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JFG Wealth Management, LLC
1144 Fifteenth Street, Suite 3950
Denver, CO 80202
720-778-4467(P)
720-420-1333(F)
www.jfgwealth.net
March 27, 2025
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of JFG Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
720-778-4467. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about JFG Wealth Management, LLC also is available on the SEC's website at
www.adviserinfo.sec.gov.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment, dated March 13, 2024, we have made the
following material changes to this brochure:
•
Item 4 - Advisory Business - We included a description of our Financial Planning service. We
offer this service as a part of our investment management service, at no additional charge. Our
Selection of Other Adviser section has been updated to include private fund managers. We no
longer offer Financial Consulting Service so references to this service have been removed from
this brochure.
•
Item 10 - Other Financial Industry Activities and Affiliations - Information has been added
to this section to describe, Johnson Financial Group LLC as the majority owner of WECtec,
LLC, a technology company that created a private capital allocation solution called Trace8
determines would be an appropriate investment and any decision to do so is at the client's sole
discretion.
2
Item 3 Table of Contents
Item 1 Cover Page
Page 1
Item 2 Summary of Material Changes
Page 2
Item 3 Table of Contents
Page 3
Item 4 Advisory Business
Page 4
Item 5 Fees and Compensation
Page 6
Item 6 Performance-Based Fees and Side-By-Side Management
Page 8
Item 7 Types of Clients
Page 8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Page 8
Item 9 Disciplinary Information
Page 10
Item 10 Other Financial Industry Activities and Affiliations
Page 10
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Page 11
Item 12 Brokerage Practices
Page 12
Item 13 Review of Accounts
Page 13
Item 14 Client Referrals and Other Compensation
Page 13
Item 15 Custody
Page 14
Item 16 Investment Discretion
Page 14
Item 17 Voting Client Securities
Page 14
Item 18 Financial Information
Page 15
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Item 4 Advisory Business
JFG Wealth Management, LLC ("we" or "us"), offers investment management, financial consulting, and
selection of other advisers to high net worth individuals corporations, and charitable organizations. We
have been in business since August 2016. JFG Wealth Management, LLC is owned by Johnson
Financial Group LLC. Johnson Financial Group LLC is primarily owned by B&W Holdings LLC.
Investment
Management
JFG Wealth Management, LLC constructs customized portfolios for investment management clients
based on their financial objectives and constraints. We begin by collecting information from the client,
which is used to create an Investment Policy Statement (the "IPS"). This document details the client's
past investment related experience, current financial situation (including goals and risk tolerance),
probable future financial needs (including constraints such as liquidity needs, time horizons, tax issues,
legal and regulatory considerations, and unique circumstances). From this information, JFG Wealth
Management, LLC develops an investment strategy to address these designated criteria, and
manages the client's assets on either a discretionary or non-discretionary basis, subject to reasonable
restrictions the client may have imposed on the account. We continuously monitor the client's portfolio
and may rebalance the portfolio due to certain events, such as changes in the client's financial
situation or market-driven events.
As part of our investment management services, JFG Wealth Management, LLC offers complimentary
financial planning to those clients who wish to participate in the financial planning process. Our
financial plans are created according to each client's individual needs. Our planning services range
from comprehensive financial planning, through which the client receives a written report of the client's
overall financial situation and a recommended investment plan to more modular consultative services
which focus on one or more targeted financial goals.
JFG Wealth Management, LLC tailors advisory services to the individual needs of clients by gathering
all relevant asset and liability information to create an investment strategy and financial plan that
address the clients' complete financial picture. The financial plans address the very specific
circumstances that affect a client's financial goals including family information, required spending
needs, financial strength and wealth targets. Clients may impose restrictions on investing in
certain securities and types of securities.
Financial Planning
As part of our investment management service, we offer financial planning services at no additional
charge. Financial planning typically involves providing a variety of advisory services to clients
regarding the management of their financial resources based upon an analysis of their individual
needs. Our planning services range from comprehensive financial planning, through which the client
receives a written report of the client's overall financial situation and a recommended investment plan
to more modular consultative services which focus on one or more targeted financial goals.
We tailor advisory services to the individual needs of clients by gathering all relevant asset and liability
information to create an investment strategy and financial plan that address the clients' complete
financial picture. The financial plans address the very specific circumstances that affect a client's
financial goals including family information, required spending needs, financial strength and wealth
targets. Clients may impose restrictions on investing in certain securities and types of securities.
