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Form ADV Part 2A Disclosure Brochure
Raffa Wealth Management, LLC
d/b/a Raffa Investment Advisers
1899 L St., NW Suite 850
Washington, DC 20036
202-955-6734
https://raffaadvisers.com/
Date of Brochure: March 2025
____________________________________________________________________________________
This brochure provides information about the qualifications and business practices of Raffa Wealth
Management, LLC doing business under the name Raffa Investment Advisers. If you have any questions
about the contents of this brochure, please contact us at (202) 955-6734 or dennis@raffaadvisers.com.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
information about Raffa
Investment Advisers
is also available on
the
Additional
Internet at
www.adviserinfo.sec.gov. You can view Raffa Investment Advisers’ information on this website by
searching for Raffa Investment Advisers. You may search by using the Firm’s name or by using the Firm’s
CRD number. The CRD number for Raffa Investment Advisers is 136971.
*Registration as an investment adviser does not imply a certain level of skill or training.
Item 2 – Material Changes
We have not made material changes since our last annual amendment filed in March 2024.
We will ensure that you receive a summary of material changes, if any, to this and subsequent disclosure
brochures within 120 days after our fiscal year ends. Our fiscal year ends on December 31 so you will
receive the summary of material changes, if any, no later than April 30 each year. At that time, we will
also offer a copy of the most current disclosure brochure. We may also provide other ongoing disclosure
information about material changes as necessary.
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Item 3 – Table of Contents
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business ........................................................................................................................... 4
General Description of Primary Advisory Services ................................................................................... 4
Investment Supervisory Services .......................................................................................................... 4
Retirement Plan Consulting Services ................................................................................................... 4
Investment Consulting Services ............................................................................................................ 4
Retirement Income Planning – .............................................................................................................. 5
Limits Advice to Certain Types of Investments. ........................................................................................ 5
Tailor Advisory Services to Individual Needs of Clients ............................................................................ 5
Client Assets Managed by Raffa Investment Advisers ............................................................................. 5
Item 5 – Fees and Compensation ................................................................................................................. 6
Investment Supervisory Services .............................................................................................................. 6
Initial Implementation Fee ..................................................................................................................... 8
Ongoing Investment Advisory Fees ...................................................................................................... 8
Retirement Plan Consulting Services ....................................................................................................... 9
Initial Implementation Fee ................................................................................................................... 10
Ongoing Retirement Plan Consulting Fees ......................................................................................... 10
Investment Consulting Services .............................................................................................................. 11
Investment Consulting Services Fees ................................................................................................. 11
Retirement Income Planning ................................................................................................................... 12
Retirement Income Planning Fees ...................................................................................................... 13
Item 6 – Performance-Based Fees and Side-By-Side Management .......................................................... 13
Item 7 – Types of Clients ............................................................................................................................ 13
Minimum Investment Amounts Required ................................................................................................ 13
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 13
Receiving Economic Benefits from Mutual Fund Providers .................................................................... 16
Risk of Loss ............................................................................................................................................. 16
Item 9 – Disciplinary Information ................................................................................................................. 17
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 17
Affiliated Companies and Principal’s Other Business Activities .............................................................. 18
Selection of other Investment Managers ................................................................................................ 18
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ............................... 18
Item 12 – Brokerage Practices .................................................................................................................... 19
Handling of Trade Errors. ........................................................................................................................ 21
Trading Policy ......................................................................................................................................... 21
Item 13 – Review of Accounts..................................................................................................................... 21
Item 14 – Client Referrals and Other Compensation .................................................................................. 22
Item 15 – Custody ....................................................................................................................................... 23
Item 16 – Investment Discretion ................................................................................................................. 23
Item 17 – Voting Client Securities ............................................................................................................... 24
Item 18 – Financial Information ................................................................................................................... 24
Information Required by Part 2B of Form ADV: Brochure Supplement ...................................................... 25
Dennis P. Gogarty, Managing Member, Chief Compliance Officer and Financial Advisor ..................... 25
Mark P. Murphy, Chief Investment Officer .............................................................................................. 26
Ryan Frydenlund, Director of Operations ............................................................................................... 27
Joseph Guest, Senior Portfolio Manager ................................................................................................ 28
Matthew Joseph O’Lone, Portfolio Manager ........................................................................................... 29
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Form ADV Part 2A Disclosure Brochure
Item 4 – Advisory Business
Raffa Investment Advisers is an investment adviser registered with the United States Securities and
Exchange Commission (“SEC”) and a corporation formed under the laws of the State of Maryland and
domiciled in Washington, D.C. Raffa Investment Advisers has been registered with the SEC as an
investment adviser since July 2005.
Raffa Investment Advisers is owned by the following individuals:
Dennis Gogarty – Managing Member and Chief Compliance Officer
Thomas J. Raffa – Member
General Description of Primary Advisory Services
The following are brief descriptions of Raffa Investment Advisers’ primary services. A detailed description
of our services is provided in Item 5 – Fees and Compensation so that clients and prospective clients can
review the services and description of fees in a side-by-side manner.
Investment Supervisory Services - Raffa Investment Advisers provides advisory services in the form of
Investment Supervisory Services. Investment Supervisory Services involve providing clients with
comprehensive portfolio management and continuous and on-going supervision over client accounts.
This means we will continuously monitor a client’s account and make trades in client accounts when
necessary.
Retirement Plan Consulting Services - Raffa Investment Advisers provides several advisory services
for qualified and nonqualified retirement plans, separately or in combination. While the primary clients for
these services will be pension, profit sharing, and 401(k) plans, we will also offer these services, where
appropriate, to individuals and trusts, as well as charitable organizations.
Investment Consulting Services – Raffa Investment Advisers provides Investment Consulting
Services in several ways.
We provide investment consultations on accounts not managed or maintained by our Firm. This
service is similar to Investment Supervisory Services in that we will provide specific investment
recommendations to clients; however, unlike Investment Supervisory Services, we will not have
trading authorization or direct access to the accounts being reviewed under this service.
We provide investment consulting to the staff and volunteers at nonprofit organizations to support
their effort to meet their fiduciary responsibility related to the management and oversight of their
nonprofit’s investment reserves or endowments. These consulting engagements typically involve
a process to develop or make recommendations to change their investment policies and
procedures.
Other consulting engagements for nonprofits may involve presentations intended to educate
nonprofit staff or volunteers on a variety of investment management or policy topics as well as
providing assessments of an existing investment advisor’s performance, fees, or performance
evaluation reports.
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In all cases where Raffa is solely providing Investment Consulting Services, all trade implementation
under this service is the responsibility of the client.
Retirement Income Planning – While Raffa provides Retirement Income Planning services to clients
that are individuals or couples as part of the overall portfolio management process, Raffa does not charge
separately for this service. The fee for this service, which is provided on a client-by-client basis, is
included in the fee related to Raffa’s Investment Supervisory Services.
Limits Advice to Certain Types of Investments. Raffa provides investment advice on the following
types of investments.
No-Load (i.e., no trading fee) and Load-Waived (i.e. trading fee waived) Mutual Fund Shares
Exchange-listed securities (i.e., stocks)
Fixed income securities (i.e., bonds)
Exchange Traded Funds (ETFs)
Money market sweeps and funds
Certificates of deposit
Municipal securities
United States government securities
Raffa’s advice is primarily focused on open-ended mutual funds and exchanged traded funds that invest
in the security types outlined above. We may utilize unaffiliated third-party investment managers when
managing client portfolios and therefore will provide advice on other investment managers.
We do not provide advice on foreign issue, warrants, commercial paper, variable life insurance products,
options, futures, and interests in partnerships investing in real estate or oil and gas interests.
Please refer to each program’s description at Item 5 – Fees for additional details regarding the types of
investments recommended specific to the program. Please also refer to Item 8 – Methods of Analysis,
Investment Strategies and Risk of Loss for more information.
Tailor Advisory Services to Individual Needs of Clients
Our services are always provided based on the individual needs of each client. This means, for example,
that you are given the ability to impose restrictions on the accounts we manage for you, including specific
investment selections and sectors. We work with each client on a one-on-one basis through interviews
and/or questionnaires to determine the client’s investment objectives and suitability information.
