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Rebalance, LLC
Client Brochure &
Privacy Policy
Item 1: Cover
Page
This brochure provides information about the qualifications and business practices of Rebalance, LLC as well as
its Privacy Policy. If you have any questions about the contents of this brochure, please feel free to contact us
at 650-396-3900 or by email at: spuritz@rebalance360.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Rebalance, LLC is also available on the SEC’s website at www.adviserinfo.sec.gov.
Rebalance, LLC’s CRD number is: 158242. SEC registration does not imply a certain level of skill or training.
635 Bryant St., #6
Palo Alto, California, 94301
Version Date: 03/20/2025
Item 2: Material Changes
The advisory fee and account minimums have been updated. These changes are outlined in
Item 5: Fees and Compensation.
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Item 3: Table of Contents
Item 1: Cover Page
1
Item 2: Material Changes
2
Item 3: Table of Contents
3
Item 4: Advisory Business
4
Item 5: Fees and Compensation
6
Item 6: Performance-Based Fees and Side-By-Side Management
8
Item 7: Types of Clients
8
Item 8: Methods of Analysis, Investment Strategies,
and Risk of Investment Loss
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Item 9: Disciplinary Information
10
Item 10: Other Financial Industry Activities and Affiliations
10
Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading
10
Item 12: Brokerage Practices
11
Item 13: Reviews of Accounts
13
Item 14: Client Referrals and Other Compensation
13
Item 15: Custody
14
Item 16: Investment Discretion
14
Item 17: Voting Client Securities (Proxy Voting)
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Item 18: Financial Information
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Privacy Policy
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Item 4: Advisory Business
Rebalance, LLC (hereinafter “Rebalance”) is a Delaware limited liability company formed in June 2011
(as MR Advisers, Inc.). The principal owners are Somerset Group Enterprise, Inc. and Penny Investor, Inc.,
owned respectively by Scott Puritz and Mitchell Tuchman.
Through the Rebalance360 program, Rebalance provides investment management (“Invest360”),
financial planning (“Plan360”), and decision-making (“Advise360”) advice and support (Invest360,
Plan360, and Advise360, collectively, “Rebalance360”) to its clients.
Invest360
Rebalance offers ongoing portfolio management services for both taxable and tax-deferred investment
accounts, including all kinds of IRAs (such as roll-over, traditional, Roth, SEP, inherited). Rebalance
reviews each client’s goals related to the particular investment account, including, age, time to retirement,
investment experience, and risk tolerance levels, and then recommends an appropriate model portfolio
that Rebalance feels is appropriate for the client. Rebalance’s investment services may include, but are
not limited to, the following:
• Investment Strategy
• Risk Tolerance
• Portfolio Rebalancing
• Portfolio Monitoring
• Asset Allocation
• Financial Planning
• Fund Selection
Rebalance requires discretionary authority from clients in order to select securities and execute transactions
without permission from the client prior to each transaction. Risk tolerance levels are calculated for each
client using an internal “diagnostic,” which is both quantitative and qualitative, and the recommended
portfolio and goals are documented in Exhibit A of the Investment Advisory Agreement entered into with
each client (the “Investment Advisor Agreement”).
Rebalance limits its securities selection to a small universe of Exchange Traded Funds (ETFs) and generally
invests clients’ savings into one of seven model portfolios. These models are comprised of five to nine ETFs
representing domestic and international equities, fixed income and real estate investment trusts. The model
portfolios are:
• Income
• Balanced Income
• Balanced Growth
• Growth
• Diversified Income
• Income Ladder
• Diversified Growth
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Clients may not impose restrictions in investing in certain securities or types of securities in accordance
with their values or beliefs.
In certain instances, clients may transfer taxable investment accounts to Rebalance that include highly
appreciated securities. When the immediate sale of these securities would result in significant tax
consequences, Rebalance may retain such positions and incorporate them into a client’s broader portfolio
strategy. In these cases, Rebalance works with the client to align the account, to the extent practicable,
with one of the firm’s model portfolios or a mutually agreed upon asset allocation. Where appropriate,
certain legacy securities may be used as proxies for model portfolio components. Over time, Rebalance
may recommend the selective sale of these holdings in a manner that is intended to be tax-efficient and
consistent with the client’s long-term investment plan.
