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Disclosure Brochure
(Containing the information required in Part 2A of Form ADV)
March 14, 2025
Towneley Capital Management, Inc.
23197 La Cadena Drive, Suite 103
Laguna Hills, CA 92653
Phone: 800-545-4442
Fax: 949-837-3604
www.towneley.com
This brochure provides information about the qualifications and business practices of Towneley Capital
Management, Inc. ("Towneley"). If you have any questions about the contents of this brochure, please
contact us at info@towneley.com, or at the telephone number above.
As an investment advisor with more than $100 million under management, Towneley is required by law
to register with the SEC. SEC registration does not indicate or imply that Towneley possesses a
particular level of skill or training. The information in this brochure has not been approved or verified by
the Securities and Exchange Commission ("SEC") or by any state securities authority. Additional
information about Towneley Capital Management, Inc. (CRD number 169863) is available on the
SEC's website at: www.adviserinfo.sec.gov.
Please retain a copy of this brochure for your records.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment, dated March 21, 2024, we have the following
material changes to report:
• Effective September 5, 2024, our fee schedule has changed. The new fee schedule will impact
new clients. Existing clients will be notified individually of any fee changes affecting their
accounts. Please see Item 5, Fees and Compensation, for details on the new fee schedule.
• Effective immediately, we charge a $1,250 minimum quarterly fee to new client accounts with
less than $500,000 in assets. The minimum fee applies to private clients, nonprofits and other
organizations. Existing client accounts are not affected by this change. No changes made for
Qualified Retirement Plan Sponsors. See Item 5, Fees and Compensation.
• We removed required initial minimum account assets of $2 million with a minimum annual fee of
$5,000 for individual clients, nonprofits and other organizations. No changes made for Qualified
Retirement Plan Sponsors. See Item 5, Fees and Compensation.
• We no longer recommend or use TD Ameritrade for brokerage and custodial services. See
amended Item 12, Brokerage Practices.
• We no longer offer the Global Balanced Exchange Traded Fund Strategy (GBS) to new clients.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-by-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
Towneley Capital Management, Inc. ("Towneley," "we," or "us") is an SEC-registered independent
investment advisory firm. Wesley G. McCain, Founder and Chair Emeritus, founded Towneley in 1971.
Towneley operates as a Delaware corporation. Majority ownership of the company is with the TCM
Employee Stock Ownership Trust.
We offer investment counseling, asset management, financial planning, business consulting and
fiduciary services on a fee-only basis to individuals, high net worth individuals, trusts, estates, pension
and profit sharing plans, nonprofit and charitable organizations, corporations and other business
entities ("you" or "client"). We do not sell insurance, annuities or other commission-based financial
products.
Approximately 90% of our business is providing investment supervisory services and portfolio review
and reporting services as described in Item No. 13: Review of Accounts, below. Approximately 10% of
our business is furnishing investment advice through consultation and providing financial planning and
consulting services. We do not sponsor or participate in any wrap fee programs.
Investment Advisory Services to Individual Clients
We tailor our advisory services to the individual needs of each client. We begin our investment
advisory relationship by defining your goals and objectives. We become familiar with your investment
history, tolerance for risk, time horizon, expected annual contributions and withdrawals and other
important factors. We then recommend an asset allocation specifically suited to you.
Once we understand your individual needs and preferences, we use our proprietary models to
construct your custom portfolio of no-load mutual funds and exchange traded funds. By carefully
selecting a variety of domestic and international equity, fixed income, and specialty funds, we design a
diversified portfolio aimed at furthering your goals with the least possible risk. For certain clients, we
may also use individual bonds, including Treasury securities, in the fixed income segment of their
portfolio.
When purchasing funds for your account, we may use cost averaging. By establishing equity and some
fixed income positions over a period of months rather than all at once, we strive to achieve an average
cost basis lower than the highest price paid. We will recommend a timetable for investing your portfolio
based on the types of investments in your portfolio, our analysis of the markets and your preferences.
You may impose reasonable restrictions on the investments in your Towneley portfolio. For example,
you may request that investments in a particular asset class, such as precious metals, be excluded
from your portfolio and we will honor your request.
We require that our clients give us full discretion to instruct the custodian/broker-dealer to invest cash
and to buy, sell and exchange securities in their accounts at any time. However, we never take
physical possession of your funds or securities, nor do we have the authority to withdraw (with the
exception of debiting fees) or transfer your funds without your express written consent. See Item No.
15: Custody, for more information about custody.
We encourage you to keep us informed of any changes in work, family, health or other life
circumstances that might warrant a reassessment of your investment goals or portfolio allocation. We
offer you the opportunity to meet with us annually or more often if you request. These meetings provide
an excellent opportunity for you to inform us of changes in your life or your business, and other matters
of importance to you.
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Investment Advisory Services to Charitable and Other Nonprofit Organizations
We begin our investment advisory relationship by defining and quantifying your goals and objectives.
Our first step is to review your organization's investment policy statement. We work with your
investment committee to help revise it, as appropriate. During this process, we talk with you to become
familiar with your investment history, tolerance for risk, time horizon, possible projected annual cash
flow and other important factors. We then recommend an asset allocation specifically suited to your
institution. We manage your accounts in accordance with your investment policy statement. As your
organization's needs and goals change and mature, we may recommend further revisions to your
investment policies during our periodic meetings with the investment committee and/or board of
directors.
