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Item 1 – Cover Page
WBH Advisory, Inc.
CRD # 105289/SEC#:801-27973
1829 Reisterstown Road, Suite 225
Baltimore, Maryland 21208
Phone (410) 653-7979
Toll-Free (800) 886-9262
Facsimile (410) 653-8142 WWW.WBHADVISORY.COM
March 11, 2025
FORM ADV PART 2A BROCHURE
This brochure provides information about the qualifications and business practices
of WBH Advisory, Inc. If you have any questions about the contents of this brochure,
please contact us at 410-653-7979. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by
any state securities authority.
Additional information about WBH Advisory, Inc. is also available on the SEC’s
website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for WBH
Advisory, Inc. is 105289.
WBH Advisory, Inc. is a Registered Investment Adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does
not imply a certain level of skill or training.
Item 2 – Material Changes
Since the last annual amendment filed on March 4, 2024, there have been no material changes to this Disclosure
Brochure. Certain non-material changes have been made at Items 4 and 12 to provide additional information on our
advisory services. Item 6 has been revised to affirm that WBH does not have any performance fee arrangements.
ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions
regarding this Brochure.
Item 3 -Table of Contents
......................................................................................................................... 1
Item 2 – Material Changes ................................................................................................................ 2
Item 1 – Cover Page
Item 3 -Table of Contents ................................................................................................................. 2
Item 4 – Advisory Business ............................................................................................................... 3
Item 5 – Fees and Compensation ..................................................................................................... 9
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................... 11
Item 7 – Types of Clients ................................................................................................................. 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss.......................................... 11
Item 9 – Disciplinary Information ................................................................................................... 14
Item 10 – Other Financial Industry Activities and Affiliations ........................................................ 14
Item 11 – Code of Ethics ................................................................................................................. 14
Item 12 – Brokerage Practices ........................................................................................................ 15
Item 13 – Review of Accounts ........................................................................................................ 17
Item 14 – Client Referrals and Other Compensation ..................................................................... 18
Item 15 – Custody ........................................................................................................................... 18
Item 16 – Investment Discretion .................................................................................................... 19
Item 17 – Voting Client Securities ................................................................................................... 19
Item 18 – Financial Information ...................................................................................................... 20
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Item 4 – Advisory Business
A. Describe your advisory firm, including how long you have been in business. Identify your principal owner(s).
WBH Advisory, Inc. (“WBH”) is a registered investment adviser with the Securities and Exchange Commission. WBH’s
principal office is located at 1829 Reisterstown Road, Suite 225, Baltimore, Maryland 21208. The phone number is 410-
653-7979. The facsimile number is 410-653-8142. Marc Hertzberg is the principal owner of WBH.
B. Describe the types of advisory services you offer. If you hold yourself out as specializing in a particular type of
advisory service, such as financial planning, quantitative analysis, or market timing, explain the nature of that
service in greater detail. If you provide investment advice only with respect to limited types of investments,
explain the type of investment advice you offer, and disclose that your advice is limited to those types of
investments.
WBH offers to provide investment management, financial planning, estate planning and income tax planning. WBH
does not hold itself out as specializing in a particular type of advisory service. WBH maintains two service offerings
that are dependent on the client’s level of assets and need for financial planning services. Each of these offerings is
discussed below. WBH provides discretionary investment advisory services on a fee basis as discussed at Item 5 below.
Wealth Management
WBH’s Wealth Management offering is intended for clients with more assets and more complex financial pictures.
This service provides ongoing portfolio management services, and clients can notify WBH to receive financial
planning, estate planning, tax planning, college planning, and risk management. In the Wealth Management
offering, clients receive customized investment management based on their unique needs and circumstances and risk
tolerance.
Portfolio Management + Financial Planning
WBH’s Portfolio Management + Financial Planning offering is for clients that hire WBH who have not yet reached the
asset level necessary for the Wealth Management offering. This offering makes available portfolio management. In
addition, WBH is available to provide financial planning, estate planning, tax planning, college planning, and risk
management. However, clients may pay additional fees for financial planning services, which are described further
in Item 5 below.
To commence the investment advisory process, WBH will ascertain each client’s investment objective(s) and then
allocate the client’s assets consistent with the client’s designated investment objective(s). Once allocated, WBH
provides ongoing supervision of the account(s). Before engaging WBH to provide investment advisory services, clients
are required to enter into an Investment Advisory Agreement with WBH setting forth the terms and conditions of the
engagement (including termination), describing the scope of the services to be provided, and the fee that is due from
the client. To the extent that clients seek to engage WBH for financial planning services, clients will execute a
Financial Planning and Consulting Agreement.
in his/her/its
financial situation or
investment objectives
for
WBH believes that it is important for the client to address financial planning issues on an ongoing basis. WBH’s
advisory fee, as set forth at Item 5 below, will remain the same regardless of whether or not the client determines to
address financial planning issues with WBH. It remains each client’s responsibility to promptly notify WBH if there is
the purpose of
ever any change
reviewing/evaluating/revising our previous recommendations and/or services.
Stand-Alone Financial Planning and Non-Investment Consulting Services. WBH may also provide financial planning and
related consulting services regarding matters such as tax and estate planning, insurance, etc. on a stand-alone basis per
the terms and conditions of a separate written agreement and fee, the fee for which shall generally be based upon the
individual providing the service and the scope of the services to be provided. Prior to engaging WBH to provide planning
or consulting services, clients are generally required to enter into a Financial Planning and Consulting Agreement with
WBH setting forth the terms and conditions of the engagement (including termination), describing the scope of the
services to be provided, and the portion of the fee that is due from the client prior to WBH commencing services.
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C. Explain whether (and, if so, how) you tailor your advisory services to the individual needs of clients. Explain
whether clients may impose restrictions on investing in certain securities or types of securities.
WBH manages each client’s portfolio based on unique factors that are specific to each client. These factors include
the client’s investment objectives, risk tolerance, investment time horizon, withdrawal requirements, and other
special circumstances. Clients may impose restrictions on investing in certain securities or types of securities.
Prior to providing investment advisory services, an investment adviser representative will ascertain each client’s
investment objective(s). Thereafter, the Registrant shall allocate and/or recommend that the client allocate
investment assets consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. If you participate in wrap fee programs by providing portfolio management services, (1) describe the
differences, if any, between how you manage wrap fee accounts and how you manage other accounts, and (2)
explain that you receive a portion of the wrap fee for your services.
Not applicable
E. If you manage client assets, disclose the amount of client assets you manage on a discretionary basis and the
amount of client assets you manage on a non-discretionary basis. Disclose the date “as of” which you calculated
the amounts.
As of December 31, 2024, WBH managed $1,488,849,669 on a discretionary basis. WBH does not manage client assets
on a non-discretionary basis.
F. Miscellaneous
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. To the extent generally
engaged by a client to do so per the terms and conditions of a written agreement, WBH may provide financial
planning and related consulting services regarding non-investment related matters, such as estate, tax, and insurance
planning. WBH does not serve as a law firm, accounting firm, or insurance agency, and no portion of our services
should be construed as legal or accounting services. Accordingly, WBH does not prepare estate planning documents,
tax returns, or sell insurance products. To the extent requested by a client, we may recommend the services of other
professionals for certain non-investment implementation purpose (e.g., attorneys, accountants, insurance agents)
including WBH’s representative in his individual capacity. For example, Marc Hertzberg is an attorney and CPA. See
disclosure at Item 10 below. A client is under no obligation to engage the services of any recommended professional.
