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Item 1 – Cover Page
Keystone Global Partners, LLC
2128 W 32nd Ave, Ste 200
Denver, CO 80211 USA
www.keystonegp.com
(646) 998-8141
contact@keystonegp.com
April 14, 2025
Form ADV Part 2A
This Brochure provides information about the qualifications and business practices of Keystone Global
Partners, LLC (“Keystone”). If you have any questions about the contents of this Brochure, please contact us
at (646) 998-8141. The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Keystone Global Partners, LLC is a registered investment adviser. Registration of an Investment Adviser does
not imply any level of skill or training.
Additional information about Keystone Global Partners, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2 – Material Changes
In the past, we have offered or delivered information about our qualifications and business practices to clients
on at least an annual basis. Pursuant to new SEC Rules, we will ensure that our clients receive a summary of
any materials changes to this and subsequent Brochures within 120 days of the close of our business’ fiscal
year and will further provide other ongoing disclosure information about material changes as necessary. We
will also provide our clients with a new Brochure as necessary based on changes or new information, at any
time, without charge.
The material changes in this brochure from the last annual updating amendment on 02/11/2025 of
Keystone Global Partners, LLC are described below. Material changes relate to Keystone Global Partners,
LLC’s policies, practices or conflicts of interest.
• The firm has updated its Assets Under Management (Item 4)
Our Brochure may be requested at any time by contacting Calvin Lo, Chief Compliance Officer, at (646) 998-
8141 or Calvin@keystonegp.com or by contacting the Compliance Department at contact@keystonegp.com.
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Item 3 – Table of Contents
Item 1 – Cover Page................................................................................................................................................... i
Item 2 – Material Changes ....................................................................................................................................... ii
Item 3 – Table of Contents ...................................................................................................................................... iii
Item 4 – Advisory Business ....................................................................................................................................... 1
Item 5 – Fees and Compensation ............................................................................................................................. 6
Item 6 – Types of Clients ......................................................................................................................................... 9
Item 7 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................................... 9
Item 8 – Disciplinary Information ........................................................................................................................... 14
Item 9 – Other Financial Industry Activities and Affiliations .................................................................................. 15
Item 10 – Code of Ethics ......................................................................................................................................... 15
Item 11 – Brokerage Practices ................................................................................................................................ 18
Item 12 – Review of Accounts ................................................................................................................................ 27
Item 13 – Client Referrals and Other Compensation ............................................................................................. 29
Item 14 – Custody .................................................................................................................................................. 29
Item 15 – Investment Discretion ............................................................................................................................ 30
Item 16 – Voting Client Securities .......................................................................................................................... 30
Item 17 – Financial Information ............................................................................................................................. 31
Brochure Supplement(s)
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Item 4 – Advisory Business
OVERVIEW OF FIRM
Keystone Global Partners, LLC, is a privately held and independent registered investment advisory firm. The
firm was established with a goal of serving as a trusted partner to our clients which include: affluent families
and individuals, trusts and estates, charitable organizations and private foundations, and business entities. We
offer independent, unbiased financial advice focused on our clients’ unique needs and priorities. Keystone is
dedicated to enhancing the financial lives and enriching the family legacies of our clients.
WEALTH AND INVESTMENT MANAGEMENT
Overview. We offer comprehensive wealth and investment management services. To the extent requested,
we may provide limited consultation services on matters that are generally ancillary to the wealth and
investment management process (See also “General Consulting” below for more information). For some
clients, this may include a formal financial plan (See also “Financial Planning” below for more information). For
families with substantial assets and complex financial lives, we also provide integrated services and advice on
matters that may not directly pertain to investments including educating multi-generational families (See also”
Family Office Services” below for more information).
Investment Planning. We help our clients outline their financial circumstances and investment objectives. This
allows us to help clients determine their risk tolerance and create an appropriate investment plan. When
providing investment advisory services, we consider our clients' personal situation, income and liquidity
needs, time horizon, legal and tax constraints, risk tolerance, inter-generational issues, and other special
needs. We help clients think through what financial goals are important to them and structure an investment
plan designed to achieve those goals.
Portfolio Construction. Portfolios are designed to take into consideration the client’s circumstances and risk
tolerance. The portfolios are structured to minimize investment risk while targeting a sufficient return to meet
client stated investment goals. We use an asset allocation model that incorporates client level goals and our
forward-looking view of various asset classes to determine the portfolio’s optimal investment composition.
Investment portfolios generally include multiple asset classes and investment styles. This increases
diversification attributes and reduces portfolio volatility. We perform research on the asset classes and
diligence on the specific securities to fulfill the desired mix of assets. Investment options we typically use
include: separate account managers, mutual funds, exchange-traded funds, exchange-traded notes, private
partnerships, separate investments in equities, bonds, cash-equivalents, and other instruments.
Portfolio Monitoring. We monitor client portfolios and, when necessary, we will recommend subsequent
modifications to a client’s asset allocation or to specific securities in accordance with the client’s investment
goals and objectives. Monitoring also includes regular due diligence on any investment managers we use in
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the portfolios. This due diligence is aimed to make sure managers continue to perform well and can cover
topics including: changes in the manager’s organization, continuity of portfolio management personnel,
investment outlook, inconsistencies in quantitative portfolio metrics, and various other aspects we deem to be
important (See also “Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss” below for more
information).
Restrictions. Our services are tailored to meet the different needs of our clients and clients may impose
guidelines or restrictions on investments in certain securities, types of securities, or any other desired
portfolio attributes. Such guidelines and restrictions must be provided in writing and may impact
performance.
Other. We may provide independent research and analysis on certain concentrated stock positions that exist
in some client portfolios. We may also provide clients periodic investment-related white papers, research
reports, and articles related to the investment process without charge. Our services are offered on both a
discretionary and non-discretionary basis (See also “Item 16 – Investment Discretion” below for more
information).
FINANCIAL PLANNING
Overview. We provide a variety of financial planning services to clients. These financial planning services are
offered on a comprehensive or a la carte (limited focus) basis. The financial planning advice will address any or
all of the following areas:
-
Investment Planning
- Real Estate Analysis
- Mortgage/Debt Analysis
Insurance Analysis
-
Estate Planning
-
Sale of Business
-
- Personal Exit Advisory
- Defining Goals and Priorities
Tax and Cash Flow Planning
-
-
Liquidity Management
- Retirement Planning
-
Education Planning
- Compensation Planning
- Charitable Planning
- Risk Management
In this regard, we may prepare financial plans and analyses as well as financial statements reflecting net
worth, cash flow, and income tax projections. We will collaborate with our client's outside advisors such as
accountants and attorneys if necessary. We use analytical models to determine the probability of success of a
financial plan. This may include the likelihood of accomplishing a client’s desired objectives and goals based on
their financial resources.
Information Gathering. We gather required information through in-depth personal interviews. This
information may include a client's current financial assets, sources of income, liabilities, future goals, and
attitudes towards risk. We will request the standard information relevant to the financial planning process but
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solely rely on the client for providing us with accurate documents and informing us of any unique
circumstances or situations. We carefully review these clients supplied documents, including our proprietary
questionnaire which is completed by the client, and we will create a financial plan to review with the client.
Upon client request, we offer to coordinate with the client’s accountants and attorneys to obtain the
necessary information.
The Plan. Working off this comprehensive set of information, we may prepare a detailed financial plan which
documents the client’s situation and identifies areas of concern. Our written financial plans usually include
specific actions or general recommendations for a course of activity to be taken by the clients. This plan may
also include a financial model with projections on how the client’s current financial resources and anticipated
sources of income will support future expenses and goals.
Our recommendations are designed to educate and allow a client to coordinate financial affairs, manage cash
flow, prudently reduce income and transfer taxes, and attempt to improve overall net worth more efficiently.
Some recommendations can be, for example, to create or revise wills or trusts, obtain or revise insurance
coverage, start or alter retirement savings, or establish education or charitable giving programs. We may also
highlight opportunities to better manage future estate taxes.
We may make recommendations that the clients begin or revise investment programs. We can analyze
investment assets and holdings, both individually and in total, and offer insights as to what could be improved.
