Overview
Assets Under Management: $651 million
Headquarters: BOSTON, MA
High-Net-Worth Clients: 83
Average Client Assets: $7 million
Services Offered
Services: Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Fee Structure
Primary Fee Schedule (WILKINS INVESTMENT COUNSEL, INC. ADV PART 2 BROCHURE)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | $20,000,000 | 0.75% |
$20,000,001 | and above | 0.50% |
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $7,500 | 0.75% |
$5 million | $37,500 | 0.75% |
$10 million | $75,000 | 0.75% |
$50 million | $300,000 | 0.60% |
$100 million | $550,000 | 0.55% |
Clients
Number of High-Net-Worth Clients: 83
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 87.88
Average High-Net-Worth Client Assets: $7 million
Total Client Accounts: 106
Discretionary Accounts: 106
Regulatory Filings
CRD Number: 104913
Last Filing Date: 2024-06-13 00:00:00
Website: HTTP://WWW.WILKINSINVEST.COM
Form ADV Documents
Primary Brochure: WILKINS INVESTMENT COUNSEL, INC. ADV PART 2 BROCHURE (2025-03-11)
View Document Text
Item 1 – Cover Page
WILKINS INVESTMENT COUNSEL, INC.
Form ADV Part 2A Brochure
March 11, 2025
This Brochure provides information about the qualifications and business practices of Wilkins
Investment Counsel, Inc. You should review this brochure to understand your relationship with
our firm and help you determine whether to hire or retain us as your investment adviser. If you
have any questions about the contents of this brochure, please contact us at (617) 951-9969. The
information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC”) or by any state securities authority.
Additional information about Wilkins Investment Counsel, Inc. also is available on the SEC’s
website at www.adviserinfo.sec.gov. You can search this site by our firm name or by using a
unique identifying number, known as a CRD number. The CRD number for Wilkins Investment
Counsel, Inc. is 104913.
Wilkins Investment Counsel, Inc. is a registered investment adviser. Registration of an investment
adviser does not imply any level of skill or training.
1
Item 2 – Material Changes
This Item of the Brochure discusses specific material changes that have been made to the
Brochure since the Firm’s last annual update. Below is a summary of the material changes
that have been made to the brochure since our last update on March 19, 2024:
Item 4 – Assets Under Management
WIC’s assets under management were updated to reflect that our firm has
discretionary assets under management of approximately $1.08 billion as of December
31, 2024.
Item 8 - Methods of Analysis, Investment Strategies
WIC amended its disclosure pertaining to the risks associated with certain investment
instruments, cybersecurity and other business resiliency events.
We will provide you with a Summary of Material Changes made to this Brochure annually
at no cost. You may receive an updated copy of this brochure at any time by contacting us at
(617) 951-9969.
2
Item 3 - Table of Contents
Item 1 – Cover Page ..................................................................................................... 1
Item 2 – Material Changes ............................................................................................ 2
Item 3 - Table of Contents ............................................................................................ 3
Item 4 – Advisory Business ........................................................................................... 4
Item 5 – Fees and Compensation ................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management .................................. 5
Item 7 – Types of Clients .............................................................................................. 5
Item 8 – Methods of Analysis, Investment Strategies ..................................................... 6
Item 9 – Disciplinary Information ............................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations ..................................... 10
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ... 10
Item 12 – Brokerage Practices ..................................................................................... 11
Item 13 – Review of Accounts .................................................................................... 12
Item 14 – Client Referrals and Other Compensation .................................................... 12
Item 15 – Custody ...................................................................................................... 12
Item 16 – Investment Discretion ................................................................................. 13
Item 17 – Voting Client Securities ............................................................................... 13
Item 18 – Financial Information ................................................................................. 13
3
Item 4 – Advisory Business
About Our Firm
Wilkins Investment Counsel, Inc. (“WIC” or the “Firm”) is a registered investment adviser
which manages investment accounts on a discretionary basis for individuals, high-net-worth
individuals, families, foundations, endowments and other charitable institutions. We also
serve in a consulting capacity to certain outside trustees where we share our views on the
economy and capital markets as well as make portfolio specific recommendations. The Firm
was founded in 1989 by John P. Wilkins. We are 100% privately owned by John P. Wilkins,
Michael F. Charland, and Shane M. Garman. We have eleven (11) total employees, six (6)
of whom comprise the investment staff and five (5) of whom comprise the operations team.
