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Disclosure Brochure
Sowell Management
a Registered Investment Adviser
5320 Northshore Drive
North Little Rock, AR 72118
(501) 219-2434
March 28, 2025
www.sowellmanagement.com
This brochure provides information about the qualifications and business practices of Sowell
Management (hereinafter “Sowell Management” or the “Firm”). If you have any questions about the
contents of this brochure, please contact the Firm at this telephone number listed above. The
information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority. Additional information about the
Firm is available on the SEC’s website at www.adviserinfo.sec.gov. The Firm is a registered
investment adviser. Registration does not imply any level of skill or training.
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Item 2. Material Changes
Sowell Management is required to discuss any material changes that have been made to the brochure since the
last annual amendment dated March 1, 2024.
Item 4 was amended to reflect assets under management as of January 1st, 2025.
Item 4 was amended to reflect in a change in ownership with Affinity.
Item 4 was amended to reflect the use of Pontera Solutions as a third-party vendor to manage held away accounts
for participating clients.
Item 5 was amended to disclose fees associated with Pontera Solutions and held way account management
services.
Item 8 was amended to reflect information on alternative investments, closed end/interval funds, cybersecurity,
money market mutual funds, cryptocurrency, ETF, and mutual funds.
Item 10 was amended to reflect additional information about dually registered IARs with non-affiliated broker
dealers.
Item 10 was amended to reflect information on Sowell Insurance Services.
Item 11 was amended to disclose the firm allows affiliated persons to buy and sell the same securities as clients.
Item 12 was amended to reflect disclosure factors related to potential conflicts of interest presented from benefits
received from custodians.
Item 14 was amended to disclose financing arrangement.
Item 15 was amended to include additional information on custody and limited power of attorney.
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Item 3 Table of Contents
Item 2. Material Changes .......................................................................................................................................... 2
Item 4. Advisory Business ......................................................................................................................................... 4
Item 5. Fees and Compensation ............................................................................................................................... 10
Item 6 Performance-Based Fees and Side-by-Side Management ............................................................................. 14
Item 7. Types of Clients .......................................................................................................................................... 15
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ................................................................... 15
Item 9. Disciplinary Information ............................................................................................................................. 19
Item 10. Other Financial Industry Activities and Affiliations ................................................................................. 19
Item 11. Code of Ethics ........................................................................................................................................... 20
Item 12. Brokerage Practices ................................................................................................................................... 22
Item 13. Review of Accounts .................................................................................................................................. 25
Item 14. Client Referrals and Other Compensation ................................................................................................. 25
Item 15. Custody ...................................................................................................................................................... 25
Item 16. Investment Discretion ............................................................................................................................... 27
Item 17. Voting Client Securities ............................................................................................................................ 27
Item 18. Financial Information ................................................................................................................................ 27
Business Continuity Plan .......................................................................................................................................... 27
Cybersecurity ........................................................................................................................................................... 28
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Sowell Management
Item 4. Advisory Business
Sowell Management is a fee-based investment adviser located in North Little Rock, Arkansas. Sowell
Management also does business as Trek Wealth Solutions. Sowell Management provides investment portfolios
for individuals, retirement plans, corporations, registered investment advisers and institutions. The firm has many
branch office locations located in various states operating under a variety of names. In most cases, each name is
a separately incorporated business owned by an investment advisor representative (“IAR”) or multiple IAR’s.
The firm has an independent contractor model where IAR’s are generally not Sowell Management employees
but rather independent contractors whose services, including portfolio management, can vary significantly from
one another. In addition to this independent contractor model, Sowell Management also provides services such
as portfolio management, trading, compliance consulting, marketing, outsource financial planning, and
technology to certain IAR’s and unaffiliated registered investment advisors (“RIAs”).
The firm was established in 2001 by Sowell Management, Inc. and Cindy Sowell. Sowell Management Inc. is
owned by William Sowell and his family. As of January 1st, 2025, Sowell Management had $ 4,230,990,937 in
assets under management, $ 4,143,281,699 of which was managed on a discretionary basis and $ 87,709,238 of
which was managed on a non-discretionary basis.
Sowell Management is committed to helping clients build, manage, and preserve wealth, and to provide assistance
to clients to help achieve their stated financial goals and investment objectives. Sowell Management offers a
variety of advisory services, which include financial planning, financial consulting, and investment management
services. Prior to Sowell Management rendering any of the foregoing advisory services, clients are required to
enter into one or more written agreements with Sowell Management setting forth the relevant terms and
conditions of the advisory relationship (the “Advisory Agreement”).
While this brochure generally describes the business of Sowell Management, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees, independent contractors or any other
person who provides investment advice on Sowell Management’ behalf and is subject to the Firm’s supervision
or control.
Investment Management Services
Sowell Management manages client investment portfolios on a discretionary or non-discretionary basis. Sowell
Management primarily allocates client assets among various mutual funds, exchange-traded funds (“ETFs”), and
individual debt and equity securities in accordance with their stated investment objectives.
Where appropriate, the Firm may also provide advice about any type of legacy position or other investment held
in client portfolios. Clients may engage Sowell Management to manage and/or advise on certain investment
products that are not maintained at their primary custodian, such as variable life insurance and variable annuity
contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In
these situations, Sowell Management directs or recommends the allocation of client assets among the various
investment options available within the product. These assets are generally maintained at the underwriting
insurance company, or the custodian designated by the product’s provider.
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Sowell Management typically begins its investment management services by using a client profile or similar
document that provides questions regarding a client’s time horizon, long-term goals and expectations, and short-
term risk attitudes. This will help clients identify their most comfortable style of management. Clients may also
indicate any special instructions or limits in managing assets. Those instructions must be in writing.
Through continuous monitoring of asset class segments’ return and risk factors, the Firm may change portfolio
asset mixes in an effort to help meet objectives. The specific percentages allocated to each asset class may vary
due to the nature of asset performance and/or the strategy selected. It is the Firm’s intent to maintain a risk
exposure commensurate with each client’s objectives by using the various investment portfolio choices available
under the strategy selected by that client.
The advisory services provided by each Sowell Management IAR may vary. Sowell Management IAR’s tailor
advisory services to meet the needs of their individual clients and seeks to ensure, on a continuous basis, that
client portfolios are managed in a manner consistent with those needs and objectives. Sowell Management IAR’s
consult with clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity
constraints and other related factors relevant to the management of their portfolios. When acting as a sub-advisor
for other registered investment advisers, the Firm relies upon this information to be provided by that investment
adviser and the Firm does not work directly with the individual client. Clients are advised to promptly notify
Sowell Management if there are changes in their financial situation or if they wish to place any limitations on the
management of their portfolios. Clients may impose reasonable restrictions or mandates on the management of
their accounts if Sowell Management determines, in its sole discretion, the conditions would not materially
impact the performance of a management strategy or prove overly burdensome to the Firm’s management efforts.
Third Party Investment Advisory Services
We also provide individualized client services through the selection of a suitable third-party money manager, or
sub-advisor. Factors considered in the selection of a third-party manager include, but may not be limited to, an
IAR’s preference for a particular third-party manager, client risk tolerance, investment timeframes, goals, and
objectives, as well as investment experience, and the amount of assets available for investment.
We receive compensation for introducing clients to third-party asset managers and for certain ongoing services
provided to clients. These arrangements create a potential conflict of interest because we may have an incentive
to refer a client to these third-party asset managers.
All third-party asset managers to whom we refer clients are licensed as investment advisers by their resident
states and any applicable jurisdictions or by the Securities and Exchange Commission.
Sub-Advisory Services
Under separate agreement we will have the authority to allocate and reallocate client assets among various
investment managers and will allocate assets to Sub-advisors based on that authority. Sub-advisors are licensed
as investment advisers by their resident states and other applicable jurisdictions or with the Securities and
Exchange Commission.
The Sub-advisor will have the power and authority to supervise and direct all investment decisions for those
accounts designated by the Firm on a discretionary basis, including the purchase and sale of securities and any
other transactions unless specifically directed otherwise in writing.
