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Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
S E N T R Y M A N A G E M E N T, I N C .
INVESTMENT ADVISERS
Item 1-Cover Page
Sentry Management, Inc.
5 Eureka Circle, Suite E
Telephone 940/696-2100, 800/677-8606 Fax 940/696-2810
Email murphy@sentrymanagement.com
Website www.sentrymanagement.com
December 31, 2024
This brochure provides information about the qualifications and business
practices of Sentry Management, Inc. (“Advisor”). If you have any questions
about the contents of this brochure, please contact us at 940/696-2100 or email
us at murphy@sentrymanagement.com . The information in this brochure has not
been approved or verified by the Unites States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Sentry Management, Inc. is a registered investment advisor in the state of Texas.
Registration of an investment advisor does not imply any level of skill or training.
The oral and written communications of an Advisor provides you with information
you can use in deciding whether to hire or retain an Advisor.
Additional information about Sentry Management, Inc. is available on the SEC’s
website at www.adviserinfo.sec.gov.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 2-Material Changes
December 31 2024
We are required to deliver information about our qualifications and business
practices to clients on account opening and at least annually thereafter. Pursuant
to SEC regulations, we will ensure that you receive a summary of any material
changes to this and subsequent brochures within 120 days of the close of our
fiscal year, December 31st. We may further provide other ongoing disclosure
information about material changes as necessary.
There have been no material changes during the previous year other than Niley
Church fully retiring.
Our current brochure is available by contacting Murphy Davis, Sr., Chief
Compliance Officer, at 940/696/2100 or Murphy@sentrymanagement.com .
Additional information about Sentry Management, Inc. is also available via the
SEC’s website www.adviserinfo.sec.gov. The SEC’s website also provides
information about any persons affiliated with Sentry Management, Inc. who are
registered, or are required to be registered as investment advisor representatives
of Sentry Management, Inc.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 3-Table of Contents
Form ADV Part 2A
Item 1 – Cover Page
Item 2 – Material Changes
Item 3 – Table of Contents
Item 4 – Advisory Business
Item 5 – Fees and Compensation
Item 6 – Performance Based Fees and Side-by-Side Management
Item 7 – Types of Clients and Account Requirements
Item 8 – Method of Analysis, Investment Strategies and Risk of Loss
Item 9 – Disciplinary Information
Item 10 – Other Financial Industry Activities and Affiliations
Item 11 – Code of Ethics, Participation or interest in Client Transactions and Personal
Trading
Item 12 – Brokerage Practices
Item 13 – Review of Accounts or Financial Plans
Item 14 – Client Referrals and Other Compensation
Item 15 – Custody
Item 16 – Investment Discretion
Item 17 – Voting Client Securities
Item 18 – Financial Information
Form ADV Part 2A, Appendix 1 (Wrap Fee Brochure)
Sentry Management, Inc. does not participate in any Wrap Fee Programs
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 4-Advisory Business
Sentry Management, Inc. (Firm) is an investment advisory firm registered with the Securities and
Exchange Commission under the Investment Advisers Act of 1940. The Firm manages over $9.5
billion in assets for clients in seven states. Clients include financial institutions, trust departments,
pension plans, individuals, foundations, tax-exempt agencies, municipalities and corporations.
The Firm is a privately held C-Corporation with Murphy Davis, Sr. as the primary shareholder.
The money managers of the Firm have over ninety-three (78) years of combined experience in
direct management of fixed income portfolios and specializes in fixed income management. The
range of experience includes managing money for endowment funds, employee benefit plans,
banks, trust departments, universities, municipalities, corporations, and individuals. The Firm also
serves as a financial advisor to municipalities in preparing official statements and structuring and
financing capital debt.
Initial meetings with clients are utilized to determine risk tolerance and return requirement
objectives. Also discussed are the client’s time horizon, liquidity needs, tax and legal matters, and
any specific or unique considerations. Special attention is given to the proper asset allocation
necessary to compliment the client’s goals and constraints. An investment policy is then
suggested as a guideline or plan-of-action for accomplishing the client’s objectives.
