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1144 Fifteenth Street, Suite 3950
Denver, CO 80202
720-475-1195 (P)
www.jfgllc.net
March 27, 2025
This brochure provides information about the qualifications and business practices of Johnson
Financial Group, LLC. If you have any questions about the contents of this brochure, please contact us
at 720-475-1195. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Johnson Financial Group, LLC also is available on the SEC's website at
www.adviserinfo.sec.gov.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment, dated March 13, 2024, we have made the
following material changes to this brochure:
•
Item 4 - Advisory Business - We added information on our Selection of Other Advisers
services in which, based on your investment objectives, we may recommend that you use the
services of a third party money manager or private fund manager ("TPMM") to manage all, or a
portion of, your investment portfolio. For additional details, see Item 4.
•
Item 5 - Fees and Compensation - We added fee information on our Selection of Other
Advisers services. Advisory fees charged by TPMMs are separate and apart from JFG's
advisory fees. Assets managed by TPMMs will be included in calculating our advisory fee,
which is based on the fee schedule set forth in the Investment Management section in this
brochure. Advisory fees that you pay to the TPMM are established and payable in accordance
with the brochure and/or offering document provided by each TPMM to whom you are
referred. For additional details, see Item 5.
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Item 3 Table Of Contents
Item 1 Cover Page
Page 1
Item 2 Material Changes
Page 2
Item 3 Table Of Contents
Page 3
Item 4 Advisory Business
Page 4
Item 5 Fees and Compensation
Page 6
Item 6 Performance-Based Fees and Side-By-Side Management
Page 8
Item 7 Types of Clients
Page 8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Page 8
Item 9 Disciplinary Information
Page 10
Item 10 Other Financial Industry Activities and Affiliations
Page 10
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Page 11
Item 12 Brokerage Practices
Page 12
Item 13 Review of Accounts
Page 13
Item 14 Client Referrals and Other Compensation
Page 14
Item 15 Custody
Page 14
Item 16 Investment Discretion
Page 14
Item 17 Voting Client Securities
Page 15
Item 18 Financial Information
Page 15
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Item 4 Advisory Business
Johnson Financial Group, LLC ("JFG", "we" or "us"), offers investment management, financial planning
and family office services to individual, private foundation, business and institutional clients. We have
been in business since 2002. JFG is principally owned by B&W Holdings LLC. Brandon C. Johnson
and Wendy M. Johnson are the owners of B&W Holdings LLC.
Investment Management
JFG constructs customized portfolios for investment management clients based on their financial
objectives and constraints. We begin by collecting information from the client, which is used to create
an Investment Policy Statement (the "IPS"). This document details the client's past investment related
experience, current financial situation (including goals and risk tolerance), probable future financial
needs (including constraints such as liquidity needs, time horizons, tax issues, legal and regulatory
considerations, and unique circumstances). From this information, JFG develops an investment
strategy to address these designated criteria, and manages the client's assets on a discretionary or
non-discretionary basis. When acting with discretion, JFG considers any reasonable restrictions the
client may have imposed on the account. We continuously monitor the client's portfolio and may
rebalance the portfolio due to certain events, such as changes in the client's financial situation or
market-driven events.
In managing a client's account, JFG may recommend that client assets be managed by one or more
third party asset managers through a third party wrap-fee program. JFG's recommendation of this
wrap-fee program will be based on a number of factors, including, but not limited to, the anticipated
frequency of trading in the client account, the size of the account, JFG's ability to efficiently allocate to
separate account managers within the program, and investment minimums. Through this program,
JFG will have full discretionary authority to invest and reinvest client assets and retain third party asset
managers who, in turn, have full discretionary authority to invest and reinvest client assets, subject to
reasonable restrictions imposed by the client. Clients who participate in wrap fee programs are
charged a bundled fee for advisory and transaction execution services. JFG receives a portion of this
fee for the services it provides to wrap fee program accounts. Please refer to JFG's Wrap Fee Program
Brochure (Form ADV Part 2A Appendix 1) for complete information regarding the wrap fee programs
JFG may recommend to clients.
