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Seven Springs Wealth Group, LLC
Main Office: 340 Seven Springs Way
Suite 710
Brentwood, TN 37027
Telephone: 615-370-1253
www.sevenspringswealth.com
info@ssw.group
March 25, 2025
FORM ADV PART 2A
BROCHURE
This Brochure provides information about the qualifications and business practices of Seven Springs
Wealth Group ("SSWG"). If you have any questions about the contents of this Brochure, please contact
us at telephone number 615-370-1253. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission (the "SEC") or by any state
securities authority.
SSWG is a registered investment adviser. Registration as an investment adviser does not imply any
level of skill or training. Additional information about SSWG is available on the SEC's website at
www.adviserinfo.sec.gov. The SEC's website also provides information about any persons affiliated
with SSWG who are registered, or are required to be registered, as investment adviser representatives
of SSWG.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment, dated March 4, 2024, we have the following
material change to report:
• We have amended Item 4, Advisory Business, and Item 5, Fees and Compensation, to disclose
that we now offer portfolio management services to Corporate Retirement Plans. When
delivering these investment fiduciary services, SSWG acts within the scope of either an ERISA
3(21) or 3(38) investment fiduciary. The annual advisory fee for corporate retirement plan
portfolio management services is based on a percentage of plan assets and typically ranges
from $12,500 to.25% of plan assets, as disclosed in Item 5.
• We have amended Item 4, Advisory Business, and Item 5, Fees and Compensation, to disclose
that we now offer Financial Consulting services on a project-by-project basis, and may include,
without limitation, financial organization, asset transaction & re-finance analytics, cash flow
planning for specified events, decision risk analysis, estate consultation, tax projections,
insurance portfolio review, as well as other matters requested by a client and agreed to by
SSWG. The scope and fees for "other" consulting services will be negotiated with each client at
the time of engagement and will be specified in the agreement signed by the Client.
• We have amended Item 10, Other Financial Industry Activities and Affiliations, to disclose that
certain associated persons of SSWG are owners or employees of Prudent Street Financial
Advisors, LLC ("Prudent Street"). Prudent Street offers employee benefit plan services and is
licensed as an insurance agency in the state of Tennessee. This creates a conflict of interest
when associated persons of SSWG recommend the services of Prudent Street, and in some
cases, associated persons of SSWG who are also employees or owners of Prudent Street, will
benefit economically from fees or commissions earned by Prudent Street.
• We have amended Item 12, Brokerage Practices, to disclose a clearing and custodial
arrangement with Charles Schwab & Co., Inc.. This is in addition to the clearing and custodial
arrangement we continue to maintain with Fidelity.
Our brochure may be requested by contacting Jeremy Hutzel, President & Chief Compliance Officer, at
615-370-1253 or jeremy.hutzel@ssw.group. Additional information about Seven Springs Wealth
Group is available by accessing the SEC's web site at www.adviserinfo.sec.gov. The SEC's web site
also provides information about any persons affiliated with Seven Springs Wealth Group who are
registered, or are required to be registered, as investment adviser representatives of the firm.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Additional Information
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Item 4 Advisory Business
Seven Springs Wealth Group is a Tennessee limited liability company originally formed in May 2003 as
a corporation named Sailer Financial, Inc.. In March 2021, Sailer Financial changed its name to Seven
Springs Wealth Group LLC. Jeremy and Aubrie Hutzel own 100% of SSWG through the Jeremy and
Aubrie Hutzel Living Trust. SSWG provides financial planning and portfolio management services to
high net worth and other individuals. These services are typically offered on a discretionary basis.
Advisory services are tailored to each Client's needs and are more fully explained below. Clients may
impose restrictions on investing in certain securities or certain types of securities.
I. Financial Planning Services
SSWG offers a unique financial planning process as a series of meetings designed to customize a
financial plan based on a Client's financial circumstances. Included is a comprehensive review of
Client's financial assets and liabilities, defining Client's financial goals, and assessing the likelihood of
meeting Client's goals. As a part of this process, SSWG will offer the following services:
• Budgeting and Cash Flow Analysis
• Construction of a Comprehensive Financial Plan
• Company Benefits Analysis, including but not limited to, assistance with the selection of
company benefits during open enrollment.
• Education Planning Services, including but not limited to, cost projections for post-secondary
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or private secondary schooling, recommendations for savings rates, and tax planning.
SSWG does not provide tax advice.
Insurance Needs Services, including but not limited, analysis of current coverage, coverage
gaps, and potential insurance needs, and implementation of specific insurance solutions.
• Estate Planning Consulting, including but not limited to, identification of goals for legacy,
philanthropy, and inheritance; recommendation of specific opportunities to maximize wealth
transfer; recommendation of beneficiary designations; and coordination with an attorney who
can draft and execute estate planning documents. SSWG does not render legal advice.
Financial plans are based on a client's financial situation at the time a plan is presented, and on the
financial information a client provides to us. Clients must promptly notify our firm if their financial
situation, goals, objectives, or needs change.
Clients are under no obligation to act on our financial planning recommendations. Should a client
choose to act on any of our recommendations, clients are not obligated to implement the financial plan
through any of our investment advisory representatives. Clients may act on our recommendations by
placing securities transactions with any brokerage firm.
II. Portfolio Management Services
SSWG offers portfolio management services by providing continuous and on-going supervision of
client accounts. These services are typically offered on a discretionary basis, and in some limited
cases SSWG will provide portfolio management on a non-discretionary basis. SSWG will manage a
Client's account based upon the Client's Investment Objectives and risk profile. For discretionary
management, SSWG will have a limited power of attorney, granted by the Client, to execute
transactions on behalf of the Client without obtaining specific Client consent. For non-discretionary
portfolio management, SSWG will obtain client consent prior to executing transactions on a client's
behalf.
