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Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 28,
2025
Slayton Lewis, Inc.
SEC File No. 801-58163
22 East 100 South, 3rd Floor
Salt Lake City, Utah 84111
150 North Wacker Drive, Suite 2250
Chicago, Illinois 60606
phone: 866-752-9866
email: info@slaytonlewis.com
website: www.slaytonlewis.com
This brochure provides info@slaytonlewis.com about the qualifications and business practices of
Slayton Lewis, Inc. If you have any questions about the contents of this brochure, please contact
us at 866-752-9866 or info@slaytonlewis.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority. Registration with the SEC or state regulatory authority does not imply a
certain level of skill or expertise.
Additional information about Slayton Lewis, Inc. is also available on the SEC's website at
www.adviserinfo.sec.gov.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules.
There are no material changes to report.
Currently, our Brochure may be requested by contacting Caroline Cain, our Operations Manager,
at 866- 752-9866 or Caroline@slaytonlewis.com.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 3: Table of Contents
Contents
Item 1: Cover Page ........................................................................................................................................ 1
Item 2: Material Changes .............................................................................................................................. 2
Item 3: Table of Contents ............................................................................................................................. 3
Item 4: Advisory Business ............................................................................................................................ 5
A. Slayton Lewis, Inc. ........................................................................................................................... 5
B. Advisory Services Offered ................................................................................................................ 5
C. Client-Tailored Services and Client-Imposed Restrictions ............................................................... 6
D. Wrap Fee Programs ........................................................................................................................... 6
E. Client Assets Under Management ..................................................................................................... 6
Item 5: Fees and Compensation .................................................................................................................... 7
A. Methods of Compensation and Fee Schedule ................................................................................... 7
B. Client Payment of Fees ..................................................................................................................... 8
C. Additional Client Fees Charged ........................................................................................................ 8
D. Prepayment of Client Fees ................................................................................................................ 9
E. External Compensation for the Sale of Securities to Clients ............................................................ 9
Item 6: Performance-Based Fees and Side-by-Side Management .............................................................. 10
Item 7: Types of Clients .............................................................................................................................. 11
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss...................................................... 12
A. Methods of Analysis and Investment Strategies ............................................................................. 12
B.
Investment Strategy and Method of Analysis Material Risks ......................................................... 15
C. Security-Specific Material Risks .................................................................................................... 17
Item 9: Disciplinary Information ................................................................................................................ 18
A. Criminal or Civil Actions ............................................................................................................... 18
B. Administrative Enforcement Proceedings....................................................................................... 18
C. C. Self-Regulatory Organization Enforcement Proceedings .......................................................... 18
Item 10: Other Financial Industry Activities and Affiliations .................................................................... 19
A. Broker-Dealer or Representative Registration ................................................................................ 19
B. Futures or Commodity Registration ................................................................................................ 19
C. Material Relationships Maintained by this Advisory Business and Conflicts of Interest ............... 19
D. Recommendation or Selection of Other Investment Advisors and Conflicts of Interest ................ 19
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 20
A. Code of Ethics Description ............................................................................................................. 20
B.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest . 20
C. Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest .. 20
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
D. Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest .................................................................................................... 21
Item 12: Brokerage Practices ...................................................................................................................... 22
A. Factors Used to Select Broker-Dealers for Client Transactions ..................................................... 22
B. Aggregating Securities Transactions for Client Accounts .............................................................. 26
Item 13: Review of Accounts ..................................................................................................................... 29
A. Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved .................................................................................................................................................. 29
B. Review of Client Accounts on Non-Periodic Basis ........................................................................ 29
C. C. Content of Client-Provided Reports and Frequency .................................................................. 29
Item 14: Client Referrals and Other Compensation .................................................................................... 30
A. Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of Interest
30
B. Advisory Firm Payments for Client Referrals ................................................................................ 31
Item 15: Custody ......................................................................................................................................... 32
Item 16: Investment Discretion ................................................................................................................... 33
Item 17: Voting Client Securities................................................................................................................ 34
Item 18: Financial Information ................................................................................................................... 35
A. Balance Sheet .................................................................................................................................. 35
B. Financial Conditions Reasonably Likely to Impair Advisory Firm's Ability to Meet Commitments
to Clients ................................................................................................................................................. 35
C. Bankruptcy Petitions During the Past Ten Years ............................................................................ 35
Part 2B Brochure Supplement..................................................................................................................... 36
William Campbell ................................................................................................................................... 37
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 4: Advisory Business
A. Slayton Lewis, Inc.
Slayton Lewis, Inc. ("Slayton Lewis" and/or “the firm”) is a corporation organized in the state of
Utah. The firm also has a principal office in Chicago, Illinois. The firm is principally owned by
William Campbell and has been offering investment advisory services since 2000.
B. Advisory Services Offered
B.1 Asset Management Services
Investment management services include a current assessment of each client's investable assets,
a determination of the client's investment goals, and a determination of the client's investment
risk tolerance. Slayton Lewis will present each client with an asset allocation model that is most
closely aligned with the client's goals for the desired time frame, taking into consideration the
client's tolerance for risk. Slayton Lewis will then implement the investment plan by making the
appropriate investment choices and monitoring the portfolio on an ongoing basis. Many times
clients will wish to retain legacy positions that they hold in their portfolio or wish not to hold
certain types of securities. Slayton Lewis can consider these preferences when formulating an
appropriate investment portfolio.
In addition to providing Slayton Lewis with information regarding their personal and financial
circumstances, investment objectives and tolerance for risk, clients are required to provide the
firm with any reasonable investment restrictions that should be imposed on the management of
their portfolio, and to promptly notify the firm of any changes in such restrictions or in the
client's personal financial circumstances, investment objectives, goals and tolerance for risk.
