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ADV Part 2A
Brochure
Burney Company
1800 Alexander Bell Drive, Suite 510,
Reston, VA 20191
(703) 241-5611
(703) 531-0417 (fax)
www.burneywealth.com
03/24/2025
This brochure provides information about The Burney Company's qualifications and business practices. If you
have any questions about its contents, please contact us at (703) 241-5611. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission (SEC) or any state
securities authority.
Additional information about The Burney Company is available on the SEC’s website at
www.adviserinfo.sec.gov. The Burney Company's searchable IARD/CRD number is 106945.
The Burney Company is a Registered Investment Adviser. Registration with the United States Securities and
Exchange Commission or any state securities authority does not imply a certain level of skill or training.
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ITEM 2 – MATERIAL CHANGES
The Burney Company's Wealth Management Brochure (ADV Part 2A) has been updated with the
following material changes since our brochure's last annual update in March 2024:
There have been no material changes to this ADV since the last update.
We have made routine changes throughout the Brochure to improve and clarify the descriptions
provided of our advisory business and related practices and procedures. We do not believe that these
changes are material.
To obtain a copy of The Burney Company Wealth Management Brochure (ADV Part 2A) or Privacy Policy,
please visit our website at www.burneywealth.com or you may contact your portfolio manager to
mail you a hard copy. Portfolio managers can also provide you with a copy of their individual brochure
supplements that contain information regarding the financial advisor and their employees.
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ITEM 3 – TABLE OF CONTENTS
CONTENTS
ITEM 2 – MATERIAL CHANGES ...................................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS...................................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS ...................................................................................................................... 5
A. General Description of Advisory Firm ................................................................................................... 5
B. Investment Advisory Services…………………………………………………………………………………………………………..5
C. Availability of Tailored Services for Clients .......................................................................................... 8
D. Wrap Fee Programs .............................................................................................................................. 8
E. Managed Assets ................................................................................................................................... 9
ITEM 5 – FEES AND COMPENSATION ............................................................................................................ 9
A. Fees and Compensation ....................................................................................................................... 9
B. Side-By-Side Management………………………………………………………………………………………………………... 10
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ................................................ 10
A. Performance-Based Fees .................................................................................................................... 10
ITEM 7 –TYPES OF CLIENTS ......................................................................................................................... 11
A. Clients and Minimum Account Requirements .................................................................................... 11
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS .................................... 11
A. Methods of Analysis and Investment Strategies ................................................................................ 11
B. Risks of Investment Strategies ............................................................................................................ 12
C. Risks Involved with Particular Securities .......................................................................................... 14
ITEM 9 – DISCIPLINARY INFORMATION ...................................................................................................... 15
A. Disciplinary Events ............................................................................................................................. 15
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................................................... 15
A. Broker-Dealer Affiliations ................................................................................................................... 15
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B. Other Financial Industry Affiliations ................................................................................................... 16
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ..................................................................................................................................................... 16
A. Code of Ethics ..................................................................................................................................... 16
B. Securities in Which the Adviser or Related Person has Material Financial Interest ........................... 16
C. Portfolio Managers Investing in Securities that They Recommend to Clients ................................... 17
D. Conflicts of Interest ............................................................................................................................ 17
ITEM 12 – BROKERAGE PRACTICES ............................................................................................................. 18
A. Factors in Selecting and Recommending Broker-Dealers for Client Transactions ............................. 18
B. Aggregation of Purchase and Sale of Securities ................................................................................. 18
ITEM 13 – REVIEW OF ACCOUNTS .............................................................................................................. 19
A. Frequency and Nature of Client Account Reviews ............................................................................. 19
B. Factors to Prompt Review of Client Accounts Other Than Periodic Review ...................................... 19
C. Client Reports - Content and Frequency ............................................................................................. 20
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION ..................................................................... 20
A. Economic Benefits and Conflicts of Interest for Providing Services to Non-Clients ........................... 20
B. Arrangement and Compensation of Non-Supervised Persons for Client Referrals ............................ 20
ITEM 15 - CUSTODY ..................................................................................................................................... 20
A. Custody of Accounts and Statements from Other Qualified Custodians ........................................... 20
ITEM 16 – INVESTMENT DISCRETION ......................................................................................................... 21
A. Discretionary Authority ...................................................................................................................... 21
ITEM 17 – VOTING CLIENT SECURITIES ....................................................................................................... 21
A. Policies and Procedures on Voting Client Securities .......................................................................... 21
ITEM 18 – FINANCIAL INFORMATION ......................................................................................................... 22
A. Financial Impairment Likely to Impair the Meeting of Contractual Commitments ........................... 22
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ITEM 4 – ADVISORY BUSINESS
A. General Description of Advisory Firm
The Burney Company is an SEC-registered investment adviser based in Reston, Virginia, which has
assisted clients for over 50 years with their financial needs and retirement goals. The Burney Company
provides clients with comprehensive financial advisory and investment management services. We offer
customized services and advice based on each client's unique needs. We seek to maximize long-term
returns through proprietary fundamental/quantitative techniques and equity research tools. We are
committed to acting as a fiduciary, and none of our advisors receive commissions or fees based on
selling certain types of products. We offer our services on a fee basis, based on assets under
management.
