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FORM ADV PART 2A: FIRM BROCHURE
Item 1: Cover Page
Syverson Strege
4125 Westown Parkway, Suite 104
West Des Moines, IA 50266
Onlyworkforyou.com
March 3, 2025
This brochure provides information about the qualifications and business practices of Syverson Strege.
If you have any questions about the contents of this brochure, please contact us at (515) 225-6000 or
mroberts@onlyworkforyou.com. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Syverson Strege is a registered investment adviser. Registration of an investment adviser does not imply
any level of skill or training.
Additional information about Syverson Strege also is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site using a unique identifying number, known as a CRD
number. Syverson Strege’s CRD number is 109228.
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FORM ADV PART 2A: FIRM BROCHURE
Item 2: Material Changes
There have been material changes since the January 13, 2025, Form ADV filed on the IARD system as
follows:
Effective March 1, 2025, the ownership interests of Syverson Strege have changed. As a result, David
Strege is no longer an owner, and Lance Gunkel is now a principal owner of the Firm.
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FORM ADV PART 2A: FIRM BROCHURE
Item 3: Table of Contents
Item 1: Cover Page ............................................................................................................................... 1
Item 2: Material Changes ..................................................................................................................... 2
Item 3: Table of Contents ..................................................................................................................... 3
Item 4: Advisory Business .................................................................................................................... 4
Item 5: Fees and Compensation .......................................................................................................... 7
Item 6: Performance-Based Fees and Side-By-Side Management .................................................... 12
Item 7: Types of Clients ...................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss .............................................. 12
Item 9: Disciplinary Information .......................................................................................................... 13
Item 10: Other Financial Industry Activities and Affiliations ................................................................ 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........ 13
Item 12: Brokerage Practices ............................................................................................................. 13
Item 13: Review of Accounts .............................................................................................................. 15
Item 14: Client Referrals and Other Compensation ............................................................................ 16
Item 15: Custody ................................................................................................................................ 17
Item 16: Investment Discretion ........................................................................................................... 17
Item 17: Voting Client Securities ........................................................................................................ 17
Item 18: Financial Information ............................................................................................................ 17
FORM ADV PART 2B: Brochure Supplement .................................................................................... 19
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FORM ADV PART 2A: FIRM BROCHURE
Item 4: Advisory Business
Syverson Strege (“Adviser”) has been registered as an investment adviser since 1997. The Adviser is
100% owned by Values Based Holding Corporation and Lance Gunkel is the principal owner of that
entity. As an Adviser, we are a fiduciary and are required to always act in a client’s best interest. What
you’ll quickly discover when you are working with Syverson Strege is we only work for you. To us that
means you should only pay for the work performed, not the investment vehicles used in your investment
portfolio. Unlike most financial firms, we don’t accept commissions because we feel it is profoundly
important to provide you with unbiased and objective investment advice based on your financial goals.
We believe this philosophy helps ensure we only work for you.
ADVISORY SERVICES
Financial Planning Services
Financial Planning services help individuals and families identify, clarify and act upon their financial and
life goals. Our four-step process integrates sound financial planning principles with some very valuable
additional offerings. After our initial discussions with you, we’ll start with a discovery process. This
process identifies gaps between your current and desired wealth structure and clarifies your values and
personal planning preferences. The second step of our process delivers additional benefits that may
include centralized data collection of all your important financial documents; integrated financial planning
recommendations; and portfolio analysis and design. In step three, we’ll walk you through the
implementation of our recommendations and the thinking behind these strategies. Finally, we’ll manage
the results and keep you informed. We’ll do this by providing portfolio performance reports, tracking
financial information needed for your taxes and doing ongoing planning. We will also act as your advocate
with your other Advisers.
Asset Management Services
Syverson Strege Advisers will help you clarify your investment goals and objectives and provide the
following services:
• Analysis of your current holdings
• Asset allocation study
• Provide recommendations for current and future investments based on your Investment Policy
Statement (“IPS”)
• Assist with the implementation of the recommendations and opening of new investment
account(s)
• Quarterly review of accounts and re-balance assets as needed within the portfolio.
• Provide quarterly reporting of investment accounts.
Quarterly performance reports will be provided on each portfolio account with a value of at least $50,000.
An Investment Policy Statement will be completed for each client to detail the specific financial needs, the
goals, and any restrictions on investing in certain securities or types of securities. Each client with more
than $500,000 under our management will also receive an annual Investment Review.
Asset management services for publicly traded securities utilize Schwab (See Item 12) and may be done
in an institutional mutual fund platform or, if you choose separate account management. These are billed
monthly in arrears as a percentage of assets under management.
Automated Investment Program
We offer an automated investment program (the “Program”) through which clients are invested in a range
of investment strategies we have constructed and manage, each consisting of a portfolio of exchange-
traded funds and mutual funds (“Funds”) and a cash allocation. The client’s portfolio is held in a
brokerage account opened by the client at Charles Schwab & Co., Inc. (“CS&Co”). We use the
Institutional Intelligent Portfolios® platform (“Platform”), offered by Schwab Performance Technologies
(“SPT”), a software provider to independent investment advisers and an affiliate of CS&Co., to operate
the Program. We are independent of and not owned by, affiliated with, or sponsored or supervised by
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FORM ADV PART 2A: FIRM BROCHURE
SPT, CS&Co., or their affiliates (together, “Schwab”). We, and not Schwab, are the client’s investment
adviser and primary point of contact with respect to the Program. We are solely responsible, and Schwab
is not responsible, for determining the appropriateness of the Program for the client, choosing a suitable
investment strategy and portfolio for the client’s investment needs and goals, and managing that portfolio
on an ongoing basis. We have contracted with SPT to provide us with the Platform, which consists of
technology and related trading and account management services for the Program. The Platform enables
us to make the Program available to clients online and includes a system that automates certain key parts
of our investment process (the “System”).
Based on the information the client provides to us, we will recommend a portfolio via the System. The
System also includes an automated investment engine through which we manage the client’s portfolio on
an ongoing basis through automatic rebalancing and tax-loss harvesting (if the client is eligible and
elects).
Clients do not pay brokerage commissions or any other fees to CS&Co. as part of the Program. Schwab
does receive other revenues, including (i) the profit earned by Charles Schwab Bank, SSB, a Schwab
affiliate, on the allocation to the Schwab Intelligent Portfolios Sweep Program described in the Schwab
Intelligent Portfolios Sweep Program Disclosure Statement; (ii) investment advisory and/or administrative
service fees (or unitary fees) received by Charles Schwab Investment Management, Inc., a Schwab
affiliate, from Schwab ETFs™ Schwab Funds® and Laudus Funds® that we select to buy and hold in the
client’s brokerage account; (iii) fees received by Schwab from mutual funds in the Schwab Mutual Fund
Marketplace® (including certain Schwab Funds and Laudus Funds) in the client’s brokerage account for
services Schwab provides; and (iv) remuneration Schwab receives from the market centers where it
routes ETF trade orders for execution.
Selection and Monitoring of Third-Party Money Managers and
Sub-Advisers
Clients’ investment portfolios are managed either by our Investment Adviser Representatives or outside
portfolio managers. We select and review outside portfolio managers based on the following factors:
cost;
investment philosophy;
• past performance;
•
•
• market outlook;
• experience of portfolio managers and executive team;
• opinions of third-party analysts;
• disciplinary, legal and regulatory histories of the firm and its associates;
• whether established compliance procedures are in place to address at a minimum, insider
trading, conflicts of interest, anti-money laundering.
We do not calculate portfolio manager performance. Instead, we rely upon the performance figures based
on the client’s account statements or reports provided to us by the outside portfolio managers. We do,
however, watch out for several types of events in conjunction with poor performance. These events
trigger an in-depth review of an outside portfolio manager and primarily include:
• Significant changes in asset allocation;
• Substantial drift in investment style; and/or
• Sustained under-performance.
We do not verify the accuracy of such performance information or its compliance with presentation
standards. As a result, performance information may not be calculated on a uniform and consistent basis.
We can hire or delegate authority to independent third-party investment managers and sub-advisers to
manage a portion of our client's portfolio through advisory management services programs and we have
the ability to fire independent third-party managers and sub-advisers. We also use independent third-
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FORM ADV PART 2A: FIRM BROCHURE
party managers that require the client to execute a contract directly with the third-party manager and the
client would be responsible for terminating the relationship, if applicable. We do not verify the fee being
assessed by the third-party manager that the client has contracted with for services.
