Overview
Assets Under Management: $324 million
Headquarters: CHARLOTTE, NC
High-Net-Worth Clients: 36
Average Client Assets: $8 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Fee Structure
Primary Fee Schedule (SAMPLE BROCHURE)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | $1,000,000 | 1.00% |
$1,000,001 | $5,000,000 | 0.75% |
$5,000,001 | $10,000,000 | 0.65% |
$10,000,001 | $30,000,000 | 0.50% |
$30,000,001 | $50,000,000 | 0.35% |
$50,000,001 | $60,000,000 | 0.25% |
$60,000,001 | and above | 0.15% |
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $10,000 | 1.00% |
$5 million | $40,000 | 0.80% |
$10 million | $72,500 | 0.72% |
$50 million | $242,500 | 0.48% |
$100 million | $327,500 | 0.33% |
Clients
Number of High-Net-Worth Clients: 36
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 85.41
Average High-Net-Worth Client Assets: $8 million
Total Client Accounts: 190
Discretionary Accounts: 190
Regulatory Filings
CRD Number: 305695
Last Filing Date: 2024-05-12 00:00:00
Form ADV Documents
Primary Brochure: SAMPLE BROCHURE (2025-03-10)
View Document Text
Part 2A of Form ADV: Firm Brochure
REICHARDCAPITAL,LLC
200 South College Street
Suite 1530
Charlotte, NC 28202
Telephone: 704-312-4015
Email: jamesreichard@reichardcapitalllc.com
Effective: March 10, 2025
This Brochure provides information about the qualifications and business practices of Reichard Capital, LLC
(hereinafter “Reichard Capital”, the “Firm” or “we”). If you have any questions about the contents of this
brochure, please contact us at 704-312-4015 or jamesreichard@reichardcapitalllc.com. The information in
this brochure has not been approved or verified by the United States Securities and Exchange Commission
or by any state securities authority.
It should be noted that registration as an investment adviser does not require and should not be interpreted
to imply any particular level of skill or training. The oral and written communications of an Adviser provide
you with information about which you determine to hire or retain an Adviser.
information about Reichard Capital also
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD number. Our
Firm’s CRD number is 305695.
Item 2
Material Changes
This Brochure provides information on a variety of topics relating to our business practices, advisory services and
fees, professionals and policies that may relate to conflicts of interest.
Material Changes
This Brochure updates the last filing on March 1, 2024.
Item 5 Fees and Compensation
Reichard Capital has updated its fee structure for Financial Planning and Portfolio Management Services.
Future Changes
From time to time, we may amend this Brochure to reflect changes in our business practices, changes in
regulations and routine annual updates as required by the securities regulators. This complete Brochure or
a Summary of Material Changes shall be provided to each client annually and if a material change occurs in
the business practices of Reichard Capital.
this Brochure at any
At any time, you may review the current Brochure online at the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching for our firm name or our CRD No. 305695. You may also
time, by contacting us at 704-312-4015 or
request a copy of
jamesreichard@reichardcapitalllc.com.
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Item 3
Table of Contents
Page
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 8
Item 9
Item 10
Item 11
Item 12
Item 13
Item 14
Item 15
Item 16
Item 17
Item 18
Cover Page
Material Changes
Table of Contents
Advisory Business
Fees and Compensation
Performance-Based Fees and Side-By-Side Management
Types of Clients
Methods of Analysis, Investment Strategies and Risk of Loss
Disciplinary Information
Other Financial Industry Activities and Affiliations
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Brokerage Practices
Review of Accounts
Client Referrals and Other Compensation
Custody
Investment Discretion
Voting Client Securities
Financial Information
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Item 4
Advisory Business
Reichard Capital is a registered adviser with the SEC. Reichard Capital was organized as a limited liability
company under the laws of the State of North Carolina in March 2019 and became a registered investment
adviser in October 2019. Our principal equity owner (controlling more than 25% or more of this Firm) is
James N. Reichard who is the sole Manager of our Firm, Partner and Chief Compliance Officer.
