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FORM ADV, PART 2A
Item 1: Cover Page
Marquette Associates, Inc.
180 N. LaSalle Street, Suite 3500
Chicago, IL 60601
(312) 527-5500
www.marquetteassociates.com
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Marquette
Associates, Inc. (“MAI”, “Marquette”). If you have any questions about the contents of this
brochure, please contact Linsey Schoemehl Payne at
(312) 527-5500 or at
lpayne@marquetteassociates.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
information about MAI
is also available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov. The searchable IARD/CRD number for this Adviser is 21572.
MAI is a Registered Investment Adviser. Registration with the United States Securities and
Exchange Commission or any state securities authority does not imply a certain level of skill or
training.
March 26, 2025
Item 2: Material Changes
This brochure dated March 26, 2025 contains the following material changes since the
filing of our Annual Amendment dated March 27, 2024:
▪
Item 4 updated to reflect: the amount of assets under advisement and
management.
▪
Item 5 updated to reflect: the flat fees range.
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Item 3: Table of Contents
Item 1: Cover Page ................................................................................................................................... 1
Item 2: Material Changes ......................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................... 6
Item 6: Performance-Based Fees .............................................................................................................. 7
Item 7: Types of Clients ............................................................................................................................ 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 9
Item 9: Disciplinary Information .............................................................................................................. 12
Item 10: Other Financial Industry Activities and Affiliations .................................................................. 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........... 14
Item 12: Brokerage Practices .................................................................................................................. 15
Item 13: Review of Accounts .................................................................................................................. 17
Item 14: Client Referrals and Other Compensation ............................................................................... 18
Item 15: Custody ..................................................................................................................................... 19
Item 16: Investment Discretion ............................................................................................................... 20
Item 17: Voting Client Securities ............................................................................................................ 21
Item 18: Financial Information ................................................................................................................ 22
Additional Information ............................................................................................................................ 22
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Item 4: Advisory Business
Marquette Associates, Inc. (“MAI”) is an investment adviser registered with the
Securities and Exchange Commission. MAI’s primary service is to provide investment
consulting services to institutions, individuals, families, family offices, registered
investment advisors, trusts, and charitable organizations or other business entities. The
firm was founded and began providing investment advice in 1986 under the same name.
MAI is headquartered at 180 N. LaSalle Street, Suite 3500, Chicago, IL 60601 and has
additional offices located in Baltimore, Maryland, St. Louis, Missouri, and Milwaukee,
Wisconsin. MAI has one wholly-owned subsidiary adviser: Peirce Park Group, Inc.
(“PPG”) located in West Chester, Pennsylvania. MAI is 100% employee owned; the firm
is owned by 24 partners. There are no individuals that own 25% or more of the firm, but
Brian Wrubel is the majority shareholder.
Investment Consulting Services
MAI offers both non-discretionary and discretionary investment consulting services,
although MAI provides primarily non-discretionary consulting services. These services
include:
Investment policy development and oversight
▪ Asset allocation modeling / asset-liability studies
▪ Manager search, selection, and oversight
▪ Performance reporting and attribution analysis
▪ Firm-conducted research and educational training for clients
▪
▪ Fee negotiation and cost advisement
▪ Custom benchmark development and peer comparison
▪ Review and selection of custodial bank
MAI provides customized services to its clients and no two investment programs are
alike. Our consultants take into consideration factors such as the client’s risk tolerance,
forecasted liability, and return expectations when making recommendations. Clients are
allowed to designate reasonable restrictions on their accounts.
In addition, MAI will provide fiduciary services which allows MAI to have the
discretionary authority to rebalance accounts and hire and fire third party managers.
Lastly, MAI may also work on special projects for prospective clients wherein MAI is
retained to provide certain, discrete consulting services.
MAI does not participate in wrap fee programs or accept soft dollar payments for its
services.
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QPAM Services/Consulting
In addition to MAI’s investment consulting business, MAI serves as a consultant to
various pension plans and as a Qualified Professional Asset Manager (“QPAM”) under
the Employee Retirement Income Act of 1974, as amended (“ERISA”) with regard to
various matters in which the services of a QPAM are required. This service may be
outsourced to a third-party. Such services include:
▪ Reviewing and advising on the client’s proposed real estate transactions
▪ Evaluating and advising on conflicts of interest in real estate related transactions
▪ Providing oversight of the development of real estate construction projects
▪ Conducting due diligence for potential real estate investments
▪ Providing analysis of various strategic decisions associated with
leases
investments, development, dispositions and evaluation of investment decisions
▪ Evaluating real estate investments which have been completed to determine
whether they meet various industry and fiduciary standards
▪ Overseeing the operations of two real estate properties
Investment Supervisory Services
MAI provides investment supervisory services in the direct management of client
portfolios to institutions, individuals, families, family offices, registered investment
advisors, trusts, and charitable organizations or other business entities on a discretionary
basis.