Types of Investments
Syverson Strege Advisers may also provide you with investment advice on:
Insurance products (including annuities, life insurance, and private placement insurance)
Index funds
Index annuities
• ETFs (exchange-traded funds)
• REITs (real estate investment trusts)
•
• Commodity funds of ETNs
• Alternative investments
•
•
• 529 college savings plans
Note: This may not be an all-inclusive list.
General Information
Your Adviser provides all Financial Planning and Asset Management Services on a discretionary or
nondiscretionary basis. Discretion means the Adviser engages in trading activity within your account(s)
without receiving prior authorization from you for each trade. You authorize this discretion once you sign
the Agreement for Professional Services. At any time you can revoke the discretion by submitting a
written request to your Adviser. In most cases, discretion will be utilized. As of December 31, 2024, we
have $657,343,750 of discretionary assets under management and $243,128,370 of non-discretionary
assets under management for a total of $900,472,120 of assets under management. As a client, you will
always receive confirmations and statements showing all trading activity in the account(s).
Integrated Financial Planning
An Integrated Financial Plan may consist of the following components:
Investment planning
1. Retirement planning
2. Estate planning
3. Tax and cash flow planning
4.
5. Risk management planning
6. Charitable planning
7. Education funding
Your Adviser provides the following as part of an Integrated Financial Planning service:
• Analysis of your current financial situation
• An asset allocation study
• Design of an integrated plan
• Coordination and integration of the recommendations with your other professional counselors
• Quarterly reporting
• Annual reviews of your current situation
Retirement Account Management (RAM)
For clients who have assets with their employer-sponsored retirement plans such as 401(k)s or 403(b)s,
we provide ongoing account management, including:
• Asset allocation and investment selection
• Monitoring of available investment options
• Execution of recommended trades
• Quarterly reports
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FORM ADV PART 2A: FIRM BROCHURE
Item 5: Fees and Compensation
Effective January 1, 2022, we have a fee schedule that combines asset management with financial
planning and is labeled as “Wealth Management Fee Schedule.” We have a fee schedule that does not
include financial planning services and is labeled as “Investment Management Fee Schedule”. For
existing clients, we are not retiring the previous fee schedule as disclosed below as “Legacy Fee
Schedule,” The Wealth Management Fee Schedule is based on Total Assets Under Management as
follows:
Total Assets Under Management
Wealth Management Fee
$500,000 - $1,000,000
1.25% of assets managed
$1,000,001 - $3,000,000
1.00% of assets managed
$3,000,001 - $5,000,000
0.90% of assets managed
$5,000,001 - $10,000,000
0.80% of assets managed
$10,000,001 and above
0.60% of assets managed
Our minimum relationship size is $500,000.
If Total Assets Under Management (AUM) do not meet the minimum requirement within sixty (60) days of
the contract date, the service level will automatically change to Financial Planning Only.
The Investment Management Fee Schedule is based on a tiered breakpoint as follows:
Assets Under Management
Investment Management Fee
First $1,000,000
1.00% of assets managed
Next $1,000,001 - $2,000,000
0.80% of assets managed
Next $2,000,001 - $5,000,000
0.60% of assets managed
Next $5,000,001 - $10,000,000
0.50% of assets managed
Next $10,000,001 -$25,000,000
0.40% of assets managed
In excess of $25,000,000
Negotiable
Our minimum relationship size is $500,000.
Sample Wealth Management Fee: $1,500,000 of assets under management pays 1.00% or $15,000
annually or $1,250 monthly on the assets managed.
Sample Investment Management Fee: $1,500,000 of assets under management pays 1.00% on the first
$1,000,000 plus 0.80% on the next $500,000, or $10,000 plus $4,000 for a total of $14,000 annually or
$1,167 monthly on the assets managed.
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If someone has no AUM or less than the minimum, we have a financial planning only option as follows:
1st Year Fees without Assets Under Management
SERVICE LEVEL
FINANCIAL PLANNING FEE
Bronze
$5,000
Silver
$10,000
Gold
$20,000
Subsequent Year fees without Assets under Management
SERVICE LEVEL
FINANCIAL PLANNING FEE
Bronze
$5,000
Silver
$6,000
Gold
$12,000
3.5% sales tax will be added to the financial planning fee.
There are times that the financial planning project could exceed the Gold level fee amount and a separate
proposal will be prepared for the client to review.
Legacy Fee Schedule: Fees paid to the Adviser are for the advisory services only. The fees do not
include, for example, the fees charged by third parties such as third-party managers, Iowa sales tax for
certain circumstances, or accountants and attorneys assisting with providing the client with accounting
and legal advice. The circumstances when 50% of the current Iowa sales tax rate is assessed to Iowa
residents are: 1) when a client is receiving financial planning services; or 2) when a client’s entire
investment advisory relationship is managed exclusively on a non-discretionary basis. Fees on
transactions and other account fees will also be charged by brokerage firms in accordance with the
account’s brokerage firm’s normal schedule. See Item 12, Brokerage Practices.
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FORM ADV PART 2A: FIRM BROCHURE
Fees and Compensation Schedule
1st Year Fees with Assets Under Management
SERVICE LEVEL
FINANCIAL PLANNING FEE
MINIMUM AUM
MINIMUM AUA
Bronze
$2,500
$250,000
$500,000
Silver
$5,000
$500,000
$1M
Gold
$10,000
$1M
$2M
Subsequent Year fees with Assets under Management
SERVICE LEVEL
FINANCIAL PLANNING FEE
MINIMUM AUM
MINIMUM AUA
Bronze
$1,200
$250,000
$500,000
Silver
$3,600
$500,000
$1M
Gold
$7,200
$1M
$2M
Asset Management Fee
Amount under management (in addition to Financial Planning Fee)
$0-$1,000,000
1.00%
$1,000,001 - $2,000,000
0.80%
$2,000,001 - $5,000,000
0.60%
$5,000,001 - $10,000,000
0.50%
$10,000,001 - $25,000,000
0.40%
$25,000,001+
Negotiable
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FORM ADV PART 2A: FIRM BROCHURE
1st Year Fees without Assets Under Management
SERVICE LEVEL
FINANCIAL PLANNING FEE
Bronze
$5,000
Silver
$10,000
Gold
$20,000
Subsequent Year fees without Assets under Management
SERVICE LEVEL
FINANCIAL PLANNING FEE
Bronze
$2,400
Silver
$6,000
Gold
$12,000
Asset Management Only
(REQUIRED MINIMUM OF $300,000 ASSETS UNDER MANAGEMENT)
Includes the following:
1. Design of Investment Policy Statement
2. Selection of appropriate asset allocation
3. Manager selection and ongoing monitoring
4. Quarterly performance statements
5. Statements of activity (quarterly or monthly, as desired)
6. Annual meeting with portfolio review
Amount under management, each tier is charged its respective rate
$0-$1,000,000
1.00% of assets managed
$1,000,001 - $2,000,000
0.80% of assets managed
$2,000,001 - $5,000,000
0.60% of assets managed
$5,000,001 - $10,000,000
0.50% of assets managed
$10,000,001 - $25,000,000
0.40% of assets managed
$25,000,001+
Negotiable
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FORM ADV PART 2A: FIRM BROCHURE
Retirement Account Management (RAM)
For clients who have assets with their employer-sponsored retirement plans such as 401(k)s or 403(b)s,
we provide ongoing account management. A flat 0.75% annual fee will be charged on all retirement plan
assets under management.
Automated Investment Program
The automated investment program (the “Program”) will typically not include financial planning services
and is billed on the “Investment Management Fee Schedule” as described previously. For those clients in
the Program that does include financial planning services the fees will be billed on the “Wealth
Management Fee Schedule” as described previously.
As described in Item 4 Advisory Business, clients do not pay fees to SPT or brokerage commissions or
other fees to CS&Co. as part of the Program. However, Schwab does require the cash weighting of the
portfolio allocation to be equal to or greater than 4% for each portfolio. Schwab does receive other
revenues, including (i) the profit earned by Charles Schwab Bank, SSB, a Schwab affiliate, on the
allocation to the Schwab Intelligent Portfolios Sweep Program described in the Schwab Intelligent
Portfolios Sweep Program Disclosure Statement; (ii) investment advisory and/or administrative service
fees (or unitary fees) received by Charles Schwab Investment Management, Inc., a Schwab affiliate, from
Schwab ETFs™ Schwab Funds® and Laudus Funds® that we select to buy and hold in the client’s
brokerage account; (iii) fees received by Schwab from mutual funds in the Schwab Mutual Fund
Marketplace® (including certain Schwab Funds and Laudus Funds) in the client’s brokerage account for
services Schwab provides; and (iv) remuneration Schwab receives from the market centers where it
routes ETF trade orders for execution. Brokerage arrangements are further described below in Item 12
Brokerage Practices.
