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Item 1 – Cover Page
4500 Cameron Valley Parkway, Suite 270
Charlotte, NC 28211
(704) 215‐4420
March 10, 2025
This Brochure provides information about the qualifications and business practices of Providence Capital
Advisors, LLC. If you have any questions about the contents of this Brochure, please contact us at (704)
215‐4420 or via email at tsearson@provcapadv.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
Providence Capital Advisors, LLC (“PCA”) is a Registered Investment Adviser. Registration of an Investment
Adviser does not imply any level of skill or training. The oral and written communications of an Adviser
provide you with information that you may use to determine whether to hire or retain them.
Additional information about PCA is also available on the SEC’s website at www.adviserinfo.sec.gov. You
can search this site by using a unique identifying number, known as a CRD number. The CRD number for
PCA is 174631. The SEC’s web site also provides information about any persons affiliated with PCA who
are registered, or are required to be registered, as Investment Adviser Representatives of PCA.
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Item 2 – Material Changes
We will ensure that you receive a summary of any material changes to this and subsequent Brochures
within 30 days of the change. We will provide other ongoing disclosure information about material
changes as they occur. We will also provide you with information on how to obtain the complete
Brochure. Currently, our Brochure may be requested at any time, without charge, by contacting Tom
Searson at (704) 215‐4420.
Since our last annual amendment, March 8, 2024, we have had the following material changes:
• None
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Item 3 – Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business Introduction ....................................................................................................... 5
Services ..................................................................................................................................................... 5
Investment Management ........................................................................................................................... 5
Core Equity Portfolio .............................................................................................................................. 6
Diversified Income Portfolio ................................................................................................................... 6
Covered Call Portfolio............................................................................................................................. 6
Fixed Income Portfolio ........................................................................................................................... 6
Exchange Traded Fund (ETF) Portfolio .................................................................................................... 7
Financial Planning ...................................................................................................................................... 7
Assets Under Management ........................................................................................................................ 8
Item 5 – Fees and Compensation .................................................................................................................. 8
Asset Management Fee Schedule............................................................................................................... 8
Financial Planning ...................................................................................................................................... 9
Third Party Fees ....................................................................................................................................... 10
Item 6 – Performance Based Fee and Side by Side Management ................................................................ 10
Item 7 – Types of Client(s) ........................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 11
Methods of Analysis ................................................................................................................................. 11
Investment Strategies .............................................................................................................................. 11
Risk of Loss .............................................................................................................................................. 12
Overall Risks ......................................................................................................................................... 12
Margin Risk .......................................................................................................................................... 12
Option Risk........................................................................................................................................... 13
Short Term Trading Risk ....................................................................................................................... 13
Fundamental Analysis Risk ................................................................................................................... 13
Alternative Investment Risk.................................................................................................................. 14
Cyclical Analysis Risk ............................................................................................................................ 14
Technical Analysis Risk ......................................................................................................................... 14
Item 9 – Disciplinary Information ................................................................................................................ 14
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Item 10 – Other Financial Industry Activities and Affiliations...................................................................... 14
Other Financial Industry Affiliations ......................................................................................................... 14
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and Personal Trading....................... 15
General Information ................................................................................................................................ 15
Participation or Interest in Client Accounts .............................................................................................. 15
Personal Trading ...................................................................................................................................... 15
Privacy Statement .................................................................................................................................... 16
Conflicts of Interest .................................................................................................................................. 16
Item 12 – Brokerage Practices ..................................................................................................................... 17
Factors Used to Select Custodians ............................................................................................................ 17
Soft Dollars .............................................................................................................................................. 17
Best Execution ......................................................................................................................................... 17
Brokerage for Client Referrals .................................................................................................................. 18
Directed Brokerage .................................................................................................................................. 18
Trading .................................................................................................................................................... 18
Item 13 – Review of Accounts ..................................................................................................................... 18
Reviews ................................................................................................................................................... 18
Reports .................................................................................................................................................... 18
Item 14 – Client Referrals and Other Compensation ................................................................................... 19
Item 15 – Custody ....................................................................................................................................... 19
Standing Letters of Authorization ............................................................................................................. 19
Item 16 – Investment Discretion ................................................................................................................. 19
Item 17 – Voting Client Securities ............................................................................................................... 20
Item 18 – Financial Information .................................................................................................................. 20
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Item 4 – Advisory Business Introduction
Providence Capital Advisors, LLC (“PCA”) is a Registered Investment Adviser (“Adviser”) which offers
investment management and financial planning services to our clients. We are registered through and
regulated by the Securities and Exchange Commission (“SEC”).
