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Item 1 – Cover Page
Runde & Co. LLC
Form ADV Part 2A: Firm Brochure
1420 5th Avenue Suite 2200
Seattle, WA 98101
www.rundeinvestmentmanagement.com
Telephone: 206-323-2255
March 31, 2025
This Brochure provides information about the qualifications and business practices of
Runde & Co. LLC. If you have any questions about the contents of this Brochure, please
contact us at 206-323-2255 or elizabeth@rundeinvestmentmanagement.com. The
information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Runde & Co. LLC is a registered investment adviser. Registration of an Investment Adviser
does not imply any level of skill or training. The oral and written communications we
provide you including this Brochure is information you use to evaluate us, which are factors
you determine to hire or retain us.
Additional information about Runde & Co. LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as
a CRD number. Our firm's CRD number is 106383.
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Item 2 – Material Changes
This Brochure, dated March 31, 2025, is prepared in accordance with the SEC’s rules and
requirements.
Item 2 discusses only specific material changes that have been made since the last annual
update to the Brochure and provides a summary of such changes.
There are no material changes since March 31, 2024.
Our Brochure may be requested by contacting our Chief Compliance Officer at 206-323-
2255.
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Item 3 -Table of Contents
Page
Item 1 - Cover Page ................................................................................................................................................ i
Item 2 - Material Changes .................................................................................................................................. ii
Item 3 - Table of Contents ................................................................................................................................ iii
Item 4 - Advisory Business ................................................................................................................................ 1
Item 5 - Fees and Compensation ..................................................................................................................... 1
Item 6 - Performance-Based Fees and Side-By-Side Management .................................................... 2
Item 7 - Types of Clients ..................................................................................................................................... 2
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss............................................. 2
Item 9 - Disciplinary Information ................................................................................................................... 4
Item 10 - Other Financial Industry Activities and Affiliations ............................................................. 4
tem 11 - Code of Ethics ....................................................................................................................................... 4
Item 12 - Brokerage Practices .......................................................................................................................... 5
Item 13 - Review of Accounts ........................................................................................................................... 6
Item 14 - Client Referrals and Other Compensation................................................................................ 6
Item 15 - Custody .................................................................................................................................................. 6
Item 16 - Investment Discretion ..................................................................................................................... 6
Item 17 - Voting Client Securities ................................................................................................................... 7
Item 18 - Financial Information ....................................................................................................................... 7
Brochure Supplement
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Item 4 – Advisory Business
Runde & Co. LLC is an independent, SEC registered investment advisor offering investment
management services. The Runde & Co. LLC investment team is led by Elizabeth G. A. Runde
and Kevin Casey Runde who have more than 80 years combined investment experience.
Investments are made in stocks, bonds and mutual funds. Runde & Co. LLC is owned and
operated by Elizabeth Runde (51%) and Casey Runde (49%). The firm, formerly known as
Runde & Co. Incorporated was founded in 1992 by Elizabeth Runde and Casey Runde.
Runde & Co. LLC seeks to achieve solid risk-adjusted investment returns for its investors
through the construction and management of highly diversified portfolios of equity
securities. The investment strategy is a fundamentally based, process-driven investment
approach. Runde’s objective methodology, based on a proprietary filter developed in-house,
is designed to identify undervalued and overvalued stocks.
There are a number of benefits to a process-driven investment strategy and specifically to
the Runde strategy. The primary benefit is that the Runde implementation creates and
facilitates a dispassionate, unbiased approach to investing which is replicable and in which
stock selection criteria can be uniformly applied. A secondary benefit is that a systematic
approach allows for greater diversification of the assets which contributes to better risk-
adjusted performance and a reduction of the company-specific risks inherent in the
marketplace. Lastly, Runde portfolios have very low turnover.
Investment advice is limited to stocks, bonds and mutual funds. Client portfolios are tailored
to specific needs through asset allocation. Asset allocation is established for each client and
reviewed regularly. For some clients, bonds and mutual funds are included in their overall
asset allocation. Clients are able to impose restrictions on investing in certain securities
when they sign the Runde & Co. LLC suitability agreement.
Runde & Co. LLC has assets under management of $185 million as of 12/31/2024.
