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Schneider Downs Wealth Management Advisors, LP
ADV Part 2A
One PPG Place, Suite 1700
Pittsburgh, PA 15222
412-697-5200
sdwealthmanagement@schneiderdowns.com
Email:
Website: www.sdwealthmanagement.com
Effective Date:
March , 2025
The enclosed brochure has not been approved by the U.S. Securities & Exchange Commission (SEC) or any state
securities authority. This part of the Form ADV gives information about the registered investment advisor and
its business for the use of clients. When referring to the firm as a registered investment advisor with the SEC, the
registration does not imply a certain level of skill or training. More information about Schneider Downs Wealth
Management Advisors, LP is available on the SEC’s website at www.adviserinfo.sec.gov.
If you should have any questions regarding the content of this brochure, please contact Schneider Downs Wealth
Management Advisors, LP at 412-697-5200 or email sdwealthmanagement@schneiderdowns.com.
Item 2: Material Changes
Please note the following material updates to our Part 2A since the last annual update in March
2024.
•
Michael Divens was named Chief Compliance Officer
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Item 3: Table of Contents
Item 1:
Cover Page
1
Item 2:
Material Changes
2
Item 3:
Table of Contents
3
Item 4:
Advisory Business
4
Item 5:
Fees and Compensation
9
Item 6:
Performance-Based Fees and Side-By-Side Management
13
Item 7:
Types of Clients
13
Item 8:
Methods of Analysis, Investment Strategies and Risk of Loss
13
Item 9:
Disciplinary Information
15
Item 10:
Other Financial Industry Activities and Affiliations
15
Item 11:
17
Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Item 12:
Brokerage Practices
17
Item 13:
Review of Accounts
20
Item 14:
Client Referrals and Other Compensation
20
Item 15:
Custody
21
Item 16:
Investment Discretion
21
Item 17:
Voting Client Securities
22
Item 18:
Financial Information
22
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Item 4: Advisory Business
Schneider Downs Wealth Management Advisors, LP (“SD Wealth Management”) was established in
2000 and became a Registered Investment Advisor with the U.S. Securities & Exchange Commission
in October 2003. The principal owner is Schneider Downs Financial Advisors LP (“SDFA”), which
represents the interests of the shareholders of Schneider Downs & Company, Inc. (“SDCO”). The
General Partner is Schneider Downs Advisors II, LLC. Michael Divens is the Chief Compliance
Officer of SD Wealth Management. Nancy Skeans, Derek Eichelberger (Chief Executive Officer),
Jason Staley, David Brinkman, and Michael Bucci are limited partners that work directly in the
practice. The practice has two groups servicing our clients; SDWMA Personal Financial Services
and SDWMA Retirement Solutions.
SDWMA Personal Financial Services offers fee-based investment management services, including
financial planning services. SDWMA Retirement Solutions offers (1) Discretionary Investment
Management Services, (2) Nondiscretionary Investment Advisory Services and/or (3) Retirement
Plan Consulting Services to employer-sponsored retirement plans and their participants.
Item 5: Fees and Compensation
You may opt to engage SD Wealth Management for any or all of the services offered. Fees are based
upon the nature of the services to be provided and are not derived from any investment product or
manager. Fees are described in further detail in
.
The assets under management for all services as of December 31, 2024 are:
Discretionary
$1,187,412,650
Total
Non Discretionary
$2,912,305,317
$1,040,892,667
Additionally, SD Wealth Management has $57 million in Assets Under Advisement.
For discretionary accounts, SD Wealth Management will work with you to set the overall direction
and goals for the account. SD Wealth Management will then implement your strategy and purchase
the individual investments or appropriate model. SD Wealth Management will also have authority
to decide when to buy and sell securities within your account, without obtaining your pre-trade
approval.
For accounts in which SD Wealth Management does not have discretion, we will not have the ability
to buy or sell securities for your account without your prior approval. In this situation, you may
suffer or benefit from the trading restriction. For example, if SD Wealth Management liquidates ABC
mutual fund and cannot reach you to obtain approval for a week, the price of the security to be
liquidated may have fluctuated during this time.
SD Wealth Management also has client relationships in which we monitor and report on portfolios,
offer professional advice, and/or make investment recommendations on accounts for which we do
not have discretion. Any recommended purchases or sales will be communicated to you, and you
will be responsible for executing the respective trades should you decide to implement them.
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SDWMA Personal Financial Services:
A. Investment Management
- SDWMA Personal Financial Services include the management of
investment portfolios on a discretionary basis for high-net-worth individuals, companies, trustees,
endowments, profit-sharing plans and defined benefit pension plans. A minimum dollar value of
$1,000,000 in investable assets has been implemented as a condition for managing client accounts.
This minimum can be waived at the sole discretion of SDWMA Personal Financial Services’
management.
Item 12: Brokerage
Assets are maintained at custodial firms not affiliated with SDWMA Personal Financial Services.
For investment management accounts that SDWMA Personal Financial Services has trading
authority on, client assets are primarily held at Charles Schwab & Co., Inc. or Fidelity
Practices
Investments. Further details regarding these custodians can be found in
. You may select other custodians for accounts in which SDWMA Personal Financial
Services monitors a portion of, or your entire portfolio. SDWMA Personal Financial Services may
not have the ability to trade in these accounts.
You will sign an Investment Management Agreement which describes the engagement and the
services to be provided.
Investment Management services typically includes:
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Manager Research and Selection
Risk Tolerance Review
Individualized Portfolio Construction
Quarterly Performance Reporting
Trade Executions
Rebalancing
Assistance with Cashiering Services and Account Maintenance
o
Income Tax Planning Support
o
o
o
o
•
Tax Loss Harvesting
Charitable Gift Planning with Appreciated Securities
Calculating Required Minimum Distributions
Tax Impact Analysis
Use of Taxable vs Tax-Free Investments
Additional Services as Stated in the Agreement
The first step in the investment management process is for SDWMA Personal Financial Services to
gather data about you to determine your needs, investment objectives, risk tolerance and tax
status. This may require more than one meeting. SDWMA Personal Financial Services will then
prepare a proposed allocation along with any additional recommendations. The portfolio
recommendations may involve asset allocation strategies including the sale of positions currently
held by you and the acquisition of individual bonds, mutual funds, and / or exchange traded funds.
