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SIMA Wealth Partners, LLC
720 Moorefield Park Drive, Suite 140
North Chesterfield, VA 23235
Phone : (804) 285-5700
Fax : (804) 285-5656
www.simawealthpartners.com
March 24, 2025
Form ADV Part 2A Brochure
SIMA Wealth Partners, LLC is an investment adviser registered with the Virginia Division of Securities
and Retail Franchising. An "investment adviser" means any person who, for compensation, engages in
the business of advising others, either directly or through publications or writings, as to the value of
securities or as to the advisability of investing in, purchasing, or selling securities, or who, for
compensation and as part of a regular business, issues or promulgates analyses or reports concerning
securities. Registration with the SEC or any state securities authority does not imply a certain level of
skill or training.
This brochure provides information about the qualifications and business practices of SIMA Wealth
Partners, LLC. If you have any questions about the contents of this brochure, please contact us at (804)
285-5700. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about SIMA Wealth Partners, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov. The firm’s CRD number is 159943.
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 2
Material Changes - Item 2
The purpose of this page is to inform you of any material changes to this Brochure since our firm’s
last annual updating amendment.
On March 24, 2025, we submitted our annual updating amendment filing for fiscal year 2024 and
disclosed the following material changes.
Our firm has third party standing letters of authorization (SLOA) for certain clients where the client
grants us authority via the client’s custodian to disburse funds to one or more third party accounts
designated by the client. Please refer to Item 15 of this Brochure for more information.
We review and update our brochure at least annually to make sure that it remains current. If you
would like to receive a complete copy of our Form ADV Part 2 Brochure, please contact us at the
contact information on the cover page of this document.
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 3
Table of Contents - Item 3
Contents
Advisory Business - Item 4 ........................................................................................................................ 4
Fees and Compensation - Item 5 .............................................................................................................. 6
Performance-Based Fees and Side-By-Side Management - Item 6 ........................................................ 10
Types of Clients - Item 7 ......................................................................................................................... 10
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8 .................................................. 10
Disciplinary Information - Item 9 ............................................................................................................ 13
Other Financial Industry Activities or Affiliations - Item 10 ................................................................... 13
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11 .......... 15
Brokerage Practices - Item 12 ................................................................................................................ 15
Review of Accounts - Item 13 ................................................................................................................. 18
Client Referrals and Other Compensation - Item 14 .............................................................................. 19
Custody - Item 15 ................................................................................................................................... 19
Investment Discretion - Item 16 ............................................................................................................. 20
Voting Client Securities - Item 17 ........................................................................................................... 20
Financial Information - Item 18 .............................................................................................................. 20
Miscellaneous ......................................................................................................................................... 20
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 4
Advisory Business - Item 4
SIMA Wealth Partners, LLC (hereinafter “SIMA Wealth”) is a registered investment advisor based in North
Chesterfield, Virginia. We are a limited liability company under the laws of the State of Virginia. We have been
providing investment advisory services since 2012. Mark Allen Jones, CPA, AIF®, is the Managing Member and
principal owner of SIMA Wealth. Jennifer Monahan Betz is a Member of SIMA Wealth.
Currently, we offer the following investment advisory services, personalized to each individual client:
•
•
•
Portfolio Management Services
Financial Planning Services
Selection of Third-Party Investment Advisers
The following paragraphs describe our services and fees. Each investment advisory service is listed below and
describes how we tailor our advisory services to your individual needs. Also, you may see the term Associated
Person throughout this Brochure. As used in this Brochure, this term refers to anyone from SIMA Wealth who is
an officer, employee, and all individuals providing investment advice on behalf of SIMA Wealth. Such persons
are properly registered as investment adviser representatives in all required jurisdictions.
Portfolio Management Services/Wrap Program
Portfolio management refers to the management of money, including investments. Assets are usually held in
what is called a portfolio. Determining the types and quantities of securities to hold in a portfolio is referred to
as portfolio management.
SIMA Wealth is the portfolio manager and sponsor of a wrap fee program. A wrap fee program combines
portfolio management, advisory services, and trade execution for a single fee. SIMA Wealth, as portfolio
manager, is responsible for the research, security selection, and implementation of transaction orders in the
Client's account. The transactions in Client accounts will be executed by Charles Schwab & Co., Inc. (Schwab), a
FINRA-registered broker-dealer, member SIPC. SIMA Wealth receives a portion of the wrap fee for portfolio
management services. Schwab will also receive a portion of the fee for trade execution expenses. The terms
and conditions under which a Client participates in SIMA Wealth’s wrap fee program will be set forth in a
written agreement between the Client and SIMA Wealth. The overall cost incurred from participation in our
wrap fee program may be higher or lower than if the services were purchased separately from other advisers.
Wrap accounts are managed to diversify our clients' investments and may include various types of securities
such as equity securities, corporate debt securities, certificates of deposit, exchange traded funds, mutual
funds, U.S. government securities and options in its portfolio management programs. In limited cases, we may
also recommend investments in warrants, commercial paper, options, and limited partnerships investing in real
estate, oil, and gas.
Our investment advice is tailored to meet our clients’ needs and investment objectives. If you decide to hire
SIMA Wealth to manage your portfolio, we will meet with you to gather your financial information, determine
your goals, and decide how much risk you should take in your investments. However we construct your
investment portfolio, we will monitor your portfolio’s performance on a continuous basis, and rebalance the
portfolio whenever necessary, as changes occur in market conditions, your financial circumstances, or both.
We recommend that you review the statement(s) you receive from the qualified custodian. Please call our main
office number, located on the cover page of this brochure, if you have any questions about your statement.
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 5
Automated Portfolio Management
SIMA Wealth offers the Charles Schwab Institutional Intelligent Portfolios (“IIP”) automated portfolio
management program to clients who do not have the required assets to maintain an actively managed
investment account. IIP is a software-based, automated investment allocation-rebalancing program that utilizes
exchange traded funds (ETFs). In order to participate in this program, a client completes a risk questionnaire,
which is used to create an asset allocation model. The asset allocation model is periodically updated by the
software and it requires minimum interaction by SIMA Wealth. Clients participating in this program receive
minimal interaction from SIMA Wealth. However, if they have questions about their portfolio, they may contact
SIMA Wealth by calling the number listed on the cover page of this brochure. IIP may not be suitable to clients
with significant assets who require more active management. More information about Charles Schwab
Institutional Intelligent Portfolios is available at https://institutionalintelligent.schwab.com.
