View Document Text
Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 27, 2025
Sierra Summit Advisors LLC
SEC No. 801-128786
Mailing Address:
PO Box 1627
Crystal Bay, NV 89402
phone: 847-652-5070
email: JTS@sierrasummitadvisors.com
This brochure provides information about the qualifications and business practices of Sierra Summit
Advisors LLC. If you have any questions about the contents of this brochure, please contact us at 847-652-
5070. The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority. Registration with the SEC or state
regulatory authority does not imply a certain level of skill or expertise.
Additional information about Sierra Summit Advisors LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Page 1
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes to this Brochure from the last annual update issued on January
19, 2024.
Page 2
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 7
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 10
Item 7: Types of Clients ........................................................................................................................................... 11
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 12
Item 9: Disciplinary Information ........................................................................................................................... 19
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 20
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................... 21
Item 12: Brokerage Practices ................................................................................................................................... 23
Item 13: Review of Accounts ................................................................................................................................... 31
Item 14: Client Referrals and Other Compensation ........................................................................................ 32
Item 15: Custody .......................................................................................................................................................... 33
Item 16: Investment Discretion ............................................................................................................................... 34
Item 17: Voting Client Securities ............................................................................................................................ 35
Item 18: Financial Information ................................................................................................................................ 36
Page 3
Item 4: Advisory Business
Item 4: Advisory Business
A. Ownership/Advisory History
Sierra Summit Advisors LLC (the "Company," "we," and/or the "firm") is a Nevada limited liability
company founded in 2023 with its principal place of business in Nevada. The Company is owned
by Joseph Seminetta (through the Joseph T Seminetta Trustee, 1st Restatement of Declaration of
Trust u/t/d December 22, 2010), Denise Seminetta (through the Denise M Seminetta Trustee, 1st
Restatement of Declaration of Trust u/t/d December 22, 2010), Chad T. Whiteley, and Thomas E.
Grooms.
B. Advisory Services Offered
The following paragraphs describe the services offered by the Company. Please refer to the
following paragraphs for more detail about the specific service, and how we tailor our services
to your individual needs. As used in this Brochure, the words "our" and "us" also refer to the
Company. The words "you," "your" or "client" refer to our clients and prospective clients. Other
terms may be defined later in this Brochure as well.
Investment Advisory Services
The Company offers continuous and ongoing investment advice and portfolio management
services. Our advice and services are tailored to meet our client's individual needs, life
circumstances, and investment goals. We have discussions with the client at least annually to
understand client goals, income, return objectives, risk tolerance, time horizons and liquidity
needs. We summarize the information we gather to create an Investment Policy Statement (IPS)
which guides the investment portfolio into a customized asset allocation across the Company’s
strategies.
Account management and supervision is guided by the client's IPS, investment portfolio, and
market conditions. We manage clients' investment accounts on a discretionary basis. Once we
construct an investment portfolio for a client, we will monitor the portfolio's performance on an
ongoing and continuous basis, unless otherwise agreed, and will adjust and reallocate as
necessary due to changes in market conditions and the client's circumstances as communicated
to us. For our discretionary asset management services, the Company will receive a limited
power of attorney to effect securities transactions on behalf of a client that include securities
and strategies described in Item 8 of this brochure.
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio (must be in writing and sent to the firm), and
should promptly notify the firm in writing of any changes in such restrictions or in the client's
personal financial circumstances, investment objectives, goals and tolerance for risk. The
Company will remind clients of their obligation to inform the firm of any such changes or any
restrictions that should be imposed on the management of the client’s account. The Company
will also contact clients at least annually to determine whether there have been any changes in a
client's personal financial circumstances, investment objectives and tolerance for risk.
Page 4
Item 4: Advisory Business
In some circumstances, the client may require the services of a specialist such as an attorney or
accountant since we do not provide any legal, tax, or accounting advice. The Company may
recommend third-party service providers, but the client is under no obligation to use any service
provider recommended by the Company. Fees for specialists will be negotiated between the
client and specialist directly, and we would not be involved.
Retirement Rollovers – Conflicts and Added Fees
As a fee-based investment adviser, we (and our investment adviser representatives) make
more money either when your account assets grow or when you add money to your account.
As a plan participant, clients may be paying little or nothing for the plan’s investment services.
As such, clients’ costs are likely to be more post-rollover. We may compensate our investment
professionals in a way that incrementally rewards them based on the level of assets they bring
into the firm. In this regard, we have policies and procedures for supervisory review to ensure
we are advising clients in a way that’s in their best interests. In addition, we conduct an annual
review of rollover transactions to ensure our business practices are aligned in a manner that
places clients’ interests first. Such annual review is provided to a member of our executive
team, who certifies the firm’s compliance.
We do not engage in sales contests, production awards, or related giveaways that inhibit our
ability to provide advice that’s in clients’ best interests. We regularly update our conflicts of
interest and will update clients accordingly on any material changes affecting our relationship
with them.
Third-Party Money Managers
As part of our investment advisory services, we may recommend a third-party money manager
to manage a portion of the client's investment portfolio. Factors we take into consideration
when making our recommendation include, but are not limited to, the money manager's
performance, investment strategies, methods or analysis, advisory fees and other fees, assets
under management, and the client's financial objectives and risk tolerance. We would generally
retain authority to hire/fire the third-party money manager, and we regularly monitor the
performance of the money manager to ensure its management and investment style remain
aligned with the client's objectives and risk tolerance. The Company continuously manages any
third-party money manager relationship and continuously monitors the client's account(s) for
performance metrics and adherence to the client's IPS. Each third-party money manager
maintains a separate disclosure document that will be provided directly to the client from the
third-party money manager. The Company will provide third-party money manager disclosures.
