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Item 1 Cover Page
Automated Investor – U.S. Bancorp Investments, Inc.
Wrap Fee Program Brochure
(Part 2A Appendix 1 of Form ADV)
U.S. Bancorp Investments, Inc.
60 Livingston Avenue
St. Paul, Minnesota 55107
866-758-8655
https://www.usbank.com/wealth-management.html
This Wrap Fee Program Brochure (this “Brochure”) provides information about the qualifications and
business practices of U.S. Bancorp Investments, Inc. (referred to as “we”, “us” or, “USBI” throughout the
document). If you have any questions about this brochure’s contents, please contact us at the above phone
number. The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about USBI also is available on the SEC’s website at www.adviserinfo.sec.gov. You
can search this site by a unique identifying number, known as a CRD number. USBI’s CRD number is
17868.
USBI is a registered investment adviser. However, that registration does not imply a certain level of skill or
training.
This Brochure is for informational purposes only. It does not convey an offer of any type and is not intended
to be, and should not be construed as, an offer to sell, or the solicitation of an offer to buy, any interest in
any entity, investment, or investment vehicle.
March 28, 2025
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Item 2
Material Changes
This section describes the material changes to our Automated Investor program since the last annual
amendment of our Form ADV on March 22, 2024.
• Disciplinary Information Update – Details of the payments made by USBI in response to the June
1, 2020 SEC Order have been added. This information can be found in the Mutual Fund Share
Class Selection Practices section under Disciplinary Information of Item 9, Additional Information.
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Table of Contents
Item 3
Item 1 Cover Page ................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Table of Contents .......................................................................................................................... 3
Item 3
Services, Fees and Compensation ............................................................................................... 4
Item 4
Account Requirements and Types of Clients ................................................................................ 8
Item 5
Portfolio Manager Selection and Evaluation ................................................................................. 8
Item 6
Advisory Business .................................................................................................................................... 8
Performance-Based Fees and Side-By-Side Management ..................................................................... 9
Methods of Analysis, Investment Strategies, and Risk of Loss ................................................................ 9
Voting Client Securities ........................................................................................................................... 17
Item 7 Client Information Provided to Portfolio Manager ....................................................................... 18
Item 8 Client Contact with Portfolio Managers ....................................................................................... 18
Additional Information ................................................................................................................. 18
Item 9
Disciplinary Information .......................................................................................................................... 18
Other Financial Industry Activities and Affiliations .................................................................................. 20
Code of Ethics......................................................................................................................................... 22
Participation or Interest in Client Transactions, Margin and Lending, Personal Trading, and Trade
Errors ...................................................................................................................................................... 22
Review of Accounts ................................................................................................................................ 23
Client Referrals and Other Compensation .............................................................................................. 24
Financial Information .............................................................................................................................. 26
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Services, Fees and Compensation
Item 4
U.S. Bancorp Investments, Inc. (USBI) is owned by U.S. Bancorp and has been incorporated since 1974.
We acquired an entity with an investment adviser that was state registered in 1996 and became SEC
registered in 2007.
We are an investment adviser as well as a broker-dealer registered with the SEC. We are a member of the
Financial Industry Regulatory Authority, known as FINRA, and also a member of the Securities Investor
Protection Corporation, known as SIPC.
We serve as the investment adviser for USBI Automated Investor (the “Service”), which provides
discretionary ongoing management of your personal Automated Investor advisory account (the “Account”)
for an all-inclusive “wrap” fee. This Brochure provides important information and disclosure about the
Service. You should carefully read it before opening an Account and beginning to invest through the
Service, to ensure that the Service is suitable and appropriate for your investment needs. We also provide
investment management services through the USBI Personal Portfolios Wrap Program. A brochure
describing that Program is available upon request.
We provide a Client Relationship Summary (“Form CRS”, or Part 3 of Form ADV) to retail investors to assist
with the process of deciding whether to engage us or our financial professionals, and whether to establish
an investment advisory or brokerage relationship. It allows you to gain a better understanding of the nature
of the relationship and services you can expect from us in each type of relationship and to compare us to
other broker-dealers and investment advisers. Our Form CRS is available upon request and contains a
summary of the types of client relationships and services we offer; our fees, costs, conflicts of interest, and
standard of conduct; any reportable legal or disciplinary history for us; and how to obtain additional
information about us and our financial professionals. This brochure should be read together with our Form
CRS and other agreements and disclosures that we provide to you from time to time.
The Service
The Service is an online, algorithmic automated investment advisory service that is intended to help you
achieve your stated goal available through one or more websites or mobile applications (the “Site”). The
Service provides personalized investment decisions and portfolio management based on information you
supply when you open an Account and as you update it over time. The Service uses a proprietary,
automated computer algorithm (“Algorithm”) developed by a third-party technology service provider. This
Algorithm uses capital markets assumptions, risk categories, asset allocation targets for those categories,
and eligible securities for each asset class (collectively, “Investment Inputs”) that we receive from the Asset
Management Group (“AMG”) of our bank affiliate, U.S. Bank, National Association (“U.S. Bank”).
The Service is offered on a “wrap” fee basis, whereby a single advisory fee is charged that includes
investment advisory services, custodial services, sponsorship, and brokerage execution, including
commissions on trades we execute.
including providing
the
Investment
USBI is the investment adviser and the Service’s primary sponsor, with advisory discretion for selecting the
Service’s algorithmic provider, determining the suitability of your Account, and various other duties and
responsibilities
Inputs, client communications, proxy voting,
recordkeeping, and brokerage and custody. As the Service’s investment adviser, we direct the investment
of clients’ Accounts subject to reasonable investment restrictions we accept (as explained in full in Item 6,
Description of the Service). We have full investment discretion to adjust asset allocations and replace or
reduce investments. Our investment decisions are based on the Algorithm, which relies on Investment
Inputs. Investment Inputs may be modified as needed to keep them consistent with the Service’s
investment philosophy, which is described below, but we will not customize them for individual clients. The
financial projections are derived through AMG’s proprietary probability simulation. We retain discretion to
add a sub-adviser at any time. The Service does not permit you to choose a sub-adviser for your Account
or to designate a USBI financial advisor to assume that discretionary role.
Through the Service, USBI will manage your Account held at USBI, by directing trades to our broker-dealer
division for execution. USBI also serves as custodian of your assets, which are held in a USBI brokerage
account. We select and oversee the Service’s service providers, select investments, allocate assets among
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different asset classes, and vote proxies for the securities in your Account. If you have selected multiple
goals to be managed through the Service, USBI will manage each goal within a separate Account based
on your investment profile for that goal, including your risk tolerance, time horizon and investment objective.
The Service does not provide holistic investment advice as it seeks to achieve a particular goal for the
assets in your Account. Depending on your financial circumstances and your investment objectives,
another USBI account type may be more appropriate for you and you should discuss your needs with a
USBI financial advisor before enrolling in the Service. The Service designs goals and model portfolios to
accommodate both short-term and long-term time horizons. Account investments are limited to broad
market index and other exchange-traded funds (“ETFs”) that provide access to equities, emerging markets,
fixed income, real estate, and other asset classes. On a periodic basis, we will review your Account for any
mutual fund shares and convert existing shares to advisory share class shares, when available, without
notice to you. We will use a different mutual fund share class if no equivalent advisory share class is
available to us.
Among other things, in the investment advisory agreement (“IAA”) and related agreements you
acknowledge your ability and willingness to conduct your advisory and brokerage relationship with us on
an electronic basis, receiving all Account statements, information, agreements, and documents, including
this Brochure, our Form CRS, and any amendments, updates or changes to them, through the Site and/or
electronic communications, and signing all agreements related to the Service, including the IAA,
electronically. This is a requirement for using the Service both now and in the future, regardless of any
other agreement with us or our affiliates to the contrary.
We act as your Account’s broker-dealer and custodian, buying and selling securities and rebalancing your
investment portfolio, as dictated by the Algorithm. When you open an Account you will enroll in the U.S.
Bancorp Investments, Inc. Sweep Program (“Sweep Program”), which automatically sweeps uninvested
cash balances in your Account into one or more money market mutual funds (“Money Market Funds”)
managed by firms unaffiliated with USBI. The terms and conditions of the Sweep Program, which is a
required part of the Service, are provided in the account opening documents.
At all times, you can request liquidation of securities and withdraw cash from your Account, except as
otherwise permitted for payment of fees and expenses (as described below). You cannot make trades
directly in your Account. You may transfer additional eligible assets into your Account, cancel existing
Accounts from or enroll additional Accounts into the Service, or terminate your IAA. We may terminate
your Advisory Account under a variety of circumstances described in the IAA.
We also send all Service clients periodic e-mails containing financial and retirement best practices, market
commentary, alerts, evaluations, and other relevant content. Some of these communications can be
customized, modified, or de-activated, while others cannot, and if you refuse to accept required
communications, or are otherwise unable to or become unable to receive them, we will terminate your IAA
and your Account. You must therefore maintain an accurate and up-to-date e-mail address with USBI.
