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THE LONDON COMPANY OF VIRGINIA, LLC
Form ADV Part 2A – Disclosure Brochure
March 19, 2025
This Brochure provides information about the qualifications and business practices of THE
LONDON COMPANY OF VIRGINIA, LLC. If you have any questions about the contents of this
Brochure, please contact us at (804) 775-0317. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
THE LONDON COMPANY OF VIRGINIA, LLC is a registered investment adviser. Registration of
an Investment Adviser does not imply any level of skill or training.
Additional information about THE LONDON COMPANY OF VIRGINIA, LLC is also available on the
SEC’s website at www.adviserinfo.sec.gov.
1800 Bayberry Court, Suite 301
Richmond, Virginia 23226
(804) 775-0317
www.TLCAdvisory.com
Item 2 – Material Changes
This Disclosure Brochure Material Changes section, dated March 19, 2025, is an update to the
March 19, 2024 version previously circulated. Our full Disclosure Brochure may be requested, at
no charge, by contacting Andrew Wetzel, Chief Compliance Officer at (804) 775-0317 or
www.TLCAdvisory.com.
site,
awetzel@tlcadvisory.com. Our
full Brochure
is also available on our web
The following items were updated:
Item 4 – Advisory Business
Updated to include International Equity investment products. Updated regulatory assets under
management as of December 31, 2024.
Item 5 – Fees and Compensation
Updated fee schedule to include All Cap 25 and International Equity ADR products.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Updated to reflect the International Equity ADR product description and risks, as well as
additional risk disclosures.
Item 10 - Other Financial Industry Activities and Affiliations
Updated to include sub-advisory services to the Envestnet Active Passive ETF, and the
Touchstone International Equity ETF.
Item 12 – Brokerage Practices
Updated to include considerations for the sub-advised Touchstone International Equity ETF.
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Item 3 - Table of Contents
Item 4 – Advisory Business ............................................................................................................................... 3
Item 5 – Fees and Compensation .................................................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................... 7
Item 7 – Types of Clients .................................................................................................................................... 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................... 7
Item 9 – Disciplinary History ......................................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations ......................................................... 12
Item 11 – Code of Ethics .................................................................................................................................. 12
Item 12 – Brokerage Practices ...................................................................................................................... 13
Item 13 – Review of Accounts ....................................................................................................................... 16
Item 14 – Client Referrals and Other Compensation ........................................................................... 16
Item 15 – Custody .............................................................................................................................................. 17
Item 16 – Investment Discretion ................................................................................................................. 17
Item 17 – Voting Client Securities ............................................................................................................... 18
Item 18 – Financial Information ................................................................................................................... 18
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Item 4 – Advisory Business
The London Company of Virginia, LLC (“London Company”) is an independently owned SEC-
registered investment advisor. The firm was originally founded in 1994 and is headquartered in
Richmond, Virginia. It was established by Stephen M. Goddard, CFA and is focused on managing
primarily domestic equities with a conservative, long term orientation. Mr. Goddard is the majority
owner of the firm and serves as Founder, Chairman and Chief Investment Officer. The London
Company is organized as a Delaware limited liability company, formed in 2012, in a corporate
reorganization in connection with a minority (non-controlling) equity investment made in the firm
by LPC London, LP, an affiliate of Lincoln Peak Capital. Lincoln Peak Capital is a private investment
firm that specializes in partnering with investment management firms to help preserve their
independence and facilitate equity transitions within a firm to key next generation management
members.
The London Company provides discretionary portfolio management services to individuals and
institutional investors through separate, sub-advisory, and wrap fee programs, as well as non-
discretionary services, via certain model portfolios (UMA). We offer multiple equity investment
strategies, which are discussed in Item 8 of this brochure. Our clients choose one of our investment
strategies to meet their needs. Upon request, we will often work with clients to accommodate client-
specific restrictions on any of our investment strategies.
Separately Managed Accounts
Separately managed accounts are individually managed and maintained for tax-exempt and taxable
clients on a fully discretionary basis. The account portfolios are comprised primarily of domestic
equities with a core/value emphasis and long-term orientation. We also offer International
strategies which are further described in this document.
Sub-Advisory Accounts
London Company has sub-advisory relationships with other investment firms. We provide
discretionary investment advice on a separate account basis to clients of these outside
intermediaries. We strive to manage these accounts in the same manner as our direct accounts. The
terms and conditions of these arrangements may vary and contact between London Company and
such clients will typically take place through the relevant intermediary. Clients who obtain our
services on a sub-advisory basis are able to impose restrictions on the management of their accounts.
We also act as a sub-advisor to several registered mutual funds and ETFs. As such, we provide
professional investment advisory services on a discretionary basis for several equity mutual funds.
Investments for the mutual funds are managed in accordance with each fund’s investment objective,
strategies, and restrictions. They are not tailored to the individualized needs of any particular
investor in the fund.
Investment Manager Services
London Company serves as investment manager to multiple Collective Investment Trusts (“CITs”),
sponsored by a trust company. We serve as the investment manager, pursuant to an investment
management agreement, and receive a fee for managing the investment portfolio. The CIT has not
been registered under federal or state securities laws, and is subject to an exemption provided by
Rule 3(c)(11) of the Investment Company Act of 1940. The CIT is only available for investment by
qualified retirement plans and is not for sale to the general public.