We provide investment advice through Investment Adviser Representatives (“Advisor”) associated with
us. These individuals are appropriately licensed, qualified, and authorized to provide advisory services on
our behalf.
PCA was founded in 2015. Tom Searson, Brian Jones, and Stephen Ratcliffe serve as the Principals of PCA.
We provide portfolio management services to individuals, high net worth individuals, corporations, and
small businesses. Our minimum account opening balance is $1,500,000 to engage both financial planning
and investment management services and $500,000 for relationships limited to only investment
management services. These minimums are negotiable under certain circumstances.
Services
We provide discretionary and non‐discretionary investment management services and financial planning
services. Our focus is on helping you develop and execute plans that are designed to build and preserve
your wealth.
We do not participate in wrap fee programs.
Investment Management
Investment management is the professional management of securities in order to meet your specified
investment goals. With an Investment Management Account, you engage us to assist you to meet your
unique investment objectives. The investments in the investment management account may include
stocks, bonds, options, master limited partnerships, exchange traded funds (“ETFs”), preferred stocks,
mutual funds, alternative investments, etc.
We will meet with you to discuss your financial circumstances, investment goals and objectives, and to
determine your risk tolerance. We may ask you to provide statements summarizing current investments,
income and other earnings, recent tax returns, retirement plan information, other assets and liabilities,
wills and trusts, insurance policies, and other pertinent information.
Based on the information you share with us, we will analyze your situation and recommend an appropriate
investment strategy. Our recommendations and ongoing management are based upon your investment
investment strategy you have selected.
goals and objectives,
risk
tolerance, and
the
We manage multiple investment strategies for clients with a focus on individual securities. The allocation
to each of these strategies is tailored to the specific needs and goals of each client. Some clients may be
invested in just one of our strategies, while others may have exposure to all five. From time to time, and
if appropriate, we also recommend that Clients invest in alternative investments.
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Core Equity Portfolio
Our Core Equity Portfolio focuses on identifying companies with secular or cyclical tailwinds that help
propel growth within an industry. We focus on industry‐leading companies with competitive advantages
that can capitalize on these tailwinds and drive above‐market growth. Disciplined valuation is a critical
component to security selection in order to avoid overpaying for future growth potential. Our focus on
industry‐leading companies results in a well‐diversified portfolio of global corporations that compete in
our domestic market, developed international markets, and emerging international markets. When the
right opportunities arise, the portfolio will include small cap and mid cap companies to complement the
global multinational corporations. We manage risk in the portfolio by maintaining sector weightings
between 50% and 200% of the S&P 500 sector weightings for the 8 major sectors. Portfolios typically
include 25‐35 stocks.
Diversified Income Portfolio
Our Diversified Income Portfolio is a multi‐asset class combination of income‐producing securities. The
portfolio includes high dividend paying common stocks, real estate investment trusts, preferred stocks,
and fixed income. We believe this hybrid, diversified approach provides an optimal balance between a
dependable income stream and risk management. The primary objective in selecting securities is the
sustainability of the income stream, with a secondary focus on the ability of this income to increase over
time. Portfolios typically include 25‐35 securities.
Covered Call Portfolio
Our Covered Call portfolio uses call options to increase the income and decrease the volatility of a stock
portfolio. A call option gives the owner the right to buy a stock before a specified date (expiration) and
at a specified price (strike). In a covered call portfolio, this right is sold to someone else in exchange for
income.
The strategy is executed by buying a stock and simultaneously selling a call option on that stock. If the
stock price is below the strike price at expiration, we usually continue to hold the stock and sell another
call option to bring in additional income. If the stock price is above the strike price at expiration, the stock
will be sold at the strike price. Covered call portfolios typically go up less than the stock market during up
markets and go down less than the stock market during down markets, which results in lower volatility.
Covered call portfolios are optimal in a relatively flat or slightly positive equity market environment.
We focus on call options that allow for modest price appreciation before the strike price and expire in 2‐
4 months. Portfolios typically include approximately 15‐20 covered call positions.
Fixed Income Portfolio
Fixed Income provides the foundation of a balanced portfolio, and we therefore focus exclusively on high
quality bonds with low default risk. Credit quality is the primary driver of security selection with yield
generation a secondary driver. Taxable bond portfolios are constructed primarily with investment grade
corporate bonds. Tax‐free bond portfolios are constructed using high quality municipal bonds taking into
account the state in which the client resides.