Individual bonds will be purchased via Schwab, Fidelity or another third-party broker. Also, when
suitable, the use of a separate account manager (“SAM”) or limited partnership interests may also
be incorporated. SAMs chosen are unaffiliated independent registered investment advisors that
may manage a portion of your account. Clients may impose reasonable restrictions on investing in
certain securities or types of securities.
SDWMA Personal Financial Services does not purchase individual equity securities for your account
unless directed to do so by you. SDWMA does not routinely provide advice on individual equity
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securities (i.e., stocks). SDWMA Personal Financial Services will, from time to time, use SAMs to
Item 5: Fees and Compensation
invest in individual equity positions, based on that SAM’s specific style and investment objective, i.e.
large cap growth, large cap value, international. The use of a SAM is based upon the aggregate size
of the portfolio. SAMs are generally not used in portfolios that are less than $2 million. SDWMA
Personal Financial Services will monitor the SAM, including but not limited to, performance
reviews. SDWMA Personal Financial Services will determine when a manager will be added or
removed from an account. Additional information regarding the unaffiliated SAM is available from
the SAM’s ADV Part 2A. Fees charged by the SAM are separate from those charged by SDWMA
for more details.
Personal Financial Services. Please refer to
Item 5: Fees and Compensation
SDWMA Personal Financial Services partners with multiple Private Equity firms and may
recommend investments in private equity funds, which pool capital from multiple investors to
make investments in private companies. Clients must meet the program suitability requirements
set forth by the Private Equity firm, as well as the SDWMA pre-approval policy. Fees charged by the
Private Equity firm are separate from those charged by SDWMA Personal Financial Services. Please
for more details.
refer to
Accounts managed by SDWMA Personal Financial Services are subject to regular review to assure
conformity with your objectives and investment guidelines. Annual or more frequent meetings are
offered by SD Wealth Management to review market conditions, portfolio performance, portfolio
allocation and recommend changes to the portfolio. SDWMA will also review the client’s projected
cash flow needs for the coming twelve months to ensure sufficient liquidity.
B. Financial Planning Services -
SDWMA Personal Financial Services offers financial planning
services to its investment management clients upon request for such advice. Generally, there is no
additional cost for these services for our investment management clients unless the scope of the
requested service is considered by management as excessive or your total household assets are
below our stated investment management account minimum. If such determination is made, you
will be informed of the proposed fee prior to any work being accomplished and can decide to move
forward or change the scope of the project.
Item 5: Fees and Compensation
SDWMA Personal Financial Services, at the discretion of management, may on occasion offer
standalone planning to non-investment management clients. The Agreement between you and
SDWMA Personal Financial Services will specify the financial planning services to be provided and
the applicable fee to be charged for the services rendered. There are no conditions, such as
minimum value of assets, in connection with the financial planning services. Fees are described in
.
further detail in
Financial planning services only apply to the financial planning process and not to any subsequent
execution or implementation of the recommendations, if any, that result from the planning process.
You are fully responsible for all decisions relating to any recommendations or any alternatives
presented and for implementation of the financial plan.
Financial Planning services typically include:
•
•
•
•
•
•
•
Retirement Analysis / Projections
Cash Flow Analysis / Projections
College and Major Goal Funding Analysis / Projections
Insurance Needs Analysis (Life or LTC) / Risk Analysis
Stock Option Planning
Estate Review
Investment Related Tax Planning
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As part of each project, you will furnish SDWMA Personal Financial Services with complete and up-
to- date information about your personal financial circumstances and investment objectives. It is
your responsibility to ensure that any material changes are disclosed on a timely basis. Once all
relevant information is collected, SDWMA Personal Financial Services will analyze the information
and produce a written or electronic report and recommended actions. You are responsible to
implement any recommended changes.
SDWMA Personal Financial Services is not authorized or qualified to give legal advice or prepare
legal documents, prepare or amend the filing of personal income, gift, or estate tax returns, or to
act as a trustee. You should consult your attorney, accountant and other personal advisers for
these services.
SDWMA Retirement Solutions:
Investment Fiduciary Services -
SDWMA Retirement Solutions offers fee based qualified
retirement plan services that provide non-discretionary and discretionary Investment Fiduciary
Services to Sponsors and Trustees of qualified retirement plans. Depending on the type of
retirement plan, SDWMA Retirement Solutions will assist you in establishing n asset allocation
menu of Designed Investment Options (DIAs)and / or risk-based models to offer to participating
employees of the qualified retirement plan.
As an ERISA 3(21) Investment Advisor, services are designed to allow the Sponsor to retain full
discretionary authority or control over assets of the Plan. SDWMA Retirement Solutions will
recommend investments to the plan sponsor, monitor the plan’s investments, suggest
replacements as appropriate, develop and monitor risk-based models comprised solely from the
plan’s investment menu, provide investment advice with respect to the selection of a Qualified
Default Investment Alternative (“QDIA”), and provide participant education. SDWMA Retirement
Solutions will provide guidance to the plan sponsor in meeting its fiduciary responsibilities,
including development of an investment policy statement. The Sponsor retains decision making
authority and may accept or reject any recommendations.
As an ERISA 3(38) Investment Manager, services are designed to allow the plan fiduciary to delegate
responsibility for managing, acquiring and disposing of Plan assets that meet the requirements of the
Employee Retirement Income Security Act of 1974 (“ERISA”). If appointed as an ERISA 3(38) Investment
Manager, SDWMA Retirement Solutions would have full discretionary authority to select, monitor,
remove, and/or replace the investments offered in a qualified retirement plan.
In either case, whether we are engaged as a 3(21) Investment Advisor or 3(38) Investment Manager, we
will perform investment services through our investment advisor representatives (“IARs”), and will
charge a fee for services rendered, as described in this Form ADV and the Agreement.
SDWMA Retirement Solutions may also provide Retirement Plan Consulting services that are designed to
allow our IARs to assist the Sponsor in meeting his/her fiduciary duties to administer the plan in the best
interests of plan participants and their beneficiaries.
Item
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SD Wealth Management does not custody plan assets, Non-affiliated firms provide custodial
services to the accounts. Some clients may engage SDAdvantage Retirement Solutions, LP, an
affiliated firm to SD Wealth Management, as the plan’s third-party administrator and/or
recordkeeper. In this instance, shareholders common to both entities may indirectly derive a
benefit from the third party administrative and recordkeeping services provided. Please see
5: Fees and Compensation
for more details.