Advisory Services Offered
Reichard Capital offers the following advisory services to its clients.
Portfolio Management Services – Our Firm provides continuous advice to a client regarding the investment
of client funds based on the individual needs of the client. Through personal discussions in which goals and
objectives based on a client’s particular circumstances are established, we develop a client’s personal investment
policy and create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client’s individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also
review and discuss a client’s prior investment history, as well as family composition and background.
Primarily we manage advisory accounts on a discretionary basis although we may accept nondiscretionary
accounts under certain circumstances. Account supervision is guided by the client’s stated objectives (i.e.,
maximum capital appreciation, growth, income, or growth and income), as well as tax considerations.
Reichard Capital manages clients’ assets primarily utilizing no-load mutual funds, and ETF’s taking into
consideration the overall management style selected by the client. The mutual funds are selected on the
basis of one or more of the following criteria: the fund’s performance history; the industry sector in which
the fund invests; the track record of the fund’s manager; the fund’s investment objectives; the fund’s
management style and philosophy; and the fund’s management fee structure. The weighting of a client’s
portfolio between mutual funds, ETF’s and market sectors is determined by each client’s individual needs
and circumstances.
Clients have the opportunity to place reasonable restrictions on the types of investments which are made on
their behalf. Clients retain individual ownership of all securities in a portfolio.
Certain clients’ portfolios may contain various types of individual securities when they initially engage
our Firm for asset management services. Over time, Reichard Capital may liquidate these holdings
with the objective of fully investing the client’s assets in accordance with their Investment policy
statement.
While client assets will be invested in no-load mutual funds, ETF’s , Reichard Capital may also render
investment advice regarding the following securities:
Exchange-listed securities
Securities traded over-the-counter
Municipal securities
United States governmental securities
Corporate debt securities (other than commercial paper)
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Use of Sub-Advisers and Third-Party Managers – We may also, when appropriate, engage a sub–adviser for
certain portions of a client portfolio. These sub–advisers are independent third-party managers. We may also
recommend direct investment with independent third-party managers. These strategies are used typically
when those third–party managers demonstrate knowledge and expertise in a particular investment strategy. Our
Firm will conduct appropriate due diligence on all independent third-party managers, making reasonable inquiries
into their performance calculations, policies and procedures, Code of Ethics, and other operational and compliance
matters deemed important to account performance and risk management.
As part of this service, we perform management searches of various unaffiliated registered investment advisers.
Based on a client’s individual circumstances and needs (as exhibited in the client’s investment objectives,
investment policy statement (“IPS”) or similar suitability document) we will determine which selected third–party
manager’s portfolio management style is appropriate for that client. Factors considered in making this
determination include account size, risk tolerance, the opinion of each client and the investment philosophy of the
selected third-party manager. We will provide and encourage clients to review each third-party manager’s
disclosure document regarding the particular characteristics of any program and managers selected by us.
Once we determine which third-party manager(s) are most appropriate for the client, we will provide the
selected third-party managers with the client’s IPS or similar suitability document. Each selected third-party
manager will then create and manage the client’s portfolio based upon the client’s individual needs as
exhibited in the client’s IPS or similar suitability document.
We will regularly and continuously monitor the performance of the selected third-party manager(s). If we
determine that a particular selected third-party manager is not providing sufficient management services to
the client, or is not managing the client’s portfolio in a manner consistent with the client’s IPS or similar
suitability document, we will remove the client’s assets from that third-party manager and place the client’s
assets with third-party manager at our discretion and without prior consent from the client.
Consulting 529 College Savings Plans – Reichard Capital provides investment advice to individuals
participating in a 529 College Savings Plan by providing periodic recommendations on the allocation of
investments across the menu of investment choices available in their plan. In its capacity as a non -
discretionary adviser, Reichard Capital will evaluate the 529 Plan’s age-based and market-based options
and provide investment recommendations. The client is responsible for making the recommended changes
to the asset allocation of the account and may or may not in a timely manner follow any and all of the
recommendations provided.