In some cases, SSWG may provide advice on assets not under our management. In these
cases, SSWG will provide advice with respect to assets held by an existing Client and will include
these assets in SSWG's overall asset management services and analysis provided to Client. However,
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for assets under advisement, the Client ultimately makes final decisions as to whether or not to
implement SSWG's advice. Assets under advisement will be included in the total value of Assets
Under Management for purposes of fee billing, as described in Item 5 below. Assets under
advisement will be identified on the Investment Advisory Agreement the Client signs to engage SSWG.
Clients may limit our discretionary authority (for example, limiting the types of securities that can be
purchased or sold for their accounts) by providing our firm with restrictions and guidelines in writing.
III. Portfolio Management Services Through Separate Account Managers (SAM)
In some cases, SSWG and a Client may determine that a Separate Account Manager (SAM) may be
appropriate for management of all or a portion of Client's portfolio. In these cases, SSWG has
discretionary authority to select a SAM with whom SSWG has entered into agreements. All SAMs to
whom SSWG refers Clients will be appropriately licensed as investment advisers by their resident
states or with the SEC. After obtaining information about a Client's Investment Objectives, SSWG
selects a particular SAM. Client will receive a separate disclosure brochure for the SAM to whom Client
is referred. Such disclosure brochure will contain information applicable to the SAM and the program to
which the Client is being referred. The disclosure brochure will also include a discussion of the fees
associated with the applicable program. Services provided by a SAM may cost a client more or less
than obtaining advisory services from another adviser.
IV. SSWG Voyage Portfolio
SSWG Voyage Portfolio is a discretionary custom core equity account strategy designed and managed
by Seven Springs Wealth Group and implemented utilizing an interactive web-based investment
platform developed by an independent subadvisor with whom SSWG has an agreement. SSWG offers
this solution as an option for managing all or a portion of Client's investments if SSWG deems this
appropriate for Client's portfolio. SSWG ensures a subadviser is appropriately licensed and registered.
In order to participate in the SSWG Voyage Portfolio, Client must first engage SSWG for Portfolio
Management Services described above and complete a separate addendum to the Investment
Advisory Agreement signed with SSWG. Client will receive separate disclosure documents for the
subadvisor and should read all disclosure documents carefully. Fees payable to a subadvisor are
separate and apart from, and in addition to, fees payable to SSWG. SSWG Voyage Portfolio account
minimums typically begin at $250,000.
V. Corporate Retirement Plans
SSWG advises the fiduciaries of corporate retirement plan sponsors with the selection and monitoring
of plan investments. When delivering these investment fiduciary services, SSWG acts within the scope
of either an ERISA 3(21) or 3(38) investment fiduciary.
SSWG advises clients to implement an Investment Policy Statement (IPS) to guide investment
selection and monitoring of their plan's investments. The IPS's primary purpose is to guide a plan's
investment-related decisions. When such policy already exists, SSWG evaluates the IPS with the client
to insure its alignment with plan objectives, the most important of which is to serve the needs of plan
participants and their beneficiaries. Plan fiduciaries are encouraged to review their IPS periodically.
In conjunction with its corporate retirement investment fiduciary services, SSWG may also assist a
plan with certain administrative functions, including employee enrollment & education, plan provider
benchmarking, design consulting, compliance assistance, and plan provider transition/conversion
support. A plan's administrative operations are generally the responsibility of the plan
sponsor/administrator, recordkeeper and third-party administrator.
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VI. Financial Consulting Services
In addition to the foregoing services, SSWG may provide other financial consulting services to clients.
These services are provided on a project-by-project basis, and may include, without limitation, financial
organization, asset transaction & re-finance analytics, cash flow planning for specified events, decision
risk analysis, estate consultation, tax projections, insurance portfolio review, as well as other matters
requested by a client and agreed to by SSWG. The scope and fees for "other" consulting services will
be negotiated with each client at the time of engagement.
Types of Investments
SSWG provides investment advice on a large variety of investment types, including investments such
as bonds, equities, ETFs, mutual funds, interval funds, options, money market funds, and variable
annuities; however, we are not limited to those options. SSWG may also offer advice on product types
not mentioned above, in the event another product type is suitable for a Client's portfolio. Such
products may include real estate, private equity, private credit, limited partnerships, LLC's and other
strategies. SSWG may also provide advice on any type of investment held in a client's portfolio at the
inception of an advisory relationship.
Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2024, we provide continuous management services for 1011257733 in client
assets on a discretionary basis, and 195106702 in client assets on a non-discredtionary basis.
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Item 5 Fees and Compensation
All fees are subject to negotiation at SSWG's discretion. Fees for each service are described below.
I. Financial Planning Fees
SSWG offers financial planning services in addition to ongoing portfolio management services. Fees
for financial planning and related services will typically range from $1,500 to $5,000 and are separate
from any portfolio management fees described below. Fees are negotiable and are based on various
factors such as the services requested by the Client; the complexity of the Client's situation; and the
research and resources needed to provide the requested services. Generally, one-half (1/2) of the fee
is payable upon the Client's execution of an advisory agreement with SSWG, and the fee balance is
due upon SSWG's presentation of the plan, completion of the services, or in 90 days, whichever
comes first. Typically, SSWG's presentation of planning services will be made within 90 days of a
Client's execution of the advisory agreement. However, the Client may negotiate an alternative
payment schedule with SSWG. Clients may pay fees for additional services provided by SSWG, such
as portfolio management fees or transaction-based compensation to SSWG's associated persons for
any insurance products. When multiple services are offered, there is the potential for a conflict of
interest, since there is an incentive for SSWG or its associated persons to recommend products or
services for which SSWG, or a related party, may receive compensation. Financial planning Clients are
under no obligation to act upon any recommendations of SSWG or to implement recommendations
through SSWG if they decide to follow SSWG's recommendations.
