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Version 03/13/2025
Robert Harrell Incorporated
8310 N. Capital of Texas Highway
Building 1, Suite 320
Austin, TX 78731
Office: (512) 795-9100
www.harrell.com
FORM ADV, Part 2A
Dated: 03/13/2025
This brochure provides information about the qualifications and business practices of Robert Harrell
Incorporated. If you have any questions about the contents of this brochure, please contact us at (512)
656-4788 or rhi@harrell.com. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Robert Harrell Incorporated is an SEC-registered investment adviser. Using “registered investment adviser”
or “registered” while describing the company or its employees does not imply a certain level of skill or
training.
Additional Information about Robert Harrell Incorporated is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2: Material Changes
Material Changes
There are no material changes in this brochure from the last annual updating amendment of Robert Harrell,
Incorporated on March 6, 2024. Material changes relate to Robert Harrell, Incorporated’s policies, practices
or conflicts of interests.
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Item 3: Table of Contents
Table of Contents
Form ADV Part 2A
Page
Item 1:
Cover Page ............................................................................................................... 1
Item 2:
Material Changes ..................................................................................................... 2
Item 3:
Table of Contents ..................................................................................................... 3
Item 4:
Advisory Business ..................................................................................................... 4
Item 5:
Fees and Compensation ........................................................................................... 8
Item 6:
Performance-Based Fees and Side-By-Side Management ....................................... 12
Item 7:
Types of Clients ........................................................................................................ 12
Item 8:
Methods of Analysis, Investment Strategies, and Risk of Loss ................................. 12
Item 9:
Disciplinary Information........................................................................................... 15
Item 10:
Other Financial Industry Activities and Affiliations .................................................. 15
Item 11:
Code of Ethics, Participation or Financial Interest in Client Transactions and
Personal Trading ...................................................................................................... 16
Item 12:
Brokerage Practices ................................................................................................. 18
Item 13:
Review of Accounts .................................................................................................. 19
Item 14:
Client Referrals and Other Compensation ............................................................... 19
Item 15:
Custody .................................................................................................................... 19
Item 16:
Investment Discretion .............................................................................................. 19
Item 17:
Voting Client Securities ............................................................................................ 20
Item 18:
Financial Information ............................................................................................... 21
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Item 4:
Advisory Business
Advisory Business
Robert Harrell Incorporated (RHI, Adviser) is a privately owned independent SEC-Registered Investment
Adviser. In 1991, Robert L. Harrell founded RHI as President and Chief Executive Officer, and in 2009,
Sandra Larsen-Harrell became President and majority shareholder. RHI is headquartered in Austin, Texas.
Advisory Services Offered
RHI provides a full range of services for its individual and institutional clients, including high-net worth
individuals; family limited partnerships; family offices; banks; public, corporate and Taft-Hartley employee
benefit plans; endowments, foundations, charitable trusts. RHI’s services are broadly defined as
Supervisory Investment Services and Investment Consulting Services.
In 1988, the former research department of Lowry, Raclin, Harrell and Howerdd, Inc (LRHH), including Dr.
James MacBeth and Dr. Dave Emanuel evolved into a research and technology firm, Empirical Modeling
and Analytics, Inc. (EMA Softech). EMA Softech provided analytical and performance data to RHI until 2013.
Currently, RHI receives performance data from Zephyr Associates, Inc and has brought performance
analysis in-house. RHI continues to provide 4-factor performance analysis to its clients as it has since
inception of the firm.
Since its inception, RHI has taken a highly proactive approach to portfolio risk monitoring, risk control, and
manager communication. However, the firm’s position is that quarterly reporting is not always sufficient
for all clients. For this reason, RHI has adopted information systems which monitor investment
management activity as frequently as on a daily basis. This allows RHI, as a fiduciary-level consultant, to
stay abreast of changes which have an impact on the ability of an institution to meet its financial
obligations.
In providing Investment Consulting Services, RHI works with the client to analyze and educate regarding
Portfolio manager selection and retention, determining appropriate asset allocation mix, development of
investment objectives and funding medium, performance evaluation, and record keeper evaluation and
selection. Also, RHI provides quarterly portfolio evaluation reports to clients that include analysis of the
comparative risk and return of each of their portfolio managers.