The Firm’s investment philosophy is conservative and dynamic. Quality and liquidity are
prerequisites for investments. A heavy emphasis is placed on yield curve and historical, sector
yield analysis in determining optimum maturity and security selection. Market and economic
developments are continually monitored and dictate transaction activity. Credit analysis on
corporate and municipal securities is completed prior to committing funds. Fundamental and
technical analysis is utilized in timing of transactions. Because of the homogeneous nature of
fixed income securities, technical analysis is significantly more effective as a management tool for
bonds versus equities. Meaningful support and resistance levels, trend analysis, long and short-
term moving averages and divergences are used to help determine timing while yield curve and
sector yield spreads help determine the type security and maturity to be purchased or sold.
The Firm attempts to maximize risk-adjusted returns with reduced transaction expenses by
concentrating on capturing the majority of significant market moves while maintaining a highly-
liquid, high-quality portfolio. Sentry Management, Inc. has the expertise, experience, and resolve
to meet the unique needs of a diverse client base seeking above-average, risk-adjusted
returns from fixed income securities. The firm managed approximately $260MM in discretionary
assets and $7,813MM in non-discretionary assets as of 12/31/2024
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 5-Fees and Compensation
Sentry Management, Inc. fees are normally based on a percentage of assets under management
or may be negotiated as a fixed fee based off services provided. On Municipal advisory, the fees
are transaction based on the municipal bond issue. Clients may receive a refund on a pro-rata
basis if a forward fee is paid and the contract is terminated prior to service provided.
Sample fee agreements follow:
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
DISCRETIONARY
LETTER OF AGREEMENT
This Agreement is made, and entered into by __________________
(Client) and Sentry Management, Inc. (Manager) on this _______ day of
___________, 20__.
Whereas, the Client requests the Manager to serve as Investment
Manager for specifically enumerated assets in Schedule I owned by the Client.
Now, therefore, it is covenanted and agreed as follows:
The Client appoints and employs
the Manager as
investment manager for those assets itemized in Schedule
I (Assets) as of this __ day of ________, 20__.
The Manager is given full discretion in managing the
Assets of the Client with respect to purchases, sales,
exchanges, and other generally accepted actions which, in
the opinion of the Manager, enhances the Assets’ total
return. The Manager is specifically prohibited from
directing money to be transferred out of the Client’s
account.
for
the Client’s assets.
The Assets will be held in custody for the Client at
__________________. The custodian is authorized to
accept instructions from the Manager in executions of
transactions
All assets,
investments, and cash will remain with the Custodian.
The Manager shall maintain separate records of each
transaction executed for the Client. Additionally, the Client
will be furnished a confirmation on each transaction on a
timely basis. The Manager will provide a summary
performance report of the Client’s assets no less frequently
than quarterly.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
The fee for services described in this Agreement will be calculated from the
attached Exhibit A. Fees are payable quarterly in advance, and based on the
Assets’ values as of the end of the previous quarter. The Assets’ values shall
be based on third party valuations and will include cash.
Fees for partial quarters shall be pro-rated based on the proportion of days in
the quarter for which services are provided.
SMI recognizes the information received from the Client is private and for
the expressed use of producing the above described reports and services and
the information is not to be used by SMI for any other purposes without the
expressed approval of the Client. SMI will take all reasonable actions to assure
the privacy of the Client’s information, including instructions to all employees and
the safeguarding and segregation of the Client’s files.
This Agreement may be canceled, without penalty, within five (5)
business days of the date of this Agreement’s execution. After five (5)
business days, the Agreement may be canceled by the Client or Manager
with thirty (30) days written notice.
This Agreement may not be assigned and need not be formally renewed.
ACKNOWLEDGED AND AGREED
SENTRY MANAGEMENT, INC.
