Overview
Assets Under Management: $1.1 billion
High-Net-Worth Clients: 44
Average Client Assets: $14 million
Services Offered
Services: Portfolio Management for Individuals, Investment Advisor Selection
Clients
Number of High-Net-Worth Clients: 44
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 58.24
Average High-Net-Worth Client Assets: $14 million
Total Client Accounts: 54
Discretionary Accounts: 46
Non-Discretionary Accounts: 8
Regulatory Filings
CRD Number: 157449
Last Filing Date: 2024-03-28 00:00:00
Form ADV Documents
Primary Brochure: KEARNS AND ASSOCIATES, LLC FORM ADV PART 2A (2025-03-12)
View Document Text
Kearns & Associates LLC
2904 Via Pacheco
Palos Verdes Estates, CA 90274
310/378-4023
Form ADV, Part 2A Brochure
March 12, 2025
This brochure provides information about the qualifications and business
practices of Kearns & Associates LLC. If you have any questions about the
contents of this brochure, please contact us at 310-378-4023. The
information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state
securities authority.
Any reference to or use of the terms “registered investment adviser” or
“registered,” does not imply that Kearns & Associates LLC or any person
associated with Kearns & Associates LLC has achieved a certain level of
skill or training.
Additional information about Kearns & Associates LLC is available on the
SEC’s website at www.adviserinfo.sec.gov.
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ITEM 2 - MATERIAL CHANGES
Kearns & Associates, LLC has not made material changes to this document
since our last annual update, March 28, 2024. We review and update this
brochure at least annually to make sure that it remains current.
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ITEM 3 - TABLE OF CONTENTS
ITEM 1 – COVER PAGE.......................................................................................................................1
ITEM 2 - MATERIAL CHANGES.........................................................................................................2
ITEM 3 - TABLE OF CONTENTS ......................................................................................................3
ITEM 4 - ADVISORY BUSINESS ......................................................................................................5
Description of Advisory Firm .............................................................................................5
Advisory Services Offered.....................................................................................................5
Tailored Services and Client Imposed Restrictions ...........................................5
Assets Under Management .........................................................................................................5
ITEM 5 - FEES AND COMPENSATION.............................................................................................6
Fee Schedule & Billing Method ...........................................................................................6
Termination ......................................................................................................................................6
Other Fees and Expenses .........................................................................................................6
Other Compensation .....................................................................................................................7
ITEM 6 – PERFORMANCE-BASED FEES ..........................................................................................7
ITEM 7 - TYPES OF CLIENTS.........................................................................................................7
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK.....................7
OF LOSS....................................................................................................................................................7
Methods of Analysis and Investment Strategies.....................................................7
Methods of Analysis for Selecting Securities .......................................................7
Investment Strategies for Managing Portfolios.....................................................7
Investing Involves Risk .........................................................................................................8
Specific Security Risks .........................................................................................................8
Other Business Risks.................................................................................................................9
ITEM 9 - DISCIPLINARY INFORMATION ...................................................................................10
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ..............10
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING ...................................................................................10
Code of Ethics.............................................................................................................................10
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Personal Trading Practices ................................................................................................11
ITEM 12 - BROKERAGE PRACTICES .............................................................................................11
Directed Brokerage Transactions ....................................................................................12
ITEM 13 - REVIEW OF ACCOUNTS ...............................................................................................12
Account Review.............................................................................................................................12
Account Reporting......................................................................................................................12
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION .............................................12
ITEM 15 - CUSTODY..........................................................................................................................13
ITEM 16 - INVESTMENT DISCRETION ........................................................................................13
ITEM 17 - VOTING CLIENT SECURITIES .................................................................................14
ITEM 18 - FINANCIAL INFORMATION ........................................................................................14
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ITEM 4 - ADVISORY BUSINESS
Description of Advisory Firm
Kearns & Associates LLC (“Kearns & Associates,” “we,” “our,” or “us”) is
a privately owned limited liability company headquartered in Palos Verdes
Estates, California. Joseph J. Kearns founded Kearns & Associates in
January 1998. Jeffrey J. Kearns joined Kearns & Associates in July 2003.
Jeffrey J. Kearns owns 99% of Kearns & Associates LLC.
Advisory Services Offered
Kearns & Associates provides investment advisory services. We are
principally engaged in the following activities:
• Evaluation of portfolio construction and management
• Portfolio construction, which includes formulating asset mix,
transition management, investment manager searches, implementation, and
oversight
• Performance analysis and coordinating consolidated performance
reporting, as required
• Portfolio management, which includes ongoing supervision, monitoring,
and rebalancing of our clients’ assets
We coordinate our clients’ investments with their overall estate plans by
working with each client’s attorney, accountant and/or other advisors.