Financial Planning Services
We offer broad based financial planning including tax planning, insurance planning, estate planning, disability
planning, business planning, retirement planning, education planning, and budgeting and cash flow analysis.
SIMA Wealth strives to achieve a client’s long-term financial goals by implementing a financial planning process
that may include any or all of the following steps:
•
• Assessment of a client’s present financial situation by collecting information regarding net worth and
cash flow statements, tax returns, insurance policies, investment portfolios, pension plans, employee
benefit statements etc.
Identification of a client’s financial and personal goals and objectives. Goals or objectives may include
financing a child’s college education or retirement planning. The identified goals or objectives are
specific, realistic, and measurable. All goals include time horizons.
•
•
•
• Resolution of finance related problems. Obstacles to achieving financial independence are identified
so that resolution may occur. Examples of problem areas can include too little or too much insurance
coverage, inadequate cash flow or a high tax burden.
Plan Design. A written financial plan is prepared that includes recommendations and solutions to any
financial related problems.
Implementation of the financial plan. The financial plan is finalized and agreed upon. The
recommendations and solutions are executed to reach the desired goals and objectives.
Evaluation of the financial plan is conducted periodically. The financial planning service provides the
option of conducting a periodic review and revision of the plan to ensure that the financial goals are
achieved. The client may be required to pay an additional fee to exercise this option.
Financial plans are based on your financial situation and the financial information you provide to SIMA Wealth.
If your financial situation, goals, objectives, or needs change, you must notify us promptly.
We also provide financial planning services that cover a specific area, such as retirement or estate planning. We
offer consultative services where we set an appointment to meet with you for financial planning advice for an
hourly fee.
You may choose to accept or reject our recommendations. If you decide to proceed with our
recommendations, you may do so either through our investment advisory services or by using the
advisory/brokerage firm of your choice.
Selection of Third-Party Investment Advisers
SIMA Wealth may enter into agreements with various third-party investment advisers for the provision of
certain investment advisory services. Factors considered in the selection of a third-party advisor include but
may not be limited to: i) SIMA Wealth’s preference for a particular third-party advisor; ii) the client’s risk
tolerance, goals and objectives, as well as investment experience; and, iii) the amount of client assets available
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 6
for investment. In order to assist clients in the selection of a third-party advisor, an Associated Person of SIMA
Wealth will typically gather information from the client about the client’s financial situation, investment
objectives, and reasonable restrictions the client wants imposed on the management of the account.
The third-party advisor may customize the client's portfolio by blending traditional investment strategies with
an allocation to asset classes. The investment strategy adopted by the third-party advisor may embrace value,
growth, or contrarian investing styles. Generally, securities transactions will be decided upon and executed by
the third-party advisor on a discretionary basis. This means that the manager selected will have the ability to
buy and sell securities in your account without obtaining your approval. SIMA Wealth and its Associated
Persons will not manage, or obtain discretionary authority over the assets in accounts participating in these
programs; however, clients may grant SIMA Wealth the discretionary authority to hire and fire such third party
managers. Generally, clients may not impose restrictions on investing in certain securities or types of securities
in accounts managed by a third-party advisor.
Associated Persons of SIMA Wealth will periodically review reports provided to the client. An Associated Person
of SIMA Wealth will contact the client at least annually, or more often as agreed upon with each client, to
review the client’s financial situation and objectives, communicate information to the third-party advisor
managing the account as necessary, and to assist the client in understanding and evaluating the services
provided by the third-party advisor. Clients will be expected to notify SIMA Wealth of any changes in their
financial situation, investment objectives, or account restrictions.
The third-party advisor may offer wrapped or non-wrapped pricing options. Wrap pricing structures allow the
client to pay an all-inclusive fee for management, brokerage, clearance, custody, and administrative services. In
a non-wrap pricing structure, the third-party advisor’s fee may be separated from the advisory fee charged by
SIMA Wealth. Transaction costs may also be charged for the execution and clearance of advisory transactions
directed by such Third-Party Advisory Services. A complete description of the programs and services provided,
the amount of total fees, the payment structure, termination provisions and other aspects of each program are
detailed and disclosed in: i) the third-party advisor’s Form ADV Part 2A; ii) the program wrap brochure (if
applicable) or other applicable disclosure documents; iii) the disclosure documents of the portfolio manager(s)
selected; or, iv) the third-party advisor’s account opening documents. A copy of all relevant disclosure
documents of the third-party advisor and of the individual portfolio manager(s) will be provided to anyone
interested in these programs/managers.
Assets Under Management
As of January 29, 2025, we have approximately $145,404,434 in discretionary assets under management. We
do not manage assets on a non-discretionary basis.
Fees and Compensation - Item 5
SIMA Wealth generally charges a percentage of assets under management, hourly charges, and/or fixed fees
for its advisory services.
Portfolio Management Services/Wrap Program Fees
For portfolio management services, SIMA Wealth charges an annual fee based upon a percentage of the market
value of the assets being managed. On an annualized basis, fees will be subject to the following tiered fee
schedule:
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 7
Assets Under Management
$0 -$249,999
$250,000 -$499,999
$500,000 -$749,999
$750,000 -$1,249,999
$1,250,000 -$4,999,999
Accounts over $5,000,000 +
Annual Fee
1.65%
1.55%
1.45%
1.15%
0.90%
0.70%
Portfolio management fees may be negotiable depending on factors such as the amount of assets under
management, range of investments, and complexity of the client’s financial circumstances, among others. Since
this fee is negotiable, the exact fee paid by the client will be clearly stated in the advisory agreement signed by
the client and SIMA Wealth. Fees are billed quarterly, in advance, and are based on the amount of the assets
under management on the last day of the prior quarter as valued by an independent pricing service, where
available, or otherwise in good faith as reflected on Client’s quarterly portfolio evaluation report.
Payment of our portfolio management fees will be made by the qualified custodian holding the client’s funds
and securities, provided the following requirements are met:
• We have authorization from you, in writing, permitting the fees to be paid directly from your account
held by the qualified custodian.
