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iAdvise Partners
747 Third Avenue – Ste. 34B
New York, NY 10016-8725
Telephone: (212) 686-4601
E-mail: cpenaranda@iadvisepartners.com
telephone number
(212) 686-4601
and/ or
This Brochure provides information about the qualifications and business practices of
iAdvise Partners. If you have any questions about the contents of this Brochure, please
by email at
contact us at
cpenaranda@iadvisepartners.com.
The information in this Brochure has not been approved or verified by any state or
federal securities authority.
Registration of an investment adviser does not imply any level of skill or training. The
oral and written communications received from an adviser provide you with information
about which to utilize in determining to hire or retain an investment adviser.
Additional information about iAdvise Partners is also available on the SEC’s website at
www.adviserinfo.sec.gov.
March 2025
Item 3 – Table of Contents
Item 3 – Table of Contents ..................................................................................................................... 2
Item 2 – Material Changes ...................................................................................................................... 3
Item 4 – Advisory Services ..................................................................................................................... 4
Item 5 – Fees and Compensation ....................................................................................................... 6
Item 6 - Performance-Based Fees and side-by-side management .................................... 7
Item 7 - Types of Clients .......................................................................................................................... 7
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ............................ 7
Item 9 - Disciplinary Information ........................................................................................................ 11
Item 10 - Other Financial Industry Activities and Affiliations ............................................... 11
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading .......................................................................................................................................................... 11
Item 12 - Brokerage Practices............................................................................................................ 16
Item 13 - Review of Accounts ............................................................................................................. 18
Item 14 - Client Referrals and Other Compensation ............................................................... 18
Item 15 - Custody ..................................................................................................................................... 18
Item 16 - Investment Discretion ......................................................................................................... 18
Item 17 - Voting Client Securities ..................................................................................................... 19
Item 18 - Financial Information .......................................................................................................... 19
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Item 2 – Material Changes
This Brochure provides information about the qualifications and business practices of iAdvise
Partners and affiliates (collectively, “iAdvise” or the “Adviser,” or “we,” or “us,” or “our”). The
information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (the “SEC”) or by any state securities authority. You will receive a
summary of any materials changes to this and subsequent Brochures within 120 days of the
close of our business’ fiscal year, which is December 31 of each year. We will further provide
you with a new Brochure as necessary based on changes or new information, at any time,
without charge. Currently, our Brochure may be requested by contacting us at phone number
(212) 686-4601 and/or by email at cpenaranda@iadvisepartners.com.
Since iAdvise’s last Brochure update which was finalized in June 2024, no material changes
have.
Additional information about iAdvise Partners is also available via the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s web site also provides information about any persons
affiliated with iAdvise Partners who are registered, or are required to be registered, as
Investment Adviser Representatives (“IARs”) of iAdvise Partners.
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Item 4 – Advisory Services
General
iAdvise is a corporation organized in the State of New York and registered to conduct
business in New York. iAdvise is wholly owned by iAdvise Family Office S.L. which in turn
is majority owned by Mr. Victor Gil, President and Chief Executive Officer of the Adviser.
Description of Advisory Services
iAdvise provides investment advisory and asset allocation to individuals and corporations.
iAdvise’s investment advisory services are provided through various types of discretionary and
non-discretionary accounts (the “Accounts”) in accordance with each client’s investment
objectives and pursuant to the terms outlined in its investment advisory agreement. The
Adviser’s discretionary and non-discretionary investment management services include the
design, structure, and implementation of investment strategies for managed Accounts.
Investment activities focus on investments in various kinds of assets and securities in a variety
of markets that is intended to fit within the client’s objectives, strategies and risk profile as
described by each client. In addition, Adviser offers several specialized programs that are
described below: The overall advisory services offered by iAdvise fall within the following
categories:
➢ Customized Discretionary Portfolios
Adviser offers discretionary separately managed Accounts that are customized to each client.
Managed Accounts may focus on investments in specified and limited kinds of assets and
securities, in limited markets, or they may be broad-based across many asset classes and
markets. Such accounts are intended to fit within the investor’s objectives, strategies and risk
profile as described by each client. The strategies utilized for these customized accounts may
be similar to or may vary widely from the core strategies typically utilized by the Adviser, or
customized for each client based upon varying factors. Clients may place targets on these
accounts and may restrict the types of investments made in such accounts.
General: Investment Policy Statement & Definition; Asset Allocation Strategy; Investment
Strategy & Manager Review.
Investments: Review of Current Portfolios & Proposals; Determine Modifications, Create
Timeline and Implement; Suggest Reasonable Fees for Products and Services; Provide
Consolidated Reporting and Analysis; Ongoing Monitoring and Re-evaluation; Define or Affirm
Wealth Transfer Desires; Succession Illustration and Definition.