Types of Advisory Services We Offer
Through the efforts of a professionally trained investment staff using fundamental research,
we identify and purchase publicly traded equity and debt securities to establish individually
tailored portfolios designed to meet the specific needs of each individual client. Clients may
impose certain restrictions with respect to the specific securities or types of securities we
purchase.
We work with our clients to determine their investment objectives and risk profile and develop
and execute a customized investment plan based on their individual needs and goals. WIC
utilizes the financial information provided by clients to analyze and develop strategies and
solutions to assist clients in meeting their financial goals.
WIC emphasizes the importance of continuous communication with our clients regarding
any significant life events or changes that could impact their financial objectives and,
consequently, the advisory services provided by WIC. The Firm encourages you to promptly
inform your designated WIC advisor of updates to your personal and financial circumstances,
aspirations, and preferences. This information is essential for the accurate tailoring of
investment advice and recommendations provided to clients. It is your responsibility to ensure
that the information provided to WIC is current and accurate. This data serves as the
cornerstone for any investment and/or wealth management recommendations made by WIC.
You should promptly notify your WIC advisor of any changes in your financial situation or
if you wish to place any limitations on the management of your account.
Prior to WIC rendering any of the foregoing services, clients are required to enter into one or
more written advisory agreements with the Firm setting forth the relevant terms and
conditions of the advisory relationship.
4
Amount of Assets We Manage
As of December 31, 2024, WIC managed $1.08 billion million on a discretionary basis and
$0 of non-discretionary assets under management.
Item 5 – Fees and Compensation
Our non-negotiable fees for discretionary clients are based on the following annual rates and
are calculated quarterly in arrears based on principal value.
0.75% on first $20 million of assets
0.50% on assets over $20 million.
Our minimum annual fee for an individual account is $15,000 ($3,750 per quarter). Our
minimum annual fee for an institutional account is $25,000 ($6,250 per quarter).
Our Firm does not act as a custodian and depending on the custodian chosen, our fees may
be deducted from the account directly or an invoice will be mailed to the client. In addition
to our fees, clients may also incur trading commissions, fees associated with mutual fund
investments, wire transfer fees or custodial fees. Such fees and commissions are exclusive of
and in addition to our management fees. For more information regarding brokerage practices,
please refer to Item 12 below.
We also provide investment advice to certain outside private fiduciaries at agreed upon rates
based on the services provided. Such accounts are also not subject to the minimum annual
fees.
Payment of Fees
By signing our investment advisory agreement, you authorize WIC to instruct the account
custodian to directly debit fees from your account unless otherwise noted. Fees for our
advisory services generally require you to pay investment advisory fees in arrears. Any
unearned fees will be promptly refunded.
Item 6 – Performance-Based Fees and Side-By-Side Management
WIC does not charge any performance-based fees and therefore are not required to disclose
any additional information pursuant to this Item.
Item 7 – Types of Clients
Our Firm provides portfolio management services to individuals, high-net-worth individuals,
families, foundations, endowments, and other charitable institutions. Our fee schedule listed
5
in Item 5 above details our minimum annual fees for this service. Specifically, we charge a
minimum of $15,000 per year for individual clients and $25,000 per year for institutional
clients. We also provide investment advice to certain outside private fiduciaries.