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Exchange Traded Fund (ETF) Portfolio
Our Equity ETF portfolio provides diversification across large cap, mid cap, small cap, developed
international, and emerging markets. We tactically change allocations to these areas based on valuations,
growth potential, and risk management. Furthermore, we add additional ETFs to the portfolio to gain
exposure to specific investment themes or geographies.
If the bond allocation of a balanced ETF portfolio is a size which does not warrant individual bonds, we
complement the ETF equity allocation with bond ETFs.
Your asset allocation may change as your personal circumstances change; therefore, it is important that
you notify us promptly when your financial situation, goals, objectives, or needs change. In addition, in
some instances we may implement an investment strategy not listed above, based on the client’s goals
and objectives.
You shall have the ability to impose reasonable restrictions on the management of your account, including
the ability to instruct us not to purchase certain stocks or other securities. These restrictions may be a
specific company security, industry sector, asset class, or any other restriction you request. It is important
to note that any restrictions may adversely affect the composition and performance of the investment
portfolios.
Under certain conditions, securities from outside accounts may be transferred into your advisory account;
however, we may recommend that you sell any security if we believe that it is not suitable for the current
recommended investment strategy. You are responsible for any taxable events in these instances. Certain
assumptions may be made with respect to interest and inflation rates and the use of past trends and
performance of the market and economy. Past performance is not indicative of future results.
Financial Planning
We provide comprehensive financial planning to our asset management clients. Financial planning is a
comprehensive relationship which incorporates many different aspects of your financial status into an
overall plan that intends to meet your goals and objectives. The financial planning relationship consists of
face‐to‐ face meetings and ad hoc meetings with you and/or your other advisors (attorneys, accountants,
etc.) as necessary.
In performing financial planning services, we typically examine and analyze your overall financial situation,
which may include issues such as taxes, insurance needs, overall debt, credit, business planning,
retirement savings and reviewing your current investment program. Our services may focus on all or only
one of these areas depending upon the scope of our engagement with you.
It is essential that you provide the information and documentation we request regarding your income,
investments, taxes, insurance, estate plan, etc. We will discuss your investment objectives, needs and
goals, but you are obligated to inform us of any changes. We do not verify any information obtained from
you, your attorney, accountant or other professionals.
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You are under no obligation to implement recommendations through us. You may implement your
financial plan through any financial organization of your choice.
We obtain information from a wide variety of publicly available sources. We do not have any inside private
information about any investments that are recommended. All recommendations developed by us are
based upon our professional judgment. We cannot guarantee the results of any of our recommendations.
Assets Under Management
As of December 31, 2024, we managed approximately $872,027,024 in discretionary assets, and
approximately $44,239,939
in non‐discretionary assets, for total assets under management of
$916,266,963.
Item 5 – Fees and Compensation
Asset Management Fee Schedule
Our minimum account opening balance is $1,500,000 to engage both financial planning and investment
management services and $500,000 for relationships limited to only investment management services.
These minimums are negotiable under certain circumstances. The fee charged is based upon the amount
of money you invest. Multiple accounts of immediately related family members, at the same mailing
address, may be considered one consolidated account for billing purposes. Fees are charged quarterly, in
advance. Payments are due on the first day of the quarter and are based on the ending balance of the
account under management for the preceding quarter and will be calculated as follows:
Percentage
Portfolio Size (AUM)
1.50%
Up to $500,000
1.25%
$500,001 ‐ $1,000,000
1.00%
$1,000,001‐$5,000,000
0.75%
$5,000,001‐$15,000,000
.60%
$15,000,001‐$25,000,000
.50%
$25,000,0001 & Over
No increase in the annual fee shall be effective without prior written notification to you. We believe our
advisory fee is reasonable considering the fees charged by other investment advisers offering similar
services/programs.
In certain circumstances, advisory fees and account minimums may be negotiable based upon prior
relationships as well as related account holdings. Our fees will not be based upon a share of capital gains
or capital appreciation of the funds or any portion of your funds.
Your account at the custodian may also be charged for certain additional assets managed for you by us but
not held by the custodian (i.e. variable annuities, mutual funds, 401(k)s, alternative investments).
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The fees we charge can be deducted directly from your account at the custodian. We will instruct the
custodian to deduct the fees from your account at the beginning of the quarter. This fee will show up as
a deduction on your next account statement from the custodian.
Company retirement plans with multiple employees as participants are charged a flat fee of up to 0.50%
annually. These fees are negotiable and disclosed in a separate fee schedule to the client.
Financial Planning
Our financial planning services are offered as a part of our investment management services to our
existing clients. As such, there is no additional fee for these services. However, under certain
circumstances in which the planning services become robust and complex, we may charge an hourly rate
of up to $300. In addition, we may charge a negotiated ongoing retainer fee for ongoing planning and
consulting. The minimum account balance is $1,500,000 to engage both financial planning and investment
management services. These minimums are negotiable under certain circumstances.
