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Item 1
Cover Page
SignatureFD, LLC
SEC File Number: 801 – 60393
ADV Part 2A, Firm Brochure
Dated: March 27, 2025
Contact: Katie Amy, Chief Compliance Officer
1230 Peachtree Street, N.E., Suite 1800
Atlanta, Georgia 30309
www.signaturefd.com
This brochure provides information about the qualifications and business practices of SignatureFD,
LLC (the “Registrant”). If you have any questions about the contents of this brochure, please contact
us at (404) 253-7600 or Katie.Amy@signaturefd.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about SignatureFD, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2
Material Changes
This brochure provides prospective clients with information about SignatureFD, LLC that should be
considered before or at the time of obtaining our advisory services. We are required to update this item to
describe the material changes made to this brochure on an annual basis and deliver to you, within 120 days
of the end of the calendar year, a free updated brochure that includes or is accompanied by a summary of
material changes; or a summary of material changes and an offer to provide a copy of the updated brochure
and how to obtain it. We will also provide you with interim disclosures regarding material changes, as
necessary.
Since the March 28, 2024 annual amendment filing, this brochure has been amended as follows:
March 27, 2025
• We amended the Brochure to reflect that we generally only provide one ongoing service to
clients—Wealth Management Services, which we also refer to as our Financial Design services.
We removed references to our standalone investment advisory and financial planning service
offerings.
• We amended Items 4 and 5 to include references to our Retirement Plan Management Services.
• We amended Item 5 to describe our minimum annual fee, how our lead advisors may waive the
minimum, subject to their right to receive a reduced payout, and describe the conflicts of interest
this practice presents.
• We amended Item 5 to describe our administrative fee that is applied to unmanaged alternative
investments.
• We amended Item 14 to describe a referral arrangement with Rhodes Risk Advisors. We have
described how we or an affiliate stands to receive referral fees when we introduce clients to
Rhodes Risk Advisors for the purchase of commercial property and casualty insurance.
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Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 3
Item 4 Advisory Business ........................................................................................................................ 4
Fees and Compensation ................................................................................................................ 9
Item 5
Performance-Based Fees and Side-by-Side Management .......................................................... 11
Item 6
Item 7
Types of Clients .......................................................................................................................... 12
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 13
Item 9 Disciplinary Information ............................................................................................................ 16
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 16
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 20
Item 12 Brokerage Practices .................................................................................................................... 22
Item 13 Review of Accounts .................................................................................................................... 25
Item 14 Client Referrals and Other Compensation .................................................................................. 25
Item 15 Custody ....................................................................................................................................... 28
Item 16
Investment Discretion ................................................................................................................. 29
Item 17 Voting Client Securities .............................................................................................................. 29
Item 18 Financial Information ................................................................................................................. 29
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Item 4
Advisory Business
A. SignatureFD, LLC, (the “Registrant”) is a limited liability company formed on June 18,
1997 in the State of Georgia. The Registrant became registered as an Investment Adviser
Firm in July 2001. The Registrant’s Board of Managers oversees and directs operations of
the firm as well as the Senior Leadership Team which is led by Heather Robertson Fortner,
the firm’s Chief Executive Officer.
B. As discussed below, the Registrant offers its clients the following services:
Wealth Management Services (Financial Design)
The client can determine to engage the Registrant to provide discretionary wealth
management services. This service provides the client with ongoing investment
management and financial planning services. The Registrant remains available to address
planning issues on an ongoing basis.
Consulting Services (Stand-Alone)
The Registrant may provide consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone basis.
Prior to engaging the Registrant to provide consulting services, clients are generally
required to enter into a Limited Consulting Agreement with Registrant setting forth the
terms and conditions of the engagement (including termination), describing the scope of
the services to be provided, and the portion of the fee that is due from the client prior to
Registrant commencing services.
If requested by the client, Registrant may recommend the services of other professionals
for implementation purposes, including the Registrant’s representatives and/or Registrant’s
affiliated entities in their separate licensed capacities. (See disclosure in Item 10). The
client is under no obligation to engage the services of any such recommended professional.
The client retains absolute discretion over all such implementation decisions and is free to
accept or reject any recommendation from the Registrant. If the client engages any such
recommended professional, and a dispute arises thereafter relative to such engagement, the
client agrees to seek recourse exclusively from and against the engaged professional. At all
times, the engaged recommended professional(s) (i.e. attorney, accountant, insurance
agent, etc.), and not Registrant, shall be responsible for the quality and competency of the
services provided. It remains the client’s responsibility to promptly notify the Registrant if
there is ever any change in their financial situation or investment objectives so that the
Registrant can review, and if necessary, revise its previous recommendations and/or
services.
Retirement Plan Management Services
Registrant provides investment advisory services to retirement plans under the terms of a
retirement plan services agreement. Each of these engagements is negotiated between the
Registrant and the client. The services provided to each client can vary.
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MISCELLANEOUS
Non-Investment Consulting/Implementation Services. To the extent requested by the
client, the Registrant may provide consulting services regarding non-investment related
matters, such as estate planning, tax planning, insurance, etc. To the extent requested by a
client, the Registrant may recommend the services of other professionals for certain non-
investment implementation purposes (i.e. attorneys, accountants, insurance, etc.),
including the Registrant’s representatives and/or Registrant’s affiliated entities as
discussed below. The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from the
Registrant. If the client engages any such recommended professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional. At all times, the engaged recommended
professional(s) (i.e. attorney, accountant, insurance agent, etc.), and not Registrant, shall
be responsible for the quality and competency of the services provided. It remains the
client’s responsibility to promptly notify the Registrant if there is ever any change in their
financial situation or investment objectives so that the Registrant can review, and if
necessary revise, its previous recommendations and/or services.
Held Away Account Management. The Registrant also uses a third-party platform to
facilitate the discretionary management of held away accounts such as employer-sponsored
retirement plan participant accounts. We are not affiliated with the platform in any way
and receive no compensation from them for using their platform. A link will be provided
to the client or client can schedule meeting with Registrant allowing client to connect one
or more accounts to the platform. Once a client’s account is connected to the platform, the
Registrant will review the current account allocations. When deemed necessary, the
Registrant will rebalance the account considering client investment goals and risk
tolerance, and any change in allocations will consider current economic and market trends.
The goal is to improve account performance over time and manage internal fees that harm
account performance. The Registrant will review client accounts at least quarterly and
allocation changes will be made as deemed necessary. The Registrant has agreed to pay the
software provider an annualized asset-based fee that begins at 0.25% for assets managed
using the platform. The Registrant is currently responsible for this expense.
Data Aggregation Services using eMoney Advisor, Akoya, and ByAll Accounts.
Registrant may use or provide its clients with access to an online platform hosted by
“eMoney Advisor”, Akoya, or ByAll Accounts, Inc. (the “aggregators”). Among other
things, the aggregators allow a client to view their complete asset allocation, including
those assets that Registrant does not manage (the “Excluded Assets”). Registrant does not
provide investment management, monitoring, or implementation services for the Excluded
Assets. Therefore, Registrant will not be responsible for the investment performance of the
Excluded Assets. Rather, the client will be responsible for monitoring and managing the
Excluded Assets. The client, however, may choose to engage Registrant to manage some
or all of the Excluded Assets. The aggregators also provide access to other types of
information, including financial planning concepts, which are not reviewed by, or approved
of by Registrant, and clients are solely responsible for any financial planning decision made
based on their use of the aggregators without Registrant’s assistance or oversight.
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Insurance Products and Services. Registrant is a licensed accident, sickness, casualty,
life, and property insurance agency and provides insurance-related services to its clients.
In addition, certain of Registrant’s members and representatives, in their individual
capacities, are licensed insurance agents. No investment advisory client is required to
engage Registrant, its Principals, and/or representatives for insurance-related services.
Registrant or it’s representatives maintain various relationships with brokerage general
agencies and these relationships create conflicts of interests. In addition, certain products
recommended through Axcelus Financial may result in the Registrant receiving fees that
differ from those included in the fee schedules above. See Item 10 below for more
information about these services and the conflicts of interest these arrangements create.
Private Investment Funds.
SignatureFD serves as the investment adviser or subadviser to one or more private
investment funds (each, an “affiliated private fund” and collectively, the “affiliated private
funds”). Information about each affiliated private fund is below and is qualified. Complete
information about each affiliated private fund is available in its offering documents.