________________________________
By
________________________________
Date
ACKNOWLEDGED AND AGREED
____________________________
By
____________________________
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Date
EXHIBIT A
FEE SCHEDULE - DISCRETIONARY
TAXABLE FIXED INCOME PORTFOLIOS
.35%
On First
$ 5,000,000
.30%
On Next
$20,000,000
.25%
On All Over
$25,000,000
MUNICIPAL (TAX-FREE) PORTFOLIOS
.15%
On First
$ 20,000,000
.10%
On All Over
$20,000,000
NOTE:
Fees are payable quarterly, in advance.
Minimum Annual Fee - $3,000.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
– SAMPLE –
NON-DISCRETIONARY
LETTER OF AGREEMENT
This Agreement is made, and entered into, by _____________ (Client)
and Sentry Management, Inc. (Manager). The Client requests the Manager
perform as investment adviser to the Client and, in serving as investment
adviser, the Manager agrees to provide the following:
Initially, meet with Management and/or Board Members to discuss
the Investment Portfolio’s (IP) credit quality, maturity distribution,
risk/reward considerations, generally strong and weak points, and
suggested investment action.
Work with Management to develop a written investment policy and
funds management policy consistent with the Client’s overall goals
while considering the economic and regulatory environment.
Develop a written investment strategy which will serve as a plan-
of-action to implement the investment program. The written
strategy will be updated at least quarterly, and more frequently as
dictated by material market changes.
a
third-party
monthly
Provide
computer
accounting/management report for the Client’s IP. The
report will include current market appraisals, accruals,
and management summary schedules.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Provide a quarterly, third-party current and projected asset/liability
(A/L) exposure analysis to measure potential interest rate risks
(IRR). The Manager will assist the Client in interpreting and
analyzing A/L or IRR reports, provide interest rate projections,
assumptions, and structure the IP to compliment the A/L IRR.
Execute orders (purchases and sales) for the Client only at the
direction of the Client. The Client retains exclusive authority to
transfer funds and/or securities. Actively develop and maintain
respected and reliable sources of market information.
Receive direct broker/dealer and dealer bank contact including
verifying transaction figures, and serving as intermediary and
facilitator on delivery problems.
Continuously monitor the portfolio for appropriate
Group orders, when
investment opportunities.
possible, to provide the Client with volume negotiating
power.
Analyze the Client’s financial statements, asset allocation, past
and projected
local economic activity and
future
liquidity
requirements to develop an active investment strategy for taking
advantage of current markets’ investment alternatives. Individual
investment recommendations will be made which the Manager
determined would complement the Client’s existing investments
and most efficiently reach the Client’s long-term goals given
current and projected market opportunities.
Meet with the Client’s Management and/or Board of Directors at
least annually to describe the past, present, and projected
economic environment and interest rate movements in general.
Also to be analyzed is previous investment activity, current status
of the IP, and recommended investment action.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
The fee for the above described services is a function of the par value of
the Client’s IP (See Exhibit A). The IP includes marketable securities such as
Treasuries, agencies, municipals, corporates, mortgage-backed securities, and
derivatives, but excludes certificates of deposit, bankers acceptances, and
Federal Funds.
The fee is reviewed each calendar quarter and adjusted to reflect the IP’s
then current size. The initial rate of ______ per month is based on the Client’s
current IP of ________.
This agreement authorizes all regulatory agencies of the Client to enter
the offices of Sentry Management, Inc. and inspect all records related to the
Client. The visit or inspection may be with or without prior notice and does not
require approval of Sentry Management, Inc. or the Client. However, any visit or
inspection must be made during normal business hours of Sentry Management,
Inc. between 8:00a.m. and 5:00p.m. Central Standard Time (CST). The
regulatory agencies include, but are not limited to, the FDIC, OCC, Federal
Reserve, and State banking regulatory agencies.