• We disclose to you that it is your responsibility to verify the accuracy of the fee calculation and that
the custodian will not determine whether the fee is accurately calculated.
•
The qualified custodian agrees to send you a statement, at least quarterly, showing all funds that came
out of your account including the amount of the advisory fee paid directly to SIMA Wealth.
We may deduct the fee from a designated account to facilitate billing.
You may see slight differences in the quarter-end market value of your account from your custodian’s
statement as compared to the billable market value of your account due to differences in the treatment of
accrued interest posting, trade date versus settlement date, and other variables. You should review the
information in the account statement provided by the custodian. The custodian's account statement is the
official record of the holdings and value of investments held in your account(s).
At the inception of investment management services, the first pay period’s fees will be calculated on a pro-rata
basis. The Advisory Agreement between SIMA Wealth and the client will continue in effect until either party
terminates the Agreement in accordance with the terms of the Agreement. SIMA Wealth’s annual fee will be
pro-rated through the date of termination and any remaining balance shall be refunded to the client in a timely
manner.
Financial Planning Services
SIMA Wealth may provide financial planning and consulting services for a fixed fee and/or hourly fee. The fee
will be payable to SIMA Wealth. Our consulting fees are negotiable and are payable as invoiced. We utilize the
following financial planning fee schedules:
•
Fixed Fees: SIMA Wealth will charge a fixed fee that ranges from $3,500.00 to $15,000.00, for broad
based planning services. In limited circumstances, the total cost could potentially exceed $15,000.00.
For example, a client with limited assets who hires SIMA Wealth for retirement planning may only pay
a fee of $3,500 while a client with a complex financial situation who hires SIMA Wealth for a broad-
based plan that includes a retirement plan, insurance review, tax Planning, estate Planning, cash flow
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 8
planning and education goal planning may pay a fee of $15,000. In limited circumstances, the total cost
could potentially exceed $15,000.00. In these cases, we will notify the client before the additional
work is performed and we may request that the client pay an additional fee.
• Hourly Fees: SIMA Wealth charges an hourly fee of $325 for clients who request specific services (such
as a modular plan or hourly consulting services) and do not desire a broad based written financial plan.
If the client engages SIMA Wealth for additional investment advisory services, SIMA Wealth may offset all or a
portion of its fees for those services based upon the amount paid for the consulting services.
Prior to engaging SIMA Wealth to provide consulting services, the client will generally be required to enter into
a written Agreement with us. The Agreement will set forth the terms and conditions of the engagement and
describe the scope of the services to be provided and the portion of the fee that is due from the client.
Generally, SIMA Wealth requires a prepayment of 50% of the fee with the remaining balance due upon
completion of the agreed upon services. SIMA Wealth does not require the prepayment of over $1,200, six or
more months in advance.
Either party may terminate the Agreement by written notice to the other. In the event the client terminates
SIMA Wealth’s consulting services, the balance of SIMA Wealth’s unearned fees (if any) shall be refunded to the
client.
Additional Fees and Expenses
The fees SIMA Wealth charges may be negotiable based on the amount of assets under management,
complexity of client goals and objectives, and level of services rendered. As described above, the fees are
charged as described and are not based on a share of capital gains of the funds of an advisory client.
All fees paid to SIMA Wealth for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds or exchange traded funds to their shareholders. These fees and expenses
are described in each fund's prospectus. These fees generally include a management fee, other fund expenses,
and a possible distribution fee. If the fund also imposes sales charges, a client may pay an initial or deferred
sales charge.
A client could invest in a mutual fund directly, without the services of SIMA Wealth. In that case, the client
would not receive the services provided by SIMA Wealth, which are designed, among other things, to assist the
client in determining which mutual fund or funds are most appropriate to each client's financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and the fees charged by
SIMA Wealth to fully understand the total amount of fees to be paid by the client and to thereby evaluate the
advisory services being provided.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless
otherwise agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included
as part of assets under management for purposes of calculating the firm’s advisory fee. At any specific point in
time, depending upon perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions
for defensive, liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such
amounts could miss market advances and, depending upon current yields, at any point in time, the firm’s
advisory fee could exceed the interest paid by the client’s cash or cash equivalent positions.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including but not limited to investment
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 9
performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there
may be extended periods of time when the firm determines that changes to a client’s portfolio are neither
necessary nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment
advisory fee will continue to apply during these periods, and there can be no assurance that investment
decisions made by the firm will be profitable or equal any specific performance level(s).
Compensation for the Sale of Securities or Other Investment Products
Mark Allen Jones, Managing Member of SIMA Wealth, is the President and sole shareholder of SIMA Financial
Group, Inc., a financial services company. Associated persons of SIMA Wealth market their advisory services
thorough this entity.
SIMA Financial Group, Inc. owns 33% of SIMA Benefits Consulting Group, LLC, an insurance agency based in
Virginia. SIMA Benefits Consulting Group, LLC offers hourly insurance consulting services and various insurance
products. Persons associated with SIMA Wealth are licensed insurance agents and can effect transactions in
insurance products through SIMA Benefits Consulting Group, LLC and they can earn compensation for these
activities. SIMA Wealth expects that clients to whom it offers advisory services may also be clients for whom
persons associated with SIMA Wealth act as insurance agents. Clients are instructed that the fees paid to SIMA
Wealth for advisory services are separate and distinct from the commissions earned by personnel for placing
the client in insurance products in their capacities as licensed insurance agents. The sale of insurance
instruments and other commissionable products offered by Associated Persons are intended to complement
our advisory services. However, this practice presents a conflict of interest because persons providing
investment advice on behalf of our firm who are insurance agents have an incentive to recommend insurance
products to you for the purpose of generating commissions rather than solely based on your needs. We
address this conflict of interest by recommending insurance products only where we, in good faith, believe that
it is appropriate for the client’s particular needs and circumstances and only after a full presentation of the
recommended insurance product to our client. In addition, we explain the insurance underwriting process to
our clients to illustrate how the insurer also reviews the client’s application and disclosures prior to the
issuance of a resulting insuring agreement. Clients to whom the firm offers advisory services are informed that
they are under no obligation to purchase insurance services. Clients who do choose to purchase insurance
services are under no obligation to use our licensed Associated Persons and may use the insurance brokerage
firm and agent of their choice.