Before opening an Account and beginning to invest through the Service, you must carefully read the IAA
and understand the consequences of entering a discretionary, automated advisory relationship with us.
The IAA contains various terms, conditions, rights, limitations, and obligations, including fee payment
obligations, to which you are subject when you have an active Account and are investing through the
Service. We may change the IAA from time to time according to its terms. Other important disclosures
concerning the Service are provided on the Site and we encourage you to review them.
Fees and Expenses
General Information about Advisory Fees
You will pay a quarterly advisory fee (“Advisory Fee”) at an annualized rate equal to 0.24% (the “Advisory
Fee Rate”) of your Account assets, including cash and securities locked by you but excluding ineligible
securities. The Advisory Fee is not negotiable. We may discount the Advisory Fee Rate for certain clients,
as described below. The Advisory Fee is called a “wrap” fee in that it represents payment for the following
advisory and related services that we and our service providers deliver to you as part of the Service:
• Account suitability determination;
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• Selection and oversight of the Service’s broker-dealer;
• Selection and oversight of third-party technology service providers;
• AMG’s Investment Inputs and related services;
• Securities trading through USBI, acting as a broker-dealer;
• Custody of your Account;
• Account statements and performance reports;
• Voting proxies and responding to legal notices (other than responding to class actions, which
remains your responsibility);
• Market statistics, financial, and other performance data;
• Retirement best practices, market commentary, alerts, evaluations, and other Service content;
• Tax reporting; and
• Other Service technology.
We offer the Service on a “wrap” or single asset-based fee basis because we believe it best allows us to
achieve our mission of simplifying clients’ automated investing for financial goals.
Fee Sharing Arrangements
We pay a third-party technology service provider an annual fee of up to .0325% of your Account assets
(including cash, dividends, and accrued interest). We share a portion of the Advisory Fee with other parties
that provide services to your Account. In particular, we rely on guidance from AMG for the Investment
Inputs to the Algorithm. We pay AMG a flat annual fee for those services, or such other amount as we may
agree on from time to time.
Changes
We may revise the timing and applicable period for the payment of the Advisory Fee when you open your
Account or when you cancel or enroll a brokerage account. From time to time, we may offer promotions
where clients can receive some de minimis reward or reduced Advisory Fee for a period of time or
indefinitely, including a zero Advisory Fee Rate. However, we are not obligated to offer a reward or waiver
to all clients or to continue offering a promotion for any other period. We reserve the right, in our sole
discretion, and to the extent required by applicable law, to waive or offset Advisory Fees for clients, including
clients who are employees of USBI and USBI affiliates, and clients whose Account assets are subject to
Section 4975 of the Internal Revenue Code of 1986 (the “IRC”).
Advisory Fee Considerations
You should carefully evaluate these important considerations regarding the Advisory Fee before opening
your Account and beginning to invest through the Service:
• The Advisory Fee may be more or less than the cost of the services included in the Service if they
were provided separately or from another source. This can depend on several things such as the
amount of the Advisory Fee, the level of activity in your Account, the amount of cash and type of
securities in your account, and the value of advisory, brokerage, custodial, and other services that
are provided under the arrangement. Other factors to consider include development and ongoing
management of an asset allocation or investment strategy, gathering and monitoring of information
to make investment decisions, implementing those decisions, transaction costs, fees and taxes,
commissions or markups/markdowns on transactions, custodial costs, performance information,
and tax statements.
• The Advisory Fee may be higher or lower than the ongoing or up-front fees or charges you pay on
your existing investment advisory or brokerage accounts. In particular, it may be higher than those
fees you paid or currently pay for other USBI brokerage products and services, although it may be
lower than the fees you paid or currently pay for other USBI investment advisory services. While
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we only offer the Service on a “wrap” fee basis, based on individual circumstances, such as level
of trade activity, it may be in your best interest to use an unmanaged USBI brokerage account, in
which you pay commissions per trade.
• We calculate the Advisory Fee based on the entire balance of your Account, including any cash
allocation. As a result, the Advisory Fee may, at times, exceed the return on the cash portion of
your Account, namely the income earned by Money Market Funds, resulting in a net loss, or “cash
drag” to you. While the cash portion of your Account will generally not be significant, the cash drag
could be meaningful in a very low or even negative interest rate environment. In addition, inflation
can erode the purchasing power of uninvested cash.
• The Advisory Fee does not include: exchange fees; regulatory transaction fees for ETFs and other
securities; transfer taxes; liquidation fees for non-cash assets you contribute to your Account;
electronic fund and wire transfer fees; overnight carrier fees; fees for the redemption of mutual fund
shares; and other fees required by applicable law, regulations, or rules. Third parties may receive
a portion of these fees. You are discouraged from transferring mutual fund shares into your
Account on which you have paid a sales load within the past 24 months. As a shareholder of
mutual funds and ETFs, you will pay your share of these funds’ fees and expenses. These fees
and expenses are described in each fund’s prospectus or disclosure statement. You pay these
fees as a shareholder in addition to paying the Advisory Fee. Our affiliates earn some of these
fees and expenses. Fees and expenses reduce a fund’s performance and the performance of your
Account. Fund fees and expenses may change from time to time.
• We act as a broker
‐
dealer in addition to an investment adviser in connection with the Service. If
you fund an Account with securities that were recommended by a financial advisor and recently
purchased at USBI on which you paid a commission or markup, we will generally credit your
Account with the amount of brokerage commission or markup previously paid. However, if you
fund a brokerage account with cash proceeds from the sale of securities at USBI on which you may
have already paid commissions or markdowns, you will not receive a credit for those commissions
or markdowns.
• At times we will exclude certain securities from billing.
•
In our broker-dealer capacity, we receive shareholder servicing fees from certain mutual fund
companies based on USBI client assets held in their mutual funds. These fees cover costs for
delivering client statements, confirmations, tax forms, prospectuses, proxies and other shareholder
related back office processes such as recordkeeping, escheatment, and call-center support. The
shareholder servicing fees vary by mutual fund company and by fund and are based on the assets
held in USBI client accounts, and therefore brokerage clients are indirectly paying the shareholder
servicing fee to USBI.
Calculation and Billing
The Advisory Fee for your Account will be billed and collected on a quarterly basis, in advance.
When an Account is opened, the initial Advisory Fee is billed using the value of your Account at the end of
the day it was opened at the inception of the Account and prorated for the remainder of the calendar quarter.
Ongoing quarterly fees for new and existing Accounts are determined by the market value of your Account
assets on the last business day of the previous quarter. Deposits to or withdrawals from the Account of
cash or securities with a value equal to or greater than $10,000 will be billed at the Advisory Fee Rate on a
pro-rata basis. We will net deposits and withdrawals made on the same day to determine any additional
Advisory Fee or refund. The additional fee or refund will be equal to the Advisory Fee Rate times the
amount of the increase or decrease, prorated based upon the days remaining in the calendar quarter. If
the Account is terminated prior to the last day of the quarter, a prorated portion of the Advisory Fee you
paid will be refunded based upon the days remaining in the quarter.
We automatically deduct any Advisory Fee due and payable from your Account on each payment date. If
your Account has insufficient assets, we have the authority to sell securities in your Account in order to
make cash available for Advisory Fee payment without notification to you. The obligation to pay Advisory
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Fees may limit your ability to request liquidation of securities to withdraw cash from your Account. This is
the only method of billing we use, and you may not select another method.
We or our designee value Advisory Account assets for Advisory Fee calculation purposes, following
procedures described in the IAA.
Effect of Termination on Advisory Fees
You may terminate your IAA at any time. We will pro-rate any Advisory Fee you have already paid us for
the final quarter the Service is provided to you. If you are closing an IRA account, you will pay an account
termination fee if you request a cash-out at the time of termination. This fee will be deducted from your
account.
Upon termination, you are responsible for monitoring all of the securities in your Account. We will not give
you advice about those securities.
Account Requirements and Types of Clients
Item 5
Account Requirements
Eligible Clients
The Service is offered to individuals for their related investment and retirement accounts. Service clients
must be permanent legal residents of the United States, at least 18 years old, and not on any governmental
sanctions list of prohibited individuals. You must be a customer of U.S. Bank or one of its affiliates, with
online access, to open an Advisory Account. All Advisory Accounts are opened electronically through the
Site.
Minimum Account Size
You must open an Account with at least $1,000 of eligible assets (including cash) (“Service Minimum”). If
you transfer ineligible assets to your Account, we will sell them or transfer them to an account where they
are eligible. If at any time the amount of assets in your Account is less than Service Minimum, we may
terminate your IAA and close your Account.
Types of Clients
We offer the service to individuals only.
Portfolio Manager Selection and Evaluation
Item 6
USBI is the Service’s sole investment adviser. A third-party technology service provider develops and
provides the Algorithm that generates the Service’s investment decisions; and also maintains the
proprietary platform on which the Service operates.
