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Part 2A of Form ADV
“The Brochure”
March 25, 2025
This brochure (“Brochure”) provides information about the qualifications and business practices of
Principal Street Partners, LLC (hereinafter, “Principal Street”, “PSP” or the “Firm”). To request a copy of our
Brochure or if you have any additional questions about the contents of this Brochure, please contact
Principal Street at 844-678-6900. The information in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about PSP is available on the SEC’s website at www.adviserinfo.sec.gov. The SEC’s
website also provides information about any of our affiliated persons who are registered, or are required
to be registered, as investment adviser representatives of Adviser.
Principal Street Partners, LLC is an SEC registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or
training.
999 S Shady Grove Road Suite 105 Memphis, TN 38120 | 844-678-6900 www.principalstreet.com
Item 2. Material Changes
Since our prior annual amendment, filed on March 31, 2024:
Principal Street Partners (“PSP” or “Firm”) has moved its home office. As of September 2024, the address
of PSP's main office is 999 S Shady Grove Road Suite 105 Memphis, TN 38120.
Effective October 2024, PSP sold its mutual funds and no longer manages any mutual funds. Accordingly,
all references to the mutual funds have been removed.
Finally, Principal Street entered into a solicitation agreement with Marco Vangelisti (“Vangelisti”) on July
30, 2024, as discussed in Item 14.
As there may be other non-material changes, PSP encourages you to read this brochure in its entirety.
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Item 3.
Table of Contents
Item 2. Material Changes ........................................................................................................................................................... 2
Table of Contents ........................................................................................................................................................... 3
Item 3.
Item 4. Advisory Business .......................................................................................................................................................... 4
Item 5. Fees and Compensation ................................................................................................................................................ 5
Item 6. Performance-Based Fees and Side-By-Side Management .................................................................................. 7
Item 7. Types of Clients ............................................................................................................................................................... 7
Item 8. Method of Analysis, Investment Strategies and Risk of Loss ............................................................................ 8
Item 9. Disciplinary Information ........................................................................................................................................... 12
Item 10. Other Financial Industry Activities and Affiliations ........................................................................................... 12
Item 11. Code of Ethics, Participation or Interest in ..................................................................................................... 13
Item 12. Brokerage Practices .................................................................................................................................................... 14
Item 13. Review of Accounts ..................................................................................................................................................... 16
Item 14. Client Referrals and Other Compensation ............................................................................................................ 17
Item 15. Custody ........................................................................................................................................................................... 17
Item 16. Investment Discretion ................................................................................................................................................. 18
Item 17. Voting Client Securities ............................................................................................................................................... 18
Item 18. Financial Information ................................................................................................................................................. 19
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Item 4. Advisory Business
Principal Street Partners, LLC, previously registered as Green Square Asset Management, LLC initially
registered with the SEC on or about September 30, 2016. PSP is a limited liability company (“LLC”) registered
under the laws of the state of Delaware. Our principal owner is Darrell Horn.
As of December 31, 2024, PSP has approximately $2,874,836,957 in regulatory assets under management,
of which $1,609,157,462 was managed on a discretionary basis and $1,265,679,495 on a non-
discretionary basis on behalf of separately managed accounts and a pooled investment vehicle (the “Private
Fund”),
PSP offers portfolio management services (“Services”) to high-net-worth individuals, pooled investment
vehicles, and other investment advisors. Prior to engaging PSP to provide Services, clients must enter into
one or more written agreements with PSP setting forth the terms and conditions under which PSP renders
its services (collectively the “Agreement”).
Clients may impose reasonable restrictions regarding investing in certain securities or types of securities
that will be held in their respective portfolios. PSP reserves the right not to accept or to terminate an
account if PSP believes the restrictions imposed prohibit effective management of the account.
Investment Management Services
PSP can manage clients’ investment portfolios on a discretionary or non- discretionary basis. The Firm
provides these portfolio management services primarily (but not exclusively) by allocating clients’
investment assets among income producing strategies utilizing securities in the equity and fixed income
markets.
Management of Collective Investment Vehicles and Services of Affiliates
PSP acts as investment advisor to Joshua Tree Capital, L.P., (the “Joshua Tree Fund”). Joshua Tree Capital,
L.P. is a Delaware limited partnership, which invests its assets in securities. PSP serves as the Investment
Manager to the Joshua Tree Fund, and, as such, is solely responsible for the management of the Joshua Tree
Fund. Investors in the Joshua Tree Fund are limited partners (the “Limited Partners”). PSP provides
investment advisory services to the Joshua Tree Fund based on the investment objectives of the Joshua Tree
Fund.
Bridge Loan Program
Although PSP no longer offers a Bridge Loan Program (Program), a number of PSP clients remain invested
in Bridge Loan products that were sourced by PSP. The goal of the Program was to offer practical and
affordable lending solutions to companies that do not meet the conventional criteria required by banks,
private equity firms or mezzanine lenders. By providing access to capital for smaller, under-served, earlier
stage projects, PSP was able to source transactions that are often overlooked by traditional lenders. As a
result, the Program was able to “bridge” the enterprise on both a timing and working capital basis to
facilitate a long-term tax-exempt financing. PSP then worked closely with the borrower to ensure the tax-
exempt take-out was successful. PSP’s bridge loan investors maintain the first right to purchase the tax-
exempt bonds, once available.
In connection with Bridge Loans made by PSP on behalf of its advisory clients, PSP acts as the Bondholder
Representative on some of the offerings, which includes monitoring borrowers on an ongoing basis and
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advising borrowers in the event that borrowers run into financial difficulties. In such cases, PSP generally
has special rights including, but not limited to, the ability to change the bond interest rate, reduce its
redemption price, create an equal or priority lien or deprive any owner of a bond of the lien created by the
trust indenture.