SignatureFD Private Equity Fund, L.P.
SignatureFD, LLC is the 100% owner of SignatureFD Fund Management, LLC, which is
the 100% owner of SignatureFD Private Equity Fund GP, LLC (“PEF”). PEF is the
General Partner of SignatureFD Private Equity Fund, LP (the “Private Equity Fund”), a
private investment fund whose objective is to invest in the private equity asset class by
allocating Private Equity Fund assets among multiple private equity strategies. The
Registrant may recommend, on a non-discretionary basis, that qualified clients allocate a
portion of their investment assets to the Private Equity Fund. To the extent that Registrant’s
individual advisory clients qualify, and determine that an investment is appropriate given
their investment objective(s) and financial situation, they may participate as limited
partners of the Private Equity Fund. The terms and conditions for participation in the
Private Equity Fund, including management and/or incentive fees, conflicts of interest, risk
factors, and liquidity constraints, are set forth in the Private Equity Fund offering
documents, which each prospective investor client shall receive and shall be required to
complete. The client shall be required to submit the corresponding Subscription Agreement
to the General Partner in order to demonstrate qualification for investment in the Private
Equity Fund.
SignatureFD Private Asset Fund, L.P.
SignatureFD, LLC is the 100% owner of SignatureFD Fund Management, LLC, which is
the 100% owner of SignatureFD Private Asset GP, LLC (“Private”). Private is the General
Partner of SignatureFD Private Asset Fund, LP (the “Private Fund”), a private investment
fund whose objective is to allow investors to take advantage of long-term strategic
investment opportunities in the private asset space in a way that maintains flexibility and
ample diversification by allocating Private Fund assets among multiple investment
managers, and other private equity, debt, and real estate investments. The Registrant may
recommend, on a non-discretionary basis, that qualified clients allocate a portion of their
investment assets to the Private Fund. To the extent that Registrant’s individual advisory
clients qualify, and determine that an investment is appropriate given their investment
objective(s) and financial situation, they may participate as limited partners of the Private
Fund. The terms and conditions for participation in the Private Fund, including
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management and/or incentive fees, conflicts of interest, risk factors, and liquidity
constraints, are set forth in the Private Fund offering documents, which each prospective
investor client shall receive and shall be required to complete. The client shall be required
to submit the corresponding Subscription Agreement to the General Partner in order to
demonstrate qualification for investment in the Private Fund.
Fairway Real Asset Fund I, L.P.
SignatureFD, LLC is the 100% owner of SignatureFD Fund Management, LLC, which is
the 100% owner of Fairway RA Fund Manager, LLC (“Fairway”). Fairway is the General
Partner of Fairway Real Asset Fund I, LP (the “Fairway Fund”), which is a private
investment fund that primarily invests in other private investment funds that invest primarily
in timber and oil and gas limited partnerships. The Registrant may recommend, on a non-
discretionary basis, that qualified clients allocate a portion of their investment assets to the
Fairway Fund. To the extent that Registrant’s individual advisory clients qualify, and
determine that an investment is appropriate given their investment objective(s) and financial
situation, they may participate as limited partners in the Fairway Fund. The terms and
conditions for participation in the Fairway Fund, including management and incentive fees,
conflicts of interest, and risk factors, are set forth in the Fairway Fund offering documents
which each prospective investor client shall receive. The client shall be required to submit
the corresponding Subscription Agreement to the General Partner in order to demonstrate
qualification for investment in the Fairway Fund.
Series Limited Partnerships Sub-Advised by SignatureFD, LLC the “Private Credit
Strategy”
Registrant has entered into an agreement to serve as the sub-adviser, with discretion over
investment selection, of four series of the Curio Select, L.P.--Sig Opportunistic Private Debt
Series – Taxable, Sig Opportunistic Private Debt Series – Non-Taxable, Sig Core Private
Debt Series - Taxable and Sig Core Private Debt Series – Non-Taxable. These series are
collectively referred to as the “Private Credit Strategy”. The Registrant may recommend,
on a non-discretionary basis, that qualified clients invest in one or more of the series. To the
extent that Registrant’s individual advisory clients qualify, and determine that an investment
is appropriate given their investment objective(s) and financial situation, they may
participate as limited partners in one or more of the series. The terms and conditions for
participation in the series, including management and incentive fees, conflicts of interest,
and risk factors, are set forth in the offering documents which each prospective investor
client will receive. The client shall be required to submit the corresponding Subscription
Agreement to the General Partner, FEG Curio Investment Partners, LLC, in order to
demonstrate qualification for investment in one or more of the series.
Risks. Private investment funds generally involve various risk factors, including, but not
limited to, potential for complete loss of principal, liquidity constraints, and lack of
transparency, a complete discussion of which is set forth in each fund’s offering documents,
which will be provided to each client for review and consideration. Unlike liquid
investments that a client may maintain, private investment funds do not provide daily
liquidity or pricing. Each prospective client investor will be required to complete a
Subscription Agreement, pursuant to which the client shall establish that he/she is qualified
for investment in the fund, and acknowledges and accepts the various risk factors that are
associated with such an investment.
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Conflict Of Interest. Because Registrant and/or its affiliates can earn compensation from a
Fund (i.e., management fees, performance fees, incentive compensation, etc.) that could
generally exceed the fee that Registrant would earn under its standard asset-based fee
schedule referenced in Item 5 below, the recommendation that a client become a Fund
investor presents a conflict of interest. No client is under any obligation to become a Fund
investor. Given the conflict of interest, Registrant advises that clients seek advice from
independent professionals (i.e., attorney, accountant, adviser, etc.) of their choosing prior to
becoming a Fund investor.
Valuation. See Item 10 under the heading “Affiliated Private Investment Funds” for
information about the Registrant’s valuation practices.
Independent Managers. The Registrant may allocate (and/or recommend that the client
allocate) a portion of a client’s investment assets among unaffiliated independent
investment managers in accordance with the client’s designated investment objective(s).
In such situations, the Independent Manager(s) shall have day-to-day responsibility for the
active discretionary management of the allocated assets. The Registrant shall continue to
render investment advisory services to the client relative to the ongoing monitoring and
review of account performance, asset allocation, and client investment objectives. Factors
which the Registrant shall consider in recommending Independent Manager(s) include the
client’s designated investment objective(s), management style, performance, reputation,
financial strength, reporting, pricing, and research. The investment management fees
charged by the designated Independent Manager(s), together with the fees charged by the
corresponding designated broker-dealer/custodian of the client’s assets, are in addition to
Registrant’s ongoing investment advisory fee. Fees charged by Registrant pursuant to the
use of Independent Manager(s) may be either in advance or arrears depending upon the
specific Independent Manager relationship, and will be disclosed to the client at the point
of entering into the advisory relationship.
Retirement Rollovers - Conflict of Interest: A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage
in a combination of these options): (i) leave the money in the former employer’s plan, if
permitted, (ii) roll over the assets to the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv)
cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). If Registrant recommends that a client roll over their retirement plan
assets into an account to be managed by Registrant, such a recommendation creates a
conflict of interest if Registrant will earn new (or increase its current) compensation as a
result of the rollover. Whether Registrant provides a recommendation as to whether a client
should engage in a rollover or not, Registrant is acting as a fiduciary within the meaning
of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. No client is under any
obligation to rollover retirement plan assets to an account managed by Registrant.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals, and is
expressly authorized to rely on information received from the client and their other
professionals. It remains the client’s responsibility to promptly notify the Registrant if there
is ever any change in their financial situation or investment objectives so that the Registrant
can review, and if necessary revise, its previous recommendations and services.
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C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior to providing investment advisory services, generally, an investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not sponsor a wrap fee program.
E. As of December 31, 2024, the Registrant had $7,310,379,507 in assets under management
on a discretionary basis and $690,383,188 in assets under management on a non-
discretionary basis. The Registrant has separately managed account relationships with
certain clients where the client has invested in pooled investment vehicles managed and/or
subadvised by the Registrant. The firm has reported these assets in Form ADV, Part 1A
with respect to both relationships. The numbers above are reported by excluding the assets
that are invested in a client’s separately managed account in an affiliated private investment
fund.
Item 5
Fees and Compensation
A.