Brig. General John C. Burney (Retired) founded the Burney Company in 1974, pioneering work in this
area. We have advisors nationwide and are licensed to conduct business in every state. The company's
principal owners are Lowell Pratt, Bill Stewart, Martin Walsh, Alex Shen, Richard Bauchspies, and Tom
Hunt.
The following paragraphs describe our advisory services and fees and how we customize them to meet
your financial needs and investment goals. In this brochure, the words “Adviser” and “We” refer to The
Burney Company.
B. Investment Advisory Services
Investment Management Services (Burney Investment Management)
The Burney Company offers discretionary investment advisory services and portfolio management
primarily for individual investors but also manages portfolios of small businesses, pension and profit-
sharing plans, trusts, estates, and charitable organizations. If you participate in our discretionary
portfolio management services, we require you to allow our firm to determine the specific securities
and the number of shares of securities to be purchased or sold for your account without your approval
before each transaction. Discretionary authority is typically granted by the investment advisory
agreement you sign with our firm and the appropriate trading authorization forms.
The Burney Company specializes in creating and managing portfolios of U.S.-traded equity securities. For
investment management clients only, The Burney Company does not exercise discretion regarding asset
allocation or offer asset allocation advice. Those services are only offered for financial planning clients
who open accounts with Burney Wealth Management (See Financial Planning Services below). However,
in lieu of or in conjunction with the equity portfolio, a client may specify an allocation asset strategy
utilizing investments in other asset classes deemed appropriate to meet the portfolio objectives.
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Financial Planning Services (Burney Wealth Management)
The Burney Company also offers customized financial planning guidance through Burney Wealth
Management, which encompasses a broad spectrum of advice comprising investment planning, asset
allocation, retirement planning (analyzing various scenarios and ways to improve your current plan), tax
and estate planning, cash flow and budgeting, insurance planning, and philanthropy. All Burney
Company advisors are Certified Financial Planners.
To perform these services, the Burney Company will conduct a holistic review of a client’s financial
situation and investment objectives. This assessment includes reviewing and prioritizing retirement
goals, income and expenses, assets and liabilities, investments, insurance needs, and tax matters. The
resulting financial plan is designed to be a comprehensive model developed to assist the client in making
current and future financial decisions to achieve or maintain financial independence.
Based on this planning, specific investment recommendations and allocations are developed and
presented to the client for approval. The client is placed in a diversified investment portfolio that
matches their investment objectives, risk tolerance, and financial goals. The advisor will implement the
resulting recommendations utilizing discretionary authority approved by the client. Changes may be
made in the portfolio at the advisor’s discretion.
Should the client choose to implement the recommendations and asset management strategy contained
in the plan, it is recommended that the client continue to work closely with his/her attorney,
accountant, insurance agent, and/or other advisors. In performing these services, our Certified Financial
Planner may collaborate with the client’s accountant, estate and trust lawyer, and other advisors.
However, the Burney Company does not provide legal advice or draft legal documents. Additionally,
while Certified Financial Planners may discuss tax topics and planning, typically while providing holistic
financial planning for certain clients, they do not provide legal or actionable tax advice. Tax advice and
preparation services are provided through a third party, Burney Tax Advisors, described below.
We manage all the technical aspects of portfolio management and implement policies and procedures
that satisfy all applicable laws and regulations. These services are provided under a separate agreement
between the client and The Burney Company. The scope and terms of the planning are agreed upon in
advance with the client.
Tax Preparation and Tax Planning
We offer tax preparation and tax planning services to financial planning clients through Burney Tax
Advisors, a Burney-related company that employs licensed CPAs. Burney Tax Advisors will assist with
filing federal and state tax returns for individuals, trusts, and businesses.
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Burney Tax Advisors’ licensed CPAs will collaborate closely with clients to answer their tax-related
questions and help them navigate through transactions and financial changes so that they can fully
understand any tax consequences or opportunities for tax savings in the future.
A client who chooses this tax preparation and planning service will be assessed a fixed fee based on
services rendered. The fees associated with tax preparation and planning services are separate, in
addition to ongoing financial planning or advisory fees, as disclosed in Item 5. Under certain
circumstances, any fees associated with your tax preparation and tax planning services are paid for by
the Adviser out of your ongoing financial planning fees. Burney Wealth Management receives a portion
of this fee.
