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Part 2A of Form ADV: Firm Brochure
Prime Buchholz LLC
273 Corporate Drive, Suite 250
Portsmouth, NH 03801
Telephone: 603-433-1143
Email: pba@primebuchholz.com
Web Address: www.primebuchholz.com
March 31, 2025
This brochure provides information about the qualifications and business practices of
Prime Buchholz LLC (“Prime Buchholz” or the “Firm”). If you have any questions about
the contents of this brochure, please contact our Chief Compliance Officer and General
Counsel, Marcia S. Kovalik, at 603-433-1143 or email us at compliance@
primebuchholz.com. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
Prime Buchholz is registered as an investment adviser under the Investment Advisers Act
of 1940, as amended (the “Advisers Act”). Registration as an investment adviser does not
imply a certain level of skill or training. The oral and written communications of an adviser
provide you with information about which you determine to hire or retain an adviser.
Additional information about Prime Buchholz is also available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known
as a CRD number. Our Firm’s CRD number is 106455.
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ITEM 2 MATERIAL CHANGES
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to the Prime Buchholz brochure, we will
notify you and provide you with a copy of the material changes.
This brochure, dated March 31, 2025, replaces the previous Prime Buchholz brochure dated March 29,
2024 and includes the following material changes from our previous brochure.
Item 4 was updated to reflect the range of fees that clients will pay for investment advisory services and
access to our proprietary performance monitoring and portfolio analytics platform, PrimePlus®.
Item 10 was updated to reflect that Prime Buchholz provides performance monitoring and reporting
services and access to proprietary performance monitoring and portfolio analytics software, directly and
through an affiliation.
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ITEM 3 TABLE OF CONTENTS
PAGE
Item 1 Cover Page
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Item 2 Material Changes
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Item 3 Table of Contents
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Item 4 Advisory Business
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Item 5 Fees and Compensation
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Item 6 Performance-Based Fees and Side-By-Side Management
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Item 7 Types of Clients
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Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss
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Item 9 Disciplinary Information
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Item 10 Other Financial Industry Activities and Affiliations
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Item 11 Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
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Item 12 Brokerage Practices
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Item 13 Review of Accounts
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Item 14 Client Referrals and Other Compensation
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Item 15 Custody
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Item 16 Investment Discretion
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Item 17 Voting Client Securities
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Item 18 Financial Information
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ITEM 4 ADVISORY BUSINESS
Prime Buchholz is an SEC-registered investment adviser with its principal place of business located in
Portsmouth, New Hampshire. Prime Buchholz began conducting business in 1988.
The Firm’s principal owner (i.e., those individuals and/or entities controlling 25% or more of this
company) is William McCarron, President. The President and a number of other employees of Prime
Buchholz own 100% of the Firm.
Advisory Services
Prime Buchholz is an independently owned and operated investment advisory firm. The Firm offers the
following advisory services to its institutional and high net worth clients:
Comprehensive Investment Consulting
The Firm provides comprehensive investment consulting services on a non-discretionary basis to assist
each client in reaching its own investment decisions. While the Firm does make investment
recommendations, clients retain all authority and discretion over investment decisions. Clients also retain
full responsibility for ensuring the accuracy and completeness of all documents and communications they
submit to investment managers and other service providers and authority to direct the transfer or
movement of assets within their accounts. Clients are responsible for informing us of any changes in
information in the clients’ circumstances that may affect the services we provide.
Outsourced Investment Solutions
Prime Buchholz’s flexible Outsourced Investment Solutions can be tailored to meet a client’s oversight/
decision making needs. Functioning as an outsourced investment staff, Prime Buchholz streamlines the
investment decision-making and implementation processes to reduce the burden on our clients. Our
Outsourced Investment Solutions are available on either a discretionary or non-discretionary basis. Our
clients’ objectives are paramount and we seek to fully understand each client’s full financial picture in an
effort to meaningfully develop a top-tier investment program.
Performance Reporting and Portfolio Analytics
Prime Buchholz offers performance monitoring and reporting and portfolio analytic services to clients
through PrimePlus®, our proprietary online platform. Access to PrimePlus® is generally included in the
Comprehensive Investment Consulting and Outsourced Investment Solutions services provided to clients
and can be purchased separately by institutional, pension, and family office clients seeking solely
performance monitoring and reporting and portfolio analytics services either directly from Prime Buchholz
or through distribution partners.
Other customized services are mutually agreed upon by Prime Buchholz and the client in the investment
advisory agreement and, in some instances, Prime Buchholz also provides performance reporting only
services to clients. Clients may impose reasonable restrictions on investing in certain types of investments.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. Prime Buchholz generally provides investment recommendations and/or
management to its clients with respect to products managed by other investment managers.