Hourly Consulting
Your Adviser will provide financial advice as requested, based on the objectives, constraints and other
information you provided. These services will be invoiced at up to an hourly rate of $400 and will be
invoiced after the service is provided. At the time of engagement, a deposit of up to 50% may be required
with the balance due upon delivery of the requested services. There is no account minimum for this
service. The hourly rate may vary depending on the complexity of your financial situation and the services
provided.
General Information
Your Adviser initiates no trading activity for Integrated Financial Plans, Non-Managed Portfolio
Performance Reporting, Special Projects or Hourly Consulting Projects thus no discretion is exercised.
All fees and account minimums may be waived or negotiated at the Adviser’s choice.
Payment of Fees and Brokerage Costs
Fees are monthly in arears and may be directly deducted from your account(s) or you may be invoiced for
services. You may select either payment method. As indicated above, some financial planning and other
project fees are collected in advance while all asset management services for publicly traded securities
are billed monthly in arrears as a percent of assets under management. See the above charts for details.
Clients may incur custodian fees, brokerage and other transaction costs. (See Brokerage Practices Page
10) Advice offered may involve investments in mutual funds. Clients are hereby advised that all fees paid
for asset management services are separate and distinct from the fees and expenses charged by mutual
funds to their shareholders. These fees are described in each mutual fund's prospectus. Clients whose
assets are invested in the shares of mutual funds pay a direct management fee to the investment adviser
and an indirect management fee to the mutual fund. Third-party managers and sub-advisers are currently
used to manage some clients' assets. The third-party manager and sub-adviser relationship fees are
similar to the mutual fund fee relationship previously described. Clients have the option to implement the
recommended asset allocation by purchasing investment products through other brokers or agents that
are not affiliated with the adviser.
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FORM ADV PART 2A: FIRM BROCHURE
In the unlikely event that a billing error or discrepancy occurs, the client will be notified, and the adviser
will first try to put the refund back into the account from which the fee payment occurred. If they are
unable to do this, they’ll send the client a check.
In the event of trading errors caused by the Adviser employees, it is the Adviser’s policy to make its
clients whole and to document errors in its trade error file. Any Adviser created trade errors that result in
a loss to a client will be debited against the Adviser’s error account and the client made whole. Any
Adviser created trade errors that result in a gain to a client, and the gain can be attributed to a client, the
client is entitled to keep the gain. If the Adviser makes a trade error that results in a gain to a client and
the gain cannot be attributable to a particular client, Schwab, and not the Adviser, keeps the gain. In that
case, if the gain is more than $100, Schwab will donate the gain to charity. If the gain is less than $100,
Schwab will keep the gain to offset its administrative time and expense.
No Syverson Strege employee accepts compensation for the sale of securities or other
investment products, including asset-based sales charges or service fees from the sale of mutual
funds. Our fee-based approach eliminates all sales commissions and ensures our guidance is always
focused on the client’s best interest, not ours. That has always been and will always be the way we help
our clients.
Item 6: Performance-Based Fees and Side-By-Side Management
Syverson Strege advisers do not receive any Performance-Based fees.
Item 7: Types of Clients
Our advisers manage individual accounts, trusts, and estates. For asset management services, quarterly
performance reports will be provided on each portfolio account with a value of at least $50,000. Each
client with more than $500,000 under our management will also receive an annual Investment Review.
We have a $300,000 or $500,000 minimum account size depending on the fee schedule. Account
minimums and fees may be negotiable at Adviser’s choice.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Your personalized investment strategies and recommendations may be based upon consideration of any
of the following:
• Current income needs
• Need for inflation protection
• Loss of principal balance
• Volatility of income
• Liquidity requirements
• Time horizon
• Tax considerations
• Legal requirements
• Unique needs and consideration
Additionally, your adviser may use historical quantitative data on selected assets to determine probable
risk and reward factors based on your objectives and constraints. In developing your financial plan,
Syverson Strege may create a computerized portfolio model to assist in asset selection and performance
analysis of varying relationships between asset classes.
All security investments involve a risk of loss. We cannot stress enough that you need to realize that
actual performance will vary from return potential and volatility presented. The performance of any
particular investment vehicle is dependent on the management strategy of the selected investment
company. You should review the mutual fund prospectus or private placement memorandum for the
specific risks related to each fund that is held in your account.
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FORM ADV PART 2A: FIRM BROCHURE
In certain situations, we recommend investments in selected private placements or hedge funds. These
types of investments may present unique risks due to the use of leverage and potential lack of liquidity. In
addition, such recommendations may be limited only to those clients that are termed as “Accredited
Investors” as defined in Rule 205-3 of the Investment Advisers Act of 1940. These types of investments
also have varied and unique fee structures of their own. In the event we receive a portion of the fee
charged from a third-party manager, the value of a client’s assets invested with that manager will be
removed from the asset based upon which our fees are calculated and billed. Due to the unique and
complex nature of these investments, clients will receive a separate disclosure prior to any investments
being made.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are related to the Adviser’s business or the integrity of their
management.
Item 10: Other Financial Industry Activities and Affiliations
No Syverson Strege employee has a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading
adviser. Additionally, no adviser has a pending application to register as a broker-dealer, a futures
commission merchant, a commodity pool operator, or a commodity trading adviser.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
At any time, you or prospective clients may contact us to request a copy of the Adviser Code of Ethics.
The Adviser and its related persons may also own securities that they recommend to their clients as well.
It is the expressed policy of Syverson Strege that persons employed by our organization are expected to
purchase or sell a security for their personal accounts only after trading of that same security has been
completed in client accounts. There is no conflict of interest as the securities are widely held and publicly
traded.
As these situations reflect a conflict of interest, Adviser has established the following restrictions in order
to ensure its fiduciary responsibilities:
• An officer or employee of Syverson Strege shall not buy or sell securities for their personal
portfolio(s) where their decision is substantially derived, in whole or in part, by reason of his or
her employment unless the information is also available to the investing public on reasonable
inquiry. No person or employee of the Adviser shall prefer his or her own interest to that of the
advisory client.
• Our organization maintains a list of all securities holdings for itself, and anyone associated with
this advisory practice. An appropriate officer of Syverson Strege reviews these holdings on a
regular basis.
• We emphasize the unrestricted right of our clients to decline implementing any advice
rendered.
• All of our employees are required to act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
• Any employee not in observance of the above may be subject to termination.
Item 12: Brokerage Practices
Syverson Strege determines which investment managers are to manage the accounts within an outside
manager’s selection. We’ll choose these managers based on our client’s investment objectives and risk
tolerance.
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FORM ADV PART 2A: FIRM BROCHURE
Custodians and Brokers Adviser Recommends
The Adviser does not maintain physical custody of client assets that it manages, although the Adviser
may be deemed to have custody of client assets if clients give Adviser authority to withdraw assets from
client accounts. Client assets must be maintained in an account at a “qualified custodian”, generally a
broker-dealer. The Adviser generally recommends that clients use Charles Schwab & Co., Inc. (Schwab),
a registered broker-dealer, member SIPC, as the qualified custodian.
Clients have no obligation to use Schwab and may choose another broker-dealer or vendor. The Adviser
is independently owned and operated and is not affiliated with any third-party broker-dealers. Client’s
broker-dealer will hold client assets in an account and buy and sell securities when Adviser or client
instructs them to do so. While the Adviser may recommend that clients use Schwab as their custodian,
clients will decide whether to do so and will open their account with Schwab by entering into an account
agreement directly with Schwab. The Adviser does not open the account for the client, although the
Adviser may assist the client in doing so. A client may direct the Adviser to use a specific broker;
however, the broker may not wish to establish a new relationship with the Adviser.
Clients primarily grant the Adviser discretionary authority over the selection of and amounts of securities
to be bought and/or sold for their account without obtaining their prior consent or approval from the client.
(See Item 4 Advisory Business) The trading authority will allow the Adviser to take advantage of time-
sensitive market conditions in securities, which are consistent with the client's prior stated investment
objectives. However, Adviser's investment authority may be subject to specified investment objectives,
guidelines, and/or conditions imposed by the client. For example, a client may specify that the investment
in any particular stock or industry should not exceed specified percentages of the value of the portfolio
and/or restrictions or prohibitions of transactions in the securities of a specific industry. Adviser does not
participate in initial public offerings.
How Adviser Recommends Brokers/Custodians
The Adviser seeks to recommend a custodian/broker who will hold client assets and execute transactions
on terms that are, overall, most advantageous when compared to other available providers and their
services. The Adviser considers a wide range of factors, including, among others:
• Combination of transaction execution services and asset custody services
• Capability to execute, clear, and settle trades (buy and sell securities for client accounts)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds,
etc.)
