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Part 2A of Form ADV: Firm Brochure
Running Point Capital Advisors LLC
101 North Paci�ic Coast Highway, Suite 305
El Segundo, California, 90245
424-502-3501
www.Runningpointcapital.com
March 31, 2025
This Disclosure Brochure (“Brochure”) provides information about the quali�ications and business
practices of Running Point Capital Advisors LLC. If you have any questions about the contents of this
Brochure, please contact us at 424-502-3501 or jim@runningpointcapital.com. The information in this
brochure has not been approved or veri�ied by the United States Securities and Exchange Commission
or by any state securities authority.
Running Point Capital Advisors LLC is a registered investment adviser.
Registration of an Investment Advisor does not imply any level of skill or training.
Additional information about Running Point Capital Advisors LLC is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our �irm's CRD number is 306275.
Item 2 Material Changes
Running Point Capital Advisors, LLC (“Running Point”) provides its disclosure brochure
(“Brochure”) to you when we enter into an advisory agreement with you. We then deliver an
updated brochure at least annually.
This Brochure, dated March 31, 2025, replaces the version dated March 28, 2024. We will provide you
with an updated Brochure, as required, based on the changes or new information, or upon request, at
any time without charge. The following material changes have been made since our last Annual
Amendment, which was �iled on March 28, 2024:
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Item 4 – Advisory Business section was updated to re�lect Running Point’s Assets Under
Management as of December 31, 2024. To include information on third-party platforms that
provide access to held away assets, Trustee Services and advisory services related to Private
Placement Life Insurance (PPLI) and Private Placement Variable Annuity (PPVA).
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Item 5 – Fees and Compensation was updated to include additional detail Trustee Services fees
and fees the PPLI and PPVA advisory services.
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Item 7 – Types of Clients section was updated to re�lect the updated minimum account size.
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Item 15 – Custody was updated to re�lect that a related person serves as trustee to a client
account.
No less than annually, our Brochure will be updated. Within 120 days of our �iscal year end, we will
deliver the updated Brochure or summary of material changes which have been made to our Brochure
since its last annual update. The summary will include information about how you may obtain an
updated Brochure at no charge, and it will include the date of the last annual update. We will provide
updated disclosure information about material changes more frequently as needed.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Material Changes
....................................................................................................................................................... 1
Item 3 Table of Contents
................................................................................................................................................ 2
Item 4 Advisory Business
................................................................................................................................................ 3
Item 5 Fees and Compensation
.............................................................................................................................................. 4
Item 6 Performance-Based Fees and Side-By-Side Management
.................................................................................................................................. 8
Item 7 Types of Clients
......................................................... 10
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
................................................................................................................................................ 11
Item 9 Disciplinary Information
................................................. 11
Item 10 Other Financial Industry Activities and Af�iliations
............................................................................................................................ 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
.................................................................. 14
Personal Trading
............................... 17
Item 12 Brokerage Practices
.................................................................................................................................................................. 17
Item 13 Review of Accounts
..................................................................................................................................... 17
Item 14 Client Referrals and Other Compensation
....................................................................................................................................... 22
Item 15 Custody
....................................................................................... 22
Item 16 Investment Discretion
................................................................................................................................................................ 23
Item 17 Voting Client Securities
................................................................................................................................ 23
Item 18 Financial Information
.............................................................................................................................. 23
................................................................................................................................. 24
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Item 4 Advisory Business
Running Point Capital Advisors LLC (“Running Point”) is a registered investment adviser with its
principal place of business located in California. Running Point became registered with the
Securities and Exchange Commission in 2019.
James Schlager and Michael Ashley Schulman are the principal owners.
Running Point offers the following advisory services to our clients:
DISCRETIONARY PORTFOLIO MANAGEMENT
Running Point manages the investment of client funds based on the individual needs of the client.
Through personal discussions in which goals and objectives based on a client's particular
circumstances are established, Running Point develops a client's personal investment program and
creates and manages a portfolio based on that program. We conduct at least one, but sometimes
more than one meeting (in person, if possible, otherwise via telephone) with clients in order to
understand their current �inancial situation, existing resources, �inancial goals, and risk tolerance.
Based on what we learn, we propose an investment program to the client. Upon the client’s
agreement to the proposed investment program, we work with the client to establish or transfer
investment accounts so that we can manage the client’s portfolio. Once the relevant accounts are
under our management, we review such accounts at least annually, or more frequently if the client
noti�ies us about any signi�icant changes to their �inancial or personal circumstances.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and
income), as well as tax considerations. The Client may limit our discretionary authority by providing
us with a written communication that details restrictions and other guidelines.
Our investment recommendations will generally include advice regarding the following
investments:
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Money market funds and other cash instruments
Exchange listed securities, and securities traded over-the-counter
Mutual fund shares and exchange traded product shares – passive and actively managed
Equities
Closed-end funds (CEFs)
Separately managed accounts
Corporate debt securities and asset backed securities
Preferred securities
Private equity funds
Hedge funds
Credit funds
Municipal securities
Governmental securities
Real estate and real estate investment trust (REIT) shares/interests
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Master limited partnership (MLP) shares
Structured products and derivatives
Options and warrants
Alternative non-traded private investments
As part of our investment advisory services, we may recommend one or more third-party sub-
advisers to manage all or a portion of the Client's investment portfolio on a fully discretionary basis.
Factors we take into consideration when making our recommendation include, but are not limited
to, the money manager's performance, investment strategies, methods or analysis, advisory fees
and other fees, assets under management, and the Client's �inancial objectives and risk tolerance.
We would generally retain authority to hire/�ire the sub-adviser, and we will periodically monitor
the performance of the sub-adviser to ensure its management and investment style remain aligned
with the Client's objectives and risk tolerance.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, risk
tolerance, liquidity and suitability.
FINANCIAL PLANNING
We provide �inancial planning services. Financial planning is a comprehensive evaluation of a
client’s current and future �inancial state that uses currently known variables to ascertain future
cash �lows, asset values and withdrawal plans. Through the �inancial planning process, all questions,
information and analysis are considered as they impact, and are impacted by, the entire �inancial
and life situation of the client. Clients purchasing this service receive a written report which
provides the client with a detailed �inancial plan designed to assist the client in achieving his or her
�inancial goals and objectives.