Recommendations and management of assets may relate to and include investments in mutual funds,
hedge funds, private equity vehicles, commingled trusts, separate accounts, exchange-traded funds
(“ETFs”), and interests in partnerships that invest in real estate, gas, oil, and other commodities. At times,
we may also invest client assets in U.S. Treasury bonds when directed to do so.
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Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client’s stated investment objectives, tolerance for
risk, liquidity needs, and suitability.
Since Prime Buchholz clients’ assets under advisement are primarily invested with other investment
managers, clients should refer to the selected investment manager’s firm brochure or other disclosure
document for a full description of the services offered. If a client’s assets are invested with an investment
manager in a separate account, we provide the selected manager(s) with the client’s Investment Policy
Statement (IPS) or guidelines. The manager(s) creates and manages the client’s portfolio based on the
client’s individual needs as defined in the IPS or guidelines. Prime Buchholz monitors the manager’s
compliance with the client’s investment guidelines.
We have established practice areas designed to share best practices, implementation strategies, and current
trends to better serve our clients. Our practice areas focus on the needs of distinct client groups including,
but not limited to, educational, community foundation, private foundation, private wealth, healthcare and
insurance, mission-aligned investing, and retirement plan clients.
We also partner with clients to align their investment programs with their missions. We work with these
clients to, among other things, provide organizational and donor education, recommend mission-aligned
strategies across asset classes, create investment policy statements that incorporate their missions and
philosophies, develop socially responsible guidelines, quantify portfolio exposure to products or industries,
set priorities for implementation, and create monitoring tools to track progress toward meeting mission-
aligned goals.
Regulatory Assets Under Management
As of December 31, 2024, Prime Buchholz had regulatory assets under management of $10.9 billion, of
which $5 billion was managed on a discretionary basis and $5.9 billion was managed on a non-discretionary
basis.
In addition to its regulatory assets under management, Prime Buchholz provides a range of consulting
and/or reporting services to clients, representing more than $70.8 billion in assets as of December 31,
2024.
ITEM 5 FEES AND COMPENSATION
Clients typically pay Prime Buchholz an annual fee for its services, that is based upon a percentage of assets
under advisement or management. Clients also may retain us on a project basis. Clients are invoiced in
advance at the beginning of each calendar quarter for the next quarter’s fee and based upon the market
value (plus any credit balance or minus any debit balance), of the client’s account at the end of the previous
quarter (e.g. Client’s 4th quarter invoice is based upon assets under advisement at the end of the 2nd
quarter). However, depending on the market value of a client’s account, the minimum fee may apply. Fees
are paid in advance in quarterly installments.
Prime Buchholz’s representative fees for advisory services are as follows:
Comprehensive Investment Consulting
Our Comprehensive Investment Consulting fees are typically charged as a percentage of assets under
advisement by Prime Buchholz. Fee schedules may include asset-based breakpoints ranging from 0.05 to
0.60% of assets under advisement, and may vary depending on the size and type of each client, nature and
complexity of each client’s circumstances, level of service provided, tenure of the client relationship,
governance structure, and upon mutual agreement with the client. Clients are generally subject to a
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minimum annual fee, which may result in effective fees that are higher than the fee ranges set forth above.
Some clients’ minimum fees are subject to annual increases.
Outsourced Investment Solutions
Fees for Prime Buchholz’s standard Outsourced Investment Solutions are typically charged as a percentage
of assets under advisement or management by our Firm. Prime Buchholz fee schedules are subject to
breakpoints that range from 0.06% to 0.80% of assets under advisement or management, depending on the
size and type of each client, nature and complexity of each client’s circumstances, level of service provided,
tenure of the client relationship, governance structure, , and upon mutual agreement with the client.
Clients are generally subject to a minimum annual fee, which may result in effective fees that are higher
than the breakpoints set forth above. Some clients’ minimum fees are subject to annual increases.
Performance Reporting, Monitoring, Portfolio Analytics
Fees for clients accessing PrimePlus® only, our proprietary online performance reporting and portfolio
analytics platform, range from $50,000 to $100,000 annually for the core module of analytics, with
additional fees charged for data servicing to support private investments. The fee for the core module will
vary depending on the size and complexity of the portfolio, as well as the number and type of investments
held in the portfolio. Fees will also vary for clients granted only limited access to PrimePlus®.
Limited Negotiability of Advisory Fees
Although Prime Buchholz has established the previously noted fee ranges, we retain the discretion to
negotiate alternative fees on a client-by-client basis. Client facts, circumstances, and needs are considered
in determining the fee schedule. These include the complexity of the client, assets to be placed under
advisement/management, anticipated future additional assets, related accounts, portfolio style, account
composition, reports, as well as the factors set forth above among other factors. For some clients we
group related client accounts for the purpose of determining the annualized fee. The specific annual fee is
included in the agreement between Prime Buchholz and each client.