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Item 4:
Advisory Business, cont’d
In providing Supervisory Investment Services to the client, RHI represents that it is a registered investment
adviser under the Investment Advisers Act of 1940, and it qualifies as an investment manager under
Section 3(38) of ERISA, as that it is a fiduciary to the client within the meaning of ERISA. RHI is authorized
by the client to exercise its best judgment in investing, selling, and reinvesting the cash and securities in an
account in its discretion. The client further authorizes RHI, through any of its officers or employees, to
perform the following on a discretionary or non-discretionary basis.
1. To invest and reinvest in shares, stocks, bonds, notes and any other types of securities and/or
obligations of every description issued or incurred by governmental bodies, corporations, mutual
funds, trusts, associations, firms or other types of entities;
2. To take such action, or direct the custodian to take such action, as may be necessary or desirable
to carry out the purposes and intents of the foregoing authorizations; provided, however, that RHI
is not authorized to take custody of any assets, to borrow money, to pledge or hypothecate
property in an account, to direct the delivery of securities by the custodian of payment, or to direct
the payment of funds by the custodian other than against receipt by the custodian of payment, or
to direct the payment of funds by the custodian other than against receipt by the custodian of
securities therefore, except by direct authorization of the client in which RHI takes no
custodianship.
RHI provides the following services to the client in the execution of its role as an Adviser.
Investment Policy Review
➢
➢ Custodian Evaluation and Selection
➢ Public and Private Investment Manager Evaluation and Selection
➢ Establish Investment Guidelines for Managers
➢ Alternative Asset Class Due Diligence
➢ Daily Monitoring of the Total Portfolio
➢ Quarterly Meetings with the Account Holders, Trustees, or Board Members (minimum)
➢ Quarterly Performance Analysis
➢ Portfolio Rebalancing to:
o Maintain the allocation among managers and
o Provide for distributions or benefit payments
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Item 4:
Advisory Business, cont’d
Upon election by the client, RHI may provide the following Additional Services.
Alternative Asset Consulting
As a complement to its general consulting business, RHI also maintains a dedicated alternative asset
consulting practice that performs hands-on advisory services regarding real estate, private equity and
other non-traditional asset classes. RHI focuses on providing its clients a combination of on-going
education on the dynamic alternative market, fund manager selection, due diligence on real estate fund
managers and real estate direct deal investments, as well as monitoring and reporting on all facets of the
clients’ alternative holdings.
RHI is also poised to perform special project assignments on a one-off basis including specialized due
diligence projects and alternative asset portfolio reviews.
Daily Monitoring of Investment Activity
RHI worked with its clients to develop a daily monitoring system. The system includes a performance
analyst downloading all of the holdings and trades from the prior trading day, running specific accounting
rules against the data to identify any misallocation, breach of investment policy, and cash levels in each of
the investment accounts and the funding account. For instance, the system verifies that adequate, not
excessive, cash is held in the funding account ensuring that the client’s available assets are traded by the
professional managers. We monitor all activity on a daily basis which has proactively reduced past
inefficiencies and dislocations.
Individual Customization
The clients of RHI receive fully customized information regarding their specific needs as a family or
organization. Each client’s specific information is weighed and examined as part of their experience with
RHI. While working with RHI, clients operate with an Investment Policy Statement that is unique to their
needs and identifies their security objectives and restrictions.
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Item 4:
Advisory Business, cont’d
Written Acknowledgement of Fiduciary Status
When we provide investment advice to clients regarding their retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Wrap Fee Programs
RHI does not participate in wrap fee programs.
Discretionary versus Non-Discretionary Asset Management and Assets under Advisement
As of December 31, 2024, RHI advised $4,056,247 on a discretionary basis and
$954,860,047 on a non- discretionary basis totaling $958,916,294 in Assets under Management.
The firm does not manage Assets under Advisement.
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Item 5
Fees and Compensation
Fees and Compensation
Institutional Investment Consulting Services Fee
The services provided under the fee schedule (titled "Institutional Investment Consulting Services Annual
Fee Schedule") set forth below include evaluation of investment policy, portfolio manager selection and
retention, performance evaluation and quarterly portfolio evaluation reports.
All fees are negotiable especially in cases in which the client's asset base is small relative to the minimum
fee or the client elects to receive a limited level of service. Otherwise, all clients are subject to the Standard
Fee Schedule unless, at management's discretion, a discount is offered in the early years to a prospective
client for competitive reasons.