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Wrap Fee Program Accounts
London Company serves as a sub-advisor in several “wrap fee” programs, in which clients establish
an account in an investment program offered by another investment advisor (wrap program
sponsor). As such, London Company may sub-advise a portion, or all, of an account. Client accounts
in wrap fee programs are typically assessed, by the wrap program sponsor, a bundled or blanket fee
for transactions and investment advisory service fees (wrap fee). London Company receives a
portion of the wrap fee from the sponsor, as a sub-advisor to these programs. In these relationships
we do not typically have direct contact with the underlying client, as we do with our direct accounts,
although we manage these accounts to the same model as our non-wrap accounts.
Model-Based Programs
Pursuant to an agreement, certain Unified Managed Account (UMA) and/or Model Program Sponsors
(“Sponsor”) receive London Company’s model securities portfolio for a particular investment style
and, based on that model, the Sponsor or its designated representative (“Overlay Manager”) exercises
investment discretion and executes each investor’s portfolio transactions predicated on the
Sponsor’s or Overlay Manager’s own investment judgment. These Programs are referred to as
Model-Based Programs. London Company typically provides its model portfolio (also known as
impersonal investment advice) to the Sponsor or Overlay Manager, who subsequently, provides
investment advice to its clients, based on their individual needs. When changes are made to a model
by London Company, the Sponsor or Overlay Manager is responsible for implementing any
modifications in their client accounts that are invested in the specific strategy. The Sponsor/Overlay
Manager may or may not elect to execute all the purchase and/or sale transactions suggested by
submissions of revisions in the model portfolio.
London Company does not have any contact with the underlying client of these programs. London
Company does not enter trades, receive trade reports, or have access to any client reporting related
to these accounts. It is the responsibility of the Sponsor to determine whether our model is suitable
for their clients.
ASSETS UNDER MANAGEMENT
As of December 31, 2024, London Company had a total of $16.0 billion in assets under management,
all of which were discretionary assets.
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Item 5 – Fees and Compensation
SEPARATELY MANAGED ACCOUNTS
All fees for separately managed accounts are subject to negotiation. The specific manner in which
London Company charges fees is established in a client’s written agreement with London Company
and are payable quarterly, in arrears, based on the quarter-end account value. Some accounts may
choose to be billed in advance. London’s maximum annual fee on a firm-wide basis is 1.00% and the
minimum account size is $10,000,000, which can be waived at the London Company’s discretion.
London Company generally charges each client an investment management fee based on the value of
the client’s assets under management, in accordance with a fee schedule in place at the time the
account is opened. The current fee schedule is as follows:
Strategy
Annual Fee
Concentrated
First $100,000,000 1.00%
Over $100,000,000 Negotiable
Income Equity
First $50,000,000 0.75%
Next $50,000,000 0.65%
Remaining 0.60%
Large Cap
Mid Cap
Small Cap
First $50,000,000 0.75%
Next $50,000,000 0.65%
Remaining 0.60%
First $25,000,000 0.75%
Next $25,000,000 0.65%
Next $50,000,000 0.55%
Remaining 0.50%
First $100,000,000 1.00%
Over $100,000,000 Negotiable
Small-Mid Cap
International Equity
International Equity - ADR
All Cap 25
First $50,000,000 1.00%
Next $50,000,000 0.85%
Remaining 0.70%
First $25,000,000 0.75%
Next $25,000,000 0.70%
Next $50,000,000 0.65%
Next $150,000,000 0.55%
Remaining 0.50%
First $25,000,000 0.75%
Next $25,000,000 0.70%
Next $50,000,000 0.65%
Next $150,000,000 0.55%
Remaining 0.50%
First $100,000,000 1.00%
Over $100,000,000 Negotiable
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London Company reserves the right to negotiate fees at all levels. Some clients pay more or less than
others depending on certain factors, such as the type, size, inception date of the account, servicing
and reporting requirements, product, vehicle, tax situation and existence of related accounts. The
negotiated fee is specified in the agreement between London Company and the client. Fees are
primarily deducted directly from client assets, but we offer the option to bill clients for fees incurred.
Advisory agreements can be terminated by the client upon prior written notice to London Company.
Wrap program clients must request termination directly with their wrap program sponsor. In the
event that an advisory contract is terminated prior to the conclusion of a billing period, a pro rata
portion of any pre-paid fees will be paid by the wrap program sponsor, in accordance with the
agreement.
SUB-ADVISORY ACCOUNTS:
The fee for accounts for which London Company acts as a mutual fund sub-adviser is negotiated with,
and compensated by, the mutual fund company. Fees for accounts, where London Company serves
as sub-adviser, are separately negotiated and vary by relationship. Sub-advisory fees are charged in
a manner similar to separate accounts or paid directly by the financial intermediaries.
