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Investment Adviser
Brochure Part 2A
Schmidt Financial Management, Inc.
3435 Carillon Point
Kirkland, WA 98033
Main Telephone No. (425) 893-9195
www.schmidtfm.com
This brochure provides information about the qualifications and business practices
of Schmidt Financial Management, Inc. If you have any questions about the
contents of this brochure, please contact us at (425) 893-9195.
The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or any state securities authority.
Additional information about Schmidt Financial Management, Inc. also is available
on the SEC’s website at www.adviserinfo.sec.gov.
The use of the term registered investment adviser does not imply a certain level
of skill or training.
March 24, 2025
Item 2 – Material Changes
The Brochure will be amended anytime there is a material change, and this section will
include a summary of any material changes.
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Item 3 – Table of Contents
Item 1 – Cover Page………………………………………………………………………………………………
Item 2 – Material Changes ....................................................................................... 1
Item 3 – Table of Contents ....................................................................................... 2
Item 4 – Advisory Business ....................................................................................... 3
Item 5 – Fees and Compensation .............................................................................. 5
Item 6 – Performance-Based Fees and Side-By-Side Management ............................... 7
Item 7 – Types of Clients ......................................................................................... 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................... 7
Item 8.A – Frequent Trading of Securities ................................................................ 10
Item 8.B – Material Risks of Particular Securities ...................................................... 10
Item 9 – Disciplinary Information ............................................................................ 11
Item 9.A – Criminal or Civil Actions ......................................................................... 11
Item 9.B – Administrative Proceedings .................................................................... 11
Item 9.C – Self-Regulatory Organization (“SRO”) Proceedings ................................... 11
Item 10 – Other Financial Industry Activities and Affiliations ...................................... 11
Item 10.A – Broker-Dealer Registration ................................................................... 11
Item 10.B – Futures Commission Merchant/Commodities .......................................... 11
Item 10.C – Relationships with Related Persons ....................................................... 11
Item 10.D – Relationships with Other Advisers ......................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ................................................................................................................. 12
Item 11.A – Code of Ethics ..................................................................................... 12
Item 11.B – Participation or Interest in Client Transactions ....................................... 12
Item 11.C – Personal Trading by Associated Persons ................................................ 12
Item 11.D – Conflicts of Interest with Personal Trading by Associated Persons............ 12
Item 12 – Brokerage Practices ................................................................................ 13
Item 12.A – Factors in Selecting or Recommending Broker-Dealers ............................ 13
Item 12.B – Trade Aggregation ............................................................................... 13
Item 13 – Review of Accounts ................................................................................ 13
Item 14 – Client Referrals and Other Compensation.................................................. 13
Item 15 – Custody ................................................................................................. 14
Item 16 – Investment Discretion ............................................................................. 14
Item 17 – Voting Client Securities ........................................................................... 14
Item 18 – Financial Information .............................................................................. 14
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Item 4 – Advisory Business
Schmidt Financial Management, Inc. (“SFM”) was organized in 2003 but has been in the
advisory business since 2023. Evan Schmidt is the principal owner.
Investment Management Services
SFM will manage Client’s household assets on a discretionary basis based on information
regarding Client’s investment goals and objectives, financial situation and tax status. This
information will be provided initially by Client and updated periodically as material changes
to Client’s financial situation occur. Client grants SFM unlimited discretionary trading
authority to select third party investment managers and execute securities transactions
on behalf of Client without obtaining specific Client consent prior to each investment
manager selection and each transaction. However, clients may impose restrictions on
investing in certain securities or types of securities.
SFM will implement customized investment allocation utilizing unaffiliated third-party
portfolio managers, mutual funds, ETF/ETNs and individual securities among other
investments. SFM conducts a due diligence investigation, selection and monitoring process
regarding various investment options utilized.
Household assets are comprised of Client assets held within custodial accounts linked to
the Client household as agreed upon by Client and SFM. Household assets consist of cash,
securities and debt instruments initially placed into the custodial accounts by Client plus
all investments, reinvestments and proceeds of the sale of those assets, including, without
limitation, all dividends, interest, appreciation and other additions, and additional custodial
accounts established in the future that are agreed by Client and SFM to be included in
household assets.
