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ITEM 1 – COVER PAGE
FORM ADV PART 2 – DISCLOSURE BROCHURE
Willow Creek Wealth Management, Inc.1
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure provides information about the qualifications and business practices of Willow
Creek Wealth Management, Inc. (the “Advisor” or “Company”). If you have any questions about
the contents of this Brochure, please contact the Advisor at one of the telephone numbers listed
below. The information in this Brochure has not been approved by the United States Securities
and Exchange Commission (“SEC”) or by any state securities authority.
Willow Creek Wealth Management, Inc. is registered as an investment advisor with the U.S.
Securities and Exchange Commission. Registration of an Investment Advisor does not imply any
level of skill or training. An Investment Advisor's oral and written communications will give you
information about whether to hire or retain an advisor.
information about
the Advisor
is available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by using a unique identifying number, known
as a CRD number. The CRD number for Willow Creek Wealth Management, Inc. is 109240.
March 3, 2025
ITEM 2 – MATERIAL CHANGES
The following material changes have occurred since March 22, 2024, the date on which we last
made our ADV Disclosure Brochure annual offer.
USPS Required Address Change –
The USPS has updated the format of our mailing address. 'Gravenstein Highway North' is now
'Highway 116 North.' Note that we have not moved—only the way our address is
written for mailing purposes has changed. Our official new address is 825 Highway 116
North, Suite 5, Sebastopol, CA 95472.
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ITEM 3 – TABLE OF CONTENTS
FORM ADV PART 2 – DISCLOSURE BROCHURE .................................................................................................... 1
ITEM 2 – MATERIAL CHANGES ..................................................................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS ..................................................................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS ..................................................................................................................................................... 4
ITEM 5 – FEES AND COMPENSATION ........................................................................................................................................... 6
ITEM 6 – PERFORMANCE-BASED FEES ......................................................................................................................................... 8
ITEM 7 – TYPES OF CLIENTS ......................................................................................................................................................... 9
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ....................................................................... 9
ITEM 9 – DISCIPLINARY INFORMATION ....................................................................................................................................... 9
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS..................................................................................... 9
ITEM 11 – CODE OF ETHICS ........................................................................................................................................................ 10
ITEM 12 – BROKERAGE PRACTICES ............................................................................................................................................ 11
ITEM 13 – REVIEW OF ACCOUNTS ............................................................................................................................................. 13
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION .................................................................................................... 14
ITEM 15 – CUSTODY ................................................................................................................................................................... 14
ITEM 16 – INVESTMENT DISCRETION ........................................................................................................................................ 15
ITEM 17 – VOTING CLIENT SECURITIES ...................................................................................................................................... 15
ITEM 18 – FINANCIAL INFORMATION ........................................................................................................................................ 15
BROCHURE SUPPLEMENT(S) – ADVISOR BIOS .............................................................................................................................. 15
HEATHER C. BELLI, CFP®, CAP® - DISCLOSURE BROCHURE ................................................................................ 16
BRUCE J. DZIEZA, CFP® - DISCLOSURE BROCHURE ............................................................................................. 18
JASON R. GITTINS, CFP® - DISCLOSURE BROCHURE ........................................................................................... 20
MARK F. KEATING, CFP®, AEP® - DISCLOSURE BROCHURE ................................................................................ 22
DAVID D. HOMAN, M.S., CFP® - DISCLOSURE BROCHURE ................................................................................. 24
DAVID B. LAWRENCE, CFP® - DISCLOSURE BROCHURE ..................................................................................... 27
JACOB WEBER, CFP® – DISCLOSURE BROCHURE ............................................................................................... 30
RAWSON GULICK, CFP® – DISCLOSURE BROCHURE .......................................................................................... 32
ERIC KEATING, CFP® CHSNC® – DISCLOSURE BROCHURE .................................................................................. 35
ENDNOTES ................................................................................................................................................................................. 38
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ITEM 4 – ADVISORY BUSINESS
A. Description of the Company
Willow Creek Wealth Management, Inc. (formerly Willow Creek Financial Services, Inc.) is a
California corporation. The firm was founded in 1984 by Bruce J. Dzieza and incorporated in 1999.
Today, Mr. Dzieza serves as the firm’s Chairman of the Board and remains a Partner. The firm is
proud to be employee owned.
B. Types of Investment and Advisory Service’s Offered
Asset Management
Asset management is an integral component of personalized wealth management and the
financial planning process. Willow Creek Wealth Management, Inc. designs and manages
portfolios utilizing a disciplined long-term strategy based on sound fundamentals proven
to influence investment success.
