View Document Text
Cover Page
Frank, Rimerman Advisors LLC
1801 Page Mill Road
Palo Alto, California 94304
(650) 845-8100
https://www.frankrimerman.com/services-for-individuals/private-wealth-management/
March 2025
This brochure provides information about the qualifications and business practices
of Frank, Rimerman Advisors LLC. If you have any questions about the contents
of this brochure, please contact us at (650) 845-8100. The information in this
brochure has not been approved or verified by the United States Securities and
Exchange Commission, or by any state securities authority.
is an SEC-registered investment advisor.
Frank, Rimerman Advisors LLC
Registration with the SEC does not imply any level of skill or training.
Additional information about Frank, Rimerman Advisors LLC is also available on the
SEC’s website at: www.adviserinfo.sec.gov.
1
Material Changes
The firm has not had a material update since filing its last annual amendment in
March 2024.
2
Table of Contents
Cover Page ........................................................................................................... 1
Material Changes .................................................................................................. 2
Table of Contents .................................................................................................. 3
Advisory Business ................................................................................................. 4
Fees and Compensation ....................................................................................... 5
Performance Fees and Side-by-Side Management ............................................... 5
Types of Clients .................................................................................................... 6
Methods of Analysis, Investment Strategies, and Risk of Loss.............................. 6
Disciplinary Information ......................................................................................... 6
Other Financial Industry Activities and Applications. ............................................. 6
Code of Ethics ....................................................................................................... 7
Brokerage Practices .............................................................................................. 7
Review of Accounts ............................................................................................... 9
Client Referrals and Other Compensation ........................................................... 10
Custody ............................................................................................................... 10
Investment Discretion .......................................................................................... 10
Voting Client Securities ....................................................................................... 11
Financial Information ........................................................................................... 11
3
Advisory Business
Frank, Rimerman Advisors LLC, (“FRA”) founded in 2000, is an SEC-registered
investment advisor with its principal place of business at 1801 Page Mill Road,
Palo Alto, California, 94304. Frank, Rimerman Advisors LLC is wholly owned by
Frank, Rimerman + Co. LLP, a certified public accountancy firm in business since
1949.
While we specialize in financial planning and wealth management, we also assist
clients with the selection of third-party asset managers, portfolio evaluations and
investment performance, and general investment advice concerning specific
financial goals and objectives.
We tailor our financial planning and wealth management services to the individual
needs of our clients, working with each client to define their investment objectives,
time horizons, investment restrictions, and risk tolerances. We use this
information to develop a comprehensive asset allocation plan upon which we
construct and manage customized portfolios which are broadly diversified across
and within various asset classes. Client portfolios are comprised of equity and
fixed- income positions including exchange-listed securities, indexed funds,
bonds, and exchange traded funds appropriate for the client’s specific asset
allocation plan.
In managing a client’s portfolio, we have access to and recommend the use of
third-party asset managers and/or sub-advisers where it is advantageous to the
unique needs of a client. In such cases, the client generally enters into separate
service agreements and fee arrangements with the third-party asset managers
and/or sub-advisers.
As of December 31, 2024, our total assets under management were approximately
$3,018,353,573, of which we managed approximately $2,247,893,517 on a
discretionary basis and $770,460,056 on a non-discretionary basis.
4
Fees and Compensation
For managed account and investment advisory services, our advisory fees are
generally based on a percentage of the current market value of the assets in the
client’s account and are set out in the agreement between the client and Frank,
Rimerman Advisors. The total annual fees typically range from 0.30% to 1.20%
and are negotiable. All fees are deducted quarterly from the client’s account based
on the value of the account on the last day of the previous quarter.
Of the total annual fees, our investment advisory fees typically range from 0.10%
to 0.70% of the value of the client’s assets. We currently use the following tiered
fee structure:
Assets Under Advisory
First $5 million
$5 million to $10 million
$10 million to $20 million
$20 million to $100 million
Over $100 million
Advisory Fee
0.70%
0.50%
0.30%
0.20%
0.10%
New FRA clients generally have a minimum fee of $15,000 annually.