The third-party managers that have been retained to support the SFM will be licensed as
investment advisers in the states where they conduct business or with the Securities and
Exchange Commission. A copy of the disclosure brochure for each third-party investment
manager will be provided prior to or when a client’s assets are allocated to a manager.
Sub-Advisory Services
SFM has entered into sub-advisory agreements with various independent investment
advisers (“Sub-advisers”). Sub-advisers are often chosen because they possess certain
expertise in securities or investment strategies that the Adviser does not have. Sub-
advisory relationships enable SFM to offer clients a broader range of services.
Under separate agreement SFM will have the authority to allocate and reallocate client
assets among various investment managers and will allocate assets to the Sub-advisers
based on that authority. Sub-advisers are licensed as investment advisers by their resident
states and other applicable jurisdictions or with the Securities and Exchange Commission.
SFM will gather information about a client's financial situation and investment objectives.
The Sub-adviser will have the power and authority to supervise and direct all investment
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decisions for those accounts designated by SFM on a discretionary basis, including the
purchase and sale of securities and any other transactions unless specifically directed
otherwise by the Adviser in writing.
The Sub-adviser will have discretionary authority to aggregate (combine) purchases and
sales of securities with similar orders of non-SFM clients and proportionately divide up
securities if unable to fill all orders. An account will be deemed to have purchased or sold
its proportionate share of the securities at the average price determined for the overall
transaction when transactions are aggregated. More information on the Sub-adviser’s
aggregation policies is shown in the Sub-Adviser’s brochure.
Assets Under Management
As of December 31, 2024, SFM manages $428,984,080 in discretionary assets and
$16,508,387 in nondiscretionary assets for a total of $445,492,467 in client assets.
Financial Planning & Consulting Services
SFM provides financial planning and consulting services consistent with a client’s financial
and tax status, in addition to their risk tolerance and investment objectives. SFM gathers
enough data to perform an analysis of client liabilities, cash flow, net worth and tax
assessments. SFM also evaluates a client’s insurance coverage and needs. SFM creates a
Financial Roadmap that may incorporate but isn’t limited to the following:
Asset Management
Screening and Selection of Funds/Managers
Investment Oversight
Personalized, Regularly Updated Financial Plan
Detailed Risk Tolerance Assessment
Asset Allocation Optimization (including Held Away Accounts)
Real Estate Transaction Analysis
Strategic Portfolio Distribution
Liability Management
Tax Planning / Minimization
Estate Planning
Education Funding Strategies
Insurance Planning
Trust & LLC Personal Liability Strategies
Relationship Management
Private Banking
CPA
Asset Manager
Attorney
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Trust Company
Philanthropy
Insurance Broker
Held Away Accounts
We use a third party platform to facilitate financial planning and consulting services
associated with held away assets such as defined contribution plan participant accounts.
We do not have direct access to Client log-in credentials. We are not affiliated with the
platform in any way and receive no compensation from them for using their platform.
Financial Planning Conflicts of Interest
A conflict of interest is created whenever SFM or an associated person recommends
products or services to a client for which SFM or an associated person receives
compensation.
However, financial planning clients are under no obligation to act upon any
recommendations of SFM or to execute any transactions through SFM or an associated
person if they decide to follow the recommendations.
Item 5 – Fees and Compensation
Investment Management Fees
The SFM Advisory Fee is calculated by applying the annual Fee Schedule to the value of
Client’s managed assets, determined quarterly and calculated based on the current market
value as of the last day of the prior quarter. A Client is defined as parents and their
dependents. However, the assets of all lineal descendants of a common ancestor and their
spouses or spousal equivalents can be aggregated for the purpose of determining billable
assets. The SFM Advisory Fee will be debited from Client custodial accounts on a quarterly
basis in arrears. The initial SFM Advisory Fee for the first calendar quarter (or part thereof)
will be calculated on a prorated basis for the number of days remaining in the quarter and
deducted from Client accounts following the end of the first quarter.
Fees are payable only after services are provided, there are no unearned fees and the
client will not have a refund due upon early termination of the advisory agreement.