Prior to providing advisory services to an account, or to offering any recommendations,
SDWMA Retirement Solutions gathers data about the company and/or plan sponsor and
the employee/participants of the qualified retirement plan to determine the needs,
investment objective and range of risk tolerance to be offered on the investment menu of
the plan. Recommendations resulting from this review will include a plan menu consisting
of various mutual funds and/or Collective Investment Trusts (CITs) over a broad spectrum
of asset classes.
Mutual fund and Collective Investment Trust (CIT) investments are subject to periodic review to
assure conformity with the plan’s objectives and investment guidelines. Periodically, or upon
reasonable request, but no less than annually, SDWMA Retirement Solutions will attempt to
schedule meetings with each plan sponsor or investment committee to review market conditions,
portfolio performance, portfolio allocation and recommend changes to the plan menu.
The Investment Advisory Agreement between SDWMA Retirement Solutions and the plan
sponsor will further outline the services provided.
SD Advantage IRA Platform -
SDWMA Retirement Solutions provides investment advisory
Item 12: Brokerage Practices
for more details. Non-affiliated firms provide custodial
services to assist individuals in establishing a qualified account, such as an IRA or a Roth IRA.
Please see
services to the accounts.
Prior to providing advisory services to an account or to offering any recommendations, SDWMA
Retirement Solutions gathers data to determine your time horizon, investment objectives and
tolerance for risk. Recommendations resulting from this review involve asset allocation strategies
utilizing a menu of six asset allocation models or a cash option.
SDWMA Retirement Solutions does not purchase individual equity or fixed income securities for
these accounts. The asset allocation models are diversified models comprised of various investment
options. Investments on the SD Advantage IRA platform are subject to periodic review to assure
conformity with models’ objectives and investment guidelines. SDWMA Retirement Solutions will
have discretion on these models and will have the ability to add or remove specific funds utilized in
the models when necessary.
SD Advantage IRA Platform services typically include:
•
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Establishing the appropriate IRA account
Assisting in transferring the assets
Assisting in choosing an appropriate investment model
Monitoring the performance and allocation of the investments in the asset allocation models
Reviewing market conditions
Providing telephone support
The services to be provided will be described in the Investment Management Agreement between
SDWMA Retirement Solutions and the client.
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IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field Assistance
Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL’s Prohibited Transaction
Exemption 2020-02 (“PTE 2020-02”) where applicable. When we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money creates some
conflicts with your interests, so we operate under a special rule that requires us to act in your best
interest and not put our interest ahead of yours. Under this special rule’s provisions, we must:
•
Meet a professional standard of care when making investment recommendations (give prudent
advice);
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Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
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Avoid misleading statements about conflicts of interest, fees, and investments;
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Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
•
Charge no more than is reasonable for our services; and
•
Give you basic information about conflicts of interest.
Item 5: Fees and Compensation
SDWMA Personal Financial Services Investment Management -
The fee for investment
management services is based upon a percentage of the value of assets under management as of
the close of business on the last day of the billing period. The first and last period’s fees will be
billed on a prorated basis, based upon the number of days you utilize the investment management
services.
Fees are calculated by SDWMA Personal Financial Services on a quarterly basis and are payable in
advance. For accounts held at Fidelity or Schwab, SDWMA Personal Financial Services will
directly deduct the advisory fee from your accounts. Upon request, fees may be payable by check.
For accounts in which advisory fees are directly debited, the custodian does not independently
calculate the amount of the fee to be debited. The custodian will make payment based on the
information we supply to them. SDWMA Personal Financial Services will provide you with a
paper or electronic copy of your invoice. It is important that you review this invoice and contact
your advisor with any questions.
Based upon the nature of the services to be provided by SDWMA Personal Financial Services and
the account size, fees may be negotiated at the sole discretion of management. SD Wealth
Management shareholders and employee family members may have a reduced advisory fee
compared to other SDWMA Personal Financial Services clients.
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The typical advisor fee for Investment Management accounts managed by the SDWMA Personal
Financial Services will be as follows:
Annual Fee
Value of Assets Under Management
$8 Million or less
1.00%
0.85%
0.70%
0.60%
0.50%
Annual Fee
First $1,000,000
Next $1,500,000
Next $1,500,000
Next $2,000,000
Next $2,000,000
Value of Assets Under Management
Greater than $8 Million
First $10,000,000
Next $5,000,000
Next $5,000,000
Assets above $20,000,000
0.60%
0.40%
0.35%
0.30%
Item 12:
In addition, the advisory fee does not include any mutual fund or third-party private
placement/private fund management fees, exchange traded fund fees or mark-up associated with
the purchase of an individual bond. Information with respect to the fees charged by a specific third-
party fund can be found in the fund’s prospectus or private fund offering documents. There may
also be an additional transaction fee charged by the custodian associated with buying or selling an
exchange traded fund, mutual fund, individual bond, or individual security position, if applicable.
Brokerage Practices
This fee is charged at the time of the trade directly by the custodian. Please see
for additional information.
SDWMA Personal Financial Services generally uses a combination of mutual funds, individual
bonds, and exchange traded funds to build portfolios. SDWMA Personal Financial Services does not
receive any monetary compensation from the providers of the investments we recommend.
For larger accounts, SDWMA Personal Financial Services will occasionally recommend an
unaffiliated SAM to manage a portion of your portfolio when suitable. For accounts that utilize an
unaffiliated SAM, you will be charged the SDWMA Personal Financial Services advisory fee
described above, and you will also be charged a separate advisory fee from the SAM. Depending on
the product and the manager, SAM fees are based on the value of your assets and range between
0.25% and 1.00%.
For program suitable clients, SDWMA may recommend Private Equity funds. For accounts that
participate in Private Equity Funds, you will be charged the SDWMA Personal Financial Services
advisory fee described above, and you will also be charged a separate fee from the Private Equity
fund. Depending on the product and the manager, Private Equity fees may be based on the
committed capital or the contributed capital and vary from .075% to 2%. Additional fees associated
to each product can be found in the Private Equity firm’s ADV brochure.