➢ Other Non-Discretionary Advisory Services
Adviser provides non-discretionary advisory services to all types of clients in accordance with a
non-discretionary advisory agreement between Adviser and the client. Each agreement typically
defines the services to be provided and if a fee is charged, the fees will also be agreed to in the
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advisory agreement. Adviser provides recommendations regarding the investment of securities
and cash in a client’s account. These services are individually tailored to each client’s needs and
such advice may be provided to accounts with assets maintained at various third parties.
➢ Family Office Services
The Adviser offers family office investment advisory services. Such services include, but are not
limited to furnishing advice to clients on matters not involving securities, such as financial
planning matters, retirement planning, real estate planning, trust services that often include
estate planning and educational services.
The Adviser’s services also include providing personalized confidential financial planning,
investment management and financial advisory, as well as family office services to individuals,
corporations, trusts and charitable organizations worldwide. Advice is provided through
consultation with the client and may include: determination of financial objectives, identification
of financial problems, cash flow management, insurance review, investment management,
education funding, retirement planning, estate planning, real estate analysis and educational
services.
➢ Sub-Advising for Third-Party and Affiliate Advisory Programs
iAdvise may offer sub-advisory services to advisory programs of affiliates and third-party
financial institutions. The core services offered to these institutions may consist of various
services including administrative services, asset allocation, as well as portfolio construction to
be used in conjunction with their proprietary advisory programs. In most cases, this involves the
construction of risk based asset-class and/or investment-specific strategies and on-going
monitoring of such strategies, trade executions. Advisers administrative services include, but
are not limited to:
▪ monitoring the performance of client investments (including any third-party
investment products maintained in client portfolios of investments;
▪ producing periodic account statements and other reports for the clients and the
Company;
▪ monitoring the performance and financial condition; and
▪ providing access to proprietary trading software.
➢ Other Services
Adviser may provide additional services for clients from time to time as agreed between the client
and the Adviser.
Regulatory Assets Under Management
As of December 31, 2024, iAdvise maintained approximately $190,442,528 in assets under
management, of which $172,813,057 were managed on a discretionary basis and $17,629,471
were managed on a non-discretionary basis.
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Additional General Information
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) may be recommended
to clients or engaged directly by the client on an as-needed basis. Conflicts of interest related
to recommendations of other professionals will be disclosed to the client in the event they should
occur.
iAdvise’s investment advisory agreements may not be assigned without client consent. iAdvise
also does not currently participate in any Wrap Fee Programs.
Item 5 – Fees and Compensation
Basic fee schedule:
The specific manner in which fees are charged by Adviser is established in each client’s written
agreement with Adviser. Generally, and pursuant to contract, fees for the management of
Accounts will be based upon a percentage of the total assets in the account (including margined
assets). Adviser typically receives an annual management fee, between .75% and 1.25% of the
net asset value of the Account, as shown in the chart below. All fees are negotiable. Adviser
can also enter into fixed or flat fee arrangements pertaining to family office services provided.
This fee is not necessarily based on cost. Additionally, the Adviser can offer sub-advisory and
administrative services for a flat fee based upon actual cost, which is outlined and established
via sub-advisory/administrative services agreement.
Basic Management Fee Schedule
Account Value
Over $50,000,000
$25,000,000 to $49,999,999
$10,000,000 to $24,999,999
Up to $9,999,999
Fee Percentage
.75%
.85%
1.00%
1.25%
Calculation and Deduction of Advisory Fees
Advisory fees are billed directly to you. You can us pay us directly upon receipt of our invoice
or you can pre-authorize your custodians to automatically deduct the fees from your account
and make payment to us. We may also, from time to time, accept performance-based fees or
other fees based on a share of capital gains on or capital appreciation of the assets of a client.
Additionally, you will incur and be responsible for certain charges imposed by custodians,
brokers, third party investment advisers and other third parties such as fees charged by
managers, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and
electronic fund fees, and other fees, transaction costs and taxes on brokerage accounts and
securities transactions, if applicable given the nature of the transaction. Mutual funds and
exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. You will pay fees and costs whether you make or lose money on your investments.
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Fees and costs will reduce any amount of money you make on your investments over time.
Please make sure you understand what fees and costs you are paying.
Advisory fees are deducted or billed on a monthly or quarterly basis in arrears, depending on
arrangement with each client.
A client may pay more or less fees than similar clients depending on the particular circumstances
of the client, size, additional or differing levels of servicing or as otherwise agreed with specific
clients. Clients that negotiate fees, including a flat fee, may end up paying a higher fee than that
set forth above as a result of fluctuations in the client’s assets under management and account
performance.
