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Westshore Wealth
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Westshore Wealth. If you have
any questions about the contents of this brochure, please contact us at (949) 825-7505 or by email at:
info@westshorewealth.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Westshore Wealth is also available on the SEC’s website at
www.adviserinfo.sec.gov. Westshore Wealth’s CRD number is: 283843.
Westshore Wealth
4041 MacArthur Blvd. Suite # 160
Newport Beach, CA 92660
(949) 825-7505
info@westshorewealth.com
www.westshorewealth.com
Westshore Wealth is a registered investment adviser. Registration does not imply a certain level of skill or training.
March 2025
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Item 2: Material Changes
Since our last annual amendment filing on March 26, 2024, we have the following material change to
disclose:
• We have updated our Financial Planning fees to disclose that the negotiated fixed rate for creating
client financial plans and ongoing financial consulting services is between $1,000 and $60,000.
ii
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes .......................................................................................................................... ii
Item 3: Table of Contents .......................................................................................................................... 3
Item 4: Advisory Business ........................................................................................................................ 5
A. Description of the Advisory Firm ................................................................................................... 5
B. Types of Advisory Services .............................................................................................................. 5
C. Client Tailored Services and Client Imposed Restrictions .......................................................... 7
D. Wrap Fee Programs .......................................................................................................................... 7
E. Assets Under Management .............................................................................................................. 7
Item 5: Fees and Compensation ............................................................................................................... 7
A. Fee Schedule ...................................................................................................................................... 7
B. Payment of Fees ................................................................................................................................. 9
C. Client Responsibility For Third Party Fees .................................................................................... 9
D. Prepayment of Fees ......................................................................................................................... 10
E. Outside Compensation For the Sale of Securities to Clients ..................................................... 10
Item 6: Performance-Based Fees and Side-By-Side Management ..................................................... 10
Item 7: Types of Clients ........................................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ................................................ 10
A. Methods of Analysis and Investment Strategies ................................................................... 10
B. Material Risks Involved ............................................................................................................ 14
C.
Risks of Specific Securities Utilized ........................................................................................ 15
Item 9: Disciplinary Information ........................................................................................................... 17
A. Criminal or Civil Actions ......................................................................................................... 17
B. Administrative Proceedings..................................................................................................... 17
C.
Self-regulatory Organization (SRO) Proceedings ................................................................. 17
Item 10: Other Financial Industry Activities and Affiliations ........................................................... 18
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ................................... 18
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B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Advisor ............................................................................................................. 18
C.
Selection of Other Advisers or Managers and How This Adviser is Compensated for
Those Selections ................................................................................................................................... 18
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading . 18
A. Code of Ethics ............................................................................................................................ 18
B.
Recommendations Involving Material Financial Interests .................................................. 18
C.
Investing Personal Money in the Same Securities as Clients .............................................. 19
D.
Trading Securities At/Around the Same Time as Clients’ Securities ................................ 19
Item 12: Brokerage Practices ................................................................................................................... 19
A.
Factors Used to Select Custodians and/or Broker/Dealers ................................................ 19
1.
Soft-Dollars and other Benefits ............................................................................................ 21
2.
Brokerage for Client Referrals .............................................................................................. 21
3.
Trade Error Policies ............................................................................................................... 21
4.
Clients Directing Which Broker/Dealer/Custodian to Use ............................................ 21
B. Aggregating (Block) Trading for Multiple Client Accounts ................................................ 22
Item 13: Review of Accounts .................................................................................................................. 22
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ................. 22
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts .............................. 22
C. Content and Frequency of Regular Reports Provided to Clients ....................................... 22
Item 14: Client Referrals and Other Compensation ............................................................................ 23
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes
A.
Sales Awards or Other Prizes) ........................................................................................................... 23
B.
Compensation to Non – Advisory Personnel for Client Referrals ..................................... 23
Item 15: Custody ...................................................................................................................................... 23
Item 16: Investment Discretion .............................................................................................................. 23
Item 17: Voting Client Securities (Proxy Voting) ................................................................................. 24
Item 18: Financial Information ............................................................................................................... 24
A.
Balance Sheet .............................................................................................................................. 24
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual
B.