Persons associated with SIMA Wealth may also be associated with SIMA Retirement Solutions, LLC (“SIMA
Retirement”), a Virginia based, registered investment adviser. We are affiliated through common control and
ownership with SIMA Retirement. We may recommend that plan sponsors utilize retirement plan consulting
services offered by SIMA Retirement. SIMA Wealth will not directly share in the compensation received by
SIMA Retirement, but individuals associated with SIMA Wealth who are also associated with SIMA Retirement
may be compensated in their capacities as owners, officers, and/or investment adviser representatives of SIMA
Retirement. Associated Persons and we may have a financial incentive to recommend the services of SIMA
Retirement. However, you are not required to use the services of SIMA Retirement.
All conflicts of interest between you and SIMA Wealth, and the Associated Persons of SIMA Wealth, are
outlined in this Disclosure Brochure. If additional conflicts arise in the future, we will notify you in writing or
supply you with an updated Disclosure Brochure.
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 10
Performance-Based Fees and Side-By-Side Management - Item 6
We and our Associated Persons do not accept performance-based fees. Performance based fees are based on a
share of capital gains on or capital appreciation of the client’s assets.
Types of Clients - Item 7
We generally offer investment advisory services to individuals, pension and profit-sharing plans and
participants, trusts, estates, charitable organizations, corporations, and other business entities.
SIMA Wealth requires a minimum of $500,000 to open and maintain an advisory account. At our sole
discretion, we may waive this requirement. This requirement can be met by combining two or more accounts
owned by you or related family members. Accounts managed by TPAs may be subject to different minimum
investment requirements.
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8
The following are different methods of analysis that we may use when providing you with investment advice:
•
•
Fundamental Analysis – this approach attempts to determine a security’s value by focusing on
underlying factors that affect a company's actual business and its future prospects. The term refers to
the analysis of the economic well-being of a financial entity as opposed to only its price movements.
Tactical Analysis – this approach aims to take advantage of inefficiencies in asset pricing while avoiding
overpriced assets. Tactical Analysts believe that making periodic changes in the amounts invested
within different asset classes can enhance investment returns and reduce risk.
We may use one or more of the following investment strategies when advising you on investments:
•
•
•
•
Long Term Purchases – securities held for over a year.
Short Term Purchases – securities held for less than a year.
Trading – securities held for less than 30 days.
Covered Options – covered option is a strategy in which an investor writes an option contract while at
the same time owning an equivalent number of shares of the underlying stock.
The investment advice provided along with the strategies suggested by SIMA Wealth will vary depending on
each client’s specific financial situation and goals. This brief statement does not disclose all of the risks and
other significant aspects of investing in financial markets. In light of the risks, you should fully understand the
nature of the contractual relationship(s) into which you are entering and the extent of your exposure to risk.
Certain investing strategies may not be suitable for many members of the public. You should carefully consider
whether the strategies employed would be appropriate for you in light of your experience, objectives, financial
resources and other relevant circumstances.
Investing in securities involves risk of loss that you should be prepared to bear.
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 11
General Investment Risk: All investments come with the risk of losing money. Investing involves substantial
risks, including complete possible loss of principal plus other losses and may not be suitable for many members
of the public. Investments, unlike savings and checking accounts at a bank, are not insured by the government
to protect against market losses. Different market instruments carry different types and degrees of risk and you
should familiarize yourself with the risks involved in the particular market instruments in which you intend to
invest.
Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives and
past performance should not be seen as a guide to future returns. The value of investments and the income
derived may fall as well as rise and investors may not recoup the original amount invested. Investments may
also be affected by any changes in exchange control regulation, tax laws, withholding taxes, international,
political and economic developments, and government, economic or monetary policies.
Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities
may fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall,
and their prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest
rate changes.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s)
may not make required interest payments. An issuer suffering an adverse change in its financial condition could
lower the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit
rating of a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in
lower quality debt securities are more susceptible to these problems and their value may be more volatile.
Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange control
regulations or changes in the exchange rates. Changes in currency exchange rates may influence the share
value, the dividends or interest earned and the gains and losses realized. Exchange rates between currencies
are determined by supply and demand in the currency exchange markets, the international balance of
payments, governmental intervention, speculation, and other economic and political conditions. If the currency
in which a security is denominated appreciates against the US Dollar, the value of the security will increase.
Conversely, a decline in the exchange rate of the currency would adversely affect the value of the security.
Risks Associated with Investing in Options: Transactions in options carry a high degree of risk. A relatively
small market movement will have a proportionately larger impact, which may work for or against the investor.
The placing of certain orders, which are intended to limit losses to certain amounts, may not be effective
because market conditions may make it impossible to execute such orders. Selling ("writing" or "granting") an
option generally entails considerably greater risk than purchasing options. Although the premium received by
the seller is fixed, the seller may sustain a loss well in excess of that amount. The seller will also be exposed to
the risk of the purchaser exercising the option and the seller will be obliged either to settle the option in cash
or to acquire or deliver the underlying investment. If the option is "covered" by the seller holding a
corresponding position in the underlying investment or a future on another option, the risk may be reduced.
Concentrated Position Risk: Certain Associated Persons may recommend that clients concentrate account assets
in an industry or economic sector. In addition to the potential concentration of accounts in one or more sectors,
certain accounts may, or may be advised to, hold concentrated positions in specific securities. Therefore, at
times, an account may, or may be advised to, hold a relatively small number of securities positions, each
representing a relatively large portion of assets in the account. As a result, the account will be subject to greater
volatility than a more sector diversified portfolio. Investments in issuers within an industry or economic sector
that experiences adverse economic, business, political conditions or other concerns will impact the value of such
a portfolio more than if the portfolio’s investments were not so concentrated. A change in the value of a single
SIMA Wealth Partners, LLC
Form ADV Part 2A
Page 12
investment within the portfolio will affect the overall value of the portfolio and will cause greater losses than it
would in a portfolio that holds more diversified investments.
Preferred Securities Risk: Preferred Securities have similar characteristics to bonds in that preferred securities
are designed to make fixed payments based on a percentage of their par value and are senior to common stock.