Additional Fee Information
It is the Adviser’s policy not to accept “kick-backs” or retrocession fees from any third non-
affiliated party providing services to the Adviser’s clients.
Termination of the Agreement
Although an Agreement between iAdvise and its clients are ongoing agreements and constant
adjustments are required, the length of service to the client is at the client’s discretion. The client
or the investment manager may terminate an Agreement by written notice to the other party with
a (30) thirty – day advance notice or as agreed upon otherwise between the client and the
Adviser.
Item 6 - Performance-Based Fees and side-by-side management
iAdvise does not engage in any type of performance-fee based sharing arrangement at this time.
Item 7 - Types of Clients
iAdvise provides asset and/or portfolio management services to high net worth individuals,
corporations and institutions or other entities. The minimum dollar value for establishing an
Account is generally $5,000,000. Initial investments of a lesser amount may be accepted at
Adviser’s discretion.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
General Investment Strategies and Methods of Analysis
Adviser may have arrangements with third party service providers through which Adviser
receives general macroeconomic analyses of economies, currencies, markets and market
sectors. Such third parties may also provide research reports on specific securities, sample
asset allocations and administrative services. Adviser may use such information and services
as a tool and Adviser also performs its own research and due diligence on advisers and
investment opportunities. Adviser makes investment allocation decisions based on each client’s
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investment objectives and risk tolerance, among other factors. Adviser identifies, structures,
monitors, invests and liquidates investments in discretionary accounts. The design and day-to-
day management of client portfolios is determined by Adviser through the assigned portfolio
manager. Such third party service providers do not have access to or knowledge of information
concerning the specific investment decisions and recommendations made to Adviser’s clients.
Through Adviser’s strategy, Adviser seeks asset preservation and capital appreciation of clients’
portfolios by customizing asset allocations and selecting investment vehicles that it believes will
align clients’ risk / return expectations with long term and short term investment needs and goals.
The asset class allocations forecasts and expectations are analyzed and invested in various
financial instruments, typically include equity, fixed income, options and alternative investments.
Adviser will select and monitor the investment vehicles for each asset class in the portfolios
based on their history and prospective risk and return characteristics, and determine suitability
for each client’s needs, as well as, estimated fees and expense.
Material Risks for Significant Investment Strategies
While it is the intention of Adviser to implement strategies which are designed to minimize
potential losses suffered by its client, there can be no assurance that such strategies will be
successful. It is possible that a client may lose a substantial proportion or all of its assets in
connection with investment decisions made by Adviser. The following is a discussion of typical
risks for Adviser’s clients, but it does not purport to be a complete explanation of the risks
involved with Adviser’s investment strategies.
There is no guarantee that in any time period, particularly in the short term, a client’s portfolio
will achieve appreciation in terms of capital growth or that a client’s investment objective will be
met by Adviser.
The value of the securities in which Adviser invests on behalf of its clients may be volatile. Price
movements may result from factors affecting individual companies, sectors or industries that
may influence certain strategies or the securities market as a whole. Furthermore, a client will
be subject to the risk that inflation, economic recession, changes in the general level of interest
rates or other market conditions over which Adviser will have no control may adversely affect
investment results.
Adviser notes that while Adviser’s management of accounts may not involve direct leveraging,
or other risk factors discussed below, the underlying funds and other investments that comprise
client accounts may engage in practices that can materially impact the performance of such fund
or investment, which in turn may materially impact the value of Adviser’s clients’ portfolios.
Hedging transactions may increase risks of capital losses
Adviser may utilize hedging strategies primarily to protect and preserve capital as well as yield
enhancement. Investment products in which Adviser invests clients’ accounts may utilize a
variety of financial instruments, such as options, for risk management purposes. While hedging
transactions may seek to reduce risk, such transactions may result in a worse overall
performance. Certain risks cannot be hedged, such as credit risk, relating both to particular
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securities and counterparties. Adviser will not always invest in funds or other investment
vehicles that utilize hedging strategies.
Leverage
Adviser may utilize and employ leverage under its current strategies. Such strategies may
include the borrowing and short selling of securities, bonds, foreign exchange and the
acquisition and disposal of certain types of derivative securities and instruments, such as
swaps, futures and options. While leveraging creates an opportunity for greater total returns, it
also exposes a client to a greater risk of loss arising from adverse price changes. Where
leverage is indirect (e.g., used by a fund manager for a fund in which Adviser’s client is
invested) a sharp decrease in the value of the investment can have a significant impact on a
client’s portfolio.