Slayton Lewis will remind clients of their obligation to inform the firm of any such changes or
any restrictions that should be imposed on the management of the client's account. Slayton
Lewis will also contact clients at least annually to determine whether there have been any
changes in a client's personal financial circumstances, investment objectives and tolerance for
risk.
B.2. Financial Planning Services
If so desired, Slayton Lewis will provide financial planning services to its clients, which may
include a review of a client's cash flow, risk management, tax matters, retirement planning along
with estate and philanthropic planning. Slayton Lewis may provide a detailed plan along with
appropriate strategies to increase a client's effectiveness in those given areas. This service may
be included at no additional cost to the client, depending upon the amount of the client's
investable assets.
B.3. Pension Consulting Services
Slayton Lewis offers retirement plan services through its affiliate SL Pension. In that capacity, SL
Pension acts as a 3 (38) fiduciary to provide investment advice to the company owners and the
plan participants by selecting appropriate investment choices for the plan. In addition,
participants may select one of four different investment strategies managed by Slayton Lewis
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
based upon their investment goals. These strategies are portfolios constructed by using an
allocation of the funds available in the plan based upon various risk levels.
Slayton Lewis has discretion to modify these allocations from time to time based upon market
and economic conditions as well as add or remove funds to or from the plan. The participant is
under no obligation to use any of the managed strategies and can construct a portfolio using
the fund choices in the plan. In addition, participants may set up a self-directed account with the
custodian in which case their investment choices are significant. There is no additional charge
for using the managed strategies and there is a small charge for setting up a self-directed
account.
B.4 Tax Preparation Services
For an additional charge, Slayton Lewis may provide tax preparation services for individuals,
partnerships, corporations, and trusts to provide better continuity between the implemented tax
strategies provided to the client and the actual tax preparation. Slayton Lewis employs a
qualified Certified Public Accountant to provide these services.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client's account will be managed on the basis of the client's financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account-for example, restricting the type or amount of security to be
purchased in the portfolio.
D. Wrap Fee Programs
Slayton Lewis does not participate in wrap fee programs. (Wrap fee programs offer services for
one all-inclusive fee.)
E. Client Assets Under Management
As of March 27, 2025, Slayton Lewis manages $281,706,011.11 of discretionary and non
discretionary assets.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
A.1 Asset-Based Fee Schedule
The firm's fee for the services is an asset-based fee calculated as a percentage of the value of
the managed assets, calculated according to the following fee schedule, which represents the
advisor's maximum fees for individual services based on our current agreement. Older clients
may have other fee break points and fee rates based on their client agreement at the time.
Assets Under Management
$0 to $2,000,000
$2,000,001 to $5,000,000
$5,000,001 to $10,000,000
Over $10,000,000
Annual Fee Rate
1.00%
0.75%
0.50%
0.45%
The client authorizes the qualified custodian to automatically deduct the fee and all other
charges payable hereunder from the assets in the account when due with such payments to be
reflected on the next account statement sent to the client.
Asset-based fees are always subject to the investment advisory agreement between the client
and Slayton Lewis. The fee will be a percentage of the market value of all assets in the account
on the last trading day of each calendar quarter or month. The management fee is payable
quarterly or monthly, in arrears based upon the ending value. In any partial billing period, the
management fee will be prorated based on the number of days that the account was open
during the period. Retainer fees are billed monthly in arrears. Some accounts greater than $10M
may have custom fee arrangements.
A client investment advisory agreement may be canceled by either party upon 30 days' written
notice to the other. Upon termination, any earned, unpaid fees will be promptly due and
payable.
A.2 Hourly and Fixed Fee Arrangements
Financial planning fees not included with the asset management fee will be billed at the rate of
$250 per hour or a fixed fee mutually agreed upon by the client and Slayton Lewis. For fixed fee
arrangements, Slayton Lewis will provide the prospective client with an estimate of the fixed
charges prior to finalizing the financial planning agreement. Estimates will be based upon a
good faith estimate of the number of hours to complete the assignment multiplied by the
hourly rate and re-evaluated at a later point as discussed above. The client will be billed directly
for such services. A financial planning agreement may be canceled by the client at any time by
either party upon written notice to the other. Upon cancellation, the client will be billed an
invoice for time spent on the project up to such point. The invoice is payable upon receipt.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
A.3. Pension Consulting Services
All SL Pension clients are billed at 75 basis points for accounts up to $5M and then 50 basis
points for any amount above $5M. In addition to these fees, SL Pension clients will pay fees to a
third- party administrator, fees charged by the custodian, along with expense fees charged by
the various mutual funds. In total, fees range from less than 100 basis points to 130 basis points
depending upon size of the plan and the investment choices. All fees are billed on a quarterly
basis in arrears based upon the quartending value.
A.4. Tax Preparation Services
Some clients chose to have Slayton Lewis prepare their tax returns, which is an additional fee
that is billed and then direct debited from their accounts.
B. Client Payment of Fees
Slayton Lewis requires clients to authorize the direct debit of fees from their accounts.
Exceptions may be granted subject to the firm's consent for clients to be billed directly for our
fees. For directly debited fees, the custodian's periodic statements will show each fee deduction
from the account. Clients may withdraw this authorization for direct billing of these fees at any
time by notify us or their custodian in writing.
Slayton Lewis will deduct advisory fees directly from the client's account provided that (i) the
client provides written authorization to the qualified custodian, and (ii) the qualified custodian
sends the client a statement, at least quarterly, indicating all amounts disbursed from the
account.