In some cases, a Client may be subject to a fixed our hourly financial planning fee different than the
fees described above, based on an arrangement made at the time the advisory agreement was
originally signed with SSWG or as disclosed in an advisory agreement Client signed with another
investment advisory firm and assigned to SSWG.
SSWG will not require prepayment of a fee more than six months in advance and in excess of $1,200.
A Client may terminate advisory services within five business days after entering into the advisory
agreement without penalty. After five business days of entering into the advisory agreement,
termination of the advisory agreement by either the Client or SSWG will be effective upon receipt of the
other party's written notice to terminate. The Client will be responsible for any time spent by SSWG in
providing the Client with advisory services or in analyzing the Client's financial situation. No refund of
any earned portion of the initial deposit will be made to the Client.
II. Portfolio Management Services
Under traditional portfolio management services agreements, SSWG will be compensated based on
Clients' assets under management. Assets under advisement are included in this calculation. Advisory
fees are paid quarterly in advance, based on the account's average daily account value for the
previous calendar quarter, and subject to a minimum fee of $5,000 per year. In some limited cases,
fees may be calculated using a different methodology disclosed in the account opening agreement.
Fees are prorated for accounts opened during the calendar quarter. SSWG will impose no start-up,
closing, or penalty fees in connection with the establishment of a client's account. Cash awaiting
investment or reinvestment may be invested in cash balances or money market funds at the account
custodian. Cash balances are customarily included in the assets that are used to calculate the advisory
fees as it serves as part of the allocation strategies from time to time. Private and illiquid investments
managed or advised by SSWG will be included in the advisory fee calculation. SSWG does not fair
value any securities. With respect to private investments, we rely on each company or manager to
determine the value of each of their investments for billing and performance calculation purposes.
Managers may provide different types of statements for valuation purposes, such as Schedule K-1,
capital statements (which are then adjusted by capital calls and/or distributions of principle), pricing
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provided to account custodian, or other means determined by the Manager. These investments
typically do not have a daily fluctuating balance; therefore, the billed value is based on most recent
data available. The account custodian will provide Clients with an account statement reflecting the
deduction of the advisory fee. Client is responsible for reviewing the accuracy of the fee.
Fees are negotiable at the sole discretion of SSWG and are based on the nature of the services
requested by the Client; the mix of investment products held in the Client's account; the complexity of
the Client's situation; the size of the Client's account; and the scope of the Client's needs.
At SSWG's discretion, we may combine the account values of family members to determine the
applicable advisory fee. For example, we may combine account values for a client and their minor
children, joint accounts with a spouse, and other types of related accounts. Combining account values
may increase the asset total, which may result in a client paying a reduced advisory fee based on the
available breakpoints in our fee schedule stated below.
The following fee schedule is used as a baseline for fee negotiations.
Assets Under Management
First $1,000,000
Next $1,000,001 to $2,000,000
Next $2,000,001 to $5,000,000
Next $5,000,001 to $10,000,000
Next $10,000,001 to $20,000,000
Next $20,000,001 and above
Annual Percentage (%) Fee
1.00%
0.85%
0.55%
0.35%
0.25%
0.20%
Alternatively, SSWG may charge an annual flat fee for investment management and financial planning
services. The flat fee shall be negotiated between SSWG and the Client and will be based upon the
size and complexity of the account, among other factors at SSWG's discretion. In some cases, clients
may be subject to a different fee schedule in effect at the time of their original agreement.
The account custodian charges fees, which are in addition to and separate from the investment
advisory fees noted here. Custodians may charge accounts for various transaction fees, retirement
plan fees, and administration fees. In addition, some mutual fund assets may be subject to deferred
sales charges and 12(b)(1) fees. Mutual funds also have annual expenses, which are described in
each fund's prospectus. Advisory Clients should also note that fees for comparable services vary, and
lower or higher fees for comparable services may be available from other sources.
Generally, fees are debited directly from Client accounts, but a Client may choose to pay fees directly
to SSWG instead. If a Client's account does not contain sufficient funds to pay advisory fees when due,
SSWG has limited authority to sell or redeem securities in sufficient amounts to pay those advisory
fees. SSWG encourages clients to carefully review statement(s) received from the qualified custodian,
which disclose fees debited from an account.
In some cases, Client may be subject to a different portfolio management fee not conforming to the
above fee schedule, based on an arrangement made at the time the advisory agreement was originally
signed with SSWG or as disclosed in an advisory agreement Client signed with another investment
advisory firm and assigned to SSWG as part of a merger or acquisition. There may be a temporary
deviance in billing methodology, disclosed to Client, until such time as Client's account can be adjusted
to the typical SSWG billing model.
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A client may terminate the portfolio management agreement upon written notice. A client will incur a
pro rata charge for services rendered prior to the termination of the Investment Advisory Agreement,
which means a client will incur advisory fees only in proportion to the number of days in the quarter for
which someone is a client. If a client has pre-paid advisory fees that SSWG has not yet earned, the
client will receive a prorated refund of those fees.
III. Portfolio ManagementServices through Separate Account Managers ("SAM")
Fees paid by Clients to independent third-parties are established and payable in accordance with the
Form ADV Part 2 or other equivalent disclosure document of each independent SAM to whom SSWG
refers its Clients and may or may not be negotiable, as disclosed in the disclosure documents of the
SAM. SSWG does not receive a portion of the fee charged by the third-party adviser and will charge its
normal and customary asset management fee (as disclosed above) separate and apart from the fee
charged by the SAM. Thus, Client may pay more for advisory services provided by a SAM.