The client should carefully review the third-party money manager's disclosure document for
information regarding fees, risks and investment strategies, and conflicts of interest. The third-
party money manager’s fee will be in addition to the advisory fees charged by the Company.
Financial Planning and Consulting Services
The Company offers a variety of financial planning and consulting services to clients. Services are
offered in several areas of a client’s financial situation, depending on their goals and objectives.
This planning or consulting process is designed to assist the client in identifying areas requiring
Page 5
Item 4: Advisory Business
attention. Such areas may include one or more of the following topics: cash flow budgeting, and
retirement planning issues. We will work together with the client and their other professional
advisors, in offering and implementing solutions to meet the identified needs.
We gather required information through in-depth personal interviews and questionnaires.
Information gathered includes a client's current financial status, investment objectives, future
goals, and attitudes toward risk. Related documents supplied by the client are carefully
reviewed, and a report is prepared covering one or more of the above-mentioned topics as
directed by the client.
In some circumstances, a financial plan may require the services of a specialist such as an
insurance specialist, attorney or tax accountant. The Company does not provide any of these
services. The Company may recommend third-party service providers, but the client is under no
obligation to use any service provider recommended by us. Fees for specialists will be
negotiated between the client and specialist directly.
Basic Financial Plan as Part of AUM Fee
Clients may be offered a basic financial plan at no additional charge. The basic financial plan will
include (i) a financial report overviewing their assets, liabilities, income, and relevant insurance;
and (ii) a financial plan that lists their goals, account recommendations, contribution
recommendations, and several relevant notes about their overall financial picture.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
The Company does not participate in wrap fee programs, where brokerage commissions and
transaction costs are included in the asset-based fee charged to the client.
E. Client Assets Under Management
As of December 31, 2024, the firm had $634.8 million in discretionary assets under management
and $2.8 million in non-discretionary assets under management.
Page 6
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
Investment Management Services Fees
The Company's fee for our investment advisory services will generally be charged as a
percentage of assets under management with us, according to the following schedule:
Assets Under Management
Annual Fee Rate
$0 to 3,000,000
1.00%
More than $3,000,000
0.75%
Although the Company has established the above fee schedule, we may negotiate other fee
schedules depending on the size of the account, type of account, the level of client service
required and other factors we consider relevant, including timing of client relationship. The
specific annual fee being charged to the client will be set forth and identified in an agreement
between the Company and that client. The Company may increase the fee upon written client
consent. In the event the client has an ERISA-governed plan, fee modifications must be
approved in writing by the client.
The Company typically imposes a minimum $1,000,000 in investment assets. However, this
minimum amount is negotiable.
Asset-based fees are always subject to the management agreement between the client and the
Company. Fees are charged quarterly in arrears. The quarterly fee is determined by applying
one-quarter of the applicable annual percentage fee to the market value of the portfolio,
generally as determined by the custodian, on the last business day of each calendar quarter. For
partial quarters, fees are pro-rated. Adjustments for significant contributions to or withdrawals
from a client’s portfolio (greater than 20% of the account market value) are prorated for the
quarter in which the change occurs. Unless other arrangements are made, fees are directly
debited from a client's account(s), and each client is required to provide the qualified custodian
of the client's account(s) written authorization to deduct the fees described.
Advisory fees are calculated on the entire value of the client’s portfolio, including any allocations
to cash. The Company may utilize leverage in the management of its clients’ accounts and
calculates its fees on the gross value of the portfolio. Although we strive to place our clients’
interests first, this practice creates an economic incentive for a firm to utilize leverage in order to
increase its fee revenue.
Page 7
Item 5: Fees and Compensation
B. Client Payment of Fees
Investment Management Services
The Company does not require the prepayment of its fees. The Company requires clients to
authorize the direct debit of fees from their accounts. Exceptions may be granted subject to the
firm’s consent for clients to be billed directly for our fees. For directly debited fees, the
custodian’s periodic statements will show each fee deduction from the account. Clients may
withdraw this authorization for direct billing of these fees at any time by notifying us or their
custodian in writing.
The Company will deduct advisory fees directly from the client’s account provided that (i) the
client provides written authorization to the qualified custodian, and (ii) the qualified custodian
sends the client a statement, at least quarterly, indicating all amounts disbursed from the
account. The client is responsible for verifying the accuracy of the fee calculation, as the client’s
custodian will not verify the calculation.
A client investment advisory agreement may be terminated by either party for any reason upon
30 days’ written notice to the other party. Upon termination, any earned, unpaid fees will be
immediately due and payable.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, private
placement, pooled investment vehicles, broker-dealers, and custodians retained by clients. Such
fees and expenses are described in each exchange-traded fund and mutual fund’s prospectus,
each separate account manager’s Form ADV and Brochure and Brochure Supplement or similar
disclosure statement, each private placement or pooled investment vehicle’s confidential
offering memoranda, and by any broker-dealer or custodian retained by the client. Clients are
advised to read these materials carefully before investing. If a mutual fund also imposes sales
charges, a client may pay an initial or deferred sales charge as further described in the mutual
fund’s prospectus. A client using the Company may be precluded from using certain mutual
funds or separate account managers because they may not be offered by the client's custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
The Company’s owners are compensated through the Company’s profits. The Company’s other
full-time and part-time advisory professionals are compensated through a percentage of
advisory fees charged to clients or a salary and bonus. The Company is not paid any sales,
service or administrative fees for the sale of mutual funds or any other investment products with
respect to managed advisory assets.