Financial Planning
As part of our investment management service, we offer financial planning services at no additional
charge. Financial planning typically involves providing a variety of advisory services to clients
regarding the management of their financial resources based upon an analysis of their individual
needs. Our planning services range from comprehensive financial planning, through which the client
receives a written report of the client's overall financial situation and a recommended investment plan
to more modular consultative services which focus on one or more targeted financial goals.
JFG tailors advisory services to the individual needs of clients by gathering all relevant asset and
liability information to create an investment strategy and financial plan that address the clients'
complete financial picture. The financial plans address the very specific circumstances that affect a
client's financial goals including family information, required spending needs, financial strength and
wealth targets. Clients may impose restrictions on investing in certain securities and types of
securities.
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Selection of Other Advisers
JFG may recommend that you use the services of a third party money manager or private fund
manager ("TPMM"), to manage all, or a portion of, your investment portfolio. After gathering
information about your financial situation and objectives, JFG may recommend that you engage a
specific TPMM or investment program. Factors that JFG takes into consideration when making our
recommendation(s) include, but are not limited to, the following: the TPMM's performance, methods of
analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. JFG
will monitor the TPMM(s)' performance to ensure its management and investment style remains
aligned with your investment goals and objectives. The TPMM(s) will actively manage your portfolio
and in some cases assume discretionary investment authority over your account. JFG will assume
discretionary authority to hire and fire TPMM(s) and/or reallocate your assets to other TPMM(s) where
JFG deem such action appropriate. Private fund managers are recommended on a non-discretionary
basis and clients will receive a private placement memorandum and other offering documents prior to
investing.
Family
Office
Services
JFG also provides family office services to investment management clients. These services consist of
bookkeeping, expense management, bill-pay, private foundation administration and advisor
coordination which are detailed in a separate engagement letter, customized to the client's needs.
Human Capital
As part of our investment management service, we provide advice and tools to help families focus on
the human capital side of wealth, not just the financial capital.
For clients that are interested in doing more in-depth work in this area, we offer extensive expertise
and coaching under a separate engagement on a wide range of topics such as Family Dynamics,
Communication, Mission, Vision, Values, Philanthropy, History and Legacy, and Succession
Planning.
Pooled Investment Vehicles
JFG offers employees and their family members access to the JFG Fund LLC (the "Fund"), a private
pooled investment vehicle that invests in private equity, private credit, and private real assets focused
on generating long term capital appreciation. The Fund is not open to the general public. Our advisory
services are separate and distinct from the compensation paid to our affiliate for their services. The
Fund is offered to certain sophisticated investors, who meet certain requirements under applicable
state and/or federal securities laws. Investors to whom the Fund is offered will receive a private
placement memorandum and other offering documents.
Types of Investments
We provide advice on various types of investments. Our services are not limited to a specific type of
investment or product. As a part of our Investment Management service, JFG may recommend an
allocation to one or more unaffiliated private investments. When we recommend a private investment,
the client will receive a private placement memorandum and other offering documents which include a
complete description of the fees, investment objectives, risks and other relevant information associated
with the investment. Refer to the Methods of Analysis, Investment Strategies and Risk of Loss below
for additional disclosures and risks.
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IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2024, we have regulatory assets under management of $2,745,499,208, of which
$1,357,338,518 was managed on a discretionary basis, and $1,388,160,690 was managed on a non-
discretionary basis.
Assets Under Advisement
In addition, JFG provides financial advising, family office, and administrative services on $8.2 billion of
client assets.
Item 5 Fees and Compensation
Investment
Management
JFG is paid a fixed fee until the client's assets under management reach a specified level (see fee
table below). Thereafter, JFG's fee is based on a percentage of assets under management that
exceed the specified level. JFG is not compensated based on the activity level of an account. The
management fee will be automatically debited from the account at the beginning of each quarter, as
authorized in writing by the client. When using private funds and separately managed accounts, clients
may pay two management fees, one to the private fund and one to JFG. JFG's minimum annual fee is
$250,000. Under certain circumstances, we may accept new investment management relationships
below this minimum. Fees are generally non-negotiable, although we reserve the right at our sole
discretion to negotiate the fees lower. Agreed-upon fees will be stated in the written agreement signed
by the client.