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The Sub-advisor will have discretionary authority to aggregate (combine) purchases and sales of securities with
similar orders of other clients and proportionately divide up securities if unable to fill all orders. An account will
be deemed to have purchased or sold its proportionate share of the securities at the average price determined for
the overall transaction when transactions are aggregated. More information on the Sub-advisor’s aggregation
policies are shown in each Sub-Advisor’s brochure.
Sowell Affinity
Sowell Management has entered into a sub-advisory agreement with Affinity Investment Advisors, LLC
(“Affinity”) to offer investment management services to clients of Sowell Management. Affinity has entered
into a purchase agreement with Rayliant Investment Research d/b/a Rayliant Asset Management (“Rayliant”).
Affinity expects the transaction to close in 2025. Clients of Sowell will not pay additional fees for use of Affinity
services; Sowell pays Affinity a portion of the client’s management fee. Affinity also acts as the sub-advisor to
the Affinity World Leaders Equity ETF (WLDR). Additionally, Rayliant acts as the Adviser to the Rayliant
Quantamental Emerging Market ex-China Equity ETF (RAYE), Rayliant Quantitative Developed Market Equity
ETF (RAYD), Rayliant Quantamental China Equity ETF (RAYC), and Rayliant SMDAM Japan Equity ETF
(RAYJ). These ETFs may be recommended to the client portfolios sub-advised by Affinity if such investments
are consistent with the investment objectives of the client. If Affinity makes such an investment, those clients
will be responsible, indirectly (as investors in the ETF) for a portion of the operating expenses and investment
advisory fees, in addition to the management fee charged by Sowell.
Flex Accounts
The Sowell Flex program offers unified managed account (UMA) platforms that allow the firm and our IARs the
ability to open an account and utilize multiple third-party investment strategies as well as individual securities.
To open a Flex account your IAR will obtain the necessary financial data from you to assist with setting
appropriate investment objectives, determining the suitability of the program, and in opening your account. The
IAR assists the client with selecting a model portfolio of securities designed and managed by a third-party
investment adviser available through the Flex platform.
The third-party investment advisors typically construct various model investment portfolios that are managed
according to specific investment strategies associated with the respective models, and that are not generally
customized for individual clients. Generally, you may request reasonable investment restrictions on investing in
securities. Sowell, Sowell Affinity, or other third-party investment advisors are granted client authority by you
in client and custodian agreements, to purchase and sell securities on a discretionary basis pursuant to investment
objectives identified by you.
The services provided by each third-party investment advisor in the Flex program are unique; you should request
and carefully review the applicable Brochure for each third-party investment advisor for information about the
services provided by the third-party investment adviser, including a description of the third-party investment
advisers background, investment strategies, conflicts of interest, and other relevant information regarding the
third-party investment adviser.
Sowell utilizes the services of the GeoWealth, Adhesion Wealth, and SmartX Advisory Solutions platforms to
deliver its Flex account services to you. Since the services provided by GeoWealth, Adhesion Wealth platform,
and SmartX Advisory Solutions are unique, you should request and review the Brochure for each firm for more
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from
their
information about the services provided by each company. Clients may request a copy of the Brochure for any
IAR or by
third-party adviser or GeoWealth, Adhesion Wealth, and SmartX
visiting www.adviserin.sec.gov.
Financial Planning and Consulting Services
The Firm’s investment management services may include the analysis of a client’s situation and assistance in
identifying and implementing appropriate financial planning and investment management techniques to help
meet specific financial objectives.
Sowell Management’ financial planning and consulting services may include any or all of the following functions:
• Determination of appropriate income planning strategies for both pre- and post-retirement.
• Review of existing and proposed investment asset mixes.
• Calculation of pre-retirement savings and investing needs.
• Assessment of overall financial position including net worth, cash flow, and debt.
• Comprehensive analysis of IRA-related issues.
• Estimates of federal estate taxes and a suggested plan of action to help meet estate planning objectives.
• Review and determination of life and disability insurance needs.
• Suggestions for minimizing federal and state income tax obligations.
• Development of investment strategies consistent with business ownership succession and transition
planning.
In performing these services, Sowell Management is not required to verify any information received from the
client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to
rely on such information. Sowell Management may recommend clients engage the Firm for additional related
services, its Supervised Persons in their individual capacities as insurance agents or registered representatives to
implement its recommendations. Clients are advised that a conflict of interest exists if clients engage Sowell
Management or its affiliates to provide additional services for compensation. Clients retain absolute discretion
over all decisions regarding implementation and are under no obligation to act upon any of the recommendations
made by Sowell Management under a financial planning or consulting engagement. Clients are advised that it
remains their responsibility to promptly notify the Firm of any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating or revising Sowell Management’ recommendations and/or
services.
Subscription Self-Directed Financial Planning Tools and Assistance
Certain IARs may offer self-directed financial planning tools through a website portal. These tools include but
are not limited to budgeting, debt reduction, insurance planning, college planning, and may include access to a
financial planner / IAR for consultation. Additional comprehensive financial planning services are available
depending upon your needs.
Retirement Plan Advisory Services
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Sowell Management
Retirement Plan Advisory Services consists of helping employer plan sponsors to establish, monitor and review
their company's retirement plan. As the needs of the plan sponsor dictate, areas of advising could include:
investment selection and monitoring, plan structure, and participant education.
Sowell Management offers management of 401(k), 457, and 403(b) accounts both on a plan level and on the
individual participant level. At the plan level the Firm manages the investment line-up making changes as
necessary as well as providing risk-based investment models for the participants. On the individual participant
level, the Firm manages risk-based models using the current investment lineup based on risk tolerance of the
individual investor.
Plan Level
Sowell Management will establish the plan’s needs and objectives through an initial meeting to collect data,
review plan information, and assist in developing or updating the plan’s provisions. Ongoing services may
include recommendations regarding the selection and review of unaffiliated mutual funds that, in the Firm’s
judgment, are suitable for plan assets to be invested. The Firm periodically reviews the investment options
selected and makes recommendations to keep or replace plans investment options as appropriate. Sowell
Management performs a comprehensive review of Investment options and will assist with converting from
incumbent service providers to a new service provider if appropriate.
Sowell Management will provide periodic recommendations for the plan’s investment allocation. Upon receipt
the Firm will review the investment options and provide positions for accounts in accordance with the
management style chosen by the client. The analysis with specific fund positions will be sent to the client. Clients
are responsible for making the fund changes within the account.
Participant Level
The Firm can also be engaged to provide financial education to plan participants. The scope of education provided
to participants will not constitute “investment advice” within the meaning of ERISA and participant education
will relate to general principles for investing and information about the investment options currently in the plan.
Sowell Management may also participate in initial enrollment meetings and periodic workshops and enrollment
meetings for new participants.
Conflict of Interest – IRA Rollover Recommendations
When recommending that a client rollover his or her account from current retirement plan to an IRA, Sowell and
its investment adviser representatives have a conflict of interest. Sowell and its representatives can earn
investment advisory fees by recommending that a client rollover his or her account at the retirement plan to an
IRA; however, Sowell and its investment adviser representatives will not earn any investment advisory fee if
client does not rollover the funds in the retirement plan (unless a client retained the firm to provide advice about
the client’s retirement plan account or the retirement plan has retained the firm to provide advice at the plan
level). Thus, Sowell and its investment adviser representatives have an economic incentive to recommend a
rollover of the retirement plan account, which is a conflict of interest. Sowell has taken steps to manage this
conflict of interest arising from rolling over funds from an ERISA covered retirement plan to an IRA. Sowell and
its investment adviser representatives will (i) provide investment advice to ERISA covered retirement plan
participant regarding a rollover of funds from the ERISA covered retirement plan in accordance with the fiduciary
status described below, (ii) not recommend investments which result in the firm receiving unreasonable
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compensation related to the rollover of funds from the ERISA covered retirement plan to an IRA, and (iii) fully
disclose compensation received by Sowell and its supervised persons and any material conflicts of interest related
to Sowell recommending the rollover of funds from the ERISA covered retirement plan to an IRA and refrain
from making any materially misleading statements regarding such rollover.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your
best interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
RIA Co-Brand- Business Entities of Investment Advisor Representatives
Investment Advisor Representatives may have their own legal business entities whose business names and logos
may appear on marketing materials approved by RIA firm, or client statements as approved by the Custodian.