When managing client accounts through the Firm’s Investment Supervisory Services program, we may
manage a client’s account in accordance with one or more investment models. When client accounts are
managed using models, investment selections are based on the underlying model and we do not develop
customized (or individualized) portfolio holdings for each client. However, the determination to use a
particular model or models is always based on each client’s individual investment goals, objectives and
mandates.
Client Assets Managed by Raffa Investment Advisers
As disclosed on Form ADV Part 1A, Item 5.F., the amount of client’s assets managed by Raffa
Investment Advisers totaled $1,540,071,339 as of 12/31/2024. $1,384,663,082 is managed on a
discretionary basis and $155,408,258 is managed on a non-discretionary basis. In addition, we provide
reporting or consulting services on an additional approximately $441,894,739 in assets.
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Item 5 – Fees and Compensation
In addition to the information provide in Item 4 – Advisory Business, this section provides additional
details regarding our Firm’s services along with descriptions of each service’s fees and compensation
arrangements.
Investment Supervisory Services
Raffa Investment Advisers believes that our annual fees are reasonable for the client services provided
and based on the fees charged by other investment advisers offering similar services. However, our fees
can be higher than those charged for similar services by other firms.
Raffa Investment Advisers provides investment supervisory services defined as giving continuous
investment advice to a client and making investments for the client based on the individual needs of the
client. Through this service, Raffa Investment Advisers offers a customized and individualized investment
program for clients. Various investment strategies are provided through this service; however, a specific
investment plan is crafted for each client to focus on the specific client’s goals and objectives (See Item 8
– Methods of Analysis, Investment Strategies and Risk of Loss for more information).
Our service is implemented on a discretionary or non-discretionary basis as agreed to with the client (See
Item 16 – Investment Discretion for more information), managed by us and/or unaffiliated investment
managers we recommend, and primarily through mutual funds and exchange traded funds that invest in
equities, bonds, cash-equivalents, REITs, and other instruments.
When Raffa Investment Advisers provides management services, the Firm typically requires clients to
open an account through the Schwab Institutional platform of Charles Schwab & Company, Inc.
However, upon approval of Raffa Investment Advisers, clients may direct the Firm to manage an account
at a broker-dealer or other qualified custodian selected by the client. See Item 12 – Brokerage Practices
for more information.
Raffa Investment Advisers will provide investment consulting services that relate to matters such as
allocation of assets among different classes, portfolio diversification, managing portfolio risk, and other
general economic and financial topics. Account supervision is guided by the stated objectives of the
client and all managed accounts will be maintained with an independent custodian.
The Firm employs an asset allocation strategy focused on the efficient-market theory and the Fama-
French Three Factor Model.
Below are the guidelines that are followed when managing a client’s portfolio:
Individual client investment objectives are identified by assessing the client's risk tolerance based
upon their age, income, education, need for cash flows, investment goals, and emotional
tolerance for volatility. The information provided by the client will be collected during client
meetings, interviews, and/or questionnaires;
Institutional (nonprofit or association) client investment objectives are identified by assessing the
organization’s risk tolerance based upon the organization’s need for cash flows from the
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investment portfolio, investment goals, and emotional tolerance for volatility. The information
provided by the client will be collected during client meetings, interviews, and/or questionnaires;
Strategies are developed and implemented primarily through a combination of stocks and bonds;
Client circumstances are monitored, and portfolio adjustments are made as appropriate to reflect
significant changes in any or all of the above variables.
Raffa Investment Advisers (Raffa) primarily invests client assets in open-ended mutual funds and
exchange traded funds based on each client’s specific financial objectives, time frames, and tolerance for
volatility. In order to meet client preferences either to own securities directly instead of through mutual
funds or to restrict investment in companies that conflict with the client’s values, Raffa recommends the
use of two third-party managers, Parametric and Breckenridge. Raffa utilizes Schwab’s managed
account platform to conduct research on third-party managers, including Parametric and Breckenridge.
Raffa performs ongoing due diligence related to third party managers’ operations, management,
regulatory standing, investment style and performance. Parametric and Breckenridge will have full
investment discretion, and trading authority, and shall have sole responsibility for the implementation of
the investment program with respect to the client’s account for which investment discretion has been
delegated by the client and accepted by the institutional investment managers. We will not place orders
for transactions in the client’s account or otherwise exercise trading authority over the account at any time
when the account is being managed by a third-party investment manager.
Once a client has agreed to one or both of the recommended investment managers, Raffa will assist with
the implementation of the portfolio, and continuously monitor the portfolio for performance, compliance
with the investment guidelines, and material changes relating to the investment manager or mutual fund.
In connection with this process, Raffa will review the initial assumptions made with respect to appropriate
portfolio risk levels. Raffa remains open to considering additional third-party managers and would
conduct a search for a third-party manager if we believed that either Breckinridge or Parametric were
failing to perform within Raffa’s range of expectation, made material changes to their investment styles or
approach, or failed to meet Raffa’s standards related to operational execution, reasonableness of fees,
manager skill, or regulatory deficiencies. Otherwise, the selection of outside third-party investment
managers is not a service that is typically offered to all clients of our firm and we are not actively
searching for third-party managers. If the Firm believes that either third-party investment manager is
performing inadequately, we would either conduct a search for a suitable replacement or recommend
clients move from either third-party money manager to the appropriate mutual fund or exchange traded
fund that Raffa recommends. If the client agrees to move to a different third-party money manager, Raffa
Investment Advisers will implement the retention of the investment manager, and then monitor that
manager’s performance. Raffa’s process related to the selection of Mutual Funds is outlined in Item 8 –
Methods of Analysis, Investment Strategies and Risk of Loss.
Additional information about investment managers, investment strategies, advisory fees and other
pertinent information is available and provided in the Form ADV Part 2 Disclosure Brochure of the
investment managers. Clients should refer to the independent adviser’s disclosure document for a full
description of the services offered.
Neither Raffa Investment Advisers nor any of its related persons receive any form of direct compensation
from any recommended investment manager. No investment manager will be recommended to a client
unless that manager is properly registered or exempt from registration in the client’s state of residence.
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Upon request, Raffa Investment Advisers will provide clients with quarterly reports that will address asset
allocation, securities holdings and account performance. Clients are able to include accounts not
managed by Raffa Investment Advisers in reports provided by the Firm. Under these situations, we will
not have responsibility to review or provide advice regarding the account and it is the client’s
responsibility to inform us of additional accounts to be included in the report. For this service, Raffa
Investment Advisers will charge an additional fee of up to 0.50% of the value of the accounts. Raffa
Investment Advisers may, at its discretion, charge a flat fee of up to $2,500 per quarter instead of the
percentage of the account value. Raffa Investment Advisers may, at its discretion, waive the fee charged
for additional accounts related to this service. Please refer to Item 13 – Review of Accounts for more
information.
Initial Implementation Fee
Raffa Investment Advisers may charge an initial implementation fee of up to $5,000 to develop and refine
an investment policy statement and formulate a quantitatively driven asset allocation analysis and
recommendation. The compensation method is explained and agreed with the clients in advance before
any services are rendered.
Ongoing Investment Advisory Fees
Our compensation is derived as fee income based upon the percentage of the market value of all assets
in a client’s account on the last trading day of each calendar quarter. The maximum fee we charge is
1.25%. The actual fee you will be charged can be negotiable based on factors such as your financial
situation and circumstances, the amount of assets under management, and the complexity of the services
provided. The exact fee for services will be agreed upon and disclosed in the agreement for services prior
to services being provided.
In some cases, Raffa may propose a tiered-blended pricing schedule utilizing a blended, or average, rate.
For example:
Asset Under Management
First $5,000,000
Next $5,000,000
Thereafter
Fee
1.00%
0.85%
0.70%
Tiered-Blended Pricing Schedule: The actual fees charged to a client are a blending of the rates above.
For example, a client with $12,000,000 of assets under management would pay $1.00% annually on the
first $5,000,000, 0.85% annually on the next $5,000,000, and 0.70% annually on the last $2,000,000. The
resulting blended fee would be about 0.89%.
Raffa Investment Advisers reserves the right to adjust fees as it deems appropriate. This can result in
different fees being charged for similar services and may be less than the stated fee schedule. However,
prior to increasing the investment advisory fees of a particular client, we will receive written
acknowledgment from the client of the increased fee.
