View Document Text
Item 1 Cover Page
Outwing Private Wealth Management
735 State Street, Suite 516
Santa Barbara, CA 93101
outwingwealth.com
March 24, 2025
This brochure provides information about the qualifications and business practices of
Outwing Private Wealth Management, CRD# 322444. If you have any questions about the
contents of this brochure, please contact us at (805) 880-9464. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority. Registration as a registered
investment advisor does not imply a certain level of skill or training.
Additional information about Outwing Private Wealth Management also is available on the
SEC’s website at www.adviserinfo.sec.gov.
Item 2 Material Changes
April 30, 2024 – Outwing Private Wealth Management is transitioning to SEC registration due to
the amount of its assets under management. Edits have been made throughout this brochure to
conform to SEC requirements.
The material changes discussed above are only those changes that have been made to this brochure
since the firm’s last annual update of the brochure. The date of the last annual update of the
brochure was March 21, 2024.
Outwing Wealth Management
Page ii
Item 3 Table of Contents
Brochure
Item 1 Cover Page ................................................................................................................................. i
Item 2 Material Changes ...................................................................................................................... ii
Item 3 Table of Contents ..................................................................................................................... iii
Item 4 Advisory Business .................................................................................................................... 4
Item 5 Fees and Compensation ............................................................................................................ 6
Item 6 Performance-Based Fees and Side-by-Side Management ........................................................ 8
Item 7 Types of Clients ........................................................................................................................ 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................. 9
Item 9 Disciplinary Information ......................................................................................................... 12
Item 10 Other Financial Industry Activities and Affiliations ............................................................ 12
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....... 13
Item 12 Brokerage Practices .............................................................................................................. 13
Item 13 Review of Accounts .............................................................................................................. 15
Item 14 Client Referrals and Other Compensation ............................................................................ 16
Item 15 Custody ................................................................................................................................. 16
Item 16 Investment Discretion ........................................................................................................... 16
Item 17 Voting Client Securities ........................................................................................................ 16
Item 18 Financial Information ............................................................................................................ 17
Outwing Wealth Management
Page iii
Item 4 Advisory Business
Outwing Private Wealth Management (“Outwing”) is an SEC registered investment advisor firm
that was organized in April 2020.
The principal owner of Outwing Private Wealth Management is Adam J. Coons, Managing
Member.
Advisory Services
Outwing Private Wealth Management’s (“Outwing” or “Advisor”) principal service is providing
fee-based investment advisory services and financial planning services. The Advisor practices
custom management of portfolios, on a discretionary basis, according to the client’s objectives.
The Advisor’s primary approach is to use a tactical allocation strategy aimed at reducing risk and
increasing performance. The Advisor may use exchange listed securities, corporate debt securities,
municipal securities, variable life insurance, variable annuities, mutual funds, United States
government securities, and options on securities to accomplish this objective. The Advisor
measures and selects mutual funds by using various criteria, such as the fund manager’s tenure,
and/or overall career performance. The Advisor may recommend, on occasion, redistributing
investment allocations to diversify the portfolio to reduce risk and increase performance. The
Advisor may recommend specific stocks to increase sector weighting and/or dividend potential.
The Advisor may recommend employing cash positions as a possible hedge against market
movement which may adversely affect the portfolio. The Advisor may recommend selling
positions for reasons that include, but are not limited to, harvesting capital gains or losses, business
or sector risk exposure to a specific security or class of securities, overvaluation or overweighting
of the position(s) in the portfolio, change in risk tolerance of client, or any risk deemed
unacceptable for the client’s risk tolerance.
Selection of Other Advisors
Outwing may recommend and refer clients to unaffiliated money managers or investment advisors
through Managed Account programs sponsored by a third-party provider. In these arrangements,
the client will then enter into a program and investment advisory agreement with the program
sponsor and sub-advisors. Outwing will assist and advise the client in establishing investment
objectives for the sub-advisors and continue to provide oversight of the client account and ongoing
monitoring of the activities of the sub-advisors. The sub-advisors will develop an investment
strategy to meet those objectives by identifying appropriate investments and monitoring such
investments. In consideration for such services, the program sponsor will charge a program fee
that includes the investment advisory fee of the sub-advisors, the administration of the program
and trading, clearance and settlement costs. The program sponsor will add Outwing's investment
advisory fee (described below in Item 5) and will deduct the overall fee from the client account
quarterly in advance based on the fair market value at the beginning of the quarter. The asset-
based program fee is tiered and varies depending on the size of the account, the asset class of the
underlying securities and the sub-advisor selected.
