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Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
March 2025
Vista Finance, LLC
7777 Bonhomme Ave, Suite 1800
Clayton, MO 63105
www.myvista.us
Firm Contact:
Brian Landzaat
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Vista Finance,
LLC. If clients have any questions about the contents of this brochure, please contact us at 314-518-
5240. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any State Securities Authority. Additional information
about our firm is also available on the SEC’s website at www.adviserinfo.sec.gov by searching CRD
#312082.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise
clients for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
Vista Finance, LLC is required to notify clients of any information that has changed since the last
annual update of the Firm Brochure (“Brochure”) that may be important to them. Clients can request
a full copy of our Brochure or contact us with any questions that they may have about the changes.
The following material changes have occurred since our last Annual Amendment filing:
• We have added the ability to use third-party money managers. Please see our Wrap Brochure,
as well as Item 17 below for further details.
• We now have an affiliated bank and trust company (Vista National Bank and Trust), partially
owned and operated by our associated persons through Vista Holding Co.
• We now recommend the custodial services of Interactive Brokers for certain client accounts.
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Item 3: Table of Contents
Item 1: Cover Page ....................................................................................................................................... 1
Item 2: Material Changes ............................................................................................................................ 2
Item 3: Table of Contents ............................................................................................................................ 3
Item 4: Advisory Business .......................................................................................................................... 4
Item 5: Fees & Compensation ..................................................................................................................... 6
Item 6: Performance-Based Fees & Side-By-Side Management .............................................................. 8
Item 7: Types of Clients & Account Requirements ................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ........................................................ 9
Item 9: Disciplinary Information .............................................................................................................. 17
Item 10: Other Financial Industry Activities & Affiliations .................................................................... 17
Item 11: Code of Ethics, Participation, ..................................................................................................... 18
or Interest in Client Transactions & Personal Trading........................................................................... 18
Item 12: Brokerage Practices ................................................................................................................... 19
Item 13: Review of Accounts or Financial Plans ..................................................................................... 22
Item 14: Client Referrals & Other Compensation ................................................................................... 22
Item 15: Custody ....................................................................................................................................... 23
Item 16: Investment Discretion ............................................................................................................... 24
Item 17: Voting Client Securities .............................................................................................................. 24
Item 18: Financial Information ................................................................................................................ 25
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Item 4: Advisory Business
Our firm provides individuals and other types of clients with a wide array of investment advisory
services. Our firm is a limited liability company formed under the laws of the State of Missouri in
2020 and has been in business as an investment adviser since 2021. Our firm is owned by Christopher
Williams, Brian Landzaat and Lincoln Sorensen, Jr.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
Types of Advisory Services Offered
Wrap Comprehensive Portfolio Management:
Please refer to our Form ADV Part 2A – Appendix 1 (“Wrap Fee Program Brochure”) for information
regarding our Wrap Comprehensive Portfolio Management service.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. Assuming
that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
Vista may engage third-party attorneys, accountants, tax professionals or other professionals
(together, “Third-Party Professionals”) on Client’s behalf based on the scope of the engagement,
considering the Client’s specific needs and circumstances.
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Portfolio Monitoring:
We may also provide Portfolio Monitoring services, which includes providing general asset allocation
guidance and monitoring services with respect to assets held with outside custodians. Our firm will
evaluate the securities offered and recommend allocations based on the Client’s wholistic financial
picture. Portfolio monitoring services are solely consultive in nature and involve no ongoing
supervision, trading, or discretion with respect to securities transactions. Clients are responsible for
placing and executing their own trades, either on their own or with another investment adviser. We
provide non-continuous and periodic outside account/position monitoring.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
•
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation, and tolerance for risk.
•
Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, or brokerage window programs (collectively,
“Excluded Assets”). All retirement plan consulting services shall follow the applicable state laws
regulating retirement consulting services. This applies to client accounts that are retirement or other
employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974,
as amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to
provide services to such accounts, our firm acknowledges its fiduciary standard within the meaning
of Section 3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
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Tailoring of Advisory Services
Our firm offers individualized investment advice to our Wrap Comprehensive Portfolio Management
clients. General investment advice will be offered to Financial Planning & Consulting, Portfolio
Monitoring, and Retirement Plan Consulting clients.
Each Wrap Comprehensive Portfolio Management client can place reasonable restrictions on the types
of investments to be held in the portfolio. Restrictions on investments in certain securities or types of
securities may not be possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm offers and sponsors a Wrap Fee Program. Comprehensive Portfolio Management services
are only offered through wrapped accounts, which are managed on an individualized basis according
to the client’s investment objectives, financial goals, risk tolerance, etc. Please see our Wrap Fee
Program Brochure for more information.
Regulatory Assets Under Management
As of December 31, 2024, our firm manages $268,869,601 on a discretionary basis, and $4,882,773
on a non-discretionary basis.
Item 5: Fees & Compensation
Compensation for Our Advisory Services
Wrap Comprehensive Portfolio Management:
Please refer to Item 4 of our Wrap Fee Program Brochure for information regarding our Wrap
Comprehensive Portfolio Management service fees.
Financial Planning & Consulting:
Our firm charges a flat or recurring fee for financial planning and consulting services. The ultimate
fee charged is based on the scope and complexity of our engagement with the client. Flat and annual
recurring fees will not exceed $100,000. The fee-paying arrangements will be determined on a case-
by-case basis and will be detailed in the signed consulting agreement. Our firm will not require a
retainer exceeding $1,200 when services cannot be rendered within 6 months.