MODEL-BASED PROGRAM ACCOUNTS:
For model accounts, London Company is compensated directly by the outside firms, to which it
provides model accounts at a negotiated rate. The management fees and terms of these accounts are
negotiated by the client directly with the outside firm and do not involve London Company.
WRAP FEE PROGRAMS:
London Company manages accounts in wrap fee programs sponsored by other financial services
firms (“wrap program sponsor”). As part of these programs, the client pays a single bundled fee to
the wrap program sponsor, instead of paying separately for investment advisory services,
commission on transactions, custodian fees, and other transaction-related fees. The wrap program
sponsor pays London Company a portion of the wrap fee for our investment advisory services. The
fee and service arrangements for accounts under any wrap fee program are negotiated between the
client and the wrap program sponsor. London Company is not generally informed of the fee
arrangements, nor do we share in any fees, other than the fee negotiated between London Company
and the wrap program sponsor. Wrap fee clients may be billed advisory fees on a quarterly basis, by
the wrap program sponsor, either in advance or arrears, as negotiated between both parties. London
Company may prepare and send invoices to its wrap program sponsors for distribution to wrap fee
program clients; however, wrap program sponsors may opt to create their own invoices in lieu of
ours. In the case of ERISA accounts, the fee for managing the account, which is paid to London by the
wrap program sponsor, as set forth in the program agreement, may be considered indirect
compensation.
OTHER FEES AND EXPENSES:
Clients in separately managed accounts, model-based accounts, sub-advisory accounts, and wrap fee
accounts may incur brokerage and other transaction costs, in addition to the fee paid to London
Company (refer to Item 12: Brokerage Practices). These fees are assessed by custodians, brokers,
and other third parties, and may include non-affiliated manager fees, custodial fees, deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees
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and taxes on brokerage accounts and securities transactions. Mutual funds and exchanged traded
funds also charge internal management fees, which are disclosed in a fund’s prospectus. To avoid the
duplication of fees and the potential conflicts of interest, we do not charge our separately managed
accounts a fee on assets that are invested in mutual funds we advise.
London Company’s supervised persons do not accept compensation for the sale of securities or other
investment products, including asset-based sales charges or service fees from the sale of mutual
funds.
Item 6 – Performance-Based Fees and Side-By-Side Management
We have a limited number of clients on performance fee arrangements. The performance-based fee
option is an advisory fee based on a percent of capital gains or appreciation of client assets. The
performance fee is calculated at a rate of 15% on the amount by which the net profit exceeds 6%
within a year’s time. A loss in any one year will be recovered in full before performance fees are
assessed in subsequent years.
The receipt of performance-based fees for separate accounts creates conflicts of interest.
Performance-based fees paid to investment advisers may be significantly higher than the asset-based
fees paid on traditional accounts, thus creating an incentive to favor these accounts. In order to
reduce potential conflicts of interest, London Company does not show preferential treatment to
accounts under a performance-based fee arrangement. All accounts are managed within their
respective strategies, given account restrictions and/or constraints. We perform periodic reviews of
the performance fee accounts to assure consistency with the separate fee accounts. We also have
trade rotation procedures in place to ensure that performance fee accounts do not take preference
over separate accounts in the allocation of trades.
Item 7 – Types of Clients
Through separately managed accounts, model-based account programs, sub-advisory programs, and
wrap fee programs, London Company provides portfolio management services to individuals, high
net worth individuals, pension, foundations, Taft-Hartley, public, profit-sharing, bank or thrift
institutions, investment companies, trusts, estates, and charitable organizations. The vast majority
of these arrangements are discretionary, and London Company selects the investments and trades
on the client’s behalf without prior consultation with the client. London Company participates in a
limited number of arrangements where it provides a model portfolio to clients, but does not exercise
trading discretion. These arrangements include model-based programs/UMAs of certain Sponsors.
There is a minimum account size of $10,000,000 for all strategies; however, London Company may
agree to manage separate accounts below our stated minimum size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
EQUITY STRATEGIES
London Company offers multiple distinct investment strategies, all relatively concentrated with low
annual turnover. Each strategy is created from the same, universal investment process.
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Small Cap
– The Small Cap strategy invests mainly in conservative, low-beta small cap
equities with a focus on above-average downside protection. Primarily, we seek
profitable, financially stable small cap companies that consistently generate free cash
flow, high returns on unleveraged operating capital, trade at significant discounts to
their intrinsic values, and are run by shareholder-oriented management. Positions are
Mid Cap –
usually within the market capitalization range of the major, domestic small cap indices.
The Mid Cap equity strategy invests mainly in conservative, low-beta mid cap equities
with a focus on above-average downside protection. Primarily, we seek profitable, financially
stable mid cap companies that consistently generate free cash flow, high returns on unleveraged
operating capital, trade at significant discounts to their intrinsic values, and are run by
shareholder-oriented management. Positions are usually within the market capitalization range
of the major, domestic mid cap indices.
Large Cap
– The Large Cap strategy invests mainly in conservative, low-beta, large cap
equities with a focus on above-average downside protection. Primarily, we seek
profitable, financially stable, quality large cap companies which consistently generate
free cash flow, high returns on unleveraged operating capital, trade at rational
valuations, and are run by shareholder-oriented management. Positions are generally in
the market capitalization range of the major domestic large cap indices.