Reichard Capital’s consulting services for 529 College Savings Plans participants require that clients furnish
Reichard Capital with the menu of investment choices available and any restrictions imposed on plan investments.
We will initially review the investment choices available to an account, and we will develop a recommended
allocation, identifying what percent of the account should be invested in the choices available.
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Thereafter, on a periodic basis, we will review the investment choices available in the account and
performance of the current choices and recommend allocation changes. We may make recommendations to
switch funds within the 529 Plan, either to reduce risk or to take advantage of perceived attractive
opportunities. The client is responsible to inform Reichard Capital of any changes to his/her 529 Plan.
financial planning services. Financial planning
Financial Planning – Reichard Capital offers
is a
comprehensive evaluation of a client’s current and future financial state by using currently known variables
to predict future cash flows, asset values and withdrawal plans. Through the financial planning process, all
questions, information and analysis are considered as they impact and are impacted by the entire financial
and life situation of the client. Clients purchasing this service receive a written report which provides the client with
a detailed financial plan designed to assist the client achieve his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
PERSONAL: We review family records, budgeting, personal liability, estate information and financial
goals.
TAX & CASH FLOW: We analyze the client’s income tax and spending and planning for past, current and
future years; then illustrate the impact of various investments on the client’s current income tax and future
tax liability.1
INVESTMENTS: We analyze investment alternatives and their effect on the client’s portfolio.
INSURANCE: We review existing policies to ensure client’s desired coverage goals for life, health,
disability, long-term care, liability, home and automobile are being met.
RETIREMENT: We analyze current strategies and investment plans to help the client achieve his or
her retirement goals.
DEATH & DISABILITY: We review the client’s cash needs at death, income needs of surviving
dependents, estate planning and disability income.
ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans, nursing
homes, Medicaid and elder law.
We gather required information through in-depth personal interviews. Information gathered includes the client’s
current financial status, tax status, future goals, return on investment objectives and attitudes towards risk. We
carefully review documents supplied by the client, including a questionnaire completed by the client, and prepare
a written report.
Should the client choose to implement the recommendations contained in the plan, we recommend that the client
work closely with his/her attorney, accountant, insurance agent, and/or stockbroker. Implementation of financial plan
recommendations is entirely the responsibility of the client.
1 Reichard Capital does not provide legal or tax advice and clients/potential clients should consult counsel or their accountant
about their individual legal or tax circumstances.
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We also provide general non-securities advice on topics that may include tax and budgetary planning, estate
planning and business planning.
Typically the financial plan is presented to the client within three months of the contract date, provided that
all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a broker-dealer
or insurance company. Clients are under no obligation to act upon Reichard Capital’s recommendation. If the client
does elect to act on any of the recommendations, the client is under no obligation to effect the transaction through
Reichard Capital.
Assets Under Management: As of December 31, 2024, we were managing $330,342,302 in assets under
management (“AUM”), of which $327,223,041 managed in assets on a discretionary basis in 203 accounts
and $3,119,261 managed in assets in 2 accounts on a non-discretionary basis.
Item 5
Fees and Compensation
The following paragraphs describe the fees and the method of calculation for services provided by our Firm.
