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Item 1
Cover Page
Verdence Capital Advisors, LLC
Brochure
Dated: March 28, 2025
Chief Compliance Officer: Kevin Michael Cuff
50 Schilling Road, Suite 300
Hunt Valley, Maryland 21031
https://verdence.com/
This Brochure provides information about the qualifications and business practices of Verdence
Capital Advisors, LLC. If you have any questions about the contents of this Brochure, please contact
us at (410) 472-5384. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Verdence Capital Advisors, LLC also is available on the SEC’s website
at www.adviserinfo.sec.gov.
References herein to Verdence Capital Advisors, LLC as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since the last amendment to this Brochure initiated by Verdence Capital Advisors (the “Registrant,” “we,”
“us,” “our”) on March 28, 2024, we report the following material changes to our business:
As of year-end 2024, we no longer offer a wrap program.
We added an office location in Concord, MA:
33 Bradford Street
Concord, MA 01742
We have made routine changes throughout the Brochure to improve and clarify the descriptions of our
business practices and compliance policies and procedures or in response to evolving industry and firm
practices. We believe that these changes are not material and therefore do not describe them in this Item 2.
Upon request, we will provide clients (“you,” “your”) with a comparison of this Brochure against the one
previously filed indicating these changes. We will provide you with a new Brochure as necessary based on
regulatory requirements, in the event of material changes or new information, without charge. Should you
require a copy of our most current Brochure at any time, please contact us at (410) 472-5384. Please read
this Form ADV Part 2A in its entirety. Additional information about the Registrant is available on the IAPD
website at www.adviserinfo.sec.gov, by searching for our CRD #288512.
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Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 3
Item 4 Advisory Business ........................................................................................................................ 4
Fees and Compensation ................................................................................................................ 8
Item 5
Performance-Based Fees and Side-by-Side Management .......................................................... 11
Item 6
Item 7
Types of Clients .......................................................................................................................... 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 11
Item 9 Disciplinary Information ............................................................................................................ 14
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 16
Item 12 Brokerage Practices .................................................................................................................... 17
Item 13 Review of Accounts .................................................................................................................... 19
Item 14 Client Referrals and Other Compensation .................................................................................. 19
Item 15 Custody ....................................................................................................................................... 20
Item 16
Investment Discretion ................................................................................................................. 22
Item 17 Voting Client Securities .............................................................................................................. 22
Item 18 Financial Information ................................................................................................................. 23
Table 1 Risks Associated with Investments ............................................................................................ 24
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Item 4 Advisory Business
A. Verdence Capital Advisors, LLC (the “Registrant”) is a limited liability company formed
in July 2017 in the State of Delaware. The Registrant became registered as an Investment
Adviser Firm in June 2017. The Registrant is principally owned by Managing Member,
Leo J. Kelly III. The Registrant’s principal office is located in Hunt Valley MD, with
branch offices in Alexandria VA, Naples FL and Concord, MA.
B.
INVESTMENT ADVISORY SERVICES
The client can engage the Registrant to provide discretionary investment advisory services
on a fee basis. The Registrant’s annual advisory fee shall be based upon a percentage of
the assets placed under its management, as set forth below in Item 5. Prior to engaging the
Registrant to provide investment advisory services, clients are generally required to enter
into an Investment Advisory Agreement with the Registrant setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services
to be provided and applicable fees.
The Registrant's annual investment advisory fee shall include investment advisory services,
and, to the extent specifically requested by the client, financial planning, and consulting
services. In the event that the client requires extraordinary planning and/or consultation
services (to be determined in the sole discretion of the Registrant), the Registrant is
authorized to charge for such additional services, the dollar amount of which shall be set
forth in a separate written notice to the client.
VERDENCE/FAMILY
Verdence/FAMILY is a team of professionals within Verdence Capital Advisors offering
family office services, which are broader in scope than traditional investment management
and financial planning engagements. Family office clients typically require additional
services that may or may not be directly related to their investable assets. These services
include, but are not limited to, investment management, financial planning, estate planning,
tax planning, insurance reviews, administrative support, bookkeeping, and other concierge
services.
As part of its family office services, the Registrant will provide bill payment,
reconciliation, and related bookkeeping services for certain clients. The Registrant has
developed reasonable policies and procedures to address identity theft and custody issues.
The Registrant typically manages assets for family office clients and therefore does not
charge separately for the family office services disclosed above. The full scope of client
service needs is considered during the fee negotiation process.
VERDENCE/PRO
Verdence/PRO is a team of Sports and Entertainment specialists within Verdence Capital
Advisors who advise business owners, elite athletes, and entertainment professionals on an
array of complex financial matters and investing. The Verdence/PRO team works closely
with clients who are pro athletes and entertainment professionals with the objective of
making the most of what they have earned by serving them through education,
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empowerment, and unbiased advice. The Verdence/PRO team seeks to help professional
athletes and entertainers manage their financial challenges and life complexities. When
appropriate, the team offers investment management, financial counseling, budget and cash
flow ideas, long-term financial planning, career path analysis, life skills and economic
education, private investment screening, and philanthropic strategies. The Registrant's
annual investment advisory fee shall include investment management, and, to the extent
specifically requested by the client, the additional services described herein.
RIA+
RIA+ (formerly Verdence/OCIO) offers select services directly to Registered Investment
Advisors, Multi-Family Offices and Single-Family Offices (“independent advisers”) by
leveraging our existing platform: technology, infrastructure and thought leadership, to
serve their clients and grow their businesses. Outsourced Chief Investment Office
(“OCIO”) services include research, asset allocation, portfolio construction, manager
selection, and investment execution.
RIA+ offers its services to independent advisers as follows: (1) OCIO sub-advisory
services to be performed on the client’s account at the direction of the independent adviser,
and/or (2) OCIO consulting services to include investment research, manager evaluation,
and model portfolio allocation on a non-discretionary basis only wherein such independent
adviser shall use such information to make investment decisions on behalf of its clients as
deemed appropriate.
Under the sub-advisory arrangement, the independent adviser designs a single portfolio
that accesses multiple asset managers and funds made available through the RIA+ platform,
representing various asset classes. The independent adviser has full discretion to construct
the portfolio mix of asset managers and make changes over time as deemed necessary. The
Registrant is responsible for trade execution and generally trades with the client’s
custodian. See Item 12 for more information about brokerage practices and related costs.
See the Sub-advisory Agreement for a complete discussion of terms of service, fees, and
other important information.
Under the consulting arrangement, the independent investment adviser negotiates the scope
of services desired, which may include all or some of the following: investment research,
manager evaluation, and asset allocation. See the applicable Financial Services Agreement
(governing consulting services to independent advisers) for a complete discussion of terms
of service, fees, and other important information.
Each independent adviser determines which services under the Verdence/OCIO umbrella
to utilize with its clients. Such clients should therefore consult their independent adviser’s
Form ADV Part 2 for a full description of that independent adviser’s partnership with
RIA+.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
In certain cases, the Registrant is engaged to provide financial planning and/or consulting
services (including investment and non-investment related matters, including estate
planning, insurance planning, etc.) on a stand-alone separate fee basis. Registrant’s
planning and consulting fees are negotiable but generally range from $5,000-$100,000 on
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a fixed fee basis, and from $250-$500 on an hourly rate basis, depending upon the level,
complexity, and scope of the service(s) required and the professional(s) rendering the
service(s). Prior to engaging the Registrant to provide planning or consulting services,
clients are generally required to enter into a Financial Planning and Consulting Agreement
with Registrant setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the fee
that is due from the client prior to Registrant commencing services. If requested by the
client.