Fiduciary Responsibility for Retirement Accounts
When PSP provides investment advice to a client regarding a retirement plan account or individual
retirement account, PSP is a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act (ERISA) and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way PSP makes money creates some conflicts with client’s interests, so PSP
operates under a special rule that requires PSP to act in the best interest of the client and not put PSP’s
interest ahead of the client’s interest.
Under this special rule’s provisions, PSP must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put PSP’s financial interests ahead of the client’s financial interests when making
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interests, fees and investments;
• Follow policies and procedures designed to ensure that PSP gives advice that is in the best interest
of the client;
• Charge no more than is reasonable for services provided; and
• Give the client basic information about conflicts of interest.
Item 5. Fees and Compensation
PSP offers its services on a fee basis, which may include fixed fees, as well as fees based upon assets under
management and in certain situations performance-based compensation.
Investment Management Fees
PSP provides investment management services for an annual fee based upon a percentage of assets under
management. This fee also applies to sub-advisory services that Principal Street provides. PSP’s annual fee
is exclusive of brokerage commissions, transaction fees, and other related costs and expenses which are
incurred by the client. PSP does not, however, receive any portion of these commissions, fees, and costs.
PSP’s annual fee is prorated and charged quarterly, either in advance or arrears. The fee valuation is based
upon the average account value for the last day of each of the previous three months or the average daily
balance for the previous three months. This average is taken from the billing quarter for accounts billed in
arrears and from the previous quarter for accounts billed in advance.
The annual fee varies between 10 and 150 basis points (i.e., 0.10% and 1.50%) depending upon the market
value of the assets under management and the type of investment or management services to be rendered.
PSP, in its sole discretion, may negotiate to charge a lesser management fee based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre- existing client, account retention, pro bono activities,
etc.).
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Additionally, PSP or its related persons may be paid performance-based compensation, which is
compensation based on a share of capital gains or capital appreciation of the assets of a client.
Bridge Loan Fees
In connection with certain bond investments made by Principal Street on behalf of its advisory clients,
Principal Street is the Bondholder Representative. Principal Street does not receive any additional fees or
compensation for acting as a Bondholder Representative from the client.
However, with respect to each Bridge Loan (or bond) PSP may charge a one-time fee not to exceed one and
a half percent (1.5%) of the par amount of each Bridge Loan in the client’s account (the “Bondholder
Representative Fee”), which fee will be capitalized at the inception of the Loan and paid for by the issuer
(borrower) thereunder. This fee will be in addition to, and expressly not in lieu of, any fees or other
charges that may be owed to PSP, including by not limited to, the management fee discussed above.
All PSP clients have been given the option to opt out of the Bridge Loan program and/or any investments
that includes a Bondholder Representative Fee.
Fees Charged by Financial Institutions
As further discussed in response to Item 12, PSP generally recommends that clients utilize the brokerage
and clearing services of Charles Schwab & Co., Inc. (“Schwab”) and/or Fidelity Institutional Wealth Services
(“Fidelity”) for investment management accounts.
PSP will only implement its investment management recommendations after the client has arranged for
and furnished PSP with all information and authorization regarding accounts with an approved financial
institution. Approved financial institutions include, but are not limited to, Schwab, Fidelity, any other
broker-dealer recommended by PSP, broker-dealer directed by the client, trust companies, banks etc.
(collectively referred to herein as the “Financial Institutions”).
Clients may incur certain charges imposed by the Financial Institutions, such as custodial fees, charges
imposed directly by a mutual fund in the account, which are disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Additionally, clients may incur brokerage commissions and transaction fees. Such charges,
fees and commissions are exclusive of and in addition to PSP’s investment management fees.
Fee Debit
PSP’s Agreement, and the separate agreement with any Financial Institution, may authorize PSP to debit the
client’s account for the amount of PSP’s investment management fee and to directly remit that management
fee to PSP as appropriate. Any Financial Institutions recommended by Principal Street have agreed to send
a statement to the client, at least quarterly, indicating all amounts disbursed from the client’s account
including the amount of investment management fees paid directly to Principal Street. Alternatively, clients
can elect to have PSP send an invoice to the client for payment.
Fees for Management During Partial Periods of Service
For the initial period of investment management services, the fees are calculated on a pro rata basis.
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The Agreement between PSP and the client will continue in effect until terminated by either party pursuant
to the terms of the Agreement. PSP’s fees are prorated through the date of termination and any remaining
balance is charged or refunded to the client, as appropriate.
Clients can make additions to and withdrawals from their account at any time, subject to PSP’s right to
terminate an account. Additions can be in cash or securities provided that PSP reserves the right to
liquidate any transferred securities or decline to accept particular securities into a client’s account. Clients
can withdraw account assets upon notice to PSP and are subject to the usual and customary securities
settlement procedures. However, PSP designs its portfolios as long-term investments, and the withdrawal
of assets may impair the achievement of a client’s investment objectives. PSP may consult with its clients
about the options and ramifications of liquidation and/or transferring securities. However, clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, fees
assessed at the mutual fund level (i.e., contingent deferred sales charge) and/or tax ramifications.
For accounts where management fees are based on average daily portfolio value, if assets are deposited
into or withdrawn from an account after the inception of a quarter, the fee payable with respect to such
assets is adjusted accordingly. For accounts where management fees are based on average month-end
values, if assets are deposited into or withdrawn from an account after the inception of a month, the fee
payable with respect to such assets is not adjusted or prorated to account for the days remaining in the
billing period.
Item 6. Performance-Based Fees and Side-By-Side Management
Performance-Based Fees: PSP may be paid performance-based compensation, which is compensation that
is based on a share of capital gains or capital appreciation of the assets of a client. The performance-based
fees are subject to certain preferred return hurdles. These performance-based fees will be negotiated on a
case-by-case basis and will be disclosed to the client in the fee schedule agreed to by the client and PSP.
