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Item 1 – Cover Page
FORM ADV: Uniform Application for Investment Adviser Registration
PART 2A: Disclosure Brochure
March 29, 2025
1185 Avenue of the Americas, 3rd Floor
New York, NY 10036
www.westfulleradvisors.com
This Client Brochure provides information about the qualifications and business practices of
Westfuller Advisors, LLC (“Westfuller,” “our,” “we,” or “us”), a registered investment advisor.
Registration does not imply a certain level of skill or training but only indicates that Westfuller
has registered its business with the United States Securities and Exchange Commission (“SEC”).
The information in this Client Brochure has not been approved or verified by the SEC or by any
state securities authority.
If you have any questions about the contents of this Client Brochure, please contact the Chief
Administrative Officer at (212) 219-6198 or advisors@westfulleradvisors.com. Additional
information about Westfuller is also available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov and on Westfuller’s website at www.westfulleradvisors.com.
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Item 2 – Material Changes
The following material changes have been made to Form ADV Part 2A since Westfuller’s last
annual update of this disclosure statement issued on March 26, 2024:
•
Item 4 – Advisory Business:
o Westfuller has entered into a joint venture with Bivium Capital Partners, LLC
(“Bivium”), an SEC Registered Investment Advisor to provide non-profit
institutional clients and family offices. Westfuller and Bivium (jointly “BWF”),
provide tailored multi-asset class investment advisory services to BWF Clients
through the use of third-party portfolio managers (“Independent Portfolio
Managers”) .
•
Item 7 – Types of Clients
o The investment minimum of institution clients has changed from $10 million to
$20 million.
o Language was added to reflect investment minimum of $50 million of BWF
clients.
•
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
o Additional disclosures have been added regarding the potential risk of loss.
•
Item 10 – Other Financial Activities and Affiliations:
o Updates have been made to reflect the industry affiliations of Westfuller and
Bivium as a result of the joint venture.
•
Item 12 – Brokerage Practices
o Policy language regarding broker discretion, best execution, and directed
brokerage related to BWF clients was included.
•
Item 17 – Voting Client Securities
o Language was added to explain the proxy vote execution for BWF clients.
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Item 3 - Table of Contents
Item 1 – Cover Page
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Item 2 – Material Changes
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Item 3 - Table of Contents
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Item 4 – Advisory Business
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Item 5 – Fees and Compensation
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Item 6 – Performance-Based Fees and Side-By-Side Management
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Item 7 – Types of Clients
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9 – Disciplinary Information
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Item 10 – Other Financial Industry Activities and Affiliations
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Item 11 – Code of Ethics
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Item 12 – Brokerage Practices
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Item 13 – Review of Accounts
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Item 14 – Client Referrals and Other Compensation
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Item 15 – Custody
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Item 16 – Investment Discretion
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Item 17 – Voting Client Securities
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Item 18 – Financial Information
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Item 4 – Advisory Business
Introduction
Westfuller is an SEC-registered investment advisor offering values-driven, comprehensive fee-
based sustainable investment advisory and wealth management services since 2011. Westfuller is
a privately held company based in New York City and organized as a limited liability corporation
under the laws of the State of Delaware. Lola C. West and Ian Fuller are the principal owners of
Westfuller, while a minority stake is held by Cambria Holdings, LLC. Additional information
about Westfuller’s products, structure and management is provided on Part 1 of Westfuller’s Form
ADV which is available online at the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov.
Client assets are held in separately managed accounts by a clearing broker-dealer that meets the
criteria for a “qualified custodian” under the Investment Advisors Act of 1940 and provides
custody, securities execution, clearance and administrative services.
The investment advisory portfolio management program is made available through the following
custodian channels:
•
• Accounts established directly with Fidelity Brokerage Services, LLC (“Fidelity”), a
Fidelity Investments company and/or Bank of New York Mellon Pershing (“Pershing”).
Fidelity and Pershing provide Westfuller with access to its institutional trading and custody
services, which are typically not available to retail investors.
Institutional Clients may also select the use of their own designated, qualified custodian
such as Northern Trust, Bank of New York, US Bank, State Street, etc.
Overview of Advisory Services
Westfuller offers values-driven investment advisory and wealth management services to charitable
institutions, foundations, endowments, family offices, ultra-high net worth individuals, high-net
worth individuals, and businesses (each referred to as a “Client”).
Investment advisory and wealth management services are more than investment management
alone, as it can encompass all parts of an institution’s financial operations and a person’s financial
life. We provide our Clients with a variety of financial advisory services to assist them in managing
the entirety of their financial and organizational affairs with purpose. This includes, among other
things, mission-aligned investment management, investment policy design and implementation,
organizational financial forecasting, sustainability and impact assessments, etc. We also provide
support to our Clients with respect to philanthropic, estate planning, spending and reserve policies,
etc. by working closely with our Client’s other professional advisors. We will recommend the
services of other professionals for services outside our area of expertise, if needed.
Our investment advisory and investment management services are primarily focused on managing
a Client’s investable assets. We make investment recommendations, analyze portfolios, and
research investment opportunities suitable for our Clients. The fee for this service is generally
based on assets under management. Other services such as financial planning and consulting may
or may not be included in this fee. We offer a defined amount of additional planning services at
tiered fee levels dependent upon the amount of assets under management. If Clients need additional
planning services, we offer such services through a fixed or hourly fee arrangement which are
approved in advance by our Clients and can be negotiated.
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Westfuller defines sustainable and impact investing as investments made into investment funds,
investment managers, and companies with the intention to generate positive social and
environmental impact alongside financial return. We seek out investment funds and investment
managers that incorporate sustainability analysis and/or Sustainable, Responsible, Impact-focused
(“SRI”) criteria into their investment philosophy to identify impact and sustainable investments.
We believe these funds and managers gain additional insight into potential business risks and
opportunities by incorporating SRI criteria.
Funds and managers that focus on sustainable investing seek to invest in companies with practices,
products, and/or services which may mitigate risks through their evaluation of externalities (e.g.,
greenhouse gas emissions, mining pollution, unfair employment practices, and lax corporate
governance). We believe that funds and managers utilizing SRI and sustainability analysis are able
to identify companies with quality management teams and are positioned to perform better than
their peers over the long term.
We work with our Clients to understand their financial assets, financial goals and objectives, and
sustainability objectives using interviews and client questionnaires. Understanding a Client’s
portfolio funding requirements, risk tolerance, and impact objectives provides us with the
necessary information to construct a portfolio to meet short to medium term liquidity requirements
and long-term growth goals.
We allocate funds that are needed for short to medium-term distribution requirements to a spending
allocation that is invested in cash equivalents and short to medium-term high-quality bonds and
bond funds. Long-term growth assets are allocated based on identifying the appropriate risk model
for a Client. We strive to allocate the Client’s assets across a globally diversified, multi-asset class
portfolio. As appropriate, Westfuller allocates assets among investment funds (including mutual
funds, exchange-traded funds (“ETFs”), and private funds (including, without limitation, private
equity funds, real estate funds, and fund-of-funds) and third-party investment managers (including
separate account managers, subadvisors, and third-party asset management platforms).
Occasionally, Westfuller will also make direct investments with companies and other issuers,
including, without limitation, private placement investments in community impact notes. We then
select one or more investments for each of the asset classes in their appropriate risk model.
For foundations and endowments, we may follow a Client’s existing IPS, or where appropriate,
we will develop a mission-aligned investment policy statement (“IPS”). We facilitate discussions
among multiple family members, members of Boards of Directors, and organizational stakeholders
to draft an IPS that outlines an organization’s purpose and values, investment time horizon, return
objectives, income and liquidity needs, investment restrictions, and sustainability objectives. If a
Client has an IPS before engaging us, we will review the Client’s current IPS and make
recommendations, as needed.
