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COVER PAGE
PART 2A OF FORM ADV: FIRM BROCHURE
MARCH 31, 2025
1201 Montana Ave, Suite 205
Santa Monica, CA 90403
Tel: 310-395-2679
Website: http://georginaassetmanagement.com
This brochure provides information about the qualifications and business practices of Georgina Asset
Management, LLC. If you have any questions about the contents of this brochure, please contact us at 310-
395-2679 or roblipp@gam-llc.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission (the "SEC") or by any state securities authority.
Additional information about Georgina Asset Management, LLC also is available on the SEC's website at
www.adviserinfo.sec.gov.
Georgina Asset Management, LLC is registered as an investment adviser with the SEC however, registration
with the SEC or with any state securities authority does not imply a certain level of skill or training and no
inference to the contrary should be made.
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ITEM 2: MATERIAL CHANGES
Since the last annual update to Georgina Asset Management, LLC’s Form ADV brochure as filed
with the SEC on March 31, 2024, the following material changes have been made to the information
provided in this brochure based on the amended Marketing Rule (Rule 206(4)-1 of the Investment
Advisers Act.
ITEM 4: ADVISORY BUSINESS
E. Has been updated to reflect our assets under management as of December 31, 2024, we
managed $157,330,053 on a discretionary basis and $217,871,160 on a non-discretionary
basis.
Georgina Asset Management, LLC reviews and updates the brochure at least annually to ensure that
it remains current.
Pursuant to SEC Rules, GAM will ensure that clients receive a summary of any material changes to
this Brochure within 120 days of the close of GAM’s fiscal year, along with a copy of this Brochure
or an offer to provide the Brochure. Additionally, as GAM experiences material changes in the
future, we will send you a summary of our “Material Changes” under separate cover. For more
information about the firm, please contact anthonyblueford@gam-llc.com.
Additional information about GAM and its investment adviser representatives is available on the
SEC’s website at www.adviserinfo.sec.gov.
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ITEM 3: TABLE OF CONTENTS
COVER PAGE ............................................................................................................................ 1
ITEM 2: MATERIAL CHANGES .................................................................................................... 1
ITEM 3: TABLE OF CONTENTS .................................................................................................... 3
ITEM 4: ADVISORY BUSINESS ..................................................................................................... 5
A. General Description of Advisory Firm. ......................................................................................... 5
B. Description of Advisory Services. ................................................................................................... 5
C. Availability of Customized Services for Individual Clients. .......................................................... 5
D. Wrap Fee Programs. ...................................................................................................................... 6
E. Assets Under Management. ........................................................................................................... 6
ITEM 5: FEES AND COMPENSATION ............................................................................................ 6
A. Advisory Fees and Compensation. ................................................................................................ 6
Under certain circumstances, fees may be negotiable. ....................................................................... 7
B. Payment of Fees. ............................................................................................................................ 7
C. Additional Fees and Expenses. ...................................................................................................... 7
D. Prepayment of Fees. ....................................................................................................................... 8
E. Additional Compensation and Conflicts of Interest. .................................................................... 8
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ........................................ 9
ITEM 7: TYPES OF CLIENTS ...................................................................................................... 10
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .......................... 11
A. Methods of Analysis and Investment Strategies. ......................................................................... 11
B. Material, Significant, or Unusual Risks Relating to Investment Strategies. ................................ 14
C. Risks Associated with Particular Types of Securities. .................................................................. 15
ITEM 9: DISCIPLINARY INFORMATION ...................................................................................... 18
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ..................................... 18
A. Broker-Dealer Registration Status. .............................................................................................. 18
B. Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Adviser
Registration Status. ........................................................................................................................... 18
C. Material Relationships or Arrangements with Industry Participants. ......................................... 19
D. Material Conflicts of Interest Relating to Other Investment Advisers. ...................................... 19
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING ............................................................................................................... 19
A. Code of Ethics. ............................................................................................................................ 19
B. Securities That You or a Related Person Has a Material Financial Interest. ............................... 19
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C. Investing in Securities That You or a Related Person Recommends to Clients. ........................ 19
ITEM 12: BROKERAGE PRACTICES ............................................................................................ 20
A. Factors Considered in Selecting or Recommending Broker-Dealers for Client Transactions. ... 20
B. Order Aggregation. ...................................................................................................................... 22
ITEM 13: REVIEW OF ACCOUNTS ............................................................................................. 23
A. Frequency and Nature of Review of Client Accounts or Financial Plans. .................................. 23
B. Content and Frequency of Account Reports to Clients. ............................................................. 23
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ....................................................... 24
A. Economic Benefits for Providing Services to Clients. ................................................................. 24
B. Compensation to Non-Supervised Persons for Client Referrals. ................................................ 24
ITEM 15: CUSTODY ................................................................................................................. 24
ITEM 16: INVESTMENT DISCRETION ......................................................................................... 25
ITEM 17: VOTING CLIENT SECURITIES ...................................................................................... 25
A. Policies and Procedures Relating to Voting Client Securities. .................................................... 25
B. No Authority to Vote Client Securities and Client Receipt of Proxies. ...................................... 25
ITEM 18: FINANCIAL INFORMATION ......................................................................................... 25
A. Balance Sheet. .............................................................................................................................. 25
B. Financial Conditions Likely to Impair Ability to Meet Contractual Commitments to Clients. 25
C. Bankruptcy Filings. ...................................................................................................................... 25
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ITEM 4: ADVISORY BUSINESS
A. General Description of Advisory Firm.
Georgina Asset Management, LLC (“GAM,” “we,” or “us”) is a limited liability corporation
headquartered in Santa Monica, California. GAM was founded in March 2000 and is registered as
an investment adviser with the Securities and Exchange Commission (“SEC”). GAM’s Managing
Director is Robert Lipp. GAM is owned by GAM Investment Holdings, LLC.
B. Description of Advisory Services.
GAM's primary business activity is managing a client’s investment portfolio on a discretionary or
non-discretionary basis. Discretionary portfolio management means that GAM can select or
terminate money managers or buy and sell securities on your behalf for your portfolio without
contacting you before each transaction. Non-discretionary investment management requires that we
contact you to obtain your authorization prior to selecting or terminating a money manager or
buying and selling securities for your portfolio before each transaction. Whether your portfolio is
discretionary or non-discretionary, all investment decisions are managed according to a mutually
agreed upon written investment policy. For more detailed information on GAM’s investment
approach, please see Item 8: Methods of Analysis, Investment Strategies and Risk of Loss below.
GAM also provides Research and Consulting services under a separate agreement. As part of this
service, GAM performs due diligence and provides information on Alternative Investments selected
for review by our firm that meets a Client’s Investment Objectives. This service is separate and apart
from Mr. Lipp serving on the Board of Directors, Advisory Boards or as a consultant to various
private and public companies.
GAM due diligence efforts will vary due to the characteristics of Alternative Investments. However,
such services typically include, but are not limited to identifying suitable Alternative Investments;
reviewing materials promulgated by the Alternative Investment (i.e., disclosure documents, private
offering memorandum, prospectuses, Georgina Asset Management, LLC etc.); reviewing and/or
interviewing underlying managers (as applicable) as to their previous experience and historical track
records, identifying conflicts of interest, reviewing third-party independent reviews, etc. If agreed to
by the client, the Firm shall provide written documentation evidencing, among other things, the
type of security, performance history, risk assessment, and other information relevant to certain
securities (the “Due Diligence Report”). GAM will provide an assessment of the investment terms,
and as requested by Client, will engage in arms-length negotiations about the investment terms on
behalf of Client.
