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Sharp Wealth Advisory, LLC
d/b/a
Sharp Financial
Form ADV Part 2A – Disclosure Brochure
Effective: March 18, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Sharp Wealth Advisory, LLC d/b/a Sharp Financial (“Sharp Financial” or the “Advisor”). If you have
any questions about the content of this Disclosure Brochure, please contact the Advisor at (215) 659-2130.
Sharp Financial is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”).
The information in this Disclosure Brochure has not been approved or verified by the SEC or by any state
securities authority. Registration of an investment advisor does not imply any specific level of skill or training.
This Disclosure Brochure provides information about Sharp Financial to assist you in determining whether to
retain the Advisor.
Additional information about Sharp Financial and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 289325.
Sharp Financial
100 Tournament Drive, Suite 310
Horsham, PA 19044
Phone: (215) 659-2130 | Fax: (215) 659-2170
http://www.sharpllc.com/wealth
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of Sharp Financial. For convenience, the Advisor has combined these documents into a single disclose
document.
Sharp Financial believes that communication and transparency are the foundation of its relationship with clients
and will continually strive to provide you with complete and accurate information at all times. Sharp Financial
encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions you
may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing
on March 28, 2024.
• The Advisor has appointed Kelly Pickering as Chief Compliance Officer.
• The Advisor includes Testimonials in advertising materials
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 289325. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (215) 659-2130.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................ 1
Item 2 – Material Changes ...................................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................................... 3
Item 4 – Advisory Services..................................................................................................................................... 4
A. Firm Information ..............................................................................................................................................................4
B. Advisory Services Offered ...............................................................................................................................................4
C. Client Account Management ...........................................................................................................................................6
D. Wrap Fee Programs ........................................................................................................................................................6
E. Assets Under Management .............................................................................................................................................7
Item 5 – Fees and Compensation .......................................................................................................................... 7
A. Fees for Advisory Services ..............................................................................................................................................7
B. Fee Billing ........................................................................................................................................................................8
C. Other Fees and Expenses...............................................................................................................................................8
D. Advance Payment of Fees and Termination ...................................................................................................................9
E. Compensation for Sales of Securities .............................................................................................................................9
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................................ 10
Item 7 – Types of Clients ...................................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 10
A. Methods of Analysis ......................................................................................................................................................10
B. Risk of Loss ...................................................................................................................................................................11
Item 9 – Disciplinary Information ........................................................................................................................ 13
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 13
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 13
A. Code of Ethics ...............................................................................................................................................................13
B. Personal Trading with Material Interest .........................................................................................................................13
C. Personal Trading in Same Securities as Clients ...........................................................................................................14
D. Personal Trading at Same Time as Client.....................................................................................................................14
Item 12 – Brokerage Practices ............................................................................................................................. 14
A. Recommendation of Custodian[s] .................................................................................................................................14
B. Aggregating and Allocating Trades ...............................................................................................................................15
Item 13 – Review of Accounts.............................................................................................................................. 15
A. Frequency of Reviews ...................................................................................................................................................15
B. Causes for Reviews.......................................................................................................................................................15
C. Review Reports .............................................................................................................................................................15
Item 14 – Client Referrals and Other Compensation ......................................................................................... 15
A. Compensation Received by Sharp Financial.................................................................................................................15
B. Compensation for Client Referrals ................................................................................................................................16
Item 15 – Custody.................................................................................................................................................. 16
Item 16 – Investment Discretion .......................................................................................................................... 16
Item 17 – Voting Client Securities ....................................................................................................................... 17
Item 18 – Financial Information ........................................................................................................................... 17
Appendix 1 – Wrap Fee Program Brochure ....................................................................................................... 18
Privacy Policy ........................................................................................................................................................ 26
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 3
Item 4 – Advisory Services
A. Firm Information
Sharp Wealth Advisory, LLC d/b/a Sharp Financial (“Sharp Financial” or the “Advisor”) is a registered investment
advisor with the U.S. Securities and Exchange Commission (“SEC”). Sharp Financial is organized as a Limited
Liability Company (“LLC”) under the laws of the Commonwealth of Pennsylvania. Sharp Financial was founded in
December 2008, and is wholly owned by Sharp Financial Group, LLC, which is owned and operated by Michael
H. Sharp (Founder). This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by Sharp Financial.
B. Advisory Services Offered
Sharp Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
retirement plans, corporations, other investment advisers, and family office (each referred to as a “Client”).
The Advisor acts as a fiduciary to Clients, as defined under the applicable laws and regulations. As such, each
recommendation made as part of the advisory services are based on the belief that the recommendation is in the
Client's best interest. Sharp Financials’ fiduciary commitment to each Client is further described in the Advisor’s
Code of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics,
Participation or Interest in Client Transactions and Personal Trading.
Wealth Management Services
Sharp Financial may provide Clients with wealth management services, which generally includes a broad range
of comprehensive financial planning and consulting services in connection with discretionary management of
investment portfolios. These services are described below.
Investment Management Services - Sharp Financial provides customized investment advisory solutions for its
Clients. This is achieved through continuous personal Client contact and interaction while providing discretionary
investment management and related advisory services. Sharp Financial works closely with each Client to identify
their investment goals and objectives as well as risk tolerance and financial situation in order to create a portfolio
strategy. Sharp Financial adopts a tactical approach to investment management. The Advisor develops
proprietary risk-based investment strategies built on internal research and quantitative analysis provided by a
third party subscription. Sharp Financial receives daily market data, market trend indicators and asset
class/sector rankings based on technical components including but not limited to supply and demand, moving
average, relative strength and momentum-based approaches. The Advisor utilizes a strategy based off
diversification and risk mitigation. Each strategy has pre-determined rebalance frequencies as well as the
potential to reallocate upon a change in market indicators. The strategies consist of mutual funds, exchange-
traded funds (“ETFs”) with exposure to traditional asset classes, equity sectors, bond sectors, commodities, and
individual stocks. The underlying asset allocation weightings for each strategy are dynamic and can shift
significantly as changes in market indicators occur. The Advisor may retain certain legacy investments based on
portfolio fit and/or tax considerations or other reasons as identified between the Advisor and the Client.