Sentry Management, Inc (SMI) provides investment and asset advisory
services, investment portfolio appraisal and accounting reports, and dynamic
interest rate risk analysis reports for the Client. It is necessary for the Client to
share certain information concerning individual investments within the investment
portfolio and general balance sheet information for the interest rate risk analysis
in order for SMI to process the reports and provide the services described above.
SMI recognizes the information received from the Client is private and for the
expressed
use of producing the above described reports and services and the information
is not to
be used by SMI for any other purposes without the expressed approval of the
Client.
SMI will take all reasonable actions to assure the privacy of the Client’s
information,
including instructions to all employees and the safeguarding and segregation of
the
Client’s files.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
This Agreement may be canceled, without penalty, within five (5) business
days of the date of the Agreement’s execution. After five (5) business days, the
Agreement may be canceled by the Client or Manager with sixty (60) days written
notice.
This Agreement may not be assigned and need not be formally renewed.
SENTRY MANAGEMENT, INC.
Murphy
Davis,
Sr.
__________________________
By
CFA/Chairman
__________________________
Date
ACKNOWLEDGED AND AGREED
___________________________
By
___________________________
Date
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
EXHIBIT A
NON-DISCRETIONARY FEE SCHEDULE
MINIMUM - $625
MONTHLY FEE
INVESTMENT
PORTFOLIO
FEE INCREASE PER MILLION
DOLLAR INCREASE
$ 10,000,000
$ 625
$20
$ 20,000,000
$ 825
$15
$ 25,000,000
$ 900
$10
$ 50,000,000
$1,150
$ 8
$100,000,000
$1,550
$ 6
INTEREST RATE RISK ANALYSIS
PER ANALYSIS
$ 400
NOTE:
MONTHLY FEE IS ROUNDED TO NEAREST $5.00 AND
ADJUSTED QUARTERLY.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 6-Performance based Fees and Side-by-Side Management
Sentry Management, Inc. does not utilize any performance based fees.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 7-Type of Clients
Sentry Management, Inc. provides fixed income investment advice to financial institutions, trust
departments, charitable organizations, municipalities, high net-worth individuals, individuals,
insurance companies and corporations. While we have a minimum fee of $3000 per year, the
minimum may be negotiated on a client-by-client basis.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 8 Methods of Analysis, Investment Strategies, Risk of Loss
Initial meetings with clients are utilized to determine risk tolerance and return requirement
objectives. Also discussed are the client’s time horizon, liquidity needs, tax and legal matters, and
any specific or unique considerations. Special attention is given to the proper asset allocation
necessary to compliment the client’s goals and constraints. An investment policy is then
suggested as a guideline or plan-of-action for accomplishing the client’s objectives.
The Firm’s investment philosophy is conservative and dynamic. Quality and liquidity are
prerequisites for investments. A heavy emphasis is placed on yield curve and historical, sector
yield analysis in determining optimum maturity and security selection. Market and economic
developments are continually monitored and dictate transaction activity. Credit analysis on
corporate and municipal securities is completed prior to committing funds. Fundamental and
technical analysis is utilized in timing of transactions. Because of the homogeneous nature of
fixed income securities, technical analysis is significantly more effective as a management tool for
bonds. Meaningful support and resistance levels, trend analysis, long and short-term moving
averages and divergences are used to help determine timing while yield curve and sector yield
spreads help determine the type security and maturity to be purchased or sold.
