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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
Valmark Advisers, Inc.
130 Springside Dr. Suite #300
Akron, OH 44333
ADV Part 2A Appendix 1
Wrap Fee Program Brochure
This Wrap Fee Program Brochure provides information about the qualifications and business
practices of Valmark Advisers, Inc. If you have any questions about the contents of this Brochure,
please contact us at 330-576-1234 or www.valmarkfg.com or you may contact your financial advisor.
The information in this Brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority.
Valmark Advisers, Inc. is a Registered Investment Adviser. Registration of an Investment Adviser
does not imply any level of skill or training.
Additional information about Valmark Advisers, Inc. is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
Material Changes
This section of our Wrap Fee Program Brochure (“brochure”) summarizes material changes since the
previous brochure was released March 31, 2024. Valmark Advisers, Inc. adopted no material changes with
this filing.
We will update this section of the brochure as it becomes necessary as well as annually. On an annual basis
we a send a summary of those changes along with a copy of our privacy policy. At that time, we will also
offer to provide you with a full copy of the brochure without charge.
Additionally, you can request our brochure anytime free of charge by contacting your personal
investment advisor representative (“IAR”) or by contacting Valmark Advisers, Inc. at 330-576-1234.
Our brochure is also available on our web site www.valmarkfg.com.
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
Table of Contents
Item 4 Services, Fees, and Compensation ..................................................................................................... 4
Item 5 Account Requirements and Types of Clients .................................................................................. 18
Item 6 Portfolio Manager Selection and Evaluation ................................................................................... 19
Item 7 Client Information Provided to Portfolio Managers ........................................................................ 22
Item 8 Client Contact with Portfolio Managers .......................................................................................... 22
Item 9 Additional information .................................................................................................................... 22
Other Financial Industry Activities and Affiliations ........................................................................... 22
Code of Ethics ..................................................................................................................................... 24
Client Referrals and Other Compensation .......................................................................................... 25
Disciplinary Information ..................................................................................................................... 26
Financial Information ......................................................................................................................... 26
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
Item 4 Services, Fees, and Compensation
This brochure describes the investment advisory wrap-fee programs and services offered by Valmark
Advisers, Inc. (“Valmark”.)
Valmark was founded in 1997. It is a registered investment advisory firm under the Investment Advisers
Act of 1940 and is an affiliate of Valmark Securities, Inc. (a member of the Financial Industry Regulatory
Authority (“FINRA”) and Securities Investor Protection Corporation (“SIPC”)). Valmark Advisers, Inc.,
and Valmark Securities, Inc. are registered in all 50 states, and their affiliated agencies are licensed in a
number of states as life insurance agencies. The firm’s principal owners are: Valmark Investments, LLC
(parent company) and Lawrence J. Rybka, President and Director. The firm utilizes an investment
committee consisting of individuals with significant industry experience. The committee assists in making
strategic investment decisions for Valmark investment programs.
Valmark offers its wrap-fee programs and services primarily through individual investment advisory
representatives (“IAR”), who are also registered representatives of Valmark Securities, Inc. Each IAR of
Valmark must be properly registered in each state in which they offer advisory services. Some of these
IARs operate their own financial service organizations, including state or SEC Registered Investment
Advisory firms. They desire access to certain advisory services available through Valmark. Valmark
provides back-office support to these IARs and their clients who also become Valmark’s clients and is
compensated for those services.
Valmark offers to its clients a full menu of investment and advisory options. Investment vehicles include
exchange traded funds (“ETF”), corporate debt securities, certificates of deposit, municipal securities,
investment company securities and United States government securities. Wrap-fee programs offered
include the following Valmark proprietary investment solutions and are further defined below; TOPS®,
TOPS® Core, and ACCESS™ Plus. Valmark often uses the non-registered marketing moniker of
Valmark Wealth Solutions™ for these programs and services.
The Optimized Portfolio System (TOPS®)
Valmark provides clients with the opportunity to invest using “The Optimized Portfolio System”
(“TOPS®”). TOPS® is Valmark’s proprietary goal-based asset allocation program which invests,
primarily, in ETFs across a diverse set of asset classes. An ETF is an investment portfolio that holds all or
a representative sample of the individual securities held in an index. ETFs trade on exchanges throughout
the day, are priced constantly, and trade at the current market price, which may be different from the
ETF’s net asset value. When ETFs are not available or not optimal for a particular asset category, other
investments will be chosen.
The TOPS® program is offered through the Investment Adviser Representatives of Valmark as well as
selected Registered Investment Advisors (“RIA”) that maintain a relationship with Valmark.
TOPS® Process
The TOPS® program allows a client to select an asset allocation strategy which has the level of risk
acceptable to him/her; to diversify investment assets amongst many ETF asset classes; and to pursue a
strategic asset allocation investment strategy over a targeted time horizon of at least three years. An IAR
will meet with each client in the TOPS® program to review the client’s personal and financial
information including, but not limited to, the client’s goals and objectives, investment risk tolerance (the
extent to which an investor is willing to accept more risk in exchange for the possibility of a higher
return), financial net worth, net worth, tax status, and investment experience. The IAR and the client will
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
develop an investment strategy and asset allocation profile utilizing one of the distinct model portfolios
available through the TOPS® program.
After the appropriate TOPS® portfolio has been selected, based upon the client’s needs and objectives,
the client’s assets will be invested in ETFs in accordance with the selected portfolio. Clients will receive
from the account custodian confirmations for all activities conducted in the client’s TOPS® account and
account statements, along with internet access to view his/her account. Accounts are monitored daily and
generally rebalanced annually. Accounts that deviate from the targeted ranges throughout the year due to
market influences, deposits, withdrawals or other factors are rebalanced more often.
Valmark provides quarterly TOPS® account performance reports to its IARs. IARs are encouraged to
share these performance reports with clients. Quarterly performance reports will provide actual account
returns. Returns are not presented in accordance with Global Investment Performance Standards (GIPS)
and Valmark is not responsible for the accuracy of this data. Clients should always refer to their account
statements provided by the custodian for accurate information.
TOPS® Fees
In exchange for services provided by Valmark and the account custodian, each client agrees to pay
Valmark annually a set percentage of the total assets held in the client’s TOPS® account. Further
explanation regarding the fees associated with TOPS® is provided in the TOPS® Investment Advisory
Agreement that each client signs before participating in the TOPS® program.
Advisory fees are collected from the client’s account quarterly, in advance, and are based upon the
aggregate market value of the assets in the client’s TOPS® account and accrued interest and dividends at
the close of business on the last business day of the preceding calendar quarter. Due to accrued interest
and dividends which are not shown on the custodial statements, the billable value may differ from the
market value listed on the custodial statements. While the asset based advisory fee will be negotiated
between the Client and the IAR, the fees charged to the client by Valmark and/or the IAR will not exceed
these established percentages:
Total Annual Fee Will Not Exceed
Avg. Acct. Balance
Less than $1,000,000
$1,000,001 to $2,000,000
$2,000,001 and above
1.95%
1.75%
1.50%
Additional deposits made intra-quarter which are over $10,000 are billed on a pro-rated basis with the
account’s next quarterly billing cycle.
Valmark reserves the right, in its sole discretion, to negotiate, reduce or waive the advisory fee for certain
Client Accounts for any period of time as determined by Valmark. In addition, Valmark may reduce or
waive its fees for the Accounts of some Clients without notice to, or fee adjustment for, other Clients.
The total advisory fee includes compensation for both Valmark and the designated IAR or RIA firm. The
specific breakdown of these fees will be outlined in the advisory agreement pertaining to each account.
The total advisory fee includes trade execution costs but does not include fees under Section 31of the
Securities Exchange Act of 1934 (“Section 31 Fees”) to sell certain exchange-listed equities, wire transfer
fees, any internal management or operating fees or expenses imposed or incurred by an exchange-traded
fund, mutual fund or any other investment in which Client’s account is invested, or any charges relating
to the custody of the account. For accounts custodied at Charles Schwab, however, the Section 31 Fees
when selling certain exchange-listed securities is included in the total advisory fee. Any fees and expenses
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
associated with management of the mutual funds or ETFs will be disclosed in the applicable prospectuses
which will be provided by the account’s custodian.