We provide investment advisory services to a variety of clientele, such as individuals, families,
businesses, pension and profit-sharing plans, trusts, and charitable organizations. At the outset of
each client relationship, our professionals meet with each client and create an investment policy
statement (“IPS”) for investing assets and for monitoring and reviewing them on an ongoing basis.
The IPS contains a “model” portfolio based upon your stated investment objectives, risk tolerance
and financial circumstances. The model portfolio serves as a blueprint for allocating assets among
asset classes. Realistic and measurable goals are set and the objectives to reach those goals are
defined. As goals and objectives change over time, recommendations are made and implemented
to reflect any new information.
The foundation of Willow Creek’s investment management philosophy is based on rigorous
academic research and financial science. Studies show that a properly diversified selection of
uncorrelated asset classes, managed with a disciplined rebalancing methodology, may be
the best approach to provide investors with the highest probability of attaining their financial
goals. A number of empirical studies have also proven asset allocation (or asset class selection) –
choice of riskier assets (e.g., stocks) vs. less risky assets (e.g., bonds or cash equivalents), for
instance – is what matters most in determining the risk and return of a portfolio.
A guiding principle of the Willow Creek discipline is keeping investment expenses transparent,
straightforward, competitive, and low, which proportionately increases net returns. We maintain
low portfolio management fees and utilize low-cost, institutional investment vehicles in client
portfolios.
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Once established, we will not change the asset allocation risk level within your model portfolio
without consulting you and obtaining your prior approval. Our portfolio managers do have
discretion to change the individual securities within established asset classes when they conclude
that different holdings would better serve your goals and objectives.
WCWM 401(k) Plan Investment Advisory Service
Our 401(k) Investment Advisory Service provides pension management services to group 401(k)
plans. These services are established in coordination with each plan’s administrator. We create
an investment policy statement (“IPS”) for each plan which will include a selection of ‘target’
model portfolios, each designed with different financial goals and risk tolerances. In some cases,
a selection of individual funds will also be offered.
The plan’s trustees approve the IPS on behalf of the plan. The selection of an appropriate model
portfolio will be made by each individual plan participant and should be based upon each plan
participant's investment objectives, risk tolerance, and financial circumstances.
Financial Planning
Our financial planning professionals provide genuine expertise combined with a uniquely personal
approach to help you make the most of your resources. When the power of our financial planning
service is combined with our asset management service, we call it “wealth management.”
Our financial planning process helps us identify your goals and resources and then establish steps
to harness those resources in pursuit of your goals. Your financial plan may cover cash flow and
tax planning, risk management, retirement and other goal planning, investment planning, and
estate planning. The initial financial plan is developed for you during the first year of the
engagement. Thereafter, the financial plan may be reviewed regularly to help ensure that you
stay on track.
Depending on your circumstances, the financial plan may include, but would not be limited to, a
net worth statement; a cash flow statement; a review of investment accounts, including reviewing
asset allocation and providing asset allocation recommendations; strategic tax planning; a review
of retirement accounts and plans including recommendations; a review of insurance policies and
recommendations for changes, if necessary; one or more retirement scenarios; estate planning
review and recommendations; and education planning with funding recommendations.
General investment advice and asset allocation recommendations are provided as part of a
financial plan. Implementation of the recommendations is at your discretion.
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Financial Consulting
For clients who may not need a full financial plan, we offer investment, financial planning, and tax
advice on a more limited basis. This generally includes advice on only isolated areas of concern—
for example, real estate consulting and outside investment portfolio reviews.
C. Scope of Services
We manage client assets under the powers conferred upon us by individual investment advisory
agreements. The investment strategies and objectives of each client account may differ. In each
case, the account is managed in accordance with investment guidelines set forth in the
investment advisory agreement and any other written supplements that may accompany it.
Clients may, and generally do, impose restrictions on investing in certain securities and types of
securities.
D. Wrap Fee Programs
We do not offer wrap fee programs.
E. Assets Under Management
As of December 31, 2024, we had $1,945,693,379 in assets under management. This includes
$1,842,646,301 in discretionary assets and $103,047,077 in non-discretionary assets under
management.
ITEM 5 – FEES AND COMPENSATION
A. Types of Compensation
Asset Management
Clients pay a management fee calculated as a percentage of their invested assets in the account.