Liquidity of investment portfolio
The market for some securities in which Adviser invests indirectly on behalf of its clients may be
relatively illiquid. Liquidity relates to the ability to sell an investment in a timely manner. The
market for relatively illiquid securities tends to be more volatile than the market for more liquid
securities. Investments in relatively illiquid securities may restrict the ability of a fund or portfolio
manager to dispose of investments at a price and time that it wishes to do so. The risk of illiquidity
also arises in the case of over-the-counter transactions. There is no regulated market in such
contracts and the bid and offer prices will be established solely by dealers in these
contracts. Client accounts that are invested in funds or other instruments that contain illiquid
investments may be subject to these risks.
Foreign currency markets
Adviser’s investment strategies may cause a client to be exposed to fluctuations in currency
exchange rates where it invests directly or indirectly in securities denominated in currencies
other than U.S. dollars. Adviser does not engage in direct foreign currency trading. However,
the underlying funds and other investment vehicles may engage in direct foreign currency
trading. The markets in which foreign exchange transactions are effected are highly volatile,
highly specialized and highly technical. Significant changes, including changes in liquidity and
prices, can occur in such markets within very short periods of time, often within minutes. Foreign
exchange trading risks include, but are not limited to, exchange rate risk, interest rate risk and
potential interference by foreign governments through regulation of local exchange markets,
foreign investment, or particular transactions in foreign currency.
Derivatives
Adviser’s investment strategy may cause a client to be exposed to derivatives including
instruments and contracts the value of which is linked to one or more underlying securities,
financial benchmarks or indices. Derivatives allow an investor to hedge or speculate upon the
price movements of a particular security, financial benchmark, index, currency or interest rate at
a fraction of the cost of investing in the underlying asset. The value of a derivative depends
largely upon price movements in the underlying asset. Therefore, many of the risks applicable
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to trading the underlying asset are also applicable to derivatives trading. However, there are a
number of other risks associated with derivatives trading. For example, because many
derivatives provide significantly more market exposure than the money paid or deposited when
the transaction is entered into, a relatively small adverse market movement can result not only
in the loss of the entire investment but may also expose a client to the possibility of a loss
exceeding the original amount invested.
Settlement risks
Adviser’s investment strategies may expose a client to the credit risk of parties with whom
Adviser, on behalf of the client or the underlying funds, trades and to the risk of settlement
default. Market practices in the emerging markets in relation to the settlement of securities
transactions and custody of assets will provide increased risk. Although the emerging markets
have grown rapidly over the last few years, the clearing, settlement and registration systems
available to affect trades on such markets are significantly less developed than those in more
mature world markets which can result in delays and other material difficulties in settling trades
and in registering transfers of securities. Problems of settlement in these markets may affect the
net asset value and liquidity of a client’s portfolio or investments in such portfolios.
Emerging Markets
Adviser’s investment strategies may include direct and indirect investments in securities in
emerging markets and such investments involve special considerations and risks. These include
a possibility of nationalization, expropriation or confiscatory taxation, foreign exchange control,
political changes, government regulation, social instability or diplomatic developments which
could affect adversely the economies of such countries or the value of a client’s investments,
and the risks of investing in countries with smaller capital markets, such as limited liquidity, price
volatility, restrictions on foreign investment and repatriation of capital, and the risks associated
with emerging economies, including high inflation and interest rates and political and social
uncertainties. In addition, it may be difficult to obtain and enforce a judgment in a court in an
emerging country. The economies of many emerging market countries are still in the early stages
of modern development and are subject to abrupt and unexpected change. In many cases,
governments retain a high degree of direct control over the economy and may take actions
having sudden and widespread effects. Investments in products of emerging market may also
become illiquid which may constrain Adviser’s ability to realize some or all of a client’s portfolio
holdings. Accounting standards in emerging market countries may not be as stringent as
accounting standards in developed countries.
Investment Concentration
Some client accounts may have a high concentration in one sector, industry, issuer or security
that may subject such accounts to greater risk of loss in the event such investments take an
economic downturn.
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Material Risks for Particular Types of Securities
The Adviser does not invest primarily in a specific security or type of security. The material risks
involved with investing are described above.
Item 9 - Disciplinary Information
to
this
Item.
Investment advisers are required to disclose all material facts regarding any legal or Disciplinary
events that would be material to your evaluation of an adviser or the integrity of the adviser’s
management. Adviser has no
Please visit
information applicable
www.advisorinfo@sec.gov at any time to view iAdvise’s registration information and any
applicable disciplinary action.
Item 10 - Other Financial Industry Activities and Affiliations
Financial Affiliations
iAdvise is not registered as a broker-dealer, and none of its management persons are registered
representatives of a broker-dealer.
Neither iAdvise nor any of its management persons is registered as (or associated with) a futures
commissions merchant, commodity pool operator, or a commodity trading advisor.