Minimum fees typically prevent Prime Buchholz from providing services to very small clients.
The Firm has an incentive to sell its Outsourced Investment Services models to clients since they typically
generate higher fees for the Firm.
Termination of the Advisory Relationship
Our standard agreements provide that either party may terminate an agreement, at any time, for any reason
upon receipt of thirty (30) days’ written notice. As disclosed previously, certain fees are paid in advance of
services provided. Upon termination of any account, any prepaid, unearned fees will be promptly
refunded. In calculating a client’s reimbursement of fees, we will prorate the reimbursement according to
the number of days remaining in the billing period.
Underlying Investment Manager Fees
All fees paid to Prime Buchholz for investment advisory services are separate and distinct from the fees
and expenses charged by the underlying managers of the investment vehicles (“funds”) or separate
accounts in which the client is invested. These fees and expenses are described in each fund’s offering
documents or the client’s separate account agreement with the manager, as applicable. These fees will
generally include a management fee, other fund expenses, and a possible distribution fee (mutual funds and
ETFs). In some cases, the manager may also charge a performance-based fee. If the fund also imposes
sales charges, a client may pay an initial or deferred sales charge. A client could invest in a fund directly,
without our services. In that case, the client would not receive the services we provide. Therefore, the
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client should review both the fees charged by the funds and our fees to fully understand total fees in
context with the level of advisory services being provided.
Additional Fees and Expenses
In addition to our advisory fees, clients are also responsible for the fees and expenses charged by
custodians and imposed by broker-dealers, including, but not limited to, any transaction charges imposed
by a broker-dealer with which an independent investment manager effects transactions for the client’s
account(s). Please refer to the “Brokerage Practices” section (Item 12) of this Form ADV for additional
information.
Clients that utilize PrimePlus® may pay license fees directly to third parties.
Grandfathering
Some pre-existing advisory clients are subject to the advisory fees that were in effect at the time they
entered into the advisory relationship with us or lower fee schedules that are no longer in use. For this
reason, as well as the reasons stated above, our fees will differ among similarly situated clients.
ERISA Accounts
Prime Buchholz may be deemed to be a fiduciary to certain advisory clients that are employee benefit plans
or individual retirement accounts (IRAs) pursuant to the Employee Retirement Income and Securities Act
(“ERISA”), and regulations under the Internal Revenue Code of 1986 (the “Code”), respectively. As such,
our Firm is subject to specific duties and obligations under ERISA and the Code that include, among other
things, restrictions concerning certain forms of compensation. To avoid engaging in prohibited
transactions, Prime Buchholz may only charge fees for investment advice about products for which our
Firm and/or our related persons do not receive any commissions or 12b-1 fees. While permitted to
provide investment advice about products for which our Firm and/or our related persons receive
commissions or 12b-1 fees when such fees are used to offset Prime Buchholz’s advisory fees, Prime
Buchholz currently does not engage in this practice.
Advisory Fees in General
Clients should note that similar advisory services may (or may not) be available from other registered (or
unregistered) investment advisers for similar or lower fees.
Limited Prepayment of Fees
Under no circumstances do we require or solicit payment of fees in excess of $1,200 more than six months
in advance of services rendered.
ITEM 6 PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Performance-Based Fees
Prime Buchholz does not charge performance-based fees.
Side-By-Side Management
Prime Buchholz provides both discretionary and non-discretionary services. Prime Buchholz may execute
trades for discretionary client accounts prior to the time that it takes non-discretionary clients to act on the
same investment advice. As stated in Item 8 below, due to our custom approach and the unique objectives
and requirements of our clients, a manager recommended to one client may not be recommended to
another client and clients may receive differing advice. Discretionary clients may receive advice that is
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different from other discretionary clients and/or non-discretionary clients or the timing of advice received
by clients may be different.
ITEM 7 TYPES OF CLIENTS
Prime Buchholz provides advisory services to the following types of clients:
Charitable organizations
High net worth individuals, families, and family offices
Pension and profit-sharing plans (other than plan participants)
Corporations or other businesses not listed above
State or municipal government entities
ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Fundamental and Qualitative Analysis
Investment Manager Analysis
Our manager due diligence and selection process is designed to identify recommended investment
managers for each asset class. We evaluate and regularly monitor managers and capital markets to identify
and recommend investment opportunities for the Firm’s clients.
The manager due diligence process may include universe screens, performance and portfolio characteristic
analysis, personnel interviews, office visits, reference calls, analysis of historical portfolio characteristics,
review of press releases, news articles, periodicals, investment manager websites and industry publications,
discussions with industry contacts, terms and documentation review, including, but not limited to, offering
documents, financial statements, regulatory filings, partnership agreements, and declarations of trust.