The client is under no obligation to engage the services of any such recommended
professionals. The client retains absolute discretion over all such implementation decisions
and is free to accept or reject any recommendation from the Registrant. Please Note: If the
client engages any such recommended professional, and a dispute arises thereafter relative
to such engagement, the client agrees to seek recourse exclusively from and against the
engaged professional. Please Also Note: It remains the client’s responsibility to promptly
notify the Registrant if there is ever any change in their financial situation or investment
objectives for the purpose of reviewing, evaluating, or revising Registrant’s previous
recommendations and/or services.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, to the extent requested by the client, Registrant provides
financial planning and related consulting services regarding non-investment related
matters, such as estate planning, tax planning, insurance, etc. Registrant does not serve as
a law firm or accounting firm, and no portion of its services should be construed as legal
or accounting services. Accordingly, Registrant does not prepare estate planning
documents or tax returns. To the extent requested by a client, Registrant will recommend
the services of other professionals for certain non-investment implementation purposes (i.e.
attorneys, accountants, insurance agents, etc.). Clients are under no obligation to engage
the services of any such recommended professional. The client retains absolute discretion
over all such decisions and is free to accept or reject any recommendation from Registrant
and/or its representatives.
Please Note: If the client engages any recommended professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional.
Please Note: Cash Positions. At any specific point in time, depending upon perceived or
anticipated market conditions/events (there being no guarantee that such anticipated market
conditions/events will occur), the Registrant maintains cash positions for defensive
purposes. All cash positions (money markets, etc.) shall be included as part of assets under
management for purposes of calculating the Registrant’s advisory fee. When the account
is holding cash positions, those cash positions will be subject to the same advisory fee as
set forth in Item 5 below. During periods of exceedingly low short-term interest rates, client
fees paid on cash balances will exceed money market yields.
Retirement Plan Rollovers: No Obligation / Potential for Conflict of Interest. A client
or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and could engage in a combination of these options): (i) leave the money
in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted, (iii) roll over to an Individual
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Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If the Registrant recommends
that a client roll over their retirement plan assets into an account to be managed by the
Registrant, such a recommendation creates a conflict of interest if the Registrant will earn
an advisory fee on the rolled over assets. The Registrant operates under a special rule that
requires that we act in the client’s best interest and not put our interest ahead of the client’s.
Under this special rule’s provisions, the Registrant must: (i) meet a professional standard
of care when making investment recommendations (give prudent advice); (ii) never put our
financial interests ahead of the client’s when making recommendations (give loyal advice);
(iii) avoid misleading statements about conflicts of interest, fees, and investments; (iv)
follow policies and procedures designed to ensure that we give advice that is in the client’s
best interest; (v) charge no more than is reasonable for their services; and (vi) give the
client basic information about conflicts of interest. No client is under any obligation to
roll over retirement plan assets to an account managed by the Registrant. The
Registrant’s Chief Compliance Officer, Kevin Michael Cuff, remains available to
address any questions that a client or prospective client has regarding the potential
for conflict of interest presented by such rollover recommendation.
Separately Managed Account Programs and Independent Managers. For certain
eligible clients, the Registrant allocates (and/or recommends that the client allocate) a
portion of a client’s investment assets among unaffiliated Separately Managed Account
Programs “SMAs” and/or independent investment managers in accordance with the
client’s designated investment objective(s). In such situations, the SMAs or Independent
Manager(s) shall have day-to-day responsibility for the active discretionary management
of the allocated assets. The Registrant shall continue to render investment advisory services
to the client relative to the ongoing monitoring and review of account performance, asset
allocation and client investment objectives. Factors which the Registrant shall consider in
recommending an SMA or Independent Manager(s) include the client’s designated
investment objective(s), management style, performance, reputation, financial strength,
reporting, pricing, and research. The investment management fee charged by the
Independent Manager(s) is separate from, and in addition to, Registrant’s advisory fee as
set forth in Item 5.
Unaffiliated Private Investment Funds. Registrant provides investment advice regarding
unaffiliated private investment funds. Registrant also recommends that certain qualified
clients consider an investment in unaffiliated private investment funds. Registrant’s role
relative to the private investment funds shall be limited to its initial and ongoing due
diligence and investment monitoring services. If a client determines to become a private
fund investor, the amount of assets invested in the fund(s) shall be included as part of
“assets under management” for purposes of Registrant calculating its investment advisory
fee. Registrant’s clients are under absolutely no obligation to consider or make an
investment in a private investment fund(s).
Please Note: Private investment funds generally involve various risk factors, including,
but not limited to, potential for complete loss of principal, liquidity constraints and lack of
transparency, a complete discussion of which is set forth in each fund’s offering
documents, which will be provided to each client for review and consideration. Unlike
liquid investments, private investment funds do not provide daily liquidity or pricing. Each
prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she is qualified for investment in the
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fund and acknowledges and accepts the various risk factors that are associated with such
an investment.
Please Also Note: Valuation. In the event that Registrant references private investment
funds owned by the client on any supplemental account reports prepared by Registrant, the
value(s) for all private investment funds owned by the client shall reflect the most recent
valuation provided by the fund sponsor. If no subsequent valuation post-purchase is
provided by the Fund Sponsor, then the valuation shall reflect the initial purchase price
(and/or a value as of a previous date), or the current value(s) (either the initial purchase
price and/or the most recent valuation provided by the fund sponsor). The valuation could
reflect the initial purchase price (and/or a value as of a previous date) but the actual current
value(s) (to the extent ascertainable) could be significantly more or less than the valuation
reflected. The client’s advisory fee shall be based upon reflected fund value(s).
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Registrant if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating, or revising
Registrant’s previous recommendations and/or services.
Disclosure Statement. A copy of the Registrant’s written Brochure as set forth on Part 2A
of Form ADV shall be provided to each client prior to, or contemporaneously with, the
execution of the Investment Advisory Agreement, Financial Planning and Consulting
Agreement, Sub-advisory Agreement, or Financial Services Agreement.
to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client is permitted to, at any
time, impose reasonable restrictions, in writing, on the Registrant’s services.
D. As of December 31, 2024, the Registrant managed $3,912,055,977 in Regulatory Assets
under Management, of which $161,551,480 was managed on a non-discretionary basis.
Item 5
Fees and Compensation
A.
FEE SCHEDULE
The Registrant’s legacy annual investment advisory fee for discretionary investment
advisory services shall vary from negotiable up to 1.30% of the total assets placed under
the Registrant’s management/advisement and shall be based upon various objective and
subjective factors. For new clients onboarded on or after April 1, 2022, the tiered schedule
shown below applies. The rates shown below apply to the market value of all assets under
management, including cash balances that are available for investment. These rates
represent annual fees, which are invoiced quarterly in advance.