Outwing will ensure that all third party money managers recommended to clients will be either an
investment advisor registered with the SEC or applicable state securities regulators, or exempt
from such registrations. The client, prior to entering into an agreement with a third party money
Outwing Wealth Management
Page 4
manager selected by Outwing, will be provided with that manager’s Brochure. In addition,
Outwing and its client will agree in writing that the client’s account will be managed by that
selected third party money manager on a discretionary basis.
Financial Planning
In addition to investment supervisory services, Outwing may provide financial planning services
to some of its clients. The Advisor’s financial planning services may include recommendations
for portfolio customization based on the client’s investment objectives, goals and financial
situation, recommendations relating to investment strategies as well as tailored investment advice.
Financial planning may also include non-investment advice such as developing strategies to
achieve retirement or other financial goals, tax optimization strategies, cash flow and budgeting
analysis and recommendations, financing and financial education, estate planning, and asset
protection strategies.
Family Office Services
Outwing offers a full suite of Family Office services. Through a network of strategic alliances, in
addition to in-house staff, we are able to offer an array of resources and services that include but
are not limited to:
Advanced Planning
Administrative Services
Income & Tax Planning
• Day-to-day Family Needs
• Bookkeeping
• Bill Payment and Expense Management
• New Entity Formations (LLCs, FLPs,
C-Corps)
•
• Liability Management
• Risk Management & Asset Protection
• Education Planning
• Retirement Planning
• Estate Planning & Wealth Transfer
Coordination of Advisors
• Preparation of Financial Statements
• Document Storage and Management
• Tracking, Organization &
Investment Managers
Consolidation of Tax Documents
Comprehensive Financial Reporting
Insurance Agents
•
• Bankers
• Accountants
•
• Attorneys
• Real Estate Professionals
• Trustees (Individual or Corporate)
Insurance Advisory
• Consolidated Reporting on Family
Assets, Liabilities & Cash Flows
• Aggregation at all Levels: Family
Groups, Entities, Portfolios, Asset
Classes, Securities & Custodians
• Tailored Reports - Monthly, Quarterly
or Upon Request
• Tracking of Alternative Investments
• Private Client Portal
Private Banking
• Advice & Oversight
• Life
• Health
• Property & Casualty
• Excess Liability (Umbrella)
• Specialty Insurance
• Facilitation of Banking Services
• Checking Accounts & Credit Cards
• Mortgages
Outwing Wealth Management
Page 5
• Commercial and Small Business
• Succession Planning
Lending
Philanthropy Management
• Lines-of-credit
• Portfolio Collateral (Margin & Non-
Purpose Loans)
• Family & Individual Legacy Planning
• Charitable Giving Strategies
• Establishment & Management of
Real Estate Oversight
Private Foundations
• Coordination of Legal / Compliance /
Administration
Privacy & Security Management
• Consulting & Monitoring
• Transactional Advice
• Financing
• Appraisals
• Property Management Coordination
Fiduciary Services
• Personal Security Consulting
• Data Security & Confidentiality
• Cybersecurity Consulting
• Staff Background Checks
• Private Investigation Services
Lifestyle & Concierge Services
• Multiple Independent Trust Companies
• Trust & Estate Administration
• Custodial Services & Safekeeping
• Recordkeeping & Reporting
• Corporate Trustee Services
Family Governance & Education
• Governance Structures and Leadership
• Travel Planning
• Preferential Luxury Hotel Rates
• Exclusive Access to Vacation Homes
• Assistance with Unconventional
Roles
Purchases/Sales
• Development of Family’s Mission
Statement & Values
• Household Staffing & Payroll
• Private Aviation Consulting
• Fine Art Advisory
• Coordination of Family Meetings
• Ongoing Family Financial Education
Outwing will tailor its advisory services to its client’s individual needs based on meetings and
conversations with the client. If clients wish to impose certain restrictions on investing in certain
securities or types of securities, the Advisor will address those restrictions with the client to have
a clear understanding of the client’s requirements.