In general, the �inancial plan can address any or all of the following areas:
• Financial Position:
Understand a Client's current �inancial situation. Sources of evaluation
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Investment Planning:
include income, expenses, assets, liabilities, etc.
Determine a suitable way to structure investments to meet �inancial
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Income Tax Planning:
goals, and determine the appropriate account type (e.g., joint tenants, IRA, Roth IRA, etc.)
Evaluate the current tax situation to help minimize a Client's taxes
• Retirement Planning:
and �ind more pro�itable ways to use the extra income generated.
Assess retirement needs to help a Client determine how much to
accumulate, as well as distribution strategies designed to create a source of income during
retirement years.
Insurance Planning and Risk Management:
• Credit Planning:
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Evaluate a Client's credit needs.
Evaluate the Client's insurance needs and
• Estate Planning:
review insurance policies and the like.
Review the Client's cash needs at death, income needs of surviving
• Education Planning:
dependents and estate planning goals.
Review the educational needs for the Client and his/her family and
plan for educational expenses.
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We gather information through interviews and review of documents provided by the Client,
including questionnaires. Information gathered includes the Client's current �inancial status, future
goals, investment objectives, risk tolerance and family circumstances. We carefully review
documents supplied by the client, including a questionnaire completed by the client, and prepare a
written report. Should the client choose to implement the recommendations contained in the plan,
we suggest the client work closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of �inancial plan recommendations is entirely at the client's
discretion.
We also provide general non-securities advice on topics that may include tax and budgetary
planning, estate planning and business planning.
The client is under no obligation to act upon Running Point’s �inancial planning recommendations
or to retain Running Point to implement the client’s �inancial plan. A �inancial plan may require the
services of a specialist such as an insurance specialist, attorney or tax accountant. We may
recommend third-party service providers or utilize Running Point’s internal professional service
advisors, but the Client is under no obligation to use any service provider recommended by us.
PARTICIPANT ACCOUNT MANAGEMENT (DISCRETIONARY)
Running Point uses third-party platforms, Pontera Solutions Inc. and/or Future Capital (the “Held-
Away Asset Platforms”) to facilitate discretionary management of held away assets such as de�ined
contribution plan participant accounts. Using the Held-Away Asset Platforms’ Order Management
System software, Running Point is able to facilitate discretionary investment management,
including trading, for retirement plan participant accounts (often referred to as a participant’s 401k
account or HSA). If a client chooses to provide access to these types of accounts through a Held-
Away Asset Platform, Running Point will be able to regularly review and monitor the investments,
and rebalance and trade as needed, to implement investment strategies similar to the client’s other
accounts that are managed at Running Point.
In order for Running Point to manage a client’s retirement plan participant account(s), the client
will provide the Held-Away Asset Platforms with their retirement plan participant account login
credentials. Once the client account(s) is connected to the platform, Running Point will review the
current account allocations. When deemed necessary, Running Point will rebalance the account
considering client investment goals and risk tolerance, and any change in allocations will consider
current economic and market trends. Client accounts will be reviewed at least quarterly and
allocation changes will be made as deemed necessary.
Running Point will not have direct access to your log-in credentials stored by the Held-Away
Platforms and will only have authority to place investment trades within such accounts. While the
Held-Away Asset Platforms have stated that data security measures have been implemented to
protect client information, it is important to recognize the inherent risks of sharing account
credentials. It is also important to understand that no data security program is impervious to risk.
In the event of a data breach involving one of the Held-Away Asset Platforms, there is a possibility
that a client’s participant account credentials could be compromised. Moreover, the sharing of login
details with a third-party, such as one of the Held-Away Asset Platforms, may not be allowed by the
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retirement plan’s online platform terms-of-use policies. This could potentially lead to service
providers associated with those accounts disclaiming liability to the client for any unauthorized
transactions. This is a critical consideration as it might limit your recourse in the event of
unauthorized access to the client account. We recommend that you review the security and privacy
policies of the speci�ic online platform(s) associated with your retirement plan participant
account(s) with respect to this issue.
In light of these considerations, Pontera maintains their Commitment to Client Protection on their
website. You can also review a summary of their security measures, terms of use and privacy policy.
Similarly, Future Capital maintains an Information Security Program that is designed to safeguard
client information, ensure data integrity, and comply with regulatory requirements. More
information on Future Capital’s program can be found on their website, including their security
policy, terms of use and privacy policy.
Running Point recommends that clients also review their account pro�iles to set privacy preferences
and to ensure understanding of the scope of the Held-Away Asset Platforms actual contractual
obligations. Furthermore, it is essential to consult with your legal counsel to assess the risks
associated with this arrangement and the enforceability of the Held-Away Asset Platforms’ policies
in protecting your data.
Clients are under no obligation to retain Running Point to manage retirement plan participant
account(s). These accounts will be billed through Schwab. Running Point is not af�iliated with the
Held-Away Asset Platforms . and does not receive any compensation for clients using the platform.
PRIVATE PLACEMENT LIFE AND/OR VARIABLE ANNUITY
Running Point offers Private Placement Life Insurance (“PPLI”) and Private Placement Variable
Annuities (“PPVA”) to quali�ied clients. PPLI and PPVAs involve investing in both publicly traded
securities and private illiquid investments. Running Point may be engaged as the Separate Managed
Account Investment Manager for PPLI and or PPVA and/or as the licensed registered representative
through our insurance af�iliate, Running Point Capital Insurance Agency (“RPCIA”). Running Point
sub-advises the assets in the PPLI and/or PPVA capital accounts and charges a management fee on
those assets. Please refer to Item 5 - Fees and Compensation for more information regarding
Running Point’s fees related to PPLI & PPVA advisory services.
TRUSTEE SERVICES
We will provide Trustee services to certain client accounts. These services are provided in
conjunction with our advisory services for the account and include performing administrative
duties, maintaining accurate records and acting in accordance with the trust documents.