Institutional Investment Consulting Services Annual Fee Schedule:
Client Assets:
Fee:
Less Than $15 Million
$15 - $30 Million
$30 - $50 Million
$50 - $100 Million
Over $100 Million
$7,500 per Quarter
20% of 1%
15% of 1%
10% of 1%
5% of 1%
Applicable fees are payable at the beginning of each calendar quarter. All financial advisory relationships
are terminable at any time. Conventionally, clients are billed for fees incurred by invoice on a quarterly
basis. Given proper authorization, RHI does offer the option to have the fees directly debited from the
client’s account for collection of its Investment Consulting Services Fee.
Clients are subject to more than one fee. As stated above, RHI receives a fee for services. However,
investment vehicles, custodians, third-party administrators and Investment companies, such as mutual
funds, money market funds, and separate account managers also charge a fee. These fees are fully
disclosed to the client. Traditionally, fees charged by these money managers are operational and money
management expense associated with their respective investment vehicles. Furthermore, most accounts
are subject to some custodial, brokerage and transactional fees (Please see Item 12: Brokerage). Such
charges will be in addition to the fees charged by RHI.
Clients pay fees in advance. If a client should terminate the relationship during a calendar quarter, any fees
paid in advance will be prorated and proportionately returned by U.S Mail to the address of record upon
the client’s written request. Prorating for Terminating Accounts is calculated by the following formula: Fee
Paid x {Days Remaining in Quarter / Total Number of Days in Quarter}.
No one employed by RHI receives compensation for selling securities or other investment products.
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Item 5
Fees and Compensation, cont’d
Institutional Investment Supervisory Services Fee
The services provided under the fee schedule (titled "Institutional Investment Supervisory Services Fee
Schedule") set forth below include evaluation of investment policy, portfolio manager selection and
retention, performance evaluation and quarterly portfolio evaluation reports. Additionally, Investment
Discretion and Daily Monitoring of Investment Activity are included services under this fee schedule.
All fees are negotiable especially in cases in which the client's asset base is small relative to the minimum
fee or the client elects to receive a limited level of service. Otherwise, all clients are subject to the Standard
Fee Schedule unless, at management's discretion, a discount is offered in the early years to a prospective
client for competitive reasons.
Institutional Investment Supervisory Services Fee Schedule:
Client Assets:
Fee:
Less than $50 Million
$50 - $100 Million
$100 - $200 Million
$200 - $500 Million
$500 - $1 Billion
Over $1 Billion
$25,000/Quarter
25% of 1%
20% of 1%
15% of 1%
10% of 1%
5% of 1%
Applicable fees are payable at the beginning of each calendar quarter. All financial advisory relationships
are terminable at any time. Conventionally, client accounts are billed for fees incurred on a quarterly
basis. Given proper authorization, RHI does offer the option to have the fees directly debited from the
client’s account for collection of its Investment Supervisory Services Fee.
Clients are subject to more than one fee. As stated above, RHI receives a fee for services. However,
investment vehicles, custodians, third-party administrators and Investment companies, such as mutual
funds, money market funds, and separate account managers also charge a fee. These fees are fully
disclosed to the client. Traditionally, fees charged by these money managers are operational and money
management expense associated with their respective investment vehicles. Furthermore, most accounts
are subject to some custodial, brokerage and transactional fees (Please see Item 12: Brokerage).
Such charges will be in addition to the fees charged by RHI.
Clients pay fees in advance. If a client should terminate the relationship during a calendar quarter, any fees
paid in advance will be prorated and proportionately returned by U.S Mail to the address of record upon
the client’s written request. Prorating for Terminating Accounts is calculated by the following formula: Fee
Paid x {Days Remaining in Quarter / Total Number of Days in Quarter}.
No one employed by RHI receives compensation for selling securities or other investment products.
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Item 5
Fees and Compensation, cont’d
Individual Investment Supervisory Services Fee
The services provided under the fee schedule (titled “Individual Investment Supervisory Services Fee
Schedule") set forth below include evaluation of investment policy, portfolio manager selection and
retention, performance evaluation and quarterly portfolio evaluation reports.
All fees are negotiable especially in cases in which the client's asset base is small relative to the minimum
fee or the client elects to receive a limited level of service. Otherwise, all clients are subject to the Standard
Fee Schedule unless, at management's discretion, a discount is offered in the early years to a prospective
client for competitive reasons.