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Fees are calculated as detailed in the fee table below and are paid in advance. When services
commence other than at the beginning of a quarter, the fee charged at the end of that quarter will be
pro-rated so that the client is only charged for services rendered from the date the client contract was
executed to the end of the quarter. If services are terminated before the end of the quarter, the fee will
be prorated for that quarter (i.e. if services are terminated on the 18th day of the quarter, the fee
charged will be 18 days/the number of days in the quarter * quarterly fee). Clients are charged as
households and thus receive the applicable price breaks taking into account all of the assets in the
household accounts that JFG manages. The fee schedule is as follows:
Total Market Value of
Assets Under Management
Assets up to $30,000,000
Assets over $30,000,000
Annual
Fee
$250,000
0.35%
Quarterly
Fee
$62,500
0.0875%
JFG generally pro-rates fees to reflect contributions or withdrawals of account assets during a single
billing period.
JFG charges ongoing investment management fees (as detailed in the JFG Investment Advisory
Agreement) on the total value of all assets invested in our Investment Management service including
the value of your private investments which are calculated based on the most recent available value at
the beginning of each quarter. JFG does not receive any additional compensation for recommending
private investments. Fees charged by private investments are separate and apart from our advisory
fees. You should refer to the offering documents for a full description of the applicable fees, including
performance based fees, management fees, and expenses charged by the respective private fund.
The fees that you pay to our firm for investment advisory services are separate and distinct from the
fees and expenses charged by mutual funds or exchange traded funds (described in each fund's
prospectus) to their shareholders. These fees will generally include a management fee and other fund
expenses. Other types of fees that clients may incur include brokerage and transaction fees when
purchasing or selling securities. These charges and fees are typically imposed by the broker-dealer or
custodian through whom your account transactions are executed. when purchasing or selling
securities. We do not share in any portion of the brokerage fees/transaction charges imposed by the
broker-dealer or custodian.
If JFG recommends the use of a wrap fee program in the management of a client's account, the fee
charged to the account will be higher than those reflected in the schedule above, since a wrap fee
program's fees include the sponsor's fees and may also include other fees imposed by third parties
who provide services to the program, such as sub-manager fees and custodial fees. Such fees may be
payable in advance or arrears, depending upon the terms of the contract. Please refer to the wrap fee
program brochure for details regarding the charges and expenses associated with the use of the
specific wrap fee program.
Financial Planning and Family Office Services are included as a part of our Investment Management
service under the above fee schedule.
Human Capital service and tools are available through your adviser at no additional fee. For a more
personalized approach, clients can enter into a separate engagement letter for an additional fee. The
fee depends on the services the client chooses.
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Existing clients of the company may pay fees according to historical fee schedules that may potentially
be lower than the fee schedules described herein. Please refer to Item 12 for additional information
about brokerage fees and practices.
Neither JFG nor its supervised persons accept compensation for the sale of securities or other
investment products.
Selection of Other Advisers
Advisory fees charged by TPMMs are separate and apart from JFG's advisory fees. Assets managed
by TPMMs will be included in calculating our advisory fee, which is based on the fee schedule set forth
in the Investment Management section in this brochure. Advisory fees that you pay to the TPMM are
established and payable in accordance with the brochure and/or offering document provided by each
TPMM to whom you are referred. These fees may or may not be negotiable. You should review the
recommended TPMM's brochure and/or offering documents and take into consideration the TPMM's
fees along with our fees to determine the total amount of fees associated with this program.
You may be required to sign an agreement directly with the recommended TPMM(s). You may
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure and/or offering documents for specific information
on how you may terminate your advisory relationship with the TPMM and how you may receive a
refund, if applicable. You should contact the TPMM directly for questions regarding your advisory
agreement with the TPMM.
