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Item 1: Cover Page
September 2016
Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
March 2025
A Registered Investment Adviser
600 Vestavia Parkway
Suite 100
Vestavia Hills, AL 35216
(205) 823-4949
www.sunburstfinancial.com
This brochure provides information about the qualifications and business practices of Sunburst Financial
Group, LLC (hereinafter “Sunburst Financial Group” or the “Firm”). If you have any questions about the
contents of this brochure, please contact the Firm at the telephone number listed above. The information in
this brochure has not been approved or verified by the United States Securities and Exchange Commission
(SEC) or by any state securities authority. Additional information about the Firm is available on the SEC’s
website at www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not imply
any level of skill or training.
Disclosure Brochure
Sunburst Financial Group, LLC
Item 2. Material Changes
In this Item, Sunburst Financial Group is required to discuss any material changes that have been
made to the brochure since the last annual amendment. Since our last annual amendment filing, Barry
Rhea and Jonathan Winzeler have increased their respective ownership voting percentages to 31.90%
each, with Randy Martin retaining the remaining 36.20%. Additionally, we have increased our
maximum Financial Planning fee to $10,000.
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Sunburst Financial Group, LLC
Item 3. Table of Contents
Item 1: Cover Page
1
Item 2. Material Changes
2
Item 3. Table of Contents
3
Item 4. Advisory Business
4
Item 5. Fees and Compensation
6
Item 6. Performance-Based Fees and Side-by-Side Management
9
Item 7. Types of Clients
9
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
9
Item 9. Disciplinary Information
13
Item 10. Other Financial Industry Activities and Affiliations
13
Item 11. Code of Ethics
14
Item 12. Brokerage Practices
15
Item 13. Review of Accounts
18
Item 14. Client Referrals and Other Compensation
19
Item 15. Custody
19
Item 16. Investment Discretion
20
Item 17. Voting Client Securities
20
Item 18. Financial Information
20
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Sunburst Financial Group, LLC
Item 4. Advisory Business
Sunburst Financial Group (“SFG”) is an independent investment adviser specializing in multiple areas
of planning including retirement, investment, tax, estate and insurance. The Firm concentrates its
efforts on financial planning-based investment management. Sunburst Financial Group offers a
variety of advisory services, including financial planning, consulting, and investment management
services. Prior to Sunburst Financial Group rendering any of the foregoing advisory services, clients
are required to enter into one or more written agreements with Sunburst Financial Group setting forth
the relevant terms and conditions of the advisory relationship (the “Advisory Agreement”).
Sunburst Financial Group is a Limited Liability Company domiciled in Alabama. Our firm first filed for
registration as an investment adviser in April 2016 and is owned principally by Randy Martin, Barry
Rhea, and Jonathan Winzeler. We actively manage $642,871,012 on a discretionary basis and
$56,097,450 on a non-discretionary basis for a total of $698,968,462 in Asset Under Management as of
December 2024.
While this brochure generally describes the business of Sunburst Financial Group, certain sections
also discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners,
directors (or other persons occupying a similar status or performing similar functions), employees or
any other person who provides investment advice on Sunburst Financial Group’s behalf and is subject
to the Firm’s supervision and control.
Financial Planning and Consulting Services
The foundation of Sunburst Financial Group stands on the belief that financial planning is the process
of meeting life goals through proper management of clients’ assets, liabilities, and cash flow. This
process provides direction and meaning as Sunburst Financial Group assists clients with making
decisions that will affect their financial future. The Firm continually monitors the tax and economic
environment to determine both the short- and long-term effects on each client’s investment choices,
and to adapt the financial plan to stay on track toward achieving the client’s goals.
Sunburst Financial Group offers clients a broad range of financial planning and consulting services,
which may include any or all of the following functions:
Investment Consulting
Retirement Planning
Tax Planning
Trust and Estate Planning
Risk Management
Budgeting
Charitable Giving
Distribution Planning
Business Planning
Insurance Planning
Education Funding
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Sunburst Financial Group, LLC
In performing these services, Sunburst Financial Group is not required to verify any information
received from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,)
and is expressly authorized to rely on such information. Sunburst Financial Group may recommend
clients engage the Firm for additional related services, its Supervised Persons in their individual
capacities as insurance agents or other professionals to implement its recommendations. Clients are
advised that a conflict of interest exists if clients engage Sunburst Financial Group or its affiliates to
provide additional services for compensation. Clients retain absolute discretion over all decisions
regarding implementation and are under no obligation to act upon any of the recommendations made
by Sunburst Financial Group under a financial planning or consulting engagement. Clients are advised
that it remains their responsibility to promptly notify the Firm of any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating, or revising Sunburst
Financial Group’s recommendations and/or services.