The Client should understand that the businesses are legal entities of the Investment Advisor Representative and
not the RIA Firm, nor the Custodian. Additionally, the business entity may provide services other than as an
Investment Advisor Representative as disclosed herein such as CPA, attorney, insurance, broker dealer, as well
as other non-investment related services; however, Investment Advisory Services of the Investment Advisor
Representatives are provided through RIA Firm. Additional information about the aforementioned arrangement
the RIA Firm has with an Investment Advisor Representative can be found within the respective ADV part 2B,
also referred to as the brochure supplement which contains information about the educational background,
business experience, and disciplinary history (if any) of the IARs who provide advisory services to the client.
Signals
Sowell Management has entered into agreements with various third parties that provide investment guidance
regarding when to buy or sell certain securities (“Signal Providers”) that Investment Advisor Representatives and
other unaffiliated Registered Investment Advisors who utilize our services may consider in managing some or
all of their accounts. The Signal Providers will not manage or exercise investment discretion or trading authority
over any client account and have no duty to client, fiduciary or otherwise. Sowell Management retains exclusive
responsibility for making the determination of whether to implement any of the signals in client accounts. Signal
Provider has no contractual or advisory/fiduciary relationship.
Ancillary Services
Sowell Management also provides additional ancillary services to IAR’s in order to support the IAR’s business
operations. These ancillary services are needed because IAR’s operate under a separate legal entity as an
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independent business model which is separate and distinct from Sowell Management. Those ancillary consulting
services may include compliance consulting services as well as consulting services for billing, technology, back-
office support, portfolio management, trading, onboarding and creative design.
Some or all of these ancillary consulting services are available for use by the respective IAR’s based on its
particular business needs regarding its day-to-day operations. The ancillary consulting services being provided
could create a conflict of interest for the Firm. Given Sowell Management’s independent business model, Sowell
Management IAR’s are not obligated to use all ancillary services offered through Sowell Management. For
example, IAR’s may conduct their own portfolio management and trading or use separate technology systems.
Pontera Solutions
Sowell Management uses Pontera Solutions as a third-party platform to manage “held away” accounts. A held
away account is an account you maintain that is not held with a broker-dealer or custodian in which we do not
have a custodial relationship. For example, a 401(k)-account sponsored by your employer is a held away account.
Prior to us managing any held away account, you will be provided with a link allowing you to connect one or
more accounts to the platform. Once an account is connected to the platform, we will review the current
allocations, and when deemed necessary, we will rebalance the account to the target asset allocation. When clients
engage Sowell Management in this capacity, they are responsible for keeping the Pontera platform link active,
so we will be able to access and manage the respective account(s) without delay. If Sowell Management
determines that the Pontera order management system link has become inactive, we will use our best efforts to
notify the client of the broken link so that they can resolve the issue.
Item 5. Fees and Compensation
Investment Management Fees
Sowell Management offers investment management services for an annual fee based on the amount of assets
under the Firm’s management. This management fee generally varies up to 2.5% per annum, depending upon the
size and composition of a client’s portfolio, the type of services rendered and the investment adviser
representative providing the advice and managing the client relationship. The fact that the investment adviser
representative working with the client can determine the advisory fee may result in clients with similar
circumstances paying different fees to the Firm.
Although the annual fee is typically charged in advance, based upon market value of the assets being management
by Sowell Management on the last day of the previous billing period; the annual fee may also be billed in arrears.
In so doing, the Assets Under Management shall be multiplied by the Annual Fee Rate adjusted for either a
monthly (1/12) or quarterly (1/4) billing. As an example of typical advanced billing, for the quarter beginning
April 1st, the fees would be calculated based on the assets under management at the close of market on March
31st. Initially, the annual fee will be prorated based on the initial market value of the assets upon inception for
the remainder of the billing period. Other fee arrangements may be agreed to with prior approval.
If assets in excess of $0 are deposited into or withdrawn from an account after the inception of a billing period,
the fee payable with respect to such assets is adjusted in the next billing cycle to reflect the interim change in
portfolio value. For the initial period of an engagement, the fee is calculated on a pro rata basis. Cash is considered
an asset class and Sowell Management does include cash balances in its fee calculation. Your fee will exceed the
money market yield when money market yields are below your agreed upon fee.
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The Investment Advisory Agreement may be terminated by the client within five (5) business days of signing the
Agreement without penalty or incurring any advisory fees. In the event the advisory agreement is terminated, the
fee for the final billing period is prorated through the effective date of the termination and the outstanding or
unearned portion of the fee is charged or refunded to the client, as appropriate.
Additionally, for asset management services the Firm provides with respect to certain client holdings (e.g., held-
away assets, accommodation accounts, alternative investments, etc.), Sowell Management may negotiate a fee
rate that differs from the range set forth above.
Clients should also note that fees for comparable services vary and lower fees for comparable services may be
available from other firms or sources.
Third Party Investment Advisory Fees
The compensation the Firm receives from third-party managers is disclosed in separate disclosure documents.
Compensation is typically equal to a percentage of the investment management fee charged by the third- party
asset manager or a fixed fee. A disclosure document provided by the Firm will clearly state the fees payable to
the Firm and whether the payment of the Firm’s fee will increase the total fees the client must pay to the third-
party manager. Since the compensation the Firm receives may differ depending on the agreement with each third-
party manager, the Firm may have an incentive to recommend one third-party manager over another.
Fees paid by clients to independent third-party managers are established and payable in accordance with the ADV
Part 2A brochure or other equivalent disclosure document of each independent third-party manager to whom the
Firm refers its clients and may or may not be negotiable. The facts and circumstances of negotiability are
contained in the disclosure documents of each third-party manager.
Clients will be responsible for the payment of all third-party fees (including, without limitation, any custodian
fees, brokerage fees, mutual fund fees, distribution fees, shareholder servicing fees, transaction fees, Platform
fees, taxes, fees of other service providers or consultants engaged by the primary investment adviser, etc.). Those
fees are separate and distinct from the fees and expenses charged by Sowell Management.
Clients who are referred to third-party investment managers will receive a Part 2A brochure providing details of
services rendered and fees to be charged. Clients will receive copies of the Firm’s and third-party investment
managers’ Parts 2A at the time of the referral.
Sub-Advisory Fees
Fees charged by Sub-advisors will be set forth in either the investment advisory agreement with the client or in
the Sub-Advisory agreement between the Firm and the Sub-Advisor. Platform fees will be negotiated by the
Firm and the Subadvisor. The firm may receive a discount for assets placed on the Sub-Advisor’s platform. The
Firm does not charge additional fees in order to cover the cost of services provided by the Sub-advisors. The
Firm receives compensation pursuant to its agreements with Sub-advisors. The compensation is generally a
percentage of the assets under management but may vary depending upon the range of services. Fees are payable
in accordance with the provisions of the Sub-advisor’s ADV Part 2A brochure.
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The account custodian collects investment management fees and allocates them among all interested parties. The
ADV Part 2A brochure or equivalent disclosure document of the Sub-advisor contains complete information
regarding interested parties.
Sub-Advisory or Tri-Party Fees
As discussed above, there will be occasions where Sowell Management acts as a sub-adviser to other registered
investment advisers. In those circumstances, the other investment adviser maintains the primary client
relationship, and the Firm merely manages the assets based upon the parameters provided by that investment
adviser.
Fee Discretion
Sowell Management may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such
as anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be managed,
related accounts, account composition, pre-existing/legacy client relationship, account retention and pro bono
activities.
