Overview
Assets Under Management: $289 million
Headquarters: SANTA MONICA, CA
High-Net-Worth Clients: 6
Average Client Assets: $48 million
Services Offered
Services: Portfolio Management for Individuals, Investment Advisor Selection
Clients
Number of High-Net-Worth Clients: 6
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 100.00
Average High-Net-Worth Client Assets: $48 million
Total Client Accounts: 29
Non-Discretionary Accounts: 29
Regulatory Filings
CRD Number: 298731
Last Filing Date: 2024-03-28 00:00:00
Form ADV Documents
Primary Brochure: HW CAPITAL BROCHURE (2025-03-28)
View Document Text
HW Capital LLC
1437 7th Street, Suite 200
Santa Monica, California, USA 90401
818.489.3073 / info@hwcptl.com
March 28, 2025
This brochure provides information about the qualifications and business practices of HW Capital
LLC (“Adviser” or “HW Capital”). If you have any questions about the contents of this brochure, please
contact us at 818.489.3073 and/or info@hwcptl.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about HW Capital also is available on the SEC’s website at
www.adviserinfo.sec.gov.
As used in this brochure, the words "we", "our" and "us" refer to HW Capital LLC and the words "you",
"your" and "client" refer to you as either a client or prospective client of our firm.
Item 2 – Material Changes
This Brochure serves as an annual update to the Adviser’s brochure. There have been no material
changes to this Brochure since the Adviser’s last annual update was filed March 28, 2024 (prior
annual update to our brochure). We routinely make updates throughout the brochure to improve
and clarify the description of our business practices, and compliance policies and procedures, as well
as to respond to evolving industry best practices. Although these changes may not be material, please
review this brochure carefully and in its entirety.
Item 3 – Table of Contents
Item 2 – Material Changes .................................................................................................................. 2
Item 3 – Table of Contents .................................................................................................................. 3
Item 4 – Advisory Business ................................................................................................................ 4
Item 5 – Fees and Compensation ..................................................................................................... 4
Item 6 – Performance Based Fees ................................................................................................... 5
Item 7 – Types of Clients ..................................................................................................................... 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .............................. 6
Item 9 – Disciplinary Action .............................................................................................................. 9
Item 10 – Other Financial Industry Activities and Affiliations .............................................. 9
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading ................................................................................................................................... 9
Item 12 – Brokerage Practices .......................................................................................................... 9
Item 13 – Review of Accounts ......................................................................................................... 11
Item 14 – Client Referrals and Other Compensation .............................................................. 11
Item 15 – Custody ................................................................................................................................ 11
Item 16 – Investment Discretion ................................................................................................... 11
Item 17 – Voting Client Securities ................................................................................................. 11
Item 18 – Financial Information .................................................................................................... 11
Item 4 – Advisory Business
HW Capital LLC (“Adviser” or “HW Capital”) is dedicated to providing wealth management services
primarily to ultra high-net worth individuals and their families.
Our firm is a limited liability company and was founded in 2018 and has been in the business as an
investment adviser since that time. Our firm is wholly-owned by Paul Haaga III and Brian Weissert
(the “Managing Partners”).
HW Capital provides fully integrated investment management and wealth planning services to its
clients. HW Capital advises clients over diversified asset classes and financial instruments, including
stocks, bonds, mutual funds, alternative investments in third-party managed private funds, third-
party managed separately managed accounts, commercial real estate, and direct private placements.
HW Capital’s services are based on the individual needs of its clients and it tailors its investment
recommendations to each client’s goals. Clients may impose reasonable restrictions in the written
investment management agreement with HW Capital or at any time by providing written instructions
to HW Capital. These investment management agreements also include information about HW
Capital’s management fee, termination rights and proxy voting authorities.
HW Capital does not participate in wrap fee programs.
As of December 31, 2024, HW Capital had total regulatory assets under management of $305,121,384
managed on a non-discretionary basis.