Sharp Financial’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Sharp Financial will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
Sharp Financial evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. Sharp Financial may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Sharp Financial may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market
movement. Sharp Financial may recommend selling positions for reasons that include, but are not limited to,
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 4
cash to meet Client needs, due to market conditions, or any risk deemed unacceptable for the Client’s risk
tolerance.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No Client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
At no time will Sharp Financial accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at
the Custodian, pursuant to the Client investment advisory agreement. Please see Item 12 – Brokerage Practices
Use of Independent Managers - Sharp Financial may recommend that a Client utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a portion of a
Client’s investment portfolio. In such instances, the Client may be required to authorize and enter into an
advisory agreement with the Independent Manager[s] that defines the terms in which the Independent
Manager[s] will provide investment management and related services. The Advisor may also assist in the
development of the initial policy recommendations and managing the ongoing Client relationship. The Advisor will
perform initial and ongoing oversight and due diligence over the selected Independent Manager[s] to ensure the
Independent Managers’ strategies and target allocations remain aligned with its clients’ investment objectives
and overall best interests. The Client, prior to entering into an agreement with unaffiliated investment manager[s]
or investment platform[s], will be provided with the Independent Manager's Form ADV 2A (or a brochure that
makes the appropriate disclosures).
Sub-Advisory Services - Sharp Financial may provide its advisory services to other registered investment
advisors (“Independent Advisors”) and their Clients, including fee reporting and debiting, transaction data
processing, and proposed model strategies. As part of its sub-advisory services, Sharp Financial offers periodic
portfolio rebalancing when instructed by the Independent Advisor, which is designed to keep portfolios consistent
with the Client’s desired asset allocation target amounts based off the Client’s risk profile. Sharp Financial will
also provide a mechanism for collection of investment advisory fees from Clients on behalf of Independent
Advisors. Upon request of the Independent Advisor, Sharp Financial will provide reports regarding the model
strategies to the Independent Advisor and may also be available to meet with the Independent Advisor’s Clients
on a periodic basis.
Financial Planning Services
Sharp Financial will typically provide a variety of financial planning and consulting services to Clients as a part of
its wealth management services. However, Sharp Financial may also be engaged for financial planning services
on a standalone basis pursuant to a written financial planning agreement. Services are tailored to the Client,
depending on their goals and objectives. Generally, such financial planning services involve preparing a formal
financial plan or rendering a specific financial consultation based on the Client’s financial goals and objectives.
This planning or consulting may encompass one or more areas of need, including but not limited to, investment
planning, retirement planning, personal savings, education savings, tax planning, insurance needs, estate
planning and other areas of a Client’s financial situation.
A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 5
Sharp Financial may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation. For certain financial planning engagements, the Advisor will provide a written summary of
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients increase the level of
investment assets with the Advisor, as it would increase the amount of advisory fees paid to the Advisor. Clients
are not obligated to implement any recommendations made by the Advisor or maintain an ongoing relationship
with the Advisor. If the Client elects to act on any of the recommendations made by the Advisor, the Client is
under no obligation to implement the transaction through the Advisor.
Retirement Plan Advisory Services
Sharp Financial provides retirement plan advisory services to retirement plans (each a “Plan”) and the company
(the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan Sponsor in
meeting its fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized to the
needs of the Plan and Plan Sponsor. Services generally include:
Investment Policy Statement (“IPS”) Design and Monitoring
• Vendor Analysis
• Plan Participant Enrollment and Education Tracking
•
• Performance Reporting
• Ongoing Investment Recommendation and Assistance (ERISA 3(21) Services)
These services are provided by Sharp Financial serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of Sharp Financial’s fiduciary status, the specific services
to be rendered and all direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging Sharp Financial to provide investment advisory services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Sharp Financial, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Sharp Financial will develop a tactical asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Sharp Financial will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
•
Investment Management and Supervision – Sharp Financial will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Sharp Financial typically includes, in addition to securities transaction fees for certain mutual funds and custodial
costs (herein “Covered Costs”) together with its investment advisory fees. Including these fees into a single
asset-based fee is considered a “Wrap Fee Program Brochure”. The Advisor customizes its wealth management
services for its Clients and certain Clients may not participate in the Wrap Fee Program Brochure. The Advisor
sponsors the Sharp Financial Wrap Fee Program Brochure solely as a supplemental disclosure regarding the
combination of fees. Depending on the level of trading required for the Client’s account[s] in a particular year, the
Client may pay more or less in total fees than if the Client paid its own transaction fees. Please see Appendix 1 –
Wrap Fee Program Brochure, which is included as a supplement to this Disclosure Brochure.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 6
E. Assets Under Management
As of December 31, 2024, Sharp Financial manages $391,897,821in Client assets, $204,728,426of which are
managed on a discretionary basis and $187,169,395on a non-discretionary basis. Clients may request more
current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or
more written agreements with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
For Clients engaged for comprehensive wealth management services, the Client will be charged a single
combined fee for investment management and financial planning services based on the market value of assets
under management.
Wealth management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
wealth management agreement. Wealth management fees are based on the market value of assets under
management at the end of the prior calendar quarter. Wealth management fees are based on the following
schedule:
Assets Under Management ($)
Up to $500,000
$500,001 to $1,000,000
$1,000,001 to $2,000,000
Over $2,000,000
Annual Rate (%)
2.00%
1.50%
1.00%
0.75%
Fees may vary from the above fee schedule depending on the nature and complexity of each Client’s
circumstances, or with the inclusion of financial planning or other services, pursuant to the terms of the wealth
management agreement.