Once we understand your organization's needs and preferences, we apply our expertise and
proprietary models to construct a custom portfolio of no-load mutual funds, exchange traded funds or a
combination of the two. We carefully select a variety of domestic and international equity, fixed income
and specialty funds, while honoring any restrictions specified by your IPS. For certain clients, we may
also use individual bonds, including Treasury securities, in the fixed income segment of their portfolio.
The result is a portfolio aimed at furthering your goals with the least possible risk.
When purchasing funds for your account, we may use cost averaging. By establishing equity and some
fixed income positions over a period of months rather than all at once, we strive to achieve an average
cost basis lower than the highest price paid. We will recommend a timetable for investing your portfolio
based on the types of investments in your portfolio, our analysis of the markets and your preferences.
You may impose reasonable restrictions on the investments in your Towneley portfolio. For example,
you may request that investments in a particular asset class, such as precious metals, be excluded
from your portfolio and we will honor your request.
We encourage you to keep us informed of any changes in your organization's circumstances that might
warrant a reassessment of investment goals or objectives. We also schedule periodic client meetings,
which provide an excellent opportunity for you to discuss with us any developments that may affect
your asset allocation and the management of your portfolio.
The Fiduciary EdgeTM, our investment advisory and consulting solution for nonprofit institutions,
includes several value-added services that help nonprofit board and committee members to discharge
their fiduciary duties prudently. Our solution for nonprofit institutions helps board and investment
committee members maintain best practices as investment stewards in compliance with the Uniform
Prudent Management of Institutional Funds Act. The Fiduciary EdgeTM program is included in
Towneley's investment advisory fee for nonprofit institutions that are Towneley investment advisory
clients, and may be offered on a stand-alone basis to other charitable nonprofit organizations for a flat
or hourly fee.
Investment Management Services to Trusts
We collaborate with corporate and individual trustees to provide discretionary investment management
services to charitable and other types of trusts. In addition to managing the trust portfolio, we provide
custom reporting and assist trustees with cash flow management and distribution processing.
Investment Advisory Services to Qualified Retirement Plan Sponsors
Retirement plan consulting
We provide retirement plan consulting services to employer plan sponsors on a one-time or ongoing
basis. Generally, such retirement plan consulting services consist of assisting employer plan sponsors
in establishing, monitoring and reviewing their company's participant-directed retirement plan. As the
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needs of the plan sponsor dictate, areas of consulting could include investment options, plan structure
and vendor search assistance. With respect to these services, we acknowledge in our Investment
Advisory Agreement for Qualified Plans that we are a fiduciary within the meaning of Section 3(21) of
ERISA.
Retirement plan asset management
We provide retirement plan asset management services on an ongoing basis. Generally, asset
management services consist of selecting, monitoring, removing, and/or replacing the investment
options under the plan, consistent with the objectives, written guidelines and/or investment objectives
set forth in the written investment policy statement accepted and adopted by the client. As the needs of
the plan sponsor dictate, areas of management could include plan investment options, asset allocation,
plan structure, and vendor search assistance. With respect to these services, we acknowledge in our
Investment Advisory Agreement for Qualified Plans that we are a fiduciary within the meaning of
Section 3(38) of ERISA.
Financial Planning and Consulting Services
In addition to investment counseling and management, we offer financial planning and consulting
services to our individual clients and prospective clients. We offer a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs on either a one-time project basis or on an ongoing basis. These services can range
from broad-based financial planning to consultative or single subject planning. If you retain our firm for
financial planning services, we will meet with you to gather information about your financial
circumstances and objectives. We may also use financial planning software to determine your current
financial position and to define and quantify your long-term goals and objectives. Once we specify
those long-term objectives (both financial and non-financial), we will develop shorter-term, targeted
objectives. Once we review and analyze the information you provide to us and the data derived from
our financial planning software, we will deliver a written plan to you, designed to help you achieve your
stated financial goals and objectives. Financial plans are based on your financial situation at the time
we present the plan to you, and on the financial information you provide to us. You must promptly
notify us if your financial situation, goals, objectives, or needs change.
Business consulting
Under certain circumstances we may offer financial consulting services to small businesses. The
services provided are tailored for specific client situations.
Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
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• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets under Management
As of February 14, 2025, we provide continuous management services for $1,024,211,665 in client
assets on a discretionary basis. We also manage $33,054,048 (as of December 31, 2024) in client
assets on a non-continuous basis.
Item 5 Fees and Compensation
Towneley offers all services on a fee-only basis, which may include hourly and/or fixed fees, as well as
fees based upon assets under management. Our compensation comes solely from our clients; we do
not receive any compensation from third parties. Neither Towneley, nor any of its supervised persons,
officers or employees, accepts compensation or other incentives for the sale of securities, including
asset-based sales charges or service fees from the sale of mutual funds.
Investment Advisory Fees for Private Clients
Towneley's fee for discretionary investment advisory services is based on a percentage of your assets
under our management. Our advisory fees are billed quarterly and paid in advance, usually by direct
debit from your account which you agree to in writing. Towneley's portfolio management system
calculates the quarterly fee as described below.