Like bonds, the market value of preferred securities is sensitive to changes in interest rates as well as changes in
issuer credit quality. Preferred securities, however, are junior to bonds with regard to the distribution of
corporate earnings and liquidation in the event of bankruptcy. Preferred securities that are in the form of
preferred stock also differ from bonds in that dividends on preferred stock must be declared by the issuer’s board
of directors, whereas interest payments on bonds generally do not require action by the issuer’s board of
directors, and bondholders generally have protections that preferred stockholders do not have, such as
indentures that are designed to guarantee payments – subject to the credit quality of the issuer – with terms and
conditions for the benefit of bondholders. In contrast preferred stocks generally pay dividends, not interest
payments, which can be deferred or stopped in the event of credit stress without triggering bankruptcy or
default. Another difference is that preferred dividends are paid from the issue’s after-tax profits, while bond
interest is paid before taxes.
Inverse Funds: Inverse mutual funds and ETFs, which are sometimes referred to as "short" funds, seek to provide
the opposite of the single-day performance of the index or benchmark they track. Inverse funds are often
marketed as a way to profit from, or hedge exposure to, downward moving markets. Some inverse funds also
use leverage, such that they seek to achieve a return that is a multiple of the opposite performance of the
underlying index or benchmark (i.e., -200%, -300%). In addition to leverage, these funds may also use derivative
instruments to accomplish their objectives. As such, inverse funds are highly volatile and provide the potential
for significant losses.
Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed
to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer
users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of
data, and/or misappropriation of confidential information. In general, cyber-attacks are deliberate; however,
unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the
processing of transactions, affecting the ability to calculate net asset value or impeding or sabotaging trading.
Clients may also incur substantial costs as the result of a cybersecurity breach, including those associated with
forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft,
unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary
information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In
addition, clients could be exposed to additional losses as a result of unauthorized use of their personal
information. While our firm has established a business continuity plan and systems designed to prevent cyber-
attacks, there are inherent limitations in such plans and systems, including the possibility that certain risks have
not been identified. Similar types of cyber security risks are also present for issuers of securities, investment
companies and other investment advisers in which we invest, which could result in material adverse
consequences for such entities and may cause a client's investment in such entities to lose value.
Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and mortality over a
wide geographic area, crossing international boundaries, and causing significant economic, social, and political
disruption. It is difficult to predict the long-term impact of such events because they are dependent on a variety
of factors including the global response of regulators and governments to address and mitigate the worldwide
effects of such events. Workforce reductions, travel restrictions, governmental responses and policies and
macroeconomic factors will negatively impact investment returns.
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Cryptocurrency Risk: Cryptocurrency (e.g., bitcoin and ether), often referred to as “virtual currency”, “digital
currency,” or “digital assets,” is designed to act as a medium of exchange. Cryptocurrency is an emerging asset
class. There are thousands of cryptocurrencies, the most well-known of which is bitcoin. Certain of the firm’s
clients may have exposure to bitcoin or another cryptocurrency, directly or indirectly through an investment such
as an ETF or other investment vehicles. Cryptocurrency operates without central authority or banks and is not
backed by any government. Cryptocurrencies may experience very high volatility and related investment vehicles
may be affected by such volatility. As a result of holding cryptocurrency, certain of the firm’s clients may also
trade at a significant premium or discount to NAV. Cryptocurrency is also not legal tender. Federal, state or
foreign governments may restrict the use and exchange of cryptocurrency, and regulation in the U.S. is still
developing. The market price of many cryptocurrencies, including bitcoin, has been subject to extreme
fluctuations. If cryptocurrency markets continue to be subject to sharp fluctuations, investors may experience
losses if the value of the client’s investments decline. Similar to fiat currencies (i.e., a currency that is backed by
a central bank or a national, supra-national or quasi-national organization), cryptocurrencies are susceptible to
theft, loss and destruction. Cryptocurrency exchanges and other trading venues on which cryptocurrencies trade
are relatively new and, in most cases, largely unregulated and may therefore be more exposed to fraud and
failure than established, regulated exchanges for securities, derivatives and other currencies. The SEC has issued
a public report stating U.S. federal securities laws require treating some digital assets as securities.
Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical glitches,
hackers or malware. Due to relatively recent launches, most cryptocurrencies have a limited trading history,
making it difficult for investors to evaluate investments. Generally, cryptocurrency transactions are irreversible
such that an improper transfer can only be undone by the receiver of the cryptocurrency agreeing to return the
cryptocurrency to the original sender. Digital assets are highly dependent on their developers and there is no
guarantee that development will continue or that developers will not abandon a project with little or no notice.
Third parties may assert intellectual property claims relating to the holding and transfer of digital assets, including
cryptocurrencies, and their source code. Any threatened action that reduces confidence in a network’s long-term
ability to hold and transfer cryptocurrency may affect investments in cryptocurrencies.
Many significant aspects of the U.S. federal income tax treatment of investments in cryptocurrency are uncertain
and an investment in cryptocurrency may produce income that is not treated as qualifying income for purposes
of the income test applicable to regulated investment companies. Certain cryptocurrency investments may be
treated as a grantor trust for U.S. federal income tax purposes, and an investment by the firm’s clients in such a
vehicle will generally be treated as a direct investment in cryptocurrency for tax purposes and “flow-through” to
the underlying investors.
Disciplinary Information - Item 9
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of us or the integrity of our management. There is no history
of material legal or disciplinary events by SIMA Wealth or our management persons.
Other Financial Industry Activities or Affiliations - Item 10
Mark Allen Jones, Managing Member of SIMA Wealth, is the President and sole shareholder of SIMA Financial
Group, Inc., a financial services company. Associated persons of SIMA Wealth market their advisory services
thorough this entity.
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Form ADV Part 2A
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SIMA Financial Group, Inc. owns 33% of SIMA Benefits Consulting Group, LLC, an insurance agency based in
Virginia. SIMA Benefits Consulting Group, LLC offers insurance consulting services and various insurance
products. Persons associated with SIMA Wealth are licensed insurance agents and can effect transactions in
insurance products through SIMA Benefits Consulting Group, LLC and they can earn compensation for these
activities. SIMA Wealth expects that clients to whom it offers advisory services may also be clients for whom
persons associated with SIMA Wealth act as insurance agents. Clients are instructed that the fees paid to SIMA
Wealth for advisory services are separate and distinct from the commissions earned by personnel for placing
the client in insurance products in their capacities as licensed insurance agents. Clients to whom SIMA Wealth
offers advisory services are informed that they are under no obligation to use persons associated with SIMA
Wealth for insurance services and they may use the insurance brokerage firm and agent of their choice.