Investment Management Services
Sunburst Financial Group provides Portfolio Management services to you, typically through various
risk-based model portfolios, which range from Conservative to Aggressive Growth. Our models are
determined collaboratively with third party consultants not affiliated with Sunburst Financial Group.
The research and collaboration provided informs decisions made by our Investment Committee to
construct and monitor models that will provide exposure to primary asset classes. The investments
chosen for the models are screened with an emphasis on yield (income) and/or growth
characteristics. A portion of the investments within some of the models can contain market hedges
(typically via options) to help offset downside risk in the markets. The models will typically consist
of Exchange Traded Funds (“ETF’s”), Individual Stocks and Fixed Income Instruments, Mutual Funds,
Real Estate Investment Trust (REITs”), and/or Options. Investments in these models will be
monitored, reallocated and/or replaced periodically. It should be noted that these third party
consultants may recommend investments in proprietary products offered by their firm. This creates
a conflict of interest, however the ultimate discretionary authority resides with our firm, and we will
interests ahead of our own.
always adhere
to our
fiduciary duty
to place client
In some circumstances, your portfolio may be managed by your Advisory Representative (“Advisor”).
In most circumstances, your portfolio will be managed pursuant to models constructed in
collaboration with our sub-advisors, but your Advisor may choose to alter the positions in the model
closely.
in order
to better match
your personal
financial
circumstances more
We monitor the sub-advisor and the management of your portfolio on an ongoing basis. Additional
information about any of the third-party advisory services, including a complete description of the
programs, services, fees, payment structure and termination features, is available via the applicable
sub-advisor’s disclosure brochures.
Where appropriate, the Firm may also provide advice about any type of legacy position or other
investment held in client portfolios. Clients may engage Sunburst Financial Group to manage and/or
provide advice on certain investment products that are not maintained at their primary custodian,
such as variable life insurance and annuity contracts and assets held in employer sponsored
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retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, Sunburst Financial
Group directs or recommends the allocation of client assets among the various investment options
available with the product. These assets are generally maintained at the underwriting insurance
company or the custodian designated by the product’s provider.
Sunburst Financial Group tailors its advisory services to meet the needs of its individual clients and
seeks to ensure, on a continuous basis, that client portfolios are managed in a manner consistent with
those needs and objectives. Sunburst Financial Group consults with clients on an initial and ongoing
basis to assess their specific risk tolerance, time horizon, liquidity constraints and other related
factors relevant to the management of their portfolios. Clients are advised to promptly notify
Sunburst Financial Group if there are changes in their financial situation or if they wish to place any
limitations on the management of their portfolios. Clients may impose reasonable restrictions or
mandates on the management of their accounts if Sunburst Financial Group determines, in its sole
discretion, the conditions would not materially impact the performance of a management strategy or
prove overly burdensome to the Firm’s management efforts.
Retirement Plan Consulting Services
Sunburst Financial Group provides various consulting services to qualified employee benefit plans and
their fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring,
managing, and optimizing their corporate retirement plans. Each engagement is individually
negotiated and customized, and may include any or all of the following services:
▪ Plan Design and Strategy
▪ Plan Fee and Cost Analysis
▪ Plan Review and Evaluation
▪ Plan Committee Consultation
▪ Executive Planning & Benefits
▪ Fiduciary and Compliance
▪
Investment Selection
▪ Participant Education
As disclosed in the Advisory Agreement, certain of the foregoing services are provided by Sunburst
Financial Group as a fiduciary under the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). In accordance with ERISA Section 408(b)(2), each plan sponsor is provided
with a written description of Sunburst Financial Group’s fiduciary status, the specific services to be
rendered and all direct and indirect compensation the Firm reasonably expects under the
engagement.
Item 5. Fees and Compensation
Sunburst Financial Group offers services on a fee basis, which may include fixed fees and/or hourly
fees, as well as fees based upon assets under management. Additionally, certain of the Firm’s
Supervised Persons, in their individual capacities, may offer insurance products under a separate
commission-based arrangement.
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Sunburst Financial Group, LLC
Financial Planning and Consulting Fees
Sunburst Financial Group generally charges fixed fees for providing the initial financial planning
services. These fees are negotiable, but generally range from $250 to $10,000 on a fixed fee basis
and/or from $100 to $300 on an hourly basis, depending upon the scope and complexity of the
services and the professional rendering the financial planning and/or the consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and Sunburst Financial Group generally charges all Financial Planning fees in
arrears upon delivery of the financial plan or completion of the agreed upon services.