The Financial Planning Agreement will show the fee you will pay. In the event that you cancel the Financial
Planning Agreement, you will be responsible for the actual hours spent preparing the financial plan, up to
the cancellation date, at the agreed upon hourly rate. Upon termination of any account, any prepaid fees
that are in excess of the management services performed will be promptly refunded to you. Any fees that
are due, but have not been paid, will be billed to you and are due immediately.
Fees are due upon presentation of an investment plan or the rendering of services. An invoice will be
provided to you outlining the outstanding fees. Investment plans will be presented to you within 120 days
of the contract date, provided that all information needed to prepare the investment plan has been
promptly provided to us. The financial planning agreement will terminate once you receive the final plan.
Based upon your needs, we may also provide consultations throughout the year to advise and counsel
you about other financial issues. We can help you with transition planning, major transaction analysis,
coordinated with cash flow needs, retirement needs, estate planning needs, income tax planning, life and
disability insurance needs, investment needs, and college education planning.
Clients may terminate investment advisory services obtained from us, without penalty, upon written
notice within five (5) business days after entering into the advisory agreement with us. The client is
responsible for any fees and charges incurred by the client from third parties as a result of maintaining
the account such as transaction fees for any securities transactions executed and account maintenance
or custodial fees. Thereafter, the client may terminate advisory services upon thirty day’s written notice
delivered to and received by us. Clients who terminate investment advisory services during a quarter are
charged a prorated advisory fee based on the date of our receipt of client’s written notice to terminate.
Any earned but unpaid fees are immediately due and payable.
All recommendations developed by us are based upon our professional judgment. We cannot guarantee
the results of any of our recommendations.
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Third Party Fees
Our fees do not include brokerage commissions, transaction fees, and other related costs and expenses.
You may incur certain charges imposed by custodians, third party investment companies and other third
parties. These include fees charged by managers, custodial fees, deferred sales charges, odd‐lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Our primary focus is on managing investment portfolios using
individual securities; however, certain strategies offered by us may involve investment in mutual funds
and/or ETFs. Load and no load mutual funds may pay annual distribution charges, sometimes referred to
as “12(b)(1) fees”. These 12(b)(1) fees come from fund assets, and thus indirectly from clients’ assets.
Mutual funds, money market funds and exchange‐traded funds (ETFs) also charge internal management
fees. These fees may include, but are not limited to, a management fee, upfront sales charges, and other
fund expenses. We do not receive any compensation from these fees. All of these fees are in addition to
the management fee you pay us. You should review all fees charged to fully understand the total amount
of fees you will pay. Services similar to those offered by us may be available elsewhere for more or less
than the amounts we charge. The 12(b)(1) fee, deferred sales charges and other fee arrangements will be
disclosed upon your request and are typically described in the applicable fund’s prospectus. Our
brokerage practices are discussed in more detail under Item 12 – Brokerage Practices.
You could invest in a mutual fund directly, without our services. In that case, you would not receive the
services provided by us which are designed, among other things, to assist you in determining which mutual
fund or funds are most appropriate to your financial condition and objectives. Our Advisory Agreement
defines what fees are charged and their frequency.
Item 6 – Performance Based Fee and Side by Side Management
We do not charge any performance‐based fees. These are fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7 – Types of Client(s)
We provide portfolio management services to individuals, high net worth individuals, corporations, and
small businesses.
Our minimum account opening balance is $1,500,000 to engage both financial planning and investment
management services and $500,000 for relationships limited to investment management services. These
minimums are negotiable under certain circumstances.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We primarily use fundamental analysis as part of our overall investment management discipline.
Fundamental analysis is a technique that attempts to determine a security’s value by focusing on the
underlying factors that affect a company's actual business and its future prospects. It refers to the analysis
of the economic well‐being of a financial entity as opposed to only its price movements.
In addition to using fundamental analysis, in order to implement our strategies, we also utilize technical
and cyclical analysis. Technical Analysis is a technique that attempts to determine a security’s value by
developing models and trading rules based upon price and volume information. Ultimately, technical
analysts develop trading models and rules by evaluating factors such as market trends, market participant
behaviors, supply and demand and pricing patterns and correlations. Cyclical analysis helps determine if
shifts are required in your investment strategies depending upon long and short‐term trends in financial
markets and the performance of the overall national and global economy.