C. Availability of Customized Services for Individual Clients.
GAM tailors our investment advice and portfolio management to each client’s unique financial
needs, time horizon, tolerance for risk and investment objectives. Our primary role is to assist clients
with investment education, strategic asset allocation (the decision as to how much of your portfolio
should be invested in cash, bonds, stocks, or alternative investments), investment planning and
policy development, quantitative and qualitative investment manager and product research and the
evaluation, selection, and ongoing monitoring of investments.
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Clients may impose restrictions on investing in certain types of investments or securities in their
portfolio. For clients whose accounts are held by certain custodians, we may be limited to investing
in only those securities offered through the custodian. GAM will only purchase or sell non-managed
securities after receiving prior client authorization and approval of GAM’s Chief Compliance
Officer.
D. Wrap Fee Programs.
GAM does not currently offer wrap fee programs.
E. Assets Under Management.
As of December 31, 2024, we managed $157,330,053 on a discretionary basis and $217,871,160 on
a non-discretionary basis.
ITEM 5: FEES AND COMPENSATION
A. Advisory Fees and Compensation.
Fee Schedule
Georgina Asset Management, LLC charges investment supervisory service fees quarterly in advance
based on a percentage of the market value of a client’s assets under management. Fees are calculated
based on the last trading day of each calendar quarter in accordance with the following fee schedule:
Traditional Assets:
(Stocks, Bonds, Mutual Funds and ETFs)
Assets Under Management Annual Fee (%)
First $5 million
Next $20 million
Next $25 million
Next $25 million
Next $25 million
Next $25 million
$125 million and above
1.500%
1.250%
1.000%
0.875%
0.750%
0.625%
0.500%
Non-Traditional Assets:
(Hedge Funds, Fund of Funds, Venture Capital, Private Equities and Real Estate)
Assets Under Management Annual Fee (%) *
First $5 million
Next $20 million
Next $25 million
Next $25 million
Next $25 million
Next $25 million
$125 million and above
1.500% + 10% profit participation
1.250% + 10% profit participation
1.000% + 10% profit participation
0.875% + 10% profit participation
0.750% + 10% profit participation
0.625% + 10% profit participation
0.500% + 10% profit participation
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*Based on valuation of investment for a full calendar year.
Administration of Assets
(Assets Held at Other Custodians)
Assets Under Management Annual Fee (%) *
Negotiable
Negotiable
Research and Consulting Services
GAM assesses a fixed fee ranging from $10,000 to $500,000 for Research and Consulting Services.
GAM does not require or solicit prepayment of more than $1,200 in fees per Client, six months or
more in advance. In the event a deliverable report has not been provided to the client within six
months of engagement, fees will be refunded until such time as the report is provided by GAM.
Unless otherwise negotiated, the Client will be required to pay up to 100% of the Firm’s fee for this
service. Although the Firm believes its fees are competitive, lower fees for comparable services may
be available from other sources.
Under certain circumstances, fees may be negotiable. GAM may aggregate certain client accounts
to achieve breakpoints within its tiered fee schedule. For purposes of fee tier breakpoints, GAM will
aggregate all the managed assets belonging to each client and any family member living in same
household.
B. Payment of Fees.
As per GAM’s Investment Advisory Agreement (IAA), clients will authorize that fees be deducted
from their accounts. The fees charged are calculated as described above. Fees are not charged based
on a share of capital gains or capital appreciation of the assets of the account or any portion of the
securities of any advisory client, except as it relates to the 10% profit participation of non-traditional
assets. Please see Item 6: Performance-Based Compensation below. Fees may be negotiable or fixed.
C. Additional Fees and Expenses.
All fees paid to GAM for investment advisory services are separate and distinct from the fees and
expenses charged by custodians, portfolio managers, ETFs (Exchange Traded Funds), mutual funds
and alternative investment managers to their shareholders and investors. These fees generally
include brokerage and transaction costs, management fees and other expenses including incentive
or distribution fees in unique cases. A portfolio manager, ETF, mutual fund, or alternative
investment may impose an initial or deferred sales charge. GAM does not receive any portion of
additional fees and expenses charged by third parties. For additional information, please see Item
12: Brokerage Practices below.
A client could invest with a portfolio manager or in ETFs, mutual funds, and alternative investments
directly, without the services of GAM. In that case, the client would not be subject to the additional
fees charged by GAM but would also not receive the services provided by GAM which are designed,
among other things, to assist the client in determining which investment managers and vehicles are
most appropriate to each client's financial position and objectives. Accordingly, the client should
review both fees charged by the funds and the fees charged by GAM to fully understand the total
amount of fees to be paid by the client and to thereby evaluate the advisory services being provided.
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D. Prepayment of Fees.
GAM charges investment supervisory service fees quarterly in advance. A client's agreement may be
canceled at any time, by either party, for any reason upon receipt of 30 days written notice.
Management fees will be pro-rated, based on the number of days on which the account was open
during a calendar quarter. Upon termination of any agreement, any prepaid, unearned fees will be
promptly refunded, and any earned, unpaid fees will be due and payable. The client has the right to
terminate an agreement without penalty within five business days after entering into the agreement.
E. Additional Compensation and Conflicts of Interest.
GAM does not accept compensation for the sale of securities or other investment products,
including asset-based sales charges or service fees from the sale of mutual funds.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to
our management, we will charge you an asset-based fee as set forth in the agreement you executed
with our firm. This practice presents a conflict of interest because the people providing investment
advice on our behalf have an incentive to recommend a rollover to you for the purpose of generating
fee-based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you
are under no obligation to have the assets in an IRA managed by our firm. Many employers permit
former employees to keep their retirement assets in their company plan. Also, current employees
can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits. An employee will typically have four
options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your needs
or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
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b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the costs
of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of at
an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary. Generally,
federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been
generally protected from creditors in bankruptcies. However, there can be some exceptions to the
general rules so you should consult with an attorney if you are concerned about protecting your
retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception such
as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower capital
gains tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
GAM receives a performance-based fee on a share of capital gains or capital appreciation from certain
accredited investor clients with investments in alternative investments such as private investment
limited partnerships, limited liability companies, off-shore corporations, or other similar entities,
such as hedge funds, fund of fund hedge funds, private equity funds, venture capital funds and real
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estate funds. Since GAM manages accounts that are charged an asset-based or fixed fee side-by-side
with accounts that are charged a performance-based fee, this creates a conflict of interest. We can
potentially receive higher fees from accounts with a performance-based compensation structure than
from those accounts that pay an asset-based or fixed fee as described above in Item 5: Fees and
Compensation. Notwithstanding this potential conflict, GAM will only make investment decisions
for clients in good faith and in a manner that is consistent with our fiduciary obligations to our
clients, without regard to the benefits (including compensation) to us.
ITEM 7: TYPES OF CLIENTS
GAM provides investment advisory services to individuals and their families, trusts, estates,
charitable organizations, corporations, pensions, and profit-sharing plans.