SIMA Financial Group, Inc. is also the holding company of SIMA Payroll Solutions, LLC. SIMA Payroll Solutions,
LLC offers payroll processing services to its clients.
In addition, SIMA Financial Group, Inc. is the holding company for SIMA Technology Group, LLC. SIMA
Technology Group, LLC offers technology managed services such as IT consulting, computer networking, backup
& recovery systems to its clients.
Mr. Jones is the Managing Member and majority owner of SIMA Accounting Group, LLC, a full service certified
public accounting firm providing a wide range of accounting services to individuals and business clients. Certain
Associated Persons of SIMA Wealth may also offer accounting services through SIMA Accounting Group, LLC.
Associated Persons of SIMA Wealth may recommend SIMA Accounting Group, LLC to their clients. As such,
clients should be aware that a conflict of interest is inherent in such an arrangement. However, clients of one
firm are not required to use the services of any affiliated firm.
Mr. Jones currently devotes approximately 65% of his time to SIMA Accounting Group, SIMA Payroll Solutions,
SIMA Benefits Consulting Group, and SIMA Technology Group.
Ms. Betz devotes approximately 10% of her time to SIMA Accounting Group; 40% to SIMA Retirement Solutions
and 50% to SIMA Wealth Partners.
Persons associated with SIMA Wealth may also be associated with SIMA Retirement Solutions, LLC (“SIMA
Retirement”), a Virginia based, registered investment adviser. We are affiliated through common control and
ownership with SIMA Retirement. We may recommend that plan sponsors utilize retirement plan consulting
services offered by SIMA Retirement. SIMA Wealth will not directly share in the compensation received by
SIMA Retirement, but individuals associated with SIMA Wealth who are also associated with SIMA Retirement
may be compensated in their capacities as owners, officers, and/or investment adviser representatives of SIMA
Retirement. Associated Persons and we may have a financial incentive to recommend the services of SIMA
Retirement. However, you are not required to use the services of SIMA Retirement.
Mr. Jones currently devotes approximately 10% of his time as the Managing Member, Chief Compliance Officer,
and as an Investment Adviser Representative of SIMA Retirement.
Associated Persons and we have a financial incentive to recommend the services of one or more of our
affiliates. This creates a material conflict of interest. However, you are not required to purchase products
through or to use the services of any of our affiliates or associated persons.
Recommendation of Other Advisors
We may recommend that you use a third-party advisor (TPA) as part of our asset allocation and investment
strategy. You are not required to use the services of any TPA we recommend.
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Form ADV Part 2A
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We will only recommend TPAs with whom we have executed a written agreement and we will provide all
clients with a written disclosure that includes SIMA Wealth name, the TPA's name, the nature of the
relationship, including any affiliation between SIMA Wealth and the TPA (if any); and the terms of such
compensation arrangement.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11
Description of Our Code of Ethics
SIMA Wealth has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code
focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of
interest. The Code includes SIMA Wealth’s policies and procedures developed to protect client’s interests in
relation to the following topics:
The duty at all times to place the interests of clients first;
The requirement that all personal securities transactions be conducted in such a manner as to be
consistent with the code of ethics.
The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s
position of trust and responsibility;
The fiduciary principle that information concerning the identity of security holdings and financial
circumstances of clients is confidential; and
The principle that independence in the investment decision-making process is paramount.
A copy of SIMA Wealth’s Code of Ethics is available upon request to Mark Allen Jones, Managing Member and
Jennifer Monahan Betz, Member, at (804) 285-5700.
Personal Trading Practices
At times, SIMA Wealth and/or its Advisory Representatives may take positions in the same securities as clients,
which may pose a conflict of interest with clients. SIMA Wealth and its Advisory Representatives will generally
be “last in” and “last out” for the trading day when trading occurs in close proximity to client trades. We will
not violate our fiduciary responsibilities to our clients. Front running (trading shortly ahead of clients) is
prohibited. Should a conflict occur because of materiality (i.e. a thinly traded stock), disclosure will be made to
the client(s) at the time of trading. Incidental trading not deemed to be a conflict (i.e. a purchase or sale which
is minimal in relation to the total outstanding value, and as such would have negligible effect on the market
price), would not be disclosed at the time of trading.
Brokerage Practices - Item 12
SIMA Wealth does not maintain custody of your assets that we manage (although we may be deemed to have
custody of your assets if you give us authority to withdraw assets from your account (see Item 15 custody,
below). Your assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or
bank. We require that our clients use Charles Schwab & Co., Inc. (Schwab), a FINRA-registered broker-dealer,
member SIPC, as the qualified custodian. We are independently owned and operated and not affiliated with
Schwab. Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them
to. While we require that you use Schwab as custodian/broker, you will decide whether to do so and open your
account with Schwab by entering into an account agreement directly with them. We do not open the account
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Form ADV Part 2A
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for you. If you do not wish to place your assets with Schwab, we will not be able to manage your account. Not
all advisors require their clients to use a particular broker-dealer or other custodian selected by the advisor.
Even though your account is maintained at Schwab, we can still use other brokers to execute trades for your
account, as described in the next paragraph.
How We Select Brokers/Custodians
We seek to select a custodian/broker who will hold your assets and execute transactions on terms that are
overall most advantageous when compared to other available providers and their services. We consider a wide
range of factors, including, among others, these:
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combination of transaction execution services along with asset custody services (generally without a
separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for your account)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check requests,
bill payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds
(ETFs), etc.)
availability of investment research and tools that assist us in making investment decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate them
reputation, financial strength and stability of the provider
their prior service to us and our other clients
availability of other products and services that benefit us, as discussed below (see “Products and
Services Available to Us from Schwab”)
Your Custody and Brokerage Costs
Schwab generally does not charge our clients separately for custody services but is compensated by charging
you commissions or other fees on trades that it executes or that settle into your Schwab account. Schwab’s
commission rates applicable to our client accounts were negotiated based on our commitment to maintain a
certain level of our clients’ assets statement equity in accounts at Schwab. This commitment benefits you
because the overall commission rates you pay are lower than they would be if we had not made the
commitment. In addition to commissions, Schwab charges you a flat dollar amount as a “prime broker” or
“trade away” fee for each trade that we have executed by a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into your Schwab account. These fees are in
addition to the commissions or other compensation you pay the executing broker-dealer. Because of this, in
order to minimize your trading costs, we have Schwab execute most trades for your account.