Portfolio Management and Subadvisory Services Fees – The annualized fee for portfolio management and
subadvisory services is charged as a percentage of assets under management, according to the following blended
fee schedule. The asset management fee is calculated by applying different rates to different portions of the
portfolio. The Firm may group certain related client accounts for the purposes of achieving the minimum account
size and determining the annualized fee:
Assets under Management
First $1 million
Next $4 million
Next $5 million
Next $20 million
Next $20 million
Next $10 million
Over $60 million
Annual Fee
1.00%
0.75%
0.65%
0.50%
0.35%
0.25%
0.15%
Quarterly Fee
0.2500%
0.1875%
0.1625%
0.1250%
0.0875%
0.0625%
0,0375%
Monthly Fee
0.0833%
0.0625%
0.0542%
0.0416%
0.0292%
0.0208%
0.0125%
These fees may be negotiable under certain circumstances. Reichard Capital does not impose a minimum account
size required for this service. Clients who have their dependent child(s) accounts with Reichard Capital will have
their monthly fees calculated based on the combined portfolio values. Dependent children are defined as those
under age 21 or under age 24 if still in college. Clients will be invoiced monthly in arrears based on the value of the
account on the
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last day of the month. Fees will be debited from the client’s account in accordance with the client’s
authorization.
Sub-Advisers and Third-Party Managers – Third-party managers selected by us typically charge clients a separate
management fee for their services. This management fee is in addition to the portfolio management fees charged
by Reichard Capital for our Portfolio Management Services, as described above. Selected third- party managers
may elect to directly debit client accounts for their management fees upon receiving permission from each
client. These managers may charge their fees in advance or in arrears, monthly or quarterly, depending on the
terms of each investment program and each selected manager’s billing practices. Advisory fees, billing practices,
termination provisions and other third-party manager program features and conditions are described in their
disclosure documents which will be distributed to each client by Reichard Capital.
Fees For Consulting 529 College Savings Plans – For clients who engage Reichard Capital for consulting on
529 College Savings Plans, Reichard Capital typically charges an annual asset-based fee of 0.25%. Fees
will be billed monthly in arrears (i.e., 0.0625% per month) and are due and payable upon receipt.
Financial Planning Fees – Clients that have engaged Reichard Capital for Portfolio Management Services are not
charged for Financial Planning Services.
Annual Reviews: Reichard Capital may charge an hourly fee ranging from $90.00 to $500.00 per hour
depending on the nature and complexity of the client’s financial plan and the Reichard Capital associate
providing the service. These fees will be billed and are due and payable as incurred.
Financial Planning Fee Offset: Clients that have engaged Reichard Capital for Portfolio Management
Services are not charged for Financial Planning Serv ces.
Serv ices
agreeme
Termination of the Advisory Relationship – A client agreement may be canceled at any time, by either party,
Termination of the Advisory Relationship – A
for any reason upon receipt of 30 days written notice. As Reichard Capital fees are billed and collected
in arrears, no fee refunds will be required.
ERISA - We are deemed to be a fiduciary to advisory clients that have individual retirement accounts (IRAs) pursuant
to the Employee Retirement Income and Securities Act ("ERISA"), and regulations under the Internal Revenue Code
of 1986 (the "Code"), respectively. As such, our firm is subject to specific duties and obligations under ERISA and the
Internal Revenue Code that include among other things, restrictions concerning certain forms of compensation.
Mutual Fund Fees – All fees paid to Reichard Capital for investment advisory services are separate
and distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders. These
fees and expenses are described in each fund’s prospectus and will generally include a management fee,
other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a client may
pay an initial or deferred sales charge. A client could invest in a mutual fund directly, without our
services. In that case, the client would not receive the services provided by our Firm which are designed,
among other things, to assist the client in determining which mutual fund or funds are most appropriate
to each client’s financial condition and objectives. Accordingly, the client should review both the fees charged
by the funds and our fees to fully understand the total amount of fees to be paid by the client and to thereby
evaluate the advisory services being provided.
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Additional Fees and Expenses – In addition to our advisory fees, clients are also responsible for the fees and
expenses charged by custodians and imposed by broker dealers, including, but not limited to, any transaction
charges imposed by a broker dealer with which an independent investment manager effects transactions for
the client’s account(s). Please refer to the “Brokerage Practices” section (Item 12) of this Form ADV for additional
information.