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Selection of Other Advisers
JFG Wealth Management, LLC may recommend that you use the services of a third party money
manager or private fund manager ("TPMM") to manage all, or a portion of, your investment portfolio.
After gathering information about your financial situation and objectives, JFG Wealth Management,
LLC may recommend that you engage a specific TPMM or investment program. Factors that JFG
Wealth Management, LLC take into consideration when making our recommendation(s) include, but
are not limited to, the following: the TPMM's performance, methods of analysis, fees, your financial
needs, investment goals, risk tolerance, and investment objectives. JFG Wealth Management, LLC will
monitor the TPMM(s)' performance to ensure its management and investment style remains aligned
with your investment goals and objectives. The TPMM(s) will actively manage your portfolio and in
some cases assume discretionary investment authority over your account. JFG Wealth Management,
LLC will assume discretionary authority to hire and fire TPMM(s) and/or reallocate your assets to other
TPMM(s) where JFG Wealth Management, LLC deem such action appropriate. Private fund managers
are recommended on a non-discretionary basis and clients will receive a private placement
memorandum and other offering documents prior to investing.
Family
Office
Services
We also provides family office services to investment management clients. These services consist of
bookkeeping, expense management, bill-pay, private foundation administration and advisor
coordination which are detailed in a separate engagement letter, customized to the client's needs.
Human Capital
As part of our investment management service, we provide advice and tools to help families focus on
the human capital side of wealth, not just the financial capital.
For clients that are interested in doing more in-depth work in this area, we offer extensive expertise
and coaching under a separate engagement on a wide range of topics such as Family Dynamics,
Communication, Mission, Vision, Values, Philanthropy, History and Legacy, and Succession
Planning.
Wrap Fee Programs
JFG Wealth Management, LLC does not participate in any wrap fee program.
Types of Investments
We provide advice on various types of investments. Our services are not limited to a specific type of
investment or product. As a part of our Investment Management service, JFG Wealth Management,
LLC may recommend an allocation to one or more unaffiliated private investments. When we
recommend a private investment, the client will receive a private placement memorandum and other
offering documents which include a complete description of the fees, investment objectives, risks and
other relevant information associated with the investment. Refer to the Methods of Analysis,
Investment Strategies and Risk of Loss below for additional disclosures and risks.
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IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2024, we have regulatory assets under management of $1,162,526,984, of which
$684,103,217 was managed on a discretionary basis and $478,423,767 was managed on a non-
discretionary basis.
Assets Under
Advisement
In addition, JFG Wealth Management, LLC provides financial advising, family office, and administrative
services on $1.9 billion of client assets.
JFG Wealth Management, LLC's parent company, Johnson Financial Group LLC (JFG), is also a
registered investment adviser. As of December 31, 2024, JFG provides continuous management
services on $2,745,499,208 in assets, of which $1,357,338,518 was managed on a discretionary basis,
and $1,388,160,690 was managed on a non-discretionary basis. In addition, JFG provides financial
advising, family office, and administrative services on $8.2 billion of client assets.
Item 5 Fees and Compensation
Investment
Management
JFG Wealth Management, LLC is paid based on assets under management, and not the activity level
of an account. The management fee will be automatically debited from the account at the beginning of
each quarter, as authorized in writing by the client. When using private funds and separately managed
accounts, clients may pay two management fees, one to the private fund and one to JFG Wealth
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Management, LLC. JFG Wealth Management's minimum annual fee is $45,000, and we generally
require that clients have a minimum of $5 million in liquid assets managed by JFG Wealth
Management, LLC to start or maintain an account. Under certain circumstances, we may accept new
investment management relationships below this minimum. Fees are generally non-negotiable,
although we reserve the right at our sole discretion to negotiate the fees lower. Agreed-upon fees will
be stated in the written agreement signed by the client.
Fees are calculated as a percentage of the fair market value of the securities held in the account at the
end of each quarter, and paid in advance or arrears, as specified in the advisory contract. When
services commence other than at the beginning of a quarter, the fee charged at the end of that quarter
will be pro-rated so that the client is only charged for services rendered from the date the client
contract was executed to the end of the quarter. If services are terminated before the end of the
quarter, the fee will be prorated for that quarter (i.e. if services are terminated on the 18th day of the
quarter, the fee charged will be 18 days/the number of days in the quarter * quarterly fee). Clients are
charged as households and thus receive the applicable price breaks taking into account all of the
assets in the household accounts that JFG Wealth Management, LLC manages. The fee schedule is
as follows:
Total Fair Market Value of
Assets Under Management
$0 - $5,000,000
$5,000,000+
$25,000,000+
Annual Fee
Percentage Fee
0.90%
0.70%
0.35%
Quarterly
Percentage Fee
0.225%
0.175%
0.0875%
JFG Wealth Management, LLC generally pro-rates fees to reflect contributions or withdrawals of
account assets during a single billing period.