In some instances, SDWMA Personal Financial Services does not have authority to implement
transactions in an account but provides portfolio monitoring services. These services may consist
of consolidating and reporting on all of your holdings and / or reviewing 401(k) or other outside
accounts. Depending on the nature or scope of the service, a quarterly fixed fee for the services may
10 | Page
be charged in lieu of an asset-based fee as negotiated by the parties. Quarterly fixed fees are paid in
advance, by check or withdrawn from an account that we manage for you.
Agreements can be terminated by either party upon ten (10) days prior written notice. In the
event of the termination of this Agreement by the Client, the Client will owe to the Adviser such
amount as is determined at the discretion of the Adviser based upon the amount of time and
resources expended by the Adviser prior to such termination, less any Advisory Fees already paid
to the Adviser for such time and resources. If fees are owed to the client, the fees will be prorated
to the date of termination and the unearned portion of the prepaid fees will be refunded to the
client.
Additional Billing Items –
SDWMA allows clients to aggregate accounts for fee schedule
breakpoints. At the client’s direction, payment of advisory fees can be made from another eligible
account. In addition, at the client’s request, and SDWMA approval, certain client assets can be
excluded for billing purposes. Additionally, SDWMA does not bill on 529 accounts.
SDWMA Personal Financial Services Financial Planning –
For current high net worth
investment management clients with household assets above our $1,000,000 stated minimum, the
request for financial planning services is generally provided at no additional costs. For clients
below our stated minimum, a fee may be charged based on the scope of the engagement. You will be
informed of the proposed fee prior to any work being performed. These fees are negotiable may be
charged as a fixed fee or billed at an hourly rate.
In instances where SDWMA Personal Financial Services offers financial planning services to non-
investment management clients, you may be charged a fixed fee or billed at an hourly rate of $250
to $350, based upon the complexity and nature of the engagement and the staff utilized in providing
the services. Half the fee is payable by check at the onset of the relationship, and the remaining fee
is payable upon the completion of the services.
The fee for SDWMA Personal Financial Services’ financial planning services applies only to the
financial planning process and not to any subsequent execution or implementation of the
recommendations, if any, that results from the planning process.
Should a financial planning relationship be terminated prior to the completion of the financial
planning services, the amount of the fee that is charged will be based upon the amount of time and
resources expended by SDWMA Personal Financial Services prior to such termination at the rate
described in your agreement.
SD Retirement Solutions
- Fees for the fee-based retirement services are based upon the nature of
the services to be provided by SDWMA Retirement Solutions and the account size. The fee could be
a flat dollar fee or based upon a percentage of the value of assets under advisement/management.
The first and last period’s fees will be billed on a prorated basis based upon the number of days you
utilize the services. Fees are calculated on a quarterly basis and are payable in advance or arrears –
depending on the recordkeeping platform begin utilized by the Client. Subject to client preferences,
fees may be paid by the plan sponsor directly, from participant accounts on either a pro-rata or per
capita basis, or a combination of both.
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Fees for Retirement Plan Advisory Services are as follows:
Fee Type
Fee Range
Assets Under Management
Flat Fee
Project Fee
0.20% to 1.00%
Negotiable
Negotiable
Fees may be negotiated at the sole discretion of SDWMA on a case-by-case basis. In addition,
the advisory fee does not include any internal mutual fund or CIT management fees.
Information with respect to the fees charged by a specific third-party fund can be found in the
fund’s prospectus or offering documents.
Should you terminate your relationship, the fees will be prorated to the date the assets transferred
and the unearned portion of prepaid fees, if any, will be refunded to you.
Plans will also incur fees from custodians, third party administrators and recordkeepers. These
fees vary based on the service provider utilized and size of the plan. Fees for these services are
outlined in your agreement with the provider.
for more information regarding SDARS.
In some cases, a client may utilize SDAdvantage Retirement Solutions, LP (SDARS) for third party
administrative and/or for recordkeeping services. Third party administrative services, includes,
but are not limited to, such items as preparation of the Form 5500 and plan nondiscrimination
testing. Recordkeeping services include such items as daily account recordkeeping and
reconciliation, contribution processing, distribution and loan services, and quarterly participant
statements. Associated fees for these services will be collected separately by SDARS. Since SDARS is
affiliated with SD Wealth Management, there are shareholders common to both entities. Due to this
Item 10: Other Financial Industry Activities and
overlap, these shareholders may derive a benefit from the third party administrative and/or
Affiliations
recordkeeping services provided. Please refer to
SD Advantage IRA Platform -
Fees for the SD Advantage IRA platform are based upon a
percentage of the value of assets under management as of the close of business on the last day of
the prior billing period. The first and last period’s fees will be billed on a prorated basis based upon
the number of days you utilize the services. Fees are calculated by the account custodian on a
quarterly basis and are payable in advance. Fees are deducted directly from your account held with
the custodian, Mid Atlantic Trust Company (“Mid Atlantic”). The account recordkeeper will send a
consolidated report to you each quarter, which includes the fee information. It is important that
you review this information and contact SDWMA Retirement Solutions with any questions.
For a fee-based IRA account on the SD Advantage IRA Platform, the annual advisory fee will not
exceed 0.75% and may be negotiated at the sole discretion of management. This fee does not
include internal mutual fund fees. Information with respect to the fees charged by a specific third-
party fund can be found in the fund’s prospectus or offering documents.
Agreements can be terminated by either party upon ten (10) days prior written notice. In the
event of the termination of this Agreement by the Client, the Client will owe to the Adviser such
amount as is determined at the discretion of the Adviser based upon the amount of time and
resources expended by the Adviser prior to such termination, less any Advisory Fees already paid
to the Adviser for such time and resources. If fees are owed to the client, the fees will be prorated
to the date of termination and the unearned portion of the prepaid fees will be refunded to the
12 | Page
client.
Item 6: Performance-Based Fees and Side-By-Side Management
SD Wealth Management does not charge performance-based fees.
Item 7: Types of Clients
SDWMA Personal Financial Services primarily services individuals, trusts, estates, pension plans,
charitable organizations and business entities. The account minimum is currently set at $1,000,000
in investable assets for high-net-worth Investment Management and Financial Planning accounts.
In certain instances, SDWMA Personal Financial Services also manages accounts for individuals
who fall beneath our minimum. These relationships are approved by management.