Advisory Fees in General – Clients should note that similar advisory services may (or may not) be available
from other registered (or unregistered) investment advisers for similar or lower fees.
Limited Prepayment of Fees – Under no circumstances do we require or solicit payment of fees in excess of
$1,200 more than six months in advance of services rendered.
Item 6
Performance-Based Fees and Side-By-Side Management
Reichard Capital does not charge performance-based fees. The fees described in Item 5 above are not based on
a share of capital gains or capital appreciation of the client’s assets. Reichard Capital does not manage any
proprietary investment funds (for example, a mutual fund, private equity fund or hedge fund) and has no financial
incentive to recommend any particular investment options to its clients.
Item 7
Types of Clients
Reichard Capital provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
Trusts
High net worth individuals
Estates
Corporations or other businesses not listed above
Charitable organizations
Other Investment Advisers
As previously disclosed in Item 5, our Firm has established certain minimum account requirements, based
on the nature of the service(s) being provided. For a more detailed understanding of those requirements,
please review the disclosures provided in each applicable service.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Methods Of Analysis – We use the following methods of analysis in formulating our investment advice and/or
managing client assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic and
financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a good
time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk, as
the price of a security can move up or down along with the overall market regardless of the economic and
financial factors considered in evaluating the stock.
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an appropriate ratio
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of securities, fixed income, and cash suitable to the client’s investment goals and risk tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will change over
time due to stock and market movements and, if not corrected, will no longer be appropriate for the client’s
goals.
Third-Party Manager Analysis. We examine the experience, expertise, investment philosophies, and past
performance of independent third-party investment managers prior to engaging them in a sub-advisory
capacity in an attempt to determine if that manager has demonstrated an ability to invest over a period of
time and in different economic conditions. We monitor the manager’s underlying holdings, strategies,
concentrations and leverage as part of our overall periodic risk assessment. Additionally, as part of our due-
diligence process, we survey the manager’s compliance and business enterprise risks.
These managers have full discretion over the securities they purchase. As such, traditional fundamental, technical
or other securities analysis is not possible when formulating recommendations. Instead, we rely on a robust due
diligence process on these investment managers in determining which managers to recommend to our clients.
A risk of investing with a third-party manager who has been successful in the past is that he/she may not be able
to replicate that success in the future. In addition, as we do not control the underlying investments in a third-party
manager’s portfolio, there is also a risk that a manager may deviate from the stated investment mandate or
strategy of the portfolio, making it a less suitable investment for the client(s). However, the sub- adviser provides
Reichard Capital with periodic reports and we monitor those accounts to ensure that account management is
consistent with the client’s stated investment objectives and any client-imposed restrictions. Moreover, as we do
not control the manager’s daily business and compliance operations, we may be unaware of the lack of internal
controls necessary to prevent business, regulatory or reputational deficiencies.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the companies whose
securities we purchase and sell, the rating agencies that review these securities, and other publicly - available
sources of information about these securities, are providing accurate and unbiased data. While we are alert to
indications that data may be incorrect, there is always a risk that our analysis may be compromised by inaccurate
or misleading information.
Investment Strategies – We use the following strategies in managing client accounts, provided that such
strategies are appropriate to the needs of the client and consistent with the client’s investment objectives,
risk tolerance, and time horizons, among other considerations:
Long-term purchases. We recommend the purchase of securities with the idea of holding them in the client’s
account for a year or longer. Typically we employ this strategy when:
we believe the securities to be currently undervalued, and/or
we want exposure to a particular asset class over time, regardless of the current projection for this
class.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling them within
a relatively short time (typically a year or less).
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Risk of Loss. Clients should understand that investing in any securities, including mutual funds, involves risk
of loss of both income and principal.
Item 9
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of our advisory business or the integrity of our management.
Our Firm and our management personnel have no history of disciplinary events.