Other - Financial Affiliates
iAdvise maintains common ownership with iAdvise Real Estate, LLC as properly disclosed in the
Adviser’s Form ADV Part 1. iAdvise Real Estate, LLC may provide real estate services to the
Adviser’s clients and as iAdvise management who also maintain ownership with iAdvise Real
Estate, LLC will receive additional compensation, which may include commissions for the
sale/purchase of real estate properties. Such compensation could be paid directly or indirectly
by clients of iAdvise Real Estate, which might include advisory clients, as well as other real
estate brokers. In circumstances where the properties are added as part of the investment
portfolio of advisory client, the Adviser will charge a negotiated management fee on a monthly
basis. iAdvise has established policies and procedures to mitigate conflicts of interests derived
from real estate services provided by its affiliate entity.
In addition, the Adviser is under common ownership with iAdvise Partners AV S.L., a financial
advisory firm subject to the supervision of the “Comision Nacional del Mercado de Valores” in
Spain. Please see the Adviser’s Form ADV Part 1 for further details related to this entity.
Interest in Client
Item 11 - Code of Ethics, Participation or
Transactions and Personal Trading
Code of Ethics and Personal Trading Policies
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Adviser has adopted the Code of Ethics pursuant to Rule 204A-l of the Advisers Act in an effort
to prevent violations of federal securities laws. Adviser expects all employees to act with honesty,
integrity and professionalism and to adhere to federal securities laws.
All officers, directors, partners and employees of the Adviser and any other person who provides
advice on behalf of Adviser and is subject to Adviser’s control and supervision (collectively
referred to as “Supervised Persons”) are required to adhere to the Code.
Prevention of Insider Trading
Adviser has adopted policies designed to prevent insider trading that is more fully described in
the Code. Adviser’s policy on insider trading applies to securities trading and information
handling by all Supervised Persons of Adviser (including spouses, minor children and adult
members of their households and any other relative of a Supervised Person on whose behalf
Supervised Person is acting) for their own account or the account of any client of Adviser.
Adviser takes its obligation to detect and prevent insider trading with the utmost seriousness.
Adviser may impose penalties for breaches of the policies and procedures contained in this
manual, even in the absence of any indication of insider trading. Depending on the nature of the
breach, penalties may include a letter of censure, profit “give ups,” fines, referrals to regulatory
and self-regulatory bodies and dismissal.
Personal Securities Transactions
Periodic Reports
As more fully described in the Code, “access persons” are required to submit reports detailing
their personal securities holdings to the Chief Compliance Officer on an initial basis, a quarterly
basis, and an annual basis.
As an alternative to submitting quarterly transaction reports, Adviser requires persons who are
“access persons” to submit brokerage statements or trade confirmations as long as such
documents contain the information required under Rule 204A-l(b)(2)(i)(A)-(E) under the Advisers
Act.
Initial Public Offerings and Limited Public Offerings
Access Persons must obtain prior written approval from the Chief Compliance Officer before
investing in initial public offerings (“IPOs”) or limited offerings (i.e., private placements). In the
event the Chief Compliance Officer wishes to purchase IPOs or the securities of a private
placement for his/her own employee account, the Chief Compliance Officer must obtain prior
written approval from the Adviser’s Board Committee.
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Review of Personal Securities Reports
The Chief Compliance Officer (or its designee) is responsible for reviewing the Access Person’s
Quarterly Transaction Reports as well as the Initial Holdings Report and the Annual Holdings
Report as part of Adviser’s duty to maintain and enforce its Code.
In instances when the Chief Compliance Officer has engaged in personal securities transaction,
the Adviser’s Board Committee shall review the Chief Compliance Officer’s brokerage
statements and trade confirmations.
Outside Business Activities and Private Investments of Employees
Unless otherwise consented by the Chief Compliance Officer, all employees are required to
devote their full time and efforts Adviser’s business. As such, no person may make use of either
his or her position as an employee or information acquired during employment, or make personal
investments in a manner that may create a conflict, or the appearance of a conflict, between the
employee’s personal interests and Adviser’s interests. Accordingly, every employee is required
to complete a disclosure form and have the form approved by Adviser’s Chief Compliance Officer
prior to serving in any of the capacities or making any of the investments more fully described in
the Code.
Reporting Violations
All Supervised Persons (any officer, director, partner and employee of Adviser) are required to
report actual or known violations or suspected violations of Adviser’s Code promptly to the Chief
Compliance Officer or his designee.
Any report of a violation or suspected violation of the Code will be treated as confidential to the
extent permitted by law.