The client is responsible for verifying the accuracy of the fee calculation, as the client's custodian
will not verify the calculation.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, pooled investment vehicles, broker
dealers, and custodians retained by clients. Such fees and expenses are described in each
exchange-traded fund and mutual fund's prospectus, each separate account manager's Form
ADV and Brochure and Brochure Supplement or similar disclosure statement, each pooled
investment vehicle's confidential off memoranda, and by any broker-dealer or custodian
retained by the client. Clients are advised to read these materials carefully before investing. If a
mutual fund also imposes sales charges, a client may pay an initial or deferred sales charge as
further described in the mutual fund's prospectus. A client using Slayton Lewis may be
precluded from using certain mutual funds because they may not be offered by the client's
custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding
the firm's brokerage practices.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
D. Prepayment of Client Fees
Slayton Lewis does not require its fees to be prepaid. Slayton Lewis's fees will either be paid
directly by the client or disbursed to Slayton Lewis by the qualified custodian of the client's
investment accounts, subject to prior written consent of the client. The custodian will deliver
directly to the client an account statement, at least quarterly, showing all investment and
transaction activity for the period, including fee disbursements from the account.
A client investment advisory agreement may be canceled by either party upon 30 days' written
notice to the other. Upon termination, any unearned, prepaid fees will be promptly refunded.
E. External Compensation for the Sale of Securities to Clients
Slayton Lewis advisory professionals are compensated solely through a salary and bonus
structure. Slayton Lewis is not paid any sales, service, or administrative fees for the sale of
mutual funds or any other investment products with respect to managed advisory assets.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Slayton Lewis does not charge performance-based fees and therefore has no economic
incentive to manage clients' portfolios in any way other than what is in their best interests.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 7: Types of Clients
Slayton Lewis provides portfolio management services primarily to high-net-worth individuals
and families, including their related trusts, corporations, non-profit institutions, and retirement
plans. Slayton Lewis requires a beginning account balance of $2 million to begin working with
an individual client.
With respect to SL Pension, Slayton Lewis typically does not work with startup plans; a current
balance of at least $2 million is required. Additionally, SL Pension generally works with
companies with no more than 100 active place participants.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Slayton Lewis's investment strategies are based on the concepts of asset allocation and low-cost
index investing. Portfolio construction and analysis is based on frameworks such as modern
portfolio theory and mean variance optimization utilizing historical statistical analysis coupled
with economic and market research to formulate asset allocations that seek to maximize risk
adjusted returns. Asset allocation seeks to reduce the risk of loss but does not preclude one
from risk of loss, clients should be prepared to experience losses from time to time.
Slayton Lewis uses a variety of sources of data to conduct its economic, investment and market
analysis, such as financial websites, economic and market research materials prepared by others,
conference calls hosted by mutual funds, corporate rating services, annual reports, prospectuses,
and company press releases. It is important to keep in mind that there is no specific approach to
investing that guarantees success or positive returns: investing in securities involves risk of loss
that clients should be prepared to bear.
Slayton Lewis and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to
clients. The methods of analysis may include quantitative methods for optimizing client
portfolios, computer-based risk/return analysis, technical analysis, and statistical and/or
computer models utilizing long-term economic criteria.
Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm's current capital market rate assessment and a particular
client's risk tolerance.
Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation, and related risk metrics, how the
security performs relative to the overall stock market, earnings data, price to earnings
ratios, and related data.
Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
Computer models may be used to derive the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
In addition, Slayton Lewis reviews research material prepared by others, as well as corporate
filings, corporate rating services, and a variety of financial publications. Slayton Lewis may
employ outside vendors or utilize third-party software to assist in formulating investment
recommendations to clients.
A.2. Material Risks of Investment Instruments
Slayton Lewis will typically invest in a mix of global stocks, bonds, commodities & real estate
with a focus on long term performance and low costs. For SL Pension, every plan has at least 10
different and distinct asset classes from which to choose.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Equity securities
Mutual fund securities
Exchange-traded funds Commodities
Fixed income securities
Municipal securities
Pooled investment vehicles
Corporate debt obligations
REITS
A.2.a. Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the company's
capitalization, quality of the company's management, quality and cost of the company's services,
the company's ability to manage costs, efficiencies in the manufacturing or service delivery
process, management of litigation risk, and the company's ability to create shareholder value
(i.e., increase the value of the company's stock price). Foreign securities, in addition to the
general risks of equity securities, have geopolitical risk, financial transparency risk, currency risk,
regulatory risk and liquidity risk.
A.2.b Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while not
having yet sold the fund. Slayton Lewis is also an approved advisor allowed to use DFA
enhanced index funds.
A.2.c. Exchange-Traded Funds ("ETFs")
ETFs are investment companies whose shares are bought and sold on a securities exchange. An
ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, DIAMONDS SM, ASDAQ 100 Index Tracking Stock SM
("QQQs SM") iShares® and VIPERs®. The funds could purchase an ETF to gain exposure to a
portion of the U.S. or foreign market. The funds, as a shareholder of another investment
company, will bear their pro-rata portion of the other investment company's advisory fee and
other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by hedge
funds that could have a negative impact on the price of the ETF. Certain ETFs may employ
leverage, which creates additional volatility and price risk depending on the amount of leverage
utilized, the collateral and the liquidity of the supporting collateral.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price of
the ETF's underlying portfolio securities, thereby causing significant price fluctuations of the ETF.
Commodity emphasis: An exchange-traded fund that invests in commodities carries significant
risks, including price, credit and market risk as well as risks to the underlying commodity which
could involve currency, political, environmental, regulatory and related risks. In addition,
investing in commodities requires leverage, and leverage increases an investor's risk and may
subject the underlying commodities to greater volatility and by extension price volatility.
A.2.d. Fixed Income Securities
Fixed income securities also carry risks unlike those of equity securities described above. These
risks include the company's ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints, jurisdictional
risk (U.S. or foreign) and currency risk. If bonds have maturities of ten years or greater, they will
likely have greater price swings when interest rates move up or down. The shorter the maturity
the less volatile the price swings. Foreign bonds have liquidity and currency risk.
A.2.e. Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally
offered only to investors who meet specified suitability, net worth, and annual income criteria.
