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Tanager Wealth
Management LLP
Firm Brochure
M a r c h 2 1 , 2 0 2 5
Tanager Wealth Management LLP
7th Floor, East Wing, Vintners Place, 68 Upper Thames Street
London, EC4V 3BJ United Kingdom
Phone: 020 3965 6330
Website: www.tanagerwealth.com
Email: contact@tanagerwealth.com
This brochure provides information about the qualifications and business practices of
Tanager Wealth Management LLP. If you have any questions about the contents of this
brochure, please contact Alex Eichhorn at +44 20 3965 6330. The information in this brochure
has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Tanager Wealth Management LLP is a registered investment adviser. Registration of an
Investment Adviser does not imply any level of skill or training. The written communications
of an Adviser provide you with information about which you determine to hire or retain an
Adviser.
Additional information about Tanager Wealth Management LLP is available on the SEC’s
website www.adviserinfo.sec.gov. You can search this site by a unique identifying number,
known as a CRD number. The CRD number for the Adviser is 166084.
2. MATERIAL CHANGES
There are no material changes in this brochure from the last annual updating amendment
of Tanager Wealth Management LLP on 03/08/2024. Material changes relate to Tanager
Wealth Management LLP’s policies, practices or conflicts of interest.
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3. TABLE OF CONTENTS
2. MATERIAL CHANGES ................................................................................................................................ 2
3. TABLE OF CONTENTS ................................................................................................................................. 3
4. ADVISORY BUSINESS .................................................................................................................................. 4
5. FEES AND COMPENSATION .................................................................................................................... 6
A. FEES ............................................................................................................................................................... 6
6. PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT ................................................... 8
7. TYPES OF CLIENTS ....................................................................................................................................... 8
8. METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........................................ 8
9. DISCIPLINARY INFORMATION ............................................................................................................... 10
10. OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ...................................................... 10
11. CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ........................................................................................................................................................ 11
12. BROKERAGE PRACTICES...................................................................................................................... 12
13. REVIEW OF ACCOUNTS ....................................................................................................................... 13
14. CLIENT REFERRALS AND OTHER COMPENSATION ......................................................................... 13
15. CUSTODY ................................................................................................................................................. 14
16. INVESTMENT DISCRETION..................................................................................................................... 14
17. VOTING CLIENT SECURITIES ................................................................................................................. 14
18. FINANCIAL INFORMATION .................................................................................................................. 14
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4. ADVISORY BUSINESS
A. OWNERSHIP/ADVISOR HISTORY
Tanager Wealth Management LLP (“Tanager” or the “Firm”) is a limited liability partnership
domiciled in the United Kingdom. It was established in July 2012. It subsequently became a
registered investment adviser with the Securities and Exchange Commission. Its partners are
Kristopher Heck, Alex Eichhorn, David Costello, Kyle Pettigrove, Abbas Somji and Patrick
Mulhern.
B. ADVISORY SERVICES OFFERED
Prior to the Adviser-Client relationship, Tanager may offer a complimentary general
consultation to discuss services available, to give a prospective client time to review services
desired, and to determine the possibility of a potential relationship. Investment advisory
services begin only after the client and Tanager formalize the relationship by setting forth
the terms and conditions under which Tanager renders its services with a properly executed
Client Agreement (collectively the “Agreement”).
Tanager offers the following services:
i.
PORTFOLIO MANAGEMENT SERVICES
At the beginning of the relationship Tanager will hold a meeting(s) with the client to collect
pertinent data, identify goals, objectives, financial concerns and potential solutions. The
result of these meetings will be a written wealth plan that typically focuses on one or more
specific areas such as financial and cash management, risk management, retirement
planning, goal setting, wealth management, or other needs identified by the client or by
our review of the client’s financial circumstances. At the conclusion of the meetings,
Tanager may make recommendations regarding implementation of the financial strategies
discussed.
After receiving the financial plan, Tanager and the client will create a customized portfolio
that Tanager will manage for the client. Similar to the unique written financial plan, Tanager
will work with the client to formulate an individualized portfolio based upon his/her
objectives, time frame, risk parameters and other investment considerations. The portfolio
may contain stocks, bonds, mutual funds, exchange traded funds or other investment
products that are agreed up by the client. Tanager will actively manage and review all
clients’ accounts, which means we review the accounts on a quarterly basis.
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ii.
