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ITEM 1: COVER PAGE
Part 2A of Form ADV
The Brochure
605 Crescent Executive Ct.
Suite 104
Lake Mary, Fl 32746
(407) 745-0715
QTRFamily.com
This Brochure provides information about the qualifications and business practices of QTR Family
Wealth, LLC (“QTR”). If you have questions about the contents of this Brochure, please contact us at
(407) 745-0715. The information in the Brochure has not been approved or verified by the United States
Securities and Exchange Commission (the “SEC”) or by any state securities authority.
As reflected in this Brochure, QTR is a registered investment adviser under the Investment Advisers Act
of 1940, as amended. Registration with the SEC or with any state securities authority does not imply any
certain level of skill or training.
Additional information about QTR is also available on the SEC’s website at
www.adviserinfo.sec.gov.
You can search this site by a unique identifying number, known as a CRD number.
The CRD number for QTR is 33165.
The date of this Brochure is March 28, 2025
QTR ADV Part 2 – March 28, 2025
Page 1
ITEM 2: MATERIAL CHANGES
This Firm Brochure is the disclosure document QTR Family Wealth, LLC prepared according to regulatory
requirements and rules.
Consistent with the rules, we will ensure that you receive a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business fiscal year. Furthermore, we will provide you
with other interim disclosures about material changes as necessary. Since our initial filing was made on
September 1, 2024, the firm made the following updates:
• Firm underwent a name change from Alectra Wealth Advisors, LLC , to QTR Family Wealth, LLC
• QTR Family Wealth, LLC ownership structure has been updated in Item 4
• Updated fiduciary and PTE 2020-02 disclosure in Retirement Plans and Individual Retirement Account
section of Item 4
• Fee language in Item 5 updated to reflect Monthly rather than Quarterly fees
QTR ADV Part 2 – March 28, 2025
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ITEM 3: TABLE OF CONTENTS
Item 1: Cover Page …………………………………………………………………………………
1
Item 2: Material Changes ..................................................................................................................
2
Item 3: Table of Contents .................................................................................................................
3
Item 4: Advisory Business ...............................................................................................................
4
(A) Firm Description ………………………………………………...………...................
(B) Types of Advisory Services ………………………………………...………………...
(1) Wealth Management Advisory Services Program ………..………………………
(2) Wealth Management and Investment Advisory Services Program ....……………
(3) Investment Advisory Services Program………………………………………….
(4) Business Consulting………………………………………………………………
4
4
5
7
7
7
(C) Pooled Investment Vehicles ………………………………………………………….
(D) Retirement Plans and Individual Retirement Accounts ………………………………
Item 5: Fees and Compensation ...................................................................................................….
7
8
8
Item 6: Performance Based Fees and Side-by-Side Management.....................................………...
10
Item 7: Types of Clients ..................................................................................................................
10
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................................
(A) Investment Philosophy and Strategies ………………………………………………
10
10
(B) Risks of QTR Investment Programs and Strategies ……………………………… 11
Item 9: Disciplinary Information ......................................................................................................
12
Item 10: Other Financial Industry Activities and Affiliations ..........................................................
12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ….
12
Item 12: Brokerage Practices ............................................................................................................
13
Item 13: Review of Accounts ............................................................................................................
13
Item 14: Client Referrals and Other Compensation.............................................................………
14
Item 15: Custody……………………………………........................................................................
14
Item 16: Investment Discretion ...........................................................................................……...
14
Item 17: Voting Client Securities ......................................................................................................
14
Item 18: Financial Information .........................................................................................................
14
QTR ADV Part 2 – March 28, 2025
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ITEM 4: ADVISORY BUSINESS
(A) Firm Description
QTR Family Wealth, LLC (“QTR”) is a wealth management and investment advisory firm. It serves a
number of high-net-worth individuals, families, and businesses. The firm’s members provide personal
attention, objective counsel and custom solutions focused on growing and preserving wealth.
QTR Family Wealth is owned by WOW Management, LLC, and QTR Management, LLC. WOW
Management and QTR Management are solely owned by Chad Hunter and Wes Hunter respectively,
both Managing Partners & Private Wealth Managers.
QTR’s officers are as follows:
Chad Hunter
Wes Hunter
Torian Johnson
Managing Partner & Private Wealth Manager
Managing Partner & Private Wealth Manager
Chief Compliance Officer
Additional information about QTR is available on the Internet at www.adviserinfo.sec.gov. You can
search this site by a unique identifying number, known as a CRD number. The CRD number for QTR is
331655.
(B) Assets Under Management
As of February 20, 2025, we have approximately $1,795,132,440 assets under advisement. We manage
$582,776,459 in client assets on a discretionary basis. In addition, $48,963 in client assets are managed
on a non-discretionary basis.
(C) Types of Advisory Services
QTR offers its clients four basic types of advisory service programs: (1) a comprehensive Wealth
Management Advisory Services (“WMAS”) Program that provides a wide range of financial, risk
management and investment advisory services; (2) a comprehensive Wealth Management and Investment
Advisory Services (“WMIAS”) program that provides, on a non-discretionary, non-custodial basis,
financial oversight, asset allocation strategies and investment advisory services; (3) an investment
advisory program that provides only investment management and supervisory services; and
(4) business consulting. These programs are described in detail below.