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Annual Fee Schedule:
First $5,000,000: 1 percent
Next $5,000,000: 0.75 percent
Next $15,000,000: 0.65 percent
Next $25,000,000: 0.55 percent
Next $50,000,000: 0.45 percent
Balance: 0.30 percent
There are exceptions to the fee schedule shown above, which generally are as follows: (a)
fees for existing Registrant clients that are subject to a lower fee than shown above will
remain at the lower fee; (b) fees for Family Office clients may vary based upon the scope
of services; and (c) the Registrant may negotiate fees with any new advisors joining the
firm who have established relationships with clients they bring to the Registrant which
could result in their fees diverging from the above fee schedule. See Item 5 for more
information.
Important Notes to the Fee Schedule:
The minimum threshold for fees and/or Assets Under Management is at times
adjusted based upon an estimation of the complexity and time anticipated for the
services to be rendered.
Clients who engaged the Registrant's services prior to April 1, 2022 were
grandfathered under their pre‐existing fee schedules as same are annexed to the
Investment Advisory Agreement between the client and the Registrant.
Clients who were previously served by Vantage Private Wealth were
grandfathered under their pre-existing fee schedules as same are annexed to the
Investment Advisory Agreement between the client and the Registrant. For legacy
Vantage clients who choose to use margin in their managed account for cash needs
as an alternative to other borrowing options, the advisory fee will continue to be
assessed gross of the margin amount.
Fee assessments will be pro‐rated for partial periods in which client accounts are
managed by the Registrant.
When applicable, accounts will be “householded” to establish fee tiers.
The Registrant, in its sole discretion, in certain situations, reduces its investment
management fee and/or reduces or waives its minimum asset or fee requirement based upon
certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, negotiations
with client, etc.). When calculating advisory fees, the Registrant will generally aggregate
account values for each client relationship, which will typically include accounts of both
spouses and minor children, and (at the exclusive discretion of the Registrant) occasionally
include adult children as well. Fees for employee and family accounts are generally
discounted or waived.
VERDENCE/FAMILY
The fee schedule outlined above generally applies to Verdence/FAMILY clients, however
such fees may vary based upon the scope of services provided.
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VERDENCE/PRO
The fee schedule outlined above applies to Verdence/PRO clients, however such fees may
vary based upon the scope of services provided.
RIA+
OCIO Sub-advisory Fees: For each client account to which the Registrant provides sub-
advisory services, the independent adviser shall pay a fee to the Registrant as specified in
the applicable Investment Strategy Addendum, which is incorporated into the Sub-advisory
Agreement. The fee is deducted from the client account, with a portion retained by the
Registrant and the remaining fee distributed to the underlying asset managers. The fee is
separate from and will not include the costs of brokerage commissions, dealer spreads, and
other costs associated with the purchase or sale of securities, custodian fees, interest, taxes,
and other account expenses, which are charged in addition to the fee, and are solely the
responsibility of the client (and paid to parties other than the Registrant and the independent
adviser).
OCIO Consulting Fees: The fees payable for OCIO consulting services include an annual
base fee which is negotiated on the basis of factors that include the scope of services
utilized, the size of the independent adviser as measured by users and assets under
management, among others. The fee is payable quarterly in advance. The Registrant’s fee
schedule incorporates an annual fee increase which varies but approximates 5%. The first
fee increase shall commence on the first anniversary date following commencement date
of the Agreement and is assessed annually going forward. If either party terminates the
Agreement prior to The Registrant shall refund a pro rata portion of any fees paid in
advance but not earned by the Registrant as of the date of termination.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant provides financial planning and consulting services (including investment
and non-investment related matters, including estate planning, insurance planning, etc.) on
a stand-alone fee basis. Registrant’s planning and consulting fees are negotiable but
generally range from $5,000 to $100,000 on a fixed fee basis, and from $250 to $500 on
an hourly rate basis, depending upon the level and scope of the service(s) required and the
professional(s) rendering the service(s).
B. Clients have the option to elect to have the Registrant’s advisory fees deducted from their
custodial account. In these situations, both Registrant's Investment Advisory Agreement and
the custodial/clearing agreement authorize the custodian to debit the account for the
amount of the Registrant's investment advisory fee and to directly remit that advisory fee
to the Registrant in compliance with regulatory procedures. The Registrant does not issue
invoices to direct debit fee clients nor does the custodian independently verify fees. In the
limited event that the Registrant bills the client directly, payment is due upon receipt of the
Registrant’s invoice.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Charles Schwab
the
&Co. Inc. (“Schwab”) or Fidelity Investments (“Fidelity”), (collectively,
“Custodians”) serve as the broker-dealer/custodian for client investment management
assets. Broker-dealers such as the Custodians¸ which are unaffiliated with Registrant,
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charge brokerage commissions and/or transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds,
commissions are charged for individual equity and fixed income securities transactions).
In addition to Registrant’s investment management fee, brokerage commissions and/or
transaction fees, clients will also incur, related to all mutual fund and exchange traded fund
purchases, charges imposed at the fund level (e.g., management fees and other fund
expenses).
D. Registrant's annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the market value of the assets on the last business day of the previous
quarter. Fees for any partial quarter in which a new client account is funded are prorated
for the number of days the account is under the Registrant’s management.
The Investment Advisory Agreement between the Registrant and the client will continue in
effect until terminated by either party by written notice in accordance with the terms of the
Investment Advisory Agreement. Upon termination, the Registrant shall refund the pro-
rated portion of the advanced advisory fee paid based upon the number of days remaining
in the billing quarter.
E. Independent Manager Fees. The investment management fee charged by an Independent
Manager(s) is separate from, and in addition to, Registrant’s advisory fee. Clients should
be aware that in many cases, access to Independent Managers is available directly without
the involvement of the Registrant, which would alleviate the layering of fees.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, business entities, pension and
profit-sharing plans, trusts, estates, charitable organizations, independent investment
advisers, and broker-dealers. The Registrant generally requires a minimum annual fee of
$10,000. The Registrant, in its sole discretion, reduce or waive its minimum annual fee
requirement and/or charge a lesser investment management fee based upon certain criteria
(i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, negotiations with client,
etc.).
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant utilizes the following methods of security analysis:
Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
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Cyclical – (analysis performed on historical relationships between price and
market trends, to forecast the direction of prices)
The Registrant utilizes the following investment strategies when implementing investment
advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
1. Fundamental Analysis
Registrant measures what it believes is the fair value of a security by analyzing
economic and financial factors and events which affect the security’s asset class (e.g.,
equity or fixed income), the industry sector (e.g., financial services, energy, health care
and consumer durables) and the specific security itself. These fundamental factors and
events relate to the overall economy, industry trends regarding sales and earnings, and
the financial condition and management of the security issuer itself to determine what
Registrant perceives to be the fair value for the security under review for acquisition
(undervalued) or sale (overvalued).
The effort and resources that Registrant expends to perform fundamental analysis does
not provide an opinion regarding future market movements or securities valuation.
Fundamental analysis provides a current temperature of the economy and industry
sector under review and provides an informed opinion as to the fair value of a given
security under review.