WRAP FEE PROGRAMS
Running Point does not sponsor, or participate in, wrap fee programs.
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AMOUNT OF MANAGED ASSETS
As of December 31, 2024, Running Point has $643,362,647 in assets under management on a
discretionary basis and $13,580,519 in assets under management on a non-discretionary basis.
Item 5 Fees and Compensation
PORTFOLIO MANAGEMENT FEES
Running Point generally charges an annual fee based on the client’s assets under management by
Running Point, in accordance with the following schedule:
Assets Under Management
Standard Annual Fee
Up to $5 million
1.00%
$5 million - $10 million
0.85%
$10 million – $20 million
0.75%
$20 million - $50 million
0.65%
$50 million - $100 million
0.55%
Over $100 million
0.45%
In addition to the investment management fee described above, Running Point charges additional
fees for custom �ixed income management. These fees are negotiable and vary based on such factors
as the underlying investment strategy and complexity of the services provided. If custom �ixed
income management is used in your portfolio, an additional schedule or exhibit of fees will be
provided to you. The following fees are generally assessed as a percentage of the market value of all
assets in the account:
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Customized Target Income Portfolio 0.25%
Short Term Fixed Income 0.10%
Covered Call Writing Income Strategy 0.50%
Running Point’s portfolio management fees are billed quarterly in advance based upon the value
(market value or fair value in the absence of market value) of the client's account at the end of the
previous quarter, including margin (gross). Our fee shall be prorated for any partial calendar
quarter during the terms of the Agreement, based on the number of days in such calendar quarter
included in the terms of the Agreement. For those who become clients in the middle of a quarter,
Running Point prorates our fee based off the current market value of the account. Clients may
choose to be billed directly for fees or authorize Running Point to directly debit fees from their
account in accordance with the client authorization in the Wealth Management Agreement.
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PRIVATE PLACEMENT LIFE INSURANCE/PRIVATE PLACEMENT VARIABLE ANNUITIES FEES
Fees on assets that are managed inside a private placement life insurance or variable annuity
contract are billed quarterly in arrears by the insurance company using the insurance company’s
valuation of the account on the last business day of the previous quarter, including accrued interest.
For the �irst billing cycle on new accounts, fees are prorated as of the date of receipt of �irst assets
into the account. Charging higher fees for some strategies versus others is a con�lict of interest
controlled by investment guidelines, risk tolerance, and investment objectives. The fees charged
may be higher than fees charged for other portfolio management services. These assets generally
will not be in included in calculating a client’s fees that are held outside of this structure.
These fees are generally negotiable based on factors that include, but are not limited to, the total
managed assets as well as the totality and complexity of the overall advisory services provided to
the client. The �inal fee schedule is included in the Investment Policy Statement (“IPS”) signed by
the owner of the PPLI or PPVA contract. Investors are under no obligation to purchase a PPLI or
PPVA using Running Point as the asset manager.
Running Point believes that its annual fee for PPLI & PPVA management is reasonable in relation to:
(1) services provided under the investment advisory agreement; and (2) the fees charged by other
investment advisers offering similar services/programs. In addition to compensation of Running
Point, clients will also incur transactional charges imposed by the custodian, administrator, and
underlying investment fund.
An employee of Running Point is also a registered representative of The Leaders Group, Inc., a
registered broker-dealer. With respect to the PPLI and PPVA products, the employee in their
capacity as a registered representative of The Leaders Group, charges an annual fee between 0 and
0.30% on assets invested in the PPLI or PPVA program, taken as a fee from the cash accumulation
within the PPLI or PPVA, and billed quarterly in arrears. The registered representative may also
charge a placement fee between 0% and 3% on the premium invested into the PPLI and PPVA
(“Placement Fee”). In the event the registered representative does not charge a Placement Fee,
Running Point will not charge a set-up fee. This presents a con�lict of interest, in that, both Running
Point and the Running Point employee, as a registered representative of The Leaders Group, have
an incentive to recommend the PPLI or PPVA to clients. Clients are under no obligation to use
Running Point for access to these products.
Negotiability of Advisory Fees
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The speci�ic manner in which fees are charged by Running Point is
established in a written Investment Advisory Agreement with Running Point. All fees may be
subject to negotiation, based on several factors, including, but not limited to, the size of the
relationship, the nature and complexity of the products and investments involved, time
commitments and travel requirements.
We may group certain related client accounts for the purposes of determining the annualized fee.
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FINANCIAL PLANNING FEES
Running Point’s Financial Planning fee is determined based on the nature of the services being
provided and the complexity of each client’s circumstances. All fees are agreed upon prior to
Typical costs for �inancial planning arrangements may
entering into a contract with any client.
range from $3,500 to $30,000 or more, depending on needs and varying complexity. Clients are
typically billed in advance for services provided.
TRUSTEE SERVICES FEES
Running Point’s Trustee services fee ranges from .30% to 1% of assets in the trust. This fee is in
addition to the advisory fee charged to for the management of the assets.
GENERAL INFORMATION
Termination of the Advisory Relationship
: A client agreement may be canceled at any time, by
either party, for any reason. As disclosed above, certain fees are paid in advance of services
provided. Upon termination of any account, any prepaid, unearned fees will be promptly refunded.
In calculating a client’s reimbursement of portfolio management fees, we will pro rate the
reimbursement according to the number of days remaining in the billing period. A client will
generally not receive any reimbursement for �inancial planning fees, which are project based.
Third-Party Fees
: All fees paid to Running Point for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds, ETFs, private funds or other pooled
investment vehicles or sub-advisers hired by Running Point for its clients. These fees will generally
include a management fee, other fund expenses, and a possible distribution fee.
Additional Fees and Expenses
: In addition to our advisory fees, clients are also responsible for the
fees and expenses charged by custodians and imposed by broker dealers, including, but not limited
to, any transaction charges imposed by a broker dealer with which Running Point effects
Please refer to the "Brokerage Practices" section (Item 12)
transactions for the client's account(s).
of this Form ADV for additional information.