• Availability of investment research and tools that assist in making investment decisions
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Quality of services and prior experience with other clients
• Reputation, financial strength, and stability
• Availability of other products and services that benefit Adviser, as discussed below
Client Brokerage and Custody Costs
For client accounts that Schwab maintains, Schwab generally does not charge clients separately for
custody services but is compensated by charging commissions or fees on trades that it executes or that
settle into client Schwab accounts. In addition to transaction-related fees, Schwab charges clients a flat
dollar amount as a “prime broker” or “trade away” fee for each trade that the Adviser has executed by a
different broker-dealer but where the securities bought or the funds from the securities sold are deposited
(settled) into client Schwab accounts. These fees are in addition to the transaction-related fees or other
compensation clients pay the executing broker-dealer. Because of this, in order to minimize client trading
costs, the Adviser has Schwab execute most trades in client accounts. The Adviser has determined that
having Schwab execute most trades is consistent with the Adviser’s duty to seek “best execution” of client
trades. Best execution means the most favorable terms for a transaction based on all relevant factors.
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FORM ADV PART 2A: FIRM BROCHURE
Products and Services Available From Schwab
Schwab Advisor ServicesTM is Schwab’s business serving independent investment advisory firms like the
Adviser. Schwab provides Adviser and Adviser’s clients with access to its institutional brokerage –
trading, custody, reporting, and related services – many of which are not typically available to Schwab
retail customers. Schwab also makes available various support services to Adviser that may help Adviser
manage or administer Adviser’s client accounts. Schwab’s support services generally are available on an
unsolicited basis (Adviser does not have to request them) and at no charge to Adviser. The availability of
these services from Schwab benefits Adviser because Adviser does not have to produce or purchase
them. It also is a benefit to Adviser because it is operationally more efficient for Adviser to have clients at
one custodian.
Schwab also offers other services to Adviser intended to help manage and further develop Adviser’s
business enterprise. These services generally only benefit the Adviser and include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to the Adviser. Schwab also discounts or waives its fees for some of these services
or pays all or a part of a third-party’s fees. Schwab also provides Adviser with other benefits, such as
occasional business entertainment for our personnel. If clients did not maintain their accounts with
Schwab, the Adviser would be required to pay for these services from the Adviser’s own resources. This
is a conflict of interest. Adviser believes, however, that taken in the aggregate, Adviser’s recommendation
of Schwab as custodian and broker is in the best interest of clients.
In the event of trading errors caused by the Adviser employees, it is the Adviser’s policy to make its
clients whole and to document errors in its trade error file. Any Adviser created trade errors that result in
a loss to a client will be debited against the Adviser’s error account and the client made whole. Any
Adviser created trade errors that result in a gain to a client, and the gain can be attributed to a client, the
client is entitled to keep the gain. If the Adviser makes a trade error that results in a gain to a client and
the gain cannot be attributable to a particular client, Schwab, and not the Adviser, keeps the gain. In that
case, if the gain is more than $100, Schwab will donate the gain to charity. If the gain is less than $100,
Schwab will keep the gain to offset its administrative time and expense.
Aggregation of Orders
The Adviser aggregates orders with respect to a security if such aggregation is consistent with achieving
best execution for the various client accounts. When orders are aggregated, each participating account
will receive the average share price for all transactions in a particular security affected to fill such orders
on a given business day. Transaction costs will generally be allocated upon each account's participation
in the transaction. Specific allocations may be chosen based upon an account's existing positions in
securities, the cash availability of one or more particular accounts, a partial fill of the aggregated trade,
tax reasons, or the required minimum trade lot sizes for foreign securities.
If it is not possible to aggregate a trade, a client may receive a different price on a security transaction
and may not be able to purchase or sell the same quantity of a security. In addition, clients that elect the
services of broker/dealers other than those recommended may not be able to participate in aggregate
trading practices.
Item 13: Review of Accounts
Annual Planning Sessions analyze a client’s complete financial plan. Client information is updated, and
new recommendations are made as required. These reviews are conducted according to instructions
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FORM ADV PART 2A: FIRM BROCHURE
outlined by a Financial Planner. Written reports vary by client and by the services selected but will include
a listing of all assets and liabilities.
For Financial Planning clients with portfolios of $500,000 or more, investment reviews are held annually.
A Financial Planner conducts investment reviews at least annually and they can be done more often if the
client desires. Currently, there is no limit to the number of clients they serve. At least quarterly, activity
reports and performance reports are sent to advisory service clients.
The Investment Committee reviews all accounts and re-balances assets as needed within the portfolio at
least every quarter. The Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance
Gunkel, Ryan Simpson, Lance Knaack and David Strege. The Investment Committee meets monthly and
reviews economic and market data, mutual fund and manager performance, and allocation analysis to
determine whether any changes are required in client portfolios. To assist the Investment Committee,
rebalancing triggers have been established with a third-party provider to occur as needed in the month
following the end of the quarter.
Item 14: Client Referrals and Other Compensation
Client Referrals
Adviser has entered into a promotion agreement with Johnne Syverson, an Investment Adviser
Representative of Adviser. The terms of the referral arrangement with Johnne Syverson (“Syverson”) are
as follows:
If Syverson introduces Syverson Strege to a prospective client, future contracts between Syverson Strege
and that prospective client fall under this Agreement. This Agreement does not pertain to referrals
originating from an existing client and sent to Syverson via phone or email.
REVENUE SHARING ON INVESTMENT ACCOUNTS:
If Syverson refers a new client who establishes a fee-paying investment account with the investments
managed by Syverson Strege, Syverson Strege will pay Syverson a revenue sharing fee, calculated in
the following manner:
• Take the value of the account on the one-year anniversary of the client contract date and
estimate the fee Syverson Strege would receive on that amount in the coming 12 months.
• On accounts assigned the “wealth management fee schedule” Syverson will receive an amount
equal to 80% of the estimated one year of fees, payable in the month after the one-year
contract anniversary.
• On accounts assigned any fee schedule other than the “wealth management fee schedule”
Syverson will receive an amount equal to 100% of the estimated one year of fees, payable in
the month after the one-year contract anniversary.
REVENUE SHARING ON FINANCIAL PLANNING ONLY REFERRALS
If Syverson refers a client to Syverson Strege and the client contracts with Syverson Strege for financial
planning services only (i.e. there is a separate financial planning fee and not an all-inclusive wealth
management fee), Syverson Strege will pay Syverson 20% of the contracted revenue for the first contract
year, paid upon receipt of payment from the client.
These fees paid to Syverson cause no variance in the fees charged to any client.
Adviser pays Wealthramp, Inc. (Wealthramp) for client referrals through its participation in Wealthramp’s
program. These fees paid to Wealthramp cause no variance in the fees charged to any client. All fees
will be disclosed at the time of the solicitation with the client.
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FORM ADV PART 2A: FIRM BROCHURE
Adviser paid NAPFA, an industry membership association, a fee to have their website listed on NAPFA’s
website. This fee was a one-time only fee and was not dependent on the number of referrals received
because of the listing. Ongoing membership in NAPFA is required.
Other Compensation
Adviser does not direct brokerage transactions to any third party, including Schwab, in return for client
referrals. See Item 12 Brokerage Practices for a discussion of economic benefits received from Schwab.
Item 15: Custody
Your Adviser does not have physical custody of any client funds. The Adviser does send account
statements to its clients and urges its clients to compare the account statements they receive from the
qualified custodian with those that they receive from the adviser. Clients may have standing letters of
authorization on their accounts. The Adviser has reviewed those relationships and determined that they
meet the IAA no action letter seven conditions and do not trigger the surprise custody audit.
Item 16: Investment Discretion
The Adviser provides all Financial Planning and Asset Management Services on a discretionary or
nondiscretionary basis. Discretion means the Adviser engages in trading activity within the Client’s
account(s) without receiving prior authorization for each trade. This discretion is authorized by the Client
in writing (upon signing the Agreement for Professional Services) and may be revoked at any time by
submitting a written request to the Adviser. In most cases, discretion will be utilized by the adviser to
rebalance a portfolio back to the allocation established by the Investment Policy Statement. Clients are
notified with a default disclosure of broader allocation changes that will occur automatically unless the
client elects out of the investment change by the notification date established in the communication sent
to the client.
Item 17: Voting Client Securities
Adviser votes proxies for its clients, which includes any class actions, and the appropriate records are
maintained. In all cases, the Adviser votes in the best interests of its clients. For more details on the proxy
voting policies of Syverson Strege and information regarding a specific vote, please contact our office at
(515) 225-6000.