Item 5 – Fees and Compensation
HW Capital receives a flat management fee which is negotiated with clients upon entering into the
investment management agreement. Management fees will vary depending on the nature and extent
of the services provided to each client. In addition, clients, in their sole discretion, may pay HW
Capital an annual discretionary bonus. HW Capital will only advise “qualified purchasers” as defined
in section 2(a)(51)(A) of the Investment Company Act of 1940.
HW Capital charges management fees on a quarterly basis. Clients are invoiced and pay these fees in
advance. To the extent a client terminates the advisory relationship during a quarter, the client will
receive a refund of its pro-rata amount of fees rendered to the point of termination. HW Capital also
enters into non-investment management consulting agreements for business consulting at a
negotiated fee or rate.
Investment management fees paid by the clients are not based on valuations of underlying
investments. However, among other non-performance criteria, clients may take into account
valuations of underlying investments as reported by third-party broker-dealers, investment
managers, private funds and/or other sponsors (e.g., real estate operators), for determining (if any)
any discretionary bonus payable to HW Capital. HW Capital typically relies upon values provided by
the third-party custodians, underlying manager and/or sponsor for client reporting, which may
include fair valuation determinations or other methodologies (e.g., cost basis) in accordance with the
terms and conditions of the respective governing agreements. HW Capital may consider factors such
as fund specific redemption restrictions, related sales transactions, events that occurred during the
quarter or interim period since last reported valuation, and current market conditions which may
affect the value of specific investments. For illiquid alternative investments, and absent such
adjustments discussed above, HW Capital will roll-forward certain fair valuations or cost basis
amounts for client reporting purposes. For example, HW Capital will report the prior quarter’s capital
statement valuation for private equity fund investments to clients. Clients should compare any HW
Capital client reporting with custodial and third-party capital account statements carefully.
Pursuant to clients’ investment management agreements, clients may be invoiced to reimburse HW
Capital for certain expenses relating to the identification, selection, and acquisition (whether or not
consummated) of investments, including, without limitation, attorney’s fees, due diligence and
similar costs, travel (which may include non-commercial travel) and other expenses of other
investment related service providers. Any expense reimbursements will be allocated in a fair and
equitable fashion based on anticipated participation or other appropriate methodology.
Clients will also incur operational and transaction fees, costs and expenses imposed by third-party
custodians, brokers, prime brokers and other third-parties. Clients invested in third-party managed
pooled investment vehicles which include mutual funds, ETFs, private investment funds such as
private equity or venture capital funds, and other similar pooled investments or third-party
separately managed accounts will also incur fees and expenses associated with an investment in the
vehicle or account which may include organizational fees, management fees, performance allocations
and other costs and expenses to third party managers. Clients invested in real estate and real estate
vehicles will also incur fees and expenses associated with the purchase, sale, and property
management of the properties, which may include brokerage, property management, leasing,
development and construction, financing and other maintenance costs and expenses to sponsors and
real estate operators. Last, clients may also incur wire transfer fees and trustee fees. HW Capital does
not receive any portion of the aforementioned third-party operational, transactional, management,
or performance fees.
Neither HW Capital nor its supervised persons accept compensation for the sale of securities or other
investment products.
Item 6 – Performance Based Fees
HW Capital does not charge performance-based fees. However, as noted above in Item 5, clients may
in their sole discretion pay HW Capital an annual discretionary bonus for services provided during
the prior fiscal year. HW Capital does not calculate or suggest an amount of this potential bonus to its
clients. Such arrangements can create an incentive to favor higher fee-paying clients and/or
recommend more speculative investments. HW Capital seeks to mitigate such potential conflict
through policies and procedures, such as investment allocation policies, that are designed to treat all
clients in fairest possible way taking into account each clients’ investment objectives.
Item 7 – Types of Clients
HW Capital provides wealth management services primarily to ultra high-net worth individuals and
their families, including related entities such as family limited partnerships and limited liability
companies, trusts and foundations. HW Capital does not have a stated minimum to open an account,
however clients typically will have at least $25 million of investable assets under our management.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
HW Capital takes a holistic and diversified approach to managing client portfolios and considers a
given client’s assets, income, liquidity requirements, risk tolerance, and investment horizon.