Insights to a client’s current situation might include a lack of diversification, too much invested in a risky or
expensive asset, or abnormally high fees. Where appropriate, our recommendations may be determined
primarily from tax, cash flow, and estate planning perspective rather than on the risk and return properties of
the specific security. As examples, we may make recommendations with respect to the purchase or sale of
specific securities or assets as appropriate to address tax or estate planning objectives. We may compare the
consequences of selling a security in the market versus gifting a security to charity. We may analyze the
purchase or sale of employer securities as part of the development of an employee client stock-option
exercise program.
Implementation. Should a client choose to implement the recommendations contained in the plan, we
suggest that the client work closely with his/her attorney, accountant, insurance agent, and/or stockbroker.
The decision to implement any recommendation of the financial plan is entirely at the discretion of the client.
At the client’s request, we may assist and coordinate the implementation of certain recommendations of the
plan. In this process we may review the plan with the client’s existing advisors or make recommendations with
respect to products and services offered by third-party service providers. If needed or requested by the client,
we may also refer clients to accountants, attorneys or other specialists, as necessary. However, the client has
no obligation to engage these third-party service providers and the decision to do so rest exclusively with the
client.
We generally recommend clients to revisit and update this plan with us on a regular basis. The plan is intended
to be a living, breathing document that incorporates any life changes that happens with time.
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FAMILY OFFICE SERVICES
Overview. For families with substantial wealth, our services aim to provide a more sophisticated and efficient
method to manage a family’s wealth. We provide a dedicated business infrastructure and act as a quarterback
helping to manage and coordinate a team of in-house and outsourced experts to support the various financial
and non-financial needs of a family.
We may help families select and appoint professional advisors who will provide advice to multiple generations.
Beyond building the correct team, families may face a full range of human resource issues— from ensuring that
professionals perform at a high level to retaining the best-in-class talent. We work towards ensuring the
continued high performance and accountability of the team of advisors.
Families may engage us for investment management services as described in the “Wealth and Investment
Management” section above. Investment strategies may be determined by family goals and objectives. We
help protect family wealth by investing prudently with proper diversification and through the education of
family members. We educate future generations to be responsible stewards of wealth and make informed
critical decisions.
Services. All families are different, and we create a fully customized relationship for our family office clients.
We work with third-party service providers on certain services listed below. A relationship will typically
encompass a subset of the following services we offer:
Tax Minimization
Trusts, state tax, and QSBS (section 1202) strategies
Charitable vehicles, education savings, tax-advantaged vehicles
Option exercise strategies
Investment Management
Asset allocation / risk management
Alternative program buildout and maintenance
Tax-aware investing and asset location optimization
Concentrated stock management and share-selling strategies
Advanced Financial Planning
Cashflow, budgeting, scenario analysis, and real-time balance sheet maintenance
Financial decision modeling
Estate and legacy planning strategy
Career decisions and comp package optimization
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Quarterbacking
Quarterbacking our clients’ financial lives and coordination with clients’ other advisors
Access to our vetted network of specialists (accountants, attorneys, etc.)
Protection
Property & Casualty and Life Insurance review, advice, and implementation
Best practice in risk reduction
Access to Liquidity
Mortgage strategy and coordination
Investment lines of credit, margin, and other specialty types of lending
Personal Exit Advisory
Financial planning & strategy coordination
Estate planning strategies & coordination
Best practice advisory
MISCELLANEOUS
We may introduce clients to other investment and non-investment related service providers/professionals,
such as accountants, attorneys, insurance providers, etc. The client is under no obligation to engage the
services of any such introduced professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any introduction or recommendation from us.
Although we may have experience with these service providers, we are not responsible for the services
provided by these services providers and/or professionals. We are not responsible for any losses caused by
the actions of any third party recommended by us, including but not limited to any accounting or legal
professional services. We cannot offer tax advice or replace the services provided by licensed CPAs or
attorneys. We advise the client to contact individual tax consultants or legal advisors for additional
information. We do not offer wrap fee services.
Keystone was established in 2010 with two principal owners, Calvin Lo and Peyton Carr.
As of March 2025, Keystone manages:
Regulatory Discretionary Assets Under Management
Regulatory Non-Discretionary Assets Under Management
Total
$ 343,098,562
$ 102,505,096
$ 445,603,658
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Item 5 – Fees and Compensation
WEALTH AND INVESTMENT MANAGEMENT
Clients can engage us to provide investment advisory services on a fee-only basis. Our annual investment
advisory fee shall generally be based on a Management Fee depending upon the investment strategy and
client. The Management Fee Schedule is provided below but we may adjust the annual fee based upon various
objective and subjective factors, such as the scope of the advisory service to be provided, complexity of the
engagement, types of investments, and other related factors. Related client accounts may be aggregated for
purposes of calculating fees. Some of our existing clients may be grandfathered in under previous fee
structures. The management fee will generally be assessed quarterly, payable in arrears, and is subject to
change under special circumstances as we deem appropriate.
Management Fee. The management fee is a percentage (%) of the market value of the assets placed under
Keystone’s management (between 0.4% and 1.00%).
Fee Schedule: Client Account Size Annual Management Fee
Under $5 million
$5 million to $20 million
$20 million to $50 million
Above $50 million
1.00%
0.80%
0.60%
0.40%
Management fees shall be based on the average daily balance of the market value of assets placed under
Keystone’s management. Accounts initiated or terminated during a calendar quarter will be charged a
prorated fee. Fees are negotiable and will be adjusted based on the complexity of the portfolio and level of
other financial planning and services delivered.
PERSONAL EXIT ADVISORY SERVICES
Clients can engage us to provide Personal Exit Advisory services for a flat fee of $15,000. The flat fee is based
on a projection of time and expense associated with working with the client for the project period and value-
added. This can include gathering data, developing the written plan, reviewing the plan with appropriate
advisors, discussing the plan with the client, implementing, and continuing to review, monitor and update the
client’s affairs for as long as needed by the client’s circumstance. We cover up to $5,000 in legal fees during
the estate planning process.
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FAMILY OFFICE SERVICES
Our family office services fee structure is based on a percentage of net worth, assets under management,. The
fee structure is dependent on the scope of the services provided, complexity of the relationship, and value
added for the client. The specific manner in which family office services fees are charged by us is established
in the advisory agreement with our clients.
Generally, quarterly retainer fees are negotiated on a case-by-case basis based on the estimated volume and
complexity of ongoing work and the expected amount of time our staff will spend on the work being
performed. Retainers are billed quarterly in advance and typically range from $5,000 to $50,000 but can be
greater than this for more complex family office engagements.
OTHER
Fees may vary for clients. We, in our sole discretion, may waive the minimum and/or charge a lesser fee based
on numerous factors (i.e. expected future earning capacity, expected future additional assets, dollar amount of
assets to be managed, composition and complexity of the client’s portfolio, expertise, and staff time required to
service the account, related accounts, negotiations with client, the potential value added to the client for the
services to be provided, or other factors). We charge fees based on standard fee schedules that we believe to
be competitive. However, fees are negotiable and may vary from the above fee schedules depending on
specific client circumstances. Some clients’ fee schedules or account minimums may differ from the above
schedules and stated minimums as a result of negotiations, grandfathered relationships, and/or historical fee
schedules.
Fund expenses and trail fees. Clients whose assets are invested in shares of funds or with separate account
money managers will pay both a direct fee to us and an indirect management fee to the underlying fund or
separate account money manager. Unlike many of our competitors, neither we nor any of our Access Persons
(See also “Item 12 – Code of Ethics” below for more information) receive any fees, commissions, or
compensation from sponsors related to the sale or purchase of securities or other investment products. This
includes commonly accepted industry practices of asset-based sales charges, service fees, and distribution or
service (“trail”) fees from the sale of mutual funds. We believe this removes a large conflict of interest so that
we can perform in the best interest of the client. We prioritize creating an environment of independence to
offer clients objective and conflict-free advice.
Other related fees. In addition to our investment management fees, clients bear other expenses that may be
charged by third parties. Clients may incur certain charges imposed by custodians, broker-dealers, third-party
investment managers, and other third parties, such as fees charged by managers, brokerage commissions,
trading costs, transaction fees, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other related costs and expenses on brokerage accounts and securities
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transactions. Mutual funds and exchange traded funds also charge internal management fees, which are
disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of and in addition to our
fee. Clients should review all fees charged by us and our affiliates, custodians, broker-dealers, and others to
fully understand the total amount of fees to be paid. See also “Item 12 – Brokerage Practices" below for more
information.