Item 10
Other Financial Industry Activities and Affiliations
Reichard Capital is not registered, nor does it have an application pending to register as a broker-dealer, futures
commission merchant, commodity pool operator or commodity trading advisor. Furthermore, none of our
management persons are registered or have pending applications to become registered as any of the foregoing
entities.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our Firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that we
require of our employees, including compliance with applicable federal securities laws.
Reichard Capital and our personnel owe a duty of loyalty, fairness and good faith towards our clients, and
have an obligation to adhere not only to the specific provisions of the Code of Ethics but to the general
principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions reports as
well as initial and annual securities holdings reports that must be submitted by the Firm’s access persons. Among
other things, our Code of Ethics also requires the prior approval of any acquisition of securities in a limited offering
(e.g., private placement) or an initial public offering. Our Code also provides for oversight, enforcement and
recordkeeping provisions.
Reichard Capital’s Code of Ethics further includes the Firm’s policy prohibiting the use of material non-public
information. While we do not believe that we have any particular access to non-public information, all
employees are reminded that such information may not be used in a personal or professional capacity.
Furthermore, it is Reichard Capital’s policy that the Firm will not affect any principal or agency cross securities
transactions for client accounts. Reichard Capital will also not cross trades between client accounts. Principal
transactions are generally defined as transactions where an adviser, acting as principal for its own account
or the account of an affiliated broker-dealer, buys from or sells any security to any advisory client. A principal
transaction may also be deemed to have occurred if a security is crossed between an affiliated private fund
and another client account. An agency cross transaction is defined as a transaction where a person acts as
an investment adviser in relation to a transaction in which the investment adviser, or any person controlled
by or under common control with the investment adviser, acts as broker for both the advisory client and for another
person on the other side of the transaction. Agency cross transactions may arise where an adviser is dually
registered as a broker-dealer or has an affiliated broker-dealer.
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A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request a
copy by email sent to jamesreichard@reichardcapitalllc.com or by calling us at 704-312-2318.
Item 12 Brokerage Practices
As our Firm does not have the discretionary authority to determine the broker-dealer to be used or the commission
rates to be paid, clients may direct Reichard Capital as to the broker-dealer to be used. Not all advisers require
clients to direct the use of a particular broker for all trades. In directing the use of any broker, it should be
understood that we will not have authority to negotiate commissions or to necessarily obtain volume discounts,
and we may be unable to achieve “best execution” (defined as an optimal combination of price and service). This
may cost you more money. In addition, a disparity in commission charges may exist between the commissions
charged to the client and those charged to other clients.
Reichard Capital generally recommends that our advisory clients establish brokerage accounts with Charles
Schwab & Co., Inc. (“Schwab”), a FINRA registered broker-dealer, SIPC member, and qualified custodian, to
maintain custody of clients’ assets and to effect trades for their accounts. Although we recommend that clients
establish accounts at Schwab, it is the client’s decision to place assets under custody with Schwab. Reichard
Capital is independently owned and operated and is not affiliated with Schwab.
Schwab Advisor Services provides Reichard Capital with access to its institutional trading, custody, reporting and
related services, which are typically not available to Schwab retail investors. Schwab also makes available various
support services. Some of those services help Reichard Capital manage or administer our clients’ accounts while
others help Reichard Capital manage and grow our business. These services generally are available to
independent investment advisers on an unsolicited basis, at no charge to them. Schwab’s brokerage services
include the execution of securities transactions, custody, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a significantly
higher minimum initial investment.
For our client accounts maintained in its custody, Schwab generally does not charge separately for custody
services but is compensated by account holders through commissions and other transaction-related or asset-
based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab Advisor Services also makes available to our Firm other products and services that benefit Reichard
Capital but may not directly benefit our clients’ accounts. Many of these products and services may be used
to service all or some substantial number of our client accounts, including accounts not maintained at
Schwab.