Item 5 – Fees and Compensation
All fees are subject to negotiation without qualification.
The specific manner in which fees are charged by Runde & Co. LLC is established in a client’s
written agreement with Runde & Co. LLC. Runde & Co. LLC bills its fees on a quarterly basis
in arrears. Clients may request in writing to be billed in advance. Clients may elect to be
billed or to arrange with their custodians to allow Runde & Co. LLC to directly debit fees
from client accounts. Management fees shall be prorated for each capital contribution and
withdrawal made during the applicable calendar quarter (with the exception of
contributions and withdrawals less than $10,000.00). Accounts initiated or terminated
during a calendar quarter will be charged a prorated fee. Upon termination of any account,
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any prepaid, unearned fees will be promptly refunded, and any earned, unpaid fees will be
due and payable.
Runde & Co. LLC's fee per annum on the assets under management is
• 1% on the first $2,000,000
• 0.75% on the next $3,000,000
• 0.50% on all over $5,000,000
Runde & Co. LLC’s fees are exclusive of brokerage commissions, transaction fees, and other
related costs and expenses which shall be incurred by the client. Clients may incur certain
charges imposed by custodians, brokers, third party investment and other third parties
such as fees charged by managers, custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes
on brokerage accounts and securities transactions. Mutual funds and exchange traded
funds also charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to Runde & Co. LLC’s
fee, and Runde & Co. LLC shall not receive any portion of these commissions, fees, and
costs.
Item 12 further describes the factors that Runde & Co. LLC considers in selecting or
recommending broker-dealers for client transactions and determining the reasonableness
of their compensation (e.g., commissions).
Item 6 – Performance-Based Fees and Side-By-Side Management
Runde & Co. LLC does not charge any performance-based fees (fees based on a share of
capital gains on or capital appreciation of the assets of a client).
Item 7 – Types of Clients
Runde & Co. LLC provides portfolio management services to the following types of clients:
• High net worth individuals
• Foundations
• Corporate pension and profit-sharing plans
• Other investment advisers
There are no requirements for opening or maintaining an account.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
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Investment Philosophy:
Runde & Co. LLC seeks to achieve solid risk-adjusted investment returns for its investors
through the construction and management of highly diversified portfolios of equity
securities. The investment strategy is a fundamentally based, process-driven investment
approach. Runde’s objective methodology, based on a proprietary filter developed in-house,
is designed to identify undervalued and overvalued stocks.
There are a number of benefits to a process-driven investment strategy and specifically to
the Runde strategy. The primary benefit is that the Runde implementation creates and
facilitates a dispassionate, unbiased approach to investing which is replicable and in
which stock selection criteria can be uniformly applied. A secondary benefit is that a
systematic approach allows for greater diversification of the assets which contributes to
better risk- adjusted performance and a reduction of the company-specific risks inherent
in the marketplace. Lastly, Runde portfolios have very low turnover and are therefore
highly tax- efficient.
Our securities analysis methods rely on the assumption that the companies whose
securities we purchase and sell, the rating agencies that review these securities, and other
publicly- available sources of information about these securities, are providing accurate
and unbiased data. While we are alert to indications that data may be incorrect, there is
always a risk that our analysis may be compromised by inaccurate or misleading
information.
Investment Strategy:
Runde & Co. LLC currently offers seven portfolios that employ the strategy and derive
the benefits described above. They are as follows:
Runde Core Strategy: Runde Core Strategy is an earnings-driven strategy. Investing in
equity securities involves risk of loss that clients should be prepared to bear. Runde offers
the following core portfolio:
• Runde Large-Cap Core
Runde Value Strategy: Runde Value Strategy is a dividend-driven strategy. Investing in
equity securities involves risk of loss that clients should be prepared to bear. Runde offers
the following value portfolios:
• Runde Large-Cap Value
• Runde Small/Mid-Cap Value
Runde International Value Strategy: Runde International Value Strategy is a dividend-
driven strategy. Investing in equity securities involves risk of loss that clients should be
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prepared to bear. Runde offers the following international value portfolios:
• Runde International Large-Cap Value
• Runde International Small-Cap Value
• Runde Emerging Markets Value
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding
any legal or disciplinary events that would be material to a client's or prospective
client's evaluation of their advisory business or the integrity of their management.