Advisory Fees in General
: Clients should note that similar advisory services may (or may not) be
available from other registered (or unregistered) investment advisors for similar or lower fees.
Item 6 Performance-Based Fees and Side-By-Side Management
Running Point Capital Advisors LLC does not charge performance-based fees
or participate in side-
by-side management. Performance-based fees are generally based on a share of the capital gains or
capital appreciation of the client account assets. Side-by side management refers to the practice of
managing accounts that are charged performance-based fees while at the same time managing
accounts that are not charged performance-based fees.
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Item 7 Types of Clients
Running Point provides advisory services to the following types of clients:
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Individuals (other than high net worth individuals)
High net worth individuals
Small businesses and their owners
Large businesses and their owners
Family Of�ices
Trusts and estates
Private Foundations
Charities
Pension and retirement plans
MINIMUM INVESTMENT AMOUNTS REQUIRED
Running Point generally requires a minimum account size of $5 million for portfolio management
services.
This account size is subject to change and is negotiable by our �irm, at any time and in our
sole discretion.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
Our approach for generating asset allocation recommendations is based on extensive market and
investment research and may also involve the use of third-party experts, research, or consultants.
We utilize economic, �inancial, and market data from third-party sources we believe to be reliable,
but we generally do not seek to independently con�irm the accuracy of such information. Similarly,
we rely on a variety of third-party �inancial applications to perform numerous �inancial calculations
related to asset allocation, �inancial planning projections, investment selection, and investment
manager evaluations. Although we may review the quality of these services, there can be no
guarantee the calculations will be performed correctly going forward.
INVESTMENT STRATEGIES
Overall investment strategies recommended to each client generally emphasize long-term
ownership of a diversi�ied portfolio of marketable and non-marketable investments (if suitable),
intended to provide long-term positive after-tax, in�lation-adjusted, economic returns. Running
Point generally recommends broad diversi�ication via a long-term asset allocation strategy -
diversi�ied across asset classes and often within asset classes - in an effort to improve the risk and
return potential of client portfolios. More speci�ically, we may recommend multiple asset classes
(both liquid and illiquid), market capitalizations, market styles, and geographic regions to provide
diversi�ication.
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Client portfolios with similar investment objectives and asset allocation goals may own different
securities and investments. The client’s initial holdings, cost basis, start date, portfolio size, income
desires, tax sensitivity, desire for simplicity, timing of additions or withdrawals, long-term wealth
transfer objectives, time horizon, and choice of custodian are all factors that in�luence Running
Point’s investment recommendations.
Investment advice given to clients more often than not, includes recommending long-term
purchases or holding on to certain assets. However, other investment strategies that may also be
recommended include tax harvesting, short-term purchases, margin transactions, short-selling,
options strategies and private placement life insurance and variable annuity policies.
RISK OF LOSS
Past performance is not a guarantee of future returns. Investing in securities and other investments
recommended by Running Point involves certain investment risks. Securities and other investments
may �luctuate in value or lose value. Running Point will assist clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a client will meet their investment goals. Investing in securities and other
investments involves a risk of loss that each client should understand and be willing to bear.
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Market Risk. Either the market as a whole, or the value of an individual company, goes down,
resulting in a decrease in the value of client investments. This is referred to as systemic risk.
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Equity (Stock) Market Risk. Common stocks are susceptible to �luctuations and to volatile
increases/decreases in value as their issuers’ con�idence in or perceptions of the market
change. Investors holding common stock (or common stock equivalents) of any issuer are
generally exposed to greater risk than if they hold preferred stock or debt obligations of the
issuer.
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Company Risk. There is always a certain level of company or industry speci�ic risk when
investing in stock positions. This is referred to as unsystematic risk and can be reduced
through appropriate diversi�ication. There is the risk that a company may perform poorly
or that its value may be reduced based on factors speci�ic to it or its industry (e.g., employee
strike, unfavorable media attention).
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Fixed Income Risk. Investing in bonds involves the risk that the issuer will default on the
bond and be unable to make payments. In addition, individuals depending on set amounts
of periodically paid income, face the risk that in�lation will erode their spending power.
Fixed-income investors receive set, regular payments that face the same in�lation risk.
Bonds are also subject to price �luctuations due to interest rates.
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ETPs and Mutual Fund Risk. ETPs and mutual fund investments bear additional expenses
based on a pro-rata share of operating expenses, including potential duplication of
management fees. The risk of owning an ETP or mutual fund generally re�lects the risks of
owning the underlying securities held by the ETP or mutual fund. Clients also incur
brokerage costs when purchasing ETPs.
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Real Estate Investment Trust (REIT) Risk: The value of REITs can be negatively impacted by
declines in the value of real estate, adverse general and local economic conditions and
environmental problems. REITs are also subject to certain other risks related speci�ically to
their structure and focus, such as: (a) dependency upon management’s skills; (b) limited
diversi�ication; (c) heavy cash �low dependency; (d) possible default by borrowers; and (e)
in many cases, less liquidity and greater price volatility.
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Management Risk. Client investments also vary with the success and failure of Advisor’s
investment strategies, research, analysis and determination of portfolio securities. If
Advisor’s strategies do not produce the expected returns, the value of a client’s investments
will decrease.
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Private Investment Risk. Some of the Advisor’s strategies utilize privately placed collective
investment vehicles (e.g., hedge funds, private equity funds, etc.). Advisor does not directly
manage these vehicles; these investment vehicles retain their own managers who make the
investment decisions and underlying security selections for the vehicle. The managers of
these vehicles have broad discretion in selecting the investments. Typically, there are few
limitations on the types of securities or other �inancial instruments which may be traded or
used, and no requirement to diversify. Some types of these investment vehicles may trade
on margin or otherwise leverage positions, thereby potentially increasing the risk to the
vehicle. In addition, because private investment vehicles are not registered investment
companies, they are not subject to the same regulatory reporting and oversight of a
registered entity. There are numerous risks in investing in these types of securities. Clients
should consult each investment’s private placement memorandum and/or other prospectus
or documents explaining such risks prior to investing.