Income Equity –
The Income Equity strategy
invests mainly in common equities with a
focus on higher overall dividend yield orientation, which may be supplemented with
primarily investment grade, preferred equities. This strategy has a more conservative
orientation, focused on capital preservation, income and growth, in order to provide
greater yield and downside protection relative to our Large and Mid Cap strategies. Our
Income Equity strategy is designed to generate above-average, absolute returns over full
market cycles.
Small-Mid Cap
– The Small-Mid Cap strategy is an extension of our Small Cap strategy
with weighted market capitalization higher than our Small Cap portfolio, and is within
the market capitalization ranges of the major domestic small to mid cap indices.
Concentrated
– The Concentrated strategy focuses on a smaller number of names that,
in combination, offer the team’s strongest conviction towards downside protection. This
portfolio typically holds less than half the number of names of our other strategies, and
is managed with fewer restrictions on sector or position weightings. Individual positions
can and will, at times, exceed greater than ten percent of the portfolio. The strategy is
suitable for long term investors with a tolerance for potentially higher short term
performance deviation from the benchmark, compared to our other strategies.
All Cap 25 -
The All Cap 25 strategy focuses on a smaller number of names that, in
combination, offer the team’s strongest conviction towards downside protection, with
fewer restrictions on market capitalizations, sector and position weightings. The
number of holdings is typically around twenty-five. Individual positions will not exceed
15% of the portfolio, at cost, or 25% at market value.
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International Equity -
The International Equity strategy invests mainly in conservative,
low-beta international equities with a focus on above-average downside protection.
Primarily, we seek profitable, financially stable companies that consistently generate
free cash flow, sustain high returns on unleveraged operating capital, trade at significant
discounts to their intrinsic values, and are run by shareholder-oriented management.
Positions are usually within the market capitalization range of the major international
indices.
International Equity ADR -
The International Equity ADR strategy invests mainly in
conservative, low-beta international equities with a focus on above-average downside
protection. The International Equity ADR strategy purchases securities through
American Depository Receipts (ADRs) or common stocks listed on a U.S exchange in U.S.
Dollars. Primarily, we seek profitable, financially stable companies that consistently
generate free cash flow, sustain high returns on unleveraged operating capital, trade at
significant discounts to their intrinsic values, and are run by shareholder-oriented
management. Positions are usually within the market capitalization range of the major
international indices.
EQUITY INVESTING
The following are the guiding principles for our investment philosophy:
•
•
Focus on cash return on tangible capital, not earnings per share
•
The value of a company is determined by cash inflows and outflows discounted by the
optimal cost of capital
Optimal diversification is essential to favorable investment results
Investing in securities involves risk of loss that clients should understand and be prepared to bear.
London Company utilizes a differentiated conservative investment process focused on bottom up,
fundamental analysis, utilizing a proprietary balance sheet optimization model and following a risk-
controlled sell discipline. We primarily seek the following characteristics: high return on capital,
consistent free cash flow generation, predictability and stability, and conservative valuations.
The firm screens for these primary characteristics by initially screening a broad equity universe
against an internally generated quantitative model, which ranks universe members by pretax
operating return on capital, pretax operating earnings/enterprise value and free cash flow yield.
London Company evaluates approximately the top 200 names of the corresponding universe based
on equal weightings of these factors.
The Investment Team will review and possibly seek potential purchase candidates from the screen.
However, candidates don’t necessarily have to be sourced from the screen if they generally meet our
investment discipline. The team will exercise further fundamental and qualitative analysis on
selected candidates, in addition to estimating intrinsic values by performing an internal balance sheet
optimization analysis, as well as adjusting to market other company assets that may provide further
downside protection.
9
The Investment Team also evaluates the company’s management, incentives, actions, capital
allocation decisions and corporate governance structure to ascertain whether or not management’s
interests are aligned with shareholders. It then looks at the sources of a company’s competitive
advantage as well as what levers management has at its disposal to increase shareholder value. This
information is gathered from company conference calls, competitor conference calls, industry
contacts, SEC filing review, periodical review, and Wall Street research.
Typically, 30 to 40 companies are evaluated annually through this process and are included on an
informal watch list. Companies on this list are companies that the investment team thinks could be
attractive long term investments, but there is some reason that prevents the company from being
included in the portfolio. Reasons for being on the buy watch list include the overall risk /reward
not being quite favorable enough to warrant purchase (i.e. not better than other investments
currently in the portfolio), management issues, lack of catalysts or needing more factual information.
Companies are moved off the buy watch list and into the portfolio when an event happens to make
the risk/reward attractive enough to warrant purchase. This usually occurs when the valuation
becomes more attractive and/or when new information gives us higher conviction with the
company’s investment thesis.
The process aims to result in a generally lower beta portfolio that is diversified optimally with the
expectation of better downside protection over a full market cycle.