The client should be aware that the existence of a performance-based fee structure may create a conflict of
interest in that PSP may have an incentive to take a greater degree of risk in order to generate a greater
investment return thereby increasing any such performance-based fees.
Side-By-Side Management: Additionally, when PSP and its investment personnel manage accounts for
clients that are charged performance fees and those that are not charged performance fees, this creates a
conflict for the investment personnel to favor accounts that are charged performance fees. However, PSP
has adopted and implemented policies and procedures intended to address conflicts of interest relating to
the management of multiple accounts, including accounts with multiple fee arrangements, and the
allocation of investment opportunities. PSP reviews investment decisions periodically to assess whether
accounts with substantially similar investment objectives are treated equitably. The performance of
similarly managed accounts is also compared periodically to determine whether there are any unexplained
significant discrepancies. In addition, PSP’s procedures relating to the allocation of investment
opportunities require that similarly managed accounts participate generally in investment opportunities
pro rata based on asset size and require that, to the extent orders are aggregated, the client orders are given
an average price. These areas are monitored by the respective Portfolio Managers.
Item 7. Types of Clients
PSP may provide its services to individuals, banks, thrift institutions, pension and profit-sharing plans,
trusts, estates, charitable organizations, corporations, business entities, sub-advisory relationships, and
pooled investment vehicles.
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Minimum Account Size
PSP does not impose a mandatory minimum portfolio size, however depending on the investment strategy,
accounts may be required to meet a minimum size in order to be properly allocated to individual
underlying investments. Current SMA strategies have stated minimums starting at $100,000. The
minimum account size may be waived at PSP’s sole discretion.
Item 8. Method of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Equities
PSP utilizes a proprietary screening and factor model to identify companies with very high quality and liquid
balance sheets, durable cash flows, sensible dividend policy, dividend growth potential and that are trading
at attractive relative valuations. This screening process identifies companies within a universe that qualify
for investment consideration. A qualitative overlay is then applied to select the final portfolio.
Debt Securities
High Yield Municipal strategies utilize a credit underwriting policy on unrated project revenue tax exempt
bonds. PSP focuses on sectors they believe present the best relative value and greatest upside potential
while considering risk management and capital preservation.
Previously, Principal Street had the option to invest a portion of its client assets in a series of short-term taxable
bridge loans (the “Loans”). Investments in an asset such as these Loans typically require a high degree of
monitoring and administrative services, typically provided by a person referred to as a “Bondholder’s
Representative,” who is compensated by the bondholder for the provision thereof. All Principal Street
clients are entitled to opt out of investments in these types of Loans. Fixed income investing involves many
risks. See the “Risk of Loss” section below for more information.
Risks of Loss
Stock Market Risk
PSP invests in domestic equities. Equity prices can be influenced by many variables including individual
company risk, sector risk, market risk, domestic and global economic risk. Equity values can be volatile, and
investors can experience partial or total loss of capital. Declines in market value can be unpredictable and
persist for meaningful periods of time. If shares are redeemed during such times, investors can experience
permanent loss of capital.
Municipal Securities Risk.
The municipal market is volatile and can be significantly affected by adverse tax, legislative or political
changes and the financial condition of the issuers of municipal securities. Changes in a municipality’s
financial health may make it difficult for the municipality to make interest and principal payments when
due. Municipal obligations may be more susceptible to downgrades or defaults during recessions or similar
periods of economic stress. Municipal securities structured as revenue bonds are generally not backed by
the taxing power of the issuing municipality but rather the revenue from the particular project or entity for
which the bonds were issued. If the Internal Revenue Service determines that an issuer of a municipal
security has not complied with applicable tax requirements, interest from the security could be treated as
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taxable, which could result in a decline in the security’s value. In addition, there could be changes in
applicable tax laws or tax treatments that reduce or eliminate the current federal income tax exemption on
municipal securities or otherwise adversely affect the current federal or state tax status of municipal
securities.
A number of municipalities have had significant financial problems recently, and these and other
municipalities could, potentially, continue to experience significant financial problems resulting from
lower tax revenues and/or decreased aid from state and local governments in the event of an economic
downturn. This could decrease the income or hurt the ability to preserve capital and liquidity. Under some
circumstances, municipal securities might not pay interest unless the state legislature or municipality
authorizes money for that purpose. Some securities, including municipal lease obligations, carry additional
risks. For example, they may be difficult to trade, or interest payments may be tied only to a specific stream
of revenue.
Since some municipal securities may be secured or guaranteed by banks and other institutions, the risk
could increase if the banking or financial sector suffers an economic downturn and/or if the credit ratings of
the institutions issuing the guarantee are downgraded or at risk of being downgraded by a national rating
organization. If such events were to occur, the value of the security could decrease or the value could be lost
entirely, and it may be difficult or impossible to sell the security at the time and the price that normally
prevails in the market. Interest on municipal obligations, while generally exempt from federal income tax,
may not be exempt from federal alternative minimum tax.
With any issue, there is the possibility of default, as is true with all bonds. Controlling a majority of, or the
entire class of, debt securities may result in additional challenges in determining the perceived market
value of the security. Such challenges may occur due to the unique characteristics of the issuer, lack of
trading of the specific security, and/or lack of other market participants willing to purchase the security.
As a result, certain securities purchased by PSP are substantially illiquid.
The municipal bonds that the High Income and Distressed Municipal strategies invest in are generally non-
rated, high-yield securities. These types of bonds typically pay a higher rate of interest than rated bonds.