The wealth management fee in the first quarter of service is prorated from the inception date of the account[s] to
the end of the first quarter. Fees are negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by Sharp Financial will be independently valued by the Custodian. Sharp Financial will conduct periodic reviews of
the Custodian’s valuations to ensure accurate billing.
Use of Independent Managers - For Clients referred by the Advisor to an Independent Manager, the Client’s fee will
be deducted from the Client’s account[s] with the Custodian. The Independent Manager will separately bill the
Advisor. The Advisor does not receive any additional compensation or fees from the Independent Manager.
Sub-Advisory Services - Sub-advisory fees are charged an annual fee of up to 0.50%, paid
quarterly, in advance of each calendar quarter, based on the market value of assets placed with
Sharp Financial by the Independent Advisor.
Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 2.00%, paid quarterly in
advance pursuant to the terms of the retirement plan advisory agreement. Fees may be negotiable depending on
the size and complexity of the Plan. Certain existing Clients may have fee schedules that differ from the schedule
below. Fee ranges are generally based on the following schedule:
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 7
Assets Under Management ($)
Up to $500,000
$500,001 to $1,000,000
$1,000,001 to $2,000,000
Over $2,000,000
Annual Rate (%)
2.00%
1.50%
1.00%
0.75%
Financial Planning Services
Sharp Financial offers financial planning services either on an hourly basis or a fixed engagement fee. Hourly fees
range from $150 to $300 per hour. Fixed fees are based on the estimated total number of hours the project will take
to complete. Clients may also engage the Advisor for ongoing financial planning services for an annual rate of up to
$25,000, billed quarterly in advance. Fees may be negotiable based on the nature and complexity of the services to
be provided and the overall relationship with the Advisor. An estimate for total hours and/or total costs will be
provided to the Client prior to engaging for these services.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated by applying the
quarterly rate (annual rate divided by 4) to the total assets under management with Sharp Financial at the end of
the prior quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting
deduction of the wealth management fee. It is the responsibility of the Client to verify the accuracy of these fees as
listed on the Custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients provide
written authorization permitting Sharp Financial to be paid directly from their account[s] held by the Custodian as
part of the wealth management agreement and separate account forms provided by the Custodian.
Use of Independent Managers - For Clients referred by the Advisor to an Independent Manager, the Client’s fee
will be deducted from the Client’s account[s] by the Advisor and a portion of the investment advisory fee will be
provided to the Independent Manager.
Sub-Advisory Services - Sub-advisory fees are generally calculated by the Advisor and deducted
from the Client’s account[s] at the Custodian.
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the
Plan, depending on the terms of the retirement plan advisory agreement.
Financial Planning Services
Financial planning fees billed at an hourly rate are invoiced by the Advisor and are due upon completion of the
agreed upon deliverable[s]. Financial planning fees billed at a fixed rate may be invoiced up to fifty percent (50%) of
the expected total fee upon execution of the financial planning agreement. The balance shall be invoiced upon
completion of the agreed upon deliverable[s]. Ongoing fees are paid quarterly in advance.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties in connection with investments made on behalf
of the Client’s account[s]. Sharp Financial typically includes Covered Costs as part of its overall investment
advisory fee through the Sharp Financial Wrap Fee Program Brochure. Securities transaction fees for Client-
directed trades may be charged back to the Client. The Advisor's recommended Custodian does not charge
securities transaction fees for ETF and equity trades in a Client's account, provided that the account meets the
terms and conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for
mutual funds and other types of investments. Please see Item 4.D. above as well as Appendix 1 – Wrap Fee
Program Brochure.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 8
In addition, all fees paid to Sharp Financial for investment advisory services or part of the Sharp Financial Wrap
Fee Program Brochure are separate and distinct from the expenses charged by mutual funds and ETFs to their
shareholders, if applicable. These fees and expenses are described in each fund’s prospectus. These fees and
expenses will generally be used to pay management fees for the funds, other fund expenses, account
administration (e.g., custody, brokerage and account reporting), and a possible distribution fee. A Client may be
able to invest in these products directly, without the services of Sharp Financial, but would not receive the
services provided by Sharp Financial which are designed, among other things, to assist the Client in determining
which products or services are most appropriate for each Client’s financial situation and objectives. Accordingly,
the Client should review both the fees charged by the fund[s] and the fees charged by Sharp Financial to fully
understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management Services
Sharp Financial is compensated for its services in advance of the quarter in which investment advisory services are
rendered. Either party may terminate the investment advisory agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the investment advisory agreement within five (5) business
days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will be due and payable
by the Client. The Advisor will refund any unearned, prepaid investment advisory fees from the effective date of
termination to the end of the quarter. The Client’s investment advisory agreement with the Advisor is non-
transferable without the Client’s prior consent. Sub-advisory services termination is defined in the agreement with
the Independent Advisor.
Use of Independent Managers - In the event that a Client should wish to terminate their relationship with the
Independent Manager, the terms for termination will be set forth in the respective agreements between the Client
and that Independent Manager. Sharp Financial will assist the Client with the termination and transition as
appropriate.
Retirement Plan Advisory Services
Sharp Financial is compensated for its services in advance of the quarter in which retirement plan services are
rendered. Either party may terminate the retirement plan advisory agreement, at any time, by providing advance
written notice to the other party. The Client may also terminate the retirement plan advisory agreement within five
(5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client
will incur charges for bona fide advisory services rendered to the point of termination and such fees will be due and
payable by the Client. Upon termination, the Advisor will refund any unearned, prepaid investment advisory fees
from the effective date of termination to the end of the quarter. The Client’s retirement plan advisory agreement
with the Advisor is non-transferable without the Client’s prior consent.