Tailored Services and Client Imposed Restrictions
Kearns & Associates tailors its advice to each client’s specific
investment objectives and financial situation, as discussed below under
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss.
This can include managing assets on either a discretionary or non-
discretionary basis as well as advising on assets managed by other Asset
Managers as discussed in Item 16 – Investment Discretion. We work with
each client to define their risk tolerance and investment goals. Clients
can direct us to not invest in certain investments or hold specific
securities. We make investment decisions for clients based on information
the client supplies about their financial situation, goals, and risk
tolerance. Our recommendations may not be suitable if the client does not
provide us with accurate and complete information. It is the client’s
responsibility to keep Kearns & Associates informed of any changes to
their investment objectives or restrictions.
Assets Under Management
As of 12/31/2024, the discretionary assets under our management are
$606,653,310 and $527,119,947 is managed on a non-discretionary basis.
Additionally, we have another $504,919,806 in assets under advisement.
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ITEM 5 - FEES AND COMPENSATION
Fee Schedule & Billing Method
Kearns & Associates’ services are offered based on either a fixed
retainer fee or an asset-based fee. Fees are based on the scope,
complexity of the services provided, and unique client needs. Some
accounts may be under different fee schedules honoring prior agreements.
Our fees may be negotiable based on a number of factors, which include
but are not limited to “grandfathered” accounts, related accounts, and
other structures that we may consider in special situations. Generally,
we may aggregate client accounts that have family relationships with each
other for purposes of determining the investment advisory fee applicable
to each client. We also manage some family and related accounts without
charge. Kearns & Associates may offer services on a pro-bono basis.
We may however make exceptions to this minimum at our discretion based
upon certain criteria including anticipated future earning capacity,
anticipated future additional assets, account composition, related
accounts, and pre-existing client relationships.
Our investment advisory fees are typically payable quarterly either in
advance at the beginning of each calendar quarter or arrears at the end
of each calendar quarter. There are however certain client relationships
where investment advisory fees are payable either annually or semi-
annually. We will send an invoice to each client. The invoice is payable
upon receipt and will include the amount due. For certain clients, their
investment advisory fees will be deducted directly from their custodial
accounts.
Termination
Either party may terminate the agreement upon thirty (30) days written
notice to the other party. The client may terminate the agreement by
writing to Kearns & Associates at our office. Upon notice of termination,
Kearns & Associates will calculate the final fees due for services
provided through the date of termination. Any investment advisory fees
that we have earned for the services provided will be due upon
termination although we reserve the right to waive such fees on a case-
by-case basis. If the client paid fees in advance that were more than the
amount due for services, Kearns & Associates will refund any unearned
fees. We will prorate the refund based on the effective date of
termination.
Other Fees and Expenses
Kearns & Associates’ fees do not include custodian fees or Mutual Fund
and ETF fees. A client could invest in such securities directly, without
using our services. In that case, the client would not receive the
services we provide, which include assisting the client in determining
which securities we feel are most appropriate to each client’s financial
condition and objectives.
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Accordingly, clients should review both the fees charged by such funds
and the investment advisory fees we charge to understand the total amount
of fees the client will pay and evaluate the advisory services we
provide. Clients pay all brokerage commissions and stock transfer fees,
and other similar charges incurred in connection with transactions in
accounts, from the assets in the account.
Other Compensation
We do not accept compensation from any other Asset Managers. We also do
not accept compensation for the sale of securities or other investment
products, including asset-based sales charges or service fees from the
sale of mutual funds.
ITEM 6 – PERFORMANCE-BASED FEES
Kearns & Associates does not charge performance-based fees.
ITEM 7 - TYPES OF CLIENTS
Kearns & Associates provides services to individuals, trusts, and
foundations.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK
OF LOSS
Methods of Analysis and Investment Strategies
Our process starts with continuous analysis of current and projected
macroeconomic conditions. We look closely at relevant market issues and
their effect in the capital markets.
Methods of Analysis for Selecting Securities
Kearns & Associates recommends Mutual Funds or ETFs for the management of
all or a portion of a client’s portfolio. These securities are
recommended based on several factors including each client’s investment
objectives and financial situation. We perform ongoing monitoring and due
diligence on the securities by researching historical performance
metrics. We recommend changes as necessary.
Investment Strategies for Managing Portfolios
We seek capital growth proportionate with the level of risk the client is
willing to take. We treat each client account uniquely. We recommend
securities based on the clients' attitudes about risk and their need for
capital appreciation or income, and we incorporate tax considerations.