Conditions for Managing Accounts
When GAM provides investment advice to a client, we are deemed a fiduciary under certain federal
regulations, and within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way the firm makes money creates conflicts of interest; however, as a fiduciary, GAM and our
supervised persons are required to always act in our clients’ best interests, which means we must, at
a minimum take the following steps:
Meet a professional standard of loyalty and care when making investment recommendations.
Always put our clients’ interests ahead of our own when making recommendations and
providing services.
Disclose all conflicts of interest and how the Firm addresses such conflicts.
Adopt and follow policies and procedures designed to help ensure that we give advice and
provide services that remain in each client’s best interest.
Charge an advisory fee that is reasonable for our services.
Not provide, or withhold, any information that could render our advice and/or services
misleading.
If a client’s account is a pension or other employee benefit plan governed by the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”), GAM may be a fiduciary to the
plan. In providing our investment management services, the sole standard of care imposed upon us
is to act with the care, skill, prudence, and diligence under the circumstances then prevailing that a
prudent man acting in a like capacity and familiar with such matters would use in the conduct of an
enterprise of a like character and with like aims. GAM will provide certain required disclosures to
the “responsible plan fiduciary” (as such term is defined in ERISA) in accordance with Section
408(b)(2), regarding the services we provide and the direct and indirect compensation we receive by
such clients. Generally, these disclosures are contained in this Form ADV Part 2A, the Client
Agreement and/or in separate ERISA disclosure documents and are designed to enable the ERISA
plan’s fiduciary to: (1) determine the reasonableness of all compensation received by GAM; (2)
identify any potential conflicts of interests; and (3) satisfy reporting and disclosure requirements to
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plan participants.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
A. Methods of Analysis and Investment Strategies.
GAM utilizes a range of methods and analysis to collect and disseminate information, develop
tailored investment plans, identify, evaluate, and select investment strategies and manage a client’s
overall assets. In all cases, we are seeking to exploit investment opportunities and mitigate risk within
the investment policy authorized by each client. However, investing in securities or investment
vehicles of any kind involves risk of loss that each client should be prepared to bear. In addition
to the risk of absolute loss of capital, inflation erodes the purchasing power of your assets over time.
There are many other risks to consider.
INVESTMENT APPROACH
We believe that financial and emotional discipline is critical to achieving long term investment
success. There are four distinct aspects of GAM’s advisory service that we employ to help develop
and maintain customized portfolios that fit each client’s unique needs and objectives:
1. Education and Information Collection
2. Investment Plan and Policy Development
3. Money Manager Due Diligence, Evaluation and Selection
4. Investment Plan Management, Manager Monitoring and Reporting
1. Education and Information Collection
The first phase of our investment approach involves an educational review of the short and long-
term historical risk (volatility) and return characteristics of broad asset classes such as cash, bonds,
stocks, commodities, and alternative investments, if appropriate. Alternative investments may
include hedge funds, private equity, venture capital and real estate. We collect detailed financial
information about each client including an inventory of savings and investments accounts, original
purchase dates and cost of each position, non-liquid assets, liabilities, cash flow and overall tax status.
We are also interested in learning about each client’s investment experience, tolerance of risk and
specific objectives for their assets.
2. Investment Plan and Policy Development
Investment Plan
The goal of education, collection of financial information and assessing investment experience,
tolerance for risk and defining specific investment objectives is to develop a strategic asset allocation
or investment plan that seeks to optimizes expected return based on each client’s unique risk profile.
The investment plan development process is based on historical and forecasted long term asset class
return and risk characteristics. Empirical studies have shown that over 90% of long-term return is
determined by your asset allocation decision. However, historical, or forecasted returns are not
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necessarily indicative or a guarantee of return and risk characteristics in the future. This information
can only serve as a guide along with other tools. To tailor the investment plan to each client’s profile,
we utilize various multi-asset class, multi-period, risk/return based (mean variance) portfolio
optimization models to develop a range of different investment plan scenarios so each client can
become more knowledgeable about the potential implications of their investment decisions. These
models consider spending, inflation and taxes, if necessary. One of the most important measures of
these models is that they help illustrate the potential level of volatility a client may experience over
short and long periods of time. The final investment plan will be determined by the client and
should reflect their tolerance for risk, time horizon and long-term investment objectives.
Investment Policy
Once the investment plan is agreed upon, we prepare a clearly written investment policy which
includes a detailed description of the investment objectives, performance benchmarks and strategic
asset allocation targets for the portfolio. The Investment Policy serves as the blueprint which governs
the ongoing management of the portfolio.
Below is a list of key measures in the Investment Policy that are monitored and managed regularly
to keep the investment plan on track:
Strategic asset allocation target
How much of your overall portfolio assets are invested in each asset class such as cash, bonds,
stocks, commodities, or alternative investments.
Absolute and relative performance targets for the overall portfolio
How has the overall portfolio performed generally as well as compared to benchmarks such as
inflation (CPI), absolute return targets, appropriate market indices and respective peer
universes.
Absolute and relative performance targets for each asset class and sub asset class
How has each asset class (i.e. cash, bonds, stocks, etc.) and sub asset class (i.e. large
capitalization U.S. stocks, international stocks, government bonds, etc.) performed compared
to appropriate benchmarks such as inflation (CPI), S&P 500 Index (i.e. large cap U.S. stock
index), MSCI EAFE Index (i.e. developed international stock index) or Barclays Aggregate
bond index and peer universes.
Percentage range for limited term tactical asset allocation decisions
How much of an asset class or sub asset class can exceed or be less than the intended target.
For example, if the investment policy states that the intended target is 50% in bonds, the
permitted range around 50% might be + or – 10% or a range of 40%-60%.
Legal restrictions, compliance, and regulatory parameters
This might include written restrictions in the investment policy such as prohibiting the
purchasing or selling stock of a specific company in cases where the client is on the Board of
Directors of that company or already has a large investment position.
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3. Money Manager Due Diligence, Evaluation and Selection
Due Diligence
Our investment manager research process involves identifying, conducting due diligence, and
selecting (discretionary accounts) or recommending (non-discretionary) independent money
managers or their products. Managers are sourced through manager databases such as Morningstar
and Barclay Hedge Alternative Investment Databases, industry journals, publications, the internet,
professionals, and clients. Our due diligence process includes collecting and analyzing quantitative
and qualitative data about each firm, key personnel and money management services or products
through independent sources and manager interviews.
In addition to the specific due diligence and analysis conducted on each specific manager and
product, particular focus is concentrated on how a managers’ investment style or strategy can
increase diversification (reduce risk) and enhance a portfolio’s return potential. In addition to the
benefit of traditional global investing, alternative investments, including the full risk/reward
continuum of hedge fund strategies, private equity, venture capital, commodities and direct real
estate all represent important investments that may be suitable as part of a broadly diversified
investment plan. The due diligence process is adapted according to the type of legal structure of the
investment (L.P., separately managed account, open-end mutual fund, ETF, etc.), taking into
consideration industry regulations and transparency (see “Alternative Investment” section below).