As part of Adviser’s obligations to conduct an annual review of all of its policies and procedures
pursuant to Rule 206(4)-7 of the Advisers Act, the Chief Compliance Officer shall review on an
annual basis the adequacy of the Code and the effectiveness of its implementation.
Recordkeeping
Adviser maintains the following:
▪ Copies of the Code;
▪ Records of violations of the Code and actions taken as a result of the violations;
▪ Copies of Adviser’s supervised persons’ written acknowledgement of receipt of the Code;
▪ Records of Access Persons’ personal trading — Initial Holdings Reports, Annual Holdings
Reports, and Quarterly Transaction Reports, including any information provided under
Rule 204A-1(b)(3)(iii) in lieu of such reports, i.e., brokerage confirmations and transaction
reports;
▪ A record of the names of Adviser’s “Access Persons”;
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▪ Records of decisions, and the reasons supporting the decision to approve an Access
Person’s acquisition of securities in initial public offerings or limited offerings; and
▪ Records of decisions, and the reasons supporting the decision to approve the Chief
Compliance Officer’s acquisition of securities in initial public offerings or limited offerings.
Acknowledgement of the Code
Each employee will execute a written statement certifying that the employee has (i) received a
copy of Adviser’s Code; (ii) read and understands the importance of strict adherence to such
policies and procedures; and (iii) agreed to comply with the Code.
Training and Education
All Supervised Persons, i.e., all employees, are to receive training on complying with the Code
on an annual basis as part of Adviser’s annual employee compliance review meeting to ensure
that all employees fully understand their duties and obligations and how to comply with the
Policy’s procedures.
Copies of Adviser’s Code
A copy of Adviser’s Code is available upon request. For a copy, please contact Adviser at (212)
686-4601.
Participation or Interest in Client Transactions and Associated Conflicts of Interest
Adviser may recommend or invest in securities, including funds, issued or managed by its
affiliates (or where the affiliate acts as general partner) in which its affiliates have a material
financial interest. Adviser has policies that require personnel who develop advice and
recommendations for clients to render only disinterested and impartial advice to clients and to
comply with other fiduciary obligations, including having an adequate basis in fact for all
recommendations and an obligation to recommend only investments that are suitable for the
particular client.
The potential conflicts of interest involved in any such transactions are generally governed by
Adviser’s Code. Pursuant to the stipulations of the Code, Adviser or a related person may buy
or sell for itself securities that it also recommends to clients. The potential conflicts of interest
involved in such transactions are governed by the Code, which establishes sanctions if its
requirements are violated and requires that Adviser and employees place the interests of
Adviser’s clients above their own.
Investments in Securities by Adviser and its Personnel
Adviser’s personnel or a related person of Adviser may invest in the same or similar securities
and investments as those recommended to or entered into on behalf of Adviser’s clients. The
results of the investment activities of Adviser’s personnel or related persons for their accounts
may differ from the results achieved by or for client accounts managed by Adviser. The conflicts
raised by these circumstances are discussed below.
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Adviser may recommend or effect the purchase or sale of securities in which its related persons
or an affiliate, directly or indirectly, has a position or interest, or of which related or affiliated
person buys or sells for itself. Such transactions may also include trading in securities in a
manner inconsistent with the advice given to Adviser’s clients.
Activities and transactions for client accounts may be impaired or effected at prices or terms that
may be less favorable than would otherwise have been the case had Adviser or related persons
not pursued a particular course of action with respect to the issuer of the securities. In addition,
in certain instances Adviser’s personnel may obtain information about the issuer that could limit
the ability of such personnel to buy or sell securities of the issuer on behalf of client accounts.
Transactions undertaken by Adviser’s clients may also adversely impact one or more client
accounts. Other clients of the Adviser may have, as a result of receiving client reports or
otherwise, access to information regarding Adviser’s transactions or views that may affect their
transactions outside of accounts controlled by Adviser, and such transactions may negatively
impact other clients’ accounts. A client’s account may also be adversely affected by cash flows
and market movements arising from purchase and sale transactions by, as well as increases of
capital in and withdrawals of capital from, other clients’ accounts. These effects can be more
pronounced in less liquid markets.
The results of the investment activities of a client’s account may differ significantly from the
results achieved by Advisers related persons and from the results achieved by Adviser for other
client accounts.
As more fully described above, Adviser has adopted a Code of Ethics. Such Code of Ethics
together with Adviser’s policies and procedures restrict the ability of certain officers and
employees of Adviser from engaging in securities transactions in any securities that its clients
have purchased, sold or considered for purchase or sale, for an appropriate “black out” period.
Other restrictions and reporting requirements are included in Advisers procedures and Code of
Ethics minimize or eliminate conflicts of interest.
