View Document Text
Item 1: Title Page
March 28, 2025
The Brochure for
Van Strum & Towne, Inc.
733 Front Street, Suite 110
San Francisco, CA 94111
415.981.3455
www.vanstrum.com
This brochure provides information about the qualifications and business practices of Van Strum
& Towne, Inc. If you have any questions about the contents of this brochure, please contact us at
415.981.3455. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority. Registration
with the Securities and Exchange Commission does not imply a certain level of skill or
training.
Additional information about Van Strum & Towne, Inc. also is available at the SEC’s website at
www.adviserinfo.sec.gov.
Item 2: Material Changes
Since our last annual amendment filing on March 26, 2024, the following changes have been made
effective October 1, 2024:
1) Ms. Lalaine Le was appointed Chief Compliance Officer
2) Our new office address is 733 Front Street, Suite 110, San Francisco, CA 94111
1
Item 3: Table of Contents
Item 2: Material changes
1
Item 3: Table of Contents
2
Item 4: Advisory business
3
Item 5: Fees and compensation
5
Item 6: Performance based fees
5
Item 7: Types of clients
5
Item 8: Methods of analysis, investment strategies and risk of loss
6
Item 9: Disciplinary information
8
Item 10: Other financial industry activities and affiliations
8
Item 11: Code of ethics
9
Item 12: Brokerage practices
9
12
Item 13: Review of accounts
.
Item 14: Client referrals and other compensation
13
Item 15: Custody
13
Item 16: Investment discretion
13
Item 17: Voting client securities
13
Item 18: Financial information
14
2
Item 4: Advisory Business
A. Van Strum & Towne is an independent investment advisory firm wholly owned by its two
principals and portfolio managers, James L. Collins, CFA and Barbara A. Wright, CFA.
The firm was founded in 1927. Our income is derived solely from professional fees for
managing assets. We are registered with the Securities and Exchange Commission (SEC)
under the Investment Advisors Act of 1940 and are members of the Investment Advisor
Association.
Van Strum & Towne requires that all principals have a college degree and comprehensive
knowledge of investments, banking, and finance. In addition, any associated persons
involved in determining investment strategy or giving investment advice to clients must
pass the Series 65: Uniform Investment Adviser Law Examination. Both of the firm’s
principals have college degrees, have passed the Series 65 Uniform Investment Adviser
Law Examination and are Chartered Financial Analyst (CFA) Charterholders.
The CFA charter is a globally respected, graduate-level investment credential established
in 1962 and awarded by the CFA Institute which is the largest global association of
investment professionals.
To earn the CFA charter, candidates must:
• Pass three sequential, six-hour examinations
• Have at least four years of qualified professional investment experience
• Become members of the CFA Institute
• Commit to abide by, and annually reaffirm, their adherence to the CFA Institute
Code of Ethics and Standards of Professional Conduct.
The three levels of the CFA Program test proficiency within a wide range of fundamental
and advanced investment topics, including ethical and professional standards, fixed income
and equity analysis, alternative and derivative investments, economics, financial reporting
standards, portfolio management, and wealth planning.
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through
an active professional conduct program, require CFA Charterholders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
B. We provide the following advisory services to clients:
Investment portfolio management
-
- Retirement plan analysis
- Financial planning
- Asset allocation
-
Investment policy analysis
- Ongoing portfolio review
- Other investment or financial asset analysis
3
Most of our clients are high net-worth individuals. We also manage accounts for
individuals, trusts, foundations, charities, IRAs, 401(k) plans, partnerships, corporations,
and pension and profit-sharing plans. Accounts under management are both discretionary
and non-discretionary.
The size of our firm gives us the flexibility to act on investment opportunities in a timely
manner and provides our portfolio managers the time and resources needed to work closely
with clients. Our firm's portfolio managers work collaboratively to determine investment
strategy, asset-mix guidelines, and maintain an approved list of securities.
Our portfolio management responsibilities focus on achieving client objectives and
controlling portfolio risk. We do this by selecting equity investments in companies that we
believe will achieve success over the long term. We also emphasize bond investments in
entities that we deem to be of high quality. We do not provide investment advice for
derivative instruments, structured securities or private funds.
Our investment process is characterized by low portfolio turnover though we are organized
to act quickly when conditions warrant.
C. Our first objective in working with a new client is to understand a client's unique financial
profile, investment objectives and specific requirements. This understanding enables us to
work closely with clients to develop an investment strategy that defines realistic investment
objectives, designed to meet client-specific needs. We establish the asset-mix in an effort
to achieve realistic, long-term investment objectives. This iterative process, which requires
ongoing communication with clients, enables us to position client portfolios to benefit from
long-term growth in the investment markets.