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Illiquid Securities Risk. Portfolios may invest in private market securities or other illiquid
investments, which may make it dif�icult or impossible to dispose of such investments at
desired times, resulting in less liquidity and thereby increasing the risk of loss.
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Margin Risk. Advisor may use margin in its investment strategies. Margin is often used for
overdraft protection on behalf of the client. When you purchase securities, you may pay for
the securities in full or borrow part of the purchase price from your account custodian or
clearing �irm. If you borrow part of the purchase price, then you are engaging in margin
transactions and there is risk involved with this. The securities held in your margin account
are collateral for the custodian or clearing �irm that loaned you the money. If those securities
decline in value, then the value of the collateral supporting your loan also declines. As a
result, the brokerage �irm is required to take action in order to maintain the necessary level
of equity in your account. The brokerage �irm may issue a margin call and/or sell other
assets in your account.
It is important that you fully understand the risks involved in trading securities on margin,
including:
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You can lose more funds than you deposit in your margin account
The account custodian or clearing �irm can force the sale of securities or other assets in your
account
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The account custodian or clearing �irm can sell your securities or other assets without
contacting you
You are not entitled to choose which securities or other assets in your margin account may
be liquidated or sold to meet a margin call
The account custodian or clearing �irm may move securities held in your cash account to
your margin account and pledge the transferred securities
The account custodian or clearing �irm can increase its “house” maintenance margin
requirements at any time and are not required to provide you advance written notice
You are not entitled to an extension of time on a margin call
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or
prospective client's evaluation of our advisory business or the integrity of our management.
Our �irm and our management personnel have no reportable legal, regulatory or disciplinary events
to disclose.
Item 10 Other Financial Industry Activities and Af�iliations
In addition to providing the advisory services described in Item 4, above, Running Point also
provides the following services to its clients.
FAMILY OFFICE SERVICES
Running Point offers comprehensive family of�ice services which encompasses both strategic and
tactical advisory consulting.
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Strategic consulting may include, but is not limited to:
Culture, Values, and Vision Alignment
Family and Business History
Governance & Decision Making
Role Clari�ication and Succession
Learning and Development
Family Meetings and Retreats
Philanthropic Services and Legacy Planning
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Tactical consulting may include, but is not limited to:
Enterprise Administration and Reporting
Cash and Liquidity Management
Estate Planning and Business Transitions
Risk Assessment and Mitigation
Banking and Credit Consulting
Thematic and Impact Investing
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WEALTH PLANNING SERVICES
Running Point provides wealth planning services to its clients. This generally includes �inancial
planning, estate planning, tax planning, tax return preparation, expense management, retirement
planning, risk management, insurance planning, compensation and bene�its planning and
INSURANCE SERVICES
philanthropy.
Running Point may provide a review of your current life, disability, annuity, life settlement and/or
long-term care insurance. Insurance analysis and recommendations may be facilitated through the
personal, business and or estate planning process based on our client’s goals and objectives. We
take an unbiased approach to search for suitable insurance to meet your needs by collaborating
with other advisors, including your tax professional and/or attorney. Our goal is to provide you with
a greater understanding of your insurance policies through integrated planning.
Running Point conducts an analysis of your insurance policies known as an insurance performance
evaluation. The performance evaluation is a client-driven process focused on examining the
performance of your life insurance policy. The review will determine if your current policy is
performing as expected based on original premium payments and assumed interest rates and
mortality charges as provided by the insurance company. In addition, we will evaluate the market
to see if there is a product that may better suit your needs. This analysis may be done at no cost to
you, and you are not required to implement the recommendations through Running Point. A
commission may be paid by an insurance company to Running Point or its employees if the
recommendation is implemented. This �inancial incentive may create a con�lict of interest because
the �irm may receive additional compensation for the placement of certain insurance products.
Running Point may recommend that you purchase insurance products through our af�iliated
insurance agency, for your insurance needs. This presents a con�lict of interest between Running
Pint and its clients, in that we have an incentive to recommend our af�iliated entity. However, you
are under no obligation to use our af�iliated insurance agency.
TAX COMPLIANCE AND CONSULTING
Running Point provides clients, in a separate tax engagement, income tax consultation and
preparation, including individual, business, estate and trust taxation. Running Point will work in
collaboration with the client and the client advisory team. Running point’s tax services are generally
provided for high-net-worth individuals or families and closely held business owner clients. While
general tax advice by Running Point will be provided as part of the client’s integrated �inancial
planning process, tax preparation and project-based consulting will be facilitated through a
separate engagement. For example, �iling a client’s 1040 federal personal return and or a request to
complete a pro forma for a client’s closely held business would require a separate engagement
versus calculating the estimated Federal and State Taxes on a required minimum distribution,
which would be part of the advisory engagement.
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TRUSTEE ADVISOR SERVICES
Running Point’s Certi�ied Trust Advisor will work directly with trustees on behalf of trust
bene�iciaries to facilitate the trust provisions in collaboration with both your estate attorney and
CPA. Running Point will generally gather all pertinent trust documents, healthcare directives,
durable power of attorney’s, wills, and inventory all assets of the estate, including investments,
retirement plans, insurance, bank accounts, debts, real estate, social security, personal property and
any other types of assets that would be included in the estate. Through the trust planning process
with you as trustee and in collaboration with your estate attorney, we will assist in putting a plan
in place including keeping accurate records, �iling timely tax returns and reporting to bene�iciaries
as the trust requires. We also are available to provide �inancial planning services to bene�iciaries
and to provide portfolio management services to the trust and its bene�iciaries.
BOOKKEEPING AND BUSINESS MANAGEMENT
Running Point provides clients, in a separate engagement, bookkeeping and business management
services upon request. Running Point will work in collaboration with the client and the client
advisory team. Business Management services include, but are not limited to, monthly household
pro�it and loss statements, tax consulting, payroll coordination, estate planning, wealth
management, and risk management.
