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Item 1: Cover Page
Windrose Advisors, LLC
Form ADV Part 2A
Investment Adviser Brochure
Watermill Center
800 South Street, Suite 600
Waltham, MA 02453
(617) 421-1750
www.windroseadvisor.com
March 26, 2025
This Brochure provides information about the qualifications and business practices of Windrose
Advisors, LLC (“we”, “us”, “our”). If you have any questions about the contents of this Brochure,
please contact Paul S. Pomerantz, Controller and Chief Compliance Officer, at (857) 241-2233 or
ppomerantz@windroseadvisor.com.
Additional information about our Firm is also available on the SEC’s website at
www.adviserinfo.sec.gov. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
We are a registered investment adviser. Please note that use of the term “registered
investment advisor” and a description of the Firm and/or our employees as “registered” does
not imply a certain level of skill or training. For more information on the qualifications of the
Firm and our employees who advise you, we encourage you to review this Brochure and the
Brochure Supplement(s).
Item 2: Summary of Material Changes
In this Item of Windrose Advisors, LLC’s (Windrose or the Firm) Form ADV 2, the Firm is
required to discuss any material changes that have been made to Form ADV since the last
Annual Amendment, dated March 27, 2024.
Material Changes since the Last Update
Since our last Annual Amendment filing, the Firm has the following material changes to report:
Item 4: Updated the Regulatory Assets Under Management.
•
Item 14: Updated Client Referrals and Other Compensation.
•
Full Brochure Available
Windrose Advisor’s Form ADV may be requested at any time, without charge by contacting Paul
S. Pomerantz, Controller and Chief Compliance Officer via email
ppomerantz@windroseadvisor.com.
Additional information about our Firm is also available on the SEC’s website at
www.adviserinfo.sec.gov. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
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Item 3: Table of Contents
Item 1: Cover Page .......................................................................................................................... 1
Item 2: Summary of Material Changes ........................................................................................... 2
Item 3: Table of Contents ............................................................................................................... 3
Item 4: Advisory Business ............................................................................................................... 4
Item 5: Fees and Compensation ..................................................................................................... 5
Item 6: Performance-Based Fees & Side-by-Side Management .................................................... 7
Item 7: Types of Clients ................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ............................................... 8
Item 9: Legal and Disciplinary Information ................................................................................... 11
Item 10: Other Financial Industry Activities and Affiliations ........................................................ 11
Item 11: Code of Ethics, Participation, or Interest in Client Transactions & Personal Trading .... 12
Item 12: Brokerage Practices ........................................................................................................ 13
Item 13: Review of Accounts ........................................................................................................ 14
Item 14: Client Referrals and Other Compensation ..................................................................... 14
Item 15: Custody ........................................................................................................................... 15
Item 16: Investment Discretion .................................................................................................... 16
Item 17: Voting Client Securities .................................................................................................. 16
Item 18: Financial Information ..................................................................................................... 16
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Item 4: Advisory Business
Founded in 2009, Windrose Advisors, LLC (hereinafter referred to as “Windrose”, “company”,
“firm” “we”, “us”, and “our”) delivers sophisticated, highly customized, financial advice to a
select group of high net-worth individuals, families, charitable foundations, and pooled
investment vehicles (“funds”) on both a discretionary and non-discretionary basis. William A.
Heitin, Daniel Fireman, DF Capital, LLC, DF Capital II LLC, and Phyllis Fireman Reebok GRAT FBO
Daniel Fireman are the principal owners.
Windrose develops close, trusting, relationships with clients. From the start of a relationship,
we implement a careful and meticulous process to get to know our clients, understand their
needs and map out a strategy that meets their long-term objectives. Risk tolerance, return
expectations, liquidity constraints, time horizon, and overall financial goals are reviewed and
discussed before formalizing an investment plan. We also provide education and integrated
financial planning into investment recommendations and strategy.
Windrose has developed a proprietary investment platform across all asset classes. We source,
diligence, review and manage each investment we recommend to clients. Clients enjoy full
access to our research. We believe proprietary direct investments or “in-house” products
create a potential conflict of interest. We gain access to and partner with high-quality external
investment managers. We employ mainly active, but also passive styles of investing depending
on the asset class and client needs.
Windrose provides financial planning services to clients and integrates this service into
investment recommendations and strategy. Financial planning often includes charitable giving,
generational wealth transfer, liability management, retirement planning, and estate planning
and insurance. We work closely with other professional service providers, such as attorneys and
accountants, who directly advise and execute strategy for clients.