Clients may impose restrictions on investing in specific securities, companies, or
industries. We rely on our clients to update us about changes in their investment
circumstances or risk tolerance that may impact their portfolio asset mix decision or
liquidity requirements.
We encourage frequent contact with clients and their tax, legal and other professional
advisors. We provide our clients with written quarterly portfolio appraisal reports as well
as year-end capital transaction reports. We have the capability to tailor our reports and
their frequency to meet client requirements.
D. Van Strum & Towne does not participate in wrap fee programs.
E. As of December 31, 2024, our firm managed approximately $429,900,000 on behalf of 100
clients, with $384,900,000 in discretionary assets and $45,000,000 in non-discretionary
assets.
4
Item 5: Fees and Compensation
A. Van Strum & Towne earns the majority of its fees based on a percentage of the market
value of assets under management.
The following fee structure applies, but other arrangements, including fixed fees, are
possible given the specifics of an account:
1% on first
3/4% on next
1/2% on next
Negotiable above
$2,000,000
$3,000,000
$5,000,000
$10,000,000
Minimum Annual Fee
$20,000
All fees are negotiable at Van Strum & Towne’s sole discretion subject to the particular
circumstances of each client.
B. Fees are billed quarterly and may be deducted directly from the client account or paid
directly by the client. Clients may select either method of payment
C. Fees associated with money market funds, exchange traded funds, mutual funds, and other
funds are paid by the client in addition to Van Strum & Towne's fee. The client also pays
other fees such as custodian fees, trustee fees, and commissions. Please see Item 12 for a
discussion of brokerage arrangements.
D. Invoices are neither presented nor payable in advance of services rendered. If an
investment management agreement is terminated by either party mid-quarter, the
management fee is prorated to the termination date.
E. Supervised persons are not compensated for the sale of securities or investment products.
Item 6: Performance-Based Fees and Side-by-Side Management
Van Strum & Towne does not charge performance-based fees.
Item 7: Types of Clients
Van Strum & Towne provides investment counsel and wealth management services to high net-
worth individuals, individuals, trusts, foundations, charities, IRAs, 401(k) plans, partnerships, and
pension and profit-sharing plans. We generally require new managed relationships to have a
combined minimum value of $2,000,000, although account size and fees are negotiable at our sole
discretion subject to client circumstances.
5
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis:
Van Strum & Towne’s primary method of security analysis is fundamental analysis which
is discussed in detail below under Common Stock Investing. The firm may supplement
fundamental analysis with technical, charting and cyclical analysis. The sources of our
analytical materials include annual reports, prospectuses, SEC filings, company press
releases and other corporate presentations, financial newspapers, magazines and journals,
corporate rating services, and research materials prepared by others.
Investment Strategy:
Our investment philosophy is based on principles of capital preservation, growth of capital,
and minimization of risk.
Van Strum & Towne’s investment strategy is dictated by each client’s unique
circumstances. We invest according to client objectives as described in Item 4 C. Client
portfolios may include investments in common stocks, preferred stocks, fixed income
(bonds), convertible securities, warrants, real estate investment trusts or limited
partnerships, oil and gas limited partnerships, certificates of deposit, money market funds,
mutual funds, and exchange traded funds.
Van Strum & Towne does not use leverage as part of its investment strategy, although
clients may request an account be placed on margin. The client must sign a margin account
application with the broker-dealer when the margin account is opened. Van Strum &
Towne’s investment approach generally emphasizes long-term holding periods. Van
Strum & Towne may at times take action or give advice to some clients that differs from
actions and/or advice given to other clients.
Our investment approach primarily emphasizes common stock and fixed income
investments, which are discussed further below.
Common Stock Investing:
Van Strum & Towne uses fundamental analysis when selecting common stocks. This
analysis considers a company’s historical and prospective earnings and earnings growth,
financial strength, valuation, and overall ability to generate future cash flow. These factors
are key inputs in the investment decision-making process for common stock investments.
Where appropriate, we invest in selected smaller companies when they offer unusual
opportunities for capital appreciation. Van Strum & Towne may review technical analysis
and charting research, but these tools are not primary inputs.
6
Fixed Income Investing:
Van Strum & Towne selects fixed income investments according to client objectives and
tax circumstances. We emphasize investment grade securities using tools such as issuer
financial statements and reports, rating agency reports, prospectuses, and historical pricing
analysis.
Exchanged-Traded, Closed End and Mutual Funds Investing:
Van Strum & Towne utilizes these funds in some instances to gain access to certain markets
or asset classes. For example, while we may view some fixed-income or equity classes as
too risky for individual security selection we may determine they are investable if
purchased through a diversified basket of securities in one of these fund types.