Individual Investment Supervisory Services Fee Schedule:
Client Assets:
Fee:
Less than $500,000
Next $1.5 Million
Next $3 Million
Next $5 Million
Next $10 Million
Over $20 Million
1.50%
1.00%
80% of 1%
70% of 1%
60% of 1%
50% of 1%
Applicable fees are payable at the beginning of each calendar quarter. All financial advisory relationships
are terminable at any time. Conventionally, client accounts are debited for fees incurred on a quarterly
basis. Under certain circumstance, RHI may offer the option to have the fees billed by invoice for fees
incurred.
Clients are subject to more than one fee. As stated above, RHI receives a fee for services. However,
investment vehicles, custodians, third-party administrators and Investment companies, such as mutual
funds, money market funds, and separate account managers also charge a fee. These fees are fully
disclosed to the client. Traditionally, fees charged by these money managers are operational and money
management expense associated with their respective investment vehicles. Furthermore, most accounts
are subject to some custodial, brokerage and transactional fees (Please see Item 12: Brokerage). Such
charges will be in addition to the fees charged by RHI.
Clients pay fees in advance. If a client should terminate the relationship during a calendar quarter, any fees
paid in advance will be prorated and proportionately returned by U.S Mail to the address of record upon
the client’s written request. Prorating for Terminating Accounts is calculated by the following formula: Fee
Paid x {Days Remaining in Quarter / Total Number of Days in Quarter}.
No one employed by RHI receives compensation for selling securities or other investment products.
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Item 5
Fees and Compensation, cont’d
Additional Services Fee
Due to the fully customizable nature of Additional Services, all fees are priced with consideration towards
the specification of the service provided and are negotiable. Primarily these services focus on technology
solutions. These services include:
Investment Overview Reports
➢ Data Aggregation
➢
➢ Custom Benchmarking
➢ Cash Flows Reports
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Item 6
Performance-Based Fees and Side-By-Side Management
RHI does not charge accounts using performance-based fees because of inherent conflicts of interests
that could result in favoring accounts with these types of relationships.
Item 7
Types of Clients
RHI provides a full range of services for its individual and institutional clients, including high-net worth
individuals; family limited partnerships; family offices; public, corporate and Taft-Hartley employee benefit
plans; endowments, foundations and charitable trusts.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies for Services provided through RHI
RHI supplies comprehensive and general investment advice to its clients by assisting and educating the
client regarding asset allocation modeling, performance-based analytics, the role of a fiduciary, and
manager selection. It is the goal of RHI to provide clients with an understanding of their present levels of
risk while experiencing higher levels of risk-adjusted returns (alpha) through the funds or managers
selected. RHI’s due diligence process includes on-site visits and conference calls with the investment
managers and investment companies charged to manage the assets of the portfolio, including the
following methods of analysis:
Manager Risk Reporting and Profiling
RHI provides mutual fund and separate account manager risk reports for analyzing or monitoring of clients’
portfolios in order to gain as much understanding of the risk/return trade-off within a portfolio as possible.
We utilize a proprietary model in the tradition of Eugene Fama and Kenneth French to help determine
whether the manager’s stock selection skill (alpha), had a positive or negative impact on the portfolio.
We measure manager’s risk exposures and risk-adjusted returns with high precision using advanced
financial-economic methodologies based on the academic and industry-proven multi-factor approach
developed by Fama and French.
Multi-Factor Analysis
Based upon modern financial economics, RHI uses the advanced multi-factor Fama-French methodology
to measure managers’ exposures to the risk factors in stock and bond markets and their alphas.
Manager Screening
Evaluates each manager based upon their performance alpha, or risk-adjusted return. A manager’s
evaluation combines: their alpha, their alpha’s signal-to-noise ratio, and proportion of months that their
alpha is positive. RHI’s evaluations are computed within a manager’s style peer group.
➢ Managers characteristics, such as:
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss, cont’d
Asset class
o
o Investment category
o Sub-category
o Assets under management
o Manager tenure
o Turnover
➢ Risk and performance variables, including:
o Risk exposure
o Alpha
o Alpha peer group rank
Portfolio Monitoring
RHI monitors and tracks the performance and investment style of the managers in our clients’ portfolios.