The client retains absolute discretion over all implementation decisions and is free to accept or reject any
recommendation that we make. It remains the client’s responsibility to promptly notify WBH if there is ever any change
in their financial situation or investment objectives so that WBH can review, and if necessary, revise its previous
recommendations. If the client engages any unaffiliated recommended professional, and a dispute arises, the client
agrees to seek recourse exclusively from the engaged professional. At all times, the engaged licensed professional(s)
(i.e. attorney, accountant, insurance agent, etc.), and not WBH, shall be responsible for the quality and competency
of the services provided. The recommendation by WBH that a client engage a WBH representative for legal or
accounting service presents a conflict of interest, as the receipt of legal or accounting fees provides an incentive to
recommend their services based on fees to be received, rather than on a particular client’s need. No client is under
any obligation to engage Mr. Hertzberg to provide any legal or accounting services. Clients are reminded that they
may obtain legal and accounting services from unaffiliated lawyers and accounting firms. WBH’s Chief Compliance
Officer, Marc Hertzberg, remains available to address any questions that a client or prospective client may have
regarding this conflict of interest. If the client engages any unaffiliated professional, and a dispute arises thereafter
relative to such engagement, the engaged professional (and not Registrant) shall remain exclusively responsible for
resolving any such dispute with the client.
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when requested to recommend a broker-
dealer/custodian for client accounts, WBH generally recommends that Schwab or Fidelity serve as the broker-
dealer/custodian for client investment management assets. The specific broker-dealer/custodian recommended
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could depend upon the scope and nature of the services required by the client. Broker-dealers such as Schwab and
Fidelity charge brokerage commissions, transaction, and/or other type fees for effecting certain types of securities
transactions (i.e., including transaction fees for certain mutual funds, and mark-ups and mark-downs charged for
fixed income transactions, etc.). The types of securities for which transaction fees, commissions, and/or other type
fees (as well as the amount of those fees) shall differ depending upon the broker-dealer/custodian (while certain
custodians, including Schwab and Fidelity, do not currently charge fees on individual equity or ETF transactions,
others do. While Schwab and Fidelity charge transactions fees on certain mutual funds, the funds and/or amount of
the transaction fee may differ. Please Note: there can be no assurance that Schwab and Fidelity will not change their
transaction fee pricing in the future. Please Also Note: Fidelity and Schwab may also assess fees to clients who elect
to receive trade confirmations and account statements by regular mail rather than electronically. When beneficial to
the client, individual fixed-income and/or equity transactions may be effected through broker-dealers with whom
WBH and/or the client have entered into arrangements for prime brokerage clearing services, including effecting
certain client transactions through other SEC registered and FINRA member broker-dealers (in which event, the client
generally will incur both the transaction fee charged by the executing broker-dealer and a “trade-away” fee charged
by Schwab and/or Fidelity). These fees/charges are in addition to WBH’s investment advisory fee at Item 5 below.
WBH does not receive any portion of these fees/charges. ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc
Hertzberg, remains available to address any questions that a client or prospective client may have regarding the
above.
Use of Mutual Funds and Exchange Traded Funds. : WBH utilizes mutual funds and exchange traded funds for its
client portfolios. In addition to WBH’s investment advisory fee described below, and transaction and/or custodial fees
discussed above, clients will also incur, relative to all mutual fund and exchange traded fund purchases, charges
imposed at the fund level (e.g., management fees and other fund expenses). The mutual funds and exchange traded
funds utilized by WBH are generally available directly to the public. Thus, a client can generally obtain the funds
recommended and/or utilized by WBH independent of engaging WBH as an investment advisor. However, if a
prospective client does so, then he/she/they will not receive WBH's initial and ongoing investment advisory services.
Retirement Rollovers. A client or prospective client leaving an employer typically has four options regarding an
existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are
permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). If WBH recommends that a client roll over their
retirement plan assets into an account to be managed by WBH, such a recommendation creates a conflict of interest
if WBH will earn new (or increase its current) compensation as a result of the rollover. When acting in such capacity,
WBH serves as a fiduciary under the Employee Retirement Income Security Act (ERISA), or the Internal Revenue Code,
or both, which are laws governing retirement accounts. No client is under any obligation to roll over retirement plan
assets to an account managed by WBH, whether it is from an employer’s plan or an existing IRA. WBH’s Chief
Compliance Officer, Marc Hertzberg, is available to address any questions that a client or prospective client may have
regarding the conflict of interest presented by rollover recommendations.
eMoney/MoneyGuidePro/Orion Planning. WBH may use eMoney, MoneyGuidePro or Orion Planning to provide
periodic comprehensive reporting services, which can incorporate all of the client’s investment assets, including those
investment assets that are not part of the assets that WBH manages (the “Excluded Assets”). The client and/or their
other advisors that maintain trading authority, and not WBH, shall be exclusively responsible for the investment
performance of the Excluded Assets. WBH’s service relative to the Excluded Assets is limited to reporting only, which
does not include investment monitoring or implementation. The client may engage WBH to manage the Excluded
Assets pursuant to the terms and conditions of a written agreement between WBH and the client. In the event that
WBH provides the client with access to an unaffiliated vendor’s website such as eMoney, MoneyGuidePro or Orion
Planning and the site provides access to information and/or concepts, including financial planning, the client, should
not, in any manner whatsoever, infer that such access is a substitute for services provided by WBH. Rather, if the
client utilizes any such content, the client does so separate and independent of WBH.
Use of Pontera Platform. WBH uses the Pontera platform made available by Pontera Solutions, Inc. (“Pontera”), a
third party online platform, to assist with management of clients’ “held away” accounts, including 401(k)s, 403(b)s,
annuities, and 529 education savings plans, and as an order management system for such accounts where WBH may
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implement tax-efficient asset location and opportunistic rebalancing strategies on behalf of the client. Once the
client’s account(s) is connected to the platform, WBH will review the client’s current account allocations. WBH will
rebalance if it deems appropriate the connected outside accounts consistent with the client’s investment goals and
risk tolerance. Client account(s) will be reviewed at least quarterly. The specific fee schedule charged by WBH for
account management of held away assets is established in the client’s written agreement with WBH. To facilitate use
of the Pontera platform, the client securely logs into the Pontera site and entitles WBH to manage the assets. Pontera
charges WBH 25 bps for each managed account. Clients do not pay any additional fee to Pontera or to WBH in
connection with platform participation. WBH is not affiliated with the Pontera platform in any way and receives no
compensation from them for using their platform.
Please Note: Socially Responsible Investing Limitations. Socially Responsible Investing involves the incorporation of
Environmental, Social and Governance considerations into the investment due diligence process (“ESG”). ESG investing
incorporates a set of criteria/factors used in evaluating potential investments: Environmental (i.e., considers how a
company safeguards the environment); Social (i.e., the manner in which a company manages relationships with its
employees, customers, and the communities in which it operates); and Governance (i.e., company management
considerations). The number of companies that meet an acceptable ESG mandate can be limited when compared to
those that do not, and could underperform broad market indices. Investors must accept these limitations, including
potential for underperformance. Correspondingly, the number of ESG mutual funds and exchange-traded funds are
limited when compared to those that do not maintain such a mandate. As with any type of investment (including any
investment and/or investment strategies recommended and/or undertaken by WBH), there can be no assurance that
investment in ESG securities or funds will be profitable, or prove successful. WBH does not maintain or advocate an
ESG investment strategy, but will seek to employ ESG if directed by a client to do so. If implemented, WBH shall rely
upon the assessments undertaken by the unaffiliated mutual fund, exchange traded fund or separate account portfolio
manager to determine that the fund’s or portfolio’s underlying company securities meet a socially responsible
mandate. WBH does not maintain or advocate an ESG investment strategy, but will seek to employ ESG if directed by
a client to do so.