RECOMMENDATION OF INDEPENDENT MANAGERS
Tanager may recommend that clients authorize the active discretionary management of
all or a portion of their assets by and/or among certain independent investment managers
(“Independent Managers”), based upon the stated investment objectives of the client. The
terms and conditions under which the client engages the Independent Managers are set
forth in a separate written agreement between Tanager or the client and the designated
Independent Managers. Tanager generally renders services to the client relative to the
discretionary selection of Independent Managers, and continues to monitor and review the
client’s account performance and investment objectives. Tanager receives its annual
advisory fee which is based upon a percentage of the market value of the assets being
managed both directly by Tanager and by the designated Independent Managers.
When selecting an Independent Manager for a client, Tanager reviews information about
the Independent Manager such as its disclosure brochure and/or material supplied by the
Independent Manager or independent third parties for a description of the Independent
Manager’s investment strategies, past performance and risk results to the extent available.
Factors that Tanager considers in recommending an Independent Manager include the
client’s stated investment objectives, management style, performance, reputation,
financial strength, reporting, pricing, and research. The investment management fees
charged by the designated Independent Managers, together with the fees charged by the
corresponding designated broker-dealer/custodian of the client’s assets, are generally
exclusive of, and in addition to, Tanager’s investment advisory fee. The client may incur
additional fees than those charged by Tanager, the designated Independent Managers,
and corresponding broker- dealer and custodian.
In addition to Tanager’s written disclosure brochure, the client also receives the written
disclosure brochure of the designated Independent Managers.
iii.
FINANCIAL PLANNING
Financial plans and financial planning may include, but are not limited to: investment
planning; tax concerns; retirement planning; education planning.
C. TAILORED SERVICES
As described above, Tanager’s services are individualized to each client. As a result, clients
may impose reasonable restrictions on the creation of the financial plan or the portfolio
management, i.e. to avoid certain securities, asset classes or industries. All restriction
requests must be provided in writing.
D. WRAP PROGRAM
Tanager does not sponsor in a wrap program. However, Tanager may recommend a wrap
program sponsored by an Independent Manager.
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E. CLIENT ASSETS MANAGED
As of December 31, 2024, Tanager advises on $1,108,639,862.00 in discretionary assets and
$150,719,336.00 in non-discretionary assets for its clients.
5. FEES AND COMPENSATION
A. FEES
The annual fee for Tanager’s management services is:
Custodian Reported Value
Annual Fee
$0 to $750,000
1.25%
$750,001 to $3,000,000
1.00%
$3,000,001 to $10,000,000
.75%
$10,000,000 and above
.50%
Due to the transatlantic nature of the individuals and families that we advise we may
sometimes have to apply an additional charge know as VAT (Value Added Tax). This is a UK
tax and may be applicable when we are advising on UK personal pensions and individual
savings accounts (ISAs). We will advise when this additional charge is applied. Here is a
breakdown of our ongoing fee schedule with VAT:
Custodian Reported Value
Annual Fee
$0 to $750,000
1.30%
$750,001 to $3,000,000
1.05%
$3,000,001 to $10,000,000
.80%
$10,000,000 and above
.55%
There is a minimum annual fee of $6,500 for all clients.
Accounts held at Tanager’s custodian but not managed by Tanager are charged at an
annual rate of .25%.
The fixed rate for creating client financial plans is $10,000. The fees are not negotiable.
Clients may terminate the Financial Planning Agreement with written notice.
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B. HOW FEES ARE COLLECTED
The fee for accounts held with US-based custodians is calculated and collected in advance
on a quarterly basis. The fee will be calculated on the Account’s previous quarter-end value
as reported by the Account’s custodian. The fee can be negotiated at the sole discretion
of Tanager.
The fee for accounts held with UK-based custodians is calculated and collected in arrears
on a monthly basis. The fee will be either be calculated on the Account’s daily or month
end value as reported by the Account’s custodian. The fee can be negotiated at the sole
discretion of Tanager.
Clients will be asked to authorize Tanager with the ability to deduct its fees directly from the
clients’ account. This authorization will apply to the firm’s management fees only.
Fixed financial planning fees are paid 50% in advance with the other 50% due at the delivery
of the financial plan. Fixed financial planning fees are paid via cash, check, or wire.
C. OTHER FEES AND EXPENSES
Tanager’s fees are exclusive of brokerage commissions, transaction fees, and other related
costs and expenses that are incurred by the client. Clients may incur certain charges
imposed by custodians, brokers, third party investment and other third parties such as fees
charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Mutual funds and exchange traded funds also charge
internal management fees, which are disclosed in a fund’s prospectus. Such charges, fees
and commissions are exclusive of and in addition to our fee and Tanager’s will not receive
any portion of these commissions, fees, and costs. For more information about our
brokerage practices please see Item 12.A.
