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Form ADV Part 2A: Firm Brochure
&
Form ADV Part 2B: Brochure Supplement
WAYPOINT WEALTH COUNSEL, LLC
3715 Northside Parkway NW, Building 400, Suite 775
Atlanta, Georgia 30327
(404) 955-7481
www.waypointwc.com
March 28, 2025
This Brochure provides information about the qualifications and business practices of Waypoint Wealth
Counsel, LLC, Brad S. McGrew, Matthew T. Woods, Michael Rollauer, Daniel Hall, and William Scott. If you
have any questions about the contents of this Brochure, please contact us at (404) 955-7481. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Waypoint Wealth Counsel, LLC is an SEC Registered Investment Adviser. Registration does not imply any
level of skill or training. Additional information about Waypoint Wealth Counsel, LLC also is available on
the SEC’s website at www.adviserinfo.sec.gov. You can search this site by a unique identifying number,
known as a CRD number. Our firm’s CRD number is 171822
Item 2 – Material Changes
The Material Changes section of this brochure lists the material changes made since the last release of this
brochure. This “summary” of changes will be made available to you at least annually.
If you would like to receive a complete copy of the Form ADV Part 2A, you may obtain it by contacting us by
telephone at 404-955-7481, by email at bmcgrew@waypointwc.com or on the
internet at
www.adviserinfo.sec.gov. You can search for us on the adviser information site by using our unique
identifying number, known as a CRD number. The CRD number for Waypoint Wealth is 171822. Please
contact Brad McGrew, Chief Compliance Officer, if you have any questions about the contents of this
brochure.
There has been one material changes since the last release of this brochure. We have expanded our services
to include financial planning only engagements for a fixed fee.
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Item 3 – Table of Contents
Item 2 – Material Changes ............................................................................................................................................ 2
Table of Contents
Item 3 – Table of Contents............................................................................................................................................ 3
Item 4 – Advisory Business .......................................................................................................................................... 4
Item 5 – Fees and Compensation ............................................................................................................................... 6
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................... 8
Item 7 – Types of Clients ............................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 8
Item 9 – Disciplinary History .................................................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................... 12
Item 11 – Code of Ethics .............................................................................................................................................. 12
Item 12 – Brokerage Practices ................................................................................................................................. 13
Item 13 – Review of Accounts ................................................................................................................................... 15
Item 14 – Client Referrals and Other Compensation ....................................................................................... 15
Item 15 – Custody .......................................................................................................................................................... 16
Item 16 – Investment Discretion ............................................................................................................................. 16
Item 17 – Voting Client Securities ........................................................................................................................... 17
Item 18 – Financial Information .............................................................................................................................. 17
Form ADV Part 2B: Brochure Supplement .......................................................................................................... 18
Bradley S. McGrew, CFP® ...................................................................................................................................... 19
Matthew T. Woods............................................................................................................................................... 19
Michael H. Rollauer, CFP® ..................................................................................................................................... 20
Daniel C. Hall ........................................................................................................................................................ 20
Willam S. Scott, CFP® ............................................................................................................................................ 21
Professional Certifications ................................................................................................................................... 22
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Item 4 – Advisory Business
Waypoint Wealth Counsel, LLC (“Waypoint”) is an independently owned registered investment advisory
firm. Waypoint was established by Bradley S. McGrew and Matthew T. Woods in 2014 and is headquartered
in Atlanta, Georgia. The firm is focused on primarily providing wealth management and financial planning
services to individual investors. The principal owners of the firm are Mr. McGrew, Mr. Woods, and Michael
Rollauer.
As of December 31, 2024, Waypoint had a total of $663,618,239 in assets under management,
$648,966,995 of which were managed on a discretionary basis, and $14,651,244 on a non-discretionary basis.
Services Provided
Waypoint also has $111,037,043 of assets under advisement.
Portfolio Management
Waypoint is a wealth management firm dedicated to serving the specific needs of our clients through
individually tailored portfolios. Investment portfolios are designed in accordance with each client’s
objectives and requirements. We select positions for each portfolio, with a focus on a disciplined process
designed to manage risk for the client.
To implement the client’s portfolio, Waypoint will primarily manage clients’ investment portfolios on a
discretionary basis. As a discretionary investment adviser, Waypoint will have the authority to supervise and
direct the portfolio without prior consultation with the client. In limited instances, Waypoint does manage
portfolios under a non-discretionary arrangement in which the client retains the responsibility for the final
decision on all actions taken with respect to the portfolio. Obtaining client consent before a transaction can
result in a delay in executing recommended trades, which could limit participation in client grouped trades
and adversely affect the performance of the portfolio.
Separate Account Managers
When factors are appropriate for a client, Waypoint will recommend the use of one or more Separate
Account Managers, each a “Manager.” Having access to various Managers offers a wide variety of manager
styles and offers clients the opportunity to utilize more than one Manager if necessary to meet the needs
and investment objectives of the client. Waypoint will select or recommend the Manager(s) it deems most
appropriate for the client. Factors that Waypoint considers in recommending/selecting Managers generally
include the client’s stated investment objective(s), management style, performance, risk level, reputation,
financial strength, reporting, pricing, and research.
The Manager(s) will generally be granted discretionary trading authority to provide investment
supervisory services for the portfolio. Under certain circumstances, Waypoint retains the authority to
terminate the Manager’s relationship or to add new Managers without specific client consent. In other cases,
the client will ultimately select one or more Managers recommended by Waypoint. Fees paid to such
Manager(s) are separate from and in addition to the fee assessed by Waypoint.
In any case, with respect to assets managed by a Manager, Waypoint’s role will be to monitor the overall
financial situation of the client, to monitor the investment approach and performance of the Manager(s), and
to assist the client in understanding the investments of the portfolio.
Schwab Intelligent Portfolios™
On a limited basis we provide investment management services utilizing Charles Schwab’s Institutional
Intelligent Portfolios™ Program, an automated, online investment management platform for use by
independent investment advisors and sponsored by Schwab Wealth Investment Advisory, Inc. (SWIA).
Through this program, we offer clients a range of investment strategies we have constructed and manage,
each consisting of a portfolio of exchange traded funds (“ETFs”) and a cash allocation. The client’s portfolio
is held in a brokerage account opened by the client at SWIA’s affiliate, Charles Schwab & Co., Inc. (“Schwab”).
This program is described in the SWIA Institutional Intelligent Portfolios™ Disclosure Brochure (the
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“Program Disclosure Brochure”), which is delivered to clients by SWIA during the online enrollment
Item 5 - Fees and Compensation
process. Waypoint is solely responsible for determining the appropriateness of the program for the client,
choosing a suitable investment strategy and portfolio for the client’s investment needs and goals, and
managing that portfolio on an ongoing basis. SWIA’s role is limited to delivering Schwab’s Program
Disclosure Brochure to clients and administering the program so that it operates as described in the
Program Disclosure Brochure. We have contracted with Schwab to provide us with the technology platform
and related trading and account management services for the program. This platform enables us to make
the Program available to clients online and includes a system that automates certain key parts of our
investment process. Clients do not pay fees to SWIA in connection with the Program, but we charge clients a
fee for our portfolio management services as described below under
.