In the future, we may use a different third party (or parties), or an affiliate, to perform any or all of the Service
functions. Third parties may also terminate their agreement with us under certain circumstances. This
could materially affect our ability to continue offering the Service in its current form.
Account Performance
We calculate your Account performance using a time-weighted calculation standard to adjust for significant
asset flows into your Account. Other generally accepted methods of calculation may yield different results.
____________________________________________________________
Advisory Business
Types of Advisory Services Offered
We offer three types of advisory services: (1) managed account services, (2) automated investment
services, and (3) financial planning services. We do not specialize in any one type of advisory service.
This Brochure focuses on the Service, an automated investment service. Separate documents that explain
our managed account and financial planning services are available upon request.
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Description of the Service
The Service is an online, algorithmic automated investment advisory service that is intended to help you
achieve your stated goal. The Service provides personalized investment decisions and portfolio
management based on information you supply when you open an Account and as you update it over time.
The Service is offered on a “wrap” fee basis, whereby a single advisory fee is charged that includes
investment advisory services, custodial services, sponsorship, and brokerage execution, including
commissions on trades we execute.
USBI is an investment adviser and the Service’s primary sponsor, with advisory discretion for selecting the
Service’s algorithmic provider, determining the suitability of your Account, and various other duties and
responsibilities including providing the Investment Inputs that serve as Algorithm inputs, client
communications, proxy voting, recordkeeping, and brokerage and custody. As the Service’s investment
adviser, we direct the investment of clients’ Accounts subject to reasonable investment restrictions we
accept. We have full investment discretion to adjust asset allocations and replace or reduce investments.
Our investment decisions are based on the Algorithm, which relies on Investment Inputs. Investment Inputs
may be modified as needed to keep them consistent with the Service’s investment philosophy, which is
described below, but we will not customize them for individual clients. The financial projections are derived
through AMG’s proprietary probability simulation. We retain discretion to add a sub-adviser at any time.
The Service does not permit you to choose a sub-adviser for your Account or to designate a USBI financial
advisor to assume that discretionary role.
You can set reasonable restrictions on the management of your Account, subject to our review and
acceptance, by contacting us using the contact information specified on the Site. Such restrictions may
include the purchase of specific ETFs designated in the strategy, subject to limitations. USBI will generally
select both a primary and secondary ETF for each asset class in consideration of, among other things, tax-
loss harvesting and requested investment restrictions. You may not restrict the purchase of more than one
ETF in a particular asset class or underlying investments within an ETF. If a restriction is accepted, Account
assets will be invested in a manner that is appropriate given the restriction. You may also restrict the sale
of U.S. equities currently held in the account, up to 10% of the portfolio value.
Investment advisory services create a fiduciary relationship with you. This means that we must place your
interests above our own, and carefully manage any perceived or actual conflict of interest that may arise in
relation to our advisory services. Please note that although we act as your fiduciary investment adviser in
offering the Service to you, this does not affect any other advisory relationship you may have with us. The
nature of your existing advisory accounts, your rights and obligations relating to these accounts, and the
terms and conditions of any investment advisory agreement in effect do not change in any way. In addition,
if you have any other non-fiduciary relationships with us, such as a commission-based USBI brokerage
account (i.e., one that is not managed by the Service), opening an Account and beginning to invest through
the Service does not convert those other relationships into fiduciary relationships.
____________________________________________________________
Performance-Based Fees and Side-By-Side Management
The Service does not charge performance-based fees and we do not manage performance fee-paying
accounts side-by-side with non-performance fee-paying accounts.
____________________________________________________________
Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
Client Information Gathering
The Service’s goal projections and investment decisions are based on the information you communicate to
us during the Account opening process, concerning, principally, your investment objectives, the time
horizon to reach your goals, and your risk tolerance level. Based on this information you provide and the
Investment Inputs, the Algorithm makes investment decisions for your Account, which primarily include
buying, selling, holding, or otherwise gaining exposure to ETFs.
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Information Sources
The main information sources for market statistics, financial, and other performance data on which the
Service relies are third-party data vendors. We pay these vendors access fees for their data services.
Reliance on Client Information
You are responsible for providing true, accurate, and complete information to us and to promptly notify us
whenever there are changes to this information that could affect projections or decisions, our ability to
communicate with you, or other personalized aspects of the Service. Such changes include but are not
limited to, a life-change event that affects your investment horizon, or a change to your e-mail address. If
you do not supply truthful information, the quality and applicability of the goal projections and investment
decisions may be compromised, which may prevent the Service from helping you achieve your goals. In
addition, the Service does not consider any other accounts and assets you own in its analysis.
Investment Philosophy
The Service’s investment philosophy, which informs our Investment Inputs and resulting investment
decisions, is based on the following principles and strategies designed to help you achieve your goals:
• Asset Allocation: The goal of any advisory account portfolio is to achieve an investment objective
by using the investment opportunities available across global asset classes (equities, fixed income,
real estate) while taking the minimum amount of uncertainty or expected risk necessary to
potentially achieve that objective over the course of the investment time horizon. The Service’s
asset allocation sets the foundation for this work, by identifying “efficient” portfolios designed to
generate the optimal potential for returns for a client’s specific risk tolerance and time to financial
goal.
• Diversification: To effectively manage risk, specific asset classes that are considered for inclusion
in a portfolio mix are (i) domestic equities to generate potential meaningful growth; (ii) international
equities as a cost-efficient way to possibly enhance and smooth returns; (iii) fixed income assets
as an effective hedge against equity market downturns and, with selected fixed income securities,
to help manage inflation risks; and (iv) real estate assets to help moderate inflation risks without
sacrificing the potential for returns.
• Glide Path: For certain goals, Portfolios are modified to adjust for risk over the course of a client’s
time horizon for their goal, a course of adjustments referred to as the “Glide Path”. The primary
focus is to help reduce the potential impact of market downturns as the financial goal nears, while
still acknowledging the client’s specific risk tolerance.
• Portfolio Construction: Focus is placed on selecting ETFs to implement the investment strategy by
using a thorough due diligence process that seeks to identify those funds that are best positioned
to help achieve goals with an appropriate risk level. The selection process uses factors such as
investment methodology, performance history, liquidity, fee structures, as well as the role an
investment can play to deliver a client’s target asset allocation strategy.
• Tax Efficiency: All total portfolio solutions are designed with the goal of improving after-tax returns.
The tax impact of buy, hold, and sell decisions are a key consideration, including tax loss harvesting
(i.e., benefiting from investment losses to help offset the tax liability created by investment gains or
other forms of income).
Service Limitations
While we have designed the Service to be appropriate for many clients, it may not be appropriate for you if
you want to restrict the purchase of certain securities for your Account; if you desire more frequent account
reviews for trading opportunities; if you have a very short investment horizon, a high tolerance for market
risk, or a desire to invest significantly in alternative asset classes; if you have especially complex investment
objectives and needs as your current investments consist of illiquid securities, annuities, and/or extremely
low basis securities; or in the case of the retirement goal, if you are already in retirement and drawing down
your savings. Also, because the Service is an online advisory service, it is not appropriate if you have
limited or no access to technology. If the Service is inappropriate for you, or if you prefer a non-automated,
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non-algorithmic advisory service featuring a one-on-one relationship with a registered USBI financial
advisor and greater ability to control and direct the investment of your assets, you should consider the USBI
Personal Portfolios Wrap Program and/or our Financial Planning services. More information about each of
them is provided in their respective brochures or disclosure documents. On the other hand, if you do not
seek a “wrap” fee-based discretionary investment advisory service, you should instead consider an
unmanaged USBI brokerage account in which you pay commissions per trade.
If you decide the Service is appropriate for you, you should understand that it is meant to be a component
of your overall investment strategy and not your sole investment strategy. The Service’s advice is based
on a limited number of questions you answer through the Site. A different advisory program that asks other
questions, or considers other information or financial circumstances (e.g., your other assets, debt load,
personal tax status, or other financial obligations) likely would provide you with different advice. You should
carefully consider the Service’s limitations, costs and benefits before opening an Account and beginning to
invest.
Risk of Loss
General Investment Risk
While the Service seeks investment returns consistent with your risk tolerance, we cannot guarantee the
Service’s investment decisions will be successful and result in profitable investing. Investing in securities
involves risk of loss that you should understand and be prepared to bear. Investment performance can
never be predicted or guaranteed, and the value of your Account will fluctuate due to market conditions and
other factors. Past performance is no guarantee of future results.
The following risks may not be all-inclusive, but you should carefully consider them before opening an
Account and beginning to invest. You should consider these possible risks and the effect it can have on
your Account.
Risks of the Algorithm
The Service depends on investment decisions generated entirely by a third-party technology service
provider’s Algorithm. The Algorithm is automated and will only be customized within its limitations, which
include the Investment Inputs that we provide and the information you supply. If the Algorithm were to
malfunction or fail, or were to rely on assumptions, including economic and transaction cost assumptions,
that are incorrect, that do not apply to your specific financial situation, or that do not change even as market
expectations shift, you could sustain investment losses, some or all of which could be significant.