Plan360
As a part of Plan360, Rebalance offers financial planning services to those clients who have $1,000,000
or more in assets under management with Rebalance as part of the bundle of services comprising
Rebalance360. Services provided by the financial planning team may include the following: (i) reviewing
and prioritizing clients’ goals and objectives; (ii) developing a summary of clients’ current financial
situation; (iii) completing a retirement planning assessment, including financial projections of assets at
estimated retirement date; and (iv) preparing a written financial plan.
Specific client financial plans and their implementation are dependent upon the client’s current situation
(income, tax levels, and risk tolerance levels). Rebalance constructs a client-specific plan to aid in the
selection of a portfolio that matches restrictions, needs, and targets of the client.
The written financial plan is designed from the personal information and documents furnished to
Rebalance by the client and it is based on the client’s expression of personal investment objectives. It is
essential that tax and legal planning be undertaken only with the advice of the client’s attorney, CPA, and
other financial advisors. The written financial plan is not to be construed as offering legal or accounting
advice. Clients are encouraged to discuss the financial plan prepared by Rebalance with their attorneys
and accountants.
Advise360
Advise360 provides clients with access to a knowledge base comprised of whitepapers that provide useful
information regarding a wide range of personal financial topics that may arise during the course of a client’s
financial planning.
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Other Wealth Management Services
In addition to Rebalance360, Rebalance’s Managing Directors, Scott Puritz and Mitchell Tuchman,
offer a personalized service to a select group of friends, family and high net worth individuals. Services
provided by Mr. Puritz and Mr. Tuchman may include financial planning, asset allocation, and investment
management services. Rebalance manages some or all of the client’s capital in the context of the client’s full
financial picture. These clients may execute a different Investment Advisory Agreement than the one used
for the Rebalance360 (above).
For these clients, Rebalance prefers, but does not limit its securities selection to, Exchange Traded Funds
(ETFs) and may in certain cases utilize or oversee the use of mutual funds, equities, bonds, fixed income,
debt securities, private equity, commodities, venture capital, hedge funds, and government securities.
Rebalance may use other securities as well to help diversify a portfolio when appropriate. These services are
provided at the discretion of Rebalance’s Managing Directors.
Client Assets Under Management
Rebalance has approximately $1,558,126,646 under management as of December 31, 2024. Rebalance has
discretionary authority over all of these assets.
Wrap Fee Program
A wrap fee program is an investment program where the investor pays one stated fee that includes
management fees, transaction costs, fund expenses, and any other administrative fees. Rebalance does not
participate in any wrap fee programs.
Item 5: Fees and Compensation
Rebalance’s annual advisory fees for new client accounts for our Rebalance360 service (as a percentage of
total assets under management) are as follows:
Up to $5,000,000
Over $5,000,000
Up to $1m
0.75%
Up to $7.5m
0.50%
$1m - $2m
0.65%
$7.5m - $15m
0.25%
$2m - $5m
0.50%
Over $15m
0.12%
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The advisory fee is generally charged quarterly based upon the account value as of the last day of the prior
quarter. For an account opened intra-quarter the advisory fee is prorated. For existing accounts, there are
no charges on funds added during the quarter, nor adjustments made for funds withdrawn during the
quarter. Fees are deducted from the accounts. Fees are charged beginning from the date a new account
has been funded. At Rebalance’s discretion, the firm may negotiate the Rebalance360 fees, which will be
reflected in the Investment Advisory Agreement signed by the client.
Additionally, Rebalance’s Managing Directors Scott Puritz and Mitchell Tuchman offer personalized
services to a limited number of clients for a fee that is negotiable depending upon the needs of the client
and complexity of the client’s portfolio. The final fee schedule is included in the Investment Advisory
Agreement signed by the client.
Rebalance provides periodic educational seminars and workshops to clients and the general public free of
charge. Neither Rebalance nor its supervised persons accept any compensation for the sale of securities
or other investment products, including asset-based sales, charges, or services fees from the sale of
mutual funds.
Account Minimums
The account minimum for Rebalance360 accounts is $1,000,000, although this minimum may be waived
at Rebalance’s discretion.
Clients may terminate the Investment Advisory Agreement at any time by providing five days’ written
notice to Rebalance. A pro-rata refund of management fees will be returned to the client for any unearned
fees during a quarter after the termination request has been received. Clients are responsible for the
payment of all third-party fees (i.e. custodian fees, brokerage fees, mutual fund fees, ETF fund fees,
transaction fees, etc.). Third-party fees are separate and distinct from the fees and expenses charged by
Rebalance and are charged separately to clients’ accounts. Please see Item 12 of this brochure regarding
Brokerage Practices.