Investment Management Fees
Sunburst Financial Group offers investment management services for an annual fee based on the
amount of assets under the Firm’s management. This management fee generally varies in
accordance with the following fee schedule:
PORTFOLIO VALUE
BASE FEE
Up to $99,999.99
$100,000 - $999,999.99
$1,000,000 - $2,499,999.99
$2,500,000 - $4,999,999.99
$5,000,000 - $9,999,999.99
$10,000,000 - $19,999,999.99
$20,000,000 - $49,999,999.99
$50,000,000 and Up
1.00%
0.85%
0.75%
0.65%
0.55%
0.45%
0.35%
Negotiable
The annual fee is prorated and charged quarterly, in arrears, based upon the market value of the assets
being managed by Sunburst Financial Group on the last day of the previous billing period. The Firm
will charge the fee in advance for certain clients that were billed as such in the past. If assets are
deposited into or withdrawn from an account after the inception of a billing period, the fee payable
with respect to such assets is not adjusted to reflect the interim change in portfolio value. For the
initial period of an engagement, the fee is calculated on a pro rata basis. In the event the advisory
agreement is terminated, the fee for the final billing period is prorated through the effective date of
the termination and the outstanding or unearned portion of the fee is charged or refunded to the
client, as appropriate. Unless otherwise agreed to in writing, our advisory fees shall be assessed on
cash and cash equivalents.
Additionally, for asset management services the Firm provides with respect to certain client holdings
(e.g., held-away assets, accommodation accounts, alternative investments, etc.), Sunburst Financial
Group may negotiate a fee rate that differs from the range set forth above.
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Sunburst Financial Group, LLC
Retirement Plan Consulting Fees
Sunburst Financial Group generally charges as fixed project-based fee to provide clients with
retirement plan consulting services. Each engagement is individually negotiated and tailored to
accommodate the needs of the individual plan sponsor, as memorialized in the Agreement. These
fees vary, based on the scope of the services to be rendered, and may range up to 1.00% of the plan’s
assets per annum depending upon the complexity of the engagement and the amount of assets to be
managed.
Fee Discretion
Sunburst Financial Group may, in its sole discretion, negotiate to charge a lesser fee based upon
certain criteria, such as anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing/legacy
client relationship, account retention and pro bono activities.
Additional Fees and Expenses
Clients will incur transaction fees for trades executed by their chosen custodian via individual transaction
charges. These transaction fees are separate from our firm’s advisory fees and will be disclosed by the
chosen custodian. Charles Schwab & Co., Inc. (“Schwab”) does not charge transaction fees for U.S. listed
equities and exchange traded funds.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments, charges
imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be disclosed in the
fund’s prospectus (i.e., fund management fees, initial or deferred sales charges, mutual fund sales loads,
12b-1 fees, surrender charges, variable annuity fees, IRA and qualified retirement plan fees, and other
fund expenses), mark-ups and mark-downs, spreads paid to market makers, fees for trades executed away
from custodian, wire transfer fees and other fees and taxes on brokerage accounts and securities
transactions. Our firm does not receive a portion of these fees.
Our firm pays all of the fees for the sub-advisory services that we utilize in client portfolios. However, it
should be noted that sub-advisors may recommend the use of their own proprietary funds in the
portfolios they help us construct. This creates a conflict of interest where they receive greater
compensation when client portfolios are invested in their proprietary funds. These conflicts are discussed
in greater detail in the sub-advisor’s Form ADV 2A which will be provided to all clients using these models.
Direct Fee Debit
Clients generally provide Sunburst Financial Group with the authority to directly debit their accounts
for payment of the investment advisory fees. The Financial Institutions that act as the qualified
custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have
agreed to send statements to clients not less than quarterly detailing all account transactions, including
any amounts paid to Sunburst Financial Group. Alternatively, the Firm may allow certain clients to have
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Disclosure Brochure
Sunburst Financial Group, LLC
Sunburst Financial Group send a separate invoice for direct payment. In that case, the billing terms may
be revised.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to Sunburst
Financial Group’s right to terminate an account. Additions may be in cash or securities provided
that the Firm reserves the right to liquidate any transferred securities or declines to accept particular
securities into a client’s account. Clients may withdraw account assets on notice to Sunburst Financial
Group, subject to the usual and customary securities settlement procedures. However, the Firm
generally designs its portfolios as long-term investments and the withdrawal of assets may impair the
achievement of a client’s investment objectives. Sunburst Financial Group may consult with its clients
about the options and implications of transferring securities. Clients are advised that when
transferred securities are liquidated, they may be subject to transaction fees, short-term redemption
fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges) and/or tax
ramifications.
Item 6. Performance-Based Fees and Side-by-Side Management
Sunburst Financial Group does not provide any services for a performance-based fee (i.e., a fee based
on a share of capital gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
Sunburst Financial Group offers services to individuals, pension and profit-sharing plans, trusts,
estates, charitable organizations, corporations and business entities.
Sunburst Financial Group does not impose any formal requirements for initiation of an advisory client
relationship.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Sunburst Financial Group utilizes a fundamental method of analysis while employing an asset
allocation strategy based on a derivative of Modern Portfolio Theory (“MPT”).