Third-Party Professionals charge their own fees, which are separate from and in addition to our
advisory fees. If authorized by the Client, Vista will collect fees from the Client to cover Third-Party
Professionals’ expenses. Vista will not use this fee for any other purposes. If Third-Party
Professionals’ fees exceed the amount collected below, Vista will request additional money to cover
these fees via direct invoice. If any portion of the fees collected go unused, Vista will reimburse the
Client within 6 months of payment.
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Portfolio Monitoring:
The maximum annual fee charged for Portfolio Monitoring will not exceed 0.75% of assets under
management or an annual flat fee of $5,000 per year (whichever is greater) *. Fees to be assessed will
be outlined in the advisory agreement to be signed by the Client. Annualized fees are billed on a pro-
rata basis monthly in advance based on the most current asset valuations. Fees are negotiable and
will be deducted from one of the Client’s managed accounts. In rare cases, our firm will agree to
directly invoice.
*Please note: Our firm generally charges a minimum account fee of $5,000 dollars for Portfolio
Monitoring service. Depending on the amount of assets held at our firm, this fee percentage could be
higher than 0.75%. Our firm may waive this minimum account fee at our discretion.
Retirement Plan Consulting:
The maximum annual fee charged for this service will not exceed 0.50%. The fee-paying
arrangements will be determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
Other Types of Fees & Expenses
For accounts and assets held away from Fidelity, including those managed via Pontera, Clients will
incur transaction fees for trades executed by their chosen custodian, via individual transaction
charges. These transaction fees are separate from and in addition to our firm’s advisory fees.
Clients may pay holdings charges imposed by the chosen custodian for certain investments, charges
imposed directly by a separately managed account, mutual fund, index fund, or exchange traded fund,
which shall be disclosed in the fund’s prospectus (e.g., fund management fees, distribution fees,
surrender charges, variable annuity fees, IRA and qualified retirement plan fees, mark-ups and mark-
downs, spreads paid to market makers, fees for trades executed away from custodian, wire transfer
fees and other fees and taxes on brokerage accounts and securities transactions).
Our firm may also recommend the use of alternative investment funds, which charge additional
management fees and performance-based fees. The specific fees to be assessed shall be detailed in
the applicable fund’s disclosure documents that are provided to Clients. Our firm does not receive a
portion of these fees.
Our firm may use Pontera to manage assets that are “held away” for our Wrap Comprehensive
Portfolio Management clients when the service is requested by client and or clients. Our firm does
not charge an additional fee for managing held-away assets for clients that engage us under a Wrap
Comprehensive Portfolio Management agreement, however, Pontera charges a 0.25% fee for those
assets. This fee is separate from and in addition to our fee. Please see Item 4 of our Wrap Brochure
for additional information.
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Wrap Comprehensive
Portfolio Management and Portfolio Monitoring services in writing at any time. Upon notice of
termination our firm will process a pro-rata refund of the unearned portion of the advisory fees
charged in advance.
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Financial Planning & Consulting clients may terminate their agreement at any time before the
delivery of a financial plan by providing written notice. For purposes of calculating refunds, all work
performed by us up to the point of termination shall be calculated at the hourly fee currently in effect.
Clients will receive a pro-rata refund of unearned fees based on the time and effort expended by our
firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from initial signing, either
party must provide the other party 30 days written notice to terminate billing. Billing will terminate
30 days after receipt of termination notice. Clients will be charged on a pro-rata basis, which
considers work completed by our firm on behalf of the client. Clients will incur charges for bona fide
advisory services rendered up to the point of termination (determined as 30 days from receipt of
said written notice) and such fees will be due and payable.
Commissionable Securities Sales
Representatives of our firm are registered representatives of Little River Capital, LLC (“Little River”),
member FINRA/SIPC. As such, they can accept compensation for the sale of securities or other
investment products, including distribution or service (“trail”) fees. Clients should be aware that the
practice of accepting commissions for the sale of securities presents a conflict of interest and gives
our firm and/or our representatives an incentive to recommend investment products based on the
compensation received. Our firm generally addresses commissionable sales conflicts that arise when
explaining to clients these sales create an incentive to recommend based on the compensation to be
earned and/or when recommending commissionable mutual funds, explaining that “no-load” funds
are also available. Our firm does not prohibit clients from purchasing recommended investment
products through other unaffiliated brokers or agents.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees for our Wrap Comprehensive Portfolio
Management service. However, the alternative investment funds we recommend may assess
performance-based fees. The specific fees to be assessed shall be detailed in the applicable fund’s
disclosure documents that are provided to Clients.
Item 7: Types of Clients & Account Requirements
Types of Clients
Our firm has the following types of clients: Individuals and High Net Worth Individuals; Trusts,
Estates or Charitable Organizations; Pension and Profit-Sharing Plans; Corporations, Limited
Liability Companies and/or Other Business Types.
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Account Requirements
Our firm targets a minimum account balance of $500,000 for our Wrap Comprehensive Portfolio
Management. Generally, this minimum account balance requirement is negotiable and would be
required throughout the course of the client’s relationship with our firm. Also, Clients who opt into
electronic delivery of statements or maintain at least $1 million in assets at Fidelity will not be
charged transaction fees for U.S. listed equities and exchange traded funds.
Minimum Account Fee
Our firm may require a minimum account fee depending on the service provided. For more
information about our minimum account fee, please see refer to Item 4 of our Wrap Brochure or
Item 5 of this Brochure for more information.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing
client assets:
Cyclical Analysis: Statistical analysis of specific events occurring at enough relatively predictable
intervals that they can be forecasted into the future. Cyclical analysis asserts that cyclical forces drive
price movements in the financial markets. Risks include that cycles may invert or disappear and there
is no expectation that this type of analysis will pinpoint turning points, instead be used in conjunction
with other methods of analysis.