FEE SCHEDULE
Wealth Management Services (Financial Design)
If a client determines to engage the Registrant to provide wealth management services, the
Registrant’s annual investment advisory fee is based upon a percentage of the market value
of the assets placed under the Registrant’s management as follows:
Client’s Assets Under Management Fee (as a percentage of assets)
First $5,000,000
Above $5,000,000
1.00%
0.50%
A client must generally place a minimum of $2 million of assets under Registrant’s
management for a wealth management engagement. Additionally, the Registrant imposes
a minimum annual fee of $15,000 for its wealth management Services ($3,750 each
quarter). For certain clients, the Registrant has agreed to waive or reduce the minimum fee
for a certain period of time. Those agreements are memorialized in the Financial Design
Agreement. After the expiration of that agreed upon period, your advisor may have the
option to continue to waive the minimum fee. However, if they agree to continue to waive
the minimum fee, they will receive a reduced payout on those accounts. This creates a
conflict of interest between you, your advisor, and the Registrant. We mitigate this conflict
of interest by disclosing it to clients.
Clients are also subject to an administrative fee equal to 10 basis points, on an annualized
basis, for all unmanaged alternative investments that are advised and reported on. Assets
subject to the administrative fee are alternative investments included on a SignatureFD
statement and coded “unmanaged”.
The Registrant’s fee does not change if the client does not take advantage of the
Registrant’s financial planning services.
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Registrant, in its discretion, may charge a lesser asset under management fee, charge a flat
fee, waive its fee entirely, waive the minimum fee, or charge a fee on a different interval,
based upon certain criteria (i.e. anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, complexity of the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family members, courtesy accounts,
competition, negotiations with client, etc.). As a result of the above, similarly situated
clients could pay different fees. In addition, similar advisory services may be available
from other investment advisers for similar or lower fees. This creates a potential conflict
of interest. We mitigate this conflict of interest by disclosing it to clients.
Consulting Services (Stand-Alone)
Registrant’s consulting fees are negotiable and vary from client to client. They may be
provided on a fixed fee basis or hourly rate basis. These fees depend upon the level and
scope of the services required and the professionals rendering the services.
Retirement Plan Management Services
Registrant’s fees that it charges for retirement plan clients are negotiated with each client
and vary from client to client. The fee agreed on between the client and Registrant is
memorialized in a written agreement between the parties.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant's Financial Design Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant's investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s invoice.
The Registrant shall deduct fees and/or bill clients quarterly in advance, based upon the
market value of the assets on the last business day of the previous quarter.
C. Custodial Fees. As discussed at Item 12 below, when requested to recommend a broker-
dealer/custodian for client accounts, Registrant generally recommends that Schwab or
Fidelity serve as the broker-dealer/custodian for client investment management assets.
Broker-dealers such as Schwab and Fidelity charge brokerage commissions, transaction,
and/or other types of fees for effecting certain types of securities transactions (i.e.,
including transaction fees for certain mutual funds, and mark-ups and mark-downs charged
for fixed income transactions, etc.). The types of securities for which transaction fees,
commissions, and/or other types of fees (as well as the amount of those fees) differ
depending upon the broker-dealer/custodian. When beneficial to the client, individual
fixed‐income and/or equity transactions may be effected through broker‐dealers with
whom Registrant and/or the client have entered into arrangements for prime brokerage
clearing services, including effecting certain client transactions through other SEC
registered and FINRA member broker‐dealers (in which event, the client generally will
incur both the transaction fee charged by the executing broker‐dealer and a “trade-away”
fee charged by Schwab and/or Fidelity). These fees/charges are in addition to Registrant’s
fee as outlined above. Registrant does not receive any portion of these fees/charges.
Schwab does not currently charge transaction fees for U.S. Exchange-Listed Securities
placed via Electronic Channels. All other transaction charges are subject to the Schwab
Pricing Guide.
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Fidelity Institutional Wealth Services (“Fidelity”) charges clients $2.95 for online
transactions that we or the client place in domestic equity securities, ETF, and exchange
traded notes for all householded accounts under $1 million USD that are not enrolled in
eDelivery of account statements and confirmations. Clients seeking to avoid these
transaction fees should enroll in eDelivery. Our other custodians do not impose these same
transaction costs on clients. In addition, custodians where we have institutional trading
arrangements may have different trading costs for mutual funds and other securities now
and in the future. While we believe each of their commissions and transaction fees are
reasonable, clients remain responsible for selecting the custodian for their account.
In addition to Registrant’s fee and transaction and custodial fees discussed above, clients
will also incur, relative to all pooled investment vehicles (mutual funds, exchange traded
funds, and other pooled investment vehicles), charges at the fund level (e.g. management
fees and other fund expenses).
D. Registrant’s annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the market value of the assets on the last business day of the previous
quarter. For purposes of calculating our advisory fee, SignatureFD considers the absolute
value of the securities in a client’s account with no offset for any margin or debit balances.
Registrant will adjust its fee for single contributions or withdrawals that exceed $100,000
on any given day during a quarter. The Registrant will generally not make any other
adjustments for contributions or withdrawals unless the Registrant and the client agree to
do so. Adjustments are made by providing a credit for withdrawals or applying a fee for
contributions in the following quarter based upon an adjustment for the number of days
remaining in the quarter of which the transaction occurred.
The Financial Design Agreement between the Registrant and the client will continue in
effect until terminated by either party by written notice in accordance with the terms of the
Financial Design Agreement. Upon termination, the Registrant shall return to the client the
pro-rated portion of the advance-paid advisory fee based upon the number of days that
services were provided during the billing quarter.
E. Neither the Registrant nor its representatives accept compensation from the sale of
securities or other investment products, except for the sale of insurance products. See Item
10 below for more information about the conflicts of interest associated with the sale of
insurance.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees from clients. However, one or more of the affiliated private funds charge
investors performance-based fees. The terms and conditions for the affiliated private funds,
including their management and incentive fees, conflicts of interest, risk factors, and
liquidity constraints, are set forth in each affiliated private fund’s offering documents,
which each prospective investor client shall receive and shall be required to complete.
Differences can exist across the affiliated private funds in the total fees paid by each
affiliated private fund, the amount of assets in each affiliated private fund, and in the
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amount of investments (or investments by affiliates) in each affiliated private fund. These
differences could create an incentive to favor one affiliated private fund over other
affiliated private funds in terms of how much time and energy Registrant places into
managing an affiliated private fund.
Generally, Registrant does not face conflicts of interest in allocation of investment
opportunities or trades across affiliated private funds, because each affiliated private fund
that has uncommitted capital has a sufficiently different investment mandate. In the event
any issue involving allocation of investment opportunities or trades arises, the Registrant
will endeavor to resolve it in a manner they deem fair and equitable.
In addition, Registrant believes certain clients potentially stand to benefit by accessing
alternative investment strategies through the affiliated private funds. Registrant does not
initially offer investment opportunities that are available for the affiliated private funds
directly to clients, but rather, first provides these investment opportunities to the affiliated
private funds. In the event an opportunity is declined by the affiliated private funds, but is
determined to be appropriate for clients, Registrant will determine if clients are interested
and the investment is suitable. If the investment has limited availability, Registrant can
offer the opportunity to interested clients on a fair and equitable basis.
Registrant generally charges advisory clients an asset-based fee for the advisory services
provided, but Registrant (or its affiliates) are entitled to receive performance-based fees or
allocations from the affiliated private funds. In addition, the affiliated private funds can
pay higher asset-based fees to Registrant than certain clients. As a result, Registrant has an
incentive to recommend that clients invest in one or more affiliated private funds.
Registrant seeks to mitigate these conflicts of interest by disclosing them to clients and
allowing clients to determine whether investments in the affiliated private funds are
appropriate for them. In addition, the performance of the affiliated private funds is not a
specific metric used to determine the compensation structure of our representatives, though
representatives who indirectly have an equity interest in the Registrant will derive indirect
benefits from performance-based fees or allocations received by our affiliates or us.