QTR ADV Part 2 – March 28, 2025
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(1) Wealth Management Advisory Services Program
QTR’s Wealth Management Advisory Services program is a comprehensive financial, risk
management and investment advisory program that bundles together certain services as described
below. As a participant in the WMAS Program, each WMAS client is entitled to utilize the full range
of such services, as needed from time to time. The foundation of the WMAS Program is its broad-
based, independent, and comprehensive approach to financial management. The following services
are included in this Program:
(a) Financial and Estate Planning and Consulting
QTR works with each WMAS client to develop a comprehensive financial/estate planning and
investment program for the client and all “Covered Client Parties” based on the client’s individual
financial needs, objectives, and circumstances.1 As part of the planning process, QTR reviews
background information and existing estate and investment documentation as needed to create the
program. QTR then coordinates and documents such relationships with third-party service
providers (including investment managers, custodians, attorneys, and other professionals) as may
be required to implement the program. On an ongoing basis throughout the term of the client’s
WMAS agreement, QTR consults with and makes recommendations to the client with respect to
the program components, as well as with respect to the handling of such investment, tax, cash
flow, risk management and estate planning matters and issues as may need to be addressed from
time to time.
The nature of QTR’s role and comprehensive annual services in developing and implementing a
financial/estate planning and investment program will vary from client to client. However, in all
cases, the services will include a comprehensive annual review of the client’s financial, estate,
tax, risk management and philanthropic affairs. Based on this annual review, QTR will develop a
checklist of action items to be accomplished to address any issues or desired changes in the
client’s program. QTR will meet with the client periodically throughout the term of the client’s
WMAS agreement to provide updates on progress in making any required changes to the client’s
program.
As part of QTR’s estate planning review and consultation services, QTR coordinates and
oversees the services of the client’s legal and accounting professionals. QTR meets with such
professionals as needed to ensure that the client’s financial/estate planning and investment
program is properly implemented and documented.
(b) Investment Advisory and Portfolio Management Services
QTR provides each WMAS client with investment advisory, management, and reporting
services. Client accounts are managed on either a discretionary or non-discretionary basis,
principally using a team of third-party investment managers and funds. QTR’s main role is to act
as a “manager of managers” for these accounts.
1 For each client entering into a WMAS Advisory agreement with QTR, “Covered Client Parties” means all of the
following: (a) the spouse and minor children of the client (provided that the client’s spouse authorizes QTR in
writing to act for him/her); (b) any trust, partnership, corporation or other entity controlled by or benefiting the client
or his/her spouse or minor children, provided it was formed for a purpose related to their estate, financial,
investment or family planning (e.g., not a for-profit operating business); (c) any child of the client or the client’s
spouse who is between 18 and 25 years old and is a full-time student (provided that such child authorizes QTR in
writing to act for him/her); and (d) other related persons and entities as QTR agrees in writing to cover.
QTR ADV Part 2 – March 28, 2025
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Portfolio allocations are guided by the objectives of the client as stated with their “Investment
Objective” statement (i.e., aggressive growth, growth, moderate growth, conservative, principal
stability), considering the client’s tolerance for risk and volatility.
Recommendations for each client are incorporated into a written “Investment Objective” for the
client. QTR then assists the client in creating the portfolio, monitors the investments and
periodically reports to the client on its performance. The client’s Investment Objective is
reviewed periodically and updated as needed to reflect any changes in the client’s financial needs,
objectives, and circumstances.
Any client can restrict the types of investments that are included in such clients’ portfolios.
Clients retain individual ownership of all securities and non-securities, which are custodied with
independent third-party custodians. As part of its services, QTR assists each of its clients in the
establishment and monitoring of these separate custody accounts. QTR does not receive any
portion of the fees charged by any custodian for its services.
(c) Tax Planning and Coordination
QTR provides each WMAS client with access to comprehensive tax planning, reporting and
compliance services. Partnering with our network of professionals, a trusted 3rd party prepares
and/or reviews all tax returns for the client and generally makes payments from the client’s
accounts to cover all estimated and final tax liabilities.
Insurance and Risk Management
(d)
QTR consults with each WMAS client with respect to and provides the client with assistance in
obtaining and monitoring insurance appropriate for the client’s lifestyle, including life, health,
and casualty insurance. QTR also advises clients about loans, mortgages, and other financing
arrangements. As part of this service, QTR works directly with lenders to negotiate terms and
document the client’s loans.
(e) Trustee Services
If the use of a third-party trustee (whether an institutional trustee or an individual trustee) is
needed for a WMAS client, QTR will assist the client in establishing criteria and selecting such a
trustee. Under certain circumstances, a Member may agree to act as an individual trustee for
client accounts. If an institutional trustee is desired, QTR will perform searches for various
institutional trustees and will recommend which institutional trustees may be appropriate to meet
the client’s needs. Factors considered in making such recommendations include account size, risk
tolerance, the client’s opinion, and the investment philosophy of the institutional trustee. QTR
does not receive any referral compensation from any selected institutional trustee. If QTR
determines that a trustee is performing inadequately, then QTR will recommend that the client
change trustees and will assist the client in selecting a new replacement trustee.
(f) Lifestyle Management
If desired by a WMAS client, QTR may connect clients with a trusted 3rd party network
professional to provide various additional services generally categorized as “Lifestyle
Management” services, including bill paying and individualized cash flow management services.