Fundamental analysis involves an evaluation of the fundamental financial condition and competitive
position of a particular fund or issuer. For Sunburst Financial Group, this process typically involves
an analysis of an issuer’s management team, investment strategies, style drift, past performance,
reputation, and financial strength in relation to the asset class concentrations and risk exposures of the
Firm’s model asset allocations. A substantial risk in relying upon fundamental analysis is that while the
overall health and position of a company may be good, evolving market conditions may negatively
impact the security.
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Sunburst Financial Group, LLC
Modern Portfolio Theory (“MPT”) is a mathematical based investment discipline that seeks to quantify
expected portfolio returns in relation to corresponding portfolio risk. The basic premise of MPT is that
the risk of a particular holding is to be assessed by comparing its price variations against those of the
market portfolio. However, MPT disregards certain investment considerations and is based on a series
of assumptions that may not necessarily reflect actual market conditions. As such, the factors for which
MPT does not account (e.g., tax implications, regulatory constraints and brokerage costs) may negate
the upside or add to the actual risk of a particular allocation. Nevertheless, Sunburst Financial Group’s
investment process is structured in such a way to integrate those assumptions and real life
considerations for which MPT analytics do not account.
Investment Strategies
The core of Sunburst Financial Group’s investment process rests on the belief that successful investing
is dependent on a long-term focus. As investors, the Firm is willing to accept short-term fluctuations in
market performance knowing that markets have a historical upward trend. Attempting to
“micromanage” a portfolio or speculate on the short-term price fluctuation of a security can create
trading losses and high transaction costs. It may also put the client on the sideline in a rising market.
Short-term liquidity requirements are to be analyzed and funded with cash equivalents.
A) Asset Allocation Has the Greatest Impact on Return
Sunburst Financial Group and the client will mutually agree upon the overall asset allocation. Long-
term investment performance, in large part, is primarily a function of asset class mix. Historically, while
interest- generating investments (i.e. bonds) have the advantage of relative stability of principal, they
provide only small opportunities for real long-term capital growth. On the other hand, equity
investments (i.e. common stock) have a higher expected return with greater volatility. The Firm’s goal
is to focus on balancing the risks and rewards of each broad asset class.
All of Sunburst Financial Group portfolios adhere to a macro and micro allocation. The macro allocation
consists of cash, bonds, and equities. The micro allocation consists of the various categories within
the macro asset class (i.e. US large cap growth & Intermediate term bonds). The Firm’s planning process
and professional expertise help clients determine an appropriate level of risk and the savings required
to achieve their financial goals. This process determines the suitable macro allocation. The micro
allocation is constructed by the Firm’s investment committee and reviewed on at least an annual basis.
The client drives the macro portfolio and Sunburst Financial Group’s market outlook drives the micro.
B) High Quality, Liquid Investment Selection
Sunburst Financial Group firmly believes that individuals dislike losing capital more than they enjoy
gaining it. To hedge against the risk of losing capital, we allocate investments across a diverse group of
liquid, non-correlated asset classes. The Firm adheres to this policy in each asset class. For example,
Sunburst Financial Group believes that the risk taken in extending maturities in fixed income
investments may not exceed potential reward. Also, the risk of investing in lower quality income
investments is not well compensated over time. To reflect this belief, the Firm’s fixed income portfolio
will generally consist of investment grade securities with varying maturities.
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C) Securities used in Portfolios
The majority of Sunburst Financial Group’s portfolios are comprised of no-load mutual funds and
exchange-traded funds. Occasionally, the Firm may use individual stocks, bonds, and alternative
investments. All of these investments must meet the criteria established in the Firm’s selection process
and be suitable for a client’s risk tolerance.
D) Expense Reduction is Imperative
Expenses can have a significant impact on the overall return of an investment. Sunburst Financial
Group believes it is in clients’ best interests to invest in securities with below average expense and
turnover ratios. The Firm always looks at the total amount of expenses that may affect a client’s
investment. This includes management expenses, administrative costs, turnover expenses, and taxes.
E) Passive and Active Management May Be Used in the Portfolio
To mitigate the risk of relative underperformance, Sunburst Financial Group invests with active and
passive managers. The Firm’s passive investments ensure similar returns to a market benchmark,
reduce costs, and can increase tax efficiency. The objective of the actively managed portion of the
portfolio is to generate a return in excess of the market and attempt to take advantage of market
inefficiencies. The Firm’s investment committee meets quarterly to determine which asset classes
may benefit from an active or passive strategy.