Additionally, the Algorithm employs a number of quantitative models that involve assumptions based upon
a limited number of variables that are extracted from complex financial markets or instruments that they are
intended to replicate. Any one or all of these assumptions, whether or not supported by past experience,
could prove over time to be incorrect, which could cause you to sustain significant investment losses.
Risks of Monte Carlo Simulation
The Service uses Monte Carlo simulation to generate goal projection forecasts. Monte Carlo simulation is
a statistical modeling technique that charts the probability of discrete financial outcomes at certain times in
the future. The outcomes presented using Monte Carlo simulation represent only a few of the many
possible outcomes, will vary over time, and are not guarantees of investment returns. Moreover, since past
investment performance and general market conditions may not necessarily be repeated in the future, your
goal projections may not be fulfilled. Differences in account size, age, risk tolerance, transaction timing,
and prevailing market conditions at the time of investment may also lead to different results, and you may
lose money.
Model Risk
The Service’s models and techniques are based on the information and data available as well as on
assumptions, assessments, and estimates, all of which may be subject to error. As a result, those models
and techniques may not be effective, account for all relevant factors, or account for any such factors
correctly.
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Risk of Reliance on Data
The Service is highly reliant on data from third party and other external sources, and discretion will be
exercised to determine what data to gather, which impacts the Service’s projections and decisions. In
addition, due to the automated nature of data gathering and the fact that much of this data comes from third
party sources, the Service will not be able to view or process all desired and/or relevant data at all times.
The Service may not use certain data or data types in generating or making goal projections and/or
investment decisions, and data that is used may not be the most accurate data and may contain errors.
Declared Risk Tolerance; Capital Markets Assumptions
The Service’s financial projections and investment decisions are based, in part, on your declared risk
tolerance. You must carefully consider the tradeoff between risk and return in deciding upon your desired
risk tolerance. A lower risk tolerance could, as a result of your Account containing larger weights in lower-
risk asset classes, such as fixed income, reduce the possibility that you will reach your goals. A higher risk
tolerance could, as a result of your Account containing larger weights in riskier asset classes, such as
equities, expose you to higher volatility than you are comfortable accepting, which could also, depending
on your investment horizon, reduce the possibility that you will reach your goals. In addition, the assumed
risk, return, volatility, and correlation of the investment decisions corresponding to your declared risk
tolerance are based, in part, on the capital markets assumptions we specify. Those assumptions, which
are based on historical asset class returns (as reflected by certain indices), proprietary models, subjective
assessments of the current market environment, and forecasts of likelihood of future events, may turn out
to be incorrect, which may cause you to accept more or less risk than you desired and undermine the
Service’s ability to help you reach your goals.
Risk of Not Meeting Goals
The Service is intended to help you meet your goals based on the information you supply to us. However,
we cannot assure you that your use of the Service will help you reach those goals, or even improve the
risk/return profile of your overall investment portfolio, and your use of the Service may in fact result in
significant losses.
Risk of Liquidation-Driven Losses
As stated above, the Service is only appropriate if you have an investment horizon of two years or more
before you plan to access any assets in your Account. As a result, the Service generally invests all of your
Account assets in securities suitable for the length of your investment horizon unless you designate certain
Account equity securities as restricted (in which case those securities are “locked” and cannot be sold).
The Service is not appropriate if you have cash needs within two years. However, if you change your plans
and need access to your Account assets at any point prior to the end of your stated investment horizon, the
prices at which these assets are liquidated may cause you to experience a significant loss, in addition to
tax liabilities and penalties, undermining the Service’s ability to help you reach your goals.
Tax Risks
Any tax optimized decisions the Service makes and implements are not intended to serve as tax advice,
and no representation is made that you will obtain or avoid any particular tax consequences as a result of
those decisions. Dividends, capital gains, transfers, and sales of securities may create taxable events
unless your Account is tax-exempt (e.g., individual retirement account). We urge you to consult with your
personal tax and legal advisors about the tax consequences of investing through the Service based on your
particular circumstances. The Service assumes no responsibility to you for the tax consequences of any
transaction.
In addition, any tax-loss harvesting (i.e., offsetting capital gains with capital losses in order to reduce or
eliminate income tax obligations) the Service uses should not be interpreted as tax advice, and we cannot
guarantee that certain tax consequences will be obtained or that the associated investment decisions will
result in any particular tax consequences. The tax consequences of tax-loss harvesting, and other tax
optimized strategies are complex and may be challenged by the Internal Revenue Service. Moreover,
investment decisions associated with such strategies may not perform as expected; expected returns and
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risk characteristics are no guarantee of actual performance. The Service was not developed to be used
by, and it cannot be used by, any client to avoid tax penalties or interest.
Account Funding Risk
If you sell any investment or other asset to fund your Account you may pay taxes, early withdrawal penalties,
or other costs or penalties as a result of such sale or liquidation, including the loss of living, death, or other
benefits of that investment or asset. In addition, if you fund your Account with securities, when the Service
sells those securities you may pay the same taxes or penalties. Any securities you transfer in kind to your
Account are subject to sale and proceeds will be invested in the Service’s selected model portfolio.
Withdrawal Risk
Cash withdrawals from, or other changes to, your Account may cause us to execute trades in that Account
at then-prevailing market prices or prevent us from executing trades intended to rebalance your investment
portfolio, resulting in your current asset allocation deviating from the target asset allocation and losses,
undermining your long-term investment objectives. Further, the Service will use dividend and other income
generated by the securities held in your Account to rebalance that Account, will not necessarily be
reinvested in those same securities, and will not be made available for withdrawal.
Risk of Advisory Account Restrictions
By contacting us using the contact information specified on the Site, you may set restrictions on the sale of
certain securities currently held in your Account. You may also request that certain ETFs be excluded from
purchase in your Account. Accounts with such restrictions may perform differently from accounts without
restrictions and that performance may vary. For example, such restrictions may adversely impact Account
performance by preventing the Service from implementing an optimal asset allocation in light of your
investment objectives, goals, and risk tolerance.
Diversification and Asset Allocation Risk
The Service’s asset allocation is constructed using modern portfolio theory. This means that the Service
seeks to construct portfolios to optimize expected return based on a given level of market risk. The asset
classes selected are intended to reflect the types of fundamental equity and fixed income exposures that
are commonly included within diversified investment portfolios. Other asset classes not considered in the
portfolios may have characteristics similar or superior to those that are included. The asset classes selected
can perform differently from each other at any given time, so your Account’s performance will be affected
by the allocation among the various asset classes. The Service’s asset allocation decisions may result in
more portfolio concentration in a certain asset class or classes, which could reduce overall return if the
concentrated assets underperform the Service’s expectations. Depending on market conditions, there may
be times where diversified portfolios underperform less diversified portfolios, as diversification and asset
allocation strategies do not guarantee low volatility, profit, or protection against investment loss.
Moreover, the value of an entire asset class can decline for a variety of reasons outside of our control,
including, but not limited to, changes in the macroeconomic environment, unpredictable market sentiment,
forecasted or unforeseen economic developments, interest rates, regulatory changes, and domestic or
foreign political, demographic, or social events. A high allocation in a particular asset class may negatively
affect your overall Account performance to the extent that the asset class underperforms relative to other
market assets. Conversely, a low allocation to a particular asset class that outperforms other asset classes
in a particular period will cause your Account to underperform relative to the overall market.
Correlation Risk
Certain investments will have returns that individually or in the aggregate are correlated (possibly highly)
with various market indices, including various equity, debt, or other markets around the world. On the other
hand, there may be periods of time when your Account returns are not correlated with various market
indices or the returns of other investment strategies.
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Economic Risk
Your Account’s investments are likely to be exposed to risks relating to weakness in various global
economies and the economic cycle. Numerous factors, such as market volatility, interest rates, commodity
prices, equity prices, currency prices, credit spreads, and deflationary and inflationary pressures, may be
affected by the economic cycle and long-term economic trends. Predictions about financial market
conditions and economic factors are highly uncertain, and the presence, duration, and impact of any market
or economic conditions could have a materially adverse effect on Account investments.
Financial Market Disruptions
In recent years, disruptions in the global financial markets, the scope and severity of which are without
precedent in recent financial history, have had materially adverse, and in certain cases catastrophic,
consequences for the values, liquidity, and stability of certain types of investments, including the types of
investments that the Service makes on your behalf. Similar or dissimilar disruptions may occur in the future,
and their duration, severity, and ultimate effect are difficult to forecast. These disruptions could lead to
additional regulations or laws, which could have a material adverse effect on your Account and the Service.
Regulatory Change Risk
It is possible that changes in applicable laws and regulations will affect your Account and the Service.