Attributes examined in the selection process may include:
Stability and consistency of investment process
Appropriateness of manager’s investment philosophy
Current and historical portfolio characteristics
Portfolio investment guidelines
Risk management policies and procedures
Client references
Depth and breadth of investment team
Personnel turnover
Growth of business
Performance analysis versus peer universes and applicable benchmarks
Source of historical performance (attribution)
Firm ownership and structure
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Prime Buchholz maintains a database that contains relevant representative portfolio characteristics for
investments monitored closely. The portfolio characteristics tracked may differ by asset class, but are
generally focused on documenting exposures and strategies employed. Other pertinent data is tracked,
such as assets under management, fees, and investment minimums. The Firm neither directly nor
indirectly charges investment managers for inclusion in the database.
We may also utilize a variety of subscription databases to supplement the information residing in our
internal database.
We seek to recommend managers that meet the client requirements in terms of investment strategy,
allocation amounts, tolerance for return volatility, and other factors and maintain a list of recommended
managers. At times and for client-specific reasons, we may include managers in client materials that are
not on our recommended list of managers. Due to the custom approach and the unique objectives and
requirements of our clients, a manager recommended to one client may or may not be recommended to
another Prime Buchholz client and clients may receive differing advice.
We monitor recommended managers in an effort to ensure they are still categorized appropriately and
there have been no material changes that would necessitate a recommendation change. Differing levels of
ongoing monitoring are applied to managers or products that are not broadly recommended, but are
deemed suitable for a limited number of clients for client-specific reasons. On occasion, Prime Buchholz
may identify concerns regarding a manager that warrant a change in its recommendation. In some
instances, downgraded managers may still be recommended for a client or clients if, in the opinion of the
investment team, the manager or its product is deemed appropriate for the client. Manager downgrades of
recommended managers are typically communicated to affected clients in their next quarterly reports. In
some instances, when the Firm deems it appropriate under the circumstances, manager downgrades may be
communicated to clients prior to the client’s next quarterly report.
Clients may, at times, invest in managers or products that are not recommended by Prime Buchholz. The
level of due diligence and monitoring of managers that have not been recommended by the Firm is less
rigorous than the processes applied to recommended managers. Reports provided to clients regarding
managers that have not been recommended by the Firm are for informational purposes only and are not
intended as an endorsement by Prime Buchholz of the managers or products discussed. Monitoring
investment performance and, for some of these investments, changes in a manager’s investment team,
investment philosophy, or processes may be based solely on the investment manager’s quarterly letter,
information available on their public website, or based on the data provided by the manager. We may not
engage in any ongoing dialogue with those managers or use any publicly available information to assess or
reaffirm the Prime Buchholz internal product rating, nor do we prepare quarterly manager commentary for
them.
A risk of investing with an investment manager who has been successful in the past is that the manager
may not be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a third-party manager’s portfolio, there is also a risk that a manager may deviate from the
stated investment mandate or strategy of the portfolio, making it a less suitable investment for our clients.
Furthermore, since we do not control the manager’s daily business and compliance operations, we may be
unaware of the lack of internal controls necessary to prevent business, regulatory, or reputational
deficiencies.
We do not control the underlying investments in an investment vehicle, therefore, managers of different
vehicles held by the client may purchase the same security, increasing the risk to the client if that security
were to fall in value.
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk, as
the price of a security can move up or down along with the overall market regardless of the economic and
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financial factors considered in evaluating the stock. This can impact a portfolio managed by a third-party
investment manager.
A risk of using qualitative analysis is that our subjective judgment may prove incorrect.
Asset Allocation
In addition to focusing on manager selection, we attempt to identify an appropriate ratio of asset types–
equities, fixed income, other investments and cash suitable to the client’s investment goals, risk tolerance,
and other requirements.
The Prime Buchholz asset allocation model is a tool designed to help clients in the evaluation and
development of long-term investment and spending policies for their investment programs. Prime
Buchholz develops a series of potential model portfolios for client representatives to review. However, no
asset allocation model can replicate the same experience for any given investor and clients’ results may
differ materially from the results portrayed or from the results of other similarly situated clients. The
Prime Buchholz asset allocation model results should only be used as a guide–rather than a specific
investment program simulation–as a part of a broader discussion to establish client policies. Prime
Buchholz relies on the client to provide complete and accurate information regarding the client’s specific
risk/return/spending profile for the model. Prime Buchholz considers the goals and objectives set forth in
the client’s IPS and seeks to build portfolios that will succeed over time. As a result, there may be a broad
range of different provisions within investment policy statements that result in a variety of recommended
policy portfolios across the client base.