London Company’s ultimate objective is to outperform the index over full market cycles with less
risk, with risk being defined as permanent loss of capital. Our investment process attempts to
minimize risk in three ways. First, we are generally buying established profitable businesses with
stable cash flows and/or have significantly undervalued assets. Second, we are seeking to purchase
these companies at significant discounts to their intrinsic values. Third, a decline in any one position
that significantly impacts the product value by more than one percent of cost basis will trigger a soft
stop-loss review and become a potential candidate for a source of funds. The objective of this
discipline is to prevent investment decision errors from materially impacting the portfolio on the
downside.
In addition, we maintain general sector limits of +/- 20% (2000 basis points) of the primary
benchmark weight and new position limits (5% at initial purchase and 10% at market) that aid us in
limiting our concentration risk. Please note, our Concentrated strategy is not constrained by the
aforementioned limits. Additionally, the All Cap 25 product is not constrained by the individual
holding limit, but does have a sector restriction of +/- 20% versus the primary benchmark. Other
potential sell triggers include overvaluation, deteriorating fundamentals, poor capital allocation,
above-average insider selling (more than 25% of total, personal holdings), or a more promising
alternative.
Cash Holdings Description
All strategies will carry some residual cash which is, by default, invested in the account custodian’s
money market sweep vehicle. Short-term liquid securities may be utilized as requested for certain
programs or accounts on a strictly best efforts basis.
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EQUITY RISKS
Equity and fixed income securities have distinct risks, which must be considered when investing. It
is also important to keep in mind that past performance of a security is not indicative of future results.
Equity Market Risk
– Overall stock market risks may affect the value of the investments in
equity strategies. Factors such as U.S. economic growth and market conditions, interest rates,
and political events affect the equity markets.
Management Risk
– Our judgments about the attractiveness, value and potential appreciation
of a particular asset class or individual security may be incorrect and there is no guarantee that
individual securities will perform as anticipated. The value of an individual security can be
more volatile than the market as a whole or our intrinsic value approach may fail to produce
the intended results. Our estimate of intrinsic value may be wrong or even if our estimate of
intrinsic value is correct, it may take a long period of time before the price and intrinsic value
converge.
Preferred Equity Market Risk
– These securities generally increase or decrease in value based
on changes in interest rates. If rates increase, the value of preferred securities generally
declines. On the other hand, if rates fall, the value of preferred securities generally increases.
Preferred Equity Call Risk
– A call feature allows an issuer to redeem or call a security prior
to its stated maturity date. In periods of falling interest rates, issuers may be more likely to call
in securities that are paying higher coupon rates than prevailing interest rates. In the event of
a call, the account holder would lose the income that would have been earned to maturity on
that security. Also, the market value of a callable security may decrease if it is perceived by the
market as likely to be called, which could have a negative impact on total return.
Small and Mid Cap Company Risk
– Investments in small and mid cap companies may be
riskier than investments in larger, more established companies. The securities of these
companies may trade less frequently and in smaller volumes than securities of larger
companies. In addition, small and mid cap companies may be more vulnerable to economic,
market and industry changes. Because smaller companies may have limited product lines,
markets or financial resources, or may depend on a few key employees, they may be more
susceptible to particular economic events or competitive factors than larger capitalization
companies.
Credit Risk
– In preferred equities, there is a risk that issuers and counterparties will not make
payments on the securities they issue. In addition, the credit quality of securities may be
lowered if an issuer’s financial condition changes. Lower credit quality may lead to greater
volatility in the price of a security which may affect liquidity and our ability to sell the security.
International/Foreign Investment Risk
- Investments in foreign securities may be volatile
and can decline significantly in response to foreign issuer political, regulatory, market or
economic developments. Foreign securities are also subject to interest rate and currency
exchange rate risks. These risks may be magnified in securities originating in emerging
markets. Foreign securities may also be subject to additional or complex tax issues, and likely
have different accounting standards than those of the United States. Security values may
fluctuate based on events such as technological developments, government regulation,
competition, and outbreaks of war or terrorist acts which are beyond London’s control.
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Cybersecurity Risk -
Any significant limitation on the use of our facilities or the failure or
security breach of our software applications or operating systems and networks including the
potential risk of cyber attacks, could result in the disclosure of confidential client information
and/or financial losses. London maintains policies and procedures to mitigate risks related to
cybersecurity.
Business Disruption Risk -
in
Business disruptions resulting from catastrophic and other
material events (e.g., a pandemic, natural disaster, etc) could negatively impact our ability to
continue to transact business. Any significant limitation on the use of our facilities or our
software applications, operating systems and networks, could result
financial
losses. London maintains business continuity and disaster recovery policies and procedures
that seek to identify and plan for potential disruptions. Losses or delays in performance may
occur due to events beyond our reasonable control, such as acts of God, terrorism, or war.
Item 9 – Disciplinary History
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events (i.e., criminal and/or civil action, administrative proceeding, self-regulatory
proceeding) that would be material to your evaluation of them or the integrity of their management.
London Company has no information applicable to this item.