Investment Strategies
In order to perform this analysis, we use many resources, such as:
• Sell‐side analyst research reports and conference calls
• Financial newspapers and magazines
• Annual reports, prospectuses, regulatory filings
• Company conference calls, press releases, and websites
The investment strategies we use to implement any investment advice given to you include, but are not
limited to:
Long term purchases ‐ securities held at least a year
•
• Short term purchases ‐ securities sold within a year
• Trading ‐ securities sold within 30 days
• Margin Transactions
• Option writing, including covered options, uncovered options or spreading strategies for hedging
purposes
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Risk of Loss
We cannot guarantee our analysis methods will yield a positive return. In fact, a loss of principal is always
a risk. Investing in securities involves a risk of loss that you should be prepared to bear. You need to
understand that investment decisions made for your account by us are subject to various market, currency,
economic, political and business risks. The investment decisions we make for you will not always be
profitable nor can we guarantee any level of performance.
A list of some of the risks associated with the strategies, products and methodology we offer are listed
below:
Overall Risks
Clients need to remember that past performance is no guarantee of future results. All investments carry
some level of risk. You may lose some or all of the money you invest, including your principal. Dividend
or interest payments may also fluctuate, or stop completely, as market conditions change.
Margin Risk
• You can lose more funds than you deposit in the margin account. A decline in the value of
securities that are purchased on margin may require you to provide additional funds to your
account to avoid the forced sale of those securities or other securities in your account.
• The custodian can force the sale of securities in your account. If the equity in your account falls
below the maintenance margin requirements required under the law, or a custodial account's
higher "house" requirements, the custodian can sell the securities in your account to cover the
margin deficiency. You also will be responsible for any shortfall in the account after such a sale.
• The custodian can sell your securities without contacting you. Some investors mistakenly believe
that a firm must contact them for a margin call to be valid and that the custodian cannot liquidate
securities in their accounts to meet calls unless the custodian has contacted them first. This is not
the case. The custodian will attempt to notify you of margin calls, but is not required to under the
regulations or as stated in the margin agreement. Even if the custodian has contacted a customer
and provided a specific date by which the customer can meet a margin call, the custodian can still
take the necessary steps to protect its financial interests, including immediately selling any
securities without notice to the customer.
• You are not entitled to choose which security in your margin account is liquidated or sold to meet
a margin call. Because the securities are collateral for the margin loan, the custodian has the right
to decide which security to sell in order to protect its interest.
• The custodian can increase its maintenance margin requirements at any time and is not required
to provide you with advance written notice. These changes at the custodian can take effect
immediately and may result in the issuance of a maintenance margin call. Your failure to satisfy
the call may cause the custodian to liquidate or sell securities in your account.
• You are not entitled to an extension of time on a margin call. While an extension of time to meet
margin requirements may be available to customers under certain conditions, a customer does
not have a right to the extension.
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Option Risk
• Options carry a high degree of risk. Purchasers and sellers of options should familiarize themselves
with the type of option (that is, put or call) which they contemplate trading and the associated
risks. You should calculate the extent to which the value of the options must increase for your
position to become profitable, taking into account the premium and all transaction costs.
• Purchasers of options may offset or exercise the options or allow the options to expire. The
exercise of an option results either in a cash settlement or in the purchaser acquiring or delivering
the underlying interest. If the option is on a future, the purchaser will acquire a futures position
with associated liabilities for margin. If the purchased options expire worthless, you will suffer a
total loss of your investment which will consist of the option premium plus transaction costs.
• Selling (“writing” or “granting”) an option generally entails considerably greater risk than
purchasing options. Although the premium received by the seller is fixed, the seller may sustain
a loss well in excess of that amount. The seller will be liable for additional margin to maintain the
position if the market moves unfavorably. The seller will also be exposed to the risk of the
purchaser exercising the option and the seller being obligated to either settle the option in cash
or to acquire or deliver the underlying interest. If the option is on a future, the seller will acquire
a position in a future with associated liabilities for margin. If the option is “covered” by the seller
holding a corresponding position in the underlying interest or a future or another option, the risk
may be reduced. If the option is not covered, the risk of loss can be unlimited.
• Certain exchanges in some jurisdictions permit deferred payment of the option premium,
exposing the purchaser to liability for margin payments not exceeding the amount of the
premium.
• The purchaser is still subject to the risk of losing the premium and transaction costs.
• When the option is exercised or expires, the purchaser is responsible for any unpaid premium
outstanding at that time.
Short Term Trading Risk
• When utilizing this strategy, securities that are purchased with the idea of selling them within a
relatively short time (typically 30 days or less). This is done in an attempt to take advantage of
conditions that hopefully will soon result in a price swing in the securities that are purchased.