Fees charged by Raffa Investment Advisers are separate and collected individually from fees charged by
independent investment managers or funds. Clients that have accounts managed by investment
managers will also be subject to a fee charged by the investment manager. The maximum annual fee for
investment supervisory services charged by Raffa Investment Advisers will never exceed 1.25% and
when including the fee charged by a recommended investment manager(s) or funds, the total combined
fee will not exceed a total annual fee of 2.0%.
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Form ADV Part 2A Disclosure Brochure
Investment advisory services begin with the effective date of the Agreement, which is the date the client
signs the Investment Advisory Agreement. With the exception of the first billing cycle, fees are billed
quarterly in advance based on the client’s total combined Account balance as of the end of the prior quarter.
The initial billing period begins the date the Agreement is signed. The initial fee is billed in arrears based
on the total combined Account balance as of the end of the initial quarter. The amount due will be deducted
pro-rata directly from the cash balance in the Account.
Fees will generally be deducted directly from the client's brokerage or custodial account pursuant to a
written agreement between Raffa Investment Advisers and the client. Raffa Investment Advisers has
instituted the following safeguards when advisory fees are deducted directly from a client’s brokerage or
custodial account; (i) adviser will obtain written authorization for the deduction of advisory fees from the
client; the deduction of advisory fees will be processed directly by Raffa Investment Advisers; (ii) each
time a fee is deducted Raffa Investment Advisers will send the custodian notice of the amount of the fee
to be deducted and concurrently an invoice will be sent to the client indicating the amount of the fee
deducted from the account; (iii) Dennis Gogarty will review three randomly selected invoices each quarter
to verify the invoiced fee amount, the account balance used to calculate the invoiced fee amount, the
account being billed, and that the invoice billing schedule matches the client’s agreement.
At the discretion of Raffa Investment Advisers, the Firm may prepare and send a quarterly invoice to the
client for collection of the fee in lieu of deducting the fee directly from the client’s account.
Either Raffa Investment Advisers or the client may terminate the Agreement with 30 days’ notice. Notice
of termination must be given to the other party in writing. Upon termination, the fees charged for advisory
services will be pro-rated and a refund for any unearned fees will be issued. The client is responsible to
pay for services rendered until the termination of the agreement. The client can cancel the Agreement
without penalty within the first five business days after the signing of the Agreement.
Clients should be aware of their responsibility to verify the accuracy of the fee calculation submitted to the
custodian by Raffa Investment Advisers, as the custodian will not determine whether the fee has been
properly calculated. Raffa Investment Advisers will not be compensated on the basis of a share of capital
gains upon or capital appreciation of the funds or any portion of the funds of the client. Advisory fees
charged by the Firm are separate and distinct from fees and expenses charged by mutual funds, which
may be recommended to clients. A description of these fees and expenses are available in each fund's
prospectus.
These fees are for advisory services only and do not include other costs that the Client may incur
including but not limited to transaction fees, commissions, or other custodial fees charged by the client’s
custodian.
Retirement Plan Consulting Services
Clients may engage Raffa Investment Advisers to provide retirement plan consulting services.
Retirement plan consulting services include, but are not necessarily limited to, development and
maintenance of model investment portfolios, recommendations regarding investment selection,
educational presentations to Plan participants, and ability to consult on a one-on-one basis with Plan
Participants. The exact suite of services provided to a client will be listed and detailed in the Retirement
Plan Consulting Agreement.
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Raffa Investment Advisers’ clients can choose to grant Raffa trading authority or choose to implement
changes on their own. In the event a client choses to grant Raffa trading authority, Raffa will have a
limited power of attorney to execute transactions on behalf of Client. Raffa Investment Advisers will
submit trade instructions to the designated third-party administrator based upon consultation and
agreement from the plan trustees for Client. Client funds and assets will be held with a third-party
broker/dealer that will serve as the client’s qualified custodian. See Item 12 – Brokerage Practices for
more information.
In the event a client contracts Raffa Investment Advisers for one-on-one consulting services with Plan
Participants, such services are consulting in nature and do not involve the Firm implementing
recommendations in individual participant accounts. It will be the responsibility of each Participant to
implement changes in their individual accounts.
Initial Implementation Fee
Raffa Investment Advisers may charge an initial implementation fee of up to $5,000. The compensation
method is explained and agreed with the clients in advance before any services are rendered.
Ongoing Retirement Plan Consulting Fees
Fees for retirement plan consulting services may be calculated and billed in advance or in arrears each
quarter. Fees are based on the total market value of the Plan at the close of the quarter. The maximum
fee we charge does not exceed 1.25%. The actual fee you will be charged can be negotiable based on
factors such as your financial situation and circumstances, the amount of assets under management, and
the complexity of the services provided. The exact fee for services will be agreed upon and disclosed in
the agreement for services prior to services being provided.
In some cases, Raffa may propose a tiered-blended pricing schedule utilizing a blended, or average, rate.
For example:
Asset Under Management
First $5,000,000
Next $5,000,000
Thereafter
Fee
1.00%
0.85%
0.70%
Tiered-Blended Pricing Schedule: The actual fees charged to a client are a blending of the rates above.
For example, a client with $12,000,000 of assets under management would pay $1.00% annually on the
first $5,000,000, 0.85% annually on the next $5,000,000, and 0.70% annually on the last $2,000,000. The
resulting blended fee would be about 0.89%.
The actual fee charged to a client will be noted in the Qualified Retirement Plan Consulting Agreement.
Fees are generally deducted from the Plan by the custodian and paid to Raffa Investment Advisers based
upon the custodian’s receipt of written authorization to have the fees deducted from the Client’s account
and paid to the Firm. If agreed to in advance and at the discretion of Raffa Investment Advisers, the Firm
will bill the Client directly rather than have fees automatically deducted from the Plan. For any Clients
that the Firm bills directly, fees for our qualified retirement plan consulting services are due within 30 days
after Client’s receipt of the billing notice.
The Plan custodian will send statements to the Plan, at least quarterly, showing all disbursements from
the Plan, including the amount of the advisory fee paid and when such fee is deducted directly from the
Plan. Upon request, Raffa Investment Advisers will send the Plan a fee billing notice showing the amount
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Form ADV Part 2A Disclosure Brochure
of the fee that will be deducted, the manner in which the fee was calculated, any adjustments to the fee
and an explanation of such adjustments.
In addition to Raffa Investment Advisers’ compensation, the Client will also incur charges imposed at the
mutual fund level (e.g., advisory fees and other fund expenses) and charges imposed by the Plan
custodian and Third-Party Administrator (if applicable). Brokerage commissions and/or transaction ticket
fees charged by the custodian will be billed directly to Client by the custodian. Raffa will not receive any
portion of such brokerage commissions or transaction fees from the custodian or Client. Service fees
charged by Raffa are separate and distinct from the fees and expenses charged by investment company
securities that may be recommended to Clients. A description of these fees and expenses are available
in each investment company security’s prospectus.
Either Client’s authorized representative or Raffa Investment Advisers may terminate the Qualified
Retirement Plan Consulting Agreement with 30 days written notice to the other party. A refund of any
unearned fees will be made based on the time expended by the Firm before termination. A full refund of
any fees paid will be made if the agreement is terminated within five business days. The Qualified
Retirement Plan Consulting Agreement terminates upon failure of the Client to pay Service Fees pursuant
to the terms stated in that Agreement.
Investment Consulting Services
Raffa Investment Advisers offers a service whereby we provide financial and investment consultations on
assets not managed or maintained by the Firm. Only accounts and portfolios for which Raffa Investment
Advisers is not the adviser and does not have trading authorization on the account are eligible for this
service. This service is provided to both individual and non-profit organizations. All trade implementation
under this service is the responsibility of the client. Raffa Investment Advisers will not at any time have
access to a client’s funds, securities, or account(s) and therefore will not have the authority to rebalance,
reallocate or trade in the account. Client portfolios are reviewed based upon the client’s specific needs
and desires for future financial goals and/or objectives.
Raffa Investment Advisers provides Investment and Reserve Policy Consulting Services that involve a
review or draft of the client’s Investment Policy Statement (IPS). When the client has a pre-existing IPS,
the Firm may review the client’s current holdings to establish the level of consistency with any guidelines
and restrictions set forth in the IPS. To the extent a client does not have an IPS, Raffa Investment
Advisers can be engaged with to draft an IPS based on the client’s investment mandates.