Evaluation and Selection
In order to identify which managers we believe represent the best long-term value in their respective
class, we look beyond pedigree and performance track records. The following is just a partial list of
some of the detailed quantitative and qualitative measures we consider in our evaluation of
investment managers:
Quantitative
Absolute and relative performance history (gross and net of all costs) including universe,
peer, and benchmark comparisons.
Risk/Reward statistics including standard deviation (volatility), Sharpe Ratio and Drawdown
Regression Statistics such as alpha, beta, covariance, and correlation
Qualitative
Background checks on key management to confirm academic and professional integrity,
qualification, and skill.
Intellectual and personality assessment of investment philosophy, analytical process,
judgment, motivation, commitment, and humility.
In-depth understanding of the firm’s history and structure including hierarchy, internal
procedures, operational and risk management controls, manager incentive program and
alignment of interests including own money at risk in the strategy.
Determine how the investment discipline has added value and whether it has to potential to
produce consistent results in the future.
Professional and personal interviews with clients, legal counsel, accountants, auditors and
administrative service providers.
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Detailed review of all legal documents, audited financials, and performance reports.
In addition, we also consider if an organization, key personnel, and products are “investor friendly”.
We carefully access terms of investing, accessibility of key investment decision makers,
competitiveness of fees, back-office efficiency, and responsiveness (including prompt valuation and
year-end tax reporting) and a commitment to transparent reporting, regular communication and
quality client service.
4. Investment Plan Management, Manager Monitoring and Reporting
Investment Plan Management and Manager Monitoring
After an investment plan has been agreed upon, investment advisory agreements and policy executed
and all administrative steps taken to establish the accounts with an independent custodian (see
“Investment Approach” above) and investments allocated, there are ongoing portfolio management
and monitoring functions employed. These include regularly rebalancing the portfolio’s strategic
asset allocation, sub asset class weightings and managers (typically monthly but more often if
required) and for taxable accounts, selling securities to harvest losses to be applied against current
or future capital gains. In addition, manager due diligence is an ongoing process. We maintain
regular communication with recommended managers and continue to collect information regarding
their performance, portfolio characteristics (portfolio size, investment style or category, country or
regional exposure, security diversification and staffing) directly from the firm and from independent
third-party sources.
Reporting
GAM does not only rely on the investment performance statistics provided to us by managers.
Independent third parties such as custodial statements, manager databases, independent
performance audits and product administrators are also referenced. We prepare customized
portfolio and performance reports which we review quarterly with each client. Performance reports
include the total portfolio time weighted rate of return versus the investment policy return target, if
appropriate, as well as individual manager returns against appropriate industry benchmarks (indexes)
and peer universes. In addition, quarterly reports may include performance attribution,
capitalization and style analysis, risk characteristics, sector breakdown, top holdings, and manager
commentary. GAM prepares quarterly and annual economic and capital markets update internally
from independent sources that summarizes information concerning the domestic and global
economy, cash, fixed income, equity and alternative investment markets as well as focus pieces on
specific areas of the financial markets in an easy-to-understand format. Finally, clients and their tax
advisor receive a Quarterly and Year-End Tax Report package that includes quarterly and year-to-
date interest/dividend income and capital gain/loss reports to assist them in calculating quarterly
estimated taxes and federal and state tax returns.
B. Material, Significant, or Unusual Risks Relating to Investment Strategies.
Traditional Investment Risks
Equity or stock markets are subject generally to market, market sector, market liquidity, issuer, and
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investment style risks. Fixed income or bond markets are subject to interest rate, credit, liquidity,
pre-payment and extension, and market risks among other factors, all to varying degrees. Investing
in international markets involve special risks, including changes in currency exchange rates, political,
economic, and social instability, a lack of comprehensive company information, differing auditing
and legal standards and less market liquidity.
Relative Performance Risks
GAM uses broad-based well-known indices as well as lesser-known sub-asset class, style or sector
specific indices for comparative purposes. There is always the risk that your overall portfolio and
underling investments will perform better or worse when compared to such indices. However,
comparisons to benchmarks have limitations because benchmarks have volatility and other material
characteristics that may differ from an investor’s portfolio. For example, investments made in an
investor’s portfolio may differ significantly in terms of asset allocation, industry weightings and
security holdings. Many indices are unmanaged, are not available as direct investments and are not
subject to management fees, transaction costs or other types of expenses that a client’s portfolio may
incur. Investors should carefully consider these limitations and differences when evaluating relative
performance compared to a benchmark.
C. Risks Associated with Particular Types of Securities.
Mutual Funds (Open-end Investment Company)
A mutual fund is a company that pools money from many investors and invests the money in stocks,
bonds, short-term money-market instruments, other securities or assets, or some combination of
these investments. The combined holdings the mutual fund owns are known as its portfolio. Each
share represents an investor’s proportionate ownership of the fund’s holdings and the income those
holdings generate. The price that investors pay for mutual fund shares is the fund’s per share net
asset value (NAV) plus any shareholder fees that the fund imposes at the time of purchase (such as
sales loads). Some of the risks of mutual funds include having to pay taxes on any capital gains
distribution the investor receives even if the fund goes on to perform poorly after the investor buys
shares or lack of real-time prices, as mutual funds typically only calculate their NAV once every
business day, typically after the major U.S. exchanges close. When it comes to investing in mutual
funds, investors have literally thousands of choices. Most mutual funds fall into one of three main
categories—money market funds, bond funds (also called “fixed income” funds), and stock funds
(also called “equity” funds). Each type has different features and different risks and rewards.
Generally, the higher the potential return, the higher the risk of loss.
Money Market Funds
Money market funds have relatively low risks, compared to other mutual funds (and most other
investments). By law, they can invest in only certain high-quality, short-term investments issued by
the U.S. Government, U.S. corporations, and state and local governments. Money market funds try
to keep their net asset value (NAV)—which represents the value of one share in a fund—at a stable
$1.00 per share. However, the NAV may fall below $1.00 if the fund’s investments perform poorly.
Investor losses have been rare, but they are possible. Money market funds pay dividends that
generally reflect short term interest rates and historically the returns for money market funds have
15
been lower than for either bond or stock funds. That is why “inflation risk”—the risk that inflation
will outpace and erode investment returns over time—can be a potential concern for investors in
money market funds.
Bond Funds
Bond funds generally have higher risks than money market funds, largely because they typically
pursue strategies aimed at producing higher yields. Unlike money market funds, the SEC’s rules do
not restrict bond funds to high-quality or short-term investments. Because there are many different
types of bonds, bond funds can vary dramatically in their risks and rewards. Some of the risks
associated with bond funds include credit risk, interest rate risk, and prepayment risk.
Stock Funds
Although a stock fund’s value can rise and fall quickly (and dramatically) over the short term,
historically stocks have performed better over the long term than other types of investments—
including corporate bonds, government bonds, and treasury securities. Overall “market risk” poses
the greatest potential danger for investors in stocks funds. Stock prices can fluctuate for a broad
range of reasons—such as the overall strength of the economy or demand for particular products or
services.