The quarterly advisory fee is calculated on the average daily balance of the assets in your account as
of the most recently completed quarter or portion thereof. The average daily balance is determined by
the sum of the end-of-day account value for every day the account had value during the billing period,
divided by the number of days in the period the account had value. The following annual fee rate
schedule is applied to the average daily balance and the resulting amount is divided by four to
determine the fee for the upcoming quarter.
For accounts with an average daily balance up to $2,000,000, the fee rate applied is 1.00%.
For accounts with an average daily balance exceeding $2,000,000, additional fee rates are applied as
follows:
0.80% of the portion of the average daily balance between $2,000,000 and $5,000,000.
0.60% of the portion of the average daily balance between $5,000,000 and $10,000,000.
0.40% of the portion of the average daily balance between $10,000,000 and $20,000,000.
0.30% of the portion of the average daily balance that exceeds $20,000,000.
New private client accounts with an average daily balance below $500,000 are charged a minimum
quarterly fee of $1,250. Our advisory fee is negotiable at our discretion.
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Financial Planning and Consulting Fees
Towneley provides financial planning and consulting services (including advice about investments and
non-investment related matters) on a stand-alone, separate fee basis. Towneley's stand-alone financial
planning and consulting fees are negotiable, but generally begin at $5,000 on a flat fee basis,
depending upon the level and scope of the services required, and the professional(s) rendering the
service(s). For ongoing financial planning and consulting arrangements, we charge a flat fee of $1250
per quarter, payable in arrears. Towneley provides hourly financial planning and/or consulting services.
The hourly charge for these services will range from $250 to $500 depending upon the level and scope
of the service(s) required and the professional(s) rendering the service(s). Financial planning and
consulting fees are negotiable.
Investment Advisory Fees for Charitable and Other Nonprofit Organizations
Towneley's annual fee for discretionary investment advisory services and the Fiduciary EdgeTM
program is based on a percentage of your assets under our management. Our fees are billed quarterly
and paid in advance, usually by direct debit from your account which you agree to in writing.
Towneley's portfolio management system calculates the quarterly fee as described below.
The quarterly advisory fee is calculated on the average daily balance of the assets in your account as
of the most recently completed quarter or portion thereof. The average daily balance is determined by
the sum of the end-of-day account value for every day the account had value during the billing period,
divided by the number of days in the period the account had value. The following annual fee rate
schedule is applied to the average daily balance and the resulting amount is divided by four to
determine the fee for the upcoming quarter.
For accounts with an average daily balance up to $2,000,000, the fee rate applied is 1.00%.
For accounts with an average daily balance exceeding $2,000,000, additional fee rates are applied as
follows:
0.80% of the portion of the average daily balance between $2,000,000 and $5,000,000.
0.60% of the portion of the average daily balance between $5,000,000 and $10,000,000.
0.40% of the portion of the average daily balance between $10,000,000 and $20,000,000.
0.30% of the portion of the average daily balance that exceeds $20,000,000.
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•
New charitable and nonprofit organization accounts with an average daily balance below $500,000 are
charged a minimum quarterly fee of $1,250. Our advisory fee is negotiable at our discretion.
Fiduciary EdgeTM Program Fees
If deemed appropriate in our discretion, Towneley may offer its Fiduciary EdgeTM program to charitable
nonprofit corporations that are not our investment management clients. Towneley's fees for this
program are negotiable, but generally begin at $2,500 on a flat-fee basis, depending upon the level
and scope of the services provided.
Investment Management Fees for Trusts
Towneley's annual fee for discretionary investment management of trust assets varies from 0.30% up
to 1.00% of the total assets under management. Our advisory fee is negotiable at our discretion,
depending on the nature and size of the trust, the needs of the trustees and beneficiaries, and other
unique circumstances.
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Investment Advisory Fees to Qualified Retirement Plan Sponsors
The fee-paying arrangement for retirement plan consulting and asset management services is
determined on a case-by-case basis and is detailed in our Investment Advisory Agreement for
Qualified Plans. The type and amount of fees charged to the plan sponsor are generally based on the
size and complexity of the plan, the number of plan participants, the location of the participants, the
estimated number of meetings required, and other factors that we may deem relevant. We charge an
annualized fee of 0.05% to 1.00% of the plan's assets for retirement plan consulting and asset
management services, subject to our minimum annual fee of $5,000. In lieu of an asset-based fee, we
may charge a fixed fee ranging from $5,000 to $100,000. An estimate of the total cost will be
determined prior to the start of the advisory relationship.
Other Fee Information
We prefer that you authorize the custodian to deduct our advisory fees directly from your account(s),
although you may elect instead to pay our fees by check. We do not accept payment of our fees by
credit card. See Item No. 15: Custody for a list of the procedures we have in place to provide for the
direct debiting of advisory fees from client accounts. We reserve the right to adjust our fee schedule,
impose a minimum fee, or impose a minimum asset size for an account depending on, among other
things, the size and type of account, our historical relationship with the client, our management of
related accounts and account composition. As a result, some clients may pay lower fees for our
services than are reflected in this Disclosure Brochure. In addition, lower fees for comparable services
may be available from other investment advisors.