Trading Alongside by Adviser and its Personnel
Client accounts managed by Adviser may trade in the same or similar securities at or about the
same time as accounts managed or advised by affiliates of the Adviser. Investments by
Adviser’s affiliates and their clients may have the effect of diluting or otherwise disadvantaging
the values, prices or investment strategies of a client’s account, particularly in small
capitalization, emerging market or less liquid strategies. This may occur when portfolio decisions
regarding a client’s account are based on research or other information that is also used to
support portfolio decisions for Adviser’s affiliates. If a portfolio decision or strategy for Adviser’s
affiliates’ accounts or the accounts of clients of affiliates is implemented ahead of, or
contemporaneously with, similar portfolio decisions or strategies for Adviser’s client’s account,
market impact, liquidity constraints, or other factors could result in the account receiving less
favorable trading results and the costs of implementing such portfolio decisions or strategies
could be increased.
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Errors
Errors may occur from time to time in transactions for client accounts. The Adviser will typically
correct any such errors that are the fault of the Adviser or an affiliate at no cost to the client,
other than costs that the Adviser deems immaterial. To the extent that the subsequent sale of
such securities generates a profit to the Adviser, the Adviser may retain such profits, and may,
but is not required to, use such profits to offset errors in the future or pay other client-related
expenses. The Adviser will not be responsible for any errors that occur that are not the fault of
the Adviser or any affiliate.
Privacy Policy
Adviser considers your privacy our utmost concern. Adviser does not share any information of
clients with nonaffiliated third parties, except such information may be disclosed as necessary
to process a transaction an investor has requested, to the extent the investor specifically
authorized the disclosure, to service providers or joint marketers who agree to limit their use of
such information, and to the extent required or specifically permitted by law or reasonably
necessary to prevent fraud, unauthorized transactions or liability.
When Adviser discloses non-public personal information of clients to a non-affiliated third party
that provides services to Adviser or engages in joint marketing, Adviser shall:
▪ notify investors of the possibility of such disclosure; and
▪ enter into a contractual agreement with the third party that prohibits the third party from
disclosing or using the investors’ information other than to carry out the purposes for
which the information was disclosed to the third party.
In particular, Adviser may enter, in compliance with the above conditions, into an agreement with
a non-affiliated third party to store the records of Adviser clients and investors including
electronic and e-mail records.
For more information about Adviser’s privacy policies or to request a brochure describing
Adviser’s privacy policies contact Adviser at (212) 686-4601.
Item 12 - Brokerage Practices
Under the Advisers Act, an Adviser has a duty to seek the most favorable terms reasonably
available under the circumstances for the execution of its Clients’ securities transactions. In
assessing the appropriate standard of care, we consider the full range and quality of a
broker/custodian’s offerings and services. While price may be the determining factor when
obtaining best execution, we also consider the need for timely execution, availability of price
improvement, liquidity of the market, potential price impact, and size of the order in its overall
assessment, consistent with its fiduciary obligations.
iAdvise Clients choose their own custody/brokerage at a financial institution as a client
directed brokerage account. iAdvise does not receive any compensation from or with respect
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to the Brokers clients choose, and it is the Adviser’s policy not to make any Broker
recommendations on the basis of any compensation for client referrals.
It should be understood that iAdvise does not have the ability to negotiate commissions
among various brokers or obtain volume discounts, and best execution may not be achieved
on accounts where iAdvise doesn’t have brokerage discretion and the Client directs the
particular transaction. In addition, a disparity in commission charges may exist between the
commissions charged to the Client and those charged to other Clients. In cases where the
Client has pre-existing relationships with multiple brokers and custodians for the same
account, iAdvise may only have limited brokerage discretion. In such cases, iAdvise may
have limited capabilities to select different brokers in an effort to achieve best execution.
When the client directs the broker with whom executions need to be placed, iAdvise could
be unable to achieve the most favorable execution of client transactions and this practice
could cost clients more money. For example, in a directed brokerage account, the client can
pay higher brokerage commissions if iAdvise is not able to aggregate orders to reduce
transaction costs or the client can receive less favorable prices.
It is the Adviser’s policy not to enter into soft dollar arrangements and the Adviser has no
formal soft dollar arrangements. The Adviser does not consider, in selecting or
recommending broker-dealers, whether it or a related person receives Client referrals from
such broker-dealer.
Brokerage for Client Referrals
Adviser does not direct brokerage to particular brokers in consideration for client referrals.
Trade Aggregation
iAdvise cannot aggregate Client trades because each client can only trade in their own acocunt.
Because trades are not aggregated, some Clients may receive better prices or be beneficiaries
of increased availability.