F) Tactical Shifts Can Be Used to Enhance Return
Statistics show that market timing is generally a losing endeavor. However, Sunburst Financial Group
does believe that fundamental and technical indicators may reveal periods of market over-valuation
and under-valuation. With this in mind, it is important for our model portfolios to have a range of
variance. The Firm’s investment committee uses a “top down” approach to determine which asset classes
to underweight, remain neutral, or overweight. Tactical shifts will only occur in the client’s micro
allocation. A fundamental or discontinuous change to the client’s financial position or risk tolerance is
the only reason the Firm may alter the client’s macro allocation.
G) Tax Efficiency is Vital
In taxable accounts, it is imperative to analyze the tax implications of buying and selling a security.
Sunburst Financial Group also places an emphasis on projecting an investment’s capital gains and
dividend distributions by utilizing indicators like Morningstar’s potential capital gains exposure ratio
and tax cost ratio. The Firm employs the following strategies to our taxable managed accounts: tax loss
harvesting, low turnover, and tax structure. The Firm will always take into consideration the costs
of taxes when rebalancing.
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H) Margin Loans
Our firm may allow or recommend that you to pledge securities from your portfolio as collateral for a loan
by using margin in brokerage account. This allows you to own more stock than you would be able to with
your available cash. Margin accounts and transactions are risky and not necessarily appropriate for every
client.
The potential risks associated with these transactions are (1) You can lose more funds than are deposited
into the margin account; (2) the forced sale of securities or other assets in your account; (3) the sale of
securities or other assets without contacting you; (4) you may not be entitled to choose which securities or
other assets in your account(s) are liquidated or sold to meet a margin call; and (5) custodians charge
interest on margin balances which will reduce your returns over time.
I) Cryptocurrency Products
We may recommend investment in digital (crypto) currency products. These products may be an illiquid
private placement or structured as a trust or exchange traded fund which pool capital together to purchase
holdings of digital currencies or derivatives based on their value. Such products are extremely volatile and
are suitable only as a means of diversification for investors with high risk tolerances. Furthermore, these
securities carry very high internal expense ratios, and may use derivatives to achieve leverage or exposure
in lieu of direct cryptocurrency holdings. This can result in tracking error and may sell at a premium or
discount to the market value of their underlying holdings. Security is also a concern for digital currency
investments which make them subject to the additional risk of theft.
Risk of Loss
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of Sunburst Financial Group’s recommendations
and/or investment decisions may depend to a great extent upon correctly assessing the future course of
price movements of stocks, bonds and other asset classes. There can be no assurance that Sunburst
Financial Group will be able to predict those price movements accurately or capitalize on any such
assumptions.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital
gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they sell
securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself
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or a broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s
stated daily per share net asset value (“NAV”), plus any shareholders’ fees (e.g., sales loads, purchase
fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of each business day,
although the actual NAV fluctuates with intraday changes to the market value of the fund’s holdings.
The trading prices of a mutual fund’s shares may differ significantly from the NAV during periods of
market volatility, which may, among other factors, lead to the mutual fund’s shares trading at a premium
or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is generally
calculated at least once daily for indexed based ETFs and potentially more frequently for actively
managed ETFs. However, certain inefficiencies may cause the shares to trade at a premium or discount
to their pro rata NAV. There is also no guarantee that an active secondary market for such shares will
develop or continue to exist. Generally, an ETF only redeems shares when aggregated as creation units
(usually 20,000 shares or more). Therefore, if a liquid secondary market ceases to exist for shares of
a particular ETF, a shareholder may have no way to dispose of such shares.
Item 9. Disciplinary Information
Sunburst Financial Group has not been involved in any legal or disciplinary events that are material to
a client’s evaluation of its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
The Firm does not have any other financial industry activities or affiliations that need to be disclosed.
Licensed Insurance Agency
Sunburst Financial Group is a duly licensed insurance agency. Additionally, a number of the Firm’s
Supervised Persons are licensed insurance agents and may offer certain insurance products on a
fully disclosed commissionable basis. A conflict of interest exists to the extent that Sunburst Financial
Group recommends the purchase of insurance products where its Supervised Persons may be entitled
to insurance commissions or other additional compensation. The Firm has procedures in place
whereby it seeks to ensure that all recommendations are made in its clients’ best interest regardless of
any such affiliations.
JBM Investments, LLC
A representative of our firm, Matthew Morris, is a Member of JBM Investments, LLC (“JBM”). This
activity is in the Real Estate and Private Equity Investment business. Mr. Morris started this activity in
2004 and dedicates approximately 10 hours per month on the activity of which none occur during
trading hours. Mr. Morris will not actively solicit clients for services or investment opportunities in
JBM. Sunburst Financial Group is an independent and unaffiliated firm. Mr. Morris is bound by the code
of ethics and will only act in the best interests of clients.