Fund Expenses and Transaction Charges
We offer three distinct investment management programs that incorporate mutual funds and exchange
traded funds: our Multiple Fund Strategy ("MFS"), our Socially Responsible Strategy (SAS), and our
Climate-Aware Strategy (CAS).
In addition to our advisory fees, clients invested in the MFS, SAS and CAS strategies will incur the
underlying expenses of the no load mutual funds held in your portfolio. Mutual fund expenses include
management fees (paid to the unaffiliated fund managers), 12b-1 fees (for distribution and advertising),
administrative fees and any other asset-based costs incurred by the fund. The mutual fund expense
ratio, normally expressed as a percentage, reflects the ratio of fund expenses to fund assets. Mutual
fund expense ratios do not reflect sales loads, redemption fees, or transaction fees, if applicable.
Although we attempt to avoid using funds that charge 12b-1 fees, our research analysts may
occasionally determine that a particular fund is a good choice for client portfolios even though that fund
charges a 12b-1 fee. We do not accept 12b-1 fees. In the event our research analysts select a fund
that charges a 12b-1 fee, the fund company retains the fee. To discourage market timing, some of the
funds we use may charge short-term redemption fees of up to 2% that apply to sales within 12 months
of purchase. You pay redemption fees, wire fees and overnight check charges, when incurred. While
we attempt to only use funds that do not include transactions fees, you are responsible for paying any
open-end mutual fund trading costs incurred in your portfolio.
Clients invested in any of our strategies will also incur the underlying expenses of the exchange traded
funds (ETF) and closed-end funds in your portfolio in addition to our advisory fees. ETF and closed-
end fund expenses include management fees paid to the managers of the ETFs and closed-end funds
in your portfolio. A fund's expense ratio, normally expressed as a percentage, reflects the ratio of fund
expenses to fund assets. ETF and closed-end fund expense ratios do not reflect transaction costs, if
applicable. Because ETFs and closed-end fund shares trade like stocks, you may pay a transaction
cost associated with each trade, called a "trade commission." In the event a trade commission is
assessed, the custodian deducts the trade commission from each client's account at the time we place
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the trade. Clients pay the same trade commission whether their trades are aggregated with those of
other clients or not. See the discussion of Trade Aggregation in Item No. 12: Brokerage Practices,
below.
Item 6 Performance-Based Fees and Side-by-Side Management
Neither we, nor any of our supervised persons, staff members or employees, receive performance-
based fees based on a share of capital gains on or capital appreciation of client assets.
Item 7 Types of Clients
We have the following types of clients: individuals, high net worth individuals, trusts, estates, pension
and profit-sharing plans, nonprofit and charitable organizations, insurance companies, corporations
and other business entities.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
The primary investment strategies we use to implement our investment advice to our clients are long-
term purchases (securities held at least one year) and short-term purchases (securities sold within one
year). We do not use frequent trading (purchase and sale within 30 days) or market timing strategies.
Investing in all types of securities involves risk of loss. You should be prepared to bear these risks.
Your investment in any of our strategies may lose money over the short or long term.
Multiple Fund Strategy (MFS)
We designed our MFS to be a complete, diversified global investment strategy appropriate for most
investors. Our research analysts screen several thousand mutual funds and exchange traded funds
using various criteria, including performance in both up and down markets, risk profile, volatility, fund
manager tenure and experience and expense ratios and other fees. They then select approximately
18-25 funds from among those screened for inclusion in client portfolios. Analysts select each fund for
its contribution to the portfolio in terms of market size, industry weightings, performance in up and
down markets and geographic emphasis. Our research analysts attempt to select funds that have a
low correlation to one another with the goal of generating higher total portfolio returns over the long
term. Although our MFS works best for long-term investors, we can tailor the strategy to suit investors
with shorter time horizons.
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration cost, tax implications, and other factors. When the fund is
available for purchase at net asset value, we will purchase, or recommend the purchase of, the fund at
net asset value. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent deferred sales charges.
The primary risk associated with an investment in the MFS is market risk. Market risk is the possibility
that stock or bond prices overall will decline over short or even extended periods. Although helpful in
reducing market risk, portfolio diversification cannot eliminate market risk.
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Socially Responsible Strategy (SRS)
We designed our SRS to be a standalone, diversified global investment strategy. The SRS is
appropriate for investors looking to invest in socially responsible mutual funds and exchange traded
funds. Initially, our research analysts screen several thousand funds and select only those that
Morningstar identifies as sustainable investment funds. Additional screens are then applied using
various criteria, including Morningstar's Sustainability score, performance in up-and-down markets, risk
profile, fund manager tenure and experience, expense ratios and other fees. Our research analysts
then select approximately 12-20 funds from among those screened for inclusion in the SRS. Analysts
select each fund for its contribution to the portfolio in terms of credit quality, market size, sector and
industry weightings, geographic emphasis, and other criteria. Funds are chosen for their sustainable
characteristics and contributions to the total portfolio. In addition, our research analysts attempt to
select funds that have a low correlation to one another to help reduce risk and increase total return
over the long term. Although we designed the SRS for long-term investors, we can tailor the strategy to
suit investors with shorter time horizons.