In addition, when appropriate, Windrose creates pooled investment vehicles to invest client
funds in other private investment funds. Windrose also serves as investment advisor to these
privately offered pooled investment vehicles. These pooled investment vehicles are available
only to persons who are “accredited investors” under the Securities Act of 1933, or, in the case
of some of the funds, “qualified purchasers” under the Investment Company Act of 1940, as
amended. These pooled investment vehicles have not historically been made available to non-
Windrose clients and are not registered investment companies.
Windrose tailors investment advisory services to the individual needs of the client. While we
use our best efforts to recommend investments designed to address client investment
objectives and risk tolerance, we cannot assure that our recommendations will achieve those
objectives. Windrose clients are allowed to impose restrictions on the investments in their
account.
Windrose does not participate in a Wrap Fee Program.
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The total amount of client assets managed and advised by Windrose as of December 31, 20241,
was $3,915,603,868. These assets are comprised of:
Regulatory Assets Under Management
• Discretionary assets under management: $884,833,714
• Non-discretionary assets under management: $1,602,806,448.
• Total Regulatory Assets Under Management: $2,487,640,162
Assets under Advisement
• Assets under Advisement: $1,427,963,706
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act,
(“ERISA”) and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing
retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests. We must take into
consideration each client’s objectives and act in the best interests of the client. We are
prohibited from engaging in any activity that is in conflict with the interests of the client. We
have the following responsibilities when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial
circumstances, and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented
in an accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to
provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Item 5: Fees and Compensation
As determined by the agreement with the client, Windrose either deducts advisory fees from
client accounts on a quarterly basis in advance, or bills client accounts quarterly in advance. The
fee is based on the market value of the financial assets we oversee. Clients receive a written
Investment Advisory Agreement capturing all fees.
1 Gross Asset Values for the Funds: Due to the timing of this filing, the Firm has estimated gross asset values as of
12/31/2024 utilizing valuations as of 9/30/2024 or the most recent valuations available. An amended ADV will be
filed reflecting final 12/31/2024 values once available.
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Our annual advisory fee ranges up to 1.00% and covers advisory services provided by Windrose.
Additionally, clients pay a 0.02% fee for reporting and data aggregation. Should a client decide
to terminate our relationship, Windrose will refund any unearned fees on a pro-rated basis.
Fees are negotiable in certain circumstances. In all cases, Windrose discloses the fee charged in
the Investment Advisory Agreement and offering documents prior to services being provided.
The fees paid by clients to Windrose are the only form of compensation received by the firm.
As noted, in Item 4, Windrose does not charge a separate fee for financial planning.
Administrative & Management Fees – Pooled Investment Vehicles
When needed, Windrose may invest client assets in pooled private investment vehicles. Those
advisory clients who invest in these funds are not charged a management fee, however, non-
advisory clients will be charged an industry standard management fee. Advisory client assets
that are invested in the funds will be charged the annual advisory fee outlined in the
Investment Advisory Agreement. Administrative expenses experienced by the pooled private
investment vehicles are passed through to participating clients. The fee strictly covers specific
administrative costs directly associated with the pooled investment, such as legal, tax, audit,
accounting and reporting costs. Fees are allocated equally to all investors. Detailed descriptions
of fees and expenses for the pooled private investment vehicles are outlined in the offering
documents.
In the event that a client who has terminated an advisory relationship with Windrose has
committed assets to Windrose-established pooled private investment vehicles, the client will
remain subject to the terms of the pooled private investment vehicles’ partnership agreement
and will pay a management fee as compensation for the ongoing management of those illiquid
residual assets, likely commencing in the first quarter following the termination of the clients
advisory engagement with Windrose. Termination of an advisory agreement with Windrose
does not necessarily permit a client to redeem its interest in the pooled private investment
vehicles.
Agreement Terms
Either party may terminate an agreement at any time by notifying the other in writing. If the
client made an advance payment, Windrose will refund any unearned portion of the advance
payment.
Cash Balances
Some of your assets may be held as cash and remain uninvested. Holding a portion of your
assets in cash and cash alternatives, i.e., money market fund shares, may be based on your
desire to have an allocation to cash as an asset class, to support a phased market entrance
strategy, to facilitate transaction execution, to have available funds for withdrawal needs or to
pay fees or to provide for asset protection during periods of volatile market conditions. Your
cash and cash equivalents will be subject to our investment advisory fees unless otherwise
agreed upon. You may experience negative performance on the cash portion of your portfolio if
the investment advisory fees charged are higher than the returns you receive from your cash.