Other related fees. In addition to our investment management fees, clients bear other expenses that may be
charged by third parties. Clients may incur certain charges imposed by custodians, broker-dealers, third-party
investment managers, and other third parties, such as fees charged by managers, brokerage commissions,
trading costs, transaction fees, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other related costs and expenses on brokerage accounts and securities
transactions. Mutual funds and exchange-traded funds also charge internal management fees, which are
disclosed in a fund’s prospectus. Such charges, fees, and commissions are exclusive of and in addition to our
fee. Clients should review all fees charged by us and our affiliates, custodians, broker-dealers, and others to
fully understand the total amount of fees to be paid. See also “Item 12 – Brokerage Practices" below for more
information.
Pass through fees. In certain circumstances, we have agreed to include certain third-party fees for various
investment or financial-related services as part of our fee billing process for the convenience of the client. Fees
incurred by other professional advisors (legal, accounting, etc.) on behalf of services requested by the client
will be passed through to the client when requested.
Out-of-Pocket Expenses. In addition to fees, clients may be responsible for certain out-of-pocket expenses for
reasonable and direct costs incurred by us on the client’s behalf. These out-of-pocket expenses may include
out-of-the-ordinary costs and expenses incurred by us in connection with travel, meetings, copying, long-
distance telephone calls, facsimile charges, messenger, express delivery services, and special research items.
We will provide our clients with an invoice containing a detailed description of such expenses when
appropriate. Any other unforeseen expenses may be billed to the client with appropriate written or verbal
notifications.
Termination. The advisory agreement between us and the client will continue in effect until terminated by
either party with a written notice in accordance with the terms of the agreement. The client is responsible for
payment for services rendered until the termination of the advisory agreement. Upon termination of the
advisory relationship, a refund to the client or balance due from the client will be determined based upon the
terms and conditions of the agreement. Upon termination of any account, any earned, unpaid fees will be due
and payable. The client can cancel the advisory agreement without penalty within the first five days after the
signing of the agreement.
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BILLING
The specific manner in which we charge fees is established in a client’s advisory agreement with us. We will
generally bill our fees on a quarterly basis in arrears unless otherwise noted. Both our advisory agreement and
the custodian’s clearing agreement may authorize the custodian to debit the client account for the amount of
our advisory fee and to directly remit that management fee to us in compliance with regulatory procedures. If
we bill the client directly, payment is due upon receipt of our invoice.
We do not independently value the securities associated with client accounts, the value of which determines
our fees. Nonetheless, certain investments in the private funds advised by us require analysis and judgment on
our part to determine their value using third-party information as the basis for such valuation. The periodic
financial and performance information provided by the managers themselves will be used as the basis for
performance reporting and fee billing where our clients pay an asset-based fee, as is generally the case. For
public securities, the prices provided to us by custodians and/or third-party pricing services are used for
reporting performance and for calculating our fees. While we make every effort to obtain account balances
directly from custodians, for reporting purposes we may request that our clients provide us with duplicate
copies of account statements.
Item 6 – Types of Clients
We provide investment advisory and financial planning services primarily to the following types of clients:
1. Individuals including corporate executives, business owners, other affluent individuals
2. Trusts, estates, family partnerships, limited partnerships
3. Foundations, charitable organizations, endowments
4. Corporations, limited liability companies, and/or other business types
5. Other U.S. and international institutions
We generally require a $1,000,000 aggregate asset minimum for investment advisory services, however, we
may make exceptions based on each client’s particular circumstances as we deem appropriate.
Item 7 – Methods of Analysis, Investment Strategies, and Risk of Loss
Overview. Investing in securities involves risk of loss that clients should be prepared to bear. We help clients
construct diversified investment portfolios which can include a wide range of asset classes and investment
styles. Our asset allocation advice is based on our analysis of long-term asset class performance, our
fundamental assessment of the current and future investment environment, and customized to the client’s
specific objectives, risk tolerance, and constraints.
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When we begin our work together, we first quantify our clients’ financial goals to ensure we have a mutual
understanding of what they would like to accomplish with their investments. We then suggest an investment
plan personalized to their needs and their ability to endure market changes. We broadly follow five major
steps in our investment management process:
1. We research and analyze the fundamental investment environment to develop near-term and long-
term outlooks on the risks and returns of individual asset classes
2. We evaluate client financial circumstances and investment objectives
3. We then structure a portfolio with an optimized asset allocation to best achieve client objectives taking
into account the client’s financial circumstances and our fundamental views on the investment
environment
4. We then perform due diligence on how best to get exposure to the asset classes. This includes
assessing where it is most appropriate to use active or passive strategies and identifying top
investment managers in each asset class as appropriate
5. We regularly monitor portfolio performance and continue diligence on fund managers and securities
that we invest in. We modify portfolio asset allocations when risks/opportunities are present in the
markets or as client circumstances warrant changes
The Keystone Investment Committee (“KIC”) is responsible for overseeing and implementing various aspects
of our investment management process and client investment portfolios. The IC meets regularly and
periodically on an as needed basis. The IC is responsible for, among other things:
1.
2.
3.
4.
Maintaining Keystone’s overall investment philosophy
Maintaining a high-caliber investment process
Analyzing and interpreting changing economic trends
Incorporating changes in our fundamental view to client portfolios
Fundamental Research. We believe that incorporating global investments will best position portfolios for the
benefits of diversification and growth over the long term. We conduct extensive fundamental research on the
global capital markets as part of our investment management process. This research is the basis for our
expectations for returns and risks to various asset classes which we then incorporate into building client
investment portfolios. A large factor in portfolio allocations is attributed to our long-term investment risk and
return views for various types of various asset classes including:
1.
2.
3.
4.
5.
6.
Domestic and Foreign Public Equities
Fixed Income
Private Equity and Venture Capital
Real Estate
Alternative Investment Strategies
Commodities
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We develop and regularly update our fundamental market views by using both internal research and external
research from third-party experts and consultants, including financial services firms, governmental entities,
academics, and non-governmental institutions. Our research may include historic, current, and anticipated:
economic, sector (e.g., energy or technology), industry, company, financial market, investment analysis and
forecasts.
Regardless, perhaps the largest material risk for clients would be forecasting errors in our expectations for
different long-term asset class performances. In the event our expectations are significantly different than
actual long-term experiences, a client could be substantially disadvantaged as these estimates help to guide
our portfolio construction recommendations.
As part of our research and investment management process, we use several sources of information which
may include: public sources such as newspapers, internet news aggregation sites, Bloomberg, company press
releases, annual reports, and corporate rating services; and private sources such as economic, financial and
market data from various third-parties. We believe these resources to be reliable, but we generally do not
seek to independently confirm the accuracy of such information.
Portfolio Construction. Client portfolios are managed in accordance with each client’s investment objectives
and financial goals, taking into consideration risk tolerance, time horizon, liquidity and cash flow needs, tax
issues, restrictions/constraints, and other relevant factors. We also use quantitative metrics to optimize
portfolio allocations such as historical returns, expected returns, standard deviation, correlation, and risk
budgeting. Our portfolio construction methodology involves the allocation of client assets among different
asset classes with varying levels of risk and return which we expect to react differently to the business cycle
and the economy, both in the US and internationally. This increases diversification benefits and lowers the
expected volatility of a portfolio.
Beyond quantitative factors, we also take into consideration the general investment and economic outlook
and seek to identify and diversify the various risk factors the portfolio may be exposed to. We aim to structure
portfolios to have the lowest possible overall risk to attain a desired level of expected return. In some other
cases, we may aim to structure the portfolio to have the highest possible return given a desired level of risk.
At times, we may use derivatives for hedging and trying to protect against a decline in the value of our clients’
investments. Derivatives are not used in all client portfolios; they are only recommended to and utilized by
clients whose circumstances are appropriate for such types of investments.
Our client portfolios are generally diversified across a variety of asset classes and can include third-party
managed (or indexed) investments in mutual funds, exchange traded funds, hedge funds, limited partnerships,
private equity, venture capital, and other alternative investments. Underlying investments may include but
not limited to, equity securities, fixed income securities, commodity futures, options, and other securities
consistent with a client’s overall investment strategy and risk tolerance. Investments are viewed generally as
Domestic and International Equity, Core Fixed Income, Municipal Fixed Income, and Alternative Investments.