For purposes of meeting billing breakpoints, Valmark permits IARs and clients to request householding
of accounts across the TOPS®, TOPS® Core, VWS Custom, and VWS Flex programs. Valmark
generally uses the guidelines below to determine household request eligibility, but Valmark offers house
holding in other reasonable circumstances if requested.
1. Any family member sharing the same legal residence - (i.e. spouses, children, parents,
siblings, grandparents, grandchildren)
2. Any family member that is dependent on the primary account owner(s) (i. e. father, mother,
children, siblings, grandparents, in-laws)
3. Any trust or business account where one or more of the household members above are named
on the account as an affiliated person
The Optimized Portfolio System (TOPS®) Core
For clients with less than $100,000 to invest, Valmark offers TOPS® Core. TOPS® Core is Valmark’s
proprietary goal-based asset allocation program which invests, primarily, in ETFs across a diverse set of
asset classes.
An ETF is an investment portfolio that holds all or a representative sample of the individual securities
held in an index. ETFs trade on exchanges throughout the day, are priced constantly, and trade at the
current market price which may be different from the ETF’s net asset value. When ETFs are not available
or not optimal for an asset category, other investments will be chosen.
The TOPS® Core program is offered through the Investment Adviser Representatives of Valmark as well
as selected Registered Investment Advisors (“RIA”) that maintain a relationship with Valmark.
TOPS® Core Process
The TOPS® Core Program allows a client to select an asset allocation strategy which has the level of risk
acceptable to him/her; to diversify investment assets amongst ETF asset classes; and to pursue a strategic
asset allocation investment strategy over a targeted time horizon of at least three years. An IAR will meet
with each client in the TOPS® Core program to review the client’s personal and financial information
including, but not limited to, the client’s goals and objectives, investment risk tolerance (the extent to
which an investor is willing to accept more risk in exchange for the possibility of a higher return),
financial net worth, earning capacity, tax status, and investment experience. The IAR and the client will
develop an investment strategy and asset allocation profile utilizing one of the distinct model portfolios
available through the TOPS® Core program.
After the appropriate TOPS® Core portfolio has been selected, based upon the client’s needs and
objectives, the client’s assets will be invested in ETFs in accordance with the selected portfolio. Clients
will receive from the account custodian confirmations for all activities conducted in the client’s TOPS®
Core account and account statements, along with internet access to view his/her account. Accounts are
monitored daily and generally rebalanced annually. Accounts that deviate from the targeted ranges
throughout the year due to market influences, deposits, withdrawals or other factors may be rebalanced
more often.
Valmark provides quarterly TOPS® Core account performance reports to its IARs. IARs are encouraged
to share these performance reports with clients. Quarterly performance reports will provide actual account
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
returns. Returns are not presented in accordance with Global Investment Performance Standards (GIPS)
and Valmark is not responsible for the accuracy of this data. Clients should always refer to their account
statements provided by the custodian for accurate information.
TOPS® Core Fees
In exchange for services provided by Valmark and the account custodian, each client agrees to pay
Valmark annually a set percentage of the total assets held in the client’s TOPS® Core account. Further
explanation regarding the fees associated with TOPS® Core is provided in the TOPS® Core Investment
Advisory Agreement that each client signs before participating in the TOPS® Core program.
Advisory fees are collected from the client’s account quarterly, in advance, and are based upon the
aggregate market value of the assets in the client’s TOPS® Core account and accrued interest and
dividends at the close of business on the last business day of the preceding calendar quarter. Due to
accrued interest and dividends which are not shown on the custodial statements, the billable value may
differ from the market value listed on the custodial statements. While the asset based advisory fee will be
negotiated between the Client and the IAR, the asset based advisory fees charged to the client by Valmark
and/or the IAR will not exceed these established percentages:
Average Account Balance
Less than $1,000,000
$1,000,001 to $2,000,000
$2,000,001 and above
Total Annual Fee Will Not Exceed
1.95%
1.75%
1.50%
Additional deposits made intra-quarter which are over $10,000 are billed on a pro-rated basis with the
account’s next quarterly billing cycle.
Valmark reserves the right, in its sole discretion, to negotiate, reduce or waive the advisory fee for certain
Client Accounts for any period of time as determined by Valmark. In addition, Valmark may reduce or
waive its fees for the Accounts of some Clients without notice to, or fee adjustment for, other Clients.
The total advisory fee includes compensation for both Valmark and the designated IAR or RIA firm. The
specific breakdown of these fees will be outlined in the advisory agreement pertaining to each account.
The total advisory fee includes trade execution costs but does not include fees imposed by the Securities
and Exchange Commission (“SEC”), wire transfer fees, any internal management or operating fees or
expenses imposed or incurred by an exchange-traded fund, mutual fund or any other investment in which
Client’s account is invested, or any charges relating to the custody of the account. For accounts custodied
at Charles Schwab, however, the per share fee imposed by the SEC when selling certain securities is
included in the total advisory fee. Any fees and expenses associated with management of the mutual
funds or ETFs will be disclosed in the applicable prospectuses which will be provided by the account’s
custodian.
For purposes of meeting billing breakpoints, Valmark permits IARs and clients to request householding
of accounts across the TOPS®, TOPS® Core, VWS Custom, and VWS Flex programs. Valmark
generally uses the guidelines below to determine household request eligibility, but Valmark offers house
holding in other reasonable circumstances, if requested.
1. Any family member sharing the same legal residence - (i.e. spouses, children, parents,
siblings, grandparents, grandchildren)
2. Any family member that is dependent on the primary account owner(s) (i. e. father, mother,
children, siblings, grandparents, in-laws)
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
3. Any trust or business account where one or more of the household members above are named
on the account as an affiliated person
VWS Flex
Valmark provides clients with the opportunity to invest using VWS Flex. VWS Flex is Valmark’s
proprietary goal-based asset allocation program which invests, primarily, in ETFs across a diverse set of
asset classes.
An ETF is an investment portfolio that holds all, or a representative sample of the individual securities
held in an index. ETFs trade on exchanges throughout the day, are priced constantly, and trade at the
current market price could differ from the ETF’s net asset value. When ETFs are not available or not
optimal for an asset category, other investments will be chosen. The VWS Flex program is offered
through the Investment Adviser Representatives of Valmark as well as selected Registered Investment
Advisors (“RIA”) that maintain a relationship with Valmark.
VWS Flex Process
The VWS Flex Program allows a client to select an asset allocation strategy which has the level of risk
acceptable to him/her; to diversify investment assets amongst ETF asset classes; and to pursue a strategic
asset allocation investment strategy over a targeted time horizon of at least three years. An IAR will meet
with each client in the VWS Flex program to review the client’s personal and financial information
including, but not limited to, the client’s goals and objectives, investment risk tolerance (the extent to
which an investor is willing to accept more risk in exchange for the possibility of a higher return),
financial net worth, earning capacity, tax status, and investment experience. After developing a general
risk profile, the IAR and the client will implement a selected investment strategy by utilizing one of the
distinct base model portfolios available through the VWS Flex program. Once a base allocation model is
chosen, clients express their definitive views on asset allocation by selecting specific asset allocation
sleeves within the base model. The Valmark TOPS® Portfolio Management Team retains control over
ETF selection within the asset allocation sleeves.
After the appropriate VWS Flex portfolio has been selected, based upon the client’s needs and objectives,
the client’s assets will be invested in ETFs in accordance with the selected portfolio. Clients will receive
from the account custodian confirmations for all activities conducted in the client’s TOPS® Flex account
and account statements, along with internet access to view his/her account. Accounts are monitored daily
and generally rebalanced annually. Accounts that deviate from the targeted ranges throughout the year
due to market influences, deposits, withdrawals or other factors are rebalanced more often.
Valmark provides quarterly performance statements to the IARs. IARs are encouraged to share these
performance reports with clients. Quarterly performance reports will provide actual account returns.