Certain of these services may require additional fees or costs, charged by the trusted partner,
which will be passed along to the client.
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Page 6
(g) Donor Advised Funds
QTR has a long history of supporting our WMAS clients’ philanthropic programs. Among the
services available are investment management services for private charitable foundations,
assistance in planning and structuring private charitable gifting programs (such as structured gifts,
grantor retained annuity trusts and charitable lead annuity trusts), and administrative, regulatory
and tax management services. Certain of these services may require additional fees or costs,
which will be agreed upon in writing by the client and AWA.
(2) Wealth Management and Investment Advisory Services Program
QTR’s Wealth Management and Investment Advisory Services Program (the “WMIAS Program”)
is a comprehensive financial and investment advisory program, similar to the WMAS Program,
except QTR, on a non-discretionary, non-custodial basis, will monitor and report on client accounts,
not manage. With that distinction in mind, the above-mentioned WMAS Program services (see Item
4(B)(1)(a)-(g) above) are also offered to clients in the WMIAS Program.
(3) Business Consulting
QTR also provides business advisory consulting services. QTR members ,employees, and network
partners have the skills, experience, and knowledge of different aspects of business, legal, and market
forces. After listening to our client’s concerns, we identify, analyze, and solve business issues by
planning and executing business strategies consistent with a client’s overall financial needs,
obligations, and circumstances. QTR does not provide tax, legal, or accounting advice.
(D) Pooled Investment Vehicles
QTR uses an array of limited liability companies (“QTR Pooled Investment Vehicles”) to facilitate
investment by its advisory clients in various types of programs, including publicly traded securities,
private equity, venture capital and alternative investment programs. QTR, QTR Pooled Investment
Vehicles and/or the Members may also be limited partners, general partners, members, or managers of
such QTR Pooled Investment Vehicles. (Please refer to the disclosure in Item 11 of this Brochure for
information on QTR’s policies and procedures for instances where either QTR and/or any Members may
have a personal interest in client transactions.) In many cases these QTR Pooled Investment Vehicles
provide access to investment funds and managers that otherwise would not be open to individuals
because of high investment account minimums, high fees, fund closure to new investors, or other reasons.
Each QTR Pooled Investment Vehicle pays the fees and expenses associated with such Vehicle's
investments and business activities, including legal, accounting, custody, and third-party investment
management fees. QTR does not receive any investment management or advisory fees from any QTR
Pooled Investment Vehicle. QTR is, however, entitled to be reimbursed for expenses incurred for any
accounting and tax services provided to, as well as some manager diligence costs, for such Vehicles.
(E) Retirement Plans and Individual Retirement Accounts
QTR provides investment advice on either a non-discretionary or discretionary basis. The written Advisory
Agreement that we enter into with the Plan sponsor specifies the capacity in which we have been engaged:
•
If a Plan sponsor selects non-discretionary investment advice, we would serve by providing
investment advice within the meaning of section §3(21)(A)(ii)of the Employee Retirement
QTR ADV Part 2 – March 28, 2025
Page 7
•
Income Security Act of 1974 ("ERISA") with respect to the specific investments we
recommend to you in connection with our services to the Plan, and only to the extent that our
investment recommendations are actually implemented by the Plan sponsor.
If the Plan sponsor selects discretionary investment advice, we serve as an investment manager
for the Plan within the meaning of ERISA § 3(38). Our fiduciary investment responsibilities are
limited to those of an investment manager.
We are making investment recommendations to you regarding your retirement plan account or individual
retirement account as fiduciaries within the meaning of Title I of the Employee Retirement Income Security
Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money or otherwise are compensated creates some conflicts with your financial interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, QTR must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put QTR’s financial interests ahead of the client’s when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that QTR gives advice that is in the best interest of the
client;
• Charge no more than is reasonable for services provided by AWA; and
• Give the client basic information about conflicts of interest.
ITEM 5: FEES AND COMPENSATION
(A) General Investment Advisory / Portfolio Management Services
Depending upon the type of advisory service to be provided, clients generally have a choice regarding
the manner in which fees will be calculated for such services. Options for calculating fees include the
following:
• Percentage of Assets under Management: Clients will be charged as a percentage of assets under
management with us, according to the schedule set forth in the client management agreement between
us and the client, provided, however, that the annual fee would not exceed two percent (2%); or
• Flat Monthly or Annual Fees: Clients will be charged at an agreed upon flat annual fee, paid
monthly, or flat monthly fee depending on the scope and complexity of the client’s needs.
• Fixed or Hourly Financial Planning Fee: Clients will be charged and agreed upon fixed or hourly
fee based on the complexity of your situation and the services provided. Our fees are negotiable at our
sole discretion..
The annual fee being charged to the client will be set forth and identified in an agreement between our
firm and that client. We retain the ability to negotiate other fee schedules depending on the size of the
account, type of account, the level of client service required and other factors we consider relevant,
including timing of client relationship.
We typically do not impose a minimum account size or a set minimum annual fee for investment
advisory services.