Schwab’s products and services that assist us in managing and administering our clients’ accounts include
software and other technology that:
provide access to client account data (such as trade confirmations and account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
provide research, pricing and other market data;
facilitate payment of our fees from clients’ accounts; and
assist with back-office functions, recordkeeping and client reporting.
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Schwab Advisor Services also offers other services intended to help us manage and further develop our
business enterprise. These services may include:
technology, compliance, legal and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered to Reichard
Capital. Schwab Advisor Services may discount or waive fees it would otherwise charge for some of these services
or pay all or a part of the fees of a third-party providing these services to our Firm. Schwab Advisor Services may
also provide other benefits such as educational events or occasional business entertainment of our personnel. In
evaluating whether to recommend or require that clients custody their assets at Schwab, we may take into account
the availability of some of the foregoing products and services and other arrangements as part of the total mix of
factors we consider and not solely on the nature, cost or quality of custody and brokerage services provided by
Schwab, which creates a conflict of interest.
As a matter of policy and practice, Reichard Capital does not generally block client trades and, therefore, we
implement client transactions separately for each account. Consequently, certain client trades may be
executed before others, at a different price and/or commission rate. Additionally, our clients may not receive
volume discounts available to advisers who block client trades.
Reichard Capital does not have any arrangements to compensate any broker-dealer for client referrals.
It is Reichard Capital’s policy to make the client whole with respect to any trade error losses incurred by the client
as a result of a trade error caused by our Firm. Furthermore, Reichard Capital does not retain any client trade
error gains. It is our Firm policy that any benefits realized as a result of a trade error caused by Reichard Capital
will accrue to the benefit of such client.
Best Execution – Investment advisors who manage or supervise client portfolios have a fiduciary obligation
of best execution. The determination of what may constitute best execution and price in the execution of a
securities transaction by a broker involves a number of considerations and is subjective. Factors affecting
brokerage selection include the overall direct net economic result to the portfolios, the efficiency with which
the transaction is affected, the ability to effect the transaction where a large block is involved, the
operational facilities of the broker-dealer, the value of an ongoing relationship with such broker and the
financial strength and stability of the broker. The firm does not receive any portion of the trading fees.
Soft Dollar – Reichard Capital may receive unsolicited research reports from broker-dealer(s) that receive
client commissions. Receipt of these unsolicited reports is not contingent upon any level of brokerage
business and the Firm has not entered into any contract or agreement concerning these reports. The Firm
does not receive any other research, products or services from any broker-dealer or third party in
connection with client securities transactions (“soft dollar benefits”) other than what is described above.
Item 13
Review of Accounts
Portfolio Management Services, Including Subadvisory Services and Use of Sub-Advisers and Third-
Party Managers
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Reviews: While the underlying securities within Portfolio Management Services accounts are continually
monitored, these accounts are reviewed at least annually, including the performance of third-party managers.
Accounts are reviewed in the context of each client’s stated investment objectives and guidelines. More frequent
reviews may be triggered by material changes in variables such as the client’s individual circumstances, or the
market, political or economic environment. These accounts are reviewed by Reichard Capital’s Manager/CCO
and the client’s respective investment manager.
Reports: In addition to the monthly statements and confirmations of transactions that clients receive from
their broker-dealer, we provide semi-annual reports summarizing account performance, balances and
holdings. Clients may also receive additional reporting from selected third-party managers, depending on the
specific contractual provisions negotiated with each third-party manager.
Consulting For 529 College Savings Plans
Reviews: Due to the nature of these services, no formal reviews will be conducted for these Consulting
Services clients.
Reports: At the completion of its initial assessment of the Plan, Reichard Capital will provide a written report
setting forth its investment allocation recommendations. 529 College Savings Plan clients will not receive
additional reports unless otherwise contracted for.
Financial Planning Services
Reviews: While reviews may occur at different stages depending on the nature and terms of the specific
engagement, typically no formal reviews will be conducted for Financial Planning clients unless otherwise
contracted for.