Outwing does not provide portfolio management services to wrap fee programs.
As of December 31, 2024, Outwing had $1,001,000 in discretionary and $299,225,000 in non-
discretionary client assets under management.
Item 5 Fees and Compensation
Asset Management Fees
Pursuant to an Investment Advisory contract signed by each client, the client will pay Outwing an
annual management fee that ranges from 0.40% to 1.30% depending on the type and complexity
of the investment management strategy employed as well as the size of the account or overall client
relationship. The fee is payable quarterly in advance, based on the value of portfolio assets of the
account managed by the Advisor as of the opening of business on the first business day of each
Outwing Wealth Management
Page 6
quarter. The management fee may be adjusted to account for significant contributions or
withdrawals made to the account during the quarter. New account fees will be prorated from the
inception of the account to the end of the first quarter.
These fees may be negotiated by Outwing at its sole discretion. The client will give written
authorization permitting the Advisor to be paid directly from their account held by the custodian.
The custodian will send a statement at least quarterly to the client. Where it is not practical to
deduct fees directly from client accounts, client will be sent an invoice at the beginning of each
quarter. The invoice is payable upon receipt.
Where Outwing utilizes a managed accounts platform to select third party money managers, the
platform fee will range from 0.15% to 0.70% annually (in addition to Outwing’s fee) depending
on the size of the account, the investment strategy and the third party money manager selected. In
no event will combined fees exceed 2.00% annually.
Fixed Fees
Outwing will charge a fixed fee for comprehensive financial planning and investment advisory
services of up to $5,000 per month depending on factors such as the complexity of the services
required and the overall size and nature of the client relationship. Fixed fees may be negotiated in
advance based at the discretion of the Advisor. Fixed fee-based clients are billed on a quarterly in
advance.
Family Office Services Fees
Outwing offers its services for a fixed annual fee ranging up to $360,000, or an annual percentage
of total assets advised upon, ranging from 0.10% to 0.40%. Fees are based on the nature,
complexity, and size of each relationship. Fees will be payable quarterly in advance. Fees may be
negotiable at the sole discretion of the Advisor. All securities held in accounts managed by
Outwing will be independently valued by the Custodian. Outwing will not have the authority or
responsibility to value portfolio securities.
All fees paid to Outwing for investment advisory services are separate and distinct from the
expenses charged by mutual funds to their shareholders and the product sponsor in the case of
variable insurance products. These fees and expenses are described in each fund’s or variable
product’s prospectus. These fees will generally include a management fee and other fund
expenses.
At no time will Outwing accept or maintain custody of a client’s funds or securities except for
authorized fee deduction. Client is responsible for all custodial and securities execution fees
charged by the custodian and executing broker-dealer. The Advisor’s fee is separate and distinct
from the custodian and execution fees.
Outwing’s management and fixed fees are payable in advance. Upon termination, any fees paid
in advance will be prorated to the date of termination and any unearned fees will be refunded to
client.
Outwing Wealth Management
Page 7
Where acting in the capacity of an insurance agent, investment advisor representatives (IARs) of
Outwing may effect insurance transactions for typical and customary compensation. This practice
presents a conflict of interest by creating an incentive to recommend investment products based
on the compensation received, rather than on a client’s needs. Clients of Outwing are not required
to utilize the IARs in their capacity as insurance agents for the purchase of investment products.
Outwing has established a Code of Ethics to address conflicts of interest. See the response to Item
11 below for more information on the Code of Ethics. A client may be able to invest in products
recommended by the firm directly, without the services of Outwing. In that case, the client would
not receive the services provided by Outwing which are designed, among other things, to assist
the client in determining which products or services are most appropriate to each client’s financial
condition and objectives. Commissions from the sale of insurance products do not represent 50%
or more of the revenues received by Outwing. Outwing does not charge advisory fees on client
assets invested in insurance products.