Commitments to Clients ..................................................................................................................... 24
C.
Bankruptcy Petitions in Previous Ten Years ......................................................................... 24
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Item 4: Advisory Business
A. Description of the Advisory Firm
Westshore Wealth (hereinafter “WW”) is a Limited Liability Company. The firm was
formed in April 2016, and is co-owned by Trevor Bryant, Ryan Brizendine, Robert Sigler,
Ryan McGuire, Ryan Ornellas and Dallas Revel LLC (Lance Jamerson).
B. Types of Advisory Services
Portfolio Management Services
WW offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. WW creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
WW evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. WW will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client. We may utilize outside money managers to assist in
providing asset management services.
WW seeks to provide that investment decisions are made in accordance with the fiduciary
duties owed to its accounts and without consideration of WW’s economic, investment or
other financial interests. To meet its fiduciary obligations, WW attempts to avoid, among
other things, investment or trading practices that systematically advantage or
disadvantage certain client portfolios, and accordingly, WW’s policy is to seek fair and
equitable allocation of investment opportunities/transactions among its clients to avoid
favoring one client over another over time. It is WW’s policy to allocate investment
opportunities and transactions it identifies as being appropriate and prudent among its
clients on a fair and equitable basis over time.
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Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning.
In offering financial planning, a conflict exists between the interests of the investment
adviser and the interests of the client. The client is under no obligation to act upon the
investment adviser's recommendation, and, if the client elects to act on any of the
recommendations, the client is under no obligation to effect the transaction through the
investment adviser.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an
ongoing basis. Generally, such consulting services consist of assisting employer plan
sponsors in establishing, monitoring and reviewing their company's participant-directed
retirement plan. As the needs of the plan sponsor dictate, areas of advising may include:
•
•
• Establishing an Investment Policy Statement – Our firm will assist in the
development of a statement that summarizes the investment goals and objectives
along with the broad strategies to be employed to meet the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate
existing investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset
allocation models to aid Participants in developing strategies to meet their
investment objectives, time horizon, financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the
investments and notify the client in the event of over/underperformance and in
times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan
participants about their retirement plan offerings, different investment options,
and general guidance on allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any
advisory services with respect to the following types of assets: employer securities, real
estate (excluding real estate funds and publicly traded REITS), participant loans, non-
publicly traded securities or assets, other illiquid investments, or brokerage window
programs (collectively, “Excluded Assets”). All retirement plan consulting services shall
be in compliance with the applicable state laws regulating retirement consulting services.
This applies to client accounts that are retirement or other employee benefit plans (“Plan”)
governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to
provide services to such accounts, our firm acknowledges its fiduciary standard within
the meaning of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan
Consulting Agreement with respect to the provision of services described therein.
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Services Limited to Specific Types of Investments
WW generally limits its investment advice to mutual funds, fixed income securities, real
estate funds (including REITs), equities, ETFs (including ETFs in the gold and precious
metal sectors), treasury inflation protected/inflation linked bonds, commodities, non-U.S.
securities, venture capital funds or private placements. WW may use other securities as
well to help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
WW will tailor a program for each individual client. This will include an interview session
to get to know the client’s specific needs and requirements as well as a plan that will be
executed by WW on behalf of the client. WW may use “model portfolios” together with a
specific set of recommendations for each client based on their personal restrictions, needs,
and targets. Clients may impose restrictions in investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions prevent
WW from properly servicing the client account, or if the restrictions would require WW
to deviate from its standard suite of services, WW reserves the right to end the
relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. WW does not participate in any wrap fee programs.
E. Assets Under Management
WW has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$515,858,324
$18,483,661
December 31, 2024
Item 5: Fees and Compensation
Lower fees for comparable services may be available from other sources.
A. Fee Schedule
Portfolio Management Fees
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Total Assets Under Management
Annual Fees
$0 - $2,000,000
1.00%
$2,000,001 - $5,000,000
0.85%
Next - $5,000,000
0.75%
$10,000,001 - $25,000,000
0.70%
$25,000,001 and above
0.65%
WW uses the value of the account as of the last business day of the prior billing period,
after taking into account deposits and withdrawals, for purposes of determining the
market value of the assets upon which the advisory fee is based. It is important to note
that our firm assesses advisory fees on the sum total of the assets held in client accounts
including cash and cash equivalents.