The Adviser's default election is to vote all proxies for its clients. The client can at any time choose to
elect out of this proxy voting service and vote their proxies. The adviser has automated its proxy voting by
utilizing a proxy voting company with established proxy voting guidelines. The proxy voting guidelines are
always available upon client request. A client can choose to vote on one particular proxy issue by
notifying the adviser in writing that they want to opt out of the automated proxy voting service on that
issue. Any conflict of interest with the client with respect to voting their securities will need to be sent in
writing to the Adviser 30 days in advance of the proxy due date.
Item 18: Financial Information
While clients may pay a financial planning deposit of more than $1,200, the work is normally completed
and the initial financial planning presentation occurs within six months. Adviser does not have any
adverse financial information to disclose.
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FORM ADV PART 2A: FIRM BROCHURE
Privacy Policy Notice
At Syverson Strege we respect your personal financial privacy. We realize that you have entrusted us
with private personal financial information and it is important to us that you know our policy concerning
what we do with that information. These policies apply to our current and former clients.
We collect personal financial information about you from the following sources:
•
•
•
Information you provide us in paper form which include tax returns, legal documents, insurance
policies, employee benefits, investment advisory agreements, brokerage account applications,
and other documents you complete in connection with the opening and maintenance of your
accounts with us; and
Information you provide us orally; and
Information we receive from third parties, such as brokerage firms, about your transactions with
user with others.
• This personal information includes such things as your name, Social Security number, address
and telephone numbers, net worth, annual income and account numbers. We do not disclose
any nonpublic personal financial information about you to any nonaffiliated third parties, except
in the following circumstances:
• When required to execute transactions for your account or otherwise to provide services you
have requested; or
• When you have specifically authorized us to do so in writing; or
• When permitted or required by law.
Within our firm, we restrict access to your personal financial information to the employees who need to
know that information to provide services to you. To ensure security and confidentiality, we maintain
physical, electronic, and procedural safeguards to protect your privacy including off-site backups of our
computer information in a secure environment; anti-virus protection software; and password protected
access to customer information. These policies apply to customers of Syverson Strege in its role as a
registered investment advisory firm. Information about our customers may be shared with its regulators,
its broker/dealer (if applicable), the CFP Board of Standards (if applicable), and the Financial Planning
Association (if applicable and only in conjunction with a possible Code of Ethics violation).
For additional information, please contact our Chief Compliance Officer, Matt Roberts at:
Syverson Strege
4125 Westown Parkway, Suite 104
West Des Moines, IA 50266
(515) 225-6000 • mroberts@onlyworkforyou.com
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
FORM ADV PART 2B: Brochure Supplement
Item 1: Cover Page
March 3, 2025
Syverson Strege
4125 Westown Parkway, Suite 104
West Des Moines, IA 50266
(515) 225-6000
Onlyworkforyou.com
This brochure supplement provides information about Syverson Strege investment managers that
supplements the Syverson Strege company brochure. You should have received a copy of that brochure.
Please contact Chief Compliance Officer, Matt Roberts at (515) 225-6000 or
mroberts@onlyworkforyou.com if you did not receive Syverson Strege’s brochure or if you have any
questions about the contents of this supplement.
Additional information about Syverson Strege also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Experience
Johnne D. Syverson, CFP®, AEP, CAP®
CRD number 1022800
Born: 1948
Education:
• The American College Bryn Mawr, PA, Chartered Life Underwriter (CLU®) 1973;
• Chartered Financial Consultant (ChFC®) 1983;
• MS Financial Services 1988; Chartered Advisor in Philanthropy (CAP®) 2005
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
1992
• Accredited Estate Planner (AEP), 1995
Employment:
• Syverson Strege
§ Co-Founder and Board Member (1/1/2025 – present)
§ Strategic Advisor (1/1/2023 – 12/2024)
§ Senior Financial Planner, (10/1997 – 12/2022)
§ President, (10/1997-10/2017)
• Values Based Holding Corporation
§ Board Member, (01/2010 – present)
§ Chairman, (10/2997-01/2017)
§ President, (04/2015 – 12/2017)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
The Accredited Estate Planner® (AEP®) designation is a graduate level specialization in estate planning,
obtained in addition to already recognized professional credentials within the various disciplines of estate
planning. It is awarded by the National Association of Estate Planners and Councils (NAEPC) to
recognize estate planning professionals who meet stringent requirements of experience, knowledge,
education, professional reputation, and character.
An ACCREDITED ESTATE PLANNER® applicant must meet ALL of the following requirements as
established by the National Association of Estate Planners & Councils:
1. Credential requirement. To be eligible to be considered for the AEP® designation, the applicant
must provide documentation of being licensed to practice law as an Attorney (JD) or to practice
as a Certified Public Accountant (CPA), or of being currently designated as a Chartered Life
Underwriter® (CLU®), Chartered Financial Consultant® (ChFC®), Certified Financial Planner
(CFP®), or Certified Trust & Fiduciary Advisor (CTFA), in any jurisdiction of the United States of
America.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
2. Professional discipline engaged in estate planning requirement. The applicant must be
presently and significantly engaged in “estate planning activities” as an attorney, an
accountant, an insurance professional and financial planner, or a trust officer. Estate planning
encompasses the accumulation, conservation, preservation, and transfer of an estate through
planning and implementation of an estate plan. The overall purpose of the estate planning
process is to develop a plan that will maintain the financial security of individuals and their
families. Estate planning has come to include lifetime planning that leads to conservation and
transfer of assets. Estate planning should also facilitate the intended and orderly transfer of
property at death, taking into consideration the family unit and the potential costs of different
methods.
To apply for the CAP® designation, the applicant must certify in writing that, for at least three of the five
years immediately preceding this application, they have been:
• Actively involved in advising individuals or charitable organizations in any of the following
areas: wealth and estate planning, financial planning, charitable planning, charitable giving,
planned giving, nonprofit or foundation management or services, investment management of
charitable trusts, fund or endowments, or accounting for nonprofit organizations as part of your
regular practice or employment or
• Employed in the nonprofit sector in a capacity related to nonprofit management, development,
planned giving or fund raising.
The CAP® program consists of three courses. Each is designed for self-study, leading to an objective
exam in a local exam center. In addition, weekly webinars are offered to bring CAP® students into
conversation with each other about how the material can be used to help clients, donors, and
communities.
In applying for the CAP® designation, you also must subscribe to ethical standards, embodied by the
American College Code of Ethics and Procedures (which includes the Professional Pledge and eight
Canons) and additional ethical codes. In addition to complying with these standards, you also must
certify in writing that you meet professional codes, canons of ethics, or standards of practice of licenses
or professional designations already earned AND have adopted at least one of the following codes of
ethics or standards of practice applicable to fund raisers and charitable planners:
• The Code of Ethical Principles and Standards of Professional Practice of the Association of
Fundraising Professionals (AFP)
• The model Standards of Practice for the Charitable Gift Planner adopted by the National
Committee on Planned Giving (NCPG) and the American Council on Gift Annuities (ACGA).
The certificant must also subscribe in writing to the provisions of the Donor Bill or Rights originally
promulgated by the American Association of Fundraising Counsel (AAFRC), the Association for
Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and the
AFP. Copies of these standards are provided to applicants as part of the application process.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
If a non-profit organization referral comes from Johnne Syverson (“SYVERSON”) and contracts with
Adviser for a speaking event, Adviser will pay SYVERSON 20% of the contracted revenue, paid upon
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
receipt of payment from the client. If SYVERSON refers a new client who establishes a Charitable Trust
or Pooled Income Fund account with the investments managed by Adviser, Adviser will pay SYVERSON
a lump sum of 100% of the first four (4) quarters’ worth of revenue, to be paid at the end of that fourth
quarter. This does not pertain to new monies from existing clients. If SYVERSON refers a client to
Adviser and the client contracts with Adviser for financial planning services, Adviser will pay SYVERSON
20% of the contracted revenue for the first contract year, paid upon receipt of payment from the client.
These fees paid to SYVERSON cause no variance in the fees charged to any client. We have
implemented supervisory procedures to monitor our advisory representatives' business activity.