Pooled Investment Vehicles
The fees charged by JFG Fund are separate and apart from our advisory fees. You should refer to the
offering documents for a complete description of the fees, investment objectives, risks and other
relevant information associated with investing in the Fund. Persons affiliated with our firm may have
made an investment in the Fund and may have an incentive to recommend the Fund over other
investments. See Item 10 below (Other Financial Industry Activities and Affiliations) for more
information.
Item 6 Performance-Based Fees and Side-By-Side Management
JFG does not charge performance-based fees.
Item 7 Types of Clients
JFG provides investment advice to individuals, trusts, charitable organizations, pooled investment
vehicles and small businesses. JFG generally has a minimum account size of $30 million, which can
be waived at our sole discretion.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Portfolio construction begins by selecting a universe of investments that are appropriate for each
client's circumstances. Portfolios are then built by including securities that exhibit the desired asset
class, risk, return, and tax characteristics as described in the Investment Policy Statement. In order to
analyze investment strategies and specific securities, JFG uses a variety of quantitative and research-
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based approaches. These approaches include an analysis of performance, return distributions,
standard deviation, risk exposures (through multi-factor regression models), and tax efficiency, in
addition to other modern portfolio theory (MPT) methods.
We generally employ a total return approach to portfolio management and incorporate the client's
unique situation, risk tolerance, and needs for income and liquidity. Portfolios will potentially include
domestic and foreign equities, fixed income securities, CD's and options, mutual funds, separately
managed accounts, ETFs, alternative investments and private placements, depending on client
consent and comfort level. Investment strategies are primarily focused on building globally diversified
portfolios that are highly tax and cost efficient. This is done principally through the use of mutual funds,
ETFs, and separately managed accounts. Investing in securities involves risk of loss and clients should
be prepared to bear the loss of their investments.
It should also be noted that at the outset of a relationship with a new client, JFG may provide
investment advice on any holdings in a client's investment portfolio. Decisions regarding whether to
continue to hold an existing asset are based on the Investment Policy Statement, tax implications,
trading costs, and the client's specific requests.
The risk of loss varies depending on what type of investment strategy is employed. Clients who have
indicated that they have the ability and willingness to bear more risk in their portfolios have riskier
investment strategies. These portfolios have higher expected risk and returns. These portfolios will
have greater amounts of stocks and others riskier assets versus fixed-income. Clients who have
indicated that they have less ability and willingness to assume risk will have more fixed-income and
less stocks and other riskier assets in their portfolios.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, an ETF may not have investment exposure to all
of the securities included in its Underlying Index, or its weighting of investment exposure to such
securities may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index, but which are expected to yield similar
performance.
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Private Investments: Investments in private funds, including debt or equity investments in operating
and holding companies, investment funds, joint ventures, royalty streams, commodities, physical
assets, and other similar types of investments, are highly illiquid and long-term. A portfolio's ability to
transfer or dispose of private investments is expected to be highly restricted. The ability to withdraw
funds from LP interests is usually restricted following the withdrawal provisions contained in an
Offering Memorandum. In addition, substantial withdrawals by investors within a short period could
require a fund to liquidate securities positions and other investments more rapidly than would
otherwise be desirable, possibly reducing the value of the fund's assets or disrupting the fund's
investment strategy. The range of risks are dependent on the nature of the fund and are disclosed in
the offering documents.
Item 9 Disciplinary Information
Neither Johnson Financial Group, LLC nor its employees have been involved in any disciplinary or
investment related issues or events in the past ten years that would be considered material to a
prospective client's evaluation of our advisory business or the integrity of our management.
Item 10 Other Financial Industry Activities and Affiliations
JFG serves as the Manager of the JFG Fund LLC (the "Fund"), a private pooled investment vehicle.
The Fund is offered to employees and their family members who must be sophisticated investors that
meet certain requirements under applicable state and/or federal securities laws. Investors to whom the
Fund is offered will receive a private placement memorandum and other offering documents. The fees
charged by the Fund are separate and apart from our advisory fees. You should refer to the offering
documents for a complete description of the fees, investment objectives, risks and other relevant
information associated with investing in the Fund. Persons affiliated with our firm may have made an
investment in the Fund and may have an incentive to recommend the Fund over other investments.