Borrowing Against Assets/Risks. A client who has a need to borrow money could determine to do so by using:
Pledged Assets Loans- In consideration for a lender (i.e., a bank, etc.) to make a loan to the client, the client pledges
its investment assets held at the account custodian as collateral. These above-described collateralized loans are
generally utilized because they typically provide more favorable interest rates than standard commercial loans. These
types of collateralized loans can assist with a pending home purchase, permit the retirement of more expensive debt,
or enable borrowing in lieu of liquidating existing account positions and incurring capital gains taxes. However, such
loans are not without potential material risk to the client’s investment assets. The lender (i.e. custodian, bank, etc.) will
have recourse against the client’s investment assets in the event of loan default or if the assets fall below a certain
level. For this reason, WBH does not recommend such borrowing unless it is for specific short-term purposes (i.e. a
bridge loan to purchase a new residence). WBH does not recommend such borrowing for investment purposes (i.e. to
invest borrowed funds in the market). Regardless, if the client was to determine to utilize margin or a pledged assets
loan, the following economic benefits would inure to WBH:
•
•
by taking the loan rather than liquidating assets in the client’s account, WBH continues to earn a fee on
such Account assets; and,
if the client invests any portion of the loan proceeds in an account to be managed by WBH, WBH will receive
an advisory fee on the invested amount
Please Note: The Client must accept the above risks and potential corresponding consequences associated with the
use of pledged assets loans.
Client Obligations. In performing our services, WBH shall not be required to verify any information received from the
client or from the client’s other professionals, and is expressly authorized to rely on that information. Each client is
responsible for promptly notifying us if the is ever any change in their financial situation or investment objectives so
that we can review, and if necessary, revise our previous recommendations and or services.
Portfolio Activity. WBH has a fiduciary duty to provide services consistent with the client’s best interest. WBH will
review client portfolios on an ongoing basis to determine if any changes are necessary based upon various factors,
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including, but not limited to, investment performance, market conditions, fund manager tenure, style drift, account
additions/withdrawals, and/or a change in the client’s investment objective(s). Based upon these factors, there may
be extended periods of time when WBH determines that changes to a client’s portfolio are neither necessary, nor
prudent. Clients remain subject to the fees described in Item 5 below during periods of account inactivity. Of course,
as indicated below, there can be no assurance that investment decisions made by WBH will be profitable or equal
any specific performance level(s).
Cybersecurity Risk. The information technology systems and networks that WBH and its third-party service providers
use to provide services to WBH’s clients employ various controls that are designed to prevent cybersecurity incidents
stemming from intentional or unintentional actions that could cause significant interruptions in WBH’s operations
and/or result in the unauthorized acquisition or use of clients’ confidential or non-public personal information. In
accordance with Regulation S-P, the WBH is committed to protecting the privacy and security of its clients' non-public
personal information by implementing appropriate administrative, technical, and physical safeguards. WBH has
established processes to mitigate the risks of cybersecurity incidents, including the requirement to restrict access to
such sensitive data and to monitor its systems for potential breaches. Clients and WBH are nonetheless subject to the
risk of cybersecurity incidents that could ultimately cause them to incur financial losses and/or other adverse
consequences. Although WBH has established processes to reduce the risk of cybersecurity incidents, there is no
guarantee that these efforts will always be successful, especially considering that WBH does not control the
cybersecurity measures and policies employed by third-party service providers, issuers of securities, broker-dealers,
qualified custodians, governmental and other regulatory authorities, exchanges, and other financial market
operators and providers. In compliance with Regulation S-P, WBH will notify clients in the event of a data breach
involving their non-public personal information as required by applicable state and federal laws.
Bitcoin, Cryptocurrency, and Digital Assets: Bitcoin, Cryptocurrency, and Digital Assets. For clients who want
exposure to Bitcoin, cryptocurrencies, or digital assets, WBH, will advise the client to consider a potential investment
in corresponding exchange traded securities. Bitcoin and cryptocurrencies are digital assets that can be used for
various purposes, including transactions, decentralized applications, and speculative investments. Most digital assets
use blockchain technology, an advanced cryptographic digital ledger to secure transactions and validate asset
ownership. Unlike conventional currencies issued and regulated by monetary authorities, cryptocurrencies generally
operate without centralized control, and their value is determined by market supply and demand. While regulatory
oversight of digital assets has evolved significantly since their inception, they remain subject to variable regulatory
treatment globally, which may impact their risk profile and liquidity. Given that cryptocurrency investments are
speculative and subject to extreme price volatility, liquidity constraints, and the potential for total loss of principal,
WBH does not exercise discretionary authority to purchase cryptocurrency investments for client accounts. Any
investment in cryptocurrencies must be expressly authorized by the client. WBH does not recommend or advocate for
the purchase of, or investment in, Bitcoin, cryptocurrencies, or digital assets. Such investments are considered
speculative and carry significant risk. Clients who authorize the purchase of a cryptocurrency investment must be
prepared for the potential for liquidity constraints, extreme price volatility, regulatory risk, technological risk, security
and custody risk, and complete loss of principal.
ERISA PLAN and 401(k) INDIVIDUAL ENGAGEMENTS:
•
Trustee Directed Plans. WBH may be engaged to provide discretionary investment advisory services to ERISA
retirement plans, whereby the Firm shall manage Plan assets consistent with the investment objective
designated by the Plan trustees. In such engagements, WBH will serve as an investment fiduciary as that term
is defined under The Employee Retirement Income Security Act of 1974 (“ERISA”). WBH will generally provide
services on an “assets under management” fee basis per the terms and conditions of an Investment Advisory
Agreement between the Plan and the Firm.
•
Participant Directed Retirement Plans. WBH may also provide investment advisory and consulting services to
participant directed retirement plans per the terms and conditions of a Retirement Plan Services Agreement
between WBH and the plan. For such engagements, WBH shall assist the Plan sponsor with the selection of an
investment platform from which Plan participants shall make their respective investment choices (which may
include investment strategies devised and managed by WBH), and, to the extent engaged to do so, may also
provide corresponding education to assist the participants with their decision making process.
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•
Client Retirement Plan Assets. If requested to do so, WBH shall provide investment advisory services relative
to 401(k) plan assets maintained by the client in conjunction with the retirement plan established by the client’s
employer. In such event, WBH shall allocate (or recommend that the client allocate) the retirement account
assets among the investment options available on the 401(k) platform. WBH’s ability shall be limited to the
allocation of the assets among the investment alternatives available through the plan. WBH will not receive
any communications from the plan sponsor or custodian, and it shall remain the client’s exclusive obligation
to notify WBH of any changes in investment alternatives, restrictions, etc. pertaining to the retirement account.
WBH does not maintain client 401(k) account passwords.
Please Note: Cash Positions. WBH continues to treat cash as an asset class. As such, unless determined to the
contrary by WBH, all cash positions (money markets, etc.) shall continue to be included as part of assets under
management for purposes of calculating WBH’s advisory fee. At any specific point in time, depending upon perceived
or anticipated market conditions/events (there being no guarantee that such anticipated market conditions/events
will occur), WBH may maintain cash positions for defensive purposes. In addition, while assets are maintained in
cash, such amounts could miss market advances. Depending upon current yields, at any point in time, WBH’s advisory
fee could exceed the interest paid by the client’s money market fund. In certain instances, as negotiated BY WBH and
the client, and where cash is not part of the managed portfolio, WBH may waive this portion of the client’s fee.
ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions that
a client or prospective may have regarding the above fee billing practice.
Cash Sweep Accounts.
Certain account custodians can require that cash proceeds from account transactions or new deposits, be swept to
and/or initially maintained in a specific custodian designated sweep account. The yield on the sweep account will
generally be lower than those available for other money market accounts. When this occurs, to help mitigate the
corresponding yield dispersion, WBH shall (usually within 30 days thereafter) generally (with exceptions) purchase a
higher yielding money market fund (or other type security) available on the custodian’s platform, unless WBH
reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-day period to purchase
additional investments for the client’s account. Exceptions and/or modifications can and will occur with respect to all
or a portion of the cash balances for various reasons, including, but not limited to the amount of dispersion between
the sweep account and a money market fund, the size of the cash balance, an indication from the client of an
imminent need for such cash, or the client has a demonstrated history of writing checks from the account.
Please Note: The above does not apply to the cash component maintained within WBH’s actively managed
investment strategy (the cash balances for which shall generally remain in the custodian designated cash sweep
account), an indication from the client of a need for access to such cash, assets allocated to an unaffiliated investment
manager, and cash balances maintained for fee billing purposes. Please also Note: The client shall remain exclusively
responsible for yield dispersion/cash balance decisions and corresponding transactions for cash balances maintained
in any of the WBH’s unmanaged accounts. ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc Hertzberg,
remains available to address any questions that a client or prospective client may have regarding the above.
Disclosure Statement
A copy of the WBH’s written Brochure as set forth on Part 2A of Form ADV, along with Form CRS, shall be provided
to each client prior to, or contemporaneously with, the execution of the Investment Advisory Agreement or
Financial Planning and Consulting Agreement.
Please Note: Investment Risk. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including the investments
and/or investment strategies recommended or undertaken by WBH) will be profitable or equal any specific
performance level(s).
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Item 5 – Fees and Compensation
A. Describe how you are compensated for your advisory services. Provide your fee schedule. Disclose whether the
fees are negotiable.
Wealth Management
A new Wealth Management client will pay a fee based on an annual percentage of managed assets between 0.35%
and 1.2% depending on various factors described below under the heading “Disclosure Applicable to All Offerings”.
Historically, fees charged to WBH clients can be either a fixed fee, or a fee based on an annual percentage of managed
assets ranging from 1.75% to 0.10% per year.
Portfolio Management + Financial Planning
Portfolio Management + Financial Planning clients pay a fee based on an annual percentage of managed assets equal
to 1.2%. In addition, clients in this offering pay a separate fixed-fee for financial planning, which is determined by
WBH after it obtains an initial understanding of the client’s financial situation. This fee generally ranges between
$2,500 and $7,500, but may fall outside these ranges. This offering is only available for clients who initially engage
WBH to manage less than $500,000. If a client requests financial planning services at the time that their portfolio
exceeds $500,000 in assets under our management, they will not be subject to additional financial planning fees.
Please Note: Conflict of Interest. WBH compensates certain of its representatives based upon the revenues derived
from accounts that they service [in addition to a base salary]. Other employees are compensated by a percentage
of advisory fees in accordance with clients introduced to the firm. The representative generally maintains the
authority to determine/negotiate the percentage advisory fee, subject to approval by the Chief Compliance Officer.
Thus, a conflict of interest is presented because the higher the advisory fee, the greater the representative’s (and
WBH’s) compensation.
Disclosure Applicable to All Offerings
Fee Dispersion. WBH, in its discretion, may charge a lesser investment advisory fee, charge a flat fee, waive its fee
entirely, or charge fees on a different interval, based upon certain criteria (i.e. anticipated future earning capacity,
anticipated future additional assets, dollar amount of assets to be managed, related accounts, account composition,
complexity of the engagement, anticipated services to be rendered, grandfathered fee schedules, employees and
family members, courtesy accounts, competition, negotiations with client, etc.). Please Note: As result of the above,
similarly situated clients could pay different fees. In addition, similar advisory services may be available from other
investment advisers for similar or lower fees. ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc Hertzberg,
remains available to address any questions that a client or prospective client may have regarding advisory fees.
WBH may charge a higher advisory fee for the equity than fixed income portions of certain client portfolios. In these
types of arrangements, WBH has an incentive to recommend a higher allocation of equity investments than fixed
income investments. WBH does not intend to act, and does not believe it acts, on any such incentive. Although WBH
will allocate client assets consistent with the client’s designated investment objective, the fact that WBH earns a
higher fee for management of equity vs. fixed income investments presents a conflict of interest since it will present
an economic incentive to allocate more assets to those types of securities from which it will earn a higher advisory
fee. WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions regarding this
conflict of interest.
Please Also Note: WBH charges a minimum quarterly advisory fee of $1,000. In the event that the client is subject
to an annual minimum fee, the client could pay a higher percentage fee than referenced above or in the specific fee
schedule provided to the client. Please note WBH may waive or adjust this minimum at its discretion.
ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions that
a client or prospective client may have regarding advisory fees.
Use of Margin and Loans from Account Custodian: WBH does not recommend the use of margin for investment
purposes. However, from time to time, clients may determine to accept loans or use margin made available by their
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account’s custodian. In either scenario, the client will generally be required to post collateral to secure the loan or
the use of margin and will pay interest on the borrowed money. The account managed by WBH will typically be used
as that collateral. If the securities in the client’s account decline in value, so does the value of the collateral supporting
the margin loan or the loan, and as a result, the client’s custodian may take action, such as issue a margin call and/or
sell securities in the account, in order to maintain the required equity.
In calculating its advisory fee, WBH includes the total absolute value of the securities in the client’s account, long or
short, plus all credit balances, with no offset for any margin or debit balances, unless it agrees to other arrangements
with a client.
WBH therefore is conflicted when it (i) recommends that clients take loans from their account custodians, (ii)
recommends that clients use and continue using margin, and (iii) when recommending an account custodian as a
lender to clients, because in each instance, WBH could otherwise suggest that the client sell securities in their
account. Clients remain solely responsible for determining whether to use or continue using margin or taking loans
from their account custodian. Our Chief Compliance Officer, Marc Hertzberg, remains available to address any
questions that a client of prospective client may have regarding the use of margin.
B. Describe whether you deduct fees from clients’ assets or bill clients for fees incurred. If clients may select either
method, disclose this fact. Explain how often you bill clients or deduct your fees.
For Wealth Management and Portfolio Management + Financial Planning clients, WBH both deducts fees from
clients’ accounts and bills clients for fees incurred, and clients may select either method. By mutual agreement, client
billings or fee deductions occur quarterly.
C. Describe any other types of fees or expenses clients may pay in connection with your advisory services, such as
custodian fees or mutual fund expenses. Disclose that clients will incur brokerage and other transaction costs, and
direct clients to the section(s) of your brochure that discuss brokerage.
WBH may buy mutual funds or exchange traded funds (“ETFs”) for certain client accounts. Clients that own mutual
funds and ETFs are subject to operating costs charged by the fund and ETF companies, which include investment
management fees. WBH does not gain any financial benefit from such charges.
Clients incur brokerage costs for certain transactions. These brokerage costs primarily consist of trade commissions
for buys and sells of securities. WBH does not receive any part of these brokerage fees. Brokerage fees are paid
directly to the custodian of the client’s account.