Runde & Co. LLC has no information applicable to this item.
Item 10 – Other Financial Industry Activities and Affiliations
Runde & Co. LLC is not actively engaged in a business other than giving investment advice
and has no industry affiliations. Runde acts as a sub-advisor to a multi-strategy
investment firm (Xponance). There are no fee arrangements between Runde & Co. LLC
and any other advisers. This arrangement does not create any material conflict of
interest.
Item 11 – Code of Ethics
Runde & Co. LLC has adopted a Code of Ethics for all employees of the firm describing its
high standard of business conduct. All employees at Runde & Co. LLC must acknowledge
the terms of the Code of Ethics annually, or as amended.
Runde & Co. LLC anticipates that, in appropriate circumstances, consistent with clients’
investment objectives, it will cause accounts over which Runde & Co. LLC has management
authority to effect, and will recommend to investment advisory clients or prospective
clients, the purchase or sale of securities in which Runde & Co. LLC’s clients, directly or
indirectly, have a position of interest. Runde & Co. LLC’s employees are required to follow
Runde & Co. LLC’s Code of Ethics. Subject to satisfying the Runde Personal Trading Policy
and applicable laws, employees of Runde & Co. LLC may trade for their own accounts in
securities which are recommended to and/or purchased for Runde & Co. LLC’s clients. The
Code of Ethics, in conjunction with the Personal Trading Policy, is designed to assure that
the personal securities transactions, activities and interests of the employees of Runde &
Co. LLC will not interfere with (i) making decisions in the best interest of advisory clients
and (ii) implementing such decisions while, at the same time, allowing employees to invest
for their own accounts. Because the Personal Trading Policy permits employees to invest in
the same securities as clients, there is a possibility that employees might benefit from
market activity by a client in a security held by an employee. Therefore, employees must
adhere to certain procedures and restrictions when trading in close proximity to client
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trading activity. Specifically, when buying and selling stocks in the US Markets, personal
security transactions will be made after client transactions have been made. However,
when buying and selling in the Foreign Markets, client and personal trades may be
executed simultaneously and allocated to all at the average price. Employee trading is
continually monitored under the Code of Ethics to reasonably prevent conflicts of interest
between Runde & Co. LLC and its clients.
Certain client accounts may trade in the same securities with other client accounts on an
aggregated basis when consistent with Runde & Co. LLC's obligation of best execution. In
such circumstances, client accounts receive securities at a total average price. Runde & Co.
LLC will retain records of the trade order (specifying each participating account) and its
allocation, which will be completed prior to the entry of the aggregated order. Completed
orders will be allocated as specified in the initial trade order. Partially filled orders will be
allocated on a pro rata basis. Any exceptions will be explained on the Order.
Runde & Co. LLC does not affect any principal cross securities transactions for client
accounts and does not cross trades between client accounts.
Runde & Co. LLC’s clients or prospective clients may request a copy of the firm's Code
of Ethics by contacting Elizabeth Runde 206-323-2255 or
elizabeth@rundeinvestmentmanagement.com.
Item 12 – Brokerage Practices
Runde & Co. LLC does not have any soft-dollar arrangements and does not receive any
soft- dollar benefits.
In selecting the broker, such selection is made on the basis of (1) trading capability with
respect to the particular security, (2) ability to obtain most favorable pricing and (3) extent
of discount allowed from published commission rates. Runde & Co. LLC may pay a broker a
brokerage commission in excess of that which another broker might have charged for
effecting the same transactions in recognition of (1) and (2). During the last year, pursuant
to internal allocation procedure and subject to considerations (1) through (3) above,
Runde & Co. LLC has directed transactions to between 1-5 firms, the number of which
varies yearly, based on considerations discussed herein.
The goal is to obtain transactions representing the best qualitative execution for the client,
based on such factors as the efficiency of execution, the timing of the transaction, the price of
the security purchased or sold, the commission rate, the financial responsibility of the
brokerage firm and the brokerage firm’s responsiveness to the investment advisor.