Pooled investment vehicles sell securities through private placements and thus are illiquid and
subject to a variety of risks that are disclosed in each pooled investment vehicle's confidential
private placement memorandum or disclosure document. Investors should read these
documents carefully and consult with their professional advisors prior to committing investment
dollars. Because many of the securities involved in pooled investment vehicles do not have
transparent trading markets from which accurate and current pricing information can be
derived, or in the case of private equity investments where portfolio security companies are
privately held with no publicly traded market, the firm will be unable to monitor or verify the
accuracy of such performance information.
A.2.f. Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper and
other similar corporate debt instruments. Companies use these instruments to borrow money
from investors. The issuer pays the investor a fixed or variable rate of interest and must repay
the amount borrowed at maturity. Commercial paper (short-term unsecured promissory notes)
is issued by companies to finance their current obligations and normally has a maturity of less
than nine months. In addition, the firm may also invest in corporate debt securities registered
and sold in the United States by foreign issuers (Yankee bonds) and those sold outside the U.S.
by foreign or U.S. issuers (Eurobonds).
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
A.2.g. REITS
A REIT is a tax designation for a corporate entity which pools capital of many investors to
purchase and manage real estate. Many REITs invest in income-producing properties in the
office, industrial, retail, and residential real estate sectors. REITs are granted special tax
considerations which can significantly reduce or eliminate corporate income taxes. To qualify as
a REIT and for these special tax considerations, REITs are required by law to distribute 90% of
their taxable income to investors. REITs can be traded on a public exchange like a stock or be
offered as a non-traded REIT. REITs, both public exchange-traded and non- traded, are
subject to risks including volatile fluctuations in real estate prices, as well as fluctuations in the
costs of operating or managing investment properties, which can be substantial. Many REITs
obtain management and operational services from companies and service providers which are
directly or indirectly related to the sponsor of the REIT, which presents a potential conflict of
interest that can impact returns on investments.
Non-traded REITs include: (i) A REIT that is registered with the SEC but is not listed on an
exchange or over-the-counter market (non-exchange traded REIT); or (ii) a REIT that is sold
pursuant to an exemption to registration (Private REIT). Non-traded REITs are generally blind
pool investment vehicles. Blind pools are limited partnerships which do not explicitly state their
future investments prior to beginning their capital raising phase. During this period of capital
raising, non-traded REITs often pay distributions to their investors.
The risks of non-traded REITs are varied and significant. Because they are not exchange-traded
investments, they often lack a developed secondary market, thus making them illiquid
investments. As blind pool investment vehicles, non-traded REITs' initial share prices are not
related to the underlying value of the properties. This is because non-traded REITs begin and
continue to purchase new properties as new capital is raised. Thus, one risk for non-traded REITs
is the possibility that the blind pool will be unable to raise enough capital to carry out its
investment plan. After the capital raising phase is complete, non-traded REIT shares are
infrequently re-valued and thus may not reflect the true net asset value of the underlying real
estate investments. Non-traded REITs often offer investors a redemption program where the
shares can be sold back to the sponsor; however, those redemption programs are often subject
to restrictions and may be suspended at the sponsor's discretion. While non-traded REITs may
pay distributions to investors at a stated target rate during the capital-raising phases, the funds
used to pay such distributions may be obtained from sources other than cash flow from
operations, and such financing can increase operating costs.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client's goals, investment objectives, risk
tolerance, and personal and financial circumstances.
B.1. Margin Leverage
Although Slayton Lewis, as a general business practice, does not utilize leverage, there may be
instances in which exchange-traded funds, and, in very limited circumstances, Slayton Lewis will
utilize leverage. In this regard, please review the following:
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
The use of margin leverage enhances the overall risk of investment gain and loss to the client's
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client's account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
B.2. Short-Term Trading
Although Slayton Lewis, as a general business practice, does not utilize short-term trading, there
may be instances in which short-term trading may be necessary or an appropriate strategy. In
this regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
At times, Slayton Lewis my conduct what is called a "Tax Loss Harvest" in which portfolio
positions that are trading at a loss may be sold, and a replacement position will be purchased
immediately to hold the integrity of the portfolio allocation. The new position must be held for
31 days in order for the loss to be recognized by the IRS, at which time the original position can
be repurchased. If the market moves in a positive way, this could result in a short-term capital
gain.
B.3. Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
C. Security-Specific Material Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither Slayton Lewis nor its affiliates, employees, or independent contractors are registered
broker-dealers and do not have an application to register pending.
B. Futures or Commodity Registration
Neither Slayton Lewis nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator or commodity trading advisor and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and Conflicts of Interest
C.1. SL Pension
SL Pension, an affiliate of Slayton Lewis, provides retirement plan services to companies. Please
note that investment advisory activities are performed through and under the supervision of
Slayton Lewis. Also please be advised that Slayton Lewis has an economic incentive to
recommend to participants of ERISA plans that offer a separately managed account option to
utilize the investment services of Slayton Lewis at a potentially higher fee structure than would
otherwise be available under the plan. Slayton Lewis mitigates this conflict by evaluating the
services, fees, and investment options together with the participant's individual personal and
financial circumstances to ensure any recommendation of a separately managed account option
or rollover is appropriate and, in the participant's, best interests.
D. Recommendation or Selection of Other Investment Advisors and Conflicts of Interest
Slayton Lewis does not recommend separate account managers or other investment products in
which it receives any form of referral or solicitor compensation from the separate account
manager or client.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, Slayton Lewis has adopted policies and procedures
designed to detect and prevent insider trading. In addition, Slayton Lewis has adopted a Code of
Ethics (the "Code"). Among other things, the Code includes written procedures governing the
conduct of Slayton Lewis' advisory and access persons. The Code also imposes certain reporting
obligations on persons subject to the Code. The Code and applicable securities transactions are
monitored by the chief compliance officer of Slayton Lewis. Slayton Lewis will send clients a
copy of its Code of Ethics upon written request.