Page 8
Item 5: Fees and Compensation
E. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm’s clients.
Page 9
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
We do not charge performance-based fees or participate in side-by-side management.
Performance-based fees are fees which are based on the share of capital gain or capital
appreciation of a client's account.
Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged a
performance-based fee. We do not charge performance-based fees, nor do we provide side-by-
side management.
Page 10
Item 7: Types of Clients
Item 7: Types of Clients
The Company offers its investment services primarily to high net-worth individuals and
institutions. The types of clients the Company provides services to includes, but is not limited to,
individuals, business entities, charitable organizations, pension plans, profit sharing plans, trusts,
estates, and donor-advised funds.
The Company typically imposes a minimum $1,000,000 in investment assets. However, this
minimum amount is negotiable under certain circumstances.
Page 11
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
The Company may use one or more of the following methods of analysis or investment
strategies when providing investment advice to clients, subject to the clients' investment
objectives, risk tolerance, time horizons and stated guidelines:
▪ Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking
at economic and financial factors (including the overall economy, industry conditions,
and the financial condition and management of the company itself) to determine if the
company is underpriced (indicating it may be a good time to buy) or overpriced
(indicating it may be time to sell). We look at historical and present financial statements
of the company, annual reports, governmental filings and business activities.
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall
market regardless of the economic and financial factors considered in evaluating the
stock. Individualized analysis of underlying documentation can vary.
▪ Asset Allocation. In addition to focusing on securities selection, we attempt to identify an
appropriate ratio of equities, fixed income, and cash suitable to the client's investment
goals and risk tolerance, and we seek to create a portfolio to maximize potential return
relative to portfolio risk. A risk of asset allocation is that the client may not participate in
sharp increases in a particular security, industry or market sector. Another risk is that the
ratio of securities, fixed income, and cash will change over time due to stock and market
movements and, necessitating periodic re-balancing of client portfolios.
▪ Mutual Fund and/or ETF Analysis. We may consider the experience and track record of
the manager of the mutual fund or ETF to determine if the manager has demonstrated
an ability to invest successfully over a period of time and in different economic
conditions. We also look at the underlying assets in a mutual fund or ETF in an attempt
to determine if there is significant overlap in the underlying investments held in other
fund(s) in the client's portfolio. A risk of mutual fund and/or ETF analysis is that, as in all
securities investments, past performance does not guarantee future results. A manager
who has been successful may not be able to replicate that success in the future. In
addition, as we do not control the underlying investments in a fund or ETF, managers of
different funds held by the client may purchase the same security, increasing the risk to
the client if that security were to fall in value. There is also a risk that a manager may
deviate from the stated investment mandate or strategy of the fund or ETF, which could
make the holding(s) less suitable for the client's portfolio.
▪ Quantitative screening. The Company's quantitative process screens an array of financial
metrics to produce a working universe of qualified securities.
▪ Technical analysis. The Company's technical analysis involves analyzing a variety of
technical indicators as they apply to different markets, industries, and securities.
Page 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
The Company may also incorporate a sell discipline for existing positions, but it is not a
guarantee against losses.
The Company may employ outside vendors or utilize third-party software to assist in
formulating investment recommendations to its clients.
The Company may hire sub-advisers to perform any or all of the Company's responsibilities
under a client's investment advisory agreement. Investments made by sub-advisers are
monitored and reviewed, including with participation by the client, in accordance with the
Company's "Review of Accounts" practices described under Item 13 below.
The Company's analysis methods rely on the assumption that the investment vehicles which we
recommend for our clients, the companies whose securities we purchase and sell on behalf of
our clients, the rating agencies that review these securities, and other publicly or privately
available sources of information about these securities, are providing accurate, timely and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk
that our analysis may be compromised by inaccurate, misleading or untimely information. This is
an ongoing risk for all the strategies discussed below.
Investment Strategies
The Company may use the following strategies in managing client accounts. Investment
strategies and advice may vary depending upon each client's specific financial situation. As such,
we determine investments and allocations based upon the client's predefined objectives, risk
tolerance, time horizon, financial horizon, financial information, liquidity needs, and other
various suitability factors. The client's restrictions and guidelines may affect the composition of
the client's portfolio.
▪ Large Capitalization Growth. The Company builds portfolios of individual securities that
trade on domestic exchanges. Typically, these securities have market capitalizations
greater than $5,000,000,000. The companies selected are typically those expected to
have high levels of growth in revenue and earnings.
▪ Dividend Strategy. The Company constructs portfolios made up of individual securities
that pay a dividend at a rate that is generally greater than the yield on the S&P 500, that
are growing dividend payouts and that have strong balance sheets to maintain growing
dividends. These portfolios are constructed to minimize risk and predominantly use
quantitative factors, although some qualitative adjustments may be made by portfolio
managers. This strategy will generally have exposure to all equity sectors and uses a
dividend yield cap that may reduce portfolio risk by excluding high yielding companies
that may be at risk of reducing or eliminating their current dividend policy. These types
of companies and sectors used in this strategy expose clients to risks that may be
different than the Company’s large capitalization growth portfolio.