Through its investment strategies, methods of analysis and understanding of individual
client circumstances Van Strum & Towne seeks to mitigate investment risk. Investing in
any type of security involves risk of loss that clients should be prepared to bear.
B. Risks associated with our investment strategy include, but are not limited to:
Event risk – the risk that low probability, high magnitude events have on markets and
individual securities. Examples include, but are not limited to, such events as natural
disasters, pandemics, epidemics, and geopolitical events that have outsized impacts on the
economy and financial markets.
Risk of loss – the risk that an investment loses a portion of or its entire value and is deemed
worthless.
Market risk – the risk any security experiences due to changes in the broad economy or its
respective industry.
Entity specific risk – the risk specifically associated with one entity and its management.
Interest rate risk – the risk that a portfolio of fixed income investments fluctuates with
changes in interest rates.
Reinvestment risk - the risk investors bear when forced to reinvest proceeds from fixed
income securities that have matured or been called in a lower interest rate environment than
when the securities were originally purchased.
Liquidity risk – the risk that the ability to convert a security to cash is greatly diminished
due to market dislocations or supply/demand imbalances.
Default risk – the risk that an issuer of a fixed income investment is unable or unwilling to
pay scheduled interest or principal payments.
7
Litigation risk – the risk that major litigation harms an investment’s intrinsic value.
Currency risk – the risk that relative changes in currencies and interest rates may adversely
affect the intrinsic value of a security.
Fraud risk – the risk that a material fraud adversely impacts the intrinsic value of a security.
Cyber risk – the risk that a cyberattack materially disrupts or disables not only the ability
of a company to deliver its products or services to the market, but also includes potential
breaches of systems at client custodians, or other third-party providers.
Counterparty risk - is the probability that the other party in an investment, credit, or trading
transaction may not fulfill its part of the deal and may default on the contractual obligations.
C. Van Strum & Towne invests primarily in common stocks of publicly traded companies,
exchange-traded funds, money market funds, and fixed income securities. The material
risk of investing in these securities is total principal loss. The general risks associated with
these investments are described above in Item 8 B.
Item 9: Disciplinary Information
There are no disciplinary violations to report for Van Strum & Towne, Inc. or its
management personnel.
Item 10: Other Financial Industry Activities and Affiliations
A. Neither Van Strum & Towne nor any of its management persons are registered or have an
application pending to register as a broker-dealer or registered representative of a broker-
dealer.
B. Neither Van Strum & Towne nor any of its management persons are registered or have an
application pending to register as a futures commission merchant, commodity pool
operator, a commodity-trading advisor, or an associated person of the foregoing entities.
C. Neither Van Strum & Towne nor any of its management persons have a business or financial
industry relationship with a related person that would present a material conflict of interest
for our advisory business or clients.
D. Van Strum & Towne does not recommend other investment advisers to our clients for
compensation.
8
Item 11: Code of Ethics
A. Van Strum & Towne is regulated by the SEC and has adopted a Code of Ethics pursuant
to SEC rule 204A-1. All employees are required to comply with our Code of Ethics as well
as other applicable federal and state securities laws. The Code of Ethics articulates
standards of conduct expected of all employees to ensure adherence to our responsibilities
as fiduciaries. A fiduciary is a person or entity in a position of trust that owes a duty of
loyalty and care to another person or entity. A fiduciary is expected to act in an honest and
good faith manner with regard to all client matters. Other topics covered in the Code of
Ethics include privacy, personal trading, insider trading, and general standards of conduct.
A copy of Van Strum & Towne’s Code of Ethics is made available to clients and
prospective clients upon request.
B. Van Strum & Towne and its related persons do not recommend to clients, or buy and sell
for client accounts, securities in which the firm or related person has a material financial
interest.
C. Van Strum & Towne and its related persons may invest in the same securities for its
personal accounts that it recommends to clients. As a fiduciary, Van Strum & Towne is
required to place the interests of clients above the interests of the firm or its related persons’
own interests. To address and mitigate possible conflicts of interest when trading in
personal accounts, Van Strum & Towne has instituted policies and procedures that
establish guidelines for employees to receive pre-clearance prior to placing trades in their
personal accounts. All employees require pre-clearance for IPOs and private placements.
Pre-clearance is also required for any single covered trade greater than a specified de
minimis amount. Van Strum & Towne monitors compliance with these guidelines by
reviewing employees’ monthly brokerage statements.