JFG identifies private investments via a broad array of sources. In some cases, the source of a private
investment is a client of JFG. We undertake a thorough due diligence process on all investments,
including those that may be introduced to JFG and/or owned by a client. This creates a conflict of
interest as we have an incentive to recommend private investments that financially benefit clients over
those that do not. While this conflict exists, we believe that our policies and procedures mitigate such
conflict. JFG does not receive any direct or indirect compensation for recommending a client owned
private investment. Moreover, when making investment recommendations to clients, JFG makes
individualized recommendations based on what it believes to be in the best interest of the client on
whose behalf it is making the recommendation viewed on an overall basis.
JFG is the majority owner of WECtec, LLC, a technology company that created a private capital
allocation solution called Trace8. JFG's ownership of WECtec, LLC creates a conflict of interest in that
one of JFG's advisory clients has a minority ownership interest in WECtec, LLC. No JFG client is
required to invest in opportunities that Trace8 determines would be an appropriate investment and any
decision to do so is at the client's sole discretion. JFG and WECtec share offices and resources.
Although JFG compensates WECtec for its services, no portion of this cost is passed on to clients.
JFG provides bookkeeping and expense management services to advisory and non-advisory clients. In
addition, JFG is affiliated with JFG Wealth Management, LLC, a registered investment adviser that
provides comprehensive wealth management services to individuals and families who may not qualify
for the services provided by JFG (generally those with less than $30 million of manageable assets).
JFG and JFG Wealth Management, LLC are affiliated through common control and ownership. JFG
may recommend that you use the services of our affiliate if appropriate and suitable for your needs.
JFG's advisory services are separate and distinct from the fees paid to our affiliate for their services.
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Referral arrangements with an affiliated entity present an inherent conflict of interest, as JFG may have
a direct or indirect financial incentive to recommend JFG Wealth Management, LLC's services. While
we believe that the compensation charged by JFG Wealth Management, LLC is competitive, such
compensation may be higher than fees charged by other firms providing the same or similar services.
While we may recommend JFG Wealth Management, LLC's services, you are under no obligation to
use their services and you may obtain comparable services through other firms at lower or higher
fees. As part of our fiduciary duties to you, JFG endeavors at all times to put your interests ahead of
ours.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
All persons performing advisory functions on behalf of JFG and those who have access to client
transactions or recommendations, as well as all directors, officers, and partners are considered
"access persons" and must adhere to JFG's Code of Ethics. A copy of JFG's Code of Ethics will be
provided to any client or prospective client on request.
The Code of Ethics requires all access persons to report their personal securities holdings within ten
days of becoming an access person and annually thereafter. This information must be current as of a
date not more than 45 days prior to the date the individual becomes an access person or, for an
annual report, the date the report is submitted. Access persons also must report their personal trading
activities, if any, quarterly to the CCO within 30 days of the close of the quarter. IPO or private
placement participation requires pre-approval for the access person by the compliance team. The
Code of Ethics requires that violations of the Code of Ethics be reported to the CCO and it is stressed
that JFG's culture encourages internal reporting of violations. JFG will protect supervised persons who
report violations from retaliation.
All access persons are required to provide written acknowledgement of receipt of the Code of Ethics.
JFG maintains an ongoing education program regarding the Code of Ethics for its access persons.
Gifts will not be accepted if valued at more than $500. Participation on a board of a public company
requires pre-approval from the compliance team. Material non-public information is not to be traded
upon by access persons or any associated person.
All records of violations of the Code of Ethics and actions taken in response will be maintained by JFG.
Written acknowledgment of the receipt of the Code of Ethics will be maintained by JFG as will a record
of the names of access persons, personal securities reports by access persons and any records of
decisions approving access persons' participation in IPOs or private placements.