PSP does not believe that non-rated bonds imply that the bond is not credit worthy. Rather, the size of a
bond issue is sometimes too small to afford the cost of being rated by a rating agency. The price of a non-
rated bond is generally based upon the current market conditions for a security of a similar size, rating and
denomination that have similar purposes. These market valuations are influenced significantly by the fact that
the securities are infrequently traded, non-rated, in large denominations, and other factors.
Credit Risk
This is the risk that the issuer of a debt security could default on its obligation to pay interest and/or
principal, or go bankrupt, which could cause the holder of such a security to lose money. In some instances,
Hamlin may purchase securities already in default as part of the strategy.
Investment Process Risk
The investment process is designed to identify companies that have high quality balance sheets, durable
cash flows, attractive dividend policy and companies that are trading at attractive valuations relative to
their peers. As such, the investment process is dependent on financial information released by publicly
traded companies in the US. There can be no assurances that the investment process will always accurately
identify the companies with the attributes listed above. Additionally, many companies revise results from
time to time. The investment process uses the most recent released financial information available and if
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these releases are subsequently revised, the data used to select a portfolio company could be rendered
meaningless.
Style Risk
Over equity market cycles, certain investment styles outperform while others underperform. PSP currently
manages a value-based strategy. During periods of time when value investing is out of favor, investors
could experience prolonged periods of underperformance.
Market Cap Risk
Over equity market cycles, certain market cap styles outperform while others under perform. PSP’s current
strategy is a large to mega cap-based strategy. During periods when large and mega cap companies are out
of favor, the strategy could experience prolonged periods of under- performance. Additionally, larger
companies are heavily dependent on well-functioning and efficient capital markets to finance current
operations and expansion. In the event that the capital markets are not functioning efficiently, large
companies could be more adversely impacted versus smaller companies.
Fundamental Global Macro Risks As seen during the financial crisis of 2008, fundamental market disruption
can have material impact on equity valuation. Frozen credit markets, sovereign debt crisis, breakdown in
trade, world currency markets, shocks to commodity valuation and other macro factors can have direct
negative impact on equity market valuation and volatility.
Regulatory Risks
Following the financial crisis of 2008, the US Government has introduced new regulations that directly and
indirectly impact certain companies and sectors. These regulations are often introduced and have
unpredictable and unintended consequences that could have a material impact on certain companies and
sectors.
Swaps and Other Derivatives
The strategies may, but are not required to, use derivatives for a variety of purposes, including as
a hedge against adverse changes in the market price of securities, interest rates or currency exchange rates;
as a substitute for purchasing or selling securities; and to increase the strategy’s return as a non-hedging
strategy that may be considered speculative. The strategies may choose not to make use of derivatives for
a variety of reasons, and any use may be limited by applicable law and regulations.
Use of Private Collective Investment Vehicles
PSP may recommend the investment by certain clients in privately placed collective investment vehicles
(some of which may be typically called “hedge funds”). The managers of these vehicles will have broad
discretion in selecting the investments. There are few limitations on the types of securities or other
financial instruments which may be traded and no requirement to diversify. The hedge funds may trade on
margin or otherwise leverage positions, thereby potentially increasing the risk to the vehicle. In addition,
because the vehicles are not registered as investment companies, there is an absence of regulation. There are
numerous other risks in investing in these securities. The client will receive a private placement
memorandum and/or other documents explaining such risks.
Concentration Risk
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Concentrating investments in a particular country, region, market, industry or asset class means that
performance will be more susceptible to loss due to adverse occurrences affecting that country, region,
market, industry or asset class.
Inflation Risk
When any type of inflation is present, the future value of an investment will not be worth as much as it is
today. This refers to the possibility that rising prices associated with inflation could outpace the returns
delivered by your investments.
Interest Rate Risk
Interest rates and the prices of debt securities generally move in opposite directions. When interest rates
fall, the prices of most debt securities rise; conversely when interest rates rise, prices fall. The value of a
bond or other fixed-income investment will normally suffer as the result of a change in interest rates.
Management Through Similarly Managed Accounts
PSP may manage portfolios by allocating portfolio assets among various securities on a discretionary basis
using one or more of its proprietary investment strategies (collectively referred to as “investment
strategy”). In so doing, PSP buys, sells, exchanges and/or transfers shares of securities based upon the
investment strategy.
PSP’s management using the investment strategy complies with the requirements of Rule 3a- 4 of the 1940
Act. Rule 3a-4 provides similarly managed accounts, such as the investment strategy, with a safe harbor from
the definition of an investment company.
The investment strategy may involve an above-average portfolio turnover that could negatively impact
upon the net after-tax gain experienced by an individual client. Securities in the investment strategy are
usually exchanged and/or transferred without regard to a client’s individual tax ramifications. Certain
investment opportunities that become available to PSP’s clients may be limited. For example, various
mutual funds or insurance companies may limit the ability of PSP to buy, sell, exchange or transfer securities
consistent with its investment strategy. As further discussed in response to Item 12 (below), PSP allocates
investment opportunities among its clients on a fair and equitable basis.
Use of Margin
To the extent that a client authorizes the use of margin, and margin is thereafter employed by PSP in the
management of the client’s investment portfolio, the market value of the client’s account and corresponding
fee payable by the client to PSP will be increased. As a result, in addition to understanding and assuming
the additional principal risks associated with the use of margin, clients authorizing margin are advised of
the potential conflict of interest whereby the client’s decision to employ margin shall correspondingly
increase the management fee payable to PSP. Accordingly, the decision as to whether to employ margin is
left totally to the discretion of client.