▪ Fixed Income Portfolio. The Company builds portfolios of investment grade bonds,
defined as those having a rating of BBB-/Baa3 or better at the time of purchase, as well
as fixed income ETFs. These portfolios are designed to provide current income, limited
volatility and with limited risk to loss of principal. The Company generally invests in
Page 13
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
individual bonds and does not invest in bond funds. The Company typically invests in
bonds with maturities of short to intermediate duration.
▪ Balanced Portfolios. The Company constructs balanced portfolios in strategies we offer,
varying allocation of individual equities and fixed income securities based upon the
individual client’s financial needs and circumstances.
▪ ETF Strategy. It may prove inefficient from a cost standpoint to invest in individual assets
for smaller account. The Company may invest in a mix of ETFs for such accounts.
▪ Small–Mid Capitalization. This strategy generally invests in small to mid-sized companies
with a market capitalization under $25 billion. This strategy is a quantitative-based
strategy seeking to find companies that have higher than average earnings revisions,
attractive valuation, and above-average return on investment. This strategy generally will
have more volatility during certain periods, but will potentially have higher long-term
investment returns.
Risk of Loss
Investing involves a risk of loss. Clients should be prepared to bear investment loss, including
the loss of the original principal. Clients should never presume that future performance of any
specific investment or investment strategy will be profitable. Further, there may be varying
degrees of risk depending on different types of investments. Clients should know that all
investments carry a certain degree of risk ranging from the variability of market values to the
possibility of permanent loss of capital. Although portfolios seek principal protection, asset
allocation and investment decisions may not achieve this goal in all cases. There is no guarantee
a portfolio will meet a target return or an investment objective.
Risks to capital include, but may not be limited to, changes in the economy, market volatility,
company results, industry sectors, accounting standards and changes in interest rates.
Investments are generally subject to risks inherent in governmental actions, exchange rates,
inflation, deflation, and fiscal and monetary policies. Market risks include changes in market
sentiment in general and styles of investing. Diversification will not protect an investor from
these risks and fluctuations.
The Company does not engage in high-frequency trading activities.
The Company generally provides advice or invests in the following types of securities:
▪ Equity securities
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Fixed income securities
▪ Municipal securities
▪ U.S. government securities
▪ Government and agency mortgage-backed securities
▪ Corporate debt obligations
Page 14
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the
client indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
Page 15
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
Municipal Securities
Municipal securities carry additional risks than those of corporate debt securities described
above. These risks include the municipality’s ability to raise additional tax revenue or other
revenue (in the event the bonds are revenue bonds) to pay interest on its debt and to retire its
debt at maturity. Municipal bonds are generally tax free at the federal level, but may be
taxable in individual states other than the state in which both the investor and municipal issuer
is domiciled.
U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S.
government agencies and instrumentalities. U.S. government securities may be supported by
the full faith and credit of the United States.
Government and Agency Mortgage-Backed Securities
The principal issuers or guarantors of mortgage-backed securities are the Government
National Mortgage Association (“GNMA”), Fannie Mae (“FNMA”) and the Federal Home Loan
Mortgage Corporation (“FHLMC”). GNMA, a wholly owned U.S. government corporation within
the Department of Housing and Urban Development (“HUD”), creates pass-through securities
from pools of government-guaranteed (Farmers’ Home Administration, Federal Housing
Authority or Veterans Administration) mortgages. The principal and interest on GNMA pass-
through securities are backed by the full faith and credit of the U.S. government.
FNMA, which is a U.S. government-sponsored corporation owned entirely by private
stockholders that is subject to regulation by the secretary of HUD, and FHLMC, a corporate
instrumentality of the U.S. government, issue pass-through securities from pools of
conventional and federally insured and/or guaranteed residential mortgages. FNMA
guarantees full and timely payment of all interest and principal, and FHMLC guarantees timely
payment of interest and ultimate collection of principal of its pass-through securities.
Mortgage-backed securities from FNMA and FHLMC are not backed by the full faith and credit
of the U.S. government.
Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper
and other similar corporate debt instruments. Companies use these instruments to borrow
money from investors. The issuer pays the investor a fixed or variable rate of interest and must
repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory
notes) is issued by companies to finance their current obligations and normally has a maturity
of less than nine months. In addition, the firm may also invest in corporate debt securities
registered and sold in the United States by foreign issuers (Yankee bonds) and those sold
outside the U.S. by foreign or U.S. issuers (Eurobonds).
Page 16
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Generally
The Company may incorporate a sell discipline for existing investments, but this is not a
guarantee against loss.
The Company may employ outside vendors or use third party software to assist in formulating
investment recommendations for clients.
The Company may hire sub-advisors to perform any or all of the Company’s responsibilities
under a client’s investment advisory agreement. Investments made by sub-advisors are
monitored and reviewed, including with participation by the client, in accordance with the
Company’s “Review of Accounts” practices described under Item 13 below.
Cash balances are typically invested daily in money market accounts or remain in cash.