Slayton Lewis has policies and procedures in place to ensure that the interests of its clients are
given preference over those of Slayton Lewis, its affiliates and its employees. For example, there
are policies in place to prevent the misappropriation of material non-public information, and
such other policies and procedures reasonably designed to comply with federal and state
securities laws.
B. Investment Recommendations Involving a Material Financial Interest and Conflicts of
Interest
Slayton Lewis does not engage in principal trading (i.e., the practice of selling stock to advisory
clients from a firm's inventory or buying stocks from advisory clients into a firm's inventory). In
addition, Slayton Lewis does not recommend any securities to advisory clients in which it has
some proprietary or ownership interest.
C. Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Slayton Lewis, its affiliates, employees and their families, trusts, estates, charitable organizations
and retirement plans established by it may purchase the same securities as are purchased for
clients in accordance with its Code of Ethics policies and procedures. The personal securities
transactions by advisory representatives and employees may raise potential conflicts of interest
when they trade in a security that is:
owned by the client, or
considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Slayton Lewis specifically prohibits. Slayton Lewis has adopted policies and procedures that are
intended to address these conflicts of interest. These policies and procedures:
require our advisory representatives and employees to act in the client's best interest
prohibit fraudulent conduct in connection with the trading of securities in a client
account
prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
allocate investment opportunities in a fair and equitable manner
provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Slayton Lewis's procedures when
purchasing or selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest
Slayton Lewis, its affiliates, employees and their families, trusts, estates, charitable organizations,
and retirement plans established by it may effect securities transactions for their own accounts
that differ from those recommended or effected for other Slayton Lewis clients. Slayton Lewis
will make a reasonable attempt to trade securities in client accounts at or prior to trading the
securities in its affiliate, corporate, employee or employee-related accounts. Trades executed the
same day will likely be subject to an average pricing calculation (please refer to Item 12.B.3
Order Aggregation). It is the policy of Slayton Lewis to place the clients' interests above those of
Slayton Lewis and its employees.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
A 1. Custodian Recommendations
Slayton Lewis may recommend that clients establish brokerage accounts with Charles Schwab &
Co., Inc. ("custodian"), FINRA registered broker-dealers, members SIPC, to maintain custody of
clients' assets and to effect trades for their accounts. Although Slayton Lewis may recommend
that clients establish accounts at the custodian, it is the client's decision to custody assets with
the custodian. Slayton Lewis is independently owned and operated and not affiliated with
custodian. For Slayton Lewis client accounts maintained in its custody, the custodian generally
does not charge separately for custody services but is compensated by account holders through
commissions and other transaction-related or asset based fees for securities trades that are
executed through the custodian or that settle into custodian accounts.
Slayton Lewis considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances, and subject to approval by Slayton Lewis, Slayton Lewis will recommend to
a client certain other broker-dealers and/or custodians based on the needs of the individual
client and taking into consideration the nature of the services required, the experience of the
broker-dealer or custodian, the cost and quality of the services, and the reputation of the
broker-dealer or custodian. The final determination to engage a broker-dealer or custodian
recommended by Slayton Lewis will be made by and in the sole discretion of the client. The
client recognizes that broker-dealers and/or custodians have different cost and fee structures
and trade execution capabilities. As a result, there may be disparities with respect to the cost of
services and/or the transaction prices for securities transactions executed on behalf of the client.
Clients are responsible for assessing the commissions and other costs charged by broker-dealers
and/or custodians.
A.1.a. How We Select Brokers/Custodians to Recommend
Slayton Lewis seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
combination of transaction execution services along with asset custody services
(generally, without a separate fee for custody)
capability to execute, clear, and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
availability of investment research and tools that assist us in making investment
decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
reputation, financial strength, and stability of the provider
their prior service to us and our other clients
availability of other products and services that benefit us, as discussed below.
A.1.b. Client's Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging commissions or other fees on
trades that it executes or that settle into the custodian's accounts. [For some accounts, the
custodian may charge a percentage of the dollar amount of assets in the account in lieu of
commissions.] [The custodian's [commission rates [and] asset-based fees] applicable to the
firm's client accounts were negotiated based on the firm's commitment to maintain a certain
minimum amount of client assets at the custodian. This commitment benefits the
client because the [overall commission rates [and] asset-based fees] paid are lower than they
would be if the firm had not made the commitment. In addition to [commissions [or] asset
based fees], the custodian charges a flat dollar amount as a "prime broker" or "trade away" fee
for each trade that the firm has executed by a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into the client's custodian
account. These fees are in addition to the commissions or other compensation the client pays
the executing broker-dealer. Because of this, in order to minimize the client's trading costs, the
firm has the custodian execute most trades for the account.
A 1.c. Soft Dollar Arrangements
Slayton Lewis does not utilize soft dollar arrangements. Slayton Lewis does not direct brokerage
transactions to executing brokers for research and brokerage services.