Prior to engaging MAI to provide any of the foregoing investment advisory services, the
client will be required to enter into one or more written agreements with MAI setting
forth the terms and conditions under which MAI shall render its services. Likewise, MAI
will use certain investment tools to determine the clients’ risk parameters, time horizon
and investment objectives. These include in person meetings, a risk profile, client
questionnaire and other documentation.
MAI’s clients are advised to properly notify MAI if there are ever any changes in their
financial situation or investment objectives or if they wish to impose any reasonable
restrictions upon MAI’s management services. In general, MAI does permit restrictions
upon the type of security or particular security that the client requests.
Assets Under Management and Assets under Advisement
As of December 31, 2024, Marquette had $25,691,999,273 in client assets under
management on a discretionary basis and $9,881,597,431 in client assets under
management on a non-discretionary basis and as of the same date, Marquette provided
traditional investment consulting services to $371,333,329,109 in client assets under
advisement.
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Item 5: Fees and Compensation
Investment Consulting and Management Fees
MAI charges fees in three separate ways: 1) as a flat fee, 2) as a percentage of assets
under advisement or management and 3) billed at an hourly rate. Fees are negotiable.
For most clients, MAI negotiates a flat fee for its provision of investment consulting
services, dependent upon the value of the client’s assets under management or
advisement, complexity of portfolio, travel required, number of meetings per year, and
various other relevant factors. Flat fees are billed quarterly in advance or in arrears
dependent upon the client’s choice. In that way, the annual agreed upon fee is billed
to the client in four separate installments. Flat fees may range from $0-1,300,000 per
year.
For some clients, MAI negotiates a fee based upon a percentage of the client’s assets
under advisement or management. This fee is based upon the same factors used to
determine the flat fee. MAI charges a client quarterly based upon the value of the
client’s assets under advisement or management as of the last day of the previous
quarter. Fees are billed in advance or in arrears dependent upon the client’s choice. Fee
percentages may range from .05% to .90% of assets under advisement or management
on an annual basis.
Lastly, MAI may charge fees based upon an hourly rate negotiated with the client. This
type of fee arrangement is typically used for ad hoc projects pertaining to consulting
services. These fees will be based upon a determination of the specific nature and
circumstances of the relationship between MAI and the client. These hourly charges are
billed upon the conclusion of the services and are payable within 30 days of completion
of the services.
Terminations and Refunds. Generally, a client agreement may be canceled at any time
and for any reason, by either party, upon at least 30 days’ written notice. However,
terms related to termination and refunds are negotiated on a case-by-case basis and
are contract specific. Upon termination, any paid but unearned fees will be promptly
refunded, and any unpaid fees will be due and payable.
Other Costs
Outside of the annual fee paid to MAI, clients may also incur additional charges from
investment service providers, such as investment manager fees, transaction costs, or
custodial fees. If a client invests in mutual funds with the selected manager it may incur
mutual fund ticket charges and other transaction charges. These fees are in addition to
the fees paid by the client to MAI. Please see Item 12: Brokerage Practices for more
information.
None of MAI’s supervised persons receives compensation for the sale of securities or
other investment products, nor by recommending managers for selection. MAI does not
offer any proprietary products for investment.
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Item 6: Performance-Based Fees
MAI does not charge or collect performance-based fees; therefore, this section is not
applicable.
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Item 7: Types of Clients
MAI provides services to institutions, individuals, families, family offices, registered
investment advisors, trusts, and charitable organizations or other business entities.
MAI does not have a minimum account size.
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Item 8: Methods of Analysis, Investment Strategies and Risk of
Loss
Methods of Analysis, Investment Strategies and Risk of Loss
MAI provides customized investment advice for each of our clients. Typically, we
evaluate an organization’s cash flow needs, spending policy, liquidity constraints, risk
tolerance, and operating results, as applicable, to help determine an overall strategic
plan.
Our asset allocation studies evaluate potential client portfolios under a variety of
macroeconomic environments, which directly impact the performance of asset classes.