Investment strategies are tailored over time based on clients’ changing needs and appetite for risk.
HW Capital’s asset allocation, investment, and portfolio recommendations are based on our
fundamental analysis of securities and investment products as well our view on macro-economic
trends. In addition, clients may be invested in third-party investment managers, pooled investment
vehicles, or direct investments. HW Capital conducts independent review of, and relies upon, the
investment materials and other reports produced by those third-party investment manager or
sponsors. Investment and other due diligence is performed initially and periodically thereafter to
evaluate third-party managers and sponsored investments.
Investing in securities involves the risk of loss that clients should be prepared to bear.
There is no guarantee or representation made that our investment program will be successful, that a
client will achieve targeted returns or that there will be any return of capital invested. Investment
results may vary substantially over time. HW Capital’s methods of attempting to minimize such risks
may not accurately predict future risk exposures. Risk management techniques are based in part on
the observation of historical market behavior, which may not predict market divergences that are
larger than historical indicators. Also, information used to manage risks may not be accurate,
complete or current, and such information may be misinterpreted.
Investing and trading activities risk the loss of capital. This Brochure is not intended to address every
potential risk and certain risks described below may only apply to certain clients depending on a
client’s goals and objectives. Some of these risks may include, but are not limited to:
•
Investment and Trading Risks. Clients may be invested in securities and other financial
instruments using strategies and investment techniques with significant risk characteristics.
These include risks arising from the volatility of financial markets. The performance of any
investment may depend on a number of factors, including conditions in regional and local
economies, conditions in the securities markets generally, performance of companies in
particular industries or regions and political and technological developments.
•
Investment Selection. In making its investment recommendations, HW Capital often relies on
information and data provided and prepared by third parties. Although we intend to evaluate
the accuracy and importance of such information and data, we will not always be in a position
to confirm the completeness, genuineness, or accuracy of such information and data.
• General Economic and Market Conditions. A client’s performance may be affected by general
economic and market conditions and factors that impact the investments, such as interest or
currency rates, availability of credit, inflation rates, real or perceived adverse economic
conditions, economic uncertainty, changes in laws, and national, and international political
developments. These fluctuations may be temporary or may last for extended periods.
Unexpected volatility or illiquidity could impair a portfolio’s profitability or result in losses.
• Equity Markets and Stock Price Volatility. U.S. and foreign equities markets have experienced
tumultuous times in the past reflected in highly volatile market prices for listed securities.
Certain factors may have a significant impact on the market price of securities and,
consequently, may adversely affect a client’s portfolio, such as general economic data,
interest and currency rate fluctuations, announcements of technological innovations,
developments in patent or other proprietary rights, public concern or perception of issues
relating to the safety of products developed by a company, announcements of collaborative
partners, issues relating to government regulation, loss or gain of key employees in research
and/or operations, fluctuations in companies’ operating results, future sales of common
stock, analysts’ comments, including changes in recommendations, and general market
conditions. HW Capital may invest clients in securities which may be more volatile and carry
more risk than some other forms of investment. Security prices in general may decline over
short or even extended periods of time and such declines may be significant.
• Limited or No Liquidity. HW Capital may recommend investments in privately-offered pooled
investment vehicles with limited liability such as private equity and venture capital funds.
Interests in these vehicles are not freely transferable and generally have limited, or no,
withdrawal rights. HW Capital may also invest client assets in illiquid assets such as real
estate that could be difficult to sell or transfer in certain market environments.
• Additional Fees and Expenses. When investing in pooled investment vehicles such as mutual
funds, ETFs, private equity and venture capital funds, clients will bear additional expenses
including management fees and in certain cases, performance allocations or carried interest
charged by the vehicle’s investment adviser. The risk of owning pooled investment vehicles
generally reflects the risks of owning the underlying securities or other instruments in the
pooled investment vehicle.