No client is under any obligation to become an investor in any affiliated private fund. The
terms and conditions for the affiliated private funds, including their management and
incentive fees, conflicts of interest, risk factors, and liquidity constraints, are set forth in
each affiliated private fund’s offering documents, which each prospective investor client
shall receive and shall be required to complete.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, business entities, trusts, estates,
charitable organizations, and the affiliated private funds. Please see Item 5 above for
information about the Registrant’s minimum account values and minimum annual and
quarterly fees.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
• Charting – analysis performed using patterns to identify current trends and trend
reversals to forecast the direction of prices
• Fundamental – analysis performed on historical and present data, with the goal of
making financial forecasts
• Technical – analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices
• Cyclical – analysis performed on historical relationships between price and market
trends, to forecast the direction of prices
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
• Long Term Purchases – securities held at least a year
• Short Term Purchases – securities sold within a year
• Trading – securities sold within thirty (30) days
• Short Sales – contracted sale of borrowed securities with an obligation to make the
lender whole
• Options – contract for the purchase or sale of a security at a predetermined price
during a specific period of time
• Margin Transactions – use of borrowed assets to purchase financial instruments
Investment Risk. Investing in securities involves risk of loss that clients should be
prepared to bear. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
To perform an accurate market analysis the Registrant must have access to current/new
market information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be compiled
with outdated market information, severely limiting the value of the Registrant’s analysis.
Furthermore, an accurate market analysis can only produce a forecast of the direction of
market values. There can be no assurances that a forecasted change in market value will
materialize into actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies – Long Term Purchases, Short Term
Purchases, and Trading – are fundamental investment strategies. However, every
investment strategy has its own inherent risks and limitations. For example, longer term
investment strategies require a longer investment time period to allow for the strategy to
potentially develop. Shorter term investment strategies require a shorter investment time
period to potentially develop but, as a result of more frequent trading, may incur higher
transactional costs when compared to a longer term investment strategy. Trading, an
investment strategy that requires the purchase and sale of securities within a thirty (30) day
investment time period involves a very short investment time period but will incur higher
transaction costs when compared to a short term investment strategy and substantially
higher transaction costs than a longer term investment strategy.
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In addition to the fundamental investment strategies discussed above, from time to time the
Registrant may use or recommend short selling, use of margin, or options transactions.
Each of these strategies has a high level of inherent risk. (See discussion below). These
strategies are used infrequently by the Registrant.
Short selling is an investment strategy with a high level of inherent risk. Short selling
involves the selling of assets that the investor does not own. The investor borrows the assets
from a third-party lender (i.e. Broker-Dealer) with the obligation of buying identical assets
at a later date to return to the third-party lender. Individuals who engage in this activity
shall only profit from a decline in the price of the assets between the original date of sale
and the date of repurchase. Conversely, the short seller will incur a loss if the price of the
assets rises. Other costs of shorting may include a fee for borrowing the assets and payment
of any dividends paid on the borrowed assets.
The Registrant may engage in options transactions for the purpose of hedging risk and/or
generating portfolio income. The use of options transactions as an investment strategy can
involve a high level of inherent risk. Option transactions establish a contract between two
parties concerning the buying or selling of an asset at a predetermined price during a
specific period of time. During the term of the option contract, the buyer of the option gains
the right to demand fulfillment by the seller. Fulfillment may take the form of either selling
or purchasing a security, depending upon the nature of the option contract. Generally, the
purchase or sale of an option contract shall be with the intent of “hedging” a potential
market risk in a client’s portfolio and/or generating income for a client’s portfolio. Certain
options-related strategies (i.e. straddles, short positions, etc.), may, in and of themselves,
produce principal volatility and/or risk. Thus, a client must be willing to accept these
enhanced volatility and principal risks associated with such strategies. In light of these
enhanced risks, client may direct Registrant, in writing, not to employ any or all such
strategies for his/her/their/its accounts. There can be no guarantee that an options strategy
will achieve its objective or prove successful. No client is under any obligation to enter
into any option transactions. However, if the client does so, he/she must be prepared to
accept the potential for unintended or undesired consequences (i.e., losing ownership of
the security, incurring capital gains taxes).
For detailed information on the use of options and option strategies, please refer to the
Option Clearing Corp.’s Option Disclosure Document, which can be found at:
https://www.theocc.com/Company-Information/Documents-and-Archives/Options-
Disclosure-Document.
Hard copies may be ordered by emailing investorservices@theocc.com or by ordering
online.
Socially Responsible Investing and Environmental, Social and Governance
Limitations. (“SRI” and “ESG”). There are potential limitations associated with allocating
a portion of an investment portfolio in SRI securities (i.e., securities that have a mandate
to avoid, when possible, investments in such products as alcohol, tobacco, firearms, oil
drilling, gambling, etc.) or ESG securities (securities that look at the company’s
environmental, social, and governance practices).The number of these securities may be
limited when compared to those that do not maintain such a mandate. ESG securities could
underperform broad market indices. Investors must accept these limitations, including
potential for underperformance. Correspondingly, the number of ESG mutual funds and
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exchange traded funds are few when compared to those that do not maintain such a
mandate. As with any type of investment (including any investment and/or investment
strategies recommended and/or undertaken by Registrant), there can be no assurance that
investment in SRI or ESG securities or funds will be profitable, or prove successful.
Cryptocurrency. For clients who want exposure to cryptocurrencies, including Bitcoin,
the Registrant will consider investment in corresponding exchange traded securities, or an
allocation to separate account managers and/or private funds that provide cryptocurrency
exposure. Crypto is a digital currency that can be used to buy goods and services, but uses
an online ledger with strong cryptography (i.e., a method of protecting information and
communications with codes) to secure online transactions. Unlike conventional currencies
issued by a monetary authority, cryptocurrencies are generally not controlled
or regulated and their price is determined by the supply and demand of their market.
Cryptocurrency is currently considered to be a speculative investment. The speculative
nature of cryptocurrencies notwithstanding, the Registrant may (but is not obligated to)
utilize crypto exposure in one or more of its asset allocation strategies for diversification
purposes. Investment in cryptocurrencies is subject to the potential for liquidity constraints,
extreme price volatility, and complete loss of principal. Clients can notify the Registrant,
in writing, to exclude cryptocurrency exposure from their accounts. Absent the Registrant’s
receipt of such written notice from the client, the Registrant may (but is not obligated to)
utilize cryptocurrency as part of its asset allocation strategies for client accounts.
Borrowing Against Assets/Risks. A client who has a need to borrow money could
determine to do so by using:
• Margin - The account custodian or broker-dealer lends money to the client. The
custodian charges the client interest for the right to borrow money, and uses the
assets in the client’s brokerage account as collateral or
• Pledged Assets Loan - In consideration for a lender (i.e., a bank, etc.) to make a
loan to the client, the client pledges its investment assets held at the account
custodian as collateral.
These above-described loans are generally used because they typically provide more
favorable interest rates than standard commercial loans. These types of collateralized loans
can assist with a pending home purchase, permit the retirement of more expensive debt, or
enable borrowing in lieu of liquidating existing account positions and incurring capital
gains taxes. However, such loans are not without potential material risk to the client’s
investment assets. The lender (i.e. custodian, bank, etc.) will have recourse against the
client’s investment assets in the event of loan default or if the assets fall below a certain
level. For this reason, Registrant does not recommend such borrowing, and only then would
deem it appropriate if it is for specific short-term purposes (i.e. a bridge loan to purchase a
new residence). Registrant does not recommend such borrowing for investment purposes
(i.e. to invest borrowed funds in the market). Regardless, if the client was to determine to
use margin or a pledged assets loan, the following economic benefits would inure to
Registrant: by taking the loan rather than liquidating assets in the client’s account,
Registrant continues to earn a fee on such assets; and if the client invests any portion of the
loan proceeds in an account to be managed by Registrant, Registrant will receive an
advisory fee on the invested amount. This provides Registrant with a disincentive to
encourage the client to discontinue the use of margin. The client must accept the above
risks and potential corresponding consequences associated with the use of margin or a
pledged assets loan.
15
Cash Positions. Registrant treats cash as an asset class. All cash positions (money markets,
etc.) are included as part of assets under management for purposes of calculating
Registrant’s advisory fee. Registrant may maintain cash positions for tactical or defensive
purposes. In addition, while assets are maintained in cash, such amounts could miss market
advances. Depending upon current yields, at any point in time, Registrant’s advisory fee
could exceed the interest paid by the client’s money market fund.
Portfolio Activity. As part of its investment advisory services, Registrant will review
client portfolios to determine if any changes are necessary based upon various factors,
including, but not limited to, investment performance, market conditions, fund manager
tenure, style drift, account additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there may be extended periods of time
when Registrant determines that changes to a client’s portfolio are unnecessary.
Registrant’s advisory fee remains payable during periods of account inactivity.