Investment Management fees for services provided by Independent Managers will be
charged separately by each of the Independent Managers according to the Advisor’s or
Independent Manager’s negotiated fee schedule not to exceed 1.00%. These fees are in
addition to the fee schedule published above.
These fees are generally negotiable and the final fee schedule is attached as Section II of
the Investment Management Agreement. Clients may terminate the agreement without
penalty for a full refund of WW's fees within five business days of signing the Investment
Management Agreement. Thereafter, clients may terminate the Investment Management
Agreement generally with 30 days' written notice.
Retirement Plan Consulting Fees
Our Retirement Plan Consulting services are billed on a fee based on the percentage of
Plan assets under management. The total estimated fee, as well as the ultimate fee
charged, is based on fee table below. The fee-paying arrangements will be determined on
a case-by-case basis and will be detailed in the signed consulting agreement.
Total Assets Under Management
Annual Fees
$0 - $2,000,000
1.00%
$2,000,001 - $5,000,000
0.85%
Next - $5,000,000
0.75%
$10,000,001 - $25,000,000
0.70%
$25,000,001 and above
0.65%
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Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans and ongoing financial
consulting services is between $1,000 and $60,000. The fee-paying arrangements will be
determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
Hourly Fees
The negotiated hourly fee for these services is between $250 and $750.
B. Payment of Fees
Payment of Portfolio Management and Retirement Plan Consulting Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
directly to the client on a quarterly basis. Clients may select the method in which they are
billed. Fees are paid in advance.
Payment of Financial Planning Fees
Financial planning fees are generally debited from client accounts. At our discretion we
may consent to accepting payment via check, ACH, or wire transfer as well.
Fixed financial planning fees are paid 100% in advance, but never more than six months
in advance.
Hourly financial planning fees are paid in arrears upon completion.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. Outside management
fees, custodian fees, brokerage fees, mutual fund fees, transaction fees, etc.). Those fees
are separate and distinct from the fees and expenses charged by WW. Please see Item 12
of this brochure regarding broker-dealer/custodian. It is important to note, however, that
Charles Schwab & Co., Inc. does not charge transaction fees on domestic equity and
exchange traded fund transactions.
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D. Prepayment of Fees
WW collects fees in advance. Refunds for fees paid in advance will be returned within
fourteen days to the client via check, or return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
E. Outside Compensation For the Sale of Securities to Clients
Neither WW nor its supervised persons accept any compensation for the sale of securities
or other investment products, including asset-based sales charges or service fees from the
sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
WW does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
WW generally provides advisory services to the following types of clients:
❖
❖
❖
❖
Individuals
High-Net-Worth Individuals
Pension & Profit-Sharing Plans
Charitable Organizations
WW generally requires clients to maintain a minimum combined account balance of $2,000,000
for our portfolio management services.
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
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WW’s methods of analysis include Fundamental analysis, Modern portfolio theory,
Quantitative analysis or Technical analysis.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies & Asset Classes
WW uses long term trading, short term trading, short sales, margin transactions or options
trading (including covered options, uncovered options, or spreading strategies).
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an
open-end fund or unit investment trust) whose primary objective is to achieve the same
return as a particular market index. The vast majority of ETFs are designed to track an
index, so their performance is close to that of an index mutual fund, but they are not exact
duplicates. A tracking error, or the difference between the returns of a fund and the
returns of the index, can arise due to differences in composition, management fees,
expenses, and handling of dividends. ETFs benefit from continuous pricing; they can be
bought and sold on a stock exchange throughout the trading day. Because ETFs trade like
stocks, you can place orders just like with individual stocks - such as limit orders, good-
until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual
funds are bought and redeemed based on their net asset values (“NAV”) at the end of the
day. ETFs are bought and sold at the market prices on the exchanges, which resemble the
underlying NAV but are independent of it. However, arbitrageurs will ensure that ETF
prices are kept very close to the NAV of the underlying securities. Although an investor
can buy as few as one share of an ETF, most buy in board lots. Anything bought in less
than a board lot will increase the cost to the investor. Anyone can buy any ETF no matter
where in the world it trades. This provides a benefit over mutual funds, which generally
can only be bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to
traditional mutual funds. The passive nature of index investing, reduced marketing, and
distribution and accounting expenses all contribute to the lower fees. However, individual
investors must pay a brokerage commission to purchase and sell ETF shares; for those
investors who trade frequently, this can significantly increase the cost of investing in ETFs.