Item 10 – Other Financial Industry Activities and Affiliations
London Company’s management persons are not registered, nor do any management persons have
an application pending to register, as a broker-dealer, representative of a broker-dealer, futures
commission merchant, commodity pool operator, a commodity trading advisor, or an associated
person of the foregoing entities. London Company does not recommend or select other investment
advisers for clients. London Company is a sub-adviser to several publicly traded mutual funds:
Hennessy Equity and Income Fund, Touchstone Mid Cap Fund, Touchstone Small Cap Fund,
Touchstone Large Cap Fund, and American Beacon The London Company Income Equity Fund.
Additionally, we act as a sub-adviser for the Envestnet Active Passive ETF, and the Touchstone
International Equity ETF. We are not officers or trustees of these investment companies and our role
is limited to our sub-advisory responsibilities.
Item 11 – Code of Ethics
London Company has adopted a Code of Ethics policy that fosters a high standard of business conduct
for the firm and its employees. Specifically, employees are required to comply with all applicable
securities laws and maintain privacy and confidentiality with respect to (1) client transactions,
holdings and personal information as set forth in the Privacy Notice, (2) firm securities
recommendations and other non-public material information, and (3) guidelines related to gifts and
contributions. All employees must accept, in writing, the terms of the Code of Ethics upon
employment, annually or as amended.
The Code of Ethics document is available upon request. Requests may be sent to The London
Company of Virginia, LLC, 1800 Bayberry Court, Suite 301, Richmond, Virginia 23226.
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Personal Trading
Employees of London Company must adhere to the firm’s Personal Trading Policy and Procedures,
set forth in the Code of Ethics. Personal trade requests require pre-clearance and are reviewed on a
case-by-case basis by the Chief Compliance Officer. As such, an instance may arise in which an
employee makes a transaction in a security that is currently held or traded in client accounts. London
Company employees are also required to receive pre-clearance for traditional mutual fund trades in
funds sub-advised by the firm, if the transaction is outside of an employer-sponsored retirement plan.
All employees are required to submit quarterly personal securities transactions and annual holdings
reports for review by the Chief Compliance Officer, who will review these reports for trading conflicts
with client accounts. Employees are also required to have copies of brokerage statements for
reportable accounts sent to the Chief Compliance Officer, directly from the custodian(s), on a
quarterly basis, or as requested by the CCO. The Chief Compliance Officer will maintain
documentation of personal securities transactions, including any violations that occur and their
resulting actions.
Trade Errors
In the event of a trade error, the executing broker is contacted so that the error can be corrected as
soon as possible. The trader will document the error and take whatever steps are necessary to make
the correction. Trade errors will be considered on a case-by-case basis and adjustments will be made
accordingly. In correcting a trade error, London Company will generally reimburse a client’s account
for any losses arising from the error and any profits related to the error will generally remain in the
client’s account. The CCO will work with the trader to determine what steps will be taken to prevent
the error from recurring. This documentation will be maintained by the CCO.
Item 12 – Brokerage Practices
Broker Selection and Best Execution
London Company seeks to obtain the best trade execution for its clients. London Company has a Best
Execution Committee that meets quarterly to administer our best execution policy. The Committee
selects, approves and compensates brokers based on the range and quality of their brokerage
services, including, among other factors: execution capability, quality of research, coverage overlap,
trading expertise, commission rates, accuracy of execution, reputation and financial strength. The
Committee meets quarterly to determine the allocations for the selected brokers based on the
considerations described.
London Company may suggest clients use Charles Schwab & Co. for their custodian and directed
broker, due to their relatively low-cost commission structure, effective trade execution platform and
the ability to aggregate client trades. Schwab provides London Company with access to certain
services, which generally are available to independent investment advisors on an unsolicited basis,
at no charge to them.
London Company uses several trade execution procedures to ensure fair trade allocation and best
execution. When placing block trades, orders for directed/broker custody/wrap, non-directed and
UMA (model-based) platforms will be entered based on a trade rotation schedule. Other factors, such
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as cash levels, sector weightings, restrictions, tax considerations and other items will be taken into
consideration, as well as making sure all clients are treated fairly. Performance-based fee accounts
will not receive trading preference, but will be included in the directed or non-directed block,
whichever applies to the specific account. Traders and Portfolio Managers review and monitor
trades for best execution.
Research and Other Soft Dollar Benefits
London Company considers the value of various services or products that a broker provides to the
firm, including the value of research services and products. Selecting a broker in recognition of such
other services or products is known as paying for those services or products with "soft dollars". Soft
dollar practices come into play when an investment adviser executes transactions with a broker with
which it has an arrangement to receive research products and services. London Company uses soft
dollars to acquire research products and services that fall within the safe harbor provided by the SEC
under Section 28(e) of the Exchange Act.
Receipt of research from brokers who execute client trades involves conflicts of interest. An adviser
that uses client brokerage commissions to obtain research receives a benefit, because it does not have
to produce or pay out-of-pocket for the research. Therefore, the adviser has an incentive to select or
recommend a broker based on its desire to receive the soft-dollar research in lieu of best execution
of client transactions. While it is possible that a commission incurred by the client may be higher on
any given transaction, the selection of the executing broker/dealer is made with all factors in mind,
including execution efficiency, settlement capabilities, research and overall financial health of the
broker.
