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Brochure
(Part 2A of Form ADV)
Proficio Capital Partners LLC
1 Gateway Center
300 Washington Street, Suite 951
Newton, MA 02458
Tel: (617) 340-8425
This brochure provides information about the qualifications and business practices of
Proficio Capital Partners LLC (“Proficio” or “we”). If you have any questions about
the contents of this brochure, advice you have received or if you have any service
concerns, please contact Chief Compliance Officer: Peter Kronberg at 617-431-5106
or pkronberg@proficiocap.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by
any state securities authority.
Additional information about Proficio is available on the SEC’s website at
www.adviserinfo.sec.gov. Registration with the Securities and Exchange Commission
as an investment adviser does not imply a certain level of skill or training.
March 25, 2025
Cover Page
i
Item 2: Material Changes since Proficio’s last annual update on March 12, 2024
Item 4 B and C Structured Notes updated to reflect Proficio’s increasing use of index
based structured notes to smooth out volatility and reduce risk of certain investment
categories.
Item 5A Valuation and Billing updated to describe how Proficio determines
valuations for its Private Funds.
Item 8A Methods of Analysis updated to describe Proficio’s use of artificial
intelligence.
Item 8A Private Funds Environmental Social and Governance Proficio has
established an Environmental Social and Governance committee for one of its Private
Funds to monitor the reports provided by the underlying investment funds that invest
in mining companies.
Item 8B Material Risks has been updated to disclose an unauthorized incursion into
Proficio’s email environment and the subsequent steps taken to further tighten
Proficio’s IT environment.
Item 8B Location and Infrastructure Risk has been updated to disclose the new Miami
office.
Item 8C Special Securities Risks Digital Assets has been updated to describe
Proficio’s use of ETFs and Hedge Funds to gain exposure to Digital Assets.
Item 8C Structured Note Risks updated to include index-based structured notes.
Item 10C Affiliations updated to remove reference to policies and procedures where
they do not apply and to more accurately describe the checks and balances applicable
to investments involving affiliated relationships.
Item 11 B Interest in Client Transactions updated to describe exceptions to Proficio’s
requirement that partners invest in the same securities as clients for core portfolio
investments.
Item 17 Legal Proceedings for Securities updated to reinstate the ability to obtain
class action recoveries on behalf of clients through a new vendor.
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Item 3: Table of Contents
Item 1.
Cover Page …………………………………………………………… …….. i
Item 2
Material Changes
…………………………………………………………… 1
Item 3
Table of Contents
…………………………………………………………… 2
Item 4
Advisory Business …………………………………………………………… 4
Item 5.
Item 6.
Item 7
Item 8
Item 9
Item 10
Item 11
A. Firm Description ........................................................................................................4
B. Types of Advisory Services ......................................................................................4
C. Discretionary Investment Advisory Services ............................................................4
D. Wrap Fee Programs ...................................................................................................8
E. Client Assets Under Management .............................................................................8
Fees and Compensation ……………………………………………………… ........8
A. Description ................................................................................................................8
B. Fee Billing ...............................................................................................................10
C. Other Fees and Expenses .........................................................................................11
D. Fees in Advance ......................................................................................................12
Securities Compensation .........................................................................................12
E.
Performance Based Fees and Side-By-Side Management .....................................12
Types of Clients .......................................................................................................13
Methods of Analysis, Investment Strategies and Risk of Loss ...............................13
A. Methods of Analysis and Investment Strategies .....................................................13
B. Material Risks ..........................................................................................................16
C. Special Securities Risks ...........................................................................................19
Disciplinary Information .........................................................................................21
Other Financial Industry Activities and Affiliations ...............................................21
A. Broker-Dealer ..........................................................................................................21
B. Financial Industry Activities ...................................................................................21
C. Affiliations ...............................................................................................................21
D. Compensation for Referrals. ....................................................................................22
Code of Ethics, Participation / Interests in Client Transactions/Personal Trading .22
A. Code of Ethics .........................................................................................................22
B. Participation or Interest in Client Transactions through Private Funds and Direct
Investments ..............................................................................................................22
C.& D Participation or Interest in Client Transactions Generally .......................................23
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Item 12
A.
B.
Item 13
A.
B.
C.
Item 14
A.
B.
Item 15
Item 16
Item 17
A.
B.
Item 18
A.
B.
C.
Item 19
A.
B.
C.
Brokerage Practices .................................................................................................24
Selecting Brokerage Firms ......................................................................................24
Aggregation. ............................................................................................................26
Review of Accounts ................................................................................................26
Periodic Reviews .....................................................................................................26
Review Triggers ......................................................................................................26
Regular Reports .......................................................................................................26
Client Referrals and other Compensation ...............................................................27
Referrals ..................................................................................................................27
Other Compensation ................................................................................................27
Custody ....................................................................................................................27
Investment Discretion ..............................................................................................28
Voting Client Securities ..........................................................................................28
Proxy Voting ...........................................................................................................28
Client Proxy Voting Responsibility and Legal Proceedings for Securities .............29
Financial Information ..............................................................................................29
Balance Sheet ..........................................................................................................29
Financial Condition .................................................................................................30
Bankruptcy Petition .................................................................................................30
Requirements for State Registered Advisers ...........................................................30
Performance-Based Fees .........................................................................................30
Involvement in Arbitrations, Self-Regulatory Organization or other Administrative
Proceedings involving dishonest practices. .............................................................30
Relationships with Issuers of Securities ..................................................................30
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Item 4: Advisory Business
A. Firm Description
Proficio Capital Partners LLC, a Delaware limited liability company was formed on
August 6, 2014 (“Proficio”) to provide discretionary investment advisory services to
the founder’s families as a private family office. Proficio has been offering
investment advisory services to high-net-worth families and individuals that are not
related to Proficio’s founders since September 2015. Robert Haber and Matthew
Wosk are the founders of Proficio. Matthew Wosk is the principal owner and
managing member (members are hereafter referred to as partners or partner). Key
employees are admitted to partnership in Proficio from time to time.
B. Types of Advisory Services
Proficio provides investment advisory services to businesses, foundations, and
endowments and to other investment advisors as a sub-advisor. Proficio provides
sub-advisory services to privately placed, insurance-dedicated investment funds as
well as to a Canadian investment advisor. Proficio provides oversight of assets
managed by other advisers. Proficio sponsors, administers, and advises private
pooled investment vehicles (“Private Funds”). Private Funds are formed to invest in
one or more illiquid investments requiring significant capital to purchase, to spread
risk, enable exposure at lower investment amounts, and to reduce the administrative
burden imposed on clients who would otherwise have to invest directly in the various
funds and investments that Proficio recommends. Another reason Proficio forms
Private Funds is to pursue a broad investment theme such as investing in areas that
help reduce the reliance on hydrocarbons to produce electricity.
C. Discretionary Investment Advisory Services
Proficio provides highly personalized investment services through its portfolio
managers who are assigned to each client. Proficio may either have full discretion
over client assets and will invest these assets in accordance with Proficio’s investment
processes as described in Item 8 or Proficio may work in collaboration with
knowledgeable clients who want more involvement constructing their portfolios. The
extent of client involvement will vary from clients that are not involved, clients that
desire a veto over individual investments while largely remaining within Proficio’s
recommended portfolios, to clients that use Proficio’s advice as suggestions to build
their investment portfolios while utilizing Proficio’s other services. Prior to advising
or making investment allocations on behalf of a client, Proficio will attempt to learn
as much as possible about the client’s personal and family situation including the
expected financial needs for the next generations of the client’s family. Proficio’s
portfolio managers will also review the client’s current levels of taxation, risk
tolerance as well as the other investments that a client may hold, including non-
investment assets such as businesses and real estate. This information forms the basis
of a holistic evaluation that determines the type of investment portfolio Proficio will
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manage for the client. Proficio, the portfolio manager and the client will periodically
review the portfolio to ensure it continues to meet the client’s needs. All portfolios
Proficio offers, start with a core investment portfolio developed by the Chief
Investment Officer and Proficio’s research department and varied as warranted. At
least one of Proficio’s partners or a member or their family must invest in each
investment in the core investment portfolio that Proficio clients invest in (and in the
Private Funds that Proficio sponsors). There are four versions of the core investment
portfolio offers to clients. These are:
a)
a conservative and income-oriented portfolio that may have higher taxes,
b)
a longer-term growth-oriented portfolio adhering closely to the core
investment portfolio and implementing Proficio’s best tactical and strategic ideas,
an aggressive version of the general longer-term growth portfolio but with
c)
a higher tax burden, and
a portfolio built in conjunction with clients with reference to Proficio’s
d)
core investment portfolio and investment strategies as modified by the client.