Item 6 Performance-Based Fees and Side-by-Side Management
Qualified clients, as defined by Rule 205-3 of the Investment Adviser’s Act, may enter into
advisory agreements where Outwing is entitled to a performance fee as part or all of its
compensation. Qualified clients must meet one or more of the following requirements:
i. Client is a natural person who, or a company that, immediately after entering into the
contract has at least $1,100,000 under the management of the Advisor;
ii. Client is a natural person who, or a company that, immediately prior to entering into the
contract, has a net worth (together, in the case of a natural person, with assets held jointly
with a spouse) of more than $2,200,000 at the time the contract is entered into (excluding
the equity in the Clients’ primary residence) reduced by any indebtedness that is secured
by the Client’s primary residence in excess of the estimate fair market value of the
residence;
iii. Client is a qualified purchaser as defined in section 2(a)(51)(A) of the Investment Company
Act of 1940 at the time the contract is entered into.
Suitability will be determined through due diligence inquiries determined to be appropriate in the
circumstances by Outwing. Outwing, at its sole discretion, may reject any client application where
the above financial standards are not met and/or where it reasonably believes the investor lacks the
necessary financial sophistication, who purport to not fully understand Outwing’s method of
compensation and the nature of its risks, or who are otherwise deemed to be unsuitable for such
an arrangement.
The firm may receive a performance fee in addition to the management fee based upon any gains
obtained in the client’s account for the calendar year. This fee will be based upon any gains in the
account which exceed a hurdle rate equal to 6.00% for the calendar year (prorated for accounts
opened during the calendar year). The performance fee will range up to 30% of any gains in the
account that exceed the hurdle rate as negotiated with the client. The performance fee will be
subject to a “high water mark” to ensure that the firm will not receive the performance fee unless,
and only to the extent that, there are cumulative gains in the client’s account during the calendar
year. The performance fee will be calculated at the end of the calendar year and deducted from
the client account concurrent with the first quarter management fee. For accounts terminated
Outwing Wealth Management
Page 8
before the end of the calendar year, Advisor will calculate the performance fee for the period from
the beginning of the year through the termination date and deduct the fee directly from the client
account.
There is an inherent conflict of interest when a firm charges performance-based fees to some
accounts and management fees based on a percentage of assets under management to other
accounts, in that an advisor is incented to favor the accounts from which it will earn higher
compensation. To mitigate this conflict, the firm provides its advisory services to all client
accounts, including those clients who are not charged a performance fee. These services include
evaluation of investor suitability and adhering to the investor risk profile when making investment
decisions, client communications and account reviews that are the same for all clients, and
availability by the firm and supervised persons to meet with clients as necessary. In addition, the
firm maintains trading policies and a Code of Ethics that are intended to deliver consistency, that
no one client is favored over another.
Another conflict of interest concerning accounts with performance-based fees is that the advisor
is incented to use higher risk investments than called for by the client risk profile. Such
investments may generate higher returns, which in turn would generate higher performance-based
fees for the advisor. Outwing has a fiduciary obligation to its clients to put the interest of their
clients first over and above the interest of the firm and its supervised persons. In addition, Outwing
attempts to further mitigate this conflict by maintaining suitability and employing trading policies
and procedures designed to assist the advisor in further meeting its fiduciary obligations to adhere
to the client’s agreed upon risk profile.
Item 7 Types of Clients
The Advisor will offer its services to individuals, pension and profit sharing plans, trusts, estates,
charitable organizations, corporations and other business entities.
The Advisor does not have any minimum requirements for opening or maintaining an account.
The Advisor requires that its clients that are subject to performance fees, be qualified clients by
investing either $1.1 million with Outwing or they have a net worth of at least $2.2 million
excluding the equity in their primary residence.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
The Advisor utilizes fundamental analysis techniques in implementing investment strategies for
clients.
Fundamental analysis of businesses involves analyzing its financial statements and health, its
management and competitive advantages and its competitors and markets. Fundamental analysis
is performed on historical and present data but with the goal of making financial forecasts. There
are several possible objectives; to conduct a company stock valuation and predict its probable price
evolution; to make a projection on its business performance; to evaluate its management and make
internal business decisions and to calculate its credit risk.
Outwing Wealth Management
Page 9
The investment techniques the Advisor will implement may include long-term purchases of
securities held at least for one year, short-term purchases for securities sold within a year and
option writing, including covered options and spreading strategies.
Clients need to be aware that investing in securities involves risk of loss that clients need to be
prepared to bear.