Another Investment Consulting service allows for Raffa Investment Advisers to conduct a review of the
client’s current investment holdings including managers. We will review the portfolio performance against
market benchmarks and provide an assessment of the portfolio’s performance against the benchmark.
Generally, we will not recommend the purchase or sale of specific investments but will provide a rating or
review of the overall performance of the portfolio.
After Raffa Investment Advisers has conducted its review, a report outlining the findings of the
assessments will be provided.
Investment Consulting Services Fees
Investment Consulting Services are provided on either a one-time basis for a flat fee or flat hourly rate, or
an ongoing basis for a flat quarterly or annual fee or as a percentage of the account balance. The amount
of the flat fee is typically determined based on the number of hours estimated to meet the client’s needs
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based on the scope of each engagement. The maximum fee charged for this service will generally not
exceed $25,000 or 0.50% of the account balance. The actual fee charged to a client is determined by
Raffa Investment Advisers based on factors such as, but not limited to, the full nature and scope of the
consulting engagement, the number of accounts being reviewed, the total amount of assets being
reviewed, and the number of investment managers used by the client.
The fee will be quoted to the client prior to commencing services and listed in the agreement for services.
A retainer based on a certain number of hours of work (typically 10 hours) or a certain portion of the total
expected fee (typically half) will be due upon the client’s execution of the agreement with the remaining
one-half of the fees due at the time the service is completed, and results are presented to the client.
Interest will be assessed at the rate of 1.5 percent per month on all balances outstanding for longer than
30 days. If turned over for collection, the client will pay Raffa Investment Advisers the amounts
outstanding plus any accrued interest and will reimburse the Firm for all costs of collection, including
reasonable attorneys' fees and costs. In accordance with our policies, work can be suspended if a
client’s payment is 60 days or more overdue and services will not be resumed until client has paid in full.
If Raffa Investment Advisers elects to terminate its services for nonpayment, the written agreement will be
deemed to have been completed upon written notification of termination, even if we have not completed
the written assessment report. Clients will be obligated to compensate Raffa Investment Advisers for all
time expended and to reimburse the Firm for all out-of-pocket expenditures through the date of
termination.
Clients are reminded that they can incur certain charges imposed by third parties other than Raffa
Investment Advisers in connection with their investment accounts. These fees include but not limited to,
mutual fund and custodial fees. Consulting fees charged by Raffa Investment Advisers are separate and
distinct from the fees and expenses charged by investment company securities that may be held by
clients. A description of these fees and expenses are available in each investment company security’s
prospectus.
Investment Consulting Services shall terminate upon Raffa Investment Advisers’ completion and
presentment of the written portfolio review assessment. In the event a client would like to terminate
services prior to completion of the review, a full refund of all pre-paid fees will be provided to the client if
services are terminated within 5 days after executing the agreement for services. After the initial 5-day
period, the client will be responsible for any time incurred by Raffa Investment Advisers prior to
notification of termination is received.
Retirement Income Planning
Raffa provides Retirement Income Planning services, upon request, to clients that are individuals or
couples as part of the firm’s overall portfolio management process. Raffa does not charge separately for
this service. The fee for this service is included in the fee related to Raffa’s Investment Supervisory
Services.
The purpose of Raffa’s retirement income planning service is to help clients identify and sustain a prudent
level of spending. We use a Monte Carlo simulation to stress test thousands of performance outcomes
using historical risk and return assumptions. In doing so, we can help identify the probability that a given
portfolio allocation and withdrawal rate will sustain the income necessary to last throughout a client’s
projected retirement.
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Our effort to identify an appropriate spending level and asset allocation strategy involves analyzing a
client’s current level of assets, tolerance for risk and volatility, and the amount of any additional retirement
income sources (such as social security and any pension income). We consider scenarios that reflect
different potential savings rates, future spending levels, and possible retirement dates before making any
recommendations.
Clients receive the firm’s Retirement Income Planning service only upon request and the service is either
provided “one-time” or ongoing at Raffa’s discretion.
Retirement Income Planning Fees
Clients are not charged additional fees for Raffa’s Retirement Income Planning Service. The fees for this
service are paid as part of a client’s fee for portfolio management services as described in the
Investment Supervisory Services section.
Item 6 – Performance-Based Fees and Side-By-Side Management
Item 6 of the Form ADV Part 2 instructions is not applicable to this Disclosure Brochure because Raffa
Investment Advisers does not charge or accept performance-based fees which are defined as fees
based on a share of capital gains on or capital appreciation of the assets held within a client’s account.
Item 7 – Types of Clients
Raffa Investment Advisers generally provides its investment advice to individuals, not-for-profit
organizations, foundations and other institutions, and retirement plans.
All clients are required to execute an agreement for services in order to establish a client arrangement
with Raffa Investment Advisers and/or the sponsor of third-party money manager platforms.
Minimum Investment Amounts Required
Generally, the minimum dollar value of assets required to set up an investment advisory account
is $1,000,000. However, Raffa has discretion to waive the account minimum.
The minimum fixed fee generally charged for Investment consulting services is $5,000. However,
Raffa has discretion to waive the minimum fixed fee.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Raffa Investment Advisers uses the following methods of analysis in formulating investment
advice.
Raffa’s approach to portfolio management is based on the importance of asset allocation in reflecting the
client’s willingness and ability to take risk. To make customized recommendations for the overall stock to
bond asset allocation targets within a client’s portfolio(s), Raffa seeks to ascertain the individual’s or
organization’s ability and willingness to take risk.
With respect to selecting appropriate investment vehicles for inclusion in a fund line-up for a retirement
plan client, the Firm’s primary method of analysis begins with a proprietary ranking system that screens
available funds. The screening method evaluates approximately fifteen different factors related to each
fund’s holdings, fundamental characteristics, and historical risk and return. Once this screening process
identifies top ranked funds in each asset class, the next step is a qualitative review of a fund’s strategy.
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The goal in performing this analysis is to identify funds that will reliably deliver the performance of the
asset class to which they are selected to provide exposure.
Some of the risks involved with using this method include the risk that the analysis will not identify the
funds that perform best over any specific future time frame, that the funds fail to outperform the return of
their asset class benchmark, and the funds lose value.
With respect to the investment vehicles utilized for the firm’s continuous portfolio management clients,
Raffa primarily uses mutual funds and exchange traded funds (ETFs).
Raffa does not currently contract with any external consultant for manager research or due diligence.
Raffa maintains relationships with mutual fund and ETF managers and continues to perform due diligence
related to their operations, management, regulatory standing, investment style and performance. Raffa
regularly performs investment due diligence and would not hesitate to replace recommended funds if we
believed that they were failing to perform within Raffa’s range of expectation, made material changes to
their investment styles or approach, or failed to meet Raffa’s standards related to reasonableness of fees,
manager skill, or regulatory deficiencies. Raffa continues to evaluate a broad universe of mutual funds
and remains open to replacing any of the mutual funds currently held in client accounts with mutual funds
managed by a different provider if we believe doing so would be advantageous to the client.
Raffa Investment Advisers uses the following investment strategies when managing client assets
and/or providing investment advice.
Raffa Investment Advisers’ core strategy is to diversify completely so as to minimize unique business,
sector, or country risks and to use a mix of stocks and bonds to deliver the optimal level of risk for each
client. In implementing such a strategy, the Firm primarily uses broadly diversified mutual funds or
exchange traded funds that seek to deliver or exceed the returns of the asset class benchmark to which
they are providing exposure. Some of the risks involved with recommending mutual funds are general
market risk. Some of the risks involved in recommending exchange traded funds are general market risks
as well as liquidity or marketability risks in trading execution.
Raffa Investment Advisers has developed investment model portfolios based on the Firm’s asset
allocation approach. Four central tenants form the basis for the approach:
1. Comprehensive market diversification minimizes the risks inherent in concentrating investments
in relatively few companies, industries, sectors, or countries.
2. A portfolio’s asset allocation determines its results. Emphasizing the risks inherent in small,
value-oriented, and relatively more profitable companies can increase expected returns –
commensurate with additional levels of risk.