While the use of margin borrowing can substantially improve returns, such use may also increase the
adverse impact to which a client’s portfolio may be subject. Borrowings will usually be from securities
brokers and dealers and will typically be secured by the client’s securities and/or other assets. Under
certain circumstances, such a broker-dealer may demand an increase in the collateral that secures the
client’s obligations and if the client were unable to provide additional collateral, the broker-dealer could
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liquidate assets held in the account to satisfy the client’s obligations to the broker-dealer. Liquidation in
that manner could have extremely adverse consequences. In addition, the amount of the client’s
borrowings and the interest rates on those borrowings, which will fluctuate, will have a significant effect
on the client’s profitability.
Cybersecurity Risk
Principal Street, like all companies, may be susceptible to operational and information security risks.
Cybersecurity failures or breaches of the Firm or any their service providers or the issuers of securities in
which Principal Street does business with have the ability to cause disruptions and impact business
operations, potentially resulting in financial losses, the inability to transact business, violations of
applicable privacy and other laws, regulatory fines, penalties, reputational damage, reimbursement or
other compensation costs, and/or additional compliance costs. The Firm could be negatively impacted as a
result.
General Risk of Loss
Investing in securities involves the risk of loss. Clients should be prepared to bear such loss.
Force Majeure Events Risk
This is the risk that there may be an act of God, terrorist act, global health pandemic, failure of utilities or
other similar circumstances not within the reasonable control of PSP that may have an unknown and
potentially catastrophic effect on the global markets.
The risks stated above are considered material or significant but do not constitute a complete list of the risk
factors involved in investing.
Item 9. Disciplinary Information
October 4th, 2020, the SEC agreed with Principal Street Partner’s access person, director, Richard Finch, to
settle an administrative proceeding (“the Order”) related to a lack of proper registration while conducting
business in the state of Kentucky. The Order occurred while Mr. Finch was acting as CCO for Green Square
Capital Louisville (a prior Principal Street affiliate) and does not in any way impact Principal Street Partners
or its clients. Without admitting or denying the findings of the Order, Mr. Finch agreed to cease and desist
from violating the Securities Act of Kentucky and paid a monetary fine of $2,000. Green Square Capital
Louisville had withdrawn its SEC registration on May 11th, 2017, prior to the Order. A copy of the Order is
available on the SEC website.
March 11, 2022, the Commonwealth of Massachusetts agreed with Principal Street Partners, to settle an
administrative proceeding (the “Order”) for the failure to register an investment advisor representative in
Massachusetts prior to providing investment advisory services in Massachusetts. Without admitting or
denying the findings of the Order, PSP agreed to cease and desist from violating the Securities Act of
Massachusetts and paid a monetary fine of $32,500. A copy of the Order is available on the SEC website.
Principal Street Partner’s and its employees have not been involved in any other legal or
disciplinary events that would be material to a client’s evaluation of the company or its personnel.
Item 10. Other Financial Industry Activities and Affiliations
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Participation in Fidelity Wealth Advisor Solutions®
Principal Street participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”),
through which PSP receives referrals from Strategic Advisers LLC (“Strategic Advisors”), a registered
investment adviser and Fidelity Investments company. PSP is independent and not affiliated with Strategic
Advisors or any Fidelity Investments company. Strategic Advisors does not supervise or control PSP, and
Strategic Advisors has no responsibility or oversight for PSP’s provision of investment management or
other advisory services
Under the WAS Program, Strategic Advisors acts as a solicitor for PSP and PSP pays referral fees to Strategic
Advisors for each referral received based on PSP’s assets under management attributable to each client
referred by Strategic Advisors or members of each referral’s household. The WAS Program is designed to
help investors find an independent investment advisor, and any referral from Strategic Advisors to PSP
does not constitute a recommendation or endorsement by Strategic Advisors of Principal Street’s
particular investment management services or strategies. More specifically, PSP pays the following
amounts to Strategic Advisors for referrals: the sum of (i) an annual percentage of 0.10% of any and all
assets in client accounts where such asset are identified as “fixed income” assets by Fidelity Personal and
Workplace Advisers, LLC (“FPWA”) and (ii) an annual percentage of 0.25% of all other assets held in client
accounts. In addition, Principal Street has agreed to pay FPWA an annual program fee of $50,000 to
participate in the WAS Program. These referral fees are paid by PSP and not the client.
To receive referrals from the WAS Program, Principal Street must meet certain minimum participation
criteria, but IA may have been selected for participation in the WAS Program as a result of its other business
relationships with Strategic Advisors and its affiliates, including Fidelity Brokerage Services, LLC (“FBS”).
As a result of its participation in the WAS Program, PSP may have a potential conflict of interest with respect
to its decision to use certain affiliates of Strategic Advisors, including FBS, for execution, custody and
clearing for certain client accounts, and IA may have a potential incentive to suggest the use of FBS and its
affiliates to its advisory clients, whether or not those clients were referred to PSP as part of the WAS
Program. Under an agreement with Strategic Advisors, Principal Street has agreed that IA will not charge
clients more than the standard range of advisory fees disclosed in its Form ADV 2A Brochure to cover
solicitation fees paid to Strategic Advisors as part of the WAS Program. Pursuant to these arrangements,
Principal Street has agreed not to solicit clients to transfer their brokerage accounts from affiliates of
Strategic Advisors or establish brokerage accounts at other custodians for referred clients other than when
PSP’s fiduciary duties would so require, and IA has agreed to pay Strategic Advisors a one-time fee equal to
0.75% of the assets in a client account that is transferred from Strategic Advisors’ affiliates to another
custodian; therefore, PSP may have an incentive to suggest that referred clients and their household
members maintain custody of their accounts with affiliates of Strategic Advisors. However, participation in
the WAS Program does not limit PSP’s duty to select brokers on the basis of best execution.