However, the Adviser will prorate fees to the date of termination.
Clients will pay a SFM Advisory Fee as reflected below for managed assets and includes
financial planning and consulting services (excludes held away assets):
First
Next
Next
Next
Next
Assets Under Management Annual Rate (%)
$1,000,000
$1,000,000
$2,000,000
$4,000,000
$7,000,000
0.90%*
0.80%
0.70%
0.60%
0.50%
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Next
Over
$10,000,000
$25,000,000
0.40%
0.30%
*Subject to a minimum quarterly fee of $2,000.
Clients will pay a SFM Advisory Fee of 0.50% for managed assets only (excludes financial
planning and consulting services and held away assets).
Fees are subject to change upon the Adviser giving the Client thirty days written notice in
the manner prescribed in the Agreement. Client has the option of accepting the new fee
schedule or terminating the Agreement pursuant to the termination provisions of the
Agreement.
The account custodian may charge fees, which are in addition to and separate from
advisory fees. Accounts may incur transaction costs, retirement plan administration and
access fees, mutual fund annual expenses and other fees. Clients should note that fees
for comparable services vary and lower or higher fees may be charged by different providers
for similar services.
Fees paid by clients to independent third-party managers are established and payable in
accordance with the ADV Part 2A brochure or other equivalent disclosure document of each
independent third-party manager to whom the Adviser allocates client assets and may or
may not be negotiable. The facts and circumstances of negotiability are contained in the
disclosure documents of each third-party manager. Please refer to your Client Agreement’s
Exhibit(s) for information on fees and costs pertaining to each of your selected third-party
manager(s). These fees and costs will be charged separately and are in addition to fees and
costs that are payable to the Adviser.
Financial Planning & Consulting Fees
SFM may provide asset-based financial planning and consulting services related to Held
Away Accounts for a Held Away Accounts Fee. The Held Away Accounts Fee is calculated
by applying an 0.80% annual rate to the value of the Held Away Accounts determined
quarterly and calculated based on the current market value as of the last day of the prior
quarter. The Held Away Accounts Fee will be debited from Client custodial accounts on a
quarterly basis in arrears. The Held Away Accounts Fee for the first quarter will be
calculated on a prorated basis for the number of days remaining in the quarter and
deducted from Client accounts following the end of the first quarter. If clients elect to
implement recommendations their accounts may incur transaction costs, retirement plan
administration fees, and other mutual fund annual expenses that are charged by broker-
dealers, plan administrators or mutual fund companies that sell securities or provide
additional services to Adviser clients. These fees are in addition to and separate from
planning and consulting fees.
Receipt of Additional Compensation
Neither the Adviser nor any supervised person is associated with any broker dealer or
accepts compensation for the sale of securities or other investment products, including
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asset-based sales charges or service fees from the sale of mutual funds.
Item 6 – Performance-Based Fees and Side-By-Side
Management
SFM does not charge or receive, directly or indirectly, any performance-based fees.
Item 7 – Types of Clients
SFM provides advisory services to:
Individual – Trusts, estates, 401(k) plans and IRAs of a household count as one
individual.
High net worth individual – An individual who is a “qualified client” under rule 205-
3 of the Advisers Act of 1940 or is a “qualified purchaser”.
Business entities including sole proprietorships
Account Minimums
SFM requires a minimum of $5,000,000 to establish a new investment management
relationship. However, the minimum may be waived at the sole discretion of the Adviser.
The Adviser will continue to service existing accounts that have values that are below the
minimum.
Item 8 – Methods of Analysis, Investment Strategies and
Risk of Loss
Method of Analysis
SFM’s main sources of financial information are prospectuses, research materials prepared
by others, corporate rating services, annual reports and company press releases.
SFM may utilize official statements, continuing disclosures and other information available
through the MSRB's Electronic Municipal Market Access system (EMMA) when analyzing
municipal securities.
Fundamental Analysis
SFM uses fundamental analysis. Fundamental analysis involves predicting the price
movement of an asset based on measures that are related to the underlying business.