3. The role of fixed income in a portfolio is to reduce overall volatility and high-quality, shorter-term
bonds perform this function most effectively.
4.
Investment fees detract directly from investment results. In an effort to maximize the potential for
investment results, portfolios should reduce unnecessary expenses – meaning those associated
with speculation and market-timing.
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Such a broadly diversified, precise, and efficient approach seeks to deliver the optimal level of risk for
each client in pursuit of their long-term investment goals.
The risks inherent in such a strategy are the risks of investing in general – which involve the potential for
market losses. Investing in small company stocks, stocks with a value orientation, stocks that have a
higher relative profitability factor, and stocks from emerging market countries carry additional risks and
may lose value more sharply and to a greater extent during down periods in the market. Investing in fixed
income securities involves credit risk including the risk of default and interest rate risk.
Given client preferences and risk tolerance, Raffa Investment Advisers may recommend a tactical sleeve
to complement our core strategy and provide exposure to tactical equity and fixed income management,
managed futures, and leverage. In implementing a tactical strategy, the Firm uses mutual funds or
exchange traded funds.
In addition to the risks outlined above, there are additional risks inherent in our tactical
strategy. Investments in lower-rated and non-rated debt securities present a greater risk of loss of
principal and interest than higher-rated securities. Leverage may cause the effect of an increase or
decrease in the value of the portfolio securities to be magnified and the portfolio to be more volatile than if
leverage was not used. Derivatives involve special risks including correlation, counterparty, liquidity,
operational, accounting and tax risks. These risks, in certain cases, may be greater than the risks
presented by more traditional investments
In addition, we use some of the following general investment strategies when providing advice and
managing accounts.
Long term purchases - Investments held at least a year.
Short term purchases - Investments sold within a year.
Tactical asset allocation. Allows for a range of percentages in each asset class (such as Stocks =
40-50%). These are minimum and maximum acceptable percentages that permit the investor to
take advantage of market conditions within these parameters. Thus, a minor form of market
timing is possible, since the investor can move to the higher end of the range when stocks are
expected to do better and to the lower end when the economic outlook is bleak.
Strategic asset allocation. Calls for setting target allocations and then periodically rebalancing
the portfolio back to those targets as investment returns skew the original asset allocation
percentages. The concept is akin to a “buy and hold” strategy, rather than an active trading
approach. Of course, the strategic asset allocation targets may change over time as the client’s
goals and needs change and as the time horizon for major events such as retirement and college
funding grow shorter.
Major strategic investment decisions are supported by the firm’s External Investment Committee (the
Committee), which is comprised of a group (5-7) of industry professionals and collegiate academics. The
Committee meets as a group on an as needed basis and specific members may be consulted throughout
the year based on their area of expertise. The strategic recommendations made by the EIC are not client
specific but relate broadly to the firm’s overall investment strategy. This enables the Committee to focus
on generalized and impersonal investment decisions. Committee members not affiliated with Raffa
Investment Advisers do not receive specific client information unless the client has authorized Raffa
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Investment Advisers to share the client’s information with the Committee. Committee members not
affiliated with Raffa Investment Advisers may or may not be affiliated with other investment advisory firms,
but they are not investment advisory representatives of Raffa Investment Advisers. Committee members
are compensated by Raffa Investment Advisers and therefore indirectly compensated by client fees paid
to Raffa Investment Advisers. However, Raffa Investment Advisers’ use of an investment committee
does not increase the overall fees charged to clients.
Receiving Economic Benefits from Mutual Fund Providers
As part of the institutional advisory services offered by mutual fund and ETF providers, Raffa Investment
Advisers receives benefits that it would not receive if it did not utilize mutual funds and ETFs to invest
client funds. While there is no direct affiliation or fee sharing arrangement between any provider and
Raffa Investment Advisers, economic benefits are received by the Firm which would not be received if we
did not have a relationship with these companies. These benefits include access to research and
educational content related to investing and practice management, utilization of asset allocation modeling
software, and a dedicated support team or individual. Although many of the resources and benefits we
receive from providers benefit our clients or benefit their accounts, accessing content related to practice
management benefits only our firm because it is intended to help us manage and further develop our
business enterprise. Providers will provide some of these services themselves. In other cases, they will
arrange for third-party vendors to provide the services to us. Providers give us other benefits such as
occasional business entertainment of our personnel.
The availability of these services from providers benefit us because we do not have to produce or
purchase them. This is a conflict of interest. However, Raffa has never made any commitment to direct
business to any provider. While it is understood that these resources would not be available in the event,
we didn’t maintain some allocation to funds managed by providers, no minimum level of assets has been
stated by any provider. We do not view having to maintain some minimal allocation to funds managed by
mutual fund and ETF providers as a material conflict of interest. Our investment selection is made in the
overall best interests of our clients and pursuant to our ongoing due diligence and investment selection
process. It is primarily supported by the approach, cost, and long-term track record of each of these
providers as previously described above.
Risk of Loss
Clients must understand that past performance is not indicative of future results. Therefore, current and
prospective clients (including you) should never assume that future performance of any specific
investment or investment strategy will be profitable. Investing in securities (including stocks, mutual
funds, and bonds) involves risk of loss. Further, depending on the different types of investments there
may be varying degrees of risk. Clients and prospective clients should be prepared to bear investment
loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our Firm is unable to represent, guarantee,
or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There
are certain additional risks associated when investing in securities through our investment management
program.
o Market Risk – Either the stock market as a whole, or the value of an individual
company, goes down resulting in a decrease in the value of client investments.
This is also referred to as systemic risk.
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o Equity (stock) market risk – Common stocks are susceptible to general stock
market fluctuations and to volatile increases and decreases in value as market
confidence in and perceptions of their issuers change. If you held common
stock, or common stock equivalents, of any given issuer, you would generally be
exposed to greater risk than if you held preferred stocks and debt obligations of
the issuer.
o Company Risk. When investing in stock positions, there is always a certain level
of company or industry specific risk that is inherent in each investment. This is
also referred to as unsystematic risk and can be reduced through appropriate
diversification. There is the risk that the company will perform poorly or have its
value reduced based on factors specific to the company or its industry. For
example, if a company’s employees go on strike or the company receives
unfavorable media attention for its actions, the value of the company may be
reduced.
o Fixed Income Risk. When investing in bonds, there is the risk that issuer will
default on the bond and be unable to make payments. Further, individuals who
depend on set amounts of periodically paid income face the risk that inflation will
erode their spending power. Fixed-income investors receive set, regular
payments that face the same inflation risk.
o ETF and Mutual Fund Risk – When our Firm invests in an ETF or mutual fund, it
will bear additional expenses based on its pro rata share of the ETFs or mutual
fund’s operating expenses, including the potential duplication of management
fees. The risk of owning an ETF or mutual fund generally reflects the risks of
owning the underlying securities the ETF or mutual fund holds. Clients will also
incur brokerage costs when purchasing ETFs.
o Management Risk – Your investment with our Firm varies with the success and
failure of our investment strategies, research, analysis and determination of
portfolio securities. If our investment strategies do not produce the expected
returns, the value of the investment will decrease.
Item 9 – Disciplinary Information
This item is not applicable to our brochure because there are no legal or disciplinary events listed at Item
9 of the Form ADV Part 2 instructions that are material to a client’s or prospective client’s evaluation of
our business or integrity.
Item 10 – Other Financial Industry Activities and Affiliations
Raffa Investment Advisers is an investment advisory firm and only provides investment advisory services.
The Firm is not engaged in any other business activities and offers no other services than those
described in this Disclosure Brochure. Raffa Investment Advisers is not and does not have a related
company that is a (1) broker/dealer, municipal securities dealer, government securities dealer or broker,
(2) investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or “hedge fund,” and offshore
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fund), (3) other investment adviser or financial planner, (4) futures commission merchant, commodity pool
operator, or commodity trading advisor, (5) banking or thrift institution, (6) lawyer or law firm, (7) pension
consultant. (8) real estate broker or dealer, or (9) sponsor or syndicator of limited partnerships.
Affiliated Companies and Principal’s Other Business Activities
Mr. Dennis P. Gogarty is licensed as an insurance agent.
Selection of other Investment Managers
As described in Item 5 – Fees and Compensation, Raffa Investment Advisers can refer clients to third-
party investment managers depending on each client’s individual financial needs and circumstances.