Private Fund Adviser
Waypoint also serves as a co-Investment Manager to the Waypoint Private Access Fund, LP. This service is
detailed in the offering document for the Fund, which include, as applicable, the operating agreement,
private placement memorandum, subscription agreement and/or term sheets, separate disclosure
documents, and amendments thereto (“Offering Documents”).
Waypoint co-manages the Fund based on the investment strategy, policies, and guidelines as set forth in
the Offering Documents and not in accordance with the individual needs or objectives of any particular
investor. Each prospective investor interested in investing in the Fund is required to complete a
subscription agreement in which the prospective investor attests as to whether such prospective investor
meets the qualifications to invest in the Fund and further acknowledges and accepts the various risk factors
associated with such an investment.
Waypoint may recommend that certain Clients who meet the applicable qualifications invest in the Fund.
Waypoint does not receive a separate advisory fee for its Investment Advisory services to the Fund for
current Waypoint Advisory Clients (advisory). Waypoint does receive a portion of the Fund investment
management fee for non-Waypoint advisory fund investors (non-advisory) as discussed in Item 14 below.
Referrals to Other Investment Advisers
As part of our services, we recommend to certain clients with particular investment objectives the use of
services provided by other investment advisers to manage all, or a portion, of their portfolio. These referrals
depend on the needs of the client and our ability to provide the investment strategy. When we are unable
to provide a specific strategy, we recommend other advisers that can. Factors we take into consideration
when making a referral include, but are not limited to, the investment advisers’ strategy, performance,
method of analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives.
Referred clients will engage directly with the recommended investment adviser at the client’s discretion.
Insurance Carrier Variable Product Separate Account Portfolio
On a limited basis we provide investment management services to clients in connection with the selection and
monitoring of a model portfolio or a custom designed individual portfolio consisting of sub-accounts held
within a variable insurance product. Typically, these variable insurance products are no load fee- based
annuities offered through life insurance companies. There are no surrender charges, and the policy can be
liquidated at any time. We manage the sub-accounts within the insurance product with authorization
provided by the client on the client’s product application or insurance company provided form.
Financial Planning
Waypoint offers limited financial planning services to those clients in need of such assistance in conjunction
with or separate from our Portfolio Management services. Waypoint’s financial planning services normally
address areas such as general cash flow planning, retirement planning, estate planning and insurance
analysis. The goal of this service is to assess the financial circumstances of the client to develop the client’s
investment plan more effectively. Financial Planning is typically provided in conjunction with the
management of the portfolio, however, depending on the client planning need, it can be offered separately.
Retirement Plan Advisory Services
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Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring that
prudent procedural steps are followed in making investment decisions. Waypoint will provide Retirement
Plan consulting services to Plans and Plan Fiduciaries as described below. The particular services provided
will be detailed in the consulting agreement. The appropriate Plan Fiduciary(ies) designated in the Plan
documents (e.g., the Plan sponsor or named fiduciary) will (i) make the decision to retain our firm; (ii) agree
to the scope of the services that we will provide; and (iii) make the ultimate decision as to accepting any of
the recommendations that we may provide. The Plan Fiduciaries are free to seek independent advice about
the appropriateness of any recommended services for the Plan. Retirement Plan consulting services may
be offered individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets. For
certain services, Waypoint will be considered a fiduciary under ERISA. For example, Waypoint will act as
an ERISA § 3(21) fiduciary when providing non-discretionary investment advice to Plan Fiduciaries by
recommending a suite of investment choices for selection by plan Participants. If Plan Fiduciaries retain
Waypoint to act as an investment manager providing the plan with discretionary investment management
services, Waypoint will act as an ERISA § 3(38) fiduciary.
With respect to any account for which Waypoint meets the definition of a fiduciary under Department of
Labor rules, Waypoint acknowledges that both Waypoint and its Related Persons are acting as fiduciaries.
Additional disclosure may be found elsewhere in this Brochure or in the written agreement between
Waypoint and Client.
Management
In some instances, Waypoint assists clients with their retirement plan accounts. When an employee leaves an
employer there are generally four options regarding an existing retirement plan account and an employee’s
options, or combination thereof, such as; 1) if permitted, leaving the funds in the former employer’s plan, 2) if
rollovers are permitted and the employee has a new employer with an available plan, the employee could
rollover the funds to the new employer plan, 3) rollover the funds to an Individual Retirement Account
(“IRA”), or 4) withdraw or cash out the employee’s funds from the plan which could have adverse tax
consequences depending on certain factors. If a client chooses to rollover retirement plan assets into an IRA
account managed by Waypoint, we will receive an asset management fee. Clients are under no obligation to
roll retirement plan assets to an account managed by us.
• Discretionary Management Services
Fiduciary
Services
When retained as an investment manager within the meaning of ERISA § 3(38), Waypoint provides
continuous and ongoing supervision over the designated retirement plan assets. Waypoint will actively
monitor the designated retirement plan assets and provide ongoing management of the assets. When
applicable, Waypoint will have discretionary authority to make all decisions to buy, sell or hold securities,
cash, or other investments for the designated retirement plan assets in our sole discretion without first
consulting with the Plan Fiduciaries. We also have the power and authority to carry out these decisions by
giving instructions, on your behalf, to brokers and dealers and the qualified custodian(s) of the Plan for our
• Discretionary Investment Selection Services
management of the designated retirement plan assets.
Waypoint will monitor the investment options of the Plan and add or remove investment options for the Plan
without prior consultation with the Plan Fiduciaries. Waypoint will have discretionary authority to make
Item 5 – Fees and Compensation
and implement all decisions regarding the investment options that are available to Plan Participants.
Portfolio Management and Retirement Advisory Service Fees
Portfolio management fees are calculated as a percentage of assets under management and are typically
payable monthly or quarterly, in arrears or advance depending on the agreement terms, based on the
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applicable month-end or quarter-end account value. In some cases, such as the Waypoint Private Access
Fund, as set forth in the operating agreement, fees will be based on the most recent Partnership net asset
value (“NAV”) as reported by the General Partner. Fees will be directly debited from the account, in
accordance with the client authorization form required by the custodian. In limited circumstances,
depending on the client circumstance and agreement, fees may be paid by client check or wire. Below is the
standard client fee schedule:
Annual Percentage Fee
Market Value of Investment
Capital Under Management
1.00% on the first
$10,000,000
0.75% on the next
$10,000,000
0.50% above
$20,000,000
The minimum account value is generally set at $2,000,000. Portfolios are subject to a $15,000 minimum
annual fee per household which can exceed our highest published 1.0% annual fee rate.
Waypoint reserves the right to negotiate fees. Some clients pay more or less than others depending on
certain factors, such as the type and size of the account, and existence of related accounts. The negotiated fee
is specified in the agreement between Waypoint and the client.