ACCOUNTING SERVICES
Running Point may provide accounting services to clients in a separate engagement. Running
Point’s goal of providing account services is to integrate tax planning and preparation with careful
�inancial record keeping. Accounting services include, but are not limited to, tax preparation for
corporations and partnerships, state and local tax �ilings, tax and �inancial consulting, year-end tax
planning and �inancial integration, and accounting policies and procedures.
PRIVATE FUND ACCOUNTING SERVICES
Running Point Tax and Consulting LLC, an af�iliate of Running Point, provides accounting services
to certain private funds that we recommend to our clients. None of these private funds are managed
or sponsored by Running Point or its af�iliates. Running Point Tax and Consulting LLC receives fees
for such accounting services from the applicable private funds and/or their sponsors. The amount
of such fees does not depend on whether or not clients of Running Point invest in any of these
private funds. None of these fees will be applied towards or otherwise reduce the amount of fees
payable to Running Point by its clients. This arrangement represents a con�lict of interest for us
because it creates an incentive for us to recommend the applicable private funds to our clients
instead of recommending similar private funds that do not pay such fees to our af�iliate. Running
Point seeks to mitigate this con�lict of interest by using factors other than this arrangement as the
basis for recommending any particular private fund to its clients.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our �irm has adopted a Code of Ethics which sets forth high ethical standards of business conduct
that we require of our employees, including compliance with applicable federal securities laws. The
Code of Ethics includes standards of business conduct requiring covered persons to comply with
the federal securities laws and the �iduciary duties an investment advisor owes to its clients.
Our Code of Ethics includes policies and procedures for the review of quarterly securities
transactions reports as well as initial and annual securities holdings reports that must be submitted
by the �irm’s access persons. Our Code of Ethics also requires the prior approval of acquisition of
certain securities in order to mitigate risk of potential con�licts with client accounts. Employees are
permitted to buy or sell securities that it also recommends to clients if done in a fair and equitable
manner that is consistent with Running Point’s policies and procedures. Employees are required to
report their personal securities transactions to the �irm or the �irm’s designee each quarter.
Our Code of Ethics also provides for oversight, enforcement and recordkeeping provisions. Running
Point’s Code of Ethics further includes the �irm's policy prohibiting the use of material non-public
information. A copy of our Code of Ethics is available to our advisory clients and prospective clients.
You may request a copy by calling or emailing
Jim Schlager at 424-502-3501 or
jim@runningpointcapital.com.
Item 12 Brokerage Practices
Clients generally are required to give Running Point discretion and authority to manage their assets.
Consequently, Running Point determines which securities to buy or sell, the broker or dealer
through which the securities will be bought or sold, and the commission rates at which transactions
are affected. Any limitations or restrictions, with respect to the exercise of this investment
discretion, will be those established by the client, in writing, at the commencement of the advisory
relationship or thereafter.
In selecting or recommending broker-dealers to execute portfolio transactions, we make a good
faith judgment in determining which broker-dealer would be appropriate. We take into
consideration not only the available prices and rates of brokerage commissions, but also other
relevant factors that may include (without limitation): execution ability, clearance procedures,
operational facilities, and custodial and other services provided by the broker-dealer.
If an account is maintained on behalf of a plan subject to the Employee Retirement Income Security
Act of 1974 (“ERISA”) or similar government regulation, client represents that the broker
designated by client is capable of providing best execution for the client’s brokerage transactions,
and that the commission rates that the client negotiated are reasonable in relation to the brokerage
and other services received by the applicable retirement or other bene�it plan. Client agrees that it
is the client’s, not Running Point’s responsibility, to monitor the services provided by the broker
designated by client to assure that the applicable retirement or other bene�it plan continues to
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receive best execution and pay reasonable commissions. Client will represent that the use of the
broker designated by client is for the exclusive bene�it of the applicable retirement or other bene�it
plan participants.
Running Point may block trades where possible. Blocking of trades permits the trading of aggregate
orders for a security and transaction costs are shared equally and on a pro-rated basis between all
accounts included in any such block.
Block trading may allow us to execute equity trades in a timely and equitable manner at an average
share price.
Generally, Running Point will execute all securities transactions through the client’s
custodian. Running Point will typically aggregate trades of clients whose accounts can be traded
at a given broker, and generally will rotate or vary the order of brokers through which it places
Running Point block trading policy and procedures are as
trades for clients on any particular day.
follows:
1)
Transactions for any client account may not be aggregated for execution if the practice is
prohibited by or inconsistent with the client's advisory agreement with Running Point,
or our �irm's order allocation policy.
2)
The portfolio manager, in concert with the trading desk, must determine that the
purchase or sale of the particular security is appropriate for the client and consistent with
the investment objectives of the account, and with any applicable investment guidelines
or restrictions.
3)
The portfolio manager must reasonably believe that the order aggregation will bene�it,
and will enable Running Point to seek, best execution for each client participating in the
aggregated order. This requires a good faith judgment at the time the order is placed for
the execution. It does not mean that the determination made in advance of the transaction
must always prove to have been correct in the light of a "20-20 hindsight" perspective.
Best execution includes the duty to seek the best quality of execution, as well as the best
net price.
4)
Prior to entry of an aggregated order, a written or electronic order ticket must be
completed which identi�ies each client account participating in the order and the
proposed allocation of the order, upon completion, to those clients.
5)
If the order cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day, will be allocated pro rata among the
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. However, adjustments to this pro rata allocation may be made to
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. Furthermore, adjustments to this pro rata allocation may be
made to avoid having odd amounts of shares held in any client account, or to avoid
excessive ticket charges in accounts.
6)
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Generally, each client that participates in the aggregated order must do so at the average
price for all separate transactions made to �ill the order and must share in the
commissions on a pro rata basis in proportion to the client's participation. Under the
client’s agreement with the custodian/broker, transaction costs may be based on the
number of shares traded for each client.
7)
If the order will be allocated in a manner other than that stated in the initial statement of
allocation, a written explanation of the change must be provided to, and approved by, the
Chief Compliance Of�icer, no later than the morning following the execution of the
aggregate trade.
8)
Running Point client account records separately re�lect, for each account in which the
aggregated transaction occurred, the securities which are held by, and bought and sold
for, the account.