Portfolio managers are charged with making the necessary adjustments to the core
investment portfolio with respect to investment selection among the core investment
portfolio options, asset allocation (within guidelines), and portfolio monitoring to
meet the client’s needs.
Proficio seeks to tailor its investment advisory services based on the client’s other
assets (such as legacy securities and non-Proficio advised assets) owned by its clients.
For example, an investment in a Real Estate Investment Trust that buys office
buildings may not be appropriate for clients with a portfolio that contains direct
investments in office buildings.
Proficio will apply its quantitative and derivative experience to client needs and will
create customized hedges or other sophisticated transactions to address portfolio
issues on behalf of its clients, and to seek to gain or mitigate exposure in the market
for groups of clients where other methods are not as practical (for tax or other
reasons). Institutional clients will have access to the full range of services provided by
Proficio and in certain situations Proficio will serve as their external Chief Investment
Officer and investment staff. Proficio will not develop the same holistic
understanding or assign a portfolio type for institutional clients as it does with
individuals and families but will operate within the investment parameters established
with the client.
Proficio will consider investments that are generally liquid (for which a market exists)
and less-liquid investments such as hedge funds with redemption restrictions,
provided that any restrictions do not exceed 90 days (with 45 days prior notice and
payment within 5 to 10 days after the restriction period) for the core portfolio
investments. Proficio will also consider investments outside of the core investment
portfolio for its clients subject to redemption restrictions for periods greater than 90
days depending on the client’s tolerance for risk and ability to withstand the extended
periods of illiquidity of portions of their portfolio. For certain clients Proficio will
recommend illiquid investments such as hedge funds, private equity, real estate, and
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Opportunity Zone investments (as described below) on a case-by-case basis
especially where the client has requested exposure to higher-risk, illiquid assets.
Private Funds
Proficio has created Private Funds that make multiple investments in long-term,
illiquid, higher risk assets as well as alternative investments (such as music royalties)
that have varying degrees of illiquidity. Certain of these Private Funds are intended
to be held for up to ten years, and possibly longer, if the investments do not perform
as expected, while other Private Funds are redeemable twice a year or quarterly
depending on the share class. Proficio serves as the general partner or managing
member as well as investment advisor for its Private Funds. See Item 15, Custody.
Proficio may not form a Private Fund using assets purchased from its clients, their
families, or affiliates of Proficio.
a) Single Investment Private Funds: Single investment Private Funds Proficio
sponsors will invest in a private investment, and subsequent classes of interests issued
after the initial investment, that are considered illiquid (subject to restrictions of more
than 90 days and for which a limited market exists) and that are only available to
sophisticated investors. Proficio will analyze and review these investments to
determine if they are suitable. Clients may invest in a Proficio Private Fund after they
have reviewed the investment, fees, and disclosure documents and complete a
subscription.
b) Multiple Investment Private Funds: Proficio will designate a portfolio of
investments to achieve a specific objective (for example a fund that seeks to purchase
investments expected to perform in market environments where fixed-income
investments underperform). To save on administrative and transaction costs, Proficio
will acquire these investments through a limited partnership or limited liability
company or a limited liability company series and allocate a percentage of the entity
to participating clients. Clients will approve the investment after their review through
an initial subscription and thereafter Proficio will allocate Client assets in accordance
with the Client’s needs. Private Funds will contain long-term investments with
limited liquidity but may also contain underlying investments that allow the fund to
offer more frequent redemption periods, such as quarterly. At least one Proficio
partner or a member of their family must invest in each Private Fund Proficio offers.
Opportunity Zone Investments
Opportunity Zones, added to the United States Internal Revenue Code by the Tax
Cuts and Jobs Act on December 22, 2017, are economically distressed communities
where new investments, under certain circumstances, may be eligible for preferential
tax treatment. Localities are designated as Opportunity Zones after nomination by the
state and certification by the Internal Revenue Service. Proficio has invested client
assets, where appropriate, in certain Qualified Opportunity Zone Funds. Investors
must remain invested in a Qualified Opportunity Zone company for at least ten years
to take advantage of the full tax benefits and should not expect to liquidate their
investment without a substantial discount independently of the planned exit of all the
investors or prior to the ten-year holding period.
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Legacy Securities
In certain instances, clients will already hold publicly traded equity securities in their
portfolios that they are unwilling to sell. In these situations, Proficio will monitor the
holdings and will recommend when the client should consider selling the security
based on the client’s personal situation, their portfolio diversification needs, risk
tolerances, financial, investment needs and other considerations (such as to offset tax
gains). Proficio will suggest actions to be taken with respect to these securities, but it
will not have investment discretion and ultimately the client will have to direct or
approve any transaction. Proficio will take these holdings into account when making
other discretionary investment decisions with respect to the client’s portfolio.
Structured Notes
Proficio will review, price, and facilitate the purchase of structured notes to:
hedge an asset category, such as precious metals, in the core investment
a)
portfolio for a group of clients,
in a Proficio advised Private Fund where consistent with the Private
b)
Fund’s investment requirements,
for investment at the request by clients who are actively involved in their
c)
portfolios, or
where recommended by a portfolio manager to smooth out volatility
d)
experienced by an asset or asset category in the core investment portfolio while
generating income.
Structured notes are debt securities issued by financial institutions that offer a return
based on underlying securities, exchange traded funds, interest rates, commodities, or
currencies. Proficio only recommends structured notes based on passive index ETFs
or indexes. Index based structured notes generally have provisions limiting the
client’s down-side losses, although those features reduce the note’s upside.
Certain sophisticated clients may specifically request structured notes based on single
name equities. Notes based on single name equities are not made available to all
clients and are not subject to Proficio’s Chief Investment Officer and research staff
review. When purchased for sophisticated clients in this fashion, structured notes
based on single name equities will not receive a suitability review and are not subject
to the requirements other investments for Proficio clients must satisfy. Single name
equity structured note purchases are not subject to the requirement that Proficio
partners or their families invest with clients. Clients that hold structured notes based
on single name equities are required to periodically acknowledge the risks in writing.
Proficio will seek to spread its structured note purchases out among many different
issuing banks to avoid concentration in a limited number of issuers. Index based
structured notes are often purchased by groups of clients further spreading the risk
and reducing the percentage of each client’s exposure. See Item 8.C. for structured
note risk factors.
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Initial Public or Follow-on Offerings and SPACs
From time-to-time Proficio will have the opportunity to purchase shares in initial
public offerings, follow-on offerings, or block trades on behalf of its clients. Proficio
partners, officers and employees may not participate in such offerings. Proficio will
allocate the offering shares among its clients that have authorized Proficio to
participate on their behalf and who are not otherwise prohibited from participation.
Proficio will base each client’s allocation on the percentage of total assets under
management of the client’s account with Proficio. When four or more clients are
participating in an offering, no client, despite its size, will receive over 50% of the
total offering allocated to Proficio. Proficio will allocate shares with “trade away” and
other costs in mind. For example, if a client receives a small number of shares based
on the foregoing process and a sale will incur an excessive trade away commission
that may significantly reduce or eliminate any profit from the trade, then Proficio
will, in its sole discretion, skip the allocation as not cost-effective and direct the
allocation to another client. In some cases, it may be appropriate for one or more
clients to hold an initial public offering for longer periods than other clients or in
accounts that Proficio does not manage. Proficio may use that factor in determining
the allocation those clients receive. For small allocations, under $150,000, Proficio
has determined that the costs of the trade and the associated risk do not justify
splitting the trade among a group of clients. In that case, the entire allocation will be
allocated to the privately placed, insurance dedicated fund Proficio sub-advises.
Proficio has determined that the risks associated with Special Purpose Acquisition
Companies (SPAC) shares make them unsuitable for most clients. However, Proficio
will acquire SPAC shares for the insurance dedicated fund that it sub-advises and for
certain clients on the client’s direction.
Proficio does not provide legal or tax advice but will work with a client’s legal and
tax advisors when warranted.
D. Wrap Fee Programs
At the current time, Proficio does not participate in any wrap fee programs.
E. Client Assets Under Management
As of December 31, 2024, Proficio managed assets in the amount of $3.132 billion on
a discretionary basis. Proficio managed $473.5 million on a non-discretionary basis.
Item 5: Fees and Compensation
A. Description
Client Advisory and Management Services Proficio will base its management fees
upon a percentage of a client’s assets under management. Each client will pay a
quarterly management fee in arrears of up to 0.25% (1.0% per annum) of the client’s
average account balance calculated as of the last business day of each quarter. In
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certain situations, clients were offered a fixed annual fee of up to $1,200,000
depending on additional services required, the amount of assets under management or
in lieu of a percentage of the client’s assets. Proficio provides advise on unmanaged
assets in exchange for a fixed oversight fee that can be as high as $500,000 per year
depending on the amounts involved and other services provided. Fees are negotiable.