Item 11. Code of Ethics, Participation or Interest in
Transactions and Personal Trading
PSP has adopted a Code of Ethics that sets forth the standards of conduct expected of its associated persons
and requires compliance with applicable securities laws (“Code of Ethics”). In accordance with Section 204A
of the Investment Advisers Act of 1940, as amended (the “Advisers Act”), its Code of Ethics contains written
policies reasonably designed to prevent the unlawful use of material non-public information by PSP or any
of its associated persons. The Code of Ethics also requires that certain PSP personnel (called “Access
Persons”) report their personal securities holdings and transactions and obtain pre-approval of certain
investments such as initial public offerings and limited offerings.
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PSP and persons associated with PSP (“Associated Persons) are permitted to buy or sell securities that it
also recommends to clients consistent with PSP’s policies and procedures. Such practices present a conflict
of interest where, because of the information PSP has, PSP or its Associated Persons are in a position to
trade in a manner that could adversely affect clients (e.g., place their own trades before or after client trades
are executed in order to benefit from any price movements due to the clients’ trades). PSP has adopted
policies and procedures, such as pre-clearance of personal trades and disclosure of personal securities
transactions and holdings for Associated Persons, in an effort to minimize such conflicts.
When PSP is purchasing or considering purchasing any security on behalf of a client, no Access Person may
affect a transaction in that security prior to the completion of the purchase or until a decision has been
made not to purchase such security. Similarly, when PSP is selling or considering the sale of any security on
behalf of a client, no Access Person may effect a transaction in that security prior to the completion of the
sale or until a decision has been made not to sell such security. These requirements are not applicable to:
(i) direct obligations of the Government of the United States; (ii) money market instruments, bankers’
acceptances, bank certificates of deposit, commercial paper, repurchase agreements and other high quality
short-term debt instruments, including repurchase agreements; (iii) shares issued by mutual funds or
money market funds, unless PSP or a control affiliate acts as the investment advisor or sub-advisor as
defined in section 2(a)(20) of the 1940 Act; and (iv) shares issued by unit investment trusts that are invested
exclusively in one or more mutual funds. Clients and prospective clients may contact PSP to request a copy
of its Code of Ethics.
Item 12. Brokerage Practices
As discussed in Item 5, PSP generally recommends that clients utilize the brokerage and clearing services
of Schwab or Fidelity.
Factors which PSP considers in recommending Schwab, Fidelity, or any other broker-dealer to clients
include their respective financial strength, reputation, execution, pricing, research, and service. Schwab
and/or Fidelity may enable PSP to obtain many securities without transaction charges. The commissions
and/or transaction fees charged by Schwab and/or Fidelity may be higher or lower than those charged by
other Financial Institutions.
The commissions paid by PSP’s clients comply with PSP’s duty to obtain “best execution.” Clients may pay
commissions that are higher than another qualified Financial Institution might charge to effect the same
transaction where PSP determines that the commissions are reasonable in relation to the value of the
brokerage and research services received. In seeking best execution, the determinative factor is not the
lowest possible cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a Financial Institution’s services, including, among other things, the value of
research provided, execution capability, commission rates, and responsiveness. PSP seeks competitive
rates but may not necessarily obtain the lowest possible commission rates for client transactions. However,
PSP, as a policy, does not compensate a broker-dealer for providing certain brokerage and research
services that may be more than would have been paid to another broker-dealer for execution only.
Transactions may be cleared through other Financial Institutions with whom PSP and the Financial
Institutions have entered into agreements for prime brokerage clearing services. PSP periodically and
systematically reviews its policies and procedures regarding its recommendation of Financial Institutions in
light of its duty to obtain best execution.
The client may direct PSP in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
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with that Financial Institution, and PSP will not seek better execution services or prices from other Financial
Institutions or be able to “batch” client transactions for execution through other Financial Institutions with
orders for other accounts managed by PSP (as described below). As a result, the client may pay higher
commissions or other transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case. Subject to its duty of best execution, PSP
may decline a client’s request to direct brokerage if, in PSP’s sole discretion, such directed brokerage
arrangements would result in additional operational difficulties.
Transactions for each client generally will be affected independently unless PSP decides to purchase or sell
the same securities for several clients at approximately the same time. PSP may (but is not obligated to)
combine or “batch” such orders to obtain best execution, to negotiate more favorable commission rates, or
to allocate equitably among PSP’s client’s differences in prices and commissions or other transaction costs
that might have been obtained had such orders been placed independently. Under this procedure,
transactions will generally be averaged as to price and allocated among PSP’s clients pro-rate to the
purchase and sale orders placed for each client on any given day. To the extent that PSP determines to
aggregate client orders for the purchase or sale of securities, including securities in which PSP’s Supervised
Persons may invest, PSP generally does so in accordance with applicable rules promulgated under the
Advisers Act and no-action guidance provided by the staff of the SEC. PSP does not receive any additional
compensation or remuneration as a result of the aggregation. In the event that PSP determines that a
prorated allocation is not appropriate under the particular circumstances, the allocation will be made
based upon other relevant factors, which may include: (i) when only a small percentage of the order is
executed, shares may be allocated to the account with the smallest order or the smallest position or to an
account that is out of line with respect to security or sector weightings relative to other portfolios, with
similar mandates; (ii) allocations may be given to one account when one account has limitations in its
investment guidelines which prohibit it from purchasing other securities which are expected to produce
similar investment results and can be purchased by other accounts; (iii) if an account reaches an investment
guideline limit and cannot participate in an allocation, shares may be reallocated to other accounts (this
may be due to unforeseen changes in an account’s assets after an order is placed); (iv) with respect to sale
allocations, allocations may be given to accounts low in cash; (v) in cases when a pro rata allocation of a
potential execution would result in a de minimis allocation in one or more accounts, PSP may exclude the
account(s) from the allocation; the transactions may be executed on a pro rata basis among the remaining
accounts; or (vi) in cases where a small proportion of an order is executed in all accounts, shares may be
allocated to one or more accounts on a random basis.