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Fees of Other Managers & Service Providers
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs
incurred by clients. Clients incur costs associated with custodians, brokers, third party
investment managers and other third-party service providers. In some cases, investments
recommended by Windrose may be available from other, unaffiliated investment advisors at
potentially different fee structures and in addition to the Windrose advisory fee. Please see
Item 12 for more information on Windrose’s brokerage practices.
Windrose does not receive any portion of these fees and only receives compensation from
clients.
Performance-Based Compensation
Windrose is also entitled to receive performance-based compensation, which is compensation
that is based on a share of capital gains on or capital appreciation of the assets of certain funds
managed by Windrose. This compensation is allocated to Windrose in the form of an incentive
allocation equal to 10% of the total net profits allocated to each investors capital account,
subject to a loss carryforward provision. Windrose may waive or reduce the incentive allocation
for investors.
Item 6: Performance-Based Fees & Side-by-Side Management
In certain circumstances, Windrose charges performance-based fees (fees based on a share of
capital gains or capital appreciation of the assets of a fund).
These fees may create an incentive to make more speculative investments and make different
decisions regarding the timing and manner of the realization of such investments, than would be
made if such incentive fees were not allocated to Windrose for certain funds.
Windrose has adopted aggregation and allocation of investments procedures (the “Allocation
Procedures”) designed to ensure that all of its clients are treated fairly and equally and to prevent
the aforementioned conflict from influencing the allocation of investment opportunities among
its clients. Windrose will offer clients the right to participate in all investment opportunities that
it determines are appropriate for the client in view of relative amounts of capital available for
new investments, the investment programs and strategies, and the portfolios of its clients. In
accordance with its Allocation Procedures, Windrose endeavors to treat each of its clients in a
fair and equitable manner.
Item 7: Types of Clients
Windrose provides sophisticated, highly customized, financial advice to a select group of high-
net-worth individuals, families, charitable foundations, and private pooled investment vehicles,.
Our clients generally have investable assets in excess of $25 million. We typically advise on a
client’s complete asset base. We reserve the right to make exceptions and we closely consider
each new client relationship. Windrose does not impose a minimum account size to become a
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client; however, investment managers recommended by Windrose may require a minimum
amount of investable assets to open and maintain an account.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Windrose takes particular care to consider all aspects of a client’s financial situation. We
suggest investments to clients that fit their specific portfolio. In accounts where we have
discretion, transparency is still considered paramount with investment recommendations based
on extensive information, education and research provided by our firm.
Windrose utilizes third-party investment managers in addition to in house research and
management to ensure the client’s investment needs are met.
Investment Managers
Our firm has developed a thorough and proprietary due diligence process. Our process includes
but is not limited to performance analysis, interviews, background checks, reference checks,
analysis of business continuity plans, interviews with personnel, on-site visits, marketing and
legal documentation review, etc. During the course of our diligence process, we visit the
investment manager’s offices at least once and generally multiple times. We also consider the
manager’s investment process, team bench strength, turnover, overall experience, operations
and financial condition. Typically, multiple Windrose team members are involved in the
diligence process.
Before a manager becomes part of the Windrose investment platform and eligible for
recommendation to clients, an investment must be approved by our Investment Committee.
Diligence reports are reviewed by the Chief Investment Officer (CIO) and submitted to the
Investment Committee for additional review. The Investment Committee meets to discuss each
investment manager and a vote is conducted before a manager is approved (or not). The
committee consists of the Chief Investment Officer, Chief Operations Officer and Managing
Partner, as well as key senior investment analysts.
Our investment philosophy is rooted in deep experience across all asset classes, several market
cycles and with the world’s most sophisticated institutions. We believe outstanding investment
opportunities constantly exist, and we aim to exploit them by carefully selecting the highest
quality investment managers. Our evaluation of managers and markets may lead to tactical
investments in inefficient, undervalued and overlooked asset classes.
We focus in the most inefficient asset classes, where we feel the greatest opportunities are
found with top quartile managers. In all asset classes, we seek to utilize exceptional
independent managers and build a portfolio of core and niche investments. We customize
portfolios for each client through a mix of active and passive investments.