Ongoing investment management fees (as detailed in the JFG Wealth Management, LLC Investment
Advisory Agreement) are charged on the total value of all assets invested in our Investment
Management service including the value of your private investments which are calculated based on the
most recent available value at the beginning of each quarter. We do not receive any additional
compensation for recommending private investments. Fees charged by private investments are
separate and apart from our advisory fees. You should refer to the offering documents for a full
description of the applicable fees, including performance-based fees, management fees, and expenses
charged to the respective private fund.
The fees that you pay to our firm for investment advisory services are separate and distinct from the
fees and expenses charged by mutual funds or exchange traded funds (described in each fund's
prospectus) to their shareholders. These fees will generally include a management fee and other fund
expenses. Other types of fees that clients may incur include brokerage and transaction fees when
purchasing or selling securities. These charges and fees are typically imposed by the broker-dealer or
custodian through whom your account transactions are executed. when purchasing or selling
securities. We do not share in any portion of the brokerage fees/transaction charges imposed by the
broker-dealer or custodian.
Financial Planning and Family Office Services are included as a part of our Investment Management
service under the above fee schedule.
Our basic Human Capital services and tools are available through your adviser at no additional fee.
For a more personalized approach, clients can enter into a separate engagement letter for an
additional fee. The fee depends on the services the client chooses.
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Selection of Other Advisers
Advisory fees charged by TPMMs are separate and apart from JFG Wealth Management, LLC's
advisory fees. Assets managed by TPMMs will be included in calculating our advisory fee, which is
based on the fee schedule set forth in the Investment Management section in this brochure. Advisory
fees that you pay to the TPMM are established and payable in accordance with the brochure and/or
offering documents provided by each TPMM to whom you are referred. These fees may or may not be
negotiable. You should review the recommended TPMM's brochure and/or offering documents and
take into consideration the TPMM's fees along with our fees to determine the total amount of fees
associated with this program.
You may be required to sign an agreement directly with the recommended TPMM(s). You may
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure and/or offering documents for specific information
on how you may terminate your advisory relationship with the TPMM and how you may receive a
refund, if applicable. You should contact the TPMM directly for questions regarding your advisory
agreement with the TPMM.
Item 6 Performance-Based Fees and Side-By-Side Management
JFG Wealth Management does not charge performance-based fees.
Item 7 Types of Clients
JFG Wealth Management, LLC provides investment advice to high net worth individuals and charitable
organizations. JFG Wealth Management generally has a minimum account size of $5,000,000, which
can be waived at our sole discretion.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Portfolio construction begins by selecting a universe of investments that are appropriate for each
client's circumstances. Portfolios are then built by including securities that exhibit the desired asset
class, risk, return, and tax characteristics as described in the Investment Policy Statement. In order to
analyze investment strategies and specific securities, JFG Wealth Management, LLC uses a variety of
quantitative and research-based approaches. These approaches include an analysis of performance,
return distributions, standard deviation, risk exposures (through multi-factor regression models), and
tax efficiency, in addition to other modern portfolio theory (MPT) methods.
We generally employ a total return approach to portfolio management and incorporate the client's
unique situation, risk tolerance, and needs for income and liquidity. Portfolios will potentially include
domestic and foreign equities, fixed income securities, CD's and options, mutual funds, separately
managed accounts, ETFs, alternative investments and private placements, depending on client
consent and comfort level. Investment strategies are primarily focused on building globally diversified
portfolios that are highly tax and cost efficient. This is done principally through the use of mutual funds,
ETFs, and separately managed accounts. Investing in securities involves risk of loss and clients should
be prepared to bear the loss of their investments.
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It should also be noted that at the outset of a relationship with a new client, JFG Wealth Management,
LLC may provide investment advice on any holdings in a client's investment portfolio. Decisions
regarding whether to continue to hold an existing asset are based on the Investment Policy Statement,
tax implications, trading costs, and the client's specific requests.