(assets may include: individual stocks, bonds, mutual funds, ETF’s and cash, including any funds
with a margin balance). The management fee is determined by your advisor’s title at Willow Creek
Wealth Management.
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WCWM Managing Partners Fee Schedule is the greater of $2,500 per quarter or
the fee calculated based on a percentage of assets as determined from the
schedule below
Account Size
The first $2,000,000
The next $3,000,000
The next $5,000,000
On amounts over $10,000,000
Annual Fee (%)
1.00%
0.75%
0.50%
0.35%
WCWM Advisory Fee Schedule is the greater of $1,250 per quarter or the fee
calculated based on a percentage of assets as determined from the schedule
below
Account Size
The first $2,000,000
The next $3,000,000
The next $5,000,000
On amounts over $10,000,000
Annual Fee (%)
1.00%
0.75%
0.50%
0.35%
Clients who established accounts with us before January 2025 may be managed under a previous
fee schedule and some clients may have a negotiated fee schedule.
Financial Planning
Our fee for financial planning services is negotiated individually. Factors used in determining the
cost of a financial plan include the complexity and nature of the client’s circumstances.
Financial Consulting
We charge for financial consulting on an hourly basis. Our current billing rate is $300 per hour for
hourly planning work.
We believe our fees are competitive; however, you may be able to obtain similar services from
other advisors at a lower price
B. Method of Billing
Asset Management Fees
Clients pay a management fee, in advance, at the beginning of each quarter based on a fixed
percentage of assets in the account. Unless the client has made other arrangements, our
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management fee is calculatedas of the last day of the quarter in accordance with the account
custodian’s usual and customary practices.
Financial Planning Services
A retainer may be requested prior to proceeding with the financial planning services. The
remainder of the fee is due when the plan is presented to the client.
C. Other Fees and Costs
In addition to the management fees set forth above, clients may pay some or all of the following
costs and expenses:
• Assets Transferred into Account(s): Clients may be charged transaction costs due to the sale
of securities transferred into their WCWM account. Clients should be aware that there also
may be transfer fees charged by their prior custodian.
• Account Costs: All fees charged by WCWM are separate and distinct from any fees and
expenses charged by any mutual funds or exchange-traded fund to their shareholders. These
fees and expenses are described in each fund’s prospectus.
• Custodial Fees: All custody costs and expenses are charged by the custodian to the account.
• Trading and Transaction Costs: Clients pay all trade fees, mark-ups and similar transaction
costs incurred in connection with the purchase and sale of individual securities.
• Annual Account Fee: Client may be charged a $40 per year per account fee billed at $10 per
quarter.
D. Return of Unearned Management Fees
When the investment advisory agreement commences or terminates between an account’s
regular valuation dates, a pro-rata adjustment is made with respect to the asset management fee
for the partial period. Upon termination of any account, any prepaid, unearned fees are promptly
refunded, and any earned, unpaid fees are due and payable.
E. Compensation from the Sale of Investment Products
We do not accept compensation or commissions for the sale of securities or other investment
products.
ITEM 6 – PERFORMANCE-BASED FEES
We do not charge performance-based fees.
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ITEM 7 – TYPES OF CLIENTS
We provide investment services to individual and institutional investors including, for example,
individuals, high net worth individuals and families, corporate pension and profit-sharing plans,
charitable institutions, foundations, and endowments.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Our portfolio managers utilize passive management fundamentals, taking advantage of Nobel
Prize winning academic theory in the design of investment portfolios. Recognizing that risk and
reward are inextricably intertwined we work closely with clients to establish an appropriate level
of risk. Core investment strategies of our asset management program include:
• Customizing tax-efficient portfolios to achieve the financial goals of our clients
• Optimizing portfolio structure to compensate investors for the level of risk assumed
• Minimizing unnecessary portfolio risk through diversification
• Maintaining portfolio allocation via systematic rebalancing
• Applying strict discipline in all aspects of portfolio management
• Using low-cost, tax-efficient institutional class investments
• Adhering to fiduciary standards so our clients’ interests are always the priority
It is important to note that the performance of any investment is subject to numerous factors
which are neither within the control of, nor predictable by WCWM or their portfolio managers.
These factors include a wide range of economic, political, competitive, and other conditions which
may affect investments in general or within specific industries or companies.
ITEM 9 – DISCIPLINARY INFORMATION
We have no legal or disciplinary events to report involving WCWM or our management.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Service Provider to Meritas Wealth Management
We are a service provider and sub-manager to Meritas Wealth Management, LLC. Our services
include maintenance of the firm’s client portfolio performance/transaction history, entering of
securities transactions and reconciling trades, among other administrative functions.