Our relationship with a new Client starts with a one-on-one consultation. We will typically conduct
one or more meetings with the Client (in person if possible, otherwise via telephone and/or video
conference) in order to fully understand the Client's goals and values. We interview each Client,
complete a profile questionnaire, and produce a financial plan to formally document specific needs,
concerns and priorities. We evaluate factors such as values, current income and expenses, assets,
investment objectives, tolerance for risk, investment time horizon, tax situation, investment
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preferences, family dynamics, and philanthropic and impact goals. Depending on the complexity
of the Client’s financial affairs, we may also ask to meet with their attorney, accountant, or other
advisors.
Westfuller’s investment strategies seek to systematically incorporate and articulate sustainability
into the investment advisory services offered. To implement our strategy, we seek to utilize SRI
inclusionary and exclusionary metrics to measure an issuer’s or an Underlying Manager’s
adherence to, or adoption of, sustainability. Our advisory solutions and recommendations are
informed by thematic and impact measurement research from leading sources such as Yourstake,
FFI Solutions, Factset, Bloomberg As You Sow, MSCI Sustainalytics, Morningstar ESG, and
American Friends Service Committee.
Westfuller accepts new Clients who have a minimum initial balance of $3 million of total assets
under management for individuals and families, and $20 million of total assets under management
for institutions (non-profits, foundations, etc.).
In addition to these advisory services, Westfuller has entered into a joint venture with Bivium
Capital Partners, LLC (“Bivium”), an SEC Registered Investment Advisor to provide non-profit
institutional clients and family offices with an initial minimum balance above $50,000,000 of
assets under management, investment advisory and Outsourced Chief Investment Officer
(“OCIO”) solutions. Westfuller and Bivium (jointly “BWF”), through the joint venture, develop
tailored Investment Policy Statements (“IPS”) and provide comprehensive multi-asset class
investment advisory services to BWF Clients through the use of third-party portfolio managers
(“Independent Portfolio Managers”) . The IPS is the primary tool used by BWF to work with the
Client in the selection, implementation, and oversight of mission-aligned OCIO solutions.
Portfolios are monitored and adjusted by BWF throughout the duration of the client relationship.
Advanced Financial Planning and Consulting Services
Westfuller provides a wide range of comprehensive financial planning services, pursuant to a
written client engagement letter.
Topics that are addressed include SRI investing, asset allocation, portfolio diversification,
management of risk, executive compensation, family dynamics, legacy issues, philanthropic
giving, retirement planning, education planning and other general economic and financial topics.
Westfuller and the Client will discuss and agree upon the specific topics to be covered by the
advanced financial plan. We will also provide or arrange for comprehensive wealth management
services such as executive compensation analysis (including equity grant awards), retirement
planning, estate and tax management guidance, planned and philanthropic giving, credit and
lending solutions advisory as well as insurance consulting.
A financial plan will usually include general recommendations for a course of activity or specific
actions to be taken by the Client. For example, we may recommend that the Client start or revise
their investment program, commence or alter retirement savings, and establish education savings
and/or charitable giving programs. Westfuller may also refer Clients to an accountant, attorney or
other specialist, as appropriate for their unique situation. For certain financial planning
engagements, we will provide a written summary of the Client’s financial situation that includes
our observations and specific recommendations. For consulting or ad-hoc engagements, we may
not provide a written summary. Plans or consultations are typically completed within six months
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of contract date, assuming all information and documents requested by Westfuller has been
provided promptly.
When we provide stand-alone financial planning services, which is only done on a limited basis,
such financial planning and consulting generally includes several meetings and/or steps:
Implementing the recommendations
• Establishing and defining the client-advisor relationship
• Gathering client data including goals
• Analyzing and evaluating the client’s current financial status
• Developing and presenting recommendations and/or alternatives
•
• Monitoring the recommendations
Westfuller offers the following financial planning and consulting services to individuals, families,
and institutions:
Advanced Financial Planning
• Retirement accumulation planning
• Retirement income planning
• Education and college planning
• Employer retirement planning (reviewing 401k or 403b asset allocations)
• Employee benefits planning
• Executive compensation planning (including equity grant analysis)
• Budget and cash flow planning
• Financial impact planning and scenario modeling of life events such as new job, divorce,
inheritance, asset liquidation or purchase, and the birth/death of a family member
Income tax planning assistance
Insurance analysis
• Record keeping and reporting across balance sheet assets and liabilities
•
• Financial education for family members
• Family decision-making processes
• Philanthropic goals (private and public foundations)
• Estate planning
• Multi-generational wealth planning
• Coordination of outside professional
•
• Trustee administration service
• Business succession planning.
Consulting
• Providing mission-related investing and impact investing education
• Development of mission-related
investing an
impact
investing guidelines and
implementation plans
IPS drafting, or review to address financial and mission/impact guidelines
•
• Providing operating reserve policy guidelines and drafting
•
Impact investment manager search and selection
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• Miscellaneous consulting such as the selection of an accountant, trust and estate attorney,
non-profit counsel, bookkeeper, or other family office services.
Philanthropic Planning
Westfuller assists Clients in determining guidelines for philanthropic spending; identify assets to
gift as well as suitable charitable vehicles; and assist them in aligning their giving with their
sustainability objectives. Westfuller may recommend the services of a philanthropic consultant
and/or Donor Advised Fund (“DAF”). Clients are responsible for the fees and expenses associated
with such philanthropic consultants and DAFs. Philanthropic contributions are managed on a
client-by-client basis.
Financial planning and consulting recommendations may pose a potential conflict for Westfuller.
Clients are not obligated to implement any of our recommendations and, if the Client elects to act
on any recommendation the Client is under no obligation to execute a transaction through
Westfuller.
Sustainable, Responsible, and Impact-Focused (SRI) Portfolio Management
Westfuller provides SRI and values-driven wealth management, investment advice and portfolio
management services on a continuing basis. We do not require Clients to grant Westfuller
discretionary trading authority to participate in our investment management program.
Prior to engaging Westfuller to provide portfolio management, each Client is required to enter into
an advisory agreement that sets out the terms and conditions under which services will be provided.
These services may include:
• Establishing an Investment Policy Statement – Westfuller, with the Client’s participation,
will develop a statement that summarizes the Client’s values, investment goals and
objectives along with the broad strategies to be employed to meet the objectives. An
Investment Policy Statement generally includes specific information on the Client’s stated
SRI goals, financial goals, time horizon for achieving the goals, investment strategies,
Client risk tolerance and any reasonable restrictions imposed by the Client.
• Asset Allocation – Westfuller will develop a values-driven strategic asset allocation that is
targeted to meet the investment objectives, Sustainability and Impact goals, time horizon,
financial situation and tolerance for risk for each Client.
• Portfolio Construction – Westfuller will develop a values-driven portfolio for the Client
that is intended to meet the stated objectives, SRI goals, and values of the Client.
• SRI Investment Management and Supervision – Westfuller will provide sustainable, multi-
asset class investment management and ongoing oversight of the Client’s portfolio and
overall account.
IRA Rollover Recommendations
For purposes of complying with the U.S Department of Labor’s (“DOL”) Prohibited Transaction
Exemption 2020-02 (“PTE 2020-02”) where applicable, Westfuller is providing the following
acknowledgment. When Westfuller provides investment advice to a Client regarding a Client’s
retirement plan account or individual retirement account, Westfuller is a fiduciary within the
meaning of Title I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal
Revenue Code (“IRC”), as applicable, which are laws governing retirement accounts.
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Westfuller benefits financially from the rollover of Client assets from a retirement account to an
account that Westfuller manages or provides investment advice, because the assets increase
Westfuller’s assets under management and, in turn, Westfuller’s advisory fees. As a fiduciary,
Westfuller only recommends a rollover when we believe it is in the Client’s best interest.
Alternative Investments
Westfuller also offers advice on alternative investments such as Community Impact Notes, venture
capital, private equity, real estate and hedge funds. Westfuller may also advise on structured notes,
the use of foreign exchange forward contracts and interest rate and equity derivatives. Alternative
investments generally are speculative investments that are subject to a significant amount of risk.