For the fee charged as a percentage of assets under management, fees are charged monthly in arrears
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based on the average daily balance of the client's account(s), as determined by the custodian, on the last
business day of the month. Cash and assets which are invested in shares of mutual funds, exchange-
traded funds, annuities we manage, individual securities, collective trusts, unit investment trusts
alternative investments, limited partnerships, and/or closed-end funds shall be included in the calculation
of the value of the client's assets under management with us for purposes of computing our fee. Although
we do not typically utilize margin in our strategies, a client's margin balance is typically included when
calculating assets under management. This will be in addition to any margin interest being paid by the
client.
For partial months, fees are pro-rated. All unearned fees will be refunded to the client in the event the
client terminates our services. Unless other arrangements are made, fees are directly debited from a
client's account(s), and each client is required to provide the qualified custodian of the client's account(s)
written authorization to deduct the fees described.
The custodian sends the client a statement, at least quarterly, indicating the amount of our fees and all
amounts disbursed from the account to our firm for our management fees. We have internal controls that
seek to verify that the custodian is withdrawing fees accurately in accordance with your agreement,
however, we strongly encourage clients independently verify the accuracy of the fee calculation, as the
custodian will not verify the calculation. If a client does not have sufficient cash in the account(s) to
cover the payment of fees, some or all of the securities held by the client will be liquidated in order to
pay the fees.
The custodian is responsible for sending the client account statements, clients will not receive an account
statement or a fee invoice from us. Asset-based fees are always subject to the management agreement
between the client and QTR, and we generally retain the right to amend our fee schedule with 30 days
prior written notice to the client.
(B) Financial Planning and Financial Consulting Services
For clients who retain our firm for its investment advisory services, there is generally no charge for financial
planning services. Other clients who retain the firm solely for financial planning or financial consultation will
be charged fees based on the nature of the services being provided, who is providing the services and the
complexity of the client's circumstances. Financial planning fees are generally calculated and charged on a flat
fee basis from $2,500 to $50,000 per engagement. If a client terminates financial planning services after we
have begun the work but before completion, we will charge a termination fee equal to the hours then spent on
your services at a rate outlined in the client’s agreement executed prior to our financial professional
commencing planning. Financial planning fees and the termination fee are negotiable. We will reduce or waive
the financial planning fees and/or termination fee in certain circumstances.
We provide you with an exact fee quote before you authorize us to begin our work. The specific financial
planning fee being charged to the client will be set forth and identified in an agreement between us and each
client. We will withdraw financial planning fees from a client's bank account only with the prior consent of the
client.
Although the length of time it will take to provide a financial plan or financial consultation depends on each
client's personal situation, we will provide a timing estimate at the start of the planning relationship. For those
who will be charged for financial planning or financial consultation, we will invoice the client for the services,
and the fees will generally be due and payable upon delivery of the completed financial plan to the client or
completion of the services, as applicable.
Your financial professional will update your financial plan upon request or when your objectives or financial
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situation change. If a financial plan is updated, the fee will be dependent on the nature of the update. Again,
this fee will be set forth and identified in an agreement between yourself and the firm.
In some circumstances, the financial plan could require the services of a specialist such as an insurance
specialist, attorney or tax accountant since we do not provide any legal, or accounting advice. Our firm will
recommend third-party service providers when we feel it is appropriate and, in the client’s, best interest, but
the client is under no obligation to use any service provider recommended by our firm. Fees for specialists will
be negotiated between the client and specialist directly under a separate engagement.
(C) Fees and Compensation for Business Consulting
The fee range for business consulting is set in whole on a fixed fee basis and is negotiated with the client.
(D) Billing of Fees
All fees and expenses are billed monthly, in arrears (unless otherwise specified in the advisory
agreement). The billed fees are generally deducted directly from client accounts after each monthly
billing; however, clients may elect to pay fees directly after receipt of their quarterly billing statement.
For those clients who are billed in advance, any payment of fees are subject to refund in the event of
termination of an account prior to the end of a quarterly billing period for which payment has been made,
with the amount of the refund being determined on a prorated basis.
(E) Brokerage and Transaction Costs
See “Item 12: Brokerage Practices” below.
(F) Other General Information on QTR Fees and Compensation
QTR has revenue-sharing and licensing agreements with certain third-party service providers to whom
we refer clients. This means we sometimes receive compensation if you choose to engage their services.
We only refer clients to third parties we believe offer high-quality services; however, you are under no
obligation to use any provider we recommend. We encourage you to conduct your own due diligence
and select a provider that best suits your needs.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
MANAGEMENT
Neither QTR nor any of its Members or employees receives, directly or indirectly, any performance-
based fees related to QTR client accounts or QTR Pooled Investment Vehicle accounts.
ITEM 7: TYPES OF CLIENTS
QTR generally provides investment advice to the following types of clients:
Individuals
•
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• High net worth individuals
• Trusts, estates, or charitable organizations
• Small business including corporations and other business entities
You are required to execute a written agreement with QTR specifying the particular advisory services in
order to establish a client arrangement with our firm.
Minimum Investment Amounts Required and Minimum Fees Charged for Financial Planning
QTR requires a minimum of $500,000 for our asset management services. To reach this account
minimum, clients can aggregate all household accounts. Exceptions may be granted to this minimum at
the discretion of the Firm.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS
(A) Methods of Analysis
QTR Wealth uses the following methods of analysis in formulating investment advice:
Charting - This is a set of techniques used in technical analysis in which charts are used to plot price
movements, volume, settlement prices, open interest, and other indicators, in order to anticipate future
price movements. Users of these techniques, called chartists, believe that past trends in these indicators
can be used to extrapolate future trends.