Private Funds Proficio charges Private Fund clients an investment management fee of
up to 1.0% per annum, paid quarterly or monthly in arrears. Proficio may also charge
certain Private Fund clients an annual performance allocation or fee of up to 10% of
the net realized and unrealized capital appreciation measured over an agreed upon
period (generally when the instrument provides a return or matures) and at times the
performance fee is subject to a target or hurdle for the increase in value, depending on
the structure. Proficio will not double dip the management fee but will charge clients
either at the Private Fund level or an investment management fee as set forth in a
client’s investment management agreement based on the client’s total assets under
management with Proficio. Clients holding interests in Private Funds will contribute
to the Private Fund’s expenses (which include expenses such as accounting,
administrative costs, legal, insurance and organizational expenses). Proficio offers
different classes of Private Fund interests with different fees. For example, a seed
investor can receive a lower fee if demand is low, or certain investors that only invest
in the Private Funds and are not investment management clients will pay different
management and performance fees. Proficio has the right to waive administrative
costs for Private Funds, cap expenses, establish new Private Funds or share classes of
existing Private Funds with higher or lower fees or incentive fees and has exercised
these rights in the past.
Sub-Advised Privately Placed, Insurance Dedicated, Pooled Funds The sub-advisory
fee for the Proficio Capital Strategic Opportunities IDF and the Proficio Uncorrelated
Fund depend on the class, with Class A-1 paying an initial fee of 0.50% per annum
and classes A-2 and A-3 paying 1.00% per annum on the net asset value in the class
If the amount of assets under management in Class A-1 is $75 million or more, the
class will not pay a subadvisor’s fee to Proficio. Class A-3 pays an annual incentive
fee to the sub-advisor (Proficio) of 10% of net new profits as of the last calendar day
of the year. Net new profits are the sum of realized and unrealized profits and losses
for the year plus losses, if any, carried forward from prior years until recouped. An
investor in Class A-3 can pay an incentive fee on unrealized profits that are never
realized depending on when they withdraw. Proficio receives the entirety of the
incentive fee. Fees for the Proficio Capital Strategic Opportunities IDF are charged
monthly in advance. Proficio Uncorrelated Fund fees are charged quarterly in
advance.
Special Services In certain situations, clients have asked Proficio to provide special
services, such as investing certain assets in a specific category of securities. These
accounts may have minimum return hurdles where the client does not pay Proficio if
the account returns less than the hurdle. Proficio has charged these clients a sliding
fee based on portfolio returns from a low of 0% up to a maximum of 1.5%. These
accounts can have graduated fees where the Proficio’s fees increase by every 100
basis points the account earns above the hurdle up to the maximum. Proficio reserves
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the right to negotiate its management fees based on certain factors such as the size of
the investment, certain unique aspects of the account, unique portfolio structures such
as a rolling certificate of deposit portfolio or the provision of special services to
account holders. Management fees for those clients that entrust their retirement plan
assets to Proficio are up to 0.25% of the client’s account balance each quarter as
calculated as of the last business day of the quarter and are charged in arrears. As for
all its clients, regardless of whether they invest retirement funds, Proficio receives no
payments from third parties other than the soft dollar benefits as disclosed in Item 12
A. 1 below.
Valuation and Billing
Proficio’s clients and the Private Funds it manages, often invest in illiquid
investments such as other private funds, hedge funds or companies for which no
public market exists, and market prices are unavailable. Illiquid investments are
difficult to value. For five of the Private Funds, a third-party Administrator provides
Proficio with a valuation based on the on the valuation or data provided by the
underlying investments, subject to Proficio’s review and approval. For three of the
Private Funds, Proficio determines a valuation based on information provided directly
by the underlying investment. Valuations and data are provided by investments,
annually, bi-annually, quarterly or monthly. Since in most cases, Proficio bills
quarterly, Proficio will use the most recently received valuation to calculate fees.
Where Proficio performs the valuation and the information is not received timely,
Proficio will delay a client invoice until after it receives a valuation from the
investment to ensure the valuation is accurate and not stale. In some cases, Proficio
bills clients annually because it corresponds to when the investment provides a
valuation or the data from which to calculate a valuation. As a fiduciary, the
valuations Proficio provides must be fair and accurate. Where that is not
straightforward, for example when an investment is closed due to fraud, Proficio will
form an internal valuation committee to gather information and perform the valuation.
All internal valuations must be signed off on by the Chief Financial Officer, the Chief
Compliance Officer and the Portfolio Manager of the Private Fund.
Performance-based fees are charged in accordance with 17 C.F.R. 275.205 and or
Section 205 of the Investment Advisors Act.
B. Fee Billing
Proficio deducts management fees from its advised client’s assets quarterly, annually
or in the case of one Private Fund, when the fund liquidates. Proficio sends clients an
invoice for its management fees. Clients may then direct Proficio to obtain payment
from their account or remit the management fee to Proficio in some other fashion. If
a client does not object to an invoice within a certain period, Proficio will seek
payment directly from the client’s custodian, provided the client has made appropriate
arrangements with their custodian. All Proficio advised clients pay their fees in
arrears (except the sub-advised insurance dedicated funds that pay in advance – see
Section D below). Should a client terminate Proficio’s services prior to the end of the
billing period, Proficio will calculate the total gross value of all the account assets
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over which Proficio had investment discretion, minus any applicable exemptions, and
multiply that amount by the fee and then prorate the fee by the number of days to
cover only that portion of the billing period for which Proficio managed the assets.
Private Fund investment management and administrative fees will be charged in
arrears and withdrawn as authorized in the limited partnership or limited liability
operating agreement, generally quarterly or monthly. Performance allocations are
withdrawn pursuant to the Private Fund’s structure which vary from quarterly to
annually, or when the underlying investment provides a return or matures. Any fees
withdrawn from Private Funds will appear in the audited financial statements
(prepared in accordance with GAAP) that are sent to all investors in the Private Fund
annually (For further information, see Item 13C).
Proficio’s management fee for one Private Fund is a receivable that Proficio expects
will be paid when the Private Fund is liquidated.
C. Other Fees and Expenses
All custodian fees, brokerage commissions, stock transfer fees and other similar
charges incurred in connection with transactions for client accounts, including,
without limitation, any wire transfer fees, fees associated with any money market
mutual funds holding cash, fees associated with a client’s special service requests and
other fees that may be charged by a client’s custodian or any broker-dealer, are
payable by Proficio’s clients and are in addition to the fees paid to Proficio. In
certain cases, the client will also pay for a data platform providing analytics and
portfolio reporting. Please refer to Item 12 of this ADV for disclosure regarding
brokerage practices. In addition, to the extent that Proficio invests client assets in any
mutual, hedge, closed-end fund, ETF, separately managed account, private fund, or
other investment vehicle, the client will bear the additional expenses imposed by
those entities such as management fees, fund organizational expenses, brokerage
commissions and other fees and expenses incurred. In certain instances, Proficio may
be able to negotiate fee discounts based on the buying power obtained through the
volume of its combined client’s assets.
Private Funds sponsored by Proficio will bear certain expenses, including
organizational expenses, initial and ongoing offering expenses such as state notice
fees, operating expenses, legal, accounting and auditing expenses (Private Funds are
audited annually by a PCAOB registered auditing firm), brokerage expenses, fiscal or
government charges and any performance fees/allocations associated with the Private
Fund’s investments. Proficio will allocate these administrative and operating
expenses to investors as disclosed in the Private Fund’s offering documents. Proficio
does not allocate certain of its overhead expenses (such as rent or research costs) to
Private Funds it manages.
Privately placed, insurance dedicated, fund investors bear the costs and expenses
related to insurance coverage, the funds, the underlying investments including all fees
associated with the underlying investments in addition to the advisory and Proficio’s
sub-advisory fee.
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D. Fees in Advance
None of Proficio’s directly advised clients are required to pay any fees in advance.
Proficio is the sub-adviser of certain insurance dedicated funds. Clients invested in
insurance dedicated, funds pay fees to the advisor of the fund monthly in advance and
the advisor pays Proficio a sub-advisory fee at the same time. Incentive fees of
insurance dedicated funds are paid annually as of the last calendar day of the year or
quarterly as of the last calendar day of the quarter. Investors in share classes with an
incentive fee pay a pro-rated incentive fee on the funds that are withdrawn during the
year. An investor in this share class may pay an incentive fee on unrealized profits
that are never realized depending on when they withdraw.
E. Securities Compensation
Neither Proficio nor any of its supervised persons accepts compensation for the sale
of securities or other investment products.