Hedge funds are complex investment vehicles that often engage in the use of leverage and other
speculative investment practices, such as short sales, options, derivatives, futures and illiquid
investments that may increase the risk of investment loss. Prospective investors must carefully
review the risk- disclosure statement. This Client Brochure is not a solicitation, recommendation
or invitation to invest in alternative investments and is intended solely to disclose the availability
of alternative investments within our advisory program.
Independent Portfolio Managers
Upon Client request, Westfuller can introduce them to Independent Portfolio Managers that, based
on our due diligence, we believe are suitable for the Client or recommend that Clients utilize one
or more unaffiliated investment managers or investment platforms (collectively “Independent
Portfolio Managers”) for all or a portion of a Client’s investment portfolio. Clients can choose
Westfuller to manage their account assets, retain an Independent Portfolio Manager, or choose
both of these options. Independent Portfolio Managers work with each Client to identify their
investment goals and objectives as well as risk tolerance in order to create a portfolio allocation.
The manager will then construct a portfolio, consisting of stocks, bonds, options, exchange-traded
funds and mutual funds to achieve the Client’s investment goals. The Independent Portfolio
Manager may also recommend alternative investments as necessary to meet the needs of its
Clients. The Independent Portfolio Manager may also require the Client to authorize them to effect
transactions without prior consultation with the Client. In instances where an Independent Portfolio
Manager is used, the Client will be required to authorize and enter into a tri-party advisory
agreement with Westfuller and the Independent Portfolio Manager that defines the terms of the
investment management and related services. Westfuller will assist in the development of the
initial policy recommendations and managing the ongoing Client relationship. The Client, prior to
entering into a tri-party agreement, will be provided with the Independent Portfolio Manager's
Form ADV 2A (or a brochure that makes the appropriate disclosures).
As a general matter, the factors Westfuller will use to evaluate an Independent Portfolio Manager
include, but are not necessarily limited to: reputation, management strength and continuity,
performance record, investment philosophy, client service, values-alignment, minimum dollar
investment requirement and fees. We use these factors to determine whether the Independent
Portfolio Manager is compatible with the Client’s investment objectives, risk tolerances, values
and other client criteria. Supported by our advice and guidance, the Client makes all Independent
Portfolio Manager selection decisions. We encourage Clients to review the public disclosures
available with respect to any Independent Portfolio Manager we may propose for more information
on their investment advisory services and brokerage policies.
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Westfuller will conduct continuing due diligence with regard to the Independent Portfolio
Managers may recommend consistent with our oversight responsibilities. We will be responsible
for screening, retaining, monitoring and will, where necessary, recommend replacement of the
Independent Portfolio Managers for investment decisions regarding their respective portion of the
Client’s account assets.
The methods of implementing investment strategies vary from Client to Client. Clients opting to
engage an Independent Portfolio Manager will be provided with a list of managers we deem
appropriate for that particular Client. Westfuller does not accept compensation from, or pay
compensation to, any managers.
BWF OCIO
BWF partners with Independent Portfolio Managers to help them achieve the Client’s strategic
objectives by serving as their OCIO. BWF provides a bespoke investment policy that focuses on
Clients’ immediate and long-term needs.
In its capacity as an OCIO, BWF will help clients build out an Investment Policy Statement (IPS)
to guide their investment philosophy and target portfolios. The IPS includes such items as
Diversity, Equity Inclusion (DEI), Environmental, Social, and Governance (ESG), liquidity goals,
performance expectations, and portfolio diversification. The IPS is customized for each Client
based on the mentioned, and other goals as outlined by the Client.
Additionally, BWF will perform due diligence on Independent Portfolio Managers before funding
and on an on-going basis.
Westfuller’s Total Assets Under Management
As of December 31, 2024, Westfuller approximately manages the following assets:
Assets Under Management (AUM)
Discretionary
Non-Discretionary
Total Assets under Management
Assets
$1,508,389,276
$626,973,779
$2,135,363,056
Westfuller’s Assets Under Advisement
Westfuller participates in consulting relationships with a number of clients where Westfuller
provides Investment Policy Statements, asset allocation study, liquidity needs assessment and
investment models to clients. In these instances, Westfuller’s primary responsibilities are to create
a non-client specific, representative model portfolio based on a specified investment strategy and
to communicate periodic model changes to the client. Clients have sole discretion with respect to
implementing a model, in whole or in part.
As of December 31, 2024, Westfuller approximately advises on the following assets:
Total Assets under Advisement (AUA)
$601,000,000
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Total Assets Under Management / Assets Under Advisement
Total AUM/AUA
$2,736,363,056
Item 5 – Fees and Compensation
Sustainable and Values-Driven Portfolio Management
Westfuller Client advisory agreements set out the specific manner in which we are compensated
for portfolio management services. Clients can elect to pay either a fixed fee or an asset-based fee.
All fees are subject to negotiation and may differ from Client to Client, based on a number of
factors. Pursuant to specific client authorization, Westfuller shall instruct the account custodian to
directly debit our fees from the Client’s account.
Some legacy Westfuller and BWF Clients may be on a different fee schedule, which can result in
fees that are different than those disclosed below.
Westfuller and BWF may negotiate a lesser investment management fee based upon certain criteria
such as anticipated future additional assets, related accounts, family members’ accounts, account
composition, dollar amount of assets in excess of investment minimums, pro bono activities, etc.
Investment managers may have minimum fee or portfolio size requirements that differ from the
below.
Institutional Clients:
Asset-based Fee
The asset-based fee is generally paid quarterly, in arrears based upon the prior quarter-end
statement value of the account as computed by the account custodian, according to the following
fee schedules:
Assets under Management
First $5,000,000
$5,000,001 - $10,000,000
$10,000,001 - $25,000,000
$25,000,001 - $50,000,000
$50,000,001 - $75,000,000
$75,000,001 - $100,000,000
$100,000,001 - $500,000,000
$500,000,001 - $1,000,000,000
Above $1,000,000,001
Annual Fee
1.00%
0.85%
0.70%
0.65%
0.60%*
0.55%*
0.50%*
0.45%*
0.25%*
* - An administration fee of 20bps for BWF clients is added to legacy investments that
cannot be managed by BWF on discretionary basis.
Non-Institutional Clients:
Asset-based Fee
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The asset-based fee is generally paid monthly, in arrears based upon the prior month-end statement
value of the account as computed by the account custodian, according to the following fee
schedules:
Assets under Management
First $1,000,000
$1,000,001 - $3,000,000
$3,000,001 - $5,000,000
$5,000,001 - $10,000,000
$10,000,001 - $25,000,000
$25,000,001 - $50,000,000
$50,000,001 - $75,000,000
$75,000,000 - $100,000,000
Above $100,000,000
Annual Fee
1.75%
1.00%
0.90%
0.85%
0.80%
0.75%
0.70%
0.65%
0.60%
Fixed Fee
At the Client’s request, we will negotiate an annual fixed fee (based on our standard hourly rates
of $375-$550 and other factors including the amount of work involved, the assets placed under
management and the appropriate degree of attention needed to manage the account). The fixed fee
is paid on a prearranged cadence (i.e., monthly or quarterly), in arrears, in equal installments over
the course of a year. Fees for related entities and individuals are negotiable.
Independent Portfolio Managers
Fees charged by Independent Portfolio Managers are negotiated directly between the Client and
the manager and are separate from the advisory fees charged by Westfuller and BWF. We will
make every effort to negotiate a suitable discounted fee for Westfuller and BWF services in such
cases.
As noted in Item 4, Westfuller and BWF may implement all or a portion of a Client’s investment
portfolio utilizing one or more Independent Portfolio Managers. To eliminate any conflict of
interest, Westfuller and BWF do not earn any compensation from an Independent Portfolio
Manager. Westfuller and BWF will only earn its investment advisory fee as described above.