Financial Planning Services
Initial financial planning services may be payable at the time the Client enters into the Agreement with the
Advisor. Ongoing financial planning services are generally billed quarterly in advance. Either party may terminate
a planning agreement, at any time, by providing written notice to the other party. In addition, the Client may also
terminate the agreement within five (5) days of signing the Advisor’s financial planning agreement at no cost to
the Client. After the five- day period, the Client will incur charges for bona fide services rendered to the point of
termination and such fees will be due and payable by the Client or actual hours logged on the planning project
times the contractual hourly rate or in the case of a fixed fee engagement, the percentage of the engagement scope
completed by the Advisor. The Advisor will refund any unearned, prepaid financial planning fees from the
effective date of termination. The Client’s financial planning agreement with the Advisor is non-transferable
without the Client’s prior consent.
E. Compensation for Sales of Securities
Sharp Financial does not buy or sell securities and does not receive any compensation for securities transactions
in any Client account, other than the investment advisory fees noted above.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 9
Advisory Persons are also Registered Representatives of J. Alden Associates, Inc. (“J. Alden Associates”). J.
Alden Associates is a registered broker-dealer (CRD No. 40002), member FINRA, SIPC. In one’s separate
capacity as a Registered Representative of J. Alden Associates, an Advisory Person will implement securities
transactions through J. Alden Associates and not through Sharp Financial. In such instances, the Advisory
Person will receive commission-based compensation in connection with the purchase and sale of securities,
including 12b-1 fees for the sale of investment company products. Compensation earned by the Advisory Person
in one’s capacity as a Registered Representative is separate and in addition to the Advisor’s fees. This practice
presents a conflict of interest because the Advisory Person who is a Registered Representative has an incentive
to effect securities transactions for the purpose of generating commissions rather than solely based on the Client.
Clients are not obligated to implement any recommendation provided by the Advisor nor its Advisory Persons.
Neither the Advisor nor Advisory Persons will earn ongoing investment advisory fees in connection with any
products or services implemented in the Advisory Person’s separate capacity as a registered representative.
Please see Item 10 – Other Financial Industry Activities and Affiliations.
Certain Advisory Persons are also licensed as independent insurance professionals. As an independent
insurance professional, the Advisory Person may earn commission-based compensation for selling insurance
products, including insurance products they sell to Clients. Insurance commissions earned by these persons are
separate and in addition to advisory fees. This practice presents a conflict of interest because the person
providing investment advice on behalf of the Advisor who is also an insurance agent has an incentive to
recommend insurance products to Clients for the purpose of generating commissions rather than solely based on
Client needs. However, Clients are under no obligation, contractually or otherwise, to purchase insurance
products through any Advisory Person affiliated with the Advisor. Please see Item 10 – Other Financial Industry
Activities and Affiliations.
Item 6 – Performance-Based Fees and Side-By-Side Management
Sharp Financial does not charge performance-based fees for its investment advisory services. The fees charged
by Sharp Financial are as described in Item 5 above and are not based upon the capital appreciation of the funds
or securities held by any Client.
Sharp Financial does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to
its Clients.
Item 7 – Types of Clients
Sharp Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
retirement plans, corporations, other investment advisers, and family offices in Commonwealth of Pennsylvania
and other states. The amount of each type of Client is available on the Advisor's Form ADV Part 1A. These
amounts may change over time and are updated at least annually by the Advisor. Sharp Financial generally
requires a minimum household size for establishing a relationship of $1,000,000 to effectively implement its
investment process. The minimum household size may be waived at the sole discretion of the Advisor.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Sharp Financial employs a fundamental, technical, cyclical and charting analysis methods in developing
investment strategies for its Clients. Research and analysis from Sharp Financial are derived from numerous
sources, including financial media companies, third-party research materials, Internet sources, and review of
company activities, including annual reports, prospectuses, press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
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criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns
and trends, which may be based on investor sentiment rather than the fundamentals of the company. The
primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the
future. Even if the trend will eventually reoccur, there is no guarantee that Sharp Financial will be able to
accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the analysis of market conditions at a macro
(entire market/economy) or micro (company specific) level, rather than the overall fundamental analysis of the
health of the particular company that Sharp Financial is recommending. The risks with cyclical analysis are
similar to those of technical analysis.
Charting analysis utilizes various market indicators as investment selection criteria. These criteria are generally
pricing trends that may indicate movement in the markets. Assets are deemed suitable if they meet certain
criteria to indicate that they are a strong investment with a value discounted by the market. While this type of
analysis helps the Advisor in evaluating a potential investment, it does not guarantee that the investment will
increase in value. Assets meeting the investment criteria utilized in the technical and charting analysis may lose
value and may have negative investment performance. The Advisor monitors these market indicators to
determine if adjustments to strategic allocations are appropriate.
As noted above, Sharp Financial generally employs a long-term investment strategy for its Clients, as consistent
with their financial goals. Sharp Financial may hold all or a portion of a security for more than a year, but may
hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times,
Sharp Financial may also buy and sell positions that are more short-term in nature, depending on the goals of the
Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Sharp Financial will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment approach.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
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Clients should also consider the following risks:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will
fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at
a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk,
i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company defaulting
on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of
the company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6)
Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the
bond.
Short Sales
A short sale involves the sale of a security that the Client does not own in the hope of purchasing the same
security at a later date at a lower price. To make delivery to the buyer, the Client must borrow the security and is
obligated to return the security to the lender, which is accomplished by a later purchase of the security. The
Client realizes a profit or a loss as a result of a short sale if the price of the security decreases or increases
respectively between the date of the short sale and the date on which the Client covers its short position, i.e.,
purchases the security to replace the borrowed security. A short sale involves the theoretically unlimited risk of
an increase in the market price of the security that would result in a theoretically unlimited loss.
Options Contracts
Investments in options contracts have the risk of losing value in a relatively short period of time. Option contracts
are leveraged instruments that allow the holder of a single contract to control many shares of an underlying
stock. This leverage can compound gains or losses.