Fundamental Analysis: The analysis of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis there are two basic approaches one
can use: bottom up analysis and top down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data, but with the goal of making financial forecasts. There are
several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the
intrinsic value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
be made by purchasing the mispriced security and then waiting for the market to recognize its
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentiment changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical
trends to predict future price movement. Investors can use one or both of these different but
complementary methods for stock picking. This presents a potential risk, as the price of a security
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can move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
Qualitative Analysis: A securities analysis that uses subjective judgment based on unquantifiable
information, such as management expertise, industry cycles, strength of research and development,
and labor relations. Qualitative analysis contrasts with quantitative analysis, which focuses on
numbers that can be found on reports such as balance sheets. The two techniques, however, will often
be used together to examine a company's operations and evaluate its potential as an investment
opportunity. Qualitative analysis deals with intangible, inexact concerns that belong to the social and
experiential realm rather than the mathematical one. This approach depends on the kind of
intelligence that machines (currently) lack, since things like positive associations with a brand,
management trustworthiness, customer satisfaction, competitive advantage and cultural shifts are
difficult, arguably impossible, to capture with numerical inputs. A risk in using qualitative analysis is
that subjective judgment may prove incorrect.
Quantitative Analysis: The use of models, or algorithms, to evaluate assets for investment. The
process usually consists of searching vast databases for patterns, such as correlations among liquid
assets or price-movement patterns (trend following or mean reversion). The resulting strategies may
involve high-frequency trading. The results of the analysis are taken into consideration in the
decision to buy or sell securities and in the management of portfolio characteristics. A risk in using
quantitative analysis is that the methods or models used may be based on assumptions that prove to
be incorrect.
Sector Analysis: Sector analysis involves identification and analysis of various industries or
economic sectors that are likely to exhibit superior performance. Academic studies indicate that the
health of a stock's sector is as important as the performance of the individual stock itself. In other
words, even the best stock located in a weak sector will often perform poorly because that sector is
out of favor. Each industry has differences in terms of its customer base, market share among firms,
industry growth, competition, regulation, and business cycles. Learning how the industry operates
provides a deeper understanding of a company's financial health. One method of analyzing a
company's growth potential is examining whether the number of customers in the overall market is
expected to grow. In some markets, there is zero or negative growth, a factor demanding careful
consideration. Additionally, market analysts recommend that investors should monitor sectors that
are nearing the bottom of performance rankings for possible signs of an impending turnaround.
Technical Analysis: A security analysis methodology for forecasting the direction of prices through
the study of past market data, primarily price and volume. A fundamental principle of technical
analysis is that a market's price reflects all relevant information, so their analysis looks at the history
of a security's trading pattern rather than external drivers such as economic, fundamental and news
events. Therefore, price action tends to repeat itself due to investors collectively tending toward
patterned behavior – hence technical analysis focuses on identifiable trends and conditions.
Technical analysts also widely use market indicators of many sorts, some of which are mathematical
transformations of price, often including up and down volume, advance/decline data and other
inputs. These indicators are used to help assess whether an asset is trending, and if it is, the
probability of its direction and of continuation. Technicians also look for relationships between
price/volume indices and market indicators. Technical analysis employs models and trading rules
based on price and volume transformations, such as the relative strength index, moving averages,
regressions, inter-market and intra-market price correlations, business cycles, stock market cycles
or, classically, through recognition of chart patterns. Technical analysis is widely used among traders
and financial professionals and is very often used by active day traders, market makers and pit
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traders. The risk associated with this type of analysis is that analysts use subjective judgment to
decide which pattern(s) a particular instrument reflects at a given time and what the interpretation
of that pattern should be.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”),
Business Development Companies (“BDCs”), and other alternative investments involve a high degree
of risk and can be illiquid due to restrictions on transfer and lack of a secondary trading market. They
can be highly leveraged, speculative, and volatile, and an investor could lose all or a substantial
amount of an investment. Alternative investments may lack transparency as to share price, valuation,
and portfolio holdings. Complex tax structures often result in delayed tax reporting. Compared to
mutual funds, hedge funds and commodity pools are subject to less regulation and often charge
higher fees. Alternative investment managers typically exercise broad investment discretion and may
apply similar strategies across multiple investment vehicles, resulting in less diversification.
Asset Allocation: The implementation of an investment strategy that attempts to balance risk versus
reward by adjusting the percentage of each asset in an investment portfolio according to the
investor's risk tolerance, goals, and investment time frame. Asset allocation is based on the principle
that different assets perform differently in different market and economic conditions. A fundamental
justification for asset allocation is the notion that different asset classes offer returns that are not
perfectly correlated, hence diversification reduces the overall risk in terms of the variability of
returns for a given level of expected return. Although risk is reduced as long as correlations are not
perfect, it is typically forecast (wholly or in part) based on statistical relationships (like correlation
and variance) that existed over some past period. Expectations for return are often derived in the
same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and
return. There are many types of assets that may or may not be included in an asset allocation strategy.
The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of
any two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic,
foreign [developed], emerging or frontier markets), bonds (fixed income securities more generally:
investment-grade or junk [high-yield]; government or corporate; short-term, intermediate, long-
term; domestic, foreign, emerging markets), and cash or cash equivalents. Allocation among these
three provides a starting point. Usually included are hybrid instruments such as convertible bonds
and preferred stocks, counting as a mixture of bonds and stocks. Other alternative assets that may be
considered include: commodities: precious metals, nonferrous metals, agriculture, energy, others.;
Commercial or residential real estate (also REITs); Collectibles such as art, coins, or stamps;
insurance products (annuity, life settlements, catastrophe bonds, personal life insurance products,
etc.); derivatives such as long-short or market neutral strategies, options, collateralized debt, and
futures; foreign currency; venture capital; private equity; and/or distressed securities.