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BetterK – 401(k) Services
Rebalance’s annual fee for 401(k) and cash balance pension plan clients is 0.75% of the fair market value
of the plan assets, excluding certain assets, with an account minimum of $1,000,000, payable quarterly.
However, the fee may be changed by Rebalance upon thirty (30) days advance notice to the client. Fees
paid as a percentage of plan assets are based on the fair market value of the assets on the last trading day
of the month of the previous calendar quarter as reported by the plan custodian. Fees may be paid (i)
directly by the client, or (ii) out of the plan assets if the client has provided written instructions to the plan
record keeper or custodian to calculate and remit fees directly to Rebalance. All fees will be prorated for
partial periods.
Item 6: Performance-Based Fees and
Side-By-Side Management
Rebalance does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
Rebalance generally provides investment advice and/or management supervisory services to the following
types of clients:
• Individuals
• 401(k) and Other Retirement Plans
• Pooled Investment Vehicles
• High Net Worth Individuals
• Charitable Organizations
Rebalance imposes an account minimum of $1,000,000, which may be waived by Rebalance in certain
circumstances based on the needs of the client and the complexity of the client’s portfolio.
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Item 8: Methods of Analysis, Investment
Strategies, and Risk of Investment Loss
Methods of Analysis
Strategic Asset Allocation is a top-down investment strategy used by Rebalance that focuses on general
movements in the market rather than on performance of individual securities. The rise and fall of certain
securities may not react according to predicted trends. Other factors such as risk tolerance, market timing,
portfolio size, and investment expenses may also affect the portfolio performance.
Investment Strategies
Rebalance predominantly uses long-term rebalancing strategy designed to capture market rates of both
return and risk. Rebalance generally seeks investment strategies where risk is in line with that of the general
domestic and/or international equity and fixed income markets.
Rebalance recommends one of seven basic portfolios. These portfolios are made up of publicly traded
ETFs. The risks of these seven portfolios are correlated with the risks of the global equity and bond markets
because the ETFs Rebalance recommends are broad market indices. All portfolios have a target minimum
amount in cash, generally under 1%. In rare cases, a client may have moved illiquid or unlisted securities
because it would be detrimental to the client to sell when investing in one of the seven portfolios. In
these rare circumstances, Rebalance will leave these securities in place until such time that the sale of the
securities is possible.
Personalized wealth management clients have all or a portion of their portfolios using a strategic asset
allocation strategy with ETFs where it is possible. In other cases, for example where highly appreciated
stock is held in a taxable account, or where a client wishes to hold existing positions, Rebalance may
leverage existing client positions in order to accomplish the asset allocation strategy agreed upon with
the client.
Risk of Investment Loss
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you,
as a client, should be prepared to bear. Additionally, Rebalance relies on the financial and other information
clients provide to Rebalance to provide the Rebalance360 services. Rebalance has no duty or obligation to
investigate the accuracy or completeness of this information.
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Each client agrees in the Investment Advisory Agreement with Rebalance to update any financial and other
information provided to Rebalance. Also, any written financial plan prepared for a client by Rebalance is
based on assumptions that may or may not occur, and asset values and investment returns will fluctuate
based on a variety of factors over time.
Item 9: Disciplinary Information
There are no criminal or civil actions, administrative proceedings, or self-regulatory organization
proceedings to report.
Item 10: Other Financial Industry
Activities and Affiliations
Rebalance is not, and has not applied to be, a securities broker or dealer. None of Rebalance’s officers,
employees, or independent contractors are registered representatives of a securities broker-dealer.
Neither Rebalance nor its representatives are registered as or have pending applications to become a
Futures Commission Merchant, a Commodity Pool Operator, or a Commodity Trading Advisor.
Rebalance does not utilize nor select other advisors or third-party managers. All assets are managed by
Rebalance management.
Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
Rebalance has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales,
Insider Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities, Conflicts
of Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors, Compliance
Procedures, Compliance with Laws and Regulations, Procedures and Reporting, Certification of
Compliance, Reporting Violations, Compliance Officer Duties, Training and Education, Recordkeeping,
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Annual Review, and Sanctions. Rebalance’s Code of Ethics is available free upon request to any client or
prospective client.
Rebalance does not recommend that clients buy or sell any security in which a related person to Rebalance
or Rebalance has a material financial interest.
From time to time, representatives of Rebalance may buy or sell securities for themselves that they also
recommend to clients. This may provide an opportunity for representatives of Rebalance to buy or sell
the same securities before or after recommending the same securities to clients resulting in representatives
profiting off the recommendations they provide to clients. Such transactions may create a conflict of
interest. Rebalance and its representatives will implement client’s transactions before transactions on behalf
of Rebalance or its representatives when similar securities are being bought or sold.