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ITEM 11 – CODE OF ETHICS
As an investment adviser, we are a “fiduciary” to our clients. This means that we have a
fundamental obligation to act in the best interests of our clients including providing investment
advice. We owe our clients a duty of undivided loyalty and utmost good faith. We will not engage
in any activity in conflict with the best interests of a client and will take steps reasonably necessary
to fulfill our obligations including adhering to the “reasonable compensation” and fees standard
set forth in federal ERISA law. We employ reasonable care to avoid misleading clients and provide
full and fair disclosure of all material facts to our clients and prospective clients.
When we provide investment advice to clients regarding retirement plan account(s) or individual
retirement account(s), we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interests
ahead of yours.
We have adopted a code of ethics (“Code of Ethics”) for all our supervised persons describing our
high standard of business conduct and fiduciary duties to our clients. The Code of Ethics includes
provisions relating to the confidentiality of client information, a prohibition on insider trading,
restrictions on the acceptance of significant gifts and the reporting of certain gifts and business
entertainment items, and personal securities trading procedures, among other things. All our
employees must acknowledge the terms of the Code of Ethics annually, or as it is amended.
Our employees and persons associated with us are required to follow our Code of Ethics. Subject
to satisfying this policy and applicable laws, employees of WCWM may trade for their own
accounts in securities which are recommended to and/or purchased for our clients. Among other
things, our Code of Ethics is designed to ensure that the personal securities transactions, activities
and interests of our employees will not interfere with (i) making decisions in the best interest of
an advisory client and (ii) implementing such decisions while, at the same time, allowing
employees to invest for their own accounts. Under the Code of Ethics certain classes of securities
have been designated as exempt transactions, based upon a determination that these would
materially not interfere with the best interest of our clients. However, the Code requires pre-
clearance of many transactions and restricts trading in close proximity to client trading activity.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to invest
in the same securities as clients, there is a possibility that employees might benefit from market
activity by a client in a security held by an employee. Employee trading is continually monitored
under the Code of Ethics, and to reasonably prevent conflicts of interest between WCWM and our
clients.
Affiliated accounts may trade in the same securities with client accounts on an aggregated basis
when consistent with our obligation of best execution. In such circumstances, the affiliated and
client accounts will share commission costs equally and receive securities at a total average price.
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We retain records of the trade order (specifying each participating account) and its allocation,
which will be completed prior to the entry of the aggregated order. Completed orders will be
allocated as specified in the initial trade order. Partially filled orders will be allocated on a pro rata
basis. Any exceptions will be explained on the order.
You may request a copy of our Code of Ethics by contacting Heather Belli at one of the telephone
numbers on the cover page.
ITEM 12 – BROKERAGE PRACTICES
Directed Brokerage Arrangements
We recommend certain broker-dealers to clients—primarily Pershing, and Schwab (see below).
However, clients may select a particular broker-dealer to which all of your brokerage business will
be directed. In that case, you will have the sole responsibility to negotiate terms and
arrangements with the Directed Broker and we will not seek better execution services or prices
from other broker-dealers or be able to “batch” transactions for execution through other broker-
dealers with orders for other accounts we manage. As a result, you may pay higher commissions
or other transaction costs, encounter greater spreads, or receive less favorable net prices on
transactions for the Account than would otherwise be the case.
Pershing Advisor Solutions, LLC, a BNY Company
We utilize custodial services from Pershing Advisor Solutions, LLC, a BNY Company.
Pershing Advisor Solutions is a subsidiary of Pershing Group, LLC affiliated under the corporate
brand of the BNY Company (“Pershing”), member FINRA/SPIC/NFA. Pershing is a SEC-registered
broker-dealer and FINRA member. Pershing offers to independent investment advisors services
that may include custody of client securities, trade execution and clearance and settlement of
transactions.
Pershing is a discount broker-dealer independent of and unaffiliated with WCWM and there is no
employee or agency relationship between us. Pershing does not supervise WCWM and has no
responsibility for WCWM’s management of client portfolios or our other advice or services to our
clients.
Charles Schwab & Co., Inc.
We utilize custodial services from Schwab Advisor Services™ offered by Charles Schwab
Corporation.