The methods of analysis and investment strategies followed by the Advisor are utilized across all
of the Advisors clients, as applicable. One method of analysis or investment strategy is not more
significant than the other as the Advisor is considering the client’s portfolio, risk tolerance, time
horizon and individual goals. However, the client should be aware that with any trading that occurs
in the client account, the client will incur transaction and administrative costs.
Investing includes the risk that the value of an investment can be negatively affected by factors
specifically related to the investment (e.g., capability of management, competition, new inventions
by other companies, lawsuits against the company, labor issues, patent expiration, etc.), or to
factors related to investing and the markets in general (e.g., the economy, wars, civil unrest or
terrorism around the world, concern about oil prices or unemployment, etc.).
Risks of fundamental analysis may include risks that market actions, natural disasters, government
actions, world political events or other events not directly related to the price or valuation of a
specific company’s fundamental analysis can adversely impact the stock price of a company
causing a portfolio containing that security to lose value. Risks may also include that the historical
data and projections on which the fundamental analysis is performed may not continue to be
relevant to the operations of a company going forward, or that management changes or the business
direction of management of the company may not permit the company to continue to produce
metrics that are consistent with the prior company data utilized in the fundamental analysis, which
may negatively affect the Advisor’s estimate of the valuation of the company.
All investments involve some degree of risk. In finance, risk refers to the degree of uncertainty
and/or potential financial loss inherent in an investment decision. In general, as investment risks
rise, investors seek higher returns to compensate themselves for taking such risks.
Every saving and investment product have different risks and returns. Differences include how
readily investors can get their money when they need it, how fast their money will grow, and how
safe their money will be. The primary risks faced by investors include:
Business Risk
With a stock, you are purchasing a piece of ownership in a company. With a bond, you are loaning
money to a company. Returns from both of these investments require that that the company stays
in business. If a company goes bankrupt and its assets are liquidated, common stockholders are
the last in line to share in the proceeds. If there are assets, the company’s bondholders will be paid
first, then holders of preferred stock. If you are a common stockholder, you get whatever is left,
which may be nothing.
Outwing Wealth Management
Page 10
The business risk in purchasing an annuity is that the financial strength of the insurance company
issuing the annuity may decline and not be able to pay out the annuity obligation.
Volatility Risk
Even when companies aren’t in danger of failing, their stock price may fluctuate up or
down. Large company stocks as a group, for example, have lost money on average about one out
of every three years. A stock’s price can be affected by factors inside the company, such as a
faulty product, or by events the company has no control over, such as political or market events.
Inflation Risk
Inflation is a general upward movement of prices. Inflation reduces purchasing power, which is a
risk for investors receiving a fixed rate of interest. The principal concern for individuals investing
in cash equivalents is that inflation will erode returns.
Interest Rate Risk
Interest rate changes can affect a bond’s value. If bonds are held to maturity the investor will
receive the face value, plus interest. If sold before maturity, the bond may be worth more or less
than the face value. Rising interest rates will make newly issued bonds more appealing to investors
because the newer bonds will have a higher rate of interest than older ones. To sell an older bond
with a lower interest rate, you might have to sell it at a discount.
Liquidity Risk
This refers to the risk that investors won’t find a market for their securities, potentially preventing
them from buying or selling when they want. This can be the case with the more complicated
investment products. It may also be the case with products that charge a penalty for early
withdrawal or liquidation such as a certificate of deposit (CD).
The Advisor does not primarily recommend a particular type of security. However, clients are
advised that many unexpected broad environmental factors can negatively impact the value of
portfolio securities causing the loss of some or all of the investment, including changes in interest
rates, political events, natural disasters, and acts of war or terrorism. Further, factors relevant to
specific securities may have negative effects on their value, such as competition or government
regulation. Also, the factors for which the company was selected for inclusion in a client portfolio
may change, for example, due to changes in management, new product introductions, or lawsuits.
Options are financial contracts that have values derived from underlying assets. Like stocks,
bonds, and ETFs, options carry no guarantees, and investors in options may lose the entire principal
invested or more. Using options on an underlying security creates risks that are different from
investing in that security, and unique skills may be required to use options strategies effectively.