D. In addition to the guidelines for trading in personal accounts discussed in Item 11 C above,
to address and mitigate possible conflicts of interest when trading in client and personal
accounts at or about the same time, Van Strum & Towne may declare blackout periods for
a particular security which prohibits employees from trading those securities during that
period. Van Strum & Towne monitors compliance with this guideline by reviewing
employees’ monthly brokerage statements.
Item 12: Brokerage Practices
A. Van Strum & Towne suggests custodians or broker-dealers to clients based on a number of
factors such as the size of the account, service requirements, and trading activity. Van
Strum & Towne also considers the reasonableness of commissions, administrative support,
and other services provided by the custodian or broker-dealer to the client.
9
Further consideration is given to the following factors:
• Capability to execute, clear, and settle trades
• Capability to facilitate transfers and payments to and from accounts
• Breadth of available investment products
• Availability of investment research and tools that assist us in making investment
decisions
• Competitiveness of the price of those services
• Reputation, financial strength, security and stability
In executing transactions for discretionary accounts, Van Strum & Towne selects broker-
dealers with the objective of obtaining the best available price and most favorable
execution ("best execution") for each transaction. In selecting broker-dealers, Van Strum
& Towne uses its judgment in determining which broker-dealers provide the best overall
execution or services for a given transaction. To achieve best execution, investment
advisers are not required to select the broker-dealers that offer the lowest possible
commissions, but instead are required to evaluate a broad array of criteria such as financial
stability, responsiveness, back-office capabilities, confidentiality, and any other factors that
affect the overall value received by the client in exchange for the brokerage commissions.
1. Research and Other Soft Dollar Benefits
Van Strum & Towne selects certain broker-dealers with the intent of directing
brokerage to receive research and services directly related to the investment decision-
making process. This is a benefit for Van Strum & Towne as it reduces our need to
directly purchase certain research and services. This creates an inherent conflict
between obtaining the lowest possible commission and Van Strum & Towne’s need for
research and services that benefit all clients. Van Strum & Towne determines in good
faith that it receives best execution and that commissions paid are reasonable in relation
to the value received.
investment
In exchange for brokerage commissions, broker-dealers provide
information and research services such as reports on domestic and global economic
trends, industry analysis, specific individual companies, regulatory updates, tax law
changes, and other information that may affect the investment management decision-
making process. Such research includes advice, given either directly or through
publications or writings, as to the value of securities, and advisability of investing in,
purchasing or selling securities, and the availability of securities or purchasers or sellers
of securities.
Van Strum & Towne complies with Section 28(e) of the Securities Exchange Act of
1934 that provides a safe harbor for investment advisors to use commission dollars to
obtain investment research and brokerage services. Van Strum & Towne has a
relationship with a broker-dealer under which a portion of client brokerage
commissions are used to pay for software that integrates and automates the investment
10
management process and facilitates data integration. This software is considered a
"mixed-use" product which is defined as a service or product provided to an investment
manager by a broker-dealer through a brokerage arrangement that has the capacity to
be used in both the investment decision-making process and the management of the
firm.
Charles Schwab Products and Services Available to Van Strum & Towne
Charles Schwab Advisor Services is Schwab's business serving independent
investment advisory firms like Van Strum & Towne. They provide our firm and our
clients with access to its institutional brokerage trading, custody, reporting, and related
services many of which are not typically available to Schwab retail customers. Schwab
also makes available various support services. Some of those services help Van Strum
& Towne manage or administer our clients' accounts, while others help our firm
manage and grow our business.
Schwab's institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which Van Strum &
Towne might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients.
Schwab also makes available to Van Strum & Towne other products and services that
mainly benefit our firm. These products and services assist Van Strum & Towne in
managing and administering our clients' accounts and operating our firm. They include
investment research, both Schwab's own and that of third parties. We use this research
to service all or a substantial number of our clients' accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also:
• Provides access to client account data (e.g., duplicate trade confirmations and
statements)
• Facilitates trade execution and allocate aggregated trade orders for
multiple client accounts
• Provides pricing and other market data
• Facilitates payment of our fees from our clients' accounts
• Assists with back-office functions, recordkeeping, and client reporting
The availability of these services from Schwab benefits our firm because we do not
have to produce or purchase them. We do not have to pay for Schwab’s services. These
services are not contingent upon our firm committing any specific amount of business
to Schwab in trading commissions or assets in custody. The fact that we receive these
benefits from Schwab is an incentive for our firm to recommend the use of Schwab
rather than making such a decision based exclusively on our client’s interest in receiving
the best value in custody services and the most favorable execution of client
11
transactions. This is a potential conflict of interest.
2. Brokerage for Client Referrals
Van Strum & Towne does not direct brokerage to certain broker-dealers for client
referrals.