Tradeaway Fees. Relative to its discretionary investment management services, when beneficial to the client,
individual fixed income transactions may be effected through broker-dealers other than the account custodian, in
which event, the client generally will incur both the transaction fee charged by the executing broker-dealer and a
“tradeaway” fee charged by the account custodian.
D. If your clients either may or must pay your fees in advance, disclose this fact. Explain how a client may obtain
a refund of a pre-paid fee, if the advisory contract is terminated before the end of the billing period. Explain how
you will determine the amount of the refund.
WBH generally bills clients in advance. For contributions and withdrawals during a quarter, WBH will make
adjustments during the following quarter. Upon written notice of termination, WBH will refund any pre-paid and
unearned fees, subject to WBH’s investment advisory contract with the relevant client. In general, refunds are based
on the pro rata amount of any client prepaid fee that covers the period after termination.
E. If you or any of your supervised persons accepts compensation for the sale of securities or other investment
products, including asset-based sales charges or service fees from the sale of mutual funds, disclose this fact.
Not applicable.
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Item 6 – Performance-Based Fees and Side-By-Side Management
If you or any of your supervised persons accepts performance-based fees – that is, fees based on a share of capital
gains on or capital appreciation of the assets of a client (such as a client that is a hedge fund or other pooled
investment vehicle) – disclose this fact. If you or any of your supervised persons manage both accounts that are
charged a performance-based fee and accounts that are charged another type of fee, such as an hourly or flat fee
or an asset-based fee, disclose this fact. Explain the conflicts of interest that you or your supervised persons face
by managing these accounts at the same time, including that you or your supervised persons have an incentive to
favor accounts for which you or your supervised persons receive a performance-based fee, and describe generally
how you address these conflicts.
Neither WBH nor any supervised person of WBH accepts performance-based fees.
Item 7 – Types of Clients
Describe the types of clients to whom you generally provide investment advice, such as individuals, trusts,
investment companies, or pension plans. If you have any requirements for opening or maintaining an account,
such as a minimum account size, disclose the requirements.
WBH provides investment advice to individuals, trusts, retirement plans, non-profit and charitable organizations,
corporations, partnerships, and LLCs. WBH does not have a minimum account size. WBH charges a minimum advisory
fee of $4,000 to managed account clients. Thus, in the event that the client is subject to an annual minimum fee, the
client could pay a higher percentage fee than referenced above. Certain legacy client relationships are not subject to
this fee minimum. WBH, in its sole discretion, may waive or reduce its minimum fee requirement based upon certain
criteria (i.e. anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, negotiations with client, etc.). Please Note: Similar advisory
services may be available from other investment advisers for similar or lower fees. ANY QUESTIONS: WBH’s Chief
Compliance Officer remains available to address any questions that a client may have regarding its advisory fee
schedule.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Describe the methods of analysis and investment strategies you use in formulating investment advice or
managing assets. Explain that investing in securities involves risk of loss that clients should be prepared to bear.
WBH manages each client’s portfolio on an individualized basis. WBH recognizes that each client has different
investment related factors. WBH utilizes internal efforts to develop all client portfolio recommendations. Depending
on the particular client’s situation, WBH may recommend that the client own individual stocks, exchange traded
funds, individual bonds, certificates of deposit, mutual funds, publicly traded partnerships, money market funds or a
combination thereof. WBH has clients with all equity portfolios, all fixed income portfolios, and balanced portfolios
of equities and fixed income. Among clients with balanced portfolios, the percentage of each portfolio allocated to
equities and fixed income varies by client.
WBH primarily relies on fundamental analysis to review potential equity investments. In general, fundamental
analysis involves analyzing an equity’s intrinsic value based on economic, financial, and other factors. Fundamental
analysis looks at both broad factors and company specific factors. Broad factors may include general economic
conditions and industry specific conditions. WBH uses external and internal sources to research and analyze potential
equity investments. External sources include, but are not limited to, the following: research materials prepared by
third parties, financial publications, annual reports, prospectuses, other filings with the Securities and Exchange
Commission, and certain internet sites. Ultimately, WBH employees reach an internal decision on whether to buy or
sell a certain equity position.
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From time to time, WBH may utilize cyclical analysis to allocate client assets to equity based investments. Cyclical
analysis generally involves allocating assets to certain stocks and market sectors based on the relevant economic
environment.
WBH primarily gives investment advice that is related to long term equity holdings. However, in certain isolated
instances, due to a specific client request, WBH may give short term related investment advice, utilize margin
transactions or execute options transactions. Margin transactions require borrowing against current stock holdings
to buy more stocks. Option transactions generally involve the use of put or call options to meet a specific client
request.
Investing in securities involves a risk of loss that clients should understand and be prepared to withstand. In particular,
WBH will only utilize a strategy involving high-frequency trading, margin transactions and options upon an explicit
client request.
For those clients that own fixed income investments, WBH generally utilizes individual bonds, certificates of deposit,
exchange traded funds, and mutual funds. For those clients that own individual fixed income positions, WBH may
allocate federal government agency bonds, certificates of deposit, U.S. Treasury obligations, municipal bonds and
corporate bonds. Depending on the client’s circumstances and the relevant interest rate environment, WBH may
purchase fixed income positions that mature over a certain period of time. This strategy is commonly referred to as
laddering the maturity of fixed income positions. For example, if WBH determines that a client should own bonds that
mature within a five-year period, WBH will allocate positions that mature within certain intervals (i.e., every six
months). As positions mature or are called, WBH will allocate the proceeds to bonds that mature at the end of the
pre-determined maximum maturity period.
Depending on a client’s situation, WBH may deviate from a laddering strategy if the client requires funds at a certain
period in time. In these cases, WBH may purchase fixed income positions that mature near the date that the client
requires such funds.
B. For each significant investment strategy or method of analysis you use, explain the material risks involved. If
the method of analysis or strategy involves significant or unusual risks, discuss these risks in detail. If your primary
strategy involves frequent trading of securities, explain how frequent trading can affect investment performance,
particularly through increased brokerage and other transaction costs and taxes.
Investing in securities involves a risk of loss that clients should understand and be prepared to withstand. Any
investment strategy involves the possible short-term or long-term risk of loss. WBH does not believe that its
investment strategies involve any significant or unusual risks as related to other investment strategies. For example,
any investment in securities can decline over a given time period. WBH’s primary equity strategy does not involve the
frequent trading of securities.
For those clients who own individual fixed income positions, WBH holds the majority of these positions until maturity.
Based on changes in relevant interest rates, there is a risk that these positions could fluctuate in value during the
associated holding period. In certain cases, individual fixed income positions may be called by the issuer prior to the
maturity. When a fixed income position is called, there is a risk that the proceeds may be reinvested at a lower interest
rate than the interest rate of the position that was called.
55-ip
WBH uses 55-ip to monitor certain client asset allocations, provide trading signals regarding tax transition, tax-loss
harvesting, and model implementation. 55-ip receives a daily download of WBH transactions and holdings data from
Fidelity and Schwab. 55-ip delivers trade lists to WBH. WBH can choose to implement, reject, or amend these trade
recommendations for certain client accounts. Blackrock and J.P. Morgan provide several model strategies (comprised
either of exchange traded funds or a combination of mutual funds and exchange traded funds) to be implemented
through 55-ip with no additional cost beyond the cost of the underlying investments. The models are comprised of both
Blackrock and J.P. Morgan's own proprietary funds and other third-party asset manager’s funds, which WBH can then
choose from and implement through 55-ip at its discretion. WBH has chosen to use 55-ip to implement models for
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certain clients provided by Blackrock and J.P. Morgan at this time. To use 55-ip without any additional cost to the client
or to WBH, WBH is limited to using models provided by the third-party asset managers approved on the 55-ip platform.