International Investments
Investing in, or having exposure to, foreign domiciled investments may involve risk of capital loss from
unfavorable fluctuation in currency values, withholding taxes, from differences in generally accepted accounting
principles or from economic or political instability in other nations.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 12
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Sharp Financial or any of its management
persons. Sharp Financial values the trust Clients place in the Advisor. The Advisor encourages Clients to
perform the requisite due diligence on any advisor or service provider that the Client engages. The backgrounds
of the Advisor and its Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching by the Advisor’s firm name or CRD# 289325.
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
As noted in Item 5, certain Advisory Persons are also Registered Representatives of J. Alden Associates. J.
Alden Associates is a registered broker-dealer, member FINRA, SIPC. In one’s separate capacity as a
Registered Representative, an Advisory Person will receive commissions for the implementation of
recommendations for commissionable transactions. Clients are not obligated to implement any recommendation
provided by an Advisory Person. Neither the Advisor nor its Advisory Persons will earn ongoing investment
advisory fees in connection with any services implemented in an Advisory Person’s separate capacity as a
registered representative.
Insurance Agency Affiliations
As noted in Item 5 above, certain Advisory Persons are also licensed insurance professionals. Implementations
of insurance recommendations are separate and apart from one’s role with Sharp Financial. As an insurance
professional, an Advisory Person will receive customary commissions and other related revenues from the
various insurance companies whose products are sold. Advisory Persons is not required to offer the products of
any particular insurance company. Commissions generated by insurance sales do not offset regular advisory
fees. This practice presents a conflict of interest in recommending certain products of the insurance companies.
Clients are under no obligation to implement any recommendations made by the Advisor or its Advisory Persons.
Additional Business Affiliations
Mr. Sharp is also the Founder of Sharp Accounting & Tax, LLC and SFG Management, LLC. Sharp Accounting &
Tax, LLC is an integrated accounting, tax and business advisory services firm. SFG Management, LLC is a
management company. Mr. Sharp, through the Donald V. Selkow Irrevocable Deed of Trust manages the
property of a trust. He is also the managing member of Blake Family Holdings, LLC.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Sharp Financial has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment
to each Client. This Code applies to all persons associated with Sharp Financial (“Supervised Persons”). The
Code was developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties
to the Client. Sharp Financial and its Supervised Persons owe a duty of loyalty, fairness and good faith towards
each Client. It is the obligation of Sharp Financial’s Supervised Persons to adhere not only to the specific
provisions of the Code, but also to the general principles that guide the Code. The Code covers a range of topics
that address employee ethics and conflicts of interest. To request a copy of the Code, please contact the Advisor
at (215) 659-2130.
B. Personal Trading with Material Interest
Sharp Financial allows Supervised Persons to purchase or sell the same securities that may be recommended to
and purchased on behalf of Clients. Sharp Financial does not act as principal in any transactions. In addition, the
Advisor does not act as the general partner of a fund, or advise an investment company. Sharp Financial does
not have a material interest in any securities traded in Client accounts.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
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C. Personal Trading in Same Securities as Clients
Sharp Financial allows Supervised Persons to purchase or sell the same securities that may be recommended to
and purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to
Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through
policies and procedures. As noted above, the Advisor has adopted the Code to address insider trading (material
non-public information controls); gifts and entertainment; outside business activities and personal securities
reporting. When trading for personal accounts, Supervised Persons have a conflict of interest if trading in the
same securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are
made with more advantageous terms than Client trades, or by trading based on material non-public information.
This risk is mitigated by Sharp Financial requiring reporting of personal securities trades by its Supervised
Persons for review by the Chief Compliance Officer (“CCO”) or delegate. The Advisor has also adopted written
policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Sharp Financial allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or
traded afterward. At no time will Sharp Financial, or any Supervised Person of Sharp Financial, transact in
any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Sharp Financial does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
Client assets and authorize Sharp Financial to direct trades to the Custodian as agreed upon in the investment
advisory agreement. Further, Sharp Financial does not have the discretionary authority to negotiate commissions
on behalf of Clients on a trade-by-trade basis.
Where Sharp Financial does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian[s] to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost associated with using a custodian not recommended by Sharp
Financial. However, the Advisor may be limited in the services it can provide if the recommended Custodian is
not utilized. Sharp Financial may recommend the Custodian based on criteria such as, but not limited to,
reasonableness of commissions charged to the Client, services made available to the Client, its reputation,
and/or the location of the Custodian’s offices. Sharp Financial will generally recommend that Clients establish
their account[s] at Charles Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-dealer and member SIPC.
Schwab will serve as the Client’s “qualified custodian”. Sharp Financial maintains an institutional relationship with
Schwab, whereby the Advisor receives economic benefits from Schwab (Please see Item 14 below.)
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. Sharp Financial does not participate in soft dollar programs sponsored or offered by any
broker-dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian.
Please see Item 14 below.
2. Brokerage Referrals - Sharp Financial does not receive any compensation from any third party in connection
with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Sharp Financial will
place trades within the established account[s] at the Custodian designated by the Client. Further, all Client
accounts are traded within their respective account[s] at the Custodian. The Advisor will not engage in any
principal transactions (i.e., trade of any security from or to the Advisor’s own account) or cross transactions with
other Client accounts (i.e., purchase of a security into one Client account from another Client’s account[s]). Sharp
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 14
Financial will not be obligated to select competitive bids on securities transactions and does not have an
obligation to seek the lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. Sharp Financial will execute its transactions
through the Custodian as directed by the Client. Sharp Financial may aggregate orders in a block trade or trades
when securities are purchased or sold through the same Custodian for multiple (discretionary) accounts in the
same trading day. If a block trade cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated in a manner that is consistent with the
initial pre-allocation or other written statement. This must be done in a way that does not consistently advantage
or disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Kelly Pickering, Chief
Compliance Officer of Sharp Financial. Formal reviews are generally conducted at least annually or more
frequently depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A. above, each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Sharp Financial if changes
occur in the Client’s personal financial situation that might adversely affect the Client’s investment plan.