The SDWMA Retirement Solutions group offers fee based Advisory Services to plan sponsors and
investment committees of companies. There currently is not an account minimum with this
service. SDWMA Retirement Solutions will assist with existing plans and new start up plans.
The services offered through the SD Advantage IRA Platform are intended for individual investors
establishing qualified accounts. The account minimum for these services is currently set at $50,000
to open an account. Accounts below the stated minimum are approved by management.
The minimum can be waived for all services at the discretion of management.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
The SD Wealth Management Investment Committee (“the Committee”) is composed of experienced,
credentialed, investment professionals. The Committee generally meets formally once a quarter to
review portfolio investment holdings, to discuss policy, and to weigh any issues that need to be
addressed stemming from shifts in the market environment. There may be intra-quarter meetings
among committee members in order to work on special projects or to follow-up on issues arising
from the formal Committee meeting.
Client portfolio holdings include mutual funds, individual bond holdings, individual securities,
including ETF’s, SAM investments and (to a lesser extent) limited partnerships. SD Wealth
Management does not employ margin as an investment strategy.
SD Wealth Management employs diversified investment strategies. It is important to note that investing
in any capital markets related strategy involves the risk of loss that you should be prepared to bear.
Once you are made aware of the long-term risks associated with a particular equity to fixed income
asset allocation strategy, SD Wealth Management seeks to lessen the level of risk within the model
by diversifying among asset classes within the portfolio and by investing the portfolio in holdings
that on their own have demonstrated a strong trade-off between risk and return. Whether the
strategy employs mutual funds, individual bonds, separate accounts, or individual securities, the
inherent level of total portfolio risk is considered during the portfolio construction process.
In particular, care is taken to ensure that there is not a concentration of risk within the portfolio,
unless otherwise directed by you. Within the equity exposure of any strategy, there will generally
be underlying exposure to domestic large cap, mid cap and small cap stocks, with at least some
exposure to both the value and growth style of investing. There is also exposure to international
13 | Page
equities, which may include exposure to emerging markets. Portfolios may also have some
exposure to historically lower correlating asset classes such as real estate, commodities, or hedged
equity.
Within the fixed income exposure of any strategy, the underlying holdings are generally diversified
among multiple sectors and/or maturity ranges. Tax-exempt strategies are employed when
beneficial to the client or requested by you.
When choosing your investments, SD Wealth Management’s method of analysis involves a process
that focuses on both quantitative and qualitative factors. Quantitative analysis is a technique that
seeks to understand behavior by using mathematical and statistical modeling, measurement and
research. Quantitative analysis assigns a numerical value to variables. Examples of quantitative
analysis include changes in share price, debt-to-equity ratio, price-to-equity ratio, discounted cash
flow, or option pricing. Qualitative analysis uses subjective judgment based on information, such as
management expertise, industry cycles, strength of research and development, and labor relations.
The selection process begins by looking at the universe of offerings based on asset class and
investment style, for example large cap domestic growth, mid cap domestic value, or international
value. Various screens are then applied to the respective universe to identify quality investments
with a long-term, repeatable track record of consistent performance. Rigorous analysis is applied
to the underlying strategies, whether they are in the form of mutual funds, separate accounts, or
limited partnerships. Factors that are analyzed include historical risk and return patterns, costs
(including trading costs), and correlations between and among separate asset classes. On the
qualitative side, factors that are weighed include the tenure of the investment team, size of the
strategy, underlying process and philosophy, and compliance track record. Investments are then
monitored on an on-going basis and the performance of each is tracked against its peers and
appropriate benchmark.
•
Investors face the following investment risks:
•
Market Risk: Market risk involves the possibility that the investments in equity securities will decline
because of falls in the stock market, reducing the value of individual companies' stocks regardless of
the success or failure of an individual company's operations. The price of a security, bond, or mutual
fund may drop in reaction to tangible and intangible events and conditions. This type of risk is caused
by external factors independent of a security’s particular underlying circumstances. For example,
political, economic and social conditions may trigger market events.
•
Interest-Rate Risk: Fluctuations in interest rates cause investment prices to fluctuate. Changes in
interest rates could affect corporate earnings growth, equity valuations, investors’ appetite for risk,
and the level of the U.S. dollar, all of which can have consequences for stock prices.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar
next year, because purchasing power is eroding at the rate of inflation.
•
Value Style Risk: Investing in value stocks presents the risk that the stocks never reach what the
adviser believes are their full market values, either because the market fails to recognize what the
adviser considers to be the companies' true business values or because the adviser misjudged those
values. In addition, value stocks may fall out of favor with investors and underperform growth stocks
during given periods.
Growth Style Risk: To the extent that the portfolio holdings include companies that appear to be
growth-oriented, there is risk that the adviser's perceptions of a company's growth potential are
wrong, or the securities purchased may not perform as expected, causing losses to the portfolio.
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•
•
Small and Medium Cap Company Risk: Securities of companies with small and medium market
capitalizations are often more volatile and less liquid than investments in larger companies. Small and
medium cap companies face a greater risk of business failure, which could increase the volatility of the
portfolio.
•
Company Risk: The value of a client’s portfolio fluctuates in response to the activities and financial
prospects of an individual company in the portfolio. The value of an individual company can be more
volatile than the market as a whole.
•
Sector/Industry Risk: From time to time, a client portfolio may have over-weighted positions in
particular market sectors and/or industries, which can be more volatile or underperform relative to
the market as a whole.
REIT Risk: REITs are generally subject to risks associated with investing in real estate and risks
related specifically to their structure and focus, less market liquidity and greater price volatility.
Public Health Risk –
Certain countries have been susceptible to epidemics, such as severe acute
respiratory syndrome, avian flu, H1N1/09 flu, and, most recently, the coronavirus. The outbreak of
an infectious disease or any other serious public health concern, together with any resulting
restrictions on travel or quarantines imposed, has a negative impact on the economy, and business
activity in any of the countries in which the Firm may invest and thereby adversely affect the
performance of a client’s account.
Item 9: Disciplinary Information
SD Wealth Management’s personnel do not have any legal or disciplinary events to report.