The risk of loss varies depending on what type of investment strategy is employed. Clients who have
indicated that they have the ability and willingness to bear more risk in their portfolios have riskier
investment strategies. These portfolios have higher expected risk and returns. These portfolios will
have greater amounts of stocks and others riskier assets versus fixed-income. Clients who have
indicated that they have less ability and willingness to assume risk will have more fixed-income and
less stocks and other riskier assets in their portfolios.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, an ETF may not have investment exposure to all
of the securities included in its Underlying Index, or its weighting of investment exposure to such
securities may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index, but which are expected to yield similar
performance.
Private Investments: Investments in private funds, including debt or equity investments in operating
and holding companies, investment funds, joint ventures, royalty streams, commodities, physical
assets, and other similar types of investments, are highly illiquid and long-term. A portfolio's ability to
transfer or dispose of private investments is expected to be highly restricted. The ability to withdraw
funds from LP interests is usually restricted following the withdrawal provisions contained in an
Offering Memorandum. In addition, substantial withdrawals by investors within a short period could
require a fund to liquidate securities positions and other investments more rapidly than would
otherwise be desirable, possibly reducing the value of the fund's assets or disrupting the fund's
investment strategy. The range of risks are dependent on the nature of the fund and are disclosed in
the offering documents.
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Item 9 Disciplinary Information
Neither JFG Wealth Management, LLC nor its employees have been involved in any disciplinary or
investment related issues or events in the past ten years that would be considered material to a
prospective client's evaluation of our advisory business or the integrity of our management.
Item 10 Other Financial Industry Activities and Affiliations
JFG Wealth Management, LLC is affiliated with Johnson Financial Group LLC, a registered investment
adviser that provides comprehensive wealth management services, bookkeeping, expense
management services, and Human Capital Services to wealthy families. JFG Wealth Management,
LLC and Johnson Financial Group LLC are affiliated through common control and ownership. JFG
Wealth Management, LLC may recommend that you use the services of our affiliate if appropriate and
suitable for your needs. JFG Wealth Management, LLC's advisory services are separate and distinct
from the fees paid to our affiliate for their services.
Referral arrangements with an affiliated entity present an inherent conflict of interest, as JFG Wealth
Management, LLC may have a direct or indirect financial incentive to recommend Johnson Financial
Group LLC's services. While we believe that the compensation charged by Johnson Financial Group
LLC is competitive, such compensation may be higher than fees charged by other firms providing the
same or similar services. While we may recommend Johnson Financial Group LLC's services, you are
under no obligation to use their services and you may obtain comparable services through other firms
at lower or higher fees. As part of our fiduciary duties to you, JFG Wealth Management,
LLC endeavors at all times to put your interests ahead of ours.
Our affiliate, Johnson Financial Group LLC is the majority owner of WECtec, LLC, a technology
company that created a private capital allocation solution called Trace8. Johnson Financial Group
LLC's ownership of WECtec, LLC creates a conflict of interest in that one advisory client has a minority
ownership interest in WECtec, LLC. No JFG Wealth Management, LLC client is required to invest in
opportunities that Trace8 determines would be an appropriate investment and any decision to do so is
at the client's sole discretion. JFG Wealth Management, LLC, Johnson Financial Group LLC and
WECtec share offices and resources. Although Johnson Financial Group LLC compensates WECtec
for its services, no portion of this cost is passed on to clients.
JFG Wealth Management, LLC and our affiliate Johnson Financial Group LLC identify private
investments via a broad array of sources. In some cases, the source of a private investment is a client.
We undertake a thorough due diligence process on all investments, including those that may be
introduced and/or owned by a client. This creates a conflict of interest as we have an incentive to
recommend private investments that financially benefit clients over those that do not. While this conflict
exists, we believe that our policies and procedures mitigate such conflict. JFG Wealth Management,
LLC does not receive any direct or indirect compensation for recommending a client owned private
investment. Moreover, when making investment recommendations to clients, we make individualized
recommendations based on what we believe to be in the best interest of the client on an overall basis.
10
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
All persons performing advisory functions on behalf of JFG Wealth Management, LLC and those who
have access to client transactions or recommendations, as well as all directors, officers, and partners
are considered "access persons" and must adhere to JFG Wealth Management, LLC's Code of Ethics.
A copy of JFG Wealth Management, LLC's Code of Ethics will be provided to any client or prospective
client on request.