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Schwab Advisor Services™ is a division of Charles Schwab Corporation (“Schwab”), member SPIC
Schwab is a SEC-registered broker-dealer. Schwab offers independent investment advisors
services that may include custody of client securities, trade execution and clearance and
settlement of transactions.
Schwab is a discount broker-dealer independent of and unaffiliated with WCWM and there is no
employee or agency relationship between us. Schwab does not supervise WCWM and has no
responsibility for WCWM’s management of client portfolios or our other advice or services to our
clients.
“Best Execution” and “Soft Dollars”
Due to the conflicts of interest involved, our policy is to avoid the kind of “soft dollar”
arrangements explained below.
Federal law requires us to deal fairly and honestly with clients. This means that, among many
other things, we have a fiduciary obligation to seek “best execution” for transactions executed on
behalf of our client accounts. When determining whether we have obtained best execution, we
are guided by Section 28(e) of the Securities Exchange Act of 1934, as amended (the “Safe
Harbor”).
Under certain circumstances, the Safe Harbor presumptively reduces or eliminates our liability to
clients when we use client brokerage to pay for research and other services that we might
otherwise have to pay for ourselves.
Investment advisors who use soft dollars are said to be “paying up.” In effect, they are agreeing
to pay a broker or dealer more than the lowest available commission rate to compensate the
broker for the broker’s research products and services. The difference between the “unbundled”
commission rate (i.e., the lowest available commission that would be paid solely for basic
execution services) and the “bundled” commission rate (i.e., the slightly higher commission rate
paid by advisors that are also receiving research services) is referred to as a “soft dollar” credit.
To rely on the Safe Harbor provision, the advisor must determine in good faith that the extent to
which it is “paying up” for securities trades is reasonable in relation to the value of the research
services it is receiving from the executing broker. When making this evaluation, the advisor must
take into account not only the costs for a specific transaction but also its overall responsibility to
its clients.
The practice of using soft dollars to pay for research presents an apparent conflict of interest.
Investment advisors generally have a duty to act only in the interests of clients and not to derive
economic benefits at client expense. Under a typical soft dollar arrangement, a money manager
avoids having to pay hard dollars (i.e., its own money) to obtain brokerage research. All the
broker’s compensation—i.e., both execution and research, is paid by the advisor’s clients from its
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client accounts. This saves the investment advisor money for research expenses that they would
otherwise be forced to bear.
The availability and use of soft dollars also could have some or all of the following consequences:
(1) clients might pay higher transaction costs (including mark-ups and mark-downs on principle
transactions with market makers) than the transaction costs charged by other brokers or dealers
who do not provide additional services or products, (2) we may have an incentive to direct the
investment partnership’s brokerage to brokers or dealers that do not provide the best possible
price, and (3) we may have an incentive to effect more transactions in our client accounts than
might otherwise be optimal. The extent of any of the foregoing conflicts of interest between
WCWM and our clients depends largely on the nature and uses of the services and products
acquired with soft dollars. These conflicts of interest are particularly influential to the extent that
we use soft dollars to pay expenses that we consider essential to our investment advisory
activities and that we would otherwise be required to pay ourselves.
ITEM 13 – REVIEW OF ACCOUNTS
Asset Management Clients - Portfolio Reviews
Portfolio Reviews and Rebalancing of the client’s portfolio are undertaken: (1) periodically, (2)
upon request, and (3) upon a substantial asset class increase or decline, under the following
adopted policies and procedures:
Periodic Portfolio Reviews are undertaken by our advisors to ascertain if the values in any asset
class have strayed beyond their model account’s target minimums or maximums, and for the
purpose of meeting a client’s cash flow needs. Even if one or more asset classes fall outside their
target minimums or maximums, we may determine not to rebalance the asset class for various
reasons, such as avoidance of short-term capital gains, deferring long-term capital gains
realization, minimization of transaction costs, etc.
Additional Portfolio Reviews are undertaken upon request by the client, such as when additional
cash or securities are added to the investment portfolio.
Portfolio Reports Provided to Clients
We provide Quarterly Reports to each client which include a performance report and a
consolidated inventory of the investments upon which we exercise investment discretion.
Monthly or quarterly statements from the account custodian(s) are sent to each client directly
from the corresponding brokers, banks, mutual funds, partnership sponsors etc., which hold the
client’s investments. These statements disclose the assets in the custodian’s custody.
We strongly encourage client(s) to review the monthly or quarterly account statements
provided by the custodian(s).