That said, with the advent of low-cost brokerage fees, small or frequent purchases of ETFs
are becoming more cost efficient.
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Debt Securities (Bonds): Issuers use debt securities to borrow money. Generally, issuers
pay investors periodic interest and repay the amount borrowed either periodically during
the life of the security and/or at maturity. Alternatively, investors can purchase other debt
securities, such as zero coupon bonds, which do not pay current interest, but rather are
priced at a discount from their face values and their values accrete over time to face value
at maturity. The market prices of debt securities fluctuate depending on such factors as
interest rates, credit quality, and maturity. In general, market prices of debt securities
decline when interest rates rise and increase when interest rates fall. Bonds with longer
rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates
are declining, investors have to reinvest their interest income and any return of principal,
whether scheduled or unscheduled, at lower prevailing rates.; (b) Inflation causes
tomorrow’s dollar to be worth less than today’s; in other words, it reduces the purchasing
power of a bond investor’s future interest payments and principal, collectively known as
“cash flows.” Inflation also leads to higher interest rates, which in turn leads to lower bond
prices.; (c) Debt securities may be sensitive to economic changes, political and corporate
developments, and interest rate changes. Investors can also expect periods of economic
change and uncertainty, which can result in increased volatility of market prices and
yields of certain debt securities. For example, prices of these securities can be affected by
financial contracts held by the issuer or third parties (such as derivatives) relating to the
security or other assets or indices. (d) Debt securities may contain redemption or call
provisions entitling their issuers to redeem them at a specified price on a date prior to
maturity. If an issuer exercises these provisions in a lower interest rate market, the account
would have to replace the security with a lower yielding security, resulting in decreased
income to investors. Usually, a bond is called at or close to par value. This subjects
investors that paid a premium for their bond risk of lost principal. In reality, prices of
callable bonds are unlikely to move much above the call price if lower interest rates make
the bond likely to be called.; (e) If the issuer of a debt security defaults on its obligations
to pay interest or principal or is the subject of bankruptcy proceedings, the account may
incur losses or expenses in seeking recovery of amounts owed to it.; (f) There may be little
trading in the secondary market for particular debt securities, which may affect adversely
the account's ability to value accurately or dispose of such debt securities. Adverse
publicity and investor perceptions, whether or not based on fundamental analysis, may
decrease the value and/or liquidity of debt securities.
Our firm attempts to reduce the risks described above through diversification of the
client’s portfolio and by credit analysis of each issuer, as well as by monitoring broad
economic trends and corporate and legislative developments, but there can be no
assurance that our firm will be successful in doing so. Credit ratings for debt securities
provided by rating agencies reflect an evaluation of the safety of principal and interest
payments, not market value risk. The rating of an issuer is a rating agency's view of past
and future potential developments related to the issuer and may not necessarily reflect
actual outcomes. There can be a lag between the time of developments relating to an issuer
and the time a rating is assigned and updated.
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Mutual Funds: A mutual fund is a company that pools money from many investors and
invests the money in a variety of differing security types based the objectives of the fund.
The portfolio of the fund consists of the combined holdings it owns. Each share represents
an investor’s proportionate ownership of the fund’s holdings and the income those
holdings generate. The price that investors pay for mutual fund shares is the fund’s per
share net asset value (“NAV”) plus any shareholder fees that the fund imposes at the time
of purchase (such as sales loads). Investors typically cannot ascertain the exact make-up
of a fund’s portfolio at any given time, nor can they directly influence which securities the
fund manager buys and sells or the timing of those trades. With an individual stock,
investors can obtain real-time (or close to real-time) pricing information with relative ease
by checking financial websites or by calling a broker or your investment adviser. Investors
can also monitor how a stock’s price changes from hour to hour—or even second to
second. By contrast, with a mutual fund, the price at which an investor purchases or
redeems shares will typically depend on the fund’s NAV, which is calculated daily after
market close.