Clients should be aware, that due to the nature of the securities PSP trades, and the limited market for such
securities, PSP may engage in “client cross transactions” which occur when one PSP client sells a bond, which
another PSP client purchases in an arms-length transaction executed by a 3rd party broker-dealer. Cross
trades may be done between two clients when the transaction serves the interests of both clients. For
example, a cross trade may be considered if one client is liquidating their account entirely while another client
opens an account at the same time and the two accounts have similar investment profiles/parameters.
Whenever possible, client cross transactions are executed at the bid price from an independent third
party/broker. The brokers, in obtaining the best possible bid for Principal Street, will put the bonds out for
the bid to the street in an auction process. This process ensures multiple bids for a given bond to obtain the
fair market value. When determining whether to trade the bonds, PSP will consider a number of factors
including the prior day’s close as supplied by Intercontinental Exchange (“ICE”), as well as where the bonds
last traded. Clients that participate in cross transactions may incur a markup or mark-down charged by the
broker-dealer.
When cross transactions occur in Tax Exempt High Yield bonds, PSP will trade through regulated brokers
known for their expertise in these types of fixed income bonds. When determining what price should be
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used to execute a cross transaction, the brokers will look to identify the bid/ask price in the public market.
During times of market volatility, determining the prices for these bonds may be difficult. As a result, the
bond prices may reflect various economic and market factors. These independent brokers may also
consider prices of recently traded bonds and use such available market data to determine fair bond prices.
Trades are done via an arm’s length transaction where an independent broker determines both the
purchase and sale price.
PSP does not engage in client cross transactions for accounts subject to ERISA, even where such cross trades
may result in reduced transaction costs.
Software and Support Provided by Financial Institutions
PSP may receive from Financial Institutions, without cost to PSP, computer software and related systems
support, which allow PSP to better monitor client accounts maintained at those Financial Institutions. PSP
may receive the software and related support without cost because PSP renders investment management
services to clients that maintain assets at these Financial Institutions. The software and related systems
support may benefit PSP, but not its clients directly. In fulfilling its duties to its clients, PSP endeavors at all
times to put the interests of its clients first. Clients should be aware, however, that PSP’s receipt of economic
benefits from a broker-dealer creates a conflict of interest since these benefits may influence PSP’s choice
of broker-dealer over another broker- dealer that does not furnish similar software, systems support, or
services.
Additionally, PSP may also receive the following benefits from Schwab through its Schwab Institutional
division and Fidelity through its Institutional Wealth Services Group: receipt of duplicate client
confirmations and bundled duplicate statements; access to a trading desk that exclusively services the
Schwab Institutional or Institutional Wealth Services Group participants; access to block trading which
provides the ability to aggregate securities transactions and then allocate the appropriate shares to client
accounts; and access to an electronic communication network for client order entry and account
information. Schwab and/or Fidelity may also provide other benefits to PSP such as attendance at
conferences and educational events. Schwab and/or Fidelity may discount or waive fees it would otherwise
charge PSP for these services.
Item 13. Review of Accounts
Account Reviews
For those clients to whom PSP provides asset management services, PSP monitors those portfolios as part of
an ongoing process while regular account reviews are conducted on at least a quarterly basis. Such reviews
are conducted by one of the Firm’s investment adviser representatives. All investment advisory clients are
encouraged to discuss their needs, goals, and objectives with PSP and to keep PSP informed of any changes
thereto. PSP contacts ongoing investment advisory clients at least annually to review its previous services
and/or recommendations and to discuss the impact resulting from any changes in the client’s financial
situation and/or investment objectives.
Account Statements and General Reports
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and regular
summary account statements directly from the broker-dealer or custodian for the client accounts. Those
clients to whom PSP provides investment advisory services may also receive a report from the Firm that
may include such relevant account and/or market-related information such as an inventory of account
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holdings and account performance from time to time. Clients should compare the account statements they
receive from their custodian with those they receive from PSP. The aforementioned reporting excludes
portfolios managed by Principal Street as a sub- advisor. For those portfolios, the referring adviser is
responsible for providing each client with account statements and any other required regulatory reports.
Item 14. Client Referrals and Other Compensation
Economic Benefits
The Firm is required to disclose any relationship or arrangement where it receives an economic benefit
from a third party (non-client) for providing advisory services. PSP may receive economic benefits from
non-clients for providing advice or other advisory services to clients. This type of relationship poses a
conflict of interest, and any such relationship is disclosed in response to Item 12, above. While PSP may
receive economic benefits from the broker-dealers and custodians recommended, PSP does not receive
monetary compensation from any third party.
Client Referrals
The Firm is required to disclose any direct or indirect compensation that it provides for client referrals.
As disclosed under Item 10, we participate in Fidelity Wealth Advisor Solutions® and we may recommend
Fidelity to clients for custodial and brokerage services. Additionally, Principal Street entered into a
solicitation agreement with Skypoint Capital Partners, LLC (“Skypoint”) on October 2, 2019. Skypoint acts
as a solicitor for PSP and PSP pays referral fees to Skypoint in accordance with the requirements of Rule
206(4)-1 of the Advisers Act. Skypoint is partially owned by Darrell Horn, and Richard Finch (Principal
Street related persons) and acts as the distribution partner for the Principal Street strategies. PSP became
affiliated with Skypoint in October 2019. Finally, Principal Street entered into a solicitation agreement with
Marco Vangelisti (“Vangelisti”) on July 30, 2024. Vangelisti acts as a solicitor for PSP and PSP pays referral
fees to Vangelisti in accordance with the requirements of Rule 206(4)-1 of the Advisers Act.