These changes include but are not limited to: changes in investment adviser or securities trading regulation,
a change in the U.S. government’s guarantee of ultimate payment of principal and interest on certain
government securities, and changes in the tax code that could affect interest income, income
characterization, and/or tax reporting obligations. In addition, a number of substantial regulatory changes
are pending or in the process of changing in certain markets. The consequences of additional regulation
on the liquidity and the efficient and orderly functioning of the markets in which the Service invests cannot
be predicted and may materially diminish the profitability of the investments the Service makes on your
behalf.
Volatility Risk
The performance of investment strategies the Service deploys may be volatile (both in absolute terms and
relative to realized returns), potentially resulting in increased risks, including the risk of losses. Investments
may have volatility, a greater chance of losses or negative returns, lower average returns, correlation with
certain macroeconomic risks, asset class concentrations, and/or other significant risks, whether in absolute
terms, relative to expected returns, or relative to certain other strategies that the Service uses on behalf of
other clients.
Liquidity and Valuation Risk
High volatility and/or the lack of deep and active liquid markets for a security may prevent us from placing
trades for clients at all, or at an advantageous time or price. Some securities (including ETFs) that hold, or
trade derivatives and/or other financial instruments may be adversely affected by liquidity issues as they
manage their portfolios. While we value the securities held in your Account based on reasonably available
exchange-traded security data, we may from time to time receive or use inaccurate data, which could
adversely affect security valuations, transaction sizes for purchases or sales, and/or the resulting Advisory
Fees you pay.
Credit Risk
The Service may be exposed to credit risk. Exchange trading venues or trade settlement and clearing
intermediaries could experience adverse events that may temporarily or permanently limit trading or
adversely affect the value of Account securities. In addition, any issuer of securities may experience a
credit event that could impair or erase the value of its securities.
Securities Investment Risks
All securities and other Account investments carry some level of risk, including the risk that you could lose
your entire investment. Prices of securities can be volatile and a variety of risks, including market, currency,
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economic, political, technological, regulatory, social, and business risks, can adversely affect the value of
and return on any Account investments.
The investment risks of certain types of securities, in which ETFs invest, includes the following; additional
risk factors are disclosed in the IAA.
• Market Risk: Securities are subject to market risk. The market value of securities may go up or
down in response to the prospects of individual companies, particular sectors or governments,
and/or general macroeconomic conditions throughout the world due to increasingly interconnected
global economies and financial markets.
• ETFs, In addition to all the risks involved in investing in securities generally, these securities are
subject to the risk that they may not effectively achieve the performance of the index, industry, or
other market they are intended to track (if they do seek such tracking), in addition to the risk that
expenses reduce returns, that management is not successful at its stated program, that there are
conflicts of interest, that the investment is illiquid or has low trading volume, and that non-
investment operations become subject to error and mismanagement, resulting in losses. These
securities may also have exposure to derivative instruments, which may not perform as expected,
along with other investment risks described in their prospectuses, statements of information, and
other disclosure documents.
• Equities: Equities are subject to changes in value and their values may be more volatile than other
asset classes. The value of equity securities varies in response to many factors including those
specific to the issuer and the industry in which the issuer operates. Equity markets tend to move
in cycles, which may cause stock prices to fall over short or extended periods of time. In addition,
stocks of mid-cap companies tend to be more volatile than those of large-cap companies, while
small-cap and international stocks tend to have greater volatility than large- and mid-cap U.S.
stocks. Historically, U.S. and non-U.S. stock markets have experienced periods of substantial price
volatility and may do so again in the future.
• Fixed Income: Generally, the value of fixed income securities changes inversely with changes in
interest rates. As interest rates rise, the market value of these securities tends to decrease and
conversely, as interest rates fall, their market value tends to increase. This risk is typically greater
for securities based on longer-term interest rates than for those based on shorter-term interest
rates. Further, fixed income securities may experience a decline in income when interest rates
decrease, as an issuer may be able to prepay principal prior to the security’s maturity, requiring
reinvestment in securities with lower yields. They are also subject to credit (or default) risk, whereby
the issuer fails to make timely principal or interest payments, or liquidity risk, whereby a security is
difficult to purchase or sell or becomes difficult to sell after being purchased. These risks have
been especially pronounced in recent times due to disruptions in the global debt markets and are
elevated for high-yield fixed income securities (sometimes called junk bonds).
• Developed Countries Securities: Developed countries securities are subject to regulatory, political,
currency, security, demographic, and economic risk specific to those countries. Developed
countries may be impacted by changes to the economic health of key trading partners, regulatory
burdens, debt burdens, and commodity prices or availability. Developed countries are generally a
significant portion of the global economy and have experienced slower economic growth than other
countries or regions.
• Non-U.S. Securities: Non-U.S. securities have special risks not typically associated with U.S.
securities, which may be more pronounced in connection with developing or emerging markets
securities. These risks include adverse fluctuations in foreign currency values, adverse political,
social, and economic developments affecting one or more foreign countries, less publicly available
information and more volatile or less liquid securities markets, restrictions on receiving the
investment proceeds from a foreign country, foreign tax laws or tax withholding requirements,
unique trade clearance or settlement procedures, potential difficulties in enforcing contractual
obligations or other legal rules that jeopardize shareholder protection, less transparent accounting
practices, and inadequate or irregular foreign regulation.
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• REITs: REITs and other real estate-related securities may be adversely affected by factors
affecting the real estate industry, which include changes in interest rates and social and economic
trends. They are also subject to the risk of fluctuations in income from underlying real estate assets,
poor performance by managers, prepayments and defaults by borrowers, adverse changes in tax
laws, and, for U.S. REITs, their failure to qualify for the special tax and regulatory treatment granted
under the federal tax and securities laws.
• Commodities: Commodity-linked securities (i.e., commodity-based ETFs and Exchange Traded
Notes) may be adversely affected by changes in the underlying commodity value, supply and
demand, and governmental regulatory policies, in addition to overall market movements, taxation,
terrorism, nationalization or expropriation, commodity index volatility, changes in interest rates, or
factors affecting a particular industry or commodity.
• Other Risks: Certain securities may have exposure, whether intentional or unintentional, to various
market movements, and other sources of risk, whether known or unknown. Such sources of risk
include changes in current or future levels and/or volatility of interest rates, inflation rates, currency
prices, commodity prices, sovereign credit spreads, corporate credit spreads, and equity, fixed
income, and other markets, as well as correlations between any of these risks.
Hedging Risk
The Service may not attempt to, or may be unable to, hedge the risks to which it is subject, and any such
hedging may not reduce the risks to you. In addition, certain investment strategies may have unhedged
exposure, whether intentional or unintentional, to various market movements, style factors, and other
sources of risk, whether known or unknown, while other strategies may have such unhedged exposures
from time to time.
Risk of Trade Delays
Reasonable efforts will be used to execute trade orders on the day they are received. However, for various
reasons including delays in submitting trade requests, market volatility, peak demand or systems upgrades
or maintenance, there could be delays in the amount of time it takes to direct trades to the executing broker-
dealer, for the broker-dealer to place the trades and for the trades to be executed. Trade requests cannot
be guaranteed to be processed the same day. Any such trade delays could reduce, perhaps materially,
the profit client gains from the transaction or could cause a material loss. In any such case, USBI shall not
be liable for a reduction in gains or a material loss.
Risk of Trading Suspensions
During periods of extraordinary market volatility or illiquidity, we may suspend trading for your Account
without the Service notifying you. A suspension could cause you to sustain significant losses, cause your
asset allocation to deviate from the Service’s target, or prevent you from generating Account liquidity. While
we will make the decision to institute a trading suspension based on its consideration of what is in your best
interest in light of then-prevailing market conditions, suspensions could nonetheless have unintended
consequences that we are unable to anticipate.
Market Order Risks
Trades in the Account will generally be executed using “market orders,” which execute immediately at the
best available current price. These orders have higher risks than those orders that specify a target price at
which a trade should execute and remain open for a longer time period (i.e., “limit orders”), particularly
during periods of high volatility and for securities with low liquidity. As a result, the use of “market orders”
could cause you to potentially pay a higher price for securities purchased with these orders or receive a
lower sale price, while also increasing transaction costs. However, other order types and conditions may
be used, as appropriate, to achieve best execution.
Risk of Third Party Reliance
We rely on third parties to provide many aspects of the Service, including the Algorithm and operating
platform. We rely on third parties for provision of market statistics, fund details, and other performance-
related information. Although we generally consider our third-party vendors and other service providers to
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be reliable, errors beyond our control could compromise the information and/or services they provide, and
in turn, the quality and integrity of the Service’s projections and decisions. In addition, certain service
providers have the right to terminate their agreements with us for any reason or no reason at all. Others
may experience operational disruptions due to unforeseen circumstances. In any or all of these instances,
your Account may experience losses.
Operational Risk
Your Account may experience losses as a result of shortcomings or failures in our internal processes,
people, or systems, or from external events. Such operational risk can arise from many factors ranging
from routine data processing errors to potentially costly incidents related to, for example, major information
technology systems failures. Any operational shortcomings or failures that are outside the scope of our
disaster recovery and business continuity plan may result in Service disruptions or contribute to Account
losses. A copy of our recovery and continuity plan is available through the Site.