Unlike many investment advisors that refer their clients to third-party managers, when we refer clients to a
third-party manager, we will not receive a referral or solicitor fee from the third-party manager. Nor will we
receive any portion of the fee charged by the third-party manager to the client. Therefore, our
recommendations of third-party managers are based solely on our evaluation criteria and each client’s
individual needs and not based on compensation we could receive.
The Study on Nonprofit Investing (SONI)
Raffa conducts a survey of nonprofit finance executives about their investment policies, performance, and
fees. First launched in 2012, the annual Study on Nonprofit Investing (SONI) survey and reports seek to
empower nonprofits by providing them with actionable peer benchmarking data so they can make better
informed decisions about their investments. The SONI results are segmented by nonprofit type, and
further categorized by budget or investment reserve size. For example, SONI examines the following:
•
•
•
•
•
•
How do nonprofits segment total cash assets among short and longer-term objectives?
How much investment risk do nonprofits take with longer-term investments?
How much investment risk do nonprofits take with shorter-term investments?
How much do nonprofits pay for investment services?
How much are nonprofits earning from their investments?
How can nonprofits strengthen their investment policy to effectively guide decision-making?
The views expressed in SONI are opinions reflecting the best professional judgment of Raffa Investment
Advisers. SONI is for informational purposes only. Participant responses are not verified or audited. The
information contained has been gathered from sources we believe to be reliable, but we do not guarantee
the accuracy or completeness of such information. Data analysis was performed by Raffa Investment
Advisers.
Raffa provides the full SONI report for free to all of the survey participants. The report is made available
for purchase to those that did not participate. Custom reports are also available for purchase. Raffa does
not consider these reports as providing investment advice.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
Raffa Investment Advisers, its principals and employees may, on a limited basis, purchase securities for
their personal accounts which can also be recommended to clients. Although related persons invest in the
same securities that the Firm recommends to clients, the nature of the investment vehicles used by the
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Firm greatly reduces the conflicts that arise in connection with personal trading. To further avoid any
conflicts of interest involving personal trades, Raffa Investment Advisers has adopted a formal code of
ethics (the “Code”) which includes a personal securities transaction and insider trading policies and
procedures. Adviser’s Code requires, among other things, that employees:
Act with integrity, competence, diligence, respect, and in an ethical manner with the public,
clients, prospective clients, employers, employees, colleagues in the investment profession, and
other participants in the global capital markets;
Place the integrity of the investment profession, the interests of clients, and the interests of Raffa
Investment Advisers above one’s own personal interests;
Adhere to the fundamental standard that you should not take inappropriate advantage of your
position;
Avoid any conflicts of interest;
Conduct all personal securities transactions in a manner consistent with this policy;
Use reasonable care and exercise independent professional judgment when conducting
investment analysis, making investment recommendations, taking investment actions, and
engaging in other professional activities;
Practice and encourage others to practice in a professional and ethical manner that will reflect
credit on yourself and the profession;
Promote the integrity of, and uphold the rules governing, capital markets;
Maintain and improve your professional competence and strive to maintain and improve the
competence of other investment professionals.
Comply with applicable provisions of the federal securities laws.
Raffa Investment Advisers’ Code also requires employees to 1) pre-clear personal securities transactions
involving private placements and initial public offerings, 2) report personal securities transactions on at
least a quarterly basis, and 3) provide the Firm with a detailed summary of certain holdings (both initially
upon commencement of employment and annually thereafter) over which such employees have a direct
or indirect beneficial interest.
This disclosure is provided to give all clients a summary of Raffa Investment Advisers’ Code of Ethics.
However, if a client or a potential client wishes to review the Firm’s Code of Ethics in its entirety, a
copy will be provided promptly upon request.
Item 12 – Brokerage Practices
In the course of providing our services, Raffa Investment Advisers will execute trades for our clients
through broker-dealers recommended by the Firm. Our general guiding principle is to trade through
broker-dealers who offer the best overall execution under the particular circumstances. With respect to
execution, Raffa Investment Advisers considers a number of factors, including if the broker has custody of
client assets, the actual handling of the order, the ability of the broker-dealer to settle the trade promptly
and accurately, the financial standing of the broker-dealer, the ability of the broker-dealer to position stock
to facilitate execution, our past experience with similar trades, and other factors which may be unique to a
particular order. Based on these judgmental factors, we may trade through broker-dealers that charge
fees that are higher than the lowest available fees.
Absent an existing brokerage relationship Raffa Investment Advisers will assist the client with developing
a relationship with the Institutional Division of Charles Schwab & Company, Inc. (Charles Schwab).
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In the event the client directs Raffa Investment Advisers to use a particular broker dealer other than
Charles Schwab, the Firm and/or investment manager may be unable to negotiate commissions and to
obtain volume discounts or best execution. In such circumstances, Client is responsible for negotiating
the terms and arrangements for the Account with that broker or dealer. Raffa Investment Advisers will not
seek better execution services or prices from other broker-dealers or be able to aggregate Client's
transactions, for execution through other brokers or dealers, with orders for other accounts advised or
managed by the Firm. As a result, the Firm may not obtain best execution on behalf of Client, who may
pay materially disparate commissions, greater spreads or other transaction costs, or receive less
favorable net prices on transactions for the Account than would otherwise be the case.
Raffa Investment Advisers is not obligated to acquire for any account any security that we or our officers,
partners, members or employees may acquire for their own accounts or for the account of any other
client, if in the Firm’s absolute discretion it is not practical or desirable to acquire a position in such
security.
Raffa Investment Advisers recommends the use of Charles Schwab based on the services provided by
Charles Schwab, such as ability to execute trades, margin rates, on-line access to accounts, transaction
charges, duplicate monthly statements, access to mutual funds.
As part of the institutional programs offered by Charles Schwab, Raffa Investment Advisers receives
benefits that it would not receive if it did not provide investment advice to clients. While there is no direct
affiliation or fee sharing arrangement between Schwab and Raffa Investment Advisers, economic benefits
are received by the Firm which would not be received if we did not have an established relationship with
these companies. These benefits do not depend on the amount of transactions directed by the Firm to
Charles Schwab. These benefits include: a dedicated trading desk that services the Firm’s clients, a
dedicated service group and an account services manager dedicated to the Firm’s accounts, access to a
real time order matching system, ability to block client trades, electronic download of trades, portfolio
management software, access to an electronic interface, duplicate and batched client statements,
confirmations and year-end summaries, the ability to have advisory fees directly debited from client
accounts (in accordance with federal and state requirements), a quarterly newsletter, access to mutual
funds, ability to have loads waived for the Firm’s clients who invest in certain loaded funds when certain
conditions are met and maintained, and the ability to have custody fees waived.
Although many of the services and benefits we receive from Charles Schwab benefit our clients or benefit
their accounts, there are some services that benefit only our firm because they are intended to help us
manage and further develop our business enterprise. These services include:
1. Educational conferences and events including those sponsored by Charles Schwab such
as their IMPACT Conference; and
2. Publications and conferences on practice management and business succession.
Charles Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Charles Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Charles Schwab may also provide us with other
benefits such as occasional business entertainment of our personnel.
Our Interest in Schwab’s Services
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The availability of these services from Charles Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Charles Schwab’s services so long as we keep a total of at least
$10 million of client assets in accounts at Schwab. Beyond that, these services are not contingent upon
us committing any specific amount of business to Schwab in trading commissions or assets in custody.
The $10 million minimum results in an incentive for us to recommend or request that you maintain your
account with Charles Schwab based on our interest in receiving Charles Schwab’s services that benefit
our business rather than based on your interest in receiving the best value in custody services and the
most favorable execution of your transactions. This is a conflict of interest. We believe, however, that our
selection of Charles Schwab as custodian and broker is made in the best interests of our clients. It is
primarily supported by the scope, quality and price of Charles Schwab’s services as previously described
above and not Charles Schwab’s services that benefit only us. We have over $1.5 billion in client assets
under management and do not believe that maintaining at least $10 million of those assets at Charles
Schwab in order to avoid paying Charles Schwab quarterly service fees presents a material conflict of
interest.
Handling of Trade Errors.