If a client is introduced to PSP by either an unaffiliated or an affiliated solicitor, called promoters, PSP may
pay that promoter a referral fee in accordance with the requirements of Rule 206(4)-1 of the Advisers Act
and any corresponding state securities law requirements. Any such referral fee is paid solely from PSP’s
investment management fee and does not result in any additional charge to the client. If the client is
introduced to PSP by an unaffiliated solicitor, the solicitor provides the client with a copy of PSP’s written
disclosure brochure, supplement, and Form CRS which meets the requirements of Rule 204- 3 of the
Advisers Act and a copy of the solicitor’s disclosure statement containing the terms and conditions of the
solicitation arrangement including compensation. Any affiliated solicitor of PSP discloses the nature of
his/her relationship to prospective clients at the time of the solicitation and will provide all prospective
clients with a copy of PSP’s written disclosure brochure at the time of the solicitation.
Principal Street has relationships with other parties, which include service providers, accountants, lawyers
and data providers whose compensation is solely for the services for which they are engaged and may from
time to time refer clients to PSP.
Item 15. Custody
PSP is not a custodian. All separate account client assets are held in custody by unaffiliated, qualified
custodians. However, PSP’s Agreement and/or the separate agreement with any Financial Institution may
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authorize PSP through such Financial Institution to debit the client’s account for the amount of PSP’s fee
and to directly remit that management fee to PSP and/or to move funds to/from client accounts via
standing letters or authorization, in accordance with applicable custody rules.
Additionally, PSP is deemed to have custody of the Joshua Tree Capital, L.P Fund which receives an annual
financial statement audit by an independent public accountant registered with, and subject to regular
inspection by, the PCAOB. Audited financial statements are distributed to investors in the Fund as required
to comply with Rule 206(4)-2.
The Financial Institutions recommended by PSP have agreed to send a statement to the client, at least
quarterly, indicating all amounts disbursed from the account including the amount of management fees
paid directly to PSP. In addition, as discussed in Item 13, PSP may also send periodic supplemental reports
to clients. Clients should carefully review the statements sent directly by the Financial Institutions and
compare them to those received from PSP.
Item 16. Investment Discretion
PSP may be given the authority to exercise discretion on behalf of clients. PSP is considered to exercise
investment discretion over a client’s account if it can affect transactions for the client without first having
to seek the client’s consent. PSP is given this authority through a power-of- attorney included in the
agreement between PSP and the client. Clients may request a limitation on this authority (such as certain
securities not to be bought or sold). PSP takes discretion over the following activities:
• The securities to be purchased or sold; The amount and price of securities to be
purchased or sold; When transactions are made;
• The Financial Institutions to be utilized;
• The commission rates to be paid to a broker or dealer for a client’s securities transaction.
Item 17. Voting Client Securities
PSP votes client securities (proxies) on behalf of its clients and uses a third-party vendor to do so. When PSP
accepts such responsibility, it will only cast proxy votes in a manner consistent with the best interest of its
clients. Absent special circumstances, which are fully described in PSP’s Proxy Voting Policies and
Procedures, all proxies will be voted consistent with guidelines established and described in PSP’s Proxy
Voting Policies and Procedures, as they may be amended from time-to-time. Clients may contact PSP using
the contact information on the cover page of this brochure to request information about how PSP voted
proxies for that client’s securities or to get a copy of PSP’s Proxy Voting Policies and Procedures.
Principal Street uses an unaffiliated third-party proxy research and voting service, called Proxyedge, to
vote on behalf of PSP clients. Principal Street has the authority to direct votes and can override or revoke
any vote cast by Proxyedge.
A brief summary of PSP’s Proxy Voting Policies and Procedures is as follows:
• PSP has formed a Proxy Voting Committee that will be responsible for ensuring voting decisions
are made in the best interest of clients and ensuring that proxies are submitted in a timely manner.
In addition, the Proxy Committee is responsible for maintaining Principal Street’s Proxy Voting
Guidelines, as well as notifying Proxyedge when accounts are added at new Brokers, Banks, or
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Custodians.
• Proxyedge will vote proxies according to PSP’s then current Proxy Voting Guidelines. The Proxy
Voting Guidelines include many specific examples of voting decisions for the types of proposals that
are most frequently presented, including: composition of the board of directors; approval of
independent auditors; management and director compensation; anti-takeover mechanisms and
related issues; changes to capital structure; corporate and social policy issues; and issues involving
mutual funds. The Proxy Committee meets regularly to review the votes placed on behalf of
Principal Street.
• Although the Proxy Voting Guidelines are followed as a general policy, certain issues are considered
on a case-by-case basis based on the relevant facts and circumstances. Since corporate governance
issues are diverse and continually evolving, PSP devotes an appropriate amount of time and
resources to monitor these changes.
• Clients cannot direct PSP’s vote on a particular solicitation but can revoke PSP’s authority
to vote proxies.
In situations where there may be a conflict of interest in the voting of proxies due to business or personal
relationships that PSP maintains with persons having an interest in the outcome of certain votes, PSP takes
appropriate steps to ensure that its proxy voting decisions are made in the best interest of its clients and
are not the product of such conflict.
Item 18. Financial Information
PSP does not require or solicit the prepayment of more than $1,200 in fees six months or more in advance.
In addition, PSP is required to disclose any financial condition that is reasonably likely to impair its ability
to meet contractual commitments to clients.
In 2021, Principal Street Partners, along with its affiliates, received a total of $170,068.50 in Paycheck
Protection Program (“PPP”) Loans through the U.S. Small Business Administration in connection with the
relief provided by the CARES Act. Principal Street used the PPP Loans to cover payroll expenses, including
those of persons performing primarily advisory functions. PSP did not suffer any interruption of service.
The entirety of the PPP Loans has been forgiven.
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