Option prices tend to be much more volatile than their underlying securities due to leverage that
is fundamental to their design which can magnify the price changes in the option relative to the
underlying. Option sellers tend to bear significantly more risk than option buyers. While the
maximum loss of a purchased option is generally limited to the option’s price, a written (or sold)
option can incur losses in excess of the value of the option or collateral required. For example, a
short put option by itself can incur a loss equal to the strike price if the stock price goes to zero. A
short call option by itself can theoretically have unlimited losses if the underlying stock price
Outwing Wealth Management
Page 11
increases significantly past the strike price. The performance of an option strategy is influenced
by the selection of underlying securities, expiration dates and strike prices. Similar option
strategies using different underlying securities can have significantly different results. The success
or failure of option strategies to accomplish their objectives can be significantly impacted by
timing of market price movements relative to the expirations of long and short options held in the
portfolio. Additionally, similar option strategies with different strike price selections can have
significantly different results over time.
Item 9 Disciplinary Information
Neither Outwing nor its management persons have been subject to any criminal or civil actions,
administrative proceedings, or self-regulatory organization (SRO) proceedings.
Item 10 Other Financial Industry Activities and Affiliations
Neither Outwing nor any of its management persons are registered, or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer, or as a futures
commission merchant, commodity pool operator, a commodity trading advisor, or an associated
person of the foregoing entities.
Mr. Coons is licensed and registered as an insurance agent to sell life, accident and other lines of
insurance for various insurance companies. Therefore, he will be able to purchase insurance
products for any client in need of such services and will receive separate, yet typical compensation
in the form of commissions for the purchase of insurance products.
This activity creates a conflict of interest because of the receipt of additional compensation by Mr.
Coons. Clients are not obligated to use Outwing or Mr. Coons for insurance products services.
However, in such instances, there is no advisory fee associated with these insurance products, and
clients will be made aware of all commissions associated with the products prior to the
transactions.
Mr. Coons is also an Investment Advisor Representative for Axxcess Wealth Management, LLC,
an SEC registered Investment Advisor unaffiliated with Outwing. Clients of Outwing will not be
clients of Axxcess Wealth Management, LLC so there is no conflict of interest with Outwing
clients.
Outwing does not currently have any relationships or arrangements that are material to its advisory
business or clients with either a municipal securities dealer, or government securities dealer or
broker, investment company or other pooled investment vehicle (including a mutual fund, closed-
end investment company, unit investment trust, private investment company or “hedge fund” and
offshore fund), futures commission merchant, commodity pool operator, or commodity trading
advisor, banking or thrift institution, accountant or accounting firm, lawyer or law firm, insurance
company or agency, pension consultant, real estate broker or dealer or sponsor of syndicator of
limited partnerships.
Outwing Wealth Management
Page 12
Outwing does recommend or select other investment advisors for clients. For more specific detail
see the response to 4 above.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
Outwing is registered with the SEC and maintains a Code of Ethics pursuant to SEC Rule 204A-1
that sets forth the basic policies of ethical conduct for all managers, officers, and employees of the
adviser. In addition, the Code of Ethics governs personal trading by each employee of Outwing
deemed to be an Access Person and is intended to ensure that securities transactions effected by
Access Persons of Outwing are conducted in a manner that avoids any conflict of interest between
such persons and clients of the adviser or its affiliates. Outwing collects and maintains records of
securities holdings and securities transactions effected by Access Persons. These records are
reviewed to identify and resolve conflicts of interest. Outwing will provide a copy of the Code of
Ethics to any client or prospective client upon request.
Outwing does not recommend to clients, or buy or sell for client accounts, securities in which the
firm or a related person has a material financial interest.
Outwing and/or its investment advisor representatives may from time to time purchase or sell
products that they may recommend to clients. This practice creates conflicts of interest in that
personnel of Outwing can take advantage of the advance knowledge of firm securities trading and
trade their personal accounts ahead of the client trades or recommend trades in client accounts that
may affect the price of the securities owned by the Investment Advisor Representatives. To
mitigate these conflicts, Outwing has adopted a Code of Ethics as noted above. Outwing’s Code
of Ethics is available upon request. Finally, supervised persons of registered investment advisors
are fiduciaries by law and are required to put the client’s interest before those of the firm and
themselves.
Outwing requires that its investment advisor representatives follow its basic policies and ethical
standards as set forth in its Code of Ethics.