Technology and Cybersecurity Risk
The Service depends on various computer and telecommunication technologies, many of which are
provided by or are dependent on third parties. The ability of the Service and the Site to successfully operate
could be severely compromised by system or component failure, delays in data transmission,
telecommunication failure, power loss, a software-related system crash, unauthorized system access or
use (such as “hacking”), computer viruses, worms, and similar programs, fire or water damage, human
errors in using or accessing relevant systems, or various other events or circumstances. These events
may slow down or prevent trading in your Account. It is not possible to provide comprehensive and foolproof
protection against all such events, and third parties may be unable to continue providing their services. As
an automated, algorithmic investment advisory service, any event that interrupts the Service’s computer
and/or telecommunication systems or operations could compromise the Service for an extended time period
and cause your Account to lose money, including by preventing the Service from trading, modifying,
liquidating, and/or monitoring your investments.
In addition, there are operational, information security, and related risks associated with the use of
electronic, Internet-based technologies to provide the Service. In general, cyber incidents can result from
deliberate attacks or unintentional events and are not limited to, gaining unauthorized access to digital
systems, and misappropriating assets or sensitive information, corrupting data, or causing operational
disruption, including denial-of-service attacks on websites. Cybersecurity failures or breaches affecting the
Service or its third-party vendors have the ability to cause disruptions to the Service, potentially causing
you to experience financial losses, the inability to access the Service, and/or other damages.
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Voting Client Securities
Proxy Voting
By opening an Account and entering into the IAA, you authorize us to vote proxies for the securities held in
your Account. You cannot direct particular votes once you have authorized us to vote proxies. We will vote
proxies in accordance with our established policies and procedures, which were created to reasonably
ensure that votes cast are in your economic interest. Subject to exceptions as noted below, we vote based
on the recommendations of Glass-Lewis & Co. (“Glass-Lewis”), an independent third-party research
provider that issues voting recommendations based on their own internal guidelines. Relying on Glass-
Lewis recommendations assists us in limiting the possible conflicts of interest between ourselves and our
clients. In addition, for accounts for which USBI acts with voting authority, it engages an independent
fiduciary to vote the proxies of certain securities for which an independent voting party is desirable to
address potential conflicts of interest. USBI selects independent fiduciaries to address conflicts at its
discretion. Currently, USBI delegates to Glass-Lewis & Co. to vote proxies as an independent fiduciary
consistent with voting guidelines selected by USBI. If you own the same securities in your Account and
another account, including with an affiliate of ours, our vote could differ from the vote for the same security
in your other account.
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In certain circumstances, Glass-Lewis does not provide a recommendation for voting, as some proposals
require special consideration or the firm to make a decision on a case-by-case basis. In these cases, USBI
will abstain from voting.
You may obtain a copy of our Proxy Voting policies and procedures upon request. You can also contact
us if you have questions about voting proxies in general or wish to obtain information concerning how
securities in your Account were voted.
Other Legal Notices
We can take action on your behalf in any legal proceedings or other corporate actions, including
bankruptcies, involving securities held in your Account. We do not act on your behalf in any class actions
and therefore you will retain the right to participate in such actions.
Client Information Provided to Portfolio Manager
Item 7
Client Information
When you initially open your Account, you will supply us with information concerning your age, investment
time horizon, risk profile, and other information that we require to open your Account. The Service considers
your goals and manages your Account based on information you provide about your age, time horizon, and
risk profile. You can review and update your information anytime through the Site, and we give you a formal
opportunity to do so on an annual basis, as described below. Some information you supply to the Service,
including updates to that information, flow into the Algorithm, which ordinarily runs daily when U.S. markets
are open, and affects the resulting goal projections and investment decisions.
Client Contact with Portfolio Managers
Item 8
The Service does not rely on traditional portfolio managers and financial advisors and you cannot consult
with persons at USBI responsible for the Service or the Algorithm, respectively. However, you can indicate
changes to your situation or information that may result in changes to the investment decisions made for
your Account. You can also update your information through the Site, including after you review your
Account performance. You may contact us about your Account, including to add or modify investment
restrictions on the management of your Account, by using the contact information specified on the Site.
However, there is no designated USBI financial advisor for your Account and support for the Service will
generally be provided by phone. You must take action if you want to make changes to your Account
information.
Additional Information
Item 9
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Disciplinary Information
Like all registered investment advisers, USBI is obligated to disclose any disciplinary event that might be
material to any client or prospective client when evaluating our services.
The disciplinary event listed below is related to the activities of USBI acting in our capacity as an investment
adviser.
Mutual Fund Share Class Selection Practices
The SEC alleged that USBI did not:
• Seek best execution for client mutual fund transactions by recommending share classes that
charged 12b-1 and shareholder servicing fees when a share class with lower fees was available.
• Adequately disclose the conflicts of interest related to (a) receipt of 12b-1 fees and shareholder
servicing fees and (b) selection of mutual fund share classes that pay such fees.
• Adopt and implement written policies and procedures designed to prevent violations of the Advisers
Act and the rules thereunder related to disclosure of conflicts of interest under mutual fund share
class selection and making mutual fund share class recommendations that were in the client’s best
interest.
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This disciplinary action from the SEC is related to our mutual fund share class selection practices and
receipt of shareholder servicing and 12b-1 fees from October 2012 through November 2017. During this
time, we recommended and purchased mutual fund shares for clients that charged 12b-1 and shareholder
servicing fees instead of lower-cost share classes of the same funds that were available. In addition,
disclosure of the conflict of interest related to these fees and our selection of these share classes was
inadequate.
We began rebating 12b-1 fees on all non-qualified accounts beginning in February 2016 (we were already
rebating 12b-1 fees in qualified accounts), and in December 2017 we initiated the process of converting
existing mutual fund positions to the lowest-cost share class available on our platform. In March 2018 we
enhanced our disclosure language related to our receipt of 12b-1 fees and shareholder servicing fees. All
impacted advisory clients were notified of the settlement terms within 30 days of the SEC order.
We agreed to the following sanctions under an SEC Order dated June 1, 2020:
• Cease and desist from committing or causing any violations of Sections 206(2) and 206(4) of the
Advisers Act and Rule 206(4)-7 thereunder.
• Censure.
• Pay disgorgement and prejudgment interest of $15,992,441 to affected advisory clients.
• Pay a civil penalty of $2.4 million to the SEC.
On June 5, 2020, we paid the civil penalty of $2.4 million to the SEC and deposited $15,992,441 into an
escrow account.
The disciplinary events listed below are related to the activities of USBI acting in our capacity as a registered
broker-dealer.
Unit Investment Trusts
FINRA alleged the following violations of NASD Rules 3010(a) and 3010(b) and FINRA Rule 2010:
• Failed to identify and apply sales charge discounts to certain customers’ eligible purchases of Unit
Investment Trusts (“UITs”).
• Failed to establish, maintain, and enforce a supervisory system and written supervisory procedures
reasonably designed to ensure customers received sales charge discounts on all eligible purchases
of UITs.
• Failed to effectively inform and train registered representatives and supervisors to ensure that
representatives followed these procedures and identified and applied all applicable discounts.
We submitted a letter of Acceptance, Waiver & Consent for the purpose of proposing a settlement of the
alleged rule violations previously described. Without admitting or denying the findings, we agreed to a
censure and fine of $150,000, and to pay $144,456 in restitution to customers. FINRA accepted the terms
of the Acceptance, Waiver & Consent on February 19, 2016. We paid restitution to all affected customers
and, on February 25, 2016, the fine.
Mutual Fund
FINRA alleged the following violations of NASD Rule 3010 and FINRA Rules 3110 and 2010:
• Failed to identify and apply available sales charge waivers to eligible retirement accounts.
• Failed to adequately notify and train USBI financial advisors regarding the availability of mutual
fund sales charge waivers.
• Failed to maintain adequate written policies or procedures to assist USBI financial advisors in
determining the applicability of sales charge waivers.
• Failed to reasonably supervise the application of sales charge waivers to eligible mutual fund sales.
• Failed to adopt adequate controls to detect instances in which mutual fund sales charge waivers
were not applied.
We self-identified and subsequently self-reported to FINRA the failure to identify and apply sales charge
waivers to eligible customers. We promptly established a plan of remediation for eligible customers and
took action to correct the violative conduct. Additionally, we employed subsequent corrective measures,
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prior to detection or intervention by a regulator, to revise our procedures to avoid a recurrence of the
misconduct.
We submitted a letter of Acceptance, Waiver & Consent for the purpose of proposing a settlement of the
alleged rule violations previously described. Without admitting or denying the allegations, we agreed to a
censure and to pay $100,401 in restitution to customers. FINRA accepted the letter of Acceptance, Waiver
& Consent on April 20, 2016. We paid restitution to all affected customers.