In order to mitigate this conflict:
•
•
We do not enter into agreements with any broker regarding the placement of securities based
solely on soft dollar research.
Research acquired by London Company through soft dollars is used for the benefit of all clients,
even though not all client transactions are executed at one brokerage firm. It should be noted that
the value of research cannot always be measured precisely and commissions paid for research
services certainly cannot always be allocated to clients in direct proportion to the value of the
services to each client. London Company does not usually attempt to allocate the relative costs
or benefits of research among client accounts because it believes that, in the aggregate, the
research it receives benefits clients and assists London Company in fulfilling its overall duty to
its clients.
London Company may use soft dollars to pay for a portion of certain “mixed use” items (products or
services that provide both research and non-research benefits). Although the allocation between soft
dollars and cash is not always capable of precise calculation, London Company makes a good faith
effort to allocate such items reasonably between the brokerage and research services and other
benefits and pays for such other benefits in cash. Records of any such allocations and payments are
maintained.
Within the last fiscal year, soft dollar arrangements have acquired research services through soft
•
dollar transactions including, but not limited to:
economic, industry or company research reports or investment recommendations;
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•
•
compilations of securities prices, earnings, dividends and similar data;
•
certain computerized databases;
quotation services, research or analytical computer software and services.
Directed Brokerage and Aggregate Trades
Although we generally discourage clients from directing trades to a particular broker (except for
Schwab platform - see Broker Selection), we do have clients who request to direct trading to a specific
broker with whom they have a pre-established relationship. While not specifically directed, some
broker custody accounts and wrap programs will generally trade with their respective
broker/custodian or wrap program sponsor to avoid potential fees charged to the client account. We
will refer to these accounts as ‘directed’ accounts. By directing brokerage, London Company may be
unable to achieve the most favorable execution of client transactions and this practice may cost
clients more money. We inform our directed clients of these risks.
London Company has a trade allocation policy that allows it to select brokers for non-directed clients
who have given us full discretion. Trades are generally grouped together in an attempt to achieve
lower commission costs, faster execution and better execution prices. Blocked trades are allocated
on a pro rata basis at the average price. These lots may be rounded at the traders’ discretion.
Block trades are entered using a trade rotation schedule consisting of three groups: (1) non-direct
freely-traded accounts; (2) directed/broker custody/wrap accounts, and; (3) UMA (model-based)
programs. Within this rotation, non-directed (DVP/RVP) accounts will trade first, due to their lack
of trading restrictions. Directed/broker custody/wrap accounts will trade in equal rotation with
model-based programs, immediately following the non-directed accounts.
Within the directed and model-based accounts (groups 2 and 3), each has its own rotation. Traders
assign a number to each relationship, and each number is assigned a day on the calendar. When
executing block trades, the trading begins with the number in the rotation assigned to the current
date on the calendar, and proceeds sequentially down the list, until the entire directive is completed
for that group of accounts. Trading then proceeds to the next group.
The trade rotation list pertains to blocked trades only. Other factors such as sector weightings,
position percentages, restrictions, tax considerations and cash levels may affect the rotation. Trades
for the same issue, across multiple strategies, may be combined into a single block, which may affect
the rotation order for individual strategies. While every effort is made to block trades under the same
brokerage relationship, new accounts and accounts with excess cash balances may receive first
priority. Likewise, accounts with restrictions or particular tax circumstances may trade later in the
rotation. Additionally, UMA/model sponsors that do not act on model changes in a timely fashion or
provide our trade desk transparency regarding order activity can be traded at the end of the overall
rotation. Clients significantly over or underweighted in a particular security may also trade ahead of
the general rotation. Prices received by clients for transactions may differ, relative to the order of
their trade in the rotation schedule. Traders may deviate from the trade rotation depending on the
amount of time left in the trading day, or other factors.
The (sub-advised) Touchstone International Equity ETF will generally trade and ‘true up’ to the
London Company’s International Equity model on a monthly basis as needed, per the ETF Advisor.
With this, the Touchstone International Equity ETF may trade early or late in its rotation given the
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advisor ETF holding reporting requirements, and given that there may be inherent booking delays
related to foreign market execution by the Authorized Participant.
Step-Out Block Trade Orders
In evaluating a wrap fee arrangement, clients should recognize that the brokerage commission for
the execution of transactions in their account, through the wrap program sponsor, are solely
determined by the sponsor. These transactions may be executed without commissions, while a
portion of the wrap fee is considered as being in lieu of brokerage commissions. When placing trades
through wrap program sponsors, we will generally aggregate orders, when possible, in the best
interest of the clients.
Typically, London Company places trades for accounts within a wrap program with the wrap
program sponsor, which acts as the broker/dealer. There may be cases in which we believe it is
favorable to clients, and deemed operationally efficient, to execute a block trade, for wrap account
programs through one broker/dealer (the executing broker), while directing that the wrap program
sponsor, as a broker/dealer and custodian, clear and settle all or portions of the trade(s). This is
referred to as a “step-out” trade and assures the same execution price is received for all accounts
involved in the block trade. London Company may step-out trades for numerous reasons including,
but not limited to, the executing broker having liquidity that the wrap program sponsor does not.