Independent Portfolio Managers typically do not offer any fee discounts but may have a breakpoint
schedule which will reduce the fee with an increased level of assets placed under management
with an Independent Portfolio Manager. The terms of such fee arrangements are included in the
Independent Portfolio Manager’s disclosure brochure and applicable contract[s] with the
Independent Portfolio Manager. The total blended fee, including Westfuller and BWF’s fee and
the Independent Portfolio Manager’s fee will not exceed 2% annually, with the exception that
alternative assets may be as high as 2.75% (private equity, hedge funds, real estate, etc.).
Financial Planning
Financial planning services are offered as an additional service to Westfuller Clients and are
provided on fixed fee basis based on assets under management. Clients with assets under
management below $1,000,000 are charged $7,500 and Clients with a range of assets under
management between $1,000,001 to $4,999,999 are charged $5,000 for financial planning
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services. There is no charge for these services for Clients with assets under management over
$4,999,999. All fees are reviewed with the Client beforehand. All fees are subject to negotiation
and may differ from Client to Client, based on a number of factors. A deposit of 50% for financial
planning services fees are due and payable at the execution of the client agreement with balance
due upon completion of the financial plan.
Other Fees and Charges
These can include, but are not limited to, fees charged by the account custodian for margin interest,
currency exchange, dealer markups or markdowns, electronic fund transfer, and other
miscellaneous fees and taxes on brokerage accounts and securities transactions.
Directed Brokerage
Westfuller Clients wishing to utilize a broker dealer other than Fidelity and/or Pershing will incur
charges in addition to our advisory fee. These can include, but are not limited to, brokerage
commissions, dealer markups or markdowns, margin interest, exchange fees, and miscellaneous
fees and taxes. Please see Item 12 - Brokerage Practices, for more information.
Termination Fees
Westfuller’s services can be terminated by either party upon 30 day’s written notice in accordance
with the Client’s advisory agreement. BWF’s services can be terminated by either party upon 60
day’s written notice in accordance with the Client’s advisory agreement upon termination,
advisory fees will be pro-rated and, because such fees are assessed in arrears, no refund would be
necessary. The Client is responsible to pay for services rendered through the termination date.
Once the advisory agreement has been terminated, subsequent transactions executed by the
account custodian for the Client account will be processed at the custodian’s prevailing brokerage
rates.
Additional Fees and Expenses
As part of Westfuller and BWF’s investment advisory services, Westfuller may invest, or
recommend that Clients invest, in mutual funds and exchange traded funds. The fees that you pay
to Westfuller for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds or ETFs (described in each fund's prospectus) to their shareholders. These
fees will generally include a management fee and other fund expenses. Clients may also incur
transaction charges and/or brokerage fees, mutual fund fees, exchange traded fund fees, sub-
adviser and third-party manager fees, hedge fund fees, and other private placement fees, and other
transactions costs when purchasing or selling securities. These charges and fees are typically
imposed by the broker-dealer or custodian through whom the account transactions are executed.
Westfuller does not share in any portion of the brokerage fees/transaction charges imposed by the
broker-dealer or custodian. Westfuller does not receive any fees from these mutual funds or closed-
end funds pursuant to a fund’s Rule 12- b1 plan.
Item 6 – Performance-Based Fees and Side-By-Side Management
Westfuller does not charge or accept any fees based on a share of capital gains on, or capital
appreciation of, the assets of a Client (i.e., performance fees).
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Item 7 – Types of Clients
Westfuller provides investment advisory services to ultra-high-net worth individuals, high-net
worth individuals, charitable institutions, foundations, endowments, corporate pension and profit-
sharing plans, and businesses.
Westfuller accepts new Clients who have a minimum initial balance of $3 million of total assets
under management for individuals and families and $20 million of total assets under management
for institutions though the firm reserves the right to grant exceptions. Fees and investment
minimums are subject to negotiation and may differ based on factors including the amount of
assets, number of accounts, levels of contributions/distributions, and the number and range of
supplemental advisory and client-related services provided.
Client relationships are subject to a minimum annual advisory fee of $20,000. Accordingly, Clients
whose household account balances are less than $3 million will pay advisory fees at an effective
rate for portfolio management services that may not be appropriate for such accounts.
BWF accept new Clients who have a minimum initial balance of $50 million of total assets under
management for non-profit institutional clients and family offices. This amount may be waived by
BWF on a case-by-case basis and typically if there is reasonable assurance the account will grow
to $50 million or more.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Understanding our Client’s goals through a comprehensive financial planning process is a core
principle of our investment philosophy. We work with our Clients to understand their income and
liquidity needs as well as their long term financial and impact goals. An in-depth understanding of
our Client’s income requirements is needed to ensure there is sufficient high-quality, low-volatility
assets that can be accessed during any part of the market cycle. We determine the long-term goals
for growth of investable assets to best meet the Client’s goals such as for retirement, family
expenses, legacy gifting objectives, organizational spending, and organizational impact.
After determining a Client’s needs and goals, Westfuller will recommend an asset allocation that
consists of low-volatility assets to meet spending and distribution needs and risk assets to provide
the opportunity for growth. Westfuller believes constructing an asset allocation that considers and
plans for the volatility over a complete market cycle is the primary determinant of a portfolio’s
risk and return characteristics. Broad diversification mitigates risk and increases the probability of
meeting a Client’s long-term return objectives.
Westfuller constructs global, multi-asset class portfolios that have both passive and active
management, which can minimize costs and maximize the potential for portfolio return. Passive
strategies are employed in the more efficient such as large cap global equity and core fixed income
allocations. For less efficient asset classes, Westfuller seeks to employ active managers potentially
able to outperform the appropriate benchmark, provide risk mitigation, or add positive
environmental and/or social impacts. Westfuller has three model asset allocations representing a
range of client needs for income and growth. Westfuller periodically rebalance portfolios to
maintain target allocations.
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Embedded in Westfuller’s investment philosophy is the belief that patient, long-term investing can
lead to better long-term returns. Short-term and high-turnover approaches create incentives for
companies that are focused on short term, unsustainable business strategies.
Investment returns and risk are impacted by sustainability factors. Westfuller firmly believes that
SRI factors are long-term determinants of a company’s performance, and companies that integrate
sustainability into their business practices are competitively better positioned for the future. By
integrating sustainability criteria into traditional asset allocation modeling over a long-term
investment horizon, we believe superior portfolio construction can be achieved.
BWF’s investment philosophy is rooted in the theory that investment opportunities are best
sourced when casting a wide and inclusive net that ensures “best” is not synonymous with “large”
or “well known” in the selection process. Research has shown that when included, both established
as well as boutique Independent Portfolio Managers, can offer investors compelling investment
opportunities, particularly in inefficient asset classes and sustainability-themed and impact
strategies. BWF recognizes that a dynamic portfolio construction process can help minimize
manager risk while maximizing investment returns. As such, BWF seeks to add value through
Independent Portfolio Manager selection and portfolio construction, starting with a clear
understanding of our clients’ objectives. In selecting Independent Portfolio Managers, BWF looks
at the unique investment theses each firm deploys and whether its style and process are distinct or
like other firms that BWF may have identified.
Independent Portfolio Managers has on
the aggregate portfolio’s
BWF’s portfolio construction goal is to mitigate investment risk, including the business risks
inherent in allocating to smaller, newer Independent Portfolio Managers. In constructing efficient
portfolios, understanding how the underlying Independent Portfolio Managers interact is crucial.
BWF typically assesses and quantifies the Client’s return and risk expectations and the desired
benchmark for the portfolio. The team then engages in an iterative process of quantitative and
qualitative assessments of proposed Independent Portfolio Managers combinations. BWF also
uses a proprietary returns-based optimizer when assessing potential Independent Portfolio
Managers combinations and allocations. Holdings-based factor exposures are also inputs. The
optimizer is run to determine potential portfolio combinations that would satisfy a variety of
constraints (e.g., maximizing information ratio, maximizing consistency, minimizing drawdowns).