Any significant changes in their performance or style are detected and reviewed.
Funding Studies
Funding Studies allows RHI to produce a concise and effective report for a client’s investment committee,
to help determine an appropriate asset mix and spending rule given a particular level of risk. Oftentimes
the funding study is the first significant investment-planning step in the management of the foundation’s
assets. The report includes a comparison of the current portfolio against a proposed mix, including
modeling various spending rules to simulate what the impact of spending more, or less, or taking on more
or less risk might be on the fund. Also, we review the effect of simulating the impact of higher inflation
rates to a portfolio over time utilizing a mean-variance optimization and Monte Carlo simulation.
Asset Liability Studies
RHI provides comprehensive and effective reports for a defined-benefit plan’s investment committee
that will help determine an appropriate asset mix to meet future liabilities. Oftentimes, the asset liability
study becomes a part of the investment policy statement in determining a targeted rate of return. The final
report includes a comparison of the current portfolio against alternative asset mixes and strategies.
Alternatives include traditional modern portfolio theory and liability-driven investing. The report utilizes
a simulation of the impact of higher inflation rates and actuarial changes to a portfolio over time. This
process also utilizes mean-variance optimization and Monte Carlo simulation to create the reports.
General Risk of Loss Statement
Prior to investing in investment securities, clients of RHI should consider the following.
Investing in securities involves risk of loss, including the loss of principal.
➢
➢ All securities markets experience varying degrees of volatility.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss, cont’d
➢ The portfolio value may fluctuate at any given time and may be worth more or less than the
amount originally implemented.
➢ Past performance is not indicative of future performance.
Mutual Funds (Open-end Investment Company)
A mutual fund is a company that pools money from many investors and invests the money in stocks, bonds,
short‐term money‐market instruments, other securities or assets, or some combination of these
investments. The combined holdings the mutual fund owns are known as its portfolio. Each share
represents an investor’s proportionate ownership of the fund’s holdings and the income those holdings
generate. The price that investors pay for mutual fund shares is the fund’s per share net asset value (NAV)
plus any shareholder fees that the fund imposes at the time of purchase (such as sales loads). Some of the
risks of mutual funds include having to pay taxes on any capital gains distribution the investor receives
even if the fund goes on to perform poorly after the investor buys shares or lack of real‐time prices, as
mutual funds typically only calculate their NAV once every business day, typically after the major U.S.
exchanges close.
When it comes to investing in mutual funds, investors have literally thousands of choices. Most mutual
funds fall into one of three main categories—money market funds, bond funds (also called “fixed income”
funds), and stock funds (also called “equity” funds). Each type has different features and different risks and
rewards. Generally, the higher the potential return, the higher the risk of loss.
Tax Consequences of Mutual Funds
When investors buy and hold an individual stock or bond, the investor must pay income tax each year on
the dividends or interest the investor receives. However, the investor will not have to pay any capital gains
tax until the investor actually sells and unless the investor makes a profit. Mutual funds are different. When
an investor buys and holds mutual fund shares, the investor will owe income tax on any ordinary dividends
in the year the investor receives or reinvests them. In addition to owing taxes on any personal capital gains
when the investor sells shares, the investor may also have to pay taxes each year on the fund’s capital
gains. That is because the law requires mutual funds to distribute capital gains to shareholders if they sell
securities for a profit that cannot be offset by a loss.
Money Market Funds
Money market funds have relatively low risks, compared to other mutual funds (and most other
investments). By law, they can invest in only certain high‐quality, short‐term investments issued by the
U.S. Government, U.S. corporations, and state and local governments. Money market funds try to keep
their net asset value (NAV)—which represents the value of one share in a fund—at a stable $1.00 per share.
However, the NAV may fall below $1.00 if the fund’s investments perform poorly. Investor losses have
been rare, but they are possible. Money market funds pay dividends that generally reflect short term
interest rates, and historically the returns for money market funds have been lower than for either bond
or stock funds. That is why “inflation risk”—the risk that inflation will outpace and erode investment
returns over time—can be a potential concern for investors in money market funds.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss, cont’d
Bonds and Bond Funds
Bond funds generally have higher risks than money market funds, largely because they typically pursue
strategies aimed at producing higher yields. Unlike money market funds, the SEC’s rules do not restrict
bond funds to high‐quality or short‐term investments. Because there are many different types of bonds,
bond funds can vary dramatically in their risks and rewards. Some of the risks associated with bond funds
include credit risk, interest rate risk, and prepayment risk. Additionally, these risks also apply to individual
stocks, including concentration risks and lack of diversification.