Item 6: Performance-Based Fees and Side-By-Side Management
______________________________________________________________
In addition to its management fee, Proficio charges investors in certain share classes
invested in its Private Funds an incentive fee or “carried interest charge” of up to 10%
of the net realized capital appreciation, that in some cases is subject to a target or
hurdle of 8%, for the increase in value. These are paid when the investment is
redeemed or liquidated and can be subject to a claw back. Proficio serves as the sub-
advisor to privately placed, insurance dedicated, funds that charge an annual incentive
fee of 10% of net new profits as of the last calendar day of the year for certain share
classes. Net new profits are defined as the sum of realized and unrealized profits and
losses for the year plus losses, if any, carried forward from prior years until recouped.
An investor in these share classes may pay an incentive fee on unrealized profits that
are never realized since they pay the fee annually and upon withdrawal.
Investors should be aware that performance-based fee arrangements may create an
incentive for Proficio to make investments that are riskier or more speculative than
those which would be recommended under a different fee arrangement. Private Fund
investors should also be aware that Proficio partners, their families and Proficio
officers and employees invest their assets and those of their families in the Private
Funds. This may result in Proficio investing less aggressively than it might invest if
their personal interests were not involved. Investors may incur lost opportunity costs
should they choose a Proficio Private Fund.
Since Proficio manages accounts that are charged asset-based fees, flat fees or a
combination of performance and asset-based fees, there are potentials for conflicts of
interest. Clients that are charged an asset-based fee pay more as their assets increase.
Clients that pay a flat fee benefit without paying more when their assets increase.
This could incentivize Proficio to focus more on asset fee-based clients if it can earn
more on asset-based fee accounts than fixed fee accounts. In the alternative, the
amount of the flat fee matters, and flat fee accounts may entail less work for more
12
return than an asset-based fee account depending on the amount of assets in the
account. Clients that do not pay incentive fees should be aware that Proficio could
have an incentive to favor accounts that pay incentive fees because of the potential of
additional compensation for Proficio. Incentive fees may encourage Proficio to make
more risks. Proficio offers services in addition to investment advice. The amount of
these services a client uses will factor into the type and amount of fee Proficio
charges and relative benefit received by the client.
Proficio addresses potential conflicts of interest with its fiduciary policy to seek to
ensure all clients receive fair treatment in line with their respective investment
strategies, objectives, and restrictions.
Item 7: Types of Clients
_____________________________________________________________________
Proficio provides investment advisory services to high-net-worth individuals and their
families, trusts and limited liability companies formed by these individuals, and to the
advisor of privately placed, insurance dedicated funds that only market to high-net
worth individuals. Proficio also provides advice as a sub-adviser to a Canadian
investment adviser as an unregistered foreign adviser in Ontario. Proficio provides
investment advisory services to the Private Funds it sponsors. Proficio also provides
investment advisory services to businesses and institutional clients.
Proficio has a minimum initial investment from clients of $20,000,000, although
Proficio may accept lesser amounts in its sole discretion. Each investor in any Private
Fund sponsored by Proficio must be at least an “accredited investor,” as defined in
Regulation D under the Securities Act of 1933, as amended, and in some cases a
“qualified client,” as defined in Rule 205-3 under the Investment Advisers Act of
1940, as amended. Certain Private Funds may require investors to satisfy the higher
standard of a “qualified purchaser” pursuant to Section 2(a)(51) of the Investment
Company Act of 1940 to qualify the offering of interests under the exclusion pursuant
to Section 3(c)(7) of the Investment Company Act of 1940. Exceptions are made for
direct family members of clients that meet these criteria but who may not meet the
standard individually. Care is taken that these individuals receive the assistance of a
purchaser representative who is financially sophisticated and capable of evaluating
the merits and risks of the Private Fund investment.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis and Investment Strategies
Analysis
Proficio’s Chief Investment Officer with Proficio’s research department employ
quantitative analytics, fundamental research, and technical analyses of the macro-
economic and technical drivers of the markets in researching and implementing
Proficio’s core investment strategies and in choosing Private Fund investments.
Proficio’s review also includes an examination of an investment’s correlation to
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major equity and fixed income indices. Proficio also considers macro-economic
factors, including interest rates, credit environment, rating agency announcements and
market sentiment. Quantitative and qualitative factors are weighed against the
risk/reward of various investment options to arrive at Proficio’s investment view.
Proficio also uses a variety of external research sources, services, and analytics to
formulate, support and execute its investment strategies, provide analysis, and
perform due diligence. Proficio has developed models to analyze data acquired from
external research sources to support and execute its investments including a model to
invest in Digital Assets (as defined below). Proficio conducts due diligence on its
investment recommendations. Proficio uses artificial intelligence to simplify research
tasks or to summarize complex source material, but Proficio does not use artificial
intelligence, machine learning, or neural networks to develop its investment strategies
or make investment decisions. Certain providers of services to Proficio employ
artificial intelligence such as our secure database that uses artificial intelligence to
detect unusual activity to ward against intrusions, or our digital administration
provider for private investments that uses artificial intelligence for, among other
things, to summarize documents and track performance.
Investment Strategies
Proficio expects to allocate client capital among four asset categories for the core
investment portfolio. Allocation is based on the client’s risk tolerances, objectives,
specific constraints, and the information developed by Proficio about the client and
their bespoke investment needs. The asset categories are:
a) alternative investments - investments that are negatively correlated to equities, are
long on volatility and are expected to earn most of their return when equity markets
underperform. This category may also include investments that generate high enough
investment returns during low volatility environments but have a slight positive
correlation to other asset classes.
b) equity derivatives, equity funds (including ETFs, separately managed accounts,
Hedge, Mutual funds, and closed-end funds including those that invest in the
securities of private companies (including start-ups)) periodically engage in public
offerings and non-publicly traded equity securities,
c) fixed income securities and fixed income derivatives (including ETFs, separately
managed accounts, Hedge and Mutual Funds). When projected fixed income
investment returns fall below certain levels, Proficio expects to increase reliance on
alternative investments to balance portfolio returns when equity markets
underperform, and
d) hard currency including gold, gold miners, mining royalties, silver, silver miners,
structured notes based hard currencies, platinum, and U.S. dollar shorts. This
category includes Bitcoin, Ether and other decentralized application tokens and other
cryptofinance coins, tokens and digital assets and instruments that that are based on
blockchain, distributed ledger or similar technologies (collectively and individually,
“Digital Assets”).
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Proficio will seek investments from these categories that Proficio believes maximize
portfolio diversification, tax efficiencies, bear the lowest fees (other things being
equal) and provide the maximum risk-adjusted return. Proficio’s Chief Investment
Officer, with the assistance of Proficio’s research department, will periodically, but
no less than monthly, generate, review, or revise a list of approved investments for
core portfolio use.
Revisions are based on current market conditions, the relative weighting of each
investment and asset class on the expected return, the correlation between the
enumerated asset categories (both mathematically and economically) as well as the
availability of more appropriate investments. Portfolio managers will orient
individual portfolios to the appropriate version of the core investment portfolio based
on each client’s specific portfolio diversification needs, risk tolerances, financial,
investment needs and tax consequences. (See Item 4C a) – d)) The core investment
portfolio is used flexibly and serves as a template for the client’s investment portfolio.
In the event Proficio determines that a client should purchase or sell a security for a
client-specific reason (e.g., tax harvesting), Proficio may replace such security with a
comparable security bearing the same characteristics from the core investment
portfolio approved list. Proficio’s partners or their families must invest in each
investment included in the approved list if a client invests in the security. Private
Funds with multiple investments start with a specific theme such as investing in
opportunities that arise from attempts to reduce global CO2 emissions. Once the
validity of the theme is verified, Proficio’s Chief Investment Officer and research
department seek to identify the sectors that will offer the highest returns. Within
those sectors, they seek to identify appropriate investment opportunities by research
and through Proficio’s network of investment managers and secondary market
participants. The investments must pass internal analytical screens and must satisfy
additional due diligence (such as meetings or site visits) prior to final selection.
Investing in the securities markets involves significant risk, including the risk of
loss of some or all an investment. All Proficio clients and investors in Private
Funds should be prepared to bear this risk.
Proficio does not intend to acquire shares of publicly traded companies (equities) on
behalf of a client unless a client specifically directs a purchase. Private Funds Proficio
manages may acquire the non-publicly offered shares of an individual company.
Environmental, Social & Governance (ESG)
Proficio’s investment process focusses on wealth preservation and after-tax, after-fee,
risk adjusted returns. Generally, Proficio will select the investment with ESG
credentials over a non-ESG investment if all the other factors are similar. Certain
Private Funds Proficio offers take a stronger position regarding ESG credentials when
investing in hedge and other funds that invest in mining. In those instances, Proficio
will only select funds with ESG credentials when selecting investments. Proficio has
established an Environmental, Social and Governance Committee for one of its
Private Funds to monitor ESG reports provided by mining company investments that
are active in less developed countries to ensure that the companies adhere to ESG
standards.