9)
Funds and securities for aggregated orders are clearly identi�ied on Running Point
records and to the broker-dealers or other intermediaries handling the transactions, by
the appropriate account numbers for each participating client.
10)
No client or account will be favored over another.
On occasion, better execution may be available from other broker-dealers. We monitor equity and
�ixed income trades to ensure that your account is receiving best execution. Best execution of client
transactions is an obligation Running Point takes seriously and is a catalyst in the decision of using
an account custodian. While quality of execution at the best price is an important determinant, best
execution does not necessarily mean lowest price and it is not the sole consideration. When
Running Point has discretion as to placement of transactions, it considers the following:
•
•
•
•
Financial stability, reputation, willingness to commit capital and clearing and settlement
capabilities.
A brokerage �irm’s research and investment ideas that directly impact a client’s portfolio.
Price (the amount of commission paid). All trades are negotiated to the appropriate level
based on the size of the trade and its complexity to execute.
The operational aspects of brokerage �irms’ back of�ice (will the client receive payment of
securities on a timely basis), and custodian or other administrative service.
Because of these considerations, Running Point may pay a brokerage commission in excess of that
which another broker might have charged for having affected the same transaction in recognition
of the value of brokerage or research services provided by the broker.
RESEARCH AND OTHER SOFT DOLLAR BENEFITS
Running Point does not engage in formal soft dollar arrangements with broker-dealers, and we do
not receive client referrals from broker-dealers. Certain custodians or broker-dealers provide
Running Point with access to their institutional trading and custody services, which are typically
not available to retail investors. These services generally are available to investment advisors on an
unsolicited basis, at no charge to them, so long as a certain amount of the advisor's clients' assets
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are maintained in accounts at the custodian. These services are not contingent upon Running Point
committing to the broker-dealer any speci�ic amount of trading commissions. These services often
include the execution of securities transactions, custody, research, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would
require a signi�icantly higher minimum initial investment.
These custodians also make available, to our �irm, other products and services that bene�it Running
Point, but may not directly bene�it all of our clients' accounts. Some of these products and services
may be used to service all, or some substantial number, of our client accounts, including accounts
In evaluating whether to recommend that clients
not maintained at that particular custodian.
custody their assets at a particular custodian, we may take into account the availability of some of
the foregoing services and other arrangements as part of the total mix of factors we consider thus,
we might not solely consider the nature, cost or quality of custody and brokerage services provided
by the custodian, which may create a potential con�lict of interest.
No client is obligated to use Schwab, Fidelity, nor any other speci�ic custodian.
Schwab Advisor Services
Running Point may recommend that clients establish brokerage accounts with the Schwab Advisor
Services of Charles Schwab & Co., Inc. (Schwab), a FINRA registered broker-dealer, Member SIPC, to
maintain custody of client’s assets and to effect trades for their accounts. Running Point is
independently owned and operated and not af�iliated with Schwab.
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory �irms like
us. They provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts, while others help us manage and grow our business.
Schwab’s support services are generally available on an unsolicited basis (we do not have to request
them) and at no charge to us. Following is a more detailed description of Schwab’s support services:
Services that bene�it you.
Schwab’s institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a signi�icantly higher minimum initial investment by our clients.
Schwab’s services described in this paragraph generally bene�it you and your account.
Services that may not directly bene�it you.
Schwab also makes available to us other products and
services that bene�it us but may not directly bene�it you or your account. These products and
services assist us in managing and administering our clients’ accounts. They include investment
research, both Schwab’s own and that of third parties. We may use this research to service all or a
substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
•
•
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Provides access to client account data (such as duplicate trade con�irmations and account
statements)
Facilitates trade execution and allocates aggregated trade orders for multiple client accounts
•
•
•
Provides pricing and other market data
Facilitates payment of our fees from our clients’ accounts
Assists with back-of�ice functions, recordkeeping, and client reporting
Services that generally bene�it only us.
Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
•
•
•
•
Educational conferences and events
Consulting on technology, compliance, legal, and business needs
Publications and conferences on practice management and business succession
•
Access to employee bene�its providers, human capital consultants, and insurance providers
Marketing consulting and support
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of these
services or pay all or a part of a third party’s fees. Schwab may also provide us with other bene�its,
such as occasional business entertainment of our personnel.
Fidelity Brokerage Services
Running Point may recommend that clients establish brokerage accounts with Fidelity Brokerage
Services (“Fidelity”) to maintain custody of clients’ assets and to effect trades for their accounts.
Running Point is independently owned and operated and not af�iliated with Fidelity.
Running Point has an arrangement with National Financial Services LLC, and Fidelity Brokerage
Services LLC (together with all af�iliates, "Fidelity") through which Fidelity provides Running Point
with Fidelity's "platform" services. The platform services include, among others, brokerage,
custodial, administrative support, record keeping and related services that are intended to support
intermediaries like Running Point in conducting business and in serving the best interests of their
clients but that may bene�it Running Point.
For our client accounts maintained in its custody, Fidelity does not charge separately for custody
services but is compensated by account holders through brokerage commissions and transaction
fees for effecting certain securities transactions (i.e., transactions fees may be charged for certain
no-load mutual funds, commissions may be charged for individual equity and debt securities
transactions). Fidelity enables Running Point to obtain many no-load mutual funds without
transaction charges and other no-load funds at nominal transaction charges. Fidelity’s commission
rates are generally considered discounted from customary retail commission rates, however, the
commissions and transaction fees charged by Fidelity may be higher or lower than those charged
by other custodians and broker-dealers.
As part of the arrangement, Fidelity also makes available to Running Point, at no additional charge
to Running Point, certain research and brokerage services, including research services obtained by
Fidelity directly from independent research companies, as selected by Running Point (within
speci�ied parameters).
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Item 13 Review of Accounts
PORTFOLIO MANAGEMENT
REVIEWS:
Client account reviews are generally conducted at least annually or more frequently
depending on the needs of the Client. Accounts may be reviewed as a result of major changes in
economic conditions, known changes in the Client’s �inancial situation, or large deposits or
withdrawals in the Client’s account. The Client is encouraged to notify Running Point if material
changes occur in the Client’s �inancial situation that might positively or adversely affect the Client’s
investment plan. Additional reviews may be triggered by material market, economic, or political
events.