Certain clients own Class B shares of the JFG. Issuance of these shares resulted from specific client
inquiries as to whether the clients could have ownership in JFG. JFG does not recommend such
ownership interests to its clients, nor does it assess an advisory fee on these assets. Nonetheless,
client ownership of the firm creates a conflict of interest as JFG benefits from outside investment in the
firm. Client ownership of the firm has the potential to lead to preferential treatment of these client
accounts. JFG mitigates this potential conflict in a number of ways, including block trading of client
transactions, as well as utilization of allocation procedures regarding private capital investment
opportunities. JFG does not recommend to clients, nor does it buy or sell for client accounts, securities
in which JFG or a related person has a material financial interest.
From time to time, JFG may recommend that clients buy or sell the same securities, including private
placements and private equity, that JFG or a related person may also buy or sell. Some of these
investments may be placed at, or about the same time as, the placement of client securities
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transactions. This presents a conflict of interest, as JFG and its related persons may benefit from client
transactions by placing their own interests ahead of those of the JFG's clients. We mitigate this conflict
by adhering to policies and procedures that state that trading for JFG's own accounts will never take
precedence over transactions in clients' accounts. When possible, block trades will be used to make
sure every account receives the same execution price.
As disclosed under, Other Financial Industry Activities and Affiliations, JFG is affiliated with JFG
Wealth Management, LLC, a registered investment adviser that provides comprehensive wealth
management services to individuals and families who may not qualify for the services provided by JFG.
Both entities employ similar investment models which can result in trading similar or identical securities
on the same day. This scenario presents a conflict of interest. To mitigate this conflict and ensure
equitable trade execution across client accounts, the Company rotates which firm trades first during
significant trading events involving the same securities. These trading events include firm-wide
rebalancing, adjustments to asset class portfolios, tax loss harvesting, and trading of thinly traded
ETFs.
Item 12 Brokerage Practices
Where JFG has been granted discretionary authority by the client, this discretionary authority is limited
to determining the security, and the amount of the security, to be bought or sold for the client's
account. We have neither the authority to determine which broker or dealer will be used, nor the
authority to determine the amount of commission fees paid.
In providing investment management services, JFG generally recommends that clients hold their
accounts at Schwab Institutional, a division of Charles Schwab & Co., Inc. ("Schwab"), or Fidelity
Wealth Central ("Fidelity"), both FINRA-registered broker-dealers, members SIPC, to maintain custody
of client assets and to effect trades for their accounts, as JFG has established relationships with these
brokerage firms through which we receive products and services, in addition to execution, which may
benefit the client directly or indirectly. These products and services are described in detail below. The
cost of brokerage services at Schwab and Fidelity is also discussed with the client along with
alternative brokerage services of interest to the client, if any. Clients are informed that research
obtained from JFG's brokerage relationships may be used to manage their account as well as other
accounts under JFG's management.
We require that you, the client, direct us to execute transactions through a broker-dealer that you
select. Not all advisers require their clients to direct brokerage. If you direct us to place transactions
through a brokerage firm other than those we recommend to you, you should understand that we may
not be able to achieve best execution and that this practice may cost you more money, as you may
pay higher commissions than we could obtain from the firms we recommend, we may not be able to
aggregate orders to reduce transaction costs, and you may receive less favorable pricing.
JFG has a fiduciary duty to seek best price and execution when effecting trades. In recommending
Schwab and Fidelity, JFG's primary consideration is in securing the most favorable price and efficient
execution. The reasonableness of commission or other transaction costs is also a major factor in our
recommendations and is considered together with other relevant factors, including, but not limited to:
the brokerage firm's financial stability and reputation; responsiveness; commission rates; research and
other services offered by the broker (as described above); ease of use of trade confirmations, the size
and type of the transaction, whether or not any factors warrant a disruption to the current services the
client receives, back office support and the expertise to answer client questions and timeliness of such
contact. JFG evaluates the execution performance of its brokers no less than annually.