Financial Planning and Consulting Fees
Sowell Management generally charges a fixed and/or hourly fee for providing financial planning and consulting
services under a stand-alone engagement. These fees are negotiable but will be up to $10,000 on a fixed fee basis
or from $150 to $500 on an hourly basis, depending upon the scope and complexity of the services and the
professional rendering the financial planning and/or the consulting services. If the client engages the Firm for
additional investment advisory services, Sowell Management may offset all or a portion of its fees for those
services based upon the amount paid for the financial planning and/or consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the Advisory
Agreement and Sowell Management generally requires one-half of the fee (estimated hourly or fixed) payable
upon execution of the Advisory Agreement. The outstanding balance is generally due upon delivery of the
financial plan or completion of the agreed upon services. Typically, a plan is completed within two weeks and
will be presented to the client within 90 days of the contract date, provided that the Firm is provided with all
necessary information. If the work is not completed in such a time, the Firm may refund fees on a prorated basis.
If the client cancels the financial planning engagement within the first week of signing the agreement, the Firm
will refund 50% of the fee. The Firm does not take receipt of $1,200 or more in prepaid fees more than six months
in advance of services rendered.
Subscription Self-Directed Financial Planning Tools and Assistance
Sowell generally charges between 50 to 200 dollars per month for providing Subscription Self-Directed Financial
Planning Tools and Assistance. These fees are negotiable. If the client engages the Firm for additional investment
advisory services, Sowell Management may offset all or a portion of its fees for those services.
Retirement Advisory Fees
Sowell Management’ bills quarterly for retirement plan advisory services. The fee is negotiated on a case-by-
case basis and is disclosed in the agreement with the plan.
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The fee for portfolio management services is billed quarterly in advance based on the market value of the assets
on the last day of the preceding month as reported by the custodian. Fees are assessed pro rata in the event the
Agreement is executed at any time other than the first day of a calendar month. The pro-rata fee will be deducted
in arrears at the end of the first partial month. The fee is based on a percentage of assets under management. Fees
are assessed on all assets under management, including securities, cash and money market balances. Margin debit
balances do not reduce the value of assets under management.
This agreement may be terminated by you, effective on the last day of the then current fiscal quarter month,
provided that you provide at least 30 days’ prior written notice of termination; or by Sowell Management effective
three (3) business days after the sending of a written notice of termination to you. You may cancel this agreement
within five (5) days after written notice.
Administrative Services Provided by Third parties.
We have contracted with vendors to utilize technology platforms to support data reconciliation, performance
reporting, fee calculation and billing, research, client database maintenance, quarterly performance evaluations,
payable reports, web site administration, models, trading platforms, and other functions related to the
administrative tasks of managing client accounts. Due to this arrangement, third party vendors will have access
to client accounts, but will not serve as an investment advisor to our clients. Sowell Management and any of the
vendors are non- affiliated companies. The vendors charge our Firm an annual fee for these services. Please note
that the fee charged to the client will not increase due to the fees paid to vendors, the annual fee is paid from the
portion of the management fee retained by Sowell Management.
Additional Fees and Expenses
In addition to the advisory fees paid to Sowell Management, clients may also incur certain charges imposed by
other third parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges may include securities brokerage commissions,
transaction fees, custodial fees, fees charged by the Independent Managers, margin costs, charges imposed
directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. The
Firm’s brokerage practices are described at length in Item 12.
Direct Fee Debit
Clients generally provide Sowell Management and/or certain Independent Managers with the authority to directly
debit their accounts for payment of the investment advisory fees. The Financial Institutions that act as the
qualified custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have
agreed to send statements to clients not less than quarterly detailing all account transactions, including any
amounts paid to Sowell Management. Alternatively, clients may elect to have Sowell Management send a
separate invoice for direct payment.
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Pontera Solutions
Fees for held away account management services associated with Pontera Solutions are billed pursuant to the
management fee outlined in your Investment Advisory Agreement. Fees are generally debited from your taxable
advisory accounts with Sowell Management or billed to you directly. Upon termination of our services, we will
refund you for any partial periods, but you will remain responsible for fees up through the date of termination.
Use of Margin (Borrowing Money)
If directed to by the client, Sowell Management may be authorized to use margin in the management of the
client’s investment portfolio. A margin account is an account where you may borrow funds for the purpose of
purchasing additional securities. You may also use a margin account to borrow money to pay for fees associated
with your Account or to withdraw funds. If you decide to open a margin account, please carefully consider that:
(i) if you do not have available cash in your Account and use margin, you are borrowing money to purchase
securities, pay for fees associated with your Account or withdraw funds; and (ii) you are using the securities that
you own as collateral.
In such instances Sowell will explain the risks, expenses, and costs associated with utilizing margin in a client
account. Sowell Management does not loan funds to the client, margin is only extended by the custodian if the
client meets the lending requirements of the clearing firm. The use of margin can result in the loss of principal in
the client account up to and including the entire account. In these cases, the fee payable will be based on the value
of all securities in the account and does not account for the debt used to purchase margin securities. Your fee will
be based on the long-market value held in the account, and the use of margin will increase your advisory fee.
Money borrowed is charged an interest rate that is subject to change over time. This interest rate is in addition to
other fees associated with your Account.
Sowell and your IAR have a conflict of interest when recommending that you purchase or sell securities using
borrowed money. This conflict occurs because your advisory fee is based on the total market value of the
securities in your Account. Please also carefully review the margin disclosure document for additional risks
involved in opening a margin account.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to Sowell Management’s
right to terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to
liquidate any transferred securities or declines to accept particular securities into a client’s account. Clients may
withdraw account assets on notice to Sowell Management, subject to the usual and customary securities
settlement procedures. However, the Firm generally designs its portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a client’s investment objectives. Sowell Management may
consult with its clients about the options and implications of transferring securities. Clients are advised that when
transferred securities are liquidated, they may be subject to transaction fees, short-term redemption fees, fees
assessed at the mutual fund level (e.g., contingent deferred sales charges) and/or tax ramifications.
Item 6 Performance-Based Fees and Side-by-Side Management
Sowell Management does not provide any services for a performance-based fee (i.e., a fee based on a share of
capital gains or capital appreciation of a client’s assets).
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Item 7. Types of Clients
Sowell Management offers services to individuals, banks or thrift institutions, pension and profit-sharing plans,
trusts, estates, foundations, charitable organizations, corporations, business entities and other registered
investment advisers.
Minimum Account Value
Sowell Management generally imposes a minimum portfolio value of $50,000. Sowell Management may, in its
sole discretion, accept clients with smaller portfolios based upon certain criteria, including anticipated future
earning capacity, anticipated future additional assets, dollar amount of assets to be managed, related accounts,
account composition, pre-existing client, account retention, and pro bono activities. Sowell Management only
accepts clients with less than the minimum portfolio size if the Firm determines the smaller portfolio size will
not cause a substantial increase of investment risk beyond the client’s identified risk tolerance. Sowell
Management may aggregate the portfolios of family members to meet the minimum portfolio size.
Certain Independent Managers may, however, impose more restrictive account requirements and billing practices
from the Firm. In these instances, Sowell Management may alter its corresponding account requirements and/or
billing practices to accommodate those of the Independent Managers.
In addition, the Firm generally imposes a minimum quarterly fee of $25 per household. This minimum fee may
cause clients with smaller accounts to incur an effective fee rate that is higher than the Firm’s stated fee schedule.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis & Investment Strategies
Sowell Management employs multiple styles, managers, strategies and investing methodologies. The firm utilizes
a broad range of investment solutions in order to address a particular’s client’s needs and investment objectives.
The firm utilizes both internal and external research to formulate a broad range of investment solutions.
Sowell employs multiple investing styles which consist of but are not limited to the following: i) Strategic
Allocation; ii) Tactical Allocation; iii) Individual Equity Selection; and iv.) Customized Portfolio Design. Within
each style “sleeve” the firm offers multiple portfolio management strategies also referred to as
“programs.” Below is a summary of the management styles offered.
Each IAR may utilize Sowell Management’s portfolio management and trading services but is not obligated to
do so and may use his or her own investment strategies in order to assist a client in achieving his or her investment
objectives and conduct their own trading. In order to obtain more information regarding any proposed
investment strategy, the client is encouraged to contact the IAR directly for more information regarding a
particular investment strategy.