Item 6: Supervision
The Board of Directors reviews Johnne D. Syverson’s performance at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
David G. Strege, CFP®, CFA, CKA®
CRD number 1045849
Born: 1958
Education:
• Drake University Des Moines, IA, BS BA, 1981
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
1982
Institute of Chartered Financial Analysts, Chartered Financial Analyst (CFA), 1987
•
• Certified Kingdom Advisor (CKA®), 2017
Employment:
• Syverson Strege
§ Chief Compliance Officer, (10/1997 – 9/2019)
§ Senior Financial Planner, (10/1997 – present)
• Values Based Holding Corporation
§ President, (01/2018 – 09/2018)
§ Chairman, (01/2017- present)
§ Secretary, (04/2015 - present)
Mr. Strege earned the Chartered Financial Analyst (CFA) designation in 1987. The Chartered Financial
Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962
and awarded by CFA Institute — the largest global association of investment professionals. There are
currently more than 90,000 CFA charterholders working in 135 countries. To earn the CFA charter,
candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified
professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and
annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional
Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active
professional conduct program, require CFA charterholders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report
spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of
many of the advanced skills needed for investment analysis and decision making in today’s quickly
evolving global financial industry. As a result, employers and clients are increasingly seeking CFA
charterholders — often making the charter a prerequisite for employment. Additionally, regulatory bodies
in 19 countries recognize the CFA charter as a proxy for meeting certain licensing requirements, and
more than 125 colleges and universities around the world have incorporated a majority of the CFA
Program curriculum into their own finance courses.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision
making and is firmly grounded in the knowledge and skills used every day in the investment profession.
The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced
investment topics, including ethical and professional standards, fixed-income and equity analysis,
alternative and derivative investments, economics, financial reporting standards, portfolio management,
and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that
candidates learn the most relevant and practical new tools, ideas, and investment and wealth
management skills to reflect the dynamic and complex nature of the profession. To learn more about the
CFA charter, visit www.cfainstitute.org.
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
A Certified Kingdom Advisor® is a disciple of Christ who has committed to be a person of character who,
from a biblical worldview, serves clients with biblical financial advice in order to properly steward the
resources entrusted to them. There are five areas of qualification and five disciplines that require certain
professional designations. Mr. Strege meets the Financial Planner discipline per the discipline
requirements.
Financial Planner
Qualifying Designations: CFP®, ChFC, CPA/PFS or at least ten years of full-time experience practicing
with clients in this discipline.
Description: A Financial Planner seeks to help people use God-given resources to accomplish God-given
goals by implementing a comprehensive financial plan that includes the six-step process as outlined by
the Certified Financial Planning Board of Standards, Inc.
For more information, go to https://kingdomadvisors.org to learn more about the Certified Kingdom
Advisor® designation.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 6: Supervision
The Board of Directors reviews David G. Strege’s performance at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Lance D. Gunkel, CFP®, CFA
CRD number 4231652
Born: 1978
Education:
• Drake University Des Moines, IA, BS Business Administration, 2001
• University of Iowa, Iowa City, IA, MBA 2007
• Chartered Financial Analyst Institute, Chartered Financial Analyst (CFA), 2004
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
2005
Employment:
• Syverson Strege
§ Managing Director, (9/2018-present)
§ Chief Investment Officer, Investment Management (10/2009 – 9/2018)
§ Senior Financial Analyst, (10/2003 – 10/2009)
• Values Based Holding Corporation
§ President, (09/2018 – Present)
§ Treasurer, (04/2015-9/2018)
Mr. Gunkel earned the Chartered Financial Analyst (CFA) designation in 2004. The Chartered Financial
Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962
and awarded by CFA Institute — the largest global association of investment professionals. There are
currently more than 90,000 CFA charterholders working in 135 countries. To earn the CFA charter,
candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified
professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and
annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional
Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active
professional conduct program, require CFA charterholders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report
spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of
many of the advanced skills needed for investment analysis and decision making in today’s quickly
evolving global financial industry. As a result, employers and clients are increasingly seeking CFA
charterholders — often making the charter a prerequisite for employment. Additionally, regulatory bodies
in 19 countries recognize the CFA charter as a proxy for meeting certain licensing requirements, and
more than 125 colleges and universities around the world have incorporated a majority of the CFA
Program curriculum into their own finance courses.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision
making and is firmly grounded in the knowledge and skills used every day in the investment profession.
The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced
investment topics, including ethical and professional standards, fixed-income and equity analysis,
alternative and derivative investments, economics, financial reporting standards, portfolio management,
and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that
candidates learn the most relevant and practical new tools, ideas, and investment and wealth
management skills to reflect the dynamic and complex nature of the profession. To learn more about the
CFA charter, visit www.cfainstitute.org.
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
The Board of Directors reviews the performance of Lance D. Gunkel at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Jason Gunkel, CFA, CFP®, CAP®
CRD number 6300116
Born: 1981
Education:
• Drake University, Des Moines, IA, BS BA, 2004
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
2009
• Chartered Financial Analyst Institute, Chartered Financial Analyst (CFA), 2006
• Chartered Advisor in Philanthropy (CAP®) 2011
Employment:
• Syverson Strege
§ Chief Investment Officer, (9/2018 – present)
§ Financial Planner, (01/2016 – present)
§ Senior Financial Analyst, (01/2004 – 06/2007), (04/2008 – 01/2016)
• Principal Global Investors, Portfolio Manager Assistant, (06/2007 – 04/2008)
Mr. Gunkel earned the Chartered Financial Analyst (CFA) designation in 2006. The Chartered Financial
Analyst (CFA) charter is a globally respected, graduate-level investment credential established in 1962
and awarded by CFA Institute — the largest global association of investment professionals. There are
currently more than 90,000 CFA charterholders working in 135 countries. To earn the CFA charter,
candidates must: 1) pass three sequential, six-hour examinations; 2) have at least four years of qualified
professional investment experience; 3) join CFA Institute as members; and 4) commit to abide by, and
annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional
Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active
professional conduct program, require CFA charterholders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report
spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of
many of the advanced skills needed for investment analysis and decision making in today’s quickly
evolving global financial industry. As a result, employers and clients are increasingly seeking CFA
charterholders — often making the charter a prerequisite for employment. Additionally, regulatory bodies
in 19 countries recognize the CFA charter as a proxy for meeting certain licensing requirements, and
more than 125 colleges and universities around the world have incorporated a majority of the CFA
Program curriculum into their own finance courses.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision
making and is firmly grounded in the knowledge and skills used every day in the investment profession.
The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced
investment topics, including ethical and professional standards, fixed-income and equity analysis,
alternative and derivative investments, economics, financial reporting standards, portfolio management,
and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that
candidates learn the most relevant and practical new tools, ideas, and investment and wealth
management skills to reflect the dynamic and complex nature of the profession. To learn more about the
CFA charter, visit www.cfainstitute.org.
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
To apply for the CAP® designation, the applicant must certify in writing that, for at least three of the five
years immediately preceding this application, they have been:
• Actively involved in advising individuals or charitable organizations in any of the following
areas: wealth and estate planning, financial planning, charitable planning, charitable giving,
planned giving, nonprofit or foundation management or services, investment management of
charitable trusts, fund or endowments, or accounting for nonprofit organizations as part of your
regular practice or employment or
• Employed in the nonprofit sector in a capacity related to nonprofit management, development,
planned giving or fund raising.
The CAP® program consists of three courses. Each is designed for self-study, leading to an objective
exam in a local exam center. In addition, weekly webinars are offered to bring CAP® students into
conversation with each other about how the material can be used to help clients, donors, and
communities.
In applying for the CAP® designation, you also must subscribe to ethical standards, embodied by the
American College Code of Ethics and Procedures (which includes the Professional Pledge and eight
Canons) and additional ethical codes. In addition to complying with these standards, you also must
certify in writing that you meet professional codes, canons of ethics, or standards of practice of licenses
or professional designations already earned AND have adopted at least one of the following codes of
ethics or standards of practice applicable to fund raisers and charitable planners:
• The Code of Ethical Principles and Standards of Professional Practice of the Association of
Fundraising Professionals (AFP)
• The model Standards of Practice for the Charitable Gift Planner adopted by the National
Committee on Planned Giving (NCPG) and the American Council on Gift Annuities (ACGA).
The certificant must also subscribe in writing to the provisions of the Donor Bill or Rights originally
promulgated by the American Association of Fundraising Counsel (AAFRC), the Association for
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and the
AFP. Copies of these standards are provided to applicants as part of the application process.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Jason Gunkel at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Wayne Johnson, CFP®, AEP®, CAP®
CRD number 4484130
Born: 1962
Iowa State University Bachelor of Science – Industrial Engineering, 1985
Iowa State University Masters of Business Administration, 1996
Education:
•
•
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
2005
• Chartered Advisor in Philanthropy (CAP®) 2013
Employment:
• Syverson Strege
§ Financial Planner, (08/2013-present)
§ Financial Analyst, (08/2007-08/2013)
• Values Based Holding Corporation
§ Board Member, (09/2018 – present)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
The Accredited Estate Planner® (AEP®) designation is a graduate level specialization in estate planning,
obtained in addition to already recognized professional credentials within the various disciplines of estate
planning. It is awarded by the National Association of Estate Planners and Councils (NAEPC) to
recognize estate planning professionals who meet stringent requirements of experience, knowledge,
education, professional reputation, and character.
