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This brochure provides information about Successful Portfolios LLC's qualifications and business
practices. If you have any questions about this brochure’s contents, please contact us at
(727) 744-3614 or info@successfulportfolios.com.
Successful Portfolios LLC (SP) submitted the information in this brochure to the Investment
Advisor Registration Depository (IARD). Please note that neither the United States Securities
and Exchange Commission (SEC) nor any state securities authority, such as the State of Florida,
has approved or verified it.
Additional information regarding Successful Portfolios LLC is available on the SEC website at
www.adviserinfo.sec.gov, CRD# 152429.
March 24, 2025
Successful Portfolios LLC
611 Druid Road East
Suite 407
Clearwater, FL 33756
www.successfulportfolios.com
successfulportfolios.com | 611 Druid Road East, Suite 407, Clearwater, FL 33756
Table of Contents
Material Changes
1. Advisory Business
2. Fees and Compensation
3. Performance-Based Fees and Side-By-Side Management
4. Types of Clients
5. Methods of Analysis, Investment Strategies, and Risk of Loss
6. Disciplinary Information
7. Other Financial Industry Activities and Affiliations
8. Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
9. Brokerage Practices
10. Review of Accounts
11. Client Referrals and Other Compensation
12. Custody
13. Investment Discretion
14. Voting Client Securities
15. Financial Information Regarding Successful Portfolios LLC
16. Privacy Policy
17. Biographical Information Regarding Associated Persons of Successful Portfolios LLC
successfulportfolios.com | 611 Druid Road East, Suite 407, Clearwater, FL 33756
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Material Changes
There have been no material changes since our last filing on March 26, 2024.
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1. Advisory Business
Successful Portfolios LLC (SP) is an investment advisor firm that provides personalized financial planning
and investment management services to individuals, families, and organizations. We create customized
portfolios tailored to each client's unique needs, goals, and risk tolerance, using a wide range of readily
marketable securities, including stocks, bonds, options, and Exchange-Traded Funds (ETFs). Our
approach is rooted in a deep understanding of investor psychology, financial markets, and the rigorous
analysis of investment opportunities.
As of March 24, 2025, SP managed approximately $242.6 Million in client assets. Discretionary assets
accounted for about 90% of total managed assets. SP manages about 565 accounts for 192 households.
Parker Evans, CFA, CFP, founded Successful Portfolios in February 2010. He is the President and Chief
Compliance Officer, owning 95% of SP shares. Joe Baer, APMA, is the Chief Operating Officer, owning 5%
of SP shares.
2. Fees and Compensation
Full-Service Custom Asset Management
The table below presents our fee schedule for full-service custom asset management. Please be aware
that you might also incur brokerage commissions and custodial account fees. No broker or custodian
shares with SP account fees or commissions incurred by our clients.
Assets Under Management
Annualized Compensation
First $1,000,000
Next $1,000,000
Next $1,000,000
Next $1,000,000
Next $1,000,000
Over $5,000,000
1.25%
.95%
.80%
.70%
.60%
.50%
We collect advisory fees in arrears. We prorate and assess fees monthly or daily, depending on the
custodial broker. Our compensation is negotiable depending on account size, strategy, and complexity.
Performance-Based Fee Alternative
As an alternative to our full-service fee schedule, qualified investors, as defined by the SEC here, may
negotiate a performance fee compensation arrangement based on a set percentage of the client’s
quarterly mark-to-market account profit, subject to a high watermark. In this arrangement, SP receives
no compensation unless the client shows a profit in his account.
Hourly Fee Financial Planning
Successful Portfolios also offers a la carte financial planning services at an hourly rate of $150. Clients do
not need an investment management account to engage Successful Portfolios in financial planning, and
having an SP investment management account does not mean a client must hire SP for financial
planning.
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3. Performance-Based Fees and Side-By-Side Management
We do not favor performance-based fee accounts over clients with standard fee accounts. Our policy
prohibits post-allocating client trades to performance-based fee accounts or other accounts. We
execute trades in performance-based fee accounts in the same manner as other trades.
4. Types of Clients
We provide investment advice and management services to a range of clients, including:
•
Individuals and families
• High-net-worth individuals
• Trusts and estates
• Pension and profit-sharing plans
• Charitable organizations
• Corporations and other businesses
Our minimum combined account size for Full-Service Custom Investment Management is $100,000.
However, we may waive this requirement at our discretion.