This collection of optimized portfolios provides the team with perspective around the impact each
return
potential
characteristics. Our goal is to find unique sources of alpha. Our “performance first” culture
identifies firms that share our performance mindset. We expect 70-80% of above-benchmark
performance to come from Independent Portfolio Manager selection, with the remaining 20-30%
derived from asset allocation, portfolio construction, and Independent Portfolio Managers
weightings.
BWF employs a systematic approach to identifying, conducting due diligence on, monitoring, and
selecting Independent Portfolio Managers so that Clients get the benefit of active portfolio
management, where appropriate. BWF relies on its quantitative tools to understand the investment
risks being taken by each Independent Portfolio Manager; then, BWF’s due diligence process adds
qualitative judgment to understand and evaluate each of those risks.
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BWF’s due diligence and ongoing review process includes: screening its proprietary database for
potential Independent Portfolio Managers; performance and attribution analysis (initial and
ongoing); review of business viability (initial and ongoing); an initial questionnaire and two
detailed requests for information (one focused on the investment strategy and philosophy of the
firm; and one focused solely on the financial, compliance and operations of the Independent
Portfolio Manager); conference calls to discuss firm operations and viability, investment style,
performance, and firm compliance and operations; on-site visits for all Independent Portfolio
Managers before funding; and periodic on-site visits of all funded Independent Portfolio Managers.
In addition, many of the Independent Portfolio Managers travel to a BWF office site throughout
the year, which provides opportunities for more frequent in person interaction. While BWF’s
Investment Committee is responsible for leading the due diligence process and making
Independent Portfolio Manager funding decisions, BWF also relies on its compliance team to
provide insight into an Independent Portfolio Manager’s ability to manage and administer its
compliance programs and overall operations (initial and ongoing). Lastly, quarterly conference
calls are conducted by the investment team with all funded Independent Portfolio Managers.
In constructing portfolios, BWF aims to be beta, style, and market cap neutral for equity strategies,
and to control the impact of duration and curve positioning for fixed-income strategies. This results
in the largest contribution of risk from sector allocation and security selection. Initially, BWF
assesses and quantifies the client’s return and risk expectations, specific investment guidelines and
restrictions, and the desired benchmark for the portfolio. From there, the Firm engages in an
iterative process of quantitative and qualitative assessments of proposed Independent Portfolio
Manager combinations. Philosophically, the number of managers needed within a given client
mandate is driven by an assessment of how many would be necessary to cover the specified
investment universe in a prudent (i.e. accounting for emerging manager risk) and value-additive
(i.e. eliminating unnecessary redundancy) way.
Risk Analysis
No investment is free of risk. Current and prospective investors are cautioned that investments in
securities involve risk of loss, including the possibility of a complete loss of the amount invested,
and that they should be prepared to bear these risks. Based on the types of investments that
Westfuller and BWF may recommend, all investors should be aware of certain risk factors, which
include, but are not limited to, those discussed in the following paragraphs.
Alternative Investment Risk
Investments in real estate, private equity, hedge funds, real assets, and venture capital (“alternative
investments”) may be illiquid, which may impair the ability of the Client or direct investors to exit
such investments in times of adversity. Investments in alternative investments may utilize highly
speculative investment techniques, including leverage, highly concentrated portfolios, senior
and/or subordinated securities positions, control positions and illiquid investments. Clients that
invest in alternative investments will pay Westfuller or BWF’s advisory fees and those of the
underlying investment managers, and certain other fees and expenses of underlying investment
funds in which the Client or direct investor invests. Investors in alternative investments may also
pay carried interest, performance or incentive allocations to an underlying manager or sponsor of
an underlying investment fund in which they invest, all of which contribute to the overall cost of
the investment The performance of alternative investments can be volatile and may have limited
liquidity. An investor could lose all or a portion of their investment. Such investments often have
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concentrated positions and investments that may carry higher risks. Westfuller and BWF believe
that Clients should only have a portion of their assets in these illiquid investments.
Artificial Intelligence (AI) Risk
Recent technological advances in generative AI and machine learning technology (collectively,
“Artificial Intelligence (AI)”) pose risks to Westfuller, BWF, and their clients. AI is a branch of
computer science focused on creating systems capable of performing tasks that typically require
human intelligence; this includes, among other things, methods for analyzing, modeling, and
understanding language, as well as developing algorithms that can learn to perform various tasks.
Westfuller and WBF do not use AI for portfolio management or investing purposes. Still,
Westfuller, BWF, and the companies in which clients invest could be further exposed to the risks
of AI if third-party service providers or any counterparties, whether or not known to Westfuller
and BWF, also use AI in their business activities. Westfuller and BWF, cannot control third-party
operations, product development, or service provision.
AI is generally highly reliant on the collection and analysis of large amounts of data, and it is not
possible or practicable to incorporate all relevant data into the model that AI utilizes to operate.
Certain data in such models will inevitably contain a degree of inaccuracy and error — potentially
materially so — and could otherwise be inadequate or flawed, which would be likely to degrade
the effectiveness of AI. To the extent that Westfuller and BWF, or the companies in which Clients
invest are exposed to the risks of AI, any such inaccuracies or errors could have adverse impacts
on a Client’s performance.
Counterparty Risk
The institutions (such as banks) and prime brokers with which Westfuller and BWF, does business,
or to which securities have been entrusted for custodial purposes, could encounter financial
difficulties. This could impair the operational capabilities or the capital position of Westfuller and
BWF or create unanticipated trading risks.
Debt/Fixed Income Securities Risk
The value of an investment in a fixed income strategy changes in response to changes in interest
rates. An increase in interest rates typically causes a fall in the value of the debt securities in which
the strategy invests. The longer the duration of a debt security, the more its value typically falls in
response to an increase in interest rates. The value of an investment in a fixed-income strategy
typically changes in response to the credit ratings of the strategy’s portfolio of debt securities. The
degree of risk for a particular security may be reflected in its credit rating. Typically, investment
risk and price volatility increase as a security’s credit rating declines. The financial condition of
an issuer of a debt security held by a strategy can cause it to default or become unable to pay
interest or principal due on the security. A strategy cannot collect interest and principal payments
on a debt security if the issuer defaults.
Emerging Investment Manager Risk
Emerging managers may not have access to the same data and systems as larger, more established
firms. BWF seeks to mitigate the challenges of investing in emerging managers by utilizing a
process-driven approach to identifying quality managers in inefficient asset classes early in their
growth, as well as understanding and evaluating the specific risks associated with each firm from
both an investment and non-investment (compliance and operations) perspective.
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ETF Risk
The risk of owning an ETF generally reflects the risks of owning the underlying securities of the
ETF. The Client will bear additional expenses based on your pro rata share of the ETF’s operating
expenses. The performance of ETFs is subject to market risk, including the possible loss of
principal. The price of the ETFs will fluctuate with the price of the underlying securities that make
up the funds. In addition, ETFs have a trading risk based on the loss of cost efficiency if the ETFs
are traded actively and a liquidity risk if the ETFs have a large bid-ask spread and low trading
volume. The price of an ETF fluctuates based upon the market movements and may dissociate
from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased
or sold a short time later.
Equity Market Risk
Overall stock market risks may affect the value of the investments in equity strategies causing the
market value of securities to move up and down, sometimes rapidly and unpredictably. These
fluctuations may cause a security to be worth less than the price that was originally paid, or less
than it was worth at an earlier time. Market risk may affect a single issuer, an industry, or a sector
of the economy or the market as a whole. Equity markets are affected by factors such as economic
growth and market conditions, interest rates, currency exchange rates and political events in the
U.S. and abroad, as well as the expectations market participants have of those factors.