The Code of Ethics requires all access persons to report their personal securities holdings within ten
days of becoming an access person and annually thereafter. This information must be current as of a
date not more than 45 days prior to the date the individual becomes an access person or, for an
annual report, the date the report is submitted. Access persons also must report their personal trading
activities, if any, quarterly to the compliance team within 30 days of the close of the quarter. IPO or
private placement participation requires pre-approval for the access person by the CCO. The Code
requires that violations of the Code be reported to the compliance team and it is stressed that JFG
Wealth Management, LLC's culture encourages internal reporting of violations. JFG Wealth
Management, LLC will protect supervised persons who report violations from retaliation.
All access persons are required to provide written acknowledgement of receipt of the Code. JFG
Wealth Management, LLC maintains an ongoing education program regarding the Code for its access
persons. Gifts will not be accepted if valued at more than $500. Participation on a board of a public
company requires pre-approval from the compliance team. Material non-public information is not to be
traded upon by access persons or any associated person.
All records of violations of the Code and actions taken in response will be maintained by JFG Wealth
Management, LLC. Written acknowledgment of the receipt of the Code will be maintained by JFG
Wealth Management, LLC as will a record of the names of access persons, personal securities reports
by access persons and any records of decisions approving access persons' participation in IPOs or
private placements.
JFG Wealth Management, LLC does not recommend to clients, nor does it buy or sell for client
accounts, securities in which JFG or a related person has a material financial interest.
From time to time, JFG Wealth Management, LLC may recommend that clients buy or sell the same
securities, including private placements and private equity, that JFG Wealth Management, LLC or a
related person may also buy or sell. Some of these investments may be placed at, or about the same
time as, the placement of client securities transactions. This presents a conflict of interest, as JFG
Wealth Management, LLC and its related persons may benefit from client transactions by placing their
own interests ahead of those of the JFG Wealth Management, LLC's clients. We mitigate this conflict
by adhering to policies and procedures that state that trading for JFG Wealth Management's own
accounts will never take precedence over transactions in clients' accounts. Block trades will be used to
make sure every account receives the same execution price. These securities are widely held and
publicly traded.
As disclosed under, Other Financial Industry Activities and Affiliations, JFG Wealth Management, LLC,
is affiliated with Johnson Financial Group, LLC, a registered investment adviser. We provide
comprehensive wealth management services to individuals and families who may not qualify for the
services provided by Johnson Financial Group, LLC. Both entities employ similar investment models
which can result in trading similar or identical securities on the same day. This scenario presents a
conflict of interest. To mitigate this conflict and ensure equitable trade execution across client
11
accounts, the Company rotates which firm trades first during significant trading events involving the
same securities. These trading events include firm-wide rebalancing, adjustments to asset class
portfolios, tax loss harvesting, and trading of thinly traded ETFs.
Item 12 Brokerage Practices
Where JFG Wealth Management, LLC has been granted discretionary authority by the client, this
discretionary authority is limited to determining the security, and the amount of the security, to be
bought or sold for the client's account. We have neither the authority to determine which broker or
dealer will be used, nor the authority to determine the amount of commission fees paid.
In providing investment management services, JFG Wealth Management, LLC generally recommends
that clients hold their accounts at Schwab Institutional, a division of Charles Schwab & Co., Inc.
("Schwab"), a FINRA-registered broker-dealer, member SIPC, to maintain custody of client assets and
to effect trades for their accounts, as JFG Wealth Management, LLC has established a relationships
with this brokerage firm through which we receive products and services, in addition to execution,
which may benefit the client directly or indirectly. These products and services are described in detail
below. The cost of brokerage services at Schwab is also discussed with the client along with
alternative brokerage services of interest to the client, if any. Clients are informed that research
obtained from JFG Wealth Management, LLC's brokerage relationships may be used to manage their
account as well as other accounts under JFG Wealth Management, LLC's management.
We require that you, the client, direct us to execute transactions through a broker-dealer that you
select. Not all advisers require their clients to direct brokerage. If you direct us to place transactions
through a brokerage firm other than those we recommend to you, you should understand that we may
not be able to achieve best execution and that this practice may cost you more money, as you may
pay higher commissions than we could obtain from the firms we recommend, we may not be able to
aggregate orders to reduce transaction costs, and you may receive less favorable pricing.