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Sunburst Financial Group, LLC
Item 11. Code of Ethics
Sunburst Financial Group has adopted a code of ethics in compliance with applicable securities laws
(“Code of Ethics”) that sets forth the standards of conduct expected of its Supervised Persons. Sunburst
Financial Group’s Code of Ethics contains written policies reasonably designed to prevent certain
unlawful practices such as the use of material non-public information by the Firm or any of its Supervised
Persons and the trading by the same of securities ahead of clients in order to take advantage of pending
orders.
The Code of Ethics also requires certain of Sunburst Financial Group’s personnel to report their personal
securities holdings and transactions and obtain pre-approval of certain investments (e.g., initial public
offerings, limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell
securities that it also recommends to clients if done in a fair and equitable manner that is consistent with
the Firm’s policies and procedures. This Code of Ethics has been established recognizing that some
securities trade in sufficiently broad markets to permit transactions by certain personnel to be completed
without any appreciable impact on the markets of such securities. Therefore, under limited
circumstances, exceptions may be made to the policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in
that security unless:
the transaction has been completed;
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
•
•
• a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States;
(ii) money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares issued by
unit investment trusts that are invested exclusively in one or more mutual funds.
Clients and prospective clients may contact Sunburst Financial Group to request a copy of its Code
of Ethics
Client Complaints
It is the Firm’s policy to monitor for all client complaints and, if received, review and promptly handle
such complaints in a responsive and fair manner. The Chief Compliance Officer, Randy Martin, is
responsible for handling any client complaints. Clients can initiate complaints by calling (205) 823-
4949 or by sending written correspondence to:
Sunburst Financial Group, LLC
Randy Martin, Chief Compliance Officer
600 Vestavia Parkway, #100
Vestavia Hills, AL 35216
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Item 12. Brokerage Practices
Recommendation of Broker/Dealers for Client Transactions
Sunburst Financial Group generally recommends that clients utilize the custody, brokerage and clearing
services of Schwab Advisor ServicesTM (“Schwab”) for investment management accounts.
Factors which Sunburst Financial Group considers in recommending Schwab or any other broker-dealer
to clients include their respective financial strength, reputation, execution, pricing, research and
service. Schwab may enable the Firm to obtain many mutual funds without transaction charges and
other securities at nominal transaction charges. The commissions and/or transaction fees charged by
Schwab may be higher or lower than those charged by other Financial Institutions.
The commissions paid by Sunburst Financial Group’s clients to Schwab comply with the Firm’s duty to
obtain “best execution.” Clients may pay commissions that are higher than another qualified
Financial Institution might charge to effect the same transaction where Sunburst Financial Group
determines that the commissions are reasonable in relation to the value of the brokerage and research
services received. In seeking best execution, the determinative factor is not the lowest possible cost,
but whether the transaction represents the best qualitative execution, taking into consideration the full
range of a Financial Institution’s services, including among others, the value of research provided,
execution capability, commission rates and responsiveness. Sunburst Financial Group seeks
competitive rates but may not necessarily obtain the lowest possible commission rates for client
transactions.
Transactions may be cleared through other broker-dealers with whom the Firm and its custodians have
entered into agreements for prime brokerage clearing services. Should an account make use of
prime brokerage, the Client may be required to sign an additional agreement, and additional fees are
likely to be charged.
Consistent with obtaining best execution, brokerage transactions may be directed to certain
broker/dealers in return for investment research products and/or services which assist Sunburst
Financial Group in its investment decision-making process. Such research generally will be used to
service all of the Firm’s clients, but brokerage commissions paid by one client may be used to pay for
research that is not used in managing that client’s portfolio. The receipt of investment research
products and/or services as well as the allocation of the benefit of such investment research products
and/or services poses a conflict of interest because Sunburst Financial Group does not have to produce
or pay for the products or services.
Sunburst Financial Group periodically and systematically reviews its policies and procedures regarding
its recommendation of Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions
Sunburst Financial Group may receive without cost from Schwab computer software and related
systems support, which allow Sunburst Financial Group to better monitor client accounts maintained
at Schwab. Sunburst Financial Group may receive the software and related support without cost
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Sunburst Financial Group, LLC
because the Firm renders investment management services to clients that maintain assets at Schwab.
The software and support is not provided in connection with securities transactions of clients (i.e., not
“soft dollars”). The software and related systems support may benefit Sunburst Financial Group, but
not its clients directly. In fulfilling its duties to its clients, Sunburst Financial Group endeavors at all
times to put the interests of its clients first. Clients should be aware, however, that Sunburst Financial
Group’s receipt of economic benefits from a broker/dealer creates a conflict of interest since these
benefits may influence the Firm’s choice of broker/dealer over another that does not furnish similar
software, systems support or services.
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like us.
They provide us and our clients with access to their institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab retail customers.
However, certain retail investors may be able to get institutional brokerage services from Schwab
without going through us. Schwab also makes available various support services. Some of those services
help us manage or administer our clients' accounts, while others help us manage and grow our business.