Climate-Aware Strategy (CAS)
We designed our CAS to be a standalone, diversified global investment strategy. The CAS is
appropriate for investors looking to invest in low-carbon and other "climate-aware" mutual funds and
exchange traded funds. Initially, our research analysts screen several thousand funds and select only
those that Morningstar identifies as sustainable investment funds. Additional screens are then applied
using various criteria, including Morningstar's Carbon Risk score, performance in up-and-down
markets, risk profile, volatility, fund manager tenure and experience, expense ratios, and other fees.
Our research analysts then select approximately 14-22 funds from those screened for inclusion in the
CAS. Funds are chosen for their sustainable characteristics and contributions to the total portfolio. In
addition, our research analysts attempt to select funds that have a low correlation to one another to
help reduce risk and increase total return over the long term. Although we designed the CAS for long-
term investors, we can tailor the strategy to suit investors with shorter time horizons.
ESG Investing: Our Socially Responsible and Climate-Aware Strategies are examples of ESG
Investing. ESG investing maintains a focus on Environmental, Social, and Governance issues. ESG
investing may be referred to in many ways, such as sustainable investing, socially responsible
investing, and impact investing. ESG practices can include, but are not limited to, strategies that select
companies based on their stated commitment to one or more ESG factors; for example, companies
with policies aimed at minimizing their negative impact on the environment, social issues, or
companies that focus on governance principles and transparency. ESG practices may also entail
screening out companies in certain sectors or that, in the view of the investor, demonstrate poor
management of ESG risks and opportunities or are involved in issues that are contrary to the investor's
own principals.
"ESG Investing" is not defined in federal securities laws, may be subjective, and may be defined in
different ways by different managers, advisers or investors. There is no SEC "rating" or "score" of ESG
investments that could be applied across a broad range of companies, and while many different private
ratings based on different ESG factors exist, they often differ significantly from each other. Different
managers may weight environmental, social, and governance factors differently. Some ESG
managers may consider data from third party providers which could include "scoring" and "rating" data
compiled to help managers compare companies. Some of the data used to compile third party ESG
scores and ratings may be subjective. Other data may be objective in principle but are not verified or
reliable. Third-party scores also may consider or weight ESG criteria differently, meaning that
companies can receive widely different scores from different third-party providers. A portfolio
manager's ESG practices may significantly influence performance. Because securities may be
included or excluded based on ESG factors rather than traditional fundamental analysis or other
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investment methodologies, the account's performance may differ (either higher or lower) from the
overall market or comparable accounts that do not employ similar ESG practices. Some mutual funds
or ETFs that consider ESG may have different expense ratios than other funds that do not consider
ESG factors. Paying more in expenses will reduce the value of your investment over time.
Cash Management
We use Schwab's FDIC-insured cash fund as the cash sweep vehicle for all client accounts held at
Schwab. The Schwab cash fund is FDIC insured and pays a rate of return like that of a bank savings
account. The Schwab cash fund is not a mutual fund; therefore, it does not pass its operating
expenses on to fund participants. Unless you have a need for a higher cash balance, we aim to keep a
minimum amount of cash in your portfolio. If you are taking regular withdrawals from your portfolio, or
you have a short time horizon, we aim to maintain a cash balance sufficient to meet your short-term
withdrawal needs. We include your cash balance in the total portfolio value upon which we calculate
our advisory fees. See Item No. 5: Fees and Compensation for an explanation of how we calculate our
fees.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential losses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services:
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to
high volatility or lack of active liquid markets. You may receive a lower price, or it may not be possible
to sell the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired or are nearing retirement.
Risks Associated with Mutual Funds and Exchange Traded Funds: Mutual funds and exchange
traded funds ("ETF") are professionally managed collective investment systems that pool money from
many investors and invest in stocks, bonds, short-term money market instruments, other mutual funds,
other securities, or any combination thereof. The fund will have a manager that trades the fund's
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investments in accordance with the fund's investment objective. While mutual funds and ETFs
generally provide diversification, risks can be significantly increased if the fund is concentrated in a
particular sector of the market, primarily invests in small cap or speculative companies, uses leverage
(i.e., borrows money) to a significant degree, or concentrates in a particular type of security (i.e.,
equities) rather than balancing the fund with different types of securities.
ETFs differ from mutual funds since they can be bought and sold throughout the day like stock and
their price can fluctuate throughout the day. The returns on mutual funds and ETFs can be reduced by
the costs to manage the funds. Also, while some mutual funds are "no load" and charge no fee to buy
into, or sell out of, the fund, other types of mutual funds do charge such fees which can also reduce
returns. Mutual funds can also be "closed end" or "open end". So-called "open end" mutual funds
continue to allow in new investors indefinitely whereas "closed end" funds have a fixed number of
shares to sell which can limit their availability to new investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, an ETF may not have investment exposure to all
of the securities included in its Underlying Index, or its weighting of investment exposure to such
securities may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index, but which are expected to yield similar
performance.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will alert your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Item 9 Disciplinary Information
None.
Item 10 Other Financial Industry Activities and Affiliations
We have not provided information on other financial industry activities and affiliations because we do
not have any relationship or arrangement that is material to our advisory business or to our clients with
any of the types of entities listed below.