Our strategies and investments may have tax implications. The Company will manage portfolios
with an awareness of tax implications, but long-term wealth compounding is our primary
consideration. Specific goals regarding account tax efficiency should be set forth in a writing
signed by both us and the client. Regardless of account size or other factors, the Company
strongly recommends that its clients continuously consult with a tax professional prior to and
throughout the investing of clients' assets.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Margin Leverage
Although the Company, as a general business practice, does not utilize leverage, there may be
instances in which the use of leverage may be appropriate for certain clients and situations or
requested by the clients for personal use. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
Page 17
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
C. Concentration Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
Page 18
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
Page 19
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither the Company nor its affiliates, employees, or independent contractors are registered
broker-dealers and do not have an application to register pending.
B. Futures or Commodity Registration
Neither the Company nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator or commodity trading advisor and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
The Company maintains no material relationships.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
The Company may engage third-party money managers to manage all or a portion of the
client's assets. The Company’s fees are separate and distinct from the third-party managers it
utilizes. The Company does not receive any solicitor fees or incentives for recommending such
third-party manager.
Page 20
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, the Company has adopted policies and procedures
designed to detect and prevent insider trading. In addition, the Company has adopted a Code of
Ethics (the “Code”). Among other things, the Code includes written procedures governing the
conduct of the Company's advisory and access persons. The Code also imposes certain
reporting obligations on persons subject to the Code. The Code and applicable securities
transactions are monitored by the chief compliance officer of the Company. The Company will
send clients a copy of its Code of Ethics upon written request.
The Company has policies and procedures in place to ensure that the interests of its clients are
given preference over those of the Company, its affiliates and its employees. For example, there
are policies in place to prevent the misappropriation of material non-public information, and
such other policies and procedures reasonably designed to comply with federal and state
securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
The Company does not engage in principal trading (i.e., the practice of selling stock to advisory
clients from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, the Company does not recommend any securities to advisory clients in which it has
some proprietary or ownership interest.
C. Advisory Firm Purchase or Sale of Same Securities Recommended to
Clients and Conflicts of Interest
The Company, its affiliates, employees and their families, trusts, estates, charitable organizations
and retirement plans established by it may purchase or sell the same securities as are purchased
or sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts
of interest when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
the Company specifically prohibits. The Company has adopted policies and procedures that are
intended to address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
Page 21
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow the Company’s procedures when
purchasing or selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
The Company, its affiliates, employees and their families, trusts, estates, charitable organizations,
and retirement plans established by it may effect securities transactions for their own accounts
that differ from those recommended or effected for other the Company clients. The Company
will make a reasonable attempt to trade securities in client accounts at or prior to trading the
securities in its affiliate, corporate, employee or employee-related accounts. Trades executed the
same day will likely be subject to an average pricing calculation. It is the policy of the Company
to place the clients’ interests above those of The Company and its employees.
Page 22
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
Custodian Recommendations
The Company may recommend that clients establish brokerage accounts with the Schwab
Advisor Services division of Charles Schwab & Co., Inc. (“Schwab”), a FINRA registered broker-
dealer, member SIPC, to maintain custody of clients’ assets and to effect trades for their
accounts. Although the Company may recommend that clients establish accounts at the
custodian, it is the client’s decision to custody assets with the custodian. The Company is
independently owned and operated and not affiliated with any custodian. For Company-
managed advisory accounts, the custodian may charge separately for custody services but is
generally compensated by account holders through commissions and other transaction-related
or asset-based fees for securities trades that are executed through the custodian or that settle
into custodian accounts.
The Company considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances and subject to approval by the Company, the Company will recommend to
clients certain other broker-dealers and/or custodians based on the needs of the individual
client, and taking into consideration the nature of the services required, the experience of the
broker-dealer or custodian, the cost and quality of the services, and the reputation of the
broker-dealer or custodian. The final determination to engage a broker-dealer or custodian
recommended by the Company will be made by and in the sole discretion of the client. The
client recognizes that broker-dealers and/or custodians have different cost and fee structures
and trade execution capabilities. As a result, there may be disparities with respect to the cost of
services and/or the transaction prices for securities transactions executed on behalf of the client.
Clients are responsible for assessing the commissions and other costs charged by broker-dealers
and/or custodians.
How We Select Brokers/Custodians to Recommend
The Company seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that provide the most value given a particular client’s needs when
compared to other available providers and their services. We consider a wide range of factors,
including, among others, the following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
Page 23
Item 12: Brokerage Practices
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian may charge clients separately for
custody services but is generally compensated by charging either transaction fees or custodian
asset-based fees on trades that it executes or that settle into the custodian’s accounts. In
addition to commissions, the custodian charges a flat dollar amount as a “prime broker” or
“trade away” fee for each trade that the firm has executed by a different broker-dealer but
where the securities bought or the funds from the securities sold are deposited (settled) into
the client’s custodian account. These fees are in addition to the commissions or other
compensation the client pays the executing broker-dealer. Because of this, in order to
minimize the client’s trading costs, the firm has the custodian execute most trades for the
account.
Soft Dollar Arrangements
The Company generally receives research and services provided by broker-dealers from third-
party vendors or by requesting that a broker-dealer step-out client trades or pay research
credits to broker-dealers or vendors who produce research products or services. The Company
may also trade directly with a broker-dealer who produces research or brokerage services.
Selection of these broker-dealers is not made pursuant to an agreement; however, the
Company utilizes an internal allocation procedure to identify those brokers or dealers who
produce research or services that are provided to the Company and endeavors to direct
sufficient research credits generated by its clients’ accounts to such brokers or dealers to
ensure the continued receipt of the research and services that the Company believes are
valuable. To the extent the Company utilizes client transactions to obtain information the
Company might otherwise acquire at its own expense, the Company has an incentive to place
a greater volume of transactions or pay higher commissions.