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We may recommend changes to portfolio allocations, in an attempt to take advantage of conditions in the
current economic environment, while being sensitive to transaction costs and taxes. Our investment
recommendations may be implemented in client portfolios at different times dependent on each client’s
circumstance.
We use third-party applications which assist us in the comparison of investment performance of mutual funds,
exchange traded funds, privately managed funds, individual securities, and standard market benchmarks.
These applications also facilitate asset allocation by computing the risk and return characteristics of portfolios
of securities or indexes, given our assumptions about the risk and return of those portfolio elements. Although
we review the quality of these services, we cannot guarantee the calculations are performed correctly.
Manager Due Diligence. Once asset allocation is set, our due diligence process is used to select and evaluate
investment managers and funds that we deem to be best qualified to meet asset class exposure targets. The
KIC may select third-party investment managers such as separate accounts, mutual funds, private investment
funds, and limited partnerships to fulfill the asset allocation strategy.
Although the performance of third-party investment managers cannot be guaranteed, we perform due
diligence to ensure these investment managers continue to have organizational stability, high quality
personnel, focus, portfolio compositions within our expectations, and do not drift from their mandate. The
KIC researches and reviews a broad range of information that may include a manager’s Form ADVs, monthly
and long-term historical investment performance records, marketing literature, interviews with the
investment managers and key personnel, review of investment process, personnel turnover and experience,
operational issues, narratives on the manager’s investment process, biographies on portfolio managers,
errors and omissions insurance, litigation, and organization’s financial condition. Periodically, the KIC
conducts follow-up due diligence reviews on investment managers, including some or all of the above-
mentioned factors.
We retain discretion to determine the level of due diligence appropriate for each manager and/or product. It
is important to note that not all managers or products used by us are or were evaluated under the current due
diligence process or any formalized due diligence process.
Although our due diligence process is thorough, there are general business and operational risks associated
with firms that manage money on our client’s behalf that could lead to unexpected and unfavorable
developments including but not limited to: significant asset growth, unethical or unlawful behavior by the
manager, staff turnover which disrupts the investment decision-making process at the manager, and/or a
change in control of the manager including sale or dissolution. Other materials risks include returns being
significantly different than a corresponding benchmark as well as the risk of underperforming the benchmark
in any time period and currency risk.
In addition, certain client investment accounts are subject to the methods of analysis described in the offering
documents of the underlying funds in which such clients are invested. The managers of such funds will have
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their own investment practices and those independent investment practices will be described in each
manager’s Form ADV or other offering documents such as Private Placement Memorandums. Specific
securities analysis methods are determined by the managers of the recommended mutual funds and private
investment funds. Please see the offering documents of such funds for further information. In addition to
information directly requested from managers, we will use published databases of mutual funds and
investment manager performance or various other third-party databases as the primary quantitative source
for screening potential funds and investment managers against the search criteria established by the KIC.
We rely on a variety of third-party financial applications to perform numerous financial calculations related to
investment manager evaluations, and although we review the quality of these services, we do not
independently audit or verify the performance figures or other information reported by the funds or managers
that appear in these databases, and we cannot guarantee the calculations are performed correctly.
Portfolio Monitoring. We regularly update our fundamental views of the economy and investment
environment. As our views change, we incorporate the updates into client portfolio allocations. These changes
may be short-term underweight or overweight to various asset classes and may be designed to capitalize on
current economic conditions over a shorter time period. We also regularly review and monitor the
investments and investment managers chosen for our clients to ensure they are meeting our performance
objectives and quality standards as mentioned above.
We meet with clients to review life needs and financial goals to ensure the portfolio continues to address
current objectives. We periodically rebalance or recommend rebalancing our clients’ portfolios to bring the
client’s portfolio back to the targeted asset allocation and realign the portfolios risk and return characteristics.
This is necessary because, over time, the distribution of a portfolio may become out of alignment with
investment goals. Some investments will grow faster than others and rebalancing can at times translate to
selling assets that have appreciated and are more expensive and then buying assets that have declined and
are cheaper.
Risks. Investing in stocks, bonds, and other types of investments inherently involves a certain level of risk. No
matter how well designed a portfolio, it contains the potential for losing value that clients should be prepared
to bear. All investments are speculative, entail substantial risks, and can lose value. Past performance is no
guarantee of future performance. Certain asset classes and/or specific securities which we choose may have
poor returns for an extended period. Market risks are inherent in all securities to varying degrees; therefore,
no assurance can be given that investment objectives will be realized.
The progress of the capital markets is unpredictable, and our analysis is not able to predict future investment
returns. A focus on long-term returns could cause us to ignore or be less concerned with near-term economic
or market events. Investing also involves, and is not limited to, the following types of risk: Equity Risk, Market
Risk, Fixed Income Risks, Market Liquidity Risks, Small Capitalization Companies Risk, Large Company Risk,
Non-U.S. Investments, Extraordinary Events, Increased Regulations, Potential Concentration, Short Sales,
Leverage and Derivatives.
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The investment managers we choose may underperform their benchmarks, resulting in a worse return than
investing in a single index fund or a portfolio of index funds. While we attempt to keep taxes low, using
investment managers may incur higher taxes than an index fund also contributing to the likelihood the
investment managers may underperform their benchmarks.
Private investment funds (including, but not limited to, U.S. or offshore unit investment trusts, open-end and
closed-end mutual funds and hedge funds, private equity funds, venture capital funds, advisory accounts, real
estate investment trusts, ETFs, or other private alternative or other investment funds) and third party money
managers generally may involve various risk factors and liquidity constraints, a complete discussion of which is
set forth in each fund’s offering documents, which will be provided for review and consideration upon
request. Private investment vehicles may pursue investment strategies which are not completely transparent
to investors. Investing in private investment funds is intended for experienced and sophisticated investors only
who are willing to bear the high economic risks of the investment. Clients should carefully review and consider
potential risks before investing in private funds. Certain of these risks may include loss of all or a substantial
portion of the investment due to leveraging, short-selling, other speculative practices, volatility of returns,
restrictions on transferring interests in the fund, a potential lack of diversification, higher fees than mutual
funds, lack of information regarding valuations and pricing, advisor risk, or a lack of liquidity because of
redemption terms and conditions and that there may not be a secondary market for the fund. Private
investment funds can be long-term investments, difficult to value, and often employ leverage. Clients will be
required to complete a subscription agreement with the private investment fund itself, pursuant to which it
will be established that they are qualified for investment in the fund, and acknowledge and accept the various
risk factors that are associated with such an investment. These private investment funds and managers will
charge their own management and other fees, so that if we invest in them, the client will bear additional fees
and expenses. Some private investment funds have capital calls where if a client defaults on will have
consequences.
Prior to implementation of any recommendation, it is important for clients to review materials which are
delivered to them, such as agreements, investment prospectuses, offering memorandums, applications,
subscription agreements, etc., and to contact their other professional advisors, such as a tax preparer or
attorney, if necessary.
Item 8 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material a client’s evaluation of us or the integrity of our management. Neither we as a
firm nor any of our Investment Adviser Representatives have been subject to any disciplinary action as of the
date of this brochure.
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Item 9 – Other Financial Industry Activities and Affiliations
Insurance Agent or Broker. Some of our principals/investment adviser representatives may have insurance
company affiliations and as licensed insurance agents, they may recommend to advisory clients a variety of
insurance products. They may offer insurance products to clients for which they may receive compensation.
While we endeavor at all times to put the interest of the clients first as part of our fiduciary duty, clients
should be aware that the receipt of additional compensation itself creates a conflict of interest and may affect
the judgment of these individuals when making recommendations. These individuals may spend as much as
5% of their time on all of these related activities.
National Futures Association. We have filed a notice of exemption from the National Futures Association to
occasionally place commodity and futures trades on behalf of clients. We have no other information
applicable to this Item.
Item 10 – Code of Ethics
Overview. We have adopted a Code of Ethics (“COE”) for all Keystone “Access Persons”, as defined
immediately below. Our COE enforces a high standard of business conduct and fiduciary duty to act in our
clients’ best interests. We have adopted procedures to ensure compliance with the provisions of the COE,
including annual acknowledgements and affirmations of compliance and upon amendment. The COE includes
provisions relating to the confidentiality of client information, a prohibition on insider trading, restrictions on
the acceptance of significant gifts and the reporting of certain gifts and business entertainment items, and
personal securities trading procedures, among other things.