Schwab's support services are generally available on an unsolicited basis (we don't have to request
them) and at no charge to us. Following is a more detailed description of Schwab’s support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients. Schwab's
services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts and operating our Frm. They include
investment research, both Schwab's own and that of third parties. We use this research to service all or
a substantial number of our clients' accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and compliance related needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
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Sunburst Financial Group, LLC
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party's fees. [Schwab also provides us with other benefits, such as occasional
business entertainment of our personnel.] If you did not maintain your account with Schwab, we would
be required to pay for those services from our own resources.
Our interest in Schwab's services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don't have to pay for Schwab's services. Schwab has also agreed to pay for certain
technology, research, marketing, and compliance consulting products and services on our behalf once
the value of our clients' assets in accounts at Schwab reaches certain thresholds. [These services are
not contingent upon us committing any specific amount of business to Schwab in trading commissions
or assets in custody.] The fact that we receive these benefits from Schwab is an incentive for us to
[recommend/request/require] the use of Schwab rather than making such a decision based exclusively
on your interest in receiving the best value in custody services and the most favorable execution of your
transactions. This is a conflict of interest. [In some cases, the services that Schwab pays for are provided
by affiliate of ours or by another party that has some pecuniary, financial or other interests in us (or in
which we have such an interest). This creates an additional conflict of interest.] We believe, however,
that taken in the aggregate our [selection/recommendation] of Schwab as custodian and broker is in
the best interests of our clients. Our selection is primarily supported by the scope, quality, and price of
Schwab's services (see "How we select brokers/custodians") and not Schwab's services that benefit
only us.
Brokerage for Client Referrals
Sunburst Financial Group does not consider, in selecting or recommending broker/dealers, whether
the Firm receives client referrals from the Financial Institutions or other third party.
Directed Brokerage
The client may direct Sunburst Financial Group in writing to use a particular Financial Institution to
execute some or all transactions for the client. In that case, the client will negotiate terms and
arrangements for the account with that Financial Institution and the Firm will not seek better execution
services or prices from other Financial Institutions or be able to “batch” client transactions for execution
through other Financial Institutions with orders for other accounts managed by Sunburst Financial
Group (as described above). As a result, the client may pay higher commissions or other transaction
costs, greater spreads or may receive less favorable net prices, on transactions for the account than
would otherwise be the case. Subject to its duty of best execution, Sunburst Financial Group may decline
a client’s request to direct brokerage if, in the Firm’s sole discretion, such directed brokerage
arrangements would result in additional operational difficulties.
Trade Aggregation
Transactions for each client generally will be effected independently, unless Sunburst Financial Group
decides to purchase or sell the same securities for several clients at approximately the same time.
Sunburst Financial Group may (but is not obligated to) combine or “batch” such orders to obtain best
execution, to negotiate more favorable commission rates or to allocate equitably among the Firm’s clients
differences in prices and commissions or other transaction costs that might not have been obtained had
such orders been placed independently. Under this procedure, transactions will generally be averaged
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as to price and allocated among Sunburst Financial Group’s clients pro rata to the purchase and sale
orders placed for each client on any given day. To the extent that the Firm determines to aggregate client
orders for the purchase or sale of securities, including securities in which Sunburst Financial Group’s
Supervised Persons may invest, the Firm generally does so in accordance with applicable rules
promulgated under the Advisers Act and no-action guidance provided by the staff of the U.S. Securities
and Exchange Commission. Sunburst Financial Group does not receive any additional compensation or
remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the
particular circumstances, the allocation will be made based upon other relevant factors, which may
include: (i) when only a small percentage of the order is executed, shares may be allocated to the account
with the smallest order or the smallest position or to an account that is out of line with respect to security
or sector weightings relative to other portfolios, with similar mandates; (ii) allocations may be given to
one account when one account has limitations in its investment guidelines which prohibit it from
purchasing other securities which are expected to produce similar investment results and can be
purchased by other accounts; (iii) if an account reaches an investment guideline limit and cannot
participate in an allocation, shares may be reallocated to other accounts (this may be due to unforeseen
changes in an account’s assets after an order is placed); (iv) with respect to sale allocations, allocations
may be given to accounts low in cash; (v) in cases when a pro rata allocation of a potential execution
would result in a de minimis allocation in one or more accounts, the Firm may exclude the account(s)
from the allocation; the transactions may be executed on a pro rata basis among the remaining accounts;
or (vi) in cases where a small proportion of an order is executed in all accounts, shares may be allocated
to one or more accounts on a random basis.