Healthcare Planning
For financial planning clients interested in customized advice on optimized Healthcare Planning
services, including coverage options, medical expense deductions, timelines, and other valuable
information beyond health insurance or Medicare, we may utilize the services of Move Health. Move
Health advisors will engage clients in a discussion about healthcare planning using Move Health’s
software that identifies planning opportunities to mitigate financial risk.
The fees associated with Healthcare Planning Services are separate from your ongoing financial planning
or advisory fees and are disclosed in Item 5.
Sub-Advisory Services to Registered Investment Advisors
We offer sub-advisory services to unaffiliated third-party managers (the Primary Investment Advisor). As
part of these services, we will manage assets delegated to our firm by the Primary Investment Advisor.
While we are responsible for managing the assets delegated to our firm, we will not communicate
investment recommendations or selections directly to the Primary Investment Advisor.
OCIO Services for Investment Advisors
The Burney Company offers Outsourced Chief Investment Office (OCIO) services to other registered
investment advisors through Burney Advisor Services (BAS). These services leverage Burney’s existing
research, technology, and investment models.
BAS offers OCIO consulting services, including investment research, active stock selection and ratings,
portfolio allocation, and proprietary investment rotation signals, which advisors use to manage certain
advisory accounts. Sub-advisory services, including portfolio management, are also performed on the
client’s account at the direction of the individual advisor.
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OCIO services are provided by agreement between BAS and the investment advisor. Under the
agreement, the independent advisor negotiates the desired scope of services, which can comprise any
of those described above.
C. Availability of Tailored Services for Clients
While equities provide the greatest long-term return opportunity, non-equity allocations are used to
create income, provide stability, and enhance portfolio diversity for financial planning clients. Bonds,
Preferred Stocks, Real Estate Investment Trusts (REITs), Master Limited Partnerships (MLPs), Managed
Futures, Private Credit, and International Equities are the major diversifying assets. However, how much
to allocate to each depends on factors such as age, risk tolerance, investment goals, income
requirements, and an investor's time horizon.
Clients can limit the securities that may be purchased for their accounts. For example, liquor or nuclear
power companies may be prohibited.
For investment clients only, Burney does not exercise discretion regarding asset allocation or offer asset
allocation advice unless the client requests financial planning services through Burney Wealth
Management. However, Burney will execute investment plans that involve securities other than equities
when directed by a client.
Clients who elect a 100% equity allocation will have Capital Appreciation and/or Total Return as their
primary investment objective and demonstrate a risk tolerance sufficient to accept the volatility
inherent in a portfolio limited to equity securities.
Some clients elect to have their portfolios managed as clones of The Burney Company’s Master
Portfolio. In such cases, securities bought and sold mirror the transactions in the Master Portfolio. There
is no discretion to vary from the master portfolio without the client's consent.
Our Customized Portfolios, Model Portfolios, and the Burney Master Portfolio combine a strategic
perspective on Size and Style with Burney's time-tested stock selection methodology. The Master
Portfolio provides a classic value-oriented approach, while Customized and Model Portfolios are more
adaptive to each client's situation.
D. Wrap Fee Programs
The Burney Company is not involved in "wrap fee" arrangements.
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E. Managed Assets
As of December 31, 2024, The Burney Company’s total discretionary assets under management were
approximately $3.136 billion. Each Portfolio Manager manages his/her own accounts. There are no non-
discretionary assets.
ITEM 5 – FEES AND COMPENSATION
A. Fees and Compensation
Burney Company Wealth Management offers its services on a fee basis, based upon assets under
management.
The Burney Company’s annual rates, billed and payable, quarterly in arrears, are:
Account value to $2,000,000…………….......................1.25%
Account values from $2,000,000 - $5,000,000…….…1.00%
Account values from $5,000,000 - $10,000,000……..0.90%
On additional value over $10,000,000………..…….…...0.75%
The minimum fee is $2500.
Management fees are based on the market value of assets under management at the end of the
quarter. Fees are negotiable. Certain clients have custom billing arrangements based on considerations
specific to their accounts and the services being provided. Fees are payable after the end of each
quarter in which services are provided. Fees will be deducted from the client’s account(s).
If the portfolio management agreement is executed at any time other than the first day of the calendar
quarter, our fees will apply on a pro-rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which you are a client. Fees can be prorated based
on contributions/distributions within the quarter.
The client’s assets will be maintained at a brokerage selected by the client, often based on the Adviser’s
recommendation. Each broker has fees that may be incurred for trades. All transactions for a given
client are executed through the broker selected by the client. Clients who select a broker not suggested
by us may be charged higher commission rates than those clients selecting one of our recommended
brokers. Please see the section on “Brokerage Practices” (Item 12) for further information.