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ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Solicitors
We may engage independent solicitors to provide client referrals. If you are referred to us by a
solicitor, this practice will be disclosed to you in writing by the solicitor. In these cases, we would
pay the solicitor out of our own funds—specifically, we would generally pay the solicitor a portion
of the fees we earn for managing the capital of the client or investor that was referred.
The use of solicitors is strictly regulated under applicable federal and state law. Our policy is to
fully comply with the requirements of Rule 206(4)-3, under the Investment Advisors Act of 1940,
as amended, and similar state rules.
ITEM 15 – CUSTODY
Custody means holding, directly or indirectly, client funds or securities or having any authority to
obtain possession of them.
The Securities and Exchange Commission and the State of California have rules and regulations
which are designed to safeguard client assets. We follow the rules of the SEC, which require us
to follow the following procedures:
Maintain Accounts with Qualified Custodians: We have all client funds and securities, except
shares of mutual funds, maintained by a “qualified custodian” (i.e., a bank, registered broker-
dealer) in separate accounts for each client. Although we may recommend a custodian, and
generally do, the client may choose their own. Shares of mutual funds are held by the mutual
funds transfer agent.
Periodic Account Statements: We require each custodian to furnish account statements to our
clients no less frequently than quarterly. We also require that this statement, at a minimum,
identifies the amount of funds and of each security in the account at the end of the quarter and
all transactions in the account during the quarter.
Standing Letter of Authorization (SLOA): Based on the No-Action Letter submitted by the
Investment Adviser Association dated February 21, 2017, the SEC indicates that an adviser
generally has custody where a client grants the adviser power in a standing letter of authorization
(“SLOA”) to conduct third party transfers (i.e. Instruct the qualified custodian to accept the
adviser’s direction on the client’s behalf to move money to a third party designated in the SLOA).
These SLOAs have been put in place upon the client’s written request and signature. For instance,
the amount or timing of the transfers may not be on the SLOA submitted to the custodian;
however, at a future date, a client will contact the Adviser requesting that the adviser submit
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instructions to the custodian to remit a specific dollar amount from the account to the designated
third-party (both of which are identified in the SLOA that is on file). As further outlined in the No-
Action Letter, the Adviser is exempt from certain ongoing requirements of the Custody Rule as we
comply with the stated conditions of the letter.
ITEM 16 – INVESTMENT DISCRETION
We manage client assets on a discretionary basis and do not allow for any limitations to be placed
on our investment authority unless they are contained in the investment advisory agreement.
ITEM 17 – VOTING CLIENT SECURITIES
We do not vote or accept responsibility for voting proxies for any securities held in client accounts.
If equity securities are held in an account, it will be the accountholder’s sole right and obligation
to vote all proxies.
If securities are held in any pension or profit-sharing plan, we will notify the custodian/trustee
that WCWM is not authorized to vote proxies and instruct the custodian to forward (to you) all
proxy materials in respect of shares held in the Account.
ITEM 18 – FINANCIAL INFORMATION
Registered investment advisors are required to provide you with certain financial information or
disclosures about its financial condition. We have no financial commitments that impair our ability
to meet contractual and fiduciary commitments to our clients, and we have not been the subject
of a bankruptcy proceeding.
BROCHURE SUPPLEMENT(S) – Advisor Bios
Pages 16 - 37
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Heather C. Belli, CFP®, CAP® - DISCLOSURE BROCHURE
Chief Compliance Officer & Managing Partner, Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Heather Belli, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Ms. Belli is available on the SEC’s website at
www.adviserinfo.sec.gov.
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ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Ms. Belli was born in 1970. She received her CFP® certification in 2000.
Educational Background
Degree
CFP®
Year
2000
Major(s)
Financial Planning
B.S.
1993
Business Administration
School Name
College for Financial Planning
California State Polytechnic
University, Humboldt
Business Experience
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
1997 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Managing Partner – executive management, board
member
Chief Compliance Officer – compliance oversight and
risk management
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Ms. Belli has no information of this type to
report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Ms. Belli has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Ms. Belli does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Ms. Belli is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
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Bruce J. Dzieza, CFP® - DISCLOSURE BROCHURE
Founder and Chairman of the Board, Partner
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Bruce Dzieza, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Mr. Dzieza is available on the SEC’s website at
www.adviserinfo.sec.gov.
18
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Bruce Dzieza was born in 1950. He received his CFP® certification in 1984.
Educational Background
School Name
College for Financial Planning
Sonoma State University
Degree
CFP®
B.A.