1. broker-dealer, municipal securities dealer, or government securities dealer or broker;
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund);
3. other investment adviser or financial planner;
4. futures commission merchant, commodity pool operator, or commodity trading adviser;
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5. banking or thrift institution;
6. accountant or accounting firm;
7. lawyer or law firm;
8. insurance company or agency;
9. pension consultant;
10.real estate broker or dealer; and/or
11.sponsor or syndicator of limited partnerships.
Item 11 Code of Ethics, Participation or Interest in Client Transactions
Fiduciary Duty
We based our Code on the principle that we owe a fiduciary duty to all our clients to put their best
interests ahead of our own. Accordingly, the Code prohibits our officers, affiliates, directors and
employees from conducting their personal affairs, including their personal securities transactions, in
such a manner as to serve their own personal interests at the expense of our clients. In addition, the
Code requires that all employees submit periodic reports to our chief compliance officer ("CCO")
evidencing their compliance with relevant provisions of the Code. For example, the Code requires that
all employees obtain the CCO's approval before participating in initial public securities offerings or
private offerings. In addition, all employees with access to client data must report their personal trading
activity quarterly and their securities holdings annually.
Personal Trading
We have adopted a Code of Ethics ("Code") designed to comply with Rule 204A-1 under the
Investment Advisers Act of 1940 ("Adviser's Act"). The Code establishes rules of conduct designed to
ensure that our officers, affiliates, directors, and employees continue to meet the high ethical standards
we have long maintained. Current clients may request a copy of our Code of Ethics at any time by
calling us at (800) 545-4442.
Restrictions on Personal Securities Transactions
Any time the staff of an investment advisory firm holds personal investments, the potential for a conflict
of interest occurs. Our Code of Ethics does not prohibit our officers, affiliates, directors, and employees
from personally investing in the same Reportable Securities that we use in client accounts. However,
our Code of Ethics requires our officers, directors and employees to pre-clear planned trades of
Reportable Securities held in their own account that are the same Reportable Securities held in client
accounts.
Every quarter, the CCO or designee reviews employees' personal trades and compares them to client
trades in those same securities. Our CCO or designee may investigate employees' personal securities
trading. Our officers, affiliates, directors, and employees are required to cooperate with such
investigations and any monitoring or other review procedures employed by the compliance
department.
We do not participate in principal, cross or agency-cross transactions for or with any client.
Management of Affiliated Accounts
Certain Towneley employees and/or members of their families are our clients. Whenever possible, our
portfolio managers trade employee accounts on an equal basis with all client accounts having a similar
strategy and objective. Our Code of Ethics requires our officers, affiliates, directors, and employees to
put clients' interests ahead of their own interests, and to refrain from favoring one client over any other
client.
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Item 12 Brokerage Practices
Suggestion of Brokers
We recommend that you establish an account with a custodian/brokerage firm with which we have an
existing relationship. Such relationships may include benefits provided to our firm, including but not
limited to, market information, and administrative services that help our firm manage your account(s).
We believe that recommended broker-dealers provide quality execution services for our clients at
competitive prices. Price is not the sole factor we consider in evaluating best execution. We also
consider the quality of the brokerage services provided by recommended broker-dealers, including the
firm's reputation, execution capabilities, commission rates, and responsiveness to our clients and our
firm. By using another broker or dealer you may incur lower transaction costs.
Soft Dollar Credits
We do not earn soft dollar credits on any mutual fund, ETF or any other trade. We do not have any
arrangement with any broker-dealer or other third party to use research, research-related products or
other services provided to us on a soft dollar commission basis, nor do we intend to enter into any
such arrangements in the future.
Broker-dealer Selection
In selecting or recommending custodians/broker-dealers, we do not consider whether Towneley, or its
officers, directors or employees, receive or may receive client referrals from the broker-dealer or a third
party. We do consider service, cost, timeliness, accuracy, error resolution and reporting, among other
factors. To place individual bond trades, we use one of several pre-approved broker-dealers to obtain
the bonds that best fit within our ladder strategy at the lowest cost.
How we select brokers/custodians
We seek to recommend a custodian/broker-dealer that will hold your assets and execute transactions.
When considering whether the terms custodian/broker-dealer provides are most advantageous to you
when compared with other available providers and their services, we consider a wide range of factors,
including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
"[ETFs", etc.)
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, security, and stability
• Prior service to us and our clients
Directed Brokerage
In limited circumstances, and at our discretion, we may accept instructions from clients to use one or
more particular brokers for the transactions in their accounts. If you choose to direct our firm to use a
particular broker, you should understand that this likely will prevent our firm from aggregating trades
with other client accounts or from effectively negotiating brokerage commissions on your behalf.
Trades at brokerages other than Schwab will generally be placed by our firm on your behalf (and
therefore executed) shortly after the execution of any aggregated block trades of the same security at
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Schwab. This practice may also prevent our firm from obtaining as favorable a net price and execution
for you as for other clients on such trades. Thus, when directing brokerage business, you should
consider whether the commission expenses, execution, clearance, and settlement capabilities that you
will obtain through your broker are adequately favorable in comparison to those that we would
otherwise obtain for you.