C. Currently, the Registrant primarily allocates client investment assets among various mutual
funds and ETFs, on a discretionary basis, in accordance with the client’s designated
investment objective(s). The Registrant may also provide discretionary and/or non-
discretionary investment advisory services relative to client assets that are being actively
managed by unaffiliated independent managers. (See Independent Manager(s) above.) The
Registrant may also recommend, on a non-discretionary basis, investment in one or more
affiliated private funds. The complete risk factors associated with these investments are
provided in their respective offering documents.
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Affiliated Private Investment Funds. As disclosed in Item 4.B above, the Registrant is
affiliated with the affiliated private funds. The Registrant is the 100% owner of
SignatureFD Fund Management, LLC, which is the 100% owner of SignatureFD Private
Equity Fund GP, LLC (“PEF”). PEF is the General Partner of SignatureFD Private Equity
Fund, LP (the “Private Equity Fund”), a private investment fund whose objective is to
invest in the private equity asset class by allocating Private Equity Fund assets among
multiple private equity strategies. The Registrant may recommend, on a non-discretionary
basis, that qualified clients allocate a portion of their investment assets to the Private Equity
Fund. To the extent that Registrant’s individual advisory clients qualify, and determine that
an investment is appropriate given their investment objective(s) and financial situation,
16
they may participate as limited partners of the Private Equity Fund. The terms and
conditions for participation in the Private Equity Fund, including management and/or
incentive fees, conflicts of interest, risk factors, and liquidity constraints, are set forth in
the Private Equity Fund offering documents, which each prospective investor client shall
receive and shall be required to complete. The client shall be required to submit the
corresponding Subscription Agreement to the General Partner in order to demonstrate
qualification for investment in the Private Equity Fund.
In addition, SignatureFD, LLC is the 100% owner of SignatureFD Fund Management,
LLC, which is the 100% owner of SignatureFD Private Asset GP, LLC (“Private”). Private
is the General Partner of SignatureFD Private Asset Fund, LP (the “Private Fund”), a
private investment fund whose objective is to allow investors to take advantage of long
term strategic investment opportunities in the private asset space in a way that maintains
flexibility and ample diversification by allocating Private Fund assets among multiple
investment managers, and other private equity, debt and real estate investments. The
Registrant may recommend, on a non-discretionary basis, that qualified clients allocate a
portion of their investment assets to the Private Fund. To the extent that Registrant’s
individual advisory clients qualify, and determine that an investment is appropriate given
their investment objective(s) and financial situation, they may participate as limited
partners of the Private Fund. The terms and conditions for participation in the Private
Fund, including management and/or incentive fees, conflicts of interest, risk factors, and
liquidity constraints, are set forth in the Private Fund offering documents, which each
prospective investor client shall receive and shall be required to complete. The client shall
be required to submit the corresponding Subscription Agreement to the General Partner in
order to demonstrate qualification for investment in the Private Fund.
In addition, the Registrant is the 100% owner of SignatureFD Fund Management, LLC,
which is the 100% owner of Fairway RA Fund Manager, LLC (“Fairway”). Fairway is the
General Partner of Fairway Real Asset Fund I, LP (the “Fairway Fund”), which is a private
investment fund that primarily invests in other private investment funds that invest
primarily in timber and oil and gas limited partnerships. The Registrant may recommend,
on a non-discretionary basis, that qualified clients allocate a portion of their investment
assets to the Fairway Fund. To the extent that Registrant’s individual advisory clients
qualify, and determine that an investment is appropriate given their investment objective(s)
and financial situation, they may participate as limited partners in the Fairway Fund. The
terms and conditions for participation in the Fairway Fund, including management and
incentive fees, conflicts of interest, and risk factors, are set forth in the Fairway Fund
offering documents which each prospective investor client shall receive. The client shall
be required to submit the corresponding Subscription Agreement to the General Partner in
order to demonstrate qualification for investment in the Fairway Fund.
Series Limited Partnerships Sub-Advised by SignatureFD, LLC and the Private Credit
Strategy
The Registrant may recommend, on a non-discretionary basis, that qualified clients invest
in the Private Credit Strategy. To the extent that Registrant’s individual advisory clients
qualify, and determine that an investment is appropriate given their investment objective(s)
and financial situation, they may participate as limited partners in one or more of the series.
The terms and conditions for participation in the series, including management and incentive
fees, conflicts of interest, and risk factors, are set forth in the offering documents which each
prospective investor client will receive. The client shall be required to submit the
corresponding Subscription Agreement to the General Partner in order to demonstrate
17
qualification for investment in one or more of the series. The Registrant may provide
investment advice regarding private investment funds.
Private investment funds generally involve various risk factors, including, but not limited
to, potential for complete loss of principal, liquidity constraints and lack of transparency,
a complete discussion of which is set forth in each fund’s offering documents, which will
be provided to each client for review and consideration. Unlike liquid investments that a
client may maintain, private investment funds do not provide daily liquidity or pricing.
Each prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she is qualified for investment in the
fund, and acknowledges and accepts the various risk factors that are associated with such
an investment.
Valuation. In the event that Registrant references private investment funds owned by the
client on any supplemental account reports prepared by Registrant, the value(s) for all
private investment funds owned by the client shall reflect the most recent valuation
provided by the fund sponsor. However, if subsequent to purchase, the fund has not
provided an updated valuation, the valuation shall reflect the initial purchase price. If
subsequent to purchase, the fund provides an updated valuation, then the statement will
reflect that updated value. The updated value will continue to be reflected on the report
until the fund provides a further updated value. As a result of the valuation process, if the
valuation reflects initial purchase price or an updated value subsequent to purchase price,
the current value(s) of an investor’s fund holding(s) could be significantly more or less
than the value reflected on the report. Unless otherwise indicated, Registrant shall calculate
its fee based upon the latest value provided by the fund sponsor.
Because the Registrant, Registrant’s affiliates, and/or Registrant’s members shall
potentially earn compensation from the Private Fund, Private Equity Fund, and the Private
Credit Strategy, that exceeds the fee that the Registrant would earn under its standard
“assets under management” fee schedule referenced at Item 5.A above,
the
recommendation that a client become a Private Fund, Private Equity Fund, or a Private
Credit Strategy investor presents a conflict of interest. No client is under any obligation to
become a Private Fund, Private Equity Fund, or Private Credit Strategy investor.
Certified Public Accountants. As mentioned in Item 4.B above, the Registrant is affiliated
with Frazier & Deeter, LLC (“Frazier”), a certified public accounting firm. Certain active
and passive owners, and/or employees of the Registrant are actively employed as
accountants with Frazier. Frazier provides accounting and/or tax preparation services,
including services for clients of the Registrant. Frazier is also an affiliate of FD Fund
Administration, which provides outsourced fund administration services to real estate,
private equity and other funds separate and apart from, and not material to the services
provided by the Registrant. Frazier is also an affiliate of FD Real Asset Advisors, LLC,
which provides verification of accredited investors for conservation easement funds
separate and apart from, and not material to the services provided by the Registrant. Frazier
is also an affiliate of Arch + Tower, which provides consulting services focused on
customer experience, employee experience, and operational experience separate and apart
from, and not material to the services provided by the Registrant.
If Registrant’s clients require accounting services or any other services provided by
Frazier’s affiliated entities, the Registrant may recommend the services of Frazier or its
respective affiliate, thereby raising a conflict of interest. To the extent that a client requires
18
such services, the client is under no obligation to engage Frazier or its affiliates for the
same. In addition, in the event that members of the Registrant and/or Frazier recommend
the services of the other to their respective clients, the referring member shall usually
receive a portion of the fee earned by the recommended firm.
Licensed Insurance Agency/Agents. Registrant is a licensed insurance agency. In
addition, certain of Registrant’s members and representatives, in their individual
capacities, are licensed insurance agents, and may recommend the purchase of certain
insurance-related products on a commission basis. Certain representatives are also
associated with or have arrangements with other unaffiliated agencies (also called
brokerage general agencies).
Commission Compensation. Our recommendation to purchase an insurance
commission product through the Registrant, a member, a representative of
Registrant, or through an unaffiliated insurance agency presents conflicts of
interest, as the receipt of commissions and access to products provide incentive to
recommend insurance products based on commissions to be received, rather than
on your particular need. No client is under any obligation to purchase any
insurance products through Registrant, our members, our representatives, or any
other entity we may recommend. You are reminded that you may purchase
insurance products we recommend through other, non-affiliated insurance agents
or agencies.