D. TERMINATION AND FEE REFUNDS
A client may cancel Tanager’s management services for any reason during the first five (5)
days from the date of signing the Investment Management Agreement and will receive a
refund of 100% of all fees paid without cost or penalty. To cancel the Agreement, a client
must notify Tanager and return any materials received to that date. After five (5) days, the
Investment Management Agreement may be terminated at any time by giving thirty (30)
days written notice to Tanager Wealth Management LLP, 7th Floor, East Wing, Vintners
Place, 68 Upper Thames Street, London EC4V 3BJ. Because Tanager charges in advance,
upon written notice of termination the client will receive a prorated refund of any unearned
fees that were collected during the termination quarter.
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6. PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT
Tanager does not charge any performance-based fees (fees based on a share of capital
gains on or capital appreciation of the assets of a client).
7. TYPES OF CLIENTS
Tanager’s services are offered to individuals, high net-worth individuals, trusts, charities and
pension and profit-sharing plans. Tanager does not require a minimum account size.
However, the minimum annual fee for each account is $6,500. Tanager reserves the right to
waive this provision.
8. METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
A. METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
Tanager bases its financial plan on an Asset Allocation model. Asset Allocation is an
investment strategy that aims to balance risk and reward by apportioning a portfolio's assets
according to an individual's goals, risk tolerance and investment horizon among various
asset classes. The asset classes typically include equities, fixed-income, and cash and
equivalents. Each class has different levels of risk and return, so each will behave differently
over time. The risk associated with asset allocation is that despite being diversified there is
no guarantee an account will rise in value.
When selecting securities for a client’s portfolio, Tanager uses fundamental analysis.
Fundamental analysis is a technique that attempts to determine a security’s value by
focusing on underlying factors that affect a company's actual business and its future
prospects. The analysis is performed on historical and present data. On a broader scope,
one can perform fundamental analysis on industries or the economy as a whole. The term
refers to the analysis of the economic well-being of a financial entity as opposed to only its
price movements. The risk associated with fundamental analysis is that despite that
appearance that a security is undervalued, it may not rise in value as predicted.
Tanager may purchase securities on margin. "Margin" is borrowing money from a client’s
broker to buy a stock and using the client’s investment as collateral. Investors generally use
margin to increase their purchasing power so that they can own more stock without fully
paying for it. The more leverage employed, the more likely a substantial change will occur
in the value of the accounts interests. If the securities in the account decline in value
beyond a specific threshold the investor will be required to deposit more cash or selling
securities.
B. INVESTMENT RISKS
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Tanager uses several types of securities in our clients’ accounts. These securities may
include, but are not limited to, the following: Bonds and other corporate debt instruments;
Exchange Traded Funds; Mutual Funds such as Large Cap Growth, Large Cap Value, Mid
Cap Growth, Mid Cap Value, Small Cap Growth, and Small Cap Value; Government Debt
instruments including Treasury Bills and Municipal securities; Stocks; Preferred Stock; Money
Market Funds and Cash.
All investments bear different types and degrees of risk and investing in securities involves
risk of loss that clients should be prepared to bear. While Tanager uses investment strategies
that are designed to provide appropriate investment diversification, some investments have
significantly greater risks than others. Obtaining higher rates of return on investments entails
accepting higher levels of risk. Recommended investment strategies seek to balance risks
and rewards to achieve investment objectives. A client’s needs to ask questions about risks
he/she does not understand, Tanager would be pleased to discuss them.
Tanager strives to render its best judgment on behalf of our clients. Still, it cannot assure or
guarantee clients that investments will be profitable or assure that no losses will occur in an
investment portfolio. Past performance is an important consideration with respect to any
investment or investment adviser but is not a reliable predictor of future performance.
Tanager continuously strives to provide outstanding long-term investment performance, but
many economic and market variables beyond its control can affect the performance of
an investment portfolio.
An investment could lose money over short or even long periods. A client should expect
his/her account value and returns to fluctuate within a wide range, like the fluctuations of
the overall stock and bond markets. A client’s account performance could be hurt by:
• Stock market risk: The chance that stock prices overall will decline. Stock markets tend
to move in cycles, with periods of rising stock prices and periods of falling stock prices.
•
Interest rate risk: The chance that bond prices overall will decline because of rising
interest rates.
• Manager risk: The chance that the proportions allocated to the various securities will
cause the client’s account to underperform relevant to benchmarks or other
accounts with a similar investment objective.
• Liquidity Risk: Liquidity risk exist when particular investments are difficult to purchase or
sell, possibly preventing the ability to sell such illiquid securities at an advantageous
time or price, or possibly requiring the client to dispose of other investments at
unfavorable times or prices in order to satisfy its obligations.