• Valuation. Clients will invest in investments that are not readily marketable. Such
investments generally will be carried at the values provided to HW Capital by the portfolio
sponsors of the underlying portfolio funds pursuant to valuation procedures set forth in the
organizational documents of the relevant investments. These valuation procedures may be
subjective in nature, may not conform to any industry standard (if any such industry
standards exist) and may not reflect actual values at which investments in portfolio funds are
ultimately realized. In addition, HW Capital may report investments at investment cost. There
can be no assurance that the fair value of such investments will be fully realizable upon their
ultimate disposition. Because of the inherent uncertainty of the estimated values of
unrealized gains and losses, the fair value may differ significantly from the realized value
upon liquidation of such investments, and the differences could be material. Clients should
carefully review custodial and third-party capital account statements and compare HW
Capital client reporting with such third-party statements.
• Alternative Assets. Investments in alternative assets managed by third-parties, such as hedge
fund managers and other private investment funds can be: (i) highly speculative with
investments in complex instruments and structures including derivatives and structured
products; (ii) illiquid with limited withdrawal or redemption rights; (iii) leveraged; (iv)
subject to significant volatility; (v) subject to long holding periods; (vi) less transparent than
public investments; (vii) subject to significant restrictions on transfers; (viii) affected by
complex tax considerations; and (ix) in the case of private equity funds, affected by capital
call default risk. In addition to the above, investors in these strategies will be subject to fees
and expenses which will reduce profits or increase losses.
• Cybersecurity Risk. As the use of technology has grown, there are ongoing cybersecurity risks
that make the Adviser susceptible to operational and financial risks associated with
cybersecurity. To the extent that HW Capital is subject to a cyber-attack or other
unauthorized access is gained to its systems, the Adviser may be subject to substantial losses
in the form of theft, loss, misuse, improper release or unauthorized access to confidential or
restricted data related to the Adviser and its clients. While HW Capital has developed
measures that are designed to reduce the risks associated with cybersecurity, there are
inherent limitations in such measures and there is no guarantee those measures will be
effective, particularly because the Adviser does not directly control the cybersecurity
measures of service providers, financial intermediaries and portfolio investments.
• Dependence on External Investment Managers. Each client’s performance will be highly
dependent upon the expertise and abilities of the external investment managers and/or
portfolio funds selected or recommended by HW Capital. External investment managers
selected by HW Capital may or may not have extensive track records.
•
Investments in Real Estate. Investments related to real property carry specific risks, including
but not limited to: foreclosure risk and local rules and regulations affecting the ability to
foreclose on properties; vacancy rates and general financial condition of buyers and sellers;
condemnation, environmental contamination and eminent domain; state and local
regulations and/or ordinances affecting the purchase, sale or management of properties;
litigation and insurance risk; geographic market concentrations, general credit risk, and
other risks.
• Banking Counterparty Risk. HW Capital relies upon third-party banks or other custodians to
hold and safeguard client assets. While HW Capital carefully selects and monitors custodians
for its own accounts, clients have discretion over the custodians used on their account. There
is no guarantee that such custodians will not experience financial difficulties or otherwise fail,
which could prevent HW Capital or its clients from accessing funds, securities, or credit
facilities. These events could negatively impact HW Capital clients’ obligations at underlying
fund managers or result in substantial delays in clients accessing their money.
On occasion, HW Capital may introduce strategic investors to the opportunity to invest in connection
with private investment opportunities based on the Company’s determination that such persons’
investments would potentially result in strategic benefits to, or establish, recognize, strengthen or
cultivate relationships that have the potential to provide other longer-term benefits to a client or in
an effort to align such person’s interest with a portfolio investment. However, there can be no
assurance that strategic investors will provide any benefits perceived or expected by HW Capital. HW
Capital will determine the allocation of investment opportunities in a manner that it believes is fair
and equitable consistent with our obligations and typically after all clients’ have received their
allocation priority. In the event that the available amount of an investment opportunity in which
clients will invest exceeds an amount appropriate for clients, such excess may also be offered to one
or more potential strategic investors.