Brokerage General Agencies. Our representatives are associated with one or more
brokerage general agencies (“BGA”) and may recommend that you purchase an
insurance product through a BGA. These BGAs may have access to unique
products and may provide our representative or our firm with certain benefits in
exchange for our services. For example, the BGA may provide your representative
with access to marketing support. These arrangements create a conflict of interest
as representatives and the Registrant have an incentive to recommend clients
purchase products through these BGAs. Representatives and the Registrant seek to
mitigate this conflict of interest by disclosing it to clients and prospective clients
and seeking to only recommend that clients purchase insurance products that they
believe are in the client’s best interest.
Axcelus Financial. Axcelus Financial is an insurance agency and a broker-dealer. Our
insurance agency or one or more of our members or representatives may recommend that
clients invest in a private placement life insurance contract (life insurance or variable
annuity) through Axcelus Financial. We receive a fee from Axcelus Financial for our
services provided to Axcelus Financial, you, and the private placement insurance
contracts. The contract that you enter will disclose the specific fee that the Registrant stands
to receive. The fees the Registrant negotiated to receive from Axcelus Financial and the
insurance contract can be more (or less) than the fees described in a client’s Financial
Design Agreement with the Registrant, and are independent of each other. In other
words, the Registrant will not include the value of private placement insurance contracts
(life insurance or variable annuity) in determining the amount of assets under management
in a portfolio for purposes of determining breakpoints in fees or for determining our
minimum quarterly management fee, nor would Axcelus Financial include the other assets
under management with Registrant in calculating its fees. This arrangement creates a
conflict of interest as the Registrant and our representatives may be incentivized to
recommend private placement life insurance contracts through Axcelus Financial if doing
19
so could increase the Registrant’s revenue. The Registrant seeks to mitigate this conflict of
interest by disclosing it to clients and prospective clients and seeking to only recommend
that clients purchase insurance products that they believe are in the client’s best interest.
Synergi Partners, Inc. The Registrant has entered a referral agreement with Synergi
Partners, Inc. Synergi Partners is in the business of identifying and processing certain tax
credits and incentives for businesses. The Registrant is entitled to a tenth of collected
revenue derived from persons introduced to Synergi Partners. This creates a conflict of
interest because the Registrant is incentivized to recommend the services of Synergi
Partners over other similar service providers that may be more qualified or that do not
compensate the Registrant. The Registrant addresses this conflict of interest by disclosing
it to clients.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Code of Ethics. The Registrant maintains an investment policy relative to personal
securities transactions. This investment policy is part of Registrant’s overall Code of
Ethics, which serves to establish a standard of business conduct for all of Registrant’s
Representatives that is based upon fundamental principles of openness, integrity, honesty
and trust, a copy of which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940 (“Advisers Act”),
the Registrant also maintains and enforces written policies reasonably designed to prevent
the misuse of material non-public information by the Registrant or any person associated
with the Registrant.
Interest in Client Transactions. As disclosed in Items 4.B and 10 above, the Registrant is
affiliated with the affiliated private funds. The client shall be required to submit a
Subscription Agreement to the General Partner or Manager in order to demonstrate
qualification for investment in an affiliated private fund.
Because the Registrant, the Registrant’s affiliates, and/or the Registrant’s members shall
potentially earn compensation from the affiliated private funds that exceeds the fee that the
Registrant would earn under its standard “assets under management” fee schedule
referenced at Item 5.A above, the recommendation that a client become an investor in an
affiliated private fund presents a conflict of interest. No client is under any obligation to
become an investor in an affiliated private fund.
B. Personal Securities Transaction Policy. The Registrant has a personal securities transaction
policy in place to monitor the personal securities transactions and securities holdings of
each of the Registrant’s “Access Persons”. The Registrant’s securities transaction policy
requires that Access Persons of the Registrant must provide the Chief Compliance Officer
or his/her designee with a written report of their current securities holdings within ten (10)
days after becoming an Access Person. Additionally, each Access Person must provide the
Chief Compliance Officer or his/her designee with a written report of the Access Person’s
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current securities holdings at least once each twelve (12) month period thereafter on a date
the Registrant selects.
C. Firm and Employees Investments. The Registrant and/or representatives of the Registrant
may buy or sell securities, at or around the same time as those securities are recommended
to clients. This practice creates a situation where the Registrant and/or representatives of
the firm are in a position to materially benefit from the sale or purchase of those securities.
Therefore, this situation creates a conflict of interest. Practices such as “scalping” (i.e., a
practice whereby the owner of shares of a security recommends that security for investment
and then immediately sells it at a profit upon the rise in the market price which follows the
recommendation) could take place if the Registrant did not have adequate policies in place
to detect such activities. Additionally, Registrant may allow its employees to invest in
Fairway, Private Fund, Private Equity Fund and the Private Credit Strategy at a level
below the funds’ required minimum asset level. Employees may be charged a lower fee
than the funds’ other investors. Registrant will ensure investing in the funds is offered to
clients on a fair and equitable basis. As indicated above in Item 11.B, the Registrant has a
personal securities transaction policy in place to monitor the personal securities transaction
and securities holdings of each of Registrant’s Access Persons. This requirement can help
detect insider trading, “front-running” (i.e., personal trades executed prior to those of the
Registrant’s clients), and other potentially abusive practices.
Employee Investments. Certain owners and employees of SignatureFD may make personal
investments in private securities that are not offered to clients, such as pooled investment
vehicles and private placements. Some of these investments may be sponsored by, or
introduced to SignatureFD by its clients. SignatureFD’s owners and employees are under
no obligation to provide these investment opportunities to clients, unless the SignatureFD
Investment Committee determines that the opportunity is appropriate for, and should be
made available to, SignatureFD’s clients.
Investments in Funds Subject to Employment, Ownership, or other Business Relationships.
From time to time, Registrant may recommend one or more private investment funds to a
client. It is possible that these funds or their general partners (or the legal equivalent) may
be owned by, or may employ, one or more of Registrant’s clients or their family members.
These relationships create a conflict of interest, because it creates an incentive to favor one
client over another. We maintain policies and procedures designed to mitigate this conflict
of interest, which are described below.
We make no direct or indirect promise or agreement to commit to introduce any number
of clients or amount of assets to any private investment fund based on our client
relationships. In addition, the SignatureFD Investment Committee is responsible for
determining whether any private investment fund is an appropriate investment for clients.
Clients may also request information about whether a private investment fund they have
been recommended or have invested in may be subject to this conflict of interest directly
with Registrant’s Chief Compliance Officer. Due to privacy concerns, they may not be able
to share extensive information about the conflict of interest. No client is under any
obligation to invest in any private investment fund.
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Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Schwab or Fidelity.
Prior to engaging Registrant to provide investment management services, the client will be
required to enter into a formal investment advisory Agreement with Registrant setting forth
the terms and conditions under which Registrant shall manage the client's assets, and a
separate custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that the Registrant considers in recommending any other broker-dealer/custodian
to clients include historical relationship with the Registrant, financial strength, reputation,
execution capabilities, pricing, research, and service. Although the commissions and/or
transaction fees paid by Registrant's clients shall comply with the Registrant's duty to seek
best execution, a client may pay a commission that is higher than another qualified broker-
dealer might charge to effect the same transaction where the Registrant determines, in good
faith, that the commission/transaction fee is reasonable in relation to the value of the
brokerage and research services received. In seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a broker-dealers’ services,
including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although Registrant will seek competitive rates, it may not
necessarily obtain the lowest possible commission rates for client account transactions. The
transaction fees charged by the designated broker-
brokerage commissions or
dealer/custodian are exclusive of, and in addition to, Registrant's investment management
fee. The Registrant’s best execution responsibility is qualified if securities that it purchases
for client accounts are mutual funds that trade at net asset value as determined at the daily
market close.