3. Directed Brokerage
a. Van Strum & Towne does not recommend, request, or require clients to direct
brokerage through a specified broker-dealer.
b. Van Strum & Towne does allow clients to select directed brokerage. The Directed
Brokerage Clause of our Investment Management Agreement explains that a
directed brokerage may result in the following disadvantages to the client in relation
to other clients:
-
client may not receive best execution due to potentially higher
commissions or other fees
inability to participate in trade order aggregation
-
.
B. Trade Order Aggregation
Periodically, Van Strum & Towne aggregates securities sale and purchase orders when it
wants to make those transactions in all or many client accounts. Aggregated transactions
result in the same price and commission fee for each account in the aggregated transaction
resulting in a more equitable result than could be achieved through separate transactions.
Item 13: Review of Accounts
A. Van Strum & Towne’s portfolio managers review the investments in client accounts on a
continuous basis. Our internal portfolio review and control procedures are designed to
ensure that we are meeting client objectives and include an assessment of asset mix,
diversification, price of securities, cash management, risk characteristics, and individual
issues held.
Additionally, the portfolio managers are actively involved with clients and hold account
reviews that are collaborative to ensure that portfolios are aligned with client objectives,
asset mix, and other portfolio requirements. The portfolio managers expect clients to
notify them if the client’s objectives or financial circumstances should change.
B. As stated in A. above, the Portfolio Managers review client accounts on a continuous basis.
C. Van Strum & Towne’s written and oral reports to clients provide a comprehensive
description of their investment portfolio's performance and status. Clients receive
quarterly portfolio appraisals that describe their holdings, transactions and gain and loss
summaries.
12
Item 14: Client Referrals and Other Compensation
A. Van Strum & Towne does not compensate any non-client person or entity for client
referrals.
B. Neither Van Strum & Towne nor any of its related persons compensate any person who is
not a supervised person for client referrals.
Item 15: Custody
Van Strum & Towne has custody of certain client assets and is also engaged as the investment
manager for those assets. Additionally, Van Strum & Towne does have limited power of attorney
to automatically deduct management fees directly from clients’ accounts.
All clients receive monthly or quarterly statements from qualified custodians or broker dealers as
well as quarterly Van Strum & Towne statements that display a recommendation to clients to
compare the qualified custodian/broker dealer statements to Van Strum & Towne’s statements.
Item 16: Investment Discretion
The majority of clients grant Van Strum & Towne discretionary authority over managed assets,
subject to specific client objectives and restrictions. This authority is detailed in the investment
management agreement. Most clients grant Van Strum & Towne authority to execute trades and
deduct management fees via qualified custodian or broker-dealer account applications or limited
power of attorney (LPOA) agreements. If an account is discretionary, Van Strum & Towne will
make and implement investment decisions, including which securities are purchased and sold,
when these securities are purchased and sold, and the total amount of securities to be purchased
and sold. These transactions will be made in accordance with Van Strum & Towne’s
understanding of the client's objectives, circumstances, and restrictions and without prior
consultation with the client. Clients may impose restrictions on investing in specific securities,
companies, or industries.
Item 17: Voting Client Securities
A. Clients may authorize Van Strum and Towne to vote their securities via qualified custodian
or broker-dealer account applications or LPOA agreements.
Van Strum & Towne does not employ proxy advisory firms. Portfolio managers are
responsible for voting proxies. Generally, votes are cast in favor of proposals that maintain
or strengthen the interests of shareholders. Votes are cast against proposals deemed to have
the opposite effect. Any material conflicts of interest are presented to and resolved by the
13
Investment Policy Committee in the best interest of clients. Clients have the right to inquire
how Van Strum & Towne votes a particular proxy and may obtain a copy of our written
proxy voting policies and procedures upon request. Clients may also request that Van
Strum & Towne vote a proxy in a specific manner assuming that sufficient advance notice
is given.
B. If clients retain the right to vote proxies, they will receive their proxy material directly
from the custodian or broker-dealer. Clients may contact Van Strum & Towne for advice
regarding the proxy but are responsible for placing the proxy vote.
Item 18: Financial Information
A. Van Strum & Towne does not require or solicit prepayment of fees and therefore is not
required to include an audited balance sheet with this brochure.
B. Van Strum & Towne has custody of certain client assets. Van Strum & Towne does not
require or solicit prepayment of fees. Van Strum & Towne has discretionary authority and
is unaware of any financial condition that is reasonably likely to impair our ability to meet
our contractual commitments to clients.
C. Van Strum & Towne has not been the subject of a bankruptcy petition within the last ten
years.
14