Risk of Loss
Clients must understand that past performance is not indicative of future results. Therefore, current and
prospective clients should never assume that future performance of any specific investment or investment strategy
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will be profitable. Investing in securities involves risk of loss. Further, depending on the different types of
investments there may be varying degrees of risk. Clients and prospective clients should be prepared to bear
investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, the firm is unable to represent, guarantee, or even
imply that our services and methods of analysis can or will predict future results, successfully identify market
tops or bottoms, or insulate you from losses due to market corrections or declines.
Investors should be aware that accounts are subject to the following risks:
• Stock Market Risk – The value of securities in the portfolio will fluctuate and, as a result, the value may
decline suddenly or over a sustained period of time.
• Managed Portfolio Risk – The manager’s investment strategies or choice of specific securities may
be unsuccessful and may cause the portfolio to incur losses.
•
Industry Risk – The portfolio’s investments could be concentrated within one industry or group of
industries. Any factors detrimental to the performance of such industries will disproportionately impact
your portfolio. Investments focused in a particular industry are subject to greater risk and are more greatly
impacted by market volatility than less concentrated investments.
• Non-U.S. Securities Risk – Non-U.S. securities are subject to the risks of foreign currency fluctuations,
generally higher volatility and lower liquidity than U.S. securities, less developed securities markets and
economic systems and political and economic instability.
• Emerging Markets Risk – To the extent that your portfolio invests in issuers located in emerging
markets, the risk may be heightened by political changes and changes in taxation or currency controls
that could adversely affect the values of these investments. Emerging markets have been more volatile
than the markets of developed countries with more mature economies.
• Currency Risk – The value of your portfolio’s investments may fall as a result of changes in exchange
rates.
•
Interest Rate Risk - The value of fixed income securities rises or falls based on the underlying interest
rate environment. If rates rise, the value of most fixed income securities could go down.
• Credit Risk - Most fixed income instruments are dependent on the underlying credit of the issuer. If we
are wrong about the underlying financial strength of an issuer, we may purchase securities where the
issuer is unable to meet its obligations. If this happens, your portfolio could sustain an unrealized or
realized loss.
•
Inflation Risk - Most fixed income instruments will sustain losses if inflation increases or the market
anticipates increases in inflation. If we enter a period of moderate or heavy inflation, the value of your
fixed income securities could go down.
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• ETF Risk - ETFs are typically investment companies that are legally classified as open-end mutual funds
or unit investment trusts. ETFs are generally structured to invest in all or a representative sample of the
securities that generally replicate the price and yield performance of an underlying market index or sector
such as a broad stock market, industry sector, domestic or international equity or fixed income, or U.S.
or foreign government bond. However, they differ from traditional mutual funds in that ETF shares are
listed on a securities exchange. Shares can be bought and sold throughout the trading day like shares of
other publicly traded companies. ETF shares may trade at a discount or premium to their net asset value.
This difference between the bid price and the ask price is often referred to as the “spread.” The spread
varies over time based on the ETF’s trading volume and market liquidity and is generally lower if the
ETF has high trading volume and high market liquidity. Conversely, the spread is generally higher if the
ETF has low trading volume and low market liquidity. ETFs may be closed and liquidated at the
discretion of the issuing company. Although index-based ETFs are designed to provide investment results
that generally correspond to the price and yield performance of their respective underlying indices, ETFs
may not be able to replicate exactly the performance of the indices because of their expenses and other
factors. ETF shares may trade at either a discount or premium to their underlying net asset value. The
purchase or sale of ETF shares on the secondary market involves the payment of brokerage commissions,
and the purchase and redemption of creation units involve other transaction costs and brokerage
commissions.
• Mutual Fund Risk - A mutual fund is an investment company that sells shares in the mutual fund on an
ongoing basis. These shares represent a fractional ownership in the mutual fund’s portfolio. Investor
funds are pooled together and invested into various types of securities such as stocks, bonds, and debt
instruments. Mutual fund performance is subject to market risk, including the possible loss of principal.
The price of the mutual funds will fluctuate with the value of the portfolio of underlying securities that
comprise the fund. Securities held in the fund’s portfolio may lose value. Dividends or interest payments
of securities held in the portfolio may change due to market or interest rate conditions. Investing in a
mutual fund exposes a client’s account to all of the risks of the mutual fund’s investments and subjects
it to a pro-rata portion of the mutual fund’s fees and expenses. As a result, the cost of investing in a
mutual fund may exceed the cost of investing directly in each of the mutual fund’s positions.
• Management Risk – Your investment with us varies with the success and failure of our investment
strategies, research, analysis, and determination of portfolio.
• Options Risk - Options on securities may be subject to greater fluctuations in value than an investment
in the underlying securities. Purchasing and writing put and call options are highly specialized activities
and entail greater than ordinary investment risks.
• Timing Risk –The risk that a client takes when trying to buy or sell a stock based on future price
predictions. Timing risk is the potential for missing out on beneficial movements in price due to an error
in timing. This could cause harm to the value of your portfolio because of purchasing too high or selling
too low.
• Leverage Risk – Leverage is used to increase potential return on an investment. If leverage is used to
make an investment and the investment moves against the investor, the loss is much greater that it would
have been if the investment had not been leveraged. Leverage typically magnifies both gains and losses.
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• Liquidity Risk – The risk that a client takes when implementing investment objectives that could occur
as the result of an economic downturn in the U.S. or global economy resulting in the need to sell
investments on short notice resulting in a loss of principal in order to maintain the desired liquidity.
• Money Market Mutual Funds – Money market mutual funds seek to preserve a net asset value of $1.00,
during periods of severe market stress, a money market mutual fund could fail to preserve a net asset
value of $1.00 and/or could no longer be a viable business for the fund sponsor, which would force the
sponsor to liquidate. It is possible to lose money by investing in a money market mutual fund.
• Third Party Money Management – Clients should read the Form ADV Part 2A of the respective third-
party money manager to understand the investment strategies and methods of analysis employed by the
third-party money manager, and the risks associated with those. Prospective investors should carefully
consider all risks, as there can be no assurance that the asset management programs by the third-party
managers will achieve their respective investment objectives or avoid substantial losses. An investor
should not make an investment with the expectation of sheltering income or receiving cash distributions.
• Closed-End/Interval Funds – Clients should be aware that closed-end funds available within the program
may not give investors the right to redeem their shares, and a secondary market may not exist. Therefore,
clients may be unable to liquidate all or a portion of their shares in these types of funds. While the fund
may from time to time offer to repurchase shares, it is not obligated to do so (unless it has been structured
as an "interval fund"). In the case of interval funds, the fund will provide limited liquidity to shareholders
by offering to repurchase a limited number of shares on a periodic basis, there is no guarantee that you
will be able to sell all of the shares in any particular repurchase offer. The repurchase offer program may
be suspended under certain circumstances.
• Alternative Investments – Investing in Alternative Investments (“Alternatives”) involves the assumption
of risk, including: There may be no public market so these Alternatives could not be sold quickly or
rebalanced. The holding period will vary by product before a liquidation event is executed. Many
Alternatives are not registered with the Securities and Exchange Commission, so they do not afford the
benefits of public reporting and disclosure. Sowell will limit the percentage of Alternatives held in a
managed account based on your liquidity needs, net worth, investment objectives, risk tolerance, and any
state or regulatory limitations. Alternatives may not be purchased on a discretionary basis.
• Cyber Security Risk – Breaches or failures of electronic systems of securities market participants or the
issuers of securities can cause significant losses for investors.
• Cryptocurrency – Cryptocurrency is a digitized asset spread through multiple computers in a network.
The decentralized nature of this network shields them from any control from government regulatory
bodies. The term “cryptocurrency” is, in itself, derived from the encryption techniques used to secure the
network. A Cryptocurrency is any system that generally meets the following requirements: Absence of
any centralized authority and is maintained through distributed computer networks. The system maintains
records of cryptocurrency units and who owns them. The system decides whether new units can be
created and in cases where it does create new units, it decides the origin and the ownership of those units
and its ownership terms. Ownership of cryptocurrency units can be proved exclusively cryptographically.