• A short‐term purchase strategy poses risks should the anticipated price swing not materialize; the
purchaser is then left with the option of having a long‐term investment in a security that was
designed to be a short‐term purchase, or potentially taking a loss. In addition, this strategy
involves more frequent trading than does a longer‐term strategy, and could result in increased
brokerage and other transaction‐related costs, as well as less favorable tax treatment of short‐
term capital gains.
Fundamental Analysis Risk
Fundamental analysis, when used in isolation, has a number of risks:
• There are an infinite number of factors that can affect the earnings of a company, and its stock
price, over time. These can include economic, political and social factors, in addition to the various
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company statistics.
• The data used may be out of date.
It is difficult to give appropriate weightings to the factors.
•
It assumes that the analyst is competent.
•
•
It ignores the influence of random events such as oil spills, product defects being exposed, and
acts of God, etc.
Alternative Investment Risk
Alternative investments are subject to certain higher risks related specifically to their structure and
focus such as: dependency upon management skills, limited diversification, the risks of locating and
managing financing for projects, heavy cash flow dependency, possible default by borrowers, the costs
and potential losses of self‐liquidation of one or more holdings, the possibility of failing to maintain
exemptions from securities registration, and, in many cases, relatively small market capitalization, which
may result in less market liquidity and greater price volatility.
Cyclical Analysis Risk
Looking at market cycles in conjunction with other investment strategies can be useful when making
investment decisions. However, market cycles are not always predictable. Each financial investment
strategy has benefits and risks. Not every investment decision will be profitable, and there can be no
guarantee of any level of performance.
Technical Analysis Risk
Technical analysis is derived from the study of market participant behavior. Methods vary greatly and can
be highly subjective; different technical analysts can sometimes make contradictory predictions from the
same data.
Item 9 – Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
We do not have any information to disclose concerning PCA or any of our investment advisors. We adhere
to high ethical standards for all advisors and associates.
Item 10 – Other Financial Industry Activities and Affiliations
Neither PCA nor any of its management persons are registered as or affiliated with a broker‐dealer,
registered as a representative of a broker‐dealer, a commodity pool operator, futures commission
merchant, or commodity trading advisor, nor does it have any pending application to register.
Other Financial Industry Affiliations
Our investment advisory representatives (“IARs”) may be licensed insurance agents with various
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companies. Our IARs may recommend insurance products and may also, as independent insurance
agents, sell those recommended insurance products to clients. When such recommendations or sales are
made, a conflict of interest exists as the insurance licensed IARs earn insurance commissions for the sale
of those products, which may create an incentive to recommend such products. We require that all IARs
disclose this conflict of interest when such recommendations are made. Also, we require IARs to disclose
that clients may purchase recommended insurance products from other insurance agents not affiliated
with us. All insurance business is conducted through our affiliate company, PCA Insurance Consultants,
LLC.
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and
Personal Trading
General Information
We have adopted a Code of Ethics for all supervised persons of the firm describing its high standards of
business conduct, and fiduciary duty to you, our client. The Code of Ethics includes provisions relating to
the confidentiality of client information, a prohibition on insider trading, a prohibition of rumor
mongering, restrictions on the acceptance of significant gifts, the reporting of certain gifts and business
entertainment items, and personal securities trading procedures. All of our supervised persons must
acknowledge the terms of the Code of Ethics annually, or as amended.
Participation or Interest in Client Accounts
Our Compliance policies and procedures prohibit anyone associated with PCA from having an interest in
a client account or participating in the profits of a client’s account without the approval of the CCO.
The following acts are prohibited:
• Employing any device, scheme or artifice to defraud
• Making any untrue statement of a material fact
• Omitting a material fact necessary in order to make a statement, in light of the circumstances
under which it is made, not misleading
• Engaging in any fraudulent or deceitful act, practice or course of business
• Engaging in any manipulative practices
Clients and prospective clients may request a copy of the firm's Code of Ethics by contacting Tom Searson.
Personal Trading
We may recommend securities to you that we will purchase for our own accounts. We may trade
securities in our account that we have recommended to you as long as we place our orders after your
orders or trade on an aggregated basis as described below. This policy is meant to prevent us from
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benefiting as a result of transactions placed on behalf of advisory accounts.
Certain affiliated accounts may trade in the same securities with your accounts on an aggregated basis
when consistent with our obligation of best execution. When trades are aggregated, all parties will share
the costs in proportion to their investment. We will retain records of the trade Order (specifying each
participating account) and its allocation. Completed Orders will be allocated as specified in the initial
trade order. Partially filled Orders will be allocated on a pro rata basis. Any exceptions will be explained
on the Order.