Separate Account Manager Fees
In instances where the services of a Separate Account Manager are utilized, the Separate Account Manager
fees will be charged in addition to Waypoint’s fee and will be detailed in the Management Agreement signed
by the client.
Referrals to Other Investment Advisers
Waypoint will refer clients to another investment adviser that provides an options-based strategy when a
client desires certain risk-hedging solutions. This option strategy includes covered call spreads and collar
strategies. An option is a contract that gives the buyer the right, but not the obligation to buy or sell a
security at a specific price on or before a certain date. An option is a security. An option is also a derivative
because it derives its value from an underlying asset. The strategy uses options to “hedge” the ownership
of the underlying security, in other words, the investment manager will use an option purchase to limit the
potential upside and downside of a security. The strategy uses a “collar strategy,” in which the investment
manager executes two or more option contracts. A put option that buys and a call option that sells the same
underlying security. This puts the investment on both sides of the market with the ability to vary price, time,
and other factors. A risk of collar strategies is that the ability to fully profit from a price swing is limited.
When a client participates in the options-based strategy, Waypoint will charge a separate advisory fee.
Typically, the fee is billed quarterly based on the notional value of the options and is debited from the option
account. Waypoint reserves the right to negotiate the fee on a case-by-case basis. The fee is separate from
other Waypoint individual portfolio and retirement advisory fees listed above. When recommending other
investment advisers, Waypoint will charge a separate client fee from the fee charged by the other
investment adviser.
Insurance Product Separate Account Management Fee
Separate account management fees are calculated as a percentage of assets under management and are
typically billed monthly, in arrears , based on the month-end value of the separate account. Our fee is
debited directly from a specified advisory account unless otherwise directed. The insurance carrier charges
a $20 (or range) monthly subscription fee per contract. Additional fees may be applicable.
Please see the insurance carrier’s product prospectus for details.
Financial Planning Fee
Fee are negotiable and vary by client depending on the scope of the engagement, complexity of services
requested, the nature of the client’s personal and financial situation, and any other factors that may affect
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the performance or delivery of the desired service. The fee is stated in the financial planning agreement.
Our financial planning service fee typically ranges from $0 to $12,000. Our hourly fee for consulting on
topics not related to asset management will not exceed $100 an hour. We will invoice the client for services
and payments will be made to Waypoint Wealth Counsel, LLC.
Other Fees and Expenses
Item 12 - Brokerage Practices
Clients will incur brokerage and other transaction costs, in addition to the fee paid to Waypoint (refer to
). These fees may be assessed by custodians, brokers, private fund and other
third parties, and may include non-affiliated manager fees, custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Private funds, mutual funds, and exchanged traded funds also charge
internal management fees, which are disclosed in a fund’s offering documents or prospectus. Waypoint does
not receive any portion of commissions, fees or costs assessed by any of these parties for client
participation.
Waypoint’s supervised persons do not accept compensation for the sale of securities or other investment
Item 6 – Performance-Based Fees and Side-By-Side Management
products, including asset-based sales charges or service fees from the sale of mutual funds.
Waypoint does not have any performance-based fee arrangements. “Side-by-Side Management” refers to a
situation in which the same firm manages accounts that are billed based on a percentage of assets under
management and at the same time manages other accounts for which fees are assessed on a performance
Item 7 – Types of Clients
fee basis. Because Waypoint has no performance-based fee accounts, it has no side-by-side management.
Waypoint provides portfolio management services to individuals, high net worth individuals, pensions,
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
foundations, public, profit-sharing, trusts, estates, and charitable organizations.
Methods of Analysis
Waypoint’s method of analysis and investment strategy begins with an understanding of the client’s
personal financial goals. Each client is requested to complete an Investment Policy Statement (“IPS”),
identifying their goals, risk tolerance and any special investment requests. Through information gained
from the client, Waypoint will use the following analysis methods and tools to make investment decisions.
The security analysis methods may consist of:
•
•
•
•
Charting
Fundamental
Technical
Cyclical
Information sources may include:
•
•
•
•
•
•
Financial newspapers and magazines
Research materials prepared internally and externally
Corporate rating services
Annual reports, prospectuses and filings with the Securities and Exchange Commission
Company press releases
Various financial analysis on-line tools and resources made available via purchase of license to use
Investment Strategies
software.
Investment strategies may include:
•
•
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Long-term purchases (securities held at least 1 year)
Short-term purchases (securities held < 1 year)
Types of securities used in strategies may include:
•
•
•
•
•
•
Fixed Income
Real Estate Investment Trusts
Alternative Strategies or Private Funds
Equities or stocks
Mutual funds
Exchange Traded Funds (ETFs)
Mutual Fund Share Class Disclosure
We will seek to determine the most advantageous share class available to you. While institutional share
classes are usually the lowest cost alternative, under certain circumstances you may be better served to pay
a higher annual expense ratio and avoid a transaction fee on each trade. When selecting a mutual fund for
your advisory account, we have a fiduciary duty to select the share class that helps manage the overall fee
structure of your account. We will perform an analysis to determine which class is most beneficial to you.
We will review mutual fund positions that you may transfer “in kind” to be included in the assets managed
by us. We will advise you as to alternatives available to you regarding share classes if available. We
recognize that in some situations alternative share classes may not be available such as in 401k plans that
limit the array of investments or funds that require certain investment amounts, or custodial platforms that
do not provide alternative classes.
Mutual Fund Legacy Holdings
When you transfer assets into a managed account, we will review your mutual fund holdings. If a holding is
not one of our recommended funds, the mutual fund will generally be sold unless you need to avoid a taxable
gain or direct us to hold the position. In some circumstances, if the legacy holding fits into the asset
allocation of your portfolio, it may be held going forward. If we determine it is in your best interest to
convert to an alternative share class and the position meets the minimum investment and eligibility criteria,
we will place instructions for the custodian to convert the position on its next available share class
Risk of Loss
conversion date.
Investing in securities involves the risk of loss that you should be prepared to bear. We seek to mitigate
investment risks through our strategies and your objectives. Investment portfolios may be adversely
affected by general economic and market conditions such as interest rates, availability of credit, inflation
rates, changes in laws, and national and international political circumstances. These factors may affect the
level and volatility of security pricing and the liquidity of an investment.
Cybersecurity Risk
Waypoint and its service providers may be subject to operational and information security risks resulting
from cyberattacks. Cyberattacks include, among other behaviors, stealing or corrupting data maintained
online or digitally, denial of service attacks on websites, the unauthorized release of confidential
information or various other forms of cybersecurity breaches. Cybersecurity attacks affecting Waypoint
and its service providers may adversely impact Clients. For instance, cyberattacks may interfere with the
processing of transactions, cause the release of private information about Clients, impede trading, subject
Waypoint to regulatory fines or financial losses, and cause reputational damage. Similar types of
cybersecurity risks are also present for issuers of securities in which Clients may invest in, qualified
custodians, governmental and other regulatory authorities, exchange and other financial market operators,
or other financial institutions. Cybersecurity incidents that could ultimately cause them to incur losses,
including for example: financial losses, cost and reputational damages, and loss from damage or
interruption of systems. Although Waypoint has established its systems to reduce the risk of these incidents
from coming to fruition, there is no guarantee that these efforts will always be successful, especially
considering that Waypoint does not directly control the cybersecurity measures and policies employed by
third party service providers.