Item 8 – Methods of Analysis, Investment Strategies
Methods of Analysis and Investment Strategies
With both equity and fixed income securities, we employ a fundamentally based strategy that
focuses on rigorous primary research into security characteristics. With equity securities this
research includes, but is not limited to, studying company fundamentals and financials, ability
and depth of management, strength of board of directors and industry characteristics. We
employ a long-term strategy and pay particular attention to price and valuation at time of
purchase. Fixed income purchases are focused on short to intermediate term high quality
securities. We typically construct laddered bond portfolios with the intention to hold those
securities to maturity to mitigate reinvestment risk.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments present the risk of loss of principal – the risk that the value of securities, when
sold or otherwise disposed of, can be less than the price paid for the securities.
The securities and instruments utilized by WIC are subject to market fluctuations and other
risks inherent in investing in such investments and there can be no assurance that any
appreciation in value will occur. Securities markets, especially foreign markets, are volatile
and can decline significantly in response to adverse issues, political, regulatory, market or
economic developments. Different parts of the market can react differently to these
developments and the value of an individual security or particular type of security can be more
volatile than, and can perform differently from, the market as a whole. Investing in foreign
securities involves additional risks, such as currency fluctuations, periods of illiquidity and
price volatility.
Product Risks
Equity Securities. WIC invests in equity securities and equity-related securities (collectively
“equity securities”). Investing in equity securities includes market risk, issue risk, price
volatility risk and market trends risk. The securities of small-to-medium-sized (by market
capitalization) companies, or financial instruments related to such securities, can have a more
limited market than the securities of larger companies. Accordingly, it can be more difficult
to effect sales of such securities at an advantageous time or without a substantial drop in price
than for securities of a company with a large market capitalization and broad trading market.
In addition, securities of small-to-medium-sized companies at times can have greater price
6
volatility as they are generally more vulnerable to adverse market factors such as unfavorable
economic reports. WIC does not engage in equity securities short selling.
Fixed Income Securities. The return and principal value of bonds fluctuate with changes in
market conditions. Fixed-income securities are subject to interest rate risk and credit quality
risk. The market value of fixed-income securities generally declines when interest rates rise,
and an issuer of fixed-income securities can default on its payment obligations. Changes in
interest rates generally have a greater effect on bonds with longer maturities than on those
with shorter maturities. If bonds are not held to maturity, they may be worth more or less
than their original value when purchased or sold. Credit risk refers to the possibility that the
issuer of a bond will not be able to make principal and/or interest payments. High yield bonds,
also known as “junk bonds,” carry higher credit risk than higher rated investment grade
bonds.
Exchange-Traded Funds. ETFs are typically investment companies that are legally classified
as open-end mutual funds or unit investment trusts and invest in a basket of securities or a
market index. ETFs differ from traditional mutual funds in that ETF shares are listed on a
securities exchange. Shares can be bought and sold throughout the trading day like shares of
other publicly traded companies. ETF shares may trade at a discount or premium to their net
asset value. This difference between the bid price and ask price is often referred to as the
“spread.” The spread varies over time based on the ETF’s trading volume and market
liquidity. It is generally lower if the ETF has high trading volume and market liquidity and
higher if the ETF has low trading volume and market liquidity. Liquidity risks are higher for
ETFs with a large spread. ETFs may be closed and liquidated at the discretion of the issuing
company. An ETF’s performance may not perfectly replicate its benchmark index, leading to
unexpected results. In addition, recently actively managed ETFs have become available for
investment that are subject to the same kinds of risks that apply to actively managed mutual
funds (see below).
Mutual Funds. Mutual funds may invest in different types of securities, such as value or
growth stocks, real estate investment trusts, corporate bonds or U.S. government bonds.
There are risks associated with each asset class. Redemption of a mutual fund’s shares is
generally affected at current net asset value, which may be more or less than the original cost
of the investment.
An investment in a money market fund is not insured or guaranteed by the Federal Deposit
Insurance Corporation or any other governmental agency. Although money market funds
seek to preserve the value of your investment at $1.00 per share, it is possible to lose money
by investing in the fund.