Clients who are referred to SAMs will receive disclosure documents that include disclosures of
services rendered by, and fee schedules of SAMs, at the time of the referral by delivery of a copy of
the relevant SAM's Form ADV Part 2 or equivalent disclosure document at the same time as the Form
ADV Part 2 or equivalent disclosure document of SSWG. In addition, if the investment program
recommended to a Client is a wrap fee program, the Client will receive the wrap fee brochure provided
by the sponsor of the program. SSWG will provide to each Client all appropriate disclosure statements,
including disclosure of any solicitation fees paid to SSWG or its advisory associates.
IV. SSWG Voyage Portfolio
Clients who participate in the SSWG Voyage Portfolio receive disclosure documents that include
disclosures of services rendered by, and fee schedules of the independent subadviser with whom
SSWG has an agreement. In addition to the subadviser fee, SSWG charges its normal and customary
Portfolio Management Services fees described in Item II above, and an overlay fee disclosed in SSWG
Voyage Portfolio addendum to the Investment Advisory Agreement Client signs with SSWG. The
recommendation of the SSWG Voyage Portfolio creates a conflict of interest since there is an incentive
to recommend this product over another due to the additional SSWG overlay fee.
V. Corporate Retirement Plans
The fee for corporate retirement advisory services is based on a percentage of assets. The annual fee
schedule is as follows:
Plan Assets Under Management Annual Flat or Percentage (%) Fee
First $5,000,000
Next $15,000,000
Next $10,000,000
Next $10,000,000
Next $10,000,000
Above $50,000,000
$12,500
0.25%
0.16%
0.10%
0.04%
Custom Pricing
SSWG may, at its discretion, make exceptions to the foregoing fee schedule, negotiating special fee
arrangements when deemed appropriate under the circumstances. ERISA investment advisory fees
billed directly to plan sponsors are payable quarterly in arrears. ERISA investment advisory fees
debited by trustees from plan trusts are deducted quarterly in arrears. Fees are prorated for cash
flows, meaning if investment advisory services begin after the start of a quarter, fees will be prorated
accordingly. SSWG or the client may terminate their ERISA Investment Advisory Agreement at any
time, subject to contractual written notice requirements.
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VI. Financial Consulting Fees
Fees for other financial consulting services are per engagement and are on an hourly or fixed fee
basis. These services are separate from SSWG's financial planning and portfolio management
services.
Additional Fees and Expenses
As part of the investment advisory services provided to clients, SSWG may invest, or recommend that
clients invest, in mutual funds and exchange traded funds. The fees that clients pay to SSWG for
investment advisory services are separate and distinct from the fees and expenses charged by mutual
funds or exchange traded funds (described in each fund's prospectus) to their shareholders. These
fees will generally include a management fee and other fund expenses. A client will also incur
transaction charges and/or brokerage fees when purchasing or selling securities. These charges and
fees are typically imposed by the broker-dealer or custodian through whom your account transactions
are executed. SSWG does not share in any portion of the brokerage fees/transaction charges imposed
by the broker-dealer or custodian. To fully understand the total cost a client will incur, clients should
review all the fees charged by mutual funds, exchange traded funds, our firm, and others. For
information on our brokerage practices, refer to the Brokerage Practices section of this brochure.
Compensation for the Sale of Other Products
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons, or SSWG, will earn commission-based compensation for selling insurance
products, including insurance products they sell to you. Insurance commissions earned by these
persons are separate and in addition to our advisory fees. This practice presents a conflict of interest
because persons providing investment advice on behalf of our firm who are insurance agents have an
incentive to recommend insurance products to you for the purpose of generating commissions rather
than solely based on your needs. You are under no obligation, contractually or otherwise, to purchase
insurance products through any person affiliated with our firm.
Item 6 Performance-Based Fees and Side-By-Side Management
SSWG does not charge performance-based fees (fees based on a share of capital gains on or capital
appreciation of the assets of a Client). SSWG does not engage in side-by-side account management.
Item 7 Types of Clients
SSWG provides financial planning and portfolio management services to individuals, high net-worth
individuals, trusts and estates, foundations, charitable organizations, retirement plans, and business
entities.
In general, SSWG does not require a minimum dollar amount to open and maintain an advisory
account; however, SSWG has the right to terminate an Agreement if account values fall below a
minimum size which, in our sole opinion, is too small to manage effectively. SSWG typically charges a
minimum asset management fee of $5,000 per year.
Separate account managers to whom SSWG may refer clients, including for the SSWG Voyage
Portfolio, may have mimimum account sizes for participation in their programs. Such minimums will be
described in the applicable separate account manager's disclosure brochure.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
For portfolio management services, SSWG uses asset allocation modeling to develop investment
strategies for its Clients. Investment strategies are generally diversified and long term in nature.
SSWG determines investments and allocations based upon a Client's predefined objectives, risk
tolerance, time horizon, financial information, liquidity needs and other various suitability factors.
Recommendations may include stocks, bonds, mutual funds, exchange-traded funds, variable
annuities, options, and other investments that SSWG deems appropriate for Client.
Third party investment advisers and/or separate account managers are used for additional
diversification of investment strategies, where appropriate. Managers are selected based on their
historical performance and track record, their fee structure, and the diversification benefits to the
Client's total portfolio.