Investment Advisor Representatives of Outwing may trade for their own accounts securities that
are being traded for client accounts at or about the same time. To mitigate the conflict of interest
in such circumstances, Outwing’s policy is to require the trading of all relevant client accounts
prior to the trading of their own accounts, or to participate in an aggregated trade where all
participants are treated equally. The Chief Compliance Officer examines personal trading
activities of Outwing’s personnel to verify compliance with this policy.
Item 12 Brokerage Practices
If requested by the client, Outwing may suggest brokers or dealers to be used based on execution
and custodial services offered, cost, quality of service and industry reputation. Outwing will
consider factors such as commission price, speed and quality of execution, client management
tools, and convenience of access for both the Advisor and client in making its suggestion. Outwing
Outwing Wealth Management
Page 13
intends to recommend that our clients use Charles Schwab & Co., Inc., a registered broker-dealer,
member SIPC, as the qualified custodian.
Outwing may receive proprietary research services or other products as a result of recommending
a particular broker which may result in the client paying higher commissions than those obtainable
through other brokers. If Outwing does receive such products or services, it will follow procedures
which ensure compliance with Section 28(e) of the Securities Exchange Act of 1934 or applicable
state securities rules.
The firm seeks to obtain the most favorable net results for clients’ price, execution quality, services
and commissions. Although the firm seeks competitive commission rates, it may pay commissions
on behalf of clients which may be higher than those available from other brokers in order to receive
other services. The firm may enter into such transactions so long as it determines in good faith
that the amount of commission paid was reasonable in relation to the value of the brokerage and
research services provided by the broker. The services that may be considered in this
determination of reasonableness may include (1) advice, either directly or through publications or
writing, as to the value of securities, the advisability of investing in, purchasing or selling
securities, and the availability of securities or purchasers or sellers of securities; (2) analysis and
reports concerning issuers, industries, securities, economic factors and trends, portfolio strategy,
and the performance of accounts; or (3) effecting securities transactions and performing functions
incidental thereto. Such research furnished by broker-dealers may be used to service any or all of
Outwing’s clients and may be used in connection with accounts other than those that pay
commissions to the broker-dealers providing the research. In particular, third-party research
provided by broker-dealers may be used to benefit all of the firm’s clients. This creates a conflict
of interest in that the firm has an incentive to select or recommend a broker-dealer based on its
interest in receiving the research or other products or services, rather than on the clients’ interest
in receiving most favorable execution.
Benefits received may be used as soft dollars provided that:
• The service is primarily for the benefit of Outwing’s clients
• The commission rates are competitive with rates charged by comparable broker-dealers;
and
• Outwing does not guarantee a minimum amount of commissions to any broker-dealer.
Outwing does not receive client referrals from any broker-dealer or third party as a result of the
firm selecting or recommending that broker-dealer to clients.
Outwing recommends that all clients use a particular broker-dealer for execution and/or custodial
services. The broker-dealer is recommended based on criteria such as, but not limited to,
reasonableness of commissions charged to the client, tools and services made available to the client
and the Advisor, and convenience of access to the account trading and reporting. The client will
provide authority to Outwing to direct all transactions through that broker-dealer in the investment
advisory agreement.
As an investment advisory firm, Outwing has a fiduciary duty to seek best execution for client
transactions. While best execution is difficult to define and challenging to measure, there is some
Outwing Wealth Management
Page 14
consensus that it does not solely mean the achievement of the best price on a given transaction.
Rather, it appears to be a collective consideration of factors concerning the trade in question. Such
factors include the security being traded, the price of the trade, the speed of the execution, apparent
conditions in the market, and the specific needs of the client. Outwing’s primary objectives when
placing orders for the purchase and sale of securities for client accounts is to obtain the most
favorable net results taking into account such factors as 1) price, 2) size of order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the broker. Outwing may not necessarily pay
the lowest commission or commission equivalent as specific transactions may involve specialized
services on the part of the broker.
Outwing does not permit clients to direct brokerage.
Outwing may combine orders into block trades when more than one account is participating in the
trade. This blocking or bunching technique must be equitable and potentially advantageous for
each such account (e.g., for the purposes of reducing brokerage commissions or obtaining a more
favorable execution price). Block trading is performed when it is consistent with the duty to seek
best execution and is consistent with the terms of Outwing’s investment advisory agreements.