There are several types of asset allocation strategies based on investment goals, risk tolerance, time
frames and diversification. The most common forms of asset allocation are strategic, dynamic,
tactical, and core-satellite.
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• Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset
mix that seeks to provide the optimal balance between expected risk and return for a long-
term investment horizon. Strategic asset allocation strategies are agnostic to economic
environments, i.e., they do not change their allocation postures relative to changing market
or economic conditions.
• Dynamic Asset Allocation: Dynamic asset allocation is like strategic asset allocation in that
portfolios are built by allocating to an asset mix that seeks to provide the optimal balance
between expected risk and return for a long-term investment horizon. Like strategic
allocation strategies, dynamic strategies largely retain exposure to their original asset
classes; however, unlike strategic strategies, dynamic asset allocation portfolios will adjust
their postures over time relative to changes in the economic environment.
• Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a
more active approach that tries to position a portfolio into those assets, sectors, or individual
stocks that show the most potential for perceived gains. While an original asset mix is
formulated much like strategic and dynamic portfolio, tactical strategies are often traded
more actively and are free to move entirely in and out of their core asset classes
• Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a 'core'
strategic element making up the most significant portion of the portfolio, while applying a
dynamic or tactical 'satellite' strategy that makes up a smaller part of the portfolio. In this
way, core-satellite allocation strategies are a hybrid of the strategic and dynamic/tactical
allocation strategies mentioned above.
Cryptocurrencies: A Cryptocurrency is a digital currency in which encryption techniques are used
to regulate the generation of units of currency and verify the transfer of funds, operating
independently of a central bank. In order for a Cryptocurrency to be traded, it must meet the criteria
of the Digital Asset Framework. The framework covers several key areas including technology,
security, governance, scalability, regulations, liquidity, and economy. Only Cryptocurrencies that
meet the criteria of the Digital Asset Framework can be traded by our Firm. Cryptocurrencies
currently do not face the same regulatory oversight that traditional currencies do. Cryptocurrencies,
therefore, carry a higher level of risk than other currency investments. Only a limited number of
clients may be suitable for this type of investment.
Fixed Income: Fixed income is a type of investing or budgeting style for which real return rates or
periodic income is received at regular intervals and at reasonably predictable levels. Fixed-income
investors are typically retired individuals who rely on their investments to provide a regular, stable
income stream. This demographic tends to invest heavily in fixed-income investments because of the
reliable returns they offer. Fixed-income investors who live on set amounts of periodically paid
income face the risk of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments,
corporate bonds, asset-backed securities, municipal bonds, and international bonds. The primary
risk associated with fixed-income investments is the borrower defaulting on his payment. Other
considerations include exchange rate risk for international bonds and interest rate risk for longer-
dated securities. The most common type of fixed-income security is a bond. Bonds are issued by
federal governments, local municipalities, and major corporations. Fixed-income securities are
recommended for investors seeking a diverse portfolio; however, the percentage of the portfolio
dedicated to fixed income depends on your own personal investment style. There is also an
opportunity to diversify the fixed-income component of a portfolio. Riskier fixed-income products,
such as junk bonds and longer-dated products, should comprise a lower percentage of your overall
portfolio.
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The interest payment on fixed-income securities is considered regular income and is determined
based on the creditworthiness of the borrower and current market rates. In general, bonds and fixed-
income securities with longer-dated maturities pay a higher rate, also referred to as the coupon rate,
because they are considered riskier. The longer the security is on the market, the more time it has to
lose its value and/or default. At the end of the bond term, or at bond maturity, the borrower returns
the amount borrowed, also referred to as the principal or par value.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively
long time (more than a year) in anticipation that the security’s value will appreciate over a long
horizon. The risk of this strategy is that our firm could miss out on potential short-term gains that
could have been profitable to your account, or it’s possible that the security’s value may decline
sharply before our firm makes a decision to sell.
Margin Transactions: Our firm may purchase stocks, mutual funds, and/or other securities for your
portfolio with money borrowed from your brokerage account. This allows you to purchase more
stock than you would be able to with your available cash and allows us to purchase stock without
selling other holdings. Margin accounts and transactions are risky and not necessarily appropriate
for every client. The potential risks associated with these transactions are (1) You can lose more
funds than are deposited into the margin account; (2) the forced sale of securities or other assets in
your account; (3) the sale of securities or other assets without contacting you; and (4) you may not
be entitled to choose which securities or other assets in your account(s) are liquidated or sold to
meet a margin call.
Options: An option is a financial derivative that represents a contract sold by one party (the option
writer) to another party (the option holder, or option buyer). The contract offers the buyer the right,
but not the obligation, to buy or sell a security or other financial asset at an agreed-upon price (the
strike price) during a certain period of time or on a specific date (exercise date). Options are
extremely versatile securities. Traders use options to speculate, which is a relatively risky practice,
while hedgers use options to reduce the risk of holding an asset. In terms of speculation, option
buyers and writers have conflicting views regarding the outlook on the performance of a:
• Call Option: Call options give the option to buy at certain price, so the buyer would want the
stock to go up. Conversely, the option writer needs to provide the underlying shares if the
stock's market price exceeds the strike due to the contractual obligation. An option writer
who sells a call option believes that the underlying stock's price will drop relative to the
option's strike price during the life of the option, as that is how he will reap maximum profit.
This is exactly the opposite outlook of the option buyer. The buyer believes that the
underlying stock will rise; if this happens, the buyer will be able to acquire the stock for a
lower price and then sell it for a profit. However, if the underlying stock does not close above
the strike price on the expiration date, the option buyer would lose the premium paid for the
call option.