Prime Buchholz employs quantitative modeling of various asset allocation mixes to help the client
determine which asset mix will best fulfill the client’s needs, consistent with the desired level of risk. The
Firm’s asset allocation modeling generally uses both historical and prospective returns, standard deviations,
and correlations of asset classes. We use a third-party computer model that considers possible
combinations of asset classes and selects those combinations that provide the expected highest level of
return for a given level of risk. A historical perspective is provided for each candidate portfolio typically
over a minimum of the last 25 years. Individual asset classes may be constrained or excluded at a client’s
request. Prime Buchholz does not guarantee the accuracy of the data used. Model results are based upon
total return and reflect the reinvestment of dividends and distributions. Result simulations are portrayed in
nominal and real terms. They are also net of management fees and other expenses, but gross of
investment consulting fees an investor would pay, which would lower results. Hypothetical performance is
not an indication of future results.
Prime Buchholz return assumptions are based on analysis of the historical real return and risk premia for
each asset class. In addition, the Firm looks at the current interest rate/inflation environment and market
valuations across a broad spectrum of asset classes. The Firm’s risk forecasts are based on long-term
standard deviations and volatility trends, as well as a fundamental understanding of the relationships that
should exist between certain asset classes. Correlations between the asset classes are based on historical
measures. These estimates cannot predict the impact of future market conditions that could have a
significant negative impact on the reliability of hypothetical performance presented. It does not represent
actual performance, nor does it reflect actual trading in a client portfolio or the management of a model
portfolio on a current basis.
The asset allocation profile of the client is monitored periodically (typically monthly and quarterly) and
rebalancing is typically recommended when an asset allocation moves outside its allowable range.
Rebalancing criteria varies by client because each client specifies its own permissible range of investment
exposure. If rebalancing is recommended, we develop a rebalancing schedule (for client consideration in
the case of a non-discretionary account) to bring the allocation back into compliance with the client’s
allowable range.
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A risk of static asset allocation is that the client may not participate in sharp increases in a particular
security, industry, or market sector. Another risk is that the ratio of securities, fixed income, and cash will
change over time due to stock and market movements and, if not corrected, will no longer be appropriate
for the client’s goals.
Mutual Fund and/or ETF Analysis
We look at the experience and track record of the mutual fund or ETF manager in an attempt to determine
if that manager has demonstrated an ability to invest over a period of time and in different economic
conditions. We typically examine the underlying assets in a mutual fund or ETF with the intent to identify
if there is significant overlap in the underlying investments held in another fund(s) in the client’s portfolio.
We also monitor the funds or ETFs in an effort to confirm they are continuing to follow their stated
investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that success
in the future. There is also a risk that a manager may deviate from the stated investment mandate or
strategy of the fund or ETF, which could make the holding(s) less suitable for the client’s portfolio.
Risks for All Forms of Analysis
Our analysis methods rely on the assumption that the companies whose securities are bought and sold by
investment managers, the rating agencies that review these securities, and other publicly available sources
of information about these securities as well as the investment managers we recommend or select, are
providing accurate and unbiased data. While we are alert to indications that data may be incorrect, there is
always a risk that our analysis may be compromised by inaccurate or misleading information.
Investment Strategies
Long-term Purchases
We use a long-term purchase strategy in managing client accounts–meaning we recommend and purchase
investment vehicles with the idea of holding them in the client’s account for a year or longer.
We employ this strategy provided that it is appropriate to the needs and consistent with the client’s
investment objectives, risk tolerance, and time horizons, among other considerations.
For client accounts over which we may have discretion, Prime Buchholz delegates security selection and
day-to-day management to other investment managers that it selects, monitors, and oversees. The
strategies implemented by these investment managers will vary and are described in the offering documents
for the applicable investment vehicle.
Risk of Loss
A risk in a long-term purchase strategy is that by holding the investment for this length of time, we may
not take advantage of short-term gains that could be profitable to a client. Moreover, if our
recommendations or evaluations are incorrect, an investment may decline sharply in value before we make
the recommendation or decision to sell.
Securities investments are not guaranteed and you may lose money on your investment.
ITEM 9 DISCIPLINARY INFORMATION
We are required to disclose any legal or disciplinary events that are material to a client’s (or prospective
client’s) evaluation of our advisory business or the integrity of our management.
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Our Firm and our management personnel have no reportable disciplinary events to disclose.
ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Prime Buchholz provides performance monitoring and reporting services and access to proprietary
performance monitoring and portfolio analytics software, directly and through an affiliation with Canoe
Intelligence.