Additional reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Sharp Financial
Sharp Financial is a fee-based advisory firm that is compensated solely by its Clients and not from any investment
product. Sharp Financial does not receive commissions or other compensation from product sponsors, broker-
dealers or any un-related third party. Sharp Financial may refer Clients to various unaffiliated, non-advisory
professionals (e.g. attorneys, accountants, estate planners) to provide certain financial services necessary to meet
the goals of its Clients. Likewise, Sharp Financial may receive non-compensated referrals of new Clients from
various third-parties.
Participation in Institutional Advisor Platform
Sharp Financial has also established an institutional relationship with Schwab through its “Schwab Advisor
Services” unit, a division of Schwab dedicated to serving independent advisory firms like Sharp Financial. As a
registered investment advisor participating on the Schwab Advisor Services platform, Sharp Financial receives
access to software and related support without cost because the Advisor renders investment management
services to Clients that maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the
Advisor and many, but not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients,
the Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
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Page 15
the receipt of economic benefits from a custodian creates a potential conflict of interest since these benefits may
influence the Advisor's recommendation of this custodian over one that does not furnish similar software,
systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to Sharp Financial that may not
benefit the Client, including: educational conferences and events, financial start-up support, consulting services
and discounts for various service providers. Access to these services creates a financial incentive for the Advisor
to recommend Schwab, which results in a potential conflict of interest. Sharp Financial believes, however, that
the selection of Schwab as Custodian is in the best interests of its Clients.
Use of Independent Managers
The Advisor may be indirectly compensated by an Independent Manager as described in Item 5 above and does
not receive any other forms of compensation with such arrangements.
B. Compensation for Client Referrals
If a Client is introduced to the Advisor by either an unaffiliated or affiliated party (herein a “Promoter”), the Advisor
compensates that Promoter a fee in accordance with Rule 206(4)-1 of the Advisers Act and any corresponding
state securities requirements. Any such compensation shall be paid solely from the investment advisory fees
earned by the Advisor, and shall not result in any additional charge to the Client.
Item 15 – Custody
Sharp Financial does not accept or maintain custody of Client accounts, except for the limited circumstances
outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction
of advisory fees, all Clients for whom Sharp Financial exercises discretionary authority must hold their assets
with a "qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds
and securities and must instruct Sharp Financial to utilize that Custodian for securities transactions on their
behalf. Clients are encouraged to review statements provided by the Custodian and compare to any reports
provided by Sharp Financial to ensure accuracy, as the Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize Sharp Financial to move funds between
their accounts, Sharp Financial and the Custodian have implemented safeguards to ensure that all money
movement activities are conducted strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
Sharp Financial generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed
to by Sharp Financial. Discretionary authority will only be authorized upon full disclosure to the Client. The
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 16
granting of such authority will be evidenced by the Client's execution of an investment advisory agreement
containing all applicable limitations to such authority. All discretionary trades made by Sharp Financial will be in
accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
Sharp Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Sharp Financial, nor its management, have any adverse financial situations that would reasonably impair
the ability of Sharp Financial to meet all obligations to its Clients. Neither Sharp Financial, nor any of its Advisory
Persons, have been subject to a bankruptcy or financial compromise. Sharp Financial is not required to deliver a
balance sheet along with this Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or
more for services to be performed six months or more in the future.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 17
Sharp Wealth Advisory, LLC
d/b/a
Sharp Financial
Form ADV Part 2A – Appendix 1
(“Wrap Fee Program Brochure”)
Effective: March 18, 2025
This Form ADV2A - Appendix 1 (“Wrap Fee Program Brochure”) provides information about the qualifications
and business practices for Sharp Wealth Advisory, LLC d/b/a Sharp Financial (“Sharp Financial” or the “Advisor”)
services when offering services pursuant to a wrap program. This Wrap Fee Program Brochure shall always be
accompanied by the Sharp Financial Disclosure Brochure, which provides complete details on the business
practices of the Advisor. If you did not receive the complete Sharp Financial Disclosure Brochure or you have
any questions about the content of this Wrap Fee Program Brochure or the Sharp Financial Disclosure Brochure,
please contact the Advisor at (215) 659-2130 or by email at info@sharpllc.com.
Sharp Financial is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”).
The information in this Wrap Fee Program Brochure has not been approved or verified by the SEC or by any
state securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This Wrap Fee Program Brochure provides information about Sharp Financial to assist you in
determining whether to retain the Advisor.
Additional information about Sharp Financial and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 289325.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 18
Item 2 – Material Changes
Form ADV 2 - Appendix 1 provides information about a variety of topics relating to an Advisor’s business
practices and conflicts of interest. In particular, this Wrap Fee Program Brochure discusses wrap fee programs
offering by the Advisor.
Material Changes
The following material changes have been made to this Wrap Fee Program Brochure since the last distribution to
Clients:
• The Advisor has appointed Kelly Pickering as Chief Compliance Officer.
Future Changes
From time to time, the Advisor may amend this Wrap Fee Program Brochure to reflect changes in business
practices, changes in regulations or routine annual updates as required by the securities regulators. This
complete Wrap Fee Program Brochure (along with the complete Sharp Financial Disclosure Brochure) or a
Summary of Material Changes shall be provided to each Client annually and if a material change occurs in the
business practices of Sharp Financial.
At any time, the Advisor may view this Wrap Fee Program Brochure and the current Disclosure Brochure on-line
at the SEC’s Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with the
Advisor’s firm name or CRD# 289325. You may also request a copy of this Disclosure Brochure at any time by
contacting the Advisor at (215) 659-2130.