• Put Option: Put options give the option to sell at a certain price, so the buyer would want the
stock to go down. The opposite is true for put option writers. For example, a put option buyer
is bearish on the underlying stock and believes its market price will fall below the specified
strike price on or before a specified date. On the other hand, an option writer who sells a put
option believes the underlying stock's price will increase about a specified price on or before
the expiration date. If the underlying stock's price closes above the specified strike price on
the expiration date, the put option writer's maximum profit is achieved. Conversely, a put
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option holder would only benefit from a fall in the underlying stock's price below the strike
price. If the underlying stock's price falls below the strike price, the put option writer is
obligated to purchase shares of the underlying stock at the strike price.
The potential risks associated with these transactions are that (1) all options expire. The closer the
option gets to expiration, the quicker the premium in the option deteriorates; and (2) Prices can move
very quickly. Depending on factors such as time until expiration and the relationship of the stock
price to the option’s strike price, small movements in a stock can translate into big movements in the
underlying options.
Private Equity: Private equity is an equity investment into non-quoted companies. The private
equity investor looks at an investment prospect as investing in a company as opposed to investing in
a company's stock. Private equity funds hold illiquid positions (for which there is no active secondary
market) and typically only invest in the equity and debt of target companies, which are generally
taken private and brought under the private equity manager's control. Risks associated with private
equity include:
• Funding Risk: The unpredictable timing of cash flows poses funding risks to investors.
Commitments are contractually binding and defaulting on payments results in the loss of
private equity partnership interests. This risk is also commonly referred to as default risk.
• Liquidity Risk: The illiquidity of private equity partnership interests exposes investors to
asset liquidity risk associated with selling in the secondary market at a discount on the
reported NAV.
• Market Risk: The fluctuation of the market has an impact on the value of the investments held
in the portfolio.
• Capital Risk: The realization value of private equity investments can be affected by numerous
factors, including (but not limited to) the quality of the fund manager, equity market
exposure, interest rates and foreign exchange.
Real Estate Investment Trusts (“REITs”): REITs primarily invest in real estate or real estate-
related loans. Equity REITs own real estate properties, while mortgage REITs hold construction,
development and/or long-term mortgage loans. Changes in the value of the underlying property of
the trusts, the creditworthiness of the issuer, property taxes, interest rates, tax laws, and regulatory
requirements, such as those relating to the environment all can affect the values of REITs. Both types
of REITs are dependent upon management skill, the cash flows generated by their holdings, the real
estate market in general, and the possibility of failing to qualify for any applicable pass-through tax
treatment or failing to maintain any applicable exempted status afforded under relevant laws.
REITs involve a high degree of risk and can be illiquid due to restrictions on transfer and lack of a
secondary trading market. They can be highly leveraged, speculative and volatile, and an investor
could lose all or a substantial amount of an investment. Additionally, they may lack transparency as
to share price, valuation and portfolio holdings as they are subject to less regulation and often charge
higher fees.
Short-Term Purchases: When utilizing this strategy, our firm may also purchase securities with the
idea of selling them within a relatively short time (typically a year or less). Our firm does this in
attempt to take advantage of conditions that our firm believes will soon result in a price swing in the
securities our firm purchase.
Structured Products: Structured products are designed to facilitate highly customized risk-return
objectives. While structured products come in many different forms, they typically consist of a debt
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security that is structured to make interest and principal payments based upon various assets, rates
or formulas. Many structured products include an embedded derivative component. Structured
products may be structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives, in which case they
are offered in the over-the-counter market and are subject to no regulation.
Investing in structured products includes significant risks, including valuation, lack of liquidity, price,
credit and market risks. The relative lack of liquidity is due to the highly customized nature of the
investment and the fact that the full extent of returns from the complex performance features is often
not realized until maturity.
Another risk with structured products is the credit quality of the issuer. Although the cash flows are
derived from other sources, the products themselves are legally considered to be the issuing financial
institution's liabilities. The vast majority of structured products are from high-investment-grade
issuers only. Also, there is a lack of pricing transparency. There is no uniform standard for pricing,
making it harder to compare the net-of-pricing attractiveness of alternative structured product
offerings than it is, for instance, to compare the net expense ratios of different mutual funds or
commissions among broker-dealers.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and the account(s) could enjoy a gain, it is also possible that the stock market
may decrease, and the account(s) could suffer a loss. It is important that clients understand the risks
associated with investing in the stock market, and that their assets are appropriately diversified in
investments. Clients are encouraged to ask our firm any questions regarding their risk tolerance.
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that
you may lose 100% of your money. All investments carry some form of risk, and the loss of capital is
generally a risk for any investment instrument.
Credit Risk: Credit risk can be a factor in situations where an investment’s performance relies on a
borrower’s repayment of borrowed funds. With credit risk, an investor can experience a loss or
unfavorable performance if a borrower does not repay the borrowed funds as expected or required.
Investment holdings that involve forms of indebtedness (i.e. borrowed funds) are subject to credit
risk.
Cryptocurrency Risk: When investing in cryptocurrencies, there is always a certain level of volatility
risk as a result of a decentralized currency. Different factors effect different cryptocurrencies and the
allocation of assets across different cryptocurrencies can hold a variety of risks. To mitigate these
risks, our firm will always consider risks when selecting which cryptocurrency to purchase, and
client authorization is always required.
Economic Risk: The prevailing economic environment is important to the health of all businesses.
Some companies, however, are more sensitive to changes in the domestic or global economy than
others. These types of companies are often referred to as cyclical businesses. Countries in which a
large portion of businesses are in cyclical industries are thus also very economically sensitive and
carry a higher amount of economic risk. If an investment is issued by a party located in a country that
experiences wide swings from an economic standpoint or in situations where certain elements of an
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investment instrument are hinged on dealings in such countries, the investment instrument will
generally be subject to a higher level of economic risk.