Charting is the most subjective analysis of all investment methods since it relies on proper interpretation
of chart patterns. The risk of reliance upon chart patterns is that the next day's data can always negate
the conclusions reached from prior days' patterns. Also, reliance upon chart patterns bears the risk of a
certain pattern being negated by a larger, more encompassing pattern that has not shown itself yet.
Cyclical – This method analyzes the investments sensitive to business cycles and whose performance is
strongly tied to the overall economy. For example, cyclical companies tend to make products or provide
services that are in lower demand during downturns in the economy and in higher demand during
upswings. Examples include the automobile, steel, and housing industries. The stock price of a cyclical
company will often rise just before an economic upturn begins and fall just before a downturn begins.
Investors in cyclical stocks try to make the largest gains by buying the stock at the bottom of a business
cycle, just before a turnaround begins.
While most economists and investors agree that there are cycles in the economy that need to be
respected, the duration of such cycles is generally unknown. An investment decision to buy at the bottom
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of a business cycle may actually turn out to be a trade that occurs before or after the bottom of the cycle.
If done before the bottom, then downside price action can result prior to any gains. If done after the
bottom, then some upside price action may be missed. Similarly, a sell decision meant to occur at the top
of a cycle may result in missed opportunity or unrealized losses.
Fundamental – This is a method of evaluating a security by attempting to measure its intrinsic value and
intrinsic growth potential by examining related economic, financial, and other qualitative and
quantitative factors. Fundamental analysts attempt to study everything that can affect the security's value
and growth, including macroeconomic factors (like the overall economy and industry conditions) and
individually specific factors (like the financial condition and management of a company). The end goal of
performing fundamental analysis is to produce a value that an investor can compare with the security's
current price in hopes of figuring out what sort of position to take with that security (underpriced = buy,
overpriced = sell or short). Fundamental analysis is considered to be the opposite of technical analysis.
Fundamental analysis is about using real data to evaluate a security's value and growth potential.
Although most analysts use fundamental analysis to value stocks, this method of valuation can be used for
just about any type of security.
The risk associated with fundamental analysis is that it is somewhat subjective. While a quantitative
approach is possible, fundamental analysis usually entails a qualitative assessment of how market forces
interact with one another in their impact on the investment in question. It is possible for those market
forces to point in different directions, thus necessitating an interpretation of which forces will be
dominant. This interpretation may be wrong and could therefore lead to an unfavorable investment
decision.
Technical – This is a method of evaluating securities by analyzing statistics generated by market activity,
such as past prices and volume. Technical analysts do not attempt to measure a security's intrinsic value,
but instead use charts and other tools to identify patterns that can suggest future activity. Technical
analysts believe that the historical performance of stocks and markets are indications of future
performance.
Technical analysis is even more subjective than fundamental analysis in that it relies on proper
interpretation of a given security's price and trading volume data. A decision might be made based on a
historical move in a certain direction that was accompanied by heavy volume; however, that heavy
volume may only be heavy relative to past volume for the security in question, but not compared to the
future trading volume. Therefore, there is the risk of a trading decision being made incorrectly since
future trading volume is an unknown. Technical analysis is also done through observation of various
market sentiment readings, many of which are quantitative. Market sentiment gauges the relative degree
of bullishness and bearishness in a given security, and a contrarian investor utilizes such sentiment
advantageously. When most traders are bullish, then there are very few traders left in a position to buy
the security in question, so it becomes advantageous to sell it ahead of the crowd. When most traders are
bearish, then there are very few traders left in a position to sell the security in question, so it becomes
advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical measures is
QTR ADV Part 2 – March 28, 2025
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that a very bullish reading can always become more bullish, resulting in lost opportunity if the money
manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true in that
a bearish reading of sentiment can always become more bearish, which may result in a premature
purchase of a security.
To conduct analysis, QTR gathers information from financial newspapers, magazines and websites,
inspection of corporate activities, research materials prepared by others, corporate rating services,
timing services, annual reports, prospectuses and filings with the SEC, and company press releases.
Investment Strategies
As indicated in the Item 4, most clients are placed in a model overseen by a financial professional of our firm.
The model includes a number of asset classes, including equities, both domestic and international, exchange-
traded funds, mutual funds, fixed income, and commodities, amongst others. More often than not, models are
built and managed internally. At times, QTR utilizes sub-advisers or platform providers to implement models.
All trading for accounts in these programs will generally be conducted by the third-party investment adviser
or platform provider.
Individual clients can request one-off scenarios as needed. Investment strategies and advice will vary
depending upon each client's specific financial situation. We manage households and accounts on a goals-
based approach so not every account is diversified. Certain accounts will potentially be more heavily
weighted in one sector versus another account in order to diversify the household as a whole or to take
advantage of certain tax advantages in having particular types of investments in certain types of accounts. As
such, we determine investments and allocations based upon the client's predefined objectives, risk tolerance,
time horizon, financial horizon, financial information, liquidity needs, and other various suitability factors.
The restrictions and guidelines set by the client will also affect the composition of the portfolio.