These decisions are made solely in the interest of best execution for the underlying clients.
In the event of a step-out trade, client accounts may incur a commission, fee, or mark-up or mark-
down for the transaction(s). Step-out trades involving a mark-up or mark-down are traded on a net
basis. These trades are reviewed by London Company for reasonableness. However, it is important
to note that individual wrap account sponsors, and/or custodians utilized by the client account,
maintain the discretion to impose fees and/or commissions on these types of transactions, over and
above the standard wrap fee. Step-out trades are not used by London Company to satisfy soft dollar
and/or commission sharing arrangements.
Item 13 – Review of Accounts
As part of our risk management program, accounts are divided among the assigned portfolio
managers for monitoring and review. Each account is reviewed, at least quarterly, for asset mix, risk
level, and account restrictions and/or constraints in relation to the client's investment objectives,
current position size and specific holdings. The frequency of the reviews depends on market
conditions and other factors that a prudent, professional investor would deem necessary. Account
objectives are confirmed, at least annually, with our direct clients.
Generally, and upon request, periodic reports will be issued to direct clients on a quarterly basis.
These reports can disclose performance returns, security holdings and market values. If a client
desires, other relevant factors may be added or removed.
Item 14 – Client Referrals and Other Compensation
London Company may receive client referrals from brokers. If so, the client accounts would be
considered directed, relative to commissions, and most trades would be placed with the respective
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broker. London Company does not compensate the brokers for these referrals. Under limited
circumstances, London Company may participate in and/or make contributions toward training,
educational seminars, client appreciation dinners and/or similar events sponsored by other
investment advisers (e.g., program sponsors) with whom we have clients in common. Participation
and/or monetary contributions could create a conflict of interest for the other investment advisers,
as they might have an incentive to favor managers that participate/contribute over investment
advisers that do not. No contribution will be made if the contribution implies that continued or future
business with The London Company depends on making such contribution.
London Company pays referral fees to independent persons or firms (“solicitors” or “promoters”) for
introducing clients to us. In this relationship, the prospective client or intermediary receives a copy
of this document (our “firm brochure”) and a separate disclosure statement that includes the
following information:
•
•
•
•
the Promoter’s name and relationship with our firm;
the fact that the Promoter is being paid a referral fee;
the amount of the fee; and
whether the fee paid to us by the client will be increased above our normal fees in order to
compensate the Promoter.
As a matter of firm practice, the advisory fees paid to us by clients referred by promoters are not
increased as a result of any referral.
London Company does not currently receive compensation from any non-clients.
Item 15 – Custody
London Company does not take custody of client assets. Client assets are held with banks or
registered broker dealers that are “qualified custodians”. Clients will receive statements directly
from their account custodian at least quarterly. We urge clients to carefully review those statements
and compare them to the account statements we provide them. The information in our reports may
vary from custodial statements based on accounting procedures, reporting dates or valuation
methodologies of certain securities.
Item 16 – Investment Discretion
London Company accepts discretionary authority to manage the assets in the client’s account. We
observe investment limitations and restrictions that are outlined in each account’s investment
advisory contract. We assume investment authority on your account when the investment
management agreement is executed. Our mutual fund clients are managed in accordance with the
fund’s investment objective, strategies and restrictions and are not tailored to the individualized
needs of any particular investor in the fund.
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Item 17 – Voting Client Securities
Unless a client specifically reserves the right to vote their own proxies, London Company will vote
proxies in a timely manner, as part of its full discretionary authority over client assets, per our Proxy
Policy. If a client wishes to direct London Company to vote in a certain manner for a particular proxy,
they should provide such direction in writing to London Company at least two weeks prior to the
shareholder meeting date.
London Company utilizes the services of a third-party provider to assist with the voting process, as
well as vote recommendations. Our utmost concern when voting proxies is that all decisions are
made in the best interest of the client. London Company will act in a prudent and diligent manner
intended to enhance the economic value of the assets of the client’s account, and will give substantial
weight to the recommendation of management on any issue.
Conflicts of Interest
London Company also considers whether there are specific facts and circumstances that may give
rise to a material conflict of interest on the part of London Company voting the proxy. Should a proxy
proposal raise a material conflict between the interests of London Company and a client, we will
resolve the matter on a case-by-case basis, by abstaining from the vote, voting in accordance with the
guidelines set forth by the proxy voting service, or vote the way London Company feels is in the best
interest of the client.
London Company has written proxy voting procedures, which clients may receive upon written
request. Clients may also request information about how London Company voted proxies, with
respect to their securities, by writing to London Company, 1800 Bayberry Court, Suite 301,
Richmond, VA 23226.
Class Action Security Litigation Policies and Procedures
London Company is not required to assemble, file, or take any action regarding class action security
litigation documentation on behalf of any client, but will provide information it has readily available
to aid clients who wish to file.
Item 18 – Financial Information
London Company does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance.
Registered investment advisers are required to provide you with certain financial information or
disclosures about their financial condition. London Company has no financial commitments that
impair its ability to meet contractual and fiduciary commitments to clients and has never been the
subject of a bankruptcy proceeding.
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