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B. Material Risks
Clients must understand that past performance is not indicative of future results.
Therefore, current, and prospective clients should never assume that future
performance of any specific investment or investment strategy will be profitable.
Investing involves risk of loss. Different types of investments carry varying degrees
of risk. Clients and prospective clients should be prepared to bear investment loss
including loss of original principal. Because of the inherent risk of loss associated
with investing, Proficio cannot represent, guarantee, or even imply that its services
and methods of analysis can or will predict future results or successfully identify
market tops or bottoms. Proficio attempts to insulate clients from losses due to severe
market corrections or declines through using the core investment portfolio and the
weightings assigned to each asset category, but it cannot guarantee that its efforts will
meet with success and as a corollary, these efforts may limit the upside that a
portfolio may enjoy during periods of market exuberance. There are certain additional
risks associated when investing in securities through Proficio:
Market Risk Either the market, or the value of an individual investment or index, goes
down resulting in a decrease in the value of the portfolio. This is also referred to as
systemic risk.
Fixed Income Risk When investing in bonds, funds, or separately managed accounts
that invest in bonds, there is the risk that the issuer will default on the bond and be
unable to make payments. Further, individuals who depend on set amounts of
periodically paid income face the risk that inflation will erode their spending power.
Fixed-income investors receive set, regular payments that face the same inflation risk.
Alternative Asset and Correlation Risk Alternative and uncorrelated investments may
not be uncorrelated or alternative. While Proficio reviews asset classes historically on
a 5-year and a 50 – year basis using quantitative analytics, research, technical analysis
and examines the investment’s correlation to major equity and fixed income indices,
the resulting finding that the investment is uncorrelated and an alternative investment
may change as the comparison set may change, the investments may change in
response to a wide variety of factors that are not under Proficio’s control, the research
may have been wrong or Proficio failed to properly interpret data outputs when
making its determination. There can be no assurance that the alternative, uncorrelated
investment will function as expected.
Options Risk Options on securities may be subject to greater fluctuations in value
than an investment in the underlying securities. Purchasing and writing put, and call
options are highly specialized activities and entail greater than ordinary investment
risks.
ETF, Separately Managed Accounts, Mutual, Closed-End and Hedge Fund Risks
When Proficio invests in an ETF, separately managed account or a fund, clients will
bear additional expenses based on the separately managed account fee or the client’s
pro rata share of the ETFs or fund’s operating expenses, including the potential
duplication of management fees. The risk of placing assets in a separately managed
account or owning an ETF or fund reflects the risks of owning the underlying
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securities in the account or that the ETF or the fund holds. Clients will also incur
brokerage costs in a separately managed account and when purchasing ETFs. Certain
hedge funds and separate account managers have penalties or restrictions that
discourage withdrawals of assets invested with them prior to a certain period.
Management Risk A client’s investment with Proficio varies with the success and
failure of Proficio’s investment strategies, research, analysis and determination of the
client’s portfolio and the accuracy of the information Proficio has developed about
the client as well as the success or failure of the third-party managers of any
separately managed accounts that Proficio will use to obtain certain types of market
exposure for its clients. If Proficio’s investment strategies do not produce the
expected returns, the value of the client’s investment will decrease.
Cyber Security Risk on August 26, 2024, Proficio became aware of suspicious activity
within its email environment. Proficio promptly took steps to secure its email
environment and engaged a specialized forensic cybersecurity firm to investigate the
nature and scope of the incident and establish the security of our email environment.
The investigation determined that certain data in the email environment was potentially
accessed by a third party not authorized to do so. We notified all affected clients and
offered one year of free credit monitoring services. Proficio invested additional
resources in a more sophisticated IT infrastructure and deployed additional monitoring
tools, including a 24/7 monitoring service. Proficio will continue to enhance the
security of its systems. Proficio’s secure databases were not involved in this incident.
Proficio’s secure databases use AI to monitor for intrusions and unusual, unauthorized
activity may be occurring and send notices to Proficio personnel and Proficio’s cyber
monitoring service. We acknowledge that like all firms, Proficio is subject to
cybersecurity risks of unauthorized access to our computer systems, theft of client data,
disruption of our services, ransomware attempts and potential financial losses. To
combat this, we conduct regular cybersecurity audits, employee training, utilize multi-
factor authentication and encrypt data in transit and at rest. We employ a 24/7
monitoring service that reviews our computer systems on a continuous basis and has
an incident response team that can assist us if we are compromised. Despite these
precautions we are not able to guarantee complete protection against cyber threats. If
we are compromised in an incident that materially impacts our clients, we will take
appropriate remedial action and promptly notify affected clients. We strongly
encourage clients to maintain strong cybersecurity practices, including using dual
factor, strong passwords, being aware of phishing practices, installing software patches
promptly, and to always verify any changes to instructions especially any that involve
the movement of funds.
Equity (stock) Market Risk Common stocks, ETFs and mutual funds holding
common stock are susceptible to general stock market fluctuations and to volatile
increases and decreases in value as market confidence in and perceptions of their
issuers change. If Proficio directs certain assets into a separately managed account
that acquires equities or Proficio holds legacy stock for a client, or a client has
directed Proficio to acquire common stock on their behalf, or Proficio invests client
assets in common stock equivalents of an issuer, the investment will generally be
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exposed to the same or even greater risks (in the case of derivatives and equivalents)
than if Proficio had acquired preferred stocks and debt obligations of the issuer.
Key Personnel The investment performance of Proficio’s clients will depend on
Proficio’s key personnel, including its Chief Investment Officer, Robert Haber.
There are no assurances that Proficio will continue its operations or that key
personnel will continue to provide investment management services to Proficio.
Location and Infrastructure Risk Proficio and its key personnel are physically located
in two buildings, one principal office in Newton, Massachusetts and one satellite
office in Miami, Florida. Damage to or loss of the buildings and/or the key personnel,
whether through fire, terrorist action, earthquake, hurricane, or some other
catastrophic event, might adversely affect Proficio’s operations however, like many
businesses, Proficio has leveraged its existing web-based structure during the
pandemic to enable it to operate remotely. A more serious risk would be an area wide
extended loss of internet and power. Similar risks may apply to Proficio’s trading
partners and key suppliers of its research, trading, communications, and information
technology infrastructure. Proficio has a disaster recovery policy which it believes
mitigates or even eliminate some or all these risks but there can be no assurance the
policy will work in all cases and address all situations.
Custodian and Counterparty Risks All investors are subject to the risk of the inability
of their custodians, brokers and dealers and counterparties to safeguard assets or to
perform with respect to transactions, whether due to bankruptcy, insolvency, or other
causes. There is a risk that any of such institutions could become bankrupt or
insolvent. The bankruptcy or insolvency of any such institution may result in an
investor losing all or a portion of their assets held with such institutions or the
termination of any outstanding transactions. In addition, brokers and dealers,
custodians and counterparties may use sub-custodians and disclaim responsibility for
any losses which may result therefrom. Proficio may have investments subject to the
laws of various jurisdictions outside the United States. Such local counterparties are
subject to various laws and regulations in various jurisdictions that are designed to
protect their customers in the event of their insolvency. However, the practical effect
of these laws and their application to a client’s assets are subject to substantial
limitations and uncertainties. Clients should assume that the insolvency of any non-
U.S. counterparty may result in a loss, which could be material. To mitigate such
risks, Proficio will attempt to limit transactions and entrust assets to counterparties,
both within and outside the United States, which it believes are established, well-
capitalized and creditworthy.
Private Fund Risks Investors considering investing in a Proficio Private Fund should
refer to the Confidential Offering Memorandum for that Private Fund for a more
detailed discussion of risks. The assets that Proficio will consider for investment in
single investment Private Funds are generally illiquid securities for which no ready
market is available or where there are restrictions on redemptions that are more than
90 days. Multi-investment Private Funds may either (a) have a certain percentage of
illiquid securities or (b) have a significant percentage of illiquid securities and both
may require a 5% or more holdback on redemptions which will be held in cash until
the completion of the Private Fund’s annual audit. Private Funds with significant
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percentages of illiquid securities will not be redeemable for longer periods extending
to 10 years or more, depending on the liquidity and success of the underlying
investments, as disclosed in the relevant Confidential Offering Memorandum.
Privately Placed Insurance Dedicated Fund Risks Investors considering investing in a
privately placed insurance dedicated pooled fund for which Proficio serves as sub-
advisor should refer to the Confidential Private Offering Memorandum and the
relevant Series Supplement for a more detailed discussion of the risks.
Opportunity Zone Investment Risks Investments in Qualified Opportunity Zone
Funds and direct investments in Opportunity Zone businesses involve risk of loss due
to the underlying business failure or underperformance and factors that the business
cannot control such as the economy, natural disasters, regulatory changes and more.