Returns are not presented in accordance with Global Investment Performance Standards (GIPS) and
Valmark is not responsible for the accuracy of this data. Clients should always refer to their account
statements provided by the custodian for accurate information.
VWS Flex Fees
In exchange for services provided by Valmark and the account custodian, each client agrees to pay
Valmark annually a set percentage of the total assets held in the client’s VWS Flex account. Further
explanation regarding the fees associated with VWS Flex is provided in the VWS Flex Investment
Advisory Agreement that each client signs before participating in the VWS Flex program.
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
Advisory fees are collected from the client’s account quarterly, in advance, and are based upon the
aggregate market value and accrued interest and dividends of the assets in the client’s VWS Flex account
at the close of business on the last business day of the preceding calendar quarter. Due to accrued interest
and dividends which are not shown on the custodial statements, the billable value may differ from the
market value listed on the custodial statements. While the asset based advisory fee will be negotiated
between the Client and the IAR, the asset based advisory fees charged to the client by Valmark and/or the
IAR will not exceed these established percentages:
Average Account Balance
Less than $1,000,000
$1,000,001 to $2,000,000
$2,000,001 and above
Total Annual Fee Will Not Exceed
1.95%
1.75%
1.50%
Additional deposits made intra-quarter which are over $10,000 are billed on a pro-rated basis with the
account’s next quarterly billing cycle.
Valmark reserves the right, in its sole discretion, to negotiate, reduce or waive the advisory fee for certain
Client Accounts for any period of time as determined by Valmark. In addition, Valmark may reduce or
waive its fees for the Accounts of some Clients without notice to, or fee adjustment for, other Clients.
The total advisory fee includes compensation for both Valmark and the designated IAR or RIA firm. The
specific breakdown of these fees will be outlined in the advisory agreement pertaining to each account.
The total advisory fee includes trade execution costs but does not include fees imposed by the Securities
and Exchange Commission (“SEC”), wire transfer fees, any internal management or operating fees or
expenses imposed or incurred by an exchange-traded fund, mutual fund or any other investment in which
Client’s account is invested, or any charges relating to the custody of the account. For accounts custodied
at Charles Schwab, however, the per share fee imposed by the SEC when selling certain securities is
included in the total advisory fee.
Any fees and expenses associated with management of the mutual funds or ETFs will be disclosed in the
applicable prospectuses which will be provided by the account’s custodian.
For purposes of meeting billing breakpoints, Valmark permits IARs and clients to request householding
of accounts across the TOPS®, TOPS® Core, VWS Custom, and VWS Flex programs. Valmark
generally uses the guidelines below to determine household request eligibility, but Valmark offers house
holding in other reasonable circumstances if requested.
1. Any family member sharing the same legal residence - (i.e. spouses, children, parents,
siblings, grandparents, grandchildren)
2. Any family member that is dependent on the primary account owner(s) (i.e. father, mother,
children, siblings, grandparents, in-laws)
3. Any trust or business account where one or more of the household members above are named
on the account as an affiliated person
VWS Custom
For clients who wish to implement their portfolio strategy using investments and/or allocations that are
outside of the seven distinct TOPS® model portfolios, Valmark offers VWS Custom. VWS Custom
accounts may include holdings originally recommended by Valmark and/or positions previously held or
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
selected by the client. VWS Custom accounts are designed to facilitate collaboration between Valmark
and the client in order to pursue the client’s unique investment goals. The risk and return characteristics of
a VWS Custom portfolio may vary greatly from any of the seven distinct TOPS® model portfolios. When
a client selects a VWS Custom model allocation, they are required to sign a customized Investment
Portfolio Addendum that outlines the investment strategy and the agreed-upon allocation. Custom
allocations are generally reviewed by Valmark at least annually.
VWS Custom Fees
In exchange for services provided by Valmark and the account custodian, each client agrees to pay
Valmark annually a set percentage of the total assets held in the client’s VWS Custom account. Further
explanation regarding the fees associated with VWS Custom is provided in the VWS Investment
Advisory Agreement that each client signs before participating in the VWS program.
Advisory fees are collected from the client’s account quarterly, in advance, and are based upon the
aggregate market value of the assets and accrued interest and dividends in the client’s VWS account at the
close of business on the last business day of the preceding calendar quarter. Due to accrued interest and
dividends which are not shown on the custodial statements, the billable value may differ from the market
value listed on the custodial statements. While the asset based advisory fee will be negotiated between the
Client and the IAR, the fees charged to the client by Valmark and/or the IAR will not exceed these
established percentages:
Total Annual Fee Will Not Exceed
Avg. Acct. Balance
Less than $1,000,000
$1,000,001 to $2,000,000
$2,000,001 and above
1.95%
1.75%
1.50%
Additional deposits made intra-quarter which are over $10,000 are billed on a pro-rated basis with the
account’s next quarterly billing cycle.
Valmark reserves the right, in its sole discretion, to negotiate, reduce or waive the advisory fee for certain
Client Accounts for any period of time as determined by Valmark. In addition, Valmark may reduce or
waive its fees for the Accounts of some Clients without notice to, or fee adjustment for, other Clients.
The total advisory fee includes compensation for both Valmark and the designated IAR or RIA firm. The
specific breakdown of these fees will be outlined in the advisory agreement pertaining to each account.
The total advisory fee includes trade execution costs but does not include fees imposed by the Securities
and Exchange Commission (“SEC”), wire transfer fees, any internal management or operating fees or
expenses imposed or incurred by an exchange-traded fund, mutual fund, options contract or any other
investment in which Client’s account is invested, or any charges relating to the custody of the account.
For accounts custodied at Charles Schwab, however, the per share fee imposed by the SEC when selling
certain securities is included in the total advisory fee. Any fees and expenses associated with management
of the mutual funds or ETFs will be disclosed in the applicable prospectuses which will be provided by
the account’s custodian.
For purposes of meeting billing breakpoints, Valmark permits IARs and clients to request householding
of VWS Custom accounts across the TOPS®, TOPS® Core, VWS Custom, and VWS Flex programs.
Valmark generally uses the guidelines below to determine household request eligibility, but Valmark
offers householding in other reasonable circumstances if requested.
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
1. Any family member sharing the same legal residence - (i.e. spouses, children, parents,
siblings, grandparents, grandchildren)
2. Any family member that is dependent on the primary account owner(s) (i.e. father, mother,
children, siblings, grandparents, in-laws)
3. Any trust or business account where one or more of the household members above are named
on the account as an affiliated person
For all VWS Custom accounts, Valmark provides quarterly account performance reports to its IARs.
IARs are encouraged to share these performance reports with clients. Quarterly performance reports will
provide actual account returns. Returns are not presented in accordance with Global Investment
Performance Standards (GIPS) and Valmark is not responsible for the accuracy of this data. Clients
should always refer to their account statements provided by the custodian for accurate information.
The chart below illustrates the available TOPS® Core, TOPS®, VWS Flex, and VWS Custom programs
and the basic requirements of each program:
TOPS® Core
TOPS®
VWS Flex
VWS Custom
Customizable
Available
Model
Allocations
All Bond
Conservative
Income & Growth
Balanced
Moderate Growth
Aggressive Growth
Conservative
Income & Growth
Growth
Balanced
Moderate Growth
Growth
Core Equity
Aggressive Growth
Conservative
Income & Growth
Growth
Balanced
Moderate Growth
Growth
Core Equity
Aggressive Growth
$10,000
$100,000
$100,000
$100,000
ETFs
ETFs
ETFs
ETFs
Fixed Income
Charles Schwab
Pershing
Charles Schwab
Pershing
Charles Schwab
Pershing
Charles Schwab
Pershing
Valmark
Valmark
Valmark
Valmark
Valmark
Valmark
Valmark
Valmark
Available
Available
Available
Available
Available
Available
Available
Available
Account
Minimum
Primary
Investment
Vehicle
Available
Custodians
Portfolio
Construction
Performed By
Trading and
Rebalancing
Performed By
Dollar Cost
Averaging
Tax Loss
Harvesting
Dollar Cost Averaging (DCA)
Valmark permits accounts to be invested over time using a dollar cost averaging strategy using up to 12
trading events per year (monthly, quarterly or semi-annual frequencies). The DCA program is optional.