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All Burney Size and Style Responsive (SSR) US Equity Strategy investment accounts are Separately
Managed Accounts (SMA). As of October 7, 2022, this strategy is available as an Exchange-Traded Fund
(ETF), specifically the Burney US Factor Rotation ETF (BRNY), which is listed publicly on the Nasdaq Stock
Exchange. The Burney Company serves as the sub-advisor to BRNY.
Your account may be invested in BRNY. ETF fees are separate from The Burney Company management
fees. ETFs carry fees called an expense ratio. We have set the expense ratio on our fund at 0.79%. To
avoid double billing, the fee charged by the ETF will be offset by the management fee. In cases where
the management fee is higher than the ETF fee, the delta may be charged to clients as an advice fee. In
cases where the ETF fee is equal to or greater than the management fee, no management fee will be
charged to the client on ETF assets. As an example, if your Burney management fee is 1%, the 0.79% fee
of the ETF will be offset against the 1% management fee and you will only pay us 0.21% in advice fees.
For clients engaging the services of Burney Tax Advisors or Move Health, any fees associated with these
services are paid based on the client’s agreement at the start of the engagement and are independent
of the advisory fee. Burney Wealth Management receives a portion of the fees generated by Burney Tax
Advisors.
The client may terminate services at any time by written notification.
If a client’s Portfolio Manager retires or becomes incapacitated, the client, upon his approval, will be
assigned to another Portfolio Manager. In such a case, there would be no change in fees or account
management. Fees will be billed by and paid to the new Portfolio Manager at the end of the current
quarter.
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
A. Performance-Based Fees
The Burney Company does not charge performance-based fees. The fee structure is discussed in more
detail in Item 5.
B. Side-By-Side Management
The Burney Company does not practice side-by-side management.
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ITEM 7 –TYPES OF CLIENTS
A. Clients and Minimum Account Requirements
The Burney Company mostly provides investment advice to individuals; however, we also service the
portfolios of small businesses, pension and profit-sharing plans, trusts, estates, and charitable
organizations.
The standard minimum account size for The Burney Company is $750,000. However, portfolio managers
can accept portfolios of lesser value at their discretion.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS
A. Methods of Analysis and Investment Strategies
Overview
Employing proprietary methods developed over the past half-century, The Burney Company analyzes a
factor library containing over a thousand descriptors of a company's Growth, Valuation, Profitability,
Safety, and Technical attributes. Factors associated with excess return are used in analytical models that
score stocks based on their excess return potential.
Equity Portfolios
Customized Portfolios may be constructed using The Burney Company's proprietary stock selection
process. Our Customized Portfolios, model portfolios, and the Burney Master Portfolio combine a
strategic perspective on Size and Style with Burney's time-tested stock selection methodology. The
Master Portfolio provides a classic value-oriented approach, while a Customized or Model Portfolio is
more adaptive to each client's situation. Both offer a history of client satisfaction.
The Burney Master Portfolio
The Master Portfolio combines a traditional approach to investing with a focus on solid, undervalued
stocks. Established at The Burney Company’s inception in October 1974, it has documented long-term
results due to the consistent application of Burney's proprietary analytical methods. We offer clients the
option to have their portfolios managed to replicate the Master Portfolio.
Margin Transactions
Margin transactions are securities transactions in which an investor borrows money to purchase a
security, in which case the security serves as collateral on the loan.
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Short Sales
A Portfolio Manager may “sell short” a particular security within a client’s portfolio. A "short sale" works
by borrowing a security from a brokerage firm and selling it immediately, hoping to buy it back later at a
lower price. Thus, a short seller hopes that the price of a stock will go down soon, using market declines
to their advantage. The short seller makes money when stock prices fall and loses when prices go up.
The SEC has strict regulations regarding short selling. Short sales are only to be made in conjunction with
the Long-Short strategy described next unless specifically requested by a client.
Long-Short Strategies
Long-short investment strategies allow investors to isolate their bullish and bearish views more
efficiently on individual stocks by shorting stocks they expect to underperform while simultaneously
buying stocks they expect to outperform. These strategies result in less net exposure to the stock
market as the short portfolio offsets the exposure from the long portfolio.
The Burney Company offers an SMA that utilizes a 130-30 Long-Short Strategy, where margin is used to
buy stocks with 130% of a portfolio’s value while shorting 30% of a different basket of stocks. This is one
of the most common executions of the Long-Short Strategy. This execution maintains a 100% net
exposure to the stock market while more aggressively expressing bullish and bearish opinions on
individual stocks. Such a strategy aims to achieve market-like returns with additional returns generated
from the differential between the long and short securities.
The 130% long position is fully invested in the BRNY ETF. While The Burney Company does not take a
management fee directly from the accounts invested in this strategy, the ETF carries a 0.79%
management fee that is paid to us. This fee is magnified by the 130% allocation on the long side. Margin
costs are also incurred to achieve this strategy’s excess long position (130%).