Access Persons. We use the term “Access Persons” herein as the categories of our employees and related
individuals who fall within the term "Access Person" and “'Supervised Persons” under the Advisers Act's
Rules. The Advisers Act Rules defines "Access Person" to mean any supervised person of an investment
advisor who (1) has access to nonpublic information regarding any advisory clients' purchase or sale of
securities, or (2) is involved in making securities recommendations to advisory clients in advisory accounts, or
who has access to such recommendations that are nonpublic. Further, the Advisers Act Rules defines
"Supervised Person" to mean any partner, officer, director (or other person occupying a similar status or
performing similar functions), or employee of an investment advisor, or other person who provides
investment advice on behalf of the investment advisor and is subject to the supervision and control of the
investment advisor.
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Main Points. Some of the main points of our COE include that employees:
• Act with integrity, competence, diligence, respect, and in an ethical manner with the public, clients,
prospective clients, employers, employees, colleagues in the investment profession, and other participants
in the global capital markets;
• Place the integrity of the investment profession, the interests of clients, and the interests of the firm above
one’s own personal interests;
• Adhere to the fundamental standard that you should not take inappropriate advantage of your position;
• Avoid any actual or potential conflict of interest where possible and disclose where conflicts of interest exist;
• Conduct all personal securities transactions in a manner consistent with this policy;
• Promote the right of the client to select and choose any broker-dealer he/she/it wishes to utilize;
• Emphasize the unrestricted right of the client to decline to implement or modify any advice rendered;
• Use reasonable care and exercise independent professional judgment when conducting investment analysis,
making investment recommendations, taking investment actions, and engaging in other professional activities;
• Practice and encourage others to practice in a professional and ethical manner that will reflect credit on
oneself and the profession;
• Promote the integrity of, and uphold the rules governing, capital markets;
• Maintain and improve one’s professional competence and strive to maintain and improve the competence of
other investment professionals;
• Comply with applicable provisions of the federal securities laws.
The COE also details guidelines on specific topics, some of which include the following:
Principal or Agency Cross Securities Transactions. It is our policy that the firm will not affect any Principal or
Agency Cross Securities Transactions for client accounts. Principal Transactions are generally defined as
transactions where an adviser, acting as principal for its own account or the account of an affiliated broker-
dealer, buys from or sells any security to any advisory client. An Agency Cross Transaction is defined as a
transaction where a person acts as an investment adviser in relation to a transaction in which the investment
adviser, or any person controlled by or under common control with the investment adviser, acts as broker for
both the advisory client and for another person on the other side of the transaction. We will not cross trades
of publicly traded securities between client accounts.
Restrictions on Employee Personal Securities Transactions. Subject to satisfying our COE and applicable laws,
Access Persons are permitted to trade for their own accounts in securities which are recommended to and/or
purchased for our client accounts. To address the potential conflicts of interest that arise with the personal
trading of our employees, the COE requires that a client’s interest prevail. It is our policy that clients’
transactions will always have priority over the transaction of an employee of Keystone.
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We anticipate that, in appropriate circumstances, consistent with clients’ investment objectives, we will cause
accounts over which we have management authority to effect and will recommend to investment advisory
clients or prospective clients, the purchase or sale of securities in which we, our affiliates and/or clients,
directly or indirectly, have a position of interest. Subject to satisfying the COE and applicable laws, officers,
directors and employees of Keystone and our affiliates may trade for their own accounts in securities which
are recommended to and/or purchased for our clients. The COE is designed to assure that the personal
securities transactions, activities and interests of the employees of Keystone will not interfere with (i) making
decisions in the best interest of advisory clients and (ii) implementing such decisions while, at the same time,
allowing employees to invest for their own accounts. If it is appropriate to buy or sell a security at the same
time for both a client and an Access Person, combined orders (“block trades”) may be placed and if any order
is not filled at the same price, prices obtained may be allocated among accounts on an average basis. Partially
filled orders will be allocated on a pro rata basis according to each portfolio’s desired exposure to the traded
security unless transaction costs or other reasons warrant a different allocation. Placing block trades is not
required. There may be times when the sale or purchase of a security for an Access Person may precede, occur
at the same time, or follow the sale or purchase of a security for a client, subject to the overriding principle
that the interests of clients must come before the interests of Keystone or its Access Persons. In addition, the
COE restricts trading ahead of client trading activity in the same security if the trading will notably affect the
price of the security. Nonetheless, because the COE in some circumstances would permit employees to invest
in the same securities as clients, there is a possibility that employees might benefit from market activity by a
client in a security held by an employee.
Employee trading is regularly monitored under the COE using regular reviews of security holdings and
transactions under the COE to reasonably prevent conflicts of interest between us and our clients. Our COE
requires employees to: 1) pre-clear certain personal securities transactions (which can include initial public
offerings and private placements), 2) report personal securities transactions on at least a quarterly basis, and
3) provide the firm with a detailed summary of certain holdings and securities accounts (both initially upon
commencement of employment and annually thereafter) over which such employees have a direct or indirect
beneficial interest. Under the COE certain classes of securities have been designated as exempt transactions,
based upon a determination that transactions in these would not materially interfere with the best interest of
our clients.
Insider Trading Policy. We may, from time to time, come into possession of material nonpublic and other
confidential information which, if disclosed, might affect an investor’s decision to buy, sell, or hold a security.
Under applicable law, we may be prohibited from improperly disclosing or using such information for our
personal benefit or for the benefit of any other person, regardless if such other person is a client. In
accordance with Advisers Act Section 204A, the COE provides that no officer, director, or employee of
Keystone may trade in a security, either personally or on behalf of clients, while in possession of material,
nonpublic information regarding securities of a corporation that are publicly traded; nor may any officer,
director, or employee communicate material, nonpublic information to others in violation of the law.
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Indirect Financial Interests. We may include certain exchange-traded funds or mutual funds in our
recommended investments in which clients of ours may have an indirect financial interest. This includes but is
not limited to funds where the issuer also employs clients of ours or a fund where a client is a member of the
fund board of trustees. We apply the same rigorous approach to the due diligence and analysis of such
securities as we would to any other investment recommendations.
Gifts. In the normal course of business, we and our officers, managers and employees may provide or receive
gifts and gratuities to various individuals or entities such as clients, vendors, consultants, and service
providers. These gifts, gratuities and contributions are not premised upon any specific client referrals or any
expectation of any other type of benefit to us. We have adopted detailed procedures requiring preapproval
and recordkeeping of gifts and gratuities.
Any employee who fails to observe the aforementioned policies risks serious consequences, ranging from
reprimand to dismissal, including personal liability. Further, all employees are expected to report all COE
violations to the Chief Compliance Officer.
A complete copy of our COE is available to any client or prospective client upon request by contacting the
Compliance Department at contact@keystonegp.com.
Item 11 – Brokerage Practices
The Custodian and Brokers We Use. We do not maintain custody of client assets that we manage and on
which we advise, although we may be deemed to have custody of client assets if we are given authority to
withdraw assets from a client’s account (See also “Item 15 – Custody” below for more information). Client
assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We do
not have the authority to determine, without obtaining specific client consent, the broker-dealer to be used.
In the event that the client requests that we recommend a broker-dealer/custodian for execution and/or
custodial services, we generally suggest clients use one of the following custodian/broker-dealers: Charles
Schwab and Co., Inc., (Schwab); TD Ameritrade, Inc (TD); Bessemer Trust (BT); Stifel, Nicolaus & Company, Inc.
(SNC); Morgan Stanley (MS); and Interactive Brokers LLC, (IB), collectively referred to below as
“Recommended Custodian(s).” We have established dedicated technical and electronic interfaces with these
Recommended Custodians which mitigates some of the expenses arising from trading activities and custody
account administration.
We are independently owned and operated and are not affiliated with any custodian. Prior to engaging us to
provide investment management services, the client will be required to enter into a formal advisory
agreement with us setting forth the terms and conditions under which we shall manage the client's assets, and
a separate custodial/clearing agreement directly with each designated broker-dealer/custodian. The custodian
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will hold client assets in a brokerage account and buy and sell securities when we or a client instruct them to.