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As described above, JFG receives products and services in addition to execution services from
Schwab and Fidelity. Additional services received include a website including a client portal for online
access to a client's account, research accessibility, account status information and quality customer
service, as well as access to mutual funds and other investments that are otherwise generally only
available to institutional investors or would require a significantly higher minimum initial investment.
Products received include performance measurements of client accounts, S&P research reports and
other screening tools that assist in the investment management process.
Schwab and Fidelity also make available other services intended to help us manage and further
develop our business enterprise. These services may include compliance, legal and business
consulting, publications and conferences on practice management and business succession,
information technology, regulatory compliance and marketing and access to employee benefit
providers, human capital consultants and insurance providers. In addition, Schwab and Fidelity may
make available, arrange and/or pay for these types of services rendered to us by independent third
parties. Schwab and Fidelity may discount or waive fees it would otherwise charge for some of these
services or pay all or a part of the fees of a third party providing these services to us. Schwab and
Fidelity may also provide other benefits such as educational events or occasional business
entertainment of JFG personnel. While as a fiduciary, we endeavor to act in our clients' best interests;
clients should understand that the ability to receive these additional benefits from Schwab and Fidelity
creates a conflict of interest, as we our recommendations of these brokerage firms is influenced by the
availability of some of the foregoing products and services. As stated above, in recommending Schwab
and Fidelity, JFG's primary consideration is in securing the most favorable price and efficient execution
of client transactions.
JFG has not entered into any formal soft dollar agreements; however, as stated above, JFG does
receive research, evaluated pricing, various publications, and other benefits when we place client
transactions through Schwab and Fidelity.
When possible, JFG aggregates client orders to ensure no client transaction is favored over another,
as all transactions in an aggregated order are executed at the same price. JFG has adopted written
policies and procedures with regard to its order aggregation process to ensure fair distribution among
participating client accounts.
Item 13 Review of Accounts
Portfolio reviews are conducted quarterly or as otherwise desired by the client. The reviews include
examining asset allocation as compared to the client's Investment Policy Statement (IPS),
examining past transactions & current recommendations, as well as the economic outlook going
forward. The Portfolio Manager reviews all accounts in accordance with instructions from the client.
Triggering factors that could lead to a review other than those described above include major
geopolitical and/or market-related events or a change in the client's risk tolerance or financial situation.
The individuals conducting reviews may vary from time to time, but in all circumstances and at all
times, the individual conducting the review will be an investment adviser representative of JFG.
All accounts are held in the clients' names at brokerage houses selected by the client. Thus, the clients
have access to their accounts at their convenience in addition to receiving monthly and/or quarterly
reports from the brokerage firm. Johnson Financial Group, LLC also provides written quarterly reports
showing performance of the account and the amount of the fee paid to JFG, the net asset value of the
account upon which the fee was based, along with the fees charged & the method in which the fee was
calculated.
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Item 14 Client Referrals and Other Compensation
JFG does not receive any economic benefit from non-clients for providing investment advice and
advisory services to clients. Currently, JFG does not directly or indirectly compensate those who are
not supervised persons for client referrals.
Item 15 Custody
Clients receive monthly statements from the custodian and clients should review these statements
carefully. Clients receive quarterly statements from JFG and clients should compare these statements
against the statements they receive from the custodian.
JFG is deemed to have custody of client assets because it deducts advisory fees from client accounts,
offers bill-pay services to clients, and may effect transfers from client accounts to one or more third
parties designated, in writing, by the client without obtaining written client consent for each separate,
individual transaction, as long as the client has provided us with written authorization to do so. Such
written authorization is known as a Standing Letter of Authorization. Due to JFG's ability to access
client funds and securities, JFG is examined no less than annually on a surprise basis by a third-party
accountant to ensure the protection of client funds.
As discussed in Item 4, JFG serves as the investment adviser to JFG Fund LLC (the "Fund," whether
one or more), a private pooled investment vehicle offered only to employees and their family members.
In our capacity as investment adviser to the Fund, we will have access to the Fund's funds and
securities, and therefore have custody over such funds and securities. We provide each investor in the
Fund with audited annual financial statements. If you are a Fund investor and have questions
regarding the financial statements or if you did not receive a copy, contact us directly at the telephone
number on the cover page of this brochure.