The Portfolio Management Team does not endorse DCA as a proven investment strategy to either
improve returns or reduce risk. By using DCA, an investor could reduce their realized returns.
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Valmark Advisers, Inc. - Valmark Wealth Solutions Wrap Fee Program Brochure 3-2025
Tax Loss Harvesting (TLH)
Certain investors may desire to have taxable losses realized in their accounts annually and outside of the
normal investment strategy implementation. Accounts in the TOPS®, TOPS® Core and VWS Custom A
strategies can be enrolled into the tax loss harvest (TLH) program through a trade authorization form
signed by the IAR, after the IAR discusses the program with the investor. Accounts in TOPS® and
TOPS® Core are available to be automatically traded each year with the instructions provided on the
trade authorization form. The instructions will remain valid for these TOPS® and TOPS® Core accounts
until the form is updated or revoked. In contrast, the IAR is required to direct the VWS Portfolio
Management Team each year regarding TLH in VWS Custom A accounts and these accounts will not be
automatically traded each year.
The VWS Portfolio Management Team has created a Tax Loss Harvest model allocation, comprised of
positions similar to those held in the TOPS® allocations. Tax harvest trades are typically done in the 4th
quarter but may be done at other times under the discretion of Valmark. Losses will typically be harvested
for positions exceeding a 5% unrealized loss.
TLH is not beneficial for everyone and could result in a lower return for investors. Valmark does not
provide tax advice and is not liable for any tax effects of trades completed under the TLH
program. Investors are encouraged to speak with their tax professional and review their particular
situation before authorizing their IAR to enroll them in the TLH program.
ACCESS® PLUS
Valmark ACCESS® Plus program (here after, referred to as “ACCESS Plus”) is a proprietary goal- based
asset allocation program which invests, primarily, in Mutual Funds selected by the ACCESS Plus
Portfolio Management Team. Valmark has retained CAPTRUST to perform mutual fund due diligence
and screening for the ACCESS Plus program. CAPTRUST is an independently owned and operated
retirement planning and investment advisory firm headquartered in Raleigh, NC.
The ACCESS Plus program is offered through the Investment Adviser Representatives of Valmark as
well as selected Registered Investment Advisors (“RIA”) that maintain a relationship with Valmark.
ACCESS® PLUS Process
The ACCESS Plus Program allows a client to select an asset allocation strategy which has the level of
risk acceptable to him/her; to diversify investment assets amongst many mutual fund asset classes; and to
pursue a strategic asset allocation investment strategy over a targeted time horizon of at least three years.
An IAR will meet with each client in the ACCESS Plus program to review the client’s personal and
financial information including, but not limited to, the client’s goals and objectives, investment risk
tolerance (the extent to which an investor is willing to accept more risk in exchange for the possibility of
a higher return), financial net worth, earning capacity, tax status, and investment experience. The IAR and
the client will develop an investment strategy and asset allocation profile utilizing one of the distinct
model portfolios available through the ACCESS Plus program.
After the appropriate ACCESS Plus portfolio has been selected, based upon the client’s needs and
objectives, the client’s assets will be invested in mutual funds in accordance with the selected portfolio.
Clients will receive from the account custodian confirmations for all activities conducted in the client’s
ACCESS Plus account and account statements, along with internet access to view his/her account.
Quarterly performance statements are also provided to the IARs. Accounts are monitored daily and
generally rebalanced annually. Accounts that deviate from the targeted ranges throughout the year due to
market influences, deposits, withdrawals or other factors are rebalanced more often.
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Valmark provides quarterly ACCESS Plus account performance reports to its IARs. IARs are encouraged
to share these performance reports with clients. Quarterly performance reports will provide actual account
returns. Returns are not presented in accordance with Global Investment Performance Standards (GIPS)
and Valmark is not responsible for the accuracy of this data. Clients should always refer to their account
statements provided by the custodian for accurate information.
ACCESS PLUS Fee
In exchange for services provided by Valmark and the account custodian, each client agrees to pay
Valmark annually a set percentage of the total assets held in the client’s ACCESS Plus account. Further
explanation regarding the fees associated with ACCESS Plus are provided in the ACCESS Plus
Investment Advisory Agreement that each client signs before participating in the ACCESS Plus program.
Advisory fees are collected from the client’s account quarterly, in advance, and are based upon the
aggregate market value and accrued interest and dividends of the assets in the client’s ACCESS Plus
account at the close of business on the last business day of the preceding calendar quarter. Due to accrued
interest and dividends which are not shown on the custodial statements, the billable value may differ from
the market value listed on the custodial statements. While the asset based advisory fee will be negotiated
between the Client and the IAR, the asset based advisory fees charged to the client by Valmark and/or the
IAR will not exceed these established percentages:
Average Account Balance
Less than $1,000,000
$1,000,001 to $2,000,000
$2,000,001 and above
Total Annual Fee Will Not Exceed
1.95%
1.75%
1.50%
The total advisory fee includes compensation for both Valmark and the designated IAR or RIA firm. The
specific breakdown of these fees will be outlined in the advisory agreement pertaining to each account.
The total advisory fee includes trade execution costs but does not include fees imposed by the Securities
and Exchange Commission (“SEC”), wire transfer fees, any internal management or operating fees or
expenses imposed or incurred by an exchange-traded fund, mutual fund or any other investment in which
Client’s account is invested, or any charges relating to the custody of the account. For accounts custodied
at Charles Schwab, however, the per share fee imposed by the SEC when selling certain securities is
included in the total advisory fee.
Any fees and expenses associated with management of the mutual funds will be disclosed in the
applicable prospectuses which will be provided by the account’s custodian.
For purposes of meeting billing breakpoints Valmark permits IARs and clients to request household
ACCESS Plus accounts together. Valmark generally uses the guidelines below to determine household
request eligibility, but Valmark offers householding in other reasonable circumstances if requested.
1. Any family member sharing the same legal residence - (i.e. spouses, children, parents,
siblings, grandparents, grandchildren)
2. Any family member that is dependent on the primary account owner(s) (i. e. father, mother,
children, siblings, grandparents, in-laws)
3. Any trust or business account where one or more of the household members above are named
on the account as an affiliated person
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The chart below illustrates the available ACCESS Plus program and the basic requirements of the
program:
Conservative Growth
Income & Growth Core Equity
Available Model Allocations:
Balanced Aggressive Growth
Moderate Growth
Account Minimum:
Primary Investment Vehicle:
$250,0000
Mutual Funds
Charles Schwab & Co., Inc.
Available Custodians:
Valmark
Valmark
Portfolio Construction Performed By:
Trading and Rebalancing Performed By:
Linked Annuity
Clients investing in the TOPS®, VWS Flex, VWS Custom, and ACCESS Plus programs are able to
receive the investment and insurance benefits of an annuity contract by linking approved fee-based low-
cost annuities or life insurance contracts to a new and/or existing Valmark advisory account. Any
approved products are specifically designed for investors working with a fee-based advisor. The advisory
fees for the annuity contract will be billed from the linked Valmark advisory account. Charges for
mortality administration, expenses and rider costs, when applicable, will be charged according to the
contractual provisions of the annuity contract. Clients are encouraged to read the product prospectus
carefully and completely.
In order to invest in an approved link annuity or insurance contract within the Valmark programs clients
must have a Valmark advisory account (ie TOPS®) to which the contract is linked.
Many investment options are offered within the Linked Fee-Based Annuity in the Access Direct program.
However, Valmark limits the investment options available to be selected by its IARs for clients. Included
within these limited offerings are the TOPS® ETF portfolios.
Linked Annuity Fees
The market value of the Linked Product will be included with the market value of the Client’s Valmark
Advisory Account for purposes of calculating billing at the rate described in the corresponding Valmark
Advisory Agreement.
Additional Compensation: When TOPS® ETF portfolios are selected as investment options in Linked
Fee-Based Annuities, including Jefferson National (now Nationwide) Monument Advisor and Lincoln
Financial Group fee-based annuities, Valmark will receive additional compensation. For a full
explanation of the additional compensation received by Valmark, please below in Item 10.