A 1.d. Institutional Trading and Custody Services
The custodian provides Slayton Lewis with access to its institutional trading and custody
services, which are typically not available to the custodian's retail investors. These services
generally are available to independent investment advisors on an unsolicited basis, at no charge
to them so long as a certain minimum amount of the advisor's clients' assets are maintained in
accounts at a particular custodian. These services are not contingent upon Slayton Lewis
committing to a custodian any specific amount of business (assets in custody or trading
commissions). The custodian's brokerage services include the execution of securities
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
A.1.e. Other Products and Services
Custodian also makes available to Slayton Lewis other products and services that benefit Slayton
Lewis but may not directly benefit its clients' accounts. Many of these products and services may
be used to service all or some substantial number of Slayton Lewis's accounts, including
accounts not maintained at custodian. The custodian may also make available to Slayton Lewis
software and other technology that
provide access to client account data (such as trade confirmations and account
statements)
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
provide research, pricing and other market data
facilitate payment of Slayton Lewis's fees from its clients' accounts
assist with back-office functions, recordkeeping and client reporting
The custodian may also offer other services intended to help Slayton Lewis manage and further
develop its business enterprise. These services may include
compliance, legal and business consulting
publications and conferences on practice management and business succession
access to employee benefits providers, human capital consultants and insurance
providers
The custodian may also provide other benefits such as educational events or occasional business
entertainment of Slayton Lewis personnel. In evaluating whether to recommend that a client
custody their assets at the custodian, Slayton Lewis may take into account the availability of
some of the foregoing products and services and other arrangements as part of the total mix of
factors it considers, and not solely the nature, cost or quality of custody and brokerage services
provided by the custodian, which may create a potential conflict of interest.
A.1.f. Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to Slayton Lewis. The custodian may discount or waive fees it would otherwise
charge for some of these services or all or a part of the fees of a third party providing these
services to Slayton Lewis.
A.1.g. Additional Compensation Received from Custodians
Slayton Lewis may participate in institutional customer programs sponsored by broker-dealers
or custodians. Slayton Lewis may recommend these broker-dealers or custodians to clients for
custody and brokerage services. There is no direct link between Slayton Lewis's participation in
such programs and the investment advice it gives to its clients, although Slayton Lewis
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
receives economic benefits through its participation in the programs that are typically not
available to retail investors. These benefits may include the following products and services
(provided without cost or at a discount):
Receipt of duplicate client statements and confirmations
Research-related products and tools
Consulting services
Access to a trading desk serving Slayton Lewis participants
Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
The ability to have advisory fees deducted directly from client accounts
Access to an electronic communications network for client order entry and account
information
Access to mutual funds with no transaction fees and to certain institutional money
managers
Discounts on compliance, marketing, research, technology, and practice management
products or services provided to Slayton Lewis by third-party vendors
The custodian may also pay for business consulting and professional services received by
Slayton Lewis's related persons, and may pay or reimburse expenses (including travel, lodging,
meals and entertainment expenses for Slayton Lewis's personnel to attend conferences). Some
of the products and services made available by such custodian through its institutional customer
programs may benefit Slayton Lewis but may not benefit its client accounts. These products or
services may assist Slayton Lewis in managing and administering client accounts, including
accounts not maintained at the custodian as applicable. Other services made available through
the programs are intended to help Slayton Lewis manage and further develop its business
enterprise. The benefits received by Slayton Lewis or its personnel through participation in these
programs do not depend on the amount of brokerage transactions directed to the broker-
dealer.
As part of its fiduciary duties to clients, Slayton Lewis endeavors at all times to put the interests
of its clients first. Clients should be aware, however, that the receipt of economic benefits by
Slayton Lewis or its related persons in and of itself creates a potential conflict of interest and
may indirectly influence Slayton Lewis's recommendation of broker-dealers for custody and
brokerage services.
A.1.g. The Firm's Interest in Schwab's Services
The availability of these services from the custodian benefits the firm because the firm does not
have to produce or purchase them. The firm does not have to pay for the custodian's services so
long as a certain minimum of client assets is kept in accounts at the custodian. These services
are not contingent upon the firm committing any specific amount of business to the custodian
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
in trading commissions or assets in custody. This minimum of client assets may give the firm an
incentive to recommend that clients maintain their accounts with the custodian based on the
firm's interest in receiving the custodian's services that benefit the firm's business rather than
based on the client's interest in receiving the best value in custody services and the most
favorable execution of client transactions. This is a potential conflict of interest. The firm
believes, however, that the selection of the custodian as custodian and broker is in the best
interest of clients. It is primarily supported by the scope, quality, and price of the custodian's
services and not the custodian's services that benefit only the firm.
A.2. Brokerage for Client Referrals
Slayton Lewis does not engage in the practice of directing brokerage commissions in exchange
for the referral of advisory clients.
A.3. Directed Brokerage
A.3.a Slayton Lewis Recommendations
Slayton Lewis typically recommends Charles Schwab as custodian for clients' funds and
securities and to execute securities transactions on its clients' behalf.
A.3.b. Client-Directed Brokerage
Occasionally, clients may direct Slayton Lewis to use a particular broker-dealer to execute
portfolio transactions for their account or request that certain types of securities not be
purchased for their account. Clients who designate the use of a particular broker-dealer should
be aware that they will lose any possible advantage Slayton Lewis derives from aggregating
transactions. Such client trades are typically effected after the trades of clients who have not
directed the use of a particular broker-dealer. Slayton Lewis loses the ability to aggregate trades
with other Slayton Lewis advisory clients, potentially subjecting the client to inferior trade
execution prices as well as higher commissions.
B. Aggregating Securities Transactions for Client Accounts
B.1. Best Execution
Slayton Lewis, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, the amount of
such securities, and the executing broker. Slayton Lewis recognizes that the analysis of execution
quality involves a number of factors, both qualitative and quantitative. Slayton Lewis will follow a
process in an attempt to ensure that it is seeking to obtain the most favorable execution under
the prevailing circumstances when placing client orders. These factors include but are not
limited to the following:
The financial strength, reputation, and stability of the broker
The efficiency with which the transaction is effected
The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
The efficiency of error resolution, clearance, and settlement
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Block trading and positioning capabilities
Performance measurement
Online access to computerized data regarding customer accounts
Availability, comprehensiveness, and frequency of brokerage and research services
Commission rates
The economic benefit to the client
Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, Slayton Lewis seeks to ensure that clients receive
best execution with respect to clients' transactions by blocking client trades to reduce
commissions and transaction costs. To the best of Slayton Lewis's knowledge, these custodians
provide high-quality execution, and Slayton Lewis's clients do not pay higher transaction costs in
return for such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client's independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, Slayton Lewis believes that such commission rates are
competitive within the securities industry. Lower commissions or better execution may be able
to be achieved elsewhere.