While we may suggest that our clients use one of the previously mentioned custodians/broker-dealers, the
client will ultimately decide whether to do so and will open an account by entering into an account agreement
directly with the custodian/broker-dealer. We do not open the account for clients, although we may assist
clients in doing so. Even though the account is maintained at a particular custodian, we may still use other
broker-dealers to execute trades for that account as described below (See also “Brokerage and Custody Costs”
below for more information).
How We Select Brokers/Custodians. We seek to recommend a custodian/broker-dealer who will hold client
assets and execute transactions on terms that are, overall, most advantageous when compared to other
available providers and their services. This is commonly known as “Best Execution.” In seeking Best Execution,
the determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of broker-dealer services. As a matter of best
practice, we consider a wide range of factors, including but not limited to:
• Capability to facilitate transfers and payments to
• Combination of transaction execution services
and asset custody services (generally without a
separate fee for custody)
and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products such
as stocks, bonds, mutual funds, exchange-
traded funds, etc.
• Capability to execute, clear, and settle trades (buy
and sell securities for client accounts) including
block trading functions, trade error resolution,
and access to institutional trading
• Availability of investment research and tools that
assist us in making investment decisions
• Information technology and client access
• Competitiveness of the price of those services
(commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the
prices
capabilities
• Quality of services, professionalism, integrity, and
• Reputation, financial strength, and stability
• Historical relationship with us and our other
reliability
clients
• Availability of other products and services that
benefit clients or us, as discussed below
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Although we will seek competitive rates, we may not necessarily obtain the lowest possible commission rates
for client account transactions because we consider all of the above factors in our selection of Recommended
Custodians. Although the commissions paid by our clients shall comply with our duty to obtain Best Execution,
a client may pay a commission that is higher than another qualified broker-dealer might charge to affect the
same transaction where we determine, in good faith, that the commission is reasonable in relation to the
value of the brokerage and research services received. Neither we, nor any of our Access Persons receive any
portion of the brokerage commissions or transactions fees charged to clients. Our annual Best Execution
review considers many factors as noted above and seeks to ensure the best overall arrangement for the cost
of broker-dealer’s services and trade execution over many trades and over time for the majority of our clients.
We place the interests of our clients first and, as a result, are committed to the practice of Best Execution. To
verify continuing compliance with the Best Execution duty, we periodically and systematically evaluate the
execution performance of custodians executing our clients’ transactions. We have adopted a Best Execution
policy that defines Best Execution as it relates to the firm’s business practices.
Brokerage and Custody Costs –
Commission Rates. Commission rates paid are determined by the broker-dealer and we do not receive any
compensation from commissions paid. The brokerage commissions or transaction fees charged by the
designated broker-dealer/custodian are exclusive of, and in addition to, our investment management fee.
We have no duty or obligation to seek in advance competitive bidding for the most favorable commission rate
applicable to any particular portfolio transactions or to select any broker-dealer on the basis of its purported
or posted commission rate. Although we generally seek competitive commission rates, we will not necessarily
pay the lowest commission or commission equivalent. Recommended broker-dealers may charge commission
rates in excess of the amounts another broker-dealer would have charged for effecting transactions when we
have determined in good faith that the broker-dealer’s commission rates generally are reasonable in relation
to the value of the brokerage and/or research provided by the broker-dealer.
For our clients’ accounts maintained by Recommended Custodians, the Recommended Custodians generally
do not charge the client separately for custody services but is compensated by charging commissions or other
fees on trades that it executes or that settle into the client’s account (i.e. transaction fees are charged for
certain no-load mutual funds, commissions are charged for individual equity and fixed income securities
transactions). As an option for some accounts, the Recommended Custodian may charge the client a
percentage of the dollar amount of assets in the account in lieu of commissions. When negotiating fees on
behalf of our clients, Recommended Custodians take into consideration the entire Keystone relationship and
not individual clients. Commission rates and asset-based fees applicable to our client accounts at
Recommended Custodians were negotiated collectively on behalf of our clients which should result in
generally lower negotiated fees than the fees given to separate unaffiliated accounts in the same scenario.
This is reviewed no less than annually as part of our review of custodians and broker-dealer services. In
addition to commissions and asset-based fees, our Recommended Custodians may charge a flat dollar amount
as a “prime broker” or “trade away” fee for each trade that we execute using a different broker-dealer but
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where the securities bought or the funds from the securities sold are deposited (settled) into client accounts
at the Recommended Custodian. These fees are in addition to the commissions or other fees a client would
pay the executing broker-dealer. Because of this, in order to minimize client trading costs, we have the
custodian where the client’s account is held execute most of the trades for the account. We have determined
that generally by having the custodian where the accounts are held execute most of the trades is consistent
with our duty to seek Best Execution (See also “How We Select Brokers/Custodians” above for more
information).
In addition to our investment management fee, brokerage commissions and/or transaction fees, the client will
also incur, relative to all separately managed accounts, mutual fund, and exchange traded fund purchases,
charges imposed at the fund level (e.g. management fees and other fund expenses).
Although not a material consideration when determining whether to recommend that a client utilize the
services of a particular broker-dealer/custodian, we may receive from some custodians without cost, and/or at
a discount, support services and/or products, some of which assist us to better monitor and service client
accounts maintained at such institutions. Our clients do not pay more for investment transactions effected
and/or assets maintained at Recommended Custodians as result of this arrangement. There is no
corresponding commitment made by us to Recommended Custodians or any other any entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or other investment
products related to the above arrangement. The following is a more detailed description of support services
we receive from some or all of our Recommended Custodians:
Services That Benefit Our Clients. Our Recommended Custodian’s institutional brokerage services include
access to a broad range of investment products, execution of securities transactions, and custody of client
assets. The investment products available through the Recommended Custodians include some to which we
might not otherwise have access or that would require a significantly higher minimum initial investment by
our clients. The services described in this paragraph generally benefit our clients and their accounts.
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Services That May Not Directly Benefit Our Clients. Our Recommended Custodians also make available to us
certain support services and/or products that benefit us but may not directly benefit our clients or their
accounts. These products and services assist us in managing and administering client accounts. They include
investment research, both the Recommended Custodian’s own and that of third parties. We may use this
research to service all or a substantial number of our clients’ accounts, including accounts not maintained at a
Recommended Custodian or the particular custodian with the research. In addition to investment research,
our Recommended Custodians may:
• Provide us with software and other
• Provide pricing information and other
market data
technology that provide access to client
account data
• Facilitate payment of our fees from our
• Provide us with access to client account
clients’ accounts
• Assist with back-office functions,
recordkeeping, and client reporting
data (such as duplicate trade confirmations
and account statements)
• Facilitate trade execution and
allocate aggregated trade orders
for multiple client accounts
Services That Generally Benefit Only Us. Our Recommended Custodians also offer other services intended to
assist us manage and further develop our business enterprise. These services include:
• Marketing support
• Access to employee benefits providers,
• Discounted and/or gratis attendance at
conferences, meetings, and other
educational and/or social events
• Compliance and/or practice management-
human capital consultants, and insurance
providers
related publications
• Discounted or gratis consulting services on
technology, compliance, legal, and business
needs
• Computer hardware and/or software
and/or other products used by us in
furtherance of our investment advisory
business operations
• Publications and conferences on practice
management and business succession
The Recommended Custodian may provide some of these services itself. In other cases, it will arrange for
third-party vendors to provide the services to us. Custodians may also discount or waive fees for some of
these services or pay all or a part of a third party’s fees. Custodians may also provide us with other benefits,
such as occasional business entertainment of our personnel, and may make occasional contributions to
charitable organizations with which we, our employees, our clients and/or their families have a relationship.
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Charles Schwab & Co - Products and Services Available to Us from Schwab. Schwab Advisor Services™ is
Schwab’s business department that serves independent investment advisory firms like us. They provide us and
our clients with access to its institutional brokerage—trading, custody, reporting, and related services—many
of which are not typically available to Schwab retail customers. Through Schwab Advisor Services, Schwab
provides us and our clients, both those enrolled in the Program and our clients not enrolled in the Program,
with access to its institutional brokerage services – trading, custody, reporting and related services – many of
which are not typically available to Schwab retail customers. Schwab also makes available various support
services. Some of those services help us manage or administer our clients’ accounts while others help us
manage and grow our business. Schwab’s support services described below are generally available on an
unsolicited basis and at no charge to us. The availability to us of Schwab’s products and services is not based
on us giving particular investment advice, such as buying particular securities for our clients. Here is a more
detailed description of Schwab’s support services:
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Schwab
include some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit the
client and the client’s account.