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Qualified Retirement Plan Services
Valmark provides retirement plan advisory services to sponsors of participant account directed plans
covered by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). There is no
plan size minimum; however, plans typically are $500,000 or greater.
Plans can use one of the TOPS® or VWS Flex models described above. When one of the models is
implemented, Valmark will act in a manner consistent with the requirements of a fiduciary under ERISA
if, based on the facts and circumstances, such services cause Valmark to be a non-discretionary
investment fiduciary as defined in ERISA Section 3(21)A(ii). Valmark has no responsibility to and will
not exercise any discretionary authority or control respecting management of the account, except to the
extent Valmark agrees in writing to serve as a 3(38) discretionary investment manager or when trading a
TOPS® or VWS account.
Alternatively, Plan Sponsors can use open architecture retirement plan services which are provided in
conjunction with an administration and recordkeeping service provider and generally a broker-dealer or
investment advisory firm. The Plan Sponsor enters into both (i) an investment advisory agreement with
Valmark, and (ii) separate services agreement(s) with each service provider, e.g. administrative,
recordkeeping, and/or third-party money manager. Valmark has no responsibility to and will not exercise
any discretionary authority or control respecting management of the open architecture account.
Plan Sponsors authorize Valmark IARs to recommend the selection, addition, removal and/or replacement
of funds available for purchase by plan participants. Recommendations must be consistent with any
written investment policy approved by the Plan Sponsor and provided to Valmark along with any
requirements under ERISA. Based upon the Valmark IAR’s evaluation of each fund’s performance, the
Plan Sponsor will determine the appropriateness and continued suitability of available investment options.
At least annually, Valmark IAR will meet with Plan Sponsor and review the plan’s investment options to
determine ongoing appropriateness. If an existing fund is no longer appropriate as an investment option,
Valmark IAR will assist in the transition to the replacement option if requested by Plan Sponsor. Valmark
IAR is responsible for monitoring the relevant data on the performance of each investment option and
providing the Plan Sponsor, through the record keeper or administrator, with services described in the
Retirement Plan Agreement – Advisory agreement.
Retirement Turnkey Program
Valmark offers outsourced discretionary, fiduciary advisory services as an investment manager under
Section 3(38) of ERISA. When these services are selected, the Plan Sponsor outsources investment
research, selection, implementation, and ongoing monitoring to Valmark for the benefit of plan
participants. The Plan Sponsor will select a record keeper and qualified default investment account
(“QDIA”) from available choices. Valmark will implement all other services on a fully discretionary
basis. These services will be fully explained in the Retirement Plan Agreement – Advisory Supplemental
3(38) Investment Management Agreement.
Qualified Retirement Plan Account Fees
All fees for Qualified Retirement Plan services are detailed in the Retirement Plan Advisory Agreement
and will vary depending on several factors, including but not limited to the account size, the services
provided, and level of service provided.
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Custody
Valmark is owned and operated independently from, and is not affiliated with, any qualified custodial
platform. Client assets must be held in an account at a custodial broker-dealer. Each client will receive a
custodial recommendation based on our understanding of their goals, objectives and excepted activity.
Valmark seeks to offer custodial platforms that will hold client assets and execute transactions on terms
that are overall advantageous when compared to other available providers. Valmark considers a wide
range of factors in the selection process, including but not limited to:
Execution and operational capabilities of the broker-dealer (e.g. adequacy of order entry systems;
promptness of execution; competent block trading coverage, if necessary; capabilities to facilitate
transfers and payments to and from accounts (wire transfers, check requests, etc.); and ability and
willingness to correct errors).
Expertise of the broker-dealer (e.g. to execute trades for the particular type of security; to
maintain anonymity for the adviser; to access various market centers; and to locate liquidity and
minimize trade costs).
Access to people, products, and services provided by the broker-dealer including non-transaction
fee mutual funds and TPMMs.
Competitiveness of the price for services (e.g. reasonableness of trading costs and margin costs).
Financial condition and business reputation of the broker-dealer.
Prior service to Valmark and its other clients
These custodians/broker-dealers will hold client assets in a brokerage account and will buy or sell
securities when we, or you, instruct them to. While we recommend that you use a specific
custodian/broker-dealer, you will decide whether to do so and will open your account by entering into an
account agreement directly with the selected custodian/broker-dealer. Valmark does not open an account
for you, although we assist you in doing so.
Valmark does not maintain custody of client assets except in very limited circumstances. Based on recent
SEC guidance, Valmark Advisers, Inc. has determined that it has custody of certain client assets when we
have authority under a standing letter of instruction or similar arrangement (“SLOA”) by which a client
authorizes the custodian to accept instructions from us to make payments from the client’s account to one
or more third parties specifically designated by the client. We have decided to rely on guidance from the
SEC that it will not seek enforcement action against an adviser for not subjecting itself to surprise custody
examination by an independent accounting firm provided that the firm’s custody of client assets exists
only under SLOAs that meet certain requirements and under other arrangements not requiring a surprise
audit. Qualified custodians maintain custody of customer account assets and they forward advisory fees to
Valmark. The custodians send account statements directly to clients at least quarterly. We encourage
clients to review these statements regularly for accuracy.
Qualified custodians available for TOPS®, TOPS® Core, VWS Flex, and TOPS® Custom accounts
include Pershing LLC and Charles Schwab. Charles Schwab is the only custodian available for ACCESS
Plus accounts.
If your advisor submits an incorrect trade order on your behalf, VAI will place a correcting trade with the
broker-dealer which has custody of your account. For accounts custodied with Charles Schwab, if an
investment gain results from the correcting trade, the gain will remain in your account unless the same
error involved other client account(s) that should have received the gain, it is not permissible for you to
retain the gain, or we confer with you and you decide to forego the gain (e.g., due to tax reasons). If the
gain does not remain in your account Charles Schwab will donate the amount of any gain more than $100
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to a charity of Charles Schwab’s choosing. Charles Schwab will maintain the loss or gain (if such gain is
not retained in your account) if it is under $100 to minimize and offset its administrative time and
expense. Generally, if related trade errors result in both gains and losses in your account, they may be
netted.
Investment Discretion
Valmark receives discretionary authority from the client at the outset of an advisory relationship to select
the identity and amount of securities to be bought or sold. In all cases, however, such discretion is to be
exercised in a manner consistent with the stated investment objectives for the client account.
When selecting securities and determining amounts, Valmark observes the investment policies,
limitations and restrictions of the clients for which it advises. For registered investment companies,
Valmark’s authority to trade securities, in specific client instances, is limited by certain federal securities
and tax laws that require diversification of investments and favor the holding of investments once made.
Investment guidelines and restrictions must be provided to Valmark in writing.
Brokerage Practices
Soft Dollars
Valmark does not make it a practice to accept or participate in formal soft dollar benefits if offered by
brokerage firms. However, certain research, trading software and related systems support is available to
Valmark from custodial firms. Custodial firms also provide Valmark with other services intended to help
Valmark manage and further develop its business enterprise. Custodial firms may provide some of these
services directly or they may arrange for third-party vendors to provide services to Valmark at no cost or
at discounted costs. These services include general consulting, publications and presentations on practice
management, information technology, business succession, regulatory compliance, marketing, and back-
office support. These services indirectly benefit Valmark, but not its clients directly. Custodial firms may
also reimburse clients for account closing costs that may be associated with moving an account. In
fulfilling its duties to its clients, Valmark endeavors at all times to put the interests of its clients first.
Clients should be aware, however, that Valmark’s receipt of economic benefits from a broker-dealer
creates a conflict of interest since these benefits inherently have the ability to influence Valmark’s choice
of broker/dealer over another broker/dealer that does not furnish similar software, systems support, or
services.
Trade Aggregation
Valmark will place trades individually through your accounts unless we decide to purchase or sell the
same securities for several clients at approximately the same time. Valmark from time to time, will
combine or “batch” such orders to obtain best execution, to negotiate more favorable commission rates or
to allocate equitably among our client’s differences in prices and commission or other transaction costs.