Equity trades are blocked based upon fairness to client, both in the participation of their account,
and in the allocation of orders for the accounts of more than one client. Allocations of all orders
are performed in a timely and efficient manner. All managed accounts participating in a block
execution receive the same execution price (average share price) for the securities purchased or
sold in a trading day. Any portion of an order that remains unfilled at the end of a given day will
be rewritten on the following day as a new order with a new daily average price to be determined
at the end of the following day. Due to the low liquidity of certain securities, broker availability
may be limited. Open orders are worked until they are completely filled, which may span the
course of several days. If an order is filled in its entirety, securities purchased in the aggregated
transaction will be allocated among the accounts participating in the trade in accordance with the
allocation statement. If an order is partially filled, the securities will be allocated pro rata based
on the allocation statement. Outwing may allocate trades in a different manner than indicated on
the allocation statement (non-pro rata) only if all managed accounts receive fair and equitable
treatment.
Item 13 Review of Accounts
Investment advisory client accounts are monitored on an ongoing basis, and no less than annually,
or when conditions would warrant a review based on market conditions or changes in client
circumstances. Triggering factors may include Outwing becoming aware of a change in client’s
investment objectives, a change in market conditions, change of employment, or a change in
recommended asset allocation weightings in the account that exceed a predefined guideline. Client
accounts (and/or financial plans) are reviewed by Adam J. Coons, Managing Member. The nature
of the review is to determine if the client account is still in line with the client’s stated objectives.
The client is encouraged to notify the Advisor and Investment Advisor Representative if changes
occur in his/her personal financial situation that might materially affect his/her investment plan.
Outwing Wealth Management
Page 15
The client will receive written statements no less than quarterly from the custodian. In addition,
the client will receive other supporting reports from mutual funds, asset managers, trust companies
or other custodians, insurance companies, broker-dealers and others who are involved with client
accounts. Outwing does not deliver separate client reports.
Item 14 Client Referrals and Other Compensation
Outwing is not compensated by anyone for providing investment advice or other advisory services
except as previously disclosed in this Brochure.
Outwing does not directly or indirectly compensate any person who is not a supervised person for
client referrals.
Item 15 Custody
Outwing does not have custody of client funds or securities, except for the withdrawal of advisory
fees directly from client accounts (please see Item 5 which describes the safeguards around direct
fee deduction). However, as noted in Item 13 above, clients will receive statements not less than
quarterly from the qualified custodian, and we encourage you to review those statements carefully.
Although Outwing does not provide clients with periodic reports or account statements, if we
decide to do so in the future we encourage you to compare the account statements you receive
from the qualified custodian with those received from us. Any discrepancies should be
immediately brought to the firm’s attention.
Item 16 Investment Discretion
Outwing offers its investment management services on a non-discretionary or discretionary basis.
For discretionary accounts, Outwing generally has discretion over the selection and amount of
securities to be bought or sold in client accounts without obtaining prior consent or approval from
the client for each transaction. However, these purchases or sales may be subject to specified
investment objectives, guidelines, or limitations previously set forth by the client and agreed to by
Outwing. With non-discretionary investment management, Outwing provides investment
recommendations but requires client approval before placing trades for the account.
Discretionary authority will only be provided upon full disclosure to the client. The granting of
such authority will be evidenced by the client’s execution of an Investment Advisory Agreement
containing all applicable limitations to such authority. All discretionary trades made by Outwing
will be in accordance with each client’s investment objectives and goals.
Item 17 Voting Client Securities
Outwing will not vote, nor advise clients how to vote, proxies for securities held in client accounts.
The client clearly keeps the authority and responsibility for the voting of these proxies. Also,
Outwing cannot give any advice or take any action with respect to the voting of these proxies. The
Outwing Wealth Management
Page 16
client and Outwing agree to this by contract. Clients will receive proxy solicitations from their
custodian and/or transfer agent.
Item 18 Financial Information
Outwing does not require or solicit prepayment of more than $500 in fees per client, six months
or more in advance, and is not required to file a balance sheet.
Outwing has discretionary authority over client accounts and is not aware of any financial
condition that will likely impair its ability to meet contractual commitments to clients. If Outwing
does become aware of any such financial condition, this brochure will be updated and clients will
be notified.
Outwing has never been subject to a bankruptcy petition.
Outwing Wealth Management
Page 17