ITEM 11 CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS, AND
PERSONAL TRADING
Code of Ethics
Our Firm has adopted a Code of Ethics that sets forth high ethical standards of business conduct, which
we require of our employees, including compliance with applicable federal securities laws.
Prime Buchholz and our personnel owe a duty of loyalty, fairness, and good faith toward our clients and
have an obligation to adhere not only to the specific provisions of the Code of Ethics, but to the general
principles that guide the code.
Our Code of Ethics is designed to ensure that the personal securities transactions, activities, and interests
of our employees will not interfere with (i) making decisions in the best interest of advisory clients; and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their own accounts.
Our Firm and/or individuals associated with our Firm may buy or sell for their personal accounts
investments identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain investment which may also be recommended to a
client.
As these situations represent actual or potential conflicts of interest to our clients, we have established the
following policies and procedures for implementing our Firm’s Code of Ethics, to ensure Prime Buchholz
complies with its regulatory obligations and provides our clients and potential clients with full and fair
disclosure of such conflicts of interest:
No principal or employee of Prime Buchholz may put his or her own interest above the interest of
an advisory client.
No principal or employee of our Firm may buy or sell securities for their personal portfolio(s)
where their decision is a result of information that would violate insider trading rules or regulations.
Our Firm requires prior approval for any IPO or private placement investments by related persons
of Prime Buchholz.
We maintain a list of all reportable securities holdings for our Firm (if applicable) and all
employees. These holdings are reviewed on a regular basis by our Chief Compliance Officer or
their designee.
We have established procedures for the maintenance of all required books and records.
All of our principals and employees must act in accordance with all applicable federal and state
regulations governing registered investment advisory practices.
We require delivery and acknowledgement of the Code of Ethics by each employee of our Firm.
Annually, we require each employee confirm adherence to our Code of Ethics.
We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
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Any employee who violates any of the above restrictions may be subject to termination.
Employees may report potential misconduct to the Chief Compliance Officer by submitting
anonymous reports that are designed to protect their confidentiality and prevent retaliation
(whistleblower policy).
Our Firm requires prior approval of outside business activities.
Employees are required to maintain the confidentiality of client information.
Employees must report all gifts that might influence decision-making under the Code of Ethics.
Employees are permitted to accept gifts of a de minimis value but any gifts exceeding that value
must be pre-approved by the Chief Compliance Officer.
Employees may not accept entertainment from a third-party investment manager unless they have
obtained preclearance.
As indicated above, Prime Buchholz’s Code of Ethics includes the Firm’s policy prohibiting the use of
material non-public information. While we do not believe that we have any particular access to non-public
information, all employees are reminded that such information may not be used in a personal or
professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request
a copy by email sent to compliance@primebuchholz.com, or by calling us at 603-433-1143.
Participation or Interest in Client Transactions
The Firm may purchase or sell securities for itself that it also recommends to, or purchases for, clients.
The Prime Buchholz 401(k)/profit-sharing plan may include investment products that are recommended
to, or purchased for, clients. In addition, Prime Buchholz employees may purchase and sell securities for
their own accounts that are also recommended to/purchased for clients, subject to the Firm’s Code of
Ethics. All Prime Buchholz employees are also subject to the Firm’s Insider Trading Policy (contained
within the Prime Buchholz Code of Ethics), which prohibits the use of material non-public information.
The Firm provides investment advice to the Prime Buchholz 401(k)/profit-sharing plan. The
recommendations or investment decisions that Prime Buchholz makes for clients may be different from
the investment decisions regarding investment products made by the investment team providing advice to
the Prime Buchholz 401(k)/profit-sharing plan.
Prime Buchholz employees may serve on client investment committees or in other client-related positions
of influence. Prime Buchholz employees may have relatives that are employed by or have ownership
interests in investment management firms or may have been previously employed by firms recommended
by Prime Buchholz.
Clients may have an inherent conflict of interest when investment management firm personnel serve on
their investment committees or in other client-related positions of influence if the client invests in that
investment manager’s products. For Prime Buchholz clients with investment management personnel on
their investment committees or acting in some other client-related position of influence, Prime Buchholz
may not make the same recommendations for that client with respect to that investment manager that it
makes for other clients. Employees of Prime Buchholz-recommended managers may serve on Prime
Buchholz client investment committees or boards and may have influence regarding client retention of
Prime Buchholz.