Opportunity Zone investments are subject to a complex government-regulated tax
program with specific timing requirements that if not satisfied may result in the
investor failing to qualify for the tax benefit of the investment. Proficio and investors
must evaluate each Opportunity Zone investment on its own merits.
C. Special Securities Risks
Digital Assets Digital Assets are not part of Proficio’s core investment portfolio.
Proficio invests in Digital Assets for client’s that desire the exposure through ETFs or
hedge funds and not directly, thereby avoiding the need to directly use a crypto asset
wallet or handling cryptographic keys. Client holdings of Digital Assets through any
vehicle are subject to the same limitations on concentration in discretionary client
portfolios as other investments (generally not more than 3% of a client’s assets). The
ETFs and hedge funds Proficio use to gain exposure to Digital Assets for client
investments focus primarily on Bitcoin. The prices of Digital Assets are very volatile
and can fluctuate widely because the prices are substantially driven by speculation.
The price of the ETFs may not accurately reflect the price of the Digital Asset due to
changing investor demand for the shares of the ETF and costs and fees related to the
ETF. These fees can affect your return materially over time. Crypto asset trading
platforms are not registered with the SEC and there is an enhanced potential from
fraud and manipulation on trading platforms impacting the price of the Digital Assets
held by the ETF or hedge fund.
Third-party custodial services, used by Digital Asset ETFs are currently dominated by
one custodian. Such third parties maintain required certifications with the Securities
and Exchange Commission, the loss of which could cause such custodians to not be
deemed qualified custodians by various regulatory agencies. Digital Assets are
loosely regulated and there is no central marketplace for currency exchange. Supply
is determined by a computer code, not by a central bank, and prices have been
extremely volatile. Digital Asset exchanges have gone bankrupt, and have been
closed due to fraud, failure, or security breaches. This could lead to severe price
declines in Digital Assets. Several factors affect the price of Digital Assets,
including, but not limited to supply and demand, investors’ expectations with respect
to the rate of inflation, interest rates, currency exchange rates, overall market
sentiment or future regulatory measures that restrict the trading of Digital Assets or
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the use of Digital Assets as a form of payment. There is no assurance that Digital
Assets will maintain their long-term value in terms of purchasing power in the future.
Digital Assets are created, issued, transmitted, and stored according to protocols run
by computers in the Digital Asset network. It is possible these protocols have
undiscovered flaws which could result in the loss of some or all assets. There may
also be network scale attacks against these protocols which result in the loss of some
or all of assets held by the ETF. Some Digital Assets are created, issued, or
transmitted using experimental cryptography which could have underlying flaws.
Advancements in quantum computing and artificial intelligence could break the
cryptographic rules of protocols which support the assets. Proficio cannot guarantee
the reliability of the cryptography used to create, issue, or transmit Digital Assets.
Digital Asset Trading is Volatile and Speculative. Digital Assets represent a
speculative investment and involve a high degree of risk. As relatively new products
and technologies, Digital Assets have not been widely adopted as means of payment
for goods and services by major retail and commercial outlets. Conversely, a
significant portion of the demand for Digital Assets is generated by speculators and
investors seeking to profit from the short- or long-term holding of Digital Assets.
The relative lack of acceptance of Digital Assets in the retail and commercial
marketplace limits the ability of end-users to pay for goods and services with Digital
Assets. A lack of expansion by Digital Assets into retail and commercial markets, or
a contraction of such use, may result in increased volatility.
Structured Note Risks Proficio uses structured notes as a firm, primarily to hedge
certain core portfolio investments it made for clients. In some cases, portfolio
managers will recommend an index based structured note based on one or more core
portfolio investments to smooth out volatility experienced by an asset category while
also generating income. These structured notes are subject to the performance of the
index and usually are limited from fully participating in the potential upside in
exchange for the downside protection they afford. Index based structured notes are
subject to the risks described in a) – o) below. In certain cases, clients will request
that Proficio invest their assets in structured notes based on individual equities.
Proficio will invest client assets in structured notes based on individual equities only
when the client has indicated in writing that they understand the risks involved in this
type of structured note investment. In these instances, Proficio’s research department
and Proficio’s CIO do not review or make recommendations on structured note
issuers and their creditworthiness, nor do they review or make recommendations on
the securities underlying structured notes. Clients who wish to invest in structured
notes based on single name equities are advised to refer to the Securities and
Exchange Commission’s investor bulletin at: https://www.sec.gov/oiea/investor-
alerts-bulletins/ib_structurednotes.html.
All structured notes are subject to a number of risks including, but not limited to: a)
issuer credit risk, b) liquidity risk as no robust after market exists for structured notes,
c) pricing is difficult and investors must factor the issuer’s costs which not always
fully transparent and can involve hedging and other costs, d) payments may be
sporadic or not occur (structured notes based on individual equities are not
appropriate investments for clients seeking income), complexity and they often have
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variables that are easily misunderstood, f) use of derivatives which involve additional
risk and add complexity, g) complicated payoff structures making them difficult to
evaluate, h) subject to market risk that affects the underlying investments, i) may not
offer 100% principal protection, j) past performance of the underlying assets may not
predict the profit or loss potential of the structured notes, k) may not pay a fixed rate
of income or any income contrary to other bank products, l) costs and fees vary and
there are hidden costs of purchasing virtually any structured product, m) having to
pay taxes each year on imputed annual income of a structured note, whether payments
were received or not, n) complicated payoff structures that make it difficult to assess
their value, risk and growth potential, and o) many are callable at the issuer’s sole
discretion forcing investors to find other investments. Clients should also consult with
a tax advisor for further guidance on investing in structured notes.
Item 9: Disciplinary Information
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There are no legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of Proficio’s advisory business or the integrity of its management.
You may research Proficio by entering the firm or the individual partner’s names in
the Investment Advisor Search website sponsored by the U.S. Securities and
Exchange Commission (SEC): https://www.adviserinfo.sec.gov/ Proficio’s zip code
is 02458.
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer
Proficio and its management persons are not registered and do not plan to register as a
broker-dealer or a registered representative of a broker dealer.
B. Financial Industry Activities
Proficio and its management persons are not registered and do not plan to register as a
future commission merchant, commodity pool operator, commodity trading advisor
or an associated person of any of the foregoing entities.
C. Affiliations
Proficio provides advisory services to Private Funds it sponsors. Proficio partners and
their families as well as Proficio officers and employees invest in Private Funds along
with Proficio clients. A Proficio partner is married to the managing member of a
general partner of pooled vehicle that Proficio has invested in as the seed investor. A
Proficio partner is compensated for serving on a third-party investment fund’s
advisory board. That fund is the sole investment of a Proficio sponsored Private
Fund. These affiliations may have the effect of biasing Proficio toward subsequent
offerings at the expense of other more suitable investments. These relationships
create potential conflicts of interest with Proficio’s clients. Proficio believes that the
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terms of the investments are at or better than market terms and the investments were
subject to the usual due diligence process. Proficio’s other partners are also invested
in these investments and inferior performance would impact other partners in the firm
and their families financially. Proficio’s Compliance Manual imposes a fiduciary
requirement on all partners of the firm. Proficio’s Chief Compliance Officer reviews
the fees and financial arrangements of affiliated investments.
D. Compensation for Referrals.
Proficio does not receive compensation directly or indirectly from investment
advisers for recommending or selecting other investment advisers or brokers for its
clients.
Item 11: Code of Ethics, Participation / Interest in Client Transactions / Personal
Trading
A. Code of Ethics
Proficio partners, officers and employees have committed to a Code of Ethics that is
available for review by potential or current portfolio clients or Private Fund investors
upon request. The Code of Ethics has been adopted in accordance with Section 204A
and Rule 204A-1 under the Investment Advisers Act of 1940, as amended. Each
partner, officer and employee must read, sign, and deliver a certificate of compliance
with the Code of Ethics to the Chief Compliance Officer. In accordance with Rule
204A-1, they also must provide initial securities holdings reports, annual securities
holding reports and quarterly transaction reports related to reportable securities in
which they or their families have direct or indirect beneficial ownership.
B. Participation / Interest in Client Transactions in Private Funds and Direct
Investments
Proficio’s policy is to require that at least one Proficio partner or a partner family
member invest in every investment in the core investment portfolio and Private Fund
that clients invest in. Exceptions to this requirement are: a) similar ETFs with 30 or
more constituents, offered by different entities (for example: SPY and VOO), b)
different cusips of the same type of fixed income instrument including QDI bonds, c)
comparable investments where the client’s custodian restricts the investment (Proficio
will suggest a proxy), d) comparable structured notes based on the same basket of
securities as notes held by partners, e) Opportunity Zone investments where no
Proficio partners need to defer capital gains at the time of investment, f) options and
hedges where unneeded by a Proficio partner at the time of investment, g) 529
accounts, and h) where the client is in a different country and only a comparable
strategy based on the core investment portfolio is available. In addition to partners,
qualified Proficio officers and employees may also invest in the Private Funds
Proficio sponsors.