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations
and, volatile increases and decreases in value as market confidence in and perceptions of their issuers
change. If you held common stock, or common stock equivalents, of any given issuer, you would
generally be exposed to greater risk than if you held preferred stocks and debt obligations of the
issuer.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely with
prevailing interest rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk,
which is the risk that their value will generally decline as prevailing interest rates rise, which may
cause your account value to likewise decrease, and vice versa. How specific fixed income securities
may react to changes in interest rates will depend on the specific characteristics of each security.
Fixed-income securities are also subject to credit risk, prepayment risk, valuation risk, and liquidity
risk. Credit risk is the chance that a bond issuer will fail to pay interest and principal in a timely
manner, or that negative perceptions of the issuer’s ability to make such payments will cause the
price of a bond to decline.
Inflation Risk: Inflation risk involves the concern that in the future, your investment or proceeds
from your investment will not be worth what they are today. Throughout time, the prices of resources
and end-user products generally increase and thus, the same general goods and products today will
likely be more expensive in the future. The longer an investment is held, the greater the chance that
the proceeds from that investment will be worth less in the future than what they are today. Said
another way, a dollar tomorrow will likely get you less than what it can today.
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of interest to
the investment holder. Once an investor has acquired or has acquired the rights to an investment that
pays a particular rate (fixed or variable) of interest, changes in overall interest rates in the market
will affect the value of the interest-paying investment(s) they hold. In general, changes in prevailing
interest rates in the market will have an inverse relationship to the value of existing, interest paying
investments. In other words, as interest rates move up, the value of an instrument paying a particular
rate (fixed or variable) of interest will go down. The reverse is generally true as well.
Market Risk: The value of your portfolio may decrease if the value of an individual company or
multiple companies in the portfolio decreases or if our belief about a company’s intrinsic worth is
incorrect. Further, regardless of how well individual companies perform, the value of your portfolio
could also decrease if there are deteriorating economic or market conditions. It is important to
understand that the value of your investment may fall, sometimes sharply, in response to changes in
the market, and you could lose money. Investment risks include price risk as may be observed by a
drop in a security’s price due to company specific events (e.g. earnings disappointment or downgrade
in the rating of a bond) or general market risk (e.g. such as a “bear” market when stock values fall in
general). For fixed-income securities, a period of rising interest rates could erode the value of a bond
since bond values generally fall as bond yields go up. Past performance is not a guarantee of future
returns.
Options Risk: Options on securities may be subject to greater fluctuations in value than an
investment in the underlying securities. Additionally, options have an expiration date, which makes
them “decay” in value over the amount of time they are held and can expire worthless. Purchasing
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and writing put, and call options are highly specialized activities and entail greater than ordinary
investment risks.
Past Performance: Charting and technical analysis are often used interchangeably. Technical
analysis generally attempts to forecast an investment’s future potential by analyzing its past
performance and other related statistics. Technical analysis often times involves an evaluation of
historical pricing and volume of a particular security for the purpose of forecasting where future
price and volume figures may go. As with any investment analysis method, technical analysis runs
the risk of not knowing the future and thus, investors should realize that even the most diligent and
thorough technical analysis cannot predict or guarantee the future performance of any particular
investment instrument or issuer thereof.
Strategy Risk: There is no guarantee that the investment strategies discussed herein will work under
all market conditions and each investor should evaluate his/her ability to maintain any investment
he/she is considering in light of his/her own investment time horizon. Investments are subject to
risk, including possible loss of principal.
Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our
firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to our Wrap
Comprehensive Portfolio Management services.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Registered Representatives
Representatives of our firm are registered representatives of Little River, member FINRA/SIPC. They
receive normal and customary commissions resulting from these transactions. A conflict of interest
exists as these commissionable securities sales create an incentive to recommend products based on
the compensation earned. To mitigate this potential conflict, our firm will act in the client’s best
interest.
Insurance Agent
Representatives of our firm are also independent insurance agents. They receive normal and
customary commissions resulting from these transactions. A conflict of interest exists as these
commissionable product sales create an incentive to recommend products based on the
compensation earned. To mitigate this potential conflict, our representatives will act in the client’s
best interest.
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Vista Holding Co. & Vista National Bank & Trust
Related persons of our firm created Vista Holding Co., a special purpose vehicle, for the purpose of
raising funds and obtaining a bank charter for an affiliated bank, Vista National Bank and Trust. Vista
National Bank and Trust is governed by a board of 7 individuals, 2 of which are related persons of
our firm. Vista Holding Co. has been established as a holding company solely formed to create this
bank and will have no other business aside from that.
A conflict of interest exists because representatives of our firm may refer or recommend that clients
invest in Vista Holding Co. and/or use the services of Vista National Bank & Trust. This creates an
incentive for representatives of our firm since they will benefit materially from the success of the
bank.
Affiliated Insurance Subsidiary -- Vista Insurance Group, LLC
Our firm’s representatives have beneficial interest in Vista Insurance Group, LLC; Vista Insurance
Group, LLC offers insurance services and products. As such, representatives of our firm recommend
the services of Vista Insurance Group, LLC to clients of our firm. A conflict of interest may arise as
these insurance sales may create an incentive to recommend products based on the compensation to
Vista Insurance Group, LLC. To mitigate these potential conflicts, our firm and its representatives, as
fiduciaries, will act in the client’s best interest.