Stocks and Stock Funds
Although a stock’s or stock fund’s value can rise and fall quickly (and dramatically) over the short term,
historically stocks have performed better over the long term than other types of investments—including
corporate bonds, government bonds, and treasury securities. Overall “market risk” poses the greatest
potential danger for investors in stocks funds. Stock prices can fluctuate for a broad range of reasons—
such as the overall strength of the economy or demand for particular products or services. Additionally,
these risks also apply to individual stocks, including concentration risks and lack of diversification.
Exchange Traded Funds (ETFs)
An ETF is a type of Investment Company (usually, an open‐end fund or unit investment trust) whose
primary objective is to achieve the same return as a particular market index. An ETF is similar to an index
fund in that it will primarily invest in securities of companies that are included in a selected market index.
Unlike traditional mutual funds, which can only be redeemed at the end of a trading day, ETFs trade
throughout the day on an exchange. Like stock mutual funds, ETF prices may be affected by the prices of
the underlying securities or the overall market. ETF prices that track a particular sector may be affected by
factors affecting that particular industry segment.
Item 9
Disciplinary Information
Neither RHI nor any management person of RHI has been named in a legal or disciplinary event that is
material to a client’s or prospective client’s evaluation of our advisory business or the integrity of our
management.
Item 10
Other Financial Industry Activities and Affiliations
No employee or management person of RHI is registered, or has an application pending to register as a
broker-dealer or a registered representative of a broker-dealer.
No employee or management person of RHI is registered, or has an application pending to register as a
futures commission merchant, commodity pool operator or a commodity trading advisor.
No employee or management person of RHI is affiliated with or has an arrangement with another financial
industry entity or activity.
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Item 11
Code of Ethics, Participation or Financial Interest in Client Transactions and Personal
Trading
Code of Ethics
The Robert Harrell Incorporated (RHI) Code of Ethics was adopted pursuant to SEC rule 204A-1 and applies
to “supervised person” i.e. directors, officers and employees of RHI as well as “access person”
i.e. any of RHI's supervised persons who provide advice on behalf of the adviser and are subject to RHI's
supervision and control; who have access to nonpublic information regarding clients' purchase or sale of
securities, or nonpublic information regarding the portfolio holding of any fund; or are involved in making
securities recommendations to clients, or have access to such recommendations that are nonpublic. Upon
written request, clients may receive a copy of RHI's Code of Ethics. The purpose is to deter wrongdoing by
promoting:
➢ Honest and ethical conduct, including the ethical handling of actual or apparent conflicts of
➢
➢
➢
interest between personal and professional relationships;
Full, fair, accurate, timely, and understandable disclosure in reports and documents that the
Company files with, or submits to, the Securities and Exchange Commission (the “SEC”) and in other
public communications made by the Company;
Avoidance of conflicts of interest, including disclosure to an appropriate person or persons
identified in the Code of any material transaction or relationship that reasonably could be expected
to give rise to such a conflict;
Compliance with applicable federal securities laws: the Securities Act of 1933, the Securities
Exchange Act of 1934, the Sarbanes-Oxley Act of 2002, the Investment Company Act of 1940, the
Advisers Act, Title V of the Gramm-Leach-Bliley Act, any rules by the commission under any of
these statues, the Bank Secrecy Act as it applies to mutual funds and investment advisers, and any
rules adopted thereunder by the Commission or the Department of the Treasury.
➢ Prompt internal reporting of suspected violations to an appropriate person or Persons; and
➢ Accountability for adherence to the Code.
Participation or Financial Interest in Client Transactions
No employee or management person of RHI recommends to clients, buys or sells, securities which we have
direct material financial interest.
Personal Trading
Personal securities trading applies to employee, related and supervised person and access person and
include person’s immediate families (including any relatives by blood or marriage living in the
employees' household). Personal securities trading account is any account in which the employee,
supervised person or access person has a direct or indirect beneficial interest (such as a trust).