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5. Methods of Analysis, Investment Strategies, and Risk of Loss
At Successful Portfolios, our investment process starts with listening to you. We work closely with you to
understand your unique risk tolerance, return objectives, time horizon, tax considerations, and other
factors shaping your financial goals. Our team provides personalized guidance and solutions based on a
thorough understanding of your situation. Our relationship is a collaboration, and we value your input
and participation in the investment process. What sets us apart is our commitment to ongoing
communication, our expertise in tax-aware investing, and our dedication to helping you achieve your
long-term financial objectives.
Our investment approach is based on a combination of fundamental, technical, and quantitative
analysis:
•
Fundamental analysis involves evaluating a company's financial health, competitive position,
and growth prospects. We examine factors such as analyst ratings, revenue and earnings growth
estimates, profit margins, debt levels, industry trends, and the quality of management. Risks
include the potential for inaccurate financial reporting, unforeseen competitive threats, and
changes in the overall economic environment.
• Technical analysis seeks to forecast future price movements by studying historical market data,
primarily price and volume. We employ tools such as chart patterns, trend lines, Fibonacci
retracement and extension, momentum indicators, and moving averages. Risks include the
subjective nature of interpretation, the potential for sudden trend reversals, and the reliance on
historical patterns that may not repeat.
• Quantitative analysis uses mathematical and statistical modeling to assess investment
opportunities. We may employ optimization, factor analysis, and risk modeling techniques. Risks
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include the potential for model errors, data inaccuracies, and the failure of historical
relationships to persist.
We plan and manage portfolios that align with each client's risk tolerance and return objectives. We
recommend that clients maintain a well-diversified portfolio comprising readily marketable stocks,
bonds, options, and exchange-traded funds (ETFs). These securities are subject to various risk factors,
including:
• Market Risk - the potential for investment losses due to factors that affect the overall
performance of financial markets, such as recessions, political turmoil, changes in interest rates,
natural disasters, and pandemics.
• Company- or Issuer-Specific Risk - the risk that the value of a security may decline due to factors
•
•
•
that specifically affect that issuer, such as earnings or cashflow disappointments, management
missteps, or competitive pressures.
Interest Rate Risk - the risk that rising interest rates cause bond prices to drop or that declining
interest rates reduce returns on money market assets.
Inflation Risk—the risk that a portfolio's purchasing power can erode due to increases in the
general price level of goods and services.
Sequence of Return Risk - the risk that the order and timing of investment returns adversely
impact overall performance. Retirement income portfolios can be especially vulnerable to this
risk, as negative returns early in retirement can significantly reduce the portfolio's longevity,
even if the long-term average return is positive.
We encourage clients to read our blog post, Navigating Investment Risk for Optimal Portfolios, for a
more comprehensive discussion of investment risks, including mitigation strategies.
At Successful Portfolios, we want you to understand that investing involves risk. While our team works
diligently to craft personalized investment strategies, we cannot promise any specific outcome or rate of
return. You should be prepared for periodic gains and losses in your account, as market fluctuations are
a normal part of the investment process. It's important to remember that no investment strategy can
eliminate all risk or guarantee extraordinary profits. However, a well-devised investment strategy based
on careful risk management techniques, such as diversification, strategic asset allocation, and patience,
is essential for mitigating risk and helping you achieve your long-term financial goals.
Our investment strategies include:
•
Long-term equity investing: We seek to identify companies with favorable fundamentals,
competitive advantages, and attractive valuations.
• Fixed income investing: We construct bond portfolios for income and stability, focusing on
investment grade issuers and laddered maturity profiles.
• Tactical and strategic asset allocation: We adjust asset allocation in response to client direction,
changing risk tolerance, and changing market conditions to optimize risk-adjusted returns and
client satisfaction.
• Core-satellite strategy: We build portfolios with a mix of core exchange-traded funds, which
provide broad market exposure and diversification, and satellite holdings, which are assets that
we select to enhance returns or provide additional diversification benefits. This approach
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combines the advantages of both passive and active investing while controlling overall portfolio
risk.
• Tax-aware strategies: We manage accounts, including IRA withdrawals, to help you reduce
income taxes and optimize after-tax returns. By employing techniques such as investing in tax-
free municipal bonds, harvesting tax losses, strategically placing assets, and thoughtfully
rebalancing, we strive to minimize the impact of taxes on your investment performance. When
making investment decisions, we seek tax-advantaged qualified dividend income (QDI), long-
term capital gains, or step-up in basis tax avoidance.