B. Risks of Investment Strategies
Equity Portfolios
The Burney Company mostly manages equity portfolios, which are subject to stock market volatility. All
investments in stocks and other securities involve substantial risk of volatility (potentially resulting in
rapid declines in market prices and significant losses) arising from any number of factors that are
beyond the control of the advisor, such as: changing market sentiment; changes in industrial conditions,
competition and technology; changes in inflation, exchange or interest rates; changing domestic or
international economic or political conditions or events; changes in tax laws and governmental
regulation; and changes in trade, fiscal, monetary or exchange control programs or policies of
governments or their agencies (including their central banks). Changes like these and other factors are
often unpredictable and unforeseeable, making predicting or foreseeing future market movements
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difficult. Unexpected volatility or illiquidity in the markets in which the Strategy holds positions could
impair its ability to achieve its objective and cause it to incur losses.
The Company also actively manages portfolios, so there is a risk of tracking stock market errors or
deviations as we tilt portfolios with respect to Size and Style (SSR).
Regarding the Master Portfolio, past performance does not guarantee future results and there can be no
assurance that the performance of personally tailored portfolios will equal that of the Master Portfolio.
Equity investment includes the risk of loss. Portfolios with significant fixed income and money market
investments have under-performed the Master. Furthermore, clients with personally managed
portfolios do not own the same stocks that comprise the Master because some Master stocks may not
fit the client's investment objectives and risk tolerance.
See the explanation above in section Item 8.A.
Margin Transactions
If the value of the shares drops sufficiently, the investor will be required to deposit more cash into the
account or sell a portion of the stock to maintain the margin requirements of the account. This is known
as a "margin call." An investor's overall risk includes the amount of money invested plus the amount
loaned to them. There are also additional costs associated with the use of margin in the 130-30 strategy.
Short Sales
Short selling is very risky. Due to its asymmetric return potential, investors should exercise caution
before implementing it. The upside of a short sale is limited to 100% of the investment, but there is no
ceiling in potential losses, as the stock can theoretically keep rising forever. As such, there is unlimited
loss potential in a short sale.
A short seller must also pay dividends on the borrowed securities. If the company declares huge
dividends or issues bonus shares, the short seller must pay the lender that amount. Such corporate
actions by the company whose securities have been sold short can negatively impact the investment.
The brokerage firm can “call away” any borrowed securities at any time. If shares of a short investment
are called away, the short seller will be forced to buy back shares to cover the short position at the
current market price. If the security price is above the value at which it was initially shorted, losses will
be realized even if the short seller prefers to hold onto the investment.
Margin interest can be a significant expense. Since short sales can only be undertaken in margin
accounts, the interest payable on short trades can be substantial, especially if short positions are kept
open over an extended period.
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Shares that are difficult to borrow - because of high short interest, limited float, or any other reason -
have "hard-to-borrow" fees. These fees are based on an annualized rate ranging from a small fraction of
a percentage to more than 100% of the value of the short trade. The hard-to-borrow rate can fluctuate
daily; therefore, the exact dollar amount of the fee may not be known in advance and may be
substantial. Short selling will not be done separately unless at a client’s direction. Per Burney Company
policy, a stock sold short cannot be a later candidate for buying per company policy.
Long-Short Strategies
All the enumerated short-selling risk factors apply to the 130-30 Long-Short portfolio management
strategy.
C. Risks Involved with Particular Securities
All investments in securities and other financial instruments involve substantial risk of volatility
(potentially resulting in rapid declines in market prices and significant losses) arising from any number of
factors that are beyond the control of the Sub-advisor, such as: changing market sentiment; changes in
industrial conditions, competition, and technology; changes in inflation, exchange or interest rates;
changing domestic or international economic or political conditions or events; changes in tax laws and
governmental regulation; and changes in trade, fiscal, monetary or exchange control programs or
policies of governments or their agencies (including their central banks). Changes such as these and
innumerable other factors are often unpredictable and unforeseeable, rendering it difficult or
impossible to predict or foresee future market movements. Unexpected volatility or illiquidity in the
markets in which the Strategy holds positions could impair its ability to achieve its objective and cause it
to incur losses.
Money Market Funds
A money market fund is technically a security. The fund managers attempt to keep the share price
constant at $1/share. However, the share price is not guaranteed to stay at $1/share. You can lose some
or all of your principal if the share price decreases. The SEC notes, "While investor losses in money
market funds have been rare, they are possible." In return for this risk, you should earn a greater return
on your cash than expected from a Federal Deposit Insurance Corporation (FDIC) insured savings
account (money market funds are not FDIC insured). Next, money market fund rates are variable. In
other words, you do not know how much you will earn from your investment next month. The rate
could go up or go down. If it goes up, that may result in a positive outcome. However, if it goes down
and you earn less than you expected to earn, you may end up needing more cash.