REPORTS:
In addition to monthly statements provided by the Custodian, Running Point will
provide clients with performance reports for accounts held at Custodians when suf�icient data is
provided by the Custodian to properly calculate performance.
FINANCIAL PLANNING SERVICES
REVIEWS:
While reviews may occur at different stages, depending on the nature and terms of the
speci�ic engagement, typically no formal reviews will be conducted for Financial Planning clients,
REPORTS:
unless contracted.
Financial Planning clients will receive a completed �inancial plan. Additional reports will
not typically be provided unless contracted.
Item 14 Client Referrals and Other Compensation
Our �irm may pay referral fees to independent persons or �irms ("Solicitors") for introducing clients
to us. Consistent with requirements under the Investment Advisers Act of 1940, as amended,
Running Point enters into written agreements with Solicitors under which, among other things,
Solicitors are required to disclose their compensation arrangements to prospective clients before
they enter into an agreement with Running Point. Solicitors are not permitted to offer clients any
investment advice on behalf of Running Point. As a matter of �irm practice, the advisory fees paid to
us by clients referred by solicitors are not increased as a result of any referral.
It is Running Point’s policy not to accept, or allow our related persons to accept, any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction with
the advisory services we provide to our clients.
We receive an economic bene�it from Schwab in the form of the support products and services it
makes available to us and other independent investment advisers whose clients maintain their
accounts at Schwab. In addition, Schwab has also agreed to pay for certain products and services
for which we would otherwise have to pay once the value of our clients’ assets in accounts at Schwab
reaches a certain amount. These products and services, how they bene�it us, and the related
con�licts of interest are described above in Item 12 - Brokerage Practices.
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Item 15 Custody
We previously disclosed in the “Fees and Compensation” section (Item 5) of this Brochure that with
client written authorization our �irm directly debits advisory fees from client accounts, and since a
related person serves as trustee on a client account, we are deemed as having custody. On at least a
quarterly basis, the custodian is required to send to the client a statement showing all transactions
within the account during the reporting period. Because the custodian does not calculate the
amount of the fee to be deducted, it is important for clients to carefully review their custodial
statements to verify the accuracy of the calculation, among other things. Clients should contact us
directly if they believe that there may be an error in their statement.
Running Point is also deemed to have custody of clients’ funds or securities when clients have
standing authorizations with their custodian to move money from a client’s account to a third-party
(“SLOA”) and under that SLOA, authorize us to designate the amount or timing of transfers with the
custodian. The SEC has set forth rules intended to protect client assets in such situations, which we
follow.
As a matter of policy and practice, Running Point does not permit employees or the �irm to accept
or maintain custody of client assets other than as identi�ied above.
Item 16 Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place
trades in a client's account without contacting the client prior to each trade to obtain the client's
permission.
Our discretionary authority includes the ability to do the following without contacting the client:
•
•
Determine the security to buy or sell; and/or
Determine the amount of the security to buy or sell
Clients give us discretionary authority when they execute a discretionary agreement with our �irm
and may limit this authority by giving us written instructions. Clients may also change/amend such
limitations by, once again, providing us with written instructions.
Item 17 Voting Client Securities
As part of our service offering, we or a sub-advisor will vote proxies for client accounts that we have
discretionary authority over; however, clients always have the right to vote proxies themselves.
Clients can exercise this right by instructing us in writing not to vote proxies on their behalf. This is
addressed in the Investment Advisory Agreement.
For voting proxies, Running Point will use Broadridge Financial Solutions (“Broadridge”) to ensure
that voting is carried out and documented. Broadridge will retain all proxy voting books and
records for the requisite period of time, including a copy of each proxy statement received, a record
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of each vote cast, a copy of any document created that was material to making a decision on how to
vote proxies, and a copy of each written client request for information on how the proxy was voted.
With respect to ERISA accounts, Broadridge will vote proxies unless the plan documents speci�ically
reserve the plan sponsor’s right to vote proxies.
Clients can instruct us to vote proxies according to particular criteria. Clients can also instruct us on
how to cast their vote in a particular proxy contest.
For clients who do not opt into having Broadridge �ile class action claims on their behalf (discussed
below), we will neither advise nor act on behalf of the client in legal proceedings involving
companies whose securities are held in the client's account(s), including, but not limited to, the
�iling of "Proofs of Claim" in class action settlements. If desired, clients may direct us to transmit
copies of class action notices to the client or a third party. Upon such direction, we will make
commercially reasonable efforts to forward such notices in a timely manner.
In an effort to continue to provide value-added service to you, we have engaged Broadridge to �ile
class action claims on our clients’ behalf. Clients are not obligated to provide Running Point with
the authority to permit Broadridge to process any claims. Charges for the processing of class action
claims shall be subject to a contingency fee assessed directly by Broadridge in the event a recovery
is made. The contingency fee shall be 20% of the total reimbursement of class actions settlement
Broadridge collects for participating clients. Class action recoveries, including the contingency fee,
shall be deposited directly by Broadridge into the account holding the shares subject to the class
action. Running Point will then invoice the client for the 20% contingency fee due to Broadridge
and pay Broadridge directly. Running Point does not receive any portion of the 20% contingency
fee charged by Broadridge.
For a complete copy of the proxy policy or guidelines and inquiries regarding how a speci�ic proxy
proposal was voted, please contact Jim Schlager at 424-502-3501 or jim@runningpointcapital.com.
Item 18 Financial Information
Running Point has no additional �inancial circumstances to report.
As an advisory �irm that maintains discretionary authority for clients’ accounts, we are also
required to disclose any �inancial condition that is reasonably likely to impair our ability to meet
our contractual obligations.
Under no circumstances do we require or solicit payment of more than $1,200 in fees, six months
or more in advance of services rendered. Therefore, we are not required to include a �inancial
statement. Running Point has not been the subject of a bankruptcy petition at any time during the
past ten years.
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