Non-Soft Dollar Research and Additional Benefits
When determining whether to recommend that a client utilize the services of a particular
broker-dealer/custodian (i.e., Schwab, Fidelity, etc.), Registrant has received, and can in
the future receive, from a broker-dealer/custodian (i.e., Schwab, Fidelity, etc.) or another
service provider or vendor, without cost (and/or at a discount), support services and/or
products, certain of which assist the Registrant to better monitor and service client accounts
maintained at such institutions. Included within the support services that can be obtained
by the Registrant may be investment-related research, pricing information and market data,
software and other technology that provide access to client account data, compliance and/or
practice management-related publications, discounted or gratis consulting services,
discounted and/or gratis attendance at conferences, meetings, and other educational and/or
social events, marketing support, computer hardware and/or software and/or other products
used by Registrant in furtherance of its investment advisory business operations.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at any broker-dealer/custodian as a result of this arrangement. There is no
corresponding commitment made by the Registrant to any other entity to invest any specific
amount or percentage of client assets in any specific mutual funds, securities, or other
investment products as a result of the above arrangement.
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Schwab
Products and services available to Registrant. Schwab Advisor Services™ is Schwab’s
business serving independent investment advisory firms like Registrant. Schwab provides
Registrant and its clients with access to its institutional brokerage—trading, custody,
reporting, and related services— many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services
help Registrant manage or administer clients’ accounts, while others help Registrant
manage and grow its business. Schwab’s support services are generally available on an
unsolicited basis (we do not have to request them) and at no charge to Registrant. Following
is a more detailed description of Schwab’s support services.
Services that benefit client. Schwab’s institutional brokerage services include access to a
broad range of investment products, execution of securities transactions, and custody of
client assets. The investment products available through Schwab include some to which
Registrant might not otherwise have access or that would require a significantly higher
minimum initial investment by Registrant’s clients.
Services that may not directly benefit client. Schwab also makes available other products
and services that benefit Registrant but may not directly benefit clients. These products and
services assist Registrant in managing and administering Registrant’s clients’ accounts.
They include investment research, both Schwab’s own and that of third parties. Registrant
may use this research to service all or a substantial number of its clients’ accounts,
including accounts not maintained at Schwab. In addition to investment research, Schwab
also makes available software and other technology that: provide access to client account
data (such as duplicate trade confirmations and account statements); facilitate trade
execution and allocate aggregated trade orders for multiple client accounts; provide pricing
and other market data; facilitate payment of Registrant’s fees from Registrant’s clients’
accounts; and assist with back-office functions, recordkeeping, and client reporting.
Services that generally benefit Registrant. Schwab also offers other services intended to
help Registrant manage and further develop its business enterprise. These services include:
educational conferences and events; consulting on technology, compliance, legal, and
business needs; publications and conferences on practice management and business
succession; and access to employee benefits providers, human capital consultants, and
insurance providers. Schwab may provide some of these services itself. In other cases,
Schwab will arrange for third-party vendors to provide the services to Registrant. Schwab
may also discount or waive its fees for some of these services or pay all or a part of a third
party’s fees, including a speaker fee for Registrant’s client events. Schwab may also
provide Registrant with other benefits, such as occasional business entertainment for
Registrant personnel.
Registrant’s interest in Schwab Services. The availability of these services from Schwab
benefits Registrant because it does not have to produce or purchase them. This creates an
incentive to recommend that clients maintain accounts with Schwab, based on Registrant’s
interest in receiving Schwab’s services that benefit Registrant’s business rather than based
on clients’ interests in receiving the best value in custody services and the most favorable
execution of transactions. This is a potential conflict of interest. Registrant believes,
however, that when it recommends Schwab as custodian and broker it is in the best interests
of clients. The selection is primarily supported by the scope, quality, and price of Schwab’s
services and not Schwab’s services that only benefit Registrant.
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Event Sponsorships
From time to time, the Registrant may host certain events, including charitable events, from
which it has in the past, and may, in the future, solicit sponsorship contributions from the
financial institutions, custodians, and insurance agencies that it recommends for client
accounts. The Registrant shall not make any endorsement or recommendation of such
custodian or any of its products or services in conjunction with the event. For a more
detailed list of sponsorships, please contact compliance@signaturefd.com.
Directed Brokerage: The Registrant does not generally accept directed brokerage
arrangements (when a client requires that account transactions be effected through a
specific broker-dealer). In such client directed arrangements, the client will negotiate terms
and arrangements for their account with that broker-dealer, and Registrant will not seek
better execution services or prices from other broker-dealers or be able to "batch" the
client's transactions for execution through other broker-dealers with orders for other
accounts managed by Registrant. As a result, the client may pay higher commissions or
other transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case.
In the event that the client directs Registrant to effect securities transactions for the client's
accounts through a specific broker-dealer, the client correspondingly acknowledges that
such direction may cause the accounts to incur higher commissions or transaction costs
than the accounts would otherwise incur had the client determined to effect account
transactions through alternative clearing arrangements that may be available through
Registrant. Higher transaction costs adversely impact account performance. Transactions
for directed accounts will generally be executed following the execution of portfolio
transactions for non-directed accounts.
B. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless the
Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to obtain best execution, to negotiate more favorable commission rates
or to allocate equitably among the Registrant’s clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for
each client account on any given day. The Registrant shall not receive any additional
compensation or remuneration as a result of such aggregation.
In some instances, a security to be sold by one client account may independently be
considered appropriate for purchase by another client account. The Registrant may effect
such a “cross transaction” if it is in the best interests of both clients, consistent with
applicable laws and policies and clients’ investment objectives and restrictions.
SignatureFD does not permit client accounts governed by the Employee Retirement
Income Security Act of 1974, as amended, to engage in cross trading.
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Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant's Principals and/or
representatives. All investment supervisory clients are advised that it remains their
responsibility to advise the Registrant of any changes in their investment objectives and/or
financial situation. All clients (in person or via telephone) are encouraged to review
financial planning issues (to the extent applicable), investment objectives, and account
performance with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections, and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
Economic Benefits from Non-Clients. As referenced in Item 12.A above, the Registrant
receives economic benefits from Schwab and Fidelity. Clients and prospective clients
should review Item 12.A above for additional information.
Registrant entered into a Medicare Solutions Referral Agreement with Advisors Excel,
LLC (“AE”). AE is a national independent marketing organization engaged in the business
of marketing certain insurance products for Medicare through a network of independent
insurance agents and financial professionals. AE has developed a marketing system
relating to marketing of Medicare Supplement and Medicare Advantage insurance
products. Registrant refers clients to AE. In exchange, AE pays the Registrant fifty percent
(50%) of all Medicare Supplement commission from paid premiums received by AE during
a policy written pursuant to its Agreement. In addition, AE pays to Registrant $100 for
each Medicare Advantage policy for which Registrant receives commission from paid
premiums received by AE during a policy written pursuant to the Agreement. This creates
a conflict of interest as the Registrant is incentivized to refer clients to AE versus other
insurance providers. The Registrant seeks to mitigate this conflict by disclosing it to clients
and seeking to only make referrals for these services that it believes are appropriate for
clients.
Registrant or its affiliate has entered into a referral agreement with Rhodes Risk Advisors
where the Registrant or its affiliate stands to receive referral fees when it introduces people
to Rhodes Risk Advisors for the purchase of commercial property and casualty insurance.
Rhodes Risk Advisors has agreed to compensate us with twenty-five percent of revenue
they receive on certain transactions for a period of time. This relationship creates a conflict
of interest. The Registrant mitigates this conflict of interest by disclosing it to clients and
seeking to recommend insurance partners that are appropriate for clients. Clients may
request more information about this relationship or the specific referral terms.
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A. Client Referrals.
1. General Referrals by Unaffiliated Persons
If a client is introduced to Registrant by an unaffiliated Promoter, Registrant pays that
Promoter a referral fee in accordance with a written agreement between Registrant and the
Promoter and in accordance with Rule 206(4)-1. Registrant does not charge clients referred
by a Promoter any fees or costs greater than the fees or costs Registrant charges clients
with similar accounts who were not referred by a Promoter. Promoter or Registrant
discloses the compensation arrangement between Registrant and Promoter to a prospective
client before the client enters into an investment advisory relationship with Registrant.
2. Schwab Referrals
Registrant receives client referrals from Schwab through Registrant’s participation in the
Schwab Advisor Network™ (the “SAN Service”), designed to help investors find an
independent investment advisor. Schwab is a broker-dealer independent of and unaffiliated
with Registrant. Schwab does not supervise Registrant and has no responsibility for
Registrant’s management of clients’ portfolios or Registrant’s other advice or services.
Registrant pays Schwab fees to receive client referrals through the SAN Service.
Registrant’s participation in the Service may raise potential conflicts of interest described
below.