The studies are built to analyze often overlooked – but critical – features of portfolio
construction, including liquidity, rebalancing, and net cash flow. We offer customized
reports and analytics to evaluate circumstances unique to each plan, such as spending
policies for endowments and funding ratios for pension funds. More generally, our asset
allocation studies offer a comprehensive and rigorous analysis that will formulate the
most effective portfolios to achieve client goals. Specifically, the following initiatives
are included in our asset allocation studies:
▪
Identify and quantify sources of risk, beyond the use of standard deviation as the
sole risk metric
▪ Establish a forward looking methodology that is not anchored by pre-determined
expected returns, standard deviations and correlations
▪ Recognize the illiquid nature of alternative asset classes, along with the liquidity
needs of each client
Incorporate the client’s return goals, liabilities, and cash flows
▪
▪ Allow for portfolio re-balancing to keep asset allocations within target ranges
▪ Allow for non-normal return patterns
▪ Reflect current economic conditions in the analysis
Our software is based on a Monte Carlo simulation of macroeconomic factors, which
are used to model monthly return outcomes of capital markets. The simulations are
created by a powerful economic scenario generator, which is the driving force behind
our asset allocation model. The economic scenario generator simulates the future
performance of the capital markets and macro-economy; the underlying models are
calibrated based on the long-term historical record, so that they will reproduce the kinds
of volatility and stress scenarios that have been observed over the 20th and 21st
centuries. The models are linked and correlated so that the behavior of different asset
classes and economic variables is consistent within each random scenario.
Portfolio performance over the course of the study reflects projected net cash flows–
using actual benefit payments and contributions / historical cash flows–as well as overall
portfolio composition, rebalancing rules, and beginning market value. When coupled
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with the simulated returns, these inputs provide the monthly market value of all asset
classes for each proposed portfolio and of the total fund. We also calculate average
annualized returns and standard deviations for each portfolio. These statistics allow us
to calculate risk adjusted returns that figure heavily into determining the recommended
portfolio.
Investing in securities involves risk of loss that clients should be prepared to bear. Below
is a description of several of the principal risks that client investment portfolios face.
Management Risks. While MAI manages client investment portfolios based on MAI’s
experience, research and proprietary methods, the value of client investment portfolios
will change daily based on the performance of the underlying securities in which they
are invested. Accordingly, client investment portfolios are subject to the risk that MAI
allocates client assets to asset classes that are adversely affected by unanticipated
market movements, and the risk that the managers MAI selects to invest the account
could underperform their relevant indexes.
Risks of Investments in Mutual Funds, ETFs and Other Investment Pools. MAI may
invest or recommend investing client portfolios in mutual funds, ETFs and other
investment pools (“pooled investment funds”). Investments in pooled investment funds
are often considered less risky than investing in individual securities because of their
diversified portfolios; however, these investments are still subject to risks associated
with the markets in which they invest. In addition, pooled investment funds’ success will
be related to the skills of their particular managers and their performance in managing
their funds. Pooled investment funds are also subject to risks due to regulatory
restrictions applicable to registered investment companies under the Investment
Company Act of 1940.
Equity Market Risks. MAI may invest or recommend investing portions of client assets
into the equity market using third party managers and/or pooled investment funds that
invest in the stock market. The value of equity securities will decline from time-to-time
due to daily fluctuation in the market. Stock prices change daily as a result of many
factors, including developments affecting the condition of both individual companies
and the market in general. General market decline in the stock prices for all companies
may cause stock values to decline over longer periods (e.g., bear markets), regardless
of an individual security’s long-term prospects.
Fixed Income Risks. MAI may invest or recommend investing portions of client assets
into the fixed income market using third party managers and/or pooled investment
funds that invest in bonds and notes. While investing in the fixed income market is
generally less volatile than investing in stock (equity) markets, fixed income investments
nevertheless are subject to risks. These risks include, without limitation, interest rate
risks (risks that changes in interest rates will devalue the investments), credit risks (risks
of default by borrowers), or maturity risk (risks that bonds or notes will change value
from the time of issuance to maturity).
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Foreign Securities Risks. MAI may invest or recommend investing portions of client
assets into the foreign securities market using third party managers and/or pooled
investment funds that invest internationally. While foreign investments are important to
the diversification of client investment portfolios, they carry risks that may be different
from U.S. investments. For example, foreign investments may not be subject to uniform
audit, financial reporting or disclosure standards, practices or requirements comparable
to those found in the U.S. Foreign investments are also subject to foreign withholding
taxes and the risk of adverse changes in investment or exchange control regulations.
Finally, foreign investments may involve currency risk, which is the risk that the value of
the foreign security will decrease due to changes in the relative value of the U.S. dollar
and the security’s underlying foreign currency.