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Windrose cannot guarantee any level of performance or that any client will avoid a monetary
loss. Any investment in public or private securities involves the possibility of financial loss that
clients should be prepared to bear.
We discuss risks with clients, both on a portfolio level as well as at an individual manager level.
We mitigate risks through diversification across geographies, asset classes, sectors and
managers. We conduct scenario analysis and simulations to help capture potential risks and
losses. Losses beyond those projected or historically experienced by an investment manager
are possible.
When evaluating risk, financial loss may be viewed differently by each client and may depend
on many different risk items, each of which may affect the probability of adverse consequences
and the magnitude of any potential losses. The following risks may not be all inclusive but
should be considered carefully by a prospective client before retaining Windrose’s services.
These risks should be considered as possibilities, with an additional regard to their actual
probability of occurring and the effect on a client if there is in fact an occurrence.
Risks
Market Risk – The price of any security or the value of an entire asset class can decline for a
variety of reasons outside of Windrose’s control, including, but not limited to, changes in the
macroeconomic environment, unpredictable market sentiment, forecasted or unforeseen
economic developments, interest rates, regulatory changes, and domestic or foreign political
demographic or social events. If a client has a high allocation in a particular asset class, it may
negatively affect the overall performance to the extent that the asset class underperforms
relative to other market assets. Conversely, a low allocation to a particular asset class that
outperforms other asset classes in a particular period will cause that client account to
underperform relative to the overall market.
Advisory Risk – There is no guarantee that Windrose’s judgment or investment decisions about
particular securities or asset classes will produce the intended results. Windrose’s judgment
may prove to be incorrect, and a client might not achieve their investment objectives. Windrose
may also make future changes to the investing platform and advisory services it provides. In
addition, it is possible that clients or Windrose may experience information technology failure,
loss of internet access, viruses, or other events that may impair the execution of Windrose’s
advisory services. Windrose and its representatives are not responsible to any client for losses
unless caused by a breach of Windrose’s fiduciary duty.
Volatility and Correlation Risk – Clients should be aware that Windrose’s investment selection
process is based in part on a careful evaluation of past price and investment manager
performance, and volatility in order to evaluate future probabilities. However, it is possible that
different or unrelated asset classes may exhibit similar price changes in similar directions which
may adversely affect a client and become more acute in times of market upheaval or high
volatility. Past performance is not a guarantee of future results, and any historical returns,
expected returns, or probability projections may not reflect actual future performance.
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Liquidity and Valuation Risk – Private equity and private real estate funds are not “liquid” (they
cannot be sold or exchanged for cash quickly or easily), and the interests are typically
nontransferable without the consent of a fund’s general partner. As a result, private equity and
private real estate funds are generally only suitable for sophisticated investors who have
carefully considered their financial capability to hold these investments for the long term. The
portfolio holdings in private equity and private real estate funds may be difficult to value
because they are not usually quoted or traded on any financial market or exchange. As such,
not easily available market prices for most of a fund’s holdings are available. Additionally, it
may be hard to quantify the impact a manager has had on underlying investments until those
investments are sold.
Fulfilling capital calls to provide managers with the committed capital is a contractual obligation
of each investor. Failure to meet this requirement in a timely manner could elicit significant
adverse consequences, including, without limitation, the forfeiture of the defaulting investor’s
interest in the fund.
Credit Risk – Clients are exposed to, and Windrose cannot control the risk that financial
intermediaries, security issuers, or investment managers may experience adverse economic
consequences that may include impaired credit ratings, default, bankruptcy or insolvency, any
of which may affect portfolio values or management. In addition, exchange trading venues or
trade settlement and clearing intermediaries could experience adverse events that may
temporarily or permanently limit trading or adversely affect the value of client securities.
Legislative and Tax Risk – Performance may be directly or indirectly affected by government
legislation or regulation, which may include, but is not limited to: changes in investment advisor
or securities trading regulation; change in the U.S. government’s guarantee of ultimate
payment of principal and interest on certain government securities; and changes in tax code
that could affect interest income, income characterization and/or tax reporting obligations. In
certain circumstances a client may incur taxable income or=n its investments without a cash
distribution to pay the tax due.
Cybersecurity Risk – A breach in cyber security refers to both intentional and unintentional
events that may cause an account to lose proprietary information, suffer data corruption, or
lose operational capacity. This in turn could cause an account to incur regulatory penalties,
reputational damage, and additional compliance costs associated with corrective measures,
and/or financial loss.