JFG Wealth Management, LLC has a fiduciary duty to seek best price and execution when effecting
trades. In recommending Schwab, JFG Wealth Management, LLC's primary consideration is in
securing the most favorable price and efficient execution. The reasonableness of commission or other
transaction costs is also a major factor in our recommendations and is considered together with other
relevant factors, including, but not limited to: the brokerage firm's financial stability and reputation;
responsiveness; commission rates; research and other services offered by the broker (as described
above); ease of use of trade confirmations, the size and type of the transaction, whether or not any
factors warrant a disruption to the current services the client receives, back office support and the
expertise to answer client questions and timeliness of such contact. JFG Wealth Management, LLC
evaluates the execution performance of its brokers no less than annually.
As described above, JFG Wealth Management, LLC receives products and services in addition to
execution services from Schwab. Additional services received include a website including a client
portal for online access to a client's account, research accessibility, account status information and
quality customer service, as well as access to mutual funds and other investments that are otherwise
generally only available to institutional investors or would require a significantly higher minimum initial
investment. Products received include performance measurements of client accounts, S&P research
reports and other screening tools that assist in the investment management process.
Schwab also makes available other services intended to help us manage and further develop our
business enterprise. These services may include compliance, legal and business consulting,
publications and conferences on practice management and business succession, information
technology, regulatory compliance and marketing and access to employee benefit providers, human
12
capital consultants and insurance providers. In addition, Schwab may make available, arrange and/or
pay for these types of services rendered to us by independent third parties. Schwab may discount or
waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a
third party providing these services to us. Schwab may also provide other benefits such as educational
events or occasional business entertainment of JFG Wealth Management, LLC personnel. While as a
fiduciary, we endeavor to act in our clients' best interests; clients should understand that the ability to
receive these additional benefits from Schwab creates a conflict of interest, as our recommendation of
this brokerage firm is influenced by the availability of some of the foregoing products and services. As
stated above, in recommending Schwab, JFG Wealth Management, LLC's primary consideration is in
securing the most favorable price and efficient execution of client transactions.
JFG Wealth Management, LLC has not entered into any formal soft dollar agreements; however, as
stated above, JFG Wealth Management, LLC does receive research, evaluated pricing, various
publications, and other benefits when we place client transactions through Schwab and Fidelity.
When possible, JFG Wealth Management, LLC aggregates client orders to ensure no client transaction
is favored over another, as all transactions in an aggregated order are executed at the same price.
JFG Wealth Management, LLC has adopted written policies and procedures with regard to its order
aggregation process to ensure fair distribution among participating client accounts.
When JFG Wealth Management, LLC recommends the use of a third-party money manager, JFG
Wealth Management, LLC typically does not place client securities transactions in those accounts,
rather, they are placed by the third party manager.
Item 13 Review of Accounts
Portfolio reviews are conducted quarterly or as otherwise desired by the client. The reviews include
examining asset allocation as compared to the client's Investment Policy Statement (IPS),
examining past transactions & current recommendations, as well as the economic outlook going
forward.
Triggering factors that could lead to additional reviews other than those described above include major
geopolitical and/or market-related events or a change in the client's risk tolerance or financial situation.
The individuals conducting reviews may vary from time to time, but in all circumstances and at all
times, the individual conducting the review will be an investment adviser representative of JFG Wealth
Management, LLC.
All accounts are held in the clients' names at brokerage houses selected by the client. Thus, the clients
have access to their accounts at their convenience in addition to receiving monthly and/or quarterly
reports from the brokerage firm. JFG Wealth Management, LLC also provides written quarterly reports
showing performance of the account and the amount of the fee paid to JFG Wealth Management,
LLC, the net asset value of the account upon which the fee was based, along with the fees charged &
the method in which the fee was calculated.
Item 14 Client Referrals and Other Compensation
JFG Wealth Management, LLC does not receive any economic benefit from non-clients for providing
investment advice and advisory services to clients. Currently, JFG Wealth Management, LLC does not
directly or indirectly compensate those who are not supervised persons for client referrals.
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Item 15 Custody
Clients receive monthly statements from the custodian and clients should review these statements
carefully. Clients receive quarterly statements from JFG Wealth Management, LLC and clients should
compare these statements against the statements they receive from the custodian.
JFG Wealth Management may take custody of client assets in the event the client is a foundation, for
the purpose of assisting with processing of grants. In the event the firm has custody of client assets for
this purpose, the assets in the client's account(s) will be subject to annual surprise examination in
compliance with SEC Rule 206(4)-2.