Item 3 – Table of Contents
Item 1 - Cover Page ............................................................................................................................................... 18
Item 2 – Material Changes .................................................................................................................................... 19
Item 3 – Table of Contents ................................................................................................................................... 19
Item 4 – Services Fees and Compensation ........................................................................................................ 20
Item 5 – Account Requirements and Types of Clients ...................................................................................... 21
Item 6 – Portfolio Manager Selection and Evaluation ....................................................................................... 21
Item 7 – Client Information Provided to Portfolio Managers ............................................................................ 22
Item 8 – Client Contact with Portfolio Managers ............................................................................................... 22
Item 9 – Additional Information ........................................................................................................................... 22
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 19
Item 4 – Services Fees and Compensation
A. Services
Sharp Financial provides customized investment advisory services for its Clients. This Wrap Fee Program
Brochure Brochure is provided as a supplement to the Sharp Financial Disclosure Brochure (Form ADV 2A). This
Wrap Fee Program Brochure Brochure is provided along with the complete Disclosure Brochure to provide full
details of the business practices and fees when selecting Sharp Financial as your investment advisor.
As part of the investment advisory fees noted in Item 5 of the Disclosure Brochure, Sharp Financial includes, in
addition to securities transaction fees for certain mutual funds and custodial costs (herein “Covered Costs”) as
part of the overall investment advisory fee. Securities regulations often refer to this combined fee structure as a
“Wrap Fee Program”. The Advisor’s recommended Custodian does not charge securities transaction fees for
exchange-traded fund (“ETF”) and equity trades in Client accounts, but typically charges for mutual funds and
other types of investments. The Advisor sponsors the Sharp Financial Wrap Fee Program.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the combination
of Covered Costs into a single “bundled” investment advisory fee. This Wrap Fee Program Brochure references
back to the Sharp Financial Disclosure Brochure in which this Wrap Fee Program Brochure serves as an
Appendix. Please see Item 4 – Advisory Services of the Disclosure Brochure for details on Sharp
Financial’s investment philosophy and related services.
B. Program Costs
Advisory services provided by Sharp Financial are offered in a wrap fee structure whereby Covered Costs are
included in the overall investment advisory fee paid to Sharp Financial. As the level of activity in a Client’s
account[s] may vary from year to year, the annual cost to the Client may be more or less than engaging for
advisory services where the Covered Costs are borne separately by the Client. The cost of the Wrap Fee
Program Brochure varies depending on services to be provided to each Client, however, the Client is not
charged more if there is higher trading activity or other Covered Costs. A Wrap Fee structure presents a conflict
of interest as the Advisor is incentivized to limit the number of trades placed in the Client’s account[s] or to utilize
securities that do not have transaction fees. The Advisor’s recommended Custodian does not charge securities
transaction fees for ETF and equity trades in Client accounts, but typically charges for mutual funds and other
types of investments. As such, the Advisor is incentivized to utilize ETFs and other equity securities to limit the
overall cost to the Advisor. The Advisor will only place Client assets into a Wrap Fee Program when it is believed
to be in the Client’s best interest. Please see Item 5 – Fees and Compensation of the Disclosure Brochure
for complete details on fees.
C. Fees
Investment advisory fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the following schedule:
Assets Under Management ($)
Up to $500,000
$500,001 to $1,000,000
$1,000,001 to $2,000,000
Over $2,000,000
Annual Rate (%)
2.00%
1.50%
1.00%
0.75%
Fees may vary from the above fee schedule depending on the nature and complexity of each Client’s
circumstances, or with the inclusion of financial planning or other services, pursuant to the terms of the wealth
management agreement.
The investment advisory fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees are negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by Sharp Financial will be independently valued by the Custodian. Sharp Financial will not have the authority or
responsibility to value portfolio securities.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 20
As noted above, the Wrap Fee Program Brochure includes Covered Costs incurred in connection with the
discretionary wealth management services provided by Sharp Financial. Securities transaction fees for Client-
directed trades may be charged back to the Client.
In addition, all fees paid to Sharp Financial for investment advisory services or part of the Wrap Fee Program
Brochure are separate and distinct from the expenses charged by mutual funds and exchange-traded funds to their
shareholders, if applicable. These fees and expenses are described in each fund’s prospectus. These fees and
expenses will generally be used to pay management fees for the funds, other fund expenses, account
administration (e.g., custody, brokerage and account reporting), and a possible distribution fee. Securities
transaction fees for Client-directed trades will be charged back to the Client. In connection with the discretionary
investment management services prided by Sharp Financial, the Client may also incur other costs assessed by
other third parties, other than Covered Costs noted above, such as wire transfer fees, fees for trades executed
away from the Custodian and other fees. The Advisor does not control nor share in these fees. The Client should
review both the fees charged by the fund[s] and the fees charged by Sharp Financial to fully understand the total
fees to be paid. Please see Item 5.C. – Other Fees and Expenses in the Disclosure Brochure (included with this
Wrap Fee Program Brochure).
D. Compensation
Sharp Financial is the sponsor and portfolio manager of this Wrap Fee Program Brochure. Sharp Financial
receives investment advisory fees paid by Clients for participating in the Wrap Fee Program Brochure and pays
the Covered Costs associated with the management of the Client’s account[s].
Item 5 – Account Requirements and Types of Clients
Sharp Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
retirement plans, corporations, other investment advisers, and family offices. Sharp Financial generally requires a
minimum household size for establishing a relationship of $1,000,000 to effectively implement its investment
process. The minimum household size may be waived at the sole discretion of the Advisor. Please see Item 7 –
Types of Clients in the Disclosure Brochure for additional information.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
Sharp Financial serves as sponsor and as portfolio manager for the services under this Wrap Fee Program
Brochure.
Related Persons
Sharp Financial personnel serve as portfolio managers for this Wrap Fee Program Brochure. Sharp Financial
does not serve as a portfolio manager for any third-party wrap fee programs.
Performance-Based Fees
Sharp Financial does not charge performance-based fees.
Supervised Persons
Sharp Financial Advisory Persons serve as portfolio managers for all accounts, including the services described
in this Wrap Fee Program Brochure. Details of the advisory services provided are included in Item 4.A. of the
Disclosure Brochure.