Tax Consequences of Mutual Funds
When investors buy and hold an individual stock or bond, the investor must pay income tax each
year on the dividends or interest the investor receives. However, the investor will not have to pay
any capital gains tax until the investor sells and unless the investor makes a profit. Mutual funds are
different. When an investor buys and holds mutual fund shares, the investor will owe income tax
on any ordinary dividends in the year the investor receives or reinvests them. In addition to owing
taxes on any personal capital gains when the investor sells shares, the investor may also have to pay
taxes each year on the fund’s capital gains. That is because the law requires mutual funds to distribute
capital gains to shareholders if they sell securities for a profit that cannot be offset by a loss.
Exchange Traded Funds (ETFs)
An ETF is a type of Investment Company (usually, an open-end fund or unit investment trust)
whose primary objective is to achieve the same return as a particular market index. An ETF is similar
to an index fund in that it will primarily invest in securities of companies that are included in a
selected market index. Unlike traditional mutual funds, which can only be redeemed at the end of
a trading day, ETFs trade throughout the day on an exchange. Like stock mutual funds, ETF prices
may be affected by the prices of the underlying securities and the overall market. ETF prices that
track a particular sector may be affected by factors affecting that industry segment.
Alternative Investments
An alternative investment is an investment product other than traditional investments such as stock,
bonds, or cash. Alternative investments may include real estate, private equity, venture capital,
commodities, financial derivatives, and managed absolute return strategies also known as hedge
funds. Alternative investments have historically exhibited the full range of risk and return from low
volatility, low return strategies to high volatility, high return strategies. The most important common
16
characteristics of alternative investments are:
Federal securities law requires that you be an “Accredited Investor” to invest in most
alternative investments. An Accredited Investor is a person or institution deemed capable of
understanding and affording the financial risks associated with the acquisition of
unregistered securities. (Please see a more detailed definition of Accredited Investor below).
Alternative investments are generally considered non-liquid investment vehicles such as
limited partnerships, limited liability companies and offshore corporations which are
unregistered securities and not easily traded, transferable or liquidated (converted to cash).
Alternative investments typically limit how often and how much an investor can add to or
withdraw from the investment vehicle.
Alternative investment managers generally have broad discretion over the portfolio and may
employ more sophisticated (and potentially riskier) portfolio management techniques than
a traditional stock or bond manager.
Alternative investment fee structures often include a fee based on a percentage of assets
under management and a share of the profits in the form of profit participation or incentive
allocation.
Some alternative investments have historically exhibited lower correlations with traditional
investments which may increase diversification and lower the overall volatility of an
investor’s portfolio.
Some alternative investment managers have historically produced higher risk-adjusted return
compared to traditional industry benchmarks and traditional investment managers.
GAM provides advice to certain accredited investors who have expressed interest in and authorized
investing in private investment limited partnerships, or other similar entities, such as hedge funds,
fund of fund hedge funds, private equity funds, venture capital funds and real estate funds. These
funds are offered in accordance with Regulation D of the Securities Act of 1933.
Alternative investments may have certain risk characteristics not found in exchange traded securities
and mutual funds. The following is a partial list of risks found in some but not all alternative
investments:
Illiquidity
High degree of principal risk
Leverage
Speculative investment practices
No periodic valuation information
Complex tax structures or delays in distributing important tax information
Lack of regulatory oversight
High fees
Underlying investments may not be as transparent
Alternative investment performance can be volatile. You could lose all or a substantial amount of
your total investment. Often, alternative investment fund and account managers have total trading
17
authority over their funds or accounts. The use of a single adviser applying generally similar trading
programs could mean a lack of diversification and, consequently, higher risk. There is often no
secondary market for an investor's interest in alternative investments and none may develop. There
may be restrictions on transferring interests in any alternative investment. Alternative investment
fund managers can execute a substantial portion of trades on non-U.S. exchanges. Investing in
foreign markets may entail risks that differ from those associated with investments in U.S. markets.
Clients are encouraged to read the offering memorandum issued by a private investment before
investing.
Accredited Investor Definition
The federal securities laws define the term accredited investor in Rule 501 of Regulation D as:
1. a bank, insurance company, registered investment company, business development
company, or small business investment company;
2. an employee benefit plan, within the meaning of the Employee Retirement Income
Security Act, if a bank, insurance company, or registered investment adviser makes the
investment decisions, or if the plan has total assets in excess of $5 million;
3. a charitable organization, corporation, or partnership with assets exceeding $5 million;
4. a director, executive officer, or general partner of the company selling the securities;
5. a business in which all the equity owners are accredited investors;
6. a natural person who has individual net worth, or joint net worth with the person’s spouse,
that exceeds $1 million (not including primary residence) at the time of the purchase;
7. a natural person with income exceeding $200,000 in each of the two most recent years or
joint income with a spouse exceeding $300,000 for those years and a reasonable
expectation of the same income level in the current year; or
8. a trust with assets more than $5 million, not formed to acquire the securities offered whose
purchases a sophisticated person makes.
ITEM 9: DISCIPLINARY INFORMATION
GAM has not been subject to any civil or criminal actions, regulatory administrative proceedings,
self-regulatory organization proceedings or customer disputes in which the firm or its management
persons were found to have been involved with a violation of any investment-related statutes or
regulations or otherwise sanctioned. GAM and Robert Lipp, GAM’s Managing Principal, were
subjects of customer disputes involving investment advisory services which were informally settled
with neither GAM nor Mr. Lipp being found liable.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. Broker-Dealer Registration Status.
GAM is not registered as a broker-dealer or a registered representative of a broker dealer.
B. Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Adviser
Registration Status.
GAM is not registered as a futures commission merchant, commodity pool operator, or a commodity
18
trading advisor.
C. Material Relationships or Arrangements with Industry Participants.
Robert Lipp is the President of 17th Street Partners, Inc. An affiliate of GAM, 17th Street Partners,
Inc. serves as the General Partner of KC Target Opportunity Fund I, LP, a private investment limited
partnership. The limited partnership was founded October 1999 and has been closed to new
investors since March 2000.
In his individual capacity, Mr. Lipp may also serve on the Board of Directors, Advisory Boards, or
act as a consultant to various private and public companies wherein he provides advice pertaining
to the company’s corporate structure, joint venture and merger/acquisition opportunities, business
planning and financing, facilities and other strategic and marketing initiatives. Mr. Lipp receives
compensation in the form of stocks, stock options, warrants and /or cash compensation for these
services. These activities represent a conflict of interest both in the case where a GAM client is an
investor in the underlying company and/or because our Managing Principal is spending time away
performing these outside business activities. As Managing Principal of GAM, Mr. Lipp is a
fiduciary and is required to always act in our clients’ best interests. Such activities take
approximately 3-5 hours per month. Clients are encouraged to review Mr. Lipp’s Form ADV Part
2B for additional information.
D. Material Conflicts of Interest Relating to Other Investment Advisers.
GAM does not receive any compensation directly or indirectly from other investment advisers that
we recommend or select.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
A. Code of Ethics.
GAM has adopted a Code of Ethics pursuant to SEC Rule 204A-1 of the Investment Advisers Act.
The Code establishes standards of conduct for GAM’s supervised persons and includes general
requirements that such supervised persons comply with their fiduciary obligations to clients and
applicable securities laws, and specific requirements relating to, among other things, personal
trading, insider trading, and conflicts of interest. We will provide a copy of its Code of Ethics to
any client or prospective client upon request. Each supervised person receives a copy of the Code
and any amendments to it and must acknowledge in writing having received the materials.