Item 11: Code of Ethics, Participation,
or Interest in Client Transactions & Personal Trading
As a fiduciary, it is always an investment adviser’s responsibility to provide fair and full disclosure of all
material facts and to act solely in the best interest of each of our clients. Our fiduciary duty is the
underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm always requires all representatives to conduct business with
the highest level of ethical standards and to comply with all federal and state securities laws. Upon
employment with our firm, and at least annually thereafter, all representatives of our firm will
acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all circumstances
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure
is provided to give all clients a summary of our Code of Ethics. If a client or a potential client wishes to
review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demand the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities. To prevent conflicts of interest, our firm has established
procedures for transactions effected by our representatives for their personal accounts1. To monitor
compliance with our personal trading policy, our firm has pre-clearance requirements and a quarterly
securities transaction reporting system for all our representatives.
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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Neither our firm nor a related person recommends, buys, or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client. Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling securities that will be bought or sold in client accounts unless done so after the client execution
or concurrently as a part of a block trade.
Item 12: Brokerage Practices
Selecting a Brokerage Firm
While our firm does not maintain physical custody of client assets, we are deemed to have custody of
certain client assets if given the authority to withdraw assets from client accounts (see Item 15
Custody, below). Client assets must be maintained by a qualified custodian. Our firm seeks to
recommend a custodian who will hold client assets and execute transactions on terms that are overall
most advantageous when compared to other available providers and their services. The factors
considered, among others, are these:
• Frequency and correction of trading errors
• Timeliness of execution
• Timeliness and accuracy of trade confirmations • Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Research services provided
• Financial condition
• Ability to provide investment ideas
• Business reputation
• Execution facilitation services provided
• Record keeping services provided
• Quality of services
• Custody services provided
Our firm has an arrangement with National Financial Services LLC and Fidelity Brokerage Services LLC
(collectively, and together with all affiliates, "Fidelity") through which Fidelity provides our firm with
"institutional platform services" as well as with Interactive Brokers, LLC. Our firm is independently
operated and owned and is not affiliated with Fidelity or Interactive Brokers. The institutional platform
services include, among others, brokerage, custody, and other related services. Fidelity and Interactive
Brokers’ institutional platform services that assist us in managing and administering clients' accounts
include software and other technology that (i) provide access to client account data (such as trade
confirmations and account statements); (ii) facilitate trade execution and allocate aggregated trade
orders for multiple client accounts; (iii) provide research, pricing and other market data; (iv) facilitate
payment of fees from its clients' accounts; and (v) assist with back-office functions, recordkeeping and
client reporting.
Fidelity and Interactive Brokers may make certain research and brokerage services available at no
additional cost to our firm. Research products and services provided by them may include: research
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Vista Finance, LLC
reports on recommendations or other information about particular companies or industries; economic
surveys, data and analyses; financial publications; portfolio evaluation services; financial database
software and services; computerized news and pricing services; quotation equipment for use in running
software used in investment decision-making; and other products or services that provide lawful and
appropriate assistance by Fidelity to our firm in the performance of our investment decision-making
responsibilities. The research and brokerage services qualify for the safe harbor exemption defined in
Section 28(e) of the Securities Exchange Act of 1934.
Fidelity and Interactive Brokers do not make client brokerage commissions generated by client
transactions available for our firm’s use. The research and brokerage services are used by our firm
to manage accounts for which our firm has investment discretion. Without this arrangement, our firm
might be compelled to purchase the same or similar services at our own expense.
As part of our fiduciary duty to our clients, our firm will always endeavor to put the interests of our
clients first. Clients should be aware, however, that the receipt of economic benefits by our firm or
our related persons creates a potential conflict of interest and may indirectly influence our firm’s
choice of Fidelity as a custodial recommendation. Our firm examined this potential conflict of interest
when our firm chose to recommend Fidelity or Interactive Brokers and have determined that the
recommendation is in the best interest of our firm’s clients and satisfies our fiduciary obligations,
including our duty to seek best execution.
Our clients may pay a transaction fee or commission to Fidelity or Interactive Brokers that is higher
than another qualified broker dealer might charge to effect the same transaction where our firm
determines in good faith that the commission is reasonable in relation to the value of the brokerage
and research services provided to the client as a whole.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Soft Dollars
We received transition assistance from Fidelity in the amount of $85,446 dollars. This assistance was
used to assist in the transition of client accounts to our firm. These services paid for account transfer
fees and other eligible tech platform fees that we utilize to manage client accounts. This includes
Black Diamond, eMoney, Redtail, ByAllAccounts. Compliance related expenses were also covered by
this assistance.
Aside from this, our firm does not receive soft dollars more than what is allowed by Section 28(e) of
the Securities Exchange Act of 1934. The safe harbor research products and services obtained by our
firm will generally be used to service all of our clients but not necessarily all at any one particular
time.
Client Brokerage Commissions
Fidelity and Interactive Brokers do not make client brokerage commissions generated by client
transactions available for our firm’s use.
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Client Transactions in Return for Soft Dollars
Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar
benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Neither our firm nor any of our firm’s representatives have discretionary authority in making the
determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale
of securities are placed for execution, and the commission rates at which such securities transactions
are effected. Our firm routinely recommends that clients direct us to execute through a specified
broker-dealer. Our firm recommends the use of Fidelity and Interactive Brokers.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm allows clients to direct brokerage outside our recommendation. Our firm may be unable to
achieve the most favorable execution of client transactions. Client directed brokerage may cost
clients more money. For example, in a directed brokerage account, clients may pay higher brokerage
commissions because our firm may not be able to aggregate orders to reduce transaction costs, or
clients may receive less favorable prices.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more accounts, they are affected only when our firm believes that to do
so will be in the best interest of the effected accounts. When such concurrent authorizations occur, the
objective is to allocate the executions in a manner which is deemed equitable to the accounts involved.
In any given situation, our firm attempts to allocate trade executions in the most equitable manner
possible, taking into consideration client objectives, current asset allocation and availability of funds
using price averaging, proration, and consistently non-arbitrary methods of allocation.