Item 13. Review of Accounts
Account Reviews
Sunburst Financial Group monitors client portfolios on a continuous and ongoing basis while regular
account reviews are conducted on at least an annual basis. Such reviews are conducted by the Firm’s
registered investment advisers. All investment advisory clients are encouraged to discuss their needs,
goals, and objectives with Sunburst Financial Group and to keep the Firm informed of any changes thereto.
The Firm contacts ongoing investment advisory clients at least annually to review its previous services
and/or recommendations and to discuss the impact resulting from any changes in the client’s financial
situation and/or investment objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements
directly from the Financial Institutions where their assets are custodied. From time-to-time or as
otherwise requested, clients may also receive written or electronic reports from Sunburst Financial
Group and/or an outside service provider, which contain certain account and/or market-related
information, such as an inventory of account holdings or account performance. Clients should compare
the account statements they receive from their custodian with any documents or reports they receive
from Sunburst Financial Group or an outside service provider.
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Item 14. Client Referrals and Other Compensation
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm provides cash or non-
cash compensation directly or indirectly to unaffiliated persons for testimonials or endorsements (which
include client referrals). Such compensation arrangements will not result in higher costs to the referred
client. In this regard, our firm maintains a written agreement with each unaffiliated person that is
compensated for testimonials or endorsements in an aggregate amount of $1,000 or more (or the equivalent
value in non-cash compensation) over a trailing 12-month period in compliance with Rule 206 (4)-1 of the
Investment Advisers Act of 1940 and applicable state and federal laws. The following information will be
disclosed clearly and prominently to referred prospective clients at the time of each testimonial or
endorsement:
• Whether or not the unaffiliated person is a current client of our firm,
• A description of the cash or non-cash compensation provided directly or indirectly by our firm to the
unaffiliated person in exchange for the referral, if applicable, and
• A brief statement of any material conflicts of interest on the part of the unaffiliated person giving the
referral resulting from our firm’s relationship with such unaffiliated person.
In cases where state law requires licensure of solicitors, our firm ensures that no solicitation fees are paid
unless the solicitor is registered as an investment adviser representative of our firm. If our firm is paying
solicitation fees to another registered investment adviser, the licensure of individuals is the other firm’s
responsibility.
Item 15. Custody
The Advisory Agreement and/or the separate agreement with any Financial Institution generally
authorize Sunburst Financial Group to debit client accounts for payment of the Firm’s fees and to directly
remit that those funds to the Firm in accordance with applicable custody rules. The Financial Institutions
that act as the qualified custodian for client accounts, from which the Firm retains the authority to directly
deduct fees, have agreed to send statements to clients not less than quarterly detailing all account
transactions, including any amounts paid to Sunburst Financial Group. In addition, as discussed in Item
13, Sunburst Financial Group may also send periodic supplemental reports to clients. Clients should
carefully review the statements sent directly by the Financial Institutions and compare them to those
received from Sunburst Financial Group.
Third Party Money Movement.
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody Rule
as well as clarified that an adviser who has the power to disburse Advisory Client funds to a third party
under a standing letter of instruction (“SLOA”) is deemed to have custody. As such, SFG has adopted the
following safeguards in conjunction with Schwab:
• The Advisory Client provides an instruction to the qualified custodian, in writing, that includes the
Advisory Client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
• The Advisory Client authorizes SFG, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
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Sunburst Financial Group, LLC
• The Advisory Client’s qualified custodian performs appropriate verification of the instruction, such
as a signature review or other method to verify the Advisory Client’s authorization and provides a
transfer of funds notice to the client promptly after each transfer.
• The Advisory Client can terminate or change the instruction to the Advisory Client’s qualified
custodian.
• SFG has no authority or ability to designate or change the identity of the third party, the address, or
any other information about the third party contained in the Advisory Client’s instruction.
• SFG maintains records showing that the third party is not a related party of SFG or located at the
same address as SFG.
• The Advisory Client’s qualified custodian sends the Advisory Client, in writing, an initial notice
confirming the instruction and an annual notice reconfirming the instruction.
Item 16. Investment Discretion
Sunburst Financial Group may be given the authority to exercise discretion on behalf of clients. Sunburst
Financial Group is considered to exercise investment discretion over a client’s account if it can effect
and/or direct transactions in client accounts without first seeking their consent. Sunburst Financial
Group is given this authority through a power-of-attorney included in the agreement between Sunburst
Financial Group and the client. Clients may request a limitation on this authority (such as certain
securities not to be bought or sold). Sunburst Financial Group takes discretion over the following
activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made
Item 17. Voting Client Securities
Sunburst Financial Group generally does not accept the authority to vote a client’s securities (i.e., proxies)
on their behalf. Clients receive proxies directly from the Financial Institutions where their assets are
custodied and may contact the Firm at the contact information on the cover of this brochure with
questions about any such issuer solicitations.
Item 18. Financial Information
Sunburst Financial Group is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more in
advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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