Employees are required to report their personal securities transaction report to the Chief Compliance
Officer (CCO) on a quarterly basis and each transaction report must contain the date of the transaction,
the title, and as applicable the exchange ticker symbol or CUSIP number, interest rate and maturity date
and number of shares of each reportable security involved. The nature of the transaction i.e. purchase,
sale or any other type of acquisition or disposition, the price of the security at which the transaction was
effected, the name of the broker dealer or bank with or through which the transaction was effected and
the date that the report was submitted . The report must be submitted no later than 30 days after the
end of each calendar quarter.
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Item 11
Code of Ethics, Participation or Financial Interest in Client Transactions and Personal
Trading, cont’d
Personal Trading Oversight and Monitoring
When client securities trades are being placed or recommendations are being made, access persons are
not permitted to place personal securities trades and must disclose their intention to participate in the
same security to the CCO. The length of such periods and the persons or categories of persons to whom
they apply, will vary to meet the nature and practices of RHI. The period imposed could be for the day or
a number of calendar days where trades in a client portfolio are taking place. Traditionally, RHI makes
recommendations for investment companies or separate account managers to its Clients. These types of
investments do not create conflicts of interest if employees and clients invest at or about the same time
because of the nature of pooled investments.
Employees are required to obtain approval from the CCO before directly or indirectly acquiring beneficial
ownership in any security in an initial public offering or in a limited offering.
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Item 12
Brokerage Practices
Brokerage Practices
Research and other Soft Dollar Benefits
RHI has no particular preference as to which Custodian or Broker-Dealer a client chooses to use. In the
absence of a relationship from the client, RHI may recommend that clients establish brokerage accounts
with the Schwab Institutional division of Charles Schwab & Co., Inc. (Schwab), a registered broker- dealer,
member FINRA SIPC, the Institutional Wealth Services division of Fidelity Investments, LLC (Fidelity), a SEC
registered broker-dealer, members NYSE, SIPC, or Interactive Brokers LLC, a registered Futures Commission
Merchant (“FCM”) to maintain custody of clients' assets and to effect trades for their accounts. RHI is
independently owned and operated and not affiliated with Schwab, Fidelity or Interactive Brokers LLC. RHI
does not receive any “Soft Dollar Benefits” from Schwab, Fidelity, Interactive Brokers LLC or any other
Broker-Dealer; we receive technical and administrative access to their institutional trading and custody
services, which are typically not available to their retail investors. These services generally are available to
Independent Investment Advisers on an unsolicited basis, and are not otherwise contingent upon Adviser
committing to either broker-dealer any specific amount of business (assets in custody or trading). Schwab,
Fidelity and Interactive Brokers LLC services include brokerage (best execution practices), custody,
research and access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment.
For clients' accounts maintained in their custody, the broker-dealers recommended generally do not
charge separately for custody but are compensated by account holders through commissions or other
transaction-related fees for securities trades that are executed or settled by the broker-dealer. These
broker-dealers typically make available to RHI other products and services that may benefit RHI, but may
not directly benefit its clients' accounts. Some of these other products and services assist RHI in
maintaining and administering clients' accounts, increasing the serviceability of the accounts. These
benefits include software and other technology that provide access to client account data (such as trade
confirmations and account statements); facilitate trade execution (and allocation of aggregated trade
orders for multiple client accounts); provide research, pricing information and other market data; facilitate
payment of RHI’s fees from its clients' accounts; and assist with back-office functions, recordkeeping and
client reporting.
While as a fiduciary, RHI endeavors to act in its clients' best interests, and RHI only recommends these
custodians to clients who do not have a preference. RHI is confident that these transaction fees, when
paid, are competitive with those charged by other discount brokers. Additionally, RHI does not believe that
any clients have not received the most favorable execution, particularly because we typically recommend
the purchase of investment companies/mutual funds through Schwab, Fidelity or Interactive Brokers LLC.
Neither Schwab, Fidelity, Interactive Brokers LLC or any other Broker-Dealer
refers clients to RHI.
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Item 13
Review of Accounts
Accounts are monitored on an ongoing basis and reviewed on a quarterly basis. The reviewer of the
accounts will be the Investment Policy Committee (“IPC”). IPC will review the portfolios of the consulting
and supervisory assets. IPC meets at least twice per month to review the following: investment markets,
perceived macroeconomic investment risks, firm asset trends, firm-level holding concentrations, client
investment results, and model portfolio investment results/allocations/strategies. Additionally, the
employees will review his/her accounts at least annually with oversight from the IPC. Members of IPC are:
Robert Harrell, CEO; Sandra Larsen Harrell, President; William Harrell, Senior Vice President and Chief
Compliance Officer.