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ITEM 12 BROKERAGE PRACTICES
Prime Buchholz is not a broker-dealer, but the Firm may suggest certain institutional broker-dealers for use
by our clients. These broker-dealers would affect securities transactions for a portion of trades in client
accounts, providing competitive price and execution. Prior to suggesting an institutional brokerage firm,
Prime Buchholz will consider the broker’s history, references, client relationships, commission rates,
conversion rates, and execution abilities. At the request of clients, Prime Buchholz will identify
institutional brokerage firms that implement commission recapture programs. While Prime Buchholz will
provide clients with a list of brokers that offer commission recapture programs, the client retains sole
authority to determine whether to utilize such a program, which brokers to select, and whether to direct
brokerage. In addition, a client’s decision to utilize a commission recapture program is subject to the
investment manager’s willingness to accept the client’s direction of brokerage. Prime Buchholz does not
receive any fees, commissions, or other benefits when it suggests brokers to clients.
Prime Buchholz does not have any soft-dollar arrangements and does not receive any soft-dollar benefits.
Prime Buchholz may recommend that clients establish brokerage accounts with the Schwab Institutional
division of Charles Schwab & Co., Inc. (“Schwab”), or the Fidelity Institutional division of Fidelity
Brokerage Services LLC, both FINRA-registered broker-dealers and member SIPC firms, to maintain
custody of clients’ assets and to effect trades for their accounts. Although we recommend that clients
establish accounts at Schwab or Fidelity, it is the client’s decision to custody assets with either firm. Prime
Buchholz is independently owned and operated and is not affiliated with Schwab or Fidelity.
Schwab and Fidelity provide Prime Buchholz with access to its institutional trading and custody services,
which are typically not available to Schwab or Fidelity retail investors. These services generally are
available to independent investment advisers on an unsolicited basis, at no charge to them so long as a total
for advisers’ clients’ assets are maintained in accounts at those firms. These services are not contingent
upon our Firm committing to any specific amount of business (assets in custody or trading commissions)
to either firm. These brokerage services include the execution of securities transactions, custody, and
access to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
For our client accounts maintained in their custody, the firms generally do not charge separately for
custody services, but are compensated by account holders through commissions and other transaction-
related or asset-based fees for securities trades that are executed through the respective firm or that settle
into firm accounts.
These firms may also make available to our Firm other services that benefit Prime Buchholz but may not
directly benefit our clients’ accounts. These products are used to service our client accounts maintained at
these entities. Products and services that assist us in managing and administering our clients’ accounts
include software and other technology that:
Provide access to client account data (such as trade confirmations and account statements); and
Facilitate trade execution
These firms may make available, arrange and/or pay third-party vendors for the types of services rendered
to Prime Buchholz. They also may discount or waive fees they would otherwise charge for some of these
services or pay all or a part of the fees of a third-party providing these services to our Firm. In evaluating
whether to recommend that clients custody their assets at Schwab or Fidelity, we may take into account the
availability of some of the foregoing services and other arrangements as part of the total mix of factors we
consider and not solely the nature, cost or quality of custody and brokerage services provided by Schwab
or Fidelity, which may create a potential conflict of interest.
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The Firm may place trades for clients invested in mutual funds held through the Schwab or Fidelity
platform pursuant to a limited power of attorney. For non-discretionary clients, mutual fund transactions
are executed by Prime Buchholz through the Schwab or Fidelity platform only after receiving specific
direction in writing from the client regarding the timing and the amount of the transaction. Outside of the
full retainer fee, Prime Buchholz currently does not charge additional fees or derive any other income for
providing these services to clients. In addition, we do not receive any fees, commissions, or other
compensation from Schwab, Fidelity or any other broker.
Prime Buchholz and its clients may receive benefits from custodians used to implement client transactions.
Depending on the custodian, these benefits may include receipt of duplicate client confirmation and
account statements, and access to an electronic communication network for client account information.
Prime Buchholz does not normally execute or direct trading on individual securities. Therefore, we do not
and cannot aggregate client trades. Consequently, certain client investments may be executed before others
or at a different price. Additionally, our clients may not receive volume discounts available to advisers who
aggregate client trades.
At times, investment managers may offer limited capacity commitments for their products or investment
vehicles. Despite the Firm’s best efforts to gain access to non-marketable investment products for clients
that seek exposure to limited capacity or privately offered products, Prime Buchholz cannot guarantee that
all clients will have access to these investment management products. Typically, investment managers of
recommended products will select the specific clients or types of clients that will be permitted to invest in
their product offerings. At times investment managers may designate a pooled capacity to Prime Buchholz
and request that our Firm allocate to clients.