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Clients should not expect to have access to all investment opportunities that Proficio’s
partners, partner families, officers and employees invest in where those investments
are not appropriate or if the client does not have assets available for investment.
Opportunities may arise for Proficio clients, Proficio partners, partner families, and
officers to acquire an interest in a general partner or managing member of a third-
party investment. Proficio’s Chief Compliance Officer will review the investment
opportunity to ensure that clients that invest in the third-party fund, share in the
opportunity. Any revenue share or fee discounts obtained from an underlying
investment in exchange for seed funding will be allocated among the Proficio clients
that invested in the seed round.
Clients may invest along with Proficio partners, partner families, officers, and
employees directly in business opportunities that Proficio has researched and
reviewed (such as interests in ocean freighters) without a Private Fund. Clients are
urged to conduct their own due diligence to determine whether the investment
satisfies the client’s investment needs. By investing at the same time as Proficio
partners, partner families, officers, and employees, Proficio clients can access
investments with higher investment minimums that are not available to smaller
investors individually. These investments are not held in a Private Fund but are
allocated to individual accounts and are held at a custodian. Proficio regularly
monitors and supervises these investments on behalf of the client and will make
investment recommendations but does not exercise the authority to buy or sell these
investments. Clients pay Proficio a fee to monitor, report, and facilitate the
subscription and redemption of these assets.
C. & D. Participation / Interest in Client Transactions Generally
Proficio partners, their families, trusts, and other entities formed by these families or
entities where the family members have a beneficial interest (“Proficio families”) are
significant clients of Proficio. This presents potential conflicts in that a Proficio
partners might favor themselves or their families over clients that are not family
members by taking a limited investment opportunity or engaging in “front-running”
an unaffiliated client’s trade.
Proficio manages potential conflicts of interest by rigorous enforcement of its trading
procedures and Code of Ethics.
Proficio families invest in the same securities that Proficio recommends to
unaffiliated clients. Proficio will manage these potential conflicts of interest by
trading accounts owned by Proficio families at the same time as Proficio’s
unaffiliated clients and has instituted further checks and compliance processes as
described below. To the extent that Proficio determines that there is a conflict of
interest, Proficio will disclose the conflict to its clients, seek their consent and if the
issue cannot be addressed or waived, the Proficio families shall abstain from trading
in securities that are purchased or sold for unaffiliated clients.
A Spouse of a Proficio Partner established a private equity fund and Proficio has
invested client and Proficio family assets in a seed round of this fund. This fund was
subject to the same due diligence process conducted by the research team as any other
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investment. The terms of this investment are considered equal to than those obtained
from comparable investment funds in the market. Any fee discounts obtained from
this investment in exchange for seed funding will be allocated among the Proficio
clients that invested in the seed round.
The Chief Compliance Officer periodically reviews the accounts of Proficio families,
officers, and employees held in accounts that Proficio does not manage, against the
core investment portfolio for the same or similar securities and timing of trades in
accordance with Advisers Act Rule 204A-1. This review seeks to ensure that trades
were not made based on material non-public information or misappropriation of
Proficio’s core investment portfolio, research, analysis, and investment strategies to
the detriment of Proficio’s clients and to screen for possible front running or improper
allocation of restricted or limited opportunities. Proficio partners, officers and
employees are expected to conduct their personal securities transactions in a manner
that is consistent with the Proficio’s Code of Ethics. The Chief Compliance Officer’s
transactions are reviewed by the Chief Executive Officer. To avoid favoritism,
Proficio trades Proficio families, officers, and employee accounts at the same time as
those of other Proficio clients. The Chief Compliance Officer, in concert with the
Chief Operating Officer, review trade procedures and sample trades to ensure that
trades for Proficio families, officers and employees are made at the same time with
other clients and trades are allocated fairly (generally by the broker based on account
numbers only) to avoid routing more profitable trades to insiders.
Proficio families, officers and employees are permitted to make securities
transactions in individual equities and fixed income securities that are not otherwise
restricted (and which Proficio is not actively managing for its clients) in their
personal accounts. Proficio families, officers and employees may also acquire
securities that are in Proficio’s core investment portfolio outside of these processes
only if the security is otherwise exempt (See Rule 204A-1 exempt securities).
Item 12: Brokerage Practices
A. Selecting Brokerage Firms
Proficio selects broker-dealers to execute trades and negotiates any commissions paid
on such transactions. Proficio’s primary consideration in placing transactions with
broker-dealers will be to obtain best execution in the most effective manner possible.
Brokerage commissions are important when determining best execution, but not the
only factor. Proficio also will consider a variety of other factors, including the
financial strength, integrity and stability, execution speed, price of the security,
knowledge of the other side of the trade, accuracy, and responsiveness of the broker-
dealer in addition to the commissions to be paid. Proficio may also consider the
quality comprehensiveness and frequency of available research and other products
and services considered to be of value offered by the broker. The products and
services furnished by broker-dealers may include, among other things, written
information and analyses concerning specific securities, companies, or sectors;
market, financial and economic studies, and forecasts; and statistics and pricing or
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appraisal services, discussion with research personnel, special execution capabilities,
and order of call.
Research and Other Soft Dollar Benefits
1.
Subject to the objective of seeking best execution, Proficio will take into
consideration brokerage and research services provided by the broker-dealer
executing trades for a client, which is included in the client commission rate.
Although Proficio will make a good faith determination that the amount of client
brokerage commissions paid is reasonable considering the products or services
provided by a broker-dealer, commission rates are generally negotiable, and thus
selecting broker-dealers based on considerations that are not limited to the applicable
commission rates usually result in higher transaction costs than would otherwise be
obtainable. Proficio may also cause its clients to pay broker commissions higher than
those charged by other broker-dealers in return for “soft dollar” credits which Proficio
uses to purchase certain brokerage and research services from other broker-dealers or
third-party vendors.
When Proficio uses client brokerage commissions or soft dollar credits to obtain
research or other products or services, Proficio receives a benefit because it does not
have to pay for the research or other products or services. In such instances, Proficio
has the incentive to use, and continue to use, a broker-dealer based on Proficio’s
interest in receiving research or other products or services, or in generating soft dollar
credits, rather than in its clients’ interest in receiving most favorable execution.
Proficio uses soft dollar benefits to service all client accounts but does not allocate the
soft dollar benefits proportionately to the soft dollar credits such client accounts
generate; therefore, soft dollars benefit some client accounts more than others.
Proficio uses soft dollar benefits to pay for a computer software system provided by a
financial data vendor through which Proficio’s employees can monitor and analyze
real time financial market data and place trades on the electronic trading platform.
The system also provides news, price quotes and messaging across its secure network.
Proficio also purchases research from independent research firms using soft dollar
credits including research data used to populate its investment models.
Section 28(e) of the Securities Exchange Act of 1934, as amended, provides a “safe
harbor” that permits an investment manager to use brokerage commissions or “soft
dollars” to obtain brokerage and research services that provide lawful and appropriate
assistance in investment decision-making and trade execution. Proficio limits the use
of “soft dollars” to obtain brokerage and research services that fall within Section
28(e) safe harbor.
Brokerage for Client Referrals
2.
In selecting or recommending broker-dealers, Proficio and its related persons do not
consider whether they receive client referrals from a broker-dealer or third party.
Directed Brokerage
3.
Proficio does not routinely recommend that a client direct Proficio to execute
transactions through a specific broker-dealer. Proficio may permit a client to direct
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brokerage in certain circumstances, such as in furtherance of a lending or other
relationship or a client’s desire to maintain a long-standing relationship with an
existing custodian. In those situations, Proficio will inform clients of the costs and
any trade execution quality issues resulting from the client’s direction. In certain
circumstances, the client has a relationship with the custodian of their assets. Because
of certain trade-away fees imposed by the custodian, Proficio may trade with a broker
related to the custodian that Proficio believes provides lower quality execution to
avoid those fees for the client.
B. Aggregation.
Unless a client has imposed a particular restriction that is applicable to an investment
or Proficio is rebalancing assets among certain clients, Proficio invests clients' assets
proportionately based upon the respective net assets of each client and the securities
to be purchased or sold may be aggregated to obtain superior execution and/or lower
brokerage expenses. Execution prices for identical securities purchased or sold on
behalf of multiple clients in any one business day are averaged. In such instances,
allocation of prices, as well as expenses incurred in the transaction, shall be made in a
manner that Proficio considers to be equally favorable to each client.