The final risk you are taking with money market funds is inflation. Because money market funds are
considered safer than other investments like stocks, long-term average returns on money market funds
tend to be less than long-term average returns on riskier investments. Over extended periods of time,
inflation can eat away at your returns.
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Mutual Funds and Exchange-Traded Funds
Mutual funds and exchange-traded funds (ETF) are professionally managed collective investment
systems that pool money from many investors and may invest in stocks, bonds, short-term money
market instruments, other mutual funds, other securities, or any combination thereof. The fund will
have a manager who trades the fund's investments in accordance with the fund's investment objective.
While mutual funds and ETFs generally provide diversification, risks can be significantly increased if the
fund is concentrated in a particular sector of the market, primarily invests in small-cap or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities.
ETFs differ from mutual funds since they can be bought and sold throughout the day, like stocks, and
their price can fluctuate throughout the day. The costs of managing the funds can reduce the returns on
mutual funds and ETFs. Also, while some mutual funds are "no load" and charge no fee to buy into or
sell out of the fund, other mutual funds charge such fees, which can also reduce returns. Mutual funds
can also be "closed-end" or "open-end." So-called "open-end" mutual funds continue to allow in new
investors indefinitely, whereas "closed-end" funds have a fixed number of shares to sell, which can limit
their availability to new investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to cause
the ETF's performance to match that of its Underlying Index or other benchmark, which may negatively
affect the ETF's performance. In addition, an ETF may not have investment exposure to all the securities
included in its Underlying Index, or its weighting of investment exposure to such securities may vary
from that of the Underlying Index.
ITEM 9 – DISCIPLINARY INFORMATION
A. Disciplinary Events
The Burney Company has no material legal or disciplinary events to report.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. Broker-Dealer Affiliations
The Burney Company does not have any employees who are registered representatives of a broker-
dealer.
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B. Other Financial Industry Affiliations
The Burney Company acts as a sub-advisor to Camden Capital, LLC. Camden Capital delegates assets to
our firm to invest in our equity strategies. We manage these assets the same as we do all our accounts.
The Burney Company receives our standard advisory fee on these assets.
There could be a conflict of interest in that there may be a tendency to favor these accounts over other
clients. This is addressed by the fact that all accounts investing in the same portfolio model are traded
together. The fee collected from the Camden accounts is the same as all other accounts.
The Burney Company is the sub-advisor to the BRNY ETF. You may be solicited to invest in this ETF. The
fees charged by the ETF are separate from our advisory fees. You should refer to the offering documents
for a complete description of the fees, investment objectives, risks, and other relevant information
associated with investing in this ETF. Burney company employees may make investments in BRNY. See
Item 5.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
A. Code of Ethics
The Burney Company believes employees must uphold its excellent reputation for integrity, honesty,
trustworthiness, and professionalism, which has been part of the company since its inception in 1974.
The Burney Company maintains that it is essential that, in all aspects of our investment management
services, we scrupulously adhere to the highest standards of moral principles and values. The client's
interests are always paramount; this obligation is inherent in fulfilling our fiduciary responsibilities. We
will provide a copy of our Code of Ethics to any client or prospective client upon request.
B. Securities in Which the Adviser or Related Person has Material Financial Interest
We serve as a sub-advisor to the BRNY ETF, where you may be solicited to invest. The fees charged by
the ETFs are separate from our advisory fees. You should refer to the offering documents for a complete
description of the fees, investment objectives, risks, and other relevant information associated with
investing in this ETF. Burny Company employees may make investments in this ETF. A conflict of interest
exists since we have an incentive to recommend this ETF over other investments.
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C. Portfolio Managers Investing in Securities that They Recommend to Clients
Per Burney Company policy, the company's portfolio managers and investment advisors may buy or sell
the same securities they buy or sell for their clients, but only after the respective customer trades have
been executed. The Burney Company monitors employee transactions to ensure adherence to this
personal trading policy. There will be a 7-day blackout period for all employees managing our ETF
(BRNY). During this period, these employees cannot trade securities identified for or held by the ETF for
their personal accounts. Adherence to this policy is monitored by compliance.
The foregoing restrictions regarding personal transactions are detailed in Burney Company’s Compliance
Manual and Code of Ethics.
D. Conflicts of Interest
The more assets you have in the advisory account, including cash, the more you will pay us. Therefore,
we have an incentive to encourage you to invest additional funds in your account to increase the fees
we receive.
The Burney Company’s portfolio managers may implement the 130-30 Long-Short investment strategy
for clients, described in Item 8.A. and 8.B. With the Long-Short strategy, there is an unlikely but possible
conflict of interest if a client requests a portfolio manager to short a stock while another portfolio
manager may be long.