Prime Buchholz has adopted a clear written policy for the allocation of these types of limited investment
opportunities. When interest in a limited investment opportunity exceeds capacity, the Firm will first
allocate to clients that are pre-existing investors of the manager that is offering the limited opportunity on a
pro-rata basis. Any remaining capacity will then be allocated to Prime Buchholz’s other clients on a pro
rata basis. Prime Buchholz may not allocate investment opportunities, in whole or in part, to certain
accounts when one or more of the following exceptions apply:
Investment is not suitable for the account due to client-specific objectives, restrictions, or risk
characteristics;
Investment does not meet the client’s investment profile due to the client’s spending requirements,
liquidity needs, or indications of preferred types of investment vehicles;
Regulatory issues prohibit allocation to a client account;
Portfolio composition of the account at the time of the opportunity does not justify the allocation;
Allocation is not appropriate based upon tax considerations;
Account is not eligible for the opportunity based upon the restrictions on the types of permissible
investors for the investment opportunity per the investment manager;
Allocation would not meet the minimums determined by the investment manager;
Allocation would not meet a client’s diversification or strategy guidelines or it would exceed a
client’s concentration limits;
Client chooses not to follow the recommendation of Prime Buchholz to invest in the opportunity
or to invest to the extent recommended by Prime Buchholz; or
Client’s governance structure may prevent it from approving the limited investment opportunity
for its account within the time parameters set by the investment manager.
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ITEM 13 REVIEW OF ACCOUNTS
Non-discretionary client accounts typically are reviewed monthly, unless a client has contracted for a
different frequency of reviews at the inception of the advisory relationship. Accounts are reviewed by the
client’s investment team, investment associate, and performance analyst each quarter as well. Discretionary
accounts are reviewed by the client’s investment team on a daily basis. Discretionary client accounts are
also reviewed by Prime Buchholz Discretionary Management Oversight Committee and the Firm’s
compliance team on a quarterly basis.
Accounts are reviewed in the context of each client’s investment objectives and restrictions. In addition to
the monthly statements and confirmations of transactions that clients receive from their investment
managers, custodians, and/or brokers, we provide monthly and quarterly reports summarizing account
performance, balances and holdings, asset allocation, and any investment recommendations to the client.
More frequent reviews may be triggered by material changes in variables such as the client’s individual
circumstances or the market, political, or economic environment.
Prime Buchholz urges clients to assess their IPS or other guidelines annually or whenever the client advises
us of a change in circumstances regarding the needs or objectives of the client’s assets.
ITEM 14 CLIENT REFERRALS AND OTHER COMPENSATION
Prime Buchholz’s policy is not to engage solicitors or to pay related or non-related persons for referring
potential clients to our Firm.
It is also our policy not to accept or allow our related persons to accept any form of compensation,
including cash, sales awards, or other prizes, from a non-client in conjunction with the advisory services we
provide to our clients.
ITEM 15 CUSTODY
The Firm may, at a client’s direction, bill the client’s custodian directly for our fees. In addition to the
periodic statements that clients receive directly from their custodians, we will also send clients copies of
their bills and the reports described in Item 13 above. We urge clients to carefully review their custodian
statements and compare the amounts on the custodian statements with our reports, bills, and the fee
schedules that are outlined in each client’s agreement with our Firm.
Also, depending on the type of agreement with and/or services provided to a client, we may have custody
of a client’s investment assets. In those instances where we have custody, clients receive quarterly account
statements from us and their independent custodians, and surprise examinations are conducted in
accordance with Rule 206(4)-2 of the Investment Advisers Act of 1940. Where we have custody, clients
should compare the values shown on our monthly and quarterly reports with the statements sent directly
from custodians, brokers, and investment managers.
ITEM 16 INVESTMENT DISCRETION
Clients may hire us to provide discretionary advisory services, in which case we would execute transactions
for a client without contacting the client prior to each transaction to obtain their permission.
Our discretionary authority includes the ability to do the following without contacting the client:
Determine the investment vehicle to buy or sell; and/or
Determine the amount of the investment vehicle to buy or sell.
Clients give us discretionary authority when they sign a discretionary agreement with our Firm, and may
limit this authority by giving us written instructions. Clients may also change/amend such limitations by
once again providing us with written instructions.
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ITEM 17 VOTING CLIENT SECURITIES
As a matter of Firm policy, we do not vote proxies on behalf of clients. Therefore, although Prime
Buchholz may provide investment advisory services relative to client investment assets, clients maintain
exclusive responsibility for: (i) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted; and (ii) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings, or other type of events pertaining to the client’s
investment assets. Clients are responsible for instructing each custodian of the assets to forward to the
client copies of all proxies and shareholder communications relating to the client’s investment assets.
We may provide clients with consulting assistance regarding proxy issues if they contact us with questions.
ITEM 18 FINANCIAL INFORMATION
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client more than
six months in advance of services rendered. Therefore, we are not required to include a financial
statement.
Advisory firms that maintain discretionary authority for client accounts are also required to disclose any
financial condition that is reasonably likely to impair their ability to meet their contractual obligations.
Prime Buchholz has no additional financial circumstances to report.
Prime Buchholz has not been the subject of a bankruptcy petition at any time since inception.
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