Sentry Management, Inc. limits the fixed income investments it recommends to a minimum of
investment grade securities in both discretionary and non-discretionary accounts. The majority of
our assets are held by financial institutions which are limited to investments approved by bank
regulators. Sentry utilizes the same guidelines for all client accounts, and recommends only fixed
income securities where principal return is the highest priority. While all securities have some
chance of loss due to credit conditions, Sentry attempts to minimize this risk through the selection
of the highest quality assets. Clients may also experience a loss if a security is liquidated before
maturity due to changes in interest rates, but all securities purchased are highly liquid.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 9 Disciplinary Information
Sentry Management, Inc. has no information applicable to this item.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 10 Other Financial Industry Activities and Affiliations
Sentry Management, Inc. does not have any affiliation or activities with any other companies or
associations.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
Sentry Management, Inc. maintains a strict code of ethics that we will ensure best execution of a
client transactions and that selected securities will be appropriate for the client’s portfolio. In
addition, the three advisers are prohibited from any transactions that involve securities purchased
for clients in the adviser’s personal accounts. Our code of ethics is available to any client or
potential client upon request.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 12 Brokerage Practices
Sentry Management, Inc. currently has approximately 50 broker/dealers(B/D) on its approved
broker dealer list to ensure that we execute at the best level for all clients. Sentry utilizes
Bloomberg to access dealer inventories, messaging B/D groups for different types of fixed income
purchases if there is a specialty such as municipals or mortgage-backed securities, searching
messages for specific types of investments, and electronic execution on generic item’s such as
Treasuries. Sentry uses the information we receive to ensure that we see the entire market and
execute at the best level for our clients.
Sentry maintains a soft-dollar agreement with Capital Institution Services (CAPIS) to provide
Bloomberg terminals for execution of transactions and general economic/fixed income research.
Although Sentry received soft dollar benefits for Bloomberg services and could have a conflict of
interest in recommending CAPIS, Sentry applies the same standard on every transaction to put
the client’s best interest first. After researching the market among all broker dealers, transactions
are only executed if CAPIS ties or beats other available offers.
Because we only execute with CAPIS if their offer ties or beats other brokers in competition, we
do run deficits and make up any shortcomings for Bloomberg services. Bloomberg is the premier
platform for fixed income research and execution, and all clients benefit from the use of the
service.
Sentry receives no client referrals from broker dealers.
Sentry executes trades at the best level on every client transaction. Because we work with
financial institutions, there may be times a client does a transaction directly with a broker dealer
or instructs us to use a certain broker dealer. In those cases, Sentry cannot guarantee best
execution, because we have not put all dealers in competition.
Item 13 Review of Accounts
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Sentry Management, Inc. has two investment advisers that discuss client accounts on a regular
basis. The advisers will also meet regularly (once to twice a month) to review all accounts’ cash
positions, current strategy and any regulatory issues associated with financial institutions. Sentry
is also in regular contact with clients and maintains a call/meeting list in the meetings to ensure
regular client contact.
Sentry provides clients with portfolio reports from Hilltop Securities on a monthly or quarterly
basis which includes all information that is relevant to fixed income portfolios including but not
limited to yield-to-call, yield-to-maturity, duration, weighted average life, full accrual and accretion,
cash flow scenarios in a +/- 400bp rate shock and book and market values. Sentry pays Hilltop a
direct fee to provide portfolio reports.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 14 Custody
Sentry Management, Inc. does not have custody of any client assets. Clients chose their
custodian, and Sentry’s portfolio reports are for management and informational purposes. Clients
should review reports from custodians to ensure that assets held match the securities listed in the
Hilltop portfolio reports.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 16 Investment Discretion
Sentry Management, Inc. does accept discretionary authority on behalf of some clients. Before
we accept this authority, we require a discretionary letter of agreement to provide limited trading
authority. We also form an investment strategy to fit the client’s risk profile and notify the client if
there is any variance from the initial strategy. Sentry never maintains custody over any client
assets, and the discretion is limited to executing the strategy agreed to by the client. All bank
clients have non-discretionary letters of agreement.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 17 Voting Client Securities
Sentry Management, Inc. does not accept authority to vote client securities. Clients will receive
proxy statements or other solicitations directly from their custodian.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Item 18 Financial Information
(Not Required)
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com
Sentry Management, Inc
Form ADV-Part 2A
December 31, 2024
Form ADV Part 2A Appendix 1 (Wrap Fee Brochure)
Sentry Management, Inc. Does not participate in any WRAP Fee agreements.
940-696-2100
5 Eureka Circle, Suite E
Wichita Falls, Texas 76308
www.sentrymanagement.com