Brandon Johnson serves as trustee for three clients' trusts. His capacity as trustee gives our firm
custody over the advisory accounts for which he serves as trustee. These accounts will be held with a
bank, broker-dealer, or other qualified custodian. Brandon's relationship with the beneficiaries of these
trusts pre-existed the establishment of the trusts as clients of JFG. JFG is examined no less than
annually on a surprise basis by a third-party accountant to ensure the protection of client funds.
Item 16 Investment Discretion
For transactions placed in client accounts over which the client has granted JFG discretion, JFG
maintains the discretionary authority to determine the securities to be bought and sold, and the amount
of securities to be bought and sold for said client's account, without obtaining prior consent or approval
from the client. However, these purchases or sales are subject to specified investment objectives,
guidelines, or limitations previously set forth in the IPS. For clients participating in a wrap-fee program,
JFG has the discretion to hire and replace third-party managers within the program.
Discretionary authority will only be exercised upon written authorization by the client as evidenced by
the client's execution of an agreement containing all applicable limitations to such authority.
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Item 17 Voting Client Securities
JFG is a fiduciary that owes each of its clients duties of care and loyalty with respect to all services
undertaken on the client's behalf, including proxy voting. The duty of care requires an advisor with
proxy voting authority to monitor corporate events and to vote the proxies. To satisfy its duty of loyalty,
the advisor must cast the proxy votes in a manner consistent with the best interest of its client and
must place clients' interests above its own.
JFG has adopted and implemented written policies and procedures pursuant to SEC Rule 206(4)-6
that are reasonably designed to ensure that JFG votes proxies in the best interest of its clients. The
guiding principle with respect to voting proxies is that JFG votes the shares in the best interest of the
client. Unless otherwise noted, JFG votes with management. If the firm does not agree with
management concerning an issue, the firm would typically sell the position.
Clients may direct JFG on how to vote a particular proxy at any time by contacting JFG directly.
JFG will generally not vote proxies if a) proxies are received for equity securities where, at the time of
receipt, JFG's position across all clients that it advises is less than, or equal to, 1% of the total
outstanding voting equity (an "immaterial position"); or b) when proxies are received for equity
securities where, at the time of receipt, the firm's clients no longer hold that position.
Potential conflicts of interest between JFG and its clients may arise when JFG's relationships with an
issuer or related third party conflict, or appear to conflict, with the best interests of the JFG's clients. If
the issue is specifically addressed in JFG's policies and procedures, JFG will vote in accordance with
these policies. In a situation where the issue is not specifically addressed in the policies and
procedures, and an apparent or actual conflict exists, JFG shall either: i) delegate the voting decision
to an independent third party; ii) inform clients of the conflict of interest and obtain advance consent of
a majority of such clients for a particular voting decision; or iii) obtain approval of a voting decision from
JFG's President, who will be responsible for documenting the rationale for the decision made and
voted. In all such cases, JFG will make disclosures to clients of all material conflicts.
Clients may request to receive information about how JFG voted a particular proxy and may obtain a
copy of JFG's proxy voting policies and procedures by contacting JFG directly.
Some clients choose to maintain authority to vote their own securities. These clients will receive their
proxies from the custodian. Clients can contact advisor with questions about any of these solicitations.
JFG may utilize an independent proxy voting advisory and research firm to vote JFG client proxies.
When the client participates in the Johnson Financial Group, LLC wrap fee program, JFG will not vote
client proxies; rather, proxies will be voted by the Program Manager in the manner outlined in the
Program Manager's Form ADV, which may include delegating proxy voting to the sub-advisors or
managers used in the program.
Item 18 Financial Information
Johnson Financial Group, LLC does not require or solicit prepayment of fees six months or more in
advance and thus a balance sheet is not included in this ADV Part 2A. We do not have any financial
conditions that are reasonably likely to impair our ability to meet contractual commitments to clients.
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