Of the total annual fees, the client’s account is also charged quarterly for agreed-
upon fees charged by the investment management platform provider (where
applicable), the individual, third-party asset managers, mutual funds (where
applicable), and custodians.
The exact fees for these services are disclosed to and agreed upon by the client
We reserve the right to negotiate fees and we manage certain accounts without an
advisory fee, such as accounts of employees, former employees, employees’
affiliates, or their relations. We, in certain circumstances, negotiate a reduced
annual minimum to avoid charging fees deemed to be excessive.
For clients who engage us on an hourly basis, including financial planning clients,
our billing rates range from $360 to $825. Fixed fee engagements are available.
Performance Fees and Side-by-Side Management
We do not charge performance-based fees.
5
Types of Clients
We provide investment advisory services to high-net-worth individuals, qualified
investors, trusts and estates, charitable organizations, and some limited liability
companies.
Methods of Analysis, Investment Strategies, and Risk of Loss
We use a long-term investment philosophy and provide individual advice based on
each client's risk tolerance. Our investment recommendations are based upon
fundamental and technical analysis of investments provided by a variety of publicly
available research and reports. If FRA were to recommend a third party asset
manager to a client, we recommend such asset managers based on client
investment objectives and our review of information provided by the asset managers
which are independent third parties.
When recommending the purchase of mutual funds to clients, FRA’s policy is to
recommend that clients purchase the least expensive mutual fund share class
available to them. The firm will assess what mutual fund share classes are available
to its clients to determine the least expensive share class taking into consideration
the client’s needs and anticipated activity in the account.
While we perform due diligence as described above, investing in securities involves
risk of loss that clients/investors should be prepared to bear. Such loss also
includes the potential loss of principal.
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of our advisory business or the integrity of
our management. We have no reportable disciplinary events to disclose.
Other Financial Industry Activities and Applications
Frank, Rimerman + Co. LLP owns Frank, Rimerman Advisors LLC. Brian Kreischer
is the managing partner of Frank, Rimerman + Co. LLP and the administrative
oversight manager of Frank, Rimerman Advisors LLC on behalf of its parent entity.
Brian is primarily engaged in the business of accountancy through Frank, Rimerman
+ Co. LLP. Frank, Rimerman+ Co. LLP is a certified public accounting firm. It provides
limited investment advice as an incidental part of its accounting business but does
not hold itself out as an investment advisor and does not charge separate and
identifiable fees for any investment advisory services. Frank, Rimerman Advisors
LLC is an investment advisor and is not an accounting firm. Frank, Rimerman
Advisors LLC does not hold itself out as an accounting firm and is not a licensee of
the California Board of Accountancy.
Frank, Rimerman + Co. LLP provides certain administrative and clerical services for
Frank, Rimerman Advisors LLC for which it receives compensation reasonably
related to the cost of such services.
6
Frank, Rimerman Advisors LLC has contractual relationships with third-party portfolio
managers with whom Frank, Rimerman Advisors LLC clients contract to act as sub-
advisors for its clients. FRA does not receive referral fees with other advisory firms
or persons.
-
-
Code of Ethics
Our formal code of ethics establishes standards of conduct for our management
and employees to ensure they comply with their fiduciary obligations to our clients
and with applicable securities laws and specific requirements relating to, among
other things, insider trading and personal trading. Our code of ethics also contains
policies involving the safeguarding of proprietary and non
public information by our
personnel along with restrictions on the use of insider information and the use of
non
public information regarding a client. Annually, our employees certify they have
read, understand, and comply with our code of ethics and avoid activities, interests
and relationships that run contrary to the best interests of our clients.
Our employees agree to serve in the client’s best interest and not benefit at the
expense of our clients, particularly in making personal investments in securities
traded by the client.
Our employees agree to comply with the code of ethics with regards to personal
trading of securities and our insider trading policy. Upon being hired, our employees
provide a copy of their existing holdings in individual securities and provide quarterly
brokerage statements which are reviewed by our chief compliance officer for trading
activity.