Reports: Financial Planning clients will receive a completed financial plan. Additional reports will not typically
be provided unless otherwise contracted for.
Annual Reviews – Existing financial planning clients may engage Reichard Capital to conduct a review of the
financial plan on annual basis or in response to significant changes in the client’s financial circumstances.
The fees associated with such reviews will be determined based on client facts, circumstances and needs.
These include the complexity of the client, assets under management, anticipated future additional assets;
related accounts; portfolio style(s), account composition, and reports, among other factors.
Item 14 Client Referrals and Other Compensation
It is Reichard Capital’s policy not to engage solicitors or to pay related or non-related persons for referring
potential clients to our Firm.
These solicitation arrangements create a conflict of interest to the extent that we have an incentive to refer clients
to those advisers that pay us the highest referral fee. We address this conflict of interest in the following ways:
1. We clearly disclose the existence of solicitation arrangements to existing and prospective clients in
our disclosure documents so that they can assess the inherent conflicts of interest and make a fully
informed investment decision;
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2. We provide the following written disclosures to prospective clients prior to the execution of an
advisory agreement with the third-party investment adviser:
a. The name of the third-party investment adviser;
b. The nature of the relationship, including any affiliation, between us and the investment
adviser;
c. A statement that we will be compensated for our solicitation services by the investment
adviser; and
d. The terms of such compensation arrangement, including a description of the compensation
paid or to be paid to us.
3. We endeavor to comply with all rules promulgated under Section 206(4)-3 of the Investment Advisers
Act of 1940 and/or similar applicable state laws and regulations.
In evaluating whether to invest in certain funds, programs or other vehicles and/or to satisfy educational and
CE requirements, on occasion, we receive or accept benefits from certain funds, investment companies or
custodians/broker-dealers, including travel expenses to attend conferences or events sponsored by those
companies. This creates a conflict of interest, which the firm attempts to mitigate by only recommending
funds, programs or securities to clients that are in their best interest and that align with the firm’s fiduciary
responsibilities.
Item 15 Custody
We previously disclosed in the “Fees and Compensation” section (Item 5) of this Brochure that our Firm
directly debits advisory fees from client accounts.
As part of this billing process, the client’s custodian is advised of the amount of the fee to be deducted from
that client’s account. On at least a monthly basis, the custodian is required to send to the client a statement
showing all transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for clients to
carefully review their custodial statements to verify the accuracy of the calculation, among other things.
Clients should contact us directly if they believe that there may be an error in their statement.
Item 16
Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place trades in a
client’s account without contacting the client prior to each trade to obtain the client’s permission.
Our discretionary authority includes the ability to do the following without contacting the client:
determine the security to buy or sell;
determine the amount of the security to buy or sell; and/or
determine the third-party manager to be hired or fired
Clients give us discretionary authority when they sign a management agreement with our Firm, and may limit this
authority by giving us written instructions. Clients may also change/amend such limitations by once again providing
us with written instructions.
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Item 17 Voting Client Securities
As a matter of Firm policy, we do not vote proxies on behalf of clients. Therefore, although our Firm may
provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially owned
by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions, tender offers,
bankruptcy proceedings or other type events pertaining to the client’s investment assets. Clients are
responsible for instructing each custodian of their assets to forward to the client copies of all proxies and
shareholder communications relating to the client’s investment assets.
We do not offer any consulting assistance regarding proxy issues to clients.
Item 18 Financial Information
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client more than six
months in advance of services rendered. Therefore, we are not required to include a financial statement as
part of this Brochure.
As an advisory Firm that maintains discretionary authority for client accounts, we are also required to disclose any
financial condition that is reasonable likely to impair our ability to meet our contractual obligations. Reichard Capital
has never been the subject of a bankruptcy petition nor does Reichard Capital have any adverse financial
situations that would reasonably impair the ability of Reichard Capital to meet all of its obligations to its clients.
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