Item 12: Brokerage Practices
Because of the trading models used by Rebalance and the type of investment advisory services Rebalance
provides, client-directed securities brokerage is not permitted for Rebalance360. Rebalance requires its
clients to use either Charles Schwab & Co. (“Schwab”) or Fidelity Brokerage Services, LLC (“Fidelity”) for
custodial and securities execution services. The decision to direct a client to Schwab or Fidelity is made by
Rebalance in its sole discretion.
Rebalance receives research, products, or other services from the broker-dealer firms to which it directs its
clients in connection with client securities transactions. There is no specific incentive provided to Rebalance
to select Schwab or Fidelity as the client custodian. Rebalance believes that the execution practices and
services between Schwab and Fidelity are substantially equivalent.
Schwab and Fidelity provide Rebalance with access to institutional trading and custody services which are
typically not available directly to Schwab or Fidelity’s retail customers.
These services generally are available to independent investment advisers at no charge to them so long as a
total of at least $10 million of the adviser’s clients’ assets are maintained in accounts at Schwab or Fidelity.
Schwab and Fidelity provide brokerage services that are related to the execution of securities transactions,
(including that in the form of advice, analyses and reports), and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. For Rebalance client accounts maintained in Rebalance’s
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custody, Schwab or Fidelity generally do not charge separately for custody services but are compensated by
account holders through commissions or other transaction-related or asset-based fees for securities trades
that are executed through Schwab or Fidelity or that settle into Schwab or Fidelity accounts.
Schwab and Fidelity also make available to Rebalance other products and services that benefit Rebalance
but may not benefit its clients’ accounts. These benefits may include national, regional, or Rebalance
specific educational events organized and/or sponsored by Schwab or Fidelity. Other potential benefits
may include occasional business entertainment of personnel of Rebalance by Schwab or Fidelity
personnel, including meals, invitations to sporting events (including golf tournaments), and other forms
of entertainment, some of which may accompany educational opportunities. Other of these products and
services assist Rebalance in managing and administering clients’ accounts. These include software and other
technology (and related technological training) that provide access to client account data (such as trade
confirmations and account statements), facilitate trade execution (and allocation of aggregated trade orders
for multiple client accounts, if applicable), provide research, pricing information and other market data,
facilitate payment of Rebalance’s fees from its clients’ accounts (if applicable), and assist with back-office
training and support functions, recordkeeping, and client reporting. Many of these services generally may
be used to service all or some substantial number of Rebalance’s accounts. Schwab and Fidelity also make
available to Rebalance other services intended to help Rebalance manage and further develop its business
enterprise. These services may include professional compliance, legal and business consulting, publications
and conferences on practice management, information technology, business succession, regulatory
compliance, employee benefits providers, and human capital consultants, insurance and marketing. In
addition, Schwab and Fidelity may make available, arrange and/or pay vendors for these types of services
rendered to Rebalance by independent third parties. Schwab or Fidelity may discount or waive fees it
would otherwise charge for some of these services or pay all or a part of the fees of a third-party providing
these services to Rebalance. Rebalance is independently owned and operated and not affiliated with Schwab
or Fidelity.
Rebalance receives no referrals from Schwab, Fidelity or any other third party in exchange for directing
business to that broker-dealer or third party. Rebalance does, however, require that clients have either a
Schwab or Fidelity account in order for Rebalance to execute transactions.
Rebalance may aggregate or place “block” trade orders for the same securities across accounts, particularly
when implementing periodic rebalancing of accounts. Aggregating purchase or sale orders for clients may
result in reduced conversion and other trade execution costs. Securities purchased on an aggregate basis
will be allocated by Rebalance on a fair and equitable basis in accordance with Securities and Exchange
Commission (“SEC”) guidance.
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Item 13: Reviews of Accounts
Rebalance’s model portfolios are reviewed periodically by an Investment Advisory Committee made up of
Mitchell Tuchman (Managing Director & Chief Investment Officer), Scott Puritz (Managing Director &
Chief Compliance Officer), Burton Malkiel, Charles Ellis, Jay Vivian, and Kristi Craig. These reviews are
intended to determine that the composition of each model portfolio is achieving the expected goals in line
with performance of broad indices of similar risk profile.