The benefits of investing through mutual funds include: (a) Mutual funds are
professionally managed by an investment adviser who researches, selects, and monitors
the performance of the securities purchased by the fund; (b) Mutual funds typically have
the benefit of diversification, which is an investing strategy that generally sums up as
“Don’t put all your eggs in one basket.” Spreading investments across a wide range of
companies and industry sectors can help lower the risk if a company or sector fails. Some
investors find it easier to achieve diversification through ownership of mutual funds
rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low
dollar amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At
any time, mutual fund investors can readily redeem their shares at the current NAV, less
any fees and charges assessed on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a)
Investors must pay sales charges, annual fees, and other expenses regardless of how the
fund performs. Depending on the timing of their investment, investors may also have to
pay taxes on any capital gains distribution they receive. This includes instances where the
fund went on to perform poorly after purchasing shares.; (b) Investors typically cannot
ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly
influence which securities the fund manager buys and sells or the timing of those trades.;
and (c) With an individual stock, investors can obtain real-time (or close to real-time)
pricing information with relative ease by checking financial websites or by calling a broker
or your investment adviser. Investors can also monitor how a stock’s price changes from
hour to hour—or even second to second. By contrast, with a mutual fund, the price at
which an investor purchases or redeems shares will typically depend on the fund’s NAV,
which the fund might not calculate until many hours after the investor placed the order.
In general, mutual funds must calculate their NAV at least once every business day,
typically after the major U.S. exchanges close.
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When investors buy and hold an individual stock or bond, the investor must pay income
tax each year on the dividends or interest the investor receives. However, the investor will
not have to pay any capital gains tax until the investor actually sells and makes a profit.
Mutual funds are different. When an investor buys and holds mutual fund shares, the
investor will owe income tax on any ordinary dividends in the year the investor receives
or reinvests them. Moreover, in addition to owing taxes on any personal capital gains
when the investor sells shares, the investor may have to pay taxes each year on the fund’s
capital gains. That is because the law requires mutual funds to distribute capital gains to
shareholders if they sell securities for a profit, and cannot use losses to offset these gains.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk adverse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Quantitative analysis Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Investment Strategies
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WW's use of short sales, margin transactions or options trading generally holds greater
risk, and clients should be aware that there is a material risk of loss using any of those
strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the risk that
an option may expire out of the money resulting in minimal or no value, as well as the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options.
Short sales entail the possibility of infinite loss. An increase in the applicable securities’
prices will result in a loss and, over time, the market has historically trended upward.
Short term trading risks include liquidity, economic stability, and inflation, in addition to
the long term trading risks listed above. Frequent trading can affect investment
performance, particularly through increased brokerage and other transaction costs and
taxes.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
WW's use of short sales, margin transactions or options trading generally holds greater
risk of capital loss. Clients should be aware that there is a material risk of loss using any
investment strategy. The investment types listed below (leaving aside Treasury Inflation
Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Cash and cash equivalents generally refer to either United States dollars or highly liquid
short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and
commercial papers. Generally, these assets are considered nonproductive and will be
exposed to inflation risk and considerable opportunity cost risk. Investments in cash and
cash equivalents will generally return less than the advisory fee charged by our firm.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
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value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or
other precious metals, (3) a significant change in the attitude of speculators and investors.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities. Unlike public securities, there may not be readily available
financial statements to analyze, and less third party due diligence available on a given
issue. As a result of this, the risk of loss of some, or all of an investor’s principal is
significantly increased. Additionally, the market to resell these assets under applicable
securities laws may be illiquid, due to restrictions, and the liquidation may be taken at a
substantial discount to the underlying value or result in the entire loss of the value of such
assets.
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Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is high
as a result of the uncertainty involved at that stage of development.
Commodities are tangible assets used to manufacture and produce goods or services.
Commodity prices are affected by different risk factors, such as disease, storage capacity,
supply, demand, delivery constraints and weather. Because of those risk factors, even a
well-diversified investment in commodities can be uncertain.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option
transactions also involve risks including but not limited to economic risk, market risk,
sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk
and interest rate risk.