The system allows transactions to be performed in which ownership of the cryptographic units is
changed. Cryptocurrencies are a highly speculative asset class and involve a significant degree of risk.
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Investors must have the financial ability, sophistication, experience, and willingness to bear the risks of
this investment, and a potential total loss of their investment.
Item 9. Disciplinary Information
There are no legal or disciplinary events that are material to your evaluation of Sowell’s advisory business or the
integrity of our management, that is required to be disclosed in this brochure. Additional information about
Sowell Management and our management team may be obtained from the Investment Adviser Public Disclosure
website.
Item 10. Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations. The Firm
does have other financial industry activities or affiliations that need to be disclosed.
Sowell Insurance Services
Sowell Insurance Services (SIS) acts as general agent in connection with the sale of Life, Annuity, Disability and
Long-term Care insurance. SIS is under common control with our firm Sowell. Due to the relationship of these
entities, a conflict of interest is present. A conflict of interest exists to the extent that Sowell Management’s
Supervised Persons may recommend the purchase of insurance products where its Supervised Persons are entitled
to insurance commissions or other additional compensation for the sale of these insurance products. We address
this conflict by disclosing it in this Brochure. Additionally, our Supervised Persons are required to recommend
investment advisory programs, investment products, and services that are appropriate for you based upon your
investment objectives, risk tolerance, and financial situation and needs. You are under no obligation to act upon
any recommendations of the Supervised Person.
Registered Representatives of a Broker/Dealer
Certain IARs associated with Sowell Management are registered representatives of non-affiliated Broker-
Dealers, and may provide clients with securities brokerage services under a separate commission-based
arrangement. These dually registered IARs may receive commissions and other compensations if you purchase
securities, insurance policies, or other investment products through them or the Broker-Dealers in which they are
affiliated. Thus, a conflict of interest may exist between the interests of your IAR. However, you are under no
obligation to act upon any recommendations of your IAR if you decide to follow the recommendations.
Commissions and Sales Charges for Recommendations of Securities
Clients can engage certain persons associated with Sowell Management (but not the Firm directly) to render
securities brokerage services under a separate commission-based arrangement. Clients are under no obligation to
engage such persons and may choose brokers or agents not affiliated with Sowell Management. It is important to
understand that the suitability and compliance related to brokerage service offered by an non-affiliated broker-
dealer are the responsibility of the broker-dealer and likewise the suitability and compliance of investment
advisory services offered by Sowell Management are our responsibility. If you are not sure which type of account
you own, you can review your account statement which will clearly name the affiliated firm. Under this
arrangement, the Firm’s Supervised Persons, in their individual capacities as registered representatives of certain
Broker-Dealers (“Non-Affiliated Broker-Dealer”), may provide securities brokerage services and implement
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securities transactions under a separate commission-based arrangement. If you have accounts managed by your
financial professional at Sowell Management and a Non-Affiliated Broker-Dealer, be aware that responsibility
for compliance and supervision lies with the firm that manages the account.
In addition, dually registered IAR associated with Sowell Management may be entitled to a portion of the
brokerage commissions paid to Non-Affiliated Broker-Dealer, as well as a share of any ongoing distribution or
service (trail) fees from the sale of mutual funds.
Licensed Insurance Agents
A number of the Firm’s Supervised Persons are licensed insurance agents and may offer certain insurance
products on a fully disclosed commissionable basis. A conflict of interest exists to the extent that Sowell
Management recommends the purchase of insurance products where its Supervised Persons may be entitled to
insurance commissions or other additional compensation. The Firm does not share in any compensation earned
by the Supervised Persons in this capacity and when not recommended as part of a financial plan or investment
consulting service, the Firm may not supervise such recommendations. You are under no obligation to act upon
any recommendations of the Supervised Person if you decide to follow the recommendations.
Turnkey Asset Management Program Services
As discussed above, the Firm may provide advisory services to clients that are primarily serviced by another
registered investment adviser or through promoter relationships. In addition to the advisory services provided to
clients of those advisers, the Firm may also provide other back office and administrative services to those
registered investment advisers (together with the advisory services “TAMP Services”). Advisers pay Sowell
Management a fee for these TAMP Services. The fee charged to the advisers may be passed on to clients directly
or through the advisory fees paid by the client to their primary adviser.
Third-Party Investment Management Platforms (Flex Accounts)
Client accounts may be managed via the Envestnet, GeoWealth, Adhesion Wealth Advisor Solutions (Adhesion),
or SMArtX third-party investment management platforms. Sowell Management receives a portion of the fee paid
for by clients on the Envestnet, GeoWealth, SMArtX, and Adhesion platforms. Additionally, a platform fee and
a manager fee is charged to the clients by GeoWealth, SMArtX and Adhesion. Sowell Management may receive
a manager’s fee from GeoWealth or SMArtX if a Sowell Management model is selected. This creates a conflict
of interest as Sowell Management has an incentive to recommend Envestnet, GeoWealth, Adhesion, and SMArtX
based on the fee received rather than the best interests of the client.
Item 11. Code of Ethics
Sowell Management has developed and implemented a Code of Ethics that sets forth standards of conduct
expected of the advisory personnel to mitigate this conflict of interest. The Code of Ethics addresses, among
other things, personal trading, gifts, the prohibition against the use of inside information.
Personal Investments of our Employee’s and Investment Advisor Representatives
Sowell Management’s Investment Advisor Representatives (“IARs”) and employees are permitted to buy or sell
the same securities for their personal and family accounts that are bought or sold for your account. This presents
a conflict of interest because trading by an employee or IAR in a personal securities account in the same security
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on or about the same time as trading by a client can disadvantage the client. Sowell Management addresses this
conflict of interest by requiring in its Code of Ethics that Sowell employees and IARs report certain personal
securities transactions and holdings to Sowell.
The personal securities transactions by our IARs and employees may raise potential conflicts of interest when
they trade in a security that is also owned by you or is being considered for purchase or sale for your account.
Sowell Management recognizes the fiduciary responsibility to act in your best interest, and have established
polices to mitigate conflicts of interest.
These policies and procedures:
• Require our IARs and employees to act in your best interest;
• Prohibit favoring one client over another;
• Sowell Management explicitly prohibits trading ahead of client orders in order to mitigate this conflict;
• Provide for the review of transactions to monitor that an IAR or employee does not place a trade in a
personal or beneficial account in front of a client’s transaction in the same security;
• Sowell has procedures to review personal trading accounts for front-running; and
• Employees and IARs are also required to obtain pre-approval for investments in private placements and
initial public offerings.
Our IARs and employees must follow our policies and procedures when purchasing or selling the same securities
purchased or sold for your account.
The Code of Ethics is designed to protect clients to detect and deter misconduct, educate personnel regarding the
firm’s expectations and laws governing their conduct, remind personnel that they are in a position of trust and
must act with complete propriety at all times, protect the reputation of Sowell Management, guard against
violation of the securities laws, and establish procedures for personnel to follow so that we may determine
whether their personnel are complying with the firm’s ethical principles.
Sowell Management has established the following restrictions in order to ensure the firm’s fiduciary
responsibilities:
• A director, officer or employee of Sowell Management shall not buy or sell any securities for their
personal portfolio(s) where their decision is substantially derived, in whole or in part, by reason of his or
her employment unless the information is also available to the investing public on reasonable inquiry.
No supervised employee of Sowell Management shall prefer his or her own interest to that of the advisory
client.
• Sowell Management maintains a list of all securities holdings of anyone associated with this advisory
practice with access to advisory recommendations. These holdings are reviewed on a regular basis by
an appropriate officer/individual of Sowell Management.
• Sowell Management emphasizes the unrestricted right of the client to decline to implement any advice
rendered, except in situations where we are granted discretionary authority of the client’s account.
• Sowell Management requires that all supervised employees must act in accordance with all applicable
Federal and State regulations governing registered investment advisory practices.
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Any supervised employee not in observance of the above may be subject to termination.