This method is used to judge the performance of management. (Although it is important
to note that things outside of management’s control can impact performance.) Comparing
the margins of the company and its relative performance to that of two or three of its
peers will give an idea of whether the performance is potentially outside of management’s
control.
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Technical Analysis
SFM uses technical analysis. Technical analysis involves predicting the price movement of
an asset based on factors unrelated to the underlying business (price, volume, and open
interest, among other factors, to detect and interpret patterns to predict the movement
of individual securities, an industry or the broad market).
Charting is a subsector of technical analysis and also focuses on predicting price
movements of assets based on patterns that are formed by the price movements. SFM
may recommend one or a combination of assets and investment strategies as follows:
Mutual and Exchange Traded Funds
SFM recommends index and actively managed, mutual and exchange traded funds when
designing client portfolios. SFM considers index funds based on how closely the funds’
characteristics mirror the indices they track. SFM analyzes actively managed funds by
comparing funds that target the same market sector and have the same investment style
using prospectuses and other sources of information. SFM reviews the following prior to
recommending funds to clients:
Rank in Category over various periods
Return Rating
Risk Rating
YTD Return (Outsize swings in comparisons to peers can be a sign of risky
practices such as placing large bets on certain sectors of the market.)
1 Yr. Return
3 Yr. Return
5 Yr. Return (Typically over a five-year period, the economy experiences a
complete cycle. However, the way in which a manager operates in various
economic environments reflects the manager’s ability to make adjustments or stay
the course.)
Loads
Total Expense Ratios
Turnover
Median Market Capitalization
Morningstar Ratings
SFM also takes the manager or management team tenure under consideration to
determine who was responsible for generating the performance numbers.
Public Equity
A corporation may issue stock to the general public after registration. Stock represents an
ownership interest in a company. SFM uses valuation measures and financial information,
evaluates the regulatory environment, analyzes products or services that are available or
under development and the factors that can impact them to predict the price movement
of a company’s stock. SFM also makes comparisons to the company’s peers and to the
broader market.
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Corporate Debt & Municipal Securities
SFM generally analyzes the current yield, yield to maturity, yield to call, call and default
risks, and interest coverage. Debt is issued by federal, state and foreign governments and
corporations to finance their operations. Debt represents their promise to repay the
borrowed amount with interest according to the terms and conditions of the debt
instrument. Debt obligations offer limited participation in the upside of a business. In
exchange holders receive interest and a position that is generally senior to equity in a
bankruptcy.
Private Securities
Some securities are acquired in unregistered, private sales from the issuer or from an
affiliate of the issuer typically through, Regulation D or other private placement offerings
or employee stock benefit plans, as compensation for professional services, or in exchange
for providing start-up capital. SFM reviews the applicable offering documents. SFM may
analyze:
Products and services differentiators
Threats to a company’s ability to execute its business plan
Management structure
Backgrounds of management personnel
Management and director compensation
Financial statements
Regulatory environment
Competitors
In the case of pooled investments SFM may also analyze:
Lock-up period or any limitations towards the redemption of interest
Exemptions from registration and types of investors
Investment strategy, objective and the use of leverage
Allocation of profits, losses and taxes
Custody of securities and cash
Conflicts and potential conflicts of interest
Performance information Gross or Net and how calculated
Valuation particularly of illiquid securities and hard assets
Investment Strategies
SFM tailors its portfolio design and distribution strategies for each client based on their
unique goals, risk tolerance and personal circumstances. SFM does not use rigid model
portfolios. SFM meets with clients on a regular basis to ensure their plan continues to fit
their evolving circumstances and risk parameters.
SFM incorporates analysis and decision-making along a number of intertwined aspects of
a client’s financial life. SFM broadens its focus beyond investment management to
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incorporate the distinct aspects of a client’s financial plan into a coherent roadmap for
reaching their personal and financial goals.
Risk of Loss
Clients are advised that investing in securities involves the risk of loss of the entire
principal amount invested including any gains. Clients should not invest unless they are
able to bear this risk. Any of the above investment strategies may lead to a loss on
investments. Even hedging strategies may fail if markets move against the hedged
investments. In addition, investing carries with it, opportunity risk. It is impossible to
accurately predict the sectors of the market or asset classes that will have more favorable
returns for a given period.