From our primary broker, Charles Schwab, we receive custody, record keeping, advisory
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bulletins and compliance manuals all of which are applicable to each of our clients. As
our primary broker, they maintain prime broker agreements with over 400 executing
broker/dealers with whom we are allowed to transact. The prime broker service fee
Schwab charges is $25 per trade allocation.
Item 13 – Review of Accounts
Elizabeth G.A. Runde, President, and Kevin Casey Runde, Chief Investment Officer, share
responsibility for reviewing the securities in all managed portfolios and the allocation of
assets within each portfolio. News affecting each security is monitored daily. Portfolio
composition and investment performance are reviewed at least monthly but more
frequently when dictated by unexpected economic or market events. Performance variance
among similar portfolios would be a triggering factor to have an interim account review.
On a quarterly basis, our clients receive a report from Runde & Co. LLC. Included in the
quarterly reports are the following: 1) Asset Allocation, 2) Portfolio Performance Review,
3) Statement of Assets which shows segregation of holdings by classes of securities, cost,
market value, percent of account committed to each class and security and estimated yield.
4) Investment Advisory Invoice which shows the investment management fees for the
quarter. 5) Realized Gain and Losses Report (Year End Only) which shows realized gains
and losses for the prior year.
Item 14 – Client Referrals and Other Compensation
Runde & Co. LLC does not, directly or indirectly, compensate any person for client referrals.
Runde & Co. LLC is not paid cash by nor receives any economic benefit (including
commissions, equipment or non-research services) from a non-client in connection
with giving advice to clients.
Item 15 – Custody
Runde & Co. LLC’s clients should receive monthly statements from the qualified custodian
that holds and maintains client’s investment assets. Runde & Co. LLC urges its clients to
carefully review such statements and compare such official custodial records to the account
statements that Runde & Co. LLC provides. Please note: client Statements of Assets may vary
slightly from custodial statements as a result of accounting procedures, reporting dates, or
valuation methodologies of certain securities.
Item 16 – Investment Discretion
Runde & Co. LLC receives discretionary authority from the client at the outset of an
advisory relationship to select the identity and amount of securities to be bought of sold. In
all cases, however, such discretion is to be exercised in a manner consistent with the stated
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investment objectives for the particular client account. Investment discretion is granted
through the signing of the Runde & Co. LLC Investment Management Agreement.
Investment guidelines and restrictions must be provided to Runde & Co. LLC in writing.
When selecting securities and determining amounts, Runde & Co. LLC observes the
investment policies, limitations and restrictions of the clients it advises.
Item 17 – Voting Client Securities
Runde & Co. LLC votes proxies for those accounts which have given the advisor voting
authority. Investment Advisors Act of 1940 Rules 206(4)-6 imposes a number of
requirements on investment advisers that have voting authority with respect to securities
held in their clients’ accounts. The SEC states that the duty of care requires an adviser with
proxy voting authority to monitor corporate actions and to vote the proxies. To satisfy its
duty of loyalty, an advisor must cast the proxy votes in a manner consistent with the best
interests of its clients, and must never put the adviser’s own interests above those of its
clients.
These written policies and procedures are designed to reasonably ensure that the adviser
votes proxies in the best interest of clients for whom the adviser has voting authority and
describes how the adviser addresses the material conflicts between its interests and those
of its clients with respect to proxy voting.
Runde & Co. LLC has hired Broadridge to assist in the process of voting and maintaining
records of how each proxy has been voted for our clients.
Runde & Co. LLC is responsible for deciding what is in the best interest of clients when
determining how proxies are voted. We define the best interest of the client to mean best
economic interest of the shareholders of the company. Because circumstances differ
between clients, some clients reserve the right to vote their own proxies.
Clients may obtain a copy of Runde & Co. LLC’s complete proxy voting policies and
procedures upon request. Clients may also obtain information about how Runde voted any
proxies on behalf of their accounts.
Item 18 – Financial Information
Runde & Co. LLC is required in this item to provide certain financial information or
disclosures about Runde & Co. LLC’s financial condition. Runde & Co. LLC has no financial
commitment that impairs its ability to meet contractual and fiduciary commitments to
clients, and has not been the subject of a bankruptcy proceeding.
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