Year
1984
1972
Major(s)
Financial Planning
Liberal Arts
Business Experience
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
1982 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Chairman of the Board – strategic firm planning and
advisor support, board member
Founder – founding member of Willow Creek Wealth
Management, Inc. 1
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Dzieza has no information of this type to
report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Dzieza is a licensed real estate broker. However, he does not receive any economic benefit
from being a licensed real estate broker. Mr. Dzieza has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Dzieza does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Mr. Dzieza is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
19
March 3, 2025
Jason R. Gittins, CFP® - DISCLOSURE BROCHURE
Director of Advisory Services, Managing Partner, Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Jason Gittins, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Mr. Gittins is available on the SEC’s website at
www.adviserinfo.sec.gov.
20
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Gittins was born in 1974. He received his CFP® certification in 2000.
Educational Background
School Name
College for Financial Planning
Sonoma State University
Santa Rosa Junior College
Degree
CFP®
B.S.
A.S.
Year
2000
1997
1995
Major(s)
Financial Planning
Business Administration
Business Administration
Business Experience
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
1997 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Managing Partner – executive management, board
member
Director of Advisory Services – day-to-day supervision
of the advisory team.
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Gittins has no information of this type to
report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Gittins has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Gittins does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Mr. Gittins is supervised by Timothy Admire, President & CEO, Managing Partner.
21
March 3, 2025
Mark F. Keating, CFP®, AEP® - DISCLOSURE BROCHURE
Chief Investment Officer, Managing Partner, Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Mark Keating, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Mr. Keating is available on the SEC’s website at
www.adviserinfo.sec.gov.
22
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Keating was born in 1975. He received his CFP® certification in 2009.
Educational Background
School Name
Golden Gate University
Santa Clara University
Degree
CFP®
B.S.
Year
2009
1997
Major(s)
Financial Planning
Accounting
Business Experience
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2008 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Managing Partner – executive management, board
member; Chief Investment Officer –
investment
review and oversight; Wealth Advisor - CERTIFIED
FINANCIAL PLANNER® professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2006 - 2008
Exchange Bank Wealth Management Division
Financial Services Firm
Investment Officer – client service
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Keating has no information of this type to
report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Keating has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Keating does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Mr. Keating is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
23
March 3, 2025
David D. Homan, M.S., CFP® - DISCLOSURE BROCHURE
Partner, Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about David Homan, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Mr. Homan is available on the SEC’s website at
www.adviserinfo.sec.gov.
24
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Homan was born in 1977. He received his CFP® certification in 2007.
Educational Background
School Name
Golden Gate University
CA State University, Chico
Degree
M.S.
B.S.
Year
2007
2001
Major(s)
Financial Planning
Business
Business Experience
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2013 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2012 – 2023
Intersect Marketing Group, Inc.
Online Marketing
Owner
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2004 – 2012
Private Ocean
Investment Advisory Firm
Senior Wealth Manager – client account management
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2001 – 2004
Capco
Financial Services Provider
Research Analyst – data management services
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Homan has no information of this type to
report.
25
March 3, 2025
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Homan Has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Homan does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Mr. Homan is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
26
March 3, 2025
David B. Lawrence, CFP® - DISCLOSURE BROCHURE
Partner, Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about David Lawrence, CFP® that supplements
the Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Mr. Lawrence is available on the SEC’s website at
www.adviserinfo.sec.gov.
27
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Lawrence was born in 1962. He received his CFP® certification in 2005.
Educational Background
School Name
Golden Gate University
Hamilton College
Degree
CFP®
B.A.
Year
2004
1985
Major(s)
Financial Planning
History
Business Experience
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2016 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2014 – 2015
Raub Brock Capital
Investment Advisory Firm
Advisor
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2004 – 2014
Mosaic Financial Partners
Investment Advisory Firm
Senior Financial Planner
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Lawrence has no information of this type
to report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Lawrence has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Lawrence does not receive any economic benefit from any non-client for providing advisory
services.
28
March 3, 2025
ITEM 6 – SUPERVISION
Mr. Lawrence is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
29
March 3, 2025
Jacob Weber, CFP® – DISCLOSURE BROCHURE
Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Jacob Weber, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Mr. Weber is available on the SEC’s website at
www.adviserinfo.sec.gov.
30
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Weber was born in 1992. He received his CFP® certification in 2019.
Educational Background
Year
Major(s)
School Name
Santa Clara University
CA State University, Chico
Degree
CFP®
B.A.