In addition, SSWG may offer alternative or private investments where appropriate for a Client's
portfolio including real estate, private equity, private credit, limited partnerships, LLC's and other
strategies. Special risks in these investments include illiquidity and real estate risks. Clients are
encouraged to consult their tax advisors regarding the tax implications of these investments.
SSWG uses long-term and short-term purchasing strategies.
Investing in securities involves a risk of loss that you, as a Client, should be prepared to bear.
Our Methods of Analysis and Investment Strategies
SSWG may use one or more of the following methods of analysis or investment strategies when
providing investment advice to clients:
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in
the long-term which may not be the case. There is also the risk that the segment of the market
that you are invested in or perhaps just your particular investment will go down over time even if
the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost - "locking-up" assets that may be better utilized in the short-term in other
investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
Risk: Using a short-term purchase strategy generally assumes that we can predict how financial
markets will perform in the short-term which may be very difficult and will incur a disproportionately
higher amount of transaction costs compared to long-term trading. There are many factors that
can affect financial market performance in the short-term (such as short-term interest rate
changes, cyclical earnings announcements, etc.) but may have a smaller impact over longer
periods of times.
Option Writing - a securities transaction that involves selling an option. An option is a contract that
gives the buyer the right, but not the obligation, to buy or sell a particular security at a specified price
on or before the expiration date of the option. When an investor sells a call option, he or she must
deliver to the buyer a specified number of shares if the buyer exercises the option. When an investor
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sells a put option, he or she must pay the strike price per share if the buyer exercises the option, and
will receive the specified number of shares. The option writer/seller receives a premium (the market
price of the option at a particular time) in exchange for writing the option.
Risk: Options are complex investments and can be very risky, especially if the investor does not
own the underlying stock. In certain situations, an investor's risk can be unlimited.
Our investment strategies and advice vary depending upon each client's specific financial situation. As
such, we determine investments and allocations based upon a client's predefined objectives, risk
tolerance, time horizon, financial information, liquidity needs and other various suitability factors. A
client's restrictions and guidelines may affect the composition of the portfolio. It is important that
clients notify SSWG immediately with respect to any material changes to their financial
circumstances, including for example, a change in current or expected income level, tax
circumstances, or employment status.
SSWG will advise clients on how to allocate your assets among various classes of securities or third
party money managers. If SSWG uses a third party manager, we may replace a manager if there is a
significant deviation in characteristics or performance from the stated strategy and/or benchmark.
Artificial Intelligence Risk: We may use artificial intelligence ("AI") in our business operations, in
order to promote operational efficiency and augment our client service. We currently do not knowingly
utilize AI in our investment selection process or to formulate the specific investment advice we render
to you. AI models are highly complex and may result in output that is incomplete or incorrect. Our use
of AI includes certain third-party technologies aimed at driving operational efficiency by automating
meeting prep, meeting notes, CRM updates, meeting recap notes, task management, and other client
service related functions. We believe the use of this technology allows us to reduce administrative
time, prepare for client engagement, and improve overall client experience. The use of AI poses risks
related to the challenges the Company faces in properly managing its use. Content generated by AI
technologies may be deficient, inaccurate, or biased, and the use of AI tools may lead to errors in
decision-making. Use of AI tools could also pose risks related to the protection of client or proprietary
information. Such risks may include the exposure of confidential information to unauthorized recipients,
violation of data privacy rights, or other data leakage events. For example, in the case of generative AI,
if confidential information, including material non-public information or personal identifiable information
is input into an AI application, such information is at risk of becoming part of a dataset accessible by
other AI applications and users. The regulatory environment relating to AI is rapidly evolving and could
require changes in our adoption and implementation of AI technology in the future. The use of AI may
also expose us to litigation risk or regulatory risk.
Tax Considerations
SSWG's strategies and investments may have unique tax implications. Regardless of account size or
any other factors, SSWG strongly recommends that clients consult with a tax professional regarding
the investing of assets.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. SSWG does not
represent or guarantee that our services or methods of analysis can or will predict future results,
successfully identify market tops or bottoms, or insulate clients from losses due to market corrections
or declines. SSWG cannot offer any guarantees or promises that clients' financial goals and objectives
will be met. Past performance is in no way an indication of future performance.
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Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential loses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell an investment at a fair price at a given time due to high
volatility or lack of active liquid markets. Investors may receive a lower price or it may not be possible
to sell the investment at all.
Private Investment Risk: Private investments (non-public offerings) may be recommended in specific
circumstances and only when an investor meets any specific requirements (typically qualified
investors). These investments are not publicly traded and are generally not registered with the
Securities and Exchange Commission. Private offerings carry not only many of the same risks as
public investments, but also generally carry a higher degree of additional risks such as illiquidity, uses
of leverage, limited transparency, stale valuations, and taxes. Private investments can come with
limited or no withdrawal or redemption rights, long holding periods, and may require extended capital
calls. Investors may be subject to higher fees and expenses than public investments, which will reduce
profits or increase losses. These investments also often have different tax implications and investors
should consult with a tax adviser regarding to their tax treatment. Investors should always refer to the
private placement memorandum for each private investment for a discussion of the principal risks
specific to that investment fund's strategies.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that an investment horizon is shortened because of an
unforeseen event, for example, the loss of a job. This may force an investor to sell investments that
they were expecting to hold for the long term. If an investor must sell at a time markets are down, an
investor may lose money. Longevity Risk is the risk of outliving savings. This risk is particularly
relevant for people who are retired, or are nearing retirement.
Foreign Securities Risks. SSWG may invest client assets into pooled investment funds that invest
internationally. While foreign investments are important to the diversification of client investment
portfolios, they carry risks that may be different from domestic (U.S.) investments. For example, foreign
investments may not be subject to uniform audit, financial reporting or disclosure standards, practices,
or requirements comparable to those found in the U.S. Foreign investments are also subject to foreign
withholding taxes and the risk of adverse changes in investment or exchange control regulations.