The research and brokerage services provided to the Company may be proprietary or
produced by third parties. The research and brokerage services are used by the Company in
making investment decisions or trading for client accounts and constitute advice, either
directly or through publications or writings, as to the value of securities, the advisability of
investing, purchasing, or selling securities, and the availability of securities or purchasers and
sellers of securities. They include analysis and reports concerning issuers, industries, securities,
Page 24
Item 12: Brokerage Practices
economic factors and trends, portfolio strategies, and meetings where corporate executives
are present to provide information on the performance of their companies. They may also
include statistical analysis, data and data services, software and computer programs utilized
for research and portfolio analysis, trade analytics, market research, and brokerage services
relating to execution, clearing, and settlement of transactions. In some cases, products and
services may be provided to the Company that constitute both (i) research and brokerage
services and (ii) services used for administrative or other functions not related to the
investment decision-making or brokerage processes. In such cases, the allocation will
generally be made on the basis of the percentage of time devoted to the Company’s use of
the product for research vs. non-research applications, or such other appropriate measure of
the value of the product for each use as the Compliance Officer determines to be appropriate,
both initially and upon subsequent periodic review.
Research products or services provided by brokers may be used in servicing any or all of the
clients of the Company, and such research products or services may not necessarily be used by
the Company in connection with the accounts that paid commissions to the brokers providing
such products or services. For various reasons, including differing investment strategies and
directed brokerage arrangements, products and services may benefit clients that do not
execute transactions generating research or brokerage credits. Brokerage for a related party
account and the firm’s capital account is directed to a broker providing custody for the
accounts; these accounts do not generate research or brokerage credits. Clients that direct
brokerage may establish commission recapture programs where services are received directly
by the client account in return for brokerage generated by that account.
Research credits generated by client accounts are directly related to the amount of trading
costs incurred by each separate account. However, small trades (e.g., those trades which are
valued at less than 1,000 shares) may be excluded from being used to pay for research credits.
Therefore, large accounts with large trades pay for research credits that are used for the equal
benefits of those accounts and for small accounts that do not contribute to the payment of
research credits.
As indicated above, individual clients may direct the Company (subject to certain conditions
which may from time to time be imposed by the Company) to effect portfolio transactions
through specific brokers or dealers. A client who chooses to direct the use of a particular
broker or dealer should consider whether such a direction may result in certain costs or
disadvantages to the client, either because the client may pay higher commissions on some
transactions than might otherwise be obtainable by the Company, or may receive less
favorable executions on some transactions, or both. The ability of the Company to negotiate
commission rates with directed brokers will be limited. A client who directs brokerage may
also be subject to the disadvantages discussed in Item 12.B.3 below regarding aggregation of
orders. In determining whether to instruct the Company to utilize a particular broker or dealer,
the client may wish to compare the possible costs or disadvantages of such an arrangement
with the value of the services provided.
Page 25
Item 12: Brokerage Practices
Institutional Trading and Custody Services
The custodian provides the Company with access to its institutional trading and custody
services, which are typically not available to the custodian’s retail investors. These services
generally are available to independent investment advisors on an unsolicited basis, at no
charge to them so long as a certain minimum amount of the advisor’s clients’ assets are
maintained in accounts at a particular custodian. The custodian’s brokerage services include
the execution of securities transactions, custody, research, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or
would require a significantly higher minimum initial investment.
Other Products and Services
Custodian also makes available to the Company other products and services that benefit The
Company but may not directly benefit its clients’ accounts. Many of these products and
services may be used to service all or some substantial number of the Company's accounts,
including accounts not maintained at custodian. The custodian may also make available to The
Company software and other technology that
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing and other market data
▪
facilitate payment of The Company’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping and client reporting
The custodian may also offer other services intended to help the Company manage and
further develop its business enterprise. These services may include
▪ compliance, legal and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants and insurance
providers
The custodian may also provide other benefits such as educational events or occasional
business entertainment of the Company personnel. In evaluating whether to recommend that
clients custody their assets at the custodian, the Company may take into account the
availability of some of the foregoing products and services and other arrangements as part of
the total mix of factors it considers, and not solely the nature, cost or quality of custody and
brokerage services provided by the custodian, which creates a conflict of interest.
Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to the Company. The custodian may discount or waive fees it would
otherwise charge for some of these services or all or a part of the fees of a third party
providing these services to the Company.
Page 26
Item 12: Brokerage Practices
Additional Compensation Received from Custodians
The Company may participate in institutional customer programs sponsored by broker-dealers
or custodians. The Company may recommend these broker-dealers or custodians to clients for
custody and brokerage services. There is no direct link between the Company’s participation in
such programs and the investment advice it gives to its clients, although the Company
receives economic benefits through its participation in the programs that are typically not
available to retail investors. These benefits may include the following products and services
(provided without cost or at a discount):
▪ Receipt of duplicate client statements and confirmations
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving The Company participants
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to the Company by third-party vendors
The custodian may also pay for business consulting and professional services received by the
Company’s related persons, and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals and entertainment expenses for the Company’s personnel to
attend conferences). Some of the products and services made available by such custodian
through its institutional customer programs may benefit the Company but may not benefit its
client accounts. These products or services may assist the Company in managing and
administering client accounts, including accounts not maintained at the custodian as
applicable. Other services made available through the programs are intended to help the
Company manage and further develop its business enterprise. The benefits received by the
Company or its personnel through participation in these programs do not depend on the
amount of brokerage transactions directed to the broker-dealer.