Management Risks
While Waypoint manages client investment portfolios, or recommends one or more Managers, based on
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Waypoint’s experience, research and proprietary methods, the value of client investment portfolios will
change daily based on the performance of the underlying securities in which they are invested. Accordingly,
client investment portfolios are subject to the risk that Waypoint or a Manager allocates client assets to
individual securities and/or asset classes that are adversely affected by unanticipated market movements,
and the risk that Waypoint’s specific investment choices could underperform their relevant indexes.
Risks of Investments in Mutual Funds, ETFs, and Other Investment Pools
As described above, Waypoint or a Manager(s) may invest client portfolios in mutual funds, ETFs, and other
investment pools (“pooled investment funds”). Investments in pooled investment funds are generally less
risky than investing in individual securities because of their diversified portfolios; however, these
investments are still subject to risks associated with the markets in which they invest. In addition, pooled
investment funds’ success will be related to the skills of their particular managers and their performance in
managing their funds. Pooled investment funds are also subject to risks due to regulatory restrictions
applicable to registered investment companies under the Investment Company Act of 1940.
Risks Related to Alternative Investment Vehicles
From time to time and as appropriate, Waypoint may invest a portion of a client’s portfolio in alternative
investment vehicles. The value of client portfolios will be based in part on the value of alternative
investment vehicles in which they are invested, the success of each of which will depend heavily upon the
efforts of their respective Managers. When the investment objectives and strategies of a Manager are out of
favor in the market or a Manager makes unsuccessful investment decisions, the alternative investment
vehicles managed by the Manager may lose money. A client account may lose a substantial percentage of
its value if the investment objectives and strategies of many or most of the alternative investment vehicles
in which it is invested are out of favor at the same time, or many or most of the Managers make unsuccessful
investment decisions at the same time.
Equity Market Risks
Waypoint and any Manager(s) will generally invest portions of client assets directly into equity investments,
primarily stocks, or into pooled investment funds that invest in the stock market. As noted above, while
pooled investments have diversified portfolios that may make them less risky than investments in individual
securities, funds that invest in stocks and other equity securities are nevertheless subject to the risks of the
stock market. These risks include, without limitation, the risks that stock values will decline due to daily
fluctuations in the markets, and that stock values will decline over longer periods (e.g., bear markets) due
to general market declines in the stock prices for all companies, regardless of any individual security’s
prospects.
Fixed Income Risks
Waypoint and any Manager(s) may invest portions of client assets directly into fixed income instruments,
such as bonds and notes, or may invest in pooled investment funds that invest in bonds and notes. While
investing in fixed income instruments, either directly or through pooled investment funds, is generally less
volatile than investing in stock (equity) markets, fixed income investments nevertheless are subject to risks.
These risks include, without limitation, interest rate risks (risks that changes in interest rates will devalue
the investments), credit risks (risks of default by borrowers), or maturity risk (risks that bonds or notes
will change value from the time of issuance to maturity).
Foreign Securities Risks
Waypoint and any Manager(s) may invest portions of client assets into pooled investment funds that invest
internationally. While foreign investments are important to the diversification of client investment
portfolios, they carry risks that may be different from U.S. investments. For example, foreign investments
may not be subject to uniform audit, financial reporting or disclosure standards, practices, or requirements
comparable to those found in the U.S. Foreign investments are also subject to foreign withholding taxes and
the risk of adverse changes in investment or exchange control regulations. Finally, foreign investments may
involve currency risk, which is the risk that the value of the foreign security will decrease due to changes in
the relative value of the U.S. dollar and the security’s underlying foreign currency.
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Derivatives Risk
Waypoint may, for certain clients that qualify as “accredited investors” and for whom it is appropriate,
invest portions of the client assets in private investment funds derivative financial instruments
(“derivatives”) including, without limitation, futures, options, interest rate swaps, forward currency
contracts and credit derivatives such as credit default swaps. A small investment in derivatives could have
a potentially large impact on an investor’s performance. The use of derivatives involves risks different from,
or possibly greater than, the risks associated with investing directly in the underlying assets. These risks
include: (1) counterparty risk; (2) interest rate risk; (3) basis risk; (4) settlement risk; (5) legal risk; (6)
operational risk; and (7) market risk. Counterparty risk is the risk that one of the Fund’s counterparties
might default on its obligation to pay or perform generally on its obligations. Interest rate risk is the general
risk associated with movements in interest rates. Basis risk is the risk associated with the relative
movements in two (related) rates or prices. Settlement risk is the risk that a settlement in a transfer system
does not take place as expected. Legal risk is the risk that a transaction proves unenforceable in law or
because it has been inadequately documented. Operational risk is the risk of unexpected losses arising from
deficiencies in a firm’s management information, support and control systems and procedures. Market risk
is the risk of potential adverse changes in the value of financial instruments resulting from changes in
market prices, such as interest, commodity, and currency rate movements. In addition, derivatives can be
highly volatile, illiquid, and difficult to value.
Private Fund Risk
Private investment funds involve various risk factors, including, but not limited to, potential for complete
loss of principal, liquidity constraints and lack of transparency. A complete discussion of these risks is
included in the Fund’s offering documents, which will be provided to each interested and qualified Client
for review and consideration. Unlike liquid investments that a Client may maintain, private investments do
not provide daily liquidity or pricing. The following summarizes some of the risks for private fund investors.
No Assurance
Investors are encouraged to read the specific fund memorandum for a complete list of risks.
. All investments involve the risk of the loss of capital. No guarantee or representation is made
that the Fund will be successful in achieving its investment objective, including any particular level of
Valuation
returns, or avoiding substantial losses.
. As a fund of funds, the Underlying Funds are expected to rely on the Underlying Fund managers
for valuation of the respective Underlying Funds’ assets and liabilities. The Underlying Funds are expected
to primarily hold securities and other assets that will not have readily assessable market values. In such
instances, it is anticipated that the Underlying Fund Managers will determine the fair value of such
securities and assets in their reasonable judgment based on various factors and may rely on internal pricing
models. The amount and timing of any carried interest received by the Underlying Fund Managers with
respect to the Underlying Funds may depend in part on the value of such Underlying Funds’ assets and
liabilities. If the valuations made by the Underlying Fund Managers are incorrect, the amount of any carried
interest received by the Underlying Fund Managers, or the timing of receipt of carried interest, could also
be incorrect. Such valuations may not be indicative of what the actual fair market value of the Portfolio
Investments made by the Underlying Funds would be in an active, liquid, or established market. The
ultimate values of realized Portfolio Investments by the Underlying Funds may differ from the values
reported by the Underlying Funds to the Fund and the Investment Managers and the ultimate amount
Fraud
realized from an investment in the Fund may differ from the value of Interests reported to Limited Partners.