Finally, foreign investments may involve currency risk, which is the risk that the value of the foreign
security will decrease due to changes in the U.S. dollar's value relative to the security's underlying
foreign currency.
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Recommendation of Particular Types of Securities
SSWG recommends various types of securities and we do not primarily recommend one particular
type of security over another since each client has different needs and different tolerance for risk. Each
type of security has its own unique set of risks associated with it and it would not be possible to list
here all of the specific risks of every type of investment. Even within the same type of investment, risks
can vary widely. However, in general terms, the higher the anticipated return of an investment, the
higher the risk of loss associated with the investment.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that are material to an evaluation of SSWG or to the integrity of SSWG's
management. SSWG and its management have nothing to report.
Item 10 Other Financial Industry Activities and Affiliations
SSWG is not a licensed insurance company, but it does maintain a broker license and some of its
associated persons are insurance agents. In addition, some of SSWG's associated persons are also
owners of Prudent Street Financial Advisors, LLC, a licensed insurance agency in Tennessee.
SSWG's insurance-licensed associated persons utilize an insurance brokerage general agency when
placing any new insurance products, and can receive commissions from the sale of insurance
products. As part of the financial planning process, associated persons may recommend
insurance and may receive customary commissions if products are purchased through the
recommended general agency. SSWG does not typically make recommendations for a client to
liquidate advisory account securities to fund an insurance product, and would only do so if such
recommendation is in the client's best interest. A potential conflict of interest exists because there is an
incentive to recommend one product over another if the compensation arrangement is more favorable.
However, Clients are under no obligation to act upon recommendations or to effect transactions
through the associated persons of SSWG if they decide to follow the recommendations.
As noted above, SSWG may recommend separate account managers ("SAM") in certain
circumstances. When SSWG recommends SAMs, Clients will pay normal and customary asset
management fees to SSWG and will also pay an advisory fee to the SAM, as detailed in the SAM
disclosure brochure. Accordingly, SSWG does not receive additional income by recommending a SAM,
but Clients could pay higher overall fees due to the additional fees paid to the SAM Since SSWG does
not receive additional compensation in these instances, SSWG does not have a conflict of interest.
As noted above, certain associated persons of SSWG are owners of Prudent Street Financial
Advisors, LLC ("Prudent Street"). In addition to insurance services, Prudent Street offers employee
benefit services to assist retirement plan clients with certain employee benefit and administrative
functions. These services are separate and apart from the investment advisory services provided
through SSWG and clients retain Prudent Street at their own discretion and may be subject to separate
fees charged by Prudent Street for these services. A conflict of interest exists in that associated
persons who are also owners of, or associated with, Prudent Street, have an economic incentive to
recommend the employee benefit and administration services offered by Prudent Street.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
SSWG has adopted a Code of Ethics for the purpose of instructing its personnel in their ethical
obligations and to provide rules for employees' personal securities transactions. SSWG and its
personnel owe duties of loyalty, fairness, and good faith to their Clients and have an obligation to
adhere not only to the specific provisions of the Code but also to the general principles that guide the
Code.
The Code covers a range of topics, including general ethical principles; reporting of personal securities
trades; exceptions to reporting securities trades; reportable securities; initial public offerings and
private placements; reporting ethical violations; distribution of the Code; review and enforcement
processes; amendments to Form ADV; and written supervisory procedures. SSWG will provide a copy
of the Code to any Client or prospective Client upon request.
SSWG and its personnel may invest in open end mutual funds that are also recommended to SSWG's
Clients. Due to the nature and pricing of open end mutual funds, this does not represent a conflict of
interest.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
clients, or securities in which clients are already invested. A conflict of interest exists in such cases
because we have the ability to trade ahead of clients and potentially receive more favorable prices
than clients receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons
associated with our firm shall have priority over client accounts in the purchase or sale of securities.
Block Trading
Our firm or persons associated with our firm may buy or sell securities for clients at the same time we
or persons associated with our firm buy or sell such securities for our own account. Refer to
the Brokerage Practices section in this brochure for information on our block trading practices. It is our
policy that neither our firm nor persons associated with our firm shall have priority over client accounts
in the purchase or sale of securities.
Item 12 Brokerage Practices
SSWG will have discretion over the selection and amount of securities to be bought or sold without
obtaining specific Client consent. SSWG will typically require Clients to utilize the clearing and
custodial services provided by Fidelity Brokerage Services LLC (collectively, and together will all
affiliates, "Fidelity"), or Charles Schwab & Co., Inc. ("Schwab"), (together the "Custodians"),
although SSWG may allow Client to direct brokerage to another custodian under certain, limited
circumstances. Fidelty and Schwab are FINRA registered broker-dealers and members of SIPC.
SSWG will not have discretion to determine commission rates paid for transactions executed at Fidelity
or Schwab, but instead, Client will pay normal and customary transaction charges and custodial rates
imposed by these Custodians. Transaction charges and custodial rates may differ between the
Custodians, and there can be no guarantee that a Client will obtain the same execution at both firms.
SSWG has a fiduciary duty to recommend the Custodian that it believes is in a Client's best interest,
based on many factors including, but not limited to, price of execution.