Schwab also makes available to us other products and services that benefit us but may not directly benefit the
client or its account. These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab’s own and that of third parties. We may use this
research to service all or some substantial number of our clients’ accounts, including accounts not maintained
at Schwab. In addition to investment research, Schwab also makes available software and other technology
that:
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of our fees from our clients’ accounts; and
• provide access to client account data (such as duplicate trade confirmations and account statements);
•
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping and client reporting.
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab may also discount or waive its fees for some of these services or pay all or a
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part of a third party’s fees. Schwab may also provide us with other benefits such as occasional business
entertainment of our personnel.
This is a potential conflict of interest. We believe, however, that our selection of Schwab as custodian and
broker is in the best interests of our clients. It is primarily supported by the scope, quality and price of
Schwab’s services and not Schwab’s services that benefit only us. We have adopted policies and procedures
designed to ensure that our use of Schwab’s services is appropriate for each of our clients.
The availability of services from Schwab benefits us because we do not have to produce or purchase them. We
don’t have to pay for these services, and they are not contingent upon us committing any specific amount of
business to Schwab in trading commissions or assets in custody.
Soft Dollars. We trade with our Recommended Custodians on an execution only basis. We do not have any
formal or informal arrangements or commitments to utilize research, research-related products and other
services obtained from broker-dealers or third parties, on a soft dollar commission basis.
In the event of any change in the firm’s policy regarding the use of soft dollars, such change must be approved
by management and any soft dollar arrangements would only be allowed after appropriate reviews and
approvals, disclosures, meeting regulatory requirements, and maintaining proper records documenting such
arrangement.
Portions or all of a client account may be managed by third-party managers. Such managers may have soft-
dollar arrangements and “soft dollar” policies unrelated to us. Please see the Form ADV of such managers for
further information.
Valuation. We will value securities in client accounts that are listed on a national securities exchange or on
NASDAQ at the last quoted sales price on the principal market where the securities are traded. We receive this
information from custodians and/or independent third-party pricing services.
The value of alternative investments, some of which are held in private investment partnerships, will be based
on the last reported market value of our clients’ alternative investments, as provided by the manager of the
alternative investment, plus a sum equal to the amount of contributions to the alternative investment less
distributions, as calculated from the date of the last reported market value of such investment. However, if
the manager of the alternative investment has never provided the client with a market value of the alternative
investment, then the fee for the alternative investment shall be determined on the last day of the calendar
quarter and based on the total amount of client contributions to the alternative investment less distributions
over the life of the investment. Other securities or investments in client accounts will be valued in a manner
determined in good faith by us to reflect fair market value, or cost where appropriate. We generally do not
perform security valuations ourselves; instead we rely on third parties to provide this data.
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Securities held in the private investment partnerships discussed above are valued based on information
received from the underlying third-party managers, however, they are subject to more testing by us as to the
reasonableness of the valuation methods used by such managers. The private investment partnerships may
hold direct or “co-investments” in companies or other such ventures for which we are not provided a
valuation of the partnership’s interest by an independent third party. In such cases, we determine the
valuation based on the best information available to us from independent sources and using our own analysis
to determine a fair market value at which to carry the investment on the partnership’s books. We extend our
best efforts to gather all information determined relevant by our valuation team in determining the value of
the direct or “co-investments”, and such valuations are reviewed by the KIC for approval. As with all
investments, there is no guarantee that the fair value determined by us will in fact be realized upon
disposition or maturity of the investment, however it is our good faith determination that it represents what
an independent third party might pay for such an investment given all the facts and circumstances known to
us at the valuation date.
Trade Errors. From time-to-time, but rarely, we may make an error in submitting a trade order on our client’s
behalf. When we are at fault, we may reverse the trade or place a correcting trade with the broker-dealer
which has custody of the account in which the error occurred. We attempt to minimize trade errors by
promptly performing electronic reconciliation procedures with order tickets and intended orders, and by
reviewing past trade errors to understand whether internal control breakdowns, if any, caused the errors.
Trading errors will be corrected at no cost to our clients.
Broker-dealers are not permitted to assume responsibility for trade error losses caused by us. Nor may there
be any reciprocal arrangements with respect to the trade in question or any subsequent trade to encourage
the broker-dealer to assume responsibility for such losses. We will reimburse accounts for losses resulting
from trade errors but will not credit accounts for market losses unrelated to our error, or an error resulting in
market gains. The gains and losses are reconciled by the custodian within our trade error settlement accounts.
If we must reimburse a client for a trade error costing more than $5,000, prior to disbursing funds or crediting
fees, we will obtain the client’s written approval of the proposed resolution.
Directed Brokerage. The client may direct us to use a particular broker-dealer (subject to our right to decline
or terminate the engagement) to execute some or all transactions for the client's account. Such client
instructions must be provided in writing. In such event, the client will negotiate terms and arrangements for
the account with that broker-dealer. We will not seek better execution services or prices from other broker-
dealers or be able to aggregate the client's transactions for execution through other broker-dealers with
orders for other accounts managed by us.
In directing the use of a particular broker- dealer, clients may be unable to participate in aggregated orders
and will be precluded from receiving the benefits, if any, of an aggregation which other clients may receive.
We will generally execute aggregated orders for “non-directed” clients (those who use Recommended
Custodians) before we execute orders for clients that direct brokerage. Trades for a client that has directed
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uses of a particular broker-dealer may be placed at the end of aggregated trading activity for a particular
security. Accordingly, directed transactions may be subject to price movements, particularly in volatile
markets, that may result in the client receiving less favorable pricing. In addition, our clients that direct
brokerage transactions to a particular broker-dealer may be disadvantaged because they may not obtain
allocations of new issues of securities purchased by us through other brokers-dealers. Consequently, clients
directing the use of a particular broker-dealer may not receive Best Execution.
It should be understood that we will not have authority to obtain volume discounts. As a result of the client
directing us to use a specific broker-dealer, the client may pay higher commissions or other transaction costs
or greater spreads, or receive less favorable net prices, on transactions for the account than would otherwise
be the case had the client effected transactions through broker-dealers recommended by us based on Best
Execution.
Portions or all of a client account may be managed by third-party managers. Such managers may have
different directed brokerage policies. Please see the Form ADV for such managers for further information.
We do not have arrangements in which directed brokers refer clients to us.
Third-Party Investment Managers. In some cases, we have selected third-party investment managers to
manage the day-to-day investment of portions of client accounts. To the extent that these investment
managers selected by us purchase from other broker-dealers securities on which brokerage commissions or
sales loads are charged, we rely upon the fiduciary responsibility of each unaffiliated investment manager to
review such charges regularly and continuously based on the comparative standard that it may regard as
pertinent for evaluating the reasonableness of such commissions. We perform due diligence reviews of the
managers we recommend to clients. Portions or all of a client account may be managed by other affiliated or
unaffiliated investment managers. Such managers may have trading policies that differ from or conflict with
those of ours that are described above. Please see the Form ADV of such managers for further information.
In certain situations, we may select or recommend to a number of our clients investments in certain private
funds that invest in illiquid assets, including interests in other private funds (i.e., funds of funds). As a result, to
the extent that our clients collectively own a material interest in such private funds, a
determination/recommendation by us for clients to simultaneously liquidate their holdings in one or more of
these private funds may cause the private funds’ managers to be forced to liquidate underlying positions
quickly and therefore reduce the opportunity to realize maximum value for certain illiquid positions held by
the fund. Similarly, in order to protect their funds from perceived inopportune liquidations, the private fund
managers may impose restrictions on redemptions.
Block Trades. Aggregation or "blocking" of client transactions allows us to trade aggregate blocks of securities
composed of assets from multiple clients’ accounts together in a timelier, efficient, equitable manner. We
may, but are not obligated to, combine or “block” client orders to obtain Best Execution, to negotiate more
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favorable commission rates, or to allocate equitably among our clients than might have been possible had
such orders been placed independently.