Pandemic Risk – Large-scale outbreaks of infectious disease can greatly increase morbidity and
mortality over a wide geographic area, crossing international boundaries, and causing
significant economic, social, and political disruption.
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Item 9: Legal and Disciplinary Information
Windrose is required to disclose any legal or disciplinary events that are material to a client's or
prospective client's evaluation of the Firm’s advisory business or the integrity of the Firm’s
management. To date, Windrose has not experienced any of the aforementioned events.
Item 10: Other Financial Industry Activities and Affiliations
Windrose and its employees may serve on the board of advisors of investment managers. These
are non-compensated positions and provide the firm with additional insight on a firm and their
investments.
We are not registered as a broker-dealer, futures commission merchant, commodity pool
operator or a commodity trading advisor. No employees are registered representatives of a
broker-dealer.
DFCA Consumer Growth LLC (“DFCA”), formerly Fireman Capital Partners, LLC, is an affiliated
investment advisor registered with the SEC. Windrose does not provide advice or
recommendations relating to DFCA. We do not receive any form of compensation from DFCA.
Clients may independently choose to invest with DFCA.
In certain cases, Windrose creates pooled investment vehicles, and acts as a managing member
to those pooled investment vehicles. When appropriate, we create these vehicles to reduce
investment minimums on behalf of our clients or to meet specific criteria required by a chosen
investment manager. Investors that are affiliates of Windrose may commit assets to the pooled
investment vehicle alongside Windrose clients.
Windrose entered into an agreement with Crown Global Life Insurance (“Crown Global”) to
provide asset allocation services and alternative investment account management for certain
private placement life policies underwritten by Crown Global. Under this agreement, Windrose
receives a subadvisory fee that is based on the total assets of the PPLI Account. Windrose
invests client assets into the PPLI Account. Clients invested in the PPLI Account bear their
proportional share of the PPLI Account’s fees and expenses, which includes the subadvisor fee
that is paid to Windrose. This creates a conflict of interest as Windrose has an incentive to
invest client assets in the PPLI Account. To mitigate this conflict of interest, Windrose does not
charge its advisory fee for assets invested in the PPLI. Clients should review the PPLI’s private
offering memorandum for a full list of fees and expenses.
In addition, we have added a cross reference to other disclosure concerning potential conflicts
of interest when two of our Funds own interests in the same portfolio company and disclosure
concerning directors’ and officers’ insurance obtained by our Funds and how the payment of
premiums for that insurance are shared by our Funds.
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Windrose may select other investment advisors for its clients. Windrose does not receive any
compensation directly related to the selection of other investment advisors.
Item 11: Code of Ethics, Participation, or Interest in Client
Transactions & Personal Trading
Windrose has a formal written Code of Ethics (“Code”) that includes the policies and
procedures governing the conduct of Windrose’s partners and employees.
The Code describes our high standard of business conduct, fiduciary duty to clients and
contains provisions designed to prevent misconduct and conflicts of interest and to detect any
violation. The Code’s key provisions include:
• Statement of General Principles
• Policy on and Reporting of Personal Securities Transactions
• A Prohibition on Insider Trading
• Restrictions on the Acceptance of Significant Gifts
• Procedures to Detect and Deter Misconduct and Violations
• Requirement to Maintain Confidentiality of Client Information
Annually, Windrose partners and employees are required to acknowledge receipt and
understanding of the firm’s Code of Ethics.
Clients and prospective clients may obtain a copy of our Code of Ethics upon request.
As noted above under "Other Financial Industry Activities and Affiliations", DFCA may organize
and offer interests in investment funds that invest in individual companies. Windrose clients
may invest in those funds directly, but we do not provide advice or recommendations on these
investments.
Windrose partners and employees may, from time to time, invest in the same investments as
clients. We prohibit trading public securities ahead of or alongside clients. Our Chief
Compliance Officer maintains a list of restricted securities that partners and employees may not
purchase or sell based on inside or non-public information. In addition, our Chief Compliance
Officer reviews all employee trades quarterly.
Neither Windrose nor its employees recommend to clients or buy or sell for client accounts,
securities in which they have a material financial interest except where Windrose acts as
General Partner.
It is Windrose’s policy that the Firm will not affect any principal or agency cross securities
transactions for client accounts. Windrose will also not cross trades between client accounts.
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Item 12: Brokerage Practices
Windrose considers brokerage practices when evaluating investment opportunities in both
publicly traded and private investment funds. The practice of investment managers varies, and
certain managers may not utilize the lowest cost broker for trade execution.