HW Capital and its Managing Partners have facilitated certain real estate deals and opportunities for
clients, leveraging their industry expertise and network to structure the transactions. In addition to
offering participation to existing advisory clients—who receive priority in all such deals—HW
Capital also offers excess capacity in such deals to outside investors through its professional
relationships. As part of these arrangements, the Adviser and its Managing Partners may be entitled
to a performance-based interest, or "carry," in the real estate investment, which allows them to
receive a share of the profits upon a successful disposition or realization of returns. The carry HW
Capital may receive is charged only to non-HW Capital clients. This carry may create a potential
conflict of interest, as the Adviser has another financial incentive that may allocate investment
opportunities away from clients. To help mitigate this potential conflict, HW Capital has policies and
procedures in place to help ensure clients receive the appropriate allocation in a fair manner.
Item 9 – Disciplinary Action
There are no legal or disciplinary events that HW Capital or its management have been involved in.
Item 10 – Other Financial Industry Activities and Affiliations
HW Capital is required to disclose any relationship or arrangement that is material to its advisory
business or to its clients with certain related persons who have financial industry activities and/or
affiliations. HW Capital does not have any financial affiliations.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
HW Capital has adopted a code of ethics (the “Code”) pursuant to Rule 204A-1 of the Investment
Advisers Act of 1940, as amended (the “Advisers Act”). The Code applies to all HW Capital directors,
officers, employees and any other person who provides services on behalf of HW Capital and is
subject to its supervision and control. The Code requires that HW Capital’s business be conducted in
accordance with the highest ethical and legal standards and focuses on the misuse of confidential
information, personal securities trading and outside business activities. HW Capital will provide a
copy of its code of ethics to any client or prospective client upon request.
HW Capital and related persons purchase the same securities/investments for personal accounts that
HW Capital recommends to clients. To mitigate this potential conflict of interest involving personal
transactions, HW Capital has adopted policies and procedures for personal transaction reporting and
insider trading policies. More specifically, for alternative investment recommendations or other
capacity constrained investment recommendations, HW Capital’s policies and procedures require
personal transactions alongside client investments to be disclosed to each client as part of the
investment approval process. For personal trades in public securities, its related persons will only
make such purchases at the same terms as clients (e.g., included in the aggregated trade) or after
client orders for the same securities have been completed. HW Capital also monitors the prices of
these securities to ensure that HW Capital and its related persons do not benefit from trading in the
same securities.
Item 12 – Brokerage Practices
Clients typically direct that we use a particular broker. These directed brokerage clients should be
advised that such a direction of brokerage may result in their receiving less favorable execution in
certain transactions, or in paying higher transaction costs. Although it is the Adviser’s policy to
always seek best execution for client trades, in such a directed brokerage arrangement, the Adviser
may not be free to seek the best price and execution by placing transactions with other brokers.
Accordingly, clients should consider whether a directed brokerage arrangement may result in
disadvantages to the client that are not outweighed by the value of custodial and other services
provided by that broker.
HW Capital does not maintain a formal soft dollar arrangement with any broker-dealers. However,
certain brokers do provide HW Capital with access to institutional services not typically available to
retail customers, including research and invitations to attend conferences. HW Capital does not feel
that this creates a material conflict of interest but does periodically evaluate its clients’ brokerage
relationships for potential preferential treatment or other improprieties. For avoidance of doubt, HW
Capital does not consider the receipt of institutional research in selecting or recommending (if
applicable) broker-dealers whether it or a related person receives client referrals from a broker-
dealer or third-party.