Non-U.S. securities- present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither WW nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither WW nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
WW may occasionally utilize outside managers to assist in with our asset management
services. The fees for these services are in addition to our fee schedule published herein,
and will be outline in a separate agreement to be signed by the client.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
WW has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. WW's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
WW does not recommend that clients buy or sell any security in which a related person
to WW or WW has a material financial interest.
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C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of WW may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
WW to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. WW will always document any
transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of WW may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
WW to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest; however, WW will never engage in trading
that operates to the client’s disadvantage if representatives of WW buy or sell securities at
or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on WW’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and WW may also
consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in WW's research efforts. WW will never charge a
premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian. As noted in item 5 of this brochure, it is important to note that Schwab
does not charge transaction fees on domestic equity and exchange traded fund
transactions.
Products and Services Available to Us from Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business
serving independent investment advisory firms like us. They provide us and our clients
with access to its institutional brokerage – trading, custody, reporting and related services
– many of which are not typically available to Schwab retail customers. Schwab also
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makes available various support services. Some of those services help us manage or
administer our clients’ accounts while others help us manage and grow our business. Here
is a more detailed description of Schwab’s support services:
Services that Benefit You. Schwab’s institutional brokerage services include access to a
broad range of investment products, execution of securities transactions, and custody of
client assets. The investment products available through Schwab include some to which
we might not otherwise have access or that would require a significantly higher minimum
initial investment by our clients. Furthermore, Schwab may offer to wave the sales fee,
upon clients request, in the event a new client requires a large modification to their asset
allocation to meet their investment objectives. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that May Not Directly Benefit You. Schwab also makes available to us other
products and services that benefit us but may not directly benefit you or your account.
These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab’s own and that of third parties.
We may use this research to service all or some substantial number of our clients’
accounts, including accounts not maintained at Schwab. In addition to investment
research, Schwab also makes available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
•
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitate payment of our fees from our clients’ accounts; and
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us. Schwab also offers other services intended to help
us manage and further develop our business enterprise. These services include:
technology, marketing, compliance, legal, and business consulting;
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees
for some of these services or pay all or a part of a third party’s fees. Schwab may also
provide us with other benefits such as occasional business entertainment of our personnel.
WW recommends Schwab Institutional, a division of Charles Schwab & Co., Inc. or
Fidelity Brokerage Services LLC.
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1. Soft-Dollars and other Benefits
WW may receive research, products, or other services from custodians and broker-
dealers in connection with client securities transactions (“soft dollar benefits”). WW
may enter into soft-dollar arrangements consistent with the safe harbor contained in
Section 28(e) of the Securities Exchange Act of 1934, as amended. There can be no
assurance that any particular client will benefit from soft dollar research, whether or
not the client’s transactions paid for it, and WW does not seek to allocate benefits to
client accounts proportionate to any soft dollar credits generated by the accounts. WW
benefits by not having to produce or pay for the research, products or services, and
WW will have an incentive to recommend a broker-dealer based on receiving research
or services. Clients should be aware that WW’s acceptance of soft dollar benefits may
result in higher commissions charged to the client.
2. Brokerage for Client Referrals
Our firm does not engage in the practice of directing client brokerage to compensate
or otherwise reward brokers for client referrals.
3. Trade Error Policies
WW adheres to the following restrictions on trading errors:
• WW will work directly with a broker-dealer or other adviser when correcting any
error whether the error was caused by WW, Client, broker-dealer, another
investment adviser or the account custodian.
• When WW corrects an error, the Client must not be disadvantaged: the Client
must be “made whole”.
• Soft dollars will not be used by us to pay for correcting trading errors.