Item 8.A – Frequent Trading of Securities
SFM is not involved in the frequent trading of securities.
Item 8.B – Material Risks of Particular Securities
SFM doesn’t recommend any type of security that involves significant or unusual risks
except for the following which may present material risks to investors:
Municipal Securities – Municipal securities are backed by either the full faith and credit
of the issuer or by revenue generated by a specific project (like a toll road or parking
garage) for which the securities were issued. The latter type of securities could quickly
lose value or even become virtually worthless if the expected project revenue does not
meet expectations.
Private Securities – Private securities investments should be considered long term and
illiquid. There are typically no secondary markets in which these types of investments
trade. Therefore, if the value of the underlying assets should decline, the value of the
investment would also decline and unlike other types of securities, an investor may find it
hard to quickly sell shares in an illiquid market.
Partnership Interest
Investment partnerships are typically composed of a limited number of partners and at
least one general partner. The liability of the limited partners is restricted to the amount
of each partner’s investment. The liability of the general partner is theoretically unlimited
and extends beyond the amount invested to personal or corporate assets. Because of this
increased exposure, the general partner manages the partnership, makes the investment
decisions and receives management fees and a higher portion of the return on partnership
investments.
Clients should consult SFM if they have questions concerning the basic characteristics of
these or other investment products or about the risks and potential rewards of investing.
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Item 9 – Disciplinary Information
SFM does not have any disciplinary information to disclose.
Item 9.A – Criminal or Civil Actions
Neither SFM nor any management person has been found guilty of or has any criminal or
civil actions pending in a domestic, foreign or military court.
Item 9.B – Administrative Proceedings
Neither SFM nor any management person has any administrative proceedings pending
before the SEC, any other federal regulatory agency, any state regulatory agency, or any
foreign financial regulatory authority.
Item 9.C – Self-Regulatory Organization (“SRO”) Proceedings
Neither SFM nor any management person have been found by any SRO to have caused
an investment-related business to lose its authorization to do business, or to have been
involved in violating the SRO’s rules, or were barred or suspended from membership or
from associating with other members, or were expelled from membership, otherwise
significantly limited from investment-related activities, or fined.
Item 10 – Other Financial Industry Activities and Affiliations
Item 10.A – Broker-Dealer Registration
Neither the Adviser nor its management persons is or owns a securities broker-dealer or
has an application for registration pending. No associated person of the Adviser is a
registered representative of a broker-dealer.
Item 10.B – Futures Commission Merchant/Commodities
Neither SFM nor any management person is a commodity broker/futures commission
merchant, a commodity pool operator or commodity trader, for the foregoing entities; nor
do they have any registration applications pending.
Item 10.C – Relationships with Related Persons
See Item 10.D
Item 10.D – Relationships with Other Advisers
Wealthspire Advisors LLC (“Wealthspire”) is a registered investment adviser and subsidiary
of NFP Corp. Wealthspire performs investment due diligence, market research, and
provides manager recommendations on behalf of SFM for a fixed annual fee. Wealthspire
employees serve as members of SFM’s investment committee.
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SFM doesn’t believe this creates any conflicts of interest.
Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Item 11.A – Code of Ethics
SFM has adopted a Code of Ethics that sets forth standards of conduct expected of
advisory personnel and to address conflicts that arise from personal trading by advisory
personnel. Advisory personnel are obligated to adhere to the Code of Ethics, and
applicable securities and other laws.
The Code covers a range of topics that may include: general ethical principles, reporting
personal securities trading, exceptions to reporting securities trading, reportable
securities, initial public offerings and private placements, reporting ethical violations,
distribution of the Code, review and enforcement processes, amendments to Form ADV
and supervisory procedures. SFM will provide a copy of the Code to any client or
prospective client upon request.
Item 11.B – Participation or Interest in Client Transactions
Principal Trading
Neither SFM nor any affiliated broker-dealer affects securities transactions as principal
with SFM’s clients. Neither SFM nor any associated person acting as a principal, buys
securities from (or sells securities to) clients, acts as general partner in a partnership in
which Adviser solicits client investments, or acts as an investment adviser to an investment
company that SFM recommends to clients.