•
International investing risk: Investing in the securities of non-U.S. companies involve
special risks not typically associated with investing in U.S. companies. Foreign securities
tend to be more volatile and less liquid than investments in U.S. securities, and may
lose value because of adverse political, social or economic developments overseas
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or due to changes in the exchange rates between foreign currencies and the U.S.
dollar. In addition, foreign investments are subject to settlement practices, as well as
regulatory and financial reporting standards, that differ from those of the U.S.
• Credit Risk: There is a risk that issuers and counterparties will not make payments on
securities and other investments, resulting in losses to the security
or other investment. In addition, the credit quality of securities may be lowered if an
issuer's financial condition changes.
•
Inflation Risk: This is the risk that inflation will undermine the performance of your
investment and/or the future purchasing power of your assets.
• Use of Independent Managers: Tanager may recommend the use of
Independent Managers to its clients. Tanager will continue to do ongoing due
diligence of such managers, but such recommendations rely, to a great extent, on
the Independent Managers’ ability to successfully implement their investment
strategy. In addition, Tanager does not have the ability to supervise the Independent
Managers on a day-to-day basis other than as previously described in response to
Item 4, above.
• Margin Interest Charges: To the extent margin is available, such accounts must meet
certain risk tolerance requirements. When margin is used to buy additional securities,
the total value of the assets increases as a client’s asset-based fees increase. In
addition, a client may be charged margin interest on debit balances in his/her
account. An increase in the asset-based fee the client pays may provide an
incentive for the representative to recommend the use of margin.
9. DISCIPLINARY INFORMATION
Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events within the past 10-years that would be material to your evaluation of
Tanager or the integrity of its management.
Tanager has no information applicable to this Item because it has not been the subject of
any administrative, civil, criminal, regulatory (SEC or State) or self-regulatory proceedings.
10. OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. BROKER-DEALER AFFILIATIONS
Tanager is not affiliated with a broker-dealer.
B. FUTURES/COMMODITIES FIRM AFFILIATION
Tanager is not affiliated with a futures/commodities firm.
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C. OTHER INDUSTRY AFFILIATIONS
Tanager operates a white label foreign exchange brokerage called TanagerFX. This service
is provided by Sciopay Limited (SL), a UK-based fintech company. The partners established
TanagerFX to help clients of Tanager who were experiencing difficulties and high costs when
moving money between the UK and the US.
Whilst Tanager receives commissions from SL they are minimized to improve client outcomes
and the firm does not operate TanagerFX as a profit center. The advisors at Tanager do not
receive any commissions from recommending TanagerFX.
This represents a potential conflict of interest which is managed by ensuring that TanagerFX
is utilized as a last resort to help clients who are experiencing problems with UK and US banks
or other foreign currency brokerages. Until recently US residents were unable to access
TanagerFX.
Tanager offers clients access to a Donor Advised Fund (DAF) via the Anglo-American
Charitable Foundation (AACF), a US charity. One partner is a director of a UK-based sister
charity called the Anglo-American Charity Limited (AACL).
This represents a conflict of interest as the AACF charges clients a fee to provide a DAF and
then retains Tanager to manage the investable assets. The partner who works with the AACL
is not compensated for their time and Tanager keeps the DAF pricing under review to ensure
that clients have the best financial outcome with their philanthropic savings.
A. SELECTION AND MONITORING OF THIRD-PARTY INVESTMENT ADVISERS
Tanager’s services include recommending and monitoring third party investment advisers.
A detailed description of this service can be found under Item 4 – Advisory Services and
Item 5 – Fees and Compensation.
11. CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
A. DESCRIPTION
Tanager’s Code of Ethics establishes ideals for ethical conduct upon fundamental principles
of openness, integrity, honesty, and trust. The Code of Ethics is available free of charge upon
request by any client or prospective client.
Tanager’s Code of Ethics covers all supervised persons and it describes its high standard of
business conduct, and fiduciary duty to its clients. The Code of Ethics includes provisions
relating to the confidentiality of client information, a prohibition on insider trading, a
prohibition of rumor mongering, restrictions on the acceptance of significant gifts and the
reporting of certain gifts and business entertainment items, and personal securities trading
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procedures, among other things. All supervised persons must acknowledge the terms of the
Code of Ethics annually, or as amended.
B. MATERIAL INTEREST IN SECURITIES
Tanager does not have a material interest in any securities. Additionally, it is Tanager’s policy
that it will not affect any principal or agency cross securities transactions for client accounts.
Tanager will also not cross trades between client accounts.