Methods of Analysis
Please see Item 8 of the Disclosure Brochure (included with this Wrap Fee Program Brochure) for details on the
research and analysis methods employed by the Advisor.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 21
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Sharp Financial will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account[s]. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor. Please see Item 8.B. – Risk of Loss in the Disclosure Brochure for
details on investment risks.
Proxy Voting
Sharp Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
Sharp Financial is the sponsor and sole portfolio manager for the Program. The Advisor does not share Client
information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee Program
Brochure. Please also see the Sharp Financial Privacy Policy (included after this Wrap Fee Program Brochure).
Item 8 – Client Contact with Portfolio Managers
Sharp Financial is a full-service investment management advisory firm. Clients always have direct access to the
Portfolio Managers at Sharp Financial.
Item 9 – Additional Information
A. Disciplinary Information and Other Financial Industry Activities and Affiliations
Sharp Financial values the trust you place in the Advisor. The Advisor encourages you to perform the requisite
due diligence on any advisor or service provider with whom you partner. The backgrounds are on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for the Advisor’s firm name or CRD#
289325. Please see Item 9 of the Sharp Financial Disclosure Brochure as well as Item 3 of each Advisory
Person’s Brochure Supplement (included with this Wrap Fee Program Brochure) for additional information on
how to research the background of the Advisor and its Advisory Persons.
Other Financial Activities and Affiliations
Please see Items 10 and 14 of the Form ADV Part 2A – Disclosure Brochure (included with this Wrap Fee
Program Brochure).
B. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
Sharp Financial has implemented a Code of Ethics that defines fiduciary commitment to each Client. This Code
of Ethics applies to all persons subject to Sharp Financial’s compliance program (“Supervised Persons”).
Complete details on the Sharp Financial Code of Ethics can be found under Item 11 – Code of Ethics,
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 22
Participation in Client Transactions and Personal Trading in the Disclosure Brochure (included with this Wrap
Fee Program Brochure).
Review of Accounts
Investments in Client accounts are monitored on a regular and continuous basis by Advisory Persons of Sharp
Financial under the supervision of the Chief Compliance Officer (“CCO”). Details of the review policies and
practices are provided in Item 13 of the Form ADV Part 2A – Disclosure Brochure.
Other Compensation
For information on the conflicts of interest this presents, and how we address these conflicts, please refer to the
Item 10 of the Disclosure Brochure.
Participation in Institutional Advisor Platform
Sharp Financial has also established an institutional relationship with Schwab through its “Schwab Advisor
Services” unit, a division of Schwab dedicated to serving independent advisory firms like Sharp Financial. As a
registered investment advisor participating on the Schwab Advisor Services platform, Sharp Financial receives
access to software and related support without cost because the Advisor renders investment management
services to Clients that maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the
Advisor and many, but not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients,
the Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that
the receipt of economic benefits from a custodian creates a potential conflict of interest since these benefits may
influence the Advisor's recommendation of this custodian over one that does not furnish similar software,
systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to Sharp Financial that may not
benefit the Client, including: educational conferences and events, financial start-up support, consulting services
and discounts for various service providers. Access to these services creates a financial incentive for the Advisor
to recommend Schwab, which results in a potential conflict of interest. Sharp Financial believes, however, that
the selection of Schwab as Custodian is in the best interests of its Clients.
Please see Item 14 – Other Compensation in the Form ADV Part 2A – Disclosure Brochure (included with this
Wrap Fee Program Brochure) for details on additional compensation that may be received by Sharp Financial or
its Advisory Persons. Each Advisory Person’s Brochure Supplement (also included with this Wrap Fee Program
Brochure) provides details on any outside business activities and the associated compensation.
Client Referrals from Solicitors
If a Client is introduced to the Advisor by either an unaffiliated or affiliated party (herein a “Promoter”), the
Advisor compensates that Promoter a fee in accordance with Rule 206(4)-1 of the Advisers Act and any
corresponding state securities requirements. Any such compensation shall be paid solely from the investment
advisory fees earned by the Advisor, and shall not result in any additional charge to the Client.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 23
Financial Information
Neither Sharp Financial, nor its management has any adverse financial situations that would reasonably impair
the ability of Sharp Financial to meet all obligations to its Clients. Neither Sharp Financial, nor any of its Advisory
Persons, has been subject to a bankruptcy or financial compromise. Sharp Financial is not required to deliver a
balance sheet along with this Disclosure Brochure, as the firm does not collect advance fees of $1,200 or more
for services to be performed six months or more in advance. Please see Item 18 of the Form ADV Part 2A –
Disclosure Brochure.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 24
Privacy Policy
Effective: March 18, 2025
Our Commitment to You
Sharp Wealth Advisory, LLC d/b/a Sharp Financial (“Sharp Financial” or the “Advisor”) is committed to
safeguarding the use of personal information of our Clients (also referred to as “you” and “your”) that we obtain
as your Investment Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. Sharp Financial (also referred to as
"we", "our" and "us”) protects the security and confidentiality of the personal information the Advisor has and
implements controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
Sharp Financial does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Account applications and forms
Investment questionnaires and suitability
documents
Transactional information with us or others
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 25
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Yes
Yes
Marketing Purposes
Sharp Financial does not disclose, and does not intend to disclose,
personal information with non-affiliated third parties to offer you services.
Certain laws may give us the right to share your personal information with
financial institutions where you are a customer and where Sharp
Financial or the client has a formal agreement with the financial
institution. We will only share information for purposes of servicing
your accounts, not for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
No
Not Shared
Information About Former Clients
Sharp Financial does not disclose and does not intend to disclose, non-
public personal information to non-affiliated third parties with respect to
persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (215) 659-2130 or by email at info@sharpllc.com.
Sharp Financial
100 Tournament Drive, Suite 310, Horsham, PA 19044
Phone: (215) 659-2130 | (215) 659-2170
www.sharpllc.com/wealth
Page 26