8.2. Security Allocation
Since Slayton Lewis may be managing accounts with similar investment objectives, Slayton Lewis
may aggregate orders for securities for such accounts. In such event, allocation of the securities
so purchased or sold, as well as expenses incurred in the transaction, is made by Slayton Lewis in
the manner it considers to be the most equitable and consistent with its fiduciary obligations to
such accounts.
Slayton Lewis's allocation procedures seek to allocate investment opportunities among clients in
the fairest possible way, taking into account the clients' best interests. Slayton Lewis will follow
procedures to ensure that allocations do not involve a practice of favoring or discriminating
against any client or group of clients. Account performance is never a factor in trade allocations.
Slayton Lewis's advice to certain clients and entities and the action of Slayton Lewis for those
and other clients are frequently premised not only on the merits of a particular investment, but
also on the suitability of that investment for the particular client in light of his or her applicable
investment objective, guidelines and circumstances. Thus, any action of Slayton Lewis with
respect to a particular investment may, for a particular client, differ or be opposed to the
recommendation, advice, or actions of Slayton Lewis to or on behalf of other clients.
B.3. Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of
all participating clients. Subsequent orders for the same security entered during the same
trading day may be aggregated with any previously unfilled orders. Subsequent orders may also
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended duration exposure. All clients participating
in each aggregated order will receive the average price and, subject to minimum ticket charges
and possible step outs, pay a pro rata portion of commissions.
To minimize performance dispersion, "strategy" trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if Slayton Lewis believes that a larger size block trade would lead to best overall
price for the security being transacted.
B.4. Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is "partially filled," the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client's allocation, clients' liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
"over-filled."
Slayton Lewis acts in accordance with its duty to seek best price and execution and will not
continue any arrangements if Slayton Lewis determines that such arrangements are no longer in
the best interest of its clients.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Upon engagement of Slayton Lewis by the client, a thorough review of the client's goals,
expectations and risk tolerance is discussed and quantified. Once a portfolio structure is agreed
upon, each client account is reviewed on at least a quarterly basis by the firm Principal, Portfolio
Manager, and certain staff members to assess the appropriateness of the portfolio composition
in light of current economic conditions and the client's investment goals. If a security has fallen
from the performance margins as determined by Slayton Lewis, or if compelling market or
economic conditions warrant, a new position or portfolio allocation may be selected to replace
the current one. In addition, a client's portfolio will be reviewed prior to any meeting or in
conjunction with liquidity issues or other cash flow movements. Each client is provided a
tailored investment management guideline called "How We Manage Your Money" in lieu of a
specific Investment Policy Statement. This form is updated periodically based upon a client's
shift in risk strategy {i.e. they are approaching retirement) or other investment factors. In
addition, each client is periodically provided with a "Portfolio Snapshot" which details each asset
classes held within the client's portfolio and a corresponding percentage of the portfolio along
with any cash or reserve funds held. This report will also include a risk profile of the portfolio
distilled to a Beta factor.
SL Pension clients similarly go through a thorough review of goals, expectations, and risk
tolerance. Additionally, from time to time SL Pension will review the four investment strategies
available on the SL Pension platform to make sure the risk levels are appropriate and the
allocation is within the strategy's target range. Funds may be added or removed based upon
market and economic conditions at the discretion of SL Pension as well as adjustments in the
asset allocation.
B. Review of Client Accounts on Non-Periodic Basis
Slayton Lewis may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client's investment objectives or risk tolerance, or a material change in how
Slayton Lewis formulates investment advice.
C. Content of Client-Provided Reports and Frequency
Slayton Lewis reports to the client on a quarterly basis or at some other interval agreed upon
with the client, information on contributions and withdrawals in the client's investment portfolio,
and the performance of the client's portfolio measured against appropriate benchmarks
(including benchmarks selected by the client).
The client's independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian's statement is the official record of the client's securities
account and supersedes any statements or reports created on behalf of the client by Slayton
Lewis.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest
A.1. Charles Schwab
As disclosed under Item 12, Slayton Lewis participates in Charles Schwab’s institutional customer
program and may recommend Charles Schwab’s to clients for custody and brokerage services.
There is no direct link between Slayton Lewis's participation in the program and the investment
advice it gives to clients, although the firm receives economic benefits through its participation
in the program that are typically not available to Charles Schwab retail investors.
These benefits include the following products and services (provided either without cost or at a
discount):
Receipt of duplicate client statements and confirmations
Research related products and tools
Consulting services
Access to a trading desk serving our clients
Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to our client's accounts)
The ability to have advisory fees deducted directly from our client's
Access to an electronic communications network for client order entry and account
information
Access to mutual funds with no transaction fees, and to certain institutional money
managers
Discounts on compliance, marketing, research, technology, and practice management
products or services provided to our firm by third-party vendors
Charles Schwab may also have paid for business consulting and professional services received
by Slayton Lewis's related persons. Some of the products and services made available by Charles
Schwab through the program may benefit Slayton Lewis but may not benefit its clients'
accounts. These products or services may assist Slayton Lewis in managing and administering
client accounts, including accounts not maintained at Charles Schwab. Other services made
available by Charles Schwab are intended to help Slayton Lewis manage and further develop its
business enterprise. The benefits received by Slayton Lewis or its personnel through
participation in the program do not depend on the amount of brokerage transactions directed
to Charles Schwab.