SD Wealth Management utilized the marketing materials provided by a portfolio subadvisor, F-
Squared Investments. Without knowing the material was incorrect, F-Squared’s materials were
distributed to prospects and existing clients. In December 2014, F-Squared Investments admitted it
violated federal securities laws related to inaccurate performance reporting. The SEC found SD
Wealth Management took insufficient steps to confirm the accuracy of F-Squared’s historical data
and other information contained in F-Squared’s materials. Without admitting or denying the SEC’s
findings, SD Wealth Management agreed to cease and desist from committing or causing any
violations and future violations of Section 204(a) and 206(4) of the Advisers Act and Rules 204-
2(a)(16) and 206(4)-1(a)(5) and paid a civil monetary penalty.
Item 10: Other Financial Industry Activities and Affiliations
Schneider Downs & Company, Inc. (SDCO) is a regional firm of Certified Public Accountants. There
are shareholders of SDCO that also have ownership in SD Wealth Management. SDCO provides
office space and other miscellaneous overhead items to SD Wealth Management for a fee that is
determined on an annual basis. SD Wealth Management provides investment advice and other
services to certain clients of SDCO and SDCO provides accounting and other services to certain
clients of SD Wealth Management. A separate agreement is established between SDCO and the
respective client for services rendered. SD Wealth Management clients are not obligated to use
SDCO for any additional services.
Derek Eichelberger and Nancy Skeans, active shareholders of SD Wealth Management, are also
shareholders of SDCO and as such regularly engage in activities other than the provision of
investment advice through Schneider Downs & Co., Inc. and its various affiliates.
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SD Corporate Finance is a registered broker/dealer, member FINRA/SIPC, established to facilitate
investment banking or merger and acquisition projects that involve securities transactions. SD
Corporate Finance does not receive or hold funds or securities for customers and SD Corporate
Finance does not hold accounts for customers. Although an affiliated entity, it has no direct
business involvement with SD Wealth Management. However, a conflict of interest arises through
the offering of private placements in which a SD Wealth Management client invests. In some
instances, SDCO will also provide accounting services to the issuer of the private placement
marketed by SD Corporate Finance. To address these issues, when a client from SD Wealth
Management invests in a private placement marketed by SD Corporate Finance, additional
documentation will be provided to the client, and signed off on, to ensure the client fully
understands the relationship, including SDCO’s involvement if any. There is no obligation for SD
Wealth Management clients to purchase units of a private placement offering, however, if this
should occur shareholders common to SD Wealth Management, SD Corporate Finance, and SDCO
may derive a benefit.
SDAdvantage Retirement Solutions (SDARS) performs recordkeeping and third-party
administrative services for qualified retirement plans. Clients may use SDARS in connection with
their qualified retirement plans to perform recordkeeping and/or third-party administrative
services. Clients are not obligated to use SDARS for its services. If SDARS provides services to a
client of SD Wealth Management, the client will execute a contract outlining the services directly
with SDARS. Fees for the services will be outlined in this agreement. Since SDARS and SD Wealth
Management are affiliates, shareholders common to both entities may derive a benefit and may
pose a conflict of interest.
Schneider Downs Insurance Advisers, LP (SD Insurance Advisors) is a licensed insurance agency
that provides consultative services regarding life, disability and long-term care insurance to clients.
SD Wealth Management, as part of the planning process, may recommend a need for insurance
products to you. However, you are not obligated to use SD Insurance Advisors for any services. If
SD Insurance Advisors provides services to a client of SD Wealth Management, the
fees/commissions associated with such service are separate from the fee of SD Wealth
Management. Referral fees are not paid to SD Wealth Management; however, shareholders
common to both entities may derive a benefit from insurance services provided by SD Insurance
Advisors. You should be aware that while SD Insurance Advisors is a separate entity from SD
Wealth Management, receipt of additional compensation by common owners presents a conflict of
interest.
Business and Succession Planning Advisors, LLC (BSPA) is a law firm that assists clients in creating
wills, powers of attorney’s, trusts, and other estate planning documents. BSPA also assists business
entities with succession planning and other various legal issues encountered by those entities.
BSPA is not affiliated in any way with SD Wealth Management. BSPA does, however, rent office
space from Schneider Downs & Company, Inc. Thus, while BSPA is not an affiliate of SD Wealth
Management, the business relationship that exists between the two entities presents a conflict of
interest. SD Wealth Management, as part of the planning process, may recommend BSPA to assist
its clients with the preparation of estate planning documents. Clients of SD Wealth Management
are not obligated to use BSPA for any services and BSPA clients are not obligated to use SD Wealth
Management for any services. If BSPA provides services to a client, the fees charged by BSPA for
those services are separate from the fees charged to the client by SD Wealth Management. SD
Wealth Management does not receive referral fees from, nor does it pay referral fees, to BSPA.
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Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
SD Wealth Management has adopted a Code of Ethics which sets forth high ethical standards of
business conduct that SD Wealth Management requires of its employees, including compliance with
applicable federal and state regulations governing the firm.
The Code of Ethics includes policies and procedures for the review of securities transactions of SD
Wealth Management’s Access Persons. An Access Person consists of all SD Wealth Management
employees, owners with more than 5% ownership and any other individuals determined
applicable by management. Access Persons are identified by the Compliance Officer at the date of
hire and reviewed at least annually Access Persons are required to report any accounts in which
they have a beneficial interest, including accounts for immediate family and household members.
Accounts that are opened or closed, throughout the year, must be reported immediately. All
securities transactions in these accounts are reported on a quarterly basis to the Compliance
Officer or other designated individual.
SD Wealth Management does not buy nor sell for itself securities that it also recommends to you,
nor does SD Wealth Management engage in principal transactions. However, associated persons
with SD Wealth Management may buy or sell securities for their personal accounts identical or
different than those recommended to you. It is the policy of SD Wealth Management that no person
employed by SD Wealth Management shall prefer his own interest to that of an advisory client or
make personal investment decisions based on the investment decisions of advisory clients. SD
Wealth Management generally uses a combination of mutual funds and exchange traded funds.
When individual equity holdings are used, SD Wealth Management generally does so through the
services of an unaffiliated separate account manager. SD Wealth Management does not receive
information pre-trade from the separate account manager; therefore, the opportunity of conflict of
interest is not present in terms of these equity securities.
SD Wealth Management’s Code of Ethics also requires employees to obtain prior approval of any
acquisition of securities in a limited offering (e.g. private placement) or initial public offering.