Inflation Risk
Inflation, deflation and rapid fluctuations in inflation rates have had in the past, and may in the
future have, negative effects on economies and financial markets. For example, wages and prices
of inputs increase during periods of inflation, which can negatively impact rates of returns on
investments.
Interest Rate Risk
The value of investments may go down when interest rates rise. A rise in rates tends to have a
greater impact on the prices of longer term or duration debt securities. Similarly, a rise in interest
rates may also have a greater negative impact on the value of equity securities whose issuers expect
earnings further out in the future. When interest rates fall, the issuers of debt obligations may
prepay principal more quickly than expected, and a Client account may be required to reinvest the
proceeds at a lower interest rate. When interest rates rise, debt obligations may be repaid more
slowly than expected, and the value of the Client account’s holdings may fall sharply. A Client
may lose money if short-term or long-term interest rates rise sharply or in a manner not anticipated.
Management Risk
There is no guarantee that individual securities will perform as anticipated. Judgments for an
individual security or a particular asset class regarding the attractiveness, value and potential
appreciation may be inaccurate. If investment strategies do not produce the expected results, a
Client’s investment could be diminished or even lost.
Mutual Fund Risks
The risk of owning a mutual fund generally reflects the risks of owning the underlying securities
the mutual fund holds. The Client will bear additional expenses based on the pro rata share of the
mutual fund’s operating expenses. The performance of mutual funds is subject to market risk,
including the possible loss of principal. The price of the mutual funds will fluctuate with the value
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of the underlying securities that make up the funds. The price of a mutual fund is typically set daily
therefore a mutual fund purchased at one point in the day will typically have the same price as a
mutual fund purchased later that same day.
Certain Mutual Funds also invest in the equity securities of private operating or growth companies
or real estate and are structured as a closed-end interval fund. Similar to a private fund, these
mutual funds can also bear a high degree of risk, be leveraged, speculative and volatile, and an
investor could lose all or a substantial amount of their investment. Interval funds are less liquid
than a standard mutual fund, as they usually limit shareholders to quarterly or other specific
repurchase window and may also be limited as to the dollar amount that can be liquidated in each
window.
Natural & Unavoidable Events Risk
Global markets are interconnected, and events like hurricanes, floods, earthquakes, forest fires and
similar natural disturbances, war, terrorism or threats of terrorism, civil disorder, public health
crises, and similar “Act of God” events have led, and may in the future lead, to increased short-
term market volatility and may have adverse long-term and wide-spread effects on the world
economies and markets generally. Clients may have exposure to countries and markets impacted
by such events, which could result in material losses.
Private Placement Risk
Privately issued securities are restricted securities that are not publicly traded. Accordingly, the
market liquidity for specific privately issued securities may vary. Delay or difficulty in selling
such securities may result in a loss in the investment.
Real Assets Risk
Investments in the energy, materials, industrials, utilities and real estate sectors involve a high
degree of risk, including significant financial, operating, and competitive risks. Investments in
REITs and MLPs can be exposed to adverse macroeconomic conditions, such as changes and
volatility in commodity prices, a rise in interest rates or a downturn in the economy in which the
asset is located, elevating the risk of loss.
Third-Party Investment Managers
BWF does not control the investment decisions of third-party investment managers in a Client’s
broader portfolio. Investing in multiple investment products could cause a Client to hold opposite
positions in an investment. This could decrease or eliminate the possibility of positive returns from
such investments.
Item 9 – Disciplinary Information
Westfuller is required to disclose all material facts regarding legal or disciplinary events that would
be material to our Client’s or prospective client’s evaluation of Westfuller or the integrity of our
management or investment advisor representatives. Generally, such disclosure is required if the
firm or its management persons have been involved in certain criminal, civil or administrative
proceedings within the last ten years.
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Westfuller and its employees have never been the subject of an investment-related regulatory or
legal complaint.
Item 10 – Other Financial Industry Activities and Affiliations
Westfuller is not engaged in any other financial industry activities other than offering investment
and financial advisory advice. Westfuller does not sell products or services other than investment
and financial advisory services to its Clients.
A minority ownership in Westfuller is owned by Daryl S. Hersch, who also holds interest in
Celadon Financial Group, LLC, a registered broker dealer and member of FINRA. Westfuller
conducts no investment advisory services or business activities with Celadon Financial Group,
LLC.
As noted in Item 4, Westfuller may implement all or a portion of a Client’s investment portfolio
with one or more Independent Portfolio Managers. Westfuller does not receive any compensation
nor does this present a material conflict of interest. Westfuller will only earn its investment
advisory fee as described in Item 5.A.
Westfuller has a joint venture with Bivium Capital Partners, LLC for managing OCIO clients.
Westfuller and Bivium will jointly contract with the client and manage assets. Other than splitting
client fees, Westfuller and Bivium are not financially connected nor are they subsidiaries of each
other. Westfuller and Bivium sign joint-advisory agreements with each client, which include fee
rate and how fees are collected. All clients, including OCIO clients, are billed in arrears. OCIO
clients will either pay Westfuller or Bivium directly depending on preference.
Dual Employee
Westfuller employs a Chief Operating Officer (“COO”), who is also an employee of Bivium. The
COO performs work on a 50% Bivium / 50% Westfuller workweek basis. In consideration of the
services provided by the COO to Westfuller and Bivium, the firms have agreed to evenly split all
expenses relating to the COO, including base salary, bonus and overhead expenses.
In addition, Westfuller and Bivium have a Facilities Agreement in which each firm allows the
other firm’s employees to use its office space, as necessary.
Item 11 – Code of Ethics
Westfuller has adopted a Code of Ethics for all supervised persons of the firm describing its high
standard of business conduct, and fiduciary duty to its Clients. The Code of Ethics includes
provisions relating to the confidentiality of client information, a prohibition on insider trading, a
prohibition against disseminating rumors or other false information, restrictions on the acceptance
of significant gifts and the reporting of certain gifts and business entertainment items, and personal
securities trading procedures, among other things. All supervised persons at Westfuller must
acknowledge the terms of the Code of Ethics annually, or as amended.
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We anticipate that, in appropriate circumstances, consistent with Clients’ investment objectives,
we will recommend to investment advisory clients or prospective clients the purchase or sale of
securities in which we, our affiliates and/or Clients, directly or indirectly, may have a position of
interest. A conflict of interest arises when the securities Westfuller’s employees buy or sell are the
same securities Westfuller is buying of selling or holding for our Clients. Our employees and other
persons associated with Westfuller are required to follow our Code of Ethics. Subject to satisfying
this policy and applicable laws, officers, members and employees of Westfuller and its affiliates
may trade for their own accounts in securities which are recommended to and/or purchased for our
Clients.
The Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of our employees will not interfere with (i) making decisions in the best interest of
advisory clients and (ii) implementing such decisions while, at the same time, allowing employees
to invest for their own accounts. It is the expressed policy of Westfuller that no person employed
by Westfuller may purchase or sell any security prior to a transaction(s) being implemented for an
advisory Client’s account, and therefore, preventing such employees from benefiting from
transactions placed on behalf of an advisory Client’s accounts.
Under the Code certain classes of securities have been designated as exempt transactions, based
upon a determination that these would materially not interfere with the best interest of Westfuller’s
Clients. In addition, the Code requires pre-clearance of many transactions, and restricts trading in
close proximity to client trading activity. Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the same securities as Clients, there is a
possibility that employees might benefit from market activity by a Client in a security held by an
employee. Employee trading is continually monitored under the Code of Ethics, and to reasonably
prevent conflicts of interest between Westfuller and its Clients.
You can request a copy of our Code of Ethics by contacting the Chief Administrative Officer at
(212) 219-6198 or advisors@westfulleradvisors.com.
Other Potential Conflicts of Interest
Principal Transactions
“Principal transactions” are generally defined as transactions where an adviser, acting as principal
for its own account or the account of an affiliated broker-dealer, buys any security from or sells
any security to any client. Westfuller does not effect such principal transactions.