2. Technical Analysis
Registrant analyzes past market movements and applies that analysis to the present in
an attempt to recognize recurring patterns of investor behavior and potentially predict
future price movement. Registrant evaluates securities for purchase or sale by
analyzing recurring statistical patterns that are generated by market activity. These
statistics include past prices and trading volume and their manifestation over time (e.g.,
days, weeks, months, or years) as a recognizable pattern.
Unlike fundamental analysts, technical analysts do not attempt to measure a security's
intrinsic value but instead believe that the historical performance of a security relative
to its price, traded volume, and time, produce patterns which may be reliable
indications of the future performance of that security.
Technical analysis does not consider the underlying financial condition of a company,
industry, or asset class. This presents a risk in that a poorly managed or financially
unsound company or depressed industry or asset class may underperform regardless of
technical indicators. However, Registrant’s application of technical analysis provides
a useful corroboration of a fundamental view or in lieu of this corroboration provides
an opportunity to reevaluate fundamental analysis prior to transacting.
3. Cyclical Analysis
Registrant analyzes the risk of a change in current business or economic cycles and the
likelihood that the change would affect the prospective return on an investment held or
under consideration primarily due to a change in the profitability of the company,
industry, or sector in question. This analysis observes economic peaks, downturns and
troughs and their relationship to the underlying profitability of a particular securities
issuer, industry or sector.
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4. Long Term Purchases
Registrant purchases securities with the intent of holding them in the client's account
for a year or longer. Typically, Registrant employs this strategy when we believe the
securities to be currently undervalued, and/or we want exposure to a specific asset class
over time, regardless of the current projection for this class or industry sector insofar
as we anticipate a significant change in the business cycle and the corresponding
positive effect it will likely have upon a particular asset class or industry sector.
A risk in a long-term purchase strategy is that by holding the security for this length of
time, Registrant may not take advantage of short-term gains that could be profitable to
a client. Moreover, if Registrant’s forecasts are incorrect, a security may decline
sharply in value before we make the decision to sell.
5. Short Term Purchases
When utilizing this strategy, Registrant purchases securities with the idea of selling
them within a relatively short time (typically a year or less). We do this in an effort to
take advantage of conditions that we believe will soon result in an advantageous price
swing in the securities purchased.
A short-term purchase strategy poses risks should the anticipated price swing not
materialize. In addition, this strategy involves more frequent trading than does a
longer-term strategy and will result in increased brokerage and other transaction-
related costs, as well as less favorable tax treatment of short-term capital gains.
Please Note: Investment Risk. Different types of investments involve varying degrees
of risk, and it should not be assumed that future performance of any specific investment
or investment strategy (including the investments and/or investment strategies
recommended or undertaken by the Registrant) will be profitable or equal any specific
performance level(s). Investing in securities involves risk of loss that clients should be
prepared to bear.
B. The Registrant’s method of analysis and investment strategy does not present any
significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate
market analysis, the Registrant must have access to current/new market information. The
Registrant has no control over the dissemination rate of market information; therefore,
unbeknownst to the Registrant, certain analyses could be compiled with outdated market
information, severely limiting the value of the Registrant’s analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases and Short-Term
Purchases - are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter-term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, could incur higher transactional costs
when compared to a longer-term investment strategy.
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C. Registrant seeks to tailor its advisory services to meet the needs of its individual clients
and seeks to ensure, on a continuous basis, that client portfolios are managed in a manner
consistent with those needs and objectives. Registrant consults with clients on an initial
and ongoing basis to assess their specific risk tolerance, time horizon, liquidity constraints
and other related factors relevant to the management of their portfolios. Clients are advised
to promptly notify Registrant if there are changes in their financial situation or if they wish
to place any limitations on the management of their portfolios. Clients may impose
reasonable restrictions or mandates on the management of their accounts if Registrant
determines, in its sole discretion, the conditions will not materially impact the performance
of a management strategy or prove overly burdensome to Registrant’s management efforts.
D. Currently, the Registrant primarily allocates client investment assets among various mutual
funds, individual equities (stocks) and debt instruments (bonds) on a discretionary basis in
accordance with the client’s designated investment objective(s).
While the Registrant strives to construct portfolios that are diversified, there is no guarantee
that market forces will not overwhelm diversification efforts, subjecting clients to
correlation risk. Recognizing that assuming some type of risk is unavoidable, the Registrant
takes a risk-based approach to minimize the probability and magnitude of losses. Such risk
management steps include proper asset and sector allocation, proactive tactical shifts to
exploit opportunities or avoid risks, in-depth and independent research, financial planning,
client education, and regular portfolio monitoring and client reviews.
Finally, regular communication with clients plays a critical role in maintaining a prudent
and successful long-term investment program. Please see Table 1 at the end of this
disclosure for an important summary of the primary investment and related risks and the
steps taken by the Registrant to minimize these risks. Please note this list is intended to
highlight primary risks of investing assets with the Registrant but does not capture all such
risks.
Item 9
Disciplinary Information
Neither the Registrant nor any of its supervised persons have been the subject of a
disciplinary action.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its management persons, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Affiliate Sponsored Private Investment Funds. One or more Principals of the Registrant
are indirect owners (through the entity Hunt Valley Partners, LLC) of Independent Access
Partners, LLC, an adviser formed to sponsor private investment funds. The Registrant, on
a non-discretionary basis, recommends that certain qualified clients consider allocating a
portion of their investment assets to one or more affiliated private funds. Independent
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Access Partners, LLC waives fund-level management fees for Registrant clients who invest
in such funds, although the Registrant’s advisory fees still apply to client assets invested in
such affiliated private funds. The waiving of Independent Access Partners, LLC
management fees is only extended to investors for as long as they are clients of the
Registrant. Should a Registrant client invest in a private fund sponsored by Independent
Access Partners, LLC terminate its advisory relationship with the Registrant, the waiving
of Independent Access Partners, LLC management fee will expire.
The Registrant’s clients will also be subject to other fees and expenses associated with an
investment in the affiliated private funds, including the fees and expenses charged by
underlying funds in which Independent Access Partners, LLC, invest. The terms and
conditions for participation in the affiliated private funds, including conflicts of interest
risk factors, fees, and expenses are set forth in fund offering documents. The Registrant’s
clients are under absolutely no obligation to consider or make an investment in any private
investment fund(s).
Please Note: Private investment funds generally involve various risk factors, including,
but not limited to, potential for complete loss of principal, liquidity constraints and lack of
transparency, a complete discussion of which is set forth in each fund’s offering
documents, which will be provided to each qualified client for review and consideration.
Unlike other liquid investments, private investment funds do not provide daily liquidity or
pricing. Each prospective client investor will be required to complete a Subscription
Agreement, pursuant to which the client shall establish that he/she is qualified for
investment in the fund and acknowledges and accepts the various risk factors that are
associated with such an investment.