As part of its fiduciary duties to clients, the Company endeavors at all times to put the
interests of its clients first. Clients should be aware, however, that the receipt of economic
benefits by the Company or its related persons in and of itself creates a conflict of interest and
indirectly influences the Company’s recommendation of broker-dealers for custody and
brokerage services.
The Firm’s Interest in Custodian’s Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. The firm does not have to pay for the custodian’s
Page 27
Item 12: Brokerage Practices
services so long as a certain minimum of client assets is kept in accounts at the custodian.
Custodian’s services give the firm an incentive to recommend that clients maintain their
accounts with the custodian based on the firm’s interest in receiving the custodian’s services
that benefit the firm’s business rather than based on the client’s interest in receiving the best
value in custody services and the most favorable execution of client transactions. This is a
conflict of interest. The firm believes, however, that the selection of the custodian as custodian
and broker is in the best interest of clients. It is primarily supported by the scope, quality, and
price of the custodian’s services and not the custodian’s services that benefit only the firm.
Brokerage for Client Referrals
The Company does not engage in the practice of directing brokerage commissions in
exchange for the referral of advisory clients.
Directed Brokerage
The Company Recommendations
The Company typically recommends Schwab as custodian for clients’ funds and securities and
to execute securities transactions on its clients’ behalf.
Client-Directed Brokerage
Occasionally, clients may direct the Company to use a particular broker-dealer to execute
portfolio transactions for their account or request that certain types of securities not be
purchased for their account. Clients who designate the use of a particular broker-dealer
should be aware that they will lose any possible advantage the Company derives from
aggregating transactions. Such client trades are typically effected after the trades of clients
who have not directed the use of a particular broker-dealer. The Company loses the ability to
aggregate trades with other the Company advisory clients, potentially subjecting the client to
inferior trade execution prices as well as higher commissions.
B. Aggregating Securities Transactions for Client Accounts
Best Execution
The Company, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, and the amount
of securities for such transactions. The Company recognizes that the analysis of execution
quality involves a number of factors, both qualitative and quantitative. The Company will follow
a process in an attempt to ensure that it is seeking to obtain the most favorable execution under
the prevailing circumstances when placing client orders. These factors include but are not
limited to the following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
Page 28
Item 12: Brokerage Practices
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, the Company seeks to ensure that clients receive
best execution with respect to clients’ transactions by blocking client trades to reduce
commissions and transaction costs. To the best of the Company’s knowledge, these custodians
provide high-quality execution, and the Company’s clients do not pay higher transaction costs in
return for such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, the Company believes that such commission rates are
competitive within the securities industry. Lower commissions or better execution may be able
to be achieved elsewhere.
Security Allocation
Since the Company may be managing accounts with similar investment objectives, the Company
may aggregate orders for securities for such accounts. In such event, allocation of the securities
so purchased or sold, as well as expenses incurred in the transaction, is made by The Company
in the manner it considers to be the most equitable and consistent with its fiduciary obligations
to such accounts.
The Company’s allocation procedures seek to allocate investment opportunities among clients
in the fairest possible way, taking into account the clients’ best interests. The Company will
follow procedures to ensure that allocations do not involve a practice of favoring or
discriminating against any client or group of clients. Account performance is never a factor in
trade allocations.
The Company’s advice to certain clients and entities and the action of the Company for those
and other clients are frequently premised not only on the merits of a particular investment, but
also on the suitability of that investment for the particular client in light of his or her applicable
investment objective, guidelines and circumstances. Thus, any action of the Company with
respect to a particular investment may, for a particular client, differ or be opposed to the
recommendation, advice, or actions of the Company to or on behalf of other clients.
Page 29
Item 12: Brokerage Practices
Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of
all participating clients. Subsequent orders for the same security entered during the same
trading day may be aggregated with any previously unfilled orders. Subsequent orders may also
be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended duration exposure. All clients participating
in each aggregated order will receive the average price and, subject to minimum ticket charges
and possible step outs, pay a pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if the Company believes that a larger size block trade would lead to best overall
price for the security being transacted.
Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
The Company acts in accordance with its duty to seek best price and execution and will not
continue any arrangements if the Company determines that such arrangements are no longer in
the best interest of its clients.
Trade Errors
From time-to-time the Company may make an error in submitting a trade order on the client’s
behalf. When this occurs, the Company may place a correcting trade with the broker-dealer. If
an investment gain results from the correcting trade, the gain will remain in client’s account
unless the same error involved other client account(s) that should have received the gain, it is
not permissible for client to retain the gain, or the Company confers with client and client
decides to forego the gain (e.g., due to tax reasons).
If the gain does not remain in client’s account and Schwab is the custodian, Schwab will donate
the amount of any gain $100 and over to charity. If a loss occurs greater than $100, the
Company will pay for the loss. Schwab will maintain the loss or gain (if such gain is not retained
in client’s account) if it is under $100 to minimize and offset its administrative time and expense.
Generally, if related trade errors result in both gains and losses in client’s account, they may be
“netted.”