Registered investment advisor representatives working for Rebalance conduct a thorough review of every
client’s financial situation to determine that the selected Rebalance model portfolio is in line with the
client’s risk profile. This process takes place using information gathered during the “diagnostic” interview
with the client. After the diagnostic session, the client confirms the model portfolio selected and executes
an Investment Advisory Agreement.
Regularly scheduled reviews with the client help determine if their risk profile has changed over time,
which might necessitate a change in the recommended portfolio utilized for that client. Mitchell Tuchman
supervises the registered investment advisor representatives working for Rebalance and assists when needed
in reviewing specific client situations.
Each client has access to view their account through the custodian’s website as well as through Rebalance’s
online portal hosted by a third-party vendor. In addition, each client will receive, at least monthly from
the custodian, a statement or an email notification that a statement is available, that provides details on
the client’s account such as assets held, asset values, and transactions in the account, including deductions
for fees.
Item 14: Client Referrals and
Other Compensation
Rebalance may enter into arrangements with individuals, including its own employees or contractors
(“Promoters”), who may refer prospective clients to Rebalance. In return, Rebalance agrees to compensate
the Promoters, on the basis of an agreed-upon percentage of Rebalance’s investment advisory fee, but only
if the referred client enters into a written advisory agreement with Rebalance. Payments to a Promoter are
made pursuant to a written agreement between Rebalance and the Promoter. The advisory fee charged to
clients will not increase as a result of compensation being shared by Rebalance with a Promoter.
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Item 15: Custody
Rebalance, with client written authority, has limited custody of client’s assets through the authority of
Rebalance to deduct fees charged by Rebalance directly from client’s accounts. Clients should carefully
review account statements for accuracy.
Item 16: Investment Discretion
For those client accounts where Rebalance provides ongoing investment management, the client has given
Rebalance written discretionary authority over the client’s accounts with respect to securities to be bought
or sold and the amount of securities to be bought or sold. Details of this relationship are fully disclosed to
the client before any advisory relationship has commenced. The client provides Rebalance discretionary
authority in the written Investment Advisory Agreement and in the contract between the client and
the custodian.
Item 17: Voting Client Securities
(Proxy Voting)
Rebalance will not ask for nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions to
the issuer of the security.
Item 18: Financial Information
Rebalance does not require nor solicit prepayment of more than $1,200 in fees for any client six months
or more in advance and therefore is not required to include a balance sheet with this brochure. Neither
Rebalance nor its management have any financial conditions that are likely to reasonably impair
Rebalance’s ability to meet contractual commitments to clients. Rebalance has never been the subject
of a bankruptcy petition.
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Privacy Policy
Investment advisers are required by law to inform their clients of their policies regarding privacy of
client information. Federal law gives customers the right to limit some but not all sharing of personal
information. It also requires us to tell you how we collect, share, and protect your personal information.
Types of Nonpublic Personal Information We Collect
We collect nonpublic personal information about you that is either provided to us by you or obtained by
us with your authorization. This can include but is not limited to your Social Security number, date of
birth, banking information and financial account numbers and/or balances, sources of income, credit card
numbers, or other information. When you are no longer our customer, we may continue to share your
information only as described in this Policy.
Parties to Whom We Disclose Information
Any investment adviser may need to share personal information to run its everyday business. In the section
below, we list the typical reasons that Rebalance may share your personal information:
• For everyday business purposes — such as to process your transactions, maintain your account(s),
or respond to court orders and legal investigations, or report to credit bureaus;
• For our marketing — to offer our products and services to you;
• For joint marketing with other financial companies;
• For our affiliates’ everyday business purposes — information about your transactions and experiences;
• For non-affiliates to market to you.
Clients may opt out of sharing information for joint marketing to other financial companies, to our
affiliates, and to non-affiliates. If you are a new customer, we may begin sharing your information on
the day you sign our agreement. When you are no longer our customer, we may continue to share your
information as described in this Policy. However, you can contact us in writing at any time to limit
our sharing.
Protecting the Confidentiality of Current and Former Client’s Information
To protect your personal information from unauthorized access and use, we use security measures that
comply with federal law, including computer safeguards and secured files and building.
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Definitions
Affiliates – companies related by common ownership or control. They can be financial and nonfinancial
companies; Non-affiliates – companies not related by common ownership or control. They can be financial
and nonfinancial companies; Joint marketing – a formal agreement between non-affiliated financial
companies that together market financial products or services to you.
Please call if you have any questions. Your privacy, our professional ethics, and the ability to provide you
with quality financial services are very important to us.
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