Registrant pays Schwab a Participation Fee on all referred clients’ accounts that are
maintained in custody at Schwab and a separate one-time Transfer Fee on all accounts that
are transferred to another custodian. The Transfer Fee creates a conflict of interest that
encourages Registrant to recommend that clients accounts be held in custody at Schwab.
The Participation Fee paid by Registrant is a percentage of the fees owed by the client to
Registrant or a percentage of the value of the assets in the client’s account, subject to a
minimum Participation Fee. Registrant pays Schwab the Participation Fee for so long as
the referred client’s account remains in custody at Schwab. The Participation Fee and any
Transfer fee is paid by Registrant and not by the client. Registrant has agreed not to charge
clients referred through the SAN Service fees or costs greater than the fees or costs
Registrant charges clients with similar portfolios (pursuant to Registrant’s standard fee
schedule as in effect from time to time) who were not referred through the SAN Service.
The Participation and Transfer Fees are based on assets in accounts of Registrant’s clients
who were referred by Schwab and those referred clients’ family members living in the same
household. Thus, Registrant will have incentives to encourage household members of
clients referred through the Service to maintain custody of their accounts and execute
transactions at Schwab.
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients
maintain their accounts at Schwab. These products and services, how they benefit us, and
the related conflicts of interest are described above. (See Item 12)
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3. Fidelity Referrals
Participation in Fidelity Wealth Advisor Solutions®. Registrant participates in the Fidelity
Wealth Advisor Solutions® Program (the “WAS Program”), through which Registrant
receives referrals from Fidelity Personal and Workplace Advisors LLC (FPWA), a
registered investment adviser and Fidelity Investments company. Registrant is independent
and not affiliated with FPWA or any Fidelity Investments company. FPWA does not
supervise or control Registrant, and FPWA has no responsibility or oversight for
Registrant’s provision of investment management or other advisory services.
Under the WAS Program, FPWA acts as a promoter for Registrant, and Registrant pays
referral fees to FPWA for each referral received based on Registrant’s assets under
management attributable to each client referred by FPWA or members of each client’s
household. The WAS Program is designed to help investors find an independent investment
advisor, and any referral from FPWA to Registrant does not constitute a recommendation
by FPWA of Registrant’s particular investment management services or strategies. More
specifically, Registrant pays the following amounts to FPWA for referrals: the sum of (i) an
annual percentage of 0.10% of any and all assets in client accounts where such assets are
identified as “fixed income” assets by FPWA and (ii) an annual percentage of 0.25% of all
other assets held in client accounts. In addition, Registrant has agreed to pay FPWA an
annual program fee of $50,000 to participate in the WAS Program. These referral fees are
paid by Registrant and not the client.
To receive referrals from the WAS Program, Registrant must meet certain minimum
participation criteria, but Advisor has been selected for participation in the WAS Program
as a result of its other business relationships with FPWA and its affiliates, including
Fidelity Brokerage Services, LLC (“FBS”). As a result of its participation in the WAS
Program, Registrant has a conflict of interest with respect to its decision to use certain
affiliates of FPWA, including FBS, for execution, custody and clearing for certain client
accounts, and Registrant could have an incentive to suggest the use of FBS and its affiliates
to its advisory clients, whether or not those clients were referred to Registrant as part of
the WAS Program. Under an agreement with FPWA, Registrant has agreed that Registrant
will not charge clients more than the standard range of advisory fees disclosed in its Form
ADV 2A Brochure to cover solicitation fees paid to FPWA as part of the WAS Program.
Pursuant to these arrangements, Registrant has agreed not to solicit clients to transfer their
brokerage accounts from affiliates of FPWA or establish brokerage accounts at other
custodians for referred clients other than when Registrant’s fiduciary duties would so
require, and Registrant has agreed to pay FPWA a one-time fee equal to 0.75% of the assets
in a client account that is transferred from FPWA’s affiliates to another custodian;
therefore, Registrant has an incentive to suggest that referred clients and their household
members maintain custody of their accounts with affiliates of FPWA. However,
participation in the WAS Program does not limit Registrant’s duty to select brokers on the
basis of best execution.
4. Employee Referrals
We pay certain employees, and employees of our affiliated accounting firm, who refer
prospective clients to us, assuming those prospects become our clients. These employees
receive one-time bonuses and ongoing payments for a specified period based on the amount
of new client assets successfully solicited. In addition, equity owners of the Registrant
receive an indirect benefit from any referral made to the Registrant.
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Item 15
Custody
The Registrant has the ability to have its advisory fee for clients debited by the custodian
on a quarterly basis. Clients are provided, at least quarterly, with written transaction
confirmation notices and regular written summary account statements directly from the
broker-dealer/custodian and/or program sponsor for their account. The Registrant may also
provide a written periodic report summarizing account activity and performance. To the
extent that the Registrant provides clients with periodic account statements or reports, the
client is urged to compare any statement or report provided by the Registrant with the
account statements received from the account custodian. The account custodian does not
verify the accuracy of the Registrant’s advisory fee calculation.
Although the Registrant does not offer custody services for clients directly as a “qualified
custodian”, Registrant’s affiliate, Frazier, and Registrant provide certain services that
cause Registrant to be deemed to have custody of client assets under rule 206(4)-2 of the
Advisers Act. For example, clients have engaged Frazier (or an employee or partner of
Frazier) or Registrant to act as co-trustee of a client trust or executor of a client’s estate, or
to assist clients to pay bills or otherwise assist in administering personal finances. Frazier
or an employee or partner of Frazier, or Registrant, will write checks or withdraw funds in
their capacity as co-trustee or executor, which causes Registrant to be deemed to have
custody of the client’s account. Each client’s funds over which Registrant is deemed to
have custody are maintained at a “qualified custodian” that sends at least quarterly account
statements to the client or the client’s designated representative. Registrant has formed a
reasonable belief based on the availability of these statements that the “qualified custodian”
is providing account “statements directly” to clients at least quarterly. Registrant
encourages all clients to check account balances and activity when they receive account
statements. Registrant urges you
to carefully review statements and compare
custodian/sponsor statements in comparison to those provided by Registrant.
Registrant is deemed to have custody with respect to the assets of certain affiliated private
funds, which are subjected to an annual audit, and audited financial statements will be
distributed to each investor. The audited financial statements will be prepared in
accordance with generally accepted accounting principles and are typically distributed
within 120 days of the Fund’s fiscal year-end. Funds that are deemed fund of funds,
investing more than 10% or more of its assets in unaffiliated pooled investment vehicles,
are typically distributed within the time period permitted by guidance from the SEC staff.
The Registrant is also deemed to have custody for certain clients invested in one or more
affiliated private fund, where the client has provided standing instructions that authorize
the Registrant to journal funds from client brokerage accounts in order to fund capital calls.
In addition, certain clients have established asset transfer authorizations that permit the
qualified custodian to rely upon instructions from Registrant to transfer client funds or
securities to third parties. These arrangements are disclosed at Item 9 of Part 1 of Form
ADV. However, in accordance with the guidance provided in the SEC’s February 21, 2017
Investment Adviser Association No-Action Letter, the affected accounts are not subject to
an annual surprise CPA examination.
Lastly, Registrant and/or certain of its members engage in other services and/or practices
(i.e., password possession, trustee service, etc.) requiring disclosure at Item 9 of Part 1 of
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Form ADV. These services and practices result in Registrant being deemed to have custody
under Rule 206(4)-2 of the Advisers Act. Per the rule, the Registrant is required to undergo
an annual examination by an independent public account, and make a corresponding Form
ADV-E filing with the SEC, for as long as Registrant provides such services and/or engages
in such practices.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, client shall be required to execute a Financial Design Agreement, naming
the Registrant as client’s attorney and agent in fact, granting the Registrant full authority
to buy, sell, or otherwise effect investment transactions involving the assets in the client’s
name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e. limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. Except for client assets managed by the affiliated private funds, unaffiliated investment
managers that maintain proxy voting authority, and clients with assets at Schwab Trustee
Services, clients maintain exclusive responsibility for: (1) directing the manner in which
proxies solicited by issuers of securities beneficially owned by the client shall be voted,
and (2) making all elections relative to any mergers, acquisitions, tender offers, bankruptcy
proceedings or other type events pertaining to the client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Katie Amy,
remains available to address any questions that a client or prospective client may have
regarding this Brochure.
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