Under this procedure, transactions will be price-averaged and allocated among our client groups in
proportion to the purchase and sale orders placed for each client account on any given day.
Brokerage for Client Referrals
Valmark and its IARs have no significant incentive to select or recommend a custodial broker-dealer over
another in the interest of receiving client referrals from a broker dealer or third party. In an effort to
generally receive the most favorable execution for its clients, Valmark has the flexibility to utilize certain
firms for custody and execution services on a regular basis. It is Valmark’s belief that these firms provide
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the best overall execution services, including asset custody services, capabilities to facilitate transfers and
payments to and from accounts (wire transfers, check requests, etc), breadth of investment products,
competitive pricing for services, quality customer service, research capabilities, strong reputation and
financial stability, and technology services.
Directed Brokerage
Valmark does not permit “directed brokerage,” meaning that we do not allow clients to direct us to
execute transactions through a specified broker-dealer. The broker-dealer that will be used for trades for
any given client depends upon the program in which the client participates. In other circumstances
Valmark will determine, in its discretion, the broker-dealer through which trades will be placed.
Valmark’s IARs are also registered representatives of Valmark Securities, Inc. and, as such, they have the
ability to recommend the use of products that are in the client’s best interest and offered through Valmark
Securities, Inc. Clients have the unrestricted right to decline to implement any advice as well as the right
to select and use any broker they may choose.
If the client elects to have securities transactions placed through Valmark Securities, Inc. commissions for
securities paid pursuant to a prospectus will be the same. However, commissions or fees for other
securities transactions could be higher or lower if placed through Valmark Securities, Inc. than if placed
through another broker-dealer. No transaction-based commissions or sales commissions are paid directly
to the IAR or Valmark Securities, Inc. Certain IARs share in such compensation as disclosed in Item 9
“Other Financial Industry Activities and Affiliations.”
Sub-Advisory Services
Valmark provides services as a sub-advisor to certain unaffiliated, investment advisory firms (“primary
advisor"). In these instances, the primary advisor is hired by its client to select the underlying investments
in the advised account. The primary advisor, with discretionary authority from its client, may choose to
invest funds in an account sub-advised by Valmark which consists of a VWS model as selected by the
primary advisor. Valmark will manage the strategy selected by the primary advisor based on the
strategy’s investment goals and objectives. Valmark’s management includes performing trading and
rebalancing. Upon request, Valmark will also provide the primary advisor with quarterly performance
reports. Valmark will not have authority to direct money movements in such accounts. Valmark will
invoice the primary advisor for its sub-advisory services on a quarterly basis. Valmark will be paid an
annual management fee, paid in arrears, and based upon the total of account values at the end of each
quarter. The annual management fee will be up to 60 basis points. Sub-advised accounts and assets will
be custodied at Charles Schwab. Valmark will not hold custody of sub-advised account assets and
Valmark will not deduct fees from client assets. Billing these accounts is the responsibility of the primary
advisor.
Assets Under Management
As of 12/31/2023 our assets under management were $7,029,587,820 of which $6,905,644,116 was
managed on a discretionary basis, and $123,943,704 was managed on a non-discretionary basis.
Item 5 Account Requirements and Types of Clients
Valmark provides portfolio management services primarily to individuals, including through trusts,
estates, 401(k) plans, and IRAs, high net-worth individuals, corporate pension and profit-sharing plans,
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corporations or other businesses, insurance companies, and investment companies, charitable institutions,
foundations, banks, governmental agencies, and endowments.
TOPS® Accounts
In order for clients to open an account in Valmark’s TOPS® program, the client must generally invest a
minimum of $100,000. This minimum does not apply to IARs of Valmark. For Valmark IARs, and
certain of their family members, the minimum investment amount required to open a TOPS® account is
$50,000. Certain circumstances develop where accounts less than $100,000 are accepted.
TOPS® Core Accounts
In order for clients to open an account in Valmark’s TOPS® Core program, the client must generally
invest a minimum of $10,000. Certain circumstances develop where accounts less than $10,000 are
accepted.
TOPS® Custom Accounts
In order for clients to open an account in Valmark’s TOPS® Custom program, the client must generally
invest a minimum of $1,000,000. Certain circumstances may develop where accounts less than
$1,000,000 are accepted.
VWS Flex Account
In order for clients to open an account in Valmark’s VWS Flex program, the client must generally invest
a minimum of $100,000. Certain circumstances develop where accounts less than $100,000 are accepted.
ACCESS PLUS Accounts
In order for clients to open an account in Valmark’s ACCESS Plus program, the client must generally
invest a minimum of $250,000. Certain circumstances develop where accounts less than $250,000 are
accepted.
Item 6 Portfolio Manager Selection and Evaluation
Methods of Analysis
Valmark employs various methods of research when analyzing investment markets and available
investment opportunities. Individual stock positions are rarely purchased within a Valmark advisory
account. However, if individual stock positions are purchased, fundamental analysis is considered an
appropriate format to review the merits of purchasing a stock. Fundamental analysis is a method of
evaluating a security that entails attempting to measure its intrinsic value by examining related economic,
financial and other qualitative and quantitative factors. Fundamental analysis attempts to study everything
that can affect the security's value, including macroeconomic factors, such as the overall economy and
industry conditions, and company-specific factors, such as financial condition and management.
Primarily, Valmark utilizes investment company products and similar products. When performing
analysis on investment companies, Valmark attempts to verify the consistency and appropriateness of the
investment strategy. Valmark has extensive experience in working with investment company products,
specifically ETFs.
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Investment Strategies
Valmark primarily follows an investment policy of diversified model portfolios for clients. Across all
advisory accounts, Valmark encourages its IAR’s and clients to diversify assets across many different
asset classes in an effort to help reduce portfolio volatility. While diversification* has been successful
over time in many different types of investment cycles, there is no guarantee that diversifying assets will
lead to lower volatility.
*Diversification – a portfolio strategy designed to reduce exposure to risk by combining a variety of
investments, such as stocks, bonds, and real estate, which are unlikely to all move in the same direction.
The goal of diversification is to reduce the risk in a portfolio. Volatility is limited by the fact that not all
asset classes or industries or individual companies move up and down in value at the same time or at the
same rate. Diversification helps to reduce both the upside and downside potential and allows for more
consistent performance under a wide range of economic conditions.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. Equity based securities
face the risk of lower valuations over time, as well as bankruptcy and total loss. Fixed income (debt)
securities face the risk of default. Other examples of risks clients could face include:
Business risk: The chance that a business sector, industry and/or specific company’s security will
fall in value because of business issues affecting it.
Credit risk: The chance that a company will not be able to pay its debts, including interest on its
bonds.
Duration risk: The risk that longer-term securities may be more sensitive to interest rate changes.
Heightened risk is posed by rising market interest rates.
Emerging market risk: The risk that countries with emerging markets may have relatively
unstable governments, social and legal systems that do not protect shareholders. Further their
economies tend to be based on a few industries with securities markets that trade a small number
of issues.
ETF risk: The risk that investing in a portfolio may be higher than the cost of investing directly in
ETFs and the cost may be higher than other mutual funds that invest directly in stocks and bonds.
Each ETF is subject to specific risks that will depend on the nature of the fund.
Foreign currency risk: The possibility that foreign investments fluctuate in dollar value against
the currency of the investment’s origination country. This is also known as exchange rate risk.
Foreign investment risk: The risk that foreign investing involves a number of economic, financial
social and political considerations that could affect an account’s performance.
Inflation risk: The possibility that the interest paid on an investment will be lower than the
inflation rate, decreasing purchasing power.
Interest rate risk: The chance that interest rate fluctuations cause investment values to fluctuate.
For example, typically bond prices decrease when interest rates rise.
Junk bond risk: Investment risk is generally greater when investing in high-yield bonds,
sometimes known as “junk” bonds, as compared to investing in bonds of higher quality, including
increased risk of default and reduced liquidity.
Liquidity risk: The risk that a security may not be readily converted to cash. As an example,
treasuries and most mutual funds are highly liquid; real estate investments are less liquid.