At Successful Portfolios, our professionals craft personalized investment strategies aligned with each
client's unique financial situation, goals, and risk tolerance. Our team takes the time to thoroughly
understand your needs and preferences, ensuring that we tailor your portfolio to your specific
circumstances. By employing a range of potential investment strategies and carefully managing risk, we
strive to deliver satisfactory, risk-adjusted returns over the long term. Our goal is to help you achieve
your financial objectives while providing peace of mind and exceptional service every step of the way.
6. Disciplinary Information
We are pleased to inform you that, as of this Form ADV Part 2 filing, there are no disciplinary events,
material legal or regulatory actions, or other pertinent issues to report about our firm or any of our
management personnel. We are committed to following applicable laws, regulations, and industry best
practices that ensure integrity, transparency, and service to our clients.
7. Other Financial Industry Activities and Affiliations
Successful Portfolios is an independent Registered Investment Advisor (RIA) not owned or controlled by
any other RIA, broker-dealer, bank, or insurance company. Our sole focus is advising clients and planning
and managing their investment portfolios.
Additionally, Successful Portfolios serves as the Portfolio Manager and Administrator for two private
pooled investment vehicles, Evans Cook LLC (EC) and Barrett Evans Capital LLC (BEC). Interactive Brokers
provide custody for EC and BEC assets in separate titled accounts. As of February 29, 2024, EC's net
assets amounted to $7,566,238, while BEC's totaled $3,831,568. Parker Evans holds shares in both EC
and BEC. SP offers shares in these private investment vehicles exclusively to accredited investors
through private offering memorandums and subscription agreements.
8. Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
SP requires each of its representatives to adhere to Successful Portfolios’ Code of Ethics as a condition of
employment. Clients are welcome to request a copy of our Code of Ethics at any time by contacting us at
info@successfulportfolios.com.
We do not engage in principal transactions, where we buy or sell securities from our account to a
client's account. We also do not engage in agency cross transactions, acting as an intermediary between
two clients.
Representatives of Successful Portfolios may buy or sell securities for their accounts. However, our Code
of Ethics establishes guidelines to reduce conflicts of interest and ensure that we prioritize our clients.
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9. Brokerage Practices
Successful Portfolios seeks to select and recommend brokerage firms that provide the best combination
of execution quality, price, and services for our clients. Factors we consider when choosing a broker-
dealer include:
• Execution quality and cost
• Research and other investment-related services.
•
Financial strength and stability
• Reputation and regulatory history
We do not engage in soft dollar arrangements or receive direct or indirect compensation from broker-
dealers in exchange for client trades.
Interactive Brokers (IB) and Charles Schwab have each approved SP participation in their independent
registered investment advisor programs. These programs allow qualifying advisors to manage brokerage
accounts held by clients at these firms.
Block Trading Procedures
Successful Portfolios has designed its block trading procedures to treat all clients equitably. Whenever
possible, we execute trades for multiple client accounts concurrently, and each client is allocated the
average execution price for the combined transaction. We pre-allocate orders before submission to
ensure fairness and transparency.
10. Review of Client Accounts
SP conducts regular reviews of client accounts. Our investment professionals review portfolio
performance and asset allocation annually and more frequently if significant changes in market
conditions, client circumstances, or other factors impact the client's strategy or account performance.
In addition to periodic reviews, Successful Portfolios may review your account based on potential
triggers and information you bring to our attention, including:
• Major life events, such as marriage, divorce, retirement, or the birth of a child.
•
Significant changes in the client's financial situation, goals, or risk tolerance.
• Changes in tax laws or other regulations affecting investment markets.
• Material market events or significant movements in the client's investments.
Clients receive monthly account statements from their custodians detailing account holdings,
transactions, fees paid, and other relevant information. We may also provide clients with a proprietary
supplemental portfolio performance report and analysis at least once per year.
11. Client Referrals and Other Compensation
SP does not pay for client referrals or accept remuneration from investment dealers or product
sponsors.
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12. Custody of Client Assets
Successful Portfolios does not maintain custody of client assets. Qualified custodians, including
Interactive Brokers and Charles Schwab, hold all client assets in separate accounts in the client's name.
Clients receive account statements directly from their custodian at least quarterly, detailing account
holdings, transactions, and other relevant information. We encourage clients to review these
statements carefully. The custodian will also prepare tax reports such as 1099s and make them available
online for client download. For up-to-date information, we recommend that clients log in to their
accounts by visiting their custodian’s website. We also provide clients with supplemental account
reports and analyses.
We manage variable annuity portfolios held at Nationwide Mutual Insurance Company. Nationwide
Advisory Solutions is a recognized leader in providing no-load, low-cost, tax-deferred annuity solutions
for clients of fee-only Registered Investment Advisors.