Although SSWG is not affiliated with the Custodians, SSWG has an arrangement with the Custodians
through which the Custodians provide SSWG with "institutional platform services" that typically are not
available to the Custodians' retail customers. The institutional platform services include, among others,
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brokerage, custody, and related services. The Custodians' institutional platform services that
assist SSWG in managing and administering Clients' accounts include software and other technology
that (i) provides access to Client account data (such as trade confirmations and account statements);
(ii) facilitates trade execution and allocates aggregated trade orders for multiple Client accounts; (iii)
provides research, pricing, and other market data; (iv) facilitates payment of fees from Clients'
accounts; and (v) assists with back-office functions like recordkeeping and Client reporting. These
servcies may be used in servicing some or all of SSWG's clients. The aggregation or blocking of client
transactions allows an adviser to execute transactions in a more timely, equitable, and efficient manner
and seeks to reduce overall commission charges to clients. With respect to this issue, SSWG may
aggregate client transactions, at its sole discretion, where possible and when advantageous to clients.
The firm may not always aggregate client transactions as accounts are managed on an individual
basis. However, the blocking of trades permits the trading of aggregate blocks of securities composed
of assets from multiple client accounts. In these instances, clients participating in any aggregated
transactions will receive an average share price and transaction costs (i.e., commissions and trading
fees) will be determined on an account by account basis based on each client's account status at the
Custodians.
The Custodians also offer other services intended to help SSWG manage and further develop its
advisory practice. Such services include, but are not limited to, performance reporting; contact
management systems; third party research; publications; access to educational conferences,
roundtables, and webinars; practice management resources; and access to consultants and other
third-party service providers who provide a wide array of business related services and technology to
SSWG, and with whom SSWG may contract directly.
The services provided to SSWG by the Custodians are generally available to independent investment
advisers on an unsolicited basis at no charge, so long as SSWG maintains a certain level of client
assets in accounts at the Custodians. The services are not considered soft-dollar arrangements but
are part of the institutional services offered by the Custodians. The Custodians generally do not charge
advisory Clients separately for custody services but are compensated by account holders through
commissions and other transaction-related or asset- based fees for securities trades that are executed
through, or that settle into, Custodian accounts (e.g., transaction fees are charged for certain no-load
mutual funds; commissions are charged for individual equity and debt securities transactions). The
Custodians provide access to many no-load mutual funds or other products without transaction
charges and access to other no-load funds or other products at nominal transaction charges.
The commissions paid by SSWG clients comply with the firm's duty to obtain "best execution". Clients
may pay commissions that are higher than another qualified custodian might charge to effect the same
transaction where SSWG determines that the commissions are reasonable in relation to the value of
the brokerage and research services received. In seeking best execution, the determinative factor is
not the lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a custodian's services and the fees for those services,
including among others, the value of research provided, execution capability, commission rates, and
responsiveness. SSWG seeks competitive rates but may not necessarily obtain the lowest possible
commission rates for client transactions. If a Client directs SSWG to use the custodial or brokerage
services of another custodian, the cost and efficiency of the other custodian may be better or worse
than the services offered to SSWG by the Custodians.
By directing SSWG to use a specific broker or dealer, clients who are subject to ERISA confirm that
they have the authority to make the direction, that there are no provisions in any client or plan
document which are inconsistent with the direction, that the brokerage and other goods and services
provided by the broker or dealer through the brokerage transactions are provided solely to and for the
benefit of the client's plan participants and their beneficiaries, that the amount paid for the brokerage
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and other services have been determined by the client and the plan to be reasonable, that any
expenses paid by the broker on behalf of the plan are expenses that the plan would otherwise be
obligated to pay, and that the specific broker or dealer is not a party in interest of the client or the plan
as defined under applicable ERISA regulations.
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration cost, tax implications, and other factors. When the fund is
available for purchase at net asset value, we will purchase, or recommend the purchase of, the fund at
net asset value. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent deferred sales charges.
SSWG may combine multiple orders for shares of the same securities purchased for discretionary
advisory accounts we manage (this practice is commonly referred to as "block trading" or "aggregated
trading"). SSWG will then distribute a portion of the shares to participating accounts in a fair and
equitable manner on a pro-rata basis. Generally, participating accounts will pay a fixed transaction cost
regardless of the number of shares transacted. In certain cases, each participating account pays an
average price per share for all transactions and pays a proportionate share of all transaction costs on
any given day. In the event an order is only partially filled, the shares will be allocated to participating
accounts in a fair and equitable manner, typically in proportion to the size of each client's
order. Aggregated trading allows SSWG to execute trades in a timelier, equitable manner, and may
reduce clients' overall transaction costs. An account may be excluded from an aggregated trade order
due to client allocation constraints, tax considerations, client direction or other factors that make it
ineligible or impractical. SSWG only aggregates transactions when consistent with its duty to seek best
execution. The firm may not always aggregate client transactions as accounts are managed on an
individual basis. SSWG makes a good faith effort to ensure that no advisory client is favored over any
other client.
Item 13 Review of Accounts
Accounts are typically reviewed on a quarterly basis. Investments are reviewed daily. Clients may
request more frequent reviews and may set thresholds for triggering events that would cause a review
to take place. Generally, advisory representatives will monitor accounts for changes or shifts in the
economy, changes to the management and structure of a mutual fund or company in which Client
assets are invested, and market shifts and corrections. Clients are required to notify SSWG of any
changes in their Investment Objectives or financial situation, which may impact how SSWG manages
Client's portfolio.
Financial plans will be reviewed as needed. These reviews are provided as part of the contracted
services. We typically do not charge additional fees for financial plan reviews. We will contact financial
planning clients periodically to determine whether any updates may be needed based on changes in
circumstances. Changed circumstances may include, but are not limited to marriage, divorce, birth,
death, inheritance, lawsuit, retirement, job loss and/or disability, among others. We recommend
meeting with clients at least annually to review and update plans if needed. Additional reviews will be
conducted upon a client's request. Written updates to the financial plan may be provided in conjunction
with a review.