An ACCREDITED ESTATE PLANNER® applicant must meet ALL of the following requirements as
established by the National Association of Estate Planners & Councils:
1. Credential requirement. To be eligible to be considered for the AEP® designation, the applicant
must provide documentation of being licensed to practice law as an Attorney (JD) or to practice
as a Certified Public Accountant (CPA), or of being currently designated as a Chartered Life
Underwriter® (CLU®), Chartered Financial Consultant® (ChFC®), Certified Financial Planner
(CFP®), or Certified Trust & Fiduciary Advisor (CTFA), in any jurisdiction of the United States of
America.
2. Professional discipline engaged in estate planning requirement. The applicant must be
presently and significantly engaged in “estate planning activities” as an attorney, an accountant,
an insurance professional and financial planner, or a trust officer. Estate planning
encompasses the accumulation, conservation, preservation, and transfer of an estate through
planning and implementation of an estate plan. The overall purpose of the estate planning
process is to develop a plan that will maintain the financial security of individuals and their
families. Estate planning has come to include lifetime planning that leads to conservation and
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
transfer of assets. Estate planning should also facilitate the intended and orderly transfer of
property at death, taking into consideration the family unit and the potential costs of different
methods.
To apply for the CAP® designation, the applicant must certify in writing that, for at least three of the five
years immediately preceding this application, they have been:
• Actively involved in advising individuals or charitable organizations in any of the following
areas: wealth and estate planning, financial planning, charitable planning, charitable giving,
planned giving, nonprofit or foundation management or services, investment management of
charitable trusts, fund or endowments, or accounting for nonprofit organizations as part of your
regular practice or employment or
• Employed in the nonprofit sector in a capacity related to nonprofit management, development,
planned giving or fund raising.
The CAP® program consists of three courses. Each is designed for self-study, leading to an objective
exam in a local exam center. In addition, weekly webinars are offered to bring CAP® students into
conversation with each other about how the material can be used to help clients, donors, and
communities.
In applying for the CAP® designation, you also must subscribe to ethical standards, embodied by the
American College Code of Ethics and Procedures (which includes the Professional Pledge and eight
Canons) and additional ethical codes. In addition to complying with these standards, you also must
certify in writing that you meet professional codes, canons of ethics, or standards of practice of licenses
or professional designations already earned AND have adopted at least one of the following codes of
ethics or standards of practice applicable to fund raisers and charitable planners:
• The Code of Ethical Principles and Standards of Professional Practice of the Association of
Fundraising Professionals (AFP)
• The model Standards of Practice for the Charitable Gift Planner adopted by the National
Committee on Planned Giving (NCPG) and the American Council on Gift Annuities (ACGA).
The certificant must also subscribe in writing to the provisions of the Donor Bill or Rights originally
promulgated by the American Association of Fundraising Counsel (AAFRC), the Association for
Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and the
AFP. Copies of these standards are provided to applicants as part of the application process.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Wayne Johnson at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Tim Roemmich, CFP®, CASL®
CRD number 2542999
Born: 1959
Education:
• Northwestern College – Orange City, IA BA in Education – 1982
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
2009
• Chartered Advisor for Senior Living® (CASL®) 2011
Employment:
• Syverson Strege
§ Senior Associate Financial Planner, (04/2020-present)
§ Senior Financial Analyst, (11/2004-04/2020)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Chartered Advisor for Senior Living® (CASL®) has prerequisite requirements for The American College
CLU®, ChFC®, RHU, REBC, and CLF designations or Advising clients on financial and/or practical
matters relating to their retirement years or on issues dealing with aging for at least three of the five years
preceding the awarding of the designation; Five required courses, equivalent to 15 semester credit hours;
and examination after each course and 15 hours of continuing education every two years.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Tim Roemmich at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Matt Roberts, CFP®, CAP®
CRD number 6300103
Born: 1985
Iowa State University, Ames, Iowa BS in Finance - 2007
Education:
•
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
2013
• Drake University, Des Moines, Iowa Masters in Management – 2014
• Chartered Advisor in Philanthropy (CAP®) 2020
Employment:
• Syverson Strege
§ Chief Planning Officer, (09/2019 – Present)
§ Financial Planner, (01/2016-present)
§ Financial Analyst, (10/2010-01/2016)
• Audit Bureau of Circulations
§ Auditor, February 2008-September 2010
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
To apply for the CAP® designation, the applicant must certify in writing that, for at least three of the five
years immediately preceding this application, they have been:
• Actively involved in advising individuals or charitable organizations in any of the following
areas: wealth and estate planning, financial planning, charitable planning, charitable giving,
planned giving, nonprofit or foundation management or services, investment management of
charitable trusts, fund or endowments, or accounting for nonprofit organizations as part of your
regular practice or employment or
• Employed in the nonprofit sector in a capacity related to nonprofit management, development,
planned giving or fundraising.
The CAP® program consists of three courses. Each is designed for self-study, leading to an objective
exam in a local exam center. In addition, weekly webinars are offered to bring CAP® students into
conversation with each other about how the material can be used to help clients, donors, and
communities.
In applying for the CAP® designation, you also must subscribe to ethical standards, embodied by the
American College Code of Ethics and Procedures (which includes the Professional Pledge and eight
Canons) and additional ethical codes. In addition to complying with these standards, you also must
certify in writing that you meet professional codes, canons of ethics, or standards of practice of licenses
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
or professional designations already earned AND have adopted at least one of the following codes of
ethics or standards of practice applicable to fund raisers and charitable planners:
• The Code of Ethical Principles and Standards of Professional Practice of the Association of
Fundraising Professionals (AFP)
• The model Standards of Practice for the Charitable Gift Planner adopted by the National
Committee on Planned Giving (NCPG) and the American Council on Gift Annuities (ACGA).
The certificant must also subscribe in writing to the provisions of the Donor Bill or Rights originally
promulgated by the American Association of Fundraising Counsel (AAFRC), the Association for
Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and the
AFP. Copies of these standards are provided to applicants as part of the application process.
In order to achieve and maintain the MFMTM designation a candidate has 3 years experience actively
managing investment portfolios. Educational Requirements – Eligible candidates must successfully
complete at least one of the following:
• AAFM-approved degree (graduate or undergraduate) in finance, tax, accounting, financial
services, law or a CPA, MBA, MS, PhD, or JD from an accredited school or organization
• 5 or more approved and related courses from an AACSB; ACBSP, Equis or ABA accredited
business school, law school, or AAFM sanctioned program
• AAFM Executive Certification training course.
Examination Type – Varies according to educational requirement above
Continuing Education/Experience Requirements – 15 hours per year.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
The Board of Directors reviews the performance of Matt Roberts at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
TC Conley, CFP®, CEPA®, CDFA®
CRD number: 5938215
Born: 1989
Iowa State University, Ames, Iowa, BS -2011
Education:
•
• University of Minnesota, Minneapolis, MN, MBA, 2015
• CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board of Standards,
2016
• Certified Exit Planning Advisor (CEPA®), 2020
• Certified Divorce Financial Analyst (CFDA®), 2022
Employment:
• Syverson Strege
§ Financial Planner, (05/2019-present)
• Legacy Financial Group, LLC
§
Investment Adviser Representative, (03/2017 – 4/2019)
• Cargill Risk Management
§ Producer Solutions and Hedging Solutions Operations Analyst, (11/2012 – 03/2017)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board’s Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board’s Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients’ interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. – See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
The Certified Exit Planning Advisor (CEPA) Program is a five-day executive MBA-style program
that trains and certifies qualified professional advisors in the field of exit planning. Developed and taught
by a diverse team of over 15 nationally recognized experts, the CEPA program offers attendees an
innovative learning experience, performance-enhancing resources, and the strategic insights and tools to
help them advance their practice in a transitioning marketplace. Participants who successfully complete
the CEPA program and pass the closed book proctored exam receive the Certified Exit Planning Advisor
(CEPA) credential and earn up to 34 continuing education credits with twelve major professional
associations.