Investment Policy
None of our associated persons may effect for himself/herself or for accounts in which he/she holds a beneficial
interest, any transactions in a security which is being actively recommended to any of our clients, unless in
accordance with the Firm’s procedures.
You may request a complete copy of our Code by contacting the Chief Compliance Officer at the address,
telephone, or email on the cover page of this Brochure.
Item 12. Brokerage Practices
Recommendation of Broker/Dealers for Client Transactions Sowell Management generally recommends that
clients utilize the custody, brokerage and clearing services of Fidelity Institutional Wealth Services (“Fidelity”),
Trust Company of America or Schwab Advisor Services TM division of Charles Schwab & Co., Inc. (“Schwab”)
and together with Fidelity, and Trust Company of America, the “Custodians”) for investment management
accounts.
Factors which Sowell Management considers in recommending the Custodians to clients include their respective
financial strength, reputation, execution, pricing, research, and service. The Custodians may enable the Firm to
obtain many mutual funds without transaction charges and other securities at nominal transaction charges. The
commissions and/or transaction fees charged by the Custodians may be higher or lower than those charged by
other Financial Institutions.
The commissions paid by Sowell Management’ clients to the Custodians comply with the Firm’s duty to obtain
“best execution.” Clients may pay commissions that are higher than another qualified Financial Institution might
charge to effect the same transaction. In seeking best execution, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution, taking into consideration the full range
of a Financial Institution’s services, including among others, the value of research provided, execution capability,
commission rates and responsiveness. Sowell Management seeks competitive rates but may not necessarily
obtain the lowest possible commission rates for client transactions. Trades may be executed through a “step-out
transaction,” meaning that they are traded away from the Client’s Custodian. Certain transactions, including
block trades in which Sowell Management aggregates securities purchases or sales for a client account with those
of one or more of its other clients, Sowell Management will, pursuant to its duty to seek best execution, determine
to execute using step-out transactions (also referred to as “trade-aways”). As such, the Client may be required to
pay a commission. Whenever Sowell Management makes such a determination with respect to this type of
transaction, Sowell Management will cause the Client account and in the case of a block trade, any other included
client accounts, to pay the executing broker-dealer or the execution service provider, a commission or
commission equivalent. These commission or commission equivalents are charged to the client’s account and are
netted into the price received for a security and will not be reflected as individual items on the client trade
confirmation.
Transactions may be cleared through other broker-dealers with whom the Firm and its custodians have entered
into agreements for prime brokerage clearing services. Should an account make use of prime brokerage, the
Client may be required to sign an additional agreement, and additional fees are likely to be charged.
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Disclosure Factors
A recommended firm may provide us with access to institutional trading and custody services, which includes:
brokerage, custody, research, and access to mutual funds and other investments that are otherwise generally
available only to institutional investors or would require a significantly higher minimum initial investment. We
are not required to place a minimum volume of transactions or maintain a minimum dollar amount of client assets
to receive these services. The firm Sowell Management recommends does not charge separately for holding our
clients’ accounts, but may be compensated by you through other transaction-related fees associated with the
securities transactions it executes for your accounts.
The firm may also make available to us other products and services that benefit us, but may not benefit you
directly. Some of these products and services assist us in managing and administering our client accounts, such
as software and other technology that provide access to account data such as: duplicate trade confirmations,
bundled duplicate account statements, and access to an electronic communication network for client order entry
and account information; facilitate trade execution, including: access to a trading desk serving advisory
participants exclusively and access to block trading which provides the ability to combine securities transactions
and then allocate the appropriate number of shares to each individual account; provide research, pricing
information and other market data; facilitate payment of our fees from client accounts; and assist with back-office
functions, record keeping and client reporting; and receipt of compliance publications. The firm may also make
available to us other services intended to help us manage and further develop our business. These services may
include consulting, information technology, business succession, regulatory compliance, marketing, publications
and conferences on practice management.
The firm may also make available or arrange for these types of services to be provided to us by independent third
parties. The firm may discount or waive the fees it would otherwise charge for some of the services it makes
available to us. It may also pay all or a part of the fees of a third party providing these services to us. Thus, we
receive economic benefits as a result of our relationship with the firm, because we do not have to produce or
purchase the products and services listed above. We believe, however, that the overall level of services and
support provided to our clients by the firm outweighs the benefit of possibly lower transactions cost which may
be available under other brokerage arrangements.
Software and Support Provided by Financial Institutions
Sowell Management may receive without cost from the Custodians computer software and related systems
support, which allow Sowell Management to better monitor client accounts maintained at the Custodians. Sowell
Management may receive the software and related support without cost because the Firm renders investment
management services to clients that maintain assets at the Custodians. The software and support is not provided
in connection with securities transactions of clients (i.e., not “soft dollars”). The software and related systems
support may benefit Sowell Management, but not its clients directly. In fulfilling its duties to its clients, Sowell
Management endeavors at all times to put the interests of its clients first. Clients should be aware, however, that
Sowell Management’ receipt of economic benefits from a broker/dealer creates a conflict of interest since these
benefits may influence the Firm’s choice of broker/dealer over another that does not furnish similar software,
systems support or services.
Specifically, Sowell Management may receive the following benefits from the Custodians: Receipt of duplicate
client confirmations and bundled duplicate statements; access to a trading desk that exclusively services its
institutional traders; access to block trading which provides the ability to aggregate securities transactions and
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then allocate the appropriate shares to client accounts; and access to an electronic communication network for
client order entry and account information.
Brokerage for Client Referrals
Sowell Management does not consider, in selecting or recommending broker/dealers, whether the Firm receives
client referrals from the Financial Institutions or other third party.
Order Aggregation and Block Trades
When the purchase or sale of a particular security is appropriate for more than one client account, trades for
advisory clients may be aggregated. We may simultaneously enter orders to purchase or sell the same securities
for the account of two or more clients. It is our practice that these orders be “batched” for ease of execution. This
is done principally to ensure that clients are treated fairly, and that one client is not advantaged at the expense of
another client. Trades with advisory clients may be aggregated with those of other clients of your representative
or the personal trades of your representative’s accounts as well. Aggregate orders will not reduce your
transactions costs. There may be several prices at which the securities transactions are executed, even though the
orders were entered as one order for all accounts. Your investment adviser representative may aggregate all, none
or some of client trades based on, among other things, a client’s investment guidelines and restrictions (including
those on the use of discretion by the representative) the type of securities and the size of the order.
Sowell’s policies do not require your investment adviser representative to aggregate or block trade client orders.
When a representative chooses not to aggregate client orders for the same security a conflict of interest exists. In
such instances, the adviser must decide which client order to place first which may result on one client receiving
a better execution price over another client and could lead to certain client accounts receiving more favorable
order executions over time. Sowell does not monitor representatives choosing not to aggregate orders to
determine whether any one client or group of clients is systematically disadvantaged over time. It is our practice
to treat all subject accounts equally when a block trade occurs, averaging the execution prices of the related trades
and applying the average price to each transaction and account. Allocations of “batched” trades also may be
rounded up or rounded down to avoid odd lot or small holdings in any client account. Sowell may determine not
to aggregate transactions, for example, based on the size of the trades, the number of client accounts, the timing
of the trades and the liquidity of the securities. If the firm does not aggregate orders, some clients purchasing
securities around the same time may receive a less favorable price than other clients. This means that this practice
of not aggregating may cost clients more money. Clients that are not included in block trading of other client
accounts may receive a higher or lower price than clients that have been included in a block trading order.
Trade Errors
Trade errors in client accounts cannot always be avoided. Consistent with our fiduciary duty, it is our policy to
correct trade errors in a manner that is in the best interest of our clients. In cases where a client causes the trading
error, the client will be responsible for any loss resulting from the correction. In all situations where the client
does not cause the trading error, the client will be made whole, and Sowell will absorb any loss resulting from
the trading error if the error was caused by our firm. If the error is caused by the broker/dealer, the broker/dealer
will be responsible for covering all trade error costs.