Products and Services Available to Us from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like us. They
provide us and our clients with access to its institutional brokerage – trading, custody, reporting and related
services – many of which are not typically available to Schwab retail customers. Schwab also makes available
various support services. Some of those services help us manage or administer our clients’ accounts while
others help us manage and grow our business. Schwab’s support services are generally available on an
unsolicited basis (we do not have to request them) and at no charge to us as long as we keep a total of at least
$10 million of our clients’ assets in accounts at Schwab. If we have less than $10 million in client assets at
Schwab, it may charge us quarterly service fees. Below is a more detailed description of Schwab’s support
services:
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Services that Benefit You
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Schwab include
some to which we might not otherwise have access or that would require a significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph generally benefit you and your
account.
Additionally, Schwab has agreed to reimburse all transfer of Account Exit Fees to clients transferring into
Schwab for a period of 12 months following the establishment of our custodial relationship with Schwab.
Services that May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly benefit you
or your account. These products and services assist us in managing and administering our clients’ accounts.
They include investment research, both Schwab’s own and that of third parties. We may use this research to
service all or some substantial number of our clients’ accounts, including accounts not maintained at Schwab.
In addition to investment research, Schwab also makes available software and other technology that:
provide access to client account data (such as duplicate trade confirmations and account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
provide pricing and other market data;
facilitate payment of our fees from our clients’ accounts; and
assist with back-office functions, recordkeeping, and client reporting.
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Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
educational conferences and events
technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants, and insurance providers.
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Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab may also discount or waive its fees for some of these services or pay all or a
part of a third party’s fees. To this end, Schwab has agreed to provide SIMA Wealth a financial benefit for
software purchases in the amount of $10,000 in year one, and $5,000 in year two, following the establishment
of our custodial relationship with Schwab. Schwab may also provide us with other benefits such as occasional
business entertainment of our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase
them. We do not have to pay for Schwab’s services so long as we keep a total of at least $10 million of client
assets in accounts at Schwab. The $10 million minimum may give us an incentive to require that you maintain
your account with Schwab based on our interest in receiving Schwab’s services that benefit our business rather
than based on your interest in receiving the best value in custody services and the most favorable execution of
your transactions. This is a potential conflict of interest. We believe, however, that our selection of Schwab as
custodian and broker is in the best interests of our clients. It is primarily supported by the scope, quality and
price of Schwab’s services (based on the factors discussed above – see “How We Select Brokers/Custodians [to
Recommend]”) and not Schwab’s services that benefit only us. We do not believe that maintaining at least $10
million of assets under management at Schwab in order to avoid paying Schwab quarterly service fees presents
a material conflict of interest.
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Form ADV Part 2A
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Brokerage for Client Referrals
We do not receive client referrals from broker-dealers and custodians in which we have an institutional
advisory arrangement. Also, we do not receive other benefits from a broker-dealer in exchange for client
referrals.
Directed Brokerage
We routinely recommend that you direct SIMA Wealth to execute transactions through Schwab. As such, we
may be unable to achieve the most favorable execution of your transactions and you may pay higher brokerage
commissions than you might otherwise pay through another broker-dealer that offers the same types of
services.
Clients participating in our Wrap Program will be required to execute transactions with Schwab. Not all
investment advisers require clients to direct transactions to a single broker dealer or custodian, however, due
to the nature of portfolio management services offered to our clients, we reserve the right to reject a new
account if the client is unwilling or unable to open an account with Schwab.
In limited circumstances, and at our discretion, some clients may instruct SIMA Wealth to use one or more
particular brokers for the transactions in their accounts. If you choose to direct SIMA Wealth to use a particular
broker, you should understand that this might prevent SIMA Wealth from aggregating trades with other client
accounts or from effectively negotiating brokerage commissions on your behalf. This practice may also prevent
SIMA Wealth from obtaining favorable net price and execution. Thus, when directing brokerage business, you
should consider whether the commission expenses, execution, clearance, and settlement capabilities that you
will obtain through your broker are adequately favorable in comparison to those that we would otherwise
obtain for you.
Trade Aggregation
SIMA Wealth may aggregate transactions in equity and fixed income securities for a client with other clients to
improve the quality of execution. When transactions are so aggregated, the actual prices applicable to the
aggregated transactions will be averaged, and the client account will be deemed to have purchased or sold its
proportionate share of the securities involved at the average price obtained. SIMA Wealth may determine not
to aggregate transactions, for example, based on the size of the trades, the number of client accounts, the
timing of the trades and the liquidity of the securities. If SIMA Wealth does not aggregate orders, some clients
purchasing securities around the same time may receive a less favorable price than other clients may receive.
This means that this practice of not aggregating may cost clients more money. SIMA Wealth and/or its
Associated Persons may participate in block trades with clients, and may also participate on a pro rata basis for
partial fills, but only after the determination has been made that clients will receive fair and equitable
treatment.
Review of Accounts - Item 13
Portfolio Management Account Reviews
The designated Investment Adviser Representative assigned to your account(s) will monitor client accounts on
a continuous basis and conducts account reviews at least annually. Accounts participating in the Charles
Schwab Institutional Intelligent Portfolios are automatically rebalanced on a periodic basis.
Additional reviews may be offered in certain circumstances. Triggering factors that may stimulate additional
reviews include, but are not limited to, changes in economic conditions, changes in the client’s financial
situation or investment objectives, or a client’s request.
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A financial plan is a snapshot in time and no ongoing reviews are conducted. We recommend clients engage us
on an annual basis to update the financial plan.
Clients will receive statements directly from their account custodian(s) on at least a quarterly basis.