. Although the Investment Managers will conduct a reasonable level of due diligence in advance of
investing in an Underlying Fund, there is a risk that the Underlying Fund Manager may be defrauded. There
can be no assurance that the Underlying Fund Managers or the entities they advise will comply with all
applicable laws and that assets entrusted to the Underlying Fund Managers, or their affiliates, will be
Tax.
protected.
The taxation of partners and partnerships is complex. There can be no assurance that the structure of
11
the Fund, the Underlying Funds or the Portfolio Investments will be tax-efficient to any Limited Partner.
The Fund may recognize income for tax purposes before, or without, receiving cash to distribute to
Partners. Partners will be required to report in their tax returns their respective shares of the income, gains,
expenses, and losses of the Fund without regard to the amount, if any, of distributions received. Tax laws
and court and IRS interpretations thereof are subject to change at any time, possibly with retroactive effect.
Item 9 – Disciplinary History
Prospective investors are urged to discuss potential tax law changes with their tax advisors.
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events (i.e., criminal and/or civil action, administrative proceeding, self-regulatory proceeding) that would
be material to your evaluation of them or the integrity of their management. Waypoint has not been subject
Item 10 – Other Financial Industry Activities and Affiliations
to an SEC disciplinary event.
Opto Investments, Inc. and Lonsdale Investment Management, LLC
Opto Investments, Inc. (Opto) provides a proprietary digital alternative investment platform for illiquid
alternative investment offerings and acts as the general partner to the Waypoint Private Access Fund.
Lonsdale Investment Management, LLC is an affiliated company of Opto Investments, Inc., and acts as the
Co-Investment Manager to the Waypoint Private Access Fund. Waypoint may recommend that qualified
Clients invest in the Waypoint Private Access Fund ("WPAF" or “Fund”). Waypoint has material interests in
WPAF. As a result, Waypoint benefits financially from investments made in WPAF and from returns
generated by WPAF, see Item 14 of this brochure. Waypoint does benefit from non-advisory investors in
the Fund. As a result, Waypoint has an incentive to recommend investment in the Fund. Waypoint will
conduct appropriate due diligence to ensure any recommendation to a Client to invest in the Fund aligns
with the Client's investment needs and objectives. In addition, neither Waypoint nor its IARs will receive
any additional compensation for Clients investing into the Fund. There is no requirement for Waypoint to
recommend the Fund to Clients, nor are Clients obligated to invest in the Fund.
Recommendation of Other Investment Advisers
As mentioned in Item 4, Waypoint will, when appropriate for a client, recommend other investment
advisers who offer strategies not provided by Waypoint. Some of these other investment advisers are
owned by and have employed family members of Waypoint IARs. While neither Waypoint nor the IAR
benefit directly from the recommendation, it does present an indirect benefit to a related person of a firm
member. When present, Waypoint will disclose the relationship to recommended Clients and conduct
appropriate due diligence to ensure any recommendation aligns with the Client's investment needs and
objectives. In addition, neither Waypoint nor its IARs will receive any additional compensation for its
recommendation than what has been disclosed in Item 5 above. There is no requirement for Waypoint to
recommend these other investment advisers to Clients, nor are Clients obligated to invest in them.
Item 11 – Code of Ethics
Code of Ethics and Personal Trading
Waypoint has adopted a Code of Ethics (“the Code”), the full text of which is available to you upon request.
Waypoint’s Code has several goals. First, the Code is designed to assist Waypoint in complying with
applicable laws and regulations governing its investment advisory business. Under the Investment Advisers
Act of 1940, Waypoint owes fiduciary duties to its clients. Pursuant to these fiduciary duties, the Code
requires people associated with Waypoint (managers, officers, and employees) to act with honesty, good
faith, and fair dealing in working with clients. In addition, the Code prohibits such associated persons from
trading or otherwise acting on insider information.
Next, the Code sets forth guidelines for professional standards for Waypoint’s associated persons. Under the
Code’s Professional Standards, Waypoint expects its associated persons to put the interests of its clients
12
first, ahead of personal interests. In this regard, Waypoint associated persons are not to take inappropriate
advantage of their positions in relation to Waypoint clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading activities of
associated persons. From time-to-time Waypoint’s associated persons may invest in the same securities
recommended to clients. Under its Code, Waypoint has adopted procedures designed to reduce or eliminate
conflicts of interest that this could potentially cause. The Code’s personal trading policies include
procedures for limitations on personal securities transactions of associated persons, reporting and review
of such trading and pre-clearance of certain types of personal trading activities. These policies are designed
to discourage and prohibit personal trading that would disadvantage clients. The Code also provides for
disciplinary action as appropriate for violations.
Participation or Interest in Client Transactions
Associated persons are permitted to invest in the same securities as those held in client accounts, Waypoint
has established a policy requiring its associated persons to pre-clear transactions in some types of
securities with the Chief Compliance Officer. The goal of this policy is to avoid any conflicts of interest that
arise in these situations. Some types of securities, such as CDs, treasury obligations and open-ended mutual
funds are exempt from this pre-clearance requirement. However, in the event of other identified potential
trading conflicts of interest, Waypoint’s goal is to place client interests first.
Consistent with the foregoing, Waypoint maintains policies regarding participation in initial public
offerings (“IPOs”) and private placements to comply with applicable laws and avoid conflicts with client
transactions. If an associated person of Waypoint wishes to participate in an IPO or invest in a private
placement, he or she must submit a pre-clearance request and obtain the approval of the Chief Compliance
Officer.
Finally, if associated persons trade with client accounts (i.e., in a bundled or aggregated trade), and the trade
is not filled in its entirety, the associated person’s shares will be removed from the block, and the balance
Item 12 – Brokerage Practices
of shares will be allocated among client accounts in accordance with Waypoint’s written policy.
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in client accounts, Waypoint
seeks “best execution” for client trades, which is a combination of a number of factors, including, without
limitation, quality of execution, services provided and commission rates. Therefore, Waypoint may use or
recommend the use of brokers who do not charge the lowest available commission in the recognition of
research and securities transaction services, or quality of execution. Research services received with
transactions may include proprietary or third-party research (or any combination) and may be used in
servicing any or all of Waypoint’s clients. Therefore, research services received may not be used for the
account for which the particular transaction was effected.
Waypoint primarily recommends that clients establish brokerage accounts with Charles Schwab & Co., Inc.
(Schwab), a FINRA registered broker-dealer, member SIPC, as the qualified custodian to maintain custody
of clients’ assets. Waypoint will also effect trades for client accounts at Schwab, or may in some instances,
consistent with Waypoint’s duty of best execution and specific agreement with each client, elect to execute
trades elsewhere. Although Waypoint may recommend that clients establish accounts at Schwab, to a lesser
extent, Waypoint will recommend Fidelity depending on a client’s circumstances. It is ultimately the client’s
decision to custody assets with Schwab or Fidelity. Waypoint is independently owned and operated and is
not affiliated with Schwab or Fidelity.