• WW will review its WSPs to determine if, in correcting errors, an agency-cross
transaction would take place. Should WW find that such a transaction is
warranted, WW will ensure that all proper Client disclosures are made and
consents obtained, as required in Section 206(3)-2 of the Advisers Act
4. Clients Directing Which Broker/Dealer/Custodian to Use
WW may permit clients to direct it to execute transactions through a specified broker-
dealer. If a client directs brokerage, then the client will be required to acknowledge in
writing that the client’s direction with respect to the use of brokers supersedes any
authority granted to WW to select brokers; this direction may result in higher
commissions, which may result in a disparity between free and directed accounts; the
client may be unable to participate in block trades (unless WW is able to engage in
“step outs”); and trades for the client and other directed accounts may be executed
after trades for free accounts, which may result in less favorable prices, particularly
for illiquid securities or during volatile market conditions. Not all investment advisers
allow their clients to direct brokerage.
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B. Aggregating (Block) Trading for Multiple Client Accounts
If WW buys or sells the same securities on behalf of more than one client, then it may (but
would be under no obligation to) aggregate or bunch such securities in a single transaction
for multiple clients in order to seek more favorable prices, lower brokerage commissions,
or more efficient execution. In such case, WW would place an aggregate order with the
broker on behalf of all such clients in order to ensure fairness for all clients; provided,
however, that trades would be reviewed periodically to ensure that accounts are not
systematically disadvantaged by this policy. WW would determine the appropriate
number of shares and select the appropriate brokers consistent with its duty to seek best
execution, except for those accounts with specific brokerage direction (if any).
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
All client accounts for WW's advisory services provided on an ongoing basis are reviewed
at least quarterly by Ryan Brizendine, Managing Director, with regard to clients’
respective investment policies and risk tolerance levels. All accounts at WW are assigned
to this reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Ryan Brizendine, Managing Director. There is only one level of review for
financial planning, and that is the total review conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
With respect to financial plans, WW’s services will generally conclude upon delivery of
the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of WW's advisory services provided on an ongoing basis will receive a
quarterly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian. WW will also
provide at least quarterly a separate written statement to the client.
Each financial planning client will receive the financial plan upon completion.
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Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients
maintain their accounts at Schwab. In addition, Schwab has also agreed to pay for certain
products and services for which we would otherwise have to pay once the value of our
clients' assets in accounts at Schwab reaches a certain size. You do not pay more for assets
maintained at Schwab as a result of these arrangements. However, we benefit from the
arrangement because the cost of these services would otherwise be borne directly by us.
You should consider these conflicts of interest when selecting a custodian. The products
and services provided by Schwab, how they benefit us, and the related conflicts of interest
are described above (see Item 12—Brokerage Practices).
B. Compensation to Non – Advisory Personnel for Client Referrals
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does
not provide cash or non-cash compensation directly or indirectly to unaffiliated persons
for testimonials or endorsements (which include client referrals).
Item 15: Custody
While our firm does not maintain physical custody of client assets (which are maintained by a
qualified custodian, as discussed above), we are deemed to have custody of certain client assets
if given the authority to withdraw assets from client accounts, as further described below under
“Standing Instructions.” All our clients receive account statements directly from their qualified
custodian(s) at least quarterly upon opening of an account. We urge our clients to carefully review
these statements. Additionally, if our firm decides to send its own account statements to clients,
such statements will include a legend that recommends the client compare the account statements
received from the qualified custodian with those received from our firm. Clients are encouraged
to raise any questions with us about the custody, safety or security of their assets and our
custodial recommendations.
Item 16: Investment Discretion
WW provides discretionary and non-discretionary investment advisory services to clients. The
Investment Management Agreement established with each client sets forth the discretionary
authority for trading. Where investment discretion has been granted, WW generally manages the
client’s account and makes investment decisions without consultation with the client as to when
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the securities are to be bought or sold for the account, the total amount of the securities to be
bought/sold, what securities to buy or sell, or the price per share. In some instances, WW’s
discretionary authority in making these determinations may be limited by conditions imposed
by a client (in investment guidelines or objectives, or client instructions otherwise provided to
WW. Where WW does not have discretionary authority to place trade orders, WW will secure
client permission prior to effecting securities transactions for the client’s account.
Item 17: Voting Client Securities (Proxy Voting)
WW will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
WW neither requires nor solicits prepayment of more than $1200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
WW has noting to disclose in this regard.
C. Bankruptcy Petitions in Previous Ten Years
WW has not been the subject of a bankruptcy petition in the last ten years.
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