Additionally, clients will receive a performance report as part of their annual account review.
Client Referrals and Other Compensation - Item 14
We and our related persons do not compensate, either directly or indirectly, any person or entity who is not
our supervised person for client referrals.
Custodian Compensation
As described in Item 12 above, we receive economic benefits from our custodial broker dealer in the form of
support products and services they make available to us and other independent investment advisors whose
clients maintain their accounts at these custodial broker dealers. The availability of custodial products and
services is not dependent upon or based on the specific investment advice we provide our clients, such as buying
or selling specific securities or specific types of securities for our clients. The products and services provided by
the custodial broker dealer, how they benefit us, and the related conflicts of interest are described above (see
Item 12 – Brokerage Practices).
Custody - Item 15
SIMA Wealth is deemed to have “limited” custody of client funds because of the fee deduction authority
granted by the client in the Advisory Agreement.
With respect to third party standing letters of authorization (“SLOA”) where a client grants us authority to direct
custodians to disburse funds to one or more third party accounts, we are deemed to have custody pursuant to
Rule 206(4)-2 (the “Custody Rule”). We have taken steps to have controls and oversight in place to comply with
the no-action letter issued by the SEC on February 21, 2017 (the “SEC no-action letter”). We are not required to
comply with the surprise examination requirements of the Custody Rule if we comply with the representations
noted in the SEC no-action letter. Where our firm acts pursuant to a SLOA, we believe we are making a good faith
effort to comply with the representations noted in the SEC no-action letter. Additionally, since many of the
representations noted in the SEC no-action letter involve the qualified custodian’s operations, we will collaborate
with our custodian(s) to ensure that the representations are met.
Additionally, related persons of SIMA Wealth may serve as trustees to certain accounts for which we provide
investment advisory services. This capacity gives SIMA Wealth custody over the advisory accounts for which our
related persons serve as trustees. These trustee capacities are in direct relation to a family or personal
relationship that meets the criteria in the SEC’s Final Rule on Custody (see FN #139) and thus, these assets are
not subject to the annual custody exam.
Clients will receive account statements at least quarterly from the broker-dealer or other qualified custodian. It
is the client's responsibility to review custodial account statements for accuracy. If you have a question
regarding your account statement or if you did not receive a statement from your custodian, please contact
Mark A. Jones, Managing Member at (804) 285-5700.
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Form ADV Part 2A
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Investment Discretion - Item 16
SIMA Wealth offers Portfolio Management Services on a discretionary basis. Clients must grant discretionary
authority in the client Advisory Agreement. Discretionary authority extends to the type and number of
securities to be bought and sold and do not require advance client approval. However, SIMA Wealth does not
have the ability to withdraw funds or securities from the client’s account.
If you wish, you may limit our discretionary authority by, for example, setting a limit on the type of securities
that can be purchased for your account. Simply provide us with your restrictions or guidelines in writing. Please
refer to the “Advisory Business” section in this Brochure for more information on our discretionary
management services.
Voting Client Securities - Item 17
Proxy Voting
SIMA Wealth does not vote proxies. It is the client's responsibility to vote proxies. Clients will receive proxy
materials directly from the custodian. Questions about proxies may be made via the contact information on the
cover page.
Financial Information - Item 18
We are required in this Item to provide you with certain financial information or disclosures about SIMA
Wealth’s financial condition. SIMA Wealth does not require the prepayment of over $1,200, six or more months
in advance. Additionally, SIMA Wealth has no financial commitment that impairs its ability to meet contractual
and fiduciary commitments to clients, and has not been the subject of a bankruptcy proceeding.
Miscellaneous
Class Action Lawsuits
From time to time, securities held in the accounts of clients will be the subject of class action lawsuits. SIMA
Wealth has no obligation to determine if securities held by the client are subject to a pending or resolved class
action lawsuit. It also has no duty to evaluate a client’s eligibility or to submit a claim to participate in the
proceeds of a securities class action settlement or verdict. Furthermore, SIMA Wealth has no obligation or
responsibility to initiate litigation to recover damages on behalf of clients who may have been injured as a
result of actions, misconduct, or negligence by corporate management of issuers whose securities are held by
clients.
Where SIMA Wealth receives written or electronic notice of a class action lawsuit, settlement, or verdict
affecting securities owned by a client, it would forward all notices, proof of claim forms, and other materials, to
the client. Electronic mail is acceptable where appropriate, and the client has authorized contact in this
manner.
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Trade Error Correction Procedures
On infrequent occasions, an error may be made in a client account. For example, a security may be erroneously
purchased for the account instead of sold. In these situations, SIMA Wealth generally seeks to rectify the error
by placing the client account in a similar position as it would have been had there been no error. Depending on
the circumstances, various corrective steps may be taken, including among others canceling the trade or
adjusting an allocation. Any losses resulting from error correction will be placed in SIMA Wealth’s error
correction account.
Confidentiality
SIMA Wealth views protecting its customers’ private information as a top priority and, pursuant to the
requirements of the Gramm-Leach-Bliley Act, SIMA Wealth has instituted policies and procedures to ensure
that customer information is kept private and secure.
SIMA Wealth does not disclose any nonpublic personal information about its customers or former customers to
any nonaffiliated third parties, except as permitted by law. In the course of servicing a client account, SIMA
Wealth may share some information with its service providers, such as transfer agents, custodians, broker-
dealers, accountants, and lawyers.
SIMA Wealth restricts internal access to nonpublic personal information about its clients to those employees
who need to know that information in order to provide products or services to the client. SIMA Wealth
maintains physical and procedural safeguards that comply with state and federal standards to guard a client’s
nonpublic personal information and ensure its integrity and confidentiality. As emphasized above, it has always
been and will always be SIMA Wealth’s policy never to sell information about current or former customers or
their accounts to anyone. It is also SIMA Wealth‘s policy not to share information unless required to process a
transaction, at the request of the client, or as required by law.
A copy of SIMA Wealth‘s privacy policy notice will be provided to each client prior to, or contemporaneously
with, the execution of the Advisory Agreement. Thereafter, SIMA Wealth will deliver a copy of the current
privacy policy notice to its clients on an annual basis. If you have any questions on this policy, please contact
Mark A. Jones, Managing Member at (804) 285-5700.