2019
2014
Financial Planning
Economics
Business Experience
Employment Dates:
Employer Name:
Type of Business:
2017 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Job Title and Duties:
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2014 – 2017
Charles Schwab
Investment Advisory Firm
Associate Financial Advisor
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Weber has no information of this type
to report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Weber has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Weber does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Mr. Weber is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
31
March 3, 2025
Rawson Gulick, CFP® – DISCLOSURE BROCHURE
Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Rawson Gulick, CFP® that supplements the
Willow Creek Wealth Management, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above telephone number
or heather@willowcreekwealth.com if you did not receive Willow Creek’s Disclosure Brochure or
if you have any questions about the content of this supplement.
Additional information about Ms. Gulick is available on the SEC’s website at
www.adviserinfo.sec.gov.
32
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Ms. Gulick was born in 1970. She received her CFP® certification in 2020.
Educational Background
Year
Major(s)
School Name
College for Financial Planning
Georgia Southern University
Degree
CFP®
BA
2020
1996
Financial Planning
History
Business Experience
Employment Dates:
Employer Name:
Type of Business:
2019 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Job Title and Duties:
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2017 – 2018
Launchsail LLC
Consulting
Managing Director
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2010 – 2016
Broadmark Asset Management LLC
Investment Advisory Firm
Managing Director and Global Marketing Director
Employment Dates:
Employer Name:
2009 – 2009
Unemployed
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2000 – 2009
Morgan Stanley & Co. Inc.
Financial Services Firm
Vice President
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Ms. Gulick has no information of this type to
report.
33
March 3, 2025
ITEM 4 – OTHER BUSINESS ACTIVITIES
Ms. Gulick has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Ms. Gulick does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Ms. Gulick is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
34
March 3, 2025
Eric Keating, CFP® ChSNC® – DISCLOSURE BROCHURE
Wealth Advisor
Willow Creek Wealth Management, Inc.
825 Highway 116 North, Suite 5
Sebastopol, CA 95472
www.willowcreekwealth.com
Sonoma 707.829.1146 | Marin 415.925.1388 | Toll Free 800.696.8096
This Brochure Supplement provides information about Eric Keating, CFP® ChSNC® that
supplements the Willow Creek Wealth Management, Inc. Brochure. You should have received a
copy of that Brochure. Please contact Heather Belli, Chief Compliance Officer, at the above
telephone number or heather@willowcreekwealth.com if you did not receive Willow Creek’s
Disclosure Brochure or if you have any questions about the content of this supplement.
Additional information about Mr. Keating is available on the SEC’s website at
www.adviserinfo.sec.gov.
35
March 3, 2025
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mr. Keating was born in 1975. He received his CFP® certification in 2021.
Educational Background
School Name
Santa Clara University
Santa Clara University
Degree
CFP®
BS Finance
Year
2017
1997
Major(s)
Financial Planning
Finance
Business Experience
Employment Dates:
Employer Name:
Type of Business:
2022 – Present
Willow Creek Wealth Management, Inc. 1
Investment Advisory Firm
Job Title and Duties:
Wealth Advisor - CERTIFIED FINANCIAL PLANNER®
professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2019 - 2022
JDH Wealth Management
Investment Advisory Firm
Advisor, Certified Financial Planner® professional
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2008 - 2018
Keating Wines LLC
Wine
Owner
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2006 – 2008
VJB Vineyard & Cellars
Wine
Tasting Room Manager
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
2002 –2005
First Albany Capital
Financial
Institutional Trader
Employment Dates:
Employer Name:
Type of Business:
Job Title and Duties:
1997 –2001
JPMorgan – Hambrecht & Quist
Financial
Institutional Trader
36
March 3, 2025
ITEM 3 – DISCIPLINARY INFORMATION
Registered investment advisors are required to disclose any material facts regarding any legal or
disciplinary actions that would be material to your evaluation of each investment advisor
representative providing investment advice to you. Mr. Keating has no information of this type
to report.
ITEM 4 – OTHER BUSINESS ACTIVITIES
Mr. Keating has no other business activities to report.
ITEM 5 – ADDITIONAL COMPENSATION
Mr. Keating does not receive any economic benefit from any non-client for providing advisory
services.
ITEM 6 – SUPERVISION
Mr. Keating is supervised by Jason Gittins, Director of Advisory Services & Managing Partner.
37
March 3, 2025
ENDNOTES
1 Willow Creek Wealth Management, Inc. was formerly known as Willow Creek Financial Services,
Inc. until May 1, 2013.
38