Windrose has not received client referrals from broker-dealers nor engaged in any fee sharing
arrangements with broker-dealers.
We execute brokerage transactions on behalf of our clients. Clients either specify their
preferred broker or allow us to choose a broker. In cases where the client directs Windrose to
use a particular broker-dealer to execute some or all transactions for the client, the brokerage
direction must be requested by the client in writing. In that case, the client will negotiate terms
and arrangements for the account with that broker-dealer, and Windrose will not seek better
execution services or prices from other broker-dealers. By directing brokerage, the client may
pay higher commissions or other transaction costs or greater spreads, or receive less favorable
net prices, on transactions for the account than would otherwise be the case. Not all advisers
require or allow their clients to direct brokerage. Subject to its duty of best execution,
Windrose may decline a client’s request to direct brokerage if, in Windrose’s sole discretion,
such directed brokerage arrangements would result in additional operational difficulties.
If the client requests Windrose to arrange for the execution of securities brokerage transactions
for the client’s account, Windrose shall direct such transactions through broker-dealers that
Windrose reasonably believes will provide best execution. Windrose shall periodically and
systematically review its policies and procedures regarding recommending broker-dealers to its
client in light of its duty to obtain best execution. In our evaluation, we consider cost,
responsiveness, trade execution capability and broker financial stability.
Windrose may receive from the broker-dealer, at no cost to Windrose, professional services,
computer software and related systems support, enabling Windrose to better monitor client
accounts maintained with the broker-dealer. Windrose may receive this support without cost
because of the portfolio management services rendered to clients that maintain assets with the
broker-dealer. The support provided may benefit Windrose, but not its clients directly. In
fulfilling its duties to its clients, Windrose endeavors at all times to put the interests of its
clients first. Clients should be aware, however, that Windrose’s receipt of economic benefits
from a broker-dealer may create a conflict of interest since these benefits may influence
Windrose’s choice of broker-dealer over another broker-dealer that does not furnish similar
services, software and systems support.
The Funds may also reimburse expenses for travel and meals specifically related to the Funds.
Bookkeeping fees and software services specific to the sleeves may also be paid for or provided
by the Funds. Windrose believes these benefits do not, either individually or collectively, impair
Windrose’s independence.
In no case will Windrose accept fees or compensation from broker-dealers.
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Trade aggregation is the act of trading a large block of a security in a single order. Shares of a
purchased security are then allocated to the appropriate accounts in the appropriate
proportion. The main purposes of order aggregation are (i) for ease of trading and (ii) to obtain
a lower transaction cost associated with trading a larger quantity. Windrose does not aggregate
or block trades. As a result, clients purchasing securities around the same time may receive a
lower or higher price than other clients. As to transaction costs, trades enacted on the Schwab
platform are charged transaction fees at the account level, therefore there would be no
transaction cost benefit to block trading versus trading each account separately.
Item 13: Review of Accounts
At the firm level, Gildas Quinquis, Partner and Chief Investment Officer, William A. Heitin, Chief
Executive Officer and President, and Kenneth R. Polay, Partner meet regularly to discuss asset
allocation strategy, investment manager performance and the implementation of our
investment platform for clients.
Each client relationship is assigned a direct team of four people representing four disciplines:
relationship management, investment analysis, client service, and financial planning. The client
coverage team meets regularly to review and discuss client relationships. At a minimum, teams
formally review client portfolios and strategy twice per year. These formal reviews typically
include meeting with clients to both review results and agree on a plan forward. By maintaining
a relatively low ratio of clients to professionals, we are able to maintain regular dialogue with
clients and encourage client communication.
Each quarter, clients receive customized performance reports from Windrose. In addition, they
are offered daily access to web statements. Lastly, clients receive account statements directly
from custodians, as required, on a quarterly basis.
Client meetings are regularly scheduled. Supplemental written reports, with more detailed
manager information including investment performance are provided at meetings as well. Each
new investment is reviewed in-person or on the phone. Windrose strives to maintain regular
dialogue and communication, education and information that client’s value.
Item 14: Client Referrals and Other Compensation
Windrose enters into placement agent arrangements pursuant to which they compensate third
parties for investor referrals. Placement agents will be entitled to a fee based on a percentage
of commitments made by investors solicited by the placement agent. Any fees payable to a
placement agent will be borne by Windrose, either directly or indirectly through an offset
against the management fee.