Additional policies are in place to assure that if the situation arises, associated persons cannot
transact in a manner that may conflict with the interests of SD Wealth Management’s clients.
The policies and procedures above do not apply to accounts that hold only direct obligations of the
Government of the United States, bankers acceptances, bank certificates of deposits, commercial
paper and high-quality short-term debt instruments, or shares issued by registered affiliated or
unaffiliated open-end investment companies. Examples of the above include CD’s, US Treasuries
and mutual funds.
SD Wealth Management also maintains and enforces written policies reasonably designed to
prevent the unlawful use of material non-public information by SD Wealth Management and any of
its Associated Persons. A copy of SD Wealth Management’s Code of Ethics is available upon request.
Item 12: Brokerage Practices
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For Investment Management accounts, SDWMA Personal Financial Services participates in the
Schwab Advisor Services (“Schwab”) program, a division of Charles Schwab & Co., Inc., a
registered broker- dealer, member SIPC. SDWMA Personal Financial Services also has an
arrangement with National Financial Services LLC and Fidelity Brokerage Services LLC
(collectively referred to as “Fidelity”), registered broker dealers, member SIPC, through which
Fidelity provides institutional platform services. We are independently owned and operated and
are not affiliated with Schwab or Fidelity. They will hold your assets in a brokerage account and
buy and sell securities when we instruct them to. Clients select the broker dealer and custodian for
their accounts; however, SDWMA Personal Financial Services will routinely recommend that the
client chooses either Schwab or Fidelity. SDWMA Personal Financial Services has policies in place
to evaluate the services provided by Schwab and Fidelity and believes that they will provide you
with a comparable blend of execution services, commission costs and professionalism. SDWMA
will not accept new Personal Financial Service clients that wish to use custodians outside of
Schwab and Fidelity.
Factors that SD Wealth Management considers in recommending Schwab or Fidelity to you include
their respective financial strength, reputation, execution, pricing, research, and service. Schwab
and Fidelity brokerage services include access to a broad range of investment products, execution
of securities and custody of your assets. The investment products available through Schwab and
Fidelity include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment. They enable SD Wealth Management to obtain
many mutual funds without transaction charges and mutual funds at nominal transaction charges.
For accounts Schwab and Fidelity maintain custody on, they do not charge separately for custody,
but are compensated by account holders through commissions or other transaction-related fees
for securities trades that are executed on their platforms or settle into Schwab or Fidelity
accounts.
Item 5: Fees and Compensation
Schwab and Fidelity charge commission and/or transactions fee that are generally considered
discounted from customary retail rates. The fees charged by Schwab and Fidelity may be higher
or lower than those charged by other broker dealers. The brokerage commissions and/or
transaction fees charged by Schwab and Fidelity are exclusive of, and in addition to, SD Wealth
Management’s investment management fees. For further information regarding fees please refer
to
. In addition, Schwab and Fidelity are compensated by earning
interest on the uninvested cash in your account and will also receive fees within their respective
money market accounts.
Our interest in Schwab’s services: Schwab provides consulting services regarding technology,
marketing and business processes. This creates an incentive to maintain client accounts with
Schwab based on our interest in receiving Schwab’s services that benefit our business and
Schwab’s payment for services for which we would otherwise have to pay, which is a potential
conflict of interest.
For SDWMA Personal Financial Services investment management services, transactions for each
client are generally executed independently. Occasionally, SD Wealth Management will execute a
transaction to purchase or sell the same security for numerous accounts. This has the potential to
be either advantageous or disadvantageous to one or more accounts. Since mutual fund
investments price the same for all clients at the end of the day, this would not be an issue on mutual
fund trades. SD Wealth Management will only execute the transaction when it is believed to be in
the best interest of the accounts affected. When such transactions occur, the objective will be to
allocate the executions in a manner that is deemed equitable to the accounts involved.
In some instances, SDWMA Personal Financial Services will use a third-party bond broker, to
purchase individual bonds for clients. The bond brokers utilized are third party non-affiliated
entities and will execute the trade, at the discretion of your adviser, and deliver the assets, through
their clearing firm, to your account, held with Schwab or Fidelity. As part of this service, the bond
broker will have the ability to see or download transactions from your designated bond account.
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Each SAM also has its own policies with respect to the execution of transactions for client accounts.
If a SAM executes a block order in a particular security for multiple clients, it will have to enter a
block order for each custodian in which the client accounts are maintained. Since SDWMA Personal
Financial Services clients may be custodied at Schwab or Fidelity, you may or may not receive the
same execution price as other SDWMA Personal Financial Services clients utilizing the same SAM.
SDWMA Personal Financial Services has a reasonable belief that the custodians are able to obtain
best execution and competitive prices.
For clients engaged in the SD Advantage IRA Platform, SD Wealth Management participates in the
Mid Atlantic program. The platform consists of allocation models comprised of various mutual
fund holdings, in which execution price is the same for all clients executed on that day. SD Wealth
Management has policies in place to evaluate the services provided by Mid Atlantic and believes
that they provide you with an acceptable and comparable blend of execution services, costs, and
professionalism.
For clients / participants utilizing the SD Advantage Retirement Plan Platform, the investment
consists of various mutual fund and/or Collective Investment Trust (CIT) holdings, in which
execution price is the same for all clients executed on that day. Custodians are chosen based on
the recordkeeper who the client engages. SD Wealth Management believes that each custodian
will provide you with an acceptable and comparable blend of execution services, costs, and
professionalism at the omnibus level.
The Broker / Dealers listed above and utilized by SD Wealth Management make available to us
other products and services that assists SD Wealth Management in managing and administering our
accounts, but may not directly benefit the client’s account. These arrangements include investment
research and access to software and technology. Some of the benefits SD Wealth Management
derives from the software and technology including access to client account data, duplicate trade
confirmations and account statements, facilitating trade execution and allocating trade orders for
multiple accounts, providing pricing and other market data, facilitating payment of our fees from
our clients’ accounts and assisting with back-office functions, recordkeeping and client reporting.
In addition, SD Wealth Management may utilize services provided to help us manage and further
develop our business, such as educational conferences and events, publications and conferences,
consulting on technology, compliance, legal and business needs, marketing consulting and support.
SD Wealth Management may also receive discounts on services or software we use in our business
that are provided by third party vendors.