Please Also Note: Conflict of Interest. The recommendation that a client become an
investor in an affiliated private fund presents a conflict of interest. As noted above, the
Registrant, through its principals, holds an indirect ownership interest in Independent
Access partners, LLC, via Hunt Valley Partners, LLC. To mitigate this conflict of interest,
both the Registrant and its affiliate Independent Access Partners, LLC implement stringent
procedures to address any actual or perceived conflicts of interest. Furthermore, the
Registrant carefully qualifies eligible clients and recommends private fund allocations as a
means to diversify client portfolios more broadly. No client is under any obligation to
become an investor in an affiliated private fund. The Registrant’s Chief Compliance
Officer, Kevin Michael Cuff, remains available to address any questions regarding
this conflict of interest.
Please Also Note: Valuation. In the event that the Registrant references private investment
funds owned by the client on any supplemental account reports prepared by the Registrant,
the value(s) for all such private investment funds shall reflect either the initial purchase
and/or the most recent valuation provided by the fund sponsor. If the valuation reflects the
initial purchase price (and/or a value as of a previous date), the current value(s) (to the
extent ascertainable) could be significantly more or less than the original purchase price.
Annual fund audit statements generally contain information related to valuation.
The Registrant does not recommend or select other investment advisors for its clients for
which it receives a fee.
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Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
C. The Registrant and/or representatives of the Registrant buy or sell securities that are also
recommended to clients. This practice creates a situation where the Registrant and/or
representatives of the Registrant are in a position to materially benefit from the sale or
purchase of those securities. Therefore, this situation creates a potential conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons.”
The Registrant’s securities transaction policy requires that Access Person of the Registrant
must provide the Chief Compliance Officer or his designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person.
Additionally, each Access Person must provide the Chief Compliance Officer or his
designee with a written report of the Access Person’s current securities holdings at least
once each twelve (12) month period thereafter on a date the Registrant selects. Finally,
each Access Person must provide the Chief Compliance Officer or his designee with a
written report of the Access Person’s securities transactions in certain reportable securities
each calendar quarter..
D. The Registrant and/or representatives of the Registrant at times buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a potential conflict of interest. As indicated above in Item 11.C, the Registrant has
a personal securities transaction policy in place to monitor the personal securities
transaction and securities holdings of each of Registrant’s Access Persons.
E. Access Persons are permitted to invest in private placements and limited offerings
(including those sponsored by Registrant clients) as long as there are no material conflicts
with client interests. The Registrant maintains policies and procedures detailed in its Code
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of Ethics to ensure that Access Person investment in these opportunities do not crowd out
Registrant clients nor impede the Registrant’s fiduciary duty. The Registrant’s Chief
Compliance Officer, or his designee, is responsible to pre-approve all Access Person
investment in private or limited offerings. The Registrant has not and will not favor any
client in terms of fees or allocation of investments in exchange for Access Person
opportunities to invest in private or limited offerings sponsored by clients.
F. Current or prospective clients may obtain a copy of the Registrant’s Code of Ethics by
contacting the Chief Compliance Officer at (410) 472-5384.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that
direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Schwab, National
and/or Fidelity. Prior to engaging Registrant to provide investment management services,
the client will be required to enter into a formal Investment Advisory Agreement with
Registrant setting forth the terms and conditions under which Registrant shall manage the
client's assets, and a separate custodial/clearing agreement with each designated broker-
dealer/ custodian.
Factors that the Registrant considers in recommending Schwab, National and/or Fidelity
(or any other broker-dealer/custodian to clients) include historical relationship with the
Registrant, financial strength, reputation, execution capabilities, pricing, research, and
service. Although the commissions and/or transaction fees paid by Registrant's clients shall
comply with the Registrant's duty to obtain best execution, a client could pay a commission
that is higher than another qualified broker-dealer might charge to effect the same
transaction where the Registrant determines, in good faith, that the commission/transaction
fee is reasonable. In seeking best execution, the determinative factor is not the lowest
possible cost, but whether the transaction represents the best qualitative execution, taking
into consideration the full range of broker-dealer services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly,
although Registrant will seek competitive rates, it does not necessarily obtain the lowest
possible commission rates for client account transactions in all cases. The brokerage
commissions or transaction fees charged by the designated broker-dealer/custodian are
exclusive of, and in addition to, Registrant's investment management fee. The Registrant’s
best execution responsibility is qualified if securities that it purchases for client accounts
are mutual funds that trade at net asset value as determined at the daily market close.
1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant receives
from Schwab, National and/or Fidelity (or another broker-dealer/custodian, investment
platform and/or mutual fund sponsor) without cost (and/or at a discount) support
services and/or products, certain of which assist the Registrant to better monitor and
service client accounts maintained at such institutions. Included within the support
services obtained by the Registrant generally include investment-related research,
pricing information and market data, software and other technology that provide access
to client account data, compliance and/or practice management-related publications,
discounted or gratis consulting services, discounted and/or gratis attendance at
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conferences, meetings, and other educational and/or social events, marketing support,
computer hardware and/or software and/or other products used by Registrant in
furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products received assist the
Registrant in managing and administering client accounts. Others do not directly
provide such assistance but rather assist the Registrant to manage and further develop
its business enterprise.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab, National and/or Fidelity as a result of these arrangements. There
is no corresponding commitment made by the Registrant to Schwab, National and/or
Fidelity, or any other entity to invest any specific amount or percentage of client assets
in any specific mutual funds, securities, or other investment products as a result of the
above arrangement.
The Registrant’s Chief Compliance Officer, Kevin Michael Cuff, remains
available to address any questions that a client or prospective client has regarding
the above arrangement and any corresponding perceived conflict of interest.
1. Other Benefits
From time to time, Registrant representatives attend a seminar or conference that
relates to the business of the Registrant. For example, a representative may attend a
mutual fund conference or IMPACT conference wherein the custodian or sponsor pays
in full or discounts the representative’s conference fees and travel expenses. The
Registrant does not solicit these benefits and they are not offered to induce the
Registrant to maintain client assets with or trade with these custodians or sponsors.
Nonetheless, there is a conflict of interest between the Registrant’s fiduciary duty to
clients and the benefits the Registrant receives as outlined above. To mitigate such
conflicts, all such activities must be pre-approved by the Chief Compliance Officer or
his designee, be reasonable in value, directly relate to the business of the Registrant,
and also be in keeping with applicable compliance policies.
From time to time, the custodian will waive transfer fees when a new client account is
transferring in from another custodian. This practice benefits the client and the
Registrant who would otherwise bear such fees.
2. The Registrant does not receive referrals from broker dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer).
In such client directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and Registrant will not seek better execution
services or prices from other broker-dealers or be able to "batch" the client's
transactions for execution through other broker-dealers with orders for other accounts
managed by Registrant. As a result, client could at times pay higher commissions or
other transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case.
Please Note: In the event that the client directs Registrant to effect securities
transactions for the client's accounts through a specific broker-dealer, the client
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correspondingly acknowledges that such direction could in some cases cause the
accounts to incur higher commissions or transaction costs than the accounts would
otherwise incur had the client determined to effect account transactions through
alternative clearing arrangements available through Registrant.
The Registrant’s Chief Compliance Officer, Kevin Michael Cuff, remains
available to address any questions that a client or prospective client has regarding
the above arrangement.
B. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless
the Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant will generally (but is not obligated to)
combine or “bunch” such orders to obtain best execution, to negotiate more favorable
commission rates, or to allocate equitably among the Registrant’s clients, differences in
prices and commissions or other transaction costs that might have been obtained had such
orders been placed independently. Under this procedure, transactions will be averaged as
to price and will be allocated among clients in proportion to the purchase and sale orders
placed for each client account on any given day. The Registrant shall not receive any
additional compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on a periodic basis by the Registrant's investment advisor
representatives, at least annually. All investment supervisory clients are advised that it
remains their responsibility to advise the Registrant of any changes in their investment
objectives and/or financial situation. All clients (in person or via telephone) are encouraged
to review financial planning issues (to the extent applicable), investment objectives and
account performance with the Registrant on an annual basis.
B. The Registrant will conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant receives an indirect economic benefit
from the Custodians. The Registrant, without cost (and/or at a discount), receive support
services and/or products from the Custodians because our clients maintain their accounts
at such Custodians.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at the Custodians as a result of this arrangement. There is no corresponding
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commitment made by the Registrant to the Custodians or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities, or
other investment products as a result of the above arrangement. However, we benefit from
the arrangement because the cost of these services would otherwise be borne directly by
us. You should consider these conflicts of interest when selecting a Custodian. The
products and services provided by the Custodians, how they benefit us, and the related
conflicts of interest, are described above (see Item 12—Brokerage Practices).
The Registrant’s Chief Compliance Officer, Kevin Michael Cuff, remains available
to address any questions that a client or prospective client has regarding the above
arrangement and any corresponding perceived conflict of interest.
B. If a client is introduced to the Registrant by either an unaffiliated or an affiliated solicitor,
Registrant will pay that solicitor a referral fee in accordance with the requirements of Rule
206(4)-1 of the Investment Advisers Act of 1940, and any corresponding state securities
law requirements. Any such referral fee shall be paid solely from the Registrant’s
investment management fee and shall not result in any additional charge to the client. If
the client is introduced to the Registrant by an unaffiliated solicitor, the solicitor, at the
time of the solicitation, shall disclose the nature and terms of his/her/its solicitor
relationship.
Item 15
Custody
A. Direct Fee Debit
Custody occurs when an adviser or related person directly or indirectly holds client funds
or securities or has the ability to gain possession of them. In most cases, the Registrant
shall have its advisory fee for each client debited from the client’s account by the custodian
on a quarterly basis. Clients are provided, at least quarterly, with written summary account
statements directly from the broker-dealer/custodian and/or program sponsor for the client
accounts. They will be sent to the email or postal mailing address you provided to the
custodian.
Clients are responsible to select qualified custodians to hold funds and securities within
investment accounts managed on their behalf. With regard to direct fee deduction
arrangements, the Registrant performs a periodic due inquiry to ascertain that the qualified
custodian sends an account statement, at least quarterly, to each client for which the
qualified custodian maintains funds or securities.
B. Third-Party Standing Letters of Authorization
In accordance with regulatory guidance, the Registrant has custody if it has the authority
to transfer client funds to a non-account owner pursuant to a Standing Letter of
Authorization (“SLOA”). Under a third-party SLOA, the client account owner generally
executes a document for the custodian that permits the Registrant to transfer funds from
the account to a person or entity other than the account owner (i.e., for payment of bills,
insurance premiums, taxes, etc.) on an ongoing basis (rather than requiring the account
owner to pre-authorize the transfer, in writing, each time), after having provided standing
instructions to do so.
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In accordance with regulatory guidance, and to avoid a surprise custody exam, the
Registrant only permits third party SLOAs when ALL the following seven criteria are met:
Client provides written instruction to custodian, signed by the client, and includes
recipient’s name and address or name and account number at the custodian to
which the transfer is to be directed.
Client provides written authorization to adviser (on custodial form or separately),
to direct transfers to the third party either on a specified schedule or from time to
time.
Client's custodian verifies client's instruction, such as signature review or other
method, and provides transfer of funds notice to client promptly after each transfer.
Client has the ability to terminate or change instruction to custodian.
The Registrant has no authority or ability to designate or change the identity of the
third party, address, or any other information about the third party.
The Registrant maintains records showing that the third party is not a related party
of the Registrant or located at the same address as the Registrant.
Custodian sends the client initial and annual written notices confirming the
instruction.
C. First Party Standing Letters of Authorization
In certain situations, custody includes first party transfers of funds among a client’s own
accounts held at different custodians. For the Registrant to avoid a surprise custody exam,
the client must provide written, signed authorization to the sending custodian, specifying
the name and account numbers on the sending and receiving accounts (routing number or
name of receiving custodian), such that the sending custodian has a record that the client
has identified the accounts for which the transfer is being effected as belonging to the client.
If these criteria cannot be satisfied, then the Registrant must treat the situation as a third-
party SLOA, which is discussed above.
Please Note: To the extent that the Registrant provides clients with periodic account
statements or reports, the client is urged to carefully compare any statement or report
provided by the Registrant with the account statements received from the account
custodian. The Registrant’s reports are generated from the Orion system and will at times
vary from custodial statements based on differences between accounting procedures,
reporting dates (trade date versus settle date), pricing sources, asset carve outs, the timing
of dividend and/or accrued interest recognition, or valuation methods for certain securities.
Client questions about these differences should be directed to the Registrant or custodian
of record.
Please Also Note: The account custodian does not verify the accuracy of the Registrant’s
advisory fee calculation.
D. Limited Bill Paying Services
In the context of providing bill payment and bookkeeping services to certain
Verdence/FAMILY (family office) clients, the Registrant sometimes takes custody of
client bank accounts through signature authority. In these circumstances, the client and the
Registrant enter into a separate agreement which details the roles and responsibilities of
the Registrant and the client. Additionally, the accounts are maintained at a qualified
21
custodian; the client receives monthly account statements directly from the custodian; the
Registrant employs policies and procedures in the management of the designated accounts;
the accounts are reconciled monthly by the Registrant; and the Registrant may provide
clients with a monthly or quarterly summary of all account activity, depending on the
nature of the account and activity.
Further, the Registrant has engaged an independent public accounting firm not affiliated in
any way with the Registrant to perform an annual surprise verification examination. The
purpose of such an examination is to verify that the funds and securities held in accounts
actually exist and are located at the applicable qualified custodian.
Item 16
Investment Discretion
The client can determine whether to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a client’s
account, client shall be required to execute an Investment Advisory Agreement, naming the
Registrant as client’s attorney and agent in fact, granting the Registrant full authority to buy, sell,
or otherwise effect investment transactions involving the assets in the client’s name found in the
discretionary account.
Clients who engage the Registrant on a discretionary basis are permitted to, at any time, impose
reasonable restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to purchase
securities with an inverse relationship to the market, limit or proscribe the Registrant’s use of
margin, etc.).
Item 17
Voting Client Securities
A. Voting Proxies
Unless the client directs otherwise in writing, the Registrant is responsible for voting client
proxies (however, the client shall maintain exclusive responsibility for all legal
proceedings or other type events pertaining to the account assets, including, but not limited
to, class action lawsuits). The Registrant shall vote proxies in accordance with its Proxy
Voting Policy, a copy of which is available upon request.