Clients’ accounts receive individualized advice and non-discretionary accounts ultimately decide
their investments and timing of transactions. Nonetheless, when appropriate, HW Capital seeks to
place aggregated trades and submit multiple sale and purchase orders for shares of the same
securities purchased for our clients’ portfolios if, in HW Capital’s reasonable judgment, such
aggregation will result in an overall economic benefit to the clients. However, due to the non-
discretionary nature of HW Capital’s client relationships and the policy that the broker also obtains
client trade approvals before execution, the timing and price of orders may and does differ from client
to client which results in different execution prices. HW Capital will consider the timing when
submitting trade orders to client brokers and do so in a manner believed to be fair and equitable for
all accounts involved. However, whether or not client orders are ultimately aggregated and the timing
of client orders is outside of HW Capital’s control for non-discretionary accounts.
With regards to allocating direct private investment opportunities or other investments that may
have limited capacity, HW Capital maintains allocation procedures to allocate opportunities among
clients in the fairest way, taking into account the clients’ best interests. Because clients’ accounts are
non-discretionary, it is then up to such clients to decide whether to proceed with such an investment,
and if so, how much capital to allocate to such an investment. Due to the finite nature of most private
equity investment opportunities, it is possible that client demand will either exceed or fail to meet
the proposed supply of any given investment opportunity. This could present investment allocation
challenges, which HW Capital attempts to resolve in an equitable fashion. This may take into
consideration one or more of the following factors: (i) whether any client helped identify or brought
the opportunity to HW Capital’s attention and any conditions/restrictions such client may impose
upon HW Capital’s ability to offer the opportunity to other clients; (ii) the ability of a client to commit
to invest in a short period of time, in light of the timing constraints applicable to such investment;
(iii) the ability of a client to commit to a significant portion of such opportunity; (iv) the size of a
client’s capital available for deployment (v) whether and to what extent a client has accepted prior
direct private equity opportunities offered to it; or (vii) such other factors as HW Capital deems
relevant.
Employees have power of attorney that grants trading discretion for certain familial client accounts
that are otherwise managed on a non-discretionary basis. This presents the potential conflict of
interest that trades for such accounts will be placed ahead of other non-discretionary clients. HW
Capital believes that this risk is mitigated due to the long-term nature of client holdings and the
market capitalization of typical investments. HW Capital seeks to mitigate this conflict by adhering
to its trading procedures and periodic reviews of performance dispersion.
Item 13 – Review of Accounts
The Managing Partners formally review client accounts no less than on a quarterly basis; provided
that HW Capital may review client accounts more frequently, particularly if there are major market
or economic events, a life event for a client or upon client request. HW Capital offers quarterly
“balance sheet” reporting to clients and makes other reporting available upon client request. Clients
should compare any HW Capital client reporting with custodial and third-party capital account
statements carefully.
Item 14 – Client Referrals and Other Compensation
HW Capital does not pay or receive payment or economic benefit from anyone other than clients for
providing investment advice on securities. HW Capital and its related persons do not directly or
indirectly compensate any person who is not a supervised person for client referrals.
Item 15 – Custody
HW Capital does not have custody of client assets. Whether or not HW Capital has custody over client
assets, clients should carefully review all custodial and capital statements and reports provided to
them in connection with their accounts. Statements from HW Capital may vary from custodial
statements based on accounting procedures, reporting dates or valuation methodologies for certain
securities.
Item 16 – Investment Discretion
HW Capital does not have discretionary authority to manage securities accounts on behalf of
clients. While HW Capital makes investment recommendations to clients, the client makes the
ultimate investment decision.
Item 17 – Voting Client Securities
Clients’ specifically retains proxy voting authority in the investment management agreements. Upon
request, client’s may consult on shareholder matters prior to voting proxies. Clients may request a
copy of HW Capital’s proxy voting policies and procedures by contacting the Adviser.
Item 18 – Financial Information
HW Capital is not required to provide financial information in this Brochure because we do not
(i) require or solicit prepayment of more than $1200 in fees per client, six months or more in
advance; (ii) we are not aware of any financial condition that is reasonably likely to impair our ability
to meet contractual commitments to clients; and (iii) we have not been the subject of a bankruptcy
petition.