Account Reporting
Clients of RHI receive written consolidated reports on a quarterly basis. Additionally, the client should
receive a monthly statement from their custodian every month during which there was activity in their
account(s).
Item 14
Client Referrals and Other Compensation
Other Compensation
Neither RHI nor any of our employees receives any economic benefit, sales awards or other prizes from
any outside parties for providing investment advice.
Client Referrals
RHI does not compensate persons or firms for client referrals.
Item 15
Custody
Custody is also disclosed in Form ADV because RHI has authority to transfer money from client account(s),
which constitutes a standing letter of authorization (SLOA). Accordingly, RHI will follow the safeguards
specified by the SEC rather than undergo an annual audit.
Item 16
Investment Discretion
RHI does accept discretionary investment authority at the request and acceptance of the client. Prior to
assuming discretionary authority, clients are provided an Investment Advisory Agreement and ADV Part
2A and 2B. By signing the agreement, clients grant RHI discretionary investment authority.
Clients also complete our Investor Profile or other confidential information for our records. This
information is for us to assess how to prudently implement our discretionary authority.
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Item 17
Voting Client Securities
Robert Harrell Incorporated (RHI) (Adviser) does not traditionally buy individual securities for their client's
accounts. In client relationships where Robert Harrell Incorporated has discretionary authority over the
investments being made, RHI invests the client's assets in either mutual funds, commingled or pooled
funds, or separate accounts at an investment management firm (IMF). In these investments, the IMF is
responsible for voting proxies on the individual securities being held in their portfolio in the best interest
of their clients.
However, in most discretionary client relationships, RHI does have proxy voting authority on any proxies
issued by the mutual fund investments themselves. Additionally, there may be circumstances where
clients may want RHI to advise on one or more individual securities in their account and vote proxies on
the security(ies) on their behalf. These are the situations to be addressed in these policies.
Voting Proxy Policies
The ultimate goal in voting on any proxy is to vote in which ever manner is in the best interest of the
client. Client proxies that are received by the Adviser will be voted, unless the Adviser deems that it is in
the best interest of the client not to vote the proxy. The first step in meeting this goal is to remain
informed by monitoring the mutual funds and corporate actions. This monitoring function will be
implemented by the Adviser's reading of financial newspapers, weekly’s, trade journals and magazines,
web based research and the viewing of financial media. Additionally, the proxy material itself tends to
contain detailed information on the nature of the proxy being voted.
For individual securities that RHI may be advising for a client, RHI will always vote with management
regarding changes in directors or accounting firms. For broader issues, such as corporate governance
matters, changes to capital structure, compensation and benefit issues, and social and corporate
responsibility issues, RHI will vote with management unless it is clear that doing so will be detrimental to
the company's stock price, and hence not in the best interest of the client.
For mutual fund proxy voting, RHI will always vote against any issue that will lead to higher shareholder
expenses and will always vote against a proposal to change a fund's fundamental investment strategy.
For other issues, RHI will vote with management unless it is clear that doing so will significantly alter the
fund's investment strategy, or in some other form, not be in the client's best interest.
RHI’s Investment Policy Committee will be responsible for monitoring mutual fund activity and
corporate actions, making the voting decisions and submitting the proxies in a timely manner upon
receipt of the proxy materials.
In situations where a conflict of interest arises between the Adviser and the proxy being voted (i.e.,
where the Adviser has a relationship with the company involved or has a financial interest in the
outcome of a vote), the conflict of interest will be disclosed to the client and client consent will be
received in writing before a vote is cast.
Upon written request, clients may receive a copy of RHI's formal Proxy Voting Policies and Procedures.
Requests must be mailed, as RHI is required to maintain a record of all client requests.
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The Adviser will maintain records of proxy statements received, votes cast, communications received and
all documents created that were material to the voting decision and a record of each client’s written
request for proxy voting records, as well as the Advisers written response to these requests for a minimum
of five years.
Item 18
Financial Information
RHI does not require any client to prepay more than 3 months in advance. Additionally, RHI does not
foresee any financial condition that is reasonably likely to impair our ability to meet contractual
commitments to clients.
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