As part of its fiduciary duties to clients, Slayton Lewis endeavors at all times to put the interests
of its clients first. Clients should be aware, however, that the receipt of economic benefits by
Slayton Lewis or its related persons in and of itself creates a potential conflict of interest and
may indirectly influence Slayton Lewis's choice of Charles Schwab for custody and brokerage
services.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
B. Advisory Firm Payments for Client Referrals
Slayton Lewis has the ability to enter into agreements with solicitors who will refer prospective
advisory clients to Slayton Lewis in return for a portion of the ongoing investment advisory fee.
Such arrangements will comply with the cash solicitation requirements of Rule 206(4)-3 under
the Investment Advisers Act of 1940. Generally, these requirements require the solicitor to have
a written agreement with Slayton Lewis. The solicitor must provide the client with a disclosure
document describing the fees it receives from Slayton Lewis, whether those fees represent an
increase in fees that Slayton Lewis would otherwise charge the client, and whether an affiliation
exists between Slayton Lewis and the solicitor. At the present time. Slayton Lewis does not
have any solicitor relationships nor has paid any solicitor referral fees in past years.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 15: Custody
Clients will receive at least quarterly account statements directly from their custodian containing
a description of all activity, cash balances and portfolio holdings in the client's account. Clients
are urged to compare billing statements provided by Slayton Lewis to the custodian statement
for accuracy. Any discrepancies should be brought to the firm's attention. The custodian's
statement is the official record of the account.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 16: Investment Discretion
Clients will grant a limited power of attorney to Slayton Lewis with respect to trading activity in
their accounts by signing the appropriate custodian limited power of attorney form. In those
cases, Slayton Lewis will exercise full discretion as to the nature and type of securities to be
purchased and sold, the amount of securities for such transactions, and the executing broker to
be used. Investment limitations may be designated by the client as outlined in the investment
advisory agreement.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 17: Voting Client Securities
Slayton Lewis does not take discretion with respect to voting proxies on behalf of its clients.
Slayton Lewis will endeavor to make recommendations to clients on voting proxies regarding
shareholder vote, consent, election, or similar actions solicited by, or with respect to, issuers of
securities beneficially held as part of Slayton Lewis supervised and/or managed assets. In no
event will Slayton Lewis take discretion with respect to voting proxies on behalf of its clients.
Except as required by applicable law, Slayton Lewis will not be obligated to render advice or take
any action on behalf of clients with respect to assets presently or former1y held in their accounts
that become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. Slayton Lewis has no obligation to determine if securities held by the client are subject
to a pending or resolved class action lawsuit. Slayton Lewis also has no duty to evaluate a
client's eligibility or to submit a claim to participate in the proceeds of a securities class action
settlement or verdict. Furthermore, Slayton Lewis has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of
actions, misconduct, or negligence by corporate management of issuers whose securities are
held by clients.
Where Slayton Lewis receives written or electronic notice of a class action lawsuit, settlement, or
verdict affecting securities owned by a client, it will forward all notices, proof of claim forms, and
other materials to the client. Electronic mail is acceptable where appropriate and where the
client has authorized contact in this manner.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Item 18: Financial Information
A. Balance Sheet
Slayton Lewis does not require the prepayment of fees of $1200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm's Ability to Meet
Commitments to Clients
Slayton Lewis does not have any financial issues that would impair its ability to provide services
to clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Part 2B Brochure Supplement
William S Campbell
President
Slayton Lewis, Inc.
22 East 100 South
Third Floor
Salt Lake City UT 84111
150 North Wacker Drive
Suite 2250
Chicago, IL 60606
866 752 9866
The brochure supplement provides information about William Campbell that supplements the Slayton
Lewis, Inc. ADV brochure. You should have received a copy of that brochure. Please contact us at:
(866) 752 9866, or by email at: info@slaytonlewis.com if you did not receive the Slayton Lewis brochure or
if you have any questions about the contents of this supplement.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
William Campbell
Slayton Lewis Inc.
22 East 100 South
Third Floor
Salt Lake City UT 84111
Item 2 - Educational Background and Business Experience:
William Campbell CFP®, President
Born: 1956
Educational Background:
Westminster College BS Economics Cum Laude 1994
College of Financial Planning, CFP®, 1991
University of Chicago, MBA 2005
Business Experience:
12/2000 to Present
Slayton Lewis Inc.
CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design)
marks (collectively, the “CFP® marks”) are professional certification marks granted in the United
States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP®
certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a
Bachelor’s Degree from a regionally accredited United States college or university (or its
equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment
planning, income tax planning, retirement planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The exam
consists of two 3-hour sessions in a one-day period which includes case studies and
client scenarios designed to test one’s ability to correctly diagnose financial planning
issues and apply one’s knowledge of financial planning to real world circumstances;
Experience – Complete at least three years of full-time financial planning-related
experience (or the equivalent, measured as 2,000 hours per year); and
Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
Continuing Education – Complete 30 hours of continuing education hours every two
years, including two hours on the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep up with developments in the
financial planning field; and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning
services at a fiduciary standard of care. This means CFP® professionals must provide
financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be
subject to CFP Board’s enforcement process, which could result in suspension or permanent
revocation of their CFP® certification.
Item 3 - Disciplinary Information:
William Campbell has not been the subject of any legal or disciplinary actions.
Item 4 - Other Business Activities:
None
Item 5 - Additional Compensation:
Other than compensation and bonuses provided by Slayton Lewis for services rendered in the
roles of President and Advisor at Slayton Lewis, William Campbell does not receive any
economic benefit by any person who is not a client of the firm.
Item 6 – Supervision:
Investment advice given to clients is monitored through the use of Investment Policy Statements
and discussions with each client. The Chief Compliance Officer reviews Investment Policy
Statements that guide our investment strategy decisions with clients. The Chief Compliance
Officer for Slayton Lewis is Joseph Patrick Amponin CPA, JD.
Item 7 – Requirements for State-Registered Advisers:
N/A
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Part 2 of Form ADV: Slayton Lewis, Inc. Brochure