Risk of Loss
Investing involves a risk of loss. Clients should be prepared to bear investment loss, including the loss of the
original principal. Clients should never presume that future performance of any specific investment or
investment strategy will be profitable. Further, there are varying degrees of risk depending on different types
of investments. Clients should know that all investments carry a certain degree of risk ranging from the
variability of market values to the possibility of permanent loss of capital. Although portfolios seek principal
protection, asset allocation and investment decisions are not guaranteed to achieve this goal in all cases.
There is no guarantee a portfolio will meet a target return or an investment objective.
Risks to capital include, but are not limited to, changes in the economy, market volatility, company results,
industry sectors, accounting standards and changes in interest rates. Investments are generally subject to
risks inherent in governmental actions, exchange rates, inflation, deflation, and fiscal and monetary policies.
Market risks include changes in market sentiment in general and styles of investing. Diversification will not
protect an investor from these risks and fluctuations.
Market Risk – Either the stock market, or the value of an individual company, goes down resulting
in a decrease in the value of client investments. This is also referred to as systemic risk.
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Equity (stock) market risk – Common stocks are susceptible to general stock market fluctuations
and to volatile increases and decreases in value as market confidence in and perceptions of their
issuers change. If you held common stock, or common stock equivalents, of any given issuer, you
would generally be exposed to greater risk than if you held preferred stocks and debt obligations
of the issuer.
Private Equity (PE) Risk - PE investment strategies are highly dependent on a PE manager’s ability
to identify attractive opportunities, provide the necessary capital, and then work with the target
companies to deploy that capital over time in ways that will foster long-term growth. To be
effective, managers must be able to take a long view with investor capital, taking perhaps months
to identify the right opportunities and planning their exit strategy sometimes years in advance. For
such practices to be effective, PE funds will generally incorporate “lock-up” periods during which
investors may not withdraw any of their capital. While shares can generally be sold to other
investors during this time, the lack of formal secondary markets hinders PE investors from finding
potential buyers. In addition, exits may involve IPOs or acquisitions, which take a great deal more
time to implement than sales of public shares on an exchange. For these reasons, investors in PE
have an illiquidity risk that differs considerably from public equity funds. In cases where limited
secondary sales opportunities may exist, investors may have to accept discounted returns in order
to obtain liquidity for their shares prior to their fund issuing distributions. Private equity
investments involve a high degree of risk and may result in partial or total loss of capital. By their
nature, alternative investments are complex, speculative investment vehicles and are only suitable
for qualified investors who have sufficient knowledge and experience to understand the risks
involved.
Company Risk. When investing in stock positions, there is always a certain level of company or
industry specific risk that is inherent in each investment. This is also referred to as unsystematic
risk and can be reduced through appropriate diversification. There is the risk that the company will
perform poorly or have its value reduced based on factors specific to the company or its industry.
For example, if a company’s employees goon strike or the company receives unfavorable media
attention for its actions, the value of the company may be reduced.
Liquidity Risk: the risk that a particular investment may be difficult to purchase or sell and that a
fund may be unable to sell illiquid (non–marketable) securities at an advantageous time or price.
Fixed Income Risk. When investing in bonds, there is the risk that the issuer will default on the
bond and be unable to make payments. Further, individuals who depend on set amounts of
periodically paid income face the risk that inflation will erode their spending power. Fixed-income
investors receive set, regular payments that face the same inflation risk.
Inflation Risk: Also referred to as purchasing power risk, is the risk that inflation will undermine the real
value of cash flows made from an investment. Inflation risk affects all investments but most can be seen most
prevalently in the bond markets.
ETF and Mutual Fund Risk – When investing in an ETF or mutual fund, you will bear additional
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including
the potential duplication of management fees. The risk of owning an ETF or mutual fund generally
reflects the risks of owning the underlying securities the ETF or mutual fund holds. You will also
incur brokerage costs when purchasing ETFs.
Management Risk – Your investment with our firm varies with the success and failure of our
investment strategies, research, analysis and determination of portfolio securities. If our
investment strategies do not produce the expected returns, the value of the investment will
decrease.
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Margin Risk - When you purchase securities, you may pay for the securities in full or borrow part
of the purchase price from your account custodian or clearing firm. If you intended to borrow
funds in connection with your Account, you will be required to open a margin account, which will
be carried by the clearing firm. The securities purchased in such an account are the clearing firm’s
collateral for its loan to you.
If those securities in a margin account decline in value, the value of the collateral supporting this
loan also declines, and as a result, the brokerage firm is required to take action in order to maintain
the necessary level of equity in your account. The brokerage firm may issue a margin call and/or
sell other assets in your account.
It is important that you fully understand the risks involved in trading securities on margin, which
are applicable to any margin account that you may maintain, including any margin account that may
be established as part of the Asset Management Agreement established between you and FWG
Investments and held by the account custodian or clearing firm.
These risks include the following:
•
•
•
You can lose more funds than you deposit in your margin account.
The account custodian or clearing firm can force the sale of securities or other assets in
your account.
The account custodian or clearing firm can sell your securities or other assets
without contacting you.
You are not entitled to choose which securities or other assets in your margin account may be liquidated
or sold to meet a margin call. The account custodian or clearing firm may move securities held in your
cash account to your margin account and pledge the transferred securities. The account custodian or
clearing firm can increase its “house” maintenance margin requirements at any time and they are not
required to provide you advance written notice. You are not entitled to an extension of time on a margin
call.