Principal and Cross Trading
iAdvise will not enter into any principal transactions whereby iAdvise acts as principal and sells
a security to, or buys a security from, a counterparty from its own account. On a case by case
basis, iAdvise may effect a transaction in a particular security between two unrelated Clients (i.e.
cross transactions) without charging a fee for effecting such transaction. iAdvise will ensure that
any cross transactions conducted are effected at a fair market valuation and that the transaction
is beneficial to both the seller and buyer. Any potential conflicts of interest identified in the cross
transaction will be fully disclosed to the Client.
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Item 13 - Review of Accounts
Accounts are typically reviewed by the Chief Compliance Officer on a semi-annual basis or as
needed due to market conditions or transactional activity. The Chief Compliance Officer typically
reviews transactions entered into for investment advisory clients to determine that correct entries
have been made for all client records.
Factors Triggering a Review
There are no specific triggering factors leading to a review.
Client Reports
Clients of the Adviser receive monthly/quarterly reports from their qualified Custodian. The
Adviser will provide a consolidated performance report quarterly or as agreed between the
Adviser and the client.
Item 14 - Client Referrals and Other Compensation
iAdvise, from time to time, receives client referrals, and such referrals often come from current
clients, attorneys, accountants, employees, personal friends of employees and other similar
sources. Furthermore, iAdvise does not currently accept referral fees or any form of
remuneration from other professionals when a prospect or client is referred to them.
Item 15 - Custody
All assets are typically held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients receive monthly
or quarterly statements from the broker-dealer, bank or other qualified custodian that holds and
maintains the client’s investment assets.
Separately, one (1) of the Adviser’s executive officers serves as trustee for a client account
which grants authority and/or access to such client’s funds. The role of the supervised person
as trustee is imputed to the Adviser, thus causing iAdvise to have custody over the referenced
client’s assets. As a result of this relationship/trustee appointment and pursuant to pursuant to
Rule 206(4)-2, the Adviser will ensure to engage the services of an independent public
accountant registered with and subject to regular inspection by the Public Company Accounting
Oversight Board (PCAOB) to conduct a custody examination.
Item 16 - Investment Discretion
Adviser receives discretionary authority from the client at the outset of an advisory relationship
to select the identity and amount of securities to be bought or sold. In all cases, however, such
discretion is to be exercised in a manner consistent with the stated investment objectives for the
particular client account.
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When selecting securities and determining amounts, Adviser observes the investment policies,
limitations and restrictions of the clients for which it advises. Investment guidelines and
restrictions must be provided to Adviser in writing.
Item 17 - Voting Client Securities
Adviser does not vote proxies relating to securities, thus, clients are expected to vote their own
proxies. The Adviser may provide advice to clients regarding the client’s voting of proxies.
Item 18 - Financial Information
The Adviser has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients. Also, the Adviser has not been the subject of a bankruptcy proceeding.
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Business Continuity Plan
iAdvise has a Business Continuity Plan in place that provides detailed steps to mitigate and
recover from the loss of office space, communications, services or key persons. The Business
Continuity Plan covers natural disasters such as snowstorms, hurricanes, tornados, and
flooding. The Plan covers man-made disasters such as loss of electrical power, loss of water
pressure, fire, bomb threat, nuclear emergency, chemical event, biological event, T-1
communications line outage, Internet outage, railway accident and aircraft accident. Electronic
files are backed up daily and archived offsite.
Alternate locations are identified to support ongoing operations in the event the main office is
unavailable. It is our intention to contact all clients promptly after a disaster that dictates moving
our office to an alternate location.
Privacy and Information Security
iAdvise maintains an information security program to reduce the risk that your personal and
confidential information may be breached. Furthermore, iAdvise is committed to maintaining the
confidentiality, integrity and security of the personal information that is entrusted to us.
The categories of nonpublic information that we collect from you may include information about
your personal finances, information about your health to the extent that it is needed for the
financial planning process, information about transactions between you and third parties, and
information from consumer reporting agencies, e.g., credit reports. We use this information to
help you meet your personal financial goals.
We maintain a secure office to ensure that your information is not placed at unreasonable risk.
We employ a firewall barrier and use other techniques and authentication procedures in our
computer environment. We do not provide your personal information to mailing list vendors or
solicitors. We require strict confidentiality in our agreements with unaffiliated third parties that
require access to your personal information, including financial service companies, consultants,
and auditors. Federal and state securities regulators may review our Company records and your
personal records as permitted by law. Personally identifiable information about you will be
maintained while you are a client, and for the required period thereafter that records are required
to be maintained by federal and state securities laws. After that time, information may be
destroyed.
We will notify you in advance if our privacy policy is expected to change. We are required by law
to deliver this Privacy Notice to you annually, in writing.
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