Clients will receive normal and customary brokerage account statements at least quarterly, which
reflect account holdings, transactions, pricing, and any fees paid including advisory fees. Clients will
also receive normal and customary trade confirmations when there is activity in an account.
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Item 14 Client Referrals and Other Compensation
Currently, SSWG does not pay non-employees for Client referrals. If SSWG begins to compensate
non- employees for referrals in the future, SSWG will ensure that proper disclosures are made to
Clients. SSWG may receive ongoing compensation from the sale of certain insurance products.
As described in Item 12 above, we receive an economic benefit from the Custodians in the form of the
support products and services they make available to us and other independent investment advisors
whose clients maintain their accounts with them. You do not pay more for assets maintained at the
Custodians as a result of these arrangements. However, we benefit from our arrangements with the
Custodians and we have an economic incentive to refer clients to them, because the cost of these
services would otherwise be borne directly by us. You should consider these conflicts of interest when
selecting a custodian. The products and services provided by the Custodians, how they benefit us, and
the related conflicts of interest are described above (see Item 12—Brokerage Practices).
Employees of our firm receive bonus compensation from us for the referral and establishment of new
client relationships. The compensation represents a percentage of advisory fees earned from referred
clients. You will not be charged additional fees based on this compensation arrangement. Incentive
based compensation is contingent upon you entering into an advisory agreement with us. Therefore,
the individual has a financial incentive to recommend us to you for advisory services. This creates a
conflict of interest; however, you are not obligated to retain our firm for advisory services. Comparable
services and/or lower fees may be available through other firms.
Item 15 Custody
SSWG maintains custody of Clients' funds or securities to the extent the firm can debit advisory fees
from Client accounts. SSWG is also deemed to have custody due to the allowance for Clients to
establish standing instructions for asset movement within or among Client accounts. Such instructions
are at the specific direction of the Client. Clients receive normal and customary account statements
from the broker dealer, bank, or other qualified custodian that holds and maintains the Client's
investment assets. SSWG urges its Clients to carefully review such statements and to compare such
official custodial records to the performance reports SSWG provides.
For purposes of managing certain client assets (401k assets, for example), SSWG may have authority,
granted by the client, to log into client accounts for purposes of viewing or rebalancing client assets.
Such login privilege is limited to trading authority only, and does not allow SSWG to take custody of
funds. We do not have the ability to disburse funds to third parties or make withdrawals from these
accounts.
Asset Transfer and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect asset transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, as long as the client has provided us with written authorization to do
so. Such written authorization is known as a Standing Letter of Authorization. An adviser with authority
to conduct such third party wire transfers has access to the client's assets, and therefore has custody
of the client's assets in any related accounts.
SSWG does not have to obtain a surprise annual audit, as would otherwise be required by reason of
having custody, as long as SSWG meets the following criteria:
1. Clients provide a written, signed instruction to the qualified custodian that includes the third
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party's name and address or account number at a custodian;
2. Clients authorize us in writing to direct transfers to the third party either on a specified schedule
or from time to time;
3. Clients qualified custodians verify the client's authorization (e.g., signature review) and provides
a transfer of funds notice to the client promptly after each transfer;
4. Clients can terminate or change the instructions;
5. SSWG has no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. SSWG maintains records showing that the third party is not a related party to us nor located at
the same address as us; and
7. The qualified custodian sends client, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
SSWG confirms that the firm meets the above criteria.
Item 16 Investment Discretion
SSWG is granted discretionary authority from the Client at the outset of an advisory relationship. In all
cases, such discretion is to be exercised in a manner consistent with the stated investment objectives
for the Client's account, and subject to any investment restrictions or limitations place on SSWG by
Client. Discretionary authority is obtained by a power of attorney executed by the Client at the time of
the account opening, or by other documents required by account custodians.
A client may specify investment objectives, guidelines, and/or impose certain conditions or investment
parameters for their account(s). Refer to the Advisory Business section in this brochure for more
information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
ERISA investment advisory services are offered on both a discretionary (3(38)) or non-discretionary
(3(21)) basis, as specified in the advisory agreement.
Item 17 Voting Client Securities
SSWG does not have authority to, and does not, vote proxies on behalf of advisory Clients. Clients
retain the responsibility for receiving and voting proxies for all securities maintained in Client accounts,
unless such authority is granted to a separate account manager responsible for managing all or a
portion of Client's assets. Clients should contact the securities' custodian for questions regarding
receipt of proxies.
Item 18 Financial Information
SSWG's financial condition is not reasonably likely to impair its ability to meet its contractual
commitments to Clients. SSWG has never been the subject of a bankruptcy proceeding.
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Item 19 Additional Information
Privacy Policy
SSWG maintains a specific Privacy Policy that is distributed to each client at the time an account is
opened and as required by law. SSWG collects nonpublic information about clients from the following
sources: information we receive from clients verbally, on applications or other forms and information
about client transactions with others or us. We may have to share non-public client information with
unaffiliated firms in order to service client accounts. Additionally, we may have to provide information
about clients to regulatory agencies as required by law. Otherwise, SSWG will not disclose any client
information to an unaffiliated entity unless a client has given express permission for us to do so. SSWG
is committed to protecting client privacy. We maintain physical, electronic and procedural safeguards
that we believe comply with Federal standards to protect against threats to the safety and integrity of
client records and information.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade correction results in a gain, proceeds are distributed as determined by the account custodian and
may be donated to charity.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation, nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you. We will provide assistance to you, upon your request,
to complete paperwork related to any class action settlements or litigation for which you may be
eligible to participate.
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