Annually, each supervised person must certify that he or she complied with the Code during that
year and agree to adhere to ethical and professional conduct. Our Code of Ethics,
B. Securities That You or a Related Person Has a Material Financial Interest.
GAM prohibits the purchasing or selling of securities in which GAM or an employee or related
person has a material financial interest.
C. Investing in Securities That You or a Related Person Recommends to Clients.
19
The Code of Ethics governs and restricts personal investment transactions by our employees. GAM
or our employees and representatives may invest in the same securities we recommend to our clients.
D. Conflicts of Interest Created by Contemporaneous Trading.
GAM or our employees and representatives will buy or sell securities for client accounts at or about
the same time we buy or sell securities for our own accounts. However, at no time will GAM or any
employee receive preferential treatment over client’s interests. It is our policy that no person
employed by GAM may purchase or sell any security prior to transactions being implemented for an
advisory account and therefore, preventing such employees from benefiting.
ITEM 12: BROKERAGE PRACTICES
A. Factors Considered in Selecting or Recommending Broker-Dealers for Client Transactions.
The Custodians and Brokers We Use
GAM does not maintain custody of your assets on which we advise, although we may be deemed to
have custody of your assets if you give us authority to withdraw assets from your account (see Item
15: Custody) below. Your assets must be maintained in an account at a “qualified custodian”,
generally a broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc.
(Schwab), Bank of America or RBC Capital Markets, a registered broker-dealer, member SIPC, as
the qualified custodian. We are independently owned and operated and are not affiliated with
Schwab, Bank of America or RBC Capital Markets. Schwab, Bank of America and/or RBC Capital
Markets will hold your assets in a brokerage account and buy and sell securities when we instruct
them to. While we recommend that you use Schwab, Bank of America and/or RBC Capital Markets
as custodian/broker, you will decide whether to do so and will open your account with Schwab,
Bank of America and/or RBC Capital Markets by entering into an account agreement directly with
them. We do not open an account for you, although we may assist you in doing so. Even though
your account is maintained at Schwab, Bank of America and/or RBC Capital Markets, we can still
use other brokers to execute trades for your account as described below (see “Your Brokerage and
Custody Costs”).
How We Select Brokers/Custodians
We seek to recommend a custodian/broker who will hold your assets and execute transactions on
terms that are, overall, most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others:
Combination of transaction execution services and asset custody services (generally without
a separate fee for custody)
Capability to execute, clear and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check
request, bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded
funds (ETFs), etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
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Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
Reputation, financial strength, and stability
Prior service to us and other clients
Availability of other products and services that benefit us, as discussed below (see “Products
and Services Available to Us from Schwab”)
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately
for custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle in your Schwab account. Certain trades (for example, many mutual funds and
ETFs) may not incur Schwab commissions or transaction fees. Schwab is also compensated by
earning interest on the un-invested cash in your account in Schwab’s Cash Features Program. This
commitment benefits you because the overall commission rates you pay are lower than they would
be otherwise. In addition to commissions fees, Schwab charges you a flat dollar amount as a “prime
broker” or “trade away” fee for each trade that we have executed by a different broker-dealer but
where the securities bought or the funds from the securities sold are deposited (settled) into your
Schwab account. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, in order to minimize your trading costs, we have Schwab
execute most trades for your account. We have determined that having Schwab execute most trades
is consistent with our duty to see “best execution” of your trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above (see “How
We Select Brokers/Custodians”).
For our clients’ accounts that Bank of America maintain, Bank of America does charge separately
for custodial services.
Products and Services Available to Us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like
us. They provide us and our clients with access to its institutional brokerage – trading, custody,
reporting and related services – many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients’ accounts; while others help us manage and grow our business. Schwab’s
support services generally are available on an unsolicited basis (we do not have to request them) and
at no charge to us as long as our clients collectively maintain a total of at least $10 million of their
assets in accounts at Schwab. If our clients have less than $10 million in assets at Schwab, Schwab
may charge us quarterly service fees of $1,200. Following is a more detailed description of Schwab’s
support services:
Services that Benefit You. Schwab’s institutional brokerage services include access to a broad range
of investment products, execution of securities transactions and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
Schwab’s services described in this paragraph generally benefit you and your account.
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Services That May Not Directly Benefit You. Schwab also makes available to us other products and
services that benefit us but may not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts. They include investment research,
both Schwab’s own and that of third parties. We may use this research to service all or a substantial
number of our clients’ accounts, including accounts not maintained at Schwab. In addition to our
investment research, Schwab also makes available software and other technology that:
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
Provide pricing and other market data
Facilitate payment of our fees from our clients’ accounts
Assist with back-office functions, recordkeeping, and client reporting.
Services That Generally Benefit Only Us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
Educational conferences and events
Consulting on technology, compliance, legal and business needs
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants and insurance providers
Marketing consulting and support
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. Schwab may also provide us with other benefits, such as
occasional business entertainment for our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We do not have to pay for Schwab’s services so long as our clients collectively keep
a total of at least $10 million of their assets in accounts at Schwab. Beyond that, these services are
not contingent upon us committing any specific amount of business to Schwab in trading
commission or assets in custody. The $10 million minimum may give us an incentive to recommend
that you maintain your account with Schwab, based on our interest in receiving Schwab’s services
that benefit our business rather than based on your interest in receiving the best value in custody
services and the most favorable execution of your transactions. This is a potential conflict of interest.
We believe, however, that our selection of Schwab as custodian and broker is in the best interests of
our clients. Our selection is primarily supported by the scope, quality, and price of Schwab’s services
(see “How We Select Brokers/Custodians”) and not in Schwab’s services that benefit only us.
B. Order Aggregation.
From time to time, GAM may determine that the purchase or sale of a particular security is
22
appropriate for multiple client accounts based on a variety of reasons. When this happens, we will
determine whether it is most efficient and effective to execute trade orders as one or more block
trades (i.e. aggregate the individual trade for each account into one or more trade orders.). These
circumstances may, in turn, give rise to actual or potential conflicts of interest among the accounts
for whom the security purchase or sale is appropriate, and among the subset of those accounts
actually participating in a block trade, especially if the block trade order results in a partial fill. In
order to address these conflicts, we have adopted certain policies and procedures that we follow
when aggregating trades in an effort to provide an objective and equitable method of trade allocation
so that all clients are treated fairly. The basic objectives of these policies and procedures are as
follows:
We will only aggregate trades when we believe that such aggregations are consistent with our
duty to seek the best execution for our clients.
No account will be favored over any other account.
Each account that participates in an aggregated transaction shall participate at the average of
the executed share price for that security, with all transaction costs shared on a pro-rata basis.
ITEM 13: REVIEW OF ACCOUNTS
A. Frequency and Nature of Review of Client Accounts or Financial Plans.
GAM's investment professionals review each of the accounts on a regular, monthly basis and also
on a non-routine basis, either when unusual market activity occurs that may affect a client's portfolio
or at the request of the client such as when the client has issued instructions for contributions or
distributions to be made to or from the portfolio or when the client's objectives or financial
circumstances change.