If the client seeks to direct brokerage for an account maintained on behalf of a retirement plan subject
to the Employee Retirement Income Security Act of 1974 as amended ("ERISA") or similar government
regulation, the client must monitor the services provided by the directed broker to assure that the plan
continues to receive best execution and pays reasonable commissions. In addition, the client must
make the following representations in writing:
• The directed broker is capable of providing best execution for the account's brokerage
transactions;
• The commission rates that the client negotiated are reasonable in relation to the brokerage and
other services received by the plan; and
• Any benefits provided by the directed broker are for the exclusive benefit of the plan.
As part of our brokerage and best execution practices, we have adopted and implemented written best
execution practices and designated individuals who are responsible for monitoring our trading
practices, gathering relevant information, periodically reviewing and evaluating the services provided
by broker-dealers including the quality of trade execution, trading costs, overall brokerage
relationships, and other factors, and documenting their reviews.
Your brokerage and trading costs
For our clients' accounts, generally, the custodian does not charge you separately for custody services
but is compensated by charging you commissions or other fees on some trades that it executes or that
settle into your account. Certain trades (for example, exchange traded funds and many mutual funds)
may not incur commissions or transaction fees. The custodian may also be compensated by earning
interest on the uninvested cash in your cash sweep account.
We are not required to select the custodian or broker-dealer that charges the lowest transaction cost,
even if it provides execution quality comparable to other custodians or broker-dealers. By using
another custodian or broker-dealer you may pay lower transaction costs.
Trade Aggregation and Allocation
Towneley currently provides investment advice to several clients and manages client portfolios on a
discretionary basis. Securities of the same mutual fund or exchange traded fund (ETF) may be
purchased, held, or sold for clients of the Company. We aggregate ETF and closed-end fund trades
whenever possible so that each security is traded only once for all accounts. We do not aggregate
trades when trading for only one client's account at a time. All clients participating in an aggregated
trade receive the same buy or sale price. Clients pay the same trade commission whether their trades
are aggregated with those of other clients or not. Mutual fund trades cannot be aggregated.
Aggregated orders may include proprietary or related accounts. Such accounts are treated as client
accounts and are neither given preferential nor inferior treatment versus other client accounts. Our
policy prohibits any allocation of trades in a manner that our proprietary accounts, affiliated accounts,
or any particular client, or group of clients, receive more favorable treatment than other client accounts.
Generally, participating accounts will pay a fixed transaction cost regardless of the number of shares
transacted. In certain cases, each participating account pays an average price per share for all
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transactions and pays a proportionate share of all transaction costs on any given day. In the event an
order is only partially filled, the shares will be allocated to participating accounts in a fair and equitable
manner, typically in proportion to the size of each client's order.
Each client that participates in an aggregated order will participate at the same average share price for
all Company-placed transactions in that security on a given business day. A particular client may or
may not participate in any specific transaction based on several factors including, but not limited to, the
client's investment objectives, strategies, policies, restrictions, assets, and cash held.
Although the Company will generally seek to be consistent in its investment approach for similarly
situated clients, the act of purchasing, selling, or holding a security for one client does not mean it will
be purchased, sold, or held for another client.
See Item No. 5: Fees and Compensation, above, for an explanation of the trading costs/commissions
applicable to client accounts.
Item 13 Review of Accounts
Monitoring
We continually monitor performance, evaluating the funds in your portfolio to make sure that they
continue to satisfy the requirements of our strategies. If a change occurs, we replace funds that no
longer meet our investment criteria with funds that do. Our portfolio managers and research analysts
review all accounts at least quarterly. In addition, our financial planners will review a client's financial
plan if the client so requests, or whenever a client informs the planner or portfolio manager that
variables relevant to the plan have changed.
We encourage our clients to inform us of any changes in work, family, health, or other life
circumstances that might warrant a reassessment of investment goals. We also schedule annual client
meetings. We strive to adhere to each client's asset allocation guidelines and to rebalance or
reallocate client portfolios as needed to implement the investment strategy we have developed for the
client or to adapt to changes in client needs, goals, risk tolerance or other factors.
Reporting
At least quarterly, we send all clients a written report containing the following information:
• The performance of the portfolio, performance of the fixed income, equity and commodities
components of the portfolio, and performance of several relevant indexes, all for the following
periods: year-to-date, one year, three years, five-years, ten years, and since inception;
• The cost and current market value of individual portfolio assets through quarter's end; and
• Asset class and category breakdowns.
We may send additional reports to plan sponsors, institutional clients and to individual clients with
multiple accounts.
Item 14 Client Referrals and Other Compensation
We have programs in place to compensate our employees for referring clients to us. We may pay an
employee an incentive bonus for each client the employee refers to us. We do not charge our clients
higher fees to recoup these payments. Because they may receive additional compensation for client
referrals, our employees have a potential conflict of interest when recommending Towneley to
prospective clients. To mitigate this potential conflict, we have adopted policies and procedures that
include:
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• Disclosing our employee incentive program to prospective clients.
• Ensuring that all marketing materials we provide to prospective clients (if any) have been pre-
•
approved by our compliance department.
In some cases, assigning a new client to a wealth manager other than the employee who referred
the client to us.