There is a possible conflict of interest with The Burney Company being a sub-advisor on the BRNY ETF.
First, there is a concern that trading BRNY will take priority over Separately Managed Accounts, which
use the same strategy. This is addressed by trading the ETF and those Separately Managed Accounts on
a rotating basis to avoid one over the other. Second, there is a risk that Burney will favor certain
investment strategies in the ETF versus separately managed accounts.
Since managing the ETF will utilize the same core strategy as our separately managed SSR accounts, the
risks to BRNY are the same as the risks of purchasing equities. While we do not take a management fee
directly from the accounts invested in this strategy, our ETF carries a 0.79% management fee that is paid
to us. With respect to the 130-30 Long-Short Strategy, this presents another potential conflict as the fee
is magnified by the 130% allocation on the long side.
Finally, there is a possible conflict of interest whereby Burney Company is incentivized to place clients in
BRNY. This is addressed by determining each client’s investment objectives and risk tolerance and
working with whichever strategy best meets their criteria. See Item 11C.
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ITEM 12 – BROKERAGE PRACTICES
A. Factors in Selecting and Recommending Broker-Dealers for Client Transactions
Research and Other Soft Dollar Benefits
Unless there is an existing brokerage relationship, the Burney Company will assist the client with
developing a relationship with brokerage firms that the Adviser has a relationship with, including Charles
Schwab, Goldman Sachs, Interactive Brokers, Pershing, and Altruist (Custodians). The Burney Company
will make recommendations based on the needs of the client and the services provided by the Custodian,
such as their respective financial strength, reputation, accuracy, and responsiveness in executing
transactions, pricing, research, and services. Other factors considered in recommending a Custodian
include transaction charges, consolidated reporting, ability to have custody fees reduced or waived,
access to a real-time order matching system, electronic download of trades, portfolio management
software, and their use or availability of industry-leading technologies that help us better serve our clients
and access to their dedicated service and support teams.
The Burney Company receives benefits that it would not otherwise receive if it did not provide
recommendations of the Custodians to its clients. While there is no direct affiliation or fee-sharing
arrangement between the Custodians and the Burney Company, it receives certain economic benefits
from these relationships. These benefits include a dedicated trading desk and a dedicated service
group/team (including an account services manager dedicated to Burney Company’s client accounts).
These benefits depend on the Company demonstrating a long-term, strategic relationship with the
Custodians, not on the amount or number of transactions directed to them.
All transactions for a given client are executed through the broker selected by the client. Clients who
select a broker not recommended by the Burney Company may be charged higher commission rates
and fees than those clients selecting one of our recommended brokers. When a broker refers a client,
brokerage fees and commissions will be arranged between the broker and the client. All transactions
for the client are directed to the referring broker, which may result in the client being charged higher
fees and commissions than other Burney clients.
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As part of its fiduciary duties to clients, the Burney Company always endeavors to put the interests of its
clients first. Clients should be aware, however, that receiving economic benefits by the Adviser or its
related persons in and of itself creates a potential conflict of interest and may indirectly influence the
Adviser's choice of firms for custody and brokerage services. Similarly, the Burney Company places
trades for its clients’ accounts subject to its duty to seek “best execution” and other fiduciary duties.
In seeking the best execution, the determinative factor is not the lowest possible cost but whether the
transaction represents the best qualitative execution, considering the full range of a broker’s services
and the fees for those services.
This Burney Company agrees to comply with the applicable requirements of the Advisers Act Rule 204-3
(the "Brochure Rule") and applicable, similar state requirements.
B. Aggregation of Purchase and Sale of Securities
Orders for the purchase and sale of securities are sometimes aggregated or batched. This procedure
does not affect our recommendations regarding the selection of brokers; all clients are eligible to
participate in aggregated trades, and such trades do not affect commissions.
When orders for clients' accounts are aggregated and less than the total number of shares in the block
trade are purchased or sold at the specified price, allocations are made to clients' accounts randomly.
No client is favored over another.
ITEM 13 – REVIEW OF ACCOUNTS
A. Frequency and Nature of Client Account Reviews
Emphasis is on reviewing stocks held by clients. The company's analytical group analyzes stocks monthly.
The major purpose of reviews is to compare market prices with values as determined by our analysis.
These analyses are provided to the company's portfolio managers and used by them to structure clients'
portfolios in accordance with company policies and clients' instructions. Portfolio managers formally
review each account quarterly when a report is prepared for each client and performance results are
calculated.
B. Factors to Prompt Review of Client Accounts Other Than Periodic Review
Reviews are conducted on an ad hoc basis upon a client’s request.