Because each mutual fund owns different types of investments, performance will be affected
by a variety of factors. Mutual funds may either seek to replicate the results of an index or be
“actively managed” in accordance with a described strategy. The value of your investment
7
in a mutual fund will vary from day to day as the values of the underlying investments in a
fund vary. Such variations generally reflect changes in interest rates, market conditions and
other company and economic news. These risks may become magnified depending on how
much a fund invests or uses certain strategies. A fund’s principal market segment(s), such as
large-cap, mid-cap or small-cap, or growth or value, stocks may underperform other market
segments or the equity markets as a whole. Aggressive growth funds are most suitable for
investors willing to accept price per share volatility since many companies that demonstrate
high growth potential can also be high risk. Income from tax-free mutual funds may be subject
to local, state and/or the alternative minimum tax.
You can find additional information regarding these risks in a mutual fund’s prospectus.
The risk of loss described herein should not be considered to be an exhaustive list of all the
risks which Clients should consider.
Cybersecurity Events
Like other business enterprises, the use of the internet and other electronic media and
technology exposes WIC and its clients, service providers, and their respective operations, to
potential risks from cyber-security attacks or incidents (collectively, “cyber-events”). Cyber-
events include both intentional and unintentional events at WIC or one of its third-party
counterparties or service providers, that may result in a loss or corruption of data, and/or the
unauthorized release or other misuse of confidential information. Cyber-events may
compromise WIC’s ability to conduct its business. A cybersecurity breach may also result in
a third-party obtaining unauthorized access to clients’ information, including sensitive
information such as home addresses, account numbers, account balances, and account
holdings. In addition, cyber-events affecting issuers in which the clients invest could cause
the clients’ investments to lose value. WIC has established risk management systems
reasonably designed to seek to reduce the risks associated with cyber-events, however, there
is no guarantee that the efforts of WIC, its counterparties, or other service providers, will
succeed, either entirely or partially. Among other reasons, the nature of malicious cyber-
attacks is becoming increasingly sophisticated and WIC cannot control the cyber systems and
cyber security systems of issuers or third-party service providers. There is also a risk that a
cyber-event may not be detected.
Business Resiliency
WIC's operations could be disrupted by catastrophic events, such as fires, natural disasters,
terrorist attacks, wars or similar emergencies resulting in property damage, network
disruptions or prolonged power outages. Despite having contingency plans and conducting
regular tests, it's impossible to prepare for every potential event. These risks could significantly
impact WIC and its operations.
8
Pandemic Outbreak
Epidemics or pandemics can introduce market and business uncertainties, including market
volatility, business closures, supply chain disruptions, travel restrictions and widespread
medical absences. WIC has policies and procedures to manage these situations; however, the
unpredictable nature of large outbreaks means not all eventualities can be anticipated or
addressed. The COVID-19 pandemic highlighted the importance of having a robust Business
Continuity Plan, which allows WIC personnel to work remotely or on a hybrid office-remote
basis. Future incidents might impact operations differently, including those of WIC and key
service providers.
Economic and Political Conditions
Economic changes, such as fluctuations in interest rates, inflation, currency values, industry
conditions, competition, technological advancements, trade relations, political events and tax
laws, can adversely affect investment performance. Economic, political and financial
conditions — including military conflicts and sanctions — can cause market volatility,
illiquidity and other negative effects. Economic or political instability, diplomatic issues or
disasters in regions where client assets are invested could harm many kinds of investments.
The potential for recession and its impact on different asset classes is uncertain and beyond
WIC's control, with no guarantees that WIC can predict these developments.
Custody
WIC is obligated to keep client funds and securities over which it has custody with a qualified
custodian. There is a risk of loss if a custodian faces insolvency, fraud or mismanagement.