Item 15 Custody
We never take physical possession of client assets, nor can we withdraw client assets other than as
specifically authorized by the client for the payment of our advisory fees. We do not hold any client
assets in our name or in bearer form. A third party independent qualified custodian holds all client cash
and securities, which are registered directly in the client's name and under separate account(s) using
the client's address as the address of record. The custodian sends client account statements, at least
quarterly, to each of our clients for whom the custodian maintains funds or securities. Clients should
carefully review the statements they receive from the custodian and compare the information in those
statements to the information contained in the reports they receive from us. We urge our clients to
contact us to discuss any questions they may have about information in either their custodial
statements or their Towneley reports.
Direct Debiting of Client Accounts for Payment of Advisory Fees
We prefer that our clients authorize the custodian to deduct our advisory fees directly from their
account(s), although clients may specifically request otherwise in writing. Under applicable SEC rules,
we are deemed to have custody of the account assets of those clients who authorize us to deduct our
fees directly from their accounts, and most of our clients have given us that authorization. We have the
following procedures to provide for the direct debiting of client accounts for advisory fees:
The authority to deduct advisory fees from a client's account is included both in our investment
advisory agreement, which is signed by the client and our president, and in the custodian's account
application form, which is signed by the client.
We charge for our discretionary investment advisory services on a quarterly basis in advance. We
provide each client with quarterly reports along with an invoice showing the amount of the fee for the
upcoming quarter, the account value on which the fee is based, and the method by which the fee is
calculated.
Each quarter, we send a report to the custodian identifying the amount of the fee it should debit from
each client's account(s). The custodian sends each client a monthly account statement reflecting all
transactions during that period. The quarterly deduction of advisory fees paid to us generally appears
on the following monthly statements: January, April, July, and October. Occasionally the deduction
occurs within the first few days of the following month. In those cases, the deduction would appear on
the client's statement for the following month (February, May, August, and November).
The following disclosure appears on the quarterly reports to the client: "The information being provided
was obtained via methods that are believed to be accurate; however, you should rely on the
statements you receive from the account custodian. If there are any inconsistencies between the
information provided here and your account statement you should rely on the statement and you
should bring such inconsistencies to the attention of your wealth manager immediately."
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Receipt and Return of Certain Client Checks
Within three (3) business days, we will mail directly to the custodian for deposit to the client's account
any check we receive from a client that is either 1) made payable to the custodian or 2) made payable
to the client and endorsed by the client (such as a tax refund check). If a client sends us a check
payable to Towneley that is not for payment of advisory fees, we will return that check to the client
within three (3) business days.
Asset Transfer Authority
Our firm or persons associated with our firm may effect asset transfers from a client's account based
on the client's written authority to direct dispersal of funds to a designated third party or non-like-titled
account on a periodic basis, until such authorization is revoked by the client. An adviser with authority
to conduct such transfers is deemed to have access to, and thus custody of, the assets in the client
account that is subject to the asset transfer instructions.
Standing Letters of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction. Such written authorization is known as a Standing Letter of
Authorization. An adviser with authority to conduct such third-party wire transfers has access to the
client's assets, and therefore has limited custody of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, if we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
We require that our clients grant us full discretionary authority to manage their account(s) as we deem
appropriate, which includes the authority to determine the securities to be bought and sold, the amount
of such securities, the broker-dealer used to effect the transaction, and the commission rates to be
paid, without obtaining specific client consent and subject only to those restrictions that we and the
client have agreed upon in writing. This grant of authority is contained in both our investment advisory
agreement, which is signed by the client and our president, and in the custodian's limited power of
attorney form, which is signed by the client. The client must sign both documents before we will
assume discretionary authority to manage the client's account.
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Clients may impose reasonable restrictions on the investments in their Towneley portfolio. For
example, a client may request that investments in a particular asset class, such as emerging market
bonds, be excluded from the client's portfolio and we will honor that request.
Item 17 Voting Client Securities
We do not vote proxies on behalf of our advisory clients. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case we
would forward any electronic solicitations to vote proxies to you via email.
Item 18 Financial Information
We are registered with the SEC only, and not with any state securities authority. We do not ask or
require any client to prepay more than $1,200 in advisory fees six months or more in advance.
Therefore, the SEC does not require us to include a balance sheet with this brochure. We do not have
any financial condition that impairs, or is likely to impair, our ability to meet our contractual
commitments to our clients. We have never been the subject of a bankruptcy petition.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any non-public personal information about you to any non-affiliated third parties,
except as permitted by law. While servicing your account, we may share some information with our
service providers, such as transfer agents, custodians, broker-dealers, accountants, consultants, and
attorneys.
We restrict internal access to non-public personal information about you to our employees who need
that information to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your non-public personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
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You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Contact our main office at the telephone number on the cover page of this brochure if you have
any questions regarding this policy.
If you decide to close your account(s) we will adhere to our privacy policies, which may be amended
from time to time.
If we make any substantive changes in our privacy policy that would further permit or require
disclosures of your private information, we will provide written notice to you. Where the change is
based on permitted disclosures, you will be given an opportunity to direct us as to whether such
disclosure is acceptable. Where the change is based on required disclosures, you will only receive
written notice of the change. You may not opt out of the required disclosures.
If you have questions about our privacy policies contact our main office at the telephone number on the
cover page of this brochure and ask to speak to the Chief Compliance Officer.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries because of actions, misconduct, or negligence
by issuers of securities held by you.
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