PCA has a personal securities transaction policy in place to monitor the personal securities transactions
and securities holdings of “Access Persons”. The policy requires that an Access Person of the firm provide
the Chief Compliance Officer or his/her designee with a written report of their current securities holdings
within ten (10) days after becoming an Access Person. Additionally, each Access Person must provide the
Chief Compliance Officer or his/her designee with a written report of the Access Person’s current
securities holdings at least once each twelve (12) month period thereafter on a date the Adviser selects;
provided, however that at any time that the Adviser has only one Access Person, he or she shall not be
required to submit any securities report described above.
We have established the following restrictions in order to ensure our fiduciary responsibilities regarding
insider trading are met:
• No securities for our personal portfolio(s) shall be bought or sold unless the information is also
available to the investing public on reasonable inquiry. In no case, shall we put our own interests
ahead of yours.
Privacy Statement
We are committed to safeguarding your confidential information and hold all personal information
provided to us in the strictest confidence. These records include all personal information that we collect
from you or receive from other firms in connection with any of the financial services they provide. We
also require other firms with whom we deal with to restrict the use of your information. Our Privacy
Policy is available upon request.
Conflicts of Interest
PCA’s advisors may employ the same strategy for their personal investment accounts as it does for its
clients. However, advisors may not place their orders in a way to benefit from the purchase or sale of a
security.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every
effort to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of
investment opportunities among the accounts that we advise. We will seek to allocate investment
opportunities according to what we believe is appropriate for each account. We strive to do what is
equitable and in the best interests of all the accounts we advise.
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Item 12 – Brokerage Practices
Factors Used to Select Custodians
We recommend clients use Fidelity Investments as their custodian based on their relatively low
transaction fees, trading platforms and support services.
Soft Dollars
We may receive certain brokerage and research products and services that qualify as "brokerage or
research services" under Section 28(e) of the Securities Exchange Act of 1934 ("Exchange Act"). These
research products and/or services will assist the Advisor in its investment decision making process. Such
research generally will be used to service all of the Advisor’s clients, but brokerage commissions paid by
the client may be used to pay for research that is not used in managing the client’s account. The account
may pay to a broker‐dealer a commission greater than another qualified broker‐dealer might charge to
affect the same transaction where the Advisor determines in good faith that the commission is reasonable
in relation to the value of the brokerage and research services received.
Because soft dollar benefits could be considered to provide a benefit to the adviser that might cause the
client to pay more than the lowest available commission without receiving the most benefit, they are
considered a conflict of interest in recommending or directing custodial services. PCA mitigates these
conflicts of interest through strong oversight of soft‐dollar arrangements by the Chief Compliance Officer,
in order to assure the soft dollar benefits serve the best interests of the client.
There may other benefits from recommending Fidelity Investments such as software and other
technology that (i) provide access to client account data (such as trade confirmations and account
statements); (ii) facilitate trade execution and allocate aggregated trade orders for multiple client
accounts; (iii) provide research, pricing and other market data; (iv) facilitate payment of fees from its
clients' accounts; and (v) assist with back‐office functions, recordkeeping and client reporting.
Other services may include, but are not limited to, performance reporting, financial planning, contact
management systems, third party research, publications, access to educational conferences, roundtables
and webinars, practice management resources, access to consultants and other third‐party service
providers who provide a wide array of business related services and technology with whom PCA may
contract directly.
Soft dollar benefits may be proportionally allocated to any accounts that may generate different amounts
of the soft dollar benefits.
Best Execution
We have an obligation to seek best execution for you. In seeking best execution, the determinative factor
is not the lowest possible commission cost but whether the transaction represents the best qualitative
execution, taking into consideration the full range of a broker‐dealer’s services, including the value of
research provided, execution capability, commission rates, reputation and responsiveness. Therefore, we
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will seek competitive commission rates, but we may not obtain the lowest possible commission rates for
account transactions.
Brokerage for Client Referrals
We do not receive any compensation or incentive for referring you to broker‐dealers for brokerage trades.
Directed Brokerage
We recommend that clients use Fidelity Investments as the custodian for their advisory accounts;
however, clients may use the custodian of their choosing.
Not all advisory firms permit you to direct brokerage to a specific broker‐dealer or custodian. We have
an obligation to seek best execution for you. If you elect to select your own broker‐dealer or custodian
and direct us to use them, you may pay higher or lower fees than what is available through our
relationships. Generally, we will not negotiate lower rates below the rates established by the executing
broker‐dealer or custodian for this type of directed brokerage account, unless we believe that such rate
is unfair or unreasonable for the size and type of transaction.