Cash and securities held in a brokerage account may exceed Securities Investor Protection
Corporation coverage, which generally protects accounts up to $500,000, including up to
$250,000 in cash. Clients are at risk if a brokerage firm holding their assets fails to fulfill its
obligations or faces distress, potentially impacting your ability to access assets or utilize
services. While non-cash assets held in custody at a bank are typically outside a failed bank’s
estate, client accounts could still be impacted by delays in accessing funds, settling trades or
delivering securities due to a bank's failure. Diversifying custodial relationships may mitigate
such risks.
Key Persons
WIC’s investment success heavily relies on the experience of its principals. Losing one or
more key individuals could adversely impact investment performance due to diminished
strategy development, opportunity sourcing, relationship
leveraging and investment
expertise.
9
Item 9 – Disciplinary Information
As a registered investment adviser, WIC is required to disclose all material facts regarding
any legal or disciplinary events that would be material to your evaluation of our firm or the
integrity of our management. WIC has no disciplinary information to report.
Item 10 – Other Financial Industry Activities and Affiliations
Neither the Firm nor any of its employees are engaged in any other financial industry
activities or has any financial industry affiliations other than our advisory business as
described in Item 4.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal
Trading
Our Code of Ethics
WIC is committed to providing investment advice with the utmost professionalism and
integrity. Our Firm strives to identify, manage and/or mitigate conflicts of interest and has
adopted policies, procedures and oversight mechanisms to address conflicts of interest. We
have adopted a Code of Ethics that emphasizes our fiduciary obligation to put client interests
first and is designed to ensure personal securities transactions, activities and interests of
employees will not interfere with the responsibilities to make decisions in the best interest of
clients. All supervised persons of our Firm must acknowledge and comply with our Code of
Ethics. We will provide a copy of our Code of Ethics to any client or prospective client upon
request. A copy of the Code can be requested by writing to Wilkins Investment Counsel, 160
Federal Street, Boston, MA 02110, Attention: Chief Compliance Officer.
Participation in Client Transactions
WIC does not affect transactions for client accounts in which WIC acts as a principal or a
broker, including agency cross transactions. Principal transactions are generally defined as
transactions where an adviser, acting as principal for its own account or the account of an
affiliate, buys a security from or sells a security to an advisory client. An agency cross
transaction is defined as a transaction where a person acts as an investment adviser in relation
to a transaction in which the investment adviser, or any person controlled by or under
common control with the investment adviser, acts as broker for both the advisory client and
for another person on the other side of the transaction. Agency cross transactions may arise
where an adviser is dually registered as a broker-dealer or has an affiliated broker-dealer,
which does not apply to WIC.
10
Employee Personal Trading
Supervised persons of WIC may purchase or sell certain securities that we recommend for
investment in client accounts. This creates a conflict of interest as there is a possibility that
supervised persons of our Firm might benefit from market activity by a client in a security
held by the supervised person. Our Code of Ethics is designed to assure that the personal
securities transactions, activities and interests of our supervised persons will not interfere with
making decisions in the best interest of our clients while, at the same time, allowing employees
to invest for their own accounts. Our Code of Ethics places restrictions on our supervised
persons’ personal trading activities. These restrictions include, but are not limited to, a
prohibition on trading based on material, non-public information and pre-clearance
requirements for certain types of transactions and securities. Employee trading is monitored
to prevent conflicts of interest between WIC and our clients.
WIC’s Chief Compliance Officer is primarily responsible for the administration of the Code
of Ethics and monitoring compliance with provisions of the Code of Ethics.
Item 12 – Brokerage Practices
WIC executes securities transactions with the objective of achieving the best overall results
for the client. Several factors are considered when selecting brokers including commission
rates, execution capabilities, clearance and settlement efficiency and experience in resolving
trade issues, among others.