Electronic Communications Record-Keeping
SEC alleged the following violations:
Section 17(a) of the Exchange Act and Rule 17a-4(b)(4) thereunder.
On February 9, 2024, the Securities and Exchange Commission (“SEC”) issued a settled administrative
order finding that U.S. Bancorp Investments, Inc. (“USBI”) violated Section 17(a) of the Securities Exchange
Act of 1934 (“Exchange Act”) and Rule 17a-4(b)(4) thereunder, which require broker-dealers to preserve
for at least three years originals of all communications received and copies of all communications sent
relating to its business as such. In addition, the SEC found USBI failed to reasonably supervise its
employees within the meaning of Section 15(b)(4)(E) of the Exchange Act.
USBI paid a fine of $8,000,000 on February 13, 2024, and agreed to comply with certain undertakings,
including the retention of an independent compliance consultant to review policies and procedures related
to electronic communications.
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Other Financial Industry Activities and Affiliations
We are an affiliate of U.S. Bank, National Association, a national bank providing traditional banking and
trust services. Our brokerage personnel are registered with FINRA under our broker-dealer. In addition to
providing financial advice to clients, we offer insurance and investment products through our broker-dealer.
We may also refer clients who request services to our affiliates. In certain instances, our advisory personnel
receive credit towards their revenue when they refer clients to affiliates, which creates a conflict of interest.
Some clients will pay fees to our affiliates for their services. We are also an affiliate of U.S. Bancorp
Advisors, a broker dealer and investment adviser registered with the SEC and a member firm of FINRA.
AMG provides model portfolio strategies, glide path mapping, capital market assumptions, and strategy
changes which serve as Algorithm Inputs. We compensate AMG for its services, but this expense is not
passed through to clients.
Brokerage Practices
As broker-dealer for the Service, we have the authority under the IAA to buy and sell securities. The
Algorithm generates orders and we will place purchase and sale orders for your account. We seek to obtain
the best price and execution and allocate securities fairly among client Accounts.
You cannot designate a different broker-dealer or agent to carry your Account or to buy and sell securities
for your Account. We can negotiate with and select our trading counterparties and execute all your
securities transactions in the manner we consider appropriate. As a result, you may receive a less favorable
price for your transactions than you could obtain using another broker-dealer or if you were able to control
the execution of those transactions. Notwithstanding the foregoing, we do not charge you brokerage
commissions, markups, or dealer spreads on any trades for your Account.
Order Execution
A third-party technology service provider will generate orders based on the Algorithm and we will place
purchase and sale orders for your Account in accordance with our internal trade processes and procedures.
Generally, we place trades on the same business day as we receive them. Once we receive orders, they
may be delayed in certain circumstances. Orders the third-party technology service provider sends to us
on non-business days, thirty minutes or less before markets close (typically 4:00 PM ET), and after markets
close may not execute until the next business day. In addition, we may, at any time and without notice,
delay or manage the third-party technology service provider’s trading orders in response to market
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instability or as we consider appropriate under the circumstances, including when securities markets are
volatile and/or experience high trading volume, insufficient or unstable market depth, and/or widening bid-
ask spreads. We may also delay or manage the third-party technology service provider trading orders in
response to observed or expected market instability arising from other sources, such as world events and
key announcements from governmental bodies, including but not limited to the Federal Reserve. There is
no guarantee that trades executed on the same day or on different days receive the same execution price.
Your access to Account funds is generally not affected by our order execution processes and procedures,
including when we delay intra-day trading during times of market instability.
Cost Basis
We may choose a method for calculating the cost basis of the securities in your Account that differs from
the First-In-First-Out default method specified in your brokerage account agreement for tax efficiency or for
other reasons related to your investment objectives. We urge you to consult with legal and tax advisors if
you have any questions or concerns about the consequences of using a particular cost basis method.
Custody
We will act as the custodian of your assets. In our custodial capacity, we will provide monthly account
statements through the Site that show all Account activity, including all purchases and sales, all
contributions and withdrawals you have made, fees and expenses charged to you, and your Account value
at the beginning and end of the month. You should thoroughly review these statements.
Order Aggregation
We will aggregate client transactions for execution in a single transaction (block trade). Block trading allows
us to execute trades in a timely, equitable manner. Participating accounts in a block transaction will receive
the same average price for the securities bought or sold.
Best Execution
We seek to obtain the best price and execution and allocate securities fairly among client Accounts. A best
execution committee reviews a sampling of trades for Service monthly as part of our best execution review.
Order Routing; Remuneration
At times we will route orders for execution to third-party broker-dealers, who may act as market maker or
manage execution of those orders in other market venues. We may also route orders directly to all major
exchanges and alternative trading systems, including ECNs (electronic trading networks). We consider a
number of factors in evaluating execution quality among markets and firms, including execution price and
opportunities for price improvement (i.e., when an order is executed at a price more favorable than the
displayed national best bid or offer), market depth and order size, a security’s trading characteristics,
execution speed and accuracy, the availability of efficient and reliable order handling systems, liquidity and
automatic execution guarantees, service levels, and the cost of executing orders at a particular market or
firm.
We do not receive payments such as liquidity or order flow rebates from a market or firm to which we route
brokerage account orders.
Third Party Compensation
For certain transactions, we may solicit bids from other broker-dealers that may act as principal. That
broker-dealer typically accepts the risk that the security’s market price and liquidity will fluctuate and adds
a markup or markdown (or “spread”), to compensate for this risk. The spread will not be separately shown
on your trade confirmation or Account statement. We do not receive this spread. When we use another
broker-dealer acting as an agent, that broker-dealer may charge a fee or commission. This fee or
commission is not shown separately on your trade confirmation or Account statement. We do not receive
this fee or commission. We will not offset your Advisory Fee by third-party broker-dealer markups,
markdowns, commissions, or other fees. Instead, they will reduce your Account’s overall return.
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Soft Dollars
We do not directly participate in any soft dollar arrangements. We will at times benefit indirectly from
affiliates engaged in soft dollar arrangements with other broker-dealers for research services. For instance,
AMG conducts research for the Investment Inputs to the Algorithm. AMG’s conclusions can be helped by
research it received as part of soft-dollar arrangements.
As this benefit is not directly received by USBI, we do not have any formal arrangements and/or agreements
with other broker-dealers for these services and do not charge our clients in connection with these services.
Principal and Agency Cross Transactions
USBI does not execute transactions in a principal capacity for Accounts. The only exceptions to this are
when the client wishes to dispose of a worthless security for tax purposes and/or fractional shares held in
the Account. In these cases, USBI will buy the securities for its own account for a nominal amount or at
market value if a price is available.
Agency cross transactions are prohibited in Accounts.
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Code of Ethics
All USBI investment adviser employees are subject to the USBI Investment Adviser Code of Ethics (the
“Code”). We understand that our business is built on trust – trust between you and us, our business
partners, our vendors and service providers, and one another. The Code covers a wide range of business
practices and procedures for carrying out each employee’s responsibilities on our behalf and observing the
highest standards of ethical conduct. Our employees must conduct themselves according to these
standards and must seek to avoid even the appearance of improper behavior. Our employees receive the
Code when they are hired and are responsible for reviewing the Code annually and for acting in compliance
with the Code.
In addition to the Code, all our employees also agree to abide by the U.S. Bank Code of Ethics and Business
Conduct. It represents the guiding values of our organization and helps instill ethically sound behavior and
accountability among all our employees. Every employee certifies compliance with these standards
annually.
We will provide copies of both upon request.
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Participation or Interest in Client Transactions, Margin and Lending, Personal
Trading, and Trade Errors
Participation or Interest in Client Transactions
Employee Investments
Employees of USBI may invest in the same ETFs or other securities held in clients’ Accounts. These
employees may also be Service clients. As a result, USBI employees may benefit from clients’ ownership
of these securities.
Margin and Lending
The Service does not use leverage in the form of margin borrowing, options trading, short selling, or
securities lending activities. Any of your other USBI accounts that are not part of the Service will not be
affected by this limitation or the related actions taken by the Service.
Personal Trading
Our Code prohibits use of material non-public information and regulates personal securities trading by
employees.
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From time to time, employees may purchase securities for their personal accounts that the Service
purchases for clients. These employees will not compete with clients in connection with such transactions.
Employees’ personal trading accounts are monitored so that you are treated fairly.
Trade Errors
It is USBI policy that if there is a trade error (as defined below) that causes your Account to incur a net loss,
we will correct the error as needed in order to put your Account in the position had the error not occurred.
The goal of this error correction is to make you “whole,” regardless of the cost to us. In addition to being
responsible for any net loss that resulted from the error, if a trade error results in a net gain to your Account,
we will retain that gain in a specially designated error account. A “trade error” is one of the following:
•
the purchase or sale of securities other than those directed by USBI or in a quantity other than the
quantity specified by USBI;
•
the purchase or sale of securities for the wrong Account; or
• a purchase of securities that should have been a sale of securities, or vice versa.