A potential conflict exists as Blackrock and J.P. Morgan have an incentive to recommend the use of its own proprietary
products. Since WBH is being provided access to 55-ip by Blackrock, in order to receive the benefits of 55-ip, WBH may
purchase Blackrock products to a greater degree than if they were not being given access to 55-ip. WBH considers the
cost of the underlying investments as well as the cost of implementing the models when deciding whether to use a
given model or investment product on behalf of a client. WBH receives no monetary benefits from Blackrock or J.P.
Morgan for the use of its models, but WBH does receive access to investment research and other investment related
tools.
WBH may allocate investment management assets of its client accounts on a discretionary basis, among one or more
asset allocation programs as designated on the Investment Advisory Agreement. WBH Models have been designed to
comply with the requirements of Rule 3a-4 of the Investment Company Act of 1940. Rule 3a-4 provides similarly
managed investment programs, such as WBH’s models, with a non-exclusive safe harbor from the definition of an
investment company. In accordance with Rule 3a-4, the following disclosure is applicable to WBH’s management of
client portfolio assets:
Initial Interview – at the opening of the account, WBH, through its designated representatives, shall obtain
Individual Treatment - the account is managed on the basis of the client’s financial situation and investment
Consultation Available – WBH shall be reasonably available to consult with the client relative to the status of
Reporting – the client shall have access to reporting at any time through the Program;
Ability to Impose Restrictions – the client shall have the ability to impose reasonable restrictions on the
Separate Account - a separate account is maintained for the client with the Custodian;
Ownership – each client retains indicia of ownership of the account (e.g., right to withdraw securities or cash,
1.
from the client information sufficient to determine the client’s financial situation and investment objectives;
2.
objectives;
3.
Quarterly Notice – at least quarterly WBH shall notify the client to advise WBH whether the client’s financial
situation or investment objectives have changed, or if the client wants to impose and/or modify any reasonable
restrictions on the management of the account;
Annual Contact – at least annually, WBH shall contact the client to determine whether the client’s financial
4.
situation or investment objectives have changed, or if the client wants to impose and/or modify any reasonable
restrictions on the management of the account;
5.
the account;
6.
7.
management of the account, including the ability to instruct WBH not to purchase certain mutual funds;
8.
No Pooling – the client’s beneficial interest in a security does not represent an undivided interest in all the
securities held by the custodian, but rather represents a direct and beneficial interest in the securities which comprise
the account;
9.
10.
exercise or delegate proxy voting, and receive transaction confirmations).
Please Note: WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions that a client
of prospective client or client may have regarding WBH’s use of 55-ip, including the conflict of interest presented by
such arrangement. Please Further Note: In the event that a client seeks to prohibit or limit the amount of assets
allocated to the Blackrock model strategies, the client can do so, in writing, addressed to WBH’ Chief Compliance Officer
at mhertzberg@wbhadvisory.com.
C. If you recommend primarily a particular type of security, explain the material risks involved. If the type of
security involves significant or unusual risks, discuss these risks in detail.
WBH does not recommend primarily a particular type of security to the majority of its clients. Currently, WBH
recommends that clients allocate investment assets among various individual equity (stocks), debt (bonds) and fixed
income securities, cash and money market funds, mutual funds and/or exchange traded funds (“ETFs”) on a
discretionary basis in accordance with the client’s designated investment objective(s). Transactions involve the risk
of loss of capital and contain transaction costs associated with conducting trades and the settlement process as well
as potential tax consequences. It is not the intent of the investment strategy or process to result in frequent trading
of securities, however more frequent or shorter-term holding periods may occur if market conditions change quickly
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or valuations are altered unexpectedly. A client’s investment portfolio will fluctuate in value as market conditions
change and the client could lose all or a portion of the value of the investment portfolio over short or long periods of
time.
Item 9 – Disciplinary Information
If there are legal or disciplinary events that are material to a client’s or prospective client’s evaluation of your
advisory business or the integrity of your management, disclose all material facts regarding those events.
Not applicable
Item 10 – Other Financial Industry Activities and Affiliations
A. If you or any of your management persons are registered, or have an application pending to register, as a
broker-dealer or a registered representative of a broker-dealer, disclose this fact.
Not applicable
B. If you or any of your management persons are registered, or have an application pending to register, as a futures
commission merchant, commodity pool operator, a commodity trading advisor, or an associated person of the
foregoing entities, disclose this fact.
Not applicable
C. Describe any relationship or arrangement that is material to your advisory business or to your clients that you
or any of your management persons have with any related person listed below. Identify the related person and if
the relationship or arrangement creates a material conflict of interest with clients, describe the nature of the
conflict and how you address it.
Marc J. Hertzberg is an attorney and a certified public accountant (CPAA). In certain cases, Mr. Hertzberg may perform
legal and accounting services for WBH clients. WBH does not believe a conflict of interest exists in these situations.
The legal or accounting services are performed as a value-added service to these clients. Mr. Hertzberg regularly refers
clients to other attorneys and CPAs, based on the relevant issue at hand.
D. If you recommend or select other investment advisers for your clients and you receive compensation directly
or indirectly from those advisers that creates a material conflict of interest, or if you have other business
relationships with those advisers that create a material conflict of interest, describe these practices and discuss
the material conflicts of interest these practices create and how you address them.
Not applicable
Item 11 – Code of Ethics
A. If you are an SEC-registered adviser, briefly describe your code of ethics adopted pursuant to SEC rule 204A-1
or similar state rules. Explain that you will provide a copy of your code of ethics to any client or prospective client
upon request.
WBH has adopted a Code of Ethics ("Code"). The Code states general principles that all WBH employees are expected
to follow.
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The Code covers the following standards of business conduct:
1. Compliance with Laws and Regulations
2. Conflicts of Interest
3. Insider Trading
4. Personal Securities Transactions
5. Gifts and Entertainment
6. Confidentiality
7. Other Outside Activities
8. Marketing and Promotional Activities
The Code also addresses compliance procedures, record keeping, Form ADV disclosure, and administration and
enforcement of the Code.
Upon request, WBH will provide a copy of the Code to any client or prospective client.
B. If you or a related person recommends to clients, or buys or sells for client accounts, securities in which you or
a related person has a material financial interest, describe your practice and discuss the conflicts of interest it
presents. Describe generally how you address conflicts that arise. Examples: (1) You or a related person, as
principal, buys securities from (or sells securities to) your clients; (2) you or a related person acts as general partner
in a partnership in which you solicit client investments; or (3) you or a related person acts as an investment adviser
to an investment company that you recommend to clients.
Not applicable
C. If you or a related person invests in the same securities (or related securities, e.g., warrants, options or futures)
that you or a related person recommends to clients, describe your practice and discuss the conflicts of interest
this presents and generally how you address the conflicts that arise in connection with personal trading.
WBH employees may own some of the same securities that WBH allocates to client accounts. The affected securities
are usually widely held stocks, exchange-traded funds, or mutual funds. These securities may have been purchased
either before or after the same security is purchased for a client. The Chief Compliance Officer (CCO) reviews employee
holdings on a quarterly basis. Each WBH employee submits quarterly disclosures regarding their securities holdings.
The CCO reviews these reports. The CCO discusses any potential conflicts with the relevant employees. Due to the
disparate purchases of any overlapping securities, WBH does not believe that any conflict of interest exists when a
WBH employee owns the same security as a WBH client.