Schwab Advisor Services provides Waypoint with access to its institutional trading, custody, reporting and
related services, which are typically not available to Schwab retail investors. Schwab also makes available
various support services. Some of those services help Waypoint manage or administer our clients’ accounts
while others help Waypoint manage and grow our business. These services generally are available to
13
independent investment advisors on an unsolicited basis, at no charge to them. These services are not soft
dollar arrangements but are part of the institutional platform offered by Schwab. Schwab’s brokerage
services include the execution of securities transactions, custody, research, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
For Waypoint client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions and other transaction-
related or asset-based fees for securities trades that are executed through Schwab or that settle into Schwab
accounts. Schwab Advisor Services also makes available to Waypoint other products and services that
benefit Waypoint but may not directly benefit its clients’ accounts. Many of these products and services may
be used to service all or some substantial number of Waypoint accounts, including accounts not maintained
at Schwab.
Schwab’s products and services that assist Waypoint in managing and administering clients’ accounts
include software and other technology that (i) provide access to client account data (such as trade
confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade orders
for multiple client accounts; (iii) provide pricing and other market data; (iv) facilitate payment of
Waypoint’s fees from its clients’ accounts; and (v) assist with back-office functions, recordkeeping and
client reporting.
Schwab Advisor Services also offers other services intended to help Waypoint manage and further develop
its business enterprise. These services may include: (i) technology compliance, legal and business
consulting; (ii) publications and conferences on practice management and business succession; and (iii)
access to employee benefits providers, human capital consultants and insurance providers. Schwab may
make available, arrange and/or pay third-party vendors for the types of services rendered to Waypoint.
Schwab Advisor Services may discount or waive fees it would otherwise charge for some of these services
or pay all or a part of the fees of a third-party providing these services to Waypoint.
Schwab Advisor Services may also provide other benefits such as educational events or occasional business
entertainment of Waypoint personnel. In evaluating whether to recommend that clients custody their
assets at Schwab, Waypoint may take into account the availability of some of the foregoing products and
services and other arrangements as part of the total mix of factors it considers and not solely on the nature,
cost or quality of custody and brokerage services provided by Schwab, which may create a potential conflict
Item 4 - Advisory
of interest.
Business
With respect to the Schwab Intelligent Portfolios Program, as described above under
, we do not pay SWIA fees for its services in connection with the Program so long as Waypoint
maintains $100 million in client assets in accounts at Schwab that are not enrolled in the Program. In light
of our arrangements with Schwab, we have an incentive to require that our clients maintain their accounts
with Schwab based on our interest in receiving Schwab’s services that benefit our business rather than
based solely on the client’s interest in receiving the best value in custody services and the most favorable
execution of transactions. This is a conflict of interest. We believe, however, that our selection of Schwab as
custodian and broker is in the best interests of our clients. It is primarily supported by the scope, quality, and
price of Schwab’s services and not Schwab’s services that benefit only us. We have adopted policies and
procedures designed to ensure that our use of Schwab’s services is appropriate for each of our clients.
Directed Brokerage
Clients may direct Waypoint to use a particular broker for custodial or transaction services on behalf of the
client’s portfolio. In directed brokerage arrangements, the client is responsible for negotiating the
commission rates and other fees to be paid to the broker. Accordingly, a client who directs brokerage should
consider whether such designation may result in certain costs or disadvantages to the client, either because
the client may pay higher commissions or obtain less favorable execution, or the designation limits the
investment options available to the client.
14
The arrangement that Waypoint has with Schwab is designed to maximize efficiency and to be cost effective.
By directing brokerage arrangements, the client acknowledges that these economies of scale and levels of
efficiency are generally compromised when alternative brokers are used. While every effort is made to treat
clients fairly over time, the fact that a client chooses to use the brokerage and/or custodial services of these
alternative service providers can in fact result in a certain degree of delay in executing trades for their
account(s) and otherwise adversely affect management of their account(s).
By directing Waypoint to use a specific broker or dealer, clients who are subject to ERISA confirm and agree
with Waypoint that they have the authority to make the direction, that there are no provisions in any client
or plan document which are inconsistent with the direction, that the brokerage and other goods and
services provided by the broker or dealer through the brokerage transactions are provided solely to and for
the benefit of the client’s plan, plan participants and their beneficiaries, that the amount paid for the
brokerage and other services have been determined by the client and the plan to be reasonable, that any
expenses paid by the broker on behalf of the plan are expenses that the plan would otherwise be obligated
to pay, and that the specific broker or dealer is not a party in interest of the client or the plan as defined
under applicable ERISA regulations.
Aggregated Trade Policy
Waypoint typically directs trading in individual client accounts as and when trades are appropriate based on
the client’s Investment Plan, without regard to activity in other client accounts. However, from time to time,
Waypoint may aggregate trades together for multiple client accounts, most often when these accounts are
being directed to sell the same securities. If such an aggregated trade is not completely filled, Waypoint will
allocate shares received (in an aggregated purchase) or sold (in an aggregated sale) across participating
accounts on a pro rata or other fair basis; provided, however, that any participating accounts that are owned
by Waypoint or its officers, directors, or employees will be excluded first.
Schwab Intelligent Portfolios
SWIA may aggregate purchase and sale orders for ETFs across accounts enrolled in the Program, including
both accounts for Waypoint and accounts for clients of other independent investment advisory firms using
the Program. Information about Schwab’s trade order management process is included in the Program
Item 13 – Review of Accounts
Brochure under the captions “ETF Trade Execution” and “Brokerage Practices.”
Managed portfolios are reviewed at least quarterly but may be reviewed more often if requested by the
client, upon receipt of information material to the management of the portfolio, or at any time such review
is deemed necessary or advisable by Waypoint. These factors generally include, but are not limited to, the
following: change in general client circumstances (marriage, divorce, retirement); or economic, political or
market conditions. Bradley McGrew and Matthew Woods, each a Partner and Financial Advisor of
Waypoint, review accounts.
The Reams Small Cap Value portfolio investment objective, strategy, and client restrictions are reviewed by
its portfolio manager, Matt Reams or Tim Daughtry, at least monthly to ensure participating client portfolios
are in compliance with the strategy. Client portfolios are generally invested according to the model strategy.
Account custodians are responsible for providing monthly or quarterly account statements which reflect the
positions (and current pricing) in each account as well as transactions in each account, including fees paid
from an account. Account custodians also provide prompt confirmation of all trading activity, and year-end
tax statements, such as 1099 forms. In addition, Waypoint provides at report for each managed portfolio
during client portfolio reviews. This written report normally includes a summary of portfolio holdings and
Item 14 – Client Referrals and Other Compensation
performance results. Additional reports are available at the request of the client.