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C. Client Reports - Content and Frequency
The custodian brokerage firm administering each account provides a monthly statement of account
activity and balances. The portfolio manager provides the client with a quarterly written report citing
the management fee charged, the value of the assets upon which the fee is based, and the quarterly fee
schedule.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
A. Economic Benefits and Conflicts of Interest for Providing Services to Non-Clients
The Adviser may engage independent solicitors to provide client referrals. The use of solicitors is strictly
regulated under applicable federal and state law.
The Adviser’s policy is to fully comply with Rule 206(4)-1 requirements under the Investment Advisers
Act of 1940, as amended, and similar state rules, as applicable.
B. Arrangement and Compensation of Non-Supervised Persons for Client Referrals
The Burney Company still pays Charles Schwab an ongoing fee for each past successful client referral,
based on a no longer active client referral agreement program. This fee is a percentage (not to exceed
25%) of the advisory fee the client pays the Adviser.
As part of its fiduciary duties to clients, the Adviser always endeavors to put their interests first. Clients
should be aware, however, that the receipt of economic benefits by the Adviser or its related persons
creates a potential conflict of interest.
ITEM 15 - CUSTODY
A. Custody of Accounts and Statements from Other Qualified Custodians
The Burney Company has custody of client funds through its ability to deduct management fees
directly from client accounts at the custodian brokerage firm. Clients will receive account
statements from the broker-dealer, bank, or other qualified custodian, and clients should
carefully review those statements. The client should also receive a quarterly statement from their
Burney Company Portfolio manager. We encourage all clients to compare the Burney Company
account statement listing their holdings with those of the Brokerage statements. If you have a
question regarding your account statement, contact your portfolio manager.
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The Burney Company is also considered to have custody of client funds when a client authorizes
their advisor to move funds to a third party via a Standing Letter of Authorization (SLOA). The
money movement can be for third-party checks, journals, ACHs, and/or wires. We are required to
maintain a record of and report all client SLOAs.
ITEM 16 – INVESTMENT DISCRETION
A. Discretionary Authority
The Burney Company portfolio managers obtain trading authorization from each new client at account
opening, which gives them discretionary authority to manage securities. The client directs the total
amount to be invested in securities. Clients may limit the securities that may be purchased for their own
accounts. For example, liquor or nuclear power companies may be prohibited.
We may use a third party (Pontera) to facilitate the management of held away assets such as defined
contribution plan participant accounts, i.e., 401(k)s, 403(b)s, and 529s, with discretion. The platform
enables your advisor to view, manage, and trade any held-away assets and provides you with the
benefits of comprehensive portfolio management. The platform allows us to avoid being considered to
have custody of client funds since we do not have direct access to client log-in credentials to affect
trades. We are not affiliated with the platform in any way and receive no compensation from them for
using their platform. A link will be provided to the client to connect an account or accounts to the
platform. Once a client account is connected to the platform, your Burney advisor will review the
current account allocations. When deemed necessary, your advisor will rebalance the account
considering client investment goals and risk tolerance, and any change in allocations will consider
current economic and market trends. Client accounts will be reviewed at least quarterly, and allocation
changes will be made, as necessary.
Burney Company will pay Pontera 0.25% on assets on the platform, which Burney will deduct from the
management fee that the client pays Burney. The client’s fee will remain the same.
ITEM 17 – VOTING CLIENT SECURITIES
A. Policies and Procedures on Voting Client Securities
The Burney Company has proxy authority to vote securities for a limited number of existing client
accounts. It will not accept authority to vote securities on new or existing accounts currently without
voting authority unless specifically directed in writing to do so by the client. There are no conflicts of
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interest between our clients and The Burney Company (including those of our affiliates, directors, officers,
and employees). Our fiduciary duty is to always place our client's best interests before our own.
Limitations on Our Responsibilities:
Limited Value
We may abstain from voting a client proxy if we conclude that the effect on the client’s economic interests
or the value of the portfolio holding is indeterminable or insignificant.
Unjustifiable Costs
We may abstain from voting a client proxy for cost reasons (e.g., costs associated with voting proxies of
non-U.S. securities). Per our fiduciary duties, we weigh the costs and benefits of voting proxy proposals
relating to foreign securities and decide whether voting on a given proposal is prudent. Our decision
considers the effect that our clients' vote, either by themselves or other votes, is expected to have on the
value of our client’s investment and whether this expected effect would outweigh the cost of voting.
A client for whom we exercise proxy voting authority may, by written request, obtain information on how
we vote their securities and our voting policies, procedures, etc.
Clients for whom The Burney Company does not vote securities will receive their proxies directly from
their custodian. If they have questions about a particular solicitation, they may contact their portfolio
manager in writing, by email, or by phone.
ITEM 18 – FINANCIAL INFORMATION
A. Financial Impairment Likely to Impair the Meeting of Contractual Commitments
The Burney Company has no financial impairment that precludes it from meeting its contractual
commitments to clients.
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