Page 30
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
Each account receives, at a minimum, an annual review by the advisor managing that account.
Accounts may be reviewed more frequently through various means, including telephone calls,
in-person meetings, overall strategy reviews, and/or the review of monthly and quarterly
statements. Reviews are based on objectives and parameters established by clients, which are
generally memorialized through their Investment Policy Statements. More frequent reviews may
also be triggered by a change in the client's investment objectives or risk tolerance, tax
considerations, large deposits or withdrawals, large purchases or sales, loss of confidence in
investment or fund managers, or changes in the economy or financial markets.
Financial plans and recommendations will continue to be reviewed and updated as client
circumstances change.
B. Review of Client Accounts on Non-Periodic Basis
The Company may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client’s investment objectives or risk tolerance, or a material change in how the
Company formulates investment advice.
C. Content of Client-Provided Reports and Frequency
The Company provides reports to clients during meetings or teleconferences on at least an
annual basis or as otherwise directed by the client, information on contributions and
withdrawals in the client's investment portfolio, investment policy statement criteria, portfolio
appraisal, economic analysis, and the performance of the client's portfolio measured against
appropriate benchmarks (including benchmarks selected by the client.
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by the
Company.
Page 31
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
The Company does not receive economic benefits for referring clients to third-party service
providers. We receive an economic benefit from Schwab in the form of the support products
and services it makes available to us. These products and services, how they benefit us, and the
related conflicts of interest are described above under Item 12 Brokerage Practices. The
availability to us of Schwab’s products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients.
It is our policy not to accept or allow our related persons to accept any form of compensation,
including cash, sales awards or other prizes, from any third-party in conjunction with the
advisory and other services we provide our clients.
B. Advisory Firm Payments for Client Referrals
The Company does not pay referral fees to independent persons or firms ("endorsers") for
introducing clients to us.
Page 32
Item 15: Custody
Item 15: Custody
The Company is considered to have custody of client assets for purposes of the Advisers Act for
the following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
Page 33
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to the Company with respect to trading activity in
their accounts by signing the appropriate custodian limited power of attorney form. In those
cases, the Company will exercise full discretion as to the nature and type of securities to be
purchased and sold, the amount of securities for such transactions, the executing broker to be
used, and the amount of commissions to be paid. Investment limitations may be designated by
the client as outlined in the investment advisory agreement. In addition, subject to the terms of
its investment advisory agreement, the Company may be granted discretionary authority for the
retention of independent third-party investment management firms. Investment limitations may
be designated by the client as outlined in the investment advisory agreement. Please see the
applicable third-party manager’s disclosure brochure for detailed information relating to
discretionary authority.
Page 34
Item 17: Voting Client Securities
Item 17: Voting Client Securities
Other than for accounts managed by third-party managers or accounts where the client directs
the trading, the Company will vote proxies for clients utilizing the Broadridge proxy voting
platform. The Company owes certain fiduciary duties with respect to the voting of proxies. These
fiduciary duties include (i) the duty of care which is required to monitor corporate events and to
vote the proxies, and (ii) the duty of loyalty which is required to vote proxies in a manner
consistent with the best interests of the client and to put the client's interests before its own
interests. In keeping with its fiduciary duties, The Company has adopted a Proxy Voting Policy,
which sets forth policies and procedures designed to ensure that the Company votes each
client's securities in the best interests of the client.
The Company will be authorized to take action and render any advice with respect to the voting
of proxies for securities held in the client’s account. The firm utilizes a third-party service
provider (Broadridge) for recommendations with respect to proxy voting. Clients may contact
the Company’s investment advisor for information about how the Company voted with respect
to any of the securities held in their account.
From time to time, securities held in the accounts of clients will be the subject of class action or
consumer antitrust class action litigation. The Company, in coordination with Broadridge asset
recovery services, will
▪ determine if securities held by the client are subject to a pending or resolved class action
or consumer antitrust class action lawsuit;
▪ evaluate a client’s eligibility to submit a claim to participate in the proceeds of a
securities class action settlement or verdict; and/or
▪
initiate litigation to recover damages on behalf of clients who may have been injured as
a result of actions, misconduct, or negligence by corporate management of issuers
whose securities are held by clients.
Successful asset recovery by Broadridge for class action litigation results in Broadridge keeping
20% of the assets recovered. For successful asset recovery in consumer antitrust class action
litigation will result in Broadridge keeping 33% of the assets recovered.
Where the Company through Broadridge receives written or electronic notice of a class action
lawsuit, settlement, or verdict affecting securities owned by a client, Broadridge will forward all
notices, proof of claim forms, and other materials to the client. Electronic mail is acceptable
where appropriate and where the client has authorized contact in this manner.
As a general rule, the Company will vote all proxies relating to a particular proposal the same
way for all client accounts holding the security in accordance with the Company’s Proxy Voting
Policy, unless a client specifically instructs in writing to vote such client's securities otherwise.
When making proxy voting decisions, The Company may seek advice or assistance from third-
party consultants, such as proxy voting services or legal counsel. A copy of the Company’s Proxy
Voting Policy will be provided upon receipt of a written request.
Page 35
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
The Company does not require the prepayment of fees of $1,200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
The Company does not have any financial issues that would impair its ability to provide services
to clients.
C. Bankruptcy Petitions During the Past Ten Years
The Company has not been the subject of a bankruptcy petition at any time.
Page 36