Our employees agree to not accept investment opportunities, gifts, or other
gratuities from individuals seeking to conduct business with us or on behalf of the
client.
Finally, our employees agree to maintain full compliance with federal securities laws.
Brokerage Practices
For managed accounts, brokerage services will generally be provided by the broker
chosen by the client. However, we recommend one or more custodians with brokers
to our clients based upon their reputation, experience, niche specialties, and
services offered. The client may select a custodian or broker who we recommend
or another broker and/or custodian of their choosing. Some third party asset
managers utilize other brokers at their discretion for purposes of best execution.
We are not compensated, directly or indirectly, by brokers or custodians for use of
their brokerage services.
FRA generally recommends that clients utilize Fidelity or Schwab as their
custodian(s) and/or broker(s).
Schwab Advisor Services™ (“Schwab”) is Charles Schwab & Co., Inc.’s business
serving independent investment advisory firms like Frank, Rimerman Advisors LLC.
7
Schwab provides Frank, Rimerman Advisors LLC and its clients with access to its
institutional brokerage services (trading, custody, reporting, and related services),
many of which are not typically available to retail customers.
Schwab also makes available various support services. Some of those services help
Frank, Rimerman Advisors LLC manage or administer clients’ accounts while others
help Frank, Rimerman Advisors LLC manage and grow its business.
The following is a more detailed description of Schwab’s support services:
Services that Benefit Clients. Schwab’s institutional brokerage services
include access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available
through Schwab include some to which Frank, Rimerman Advisors LLC might
not otherwise have access or that would require a significantly higher minimum
initial investment by Frank, Rimerman Advisors LLC clients.
Services that Do Not Directly Benefit Clients. Schwab also makes available
other products and services that benefit Frank, Rimerman Advisors LLC but does
not directly benefit clients. These products and services assist Frank, Rimerman
Advisors LLC in managing and administering Frank, Rimerman Advisors LLC
clients’ accounts. Schwab includes investment research, and that of third
parties. Frank, Rimerman Advisors LLC uses this research to service all or a
substantial number of its clients’ accounts. In addition to investment research,
Schwab also purchases, reimburses, or makes available benefits, software, and
other technology that:
• Provide access to client account data (such as duplicate trade
confirmations and account statements)
• Facilitate trade execution and allocate aggregated trade orders for
multiple client accounts
• Provide pricing and other market data
• Facilitate payment of Frank, Rimerman Advisors LLC’s fees from
Frank, Rimerman Advisors LLC’s clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that Generally Benefit Only Frank, Rimerman Advisors LLC.
Schwab also offers other services intended to help Frank, Rimerman Advisors
LLC’s manage and further develop its business enterprise, such as access to
educational conferences and events.
The availability of these services from Schwab benefits Frank, Rimerman Advisors
LLC because Frank, Rimerman Advisors LLC does not have to produce or purchase
them. Frank, Rimerman Advisors LLC does not have to pay for Schwab’s services
and the receipt of these services is not contingent upon us committing any specific
amount of business to Schwab in trading commissions or assets in custody.
8
The availability of these services gives Frank, Rimerman Advisors LLC an incentive
to recommend that clients maintain accounts with Schwab, based on Frank,
Rimerman Advisors LLC’s interest in receiving Schwab’s services that benefit
Frank, Rimerman Advisors LLC’s business.. This is a potential conflict of interest.
Frank, Rimerman Advisors LLC believes, however, that its recommendation to use
Schwab, when appropriate, as custodian and broker is in the best interests of
clients. Frank, Rimerman Advisors LLC’s recommendation is primarily supported by
the scope, quality, and price of Schwab’s services. Frank, Rimerman Advisors LLC’s
does not believe that recommending clients to maintain assets at Schwab presents
a material conflict of interest.