Cross Trading
“Cross Trades” reduce transaction costs, increase execution efficiency, and capitalize on timing
opportunities, by selling a security for one advisory client to another advisory client, without
interposing a broker-dealer. Cross trades, however, may present an inherent conflict of interest
because an adviser and/or its affiliates represent the interest of the buyer and seller in the same
transaction. As a result, clients involved in a cross-trade bear the risk that the price obtained from
a cross-trade may be less favorable than if the trade had been executed in the open market.
Westfuller prohibits cross trades.
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Item 12 – Brokerage Practices
Westfuller will supervise and direct the investments in Westfuller Client accounts subject to such
limitations as the Client imposes in writing, if any. Westfuller, after prior consultation with the
Client, will (i) direct the purchase, sale, exchange, conversion, and otherwise trade in stocks, bonds
and other securities including money market instruments, (ii) direct the amount of securities
purchased, sold, exchanged, and otherwise traded; and (iii) place orders for the execution of such
securities transactions.
Client assets are held in separately managed accounts by a clearing broker-dealer that meets the
criteria for a “qualified custodian” under the Investment Advisors Act of 1940 and provides
custody, securities execution, clearance and administrative services.
Fidelity and Pershing are the preferred custodians for accounts introduced by Westfuller and
managed either by Westfuller or a third-party portfolio manager recommended by Westfuller.
Fidelity and Pershing provide Westfuller with access to their institutional trading and custody
services, which are typically not available to retail investors. These services generally are available
to independent investment advisors. Prospective clients are hereby advised that lower brokerage
fees for comparable services may be available from other sources.
For BWF Clients, both investment and brokerage discretion are delegated to the Independent
Portfolio Managers selected to manage the Client’s account. The investment management
agreement with each Independent Portfolio Manager contains certain requirements regarding the
manager's brokerage practices. Included in these requirements are that Independent Portfolio
Managers maintain comprehensive trading policies and procedures that place Clients’ interests
first, prohibit unfair trading practices, detail their broker selection process, manage counterparty
risk, and seek to disclose and avoid conflicts of interests or resolve such conflicts in the Client’s
favor. BWF does not directly trade securities for its clients; the Independent Portfolio Managers
have been delegated this discretion.
When orders are generated, the decision on which accounts should participate, and in what amount,
is based on the type of security or other asset, the present or desired structure of the various
portfolios and the nature of the account’s goals. Other factors include risk tolerance, tax status,
permitted investment techniques and, for fixed-income accounts, the size of the account and other
practical considerations. As a result, we may have different price limits for buying or selling a
security in different accounts. Portfolio information systems, portfolio reports and quality control
reports permit us to consider these factors as appropriate.
When our investment professionals decide to sell a security regardless of tax considerations, both
taxable and tax-deferred accounts are eligible for sale simultaneously. In situations where capital
gains influence the sale, securities in the tax-deferred accounts may be placed for sale first, as
additional time is needed to consider the tax implications for each taxable account. Conversely,
when capital losses influence the sale, Westfuller may prioritize taxable Clients first, as the loss
has a specific impact in a given year. In any event, the prioritization process is applied consistently
over time.
Best Execution
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To the extent consistent with our obligation to obtain “best execution,” Westfuller will arrange for
the execution of Westfuller Client securities transactions through Fidelity and Pershing. In seeking
best execution, the determinative factor is not the lowest possible commission cost but whether
the transaction represents the best qualitative execution, taking into consideration the full range of
the broker-dealer’s services, execution capability, commission rates, and responsiveness. We are
cognizant of our duty to obtain best execution and have implemented policies and procedures
reasonably designed in such pursuit. As a general matter, we consider it appropriate to utilize
Fidelity’s and Pershing’s execution services for the purchase and sale of securities for our advisory
clients.
BWF requires that Independent Portfolio Managers seek to obtain best execution for BWF Clients.
Best execution is not necessarily the lowest price per share, but an evaluation of the total value of
the transaction. Some of the factors considered when seeking best execution of Clients' orders
include the opportunity to get a better price than what is currently quoted, the speed of execution,
and the likelihood that the trade will be executed and settled promptly.
Aggregation of Orders
Transactions for each Client account generally will be executed independently unless we decide
to purchase or sell the same securities for several Clients at approximately the same time.
Westfuller may (but is not obligated to) combine or “batch” such orders to obtain best execution,
negotiate more favorable commission rates, or allocate equitably among our Clients’ differences
in prices and commissions or other transaction costs that might have been obtained had such orders
been placed independently. Under this procedure, transactions will be averaged as to price and will
be allocated among our Clients in proportion to the purchase and sale orders placed for each client
account on any given day. Completed orders will be allocated as specified in the initial trade order.
Partially filled orders will be allocated on a pro rata basis. Any exceptions will be explained on the
order. Westfuller shall not receive any additional compensation or remuneration as a result of the
aggregation.
Allocation of Investment Opportunities and Orders
Westfuller has adopted the following policies and procedures related to the fair allocation of
investment opportunities. These policies are designed to help ensure that each Client receives fair
and equitable treatment in the investment process.
•
Investment ideas are equally disseminated among all appropriate investment professionals
responsible for selecting investments.
• Transactions in the same security on behalf of more than one Client are aggregated, when
possible, to facilitate best execution. This results in all Clients within the aggregate
receiving the same average share price on the transaction.
• When orders cannot be aggregated, we employ a trading process that is fair among all
•
Clients, regardless of size.
IPOs are only allocated to accounts when the issuer meets the investment objectives of
participating accounts as well as a review process for allocations.
• We do not short sell securities.
• Accounts in which our employees or affiliates have a beneficial interest, or in which
Westfuller has a conflict of interest, do not receive preferential treatment.
• All Clients receive fair and equitable treatment for investment opportunities that are too
limited to be effectively allocated among all accounts.
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Research Services/Soft Dollars
Fidelity and Pershing offer other services intended to help advisors manage and further develop
their business enterprise. These services can include: (i) compliance, legal and business consulting;
(ii) publications and conferences on practice management and business succession, and (iii) third-
party investment research on their website. Westfuller does not accept research or other products
or services from Fidelity, Pershing, or other broker dealers (other than execution services) in
connection with client securities transactions. Further, Westfuller does not have any formal or
informal soft-dollar arrangements and does not receive any soft dollar benefits. BWF’s investment
management agreement with each Independent Portfolio Manager will contain certain
requirements regarding the Independent Portfolio Manager's brokerage practices. If a client allows
for the use of soft dollars, BWF will allow Independent Portfolio Managers to use soft dollars for
the purchase of research necessary for the management of the account. BWF requires that each
Independent Portfolio Manager conducts periodic reviews to ensure that they are in compliance
with all soft dollar regulations should the Independent Portfolio Manager choose to engage in soft
dollar arrangements.
Directed Brokerage
With regard to Westfuller client-directed brokerage, Westfuller is required to disclose that we may
be unable to negotiate commissions, block or batch client orders or otherwise achieve the benefits
described above, including best execution, if you limit our brokerage discretion. Directed
brokerage commission rates may be higher than the rates you might pay for transactions in non-
directed accounts. Also, Clients that restrict our brokerage discretion may be disadvantaged in
obtaining allocations of new issues of securities that we purchase or recommend for purchase in
other Clients’ accounts. Moreover, a client request to utilize a non-affiliated broker dealer may not
be practicable under our internal policies and procedures or applicable securities industry rules and
regulations then in effect so we reserve the right to deny a request to use a non-affiliated broker in
specific instances. Should we agree, however, you will have the sole responsibility to negotiate
terms and arrangements for the particular account with the non-affiliated broker dealer and we will
not seek better execution services or prices or be able to “batch” transactions for execution with
orders for other managed accounts held with an account custodian. As a result, you may pay
commissions or other transaction costs, greater spreads, or receive less favorable net prices on such
transactions than would otherwise be the case. It is our policy that such accounts not participate
in allocations of new issues of securities obtained through brokers and dealers other than those
designated by the Client. As a general rule, we encourage each Client to compare the possible costs
or disadvantages of directed brokerage against the value of the custodial or other services provided
by the broker to the Client in exchange for the directed broker designation.