Different instruments involve different levels of exposure to risk. We
deal with any client restrictions on an account-by-account basis. Since
we treat each client account uniquely, we may recommend different asset
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allocations and different securities for client portfolios with similar
investment objectives.
For certain portfolios, clients may grant us discretionary authority to
trade specific securities held in their portfolio, such as low cost basis
stock. In actual practice we monitor the securities and make
recommendations as to the quantity and timing of transactions. In these
instances, our policy is to obtain pre-approval from the client prior to
implementing a specific trade on the client’s behalf.
Investing Involves Risk
Investing in securities involves risk of loss, and clients should be
prepared to bear that risk.
Specific Security Risks
General Risks of Owning Securities
The prices of securities held in client accounts and the income they
generate may decline in response to certain events taking place around
the world. These include events directly involving the issuers of
securities in a client’s account, conditions affecting the general
economy, and overall market changes. Other contributing factors include
local, regional, or global political, social, or economic instability and
governmental or governmental agency responses to economic conditions.
Finally, currency, interest rate, and commodity price fluctuations may
also affect security prices and income.
Mutual Funds (Open-end Investment Company)
A mutual fund is a company that pools money from many investors and
invests the money in stocks, bonds, short-term money-market instruments,
other securities or assets, or some combination of these investments. The
portfolio of the fund consists of the combined holdings it owns. Each
share represents an investor’s proportionate ownership of the fund’s
holdings and the income those holdings generate. The price that investors
pay for mutual fund shares is the fund’s per share net asset value (NAV)
plus any shareholder fees that the fund imposes at the time of purchase
(such as sales loads).
Mutual funds have benefits such as professional management,
diversification, affordability, and liquidity. However, they also have
features that some investors might view as disadvantages:
Costs Despite Negative Returns
Mutual funds charge investors sales charges, annual fees, and other
expenses regardless of how the fund performs. Depending on the timing of
their investment, investors may also have to pay taxes on any capital
gains distribution they receive. This includes instances where the fund
went on to perform poorly after purchasing shares.
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Lack of Control
Investors typically cannot ascertain the exact make-up of a fund’s
portfolio at any given time, nor can they directly influence which
securities the fund manager buys and sells or the timing of those trades.
Price Uncertainty
With an individual stock, investors can obtain real-time (or close to
real-time) pricing information with relative ease by checking financial
websites or by calling a broker or your investment adviser. Investors can
also monitor how a stock’s price changes from hour to hour—or even second
to second. By contrast, with a mutual fund, the price at which an
investor purchases or redeems shares will typically depend on the fund’s
NAV, which the fund might not calculate until many hours after the
investor placed the order. In general, mutual funds must calculate their
NAV at least once every business day, typically after the major U.S.
exchanges close.
Exchange-Traded Funds (ETFs)
An ETF is a type of Investment Company (usually, an open-end fund or unit
investment trust) containing a basket of stocks. Typically, the objective
of an ETF is to achieve returns similar to a particular market index,
including sector indexes. An ETF is similar to an index fund in that it
will primarily invest in securities of companies that are included in a
selected market. Unlike traditional mutual funds, which can only be
redeemed at the end of a trading day, ETFs trade throughout the day on an
exchange. Like stock mutual funds, the prices of the underlying
securities and the overall market may affect ETF prices. Similarly,
factors affecting a particular industry segment may affect ETF prices
that track that particular sector.
Other Business Risks
Cybersecurity Risk
Investment advisers and their service providers may be prone to
operational and information security risks resulting from cyber-attacks.
Cyber-attacks include, among other behaviors, stealing or corrupting data
maintained online or digitally (including, for example, through cyber-
attacks known as “phishing” and “spear-phishing”), denial-of-service
attacks on websites, the unauthorized release of confidential information
and causing operational disruption. Cyber- attacks may interfere with the
processing of transactions, cause the release of private information or
confidential information of Kearns & Associates, cause reputational
damage, and subject to regulatory fines, penalties or financial losses,
reimbursement or other compensation costs, and/or additional compliance
costs. While Kearns & Associates has established business continuity
plans and systems designed to prevent such cyber-attacks, there are
limitations in such plans including the possibility that certain risks
have not been identified or mitigated.
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Coronavirus or Pandemic Risk
The global outbreak of the 2019 novel coronavirus (“COVID-19”), together
with resulting voluntary and U.S. federal and state and non-U.S.
governmental actions, including, without limitation, mandatory business
closures, public gathering limitations, restrictions on travel and
quarantines, has meaningfully disrupted the global economy and markets.