JFG Wealth Management, LLC is deemed to have custody of client assets because it deducts advisory
fees from client accounts, offers bill-pay services to clients, and may effect transfers from client
accounts to one or more third parties designated, in writing, by the client without obtaining written client
consent for each separate, individual transaction, as long as the client has provided us with written
authorization to do so. Such written authorization is known as a Standing Letter of Authorization. Due
to JFG Wealth Management, LLC's ability to access client funds and securities, JFG Wealth
Management, LLC is examined no less than annually on a surprise basis by a third-party accountant to
ensure the protection of client funds.
Item 16 Investment Discretion
For transactions placed in client accounts over which the client has granted JFG Wealth Management,
LLC discretion, JFG Wealth Management, LLC maintains the discretionary authority to determine the
securities to be bought and sold, and the amount of securities to be bought and sold for said client's
account, without obtaining prior consent or approval from the client. However, these purchases or
sales are subject to specified investment objectives, guidelines, or limitations previously set forth in the
IPS.
Discretionary authority will only be exercised upon written authorization by the client as evidenced by
the client's execution of an agreement containing all applicable limitations to such authority.
Item 17 Voting Client Securities
JFG Wealth Management, LLC is a fiduciary that owes each of its clients duties of care and loyalty with
respect to all services undertaken on the client's behalf, including proxy voting. The duty of care
requires an adviser with proxy voting authority to monitor corporate events and to vote the proxies. To
satisfy its duty of loyalty, the adviser must cast the proxy votes in a manner consistent with the best
interest of its client and must place clients' interests above its own.
JFG Wealth Management, LLC has adopted and implemented written policies and procedures
pursuant to SEC Rule 206(4)-6 that are reasonably designed to ensure that JFG Wealth Management,
LLC votes proxies in the best interest of its clients. The guiding principle with respect to voting proxies
is that JFG Wealth Management, LLC votes the shares in the best interest of the client. Unless
otherwise noted, JFG Wealth Management, LLC votes with management. If the firm does not agree
with management concerning an issue, the firm would typically sell the position.
Clients may direct JFG Wealth Management, LLC on how to vote a particular proxy at any time by
contacting JFG Wealth Management, LLC directly.
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JFG Wealth Management, LLC will generally not vote proxies if a) proxies are received for equity
securities where, at the time of receipt, JFG Wealth Management, LLC's position, across all clients that
it advises, is less than, or equal to, 1% of the total outstanding voting equity (an "immaterial position");
or b) when proxies are received for equity securities where, at the time of receipt, the firm's clients no
longer hold that position.
Potential conflicts of interest between JFG Wealth Management, LLC and its clients may arise when
JFG Wealth Management, LLC's relationships with an issuer or related third party conflict, or appear to
conflict, with the best interests of the JFG Wealth Management, LLC's clients. If the issue is specifically
addressed in JFG Wealth Management, LLC's policies and procedures, JFG Wealth Management,
LLC will vote in accordance with these policies. In a situation where the issue is not specifically
addressed in the policies and procedures, and an apparent or actual conflict exists, JFG Wealth
Management, LLC shall either: i) delegate the voting decision to an independent third party; ii) inform
clients of the conflict of interest and obtain advance consent of a majority of such clients for a particular
voting decision; or iii) obtain approval of a voting decision from JFG Wealth Management, LLC's CCO,
who will be responsible for documenting the rationale for the decision made and voted. In all such
cases, JFG Wealth Management, LLC will make disclosures to clients of all material conflicts.
Clients may request to receive information about how JFG Wealth Management, LLC voted a
particular proxy and may obtain a copy of JFG Wealth Management, LLC's proxy voting policies and
procedures by contacting JFG Wealth Management, LLC directly.
Some clients choose to maintain authority to vote their own securities. These clients will receive their
proxies from the custodian. Clients can contact advisor with questions about any of these solicitations.
JFG Wealth Management, LLC may utilize an independent proxy voting advisory and research firm to
vote JFG Wealth Management, LLC client proxies.
Item 18 Financial Information
JFG Wealth Management, LLC does not require or solicit prepayment of more than $1,200 in fees six
months or more in advance; thus a balance sheet is not included in this ADV Part 2A. We do not have
any financial conditions that are reasonably likely to impair our ability to meet contractual commitments
to clients.
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