Private Funds Risks. MAI may invest or recommend investing portions of client assets
into private funds. Private investment funds generally involve various risk factors,
including, but not limited to, potential for complete loss of principal, liquidity constraints
and lack of transparency, a complete discussion of which is set forth in each fund’s
offering documents, which will be provided to each client for review and consideration.
Unlike other liquid investments that a client may maintain, private investment funds do
not provide daily liquidity or pricing. Each prospective client investor will be required to
complete a subscription document, pursuant to which the client shall establish that
he/she is qualified for investment in the fund, and acknowledges and accepts the various
risk factors that are associated with such an investment.
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Item 9: Disciplinary Information
Neither MAI nor any of its owners has any material legal or disciplinary events to report.
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Item 10: Other Financial Industry Activities and Affiliations
MAI has one wholly-owned subsidiary: Peirce Park Group, Inc. (“PPG”), an SEC-
registered investment adviser based in West Chester, Pennsylvania. MAI may receive
fees and income from PPG from their consolidated operations as a wholly-owned
subsidiary of MAI.
Marquette has partnered with Operose Advisors, LLC, an investment adviser registered
with the SEC and organized as a Wisconsin limited liability company. The adviser is
principally owned by Nicholas C. Bauer through his interest in the Adviser’s holding
company, Beulah Holdings LLC (“Beulah Holdings”) of which Marquette is a minority
owner. As part of this partnership, Marquette participates in the Adviser’s Operating
Committee and provides economic analysis and investment research and shares the
construct of its discretionary portfolios.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
MAI has adopted a Code of Ethics (the “Code”) that sets forth the standards of conduct
expected of its employees and requires compliance with applicable securities laws. The
Code also addresses the issues of the confidentiality of and the safeguarding of client
information, the payment or receipt of gifts by MAI or its employees, and the
recordkeeping requirements for all of the above.
The Code establishes firm policies in the following areas:
▪ Standards of behavior regarding financial and vendor relationships, securities
trading, and use of confidential information
▪ Ethics Training Program requirement for all employees
▪ Gifts and business entertainment
▪ Personal trading (“insider trading”) policy regarding publicly traded companies
for whom we are contracted for investment consulting services as well as initial
public offerings and limited offerings
▪ Whistleblower protection
▪
Internal enforcement of and compliance with aforementioned policies
Current employees are required to sign the Code upon initial hire, attest to compliance
on a quarterly basis, and complete an annual Ethics Training Program organized by the
CCO, or his or her designee. From time to time, MAI or its personnel may recommend
that a client buy or sell securities or investment products an employee of MAI also owns.
Since MAI employees may invest in the same securities or related securities (e.g.,
warrants, options or futures) that MAI recommends to clients, employees may not
knowingly buy or sell securities or funds for their personal account in advance of the
establishment or addition to a position in said security by a client where the liquidity of
said security is such that a potential price advantage or trading profit could be realized
by the employee.
The firm will provide a copy of the Code to current and prospective clients upon request.
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Item 12: Brokerage Practices
Brokerage Practices Generally
Generally, MAI clients have independently procured a custodian; nonetheless, in some
instances MAI may institute a custodial search and recommendation for a client. In the
process of recommending a custodian, MAI will take into consideration a number of
different factors. These include:
▪ Execution of securities transactions
▪ Custody services
▪ Access to mutual funds and other investments generally available only to
institutional investors or individual investors with significantly higher minimum
initial investment requirements
▪ Administrative support
▪ Record-keeping and related services that are intended to support intermediaries
like MAI in conducting business and in serving the best interests of MAI clients
but that may also benefit MAI
The broker-dealers that MAI uses charge brokerage commissions and transaction fees
for effecting certain securities transactions on behalf of MAI clients. For example,
transaction fees and commissions may be charged for certain no-load mutual funds and
exchange traded funds. The broker-dealer platforms that MAI uses may enable the firm
to obtain many no-load mutual funds without transaction charges and other no-load
funds at nominal transaction charges. The commissions and transaction fees charged by
the broker-dealers may be higher or lower than those charged by other custodians and
broker-dealers.
1. Research and Soft Dollar Benefits
Investment managers and separate account managers may have soft-dollar
arrangements with broker-dealers. Those arrangements should be disclosed in their
Form ADV Part 2A. MAI does not maintain soft dollar arrangements or agreements
with any broker-dealer.