Although the long-term economic fallout of COVID-19 is difficult to
predict, it has and is expected to continue to have ongoing material
adverse effects across many, if not all, aspects of the regional,
national and global economy. A pandemic such as COVID-19 may impact the
ability of Kearns & Associates to operate effectively, including the
ability of its personnel or its service providers and other contractors
to function, communicate and travel to the extent necessary. The spread
of any contagious and debilitating health condition among Kearns &
Associates’ personnel and its service providers may also affect Kearns &
Associates’ ability to properly perform our duties.
ITEM 9 - DISCIPLINARY INFORMATION
Kearns & Associates and our personnel seek to maintain the highest level
of business professionalism, integrity, and ethics. Kearns & Associates
does not have any disciplinary information to disclose.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Kearns & Associates does not offer any other services or have any
affiliates in the financial industry.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
Kearns & Associates believes that we owe clients the highest level of
trust and fair dealing. As part of our fiduciary duty, we place the
interests of our clients ahead of the interests of the firm and our
personnel. Kearns & Associates’ personnel are required to conduct
themselves with integrity at all times and follow the principles and
policies detailed in our Code of Ethics.
Kearns & Associates’ Code of Ethics attempts to address specific
conflicts of interest that either we have identified or that could likely
arise. Kearns & Associates’ personnel are required to follow clear
guidelines from the Code of Ethics in areas such as gifts and
entertainment, other business activities, prohibitions of insider
trading, and adherence to applicable federal securities laws.
Additionally, individuals who formulate investment advice for clients, or
who have access to nonpublic information regarding any clients’ purchase
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or sale of securities, are subject to personal trading policies governed
by the Code of Ethics (see below).
Kearns & Associates will provide a complete copy of the Code of Ethics to
any client or prospective client upon request.
Personal Trading Practices
Kearns & Associates’ investment advisory services largely involves
recommending Mutual Funds and ETFs for client portfolios. However, there
are certain clients who have requested that we retain discretionary
authority over specified individual securities in their portfolio.
Our personnel may purchase or sell securities for themselves that we or
third-party Asset Managers also recommend to clients. This presents a
potential conflict of interest as we may have an incentive to take
investment opportunities from clients for our own benefit, favor our
personal trades over client transactions when allocating trades, or use
the information about the transactions we intend to make for clients to
our personal benefit by trading ahead of clients. Our objective is that
Kearns & Associates’ personnel do not personally benefit from the short-
term market effects of our recommendations to clients.
Our policies to address these conflicts include the following:
1. We prohibit trading in a manner that takes personal advantage of
investment recommendations we make for clients.
2. Our personnel’s personal trades in positions also held in client
accounts must take place only after all transactions in clients’ accounts
have been placed. In the case of portfolios that are managed by third-
party Asset Managers, our personnel must not transact in any security (in
their personal account) that they know is also being considered in a
client account, until that security transaction has been executed in our
client’s account.
3. Conflicts of interest also may arise when Kearns & Associates’
personnel become aware of Limited Offerings or IPOs, including private
placements or offerings of interests in limited partnerships or any
thinly traded securities, whether public or private. Given the inherent
potential for conflict, Limited Offerings and IPOs demand extreme care.
Our personnel must obtain pre-approval from the Chief Compliance Officer
before trading in these types of securities.
4. Kearns & Associates maintains records of quarterly personal securities
transactions and annual securities holdings.
ITEM 12 - BROKERAGE PRACTICES
Kearns & Associates requires clients to open one or more accounts in
their own name at a qualified custodian of the client’s choice. For
clients in need of brokerage or custodial services, Kearns &
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Associates may recommend, but not require, the use of certain broker-
dealers/custodians based on the client’s investment strategy and the
types of securities held in a clients’ portfolio. We consider several
factors in selecting broker-dealers/custodians. Factors that we may
consider may include their execution capabilities, pricing, research,
ease of use, and technology available to monitor our client’s
portfolios). We also consider reputation and financial strength.
Clients are not under any obligation to custody their assets with any
custodian we recommend. All clients are free to select any custodian of
his or her choice. The client will enter into a separate agreement with
the custodian to custody the assets. Clients grant Kearns & Associates
discretion to select broker-dealers for client transactions. Kearns &
Associates is independently owned and operated and is not affiliated with
any broker-dealer or custodian.
Directed Brokerage Transactions
Clients may not direct Kearns & Associates to use a particular broker-
dealer for some or all trading.