Alternative Investments – Our portfolio holdings are typically traded on U.S. exchanges; however non-U.S.
investments, currency and commodity investments may contain additional risks associated with
government, economic, political or currency volatility.
Emerging Markets – Where justified by the investment analysis outlined above, investment either indirectly
or directly in emerging markets may be included in a portfolio. Emerging markets can experience high
volatility and risk in the short term.
Derivatives Risk- The use of derivatives is a highly specialized activity that involves a variety of risks in
addition to and greater than those associated with investing directly in securities, including the risk that: the
party on the other side of a derivative transaction will be unable to honor its financial obligation; leverage
created by investing in derivatives may result in losses to the portfolio; derivatives may be difficult or
impossible for the portfolio to buy or sell at an opportune time or price, and may be difficult to terminate or
otherwise offset; derivatives used for hedging may reduce or magnify losses but also may reduce or eliminate
gains; and the price of commodity - linked derivatives may be more volatile than the prices of traditional
equity and debt securities.
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ITEM 9: DISCIPLINARY INFORMATION
Neither QTR nor any of its Managing Board or Members have been involved in, or subjected to, any
legal or disciplinary events that would be material to a client’s or prospective client’s evaluation of the
firm’s advisory business or the integrity of its management.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES
AND AFFILIATIONS
QTR Wealth is not a registered broker-dealer, commodity firm, commodity trading advisor, or futures
commission merchant, and does not have an application to register for any of the same pending. In
addition, our firm does not recommend investment products in which it receives any form of
compensation from the separate account manager or investment product sponsor.
Some of our firm’s financial professionals are also licensed insurance agents for unaffiliated third
parties, and recommend insurance products to clients, such as life, disability and long-term care
insurance products. These products are separate and distinct from investment advisory services offered
through QTR, and the firm professional will receive a commission or fees as a result of the sale of
insurance related products. A conflict of interest therefore exists as these commissionable sales creates
an incentive to recommend products based on compensation earned rather than need. In no event is any
client obligated, contractually or otherwise, to use the services of any licensed insurance agent acting in
such capacity or to purchase products or services through said individual.
Certain individuals of the firm are registered representatives of an unaffiliated Broker Dealer FINRA
registered broker-dealers. In this capacity, these representatives have the ability to provide securities
brokerage services and implement securities transactions on a commission basis. Clients should be aware
that the receipt of additional compensation itself creates an inherent conflict of interest with the advice
provided by the Adviser, and this conflict of interest could affect the judgement of these individuals
when making recommendations. The Adviser and the broker/dealers are separate, nonaffiliated entities.
Nevertheless, to the extent that the Adviser’s representatives recommend the purchase of securities or
other investment products where the representative receives commissions for doing so, a conflict of
interest exists because the representative is incentivized to make recommendations based on the
compensation received rather than on a client’s needs.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS AND PERSONAL TRADING
QTR has adopted a Code of Ethics expressing the firm's commitment to ethical conduct. QTR’s Code of
Ethics describes the firm's fiduciary duties and responsibilities to clients. Summarizing these duties and
responsibilities, QTR is a fiduciary that has a duty of undivided loyalty to its clients and an obligation to
act at all times with the utmost integrity on the clients’ behalf.
Among other things, the firm’s Code of Ethics sets forth QTR’s practice of supervising the personal
securities transactions of its employees and Members. Individuals associated with QTR may buy or sell
securities for their personal accounts that are identical to or different than those recommended to clients.
In addition, such individuals may have interests or positions in securities and Pooled Investment
Vehicles which may also be recommended to clients. However, it is the explicit policy of QTR that no
person employed by QTR shall prefer his or her own interest to that of an advisory client or make
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personal investment decisions based on the investment decisions of advisory clients.
To supervise compliance with its Code of Ethics, QTR requires that all employees and Members
associated with QTR provide annual securities holdings reports and quarterly transaction reports to the
firm's Chief Compliance Officer. QTR requires such persons to also receive approval from the Chief
Compliance Officer prior to investing in any IPOs or third-party private placements (limited offerings).
Moreover, QTR requires that all employees and Members must act in accordance with all applicable
Federal and State regulations governing registered investment advisory practices. QTR’s Code of Ethics
further includes the firm's policy prohibiting the use of material non-public information. Any individual
not in observance of the above may be subject to discipline.
QTR will provide a complete copy of its Code of Ethics to any client or prospective client upon request
to the Chief Compliance Officer at QTR’s principal address.
ITEM 12: BROKERAGE PRACTICES
While QTR has discretionary investment authority over certain of its clients’ accounts, QTR generally
does not have discretion to determine the broker-dealers used for such accounts or the commission rates
to be paid to such broker-dealers, as the investments in such accounts are managed principally by third-
party investment managers.
For clients in need of brokerage or custodial services, and depending on client circumstances and needs,
QTR may recommend the use of one of several broker-dealers.
In recommending a broker-dealer, the factors considered by QTR include the broker-dealer's ability to
provide professional services, QTR’s experience with the broker-dealer, the broker-dealer's reputation,
the broker-dealer's quality of execution services and costs of such services, among other factors. Clients
are not under any obligation to effect trades through any recommended broker-dealer; and each client is
free to select any broker-dealer of his or her choice. If the client directs QTR to use a specific broker-
dealer, QTR will not be responsible for obtaining best execution for any directed brokerage transactions.