C. INVESTING IN OR RECOMMENDING THE SAME SECURITIES
Tanager and its associated persons, may, from time to time, buy or sell for their own
accounts securities that are the same as, similar to, or different than those that clients
purchase or sell. Differences can arise due to variations in personal goals, investment
horizons, risk tolerance, and the timing of purchases and sales. The securities traded are
typically broadly traded, large-scale securities (not penny stocks) and/or mutual funds.
Tanager and its Associated Persons are aware of their fiduciary duty to clients and the
prohibitions against the use of any insider information. Tanager keeps records of all
associates’ proprietary trading activities and makes them available to regulators to review.
Whenever Tanager deems that there may appear to be a conflict of interest, Tanager will
inform affected clients of the holdings involved prior to placing any orders.
12. BROKERAGE PRACTICES
A. RECOMMENDATION CRITERIA
When Tanager recommends custodians, it will seek broker-dealers who offer competitive
commission costs together with reliable services. A client’s choice of another broker-dealer
is acceptable if proven feasible. Tanager recognizes its fiduciary responsibility in negotiating
brokerage commissions, assuring best execution practices and assuring adequate
investment availability/inventory on behalf of its clientele. Tanager does not receive
compensation with respect to execution of these trades. In some instances, a client may
incur a ticket charge for the sale or purchase of securities. Tanager will ensure all broker-
dealers and custodians are properly registered in the state of where the client resides prior
to making the recommendation.
i.
RESEARCH AND SOFT DOLLARS
Tanager does not receive any “Soft Dollar” benefits.
ii.
BROKERAGE FOR CLIENT REFERRALS
Tanager does not receive client referrals from brokers.
iii.
DIRECTED BROKERAGE
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Some clients may direct Tanager to a specific broker-dealer to execute securities
transactions for their accounts. When so directed, Tanager may not be able to
effectively negotiate lower brokerage commissions or achieve best execution on
clients’ transactions. This can result in substantially higher fees, charges or dealer
concessions in one or more transactions for the clients’ account because Tanager
cannot negotiate favorable prices.
B. TRADING POLICIES
On occasions when selling the same security for multiple accounts, Tanager may aggregate
orders to a single block order against an average price account. The average price
account will allocate proportionate shares to each client’s account.
13. REVIEW OF ACCOUNTS
A. PERIODIC REVIEWS
Each investment adviser representative reviews the asset allocations of their clients’
accounts on a quarterly basis. They also meet (either in person or by telephone) with clients
to discuss their accounts on an annual basis.
All financial planning accounts are reviewed upon financial plan creation and plan delivery
by the investment advisor representatives who have written the plan. There is only one level
of review for financial plans, and that is the total review conducted to create the financial
plan.
B. OTHER REVIEWS
Additional reviews are conducted periodically depending on market conditions, economic
or political events, or by changes in a client’s financial situation (such as retirement,
termination of employment, physical move or inheritance).
C. REPORTS
All clients will receive at least quarterly statements from their custodian. Tanager urges
clients to carefully review such statements.
14. CLIENT REFERRALS AND OTHER COMPENSATION
A. OTHER COMPENSATION
Tanager does not receive extra compensation or any other economic benefit for providing
investment advice or other advisory services to clients.
B. CLIENT REFERRALS
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Tanager does not pay for client referrals or use solicitors.
15. CUSTODY
All client funds, securities and accounts are held at third-party custodians. Tanager does not
take possession of a client’s securities. Clients should receive quarterly statements from the
broker dealer, bank or other qualified custodian that holds and maintains client’s
investment assets. Tanager urges clients to carefully review such statements.
16. INVESTMENT DISCRETION
Tanager offers discretionary investment management services. Discretionary investment
management is granted when a client signs an investment management agreement. The
investment management agreement contains a limited power of attorney that allows
Tanager to select the securities to be bought and sold and the amount of securities to be
bought and sold in the client’s account. It also allows Tanager to place each such trade
without the client’s prior approval. In all cases, however, such discretion is to be exercised
in a manner consistent with the stated investment objectives for the particular client
account, and any other investment policies, limitations or restrictions.
17. VOTING CLIENT SECURITIES
Tanager will not be responsible for responding to proxies for securities held in clients’
accounts. Proxy solicitation materials will be forwarded to clients for response and voting. In
the event a client has a question about a proxy solicitation, the client should contact his/her
investment adviser representative.
18. FINANCIAL INFORMATION
A. BALANCE SHEET
Tanager does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance. Therefore, this section is not applicable.
B. FINANCIAL CONDITION
Registered investment advisers are required in this Item to provide you with certain financial
information or disclosures about our financial condition when it is impaired. Tanager does
not have a financial commitment that impairs its ability to service its clients.
C. BANKRUPTCY
Tanager has not been the subject of a bankruptcy proceeding.
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