To the extent that transactions are blocked, we will allocate such transactions to all participating client
accounts in a fair and equitable manner consistent with our trade allocation procedures, fiduciary obligations,
and each participating client’s advisory agreement on a best efforts basis. This allocation is generally pro-rata
and based on client portfolio targets with an average share price, unless there are extenuating circumstances.
We prohibit any allocation of trades that would result in any proprietary accounts or accounts of a particular
client(s) or group of clients routinely receiving more favorable treatment than other client accounts. In the
event transactions for us, our employees, or principals are aggregated with client transactions, conflicts may
arise. These conflicts are addressed in our Code of Ethics (See also “Item 11 – Code of Ethics” above for more
information).
Our Chief Compliance Officer is available to address any questions that a client or prospective client may have
regarding the above arrangement and any corresponding perceived conflict of interest any such arrangement
may create.
Item 12 – Review of Accounts
Overview. For those clients to whom we provide investment advisory services, accounts are reviewed by an
adviser regularly based on market conditions and a client’s specific situation. Clients are advised that it
remains their responsibility to promptly notify us if there is any material change in their personal or financial
situation or investment objectives, and errors should immediately be reported to us. We will initiate account
reviews as we deem necessary or when informed of material changes in a client’s financial situation. All clients
are encouraged to review investment objectives and account performance with us on an annual basis.
Accounts are generally reviewed by a member of the client service team assigned to each client.
We continually monitor general conditions in the stock and bond markets. Factors that may but do not always
trigger a review of client accounts include, but are not limited to the following:
• Material changes in a client’s financial
surprises, and abnormal or unusual trading
volumes
circumstances of which we are made aware
such as the client’s life events, etc
• Changes in the general conditions of the
• Significant changes to investment vehicles a
client owns such as mutual funds, separate
account managers, or individual securities
stock and bond markets such as a change in
trends or investment climates
• Requests by the client
• Major market or economic events such as
large price movements, big economic
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Topics Reviewed. Client accounts are reviewed to confirm that the recommendations we make and that client
investment plans are appropriately positioned based on market conditions, consistent with client investment
objectives, and are appropriately designed to help achieve a client’s financial goals. Periodic on-going reviews
are conducted on an “as needed” basis depending on client needs and the nature of the financial issue. We
expect to meet and review the portfolio at least annually, but more often quarterly, and if necessary,
rebalance the portfolio based upon the client’s individual needs, stated goals and objectives. We will also have
other contact by voice or email more frequently throughout the year.
Depending on the service provided, periodic reviews may include:
Investment allocation summary
Implementation summary
•
• Account performance
• New topics of consideration
• Market review and outlook
• Recommendations
•
• Updated personal financial statement
•
Income analysis
• Estate illustrations
• Educational information
Reports. All clients will receive separate and independent quarterly account statements from their custodian at
a minimum. These reports should detail the client’s positions, gains and losses (as reported by the custodian),
income and expenses, and the performance of all mutual funds, ETFs, private investment funds,
and/or investment managers in the client’s portfolio managed by us.
We may retain the services of a third party to generate additional performance reports or prepare reports
ourselves. These Reports are not intended to replace the statement provided by the client’s custodian, which
should be considered the official record for all pertinent account information. Our performance reports are
provided in a different format from that of the client’s custodian and may vary in content and scope.
Therefore, we urge clients to compare the information in our performance report to the statements provided
by custodians. We also produce custom reports for clients on an ad-hoc basis upon request.
We may retain the services of a third party to generate additional performance reports or prepare reports
ourselves. These Reports are not intended to replace the statement provided by the client’s custodian, which
should be considered the official record for all pertinent account information. Our performance reports are
provided in a different format from that of the client’s custodian and may vary in content and scope.
Therefore, we urge clients to compare the information in our performance report to the statements provided
by custodians. We also produce custom reports for clients on an ad-hoc basis upon request.
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Investors in private investment funds may receive quarterly capital account statements directly from the fund
manager. We may rely on the fund manager for account updates for assets invested in these private
investment funds. The timeliness of account reviews may be delayed by the accessibility of client information
from selected fund managers.
Financial Plans. Financial plans may be reviewed at various times with us. The exact review process will
depend upon the nature and terms of the specific relationship with us. Reports are prepared for our clients
“as needed” or on an “as requested” basis.
Item 13 – Client Referrals and Other Compensation
From time to time we are given referrals to prospective clients from our existing clients, as well as from other
professional service providers, such as lawyers and accountants. None of these individuals or firms are
compensated in any way for providing client referrals. Referrals from other professional service providers
could cause us to want to return the referrals, however we are careful to refer our business, and that of our
clients, in as unbiased of a way as possible. We therefore frequently provide multiple names where possible
when asked for referrals to professional service providers.
Item 14 – Custody
We are not a qualified custodian and do not provide custodial services to our clients. We do not take
possession of client funds or securities, nevertheless under government regulations, we are deemed to have
custody of client assets if, for example, a client authorizes us to instruct the custodian to deduct our advisory
fees directly from a client’s account or if we are granted authority to move the client’s money to another
person’s account. The Recommended Custodians maintain actual custody of client assets at all times.
Clients should receive at least quarterly custodial statements directly from the broker-dealer, bank or other
qualified custodian that holds and maintains client’s investment assets. The custodians we do business with
will send our clients independent account statements listing account balance(s), transaction history and any
fee debits or other fees taken out of the account. We urge clients to carefully review those statements and
compare the custodial records to any periodic reports we provide summarizing account activity and
performance. Comparing our report to the custodial statement will allow the client to determine whether
account transactions, including advisory fees, are proper. Our reports may vary from custodial statements
based on the accounting procedures, reporting dates, or valuation methodologies of certain securities of our
portfolio reporting service provider.
We encourage our clients to raise any questions with us about the custody, safety, or security of their assets.
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Clients should receive at least quarterly custodial statements directly from the broker-dealer, bank or other
qualified custodian that holds and maintains client’s investment assets. The custodians we do business with
will send our clients independent account statements listing account balance(s), transaction history and any
fee debits or other fees taken out of the account. We urge clients to carefully review those statements and
compare the custodial records to any periodic reports we provide summarizing account activity and
performance. Comparing our report to the custodial statement will allow the client to determine whether
account transactions, including advisory fees, are proper. Our reports may vary from custodial statements
based on the accounting procedures, reporting dates, or valuation methodologies of certain securities of our
portfolio reporting service provider.
We encourage our clients to raise any questions with us about the custody, safety, or security of their assets.
Item 15 – Investment Discretion
Discretionary. We generally receive discretionary authority from the client at the outset of an advisory
relationship to determine the amount and type of investments to be bought and sold and managers to be
hired and terminated. When assuming discretionary authority, we require each client to fill out a profile form
to attain a better understanding of the client’s investment objectives and financial situation. We also require
the execution of a financial advisor limited power of attorney. In all cases, discretion is exercised in a manner
consistent with the stated investment objectives for the particular client account and observing investment
limitations and restrictions that are outlined in each client’s advisory agreement or investment policy
statement. Clients may place reasonable restrictions on our investment discretion. Investment guidelines and
restrictions must be provided to us in writing, and such restrictions may impact performance. When selecting
securities and determining amounts, we observe the investment objectives, policies, limitations, and
restrictions of the client for which it advises.
Non-Discretionary. For non-discretionary clients, we may not make investment decisions, including buying or
selling securities, for the client without prior consultation with, and the consent of, the client. We are not
given a limited power of attorney by our clients that would permit us to trade securities on a client’s behalf.
Clients understand that they may forego a particular transaction if we cannot obtain their consent and that
their trades may not be placed at the same time as other clients where the firm does not need to get prior
consent and approval.
Item 16 – Voting Client Securities
We do not vote client proxies. Clients maintain exclusive responsibility for (1) directing the manner in which
proxies solicited by issuers of securities beneficially owned by the client shall be voted, and (2) making all
elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings, or other type events
pertaining to the client’s investment assets. Clients shall in no way be precluded from contacting us for advice
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or information about a particular proxy vote, and we may provide advice to clients regarding the clients’ voting
of proxies. However, we shall not be deemed to have proxy voting authority solely as a result of providing such
advice to client.
Item 17 – Financial Information
Registered investment advisers are required in this Item to provide clients with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
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