Security orders are placed with consideration given to competitive commission rates which,
in light of the circumstances prevailing at the time, together with the price, will result in a
favorable overall execution. Brokerage which is directed by the client is an exception to this
guideline. Clients who choose to direct brokerage are advised that this choice can limit or
eliminate the firm’s ability to negotiate commissions and otherwise obtain the best price and
execution. The Firm does not act as a custodian and each client must choose their own
custodian. The client’s choice of custodian may impact the Firm’s ability to negotiate
commissions or otherwise obtain the best execution on behalf of the client.
When multiple client accounts are trading in the same equity security at the same custodian,
the Firm aggregates the purchase and sale so that the clients will participate equitably.
Allocation decisions are made and documented before an order is placed. Post-execution
allocations of orders should be used only where an aggregated order is not filled in its entirety.
Such allocations must be consistent with treating all client accounts fairly and equitably.
The Firm does not act as a broker in any client transaction. The Firm does not engage in
either principal transactions or agency cross transactions on behalf of clients. In the event that
the Firm engages in a cross transaction between clients, WIC will enact the trade at an
independently determined, market-based price and will pay a reasonable fee to the acting
broker for the trade given the circumstances at that time.
11
Trading errors must be reported immediately to the Firm’s CCO. The CCO will determine
whether it is possible and appropriate for the trade to be unwound. If the trade cannot be
unwound, the CCO will review the error and determine whether any clients were harmed. If
they have, the Firm will incur the cost of all losses stemming from the trading error. If a trade
error results in a gain to a client account, neither the Firm nor the client will benefit from the
Trade Error. The gain will either be kept by the custodian of the Client account or donated to
a charitable organization by the custodian. The CCO will review any trading errors to
determine if new policies and procedures should be adopted to prevent a similar error from
occurring in the future.
On an annual basis, the firm’s CCO will review the allocation of brokerage commissions and
the execution capability of the brokerage firms used.
The firm does not use soft dollars.
Item 13 – Review of Accounts
Accounts at WIC are reviewed on a periodic basis by their portfolio manager responsible for
the account and client relationship. This review includes assessing client goals and objectives,
monitoring the account and addressing the need to rebalance, as necessary. Individual
securities held in client accounts are periodically monitored by WIC. Accounts are reviewed
in the context of each client’s stated investment objectives and guidelines. More frequent
reviews may be triggered by material changes to a client’s individual circumstances, market
conditions, tax law changes or the political or economic environment.
Clients are sent written portfolio reviews and personal letters detailing account activity,
typically on a quarterly basis.
Item 14 – Client Referrals and Other Compensation
The Firm does not compensate, either directly or indirectly, any individual or firm for
referring clients or prospective clients to us.
Neither the Firm nor any of its employees receives compensation, either directly or indirectly,
for referring clients to other business professionals, such as accountants or attorneys.
Item 15 – Custody
WIC does not act as a qualified custodian to client accounts. WIC is deemed to have custody
on the basis that we deduct fees directly from certain client accounts. In limited circumstances,
WIC can also be deemed to have custody of client assets due to the nature of the custodial
agreement between a client and its custodian. In such circumstances, WIC will notify the
client and custodian that its authority is limited to “delivery versus payment” notwithstanding
the wording of the custodial agreement. Additionally, WIC can be deemed to have custody
12
of client assets through a standing letter of authorization. If such custody occurs, WIC
discloses it in Part 1 of Form ADV. It is WIC’s practice not to accept such authority.
Item 16 – Investment Discretion
Each client signs a contract granting full investment discretionary authority to the firm over
that client’s investment portfolio. Clients may impose certain restrictions with respect to the
specific securities or types of securities we purchase. WIC does not manage client assets on a
non-discretionary basis.
Item 17 – Voting Client Securities
WIC does not vote proxies on behalf of clients. This is a right that is retained by the client
who will receive the appropriate proxy voting materials from their custodian.
Item 18 – Financial Information
Reporting for this item is only applicable for firms which require or solicit prepayment of
more than $1,200 in fees per client six months or more in advance. As such, this item is not
applicable as our firm only charges in arrears.
13