D. If you or a related person recommends securities to clients, or buys or sells securities for client accounts, at or
about the same time that you or a related person buys or sells the same securities for your own (or the related
person's own) account, describe your practice and discuss the conflicts of interest it presents. Describe generally
how you address conflicts that arise.
WBH employees may buy or sell some of the same securities that WBH buys or sells for client accounts. On a quarterly
basis, the CCO reviews transactions in the accounts of any employee that makes investment decisions. Also, on a
quarterly basis, the CCO reviews transactions in employee accounts that are not custodied at either Schwab or
Fidelity. The CCO discusses any conflicts with the relevant investment advisory employees.
Item 12 – Brokerage Practices
Describe the factors that you consider in selecting or recommending broker-dealers for client transactions and
determining the reasonableness of their compensation (e.g., commissions).
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Brokerage Practices
In the event that the client requests that WBH recommend a broker-dealer/custodian for execution and/or custodial
services, WBH generally recommends that investment advisor accounts be maintained at Charles Schwab & Co., Inc.
(“Schwab”) and/or Fidelity Institutional (“Fidelity”). The client will be required to enter into a formal Investment
Advisor Agreement with WBH setting forth the terms and conditions under which WBH shall advise on the client’s
assets, and a separate custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that WBH considers in recommending Schwab or Fidelity (or any other broker-dealer/custodian to clients)
include historical relationship with WBH, financial strength, reputation, execution capabilities, pricing, research, and
service. Although the commissions and/or transaction fees paid by WBH’s clients shall comply with WBH’s duty to
obtain best execution, a client may pay a commission or transaction fee that is higher than another qualified broker-
in good faith, that the
dealer might charge to effect the same transaction where WBH determines
commission/transaction fee is reasonable. In seeking best execution, the determinative factor is not the lowest
possible cost, but whether the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value or research provided, execution capability, commission rates,
and responsiveness. Accordingly, although WBH will seek competitive rates, it may not necessarily obtain the lowest
possible commission rates for client account transactions. The brokerage commissions or transaction fees charged
by the designated broker-dealer/custodian are exclusive of, and in addition to, WBH’s investment advisory fee.
Research and Additional Benefits
WBH receives from Schwab and Fidelity and potentially other broker-dealers/custodians, investment platforms,
unaffiliated investment managers, mutual fund sponsors, and vendors free or discounted support services and
products. Certain of these products and services assist WBH to better monitor and service client accounts maintained
at these institutions. The support services that WBH obtains can include investment-related research; pricing
information and market data; compliance or practice management-related publications; discounted or free
attendance at conferences, educational or social events; or other products used by WBH to further its investment
management business operations.
Certain of the support services or products received may assist WBH in managing and administering client accounts.
Others do not directly provide this assistance, but rather assist WBH to manage and further develop its business
enterprise.
WBH’s clients do not pay more for investment transactions effected or assets maintained at the broker-dealers and
custodians because of these arrangements. There is no corresponding commitment made by WBH to any broker-
dealer or custodian or any other entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products because of the above arrangements. T here is no corresponding
commitment made by WBH to Schwab, Fidelity or any other entity to invest any specific amount or percentage of
client assets in any specific mutual funds, securities or other investment products as result of the above arrangement.
Directed Brokerage
WBH recommends that its clients utilize the brokerage and custodial services provided by Schwab or Fidelity. WBH
does not generally accept direct brokerage arrangements (when a client requires that account transactions be
effected through a specific broker-dealer). In such client directed arrangements, the client will negotiate terms and
arrangements for their account with that broker-dealer, and WBH will not seek better execution services or prices
from other broker-dealers or be able to “batch” the client’s transactions for execution through other broker-dealers
with order for other accounts managed by WBH. As a result, a client may pay higher commission or other transaction
costs or greater spreads, or receive less favorable net prices, on transactions for the account than would otherwise
be the case. In the event that the client directs WBH to effect securities transactions for the client’s accounts through
a specific broker-dealer, the client correspondingly acknowledges that such direction may cause the accounts to incur
higher commissions or transaction costs than the accounts would otherwise incur had the client elected to effect
account transactions through alternative clearing arrangements that may be available through WBH. Higher
16
transaction costs adversely impact account performance. Transactions for directed accounts will generally be
executed following the execution of portfolio transactions for non-directed accounts.
Order Aggregation
We generally aggregate client trade orders when we are making trades for two or more clients in the same security,
at the same custodian, on the same trade day. We do not aggregate client trades among accounts at different
custodians. We believe that aggregated orders can, in many instances, produce better execution for clients, but in some
instances, trade aggregation could have a negative effect on the price paid or received by a particular client. We use
our discretion to continue to seek best execution for client transactions, and where circumstances warrant, we will not
aggregate a trade.
Generally, transactions will be averaged as to price and will be allocated among clients, at the same custodian, in
proportion to the purchase and sale orders placed for each client account on any given day. Each client account that
transacted in the same security, at the same custodian, on a given day will pay, or receive, the same price for that
security. WBH shall not receive any additional compensation or remuneration as a result of such aggregation. We
believe that aggregating client orders is consistent with our obligation to treat our clients fairly and equally, as well as
our obligation to seek best execution.
ANY QUESTIONS: WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions that a
client or prospective client may have regarding the above arrangement and the corresponding conflict of interest
presented by such arrangement.
Item 13 – Review of Accounts
A. Indicate whether you periodically review client accounts or financial plans. If you do, describe the frequency
and nature of the review, and the titles of the supervised persons who conduct the review.
WBH employees review client accounts on a periodic basis. Depending on the nature of the account, these reviews
may occur on a monthly, quarterly, or semi-annual basis. Financial plans are reviewed as necessary, usually less
frequently than the review of client accounts, and also upon the client’s request. Financial plan reviews may also be
triggered by a change in the client’s circumstances. Depending on the client and the extent of the review, account and
financial plan reviews may be conducted by various investment adviser representatives in our group. One or more of
our investment adviser representatives may participate in the relevant account or financial plan review.
B. If you review client accounts on other than a periodic basis, describe the factors that trigger a review.
Other than on a periodic basis, client account reviews may be triggered by other events, including extreme changes
in market conditions, changes in interest rates, a client request, or a change in the client’s situation (ex: retirement,
death of spouse, job loss, inheritance, change in marital status, etc.).
C. Describe the content and indicate the frequency of regular reports you provide to clients regarding their
accounts. State whether these reports are written.
WBH prepares regular written semi-annual reports which are generally made available to clients on the Firm’s
portfolio management system client portal. Hard copy reports are available upon request. These reports include a
statement of the holdings, and performance information in each client account. Performance information is provided
on an account basis and overall portfolio basis. In addition, the semi-annual reports include performance information
for the most recent calendar quarter and for longer periods of time.
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Item 14 – Client Referrals and Other Compensation
A. As indicated at Item 12 above, WBH can receive from Schwab and Fidelity (and others) without cost (and/or at
a discount), support services and/or products.
WBH’s clients do not pay more for investment transactions effected and/or assets maintained at Schwab and Fidelity
(or any other institution) as result of this arrangement. There is no corresponding commitment made by WBH to
Schwab or Fidelity, or to any other entity, to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as the result of the above arrangement. ANY QUESTIONS:
WBH’s Chief Compliance Officer, Marc Hertzberg, remains available to address any questions that a client or
prospective client may have regarding the above arrangement and the corresponding conflict of interest presented
by such arrangement.
B. If you or a related person directly or indirectly compensates any person who is not your supervised person for
client referrals, describe the arrangement and the compensation.