Trading
We generally (but are not obligated to) combine or “batch” such orders to obtain best execution, to
negotiate more favorable commission rates or to allocate equitably among our clients’ differences in
prices and commission or other transaction costs. Under this procedure, transactions will be price‐
averaged and allocated among our clients in proportion to the purchase and sale orders placed for each
client account on any given day. Client‐specific transactions generally will be effected independently,
unless we decide to purchase or sell the same securities for several clients at approximately the same
time.
Item 13 – Review of Accounts
Reviews
Reviews will be conducted at least quarterly or as agreed to by us. Reviews will be conducted by the Chief
Investment Officer. You may request more frequent reviews and may set thresholds for triggering events
that would cause a review to take place. Generally, we will monitor for changes and shifts in the economy,
changes to the management and structure of an equity or company in which client assets are invested,
and market shifts and corrections.
Reports
From time to time, PCA will provide statements in addition to the statements provided by your custodian.
You will be provided with account statements from the custodian reflecting the transactions occurring in
the account on at least a quarterly basis. These statements will be written or electronic depending upon
what you selected when you opened the account. You will be provided with confirmations for each
securities transaction executed in the account. You are obligated to notify us of any discrepancies in the
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account(s) or any concerns you have about the account(s).
Item 14 – Client Referrals and Other Compensation
We do not receive any compensation for referring clients to another party nor do we pay any
compensation to another party if they refer clients to us.
Item 15 – Custody
Standing Letters of Authorization
Some clients may execute limited powers of attorney or other standing letters of authorization that permit
PCA to transfer money from their account with the client’s independent qualified Custodian to third‐
parties. This authorization to direct the Custodian may be deemed to cause our firm to exercise limited
custody over your funds or securities and for regulatory reporting purposes, we are required to keep track
of the number of clients and accounts for which we may have this ability. We do not have physical custody
of any of your funds and/or securities. Your funds and securities will be held with a bank, broker‐dealer,
or other independent, qualified custodian. You will receive account statements from the independent,
qualified custodian(s) holding your funds and securities at least quarterly. The account statements from
your custodian(s) will indicate any transfers that may have taken place within your account(s) each billing
period. You should carefully review account statements for accuracy.
We do not have physical custody of any accounts or assets. However, we may be deemed to have custody
of your account(s) if we have the ability to deduct your advisory fees from the custodian. Additionally,
we have two IARs that acts as trustees for three clients which deems us to have custody, though the assets
are held with an independent qualified custodian. We use Fidelity Investments as the custodian and/or
broker‐dealer for all your accounts. You should receive at least quarterly statements from the broker‐
dealer or custodian that holds and maintains your investment assets. We urge you to carefully review
such statements and compare this official custodial record to the account statements that we may provide
to you. Our statements may vary from custodial statements based on accounting procedures, reporting
dates, or valuation methodologies of certain securities. If you notice any discrepancies, please contact
Tom Searson.
Item 16 – Investment Discretion
You may grant us written authorization in the Advisory Agreement to have discretionary authority over
your account. When we manage accounts on a discretionary basis, we will have the authority to select
the securities bought and sold and the amount to be bought and sold, within the parameters of the
objectives and risk tolerance of your account. When selecting securities and determining amounts, we
observe the investment policies, limitations and restrictions you have set. We require that any investment
guidelines and/or restrictions be provided to us in writing. You will be notified of any purchases or sales
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through trade confirmations and statements that are provided by the custodian.
Item 17 – Voting Client Securities
We vote proxies for all securities via a third‐party service provider, selected by us and held in our
Investment Management accounts, although clients always have the right to vote proxies themselves.
The client can exercise this right by instructing us in writing not to vote proxies for them.
We will vote proxies in the best interest of the client and in accordance with our established policies and
procedures. Clients may request, in writing, information on how proxies for their shares were voted. If
any client requests a copy of our completed proxy policies and procedures or how we voted proxies for
their account(s), we will promptly provide such information to the client.
If a material conflict were to occur, the Adviser will opt out of voting proxies for the client. Proxy voting
policies and procedures are available upon request.
Item 18 – Financial Information
We are required to provide you with certain financial information or disclosures about our financial
condition. We have no financial commitment that would impair our ability to meet any contractual and
fiduciary commitments to you, our client. We have not been the subject of any bankruptcy proceedings.
In no event shall we charge advisory fees that are both in excess of $1,200 dollars and more than six
months in advance of advisory services rendered.
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