The periodic review of client account information includes a review of all relevant client documents
(e.g. investment advisory agreement with GAM, written investment policies and/or investment
guidelines), the account's asset allocation and compliance with written investment policies and
guidelines. Also, as applicable, an account review may include evaluating the account's investment
managers and their performance, a review of diversification, realized and unrealized tax
consequences to the client and an assessment of overall performance and appropriateness of
investments relative to account objectives.
Robert H. Lipp, Managing Director, is responsible for reviewing each account for GAM.
B. Content and Frequency of Account Reports to Clients.
Each investment advisory client receives a monthly statement from the custodian of the securities
showing the portfolio's asset value as of the last business day of the month and quarterly reports
from us showing the time-weighted return after all costs for the quarter, year-to-date and from
inception including cash equivalents, as calculated by GAM. Clients generally receive quarterly
economic and global capital market updates as well as overall portfolio strategy. You may receive
additional written communications and market commentary from us as market conditions warrant.
23
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. Economic Benefits for Providing Services to Clients.
GAM receives an economic benefit from Schwab in the form of the support products and services
it makes available to us and other independent investment advisors whose clients maintain their
accounts at Schwab. For more information as to how Schwab products and services benefit us and
the related conflicts of interest, please refer to Item 12 – Brokerage Practices. The availability of
Schwab’s products and services is not based on our giving particular investment advice, such as
buying securities for our clients.
B. Compensation to Non-Supervised Persons for Client Referrals.
GAM does not compensate non-supervised persons for Client referrals.
ITEM 15: CUSTODY
Pursuant to the Investment Advisers Act of 1940, GAM is deemed to have “constructive custody”
of client funds because GAM has the authority and ability to debit its fees directly from the accounts
of those clients receiving GAM’s Investment Advisory Services. Additionally, certain clients have,
and may in the future, sign a Standing Letter of Authorization (SLOA) that gives GAM the authority
to transfer funds to a third-party as directed by the client in the SLOA. This is also deemed to give
GAM custody. Custody is defined as any legal or actual ability by GAM to withdraw client funds or
securities. Firms with deemed custody must take the following steps:
1. Ensure clients’ managed assets are maintained by a qualified custodian;
2. Have a reasonable belief, after due inquiry, that the qualified custodian will deliver an
account statement directly to the client at least quarterly;
3. Confirm that account statements from the custodian contain all transactions that took
place in the client’s account during the period covered and reflect the deduction of
advisory fees; and
4. Obtain a surprise audit by an independent accountant on the clients’ accounts for which
the advisory firm is deemed to have custody.
However, the rules governing the direct debit of client fees and SLOAs exempts GAM from the
surprise audit rules if certain conditions (in addition to steps 1 through 3 above) are met. Those
conditions are as follows:
1. When debiting fees from client accounts, GAM must receive written authorization from
clients permitting advisory fees to be deducted from the client’s account.
2. In the case of SLOAs, GAM must: (i) confirm that the name and address of the third party
is included in the SLOA, (ii) document that the third-party receiving the transfer is not
related to GAM, and (ii) ensure that certain requirements are being performed by the
qualified custodian.
If client funds or securities are inadvertently received by GAM, they will be returned to the sender
24
immediately, or as soon as practical.
Schwab, Bank of America and/or RBC Capital Markets maintain actual custody of your assets.
You will receive account statements directly from Schwab, Bank of America and/or RBC Capital
Markets at least quarterly. They will be sent to the email or postal mailing address you provided to
Schwab, Bank of America and/or RBC Capital Markets. You should carefully review those
statements promptly when you receive them. We also urge you to compare Schwab, Bank of
America and/or RBC Capital Market’s account statements to the periodic account
statements/portfolio reports you will receive from us.
ITEM 16: INVESTMENT DISCRETION
GAM manages investment portfolios on a discretionary or non-discretionary basis although you may
limit or restrict securities we can purchase or sell for your account. For non-discretionary accounts,
we will not exercise any discretionary power without first obtaining written discretionary authority
from you. Discretionary authorization is granted upon the execution of a Discretionary Investment
Advisory Agreement. Discretionary authority is also granted in the custodian’s account opening
application.
ITEM 17: VOTING CLIENT SECURITIES
A. Policies and Procedures Relating to Voting Client Securities.
As a matter of firm policy and practice, GAM does not have any authority to and does not vote
proxies on behalf of advisory clients. In the case of an ERISA client, if the plan fiduciary is not voting
proxies, then you must vote proxies.
B. No Authority to Vote Client Securities and Client Receipt of Proxies.
Clients retain the responsibility for receiving and voting proxies for any and all securities maintained
in client portfolios. We may provide advice to clients regarding the clients’ voting of proxies.
ITEM 18: FINANCIAL INFORMATION
A. Balance Sheet.
GAM does not require or solicit prepayment of $1,200 or more in fees per client, six months or
more in advance and therefore is not required to submit a balance sheet.
B. Financial Conditions Likely to Impair Ability to Meet Contractual Commitments to Clients.
GAM does not have a financial condition that is likely to impair our ability to meet contractual
commitments.
C. Bankruptcy Filings.
GAM or its principals have never been the subject of a bankruptcy petition.
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ITEM 1: COVER PAGE
PART 2B OF FORM ADV:
BROCHURE SUPPLEMENT
ROBERT H. LIPP
MARCH 31, 2025
1201 Montana Ave, Suite 205
Santa Monica, CA 90403
Tel: 310-395-2679
Website: georginaassetmanagement.com
This brochure supplement provides information about Robert H. Lipp that supplements the
Georgina Asset Management, LLC brochure. You should have received a copy of that brochure.
Please contact Mr. Lipp if you did not receive Georgina Asset Management, LLC’s brochure or if
you have any questions about the contents of this supplement.
Additional information about Mr. Lipp is available on the SEC’s website at www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Robert H. Lipp, Managing Director, b. 1961
Education:
Graduated from the University of Wisconsin, Madison in 1983 with a Bachelor of Arts in
Law and Behavioral Sciences.
Business Background:
Georgina Asset Management, LLC
Partner and Managing Director, 03/00 to present
Sanford C. Bernstein & Co., Inc.
Principal, Vice President, and Financial Advisor in the Family Wealth Group, 04/87
to 12/99
ITEM 3: DISCIPLINARY INFORMATION
information,
please
Robert H. Lipp has not been subject to any civil or criminal actions, regulatory administrative
proceedings, self-regulatory organization proceedings or customer disputes in which the firm or its
management persons were found to have been involved with a violation of any investment-related
statutes or regulations or otherwise sanctioned. GAM and Mr. Lipp, GAM’s Managing Director,
were subjects of customer disputes involving investment advisory services which were settled. For
more
visit
https://reports.adviserinfo.sec.gov/reports/individual/individual_1739309.pdf.
ITEM 4: OTHER BUSINESS ACTIVITIES
Robert H. Lipp is the President of 17th Street Partners, Inc. 17th Street Partners, Inc. is the general
partner of KC Target Opportunity Fund I, LP. KC Target Opportunity Fund I, LP has been closed
to new investors since March 2000. Mr. Lipp spends less than one (1) hour per month on the
business activities of 17th Street Partners, Inc.