WBH no longer actively engages in promoter relationships. WBH furnishes referral payments to a former promoter
in connection with certain existing WBH clients consistent with the Investment Advisers Act of 1940, its corresponding
rules, and applicable state regulatory requirements. WBH does not adjust its management fees based on whether or
not the account is referred to WBH by another registered investment adviser. All such referral agreements are subject
to the referred client signing a written disclosure acknowledgement that outlines the terms of such referral
relationship. The promoter, at the time of the introduction, shall usually provide the prospective client with a written
disclosure statement reflecting the arrangement with the WBH, together with a copy of: (1) the WBH’s written
disclosure Brochure; and (2) Form CRS (if the prospect is a retail client).
C. Miscellaneous
As indicated at Item 12 above, WBH receives from Fidelity and Schwab certain free or discounted support services
and products.
Item 15 – Custody
If you have custody of client funds or securities and a qualified custodian sends quarterly, or more frequent,
account statements directly to your clients, explain that clients will receive account statements from the broker-
dealer, bank or other qualified custodian and that clients should carefully review those statements. If your clients
also receive account statements from you, your explanation must include a statement urging clients to compare
the account statements they receive from the qualified custodian with those they receive from you.
WBH has the ability to deduct its advisory fee from client accounts maintained at Fidelity and Schwab account on a
quarterly basis. Clients are provided with written transaction confirmation notices, and a written summary account
statement directly from Fidelity and/or Schwab, at least quarterly.
To the extent that WBH provides clients with periodic account statements or reports, the client is urged to compare
any statement or report provided by WBH with the account statements received from the account custodian. The
account custodian does not verify the accuracy of WBH’s advisory fee calculation.
WBH is also deemed to have custody of certain client’s cash and securities (in accordance with trustee activity) , and
subjects those accounts to a verification by an independent public accountant each calendar year, at a time that is
chosen by the accountant without prior notice and that is irregular from year to year. WBH's Chief Compliance
Officer, Marc J. Hertzberg, remains available to address any questions that a client or prospective client may have
regarding custody-related issues.
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Item 16 – Investment Discretion
If you accept discretionary authority to manage securities accounts on behalf of clients, disclose this fact and
describe any limitations clients may (or customarily do) place on this authority. Describe the procedures you
follow before you assume this authority (e.g., execution of a power of attorney).
WBH accepts discretionary authority to manage securities on behalf of clients. Clients may place certain restrictions
on such authority. These restrictions usually pertain to restrictions on owning securities from certain industries (such
as tobacco) or countries (such as South Africa). Absent either a written request or confirmation of such request in
writing by WBH, there are no limitations on WBH’s discretionary authority other than those set forth in WBH’s
contractual agreement with clients. Prior to assuming discretionary authority, the client has to execute a power of
attorney on the covered accounts. This power of attorney is usually part of the custodial brokerage firm’s application,
or a separate standard form utilized by the relevant brokerage firm.
Item 17 – Voting Client Securities
A. If you have, or will accept, authority to vote client securities, briefly describe your voting policies and
procedures, including those adopted pursuant to SEC rule 206(4)-6. Describe whether (and, if so, how) your clients
can direct your vote in a particular solicitation. Describe how you address conflicts of interest between you and
your clients with respect to voting their securities. Describe how clients may obtain information from you about
how you voted their securities. Explain to clients that they may obtain a copy of your proxy voting policies and
procedures upon request.
Upon written client approval, WBH will accept authority to vote client securities. In general, clients do not direct
WBH’s vote in a particular solicitation.
WBH uses ProxyEdge and Broadridge Financial Solutions, Inc. (“Broadridge”), an unaffiliated proxy service, to help process
and vote client securities. Unless a client directs otherwise, in writing, WBH, in conjunction with the proxy voting due
diligence and administrative services provided by Broadridge shall be responsible for: (1) directing the manner in
which proxies solicited by issuers of securities beneficially owned by the client shall be voted, and (2) making all
elections relative to any mergers, acquisitions, and tender offers. WBH and/or the client shall correspondingly instruct
each custodian of the assets to forward to WBH copies of all proxies and shareholder communications relating to the
assets. Absent mitigating circumstances and/or conflicts of interest (to the extent any such circumstance or conflict
is presented, if ever, information pertaining to how WBH addressed any such circumstance or conflict shall be
maintained by WBH), it is WBH’s general policy, in conjunction with the proxy voting due diligence services provided
by Broadridge, to vote proxies consistent with the recommendation of management. WBH, in conjunction with the
proxy voting due diligence services provided by Broadridge, shall monitor corporate actions of individual issuers and
investment companies consistent with WBH’s fiduciary duty to vote proxies in the best interests of its clients. With
respect to individual issuers, WBH may be solicited to vote on matters including corporate governance, adoption or
amendments to compensation plans (including stock options), and matters involving social issues and corporate
responsibility. With respect to investment companies (e.g., mutual funds), WBH may be solicited to vote on matters
including the approval of advisory contracts, distribution plans, and mergers. WBH, in conjunction with the
administrative services provided by Broadridge, shall maintain records pertaining to proxy voting as required
pursuant to Rule 204-2 (c)(2) under the Advisers Act. In addition, information pertaining to how WBH voted on any
specific proxy issue is also available upon written request to WBH’s Chief Compliance Officer.
Please Note: No client is under any obligation to have WBH (in conjunction with Broadridge) vote the client’s proxies
per the above proxy voting process. In the event that a client wants to vote his/her/its own proxies, the client can
advise WBH’s Chief Compliance Officer, Marc Hertzberg, in writing.
Sometimes securities held in the accounts of clients will be the subject of class action lawsuits. WBH has engaged
Chicago Clearing Corporation ("CCC") to provide a comprehensive review of our clients’ possible claims to a
settlement throughout the class action lawsuit process. CCC actively seeks out any open and eligible class action
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lawsuits. Additionally, CCC files, monitors and expedites the distribution of settlement proceeds in compliance with
SEC guidelines on behalf of our clients. CCC's filing fee is contingent upon the successful completion and distribution
of the settlement proceeds from a class action lawsuit. In recognition of CCC’s services, CCC receives 15% of our
clients’ share of the settlement distribution. When WBH receives written or electronic notice of a class action lawsuit,
settlement, or verdict affecting securities owned by clients, it will work to assist CCC in the gathering of required
information and submission of claims. Beginning March 2021, new clients will be automatically included in this
service, but may opt out by informing WBH that they would like to opt out. If a client opts out, WBH and CCC will not
monitor class action filings for that client. Current clients will be notified, in writing, that they will become subject to
this arrangement during 2021 and will be provided with an opportunity to opt out.
B. If you do not have authority to vote client securities, disclose this fact. Explain whether clients will receive their
proxies or other solicitations directly from their custodian or a transfer agent or from you, and discuss whether
(and, if so, how) clients can contact you with questions about a particular solicitation.
Not applicable
Item 18 – Financial Information
A. If you require or solicit prepayment of more than $1,200 in fees per client, six months or more in advance,
include a balance sheet for your most recent fiscal year.
Not applicable
B. If you have discretionary authority or custody of client funds or securities, or you require or solicit prepayment
of more than $1,200 in fees per client, six months or more in advance, disclose any financial condition that is
reasonably likely to impair your ability to meet contractual commitments to clients.
Not applicable
C. If you have been the subject of a bankruptcy petition at any time during the past ten years, disclose this fact,
the date the petition was first brought, and the current status. If you are registering or are registered with one or
more state securities authorities, you must respond to the following additional Item.
Not applicable
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