Raffa Investment Advisers has implemented procedures designed to prevent trade errors; however, trade
errors in client accounts cannot always be avoided. Consistent with its fiduciary duty, it is the policy of
Raffa Investment Advisers to correct trade errors in a manner that is in the best interest of the client. In
cases where the client causes the trade error, the client will be responsible for any loss resulting from the
correction. Depending on the specific circumstances of the trade error, the client may not be able to
receive any gains generated as a result of the error correction. In all situations where the client does not
cause the trade error, the client will be made whole and any loss resulting from the trade error will be
absorbed by Raffa Investment Advisers if the error was caused by the Firm. If the error is caused by the
broker-dealer, the broker-dealer will be responsible for covering all trade error costs. If an investment
gain results from the correcting trade, the gain will remain in the client’s account unless the same error
involved other client account(s) that should also receive the gains and it is not permissible for all clients to
retain the gain. Raffa Investment Advisers may also confer with clients to determine if the client should
forego the gain (e.g., due to tax reasons). Raffa Investment Advisers will never benefit or profit from
trade errors.
Trading Policy
Our trading policy is to implement all client orders on an individual basis. Therefore, we do not aggregate
or “block” client transactions. Considering the types of investments we hold in advisory client accounts;
we do not believe clients are hindered in any way because we trade accounts individually. This is
because we develop individualized investment strategies for clients and holdings will vary. Further, the
investments we are responsible for trading in client accounts are typically limited to mutual funds, ETFs,
and other broadly traded positions. Our strategies are primarily developed for the long-term and minor
differences in price execution are not material to our overall investment strategy.
Item 13 – Review of Accounts
Investment Account Reviews and Reviewers
Generally, client accounts are reviewed on a quarterly basis by Raffa’s investment adviser
representatives, who are overseen by Mark Murphy, Chief Investment Officer. Considerations taken into
account during the review include, but are not limited to asset allocation, risk profile, performance and
unusual anomalies. Significant market fluctuations, changes in a client’s financial circumstances or
substantial contributions or withdrawals in a client’s account are factors that can trigger a review.
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Retirement Income Planning Reviews
Clients receiving on-going retirement income planning services will receive updates to their income plan
upon request or as part of the regular review of their investment portfolio with Raffa Investment Advisers.
Raffa’s investment adviser representatives are responsible for providing retirement income reviews.
Statements and Reports
Raffa Investment Advisers sends clients an update of their portfolio activity and performance on a
monthly basis. In addition, clients can receive an additional performance evaluation report, upon request,
which will address asset allocation, securities holdings and account performance. Such reports are
provided on a quarterly or as-needed basis as determined by Raffa Investment Advisers or requested by
the client. Clients are able to include accounts not managed by the Firm in reports provided by the Firm.
Under these situations, we will not have responsibility to review or provide advice regarding the account
and it is the client’s responsibility to inform us of additional accounts to be included in the report.
Clients will also receive quarterly account statements directly from their qualified custodian (e.g.
broker/dealer). Raffa Investment Advisers strongly urges all clients to closely review all account
statements received from qualified custodians. Further, clients are urged to compare the statements
received from qualified custodians against the statements and reports generated by the Firm.
Item 14 – Client Referrals and Other Compensation
From time to time, our Firm will receive from unaffiliated third parties client referrals in exchange for
compensation to that third-party (each a “referral arrangement”). Under a referral agreement, a solicitor
will receive compensation in the form of a flat fee or as a percentage of advisory fees received by the
Firm from the referred client. The details of the particular referral arrangement and a description of the
compensation paid to the solicitor will be disclosed to each referred client through a separate written
disclosure.
You should be aware that a solicitor for Raffa Investment Advisers who receives compensation for
solicitation is inherently conflicted as the solicitor will only receive compensation upon the prospect
becoming a client of the Firm. Further, clients should understand that a referral made to our Firm by a
solicitor does not obligate the client to open an account through our Firm. We address this conflict of
interest by disclosing to you the terms of the referral relationship and related referral compensation. Our
participation in these referral arrangements does not diminish our fiduciary obligations to our clients.
Please refer to the description of benefits from broker/dealers described in Item 12 of this
Disclosure Brochure. Such benefits can be considered other compensation.
Raffa Investment Advisers’ associated persons in their capacities as independent insurance
agents can receive commissions and other incentive awards for the recommendation/sale
insurance products. The receipt of this compensation can affect the judgment of Raffa
Investment Advisers’ associated persons when recommending products to its clients. While
Raffa Investment Advisers’ associated persons endeavor at all times to put the interest of the
clients first as a part of the Firm’s fiduciary duty, clients should be aware that the receipt of
commission and additional compensation itself creates a conflict of interest and can affect the
judgment of these individuals when making recommendations.
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Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
Item 15 – Custody
Custody, as it applies to investment advisers, has been defined by the SEC as having access or control
over client funds and/or securities. In other words, custody is not limited to physically holding client funds
and securities. If an investment adviser has the ability to access or control client funds or securities, the
investment adviser is deemed to have custody and must ensure proper procedures are implemented.
On February 21, 2017, the Securities and Exchange Commission (SEC) released a ‘no-action’ letter
providing additional guidance on how the Custody Rule applies to third-party money movement authority.
As a result, we believe that any money movement between accounts that are not identically named or
registered represents a third-party money movement and would constitute custody. Raffa has custody of
client accounts and will maintain a list of each account for which it maintains custody based on this
definition. For all accounts Raffa deems it maintains custody based on this definition, Raffa will comply
with the SEC’s guidance allowing RIAs to avoid the annual surprise examination requirement of the
Custody Rule.
Raffa Investment Advisers is given the authority from clients to deduct advisory fees directly from client
accounts. Such authority is deemed to be custody as defined by the SEC. Raffa Investment Advisers
has established procedures to ensure all client funds and securities are held at a qualified custodian in a
separate account for each client under that client's name. Clients or an independent representative of the
client (other than an affiliated person of Adviser) are also notified, in writing of the qualified custodian's
name, address and the manner in which the funds or securities are maintained, promptly when the
account is opened and following any changes. Finally, account statements are delivered directly from the
qualified custodian to each client, or the client's independent representative (other than an affiliated
person of Advisers), at least quarterly. Clients are strongly urged to compare any statements or
reports from Raffa Investment Advisers against the account statements received directly from
qualified custodians.
Item 16 – Investment Discretion
Through its investment supervisory services and upon receiving written authorization from a client, Raffa
Investment Advisers will maintain trading authorization over client accounts. Upon receiving written
authorization from the client, the Firm may implement trades on a discretionary basis. When
discretionary authority is granted, the Firm will have the authority to determine the type of securities and
the amount of securities that can be bought or sold for the client’s portfolio without obtaining the client’s
consent for each transaction. However, it is the policy of Raffa Investment Advisers to consult with the
client prior to making significant changes in the account even when discretionary trading authority is
granted by the client.
If you decide to grant trading authorization on a non-discretionary basis, we will be required to contact
you prior to implementing changes in your account. Therefore, you will be contacted and required to
accept or reject our investment recommendations including:
The security being recommended
The number of shares or units
Whether to buy or sell
Once the above factors are agreed upon, we will be responsible for making decisions regarding the timing
of buying or selling an investment and the price at which the investment is bought or sold. If your
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Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
accounts are managed on a non-discretionary basis, you need to know that if you are not able to be
reached or are slow to respond to our request, it can have an adverse impact on the timing of trade
implementations and we may not achieve the optimal trading price.
All clients have the ability to place reasonable restrictions on the types of investments that may be
purchased in an account. Clients may also place reasonable limitations on the discretionary power
granted to our Firm so long as the limitations are specifically set forth or included as an attachment to the
client agreement.
Item 17 – Voting Client Securities
Raffa Investment Advisers will not vote proxies on behalf of your account. While there are some
investment advisors that will vote proxies and other corporate decisions on behalf of their clients, we have
determined that taking on the responsibility for voting client securities does not add enough value to the
services provided to clients to justify the additional compliance and regulatory costs associated with
voting client securities. Therefore, it is your responsibility to vote all proxies for securities held in accounts
managed by our Firm.
Clients will receive proxies directly from their custodian or transfer agent and such documents will not be
delivered by our Firm. Although we do not vote client proxies, if you have a question about a particular
proxy feel free to contact us.