As noted above, Waypoint receives an economic benefit from Schwab in the form of support products and
services it makes available to Waypoint and other independent investment advisors whose clients maintain
15
accounts at Schwab. These products and services, how they benefit our firm, and the related conflicts of
Item 12 - Brokerage Practices.
interest are described in
The availability of Schwab’s products and services
to Waypoint is based solely on our participation in the programs and not in the provision of any particular
investment advice. Schwab is not paid to refer clients to Waypoint.
Waypoint pays referral fees to independent solicitors for the referral of prospective clients in accordance
with the Investment Advisers Act of 1940. Such referral fee represents a share of Waypoint’s fee charged to
the client. This arrangement does not result in higher costs to the client. Waypoint maintains Solicitor
Agreements in compliance with applicable federal and state laws. All referred clients will be provided a
written disclosure describing the terms and referral fee between Waypoint and the solicitor(s). In cases
where state law requires licensure of solicitors, Waypoint will ensure that no solicitation fee is paid unless
the solicitor is registered as an investment adviser representative of Waypoint. The solicitor will not
provide prospects or clients will any investment advice on behalf of Waypoint.
As noted earlier in this brochure, Waypoint is a co-investment manager of the Waypoint Private Access
Fund. The Fund’s investors may include both Waypoint clients (advisory) and non-Waypoint client
investors (non-advisory). For non-advisory investors, Waypoint will receive a portion of the Fund’s Catch-
Up limited partner distributions and a portion of the Fund’s Carried Interest Distribution. This
compensation is not associated with or contingent upon Client participation in the Fund. Fund distributions
and carried interest related to advisory and non-advisory investors are disclosed in the Fund’s offering
Item 15 – Custody
documents.
Certain activities of Waypoint are deemed to be custody even though we do not take physical custody of
client accounts. These activities include when a client authorizes Waypoint to deduct advisory fees directly
from a client’s account or when a client authorizes Waypoint to access certain insurance product sub-
accounts in order to facilitate transactions to manage portfolio objectives. In both instances, the client will
receive statements from the account custodian or insurance carrier on at least a quarterly basis. Clients are
advised to verify that transactions in the accounts are consistent with the investment goals and objectives
of the account.
Schwab is the custodian of nearly all client accounts at Waypoint. From time to time, however, clients may
select an alternate broker to hold accounts in custody. In any case, it is the custodian’s responsibility to
provide clients with confirmations of trading activity, tax forms and at least quarterly account statements.
Clients are advised to review this information carefully, and to notify Waypoint of any questions or concerns.
Clients are also asked to promptly notify Waypoint if the custodian fails to provide statements on each
account held.
From time to time and in accordance with Waypoint’s agreement with clients, Waypoint will provide
additional reports. The account balances reflected on these reports should be compared to the balances
shown on the brokerage statements to ensure accuracy. At times there may be small differences due to the
Item 16 – Investment Discretion
timing of dividend reporting, pending trades or other similar issues.
Item 4 - Advisory Business
discretionary accounts
non-discretionary
, Waypoint will accept clients on either a discretionary or non-
As described in
discretionary basis. For
, a Limited Power of Attorney (“LPOA”) is executed by the
client, giving Waypoint the authority to carry out various activities in the account, generally including the
following: trade execution; the ability to request checks on behalf of the client; and the withdrawal of
advisory fees directly from the account. Waypoint then directs investment of the client’s portfolio using its
discretionary authority. The client may limit the terms of the LPOA to the extent consistent with the client’s
investment advisory agreement with Waypoint and the requirements of the client’s custodian.
accounts, the client also generally executes an LPOA, which allows Waypoint to carry
For
out trade recommendations and approved actions in the portfolio. However, in accordance with the
16
investment advisory agreement between Waypoint and the client, Waypoint does not implement trading
recommendations or other actions in the account unless and until the client has approved the
recommendation or action. As with discretionary accounts, clients may limit the terms of the LPOA, subject
Item 17 – Voting Client Securities
to Waypoint’s agreement with the client and the requirements of the client’s custodian.
Waypoint does not vote proxies. Clients will receive their proxies, or other solicitations, directly from their
Item 18 – Financial Information
custodian or a transfer agent.
Waypoint does not require or solicit prepayment of more than $1,200 in fees per client, six months or more
in advance.
Registered investment advisers are required to provide you with certain financial information or
disclosures about their financial condition. Waypoint has no financial commitments that impair its ability to
meet contractual and fiduciary commitments to clients and has never been the subject of a bankruptcy
proceeding.
17
Form ADV Part 2B: Brochure Supplement
BRAD S. MCGREW, MATTHEW T. WOODS,
MICHAEL H. ROLLAUER, DANIEL C. HALL, AND
WILLIAM S. SCOTT
Waypoint Wealth Counsel
3715 Northside Parkway NW, Building 400, Suite 775
Atlanta, Georgia 30327
(404) 955-7481
www.waypointwc.com
March 28, 2025
This brochure supplement provides information about Brad S. McGrew, Matthew T. Woods, Michael H.
Rollauer, Daniel C. Hall and William S. Scott that supplements the Waypoint Wealth Counsel
brochure. You should have received a copy of that brochure. Please contact Brad McGrew if you did
not receive Waypoint Wealth Counsel’s brochure or if you have any questions about the contents
of this supplement.
Additional information about Brad McGrew, Matthew Woods, Michael H. Rollauer, Daniel C. Hall and
Will Scott is available on the SEC’s website at www.adviserinfo.sec.gov. You can search this site by a
unique identifying number, known as a CRD number. The CRD number for Brad McGrew is
5223609, Matthew Woods is 5110799, Michael H. Rollauer is 2634852, Daniel C. Hall is 7137449
and William S. Scott is 6233534 .
18
Bradley S. McGrew, CFP®
3715 Northside Parkway, Building 400, Suite 775
Atlanta, GA 30327
Born
Phone: (404) 995-7481
1970
•
Education
•
•
®
University of West Florida, Bachelor of Art in Accounting, 1994
Georgia State University, Master of International Business, 2000
Certified Financial Planner Board of Standards, Certified Financial Planner
, 2004
Business Background for the Previous Five Years:
•
•
Waypoint Wealth Counsel, Investment Advisor Representative, May 2014 – Present
Goepper, Burkhardt & McGrew, Investment Adviser Representative, January 2011 – May 2014
Disciplinary Information
Mr. McGrew does not have a legal or disciplinary event to report. Clients and prospective clients can view
the CRD record (registration records) for Mr. McGrew through the SEC’s Investment Adviser Public
Disclosure (IAPD) website at www.adviserinfo.sec.gov. The CRD number for Mr. McGrew is 5223609.
Other Business Activities
Mr. McGrew does not have any other business activities.
Additional Compensation
Mr. McGrew’s compensation is derived from business income related to client engagements. Mr. McGrew
does not receive any additional compensation or other economic benefit from any other source for
providing investment advisory services.