All custodians utilized by SD Wealth Management are independently owned and operated and not
affiliated with SD Wealth Management.
If SDWMA makes an error while placing a trade for a client, we will seek to correct the error
promptly in a way that mitigates any losses. SDWMA will bear any costs associated with
correcting the error and making the client whole. Gains associate with a trade error will be
subject to the respective custodian’s policy on trade errors.
Mutual Funds Share Class Selection: Mutual funds generally offer multiple share classes available
for investment based upon certain eligibility and/or purchase requirements. For instance, in
addition to retail share classes (typically referred to as class A, class B and class C shares), funds
may also offer institutional share classes or other share classes that are specifically designed for
purchase by investors who meet certain specified eligibility criteria, including, for example,
whether an account meets certain minimum dollar amount. Institutional share classes usually have
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a lower expense ratio than other share classes. When recommending investments in mutual funds,
it is SD Wealth Management’s policy to review and consider available share classes. SD Wealth
Management’s policy is to select the most appropriate share classes based on various factors
including but not limited to: minimum investment requirements, trading restrictions, internal
expense structure, transaction charges, availability and other factors. When considering all the
appropriate factors SD Wealth Management can select a share class other than the ‘lowest cost’
share class. In order to select the most appropriate share class, SD Wealth Management considers
retail, institutional or other share classes of the same mutual fund. Regardless of such
considerations, clients should not assume that they will be invested in the share class with the
lowest possible expense ratio. Clients should ask their adviser whether a lower cost share class is
available instead of those selected by SD Wealth Management. SD Wealth Management
periodically reviews the mutual funds held in client accounts to select the most appropriate share
classes in light of its duty to obtain best execution.
Item 13: Review of Accounts
Products recommended by SD Wealth Management will be regularly reviewed for the
appropriateness of the current holdings, consistency with investment strategy and possible new
investment opportunities.
Your portfolio will be reviewed at least quarterly to confirm, along with other matters, that the
account’s structure is consistent with SD Wealth Management’s policies, that the mix of securities is
appropriate for you, and the asset allocation is in accordance with your Investment Policy
Statement.
You are encouraged to meet at least annually, to review and discuss your investment accounts,
financial situation and any changes to your needs, goals and objectives. You are further encouraged
to keep SD Wealth Management informed at all times of any changes to your financial condition or
events that may impact your investment strategies.
The SDWMA relationships are under the supervision of Derek Eichelberger (CEO / Shareholder)..
Reviews are conducted by the Investment Advisor Representative(s) assigned to that relationship.
Additional information regarding these advisors can be found in the ADV Part 2B, the Brochure
Supplement.
Those clients that SDWMA Personal Financial Services provides investment management services
will receive, in addition to monthly statements from a qualified custodian, a report from SD Wealth
Management summarizing the account activity and/or your portfolio’s performance on a quarterly
basis.
Item 14: Client Referrals and Other Compensation
SD Wealth Management occasionally receives client referrals. The referrals come from current
clients, attorneys, accountants, colleagues, personal friends of colleagues and other similar sources.
SD Wealth Management does not direct or indirectly compensate referring parties for these
referrals.
SD Wealth Management also receives an economic benefit from Schwab in the form of the support
products and services it makes available to us and other independent advisors whose clients
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maintain their accounts at Schwab. In addition, on occasion, Schwab has agreed to pay for certain
Item 12: Brokerage Practices for additional information
.
products and services for which we would have otherwise have to pay for, based on the assets held
with Schwab. Please see
Item 15: Custody
SD Wealth Management and its employees do not maintain physical custody of your assets and will
not intentionally take custody of your cash or securities. Your assets will be held with an
independent third-party custodian based on the services provided to you. SD Wealth Management
has the ability to directly debit client advisory fees from accounts. If applicable, you will be
informed of this procedure to debit fees from your account and will sign or initial
acknowledgement. In addition, according to SEC rules, SD Wealth Management claims custody as a
result of shareholders/partners of SD Wealth Management acting as trustee or power of attorney
for certain client’s accounts. These clients have asked the shareholder/partner of SD Wealth
Management to serve as trustee or act as power of attorney based on a long-standing relationship
they have with our firm. In addition, SDWMA claims custody on certain client accounts with
Standing Letters of Authorization that allows the Adviser to distribute funds to one or more third
parties specifically designated by the client. SD Wealth Management is subject to a surprise audit
by a public accounting firm based on this claim and SEC rules. A copy of our audited report may be
obtained by contacting SD Wealth Management at the phone number or email address listed on the
cover.
SDWMA Personal Financial Services clients will receive statements directly from the custodian via
regular mail or electronically depending on information you provided and how you instruct the
custodian to deliver the documents. SDWMA Personal Financial Services will also provide portfolio
review statements to investment management clients. These will be provided at least quarterly,
and you are urged to compare these statements directly with the statements received from your
account custodian.
Item 12: Brokerage
SDWMA Personal Financial Services advisory discretionary client account assets are held by
Practices
either Fidelity Investments or Charles Schwab & Co., Inc. as described in
.
Accounts for clients in the SD Advantage IRA program are held directly at Mid Atlantic.
Participants in the SD Advantage IRA program will receive quarterly statements from Mid
Atlantic.
Item 12: Brokerage Practices
Based on the account size and services provided, accounts for clients participating in the SDWMA
Retirement Solutions platform have assets custodied at one of the several qualified custodians..
For more details, please see
.
Item 16: Investment Discretion
For accounts in which SD Wealth Management has discretion, as evidenced in the executed
investment management agreement between SD Wealth Management and you, the adviser may buy
or sell securities without obtaining your approval beforehand. Any exceptions to this would be
disclosed in the individual investment management agreement.
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Item 17: Voting Client Securities
Item 4: Advisory Business
SD Wealth Management, as a matter of policy and practice, does not accept authority to vote
proxies on behalf of clients engaged in services with SDWMA Personal Financial Services, SDWMA
Retirement Solutions Advisory Services or for accounts held on the SD Advantage IRA Platform as
. The policy of having no proxy voting responsibility is
described in
disclosed to you in your investment management agreement. Proxies will be sent to you or the
plan sponsor directly from the account custodian.
Item 18: Financial Information
SD Wealth Management currently has no financial information to disclose.
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