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Item 13: Review of Accounts or Financial Plans
Our management personnel or financial advisors review Wrap Comprehensive Portfolio
Management and Portfolio Monitoring accounts on at least an annual basis. The nature of these
reviews is to learn whether client accounts are in line with their investment objectives, appropriately
positioned based on market conditions, and investment policies, if applicable. Our firm does not
provide written reports to clients, unless asked to do so. Verbal reports to clients take place on at
least an annual basis when our Wrap Comprehensive Portfolio Management and Portfolio Monitoring
clients are contacted. Our firm may review client accounts more frequently than described above.
Among the factors which may trigger an off-cycle review are major market or economic events, the
client’s life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. Our firm does not provide ongoing services to financial
planning clients, but are willing to meet with such clients upon their request to discuss updates to
their plans, changes in their circumstances, etc. Financial Planning clients do not receive written or
verbal updated reports regarding their financial plans unless they separately engage our firm for a
post-financial plan meeting or update to their initial written financial plan.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the
service. Our firm also provides ongoing services where clients are met with upon their request to
discuss updates to their plans, changes in their circumstances, etc. Retirement Plan Consulting clients
do not receive written or verbal updated reports regarding their plans unless they choose to engage
our firm for ongoing services.
Item 14: Client Referrals & Other Compensation
Fidelity and Interactive Brokers
Except for the arrangements outlined in Item 12 of Form ADV Part 2A, our firm has no additional
arrangements to disclose.
Product Sponsors
Our firm occasionally sponsors events in conjunction with our product providers to keep our clients
informed as to the services we offer and the various financial products we utilize. These events are
educational in nature and are not dependent upon the use of any specific product. While a conflict of
interest may exist because these events are at least partially funded by product sponsors, all funds
received from product sponsors are used for the education of our clients. We will always adhere to
our fiduciary duty in recommending appropriate investments for our clients.
Additionally, representatives of our firm will occasionally accept travel expense reimbursement
provided by product sponsors in order to attend their educational events. The reimbursement is not
directly dependent upon the recommendation of any specific product. Although we may be
incentivized to recommend products from product sponsors that reimburse our travel, our
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representatives will always adhere to their fiduciary duty in recommending appropriate investments
for our clients.
Referral Fees
Our firm does not pay referral fees (non-commission based) to independent solicitors (non-
registered representatives) for the referral of their clients to our firm in accordance with Rule 206
(4)-3 of the Investment Advisers Act of 1940.
include accountants, estate planners, commercial banking
lenders,
However, representatives of our firm may receive referral fees for referring clients to third-parties.
This may
insurance
agent(s)/agencies, or others. A conflict of interest exists as these referrals create an incentive for our
representatives to recommend third-parties based on the compensation they may earn. To mitigate
this potential conflict, our firm will act in the client’s best interest in accordance with our fiduciary
duty.
Item 15: Custody
Manners in Which We Take Custody:
Our firm may: serve as trustee to client’s account(s); manage businesses on client’s behalf; perform
bill-paying services; act as agent(s) on client’s behalf; maintain client log-in credentials; maintain
client’s credit card information; have check-writing authority; and manage private investment funds
to which clients are invested. As such, our firm will be deemed to have custody when such services
are provided to our advisory clients. The client assets of which our firm has custody are verified by
actual examination at least once during each calendar year by an independent public accountant
registered with the Public Company Accounting Oversight Board, at a time that is chosen by the
accountant without prior notice or announcements to our firm and that is irregular from year to year.
Clients are encouraged to raise any questions with us about the custody, safety or security of their
assets and our custodial recommendations.
Advisory Fee Deduction:
We are deemed to have custody of certain client assets if given the authority to withdraw assets from
client accounts. All our clients receive account statements directly from their qualified custodian(s)
at least quarterly upon opening of an account. We urge our clients to carefully review these
statements. Additionally, if our firm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements
received from the qualified custodian with those received from our firm.
Third Party Money Movement:
On February 21, 2017, the SEC issued a no‐action letter (“Letter”) with respect to Rule 206(4)‐2
(“Custody Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided
guidance on the Custody Rule as well as clarified that an adviser who has the power to disburse client
funds to a third party under a standing letter of authorization (“SLOA”) is deemed to have custody.
As such, our firm has adopted the following safeguards in conjunction with our custodians:
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• The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization and provides a transfer
of funds notice to the client promptly after each transfer.
• The client can terminate or change the instruction to the client’s qualified custodian.
• The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, our firm is
authorized to execute securities transactions, determine which securities are bought and sold, and
the total amount to be bought and sold. Should clients grant our firm non-discretionary authority,
our firm would be required to obtain the client’s permission prior to effecting securities transactions.
Limitations may be imposed by the client in the form of specific constraints on any of these areas of
discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. If proxies are sent to our firm,
our firm will forward them to the appropriate client and ask the party who sent them to mail them
directly to the client in the future. Clients may call, write, or email us to discuss questions they may
have about proxy votes or other solicitations.
Third party money managers selected or recommended by our firm may vote proxies for clients.
Therefore, except in the event a third party money manager votes proxies, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Therefore (except for proxies that may be voted by a third party money manager),
our firm and/or the client shall instruct the qualified custodian to forward copies of all proxies and
shareholder communications relating to the client’s investment assets.
ADV Part 2A – Firm Brochure
Page 24
Vista Finance, LLC
Item 18: Financial Information
Our firm is not required to provide financial information in this Brochure because: Our firm does not
require the prepayment of more than $1,200 in fees when services cannot be rendered within 6
months; Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients; and our firm has never been the subject of a
bankruptcy proceeding.
ADV Part 2A – Firm Brochure
Page 25
Vista Finance, LLC