Interactive Brokers and Chase Bank are qualified custodians for investors in Evans Cook LLC and Barrett
Evans Capital LLC. Also, regulators may deem we have custody of EC and BEC assets due to our ability to
pay expenses and process investor subscriptions and redemptions. For this reason, we arrange for an
annual surprise audit examination of EC and BEC by an independent public accounting firm registered
with the Public Company Accounting Oversight Board. We will provide EC and BEC shareholders with a
copy of the auditor’s results upon request.
13. Investment Discretion
Successful Portfolios typically has discretionary authority to manage client accounts. This authority
allows us to buy or sell securities without obtaining client consent for each transaction. Clients grant us
this authority by executing an investment management agreement, which outlines the terms and
conditions of our services. A client Investment Policy Statement may specify any restrictions or
guidelines for a client's account.
14. Voting of Client Securities
SP does not vote on corporate proxy statements on behalf of clients. Clients should make vote proxies
directly through their brokerage firm and may call us at (727) 744-3614 for assistance with voting
proxies.
15. Financial Information Regarding Successful Portfolios LLC
Regulations do not require Successful Portfolios to provide a detailed financial statement regarding our
firm in this brochure. This is because we meet the following criteria:
1. We do not require or solicit prepayment of more than $1,200 in fees per client six months or
more in advance.
2. We do not have any financial conditions likely to impair our ability to meet contractual
commitments to clients.
3. We have not ever been the subject of a bankruptcy petition.
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16. Privacy Policy
Successful Portfolios is committed to safeguarding our clients' confidential information. We hold all
personal information provided by clients in the strictest confidence and have implemented procedures
to protect the security and confidentiality of client information. We do not disclose any nonpublic
personal information about our clients or former clients to anyone except as required by law, at the
client's request, or as necessary to provide our services. Clients request a copy of our Privacy Policy at
any time.
Our Privacy Policy outlines the measures we take to protect client information, including:
1. Physical and electronic safeguards to protect against unauthorized access to client information.
2. Employee training and guidelines to maintain the confidentiality of client information.
3. Limiting access to client information to only those employees who need it to perform their job
responsibilities.
4. Restrictions on sharing client information with third parties, except as required by law or to
provide our services.
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18. Biographical Information Regarding Associated Persons of Successful Portfolios LLC
Parker Evans, CFA, CFP, CMT, President & Chief Investment Strategist
Parker founded Successful Portfolios in February 2010. He is a
licensed investment advisor representative with over thirty
years of professional experience. Parker holds the Chartered
Financial Analyst (CFA), Certified Financial Planner (CFP), and
Chartered Market Technician (CMT) designation. Parker is a
former President of First Discount Securities Corp., a pioneering
discount brokerage firm acquired by First Union (Wachovia).
Parker is a former Vice President of First Union, Smith Barney,
and Fifth Third Private Bank. He earned a B.A. with a major in
Economics from Eckerd College, where he won the Wall Street
Journal Award for outstanding academic achievement. Parker received an MBA with Honors from Nova
Southeastern University. For the ten years before his current position with SP, Parker was Vice President
and Senior Portfolio Manager at Fifth Third Private Bank.
Joe Baer, APMA, Portfolio Manager & Client Advisor
Joe is a licensed investment advisor representative with 14
years of professional experience. Joe joined SP in September
2010. He holds the Accredited Portfolio Management Advisor
(APMA) designation awarded by the College for Financial
Planning. Joe graduated with honors from the University of
South Florida in 2011 with a Bachelor of Science in Business
with a major in Finance. Joe is a graduate of the Boston
University Financial Planning Certificate Program.
For information regarding the professional designations held by SP representatives and access persons,
please refer to these links:
• Chartered Financial Analyst (CFA)
• Certified Financial Planner (CFP)
• Chartered Market Technician (CMT)
• Accredited Portfolio Management Advisor (APMA)
More information about Parker Evans, CFA, CFP, CMT, and Joe Baer, APMA is available on the SEC’s
website at https://adviserinfo.sec.gov/.
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Supervision of Representatives and Employees
Parker Evans and Joe Baer work as a team at the same office in Clearwater, FL. Parker Evans is the Chief
Compliance Officer of Successful Portfolios and supervises Baer. Clients can reach Parker by telephone
at (727) 744-3614.
Successful Portfolios LLC
611 Druid Road East
Suite 407
Clearwater, FL 33756
(727) 744-3614
info@successfulportfolios.com
www.successfulportfolios.com
www.successfulportfolios.com | 611 Druid Road East, Suite 407, Clearwater, FL 33756