Where we effect trades for client accounts, the transactions for each
client will be affected independently and will not be aggregated. While
aggregating trades may benefit clients by purchasing or selling in larger
blocks, we do not feel that clients are at a disadvantage due to the best
execution practices of our custodians.
ITEM 13 - REVIEW OF ACCOUNTS
Account Review
Generally, the President will review all client accounts on a regular
basis. We offer account reviews to clients on a quarterly basis. Clients
may choose to receive reviews in person, by telephone, or in writing. The
Presidentconducts client reviews based on a variety of factors. These
factors may include but are not limited to stated investment objectives,
economic, environment, outlook for the securities markets, and the merits
of the securities in the accounts.
Account Reporting
Each client receives a written statement from the custodian that includes
an accounting of all holdings and transactions in the account for the
reporting period. Depending on the terms of the agreement, we may provide
clients with written custom reports. This custom reporting may encompass
assets that are managed by independent third-party investment advisors,
and in certain situations, those investments that were directed by a
client. Lastly, we periodically offer clients a written economic and
investment commentary.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
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Kearns & Associates does not refer outside third-party professionals to
our clients. We also do not provide any compensation to individuals or
firms that may refer our services to prospective clients.
ITEM 15 - CUSTODY
Clients will engage an independent broker-dealer/custodian to maintain
their account(s) and, as such, Kearns & Associates will not have physical
custody of Client assets, monies or securities. However, since Kearns &
Associates may withdraw investment advisory fees directly from Clients’
accounts, as described in Item 5 - Fees and Compensation, above, Kearns &
Associates is considered to have custody in a limited capacity. Again,
this custody is due solely to the direct withdrawal of fees and does not
entail all of the same legal and regulatory requirements as an
independent investment adviser with physical custody of Clients’ assets,
monies or securities. The SEC has set forth a set of standards intended
to protect client assets in such situations, which we follow:
1. Clients’ accounts are held by a qualified custodian (generally a
broker-dealer, bank, trust company, or other financial
institution).
2. Clients receive statements directly from their qualified
custodian at least quarterly. The statements will reflect the
client’s funds and securities held with the qualified custodian
as well as any transactions that occurred in the account,
including the deduction of Kearns & Associates’ fee.
3. Each billing period, we send clients a statement showing the
value of the client’s assets upon which we based the fee, the
amount of the fee, and how we calculated the fee.
4. We send only the amount of our fee to the custodian.
5. It is the client’s responsibility to verify the accuracy of the
fee calculation. The custodian will not determine whether the
fee is properly calculated.
Clients should carefully review the account statements you receive from
your qualified custodian. When clients receive statements from Kearns &
Associates as well as from the qualified custodian, you should compare
these two reports carefully. If you have any questions about your
statements, you should contact us at the address or phone number on the
cover of this brochure. Clients who do not receive your statements from
your qualified custodian at least quarterly should also notify us.
ITEM 16 - INVESTMENT DISCRETION
At the outset of an advisory relationship, we often receive discretionary
authority from the client to select the identity and amount of securities
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to be bought or sold. We have a limited power of attorney to place trades
on the client’s behalf. When selecting and determining amounts of
securities, we observe the investment policies, limitations, and
restrictions of our clients, and this discretion limited to the universe
of securities mutually agreed upon with the client when starting a
relationship. To trade outside of this universe, we will obtain pre-
approval from the client similarly to our non-discretionary accounts. For
non-discretionary accounts, we will contact the client before making
recommendations we deem appropriate for the client. No transactions will
be effected until receiving either written or verbal approval from the
client.
ITEM 17 - VOTING CLIENT SECURITIES
Kearns & Associates does not accept or have the authority to vote on
matters requiring shareholder voting in connection with the securities
held in a client’s account, or with respect to certain legal actions
involving securities including, for example, voting of proxies, mergers,
bankruptcies or restructuring, class actions, or similar matters.
Clients can contact Kearns & Associates if they have questions about a
particular solicitation. Kearns & Associates will not be deemed to have
proxy voting authority solely as a result of providing advice or
information about a particular proxy vote to a client.
ITEM 18 - FINANCIAL INFORMATION
Registered investment advisers are required in this item to provide
clients with certain financial information or disclosures about the
firm’s financial condition. Kearns & Associates does not require the
prepayment of more than $1,200 in fees per client, six months or more in
advance, and does not foresee any financial condition that is reasonably
likely to impair our ability to meet contractual commitments to clients.
Kearns & Associates is financially capable of meeting all contractual
commitments to clients. Kearns & Associates has never been the subject of
a bankruptcy petition.
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