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Review of Accounts
Account Monitoring and Review
Monitoring
The Service regularly monitors Accounts, which, in turn, may trigger action by the Service. The Algorithm
ordinarily runs on a daily basis when U.S. markets are open, and may trigger action as a result of factors
including, but not limited to, overall market movement, a significant change to or replacement of one or
more of the securities held in Accounts, changes to a client’s goals, additional cash or security contributions,
withdrawals, material changes to some of the information clients supply, changes to the Algorithm (including
the Investment Inputs), or other factors. Any of these may result in changes to USBI’s goal projections and
investment decisions, triggering rebalancing or other transactions in an Account.
We review trading data and other automated reports and oversee the trading activity performed by our
broker-dealer division on behalf of clients. Our reviews include, without limitation, a verification that actual
trading activity is consistent with the Investment Inputs and the resulting investment decisions, an analysis
of risks associated with those investment decisions, and a determination that trading is undertaken in
compliance with applicable regulations. In addition, we use independent third parties to conduct financial
reviews of some of the Investment Inputs; typically, the Service will review the underlying capital markets
assumptions annually. These reviews may cause us to make changes to the Investment Inputs and/or
other aspects of the Service.
We monitor the performance of the third-party technology service provider and the Algorithm on an ongoing
basis to ensure they meet USBI’s overall standards of quality, performance, and reliability. If they fail to do
so, or we otherwise determine that its continued provision is not in our clients’ best interest, we may replace
the third-party technology service provider or directly assume their responsibilities.
Annual Review
On an annual basis, we will contact you by e-mail to initiate a review of your Account and confirm that your
financial situation, investment objectives, or personal information has not changed. Our e-mail will include
a link where you can login to your current information and contact information for the Service’s support
team. If you do not respond to our review initiation within a specified time period, we assume, based on
the principle of negative consent, that none of your information that is included in the Algorithm has changed
and therefore, the Service will not make any changes to its goal projections or investment decisions.
However, if we consider this review to be inadequate, to fail to comply with our requirements under the
Advisers Act or other applicable laws, or we otherwise determine now or at any time that the Service is
unsuitable for you, we may terminate your IAA.
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Client Review
Outside of the Service’s formal annual reviews and performance information, you may review and update
your information through the Site anytime you consider appropriate. You can update any investment
restrictions by contacting us. As mentioned above, updated financial information that is included in the
Algorithm affects the resulting goal projections and investment decisions. If you decide that the Service no
longer fits your investing needs, you can terminate your Account and your advisory relationship with us and
assume the responsibility for the management of the assets in your Account. If you do so, USBI will not
manage your assets.
Because the Service is automated and electronic in nature, you must initiate any changes you wish to make
to your Account. Your Account will not be assigned to a USBI financial advisor who will review it at your
request and recommend changes that reflect the changing needs of your financial situation or investment
objectives. This means, for example, that if you determine that your Account would be better suited for a
USBI brokerage account in which you pay commissions per trade, you must initiate your IAA’s termination.
Not having a dedicated USBI financial advisor helps us maintain the Service’s efficiencies and keep its
advisory fees low relative to other non-automated, non-electronic discretionary advisory services. However,
you may contact us using the contact information specified on the Site to have a team member assist you
with an annual review. As noted above, the USBI Personal Portfolios Wrap Program features a dedicated
USBI financial advisor for each client account.
Account Reporting
Performance Information
You will receive a quarterly email informing you when performance information is available. A quarterly
performance report is available electronically in your online documents.
Through the Site, the Service will provide you with information containing, among other things, the
aggregate assets of your Account, a measure of performance based on the change in that account’s value,
and goal projections. In addition, USBI, in its capacity as custodian, will make available to you through your
account profile on www.usbank.com trade confirmations for Account transactions and a monthly brokerage
statement reflecting the holdings, balances, and activity in your Account during the previous month. You
should compare the Service’s performance information with the Account statements you receive from USBI
as custodian.
The Service’s performance information only relates to those assets in your Account, and other assets and
accounts are excluded. This means you must consult and assimilate other information sources to obtain
aggregate performance and best practices information as it pertains to your aggregate investment assets.
Tax Reporting
Through the Site, the Service will provide you with the information that is necessary for Account tax reporting
following the end of each calendar year.
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Client Referrals and Other Compensation
Client Referrals to the Service
We expect from time to time to run promotional campaigns to attract new clients to the Service, which may,
at times, include the use of advertising networks (e.g., Google AdWords/AdSense, Microsoft AdCenter). At
certain times, we may offer a credit or a nominal gift to existing clients that refer new clients to the Service.
While the amount of the credit or gift is nominal, such credits or gifts may cause a conflict of interest if
existing clients make this referral solely to receive the credit or gift.
As noted above in this Brochure, we may offer more favorable Advisory Fee arrangements, including
reduced or waived fees for certain clients. These arrangements may create a conflict of interest for a client
to maintain a certain level of assets managed by the Service or continue his or her use of the Service
altogether, if doing so would maintain eligibility to qualify for a preferential fee arrangement.
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Certain USBI employees receive compensation for referring clients who open an Automated Investor
account. Employees of our affiliates are eligible to receive compensation for referrals made to USBI. The
referral fees paid to employees do not entail an additional cost to clients.
We will utilize a third-party award from J.D. Power on a periodic basis in marketing our products and
services.
Compensation Received as a Broker-Dealer
12b-1 Fees
As a custodian, we receive 12b-1 fees from certain mutual funds (including a Money Market Fund) in which
the Service invests your Account. The 12b-1 fees are additional fees used for promotion, distribution,
and/or marketing expenses of the mutual fund’s shares. Mutual funds (and ETFs) charge their own
management fees and 12b-1 fees. We will credit all Accounts with the amount of any 12b-1 fees we receive.
We believe the rebating of 12b-1 fees mitigates the conflict of interest these payments would otherwise
present.
The Service will not cause your Account to invest in First American Money Market funds advised by U.S.
Bancorp Asset Management, Inc. (“USBAM”), as USBAM is a USBI affiliate.
Networking Rebates
We receive networking rebates from certain mutual fund companies based on the securities held in
Accounts. Mutual fund companies pay us networking rebates to help offset certain of our processing
expenses for recordkeeping, tax reporting, disclosure mailings, and other activities. These rebates vary by
company but are generally based on the number of accounts in the particular fund. They range from $1 to
$5 per year/per invested Account. Not all mutual fund companies pay these rebates. These networking
rebates present a conflict of interest because they provide an incentive for USBI to recommend mutual
funds that pay networking rebates. Our financial advisors do not share in revenue from networking rebates,
which mitigates the conflict of interest that they represent.
Shareholder Servicing Fees
Shareholder service fees support costs for delivering client statements, confirmations, tax forms,
prospectuses, proxies and other shareholder related back office processes such as recordkeeping,
escheatment, and call-center support (collectively “shareholder services”). These shareholder servicing
fees vary by mutual fund company and by fund and are based on the amount of assets held in USBI client
accounts.
USBI has a clearing arrangement with Charles Schwab & Co., Inc. (“Schwab”) whereby Schwab maintains
an omnibus account with certain mutual fund families for USBI on behalf of USBI clients. Under the clearing
arrangement, Schwab provides clearing services for nearly all funds. USBI pays Schwab a fee for the
clearing service. For brokerage assets, Schwab passes through the shareholder service fees it receives
to USBI. For advisory assets, in lieu of passing the shareholder servicing fees Schwab receives to USBI,
Schwab reduces the amount of their fee charged for clearing services to USBI on a dollar for dollar basis.
Both of these arrangements create a conflict of interest because they provide USBI an incentive to favor
funds that provide higher compensation in fees to Schwab, resulting in either a payment to USBI or a greater
fee deduction for USBI from Schwab. Our financial advisors do not receive any portion of shareholder
service-related compensation USBI receives. We also have a limited number of agreements direct with
mutual fund companies (including First American Funds, an affiliate) to receive shareholder servicing
payments.
These shareholder servicing payments do not apply to any assets in money market funds used in the
Sweep Program. Your Account may or may not hold these mutual funds. Load waived/no-load mutual
funds range from $14-$25 per position/CUSIP or between 0-100 basis points. As a normal course of
business, the Service causes your Account to purchase load waived or no-load funds.
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Recommendation-Related Conflict Mitigation
We are committed to serving your interests first, so we have adopted policies reasonably designed to
control and limit the various potential conflicts of interest as described above. The policies require financial
advisors to recommend products and services based only on their appropriateness in meeting your
investment goals. The policies prohibit the payment of any fees to, or revenue sharing with, financial
advisors.
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Financial Information
We do not require or solicit payment of more than $1,200 in fees per client six months or more in advance,
and therefore are not required to include a balance sheet for our most recent fiscal year in this Brochure.
To the best of our knowledge, we are not aware of any adverse financial condition that is reasonably likely
to impair our ability to continuously meet our contractual commitments to clients. We are not the subject of
any bankruptcy petition, nor have we been subject to one at any time during the past ten years.
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