The Registrant shall monitor corporate actions of individual issuers consistent with the
Registrant’s fiduciary duty to vote proxies in the best interests of its clients. Although the
factors that Registrant will consider when determining how it will vote differ on a case-by-
case basis, they could include, but are not limited to, the following: a review of
recommendations from issuer management, shareholder proposals, cost effects of such
proposals, effect on employees and executive and director compensation. The Registrant
is at times solicited to vote on matters including corporate governance, adoption, or
amendments to compensation plans (including stock options), and matters involving social
issues and corporate responsibility.
The Registrant utilizes research from a third-party proxy voting service as a guide to vote
client proxies. The service populates each ballot with voting recommendations based on
22
the Registrant’s internal proxy guidelines as well as client proxy voting directives (if any).
Any additional solicitation materials filed by the issuer before the submission deadline are
considered before final votes are cast. The proxy voting service uses an electronic vote
management system that automatically populates each ballot with vote recommendations
based on the specific proxy-voting guidelines selected by the client without prior review
by the Registrant, thereby enabling the automatic submission of votes in a timely and
efficient manner. The pre-population of voting recommendations on a ballot strictly
adheres to each client's selected proxy voting guidelines. Under no circumstances is the
proxy voting service authorized to deviate from a client's proxy voting guidelines.
The proxy voting service will not proceed with the automatic voting of pre-populated
ballots if it has become aware that an issuer intends to file or has filed additional soliciting
materials before the submission deadline. In such instances, the proxy voting provider will
consider such information prior to voting to ensure that it is voting in clients' best interests.
The proxy voting provider has policies and procedures in place to ensure that proxy-voting
recommendations are based on current and accurate information from issuers.
The Registrant shall maintain records pertaining to proxy voting as required pursuant to
Rule 204-2 (c)(2) under the Advisers Act. In addition, information pertaining to how the
Registrant voted on any specific proxy issue is also available upon written request.
Requests should be made by contacting the Registrant’s Chief Compliance Officer at (410)
472-5384.
B. Class Action Lawsuits
Sometimes securities held in the accounts of clients will be the subject of class action
lawsuits. In early 2021, the Registrant engaged Chicago Clearing Corporation ("CCC") to
provide a comprehensive review of our clients’ possible claims to a settlement throughout
the class action lawsuit process. CCC actively seeks out any open and eligible class action
lawsuits.
Additionally, CCC files, monitors, and expedites the distribution of settlement proceeds in
compliance with SEC guidelines on behalf of our clients. CCC's filing fee is contingent
upon the successful completion and distribution of the settlement proceeds from a class
action lawsuit. In recognition of CCC’s services, CCC receives a percentage of our clients’
share of the settlement distribution. This percentage has been negotiated between the
Registrant and CCC and is disclosed to clients participating in the program. When the
Registrant receives written or electronic notice of a class action lawsuit, settlement, or
verdict affecting securities owned by clients, it will work to assist clients and Chicago
Clearing Corporation in the gathering of required information and submission of claims.
Clients are automatically included in this service but may opt out by contacting the
Registrant’s Chief Compliance Officer. If a client opts out, the Registrant and CCC will
not monitor class action filings for that client.
Item 18
Financial Information
A. The Registrant charges fees on a quarterly basis. The Registrant does not collect fees of
more than $1,200, per client, six months or more in advance.
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B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Kevin Michael
Cuff, remains available to address any questions that a client or prospective client has
regarding the above disclosures and arrangements.
Table 1 – Risks Associated with Investments
As noted in Item 8 above, please read this important summary of primary investment risks and the
steps taken by the Registrant to minimize these risks. Please note this list is intended to highlight
primary risks of investing assets with the Registrant but does not capture all such risks.
Risk
Disclosure Statement
Risk of Loss -
General
Investing in securities involves risk of loss
that clients should be prepared to bear.
Investment
Management
Risk
Mitigation
Diversification, asset
allocation, tactical changes in
allocation
Continuous oversight of
strategies, Investment
Committee policy
The Registrant’s strategies are actively
managed. A strategy may not meet its
investment objective and could underperform
other similar strategies with comparable
investment objectives managed by other
advisors.
Analysis Risk
Multiple sources of data,
frequent revisiting of data
and assumptions
The Registrant’s securities, asset allocation,
and market analysis methods rely on the
assumption that the securities we purchase
and sell, the research firms that provide data
and analysis on these securities, and other
publicly available sources of information
about these securities, are providing accurate
and unbiased data. While we are alert to
indications that data may be incorrect, there is
always a risk that our analysis may be
compromised by inaccurate or misleading
information, or we may come to an incorrect
conclusion based on our analysis.
Market
Fluctuation
Investment plan suited to
client objectives, liquidity
needs, and time horizon
Asset Class
Correlations
Constant monitoring,
rebalancing, communication,
and disclosure
Mutual Funds
Portfolio construction and
diversification
Financial markets and the value of
investments fluctuate substantially over time,
which may lead to losses in the value of client
portfolios, especially in the short run.
During times of market turmoil, correlations
between asset classes may break down, which
may result in higher-than-expected losses for
diversified portfolios.
Mutual fund investing involves risk; principal
loss is possible. Investors will pay fees and
expenses, even when investment returns are
flat or negative. Investors cannot influence the
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Risk
Disclosure Statement
Mitigation
Portfolio construction and
diversification
Exchange-
Traded Funds
(ETFs) and
Exchange
Traded Notes
(ETNs)
securities bought and sold, nor the timing of
transactions which may result in undesirable
tax consequences.
ETFs and ETNs are subject to risks similar to
those of stocks and are not suitable for all
investors. Shares can be bought and sold
through a broker, and the selling shareholder
may have to pay brokerage commissions in
connection with the sale. Investment returns
and principal value will fluctuate so that when
shares are redeemed, they may be worth more
or less than original cost. Shares are only
redeemable directly from the fund. There can
be no assurance that an active trading market
for the shares will develop or be maintained,
and shares may trade at, above or below their
NAV.
Fixed Income
Vary maturities, careful
selection of securities to
match client risk tolerance
and time horizon
Additionally, ETNs and some ETFs are not
structured as investment companies and thus
are not regulated under the Investment
Company Act of 1940. An ETN’s value
generally depends on the performance of the
underlying index and the credit rating of the
issuer. Additionally, the value of the
investment will fluctuate in response to the
performance of the underlying benchmark.
ETFs and ETNs incur fees that are separate
from those fees charged by the Registrant.
Accordingly, our investments in ETFs and
ETNs will result in the layering of fees and
expenses.
Prices of fixed income (debt) securities
typically decrease in value when interest rates
rise. This risk is usually greater for longer-
maturity debt securities. Investments in debt
with lower credit ratings (and non-rated
credits) are subject to a greater risk of loss to
principal and interest than those with higher
credit ratings.
Foreign
Securities
Diversification and
limitations on exposure
Inflation Risk
Security selection
Investments in foreign securities often
introduce greater volatility to client portfolios.
Additional risks include political risk,
currency translation risk, and lack of
transparency (accounting methods, regulatory
reporting requirements, shareholder protection
rules, etc.). These factors at times result in
large price swings of foreign security
investments, and greater risk of loss.