Supervision
Mr. McGrew’s activities are supervised by Waypoint Wealth’s Member, Matthew Woods. Mr. Woods
meets periodically with Mr. McGrew to oversee his adherence to the firm’s Code of Ethics and confirm
his duties are carried out in the best interest of our clients. Clients may contact Mr. Woods directly at
404-955-7481 or mwoods@waypointwc.com.
Matthew T. Woods
3715 Northside Parkway, Building 400, Suite 775
Atlanta, GA 30327
Born
Phone: (404) 995-7481
1980
•
Education
University of Georgia, Accounting, 2004
Business Background for the Previous Five Years:
•
•
Waypoint Wealth Counsel, Investment Advisor Representative, June 2014 – Present
Morgan Stanley Smith Barney, Investment Adviser Representative, June 2009 – June 2014
Disciplinary Information
Mr. Woods does not have a legal or disciplinary event to report. Clients and prospective clients can view
the CRD record (registration records) for Mr. Woods through the SEC’s Investment Adviser Public
Disclosure (IAPD) website at www.adviserinfo.sec.gov. The CRD number for Mr. Woods is 5110799.
19
Other Business Activities
Mr. Woods does not have any other business activities.
Additional Compensation
Mr. Woods’ compensation is derived from business income related to client engagements. Mr. Woods
does not receive any additional compensation or other economic benefit from any other source for
providing investment advisory services.
Supervision
Mr. Woods’ activities are supervised by Waypoint Wealth’s Chief Compliance Officer, Brad McGrew. Mr.
McGrew meets periodically with Mr. Woods to oversee his adherence to the firm’s Code of Ethics and
confirm his duties are carried out in the best interest of our clients. Clients may contact Mr. McGrew
directly at 404-955-7481 or bmcgrew@waypointwc.com.
Michael H. Rollauer, CFP®
3715 Northside Parkway, Building 400, Suite 775
Atlanta, GA 30327
Born
Phone: (404) 995-7481
1974
•
Education
•
®
Vanderbilt University, Bachelor of Science, 1996
Certified Financial Planner Board of Standards, Certified Financial Planner
, 2003
Business Background for the Previous Five Years:
•
•
Waypoint Wealth Counsel, Investment Advisor Representative, March 2021 – Present
Arcus Capital Partners, LLC, Senior Vice President, January 2010 – March 2021
Disciplinary Information
Mr. Rollauer does not have a legal or disciplinary event to report. Clients and prospective clients can view
the CRD record (registration records) for Mr. Rollauer through the SEC’s Investment Adviser Public
Disclosure (IAPD) website at www.adviserinfo.sec.gov. The CRD number for Mr. Rollauer is 2634852.
Other Business Activities
Mr. Rollauer does not have any other business activities
Additional Compensation
Mr. Rollauer’s compensation is derived from business income related to client engagements. Mr. Rollauer
does not receive any additional compensation or other economic benefit from any other source for
providing investment advisory services.
Supervision
Mr. Rollauer’s activities are supervised by Waypoint Wealth’s Chief Compliance Officer, Brad McGrew. Mr.
McGrew meets periodically with Mr. Rollauer to oversee his adherence to the firm’s Code of Ethics and
confirm his duties are carried out in the best interest of our clients. Clients may contact Mr. McGrew directly
at 404-955-7481 or bmcgrew@waypointwc.com.
Daniel C. Hall
20
3715 Northside Parkway, Building 400, Suite 775
Atlanta, GA 30327
Born
Phone: (404) 995-7481
1993
•
Education
College of Charleston, Bachelor of International Business, 2015
Business Background for the Previous Five Years:
•
•
Waypoint Wealth Counsel, Investment Advisor Representative, April 2021 – Present
Nicholas Hoffman & Company, Family Office Associate, June 2015 – January 2021
Disciplinary Information
Mr. Hall does not have a legal or disciplinary event to report. Clients and prospective clients can view the
CRD record (registration records) for Mr. Hall through the SEC’s Investment Adviser Public Disclosure
(IAPD) website at www.adviserinfo.sec.gov. The CRD number for Mr. Hall is 7137449.
Other Business Activities
Mr. Hall does not have any other business activities
Additional Compensation
Mr. Hall’s compensation is derived from business income related to client engagements. Mr. Hall does not
receive any additional compensation or other economic benefit from any other source for providing
investment advisory services.
Supervision
Mr. Hall’s activities are supervised by Waypoint Wealth’s Chief Compliance Officer, Brad McGrew. Mr.
McGrew meets periodically with Mr. Hall to oversee his adherence to the firm’s Code of Ethics and
confirm his duties are carried out in the best interest of our clients. Clients may contact Mr. McGrew
directly at 404-955-7481 or bmcgrew@waypointwc.com.
Willam S. Scott, CFP®
3715 Northside Parkway, Building 400, Suite 775
Atlanta, GA 30327
Born
Phone: (404) 995-7481
1994
•
Education
•
University of Georgia, Bachelor of Business Administration - Finance, 2016
®
Certified Financial Planner Board of Standards, Certified Financial Planner
, 2022
Business Background for the Previous Five Years:
•
•
Waypoint Wealth Counsel, Investment Advisor Representative, November 2022 – Present
Waypoint Wealth Counsel, Associate, March 2017 – November 2022
Disciplinary Information
Mr. Scott does not have a legal or disciplinary event to report. Clients and prospective clients can view the
CRD record (registration records) for Mr. Scott through the SEC’s Investment Adviser Public Disclosure
(IAPD) website at www.adviserinfo.sec.gov. The CRD number for Mr. Scott is 6233534.
Other Business Activities
Mr. Scott does not have any other business activities
Additional Compensation
21
Mr. Scott’s compensation is derived from business income related to client engagements. Mr. Scott does
not receive any additional compensation or other economic benefit from any other source for providing
investment advisory services.
Supervision
Mr. Scott’s activities are supervised by Waypoint Wealth’s Chief Compliance Officer, Brad McGrew. Mr.
McGrew meets periodically with Mr. Scott to oversee his adherence to the firm’s Code of Ethics and
confirm his duties are carried out in the best interest of our clients. Clients may contact Mr. McGrew
directly at 404-955-7481 or bmcgrew@waypointwc.com.
Professional Certifications
Our representatives have earned professional certifications and designations that are required to be
explained in further detail in this brochure supplement.
TM
®
®
®
Certified Financial Planner
™
and federally registered CFP (with flame design) marks
The CERTIFIED FINANCIAL PLANNER
, CFP
marks”) are professional certification marks granted in the United States by
(collectively, the “CFP
requires certificate holders
Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP
to have a bachelor’s degree, three (3) years professional experience in the area of financial planning, and
to successfully pass the examination process.
®
®
®
(CFA
Chartered Financial Analyst
The CHARTERED FINANCIAL ANALYST
) is a professional designation issued by the CFA Institute.
The CFA designation requires holders to have a bachelor’s degree, four (4) years professional experience
in the investment/financial field, and to successfully pass the examination process. Charterholders are
required to adhere to the CFA Institute Code of Ethics and Standards of Professional Conduct and become
a regular member of the CFA Institute.
22