The Certified Divorce Financial Analyst (CDFA®) Program is designed to prepare you as an expert on the
financial aspects of divorce. For many clients, divorce is the largest financial transaction of their lives. The
role of a CDFA® professional is to address the special financial issues of divorce with data to help achieve
equitable settlements. Candidates must now have a bachelor’s degree with three years of on-the job
experience or, if no bachelor’s degree, five years of relevant experience. Experience has been defined as
the following:
• Financial planning
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
• Family law practice, or
Experience in three or more of the following:
Investment advisory or management
• Tax code
•
• Real estate, mortgage, and reverse mortgage lending
• Life and disability insurance
• Financial therapist or coach
A candidate will have to report their experience and have it approved prior to using the CDFA marks.
Experience will be submitted through the candidate’s profile and will be reviewed by IDFA staff. Divorce
Financial Planning is the application of the discipline of financial planning to settlement strategies in
divorce. The process requires the synthesis of tax, insurance, retirement, and other areas of knowledge
with their specific application to divorce. The eligibility requirements were established by the Board of
Advisors and reflect the fact that this is not an entry-level designation but an advanced program.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of TC Conley at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Ben Geiger, CFP®
CRD number: 6862060
Born: 1996
Iowa State University, Ames, Iowa, BS in Finance -2017
Education:
•
• CERTIFIED FINANCIAL PLANNER®, Certified Financial Planner Certificate Board of
Standards, 2020
Employment:
• Syverson Strege
§
§
§
Senior Associate Financial Planner (1/2022 – present)
Associate Financial Planner, (04/2020- 12/2021)
Financial Analyst, (08/2018-04/2020)
• Central Financial Group/Clarity Financial Planning (Broker-Dealer; Signator Investors, Inc.),
Investment Adviser Representative, (05/2017- 07/2018)
Jim Russell Financial Services, Insurance Agent, (07/2016-04/2017)
•
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board’s Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board’s Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients’ interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Ben Geiger at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Mike Murkins, CFP®
CRD number: 5983732
Born: 1986
Iowa State University, Ames, Iowa, BS in Finance – 2009
Education:
•
• CERTIFIED FINANCIAL PLANNER®, Certified Financial Planner Certificate Board of
Standards, 2020
Employment:
• Syverson Strege
§ Senior Associate Financial Planner (01/2022 – present)
§ Associate Financial Planner, (04/2020- 12/2021)
§ Financial Analyst, (08/2019-04/2020)
• US Bancorp Investments, Registered Private Client Associate, (12/2018- 08/2019)
• Marrs Wealth Management, Business Development Administrator, (01/2018-04/2018)
• Workiva, Strategic Account Manager, (07/2017 – 12/2017)
• Renewable Energy Group, Sales Representative, (09/2015 – 07/2017)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. - See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Mike Murkins at least annually.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Bobby Daniels, CFP®, CIMA®
CRD number: 6297844
Born: 1989
Iowa State University, Ames, Iowa, Marketing and Management – 2011
Education:
•
• CERTIFIED FINANCIAL PLANNER® (CFP®), Certified Financial Planner Certificate Board of
Standards, 2018
• Certified Investment Management Analyst® (CIMA®), 2021
Employment:
• Syverson Strege & Company, Investment Adviser Representative (03/2023 – present)
• Edward Jones, Financial Advisor (02/2022 – 03/2023)
• Sammons Retirement Solutions/Sammons Financial Network, Senior Regional Sales Director
(01/2018 – 02/2022)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
The CIMA® certification signifies that an individual has met initial and on-going experience, ethical,
education, and examination requirements for investment management consulting, including advanced
investment management theory and application. Prerequisites for the CIMA® certification are three years
of financial services experience and an acceptable regulatory history. To obtain the CIMA® certification,
candidates must pass an online Qualification Examination, successfully complete a one-week classroom
education program provided by a Registered Education Provider at an AACSB accredited university
business school, pass an online Certification Examination, and have an acceptable regulatory history as
evidenced by FINRA Form U-4 or other regulatory requirements. CIMA® designees are required to adhere
to IMCA’s Code of Professional Responsibility, Standards of Practice, and Rules and Guidelines for Use
of the Marks. CIMA® designees must report 40 hours of continuing education credits, including two ethics
hours, every two years to maintain the certification. The designation is administered through Investment
Management Consultants Association (IMCA).
The CIMA® certification has earned ANSI® (American National Standards Institute) accreditation under
the personnel certification program. The American National Standards Institute, or ANSI, is a private non-
profit organization that facilitates standardization and conformity assessment activities in the United
States. CIMA® is the first financial services credential to meet this international standard for personnel
certification. For additional information about any of these credentials, please refer directly to the website
of the issuing organization.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Bobby Daniels is co-owner of SWT,LLC which is a business that provides for swim lessons.
Item 5: Additional Compensation
None
Item 6: Supervision
An Executive Team member reviews the performance of Bobby Daniels at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is 515-225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack, and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Lance Knaack, CFP®
CRD number: 5803820
Born: 1982
Iowa State University, Ames, Iowa, Agricultural Education – 2005
Education:
•
• CERTIFIED FINANCIAL PLANNER®, Certified Financial Planner Certificate Board of
Standards, 2023
Employment:
• Syverson Strege
§
Associate Financial Planner, (07/2020- Present)
• Voya Financial Partners, LLC, Registered Representative, (05/2018- 07/2020)
• VOYA, CCR, (09/2014- 07/2020)
• Directed Services LLC, Registered Representative, (06/2010 – 06/2018)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Lance Knaack at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Ryan Simpson, CFP®
CRD number: 7885619
Born: 1987
Education:
• South Dakota State University, Brookings, SD, BS in Biological Science – 2013
• CERTIFIED FINANCIAL PLANNER®, Certified Financial Planner Certificate Board of
Standards, 2024
Employment:
• Syverson Strege
§ Associate Financial Planner, (01/2022 – Present)
§ Client Service Associate, (03/2021 – 12/2021)
• Simpson Design Group, Production Assistant, (05/2012 – 03/2021)
Iowa State University, Research Associate, (04/2014 – 08/2016)
•
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Ryan Simpson at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Item 2: Educational Background and Business Experience
Damian Beard, CFP®
CRD number: 7032866
Born: 1992
Education:
• Eastern New Mexico University, Portales, NM, Master of Business Administration – 2018
• Buena Vista University, Storm Lake, IA, BA Business Management – 2015
• North Iowa Area Community College, Mason City, IA, AA Business Management – 2013
• CERTIFIED FINANCIAL PLANNER® (CFP®), Certified Financial Planner Board of Standards –
2024
Employment:
• Syverson Strege
§ Associate Financial Planner, (08/2024 – Present)
• STEAM STARZ, LLC, Director of Operations, (07/2023 – Present)
• Edelman Financial Engines L.L.C., Outbound Investment Advisor, (01/2024 – 08/2024)
• Bank of America, N.A. / Merrill Lynch, Pierce, Fenner & Smith Incorporated, Financial Solutions
Advisor, (04/2022 – 12/2023)
• Wells Fargo and Company
§ Consumer Direct Purchase Sales Supervisor, (10/2020 – 04/2022)
§ Consumer Direct Home Mortgage Consultant, (09/2019 – 10/2020)
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive
CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and
Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules
of Conduct which put clients' interests first, 4) comply with the Financial Planning Practice
Standards which spell out what clients should be able to reasonably expect from the financial planning
engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics CE)
every two years. See more at: http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
Item 4: Other Business Activities
The above listed supervised person does not have a pending application to register as a registered
representative, an associated person of a futures commission merchant, a commodity pool operator, or a
commodity trading adviser.
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FORM ADV PART 2B: BROCHURE SUPPLEMENT
Damian Beard does not have any other business activities that account for more than 10% of his time
and/or 10% of his revenue.
Item 5: Additional Compensation
None.
Item 6: Supervision
An Executive Team member reviews the performance of Damian Beard at least annually.
Matt Roberts, Chief Compliance Officer, is responsible for monitoring the activities of the Adviser’s
supervised persons. Mr. Roberts’ telephone number is (515) 225-6000. The Investment Committee
reviews all accounts and re-balances assets as needed within the portfolio at least every quarter. The
Investment Committee currently includes Tyler Conley, Jason Gunkel, Lance Gunkel, Ryan Simpson,
Lance Knaack and David Strege. The Investment Committee meets monthly and reviews economic and
market data, mutual fund and manager performance, and allocation analysis to determine whether any
changes are required in client portfolios. To assist the Investment Committee, rebalancing triggers have
been established with a third-party provider to occur as needed in the month following the end of a
quarter. Mr. Roberts, or his designee, reviews all written client performance materials and newsletters
prior to use. All Adviser employees receive Adviser’s Investment Adviser Supervisory Manual and Code
of Ethics and are asked to annually certify to their understanding of the material. Most meetings with
clients are in conjunction with another professional staff member who helps prepare the meeting
materials and captures meeting notes in the client file.
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51