Risk that increases in the prices of goods and
services, and therefore the cost of living,
reduce consumer purchasing power.
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Mitigation
Risk
Currency Risk
Diversification and limit
investment in international
securities
Liquidity Risk
Portfolio construction
concentrated in mutual funds
and ETFs, and longer-term
time horizon
Income Risk
Portfolio construction and
financial planning to avoid
asset depletion
Independent
Manager
Selection
Ongoing monitoring and
replacement of independent
managers as necessary
Private Funds
Client qualification process,
portfolio diversification, and
client discretion to participate
Structured
Products
Careful selection of only
high- quality issuers, client
qualification to match risk
and liquidity constraints,
diversification, and
percentage allocation limits
Disclosure Statement
Currency risk is evident due to the free-
floating mechanism present in global foreign
exchange markets. With a few notable
exceptions, the value of most global
currencies freely floats against one another.
U.S. companies and portfolios with non-dollar
exposure directly assume foreign exchange
risk.
Risk evident when investors do not have full
access to their funds and/or when assets
cannot be converted into cash according to
normal market settlement standards. Liquidity
risk is generally higher for small
capitalization stocks, alternative assets, and
private placement securities.
Risk that an investment strategy designed to
generate a sufficient income, resulting in the
inability to sustain a desired lifestyle and/or
the need to sell other assets to generate
desired income.
When client assets are invested by outside
professional asset managers, the Registrant
does not directly control the investment
decisions of outside managers. An
independent manager may stray from its
stated investment strategy (known as "style
drift") or make poor investment decisions
which place client assets at greater risk of
loss.
For certain clients, a portion of their assets
are invested in private funds, either of a real
estate or private equity nature. There are a
number of risks associated with private fund
investing, which most notably include
liquidity constraints and lack of transparency.
A complete discussion of each private fund's
risks is set forth in each fund’s offering
documents, which are provided to each
qualified client for review and consideration
at the time of investment.
In the event that a structured product issuer
becomes insolvent and defaults on their listed
securities, investors will be considered
unsecured creditors and will have no
preferential claims to any assets held by the
issuer. Uncollateralized structured products
are not asset backed. In the event of issuer
bankruptcy, investors can lose their entire
investment. Structured products have an
expiry date after which the issue becomes
worthless. The Exchange requires all
structured product issuers to appoint a
liquidity provider for each individual issue.
The role of liquidity providers is to provide
two-way quotes to facilitate trading of their
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Risk
Disclosure Statement
Mitigation
Sociopolitical
Risk
Understanding of client
objectives, liquidity needs,
and time horizon; portfolio
construction, diversification,
ongoing monitoring, and
rebalancing
Cybersecurity
Risk
Established business
continuity plans and
information security risk
management systems which
include among other controls,
access restrictions, cyber
training, security incident
response plan, and
cybersecurity insurance
products. In the event that a liquidity provider
defaults or ceases to fulfill its role, investors
will often not be able to buy or sell the
product until a new liquidity provider has
been assigned.
Sociopolitical risk is the possibility that
instability or unrest in one or more regions of
the world will affect investment markets.
Terrorist attacks, war, and pandemics are just
examples of events, whether actual or
anticipated, that impact investor attitudes
toward the market in general and result in
systemwide fluctuations in currencies as well
as prices of securities and commodities.
As the use of technology has become more
prevalent in the course of business, the
Registrant has become more susceptible to
operational and information security risks.
Cyber incidents can result from deliberate
attacks or unintentional events and include,
but are not limited to, gaining unauthorized
access to electronic systems for purposes of
misappropriating assets, personally
identifiable information (“PII”) or proprietary
information (e.g., trading models and
algorithms), corrupting data, or causing
operational disruption, for example, by
compromising trading systems or accounting
platforms. Other ways in which the business
operations of the Registrant, other service
providers, or issuers of securities in which the
Registrant invests a client’s assets may be
impacted include interference with a client’s
ability to value its portfolio, the unauthorized
release of PII or confidential information, and
violations of applicable privacy,
recordkeeping and other laws. A client and/or
its account could be negatively impacted as a
result. While the Registrant has established
internal risk management security protocols
designed to identify, protect against, detect,
respond to and recover from cybersecurity
incidents, there are inherent limitations in
such protocols including the possibility that
certain threats and vulnerabilities have not
been identified or made public due to the
evolving nature of cybersecurity threats.
Furthermore, the Registrant cannot control the
cybersecurity systems of third-party service
providers or issuers. There currently is no
insurance policy available to cover all of the
potential risks associated with cyber
incidents. Unless specifically agreed by the
Registrant separately or required by law, the
Registrant is not a guarantor against, or
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Risk
Disclosure Statement
Mitigation
obligor for, any damages resulting from a
cybersecurity-related incident.
Margin Risk
The decision as to whether to
employ margin is left totally
to the discretion of the client.
While the use of margin borrowing can
substantially improve returns, such use may
also increase the adverse impact to which a
client’s portfolio may be subject. Borrowings
will usually be from the custodian and will
typically be secured by the client’s securities
and/or other assets. Under certain
circumstances, the custodian may demand an
increase in the collateral that secures the
client’s obligations and if the client were
unable to provide additional collateral, the
custodian could liquidate assets held in the
account to satisfy the client’s obligations to
the custodian. Liquidation in that manner
could have extremely adverse consequences.
In addition, the amount of the client’s
borrowings and the interest rates on those
borrowings, which will fluctuate, will have a
significant effect on the client’s profitability.
Global Event
Risk
Understanding of client
objectives, liquidity needs,
and time horizon; portfolio
construction, diversification,
ongoing monitoring, and
rebalancing
Economies and financial markets throughout
the world are becoming increasingly
interconnected, which increases the
likelihood that events or conditions in one
country or region will adversely impact
markets or issuers in other countries or
regions. The factors which may impact
global economies and markets, and therefore
client portfolios, include inflation (or
expectations for inflation), deflation (or
expectations for deflation), interest rates,
global demand for particular products or
resources, market instability, debt crises and
downgrades, embargoes, tariffs, sanctions
and other trade barriers, regulatory events,
other governmental trade or market control
programs, and related geopolitical events. In
addition, financial markets and client
portfolios may be negatively affected by the
occurrence of global events such as war,
terrorism, environmental disasters, natural
disasters or events, country instability, and
infectious disease epidemics or pandemics.
The effects of any future pandemic or other
global event to business and market
conditions may have a significant negative
impact on client portfolio investment
performance, increase market volatility,
exacerbate pre-existing political, social, and
economic risks to market and economic
performance, and negatively impact broad
segments of businesses and populations. In
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Risk
Mitigation
Disclosure Statement
addition, governments, their regulatory
agencies, or self-regulatory organizations
have taken or may take actions in response to
a pandemic or other global event that affect
the instruments in which client portfolios
may be invested in ways that could have a
significant negative impact on portfolio
investment performance. The ultimate
impact of any pandemic or other global event
and the extent to which the associated
conditions and governmental responses
impact economies, markets, and client
portfolios will also depend on future
developments, which are highly uncertain,
difficult to accurately predict and subject to
frequent changes.
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