Large retail broker-dealers may also provide MAI with products and services that
assist the firm in managing and administering account(s). This includes software and
technology that:
▪ Provides access to client account data including trade confirmations and
account statements
▪ Facilitates trade execution
▪ Facilitates payment of our fees from client accounts
▪ Assists with back-office functions, recordkeeping, and client reporting
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2. Brokerage for Client Referrals
MAI does not receive or participate in any program whereby we receive client
referrals in exchange for using any particular broker-dealer.
3. Directed Brokerage
MAI does not accept directed brokerage arrangements from clients.
4. Trade Aggregation and Allocation
MAI generally executes transactions in open and closed-end mutual funds, exchange
traded funds, and other pooled investment vehicles that generally receive same end
of day pricing. However, the firm may aggregate trades if beneficial to the clients.
Separate account managers may aggregate and allocate MAI client investment
transactions with like transactions for their other clients. If these separate account
managers do aggregate and allocate some or all of their transactions in order to
seek “best execution”, that information, as well as information detailing other
specifics of their trade aggregation and allocation policies and under what
circumstances they may not aggregate and allocate trades, will be disclosed in their
Form ADV Part 2A.
5. Trade Errors
MAI corrects all MAI-initiated trade errors through its Trade Error Account. MAI shall
be responsible for any losses in the accounts.
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Item 13: Review of Accounts
Client accounts are subject to review by MAI’s consultants and research team on a
periodic basis.
In general, the lead consultant on the relationship reviews the client’s accounts on a
quarterly basis, as well as when clients are contemplating asset allocation and/or
investment manager changes. These reviews are complemented by proprietary
manager searches and asset allocation studies and overseen by our research team.
On a quarterly or monthly basis, MAI’s consultants prepare investment reports in hard
copy or electronic form based on the client’s preferences. Clients are urged to compare
the reports provided by MAI with those statements that derive from the client’s
custodian of record.
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Item 14: Client Referrals and Other Compensation
MAI does not directly or indirectly compensate any non-supervised persons or entities
for client referrals.
MAI receives monetary compensation from its partnership with Operose Advisors, LLC,
for services rendered, including, but not limited to, economic analysis, investment
research and the construction of its discretionary portfolios.
In addition, Marquette may receive items of value from vendors that it may recommend,
including manager sponsored outings or sporting events that its employees may attend.
Marquette has a Code of Ethics that puts restrictions on receiving gifts and
entertainment, including the requirement that a representative from the vendor be
present at the event. Overall, the value of these outings or events is de minimis in
relation to Marquette’s overall operations.
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Item 15: Custody
MAI maintains custody of certain client assets for the purpose of assisting in bill paying
and to facilitate the transfer of assets. MAI ensures that clients’ assets are held by
qualified custodians and that the custodian is sending to both the firm and the client
directly statements of the client accounts. In addition, MAI recommends that clients
review these statements and compare data with the reports prepared by MAI for
accuracy. Finally, MAI has a surprise verification audit conducted annually on those client
accounts over which it has a custody arrangement.
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Item 16: Investment Discretion
MAI offers a discretionary outsourced investment service option to its clients who want
to delegate decision-making authority for their investment program to MAI. In this
capacity, MAI may be responsible for asset allocation and rebalancing decisions, and
investment manager review and selection.
MAI’s discretionary committee meets on a weekly basis internally (or as market actions
warrant) to review its discretionary programs. All decisions are communicated to the
client on a timely basis, ensuring the client is always aware of what decisions have been
made and where their assets are currently invested. Monthly reporting supplements the
flow of information, helping to ensure the appropriate amount of transparency in the
investment process.
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Item 17: Voting Client Securities
It is the policy of MAI to not accept any authority to vote proxies on behalf of clients.
Clients retain the responsibility for receiving and voting proxies for any and all securities
maintained in their portfolios. Nevertheless, Marquette may, in limited circumstances,
accept authority to vote proxies in connection with certain investments. Accordingly,
MAI has adopted this policy to reflect its commitment in such circumstances to vote all
client proxies for which it exercises voting authority in a manner consistent with the best
interest of the client.
When exercising its authority, Marquette will generally vote proxies consistent with
management unless the proxy voting committee determines that voting with
management is not in the best interest of the underlying shareholder.
Clients may contact MAI to obtain information about proxies. A copy of MAI’s proxy
voting policy is available upon request.
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Item 18: Financial Information
MAI does not bill clients six months in advance and, as such, is not required to provide
a balance sheet to clients.
MAI has never been the subject of a bankruptcy petition at any time. Neither MAI nor
its owners have any financial circumstances to report. MAI is not aware of any financial
condition that is reasonably likely to impair its ability to meet contractual commitments
to its clients.
Additional Information
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