Management risk: The risk that VRA’s methodologies and judgements about the attractiveness,
value and potential appreciation of particular asset classes and invested securities may prove to be
incorrect and may not produce the desired results.
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Market risk: The chance that the overall securities market can decrease in value due to conditions
in the economic and/or political environment.
Model risk: The risk that the allocation model utilized in the securities selection process does not
optimize returns or risk. No assurance can be given that an account will be successful under all or
any market conditions.
Natural resource risk: The risk that natural resource companies are affected by commodity price
volatility or other factors affecting a industry such as drought, floods, weather, livestock disease,
embargoes, tariffs, and international economic, political and regulatory developments.
Portfolio turnover risk: The risk that portfolios with high turnover ratios can lead to increased
trade costs and higher tax liabilities for investors.
Real estate risk: The risk that real estate values rise and fall in response to a variety of factors,
including local and national economic conditions, interest rates and tax considerations.
Small and medium capitalization risk: The risk that small or medium capitalized company
equities may be subject to more abrupt or erratic market movements that those of larger, more
established companies or the market in general.
Diversifying investments can help to reduce, but not eliminate, these risks.
The Valmark strategy of diversifying assets in model portfolios does not involve trading daily. Clients
should not therefore expect that Valmark will be able to correctly time and profit from daily investment
market fluctuations.
Valmark makes use of ETFs extensively in the TOPS® programs. An ETF is a type of Investment
Company which attempts to achieve a return similar to a set benchmark or index or in some cases is
actively managed similar to a mutual fund. The value of an ETF is dependent on the value of the
underlying assets held and will be subject to similar risks as those associated with the direct ownership of
the securities comprising the index on which the ETF is based. Additionally, the value of the investment
will fluctuate in response to the performance of the underlying index. ETFs can be bought and sold
throughout the day like stock and their price can fluctuate throughout the day. ETFs can trade for less
than their net asset value and the performance can deviate from the underlying index or benchmark due to
fees, expenses, management, market volatility and other factors. During times of extreme market
volatility, ETF pricing may lag versus the actual underlying asset values. This lag usually resolves itself
in a short period of time (usually less than one day), however, there is no guarantee this relationship will
always exist. Risks for certain ETFs can be significantly increased for funds concentrated in a sector of
the market, or that primarily invest in small cap or speculative companies, use leverage (i.e., borrow
money) to a significant degree, or concentrate in a particular type of security (i.e., equities) rather than
balancing the fund with different types of securities. ETFs are subject to investment advisory and other
expenses which results in a layering of fees for clients. Valmark will invest client assets in ETFs with
exposure to equities, fixed income, commodities, currencies, developed/emerging international markets,
real estate, and specific sectors. The underlying investments of these ETFs will have different risks.
Clients should read the prospectus(es) for all investments before investing or contact Valmark for
additional information.
Voting Client Securities
As a matter of firm policy and practice, Valmark does not exercise proxy voting on behalf of retail
advisory clients. Clients retain the responsibility for receiving and voting proxies for all securities
maintained in client’s separately managed accounts. Clients will receive their proxies or other
solicitations directly from their custodian or transfer agent.
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In regard to the institutional TOPS® Variable Insurance Trust funds, Ultimus Fund Solutions and
Valmark have adopted policies and procedures to vote proxies in accordance with SEC Rule 206(4)-6 of
the Investment Advisers Act of 1940. Those policies are designed to vote proxies in the best economic
interests of the portfolios and include procedures for mirror voting conducted through a third party. This
means proxies received for the portfolios will be voted in the same proportion as that of shares cast
through the proxy voting vendor as of the proxy vendor’s cutoff time for such votes. If a conflict of
interest ever arises Valmark is committed to resolving the conflict and will inform the Chief Compliance
Officer of the conflict and solicit direction from them as to how to vote. The fund’s voting records are
available, free of charge, by contacting the portfolio’s transfer agent, Ultimus Fund Solutions 225 Pictoria
Drive #450 Cincinnati, OH 45246 (513) 587-3400.
Class Action Lawsuits
Valmark does not determine if securities held by you are the subject of a class action lawsuit. Moreover,
Valmark does not determine whether you are eligible to participate in class action settlements or litigation
nor do we initiate or participate in litigation to recover damages on your behalf.
Performance Fees
Valmark does not charge any performance-based fees (fees based on a share of capital gains or capital
appreciation of the assets of a client).
Item 7 Client Information Provided to Portfolio Managers
The information you provide to your investment advisor is forwarded to Valmark when you open your
account and when you provide any updates about your financial objectives, goals and risk tolerance. This
information is used to help oversee the management of your account. Access to your information is
limited to Valmark employees and portfolio managers.
Item 8 Client Contact with Portfolio Managers
While clients are restricted in their ability to directly contact Valmark’s portfolio managers, Valmark
IARs are available to address any questions regarding the investment strategies, model portfolios, and the
portfolio management team.
Item 9 Additional Information
Other Financial Industry Activities and Affiliations
The principal business of Valmark is as a Registered Investment Adviser. The principal executive officers
of Valmark also hold executive positions with other financial institutions, including Valmark Securities,
Inc., a registered securities broker dealer, and Executive Insurance Agency, Inc., an insurance agency.
Valmark has material relationships with Valmark Securities, Inc., a broker-dealer and affiliate corporation
of Valmark, and Executive Insurance Agency, Inc., an insurance agency. Certain Valmark IARs also act
as registered representatives of Valmark Securities, Inc., and agents of Executive Insurance Agency, Inc.
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Any securities transactions placed through these IARs in their capacity as registered representatives of
Valmark Securities, Inc. would generate standard and customary brokerage commissions and other sums,
a portion of which is paid to the IARs. The receipt of commissions and other sums by Valmark’s IARs
for securities and variable insurance transactions presents a conflict of interest.
Many of Valmark’s IARs are insurance agents with Executive Insurance Agency, Inc. and possibly other
insurance agencies. Any insurance product placed through these IARs will generate standard and
customary insurance commissions and other sums, a portion of which will be paid to the IARs. The
receipt of commissions and other sums by Valmark’s IARs for insurance transactions presents a conflict
of interest.
Valmark offers some of its IARs financial assistance to help defray the costs of running their practice, or
to transition from another advisory firm to Valmark, or to move accounts between custodians. The types
of financial assistance include, individually or in some combination, loans, cash payments, discounted
pricing on certain technology or other administrative fees. IARs receiving financial assistance from
Valmark use the assistance for operating expenses, including but not limited to printing, postage, rent,
computer hardware/software, administrative support, and/or reimbursement of fees associated with
moving client accounts, among other operating expenses. Some of the loans Valmark makes to its IARs
are forgivable based on varying factors including tenure, the amount of IAR’s production, or maintaining
targeted assets under management in certain Valmark investment programs. The receipt of financial
assistance and/or loans creates a conflict of interest in that the IAR has a financial incentive to either
affiliate with Valmark instead of another firm or maintain a relationship with Valmark, and to recommend
Valmark’s investment programs and services. Notwithstanding the conflicts described above, Valmark’s
IARs make recommendations and give advice in the best interest of their clients.
Valmark has also entered into selling agreements with other Registered Investment Advisers to provide
advisory services to clients of Valmark. Valmark IARs are authorized only to provide advisory services
and work with advisory service providers and custodians that have been approved by Valmark.
Valmark serves as adviser to the series of TOPS® ETF Portfolios (“Portfolio(s)”) within the Northern
Lights Variable Trust (“NLVT”). NLVT is an independent variable insurance trust consisting of funds
managed by different advisors, including Valmark. Valmark’s role with the Portfolios involves full
portfolio management, sub-administrative services, and assistance in marketing and/or servicing client
relationships. Three of the Portfolios, are entitled “Managed Risk” . For these “Managed Risk” Portfolios,
Valmark has retained Milliman, Inc. (“Milliman”) as sub-adviser. Milliman is an investment adviser with
a specific expertise in hedging financial risk for insurance companies and insurance related products.