Mr. Lipp also serves on the Board of Directors, Advisory Boards or consultants various private and
public companies wherein he provides advice pertaining to the company’s corporate structure, joint
venture and merger/acquisition opportunities, business planning and financing, facilities and other
strategic and marketing initiatives. As Managing Principal of GAM, Mr. Lipp is a fiduciary and is
required to always act in our clients’ best interests. Mr. Lipp spends approximately 3-5 hours per
month on such consultative activities.
ITEM 5: ADDITIONAL COMPENSATION
Robert H. Lipp receives compensation through 17th Street Partners, Inc. Because of the limited
amount of time spent on 17th Street Partners, Inc. per month, GAM believes this helps to mitigate
certain conflicts of interest.
When Mr. Lipp serves on the Board of Directors, Advisory Boards or as a consultant, Mr. Lipp
receives compensation in the form of stocks, stock options, warrants and/or cash compensation.
These activities represent a conflict of interest both in the case where a GAM client is an investor
in the underlying company and/or because he is spending time away from GAM to perform these
outside business activities. As Managing Principal of GAM, Mr. Lipp is a fiduciary and is required
to always act in our clients’ best interests. Such activities take approximately 3-5 hours per month.
ITEM 6: SUPERVISION
Robert H. Lipp is required to comply with GAM’s code of ethics, its compliance policies and
procedures and any other policies and procedures adopted by GAM. Mr. Lipp is the Managing
Principal and can be reached at 310-395-2679.
ITEM 1: COVER PAGE
PART 2B OF FORM ADV:
BROCHURE SUPPLEMENT
ANTHONY L. BLUEFORD
MARCH 31, 2025
1201 Montana Ave, Suite 205
Santa Monica, CA 90403
Tel: 310-395-2679
Website: georginaassetmanagement.com
This brochure supplement provides information about Anthony L. Blueford that supplements the
Georgina Asset Management, LLC brochure. You should have received a copy of that brochure.
Please contact Robert H. Lipp if you did not receive Georgina Asset Management, LLC’s brochure
or if you have any questions about the contents of this supplement.
information about Mr. Blueford
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
ITEM 2: EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Anthony L. Blueford b. 1989
Education:
Graduated from Humboldt State University in 2012 with a Bachelor of Science in Business
Administration.
Business Background:
Georgina Asset Management, LLC
Principal, Chief Operating Officer and Chief Compliance Officer, 11/16 to present
Envestnet|Tamarac, Inc.
Senior Operations Associate, 06/14 to 05/16
Parametric Portfolio Associates, LLC
Reporting and Performance Analyst, 10/13 to 05/14
ITEM 3: DISCIPLINARY INFORMATION
Anthony L. Blueford has not been subject to any civil or criminal actions, regulatory administrative
proceedings, self-regulatory organization proceedings or customer disputes in which the firm or its
management persons were found to have been involved with a violation of any investment-related
statutes or regulations or otherwise sanctioned.
ITEM 4: OTHER BUSINESS ACTIVITIES
Anthony L. Blueford does not have other business activities.
ITEM 5: ADDITIONAL COMPENSATION
Anthony L. Blueford does not receive additional compensation.
ITEM 6: SUPERVISION
Robert H. Lipp, Managing Director is responsible for monitoring the activities of Anthony L.
Blueford. Mr. Blueford is required to comply with GAM’s code of ethics, its compliance policies
and procedures and any other policies and procedures adopted by GAM. Mr. Blueford’s supervisor
can be reached at 310-395-2679.
PRIVACY POLICY
EFFECTIVE MARCH 2023
FACTS: WHAT DOES GEORGINA ASSET MANAGEMENT, LLC DO WITH YOUR PERSONAL INFORMATION?
Why?
Financial companies choose how they share your personal information. Federal law gives consumers the right to
limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your
personal information. Please read this notice carefully to understand what we do.
The types of personal information we collect and share depend on the product or service you have with us. This
information can include:
What?
Social Security number and income
Account balances and transaction history
Assets and risk tolerance
How?
All financial companies need to share clients’ personal information to run their everyday business. In the section
below, we list the reasons financial companies can share their clients’ personal information; the reasons Georgina
Asset Management, LLC chooses to share; and whether you can limit this sharing.
REASONS WE CAN SHARE YOUR PERSONAL INFORMATION
DOES GEORGINA ASSET
MANAGEMENT, LLC SHARE?
CAN YOU LIMIT
THIS SHARING?
Yes
No
For our everyday business purposes – such as to process your
transactions, maintain your account(s), respond to court orders and
legal investigations, or report to credit bureaus
No
We do not share
For our marketing purposes – to offer our products and services to
you
For joint marketing with other financial companies
No
We do not share
No
We do not share
For our affiliates’ everyday business purposes – information about
your transactions and experiences
No
We do not share
For our affiliates’ everyday business purposes – information about
your creditworthiness
For nonaffiliates to market to you
No
We do not share
Please note:
If you are a new client, we can begin sharing our information 30 days from the date we sent this notice.
When you are no longer our client, we continue to share your information as described in this notice.
To limit our
sharing call
310-395-2679
However, you can contact us at any time to limit our sharing.
Call 310-395-2679
Questions?
Page 2
WHO WE ARE
Georgina Asset Management, LLC
Who is providing this notice?
WHAT WE DO
To protect your personal information from unauthorized access and use, we use
security measures that comply with federal law. These measures include computer
safeguards and secured files and buildings.
How does Georgina Asset
Management, LLC protect my
personal information?
We collect your personal information, for example, when you
How does Georgina Asset
Management, LLC collect my
personal information?
seek advice about your investments
enter into an investment advisory contract and open an account
tell us about your investment or retirement portfolio
tell us about your investment or retirement earnings
give us your contact information
We also collect your personal information from other companies.
Federal law gives you the right to limit only:
Why can’t I limit all sharing?
sharing for affiliates’ everyday business purposes – information about your
creditworthiness
affiliates from using your information to market to you
sharing for nonaffiliates to market to you
State laws and individual companies may give you additional rights to limit sharing.
See below for more on your additional rights provided under state law.
Your choices will apply to everyone on your account – unless you tell us otherwise.
What happens when I limit
sharing for an account I hold
jointly with someone else?
DEFINITIONS
Companies related by common ownership or control. They can be financial and nonfinancial companies.
Affiliates
Our affiliates are 17th Street Partners Inc. and Align Investment Management, LLC.
Companies not related by common ownership or control. They can be financial and non-financial
companies.
Nonaffiliates
Georgina Asset Management, LLC does not share with nonaffiliates so they can market to you.
A formal agreement between nonaffiliated financial companies that together market financial products or
services to you.
Joint
Marketing
• Georgina Asset Management, LLC does not engage in joint marketing.
Information for California, North Dakota, Vermont and Nevada Customers: In response to applicable state law, if the mailing address provided
for your account is in California, North Dakota, or Vermont, we will automatically treat your account as if you do not want us to disclose your
personal information to non-affiliated third parties for purposes of them marketing to you, except as permitted by the applicable state law. Nevada
residents may request to be placed on Georgina Asset Management, LLC's “do not call” list at any time by calling us at 310-395-2679. Nevada law
requires that we provide you with the following contact information for the Bureau of Consumer Protection: Office of the Nevada Attorney
General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Telephone: 702-486-3132; Email: BCPINFO@ag.state.nv.us.