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Item 13. Review of Accounts
Account Reviews
Sowell Management monitors client portfolios on a continuous and ongoing basis while regular account reviews
are conducted on at least a quarterly basis. Such reviews are conducted by the portfolio managers’ and/or
investment adviser representatives. The frequency of reviews will depend upon the complexity of the accounts,
the nature of the advisory recommendations, changes in tax or market conditions, as well as other conditions and
material changes to the client’s situation. All investment advisory clients are encouraged to discuss their needs,
goals and objectives with Sowell Management and to keep the Firm informed of any changes thereto. The Firm
contacts ongoing investment advisory clients at least annually to review its previous services and/or
recommendations and quarterly to discuss the impact resulting from any changes in the client’s financial situation
and/or investment objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly from
the Financial Institutions where their assets are custodied. Clients may also receive written or electronic reports
from an outside service provider on a quarterly basis, which contain certain account and/or market-related
information, such as an inventory of account holdings or account performance. Clients should compare the
account statements they receive from their custodian with any documents or reports they receive from an outside
service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
In the event a client is introduced to Sowell Management by a promoter, the Firm may pay that promoter a referral
fee in accordance with applicable state securities laws. If the client is introduced to the Firm by an unaffiliated
promoter, the promoter is required to provide the client with Sowell Management’ written brochure(s) and a copy
of a promoter’s disclosure statement containing the terms and conditions of the solicitation arrangement. Any
affiliated promoter of Sowell Management is required to disclose the nature of his or her relationship to
prospective clients at the time of the solicitation and will provide all prospective clients with a copy of the Firm’s
written brochure(s) at the time of the solicitation.
Item 15. Custody
Sowell does not maintain physical custody of client assets. Your assets are maintained by a qualified custodian.
It may be deemed to have custody when you authorize us to deduct advisory fees directly from your account. The
Advisory Agreement and/or the separate agreement with any Financial Institution generally authorize Sowell
Management and/or the Independent Managers to debit client accounts for payment of the Firm’s fees and to
directly remit that those funds to the Firm in accordance with applicable custody rules. Sowell may only deduct
fees with your written authorization, and the amount of any advisory fee deducted is shown on your account
statement. The Financial Institutions that act as the qualified custodian for client accounts, from which the firm
retains the authority to directly deduct fees, have agreed to send statements to clients not less than quarterly
detailing all account transactions, including any amounts paid to Sowell Management. Sowell urges you to
carefully review such statements and compare this official custodial record to the account statements that we may
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provide to you. Our statements may vary from custodial statements based on accounting procedures, reporting
dates, or valuation methodologies of certain securities. Where there are differences, you should rely on the values
disclosed in the custodial account statements.
In addition, as discussed in Item 13, Sowell Management may also send periodic supplemental reports to clients.
Clients should carefully review the statements sent directly by the Financial Institutions and compare them to
those received from Sowell Management.
The Custodians require a Limited Power of Attorney (LPOA) for each client that opens and maintains an account,
and Sowell Management is named as the investment adviser of record. This LPOA allows Sowell Management
the ability to direct the Custodians in a limited manner to disburse and journal assets of the client either to their
address of record, and to journal assets between the client’s Custodians accounts of identical registration.
Additionally, the LPOA authorizes trading authority to Sowell Management to manage your account. Finally,
the LPOA authorizes Sowell Management to deduct our previously agreed upon advisory fee from your account.
This LPOA is deemed to be custody because Sowell Management has access to the funds and securities in your
account.
The following additional measures are undertaken by both Sowell Management and the Custodians to ensure that
you have authorized this LPOA and you retain final authority over your account:
1.
The client provides an instruction to the qualified custodian, in writing, which include the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
2.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
3.
The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization, and provides a transfer of funds
notice to the client promptly after each transfer.
The client has the ability to terminate or change the instruction to the client’s qualified custodian.
4.
5.
The investment adviser has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the client’s instruction.
6.
The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
7.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
As a result of the steps described above Sowell Management is not required to undergo a surprise custody audit
by a PCOAB (Public Company Accounting Oversight Board) accounting firm.
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Item 16. Investment Discretion
Sowell Management may be given the authority to exercise discretion on behalf of clients. Sowell Management
is considered to exercise investment discretion over a client’s account if it can effect and/or direct transactions in
client accounts without first seeking their consent. Sowell Management is given this authority through a limited
power-of-attorney included in the agreement between Sowell Management and the client. Clients may request a
limitation on this authority (such as certain securities not to be bought or sold). Sowell Management takes
discretion over the following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made;
• The broker-dealer that executes trades (in the case of a prime brokerage relationship); and
• The Independent Managers to be hired or fired.
Item 17. Voting Client Securities
Sowell Management will not vote proxies on your behalf. Clients are welcome to vote proxies or designate an
independent third-party at your own discretion. Clients designate proxy voting authority in the custodial account
documents. Clients must ensure that proxy materials are sent directly to their current address or to the Client’s
assigned third party. Sowell Management do not take action with respect to any securities or other investments
that become the subject of any legal proceedings, including bankruptcies. Clients can contact our office with
questions about a particular solicitation by phone at (501) 219-2434.
Item 18. Financial Information
Sowell Management is not required to provide audited financial statements prepared by independent public
accountant because Sowell Management does not require or solicit the prepayment of more than $1,200 in fees
six months or more in advance of services rendered; the firm does not have a financial condition that is reasonably
likely to impair its ability to meet contractual commitments to its clients; and the firm has not been the subject
of a bankruptcy petition at any time during the past ten years.
Business Continuity Plan
Sowell Management has a business continuity and contingency plan in place designed to respond to significant
business disruptions. These disruptions can be both internal and external. Internal disruptions will impact our
ability to communicate and do business, such as a fire in the office building. External disruptions will prevent
the operation of the securities markets or the operations of a number of firms, such as earthquakes, wildfires,
hurricanes, terrorist attack or other wide-scale, regional disruptions.
Our continuity and contingency plan has been developed to safeguard employees’ lives and firm property, to
allow a method of making financial and operational assessments, to quickly recover and resume business
operations, to protect books and records, and to allow clients to continue transacting business.
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The plan includes the following: the ability for staff to work remotely in order to conduct business operations in
a seamless fashion; electronic back-ups of records; Alternative means of communications with employees,
clients, critical business constituents and regulators.
Our business continuity and contingency plan is reviewed and updated on a regular basis to ensure that the
policies in place are sufficient and operational.
Cybersecurity
Sowell Management strives to retain and secure all data that is utilized by our firm, our advisors and their clients.
We employ technologies that provide end-to-end security from the advisor to our on-premises server and beyond.
The most vital implementation of security begins with our employees. We provide initial as well as remedial
awareness trainings and standard operating procedures to equip our employees with best practices to avoid social
engineering attacks, ransomware, and phishing schemes. We also provide our employees, as well as our advisors,
easy to operate tools to report such attempts to our security team for review.
Behind the scenes Sowell Management utilizes anti-virus that continuously searches for and prevents threats from
occurring before they start. The anti-virus updates its database and learns how to detect and prevent new and
unique threats that occur to other software and businesses to stay ahead of the adversaries giving us the leading
edge of protection.
Sowell employs the use of strong encryption for data at rest and data on the move. Bitlocker installed on our
devices ensure any physical access to the device will render no useable data to unauthorized personnel. Every
device is equipped with the capability to be remotely wiped as a precaution in the case of theft. All devices come
equipped with VPN services to hide their activity from unauthorized onlookers while working away from the
Sowell Management office.
All Sowell Employees, and advisors, are required to use and equipped with multi factor authentication for access
to any information system. We deployed Duo mobile, Google Authenticator, and Microsoft Authenticator to
ensure that only the authorized personnel can login to these systems. We also enforce a geo-location-based login.
If an unusual sign in occurs from a vastly different region occurs, the account is locked, and the security team is
notified immediately.
There is nothing more important at Sowell than maintaining and growing the trust our clients have placed in our
Advisors and us. Sowell is grateful and humbled by the trust placed in us by our clients to help them achieve
their financial goals and protect their personal information. In the over 20 years that Sowell has been in business
we have worked conscientiously toward this mandate. It’s why we instill security into every layer of our business,
from our technology to culture.
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