Valmark is paid compensation equal to 0.10% to 0.15% of Portfolio assets annually to provide advisory
and sub-administrative services to the Portfolios. IARs of Valmark, if properly registered and appointed,
have the ability to recommend an insurance product that offers the Portfolios as investment options. When
an investor selects a Portfolio in their insurance or annuity contract which is sold by a Valmark IAR, in
their capacity as a registered representative of Valmark Securities, Inc., Valmark will receive greater total
compensation, creating a conflict of interest. Valmark Securities, Inc. registered representatives do not
receive additional compensation for recommending a Portfolio as an investment option. Valmark
Securities, Inc. registered principals review transactions to ensure recommendations are made in the
client’s best interest. Please reference the Portfolios prospectus(es) for additional information.
Valmark serves as the Index Sponsor for the TOPS® Global Equity Target Range™ Index (the
“Index”). The Index has been licensed to WisdomTree for use as a reference index for the WisdomTree
Target Range ETF (the “Subject ETF”). Pursuant to the licensing agreement, Valmark is paid a licensing
fee. It will be paid on a quarterly basis, equal to 10-25 bps of the total assets in the Subject ETF. Standing
alone, that payment is a conflict of interest for Valmark to recommend the Subject ETF, because of the
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additional compensation to Valmark. In order to avoid that conflict for advisory services, Valmark does
not offer the Subject ETF to ERISA-qualified plans. To mitigate the conflict for individual retirement
accounts (IRAs) invested by Valmark, the IRAs holding the Subject ETF will receive a fee offset for each
dollar invested in the Subject ETF (the, “offset”). To ensure Valmark is not receiving more revenue
because of the use of the Subject ETF in an IRA, the offset amount will, in all events, equal or exceed the
amount Valmark is paid for Index licensing fees. As a result, and notwithstanding the payments Valmark
receives for licensing the Index, the purpose of the offset is to eliminate a conflict for Valmark to
recommend the Subject ETF to its IRA clients. Valmark will never receive any such payments in excess
of its stated advisory fee. Valmark will make every effort to ensure that this fee offset, where applicable,
is automatically applied. If an investor feels that they should have received a fee offset and did not, they
should contact Valmark within 90 days of a respective fee billing.
Code of Ethics
All personnel and associated persons of Valmark strive to meet the highest ethical standards of behavior.
Valmark has adopted a formal Code of Ethics Policy pursuant to SEC Rule 204A-1, a copy of which is
available to clients or prospective clients upon request. The objective of Valmark’s policy is to assure that
all personnel and associated persons clearly understand the level of commitment that is required on behalf
of the clients of Valmark; to assure that client interests always take priority over the interests of Valmark
and its personnel; that personal securities transactions must avoid even the appearance of conflict with the
interests of clients; and that all applicable federal and state securities laws, including insider trading, are
complied with.
Review of Accounts
Advisory reviews will usually be conducted at least annually and according to our agreement with you.
Significant changes in areas such as general market conditions, your investment objectives, your financial
situation or third-party money manager status prompt more frequent review of your accounts. Reviews of
investment accounts typically look at portfolio consistency with regard to your risk tolerance, tax
situation, investment time horizon, performance objectives, and asset allocation instructions.
If your IAR provides financial planning advice on an ongoing basis, your IAR will review your plan with
you generally at least annually for adherence to your goals. Reviews of your financial plan cover progress
toward financial independence, anticipated distributions toward family legacy goals, anticipated
distributions for social capital or charitable goals, as well as your other goals. In addition, accounts will be
reviewed upon notice of changes in your circumstances as described above.
Custodians provide clients with monthly or quarterly account statements, depending on the activity in the
account. Statements generally include details of client holdings, asset allocation, and other transaction
information. You must notify us of any discrepancies in the account or any concerns you have about the
account.
Valmark is also responsible for the establishment of a compliance program and the general supervision
over the activities of its staff. Our compliance program includes written policies and procedures designed
to:
Reasonably expected to prevent and detect violations of law.
Analyze operations and create a system of controls to ensure compliance with applicable
securities laws.
Inform all advisory personnel of Valmark’s policies and procedures.
Establish an internal review system designed to provide reasonable assurance that our policies
and procedures are effective and being followed.
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Client Referrals and Other Compensation
Valmark receives financial benefit or other compensation in addition to referral fees and investment
advisory fees in connection with providing the advisory service programs described in this brochure.
Through its clearing relationship with Pershing, our affiliated broker-dealer, Valmark Securities, Inc.,
receives service fees and/or 12b-1 fees (collectively, “12b-1 fees”) from mutual fund companies when
clients purchase certain mutual funds. Mutual funds with 12b-1 fees are generally more expensive than
those funds without. This creates a conflict of interest when we purchase these products in advisory
accounts since it results in additional compensation to Valmark’s affiliated broker-dealer. To mitigate this
conflict of interest, it is Valmark Securities, Inc. practice to credit back to advisory clients an amount
equal to the 12b-1 fees collected in connection with 12b-1 paying mutual fund transactions executed
through the Pershing platform. Charles Schwab does not pay Valmark Securities, Inc. 12b-1 fees in
connection with any mutual fund transaction.
Additional compensation which will benefit Valmark, its IARs and qualified custodians, and will not
directly benefit clients consists of, but is not limited to, receipt of promotional incentives, sales and
marketing allowances, investment research services, product education, bundled statements, compliance
guidance, occasional business travel and entertainment, and monetary contributions to Valmark’s
educational conferences.
Valmark’s IARs are also registered representatives of Valmark Securities, Inc. and, as such, they have the
ability to recommend the use of suitable products and services offered through Valmark Securities, Inc.
Clients have the unrestricted right to decline to implement any advice as well as the right to select and use
any broker they may choose. If the client elects to have securities transactions placed through Valmark
Securities, Inc., commissions for securities paid pursuant to a prospectus will be the same. However,
commissions or fees for other securities transactions may be higher or lower if placed through Valmark
Securities, Inc. than if placed through other broker-dealers.
Many of Valmark’s IARs are insurance agents with Valmark’s affiliated insurance agency, Executive
Insurance Agency, Inc. for implementation of insurance transactions. Executive Insurance Agency is
compensated for these insurance transactions and shares that compensation with appointed agents. These
commissions may be higher or lower if placed through other agencies. The receipt of commissions and
other sums by Valmark’s IARs for insurance transactions presents a conflict of interest.
Clients of Valmark who are also clients of Valmark Securities, Inc. and/or Executive Insurance Agency,
Inc. are advised that these firms maintain special compensation relationships with a variety of providers.
These relationships are often called “revenue sharing”, “special compensation”, “marketing allowances”,
or “due diligence compensation.” In exchange for such payments, Valmark furnishes the providers with
support assistance in many forms, including increased access to representatives regarding marketing,
product promotion, training, and education.
In addition, "override" compensation is paid to Valmark Securities, Inc. by some insurance carriers and
other financial service providers. Override compensation is based upon such factors as aggregate policy
premiums paid to a carrier from sales by all member offices and aggregate assets placed under financial
management from sales by all member offices. The amount of compensation varies among products and
carriers. Valmark Securities, Inc. complete special compensation disclosure can be viewed at
www.Valmarkfg.com.
Valmark may compensate insurance companies which offer the TOPS® ETF Variable Insurance Trust
funds within the NLVT, which Valmark advises, in consideration of the insurance company’s
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administrative services. These payments are made from Valmark’s resources, and no portion is born by
the respective Variable Insurance Trust funds.
Disciplinary Information
Valmark has no legal or disciplinary events relating to the firm’s advisory services or business.
Financial Information
Registered Investment Advisers are required to provide certain financial information or disclosures about
Valmark’s financial condition. Valmark has no financial commitment that impairs its ability to meet
contractual and fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
However, in light of the COVID-19 pandemic in April 2020 Valmark Financial Group, the ultimate
parent of Valmark Advisers, Inc., applied for and received a Paycheck Protection Program (PPP) Loan in
the amount of $2,214,700. Less than 1/8th of the loan went to cover payroll costs of individuals who were
primarily responsible for performing functions for Valmark Advisers, Inc.
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