QTR does not receive any payments, products, research or other “soft dollar” consideration from any
broker-dealer or agent selected to execute client transactions.
ITEM 13: REVIEW OF ACCOUNTS
Accounts are monitored continuously and on an ongoing basis by our financial professionals. We conduct
these reviews through various means, including telephone calls, in-person meetings, overall strategy
reviews, and/or the review of monthly and quarterly statements. Reviews are based on objectives and
parameters established by clients, which are generally memorialized through their client management
agreements and Investment Policies. More frequent reviews can also be triggered by a change in the client's
investment objectives or risk tolerance, tax considerations, large deposits or withdrawals, large purchases
or sales, loss of confidence in investment or fund managers, or changes in the economy or financial
markets.
Our compliance personnel will also monitor managed and supervised accounts on an ongoing basis to
ensure that the advisory services provided to clients are consistent with the clients' circumstances.
Depending on the nature of the engagement, some financial plans will not be reviewed until after the plan
is delivered. The frequency of plan review will be dependent on the agreement terms. If deemed
necessary it will be reviewed quarterly, yearly or some other determinate amount of time. Those reviews
will revisit the initial plan and determine if any adjustments need to be made to the objectives. Financial
planning, by its nature, does require periodic review. At times we will use software and other tools to assist
in generating a financial plan.
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With respect to managed accounts, investment advisory clients receive standard account statements from
the independent, qualified custodian of their accounts no less frequently than quarterly. The account
statements received from the custodian and/or broker-dealer are the official records of the client's
account(s).
No on-going financial planning reports are provided for financial planning clients unless a financial plan
update or additional services are requested. Your firm professional will update a plan as needed and when
objectives or financial situation change.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
QTR has revenue-sharing agreements with certain third-party service providers to whom we refer
clients. This means we sometimes receive compensation if you choose to engage their services.
We only refer clients to third parties we believe offer high-quality services; however, you are under no
obligation to use any provider we recommend. We encourage you to conduct your own due diligence
and select a provider that best suits your needs.
ITEM 15: CUSTODY
We generally have the ability to directly debit advisory and other fees from client accounts, unless the
client specifies otherwise. As part of this billing process, the independent, qualified custodian of the
client's account(s) is advised of the amount of the advisory or other fee to be deducted from the client's
account(s). The client will receive account statements from the custodian holding the account(s) at least
quarterly. These statements will show all transactions within the account during that reporting period,
including the amount of advisory or other fees debited from the client's account(s). Because the
custodian does not calculate the amount of the fees to be deducted, it is important for clients to carefully
review their account statements to verify the accuracy of the fee calculation, among other things.
A client should contact us directly if he/she believes there is an error or has a question regarding an
account statement.
This ability to deduct our fees from a client's account(s) causes us to exercise limited custody over these
accounts under applicable law. We do not have, and will not take, physical custody of any clients' funds,
securities or assets. Clients' funds, securities and assets will be held with a bank, broker-dealer or
independent, qualified custodian.
ITEM 16: INVESTMENT DISCRETION
When a client hires us to provide discretionary investment advisory services, we have the authority to
place trades, buy and sell securities on the client's behalf, determine the amount of the securities to buy
and sell, and determine the nature and type of securities to buy and sell without obtaining a client's
consent or approval prior to each transaction. In some cases, we will have the authority to hire and fire
third-party money managers. Clients who give us discretionary authority will give our firm a limited
power of attorney and/or trading authorization forms to make the above decisions on the client's behalf.
In certain situations, Clients have the ability to limit our authority by giving us written instructions,
restrictions and guidelines via email communication or other written instructions. For example, a client
might specify that their accounts’ assets not be invested in a specific industry or security, or that a certain
security not be liquidated. Clients can change such instructions, restrictions and guidelines by providing
us with written instructions. The most current written instructions will control. We will accept such
limitations provided they are reasonable and do not unreasonably interfere with the management of your
account. We will accept such instructions via text message or similar instant messaging methods.
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If the client enters into a non-discretionary arrangement with our firm for investment advisory, portfolio
management services, or retirement plan consulting, we will be obligated to obtain the client's approval
prior to the arranging or execution of any transactions in the account(s). With such an arrangement, the
client has the unrestricted right to decline to implement advice provided by us on a non-discretionary
basis. If you do not grant us discretionary authority over your accounts, we are limited to make periodic
recommendations to you regarding which securities to be purchased or sold and the size of the
transactions. You will ultimately be responsible for implementation of those recommendations and the
timing of the transaction.
ITEM 17: VOTING CLIENT SECURITIES
Regardless of whether we have discretion over a client's account(s), we will not vote proxies on behalf of
any client or respond to any legal notices or class action claims on behalf of a client.
We will instruct the qualified, independent custodian to forward all proxy materials, legal notices and
class action information to the client to review and make his or her own informed decision on how to
vote. In the event we receive the proxy material, we will forward them directly to the client by mail or by
electronic mail (if the client has authorized electronic communication).
ITEM 18: FINANCIAL INFORMATION
QTR has never filed for bankruptcy and is not aware of any financial condition that is reasonably likely
to impair its ability to meet its contractual commitments to its clients.
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