Windrose compensates unaffiliated placement agents in connection with the offering and sale
of certain Private Fund interests. Windrose generally compensates the placement agents for
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these services with a fee based on a percentage of the total accepted subscription amount of
the relevant investors and/or an ongoing fee with respect to each relevant investor. The
compensation that the Adviser pays to the placement agents creates certain conflicts of
interest, including an incentive for the placement agents to sell interests in the Private Funds
that may not align with the interests of the relevant investors.
The firm’s primary source of compensation is the advisory fee paid directly by our clients.
Item 15: Custody
For Windrose clients, publicly traded assets are primarily held in custody at BNY Mellon NA, an
independent global custodian and administrator. In certain circumstances assets may be held at
an unaffiliated broker-dealer or bank. Wiring and money movement instructions are created
with clients and those instructions are followed by both Windrose and the custodian. The
custodian maintains a direct relationship and account with each Windrose client.
Windrose is the Managing Member of several investment related Pooled Investment Vehicles in
the form of Limited Liability companies, in which clients invest. Windrose has custody of the
investment assets of the vehicles by reason of legal ownership or access to such assets.
Windrose complies with the SEC’s Custody Rule with regard to the custody of the vehicle. Each
pooled investment vehicle is audited annually by an independent accountant in accordance
with the custody rules. Investors receive audited financial statements within 120 days after the
end of each fund’s fiscal year as required.
Clients provide Windrose with written ongoing authorization to wire money between the
client’s accounts held with the qualified custodian directly to an outside financial institution
(i.e., a client’s bank account). A copy of this authorization is provided to the qualified custodian.
Windrose complies with the SEC’s Custody Rule regarding first party money transfers; annually
the Firm is subject to a Surprise Examination by an independent accountant.
Clients also provide Windrose with a standing letter of authorization (or similar asset transfer
authorization) which allows Windrose to disburse funds on behalf of clients to third parties. As
noted above, Windrose complies with the SEC’s Custody Rule regarding third party money
transfers; annually the Firm is subject to a Surprise Examination by an independent accountant.
The client's custodian is required to send a statement to the client at least quarterly. The
statement is a formal report on the assets held in the account and transactions in the account.
Clients are urged to carefully review such statements and compare them to the account
statements or other reports that we provide. Our performance reports may vary from custodial
statements based on accounting procedures, reporting dates, or valuation methodologies of
certain securities.
Windrose uses Addepar Inc software to generate customized and consolidated performance
reports for clients. These reports are sent to clients electronically, via carrier mail or via on-line
access. Quality controls are conducted by Windrose to ensure data integrity and accuracy.
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Item 16: Investment Discretion
Windrose may accept limited power of attorney to act on a discretionary basis on behalf of
clients. A limited power of attorney allows Windrose to execute trades on behalf of clients.
When such limited powers exist between the Windrose and the client, Windrose has the
authority to determine, without obtaining specific client consent, both the amount and type of
securities to be bought to satisfy client account objectives. Additionally, Windrose may accept
any reasonable limitation or restriction to such authority on the account placed by the client.
All limitations and restrictions placed on accounts must be presented to Windrose in writing.
Where Windrose has not been given discretionary authority, Windrose consults with the client
prior to each trade.
Windrose provides investment advisory services on a discretionary basis to the funds as
outlined in the offering documents.
Item 17: Voting Client Securities
As a general matter of firm policy and practice, Windrose does not request nor have authority
to vote proxies on behalf of clients. Clients retain the rights and responsibilities associated with
receiving and voting proxies for securities maintained in their portfolios; clients receive proxies
directly from either custodians or transfer agents.
In most cases, client securities are professionally managed by third-party investment managers
in separately managed accounts. These third-party managers typically vote proxies and other
corporate actions on behalf of their investors.
In the case of Windrose-established pooled private investment vehicles, Windrose may
determine that it is in the best interest of the clients to vote on issues that may be considered
to be proxies, including but not limited to amendments to partnership agreements. Windrose
may also choose to decline voting on certain matters.
Clients may contact Paul S. Pomerantz, Controller and Chief Compliance Officer, at (857) 241-
2233 for information about proxy voting.
Item 18: Financial Information
Windrose does not require prepayment of fees over $1,200 per client and does not require
prepayment of fees more than six months in advance. As such, Windrose is not required to
provide a balance sheet to clients.
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Windrose has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients and has not been the subject of a bankruptcy proceeding.
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