Item 18 – Financial Information
This item is not applicable to this brochure. Raffa Investment Advisers does not require or solicit
prepayment of more than $1200 in fees per client, six months or more in advance. Therefore, we are not
required to include a balance sheet for our most recent fiscal year. We are not subject to a financial
condition that is reasonably likely to impair our ability to meet contractual commitments to clients. Finally,
we have not been the subject of a bankruptcy petition at any time.
24
Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
Information Required by Part 2B of Form ADV: Brochure Supplement
Dennis P. Gogarty, Managing Member, Chief Compliance Officer and Financial Advisor
Item 1 – Cover Page
This brochure supplement provides information about Dennis Gogarty that supplements the information
previously provided in this brochure. Please contact him at (202) 955-6734 if you have any questions
about the contents of this supplement.
Additional information Dennis Gogarty is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born: 1970
Formal Education After High School:
Frostburg State University, BS in Marketing, 1992
Business Experience for the Preceding Five Years:
July 2005 to Present: Raffa Investment Advisers – Managing Member/Chief Compliance Officer
Item 3 – Disciplinary Information
Mr. Gogarty has never been subject to a legal or disciplinary event required to be reported by the Form
ADV Part 2B – Brochure Supplement instructions.
Item 4 – Other Business Activities
Mr. Gogarty is independently licensed as an insurance agent. Although licensed, Mr. Gogarty’s practice
does not actively involve selling insurance products to clients. Instead, Mr. Gogarty will refer clients in
need of insurance products to an insurance agent that is independent of Raffa Investment Advisers. Mr.
Gogarty may receive a portion of the commissions earned from insurance products sold to his clients
through a referral. The receipt of compensation can affect the judgment of Mr. Gogarty when
recommending an agent and providing insurance advice, in general, to his clients. While Mr. Gogarty
endeavors at all times to put the interest of his clients first as a part of Raffa Investment Advisers’ overall
fiduciary duty to clients, clients should be aware that the receipt of commissions itself creates a conflict of
interest and can affect Mr. Gogarty’s decision making process when making recommendations. Clients
are never obligated or required to purchase insurance products from or through a referral and may
choose any independent insurance agent and insurance company to purchase insurance products.
Regardless of the insurance agent selected, the insurance agent or agency will receive normal
commissions from the sale.
Item 5 – Additional Compensation
Mr. Gogarty does not receive compensation in addition to the fees described in Item 5 and benefits
described in Item 14 of this Disclosure Brochure. As disclosed in Item 4 above, Mr. Gogarty will receive a
portion of the insurance commissions earned by a qualified insurance agent to whom insurance business
is referred.
Item 6 – Supervision
Mr. Gogarty is the Chief Compliance Officer of Raffa Investment Advisers and ultimately responsible for
supervising activities and services provided by the Firm. Investment accounts and investment programs
are reviewed as frequently as weekly.
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Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
Mark P. Murphy, Chief Investment Officer
Item 1 – Cover Page
This brochure supplement provides information about Mark Murphy that supplements the information
previously provided in this brochure. Please contact him (202) 955-6734 if you have any questions about
the contents of this supplement.
Additional information about Mark Murphy is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born: 1982
Formal Education After High School:
University of Richmond, BSBA with concentrations in Finance and Accounting, 2004
University College Dublin, One Semester
Business Experience for the Preceding Five Years:
June 2004 to November 2006: Cambridge Associates LLC – Investment Performance Analyst
July 2010 to Present: Raffa Investment Advisers – Chief Investment Officer
November 2006 to July 2010: CapitalSource Bank - Senior Account Executive
Item 3 – Disciplinary Information
Mr. Murphy has never been subject to a legal or disciplinary event required to be reported by the Form
ADV Part 2B – Brochure Supplement instructions.
Item 4 – Other Business Activities
Mr. Murphy is not engaged in any business activities outside of his role with Raffa Investment Advisers.
Item 5 – Additional Compensation
Mr. Murphy does not receive compensation in addition to the fees described in Item 5 and benefits
describes in Item 14 of this Disclosure Brochure.
Item 6 – Supervision
Mr. Murphy is a Senior Portfolio Manager and he is supervised directly by the Firm’s Chief Compliance
Officer, Dennis Gogarty who may be reached at (202) 955-6734.
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Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
Ryan Frydenlund, Director of Operations
Item 1 – Cover Page
This brochure supplement provides information about Ryan Frydenlund that supplements the information
previously provided in this brochure. Please contact him at (202) 955-6734 if you have any questions
about the contents of this supplement.
Additional information about Ryan Frydenlund is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born 1992:
Formal Education after High School:
Wake Forest University, BS in Finance, 2014
Business Experience for the Preceding Five Years:
February 2017 to Present: Raffa Investment Advisers – Director of Operations
December 2014 – January 2017: Cambridge Associates, LLC – Investment Operations Analyst
Item 3 – Disciplinary Information
Mr. Frydenlund has never been subject to a legal or disciplinary event required to be reported by the
Form ADV Part 2B – Brochure Supplement instructions.
Item 4 – Other Business Activities
Mr. Frydenlund is not engaged in any business activities outside of his role with Raffa Investment
Advisers.
Item 5 – Additional Compensation
Mr. Frydenlund does not receive compensation in addition to the fees described in Item 5 and benefits
described in Item 14 of this Disclosure Brochure.
Item 6 – Supervision
Mr. Frydenlund is a Portfolio Manager and he is supervised directly by the Firm’s Chief Compliance
Officer, Dennis Gogarty who may be reached at (202) 955-6734.
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Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
Joseph Guest, Senior Portfolio Manager
Item 1 – Cover Page
This brochure supplement provides information about Joseph Guest that supplements the information
previously provided in this brochure. Please contact him at (202) 955-6734 if you have any questions
about the contents of this supplement.
Additional information about Joseph Guest is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born 1982:
Formal Education after High School:
Depaul University, BS in Economics and Accounting, 2011
Southern Illinois University, no degree attained, 9/2000 – 08/2001
Business Experience for the Preceding Five Years:
June 2020 to November 2020: Unemployed
December 2020 to Present: Raffa Investment Advisers – Senior Portfolio Manager
December 2013 to May 2020 – Fairhaven Wealth Management – Head of Operations
Item 3 – Disciplinary Information
Mr. Guest has never been subject to a legal or disciplinary event required to be reported by the Form
ADV Part 2B – Brochure Supplement instructions.
Item 4 – Other Business Activities
Mr. Guest is not engaged in any business activities outside of his role with Raffa Investment Advisers.
Item 5 – Additional Compensation
Mr. Guest does not receive compensation in addition to the fees described in Item 5 and benefits
described in Item 14 of this Disclosure Brochure.
Item 6 – Supervision
Mr. Guest is an Investment Adviser Representative and he is supervised directly by the Firm’s Chief
Compliance Officer, Dennis Gogarty who may be reached at (202) 955-6734.
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Raffa Wealth Management, LLC d/b/a Raffa Investment Advisers
Form ADV Part 2A Disclosure Brochure
Matthew Joseph O’Lone, Portfolio Manager
Item 1 – Cover Page
This brochure supplement provides information about Matthew O’Lone that supplements the information
previously provided in this brochure. Please contact him at (202) 955-6734 if you have any questions
about the contents of this supplement.
Additional information about Matthew O’Lone is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Born 1996:
Formal Education after High School:
University of Maryland, BS in Economics, 2018
Business Experience for the Preceding Five Years:
April 2022 to Present: Raffa Investment Advisers – Portfolio Manager
June 2018 to April 2022: Cambridge Associates – Project Analyst
Item 3 – Disciplinary Information
Mr. O’Lone has never been subject to a legal or disciplinary event required to be reported by the Form
ADV Part 2B – Brochure Supplement instructions.
Item 4 – Other Business Activities
Mr. O’Lone is not engaged in any business activities outside of his role with Raffa Investment Advisers.
Item 5 – Additional Compensation
Mr. O’Lone does not receive compensation in addition to the fees described in Item 5 and benefits
described in Item 14 of this Disclosure Brochure.
Item 6 – Supervision
Mr. O’Lone is an Investment Adviser Representative and he is supervised directly by the Firm’s Chief
Compliance Officer, Dennis Gogarty who may be reached at (202) 955-6734.
4818-3374-3641, v. 47
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