In addition to Schwab, FRA also recommends Fidelity to its clients as a custodian
and/or broker. Fidelity provides access to a wide variety of investments, competitive
pricing, and quality execution of large securities orders. Although we believe Fidelity
provides our clients with exceptional overall value, Fidelity’s commissions, trading
spreads, and fees could be higher or lower than those of its competitors on any
given transaction.
Similar to Schwab, Fidelity provides us with services to help us manage our clients’
accounts. At no cost to us, Fidelity provides us with:
• a secure website to view our clients’ account information, calculate the
size of potential orders, and transmit orders for execution;
• access to a dedicated trading desk for large securities orders;
•
the ability to allocate aggregated trade orders across multiple client
accounts;
• a service team to call with account-related questions;
•
•
the ability to deduct management fees from clients’ accounts and remit
them to our firm; and
financial market commentaries via newsletters and conference calls.
Our receipt of these account management services at no cost from Fidelity creates
a conflict of interest. Nevertheless, the fact that Fidelity offers these services at no
cost has no bearing on our recommendation of Fidelity for our clients’ managed
accounts, as most of Fidelity’s competitors offer these same services to firms such
as ours at no cost.
Review of Accounts
We review the performance of managed accounts on a continuous, ongoing basis.
On a quarterly basis, we review the account’s rebalancing activity, review and audit
fees charged to the account, review trading in the account against any client-
directed restrictions, review any third party asset managers’ performance and
provide individualized quarterly performance reporting to the client. We meet with
the client at least annually to review the performance of their managed accounts
and update the client’s financial goals or profile which would require any changes
in their asset allocation.
9
Client Referrals and Other Compensation
We have no referral programs where we are compensated for referring our clients
to other service providers. We occasionally refer clients to Frank, Rimerman + Co.
LLP for non-investment advisory services, but we receive no compensation for
those referrals.
Custody
All clients’ accounts are held in custody by unaffiliated broker/dealers, custodians
or banks, but Frank, Rimerman Advisors LLC can access many clients’ accounts
through its ability to debit advisory fees. For this reason, Frank, Rimerman
Advisors LLC is considered to have limited custody of client assets. Account
custodians send statements directly to the account owners on at least a quarterly
basis. Clients should carefully review these statements and should compare these
statements to any account information provided by Frank, Rimerman Advisors
LLC.
FRA may transfer money from a client's account to one or more third-party
accounts, as designated by the client, without obtaining consent for each individual
transaction. This is possible if the client has provided written authorization known
as a Standing Letter of Authorization (“SLOA”).
When advisers have the authority to conduct such transfers through a third party
SLOA, they are considered to have custody over the client's assets in the related
accounts.
However, FRA is not required to undergo a surprise annual audit, which would
be necessary for custody, in that FRA satisfies certain conditions. Those
conditions are:
1. The client must provide written instructions, including the name, address, or
account number of the third party, signed by them, to the qualified custodian.
2. The client must authorize FRA in writing to direct transfers to the third party
either on a specific schedule or from time to time.
3. The qualified custodian must confirm the client's authorization, such as by
reviewing the signature, and notify the client promptly after each transfer.
4. The client can terminate or change the instruction.
5. FRA has no authority or ability to change the identity of the third party, the
address, or any other information about the third party.
6. FRA maintains records demonstrating that the third party is not related to
them and is not located at the same address as them.
7. The qualified custodian sends the client an initial notice confirming the
instruction and an annual notice reconfirming the instruction, both in writing.
FRA confirms that we meet all the above conditions with regard to third-party
SLOAs.
10
Voting Client Securities
A client may contact us for advice or information about a particular proxy vote,
but we do not exercise proxy voting authority over client securities and should not
be designated by custodians as the party to receive information on voting client
proxies. The obligation to vote proxies rests with a client, and FRA does not vote
proxies. Should we inadvertently receive proxy information for a security held in
the client’s account, we forward such information on to the client.
Financial Information
Since we have discretionary authority over the assets of certain clients as it
relates to investing and re-investing assets within their accounts, we are required
to disclose any financial conditions which might reasonably impair our ability to
meet contractual commitments. There are no unfavorable financial conditions to
disclose.
11