Details regarding BWF Client’s directed brokerage arrangements are included in the investment
management agreement executed with BWF and will also be included in the investment
management agreement executed with each Independent Portfolio Manager, as applicable. In
selecting to direct brokerage, Clients have chosen to evaluate independently the broker-dealer(s),
accept their offer of a fixed commission schedule, and understand that BWF underlying
Independent Portfolio Managers placed in the client’s portfolio do not negotiate commissions.
Independent Portfolio Managers will direct brokerage as requested by BWF’s Client(s). Clients
should understand that by having directed brokerage arrangements there may be differences in the
brokerage commissions in their account and quality of execution versus other BWF clients that do
not have directed brokerage arrangements. Clients should also understand that by directing
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brokerage, they may not necessarily obtain commission rates and execution as favorable as those
that could be obtained if Independent Portfolio Managers were able to place transactions with other
broker-dealers.
Item 13 – Review of Accounts
The Westfuller Investment Committee is responsible for all account reviews. The Westfller
Investment Committee conducts account reviews as a regular course of action during monthly
meetings.
Westfuller review Client accounts no less than semi-annually but may do so on a more frequent
schedule if requested by the Client. Subjects that are reviewed include, but are not limited to,
current market activity, economic outlooks, review and analysis of individual issues, portfolio
composition, trading activity and performance comparisons. Unique circumstances such as
significant market fluctuations, changes in the Client’s financial circumstances, or issues with an
Independent Portfolio Manager may trigger more frequent reviews.
Westfuller provides Clients with periodic portfolio reports (usually on a quarterly basis) displaying
information regarding asset allocation, balances and a statistical presentation of the performance
of their account(s), based on such information as is reflected on our records and ongoing
comparisons of such performance with selected industry indices. Additionally, the Client will
receive monthly or quarterly reports provided by the account custodian and/or Independent
Portfolio Manager, if applicable.
BWF conducts ongoing evaluations of Independent Portfolio Managers’ daily transactions in a
client’s portfolio and portfolio holdings through our portfolio accounting system and market data.
The purpose of this review is to ensure that investments are within client investment guidelines
and restrictions. BWF holds quarterly conference calls with Independent Portfolio Managers
regarding the portfolios they manage for BWF Clients. The purpose of these calls is to give context
to the decisions made by the Independent Portfolio Manager and aid BWF’s assessment of a
Client’s overall portfolio.
BWF also conducts monthly, quarterly, and annual performance and attribution analysis of each
Client’s account. The purpose of this review is to ensure that each client’s account is performing
as expected in absolute and relative terms and within the investment style and guidelines set for
the portfolio. Additionally, BWF conducts in-person reviews of Independent Portfolio Manager’s
as deemed necessary by BWF. The purpose of these reviews is to discuss client performance, any
changes in clients’ investment guidelines and/or objectives, and any BWF or Independent Portfolio
Manager updates.
Item 14 – Client Referrals and Other Compensation
Westfuller has relationships with third party consultants who advise on estate planning, insurance,
tax, and pension and other corporate benefit matters. Westfuller does not receive compensation
from such third-party consultants.
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At this time neither Westfuller nor BWF compensate solicitors for a Client referral. If Westfuller
or BWF were to enter into a solicitation arrangement for Client referrals, policies would be
implemented to follow applicable rules.
Item 15 – Custody
As of the date of this Client Brochure, Fidelity and Pershing are Westfuller’s preferred custodians
to provide securities execution, clearance and administrative services. Fidelity is a multinational
financial services company based in Boston and operates a brokerage firm, manages a large family
of mutual funds, provides fund distribution and investment advice, retirement services, wealth
management, securities execution and clearance, and life insurance. Pershing, a subsidiary of The
Bank of New York Mellon Corporation (BNY), provides clearing, brokerage custody and other
related services. Westfuller will also work with a Client’s preferred, selected qualified custodian
at the Client’s request.
As a “qualified custodian” under the Investment Advisers Act of 1940, Westfuller custodians
provide Clients with a written confirmation of each executed transaction and account statements
showing all transactions generally on a monthly basis but no less than quarterly.
Westfuller also provides Clients with periodic reports that will include an inventory of account
holdings and account performance relative to generally recognized market indices. We urge
Clients to carefully review such reports and compare them to the official custodial records. Our
reports may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies for certain securities.
Concerning BWF Clients, neither Westfuller nor Bivium have custody of Client funds or
securities. Clients choose their custodians separately. Clients direct the custodian to open accounts
in the Client’s name with Bivium named as manager.
Clients will receive statements directly from their custodians that should be reviewed carefully and
compared to the account reports provided by BWF.
Item 16 – Investment Discretion
At the beginning of each new Client relationship, Westfuller and the Client discuss and mutually
agree upon investment guidelines for the Client’s account. These guidelines outline the objectives
for the portfolio, along with any relevant constraints or specific Client preferences that Westfuller
will take into consideration while managing the account.
Our advice is furnished on a discretionary basis, which means Westfuller has full power to
supervise and direct the investments of the account, making and implementing investment
decisions, without prior consultation with the Client. When a Client grants investment discretion,
Westfuller has authority to determine which securities are bought and sold for the account, the
total amount of such purchases and sales, the broker used for the transaction and the commission
rates paid. Our authority may be subject to conditions imposed by the client, such as restricting
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transactions in certain types of securities or directing us to retain positions that have a low tax
basis.
For BWF Clients, investment discretion is delegated to the Independent Portfolio Managers
selected to manage the Client’s account. BWF does not directly trade securities for its Clients; the
Independent Portfolio Managers have been delegated this discretion.
BWF Clients can set limitations on this authority (e.g., cannot act as agent of the Client; enter into
agreements on behalf of the fund, etc.). Prior to acting on any discretionary authority for a Client
account, BWF will ensure there is an executed investment management agreement with each
Client and with each Independent Portfolio Manager and that the agreement outlines the specifics
regarding who has authority to act on behalf of the account, and what acts the authorized person(s)
has concerning the Client’s account.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, Westfuller does not have any authority to and does not
vote proxies on behalf of Clients. Westfuller Clients retain the responsibility for receiving and
voting proxies for any and all securities maintained in their portfolios.
BWF employs providers (“Proxy Providers”) to execute proxy votes on behalf of its Clients. As
the ultimate asset owner, the Client maintains full override authority for any vote recommended
by these services. Proxy providers create tailored voting policies based on specific criteria outlined
in each Client’s Investment Policy Statement. Clients may alternatively select established specialty
policies (e.g., SRI Voting Guidelines). Proxy Providers maintain transparency by disclosing any
conflicts of interest with securities issuers when making vote recommendations. As an example,
in cases where a Proxy Provider identifies a material conflict of interest with a company whose
proxies are being considered, they may recuse themselves from the recommendation and voting
process and defer to the Client through BWF. BWF conducts regular evaluations of the Proxy
Provider operational policies and procedures to ensure: 1) proxies are voted in alignment with the
selected policy; and 2) any conflicts of interest are properly identified and addressed. Each Client's
investment management agreement with BWF explicitly specifies whether proxy voting
responsibilities are delegated or retained by the Client.
You can request a copy of Westfuller’s Proxy Voting Policy by contacting the Chief
Administrative Officer at (212) 219-6198 or advisors@westfulleradvisors.com.
Item 18 – Financial Information
Registered investment advisors are required in this Item to provide you with certain financial
information or disclosures about their financial condition. Westfuller is not subject to any financial
commitment or condition that is reasonably likely to impair its ability to meet contractual and
fiduciary commitments to Clients and has not been the subject of a bankruptcy proceeding.
Westfuller and BWF do not solicit or require prepayment of advisory fees.
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