Item 13: Review of Accounts
A. Periodic Reviews
Client account reviews will be performed on a periodic basis (no less than annually)
for consistency with Proficio investment strategy and performance. Client retirement
portfolios subject to Proficio’s investment discretion closely track the relevant
variation of the core investment portfolio. Proficio reviews the core investment
portfolio continuously.
B. Review Triggers
Other conditions that may trigger a review are changes in a particular client’s
circumstances, the request of a client, changes in applicable laws, new investment
information, and evidence of possible elder abuse or erratic behavior or for any other
reason as determined in the sole discretion of Proficio.
C. Regular Reports
Proficio will provide reports to its clients on a quarterly basis. Clients have unlimited
access to their account information electronically through a secure portal that Proficio
makes available. The information available has a lag time of one day and draws
information from the client’s custodian and third-party pricing sources. Clients may
also access their accounts electronically through portals provided by their custodians.
For each Private Fund that Proficio sponsors or advises, an audited annual financial
statement in accordance with GAAP will be prepared for and sent to investors within
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either 90 or 180 days of the Private Fund’s fiscal year end, depending on the structure
of the Private Fund. Unless otherwise restricted by law or by client request, all
reports, financial statements, and other information are delivered electronically.
Proficio, as sub-advisor, does not generate investor reports for the privately placed,
insurance dedicated funds it sub-advises.
Item 14: Client Referrals and Other Compensation
A. Referrals
Proficio does not receive any economic benefits from anyone who is not a client for
providing investment advice or other advisory services to its clients.
B. Other Compensation
Proficio has the option to compensate an unrelated third-party solicitor for successful
client referrals with a cash fee of 20% of Proficio’s management fee for as long as the
client remains Proficio’s client. This party must disclose prospective clients that they
receive a fee from Proficio, and they have a financial incentive to refer the client to
Proficio.
From time-to-time clients or individuals may refer other individuals, families, or
institutions to become clients of the firm. Proficio will screen all referrals to ensure
that Proficio’s fees, services and investment strategies are suitable to their investment
needs and objectives. In situations where the referral results in a new client, Proficio
may (but is not obligated to) show its appreciation by responding with a gift or
entertainment that may or may not have substantial value. Proficio will disclose any
gift or entertainment provided in response to a successful referral to the incoming
client. Proficio will not show its appreciation in this fashion to any individual or
entity involved in the financial services industry. Proficio will pay for any such gift or
entertainment solely from Proficio’s investment management fees and the gesture will
not result in any additional charge to any clients.
Item 15: Custody
_____________________________________________________________
While, Proficio avoids custody of client assets, from time to time, Proficio will have
custody of certain individual client’s assets for limited purposes. In those situations,
Proficio is subject to surprise audits by an accounting firm.
Proficio serves as the general partner or managing member of the Private Funds that
Proficio advises or sponsors. As a result, Proficio will be deemed to have “custody.”
Private Funds will satisfy custody requirements by having audited financial
statements prepared in accordance with generally accepted accounting principles sent
to investors within either 90 or 180 days of the entity’s fiscal year end, depending on
the entity’s structure.
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Otherwise, clients’ assets are held by qualified custodians or directly in client name.
Each client will receive at least quarterly statements from the broker-dealer, bank or
other qualified custodian that holds and maintains the client’s assets. Proficio
periodically confirms with the custodian that statements were delivered. For
investments in third-party funds, Opportunity Fund investments or other investments
recommended by Proficio held in the client’s name, statements should be sent directly
from the investment to the client (Proficio typically receives a copy of the statement
and updates its database (Addepar) where it is accessible to the client).
Proficio urges clients to carefully review Proficio’s statements and database and
compare the official custodial records and directly received statements to the account
statements and information that Proficio provides. Statements are available online
through Addepar. Addepar is a web-based wealth management platform that
aggregates data and pricing and provides analytics and reporting, including
statements for investment management clients. Proficio statements may vary from
custodial and directly received statements based on accounting procedures, reporting
dates, or valuation methodologies of certain securities, due to client’s request. For tax
and other purposes, the custodial and direct investment statements are the official
record of the client’s account(s) and assets. The accounting firm retained by Proficio
with respect to all matters where Proficio has custody is subject to regular inspection
by the Public Company Accounting Oversight Board.
Item 16: Investment Discretion
______________________________________________________________
Proficio accepts discretionary authority to manage securities on behalf of its clients.
In these discretionary arrangements, Proficio has the authority to determine, without
obtaining specific consent from its clients, the investments to be bought or sold, and
the amount and timing of the investments to be bought or sold on behalf of its clients.
Before Proficio assumes discretionary authority on behalf of its clients Proficio will
enter into a written investment advisory agreement with the client in which the client
grants Proficio discretionary investment authority. Investors in any Proficio
sponsored Private Fund must subscribe to or authorize the investment. Proficio will
have the authority to direct the actions of the Private Fund as granted in the Private
Fund formation documents.
Item 17: Voting Client Securities
A. Proxy Voting
Proficio accepts authority to vote client securities. Clients may direct Proficio to vote
their shares in a certain fashion, but Proficio does not solicit directions from clients.
Proficio has retained Egan-Jones as its third-party proxy advisor and proxy voting
agent. Proficio has determined that: a) Egan-Jones has the capacity and competency
to analyze the matters submitted to shareholders of public companies for votes, b)
their website with its voting determinations and Proficio’s ability to override those
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determinations based on client requests or where Proficio has a different opinion is
adequate, and c) Proficio has reviewed (and will periodically review) Egan-Jones’
proxy voting policies, recommendation process, disclosed conflicts of interest and its
policies and procedures to identify and address issues. Proficio selected Egan-Jones
in part because does not provide governance consulting to public companies or their
related parties while at the same time providing guidance on how to vote on
shareholder proposals for those companies. However, Egan-Jones provides credit
reporting and rating services to public company issuers. Proficio’s proxy voting
policy, adopted pursuant to SEC rule 206(4)-6, recognizes Proficio’s responsibility as
a fiduciary to ensure proxies are voted in the client’s best interest and to maintain
appropriate records of proxy votes and the basis for proxy voting decisions. In
accordance with its policy, Proficio will monitor Egan-Jones. Under Proficio’s
policy, Proficio must use commercially reasonable efforts to resolve conflicts of
interest in our client’s best interest. If this will not adequately solve the conflict,
Proficio’s Chief Compliance Officer will engage an independent third-party to
determine how to vote the proxy. Clients may obtain a copy of Proficio’s proxy
voting policy by contacting Proficio’s Chief Compliance Officer at the number and
address indicated on the cover page of this ADV. Proficio has delegated its proxy
voting responsibilities to a third-party proxy voting service but will retain final
authority and fiduciary responsibility while continuing to monitor such third party’s
compliance with these procedures.
B. Client Proxy Voting Responsibility and Legal Proceedings for Securities
Where Proficio does not vote proxies for the clients, the clients will receive their
proxies and other solicitations directly from their custodian or transfer agent and
retain sole responsibility for voting. Proficio will help with proxy matters upon a
client’s request, (such as advising the clients on the voting questions, and/or referring
them to a voting service) but these clients retain the proxy voting responsibility with
respect to the investments Proficio manages for them. In the event a client directs
their custodians to mail proxy statements to Proficio, Proficio will vote proxies
pursuant to its proxy voting policy as described above.
Proficio will not advise the client in legal proceedings involving companies whose
securities are held in the client’s account(s). Recovery filings in class actions are
made on a best-efforts basis for clients through an external contractor that charges a
percentage of the recovery. Proficio cannot warrant that all class action recoveries
are filed and obtained.
Item 18: Financial Information
A. Balance Sheet
Proficio has not included a balance sheet for its most recent fiscal year because
Proficio does not require prepayment of fees of more than $1,200 from its clients, six
(6) months or more in advance.
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B. Financial Condition
Proficio does not have any financial condition that is reasonably likely to impair its
ability to meet contractual commitments to its clients.
C. Bankruptcy Petition
Proficio has not been the subject of a bankruptcy petition at any time during the past
ten years.
Item 19: Requirements for State-Registered Advisors
A. Performance-Based Fees
Proficio charges performance-based fees (also known as incentive fees) in certain
cases as disclosed in Items 5 and 6 above.
B. Involvement in Arbitrations, Self-Regulatory Organization or other
Administrative Proceedings involving dishonest practices.
None.
C. Relationships with Issuers of Securities
Proficio serves as General Partner or Managing Member of Private Funds. Proficio
has invested client assets in a fund managed by the spouse of a Proficio partner.
Proficio believes the terms of any such investment are at market terms with a fee
reduction as the fund grows and the investment was subject and passed to the usual
due diligence process for all such investments.
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