Agency-Cross Action Transactions
Neither SFM nor any associated person recommends to clients, or buys or sells for client
accounts securities in which SFM or an associated person has a material financial interest.
Item 11.C – Personal Trading by Associated Persons
SFM recommends that clients invest in various types of assets. SFM and its associated
persons may invest in the same types of assets. Permitted investments for associated
persons are all asset classes. See Item 11.D for information concerning conflicts of interest.
Item 11.D – Conflicts of Interest with Personal Trading by Associated
Persons
Associated persons may own an interest in or buy or sell for their own accounts the same
securities, which may be recommended to advisory clients. Associated persons seek to
ensure that they do not personally benefit from the short-term market effects of their
recommendations to clients and their personal transactions are regularly monitored.
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Associated persons are aware of the rules regarding material non-public information and
insider trading. Associated persons may also buy or sell a specific security for their own
account based on personal investment considerations, which SFM does not deem
appropriate to buy or sell for clients.
Item 12 – Brokerage Practices
Item 12.A – Factors in Selecting or Recommending Broker-Dealers
SFM designates a broker-dealer (“Broker”) to provide trade execution and custodial
services. In selecting the Broker, SFM may consider not only available prices and
commission rates, but also other relevant factors such as execution capabilities, research
and other services provided by the broker-dealer.
SFM will have the authority to affect transactions for the Accounts with or through any
broker-dealer or bank if SFM believes that “best execution” of transactions may be
obtained through such other broker-dealer or bank. Client agrees to furnish any such
broker-dealer or bank such authorizations as any of them or SFM may request to
implement the agreed upon services.
SFM does not refer clients to particular broker-dealers in exchange for client referrals from
those broker-dealers. SFM does not recommend that clients direct their brokerage
business to any particular broker-dealer.
Item 12.B – Trade Aggregation
SFM’s investment strategies do not present an opportunity to aggregate trades. Refer to
the brochures of third-party managers and Sub-advisers for information about their
aggregation policies.
Item 13 – Review of Accounts
All accounts are subject to a regular and ongoing review in an active management style
to assure conformity with client objectives and guidelines. Accounts are reviewed in light
of emerging trends and developments as well as market volatility. In addition, a change
in the client's investment objective or financial situation may trigger a review.
Clients receive confirmations of transactions and statements of positions from the account
custodian, either via mail or secure online view, no less than quarterly. Client account
status from custodian, including balances, holdings and transactions are available for
online client view via a secure portal.
Item 14 – Client Referrals and Other Compensation
On occasion, SFM may refer clients to other professionals for services that SFM is unable to
perform. In turn, SFM may receive referrals from these firms.
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Although there is no direct monetary benefit derived from these arrangements, they are
mutually beneficial and provide an indirect benefit. SFM will never base its referrals solely
on any formal or informal arrangement.
Item 15 – Custody
SFM doesn’t accept custody of client funds or securities. Client assets are held by qualified
custodians. Clients will receive accounts statements from the broker-dealer, bank or other
qualified custodian, and clients should carefully review those statements.
Item 16 – Investment Discretion
SFM will have unlimited discretionary trading authority to select third party investment
managers and execute securities transactions on behalf of Client without obtaining specific
Client consent prior to each investment manager selection or each transaction.
SFM assumes this discretionary authority upon the execution of a limited power of attorney
agreement by the Client. SFM will have discretion over the selection of the broker to be
used but not the commission rates to be paid (refer to 12.A for additional information).
Item 17 – Voting Client Securities
SFM does not accept authority to vote proxies on behalf of clients as a matter of policy.
However, some sub-advisors may vote proxies. Clients will receive their proxy information
directly from their custodian or a transfer agent or from SFM. Clients may contact SFM
with questions about a particular solicitation by telephone at (425) 893-9195.
Item 18 – Financial Information
SFM doesn’t accept $1,200 six months in advance of providing services or have custody
so no audited balance sheet is being provided. There is no financial condition that is
reasonably likely to impair the SFM’s ability to meet its contractual commitments to its
clients.
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